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Welcome to the IPM podcast. 
APM is the charted body for the 

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project profession. 
Hi, I'm Emma divita, the editor 

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project apm's quarterly journal 
in this our project innovators 

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season of podcasts. 
I'm speaking to project 

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professionals who are leading 
projects in a negative way is a 

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time where many of us are hoping
the world of work and projects 

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can be reset in a better way for
a post covid World. 

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In this episode, we'll be 
meeting Joe Stanford. 

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Head of corporate portfolio 
office At arm's length body 

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health education England to talk
about how she's going about 

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leading the collaborative 
development of the project 

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profession in the NHS. 
It's no mean feat. 

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Not only is she trying to knit 
together a network of an 

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estimated 10,000 project 
managers across 250 NHS 

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organizations but she needs to 
identify who is doing the 

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project work in the first place.
It's a tall mountain to climb 

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but the Ultimate Prize is not 
only to further professionalize 

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project management with the NHS.
And have it better recognize 

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within the organization and 
accorded a proper identity, but 

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to create a collaborative 
network of support. 

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Best practice and a culture of 
taking project management 

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training and accreditation. 
Seriously, Joe is a true 

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innovator. 
And there are many lessons 

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others can learn from her about 
how to raise the status of 

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project management within 
organizations, formalizing and 

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professionalizing it and 
creating a strong network of 

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supported peers. 
I spoke to Joan mid-December and

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we pick up the conversation when
she tells you a bit about the 

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program. 
She's leading. 

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Hi Jay, thanks for finding the 
time to talk to us. 

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How are you? 
I'm great. 

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Thank you. 
I'm really happy to chat. 

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Great. 
Well, I know we've picked up it 

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close to your heart. 
Could you explain a little bit 

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about the task? 
You set yourself and the context

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in which you're working? 
Yeah. 

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So having sort of worked in 
other professions that worked in

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the Arts, the private sector, 
and sort of central government 

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before coming into the NHS. 
I was really surprised to find 

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that. 
Um there was no coordinated 

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project profession in the NHS 
and no organization responsible 

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for the 10,000 plus project 
Workforce, and their development

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and training. 
And that to me seemed like a 

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really risky State given that 
the how huge the NHS is and how 

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complex, and how constantly 
evolving the system is. 

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And so, you know, in my role, as
head of project, profession for 

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health education England, I 
contributed to the development 

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of the project profession for 
the Civil Service, as part of 

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the heads of profession Steering
group, and that was made up of 

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head to profession from 
Department of Health and Social 

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care and the other arms like 
bodies. 

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However, the Civil Service 
Frameworks don't apply in the 

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NHS. 
It's a wholly. 

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Separate, ident entity from 
government. 

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So in order for us to implement 
a similar professional 

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framework, we need to adapt it 
for for the NHS. 

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And so, I volunteered to lead 
that work with the other arm's 

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length bodies and starting is 
sort of 2016. 

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I started leading on the NHS 
project profession program. 

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The program itself has sort of 
nine work streams and that's 

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including Operational model, and
framework, the competency and 

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capability framework Learning 
and Development for the 

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profession, including for 
apprenticeship programs, online 

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and Regional communities of 
practice. 

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And there's a really key element
around, Workforce data and 

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Analysis, and part of that is 
about improving equality and 

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diversity in the profession like
many parts of well, public 

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sector, and private. 
At sector the balance of 

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equality. 
And diversity is not good in the

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more senior or strategic roles 
and we want to really change 

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that and we want to really open 
up opportunities for everybody 

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to really make the most of their
talent. 

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And so as part, as well as that 
talent management, and then 

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things like events and 
conferences, and that then forms

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a whole sort of Ecosystem for 
the profession, then in the NHS.

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Why is this so close to your 
heart? 

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Why does it matter so much to be
doing this at heee? 

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I think there's two key. 
Things one is, I fundamentally 

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believe in the human rights to 
health and that that should be 

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available and open to everybody 
and it, you know, irrespective 

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of wealth or status or ethnicity
or gender. 

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I think it should be something 
that is a fundamental human, 

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right? 
And therefore, for me and having

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a real All kind of sense of 
purpose for my life and 

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something that I think adds 
value for the time that I'm 

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here, I want to leave a legacy 
that leave something leaves the 

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world, a bit better than when I 
came into it. 

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And for me, keeping the NHS 
sustainable future Generations, 

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that seems a very worthy cause 
to put my time and effort into. 

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And why would you consider what 
you're doing to be inevitable? 

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Because I certainly do That is 
very kind of you to say. 

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So, I think I have to have to 
admit that anything that I've 

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done has been through my 
learning from others who are 

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really leading the way in 
Innovation. 

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So, I've been really inspired by
some some really amazing figures

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out there. 
So I think that some of the 

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insights for me, were from 
people like Eddie. 

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Oh bang. 
Who runs the pentacle virtual 

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business school? 
So creating that virtual world 

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of cube, where you kind of work 
and collaborate in a kind of 3D 

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World in a really engaging 
meaningful way. 

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We've been working in that way, 
for the last three or four years

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and that really helps to deliver
transformation in a 

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collaborative way from anywhere.
And that's that, that's a 

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fantastic Insight but also 
learning from him about the 

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future and that the world is 
changing faster than we are 

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learning in. 
Adapting to it and being mindful

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of that. 
It's about how do we keep 

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learning and evolving and 
keeping up with new 

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developments. 
So that's a key element. 

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One of my project Heroes is 
Steven, Carver who is, you know,

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brilliant not just at the 
technicalities of project 

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management but also when 
projects go wrong and he's a 

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fantastic Storyteller. 
And, you know, the profession 

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needs charismatic figures like 
him to really bring home. 

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Values in the profession ads. 
You know he he lectures on the 

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project leadership program at 
Cranfield, one of one of my 

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close kind of Inspirations has 
been dr. 

