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Welcome to the APM podcast. 
APM is the chartered body for 

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the project profession. 
My name is Emma DaVita and I'm 

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the editor of Project, APM's 
quarterly journal and your host 

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in this podcast. 
I'm speaking to Ashley Hargrave,

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Interim Head of Strategic 
Projects and Management at the 

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King Edward the 6th Foundation 
in Birmingham, and David 

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Kitchener, Head of the Portfolio
office at the RSPB, to find out 

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what it's like to be leading 
project management within these 

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two charities, both of which are
APM corporate partners. 

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Ashley and David give me a 
behind the scenes look at how 

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project management is woven into
the strategic and operational 

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fabric of their organisations. 
They also give me their top tips

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from project managing in the 
charity sector and how digital 

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transformation is bringing great
benefits. 

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Listen on to find out more about
getting stuff done, hiding the 

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project management wiring and 
why it's key to stay calm. 

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Welcome both of you to the APM 
Podcast. 

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Thanks so much for sparing the 
time today. 

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I think an interesting place to 
start would be to ask both of 

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you a little bit about the 
charity you work for and your 

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current role and 
responsibilities. 

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So, Ashley, tell us a bit about 
what you do and where you work. 

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So I work for a charity which is
a foundation charity, it's King 

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Edward the 6th Foundation in 
Birmingham and our mission is a 

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very ambitious mission and that 
is to make Birmingham the best 

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place to be educated in the UK. 
The foundation consists of 14 

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schools from across the 
secondary education sectors and 

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the idea is really to improve 
the educational opportunities 

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across Birmingham. 
We actually educate the largest 

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number of secondary school 
children outside of the local 

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authority in Birmingham now. 
So you're Head of Strategic 

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Projects and Management. 
Can you tell us a little bit 

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about your role and your 
responsibilities there? 

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So I've been in the role fairly 
short time since September. 

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The role is really to bring in 
project methodology and best 

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practise because we've brought 
in a new approach for schools 

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that they can bid in to 
strategic funds. 

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And so we've got a funding part 
and what I've really sort of set

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up is a major projects fund for 
the schools to fit into with the

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framework that sits around that 
and kind of the gateway process.

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And then in terms of the 
strategy, we're doing a strategy

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refresh at the moment for the 
next 5 years, which will take us

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from 26 up to 31. 
And the idea of that is we're 

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reviewing our existing strategy.
So we've looked at the 

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performance and gained feedback 
from students, staff and 

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governors and then working on 
the new operational projects 

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that align with that strategy. 
So really it's it's the whole 

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methodology of project 
management from beginning to end

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and the gateways associated to 
and kind of the assurance piece.

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Have you always worked in 
charity? 

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In charity sector and what do 
you enjoy about working in this 

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sector? 
Yeah, I've worked in all the 

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sectors across the spectrum. 
I started my career as a fresh 

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graduate with a biology degree, 
didn't really know what I wanted

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to do many moons ago. 
And I went into working for a 

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conservation charity. 
I loved that I worked on a range

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of conservation projects. 
And then really from there I 

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went into teaching and I did a 
sustainability management 

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postgraduate degree as well. 
But I've worked for a local 

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authority, I've worked for at 
least three charities across my 

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career and I've worked for an 
automotive company in industry. 

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And the common themes really 
being educational projects, 

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project management, working for 
charities. 

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I love charity work. 
Having that clear mission and 

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aligning with people around 
those values. 

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It's really exciting. 
It's very, very rewarding. 

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David, tell, tell us a bit about
RSPBI mean, I'm sure everyone's 

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heard of it and also so your 
role and responsibilities there.

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Sure. 
So yeah, I work for the RSPB, 

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I'm head of the portfolio office
and the RSPB is a charity for 

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the conservation of birds in 
nature. 

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So we carry out conservation on 
a large scale, but you could say

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a huge scale because it's, it's 
not only landscape scale 

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conservation within the four 
countries of the UK, but also 

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worldwide conservation across 
multiple habitats and 

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environments. 
So we're working across oceans 

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as well as land habitats as 
well. 

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But within the UK we do big 
landscapes. 

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So we do uplands, wetlands, you 
name it. 

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You know, any landscape that is 
in need of restoration or 

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improving or, or whether it's 
being impacted by the current 

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climate emergency overseas. 
We do work in rainforests and 

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because a lot of the species 
that we are interested in in the

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UK migrate from other countries,
we do a lot of work both in 

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those countries where they may 
spend a significant other part 

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of their year or countries 
across which they migrate. 

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So we work with our partners, 
our bird life partners there to 

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to help with the improvement of 
that those species actions. 

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And across the oceans we do work
for the albatross. 

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So we have an albatross task 
force looking at reducing 

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bycatch. 
So making the way that fishing 

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is more sustainable, not only in
the way that the fish are 

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caught, but in reducing the 
bycatch and bycatches is a nice 

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way of saying birds getting 
caught in Nets or online. 

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So working with fishermen across
the oceans of the world to 

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improve, improve the way that 
they fish. 

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Can you tell us a bit about your
role and responsibilities and 

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then if you have an 
international aspect to your job

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as well, that would be 
interesting to hear about. 

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So I'm head of the portfolio 
office and my role is to help 

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projects and programmes be the 
best they can be. 

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So we own, if you like, the 
project management framework, 

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which is something that we are 
embedded in the organisation at 

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the moment. 
And our PPM systems are the 

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system that is recording all our
projects and programmes. 

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So our role is to ensure that 
that is being used and we can 

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see the benefits actually of all
the projects and programmes 

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being run. 
So it's the first step in 

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bringing all that project 
information under one umbrella, 

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if you like, but not taking away
the project delivery from the 

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local areas in the RSPB. 
And some of those areas will be 

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overseas. 
So although we don't have a 

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direct link through to those 
overseas projects and 

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programmes, the projects are 
being managed using our works. 

