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Ladies and gentlemen, welcome to
the business Brew. 

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I'm your host Bill Brewster. 
Want to give a big shout out to 

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my man, rob koi Freeman for 
being the first official 

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sponsor. 
Our sponsorship terms are coming

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to a conclusion or an end and 
it's a brand that I'm super 

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happy that I partnered with. 
He's a great dude, I do believe 

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that Co efficient is a great 
product that people should try 

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in case. 
You don't know, it's one of the 

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fastest growing platforms for 
financial data and analytics to 

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research stocks and understand 
Good Trends. 

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Imagine a Bloomberg light with 
tons of high-quality fundamental

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data and a powerful graph engine
that can show it all clearly in 

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a user interface that doesn't 
look like it was built in the 

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1990s. 
You all should check it out. 

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Sign up for free at coif in.com,
that's k. 0y f ing.com again. 

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Thank you to Rob this particular
episode is not necessarily 

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sponsored by them but it's 
actually kind of brought to you 

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by myself Elliot Turner. 
Josh Terrace off and trach up in

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this episode features. 
A young woman named Alex, 

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Blumenfeld and she is somebody 
who I think is a very unique 

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individual. 
She is 20 years old. 

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She's at Vanderbilt University. 
She has founded a Research 

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service, that sends surveys to 
college students, you know, gen 

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Z. 
I believe that she says in this 

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episode that it covers 150 
colleges now. 

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And if you are interested in how
people are interacting with an 

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app or I was interested in 
whether or not her peers were 

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open to the idea of nicotine 
pouches versus being completely 

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closed off to Nick. 
Teen and or how they perceived 

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nicotine patches relative to 
cigarettes, right? 

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So we send out the survey and I 
got the results back. 

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What I can tell you is when I 
talked to Trey about Alex he 

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said there's a strong chance. 
We're all going to be working 

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for one day and I've never 
recommended her to anybody who 

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hasn't enjoyed talking to her 
eye separately talk to Elliot 

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and Josh about her. 
Both of them have used the 

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Service, both of them speak. 
Very highly of her and I hope 

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that you listen to this episode 
and it resonates. 

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And I hope that you understand 
potentially why reaching out to 

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her and using her service makes 
sense. 

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I don't want to quote the price 
that I paid for my survey 

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because I don't know what her 
actual list price are. 

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And whether or not I paid it. 
So I'm just going to say I'm 

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super happy with what I did with
her. 

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I'm super happy with the 
results. 

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And I was happy with the amount 
that it cost, I thought it was 

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very reasonable, rather than 
rambling. 

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I'm going to let y'all listen. 
I would just again, really 

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encourage you to reach out to 
her Red. 

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Rover is the name of her 
company. 

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I'm going to drop her contact 
information in the show notes, 

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and I hope you all enjoy the 
episode. 

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So Alex, how you doing today? 
I am doing very well. 

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How are you Bill? 
I am excited. 

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I am on my second podcast 
recording of the day. 

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And yeah, well I've decided to 
wet my palate with a little bit 

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of wine. 
I look forward to speaking to 

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you, wonderful. 
Same here. 

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So people are going to say, who 
is Alex Blumenfeld? 

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And I'm going to say to them 
someone that comes highly 

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recommended by Elliot Turner, 
Josh Terrace off and Trey 

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coppin. 
And if you know those three 

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people then I think that that 
should be Enough and if you 

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don't know those people, we will
provide quality entertainment 

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and people can figure out why 
down the road. 

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So Alex, you want to tell people
a little bit about yourself. 

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So I am a junior Vanderbilt 
currently studying H OD which is

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human and organizational 
development, and I'm also the 

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founder of a survey company 
called Red Rover and this all 

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sort of started because I was 
interning NG at a concentrated 

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long only fund this past summer 
called Greenbrier partners. 

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And I was conducting some 
qualitative anecdotal research 

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for for them. 
And part of what I was doing 

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that seemed most valuable to 
them was conducting some surveys

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on the side where I was just 
asking my friends what they 

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thought of certain products and 
services that gen Z which is my 

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generation. 
Use a lot and my boss and Folio 

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manager, try and Shad were 
really shocked at a how quickly 

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the results were coming back 
from these little holes that I 

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was running and be the kids were
really excited to answer them 

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and they weren't even getting 
paid. 

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So that was sort of how this 
started one day - Alex getting 

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content and not paying for 
content is a good business and 

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charging a lot for a survey not 
that you do. 

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I'm just saying that would be a 
good business. 

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It would be if I could find more
people that didn't want to be 

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paid. 
But unfortunately, once you get 

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out past your close friends, 
they do want a few cents that 

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stinks. 
Have you considered paying in 

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Busch Light? 
You know, we talked about Busch 

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Light and pizza as an 
alternative to venimos, but it 

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turns out that Mo's are a little
bit more motivating. 

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But yeah, who knows, maybe we'll
do a combo in the future. 

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Yeah, I think As long as you're 
focused on the college crowd 

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Busch Light and pizza, should 
always be in your back pocket. 

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Their common place here on 
campus has indeed. 

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Well, I lived some of that 
commonplace. 

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Almost two decades ago which is 
said to say out loud, but it's 

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also true for people that may 
not know I have used Alex, well,

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not Alex, but Red Rover. 
And we did a survey on Tobacco. 

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So your Or well, nicotine 
pouches specifically is what our

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survey was on. 
But do you have a specialty? 

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I would say that the value that 
we bring, is this expertise that

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gen Z has in the tech and the 
consumer space because gen Z is 

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the first generation that are 
truly considered Tech natives. 

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So we actually are the first 
generation to grown up with 

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technology. 
These are the kids that grew up 

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using iPhones and iPads when 
they were toddlers when they 

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were in Middle School. 
And because of that, they have a

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very unique perspective on a lot
of the tech companies that are 

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publicly traded today and part 
of that expertise means that 

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they're very picky. 
So if you can get this 

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demographic right, then you can 
get a lot of other demographics,

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right? 
But it also just means that 

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these are the primary users for 
a lot of these companies and 

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their opinions are really 
valuable for that reason. 

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But on the consumer side, this 
generation is soon. 

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In to be the largest generation 
of consumers right now they make

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up 40% of the consumption in the
US and they're only growing. 

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So as they get older and you 
know, get jobs and become more 

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successful and have, you know, 
means to spend money, they will 

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continue to grow but that's why 
people are really interested in 

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what they have to say when it 
comes to Consumer Brands and 

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also tech companies. 
Yeah, that makes sense. 

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Do you mind talking a little bit
about the context? 

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In which like how Red Rover 
started and what Trey was 

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looking to accomplish. 
Because I know he looks at the 

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world through sort of a 
win-win-win lens and I'm just 

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kind of curious to hear you talk
a little bit about your 

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experience at Greenbrier and 
also how your service added 

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value to them and spawned into, 
you know, wherever it's going to

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go in the future totally well. 
So we really just started out 

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doing it. 
A few small surveys with a few 

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girls. 
In my sorority actually, we had 

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a group shot with about 50 kids 
in my sorority and I said, I 

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want to know if these kids know 
what an app called Xin, it's not

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the nicotine patch, ironically, 
but it was an app that was 

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similar to Tick Tock but they 
paid you and I said I've never 

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heard of it but I'll run a 
survey just with my friends and 

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see if anybody else has has 
heard of it and the results came

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back. 
Unsurprisingly that No one had 

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heard of or use the app but 
trade was curious about it 

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because it was I think it was 
close to number one, most 

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downloaded on the App Store that
week and he thought, oh, like 

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maybe this is the next big Tick 
Tock and sure. 