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Tom watch horn, who was The 
Innovation lead for national 

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service? 
Has Scotland in the NHS and she 

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is well as a facilitator and 
tutor in Cube. 

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Also delivers Innovation, using 
things like Lego serious play. 

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And she's helping us to deliver 
a five-day hackathon. 

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Using Lego series play at 
project Community Festival that 

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we're running apprenticeship 
week in February and that's 

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going to be tackling real 
current and HS issues. 

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And so that's really fantastic. 
Practical problem-solving stuff 

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that helps really transform how 
we deal with issues. 

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And then for me there's 
something really fundamental 

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about understanding yourself and
understanding leadership. 

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And so for me having a really 
fantastic and effective team is 

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about how I work as a manager 
and a leader and so so the work 

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of Dan pink around motivating, 
teams hand, Daniel goleman 

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around emotional intelligence 
and a lot of the work around 

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applied Euro. 
Science for Effective change. 

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I think those are all really 
fundamental things that project 

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managers and leaders should have
in their toolkit. 

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And it's all of those kind of 
elements, combined learning from

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others. 
Learning from the great work 

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that's been going on in lots of 
different areas, pulling that 

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together and tackling what is 
effectively a very big and 

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complex challenge in the NHS 
where this hasn't been done 

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before. 
And so that's that all of those 

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people. 
And those, those people have led

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the way in their different 
fields have really helped 

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inspire me to give me the 
confidence to try and make that 

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change happen in the NHS. 
If you got any advice for 

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project leaders who are inspired
by the work of others and who 

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need to turn that inspiration 
and to form of experimentation, 

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which could be daunting. 
There's always a risk. 

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I think it won't work or you 
won't have the outcome, you 

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intended. 
It sounds as though you're 

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taking those risks and a happy 
to experiment. 

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So is there any advice you could
pass on about how Do that. 

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I think there's a couple key 
things around. 

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That one is about building in 
time to experiment. 

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So I have a team of nine that 
work. 

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Very closely with me in the 
portfolio office day-to-day and 

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as well. 
As some additional, folks we 

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come together and we have a to 
our learning development session

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every week where we 
experimentation, we we come 

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together. 
We bring new challenges, new 

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ways of working. 
And that's a safe space to do 

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that, testing and experimenting 
and learning and then we refine 

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it. 
We find what works for us. 

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And also we then look at 
applying that to other teams and

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other programs. 
So spreading that learning and 

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one of the great things about 
working in Cube is that we can 

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work in there as a team, testing
things out and experimenting and

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then pass that on by working 
with other teams in that space. 

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Well, the other thing that's 
fundamental to it, is building a

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culture that is a learning 
culture, that is a coaching 

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culture, that's about openness 
and honesty. 

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And that is about testing and 
experimentation. 

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And therefore, if you knew, if 
you build a team who work in 

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that way then you know, anything
you try is okay and you just, 

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you just take the learning from 
It. 

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And you look to see how you can 
apply that in a way, that makes 

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a difference. 
In order to do this, people have

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to accept that failures. 
Okay. 

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So how hard is it for you to 
convince your colleagues that 

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it's okay to make mistakes? 
It's okay to experiment. 

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I think the thing is, you know, 
it's kind of doing away with the

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word failure because you know I 
don't think it necessarily helps

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the cause and the thing about 
experimenting is that you're not

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necessarily Implementing 
something in a big sweeping way 

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that could potentially go wrong.
The point about experimenting is

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you're doing it in a in a small 
and safe way that tests out what

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works and what doesn't and you 
know Thomas Edison very 

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famously. 
Sort of said it's not that I 

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failed. 
It's just that I found 10,000 

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ways that don't work and them 
and it's the same thing about 

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engendering a, an idea of 
curiosity. 

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And testing and refining. 
And if you try something out and

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it didn't do what you expected 
to do. 

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You take the learning from that 
and go, oh, that was 

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interesting. 
You know what can we do to do 

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that differently. 
So it really is a mindset thing 

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and and and when you when you 
look at it that way, you know, 

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sometimes it's not that you 
don't make mistakes because 

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sometimes you say things that 
come out the right way or you do

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something that has unintended 
consequences things, you hadn't 

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planned for and I think 
Something like that happens. 

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You just holding hands up 
accounts. 

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Go say I'm really sorry. 
That's not what I thought was 

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going to happen there. 
You know, and you you kind of 

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explain what you wanted to do 
and you're open and honest about

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it. 
And, you know, people are from, 

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you know, very accepting and 
forgiving of things like that. 

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And I think if you've got 
honesty and integrity and the 

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best interests of people that 
heart, I think, you know, people

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are very forgiving. 
If something doesn't always turn

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out quite as Planned, how far 
along your program? 

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Are you Joe? 
And what if you manage to 

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achieve so far? 
So, it's a big program 

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obviously. 
And so, we've sort of chunked it

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up, and the program has three 
key phases over five years and 

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we're in the middle of phase 
two. 

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At the moment, we have excluded 
2020 from the time frame. 

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You know, that it had a 
significant impact on Engagement

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and progress this year due to a 
lot of our key stakeholders, rib

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being redeployed to tackle, the 
covid-19 challenge at. 

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So you know, we've sort of put a
little bit on hold but in simply

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in Phase 1 what we did there was
do an awful lot of research 

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background, you know 
experimenting looking at design 

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testing things out and 
particularly going out. 

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And finding what everybody else 
has done out there. 

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What works, what doesn't, how 
did it go? 

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What can we take from? 
You know what you did and and 

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then sort of building a kind of 
framework for the program and 

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then some key components were 
around the development of the 

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community platform. 
And that was fundamental because

233
00:14:33,700 --> 00:14:37,800
that then gave us a way to 
connect communicate and engage 

234
00:14:37,800 --> 00:14:43,500
with people across, you know, 
the whole NHS landscape. 