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So we are here to help those 
projects being be run well and 

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and achieve the benefits that 
they are hoping to achieve. 

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What do you enjoy about working 
at RSPB? 

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I've been in lots of sectors, so
I've been in the IT sector, I've

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been in the charity sector for 
the last, golly, 17 years. 

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I've also been in financial 
sector outsourcing. 

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I think from the charity 
perspective, it's actually 

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working for an organisation 
that's putting something back. 

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So it's not just about building 
things or making money for 

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shareholders. 
We're putting something back 

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into the community, putting 
something back into to nature to

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to make the world a better 
place. 

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Ashley, tell us a bit about how 
project management fits in your 

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organisation, how mature it is 
and what the ambitions are for 

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for the project management 
function. 

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Project management is part of a 
strategic management function. 

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And within the strategic 
management, it's essentially 

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there's a director role who I 
report directing to. 

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And then within that function 
there's also risk and assurance 

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roles and governance roles. 
And then in terms of the project

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management, it's just me at the 
moment in terms of the the 

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projects that are in flight and 
operation and being developed. 

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But essentially we've then got 
people delivering those projects

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that are within schools or 
estate teams or IT teams. 

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What we're looking at is the 
assurance side, the governance 

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side, ensuring the delivery of 
those projects. 

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But it's, it's obviously since 
it's evolved since April of last

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year, a lot less mature. 
And so part of the role that I'm

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in now is really trying to 
develop that maturity and using 

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framework that essentially is 
the APM framework. 

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So from my knowledge from 
working in other organisations 

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and using the APM framework, 
it's it's bringing that kind of 

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structure and kind of supporting
my colleagues on that journey. 

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Really in terms of the 
aspirations for the 

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organisation. 
It's an interesting time because

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we're getting more and more 
interest and knowledge around 

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projects, obviously since we've 
launched the major projects fund

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for the schools to bid into, but
also through the development of 

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the strategy and the emerging 
new projects that sit within 

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that strategy. 
It's very timely to look at 

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whether or not we will have in 
the future a larger project 

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management function. 
So that's part of what I'm 

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looking at as well. 
And so as part of that, I'm also

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exploring apprenticeship 
providers and looking at whether

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we could have apprenticeships 
and kind of grow our own team in

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Heist or other routes. 
And also the aspiration for 

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young people within schools, 
project management, still a 

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fairly new career and obviously 
less known to some of our our 

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students than say careers in, in
medical, medicine, law, 

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etcetera. 
So again another another kind of

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opportunity is to raise the 
profile within the schools. 

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How do you communicate what 
project management is to the 

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rest of the people in an 
organisation who might not 

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necessarily be familiar with it 
or might think it's one? 

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You know, it's all about Gantt 
charts and project management is

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just going to stifle what you 
do. 

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It's going to be boring. 
It's going to be bureaucracy. 

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So how do you communicate what 
project management is? 

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What have you found to be 
successful? 

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It's basically hide the wiring, 
hide the jargon, spoil it right 

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back to the simplest thing. 
What's in it for that 

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individual? 
So when they contact you on 

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either, you know, it's usually 
like a teens chat or an e-mail 

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or they phone you, they've got 
something that they want from 

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that conversation. 
So it'll typically be, I will 

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get an approach from a school 
where they're looking at, 

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they've got a fledgling idea for
a project and they want to know 

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if it's a fundable project, 
which means it has to sort of 

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sit within our wider strategy. 
So it's boiling it back to when 

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I meet them and what that 
project idea is, and then 

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developing that idea with people
so that it's got a wider, 

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perhaps a wider remit than their
first thinking. 

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Because the first thought can be
something that's just very, very

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centric to one individual school
and quite a small number of 

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individuals in reality. 
So it's sort of starting to 

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think, well, how does this join 
up? 

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How does this, how is this 
hitting our strategy? 

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And it's for me, it's always 
like boiling it back to very 

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simple terms. 
So don't talk in any kind of 

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jargon about assurance 
compliance benefits, but just 

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literally sit and listen and 
listen more than you speak. 

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Listen to their ideas. 
And then, you know, good old 

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kind of old fashioned pen and 
paper, post it notes, build 

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their ideas, be there as the 
person that people can go to and

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you deal with the jargon. 
And then essentially if a 

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project's in the delivery mode, 
because obviously on the 

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delivery side, I've tried to 
make sure that everything's 

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clear from the assurance piece 
for our executive committee. 

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So that kind of report and it's 
really boiling it back again to 

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what do they need to know? 
They don't want to read through 

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loads of lengthy reports, very 
simple rag status, red, amber, 

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green, anything that's jargon, 
keep it eye, just very simple 

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and you know, just constantly 
keeping things simple for 

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people. 
I think you then get much better

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engagement. 
The other thing I want to ask 

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you is you've obviously 
straddled both the corporate 

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world, the charity world, the 
education sector. 

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How transferable have your 
project management skills been 

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and have you got any advice for 
people who might be listening 

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and thinking? 
I've worked in corporate side of

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things, can I move over to 
charity side of things? 

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I think essentially just have 
that self belief that if you 

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enjoy what you do, you like 
talking to people, you're 

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interested in people, you can go
into any sector, you can find 

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out what you need to know 
because you don't have to be the

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subject matter expert. 
It's about your attitude and 

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your behaviours and you know, 
know your knowledge in project 

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management and, and have those 
transferable skills. 

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But don't worry, you know, if 
you want to get, if you're 

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currently working in the food 
industry and you want to work in

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the nuclear industry, you can 
still learn that and there's 

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still always time, whatever 
stage of your career you're at. 

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David, tell us a bit about the 
RSPB and how to put well. 

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You've given us an understanding
of how how project management 

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fits in, but how mature it is 
and what are your future 

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ambitions for project management
within the RSPB? 