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Enough within about two weeks, 
it was off of the, the apps were

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chopped up charts list and never
to be seen again. 

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But I think that is when he 
first recognized the value in 

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asking the consumers of these 
products. 

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If they use them and why they 
don't. 

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But I was able to write a report
as sort of a member of this 

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Target demographic saying why it
probably wouldn't work and why I

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thought people didn't use it, 
and he found that Insight really

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valuable. 
So, that is sort of how the idea

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for this first got started. 
He started to refer to me, as 

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sort of the, the Spy into the 
newest generation of consumers, 

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and this spying sort of evolved 
into collecting responses from a

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broader group of friends. 
He walked by my desk one day and

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said, jokingly you could make a 
business out of this and the 

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light kind of went off. 
In the back of my mind. 

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I've always been pretty 
entrepreneurial. 

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I started a little art camp in 
lower school. 

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And then, I head up, marshmallow
business, and middle school. 

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And I had some Drop Shipping 
business with your marshmallow 

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business. 
Do I need Gourmet marshmallows? 

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I was allergic. 
It's still am to everything. 

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And so the idea was that 
marshmallows really only contain

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gelatin and sugar, so Could 
consume them as could anyone 

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else with lots of allergies? 
How is that different than than 

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jello? 
Well, the texture is different 

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and yeah, so you figured out a 
fluffy Jello is that I don't 

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understand because I'm not 
allergic to anything. 

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I just put everything in my body
and then my body gets bloated 

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and maybe that's the problem. 
Maybe that's the problem. 

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You I'd be gelatin and sugar. 
Maybe you'll okay a little less 

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blooded. 
Yeah, clearly it together with 

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cornstarch. 
Yeah, it's it. 

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It's a whole process. 
Huh? 

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That's interesting. 
How much did you sell these 

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marshmallows for? 
Oh gosh, I think they were seven

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dollars for a little pack of 
three of them that were wrapped 

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up in these little plastic 
sleeves, but I missed the date 

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for the the farmers market, 
which I needed to submit my form

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to go to it. 
And I thought I'd submitted it 

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and I hadn't. 
And so we ended up just running 

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a stand in my front yard ran the
business online for a few 

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months, but I was devastated. 
When after the business, sort of

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wind it down, my dad didn't 
really I love the sound of the 

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mixers going in the kitchen. 
All the time. 

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I can understand allowed. 
Yeah. 

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So, after the business part of 
winding down, I was devastated 

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to go to Whole Foods and see 
something called smash mellow, 

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which is literally my idea that 
it, that it worked so well, 

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that's a good lesson in 
entrepreneurship. 

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Yes, it it motivates you to go 
and find something else that you

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think might work and put in the 
effort to make it happen. 

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Yeah. 
Okay so what was after the 

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marshmallows, would you So post 
marshmallows was some eCommerce.

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Dropshipping experimentation. 
I created this LLC called 

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trendies company, which is 
essentially just an umbrella 

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company for all these different 
Ventures that was running. 

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And I created a bunch of Google 
and Facebook ads for about 60, 

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different products and try to 
use targeted advertising to, to 

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find the right customer for 
these products. 

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But it's a little bit harder 
than you would think, what were 

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what were some of the products. 
One site was at home fitness. 

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00:12:52,300 --> 00:12:54,900
So this was during the pandemic.
It was actually while I was 

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00:12:55,500 --> 00:12:58,300
interning at Greenbrier, I was 
still doing a little bit of 

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this, but I figured that there 
were lots of people at home that

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needed at home, workout 
supplies. 

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So, I was selling a little bit 
of that and I was selling some, 

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you know what their gun is? 
No, it should essentially, you 

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00:13:11,100 --> 00:13:15,300
should actually if, if you're 
ever sore having muscle issues, 

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they it's a handheld device that
sort of Pummels you until you. 

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00:13:20,200 --> 00:13:23,100
Yeah away. 
Yeah, I think it was either fed 

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00:13:23,100 --> 00:13:25,600
speaker alcoholic. 
I think fed speak on the Twitter

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00:13:25,600 --> 00:13:28,500
machine was talking about this 
thing said it, like, changed his

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00:13:28,500 --> 00:13:30,300
life. 
Yeah. 

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00:13:30,300 --> 00:13:32,900
They're people love them. 
They really are supposed to 

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00:13:32,900 --> 00:13:37,900
help, but I was selling a 
Chinese version of that to 

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00:13:38,900 --> 00:13:41,900
American consumers. 
And they weren't loving it, 

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00:13:41,900 --> 00:13:44,400
because it was pretty close to 
the same price as at their gum. 

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00:13:44,400 --> 00:13:45,600
But it wasn't a real there 
again. 

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So you live and you learn. 
Yeah. 

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Matters. 
It does, it does? 

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Did it work? 
What you were selling or were 

227
00:13:53,300 --> 00:13:56,500
you just talking junk? 
No it worked. 

228
00:13:56,600 --> 00:13:59,400
It just wasn't it didn't have 
the same brand name so it didn't

229
00:13:59,400 --> 00:14:02,700
have the same appeal. 
I don't think I understand that.

230
00:14:03,900 --> 00:14:06,700
It's like trying to sell Athleta
verse Lululemon. 

231
00:14:06,700 --> 00:14:12,300
It's just a little different. 
It is it certainly is okay, so 

232
00:14:12,300 --> 00:14:15,200
you've always had this 
entrepreneurial bent. 

233
00:14:15,400 --> 00:14:21,200
You go to Greenbrier trays 
asking for surveys and the light

234
00:14:21,200 --> 00:14:28,400
bulb goes off. 
So not only did the way he tells

235
00:14:28,400 --> 00:14:32,000
the story is you came back 
within, like, two days with a 

236
00:14:32,000 --> 00:14:35,100
business plan and The him. 
What do you think of this? 

237
00:14:35,100 --> 00:14:39,300
And he gave full encouragement 
for you to pursue the plan. 

238
00:14:39,300 --> 00:14:41,700
Is that a, is that an accurate 
representation? 

239
00:14:42,400 --> 00:14:47,200
It was, it's pretty close to 
that after he left my desk that 

240
00:14:47,200 --> 00:14:51,400
day I reached out to 10, friends
from high school and I said, 

241
00:14:51,600 --> 00:14:55,200
hey, would you guys be 
interested in answering surveys?

242
00:14:55,200 --> 00:14:59,600
If you got paid for them, and 
they all said, yeah, I mean, as 

243
00:14:59,600 --> 00:15:02,500
long as it's easy and it's in a 
third-party app, it's already on

244
00:15:02,600 --> 00:15:05,800
my phone. 
And I was like, okay. 

245
00:15:06,200 --> 00:15:09,600
And so since all 10 of them 
said, yes, I decided that I was 

246
00:15:09,600 --> 00:15:13,800
going to make this promotional 
video, so I went on up work and 

247
00:15:13,800 --> 00:15:19,400
I hired this guy from I believe 
Pakistan to make this 

248
00:15:19,400 --> 00:15:23,500
promotional video but I drew out
all the different scenes and 

249
00:15:23,500 --> 00:15:27,300
described them to him and 
thought that I've been really 

250
00:15:27,300 --> 00:15:34,100
clear but he made a video about 
a pole is happens to all Be a 

251
00:15:34,100 --> 00:15:40,400
pole on a boat and the video 
ended up being about boats. 

252
00:15:40,400 --> 00:15:46,200
So we had to scrape, the Slate 
clean and start over with a 

253
00:15:46,200 --> 00:15:47,500
different. 
It's funny. 

254
00:15:48,100 --> 00:15:50,600
It's pretty funny. 
Did you have to pay that person 

255
00:15:51,000 --> 00:15:54,100
or did you say kid? 
Oh, that's very nice of you. 