235
00:14:45,300 --> 00:14:48,500
So having that we can then share
things with that we can get 

236
00:14:48,500 --> 00:14:52,900
people involved in testing out 
elements and we can kind of 

237
00:14:52,900 --> 00:14:56,500
connect and update people and 
what's happening the other kind 

238
00:14:56,500 --> 00:14:59,000
of Key Products. 
We develop from the the sort of 

239
00:14:59,000 --> 00:15:02,000
first phase was we developed 
some core skills, online 

240
00:15:02,000 --> 00:15:04,900
learning modules and this was 
around teaching people, the 

241
00:15:04,900 --> 00:15:08,600
basics of project management 
change management benefits 

242
00:15:08,600 --> 00:15:10,900
management. 
And also we did a module for 

243
00:15:10,900 --> 00:15:14,500
sros with these are the people 
who are in some kind of project 

244
00:15:14,500 --> 00:15:16,500
management. 
Rolling already or for anyone 

245
00:15:16,500 --> 00:15:18,200
who's interested in finding out 
more. 

246
00:15:19,000 --> 00:15:23,300
These are for everyone on the 
basis that whilst there's 

247
00:15:23,300 --> 00:15:27,700
probably about 10,000 people in 
the NHS whose full-time day job,

248
00:15:27,700 --> 00:15:29,500
it is to do program project 
management. 

249
00:15:29,700 --> 00:15:33,000
Everybody dabbles in it. 
And a lot of people in 

250
00:15:33,200 --> 00:15:38,200
certainly, in other professions 
and in other roles are either 

251
00:15:38,500 --> 00:15:42,200
doing change involved in change 
and projects or they're leading 

252
00:15:42,200 --> 00:15:44,700
them without necessarily having 
had the training. 

253
00:15:45,200 --> 00:15:48,100
To do it effectively. 
So for me, one of the 

254
00:15:48,108 --> 00:15:52,800
fundamental challenges was, how 
do we skill up everybody to have

255
00:15:52,800 --> 00:15:57,400
a basic competence so that they 
know what they can and, you 

256
00:15:57,400 --> 00:16:00,100
know, can't do in relation to 
project management and have a 

257
00:16:00,100 --> 00:16:04,600
basic understanding of it. 
So for me, it's a bit like first

258
00:16:04,600 --> 00:16:07,200
aid training. 
So you want everybody to train 

259
00:16:07,200 --> 00:16:09,100
to be trained up to be a first 
aider. 

260
00:16:09,400 --> 00:16:11,900
But you know you only want to 
select number of people to be 

261
00:16:11,900 --> 00:16:15,600
trained to be clinically you 
know, expert in the Field. 

262
00:16:15,900 --> 00:16:19,000
So, the thing about having 
people trained as first aid, as 

263
00:16:19,000 --> 00:16:22,300
they then know what's outside 
their scope of practice and know

264
00:16:22,300 --> 00:16:26,300
when to pass it on to a 
professional, and that's what 

265
00:16:26,300 --> 00:16:30,100
we're looking to do for the NHS,
is to build the skills. 

266
00:16:30,900 --> 00:16:36,600
We launched those five online 
learning modules in October last

267
00:16:36,600 --> 00:16:39,000
year, so just over to about 14 
months. 

268
00:16:39,000 --> 00:16:42,200
Now, they've been out there and 
they have been, there's been 

269
00:16:42,400 --> 00:16:48,400
just over 5,200 different, you 
know, people accessing them and 

270
00:16:48,400 --> 00:16:50,500
learning from them. 
And what kind of range of people

271
00:16:50,500 --> 00:16:53,400
you getting, you getting Medics 
all sorts? 

272
00:16:53,400 --> 00:16:56,800
Yeah, absolutely. 
We I've been asked to do some 

273
00:16:56,800 --> 00:17:05,700
some training sessions with some
Public Health fellows and some 

274
00:17:05,700 --> 00:17:08,800
some GP fellows. 
And again it's about giving them

275
00:17:08,800 --> 00:17:11,700
a basic understanding and some 
kind of core skills for them to 

276
00:17:11,700 --> 00:17:15,300
apply it to the kind of small 
local changes that they do 

277
00:17:15,300 --> 00:17:18,200
themselves. 
So that's one element of it is. 

278
00:17:18,200 --> 00:17:20,000
It's not just about 
professionals. 

279
00:17:20,000 --> 00:17:23,099
It's about project management is
called skills for everybody. 

280
00:17:23,099 --> 00:17:26,300
So really part of what you're 
doing is creating A much more 

281
00:17:26,300 --> 00:17:29,700
formal identity for project 
managers and letting people 

282
00:17:29,700 --> 00:17:32,600
understand what project 
management actually is and what 

283
00:17:32,600 --> 00:17:37,100
it is not absolutely. 
And I think that's that's a 

284
00:17:37,100 --> 00:17:41,500
really key element because until
we get everybody understanding 

285
00:17:43,400 --> 00:17:48,300
why it's important that at above
a certain level of risk and 

286
00:17:48,300 --> 00:17:53,700
complexity, it needs a more 
complex and experienced kit. 

287
00:17:53,800 --> 00:17:58,000
Skill set it. 
It continues to be risky. 

288
00:17:58,100 --> 00:18:02,900
So that's a lot of perhaps 
enthusiastic amateurs. 

289
00:18:02,900 --> 00:18:09,900
That could have fairly 
catastrophic impact on the 

290
00:18:09,900 --> 00:18:13,800
system, but not necessarily 
aware that they're doing that 

291
00:18:13,800 --> 00:18:19,200
because they're not aware of the
consequential impact of the 

292
00:18:19,200 --> 00:18:22,200
change. 
They're putting in place, so 

293
00:18:22,200 --> 00:18:25,500
raising that awareness and 
raising that up. 

294
00:18:25,600 --> 00:18:28,700
Understanding of you know to 
what extent you are then 

295
00:18:28,700 --> 00:18:33,400
effectively, licensed to be 
competent to manage. 