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00:15:17,360 --> 00:15:24,120
So I think with any charity 
organisation, project management

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is something that's relatively 
new. 

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So it's a, it's an, it's a new 
profession coming into it. 

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And so we're working to increase
the maturity. 

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And while we do have a number of
of projects and programme 

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professionals across the 
organisation, what we're trying 

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to do is really, as we, like 
Ashley, highlight to the 

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organisation the project and 
programme group of people as an 

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important aspect of of any 
organisation, but particularly a

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charity. 
It's part of that, selling the 

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benefits of it. 
Yes, absolutely. 

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From a charity perspective, the 
money we need to spend needs to 

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be against our charitable 
objectives. 

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So we get money in, we get 
income in from individuals, from

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organisations who work in 
partnership. 

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So what we want to do is spend 
as much as that as possible on 

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our charitable objectives. 
And so something like project 

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management needs to show its 
benefit. 

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So we can invest in something 
like project management to make 

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00:16:27,920 --> 00:16:31,680
sure that we are delivering 
towards our strategy exactly as 

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actually said and ensuring that 
it's not an overhead as 

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perceived by some people in the 
organisation. 

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So from a maturity perspective, 
we we want to invest in 

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individuals and the group of 
projects and programme managers 

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and those people who are 
managing projects who may not be

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professional projects and 
programme managers, but do that 

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00:16:52,880 --> 00:16:58,240
in a way that shows a benefit to
the wider organisation. 

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00:16:58,360 --> 00:17:01,720
So it's not a means to an end in
in and of itself, it has to be a

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00:17:01,720 --> 00:17:04,800
means to have the charitable 
ends of the organisation. 

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00:17:05,560 --> 00:17:08,800
What are the sort of unique 
challenges you face in in an 

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00:17:08,800 --> 00:17:10,880
organisation like RSV? 
You already talked about the 

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00:17:10,880 --> 00:17:12,839
kind of funding and money side 
of things. 

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00:17:13,480 --> 00:17:16,960
Are there anything else, any 
other challenges that are unique

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00:17:17,040 --> 00:17:20,720
that you've overcome? 
I'm not sure they they're 

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00:17:20,720 --> 00:17:25,400
unique, but as again, charities 
have within them people who are 

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really passionate about you know
what we do, You know, we 

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00:17:28,160 --> 00:17:29,920
wouldn't work for charity unless
we were. 

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00:17:30,560 --> 00:17:36,160
So it's how do we harness that 
energy into some of the, dare I 

269
00:17:36,160 --> 00:17:39,040
say, back office things? 
And a lot of people perceive 

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00:17:39,240 --> 00:17:42,560
things like project management 
as a, as a back office function.

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00:17:42,880 --> 00:17:47,720
So how do we, how do we harness 
that passion and that energy 

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00:17:48,400 --> 00:17:54,280
without stifling some of that 
creativity within those people 

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00:17:54,280 --> 00:17:56,840
that want to work for a charity 
and deliver something? 

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00:17:57,760 --> 00:17:59,840
My next question is how? 
How do you do that? 

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00:17:59,840 --> 00:18:02,320
Is it very much in the 
storytelling side of things? 

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00:18:03,360 --> 00:18:07,640
We have to express every project
in a way that shows how it's 

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00:18:07,640 --> 00:18:11,440
delivering towards our strategic
outcomes, and the language 

278
00:18:11,440 --> 00:18:14,360
around those may be a little bit
different because we're not 

279
00:18:14,480 --> 00:18:16,600
building cars, we're not 
creating widgets. 

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00:18:16,960 --> 00:18:21,920
How do you describe something 
that may not achieve a benefit 

281
00:18:22,200 --> 00:18:26,280
for someone's lifetime? 
How do you describe it as part 

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00:18:26,280 --> 00:18:28,200
of an objective within a 
project? 

283
00:18:29,200 --> 00:18:31,600
We're not at the end of that 
journey yet and we still need to

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00:18:31,600 --> 00:18:34,600
do more work around that because
I think there is a lot of 

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00:18:34,600 --> 00:18:38,880
business language within the 
project management, any project 

286
00:18:38,880 --> 00:18:42,240
management framework. 
So how do we use that language 

287
00:18:42,240 --> 00:18:46,280
that best fits in an 
organisation that is maybe more 

288
00:18:46,280 --> 00:18:49,880
useful using a very different 
kind of language without it 

289
00:18:49,880 --> 00:18:52,720
sounding like jargon. 
So it's it's how we try and 

290
00:18:52,720 --> 00:18:58,040
soften the jargon, keep it to a 
level where where we're working 

291
00:18:58,040 --> 00:19:00,040
with funders or partners rather 
organisations. 

292
00:19:00,040 --> 00:19:03,120
They can understand that we are 
managing projects in a 

293
00:19:03,120 --> 00:19:07,160
structured way but within the 
organisation, not make it seem 

294
00:19:07,160 --> 00:19:09,360
like a completely foreign 
language of those people who 

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00:19:09,760 --> 00:19:13,800
whose role is not directly 
deliver projects. 

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00:19:15,280 --> 00:19:19,040
We're APM, the only chartered 
membership organisation for the 

297
00:19:19,040 --> 00:19:22,360
project profession. 
When you become an APM member, 

298
00:19:22,400 --> 00:19:24,880
you'll receive the resources and
support you need to make an 

299
00:19:24,880 --> 00:19:28,320
impact, delivering better 
projects with better outcomes. 

300
00:19:28,760 --> 00:19:31,880
Plus, you'll access exclusive 
training and benefits to support

301
00:19:31,880 --> 00:19:35,120
your ongoing career development.
We'll find out how we can help 

302
00:19:35,120 --> 00:19:39,000
you reach your potential by 
visiting apm.org.uk. 

303
00:19:39,680 --> 00:19:43,080
Because when projects succeed, 
society benefits. 