256
00:15:54,500 --> 00:15:59,700
Well, you know, it was services 
that he technically did provide 

257
00:15:59,800 --> 00:16:02,200
a creation of a video. 
Just wasn't the video. 

258
00:16:02,300 --> 00:16:04,500
One would argue, there was an 
immediate Meeting of the minds, 

259
00:16:04,500 --> 00:16:10,400
they're there for no contract 
but but eventually we did get 

260
00:16:10,400 --> 00:16:12,800
the video made. 
Nice showed it to try and said, 

261
00:16:12,800 --> 00:16:16,800
you know, what do you think? 
And he said this is pretty 

262
00:16:16,800 --> 00:16:20,300
exciting so I sent the video to 
those 10 friends who had 

263
00:16:20,300 --> 00:16:23,600
initially said, yes, I'm down 
for this and said, hey can you 

264
00:16:23,600 --> 00:16:27,800
just send this to a few friends 
from your college that you go 

265
00:16:27,800 --> 00:16:31,100
to, and within a week? 
I had 200 people in the group 

266
00:16:31,100 --> 00:16:33,500
chat within two weeks. 
I had 300 people in the group 

267
00:16:33,500 --> 00:16:35,600
chat. 
Then three weeks at 500 people 

268
00:16:35,600 --> 00:16:37,900
in the group chat from 70 
different schools and 

269
00:16:37,900 --> 00:16:40,500
universities around the country.
And at that point, I thought to 

270
00:16:40,508 --> 00:16:42,800
myself, okay? 
This this could really be 

271
00:16:42,800 --> 00:16:46,100
something because it really did.
It just went viral, where is 

272
00:16:46,100 --> 00:16:51,100
your group chat, like this court
in or actually? 

273
00:16:51,500 --> 00:16:55,200
Oh, so, what are you using are 
using slack or Discord or what? 

274
00:16:56,400 --> 00:17:00,900
Is it just like on your iPhone? 
You have 700 people way they, 

275
00:17:00,900 --> 00:17:02,800
that's a lot of things to keep 
up with, okay? 

276
00:17:03,200 --> 00:17:06,500
Yes, it definitely is, but 
they're all within one group. 

277
00:17:06,500 --> 00:17:11,099
And we've figured out, I have a,
this really awesome coder from 

278
00:17:11,099 --> 00:17:13,800
Stanford who I've been working 
with, to sort of create this 

279
00:17:13,800 --> 00:17:19,500
software that allows us to use 
that third-party app in a way 

280
00:17:19,500 --> 00:17:23,700
that is unique, and sort of 
custom to what we need it for. 

281
00:17:23,700 --> 00:17:27,900
So we can collect the data from 
there and it's been Out our PDFs

282
00:17:27,900 --> 00:17:32,500
and demographic information in a
way that is useful to us. 

283
00:17:33,200 --> 00:17:37,000
So the third party app. 
What is what is that? 

284
00:17:37,000 --> 00:17:40,700
Is that the Red Rover app. 
So that's group me, okay? 

285
00:17:40,800 --> 00:17:45,100
And we've created software, that
works with group, me to sort of 

286
00:17:45,400 --> 00:17:50,400
control, our little heard of 
Voters, monitor them, and send 

287
00:17:50,400 --> 00:17:54,000
them, these surveys and then 
collect the results of these 

288
00:17:54,000 --> 00:17:58,100
surveys and print out. 
PDFs reporting back. 

289
00:17:58,300 --> 00:18:00,200
All of the results that come out
of them. 

290
00:18:00,800 --> 00:18:05,300
So when I asked you to do a 
survey, I was interested in 

291
00:18:05,300 --> 00:18:08,800
whether or not you are 
generation, was open to nicotine

292
00:18:08,800 --> 00:18:13,600
pouches because I am interested 
in whether or not Altria can 

293
00:18:13,600 --> 00:18:16,000
pivot and how Swedish match is 
going to compete. 

294
00:18:16,000 --> 00:18:23,200
And what not, I'm looking at a 
399 page, PDF and I've got data 

295
00:18:23,200 --> 00:18:27,900
on home state. 
I've Data on political leaning. 

296
00:18:27,900 --> 00:18:31,800
I've got data on gender age. 
I mean, it's very impressive. 

297
00:18:31,800 --> 00:18:34,900
How detailed all this is? 
Thank you. 

298
00:18:35,000 --> 00:18:37,800
Well. 
So, what we do is when people 

299
00:18:37,800 --> 00:18:41,100
join the group chat, we have a 
process by which we message them

300
00:18:41,500 --> 00:18:45,300
and collect all of this 
information from a survey and 

301
00:18:45,300 --> 00:18:49,200
then the information from that 
survey goes into a Google sheet,

302
00:18:49,500 --> 00:18:54,900
which this code that Aiden are 
coder has built. 

303
00:18:55,800 --> 00:19:00,100
Pulls from when it's analyzing 
the data within group me. 

304
00:19:00,100 --> 00:19:04,600
So we use group means API to see
what the answers were. 

305
00:19:04,700 --> 00:19:08,600
And then this code goes back 
into this public, Google sheet. 

306
00:19:08,600 --> 00:19:12,800
Well, public to the code, but 
not public to everyone and finds

307
00:19:12,800 --> 00:19:17,000
the demographic information for 
each respondent and sort of 

308
00:19:17,008 --> 00:19:20,200
compiles. 
It and aligns it with the the 

309
00:19:20,200 --> 00:19:21,600
way that people have answered 
the poll. 

310
00:19:21,600 --> 00:19:24,300
So you get, you know, the 
answers to the pole. 

311
00:19:24,300 --> 00:19:27,600
And then after that, Who 
everyone was that answer that 

312
00:19:27,600 --> 00:19:31,500
poll, and who everyone was? 
That answered a specific answer 

313
00:19:31,500 --> 00:19:37,800
within that pole. 
Yeah, and do you as a sampling. 

314
00:19:38,200 --> 00:19:44,300
So you go to Vanderbilt. 
You said, 70 different schools 

315
00:19:44,300 --> 00:19:47,800
are represented. 
As is that as of now or is that 

316
00:19:47,800 --> 00:19:51,100
as of when you were building it?
Sorry, that was when we were 

317
00:19:51,100 --> 00:19:53,800
first building at. 
Yeah, it's it's a little bit 

318
00:19:53,800 --> 00:19:57,200
bigger now. 
It's about 150 schools. 

319
00:19:57,500 --> 00:20:01,700
Wow, which is very exciting. 
Yes, that is exactly states are 

320
00:20:01,700 --> 00:20:03,300
represented. 
Now, just great. 

321
00:20:03,500 --> 00:20:11,200
Eat how it what I'm getting at 
is how do you or and if you 

322
00:20:11,200 --> 00:20:14,000
don't now that's fine. 
As long as people understand 

323
00:20:14,000 --> 00:20:18,200
what's going on. 
Are you trying to get past some 

324
00:20:18,200 --> 00:20:21,800
sampling bias like it's 
something when I, when I 

325
00:20:22,100 --> 00:20:27,000
snapshotted some of the results 
to the survey that we had a 

326
00:20:27,000 --> 00:20:32,200
response to me on Twitter, was I
suspect these people probably 

327
00:20:32,200 --> 00:20:36,700
skew High income. 
Um, and I forget what states he 

328
00:20:36,700 --> 00:20:41,100
had mentioned. 
I'll note it looks like thirteen

329
00:20:41,100 --> 00:20:43,500
percent are from Dallas or 
whatever, on, at least one 

330
00:20:43,500 --> 00:20:45,800
question. 
That's actually the demographic 

331
00:20:45,800 --> 00:20:49,600
breakdown, it appears. 
So, there's some Geographic 

332
00:20:50,300 --> 00:20:53,500
certain concentration in a way, 
I guess, right? 