296
00:18:33,400 --> 00:18:37,100
Change is important to then say,
well actually I now know that 

297
00:18:37,100 --> 00:18:41,000
this needs to be picked up by 
somebody who's got no more 

298
00:18:41,000 --> 00:18:44,000
professional skills and 
experience, you've done a lot 

299
00:18:44,000 --> 00:18:45,600
for ready. 
What's left to do? 

300
00:18:46,200 --> 00:18:50,800
I mean 2020 has been a massive 
hiccup to say the least, but if 

301
00:18:50,800 --> 00:18:53,800
things can move towards a 
greater semblance of normality, 

302
00:18:53,800 --> 00:18:57,600
perhaps or 2021. 
Was top of your list to achieve,

303
00:18:58,400 --> 00:19:02,400
we have a festival, a week-long 
festival during the 

304
00:19:02,408 --> 00:19:04,900
apprenticeships week that dates 
to the 12th of February. 

305
00:19:05,400 --> 00:19:11,100
And at that Festival, we are 
going to be launching the NHS 

306
00:19:11,700 --> 00:19:14,100
project and change capability 
framework. 

307
00:19:15,100 --> 00:19:20,800
And so that's the competencies. 
The roles the skills and 

308
00:19:20,800 --> 00:19:25,600
experience that everybody will 
need and 2mm to launch that. 

309
00:19:25,700 --> 00:19:30,600
Across the the NHS alongside 
that we are launching for 

310
00:19:30,700 --> 00:19:35,600
apprenticeship programs. 
A level for project data analyst

311
00:19:36,200 --> 00:19:41,400
program level for associate 
project manager at level 6, BSC 

312
00:19:41,400 --> 00:19:43,900
and project management and the 
level 7 systems, thinking 

313
00:19:43,900 --> 00:19:48,400
practitioner MSC. 
And so, as part of that, it's 

314
00:19:48,400 --> 00:19:53,300
going to be 500 people. 
Hopefully, from across the NHS. 

315
00:19:53,300 --> 00:19:55,600
We've got some really great and 
fun things. 

316
00:19:55,800 --> 00:19:59,200
Playing and some really great 
and inspirational speakers. 

317
00:19:59,300 --> 00:20:02,700
Part of the point of the 
festival is really about 

318
00:20:03,300 --> 00:20:08,300
building the culture and the 
behaviors and the environment. 

319
00:20:08,300 --> 00:20:11,600
That says, actually if we work 
collectively together, if we 

320
00:20:11,600 --> 00:20:17,500
work openly and honestly if we 
support each other and coach 

321
00:20:17,500 --> 00:20:21,800
network and train and share, 
then together, we will be so 

322
00:20:21,800 --> 00:20:25,800
much stronger as well as 
supporting the system and The 

323
00:20:25,800 --> 00:20:30,600
environment we work in in the 
NHS to be both evolving and 

324
00:20:30,600 --> 00:20:32,900
sustainable. 
It's interesting. 

325
00:20:32,900 --> 00:20:36,000
You say that because I know 
there is perhaps a culture of 

326
00:20:36,000 --> 00:20:40,000
competition between the NHS is 
250 organizations. 

327
00:20:40,800 --> 00:20:45,900
As that be one of the challenges
you faced. it has, I think it's 

328
00:20:47,400 --> 00:20:51,000
It's a tricky situation because 
this is reflective of a sort of 

329
00:20:51,000 --> 00:20:54,300
political ideology, which is 
necessarily in the best 

330
00:20:54,300 --> 00:20:57,100
interests of patients and health
outcomes. 

331
00:20:58,800 --> 00:21:02,300
And therefore, what it's 
created, as a very disconnected 

332
00:21:02,300 --> 00:21:07,100
system with competition between 
organizations but also very 

333
00:21:07,100 --> 00:21:10,400
disconnected. 
Group of people. 

334
00:21:10,400 --> 00:21:14,600
The one thing we found quite 
shocking, was how disconnected 

335
00:21:14,600 --> 00:21:17,000
people were even within the 
regions from their counterparts?

336
00:21:17,200 --> 00:21:20,900
Hearts in other organizations. 
And it's taking those quite a 

337
00:21:20,908 --> 00:21:24,600
long time, to really build that 
Network up to connect people 

338
00:21:24,600 --> 00:21:27,900
together. 
We one of the one of the 

339
00:21:27,908 --> 00:21:33,800
developments we've got is around
Regional networks, and I think 

340
00:21:33,800 --> 00:21:37,800
the thing about getting past the
organizational barriers is, we 

341
00:21:37,800 --> 00:21:41,500
bring people together in terms 
of what they have in common and 

342
00:21:41,500 --> 00:21:45,000
what we have in common is that 
we are project professionals. 

343
00:21:45,600 --> 00:21:50,100
We are here Because of a sense 
of Greater purpose, because 

344
00:21:50,100 --> 00:21:55,000
we're here to to improve the 
health and well-being outcomes 

345
00:21:55,000 --> 00:21:59,900
for the population of this 
country and and that's above 

346
00:22:00,200 --> 00:22:02,900
politics and organizational 
boundaries. 

347
00:22:03,400 --> 00:22:07,500
And I think if we can focus on 
that, and focus on the support 

348
00:22:07,500 --> 00:22:10,400
and development of the 
profession and individuals 

349
00:22:10,400 --> 00:22:14,400
within the profession, then, you
know, we don't need to worry 

350
00:22:14,400 --> 00:22:16,700
about those infrastructural 
constraints. 

351
00:22:17,200 --> 00:22:21,600
So I think that's, that's a real
element of the challenges that 

352
00:22:21,600 --> 00:22:23,500
we've worked around. 
His is starting with, you know, 

353
00:22:23,500 --> 00:22:25,000
kotter's Coalition of the 
Willing. 