304
00:19:46,080 --> 00:19:50,080
I wanted to move on to discuss 
digital transformation, how 

305
00:19:50,080 --> 00:19:51,800
that's affected your 
organisation? 

306
00:19:52,560 --> 00:19:56,040
Have you worked on on any 
projects related to this and and

307
00:19:56,040 --> 00:19:59,400
how has digital transformation 
affected the way you run your 

308
00:19:59,400 --> 00:20:01,600
own projects? 
David, do you want to give us 

309
00:20:01,600 --> 00:20:07,240
some insights into how the RSPB 
is affected by all of this and 

310
00:20:07,240 --> 00:20:12,160
your work? 
The real catalyst certainly last

311
00:20:12,160 --> 00:20:15,600
few years for the digital 
transformation was the whole 

312
00:20:15,720 --> 00:20:19,200
COVID and working from home and 
everybody, you know, working 

313
00:20:19,200 --> 00:20:24,440
remotely and no longer being 
able to have those corridor 

314
00:20:24,440 --> 00:20:27,880
conversations and talking to 
people walking down the corridor

315
00:20:27,880 --> 00:20:29,440
and speaking to people in other 
offices. 

316
00:20:29,440 --> 00:20:32,120
So it brought us together 
digitally. 

317
00:20:32,960 --> 00:20:37,240
And what that has meant was 
we're using those digital 

318
00:20:37,240 --> 00:20:42,000
opportunities to share, 
collaborate and work together. 

319
00:20:42,720 --> 00:20:49,000
So information repositories such
as SharePoint and also managing 

320
00:20:50,000 --> 00:20:56,240
various aspects of collaborating
through functions like teams are

321
00:20:56,240 --> 00:20:59,440
certainly changed as how we work
as an organisation. 

322
00:20:59,520 --> 00:21:04,640
And in the last couple of years 
we took the step to digitise our

323
00:21:05,120 --> 00:21:09,400
project management methodology. 
So moving away from the Word and

324
00:21:09,400 --> 00:21:13,920
Excel and PowerPoint based 
project management through to a 

325
00:21:14,680 --> 00:21:19,760
project and programme management
system, which for the first time

326
00:21:19,760 --> 00:21:23,000
has brought all of that project 
and programme management into 

327
00:21:23,000 --> 00:21:29,800
one place, which means we can 
start comparing like with like 

328
00:21:30,240 --> 00:21:32,880
for decision makers. 
So it's making it easier for 

329
00:21:32,880 --> 00:21:38,560
those people at the project 
gateways to approve or check on 

330
00:21:38,560 --> 00:21:41,040
project progress as they move 
through those gateways. 

331
00:21:41,560 --> 00:21:44,200
How difficult was it to 
introduce this to the 

332
00:21:44,200 --> 00:21:47,680
organisation? 
It was difficult, I won't, I 

333
00:21:47,680 --> 00:21:50,560
won't say it wasn't and we're 
not at the end of the journey 

334
00:21:50,560 --> 00:21:52,480
yet. 
So, you know, as with any 

335
00:21:52,480 --> 00:21:55,520
organisation, we are moving 
through that change curve. 

336
00:21:55,720 --> 00:22:01,400
So it has been a challenge to 
move people away from the 

337
00:22:01,400 --> 00:22:05,600
comfort of how they've always 
worked, using the the tools 

338
00:22:05,600 --> 00:22:11,080
they've always worked with, 
through to using a single tool 

339
00:22:11,440 --> 00:22:17,120
that maybe restricts some of the
more local ways of working that 

340
00:22:17,120 --> 00:22:19,320
have evolved over time through 
necessity. 

341
00:22:19,640 --> 00:22:21,520
So what? 
So what this always brings, what

342
00:22:21,520 --> 00:22:25,080
this digitization brings is 
standardisation, which is a 

343
00:22:25,280 --> 00:22:30,400
dirty word for for many people 
in any organisation, I think 

344
00:22:30,400 --> 00:22:33,120
because you get used to your own
ways of working. 

345
00:22:33,520 --> 00:22:37,120
So what we've had to do is show 
the benefit of it, but show that

346
00:22:37,120 --> 00:22:41,040
we are, we've moved from one way
of working to another. 

347
00:22:41,520 --> 00:22:46,000
We have transformed that. 
But what we try to do as part of

348
00:22:46,000 --> 00:22:51,000
that move is keep a lot of the 
language the same, keep a lot of

349
00:22:51,000 --> 00:22:53,960
some of the functionality to be 
very similar. 

350
00:22:54,840 --> 00:23:00,360
So we we took the adapt and 
adopt approach when we brought 

351
00:23:00,360 --> 00:23:02,720
in the new system. 
So some of the change was 

352
00:23:02,720 --> 00:23:06,840
adapting to the new system, but 
some of the ways of working were

353
00:23:06,840 --> 00:23:10,000
adopting to the organisation 
previous ways of working. 

354
00:23:10,280 --> 00:23:11,760
So you had some flexibility 
there. 

355
00:23:12,960 --> 00:23:16,680
Yes, we've had to bring some of 
that flexibility in because the 

356
00:23:16,680 --> 00:23:20,680
breadth and scale and scope of 
the work that we do means that 

357
00:23:20,680 --> 00:23:23,760
you can't have A1 size fits all 
approach. 

358
00:23:24,040 --> 00:23:28,080
So what we've had to do is embed
something that is relatively 

359
00:23:28,080 --> 00:23:31,640
flexible as in in its approach. 
So it's it's one system, it has 

360
00:23:31,640 --> 00:23:33,960
one set of forms that you go 
through. 

361
00:23:34,640 --> 00:23:38,680
Those forms are the same for any
type or any size of project, but

362
00:23:38,680 --> 00:23:43,200
there is guidance that we 
provide that describes that 

363
00:23:43,200 --> 00:23:47,480
depending on the complexity of 
the work that you may be doing. 