333
00:20:54,100 --> 00:20:55,200
Yes. 
Well, so, that the 

334
00:20:55,200 --> 00:20:57,900
concentration, Texas is a 
natural outpouring of just 

335
00:20:57,900 --> 00:21:00,600
meeting from Texas and a lot of 
the first people that joined 

336
00:21:00,600 --> 00:21:06,300
where Texans, but This. 
Yes, you're right it initially 

337
00:21:06,300 --> 00:21:09,100
spread through college campuses.
So this is an educated group of 

338
00:21:09,100 --> 00:21:12,900
kids were biased towards college
educated or at least High School

339
00:21:12,900 --> 00:21:18,900
educated kids and we are on a 
major kick to diversify our 

340
00:21:18,908 --> 00:21:22,800
polling base Beyond campuses and
universities right now and also 

341
00:21:22,800 --> 00:21:26,400
into the states where we need a 
little bit more concentration. 

342
00:21:26,400 --> 00:21:31,200
So, California is one of those 
and I believe organ is another 

343
00:21:31,200 --> 00:21:35,100
one but the goal here is really 
to Provide a representative 

344
00:21:35,100 --> 00:21:40,500
sample, but the question comes 
back to the representative of is

345
00:21:40,500 --> 00:21:42,300
relative to the question that 
you're asking. 

346
00:21:42,300 --> 00:21:46,300
So today we have bias from the 
perspective of someone wondering

347
00:21:46,300 --> 00:21:49,000
about gen Z as a whole since 
these are predominantly college 

348
00:21:49,000 --> 00:21:52,000
kids, which as you said, has 
implications about income and 

349
00:21:52,000 --> 00:21:55,000
education. 
But I wonder how many of our 

350
00:21:55,000 --> 00:21:57,500
clients are just interested in 
the population. 

351
00:21:57,500 --> 00:22:00,200
We do represent which is these 
individuals with higher 

352
00:22:00,200 --> 00:22:03,300
purchasing power, these more 
influential kids right now the 

353
00:22:03,300 --> 00:22:07,300
answer A bunch probably. 
But, you know, right now we 

354
00:22:07,300 --> 00:22:10,000
answer that question, better. 
And over time we will develop 

355
00:22:10,000 --> 00:22:12,300
the ability to answer more 
general questions because that 

356
00:22:12,300 --> 00:22:16,800
really is the goal. 
Yeah, or do your point leaning 

357
00:22:16,800 --> 00:22:22,000
into what you have, right? 
I mean that's it's I mean, 

358
00:22:22,400 --> 00:22:30,400
having some sort of insight into
the next generation of I hate to

359
00:22:30,400 --> 00:22:35,000
say it this way, but it's 
somewhat true higher educated, 

360
00:22:35,000 --> 00:22:41,800
likely higher income earning 
individuals is, I got to think a

361
00:22:41,800 --> 00:22:45,900
pretty interesting demographic 
to have insight into certainly. 

362
00:22:46,400 --> 00:22:49,200
And so that, that is the value 
that we bring right now. 

363
00:22:49,200 --> 00:22:54,200
But for people who, you know, do
want that broader gen Z Demo, 

364
00:22:54,200 --> 00:22:58,900
that's where our expansion plans
come into play for sure. 

365
00:22:59,700 --> 00:23:02,900
Yeah, so let me ask it a 
different way. 

366
00:23:03,000 --> 00:23:07,100
Just sort of like as a tactic. 
I think it would be a tactic not

367
00:23:07,100 --> 00:23:09,400
a strategy. 
Maybe it's strategy. 

368
00:23:09,400 --> 00:23:10,400
I don't know. 
Whatever. 

369
00:23:11,400 --> 00:23:14,700
Do you think, like, how do you 
think about leaning into what 

370
00:23:14,700 --> 00:23:19,300
you have versus sort of building
something for everybody because 

371
00:23:19,600 --> 00:23:22,600
I can make an argument that 
really leaning into this Niche 

372
00:23:22,600 --> 00:23:28,000
is pretty smart idea. 
I mean, it really comes back to 

373
00:23:28,000 --> 00:23:31,200
what our clients want. 
Want the company is built 

374
00:23:31,200 --> 00:23:34,800
around, trying to provide value 
to the hedge fund community and 

375
00:23:34,800 --> 00:23:37,200
eventually hopefully to it and 
even broader Community but right

376
00:23:37,200 --> 00:23:40,600
now just to fund. 
So if this is something that our

377
00:23:41,100 --> 00:23:44,700
clients are interested in more 
interested in than the broader 

378
00:23:44,700 --> 00:23:47,600
demographic than we would 
certainly lean into that through

379
00:23:47,600 --> 00:23:51,200
the, the Outreach programs that 
we have started with colleges, 

380
00:23:51,200 --> 00:23:54,300
it's definitely easier to reach 
out through colleges and high 

381
00:23:54,300 --> 00:23:57,300
schools than it is to try and go
to your local, you know, 

382
00:23:57,300 --> 00:24:00,500
convenience store and find 
someone who is Not enrolled in 

383
00:24:00,500 --> 00:24:04,500
college and interested in 
joining the chat, but it would 

384
00:24:04,500 --> 00:24:07,100
stem from the, the desires of 
the consumers. 

385
00:24:07,500 --> 00:24:11,300
Yeah, that makes sense. 
What are some examples of some 

386
00:24:11,600 --> 00:24:15,200
surveys that you've run? 
Oh, gosh. 

387
00:24:15,200 --> 00:24:17,800
You don't have to use like who 
you ran it for, but I know 

388
00:24:17,800 --> 00:24:19,800
you've done one on wine 
consumption. 

389
00:24:19,800 --> 00:24:25,300
Yeah, I know you've done one on 
nicotine pouch consumption, I 

390
00:24:25,300 --> 00:24:28,100
know you've done one on Xin, not
the nicotine pouch. 

391
00:24:29,700 --> 00:24:32,900
But you know, like if people are
listening to this and they're 

392
00:24:32,900 --> 00:24:35,900
thinking boy, that's a that 
could be an interesting thing to

393
00:24:35,900 --> 00:24:39,800
add to my process. 
What do you think to date your 

394
00:24:39,800 --> 00:24:45,700
core competencies are and kind 
of where of you had experience 

395
00:24:45,700 --> 00:24:47,900
running. 
Surveys totally well some of our

396
00:24:47,908 --> 00:24:50,800
most popular categories are 
streaming services payment 

397
00:24:50,800 --> 00:24:55,700
processors, just generally, 
speaking food, delivery apps. 

398
00:24:56,500 --> 00:25:00,000
Zoom versus teams questions and 
social media. 

399
00:25:00,000 --> 00:25:04,200
Those are probably the largest 
categories of interest and 

400
00:25:04,200 --> 00:25:08,600
recently, actually alcohol, 
which you mentioned, but what 

401
00:25:08,600 --> 00:25:10,300
about booze, what do people 
want? 

402
00:25:10,300 --> 00:25:14,300
I just on wine. 
Actually, about alcohol. 

403
00:25:14,300 --> 00:25:18,400
In general, we went, I think it 
was last week, we ran one and it

404
00:25:18,400 --> 00:25:24,400
was really interesting that 
about 50% of the kids prefer, 

405
00:25:24,400 --> 00:25:28,200
hard liquor, over any, they say 
mixed drinks or like their most 

406
00:25:28,200 --> 00:25:31,800
popular drink it, which is 
really interesting. 