354
00:22:25,000 --> 00:22:30,200
We've got people together who 
also equally passionate and, you

355
00:22:30,200 --> 00:22:32,100
know, to see it as a compelling 
Vision. 

356
00:22:32,400 --> 00:22:35,400
Getting them to work with us, 
getting them to share that 

357
00:22:36,100 --> 00:22:40,000
enthusiasm and you know, 
excitement with people within 

358
00:22:40,000 --> 00:22:43,600
their networks and pulling 
pulling everybody together, you 

359
00:22:43,608 --> 00:22:46,900
know, and this is all been done 
by volunteers. 

360
00:22:47,100 --> 00:22:50,900
So it's all in addition to the 
day job which to be honest is 

361
00:22:50,900 --> 00:22:57,100
quite full on anyway, but 
actually it's having that shared

362
00:22:57,100 --> 00:23:01,100
purpose that passion and 
commitment to something that we 

363
00:23:01,100 --> 00:23:06,000
genuinely believe adds real 
value in the long run. 

364
00:23:07,300 --> 00:23:09,600
Obviously, you know, that you 
got the usual constraints 

365
00:23:09,600 --> 00:23:13,800
around, you know, funding and 
resourcing and lack of sort of 

366
00:23:13,800 --> 00:23:18,800
system ownership for it. 
But actually pulling together 

367
00:23:18,800 --> 00:23:24,200
like-minded, people who really 
want to make a difference. 

368
00:23:24,500 --> 00:23:27,100
You know, nobody comes into the 
really the NHS or the public 

369
00:23:27,100 --> 00:23:31,100
sector for an easy life. 
It's it's hard working. 

370
00:23:31,100 --> 00:23:35,100
It's challenging. 
But actually, you know, for most

371
00:23:35,100 --> 00:23:39,000
of us it's because we have, you 
know, a compelling need to have 

372
00:23:39,000 --> 00:23:41,000
purpose in our lives and to make
a difference. 

373
00:23:41,500 --> 00:23:44,000
What have been the other main 
challenges you faced. 

374
00:23:44,200 --> 00:23:47,100
Another one I imagine is trying 
to explain What project 

375
00:23:47,100 --> 00:23:50,900
management means to those above 
you to senior leaders within an 

376
00:23:50,900 --> 00:23:53,800
organization, has that been a 
challenge and how have you 

377
00:23:53,800 --> 00:23:57,500
overcome that? 
It has been a challenge If we're

378
00:23:57,500 --> 00:24:00,700
honest. 
I think like any sector there 

379
00:24:00,700 --> 00:24:04,400
are there is the core business 
of the sector which is usually 

380
00:24:04,400 --> 00:24:08,200
kind of not project management. 
So in health, it's you know, 

381
00:24:08,200 --> 00:24:10,600
clinicians. 
It's kind of medical people 

382
00:24:10,600 --> 00:24:15,100
working and leading the sector 
who don't necessarily have 

383
00:24:15,100 --> 00:24:17,900
knowledge and Kills around 
project management. 

384
00:24:18,300 --> 00:24:23,900
And so getting influence at a 
senior level getting Champions 

385
00:24:23,900 --> 00:24:27,800
and ambassadors. 
And, you know, sponsors for it 

386
00:24:27,800 --> 00:24:33,800
has been tricky, because there 
is no natural home for it. 

387
00:24:33,800 --> 00:24:36,900
Unlike the unlike government, 
which has the infrastructure 

388
00:24:36,900 --> 00:24:42,200
projects Authority, there is no 
function within the NHS that is 

389
00:24:42,200 --> 00:24:46,100
responsible for project 
management, for oversight of it 

390
00:24:46,100 --> 00:24:48,800
all. 
The development of the workforce

391
00:24:49,600 --> 00:24:52,400
and, and their capability. 
And that's one of the things 

392
00:24:52,400 --> 00:24:56,600
that we've been looking to to do
is to actually get a kind of 

393
00:24:57,400 --> 00:25:01,400
Hosting organisation and a 
senior sponsor. 

394
00:25:01,800 --> 00:25:06,400
So one of the things that we did
actually when we were performing

395
00:25:06,400 --> 00:25:11,100
as a group, we had a workshop 
that brought everybody from 

396
00:25:11,100 --> 00:25:16,700
across the regions together and 
we spent two days doing a Lego 

397
00:25:16,700 --> 00:25:21,600
serious play, build of the 
vision for the profession and 

398
00:25:21,600 --> 00:25:26,300
also what the challenges were, 
and also the opportunities. 

399
00:25:26,800 --> 00:25:29,800
And actually one of the 
opportunities was Finding 

400
00:25:30,100 --> 00:25:33,400
ambassador's of, you know, to, 
to support the profession, who 

401
00:25:33,400 --> 00:25:36,900
were senior people in their own 
professional whether that's 

402
00:25:36,900 --> 00:25:42,500
medical or financial or HR mod, 
but who were sympathetic and 

403
00:25:42,500 --> 00:25:46,300
understanding and getting them 
to tell the story. 

404
00:25:46,500 --> 00:25:50,600
For us, getting them to share 
that with their peers with their

405
00:25:50,600 --> 00:25:54,300
counterparts. 
And that's that's a way to 

406
00:25:54,300 --> 00:25:58,200
engage people that we've found 
has has really helped to. 

407
00:25:58,700 --> 00:26:02,100
I think get the message across 
in a way that is heard and 

408
00:26:02,100 --> 00:26:04,900
respected. 
It's enough of that really, to 

409
00:26:04,900 --> 00:26:08,200
shouting about the benefits that
good prefer project management 

410
00:26:08,200 --> 00:26:12,700
can bring, there's two elements 
to it that are really important.

411
00:26:12,800 --> 00:26:16,200
One is about understanding the 
consequences. 