364
00:23:47,480 --> 00:23:51,080
So the complexity of the project
here we see how you can adapt 

365
00:23:51,080 --> 00:23:53,840
those forms. 
So these are the bits you need 

366
00:23:53,840 --> 00:23:55,000
to fill in. 
These are the bits you don't 

367
00:23:55,000 --> 00:23:57,440
necessarily need to fill in. 
These are the logs that are 

368
00:23:57,440 --> 00:24:00,200
really useful for you. 
These are not necessarily the 

369
00:24:00,200 --> 00:24:04,280
logs that allows people to be a 
bit more flexible locally with 

370
00:24:04,280 --> 00:24:06,680
how they're, how they're using 
those those frameworks. 

371
00:24:06,760 --> 00:24:10,400
So what we've what we've done is
bring in some, what we've called

372
00:24:10,400 --> 00:24:15,240
them essential areas that are 
one size for all projects. 

373
00:24:15,560 --> 00:24:18,320
And then beyond that there is 
some guidance about best 

374
00:24:18,320 --> 00:24:21,680
practise and what you you use in
the framework around that. 

375
00:24:22,320 --> 00:24:25,720
What have been the benefits of 
introducing this kind of 

376
00:24:26,520 --> 00:24:30,240
standardised system that that 
either you've that you've 

377
00:24:30,240 --> 00:24:33,080
experienced and that you 
communicate to others? 

378
00:24:33,960 --> 00:24:38,320
So for individuals, if an 
individual in the organisation 

379
00:24:39,080 --> 00:24:42,080
wants to move to another part of
the organisation, which which 

380
00:24:42,080 --> 00:24:45,840
happens relatively frequency, 
we're a very mobile internally 

381
00:24:45,840 --> 00:24:49,360
organisation, they will they 
will be using the same system. 

382
00:24:49,360 --> 00:24:52,200
So if they move from 1 from 1 
country to another country, or 

383
00:24:52,200 --> 00:24:55,480
from 1 directorate to another 
directorate, they know that 

384
00:24:55,480 --> 00:24:59,280
they'll be using a standard 
system within it. 

385
00:24:59,840 --> 00:25:03,240
From an organisational 
perspective, it means that we 

386
00:25:03,240 --> 00:25:07,480
are able to hold things like 
risk and lessons and other 

387
00:25:07,480 --> 00:25:10,560
things in a single place so we 
can have a look at them and see 

388
00:25:10,560 --> 00:25:15,720
what might be impacting across 
the organisational at a risk 

389
00:25:15,720 --> 00:25:19,000
level. 
We can learn from previous 

390
00:25:19,000 --> 00:25:24,240
projects, so we may be repeating
a similar project in another 

391
00:25:24,240 --> 00:25:28,000
part of the organisation. 
If our lessons learned are all 

392
00:25:28,000 --> 00:25:31,680
in that standard format on one 
system, we could learn and look 

393
00:25:31,680 --> 00:25:34,240
back at those lessons and 
understand what they did well, 

394
00:25:34,440 --> 00:25:38,080
what we need to learn from from 
a decision making perspective. 

395
00:25:38,080 --> 00:25:42,960
The decision makers, decision 
makers are comparing similar 

396
00:25:42,960 --> 00:25:44,480
information that's coming 
towards them. 

397
00:25:44,480 --> 00:25:46,720
It's not been presented to them 
in a different format in a 

398
00:25:46,720 --> 00:25:48,960
different way. 
They can understand that when 

399
00:25:48,960 --> 00:25:53,240
they see one project proposal 
coming to them, it will look and

400
00:25:53,240 --> 00:25:56,400
feel the same as another project
proposal coming to them, so they

401
00:25:56,400 --> 00:25:57,680
can compare them if they need 
to. 

402
00:25:57,920 --> 00:26:01,840
At an organisation level, we can
actually report on the number of

403
00:26:01,840 --> 00:26:05,240
projects, where they are in 
their life cycle, the cumulative

404
00:26:05,240 --> 00:26:08,560
risk and so on. 
That enables us as an 

405
00:26:08,560 --> 00:26:13,120
organisation to understand the 
sort of breadth, depth and scale

406
00:26:13,120 --> 00:26:17,960
of projects that we are running.
Ashley, what about for your 

407
00:26:18,080 --> 00:26:21,920
organisation? 
How's digital transformation 

408
00:26:22,600 --> 00:26:24,840
affected the way you run 
projects or affected the 

409
00:26:24,840 --> 00:26:26,280
organisation? 
How you've been? 

410
00:26:26,480 --> 00:26:29,360
I know you haven't been there 
very long, but how have you been

411
00:26:29,360 --> 00:26:34,000
able to get to grips with that? 
So in terms of the stage that 

412
00:26:34,000 --> 00:26:38,840
we're at, we are rolling out 
Microsoft across all of the 

413
00:26:38,840 --> 00:26:42,840
schools. 
So the IT department are working

414
00:26:42,840 --> 00:26:45,120
on that. 
What were they using before? 

415
00:26:45,200 --> 00:26:48,120
Was it just each school had a 
different system? 

416
00:26:48,120 --> 00:26:51,320
So each school had different 
systems. 

417
00:26:51,320 --> 00:26:56,120
So where we're aiming for is 
that all schools are on 

418
00:26:56,640 --> 00:27:02,640
Microsoft as their in house 
system and and then essentially 

419
00:27:02,640 --> 00:27:06,760
for every school there's that 
easy communication through Teams

420
00:27:06,760 --> 00:27:10,560
etcetera. 
In terms of our in house tools, 

421
00:27:11,600 --> 00:27:17,960
we are using Microsoft as the 
key tools in terms of project 

422
00:27:17,960 --> 00:27:21,080
management. 
So the Planner tool, Microsoft 

423
00:27:21,080 --> 00:27:26,520
Project Excel and essentially 
from a reporting point of view, 

424
00:27:26,520 --> 00:27:31,480
everything's, you know, in kind 
of that format, the kind of the 

425
00:27:31,480 --> 00:27:38,040
PPDM framework, the the type of 
technology that David's talking 

426
00:27:38,040 --> 00:27:40,320
about. 
I think we're probably a few 

427
00:27:40,320 --> 00:27:42,200
years away from using something 
like that. 