407
00:25:31,800 --> 00:25:35,100
I thought it was going to be 
Seltzer but only about 25% of 

408
00:25:35,100 --> 00:25:39,000
them favored, Seltzer and 18% 
for beer. 

409
00:25:40,500 --> 00:25:44,700
Beers in a tough spot. 
Have you done any for weed? 

410
00:25:45,700 --> 00:25:51,000
We haven't actually, that's how 
I'm going to run 100% 100%. 

411
00:25:52,800 --> 00:25:56,000
Yeah, I'd be really interested. 
I wish it. 

412
00:25:57,100 --> 00:26:01,100
I, we might have to have a 
yearly, we'd won, because I have

413
00:26:01,100 --> 00:26:05,200
a theory on the adoption curve 
of marijuana and I think it's 

414
00:26:05,200 --> 00:26:06,800
just going to go higher and 
higher and higher. 

415
00:26:07,300 --> 00:26:12,100
The, the hard liquor, I I think 
is interesting because we live 

416
00:26:12,100 --> 00:26:16,500
in this world where I think a 
lot of people like to say, oh 

417
00:26:16,500 --> 00:26:18,900
well, health and wellness, is 
this trend. 

418
00:26:19,600 --> 00:26:24,400
I actually think there's a trend
that's unspoken among a lot of 

419
00:26:24,500 --> 00:26:33,300
people that health and wellness 
has this weird. it's almost 

420
00:26:33,300 --> 00:26:38,200
like, Like the opposite of 
health and health and wellness 

421
00:26:38,200 --> 00:26:40,800
where like people are leaning 
into harder and harder stuff. 

422
00:26:41,400 --> 00:26:43,200
Interesting. 
Yeah. 

423
00:26:43,400 --> 00:26:46,400
But because they're not going to
get fat necessarily. 

424
00:26:46,400 --> 00:26:48,900
They're going to go to hard 
liquor as opposed to boot like 

425
00:26:48,900 --> 00:26:52,800
beer because you can drink a 
shitload of hard liquor and 

426
00:26:52,800 --> 00:26:56,200
still look okay on Instagram. 
Yeah, you know, it's interesting

427
00:26:56,200 --> 00:26:59,100
you say that because we asked 
them, you know, what are your 

428
00:26:59,100 --> 00:27:02,300
priorities when you're picking 
an alcohol and one of the 

429
00:27:02,300 --> 00:27:09,000
options was Drinks that? 
Get you drunkard faster. 

430
00:27:09,900 --> 00:27:13,800
That was like, one of their 
priorities for kids that were 

431
00:27:13,800 --> 00:27:17,800
choosing Liquor. 
Yeah, I don't know. 

432
00:27:17,800 --> 00:27:20,500
I talked to some people in 
California and, you know, they 

433
00:27:20,500 --> 00:27:23,500
were talking about California 
sober and then I dug a little 

434
00:27:23,500 --> 00:27:26,400
deeper about what California 
sober means and I realized it's 

435
00:27:26,400 --> 00:27:31,000
not necessarily healthier. 
Yeah, but it's not. 

436
00:27:31,000 --> 00:27:35,900
Yeah, that's that's interesting.
Okay, so we can get off Isis. 

437
00:27:36,500 --> 00:27:38,700
What about streaming services? 
What did you find out about 

438
00:27:38,700 --> 00:27:44,000
streaming services? 
The most popular TV streaming 

439
00:27:44,000 --> 00:27:47,600
services. 
Um, we're pretty, even in terms 

440
00:27:47,600 --> 00:27:51,400
of just, if whether or not 
people had a subscription, but 

441
00:27:51,400 --> 00:27:53,800
then when it came down to 
loyalty, they differed. 

442
00:27:53,800 --> 00:27:58,500
So the most popular ones were 
Amazon, Prime video Disney plus 

443
00:27:58,500 --> 00:28:03,300
HBO, Max, Hulu and Netflix. 
Those were all tied, basically 

444
00:28:03,300 --> 00:28:07,500
for how many people use them and
then Apple TV and ESPN have 

445
00:28:07,500 --> 00:28:12,400
about half of the users that 
those places do and YouTube TV 

446
00:28:12,400 --> 00:28:16,000
and Paramount plus were about a 
quarter Hmm. 

447
00:28:16,300 --> 00:28:21,000
Yeah, Paramount plus MTV. 
I have a sick. 

448
00:28:21,000 --> 00:28:25,200
Loved for MTV only because of 
the challenge. 

449
00:28:25,200 --> 00:28:28,100
Shout out to Johnny Bananas and 
the rest of the oh jeez. 

450
00:28:29,700 --> 00:28:31,800
So who where was the most 
loyalty? 

451
00:28:31,800 --> 00:28:37,200
Was it Netflix, it is Netflix? 
Yes, yeah, I mean by far when we

452
00:28:37,200 --> 00:28:40,600
asked people, okay, if you were 
going to give something up, if 

453
00:28:40,600 --> 00:28:43,100
you had to choose, we through 
Spotify in there too. 

454
00:28:43,300 --> 00:28:47,400
But Spotify Netflix, Hulu, 
Disney plus sixty percent of 

455
00:28:47,408 --> 00:28:49,800
them said they would give up 
Disney plus 20% of them. 

456
00:28:49,800 --> 00:28:52,900
So they give up Hulu and then 
the other 20% was split between 

457
00:28:52,900 --> 00:28:57,400
Spotify and Netflix. 
Really You're gonna Crush. 

458
00:28:57,400 --> 00:28:59,800
Some Disney bowls here with that
comment. 

459
00:29:00,900 --> 00:29:02,400
Yeah. 
The the guy who ran the survey 

460
00:29:02,400 --> 00:29:04,600
was pretty shocked by it, too. 
Actually. 

461
00:29:04,900 --> 00:29:07,300
Why do you think that is? 
I mean, just like opining. 

462
00:29:07,300 --> 00:29:12,200
I know you don't know, but just 
curious when I talk to people 

463
00:29:12,200 --> 00:29:16,700
about that stat, my reasoning 
behind, it would be that there's

464
00:29:16,700 --> 00:29:20,800
much more content on Netflix and
Hulu, then there is on Disney 

465
00:29:20,800 --> 00:29:25,100
plus, when it comes to like 
categories, Disney plus, really 

466
00:29:25,100 --> 00:29:30,700
is Movies that are new that 
disease created or like old 

467
00:29:30,700 --> 00:29:33,400
series, that you just want to 
sit back and feel nostalgic 

468
00:29:33,400 --> 00:29:36,000
about. 
So it's a special mood that you 

469
00:29:36,000 --> 00:29:39,100
sort of need to be in to use 
that platform compared to 

470
00:29:39,200 --> 00:29:41,900
Netflix and Hulu. 
And of course, Spotify is a 

471
00:29:41,900 --> 00:29:45,600
different animal and itself. 
What do you when you sit down to

472
00:29:45,600 --> 00:29:48,600
watch Netflix, is that a 
confusing experience to you? 

473
00:29:48,600 --> 00:29:52,100
Or do you find that to be like, 
native to what you expect? 

474
00:29:53,100 --> 00:29:56,400
It is totally native everything 
about it feels intuitive. 

475
00:29:56,400 --> 00:29:59,700
And I think if you asked any 
other person in this generation,

476
00:29:59,700 --> 00:30:02,900
they would say the same thing 
that makes me feel old and 

477
00:30:02,900 --> 00:30:07,700
things. 
That answer, what do you feel 

478
00:30:07,700 --> 00:30:12,800
like when you look at, let's 
call it Direct TV or some sort 

479
00:30:12,800 --> 00:30:16,900
of cave Legacy cable asset. 
When you see a channel guide, 

480
00:30:16,900 --> 00:30:18,700
what do you think? 
Does that feel native to? 