412
00:26:16,400 --> 00:26:20,600
Of not doing project management 
effectively, and that's not just

413
00:26:20,600 --> 00:26:24,400
about following the processes. 
And again, we have this 

414
00:26:24,400 --> 00:26:28,600
perception that project 
management is all about filling,

415
00:26:28,600 --> 00:26:33,200
in forms, or writing Gantt, 
charts, and writing reports. 

416
00:26:33,700 --> 00:26:36,100
And in a way that's like, 
saying, well, all the nurse does

417
00:26:36,100 --> 00:26:40,800
is filling a patient's record 
and go, but the record is 

418
00:26:40,800 --> 00:26:43,900
really, just a summary of the 
activity you've done, which is 

419
00:26:43,900 --> 00:26:47,200
the core part of your role. 
And that's a Outputting that 

420
00:26:47,200 --> 00:26:51,100
change in place and I think 
that's the bit that is perhaps a

421
00:26:51,108 --> 00:26:56,300
bit invisible to people is that 
a project manager is a doing 

422
00:26:56,300 --> 00:26:58,600
roll. 
It's about engaging, it's about 

423
00:26:58,700 --> 00:27:00,000
working. 
It's about getting your 

424
00:27:00,000 --> 00:27:04,000
stakeholders involved. 
It's about setting up, you know,

425
00:27:04,600 --> 00:27:07,800
sort of products and testing 
them and getting input and 

426
00:27:07,800 --> 00:27:10,800
refining that and then at the 
end of it, you will provide an 

427
00:27:10,800 --> 00:27:16,300
update on how that's going. 
So some of it's about increasing

428
00:27:16,400 --> 00:27:22,100
An awareness of the dynamic, 
nature of project management and

429
00:27:22,200 --> 00:27:25,300
and the people-centered nature 
of it, which it is in this 

430
00:27:25,300 --> 00:27:29,300
sector. 
And what we can do as project 

431
00:27:29,300 --> 00:27:35,100
managers and professionals to to
raise awareness of the 

432
00:27:36,100 --> 00:27:38,400
activities of project management
and the skills of project 

433
00:27:38,400 --> 00:27:41,000
management. 
And for me that's through things

434
00:27:41,000 --> 00:27:46,700
like coaching and facilitation 
and mentoring one of the Things 

435
00:27:46,700 --> 00:27:52,300
I've done with my team is apart 
from actually setting the team 

436
00:27:52,500 --> 00:27:57,900
up in a way that everybody's 
role reflects their natural 

437
00:27:58,000 --> 00:28:01,500
abilities and also their areas 
of Interest. 

438
00:28:01,900 --> 00:28:05,500
So I wrote the team's rolls 
around them as individuals 

439
00:28:05,600 --> 00:28:08,500
rather than try to fit them into
a role. 

440
00:28:09,500 --> 00:28:12,800
And the great thing about that 
is, if you fit a roll around, 

441
00:28:12,800 --> 00:28:17,100
somebody's abilities and 
interests, they We'll just get 

442
00:28:17,100 --> 00:28:21,600
on and do amazing things. 
If you set them a per person and

443
00:28:21,600 --> 00:28:25,700
outcome to achieve and they're 
interested and you know it you 

444
00:28:25,700 --> 00:28:29,600
know you know greater doing it 
and you give them the training 

445
00:28:29,600 --> 00:28:32,000
and the skills they need they 
will do fantastic things. 

446
00:28:32,000 --> 00:28:34,200
And then what you can do is you 
can use that skills and 

447
00:28:34,200 --> 00:28:37,300
knowledge to do things like 
facilitating and training with 

448
00:28:37,300 --> 00:28:41,800
project teams doing coaching 
with project managers providing 

449
00:28:41,800 --> 00:28:47,100
a sort of an objective peer 
review or Challenge and that 

450
00:28:47,100 --> 00:28:50,400
helps I think build some of the 
Either might be lacking. 

451
00:28:51,300 --> 00:28:53,600
What other advice would you give
to project managers and 

452
00:28:53,600 --> 00:28:56,800
organizations who are Keen to 
formalize professionalize and 

453
00:28:56,800 --> 00:28:59,500
win project management? 
The recognition it deserves. 

454
00:29:00,100 --> 00:29:04,500
So I think that's probably three
key things that I would you 

455
00:29:04,500 --> 00:29:08,500
know, suggest the first one is 
go out there and see who does it

456
00:29:08,500 --> 00:29:11,700
really? 
Well, go and ask them about it. 

457
00:29:11,800 --> 00:29:14,200
Go and give. 
No go and borrow all the stuff 

458
00:29:14,200 --> 00:29:17,200
that they do, you know, find out
how they did it. 

459
00:29:17,600 --> 00:29:21,200
Learn the lessons from from, 
Them and I've been really 

460
00:29:21,200 --> 00:29:25,900
privileged to have some some 
really great people, give me you

461
00:29:25,900 --> 00:29:30,000
know advice and support and 
information about that how 

462
00:29:30,000 --> 00:29:33,800
they've done things and and some
of that's about doing outside of

463
00:29:33,800 --> 00:29:37,200
your comfort zone and outside of
your your sector. 

464
00:29:37,600 --> 00:29:41,400
So where's Robinson at 
sellafield, who runs the project

465
00:29:41,400 --> 00:29:44,100
will has run the project Academy
there for many years and done an

466
00:29:44,100 --> 00:29:46,600
absolutely fantastic job of 
building the profession. 

467
00:29:47,000 --> 00:29:49,200
You know he and his colleagues 
have been incredibly generous. 

468
00:29:49,400 --> 00:29:53,400
Rest in providing their advice 
around things like 

469
00:29:53,400 --> 00:29:58,000
apprenticeship programs. 
And and it's things like that. 