428
00:27:42,200 --> 00:27:46,720
But what we are looking to do 
and we're just starting to 

429
00:27:46,720 --> 00:27:50,400
requirements map it at the 
moment is find from the 

430
00:27:50,400 --> 00:27:55,080
requirements a way of 
demonstrating at an individual 

431
00:27:55,080 --> 00:27:59,360
level the links between the 
individual delivery of 

432
00:27:59,360 --> 00:28:03,800
objectives through to with 
strategic outcomes. 

433
00:28:04,160 --> 00:28:09,200
And so we have been exploring 
that within the Microsoft Office

434
00:28:09,200 --> 00:28:11,880
tool set. 
And we did think that we had a 

435
00:28:11,880 --> 00:28:14,920
tool that we were going to use 
purely for that. 

436
00:28:14,920 --> 00:28:18,200
But there's been some changes 
within Microsoft that mean that 

437
00:28:18,200 --> 00:28:19,400
we're not going to be using 
that. 

438
00:28:19,400 --> 00:28:22,080
So we're kind of back to the 
drawing board with that at the 

439
00:28:22,080 --> 00:28:25,320
moment. 
I want to ask both of you, just 

440
00:28:25,320 --> 00:28:28,600
from having listened to you 
about where you think the future

441
00:28:28,600 --> 00:28:32,600
of project management lies 
within the world of charities. 

442
00:28:32,800 --> 00:28:36,400
You know, when I've interviewed 
other project professionals 

443
00:28:36,400 --> 00:28:39,400
across organisations that quite 
senior levels, it's very much 

444
00:28:39,400 --> 00:28:43,760
making that jump up into the 
kind of executive C-Suite. 

445
00:28:43,800 --> 00:28:46,400
You know, having project 
professionals at the very top of

446
00:28:46,400 --> 00:28:51,000
the organisation who's speaking 
to the CEO or whoever about how 

447
00:28:51,000 --> 00:28:55,200
to put the strategy into place. 
How do you, how do you make it 

448
00:28:55,200 --> 00:28:57,000
happen? 
I'll be really interested to 

449
00:28:57,000 --> 00:29:00,680
know what you base think about 
that perspective and where you 

450
00:29:00,680 --> 00:29:04,880
think the future might lie. 
So David, where do you think 

451
00:29:04,880 --> 00:29:09,520
this is headed? 
I think charities will be well 

452
00:29:09,520 --> 00:29:13,120
out of necessity need to be 
working more closely together 

453
00:29:13,920 --> 00:29:18,240
and so project management may, 
it may come a point where where 

454
00:29:18,240 --> 00:29:20,520
project management is running 
across charities. 

455
00:29:21,200 --> 00:29:23,080
Oh, that's interesting. 
Why? 

456
00:29:23,080 --> 00:29:23,760
Why? 
Why? 

457
00:29:24,080 --> 00:29:28,200
I think as well because a lot 
of, a lot of not just charities,

458
00:29:28,200 --> 00:29:30,760
but a lot of organisations are 
doing similar things and a lot 

459
00:29:30,760 --> 00:29:35,760
of charities are are looking for
that, that income or looking for

460
00:29:35,760 --> 00:29:40,680
that working with others to 
actually try and deliver their 

461
00:29:40,680 --> 00:29:44,600
strategy. 
So our many strategies, 

462
00:29:44,600 --> 00:29:48,960
strategic aims are greater than 
what an individual charity may 

463
00:29:48,960 --> 00:29:52,360
be able to do simply because of 
the resources available. 

464
00:29:52,600 --> 00:29:56,720
So we will need to work very 
closely with others to deliver 

465
00:29:56,720 --> 00:30:00,800
some of our strategic outcomes. 
So I think project management as

466
00:30:00,800 --> 00:30:04,120
as it does now, you know, many 
of our projects have worked in 

467
00:30:04,120 --> 00:30:10,560
partnership with other large 
organisations, local governments

468
00:30:10,800 --> 00:30:13,640
and others. 
So I think one of the big 

469
00:30:13,640 --> 00:30:18,320
aspects of the future ways of 
working is, is how projects can 

470
00:30:18,320 --> 00:30:20,680
run across multiple 
organisations. 

471
00:30:20,920 --> 00:30:25,000
And what does that mean? 
So if our framework is different

472
00:30:25,000 --> 00:30:28,240
to another organisation 
framework and we have 

473
00:30:28,240 --> 00:30:31,520
successfully embedded them in 
our own organisations, what does

474
00:30:31,520 --> 00:30:34,440
that mean for those for those 
projects have to work together 

475
00:30:34,440 --> 00:30:37,600
on a project? 
We have, we haven't worked that 

476
00:30:37,600 --> 00:30:39,520
out yet, but it's something 
we're we're definitely looking 

477
00:30:39,520 --> 00:30:41,120
at. 
And I think as an organisation 

478
00:30:41,120 --> 00:30:47,920
it's it's internally, it's that 
professionalisation of that 

479
00:30:48,480 --> 00:30:53,880
project and programme management
function that actually is 

480
00:30:53,880 --> 00:30:59,680
describing its value to the 
organisation and actually 

481
00:30:59,680 --> 00:31:04,800
putting it Brunton centre of 
some of the delivery that that 

482
00:31:04,800 --> 00:31:10,080
we have to do to to achieve the 
things we want to achieve. 