481
00:30:18,700 --> 00:30:22,200
You also, it does. 
But I think the difference there

482
00:30:22,200 --> 00:30:25,200
is that, I grew up with 
different kinds of cable and 

483
00:30:25,208 --> 00:30:27,100
they were structured like 
slightly differently. 

484
00:30:27,100 --> 00:30:30,600
So accessing your favorite 
channels in cable is different 

485
00:30:30,600 --> 00:30:33,100
for people. 
Depending on, you know what 

486
00:30:33,100 --> 00:30:36,100
their household was subscribed 
to when they were younger, where

487
00:30:36,100 --> 00:30:39,200
is Netflix is universally, it 
looks the same everywhere and 

488
00:30:39,200 --> 00:30:41,900
everyone knows how to use it 
because it looks the same. 

489
00:30:43,500 --> 00:30:50,600
So, you find Discovery to be 
like on Netflix, that is what 

490
00:30:50,600 --> 00:30:54,900
you expect Discovery to be like.
I would say, yeah, the ability 

491
00:30:54,900 --> 00:30:58,900
to search through different 
categories that it's displaying 

492
00:30:58,900 --> 00:31:02,300
for you and then in addition to 
that the ability to just search 

493
00:31:02,300 --> 00:31:05,100
for an individual show that you 
you know, already know the name 

494
00:31:05,100 --> 00:31:09,300
of and are just specifically 
searching for is easier than 

495
00:31:09,300 --> 00:31:12,700
scrolling through this long list
of just what's currently playing

496
00:31:13,000 --> 00:31:14,800
on like a. 
Do you find shows? 

497
00:31:15,300 --> 00:31:18,100
Because you said like to search 
for a specific show, right? 

498
00:31:18,100 --> 00:31:22,800
So part of what my Boomer 
complain about Netflix. 

499
00:31:23,000 --> 00:31:25,800
Is is I don't know when I go 
there. 

500
00:31:25,800 --> 00:31:29,100
What I'm looking for, right? 
So sometimes I get lost in the 

501
00:31:29,100 --> 00:31:31,900
process of search. 
So like what's your search 

502
00:31:31,900 --> 00:31:37,200
process look like? 
Well, so you're saying when you 

503
00:31:37,200 --> 00:31:41,000
go in and you don't know what 
you want to watch, you have a 

504
00:31:41,000 --> 00:31:43,300
hard time finding. 
Yeah, I find myself scrolling 

505
00:31:43,300 --> 00:31:45,100
forever and then I'm like, a 
screw it. 

506
00:31:45,100 --> 00:31:50,100
I'll go do something else. 
I think the recommended for you 

507
00:31:50,100 --> 00:31:52,300
section is usually where I go 
first. 

508
00:31:52,400 --> 00:31:55,800
Yeah, so that customized content
that usually hooks me. 

509
00:31:55,800 --> 00:31:58,500
And if it doesn't, then I'll go 
to whatever mood I'm in. 

510
00:31:58,500 --> 00:32:02,800
So comedy or Bromance or horror?
I'm not a big whore girl but if 

511
00:32:02,800 --> 00:32:06,900
I was Yeah, I would, I would go 
there and just start scrolling 

512
00:32:06,900 --> 00:32:10,100
through, but I don't watch 
Netflix alone. 

513
00:32:10,100 --> 00:32:14,400
I think that is. 
It's about 50/50 kids this age 

514
00:32:14,400 --> 00:32:17,500
group watched alone and like 
only use it for watching TV with

515
00:32:17,500 --> 00:32:20,900
friends but I only use it. 
So when you say alone you mean 

516
00:32:20,900 --> 00:32:24,900
like by yourself. 
Yeah I don't have time for it 

517
00:32:24,900 --> 00:32:27,100
honestly. 
So I the only one to run a 

518
00:32:27,100 --> 00:32:30,100
business and you're invincible. 
So you keep you've got other 

519
00:32:30,100 --> 00:32:31,800
things going on and you have to 
party. 

520
00:32:34,600 --> 00:32:38,700
Yeah, I think that this probably
the reason why it just busyness,

521
00:32:38,700 --> 00:32:42,300
but since I'm only watching it 
with friends, it'll it's sort of

522
00:32:42,300 --> 00:32:46,000
a voting Endeavor. 
So we all sort of say that one 

523
00:32:46,000 --> 00:32:48,100
versus that one within this 
category. 

524
00:32:49,300 --> 00:32:54,900
That's super interesting. 
I hope that we can continue to 

525
00:32:55,200 --> 00:32:57,900
talk in the future because I'd 
like to know how that evolves as

526
00:32:57,900 --> 00:33:01,500
you get older. 
I I'll keep you updated. 

527
00:33:01,800 --> 00:33:04,200
Yeah, please do. 
What are you thoughts on? 

528
00:33:04,400 --> 00:33:06,700
Did you find anything 
interesting on Spotify? 

529
00:33:07,300 --> 00:33:10,000
Media is super fascinating to me
because there's so much change 

530
00:33:10,000 --> 00:33:13,000
right now, right? 
So it's like, how do people 

531
00:33:13,000 --> 00:33:15,500
interact with it and brand 
loyalty and all that? 

532
00:33:16,000 --> 00:33:19,400
I mean, what we've seen with 
Spotify so far we've Quite a few

533
00:33:19,400 --> 00:33:23,700
polls on it, is that it is by 
far the most popular music 

534
00:33:23,700 --> 00:33:27,600
streaming service, and it is 
really not losing ground to 

535
00:33:27,600 --> 00:33:30,600
anyone else. 
It is so popular and the kids 

536
00:33:30,600 --> 00:33:34,300
are so loyal to it. 
There was one survey that we 

537
00:33:34,300 --> 00:33:37,300
ran. 
The basically said, if we reduce

538
00:33:37,300 --> 00:33:43,300
the price of Apple music by 50%.
Would you switch and the vast 

539
00:33:43,300 --> 00:33:46,200
majority of our voters said, no 
Spotify. 

540
00:33:46,200 --> 00:33:48,500
Ball is going crazy right now. 
They love you. 

541
00:33:48,500 --> 00:33:50,700
Hi, Sure, Alex, there you go, 
Red Rover. 

542
00:33:51,500 --> 00:33:55,200
That's awesome. 
That's wild, I am. 

543
00:33:55,700 --> 00:33:59,600
Yeah, I feel, I don't know. 
I used to, I used to not like 

544
00:33:59,600 --> 00:34:03,300
Spotify that much. 
Some of this may be because I 

545
00:34:03,300 --> 00:34:06,100
hold the stock now, but I 
honestly believe the experience 

546
00:34:06,100 --> 00:34:09,699
is much better now. 
They I truly think from a user 

547
00:34:09,699 --> 00:34:12,400
perspective. 
I don't know if Apple just like 

548
00:34:12,400 --> 00:34:14,900
messed up their podcast, and 
that's what pissed me off or 

549
00:34:14,900 --> 00:34:17,000
whatever. 
Spotify is like, got me. 

550
00:34:17,800 --> 00:34:20,000
Yeah, they have a really great 
way of I think recommending 

551
00:34:20,000 --> 00:34:24,500
relevant content and for my 
generation especially we are we 

552
00:34:24,500 --> 00:34:28,000
expect that of tech platforms, 
we expect for them to know what 

553
00:34:28,000 --> 00:34:31,699
we like and provide it to us and
make the process easy for us. 