470
00:29:58,000 --> 00:30:00,900
That that about learning from 
others, don't reinvent the 

471
00:30:00,900 --> 00:30:04,900
wheel, learn what good looks 
like go and, you know, find out 

472
00:30:04,900 --> 00:30:07,400
how it works. 
And then going, you know, borrow

473
00:30:07,400 --> 00:30:11,000
some of that stuff. 
The second thing then, is around

474
00:30:11,000 --> 00:30:14,900
getting that senior leadership 
engagement, it is really 

475
00:30:14,900 --> 00:30:21,600
fundamental, and if you don't 
Have a voice at the table, it's 

476
00:30:21,900 --> 00:30:25,900
finding a sympathetic ear that 
does have a voice at the table 

477
00:30:26,800 --> 00:30:31,800
and finding those ambassador's 
and champions who can influence 

478
00:30:31,800 --> 00:30:36,000
their peers for you. 
The third thing then is around 

479
00:30:36,000 --> 00:30:40,300
building that Coalition of the 
Willing get together a group of 

480
00:30:40,500 --> 00:30:44,600
like-minded, passionate 
enthusiastic people who believe 

481
00:30:44,600 --> 00:30:49,600
in what you're trying to do and 
then you support them, you if 

482
00:30:49,600 --> 00:30:51,800
they need some training 
development if they need some 

483
00:30:52,000 --> 00:30:55,600
advice and guidance you know 
it's a I think we're getting 

484
00:30:55,600 --> 00:30:59,800
back to a sharing and bartering 
kind of culture rather than 

485
00:30:59,800 --> 00:31:02,600
these sort of biggest donor 
contracts because a lot of what 

486
00:31:02,600 --> 00:31:06,500
we're doing is Round Mutual 
support and benefit. 

487
00:31:07,400 --> 00:31:10,900
So if you want people to help 
you to develop an embedded, what

488
00:31:10,900 --> 00:31:14,300
can you offer them in return? 
Have you got any advice around? 

489
00:31:14,300 --> 00:31:17,400
How to ask people to volunteer 
their time and their energy when

490
00:31:17,400 --> 00:31:21,100
they've already got a full-on 
job to do and you're asking them

491
00:31:21,100 --> 00:31:25,500
to do something extra volunteers
are self-selecting. 

492
00:31:25,800 --> 00:31:29,200
You can't really just kind of go
out and ask them and I think 

493
00:31:29,200 --> 00:31:30,900
it's a bit of a scattergun 
approach. 

494
00:31:31,100 --> 00:31:33,100
You don't necessarily know who's
out there. 

495
00:31:34,700 --> 00:31:41,200
What we did was we did a whole 
whole series of webinars and we 

496
00:31:41,200 --> 00:31:45,200
invited everybody that was in 
our community and in our 

497
00:31:45,200 --> 00:31:49,100
Network. 
So, and as a starting point that

498
00:31:49,100 --> 00:31:50,600
ones that are interested will 
come along. 

499
00:31:52,100 --> 00:31:55,500
You share, what you're doing? 
Your passion and enthusiasm for 

500
00:31:55,500 --> 00:31:56,300
it. 
What is it? 

501
00:31:56,300 --> 00:31:59,500
You're trying to achieve, what 
are you trying to deliver? 

502
00:31:59,700 --> 00:32:03,500
And then you ask them, you know 
who's interested in helping out,

503
00:32:03,500 --> 00:32:05,400
who would be prepared to 
volunteer? 

504
00:32:05,400 --> 00:32:08,200
Who would be interested in 
helping with this bit of that 

505
00:32:08,200 --> 00:32:11,800
bit and be specific about it? 
You know, it's not a kind of 

506
00:32:11,800 --> 00:32:15,900
can't launch to get people's 
time for everything, but people 

507
00:32:15,900 --> 00:32:19,500
usually pretty interested in one
particular element or another. 

508
00:32:20,300 --> 00:32:23,300
And therefore, you know, tap 
That and use that knowledge and 

509
00:32:23,300 --> 00:32:26,400
experience. 
But also same time, say what can

510
00:32:26,400 --> 00:32:29,800
I offer you in return? 
One of the things that's been 

511
00:32:29,800 --> 00:32:35,000
really Quite startling for me 
recently is we've done a bunch 

512
00:32:35,000 --> 00:32:38,600
of webinars which was about 
raising awareness of the 

513
00:32:38,600 --> 00:32:43,200
profession as a pipeline for 
people to come into it and even 

514
00:32:43,200 --> 00:32:47,300
just within my own organization,
there's about 3,000 people 

515
00:32:47,300 --> 00:32:50,800
working in health education, 
England, we put on a webinar, 

516
00:32:50,800 --> 00:32:53,200
introduction to the profession. 
Come along and find out more 

517
00:32:53,200 --> 00:32:55,300
about it. 
If you want to learn about 

518
00:32:55,600 --> 00:32:59,500
careers and and how to progress 
in project management, we had 

519
00:32:59,500 --> 00:33:04,100
over 100 people turn up. 
And and the thing about it was 

520
00:33:04,200 --> 00:33:07,800
we knew almost none of them. 
They weren't people who were 

521
00:33:07,800 --> 00:33:11,300
already working in programs and 
projects in actually, but they 

522
00:33:11,300 --> 00:33:15,000
wanted to, they were interested 
the passion, how do we get in? 

523
00:33:15,000 --> 00:33:18,000
How do we, how do we learn? 
How do we get a job in it and 

524
00:33:18,000 --> 00:33:21,600
there was so much untapped 
potential in that group of 

525
00:33:21,600 --> 00:33:24,400
people, it was fabulous. 
And of course when we started to

526
00:33:24,408 --> 00:33:27,600
talk about the festival and 
looking at Roots into the 

527
00:33:27,600 --> 00:33:31,000
profession and how can we 
support people to to get that 

528
00:33:31,000 --> 00:33:34,900
experience in order to The 
knowledge to get their first 

529
00:33:34,900 --> 00:33:37,100
role. 
When we sort of said, you know, 

530
00:33:37,100 --> 00:33:39,700
we're running these events. 
Would anybody be willing to help

531
00:33:39,700 --> 00:33:40,800
out? 
We had all sorts of people. 