483
00:31:10,360 --> 00:31:14,040
A lot of our work is done what 
we call our business as usual 

484
00:31:14,040 --> 00:31:16,800
work is, is done by everyone 
every day. 

485
00:31:17,480 --> 00:31:21,640
If we make, if we're going to 
need to make substantial changes

486
00:31:21,640 --> 00:31:27,360
to, to the to reduce the impact 
of of climate change or to 

487
00:31:27,360 --> 00:31:31,200
improve some of the landscapes 
of some of the species we want 

488
00:31:31,200 --> 00:31:36,280
to work with, that involves a 
change that can really only be 

489
00:31:36,280 --> 00:31:39,440
run through projects. 
Actually, do you agree with 

490
00:31:39,440 --> 00:31:40,560
that? 
What are your thoughts? 

491
00:31:41,960 --> 00:31:45,920
Yeah, very much so. 
I think in terms of the 

492
00:31:45,920 --> 00:31:50,920
development of strategy and the 
delivery of strategy and it's it

493
00:31:50,920 --> 00:31:56,000
is confined. 
I think the actual kind of the 

494
00:31:56,000 --> 00:32:00,680
strategic side of project 
management is confined to a much

495
00:32:00,680 --> 00:32:05,160
smaller number of people. 
That that knowledge, like you've

496
00:32:05,160 --> 00:32:09,440
mentioned, Emma, being confined 
to kind of the C-Suite and kind 

497
00:32:09,440 --> 00:32:14,320
of really understanding that it 
feels to really drive benefits 

498
00:32:14,320 --> 00:32:19,160
across charities. 
That a positive thing would be 

499
00:32:19,160 --> 00:32:25,720
ways across charities of 
enabling, particularly now that 

500
00:32:25,720 --> 00:32:28,120
people are able to work more 
remotely. 

501
00:32:28,520 --> 00:32:34,440
Opportunities for people to 
network and come in to actually 

502
00:32:34,440 --> 00:32:40,240
kind of almost audit the work 
that's going on and to give 

503
00:32:40,240 --> 00:32:44,240
fresh pairs of eyes. 
Because I think one of the 

504
00:32:44,240 --> 00:32:50,240
things that most charities 
benefit from is, is having that 

505
00:32:50,240 --> 00:32:54,680
kind of holistic look and that 
little bit of, you know, kind of

506
00:32:54,680 --> 00:32:58,640
peer review almost, you know, 
what are our challenges and how 

507
00:32:58,640 --> 00:33:03,000
do we get move forward? 
Because for a lot of charities, 

508
00:33:03,440 --> 00:33:08,880
the the staffing is quite small 
and it's a really positive thing

509
00:33:08,880 --> 00:33:11,760
to bring someone else in to have
a look. 

510
00:33:11,840 --> 00:33:17,480
But often for charities, they've
got very limited budgets to use 

511
00:33:17,480 --> 00:33:20,960
consultants. 
And you know, using a consultant

512
00:33:20,960 --> 00:33:26,120
is really, really expensive. 
But if there's a way of having a

513
00:33:26,120 --> 00:33:30,120
network and opportunities where 
you can kind of peer review, you

514
00:33:30,120 --> 00:33:34,640
can share ideas, you can listen,
it's like gold dust really. 

515
00:33:34,640 --> 00:33:39,200
It adds so much value. 
What have been the biggest 

516
00:33:39,720 --> 00:33:43,240
lessons when it comes to project
management that you've sticks up

517
00:33:43,240 --> 00:33:46,040
over your career that you'd want
to pass on to to people 

518
00:33:46,040 --> 00:33:51,280
listening, David? 
It takes a long time to embed, 

519
00:33:51,600 --> 00:33:57,840
so don't underestimate it. 
Also, I think as well, it's 

520
00:33:58,200 --> 00:34:04,520
expressing it in a way and I 
think that if you like the 

521
00:34:04,520 --> 00:34:07,800
project management 
professionalism has moved in 

522
00:34:07,800 --> 00:34:11,159
this direction. 
It's move, it's trying to move 

523
00:34:11,159 --> 00:34:16,480
it away from forms towards 
function. 

524
00:34:17,040 --> 00:34:23,360
So it's moving it more towards 
how does project management fit 

525
00:34:23,360 --> 00:34:27,719
in with the function and of 
individual organisation rather 

526
00:34:27,719 --> 00:34:33,239
than try and bend an 
organisation to the form of 

527
00:34:33,239 --> 00:34:37,679
project management. 
So if you think about how you 

528
00:34:37,679 --> 00:34:41,880
manage a project and you take 
away some of the dry language 

529
00:34:41,880 --> 00:34:48,000
around it, it's actually how all
of us as individuals plan stuff.

530
00:34:49,520 --> 00:34:52,280
I like using the word stuff 
because I think that can kind of

531
00:34:52,480 --> 00:34:54,800
that that takes some of the the 
language out of it. 

532
00:34:54,800 --> 00:34:58,120
We all, we all do stuff. 
Some of that stuff we happen to 

533
00:34:58,120 --> 00:35:00,320
run as projects. 
Some of that stuff we happen to 

534
00:35:00,320 --> 00:35:03,720
not run as projects. 
So it's it's don't, don't, don't

535
00:35:03,720 --> 00:35:08,040
always try and shoehorn the 
language in, but also understand

536
00:35:08,040 --> 00:35:12,120
that as individuals, how we run 
a project is often how we we run

537
00:35:12,120 --> 00:35:15,840
our daily lives. 
So it's we have an idea, we plan

538
00:35:15,840 --> 00:35:18,360
for the idea, we decide whether 
we're going to do that idea or 

539
00:35:18,360 --> 00:35:19,920
not. 
We move forward with it. 

540
00:35:20,200 --> 00:35:24,800
Bringing some of that personal 
perspective in is always useful 

541
00:35:25,360 --> 00:35:30,320
and adapting what you think as 
being the key things that you 

542
00:35:30,320 --> 00:35:33,760
need to embed as part of your 
project management framework. 