554
00:34:32,800 --> 00:34:37,900
And Spotify, does that really 
well with podcasts and music and

555
00:34:37,900 --> 00:34:39,800
playlists? 
They recommend songs? 

556
00:34:39,900 --> 00:34:41,100
We asked kids. 
Okay. 

557
00:34:41,100 --> 00:34:44,199
What is so great about Spotify 
and the vast majority of them 

558
00:34:44,500 --> 00:34:48,900
said that they recommend song? 
To add to their playlists, 

559
00:34:48,900 --> 00:34:51,100
switch. 
Apple still, it's beyond me that

560
00:34:51,100 --> 00:34:52,800
they don't do that. 
Hmm. 

561
00:34:53,900 --> 00:34:59,000
Interesting. 
Do you know, do people get song 

562
00:34:59,000 --> 00:35:02,100
recommendations? 
I mean, I know they do this such

563
00:35:02,100 --> 00:35:04,200
a dumb question, but I started 
asking it. 

564
00:35:04,200 --> 00:35:08,000
So I'll ask it through the 
Spotify, like, through the 

565
00:35:08,000 --> 00:35:12,200
playlist, the Friday, you know, 
whatever, and how like, okay, 

566
00:35:12,200 --> 00:35:14,800
here's another may be a smarter 
way to ask it. 

567
00:35:15,100 --> 00:35:18,000
I'll edit out my stupid question
or not. 

568
00:35:18,200 --> 00:35:25,300
Anyway, do do people care who's 
popular currently? 

569
00:35:25,500 --> 00:35:29,700
Do you think that the 
recommendations can create 

570
00:35:29,700 --> 00:35:31,900
popularity? 
Does that make sense? 

571
00:35:32,000 --> 00:35:34,600
This is an opinion. 
It's not a I don't think you 

572
00:35:34,607 --> 00:35:41,300
could pull on this. 
That's a really interesting 

573
00:35:41,300 --> 00:35:45,600
question. 
I think that The 

574
00:35:45,600 --> 00:35:48,000
recommendations. 
I mean, you're assuming that 

575
00:35:48,000 --> 00:35:51,200
like Spotify recommends, the 
same thing to every person and 

576
00:35:51,200 --> 00:35:52,700
then they all listen to it, then
it becomes popular. 

577
00:35:52,700 --> 00:36:01,200
Is that sort of yourself. 
So a while ago, Michael Madison 

578
00:36:01,200 --> 00:36:06,700
wrote a book and he showed that 
or he at least cited a study 

579
00:36:07,100 --> 00:36:12,100
that said that songs that were 
sort of like above-average were 

580
00:36:12,100 --> 00:36:15,500
popular. 
I might mess this up. 

581
00:36:15,500 --> 00:36:17,400
Read. 
Think twice if you think I did 

582
00:36:17,800 --> 00:36:21,900
to the listeners but like 
popular songs are popular, no 

583
00:36:21,900 --> 00:36:26,400
matter what, but an average song
in a social setting can be 

584
00:36:26,400 --> 00:36:28,800
perceived as like way above 
average. 

585
00:36:28,900 --> 00:36:32,600
And so I'm interested in the 
extent that you think that like 

586
00:36:32,600 --> 00:36:36,300
Spotify can maybe create hits 
out of non hits if that makes 

587
00:36:36,300 --> 00:36:39,600
any sense. 
Yeah I think it probably could 

588
00:36:39,600 --> 00:36:45,900
because a lot of the music that 
I now listen to on a regular 

589
00:36:45,900 --> 00:36:49,100
basis has come from those 
recommended playlists. 

590
00:36:49,400 --> 00:36:52,300
Yeah. 
And I mean that is partially 

591
00:36:52,300 --> 00:36:58,100
because it knows what style of 
music I like but if it's a just 

592
00:36:58,100 --> 00:37:01,500
a pop song, And it's 
recommending that pop song, 

593
00:37:01,500 --> 00:37:05,500
that's sort of regular to every 
kid that likes pop, which is 

594
00:37:05,500 --> 00:37:10,100
most of them, then it ends up on
all of their, you know, liked 

595
00:37:10,100 --> 00:37:13,300
pages and they just Shuffle 
their liked music everyday when 

596
00:37:13,300 --> 00:37:16,000
they're listening to music, then
it becomes something that they 

597
00:37:16,000 --> 00:37:18,400
all know and then they play it 
at parties and then it becomes 

598
00:37:18,400 --> 00:37:20,500
popular. 
So yeah, I could see that 

599
00:37:20,500 --> 00:37:23,900
happening. 
Did you do any really likes? 

600
00:37:24,400 --> 00:37:29,600
Did anybody ask the percentage 
of people that just recycle 

601
00:37:29,600 --> 00:37:32,500
playlist versus those that are 
looking to Spotify? 

602
00:37:32,500 --> 00:37:34,500
Recommended playlist for new 
songs. 

603
00:37:35,400 --> 00:37:39,200
We didn't ask it in that exact 
way but you should we might have

604
00:37:39,200 --> 00:37:42,800
to just wait it out. 
Alright Spotify bowls, reach out

605
00:37:42,800 --> 00:37:44,400
to me. 
We're going to coordinate 

606
00:37:44,400 --> 00:37:46,700
something with Alex and we're 
going to we're going to answer 

607
00:37:46,700 --> 00:37:49,100
these questions or bears. 
I don't care. 

608
00:37:49,100 --> 00:37:51,100
It doesn't have to be anybody. 
We just need to have some 

609
00:37:51,100 --> 00:37:52,900
answers. 
Very cool. 

610
00:37:53,300 --> 00:37:54,000
All right. 
What else? 

611
00:37:54,100 --> 00:37:56,200
What else have you done? 
That's super interesting. 

612
00:37:56,300 --> 00:38:00,000
I could go on and on about this,
but I think we would beat a dead

613
00:38:00,000 --> 00:38:03,000
horse. 
But what do you like about being

614
00:38:03,000 --> 00:38:06,800
on the inside of the hedge fund 
question asking? 

615
00:38:06,800 --> 00:38:09,300
Like, what's the most 
fascinating thing about that? 

616
00:38:10,000 --> 00:38:14,100
It's really interesting because 
I ended up in this position 

617
00:38:14,100 --> 00:38:16,000
because I was interested in the 
stock market's. 

618
00:38:16,000 --> 00:38:19,400
So it's a really cool thing to 
have all these very thoughtful, 

619
00:38:19,400 --> 00:38:22,200
people who spend their entire 
day, you know, Doing these 

620
00:38:22,200 --> 00:38:28,000
companies asking questions about
them that are really getting to 

621
00:38:28,200 --> 00:38:32,100
the core of whether or not that 
company is going to be 

622
00:38:32,100 --> 00:38:35,200
successful. 
So that's that's what's 

623
00:38:35,200 --> 00:38:40,500
interesting for me about it. 
One thing that we did recently 

624
00:38:40,500 --> 00:38:45,500
was asked about just podcasts in
general and seeing if people 

625
00:38:45,500 --> 00:38:51,400
listen to podcasts and watching 
as people's interest in and 

626
00:38:52,000 --> 00:38:55,200
Usage of podcast, has increased 
most recently, we found that 

627
00:38:55,200 --> 00:38:58,900
like 70% of kids, listen to 
podcasts whereas before I think 

628
00:38:58,900 --> 00:39:01,500
it was like 50. 
So I mean it really is on the 

629
00:39:01,500 --> 00:39:04,000
rise. 
But getting to watch those 

630
00:39:04,000 --> 00:39:08,300
trends that have a real impact 
on companies is really cool 

631
00:39:08,600 --> 00:39:13,200
because these when guys ask 
questions like you do it Sparks 

632
00:39:13,200 --> 00:39:16,900
an idea for us to continue to 
ask a similar question or that 

633
00:39:16,900 --> 00:39:19,500
same question over time. 
And then we can build this 

634
00:39:20,300 --> 00:39:26,500
timeline sort of You know, a 
trend and show what that the and

635
00:39:26,500 --> 00:39:29,000
how the answer to that question,
has changed over the past year. 