532
00:33:40,800 --> 00:33:43,700
Volunteer, if you don't ask, you
don't get any, don't find out 

533
00:33:43,700 --> 00:33:45,500
who's interested. 
Yeah. 

534
00:33:46,300 --> 00:33:49,200
Any other days and dates don't 
take it. 

535
00:33:49,200 --> 00:33:55,500
Personally, I think the when you
try and put changing place and 

536
00:33:55,500 --> 00:33:58,500
and again some of this is about,
I think the Neuroscience of 

537
00:33:58,500 --> 00:34:02,700
change which is changes 
frightening and it's Is it 

538
00:34:02,700 --> 00:34:07,200
requires physical mental effort,
you know, a lot of our energy is

539
00:34:07,200 --> 00:34:10,800
taken up by the brain. 
And when we try and put change 

540
00:34:10,800 --> 00:34:14,100
into place, that is actually 
exhausting. 

541
00:34:14,100 --> 00:34:18,199
It burns energy be mindful of 
the fact that when you're trying

542
00:34:18,199 --> 00:34:21,199
to do this you're going to meet 
an awful lot of resistance. 

543
00:34:21,600 --> 00:34:26,100
It's not about you it's about 
individuals potentially feeling 

544
00:34:26,400 --> 00:34:29,199
out of their comfort zone. 
Feeling a bit threatened feeling

545
00:34:30,000 --> 00:34:34,400
that they are somehow out of 
That with what's going on and 

546
00:34:34,400 --> 00:34:39,699
when that happens people tend to
retreat and it can be very 

547
00:34:39,699 --> 00:34:44,000
defensive or you know they will 
you know when you'll get a an 

548
00:34:44,000 --> 00:34:47,199
offense is a good defense and 
they'll cry and push back. 

549
00:34:47,699 --> 00:34:52,699
I think the thing about it then 
is looking at how you can make 

550
00:34:52,699 --> 00:34:55,900
it, as least threatening as 
possible, make it as comfortable

551
00:34:55,900 --> 00:35:01,200
as possible, how you can reduce 
the, the kind of sense of 

552
00:35:01,200 --> 00:35:03,800
anxiety that people. 
I'll feel where they feel like 

553
00:35:03,800 --> 00:35:07,500
they're they're they're out of 
their comfort zone and in an 

554
00:35:07,500 --> 00:35:10,900
area that they're they don't 
understand. 

555
00:35:11,300 --> 00:35:14,600
And so that can be that can be 
very personal. 

556
00:35:14,600 --> 00:35:17,800
I can be a one-to-one and I 
think there's the something 

557
00:35:17,800 --> 00:35:21,800
about not just the the actual 
change, you want to put in 

558
00:35:21,800 --> 00:35:25,500
place, but how do you set the 
environment to enable that 

559
00:35:25,500 --> 00:35:28,200
change? 
And one of the things about the 

560
00:35:28,200 --> 00:35:30,500
kind of Applied Neuroscience 
learning, I've been doing 

561
00:35:30,500 --> 00:35:35,700
recently is about how Create and
develop a growth mindset and a 

562
00:35:35,700 --> 00:35:41,700
learning mindset that opens up 
the kind of audience to be 

563
00:35:41,700 --> 00:35:47,100
curious and interested in the 
change as opposed to threatened 

564
00:35:47,100 --> 00:35:49,000
by it. 
So that's why I think 

565
00:35:49,000 --> 00:35:53,500
understanding emotional 
psychology and understanding 

566
00:35:53,500 --> 00:35:57,100
Neuroscience is really 
fundamental for program project 

567
00:35:57,100 --> 00:36:01,400
managers, because if you can tap
into that understanding, then 

568
00:36:01,400 --> 00:36:04,200
you can shape Up. 
How you engage with people in a 

569
00:36:04,207 --> 00:36:08,000
way that is more likely to 
achieve the outcomes you want to

570
00:36:08,700 --> 00:36:12,500
and and reduce the resistance 
and the barriers that that 

571
00:36:12,500 --> 00:36:14,700
you'll get from people what a 
brilliant way to end a 

572
00:36:14,700 --> 00:36:16,800
conversation packed with so much
advice. 

573
00:36:16,800 --> 00:36:18,600
It's been brilliant, talking to 
you Joe. 

574
00:36:18,800 --> 00:36:21,200
Thank you so much for sparing, 
the time to talk to us. 

575
00:36:22,000 --> 00:36:24,500
Thank you. 
It is, you know, my passion and 

576
00:36:24,500 --> 00:36:25,600
my favorite subject at the 
moment. 

577
00:36:25,600 --> 00:36:27,200
So I'm always happy to talk 
about it. 

578
00:36:27,400 --> 00:36:32,800
Thanks very much Emma. 
Thanks again to Joe for joining 

579
00:36:32,800 --> 00:36:35,800
us and to you for listening to 
this fourth episode of apm's 

580
00:36:35,800 --> 00:36:39,000
project Innovative series. 
Don't forget to look out for 

581
00:36:39,000 --> 00:36:42,000
more episodes in this series or 
to rate and review us wherever 

582
00:36:42,000 --> 00:36:44,300
you. 
Get your podcasts, you'll find 

583
00:36:44,300 --> 00:36:47,400
are some Spotify, Apple 
podcasts, Google podcasts and 

584
00:36:47,400 --> 00:36:49,900
more. 
This podcast has been brought to

585
00:36:49,900 --> 00:36:53,300
you by APM the childhood body 
for the project profession. 

586
00:36:53,800 --> 00:36:56,700
For more information on a p.m. 
visit, a p.m. 

587
00:36:56,700 --> 00:36:58,200
Dot org.uk.