543
00:35:34,360 --> 00:35:37,600
Adapting those to the 
organisation in which it's going

544
00:35:37,600 --> 00:35:42,920
to have to live, breathe and be 
useful because if you don't it 

545
00:35:42,920 --> 00:35:47,480
will be harder to get people to 
use it because they will save 

546
00:35:47,480 --> 00:35:49,480
something as being other and 
outside. 

547
00:35:50,160 --> 00:35:53,240
Ashley, what do you think? 
What's your what's your lesson 

548
00:35:53,240 --> 00:35:57,680
that you pass on? 
I would just say don't expect 

549
00:35:57,680 --> 00:36:01,840
everything to go smoothly all of
the time because actually on the

550
00:36:01,840 --> 00:36:06,160
percentage of things that go 
smoothly, it's, you know, 

551
00:36:06,160 --> 00:36:10,840
there's a high amount of 
business change and risk in any 

552
00:36:10,840 --> 00:36:12,440
projects. 
Even very small, 

553
00:36:12,440 --> 00:36:16,520
straightforward, simple projects
can just go completely left 

554
00:36:16,520 --> 00:36:18,760
field. 
Obviously you're doing all these

555
00:36:18,760 --> 00:36:21,480
things to track risks, issues, 
you're bringing all your 

556
00:36:21,480 --> 00:36:24,560
stakeholders together, you're 
doing all your assurance piece, 

557
00:36:24,840 --> 00:36:29,960
you've got your governance 
around it in terms of a career 

558
00:36:29,960 --> 00:36:33,720
or working on projects, you'll 
come into contact with lots and 

559
00:36:33,720 --> 00:36:37,680
lots of people, all walks of 
life, but things won't go 

560
00:36:37,680 --> 00:36:42,120
smoothly all the time. 
My key tip is always stay calm. 

561
00:36:42,640 --> 00:36:48,160
You know, just stay really calm 
and work with a no blame culture

562
00:36:48,160 --> 00:36:52,960
on everything that you do and 
try and create in your own 

563
00:36:52,960 --> 00:36:55,680
working environments. 
So the meetings that you hold, 

564
00:36:55,680 --> 00:37:00,560
the dialogues you hold, the 
sessions you run one to ones, 

565
00:37:00,560 --> 00:37:04,680
anything, any interaction with 
people, just create a safe space

566
00:37:04,680 --> 00:37:08,440
and harmony for others to work. 
I don't mean by that be a 

567
00:37:08,440 --> 00:37:12,400
pushover or anything like that. 
You know, have those key 

568
00:37:12,400 --> 00:37:20,360
leadership qualities really be a
person who can do be +1 of my 

569
00:37:20,360 --> 00:37:23,000
key tips is always walk in the 
shoes of others. 

570
00:37:23,000 --> 00:37:25,840
So someone's getting very 
stressed about something. 

571
00:37:27,040 --> 00:37:32,040
Try and unpack in your mind that
they've come to work and they 

572
00:37:32,040 --> 00:37:35,160
may have lots of other things 
that are going on in their 

573
00:37:35,160 --> 00:37:36,800
lives. 
You know, they might have had 

574
00:37:37,320 --> 00:37:39,720
zero, might have sleep the night
before because they've had a 

575
00:37:39,720 --> 00:37:41,360
child that's had them up all 
night. 

576
00:37:42,840 --> 00:37:48,400
And just, you know, understand 
others where resistance arises. 

577
00:37:48,400 --> 00:37:52,520
It's easy sometimes I think, or 
it's an earlier in your career 

578
00:37:52,520 --> 00:37:55,920
mistake to make to think, Oh no,
that's all gone wrong and it's 

579
00:37:55,920 --> 00:37:58,960
all my fault or this person's 
being awkward or difficult. 

580
00:37:59,680 --> 00:38:03,160
My top tip would just be stop 
and think and look at everything

581
00:38:03,160 --> 00:38:05,600
holistically. 
I could spend another hour 

582
00:38:05,600 --> 00:38:08,200
talking to you because you're 
just passing us a really 

583
00:38:08,360 --> 00:38:12,760
valuable advice. 
And what I'm getting from it is 

584
00:38:12,760 --> 00:38:16,600
as much about the relationships 
that you're managing as, as the 

585
00:38:16,600 --> 00:38:17,960
systems. 
In fact, it's probably more 

586
00:38:17,960 --> 00:38:21,160
about how do you speak to other 
humans about what you're doing 

587
00:38:21,160 --> 00:38:24,520
so they understand and, and, and
help you get there in the end. 

588
00:38:24,520 --> 00:38:28,080
So I just leaves me to say thank
you, massive thank you to both 

589
00:38:28,080 --> 00:38:30,080
of you for your time. 
Thank you. 

590
00:38:30,280 --> 00:38:32,400
Thank you very much. 
Thanks for the opportunity. 

591
00:38:41,400 --> 00:38:44,360
Thanks again to Ashley and David
for joining us and to you for 

592
00:38:44,360 --> 00:38:47,520
listening to the APM Podcast. 
Don't forget to look out for 

593
00:38:47,520 --> 00:38:50,360
more episodes or to rate and 
review us wherever you get your 

594
00:38:50,360 --> 00:38:52,800
podcasts. 
We'd welcome you to get in touch

595
00:38:52,800 --> 00:38:56,200
with your comments, feedback and
suggestions by emailing us at 

596
00:38:56,280 --> 00:39:02,280
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597
00:39:02,280 --> 00:39:04,480
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598
00:39:05,080 --> 00:39:08,480
This podcast has been brought to
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599
00:39:08,480 --> 00:39:11,960
for the project profession. 
For more information on APM, 

600
00:39:11,960 --> 00:39:14,400
visit apm.org.uk.