636
00:39:29,200 --> 00:39:32,600
That's something we've done with
social media which I found super

637
00:39:32,600 --> 00:39:36,700
and just interesting, we found 
it. 

638
00:39:36,700 --> 00:39:39,900
It pretty consistently, the 
ranking order goes Instagram, 

639
00:39:40,100 --> 00:39:42,900
Snapchat. 
Tick-Tock Twitter and then 

640
00:39:43,000 --> 00:39:48,600
Facebook which literally no one 
uses and Tick-Tock actually had 

641
00:39:48,600 --> 00:39:54,600
an increase in there. 
Sort of share of usership. 

642
00:39:55,800 --> 00:39:58,700
And so did Instagram over the 
past year, they went from 

643
00:39:58,700 --> 00:40:01,500
fifteen percent of kids saying 
that it was their favorite to 

644
00:40:01,500 --> 00:40:05,600
21% and Instagram. 
Went from thirty six percent to 

645
00:40:05,600 --> 00:40:09,000
46 percent. 
Wow, yeah, pretty crazy. 

646
00:40:09,000 --> 00:40:12,900
And they stole that from 
Snapchat and Twitter which went 

647
00:40:12,900 --> 00:40:16,500
from thirty six percent to 
twenty six percent for Snapchat 

648
00:40:16,500 --> 00:40:18,900
and ten percent to 4 percent for
Twitter. 

649
00:40:19,400 --> 00:40:22,800
Huh, what do you think is What 
do you think Instagram is doing 

650
00:40:22,800 --> 00:40:25,700
so well, that's very interesting
to hear because we are like, 

651
00:40:25,900 --> 00:40:28,600
literally on the back of a Wall 
Street Journal article, talking 

652
00:40:28,600 --> 00:40:32,500
about how Instagram is terrible 
for teenagers and whatnot. 

653
00:40:33,500 --> 00:40:36,100
So kind of interesting to hear 
you cite that data. 

654
00:40:37,100 --> 00:40:39,500
Yeah, I mean Instagram is done a
really good job of, I think, 

655
00:40:39,500 --> 00:40:42,600
diversifying the type of 
content, they provide, they 

656
00:40:42,600 --> 00:40:46,700
copied Tick-Tock with reels. 
And we've seen the use of reels 

657
00:40:46,700 --> 00:40:49,200
go up in the past few months 
among our voters. 

658
00:40:49,900 --> 00:40:53,100
But they also have Done a really
great job of integrating 

659
00:40:53,200 --> 00:40:57,800
advertisements into their sort 
of scroll. 

660
00:40:58,200 --> 00:41:01,000
And even though people might say
that they don't like 

661
00:41:01,000 --> 00:41:04,900
advertisements, a lot of my 
generation actually does like 

662
00:41:04,900 --> 00:41:08,700
these advertisements and said 
that they would prefer to have 

663
00:41:08,700 --> 00:41:12,700
ones that are customized to them
and get ads for things that they

664
00:41:12,700 --> 00:41:15,700
actually want. 
So it's almost like Instagram is

665
00:41:15,700 --> 00:41:18,200
helping them shop while they're 
on social media. 

666
00:41:18,200 --> 00:41:21,200
It's like a win-win. 
That's interesting. 

667
00:41:21,300 --> 00:41:25,900
Do you do you think that your 
generation also circling back to

668
00:41:25,900 --> 00:41:29,800
the Netflix idea, with expects 
recommendations? 

669
00:41:30,500 --> 00:41:35,000
Do you think your generation on 
average is more comfortable with

670
00:41:35,300 --> 00:41:37,900
sort of the quid pro quo of, 
you're going to, you're going to

671
00:41:37,900 --> 00:41:41,000
know more about me, but in 
exchange, I expect better 

672
00:41:41,000 --> 00:41:43,600
recommendations or better 
advertising. 

673
00:41:43,900 --> 00:41:47,500
And like, do you think that you 
all are more comfortable with, 

674
00:41:48,000 --> 00:41:50,300
for lack of a better term, a 
lack of privacy. 

675
00:41:51,800 --> 00:41:55,100
We are we've run surveys on it 
and this generation is much more

676
00:41:55,100 --> 00:41:58,400
comfortable with a lack of 
privacy than say, Millennials or

677
00:41:59,500 --> 00:42:04,100
even our parents generation. 
It's just a very different sort 

678
00:42:04,100 --> 00:42:08,600
of acceptance and understanding 
that in order to get what we 

679
00:42:08,600 --> 00:42:12,500
want out of the media platforms,
we use which is these 

680
00:42:12,500 --> 00:42:15,600
personalized recommendations. 
We have to give up some privacy 

681
00:42:15,600 --> 00:42:18,700
and we're kind of okay with that
because we've been giving it up 

682
00:42:18,700 --> 00:42:21,400
since we were really young and 
so we're used to it. 

683
00:42:22,800 --> 00:42:27,100
That's interesting. 
I, it makes sense but it's also 

684
00:42:27,100 --> 00:42:31,400
it's like a little bit 
surprising to me in a way. 

685
00:42:31,800 --> 00:42:38,700
So if Instagram is growing like 
is Snapchat, falling off as 

686
00:42:38,700 --> 00:42:42,200
Twitter falling off, like, what 
is going on with the usage? 

687
00:42:42,200 --> 00:42:45,700
Is it, is it just that Instagram
is growing exponentially or out 

688
00:42:45,700 --> 00:42:47,100
of her? 
You know what, you know what I'm

689
00:42:47,100 --> 00:42:49,000
asking? 
Like, are they taking share of 

690
00:42:49,000 --> 00:42:51,300
they just growing shares kind of
the question? 

691
00:42:52,000 --> 00:42:54,900
So If you're assuming, the kids 
are spending the same amount of 

692
00:42:54,900 --> 00:42:58,700
time on social media every day 
as they, you know, right now is 

693
00:42:58,700 --> 00:43:02,900
they did a year ago, then it is 
stealing it from from Snapchat 

694
00:43:02,900 --> 00:43:07,000
and Twitter, but we ran a poll 
three weeks before snaps 

695
00:43:07,100 --> 00:43:12,700
earnings that were crazy back in
July that said, that 97 percent 

696
00:43:12,700 --> 00:43:16,800
of our users use Snapchat. 
So it's not that they're not 

697
00:43:16,800 --> 00:43:19,400
using it, it just might mean 
that they're using it a little 

698
00:43:19,400 --> 00:43:21,800
bit less or that they're just 
using social media more in 

699
00:43:21,800 --> 00:43:27,400
general. 
Which do you have a gut reaction

700
00:43:27,400 --> 00:43:30,300
on which that is? 
It seems to me probably using it

701
00:43:30,300 --> 00:43:33,900
more as the answer, but I'm not 
sure, I think it's just that 

702
00:43:33,900 --> 00:43:36,700
they're using it more in general
if they are using SnapChat. 

703
00:43:36,700 --> 00:43:40,400
Last it's a very small amount 
less, they're still using it. 

704
00:43:40,400 --> 00:43:44,700
Most of our users on a daily 
basis just checking it checking 

705
00:43:44,700 --> 00:43:48,100
in on people's stories and often
times, they don't realize how 

706
00:43:48,100 --> 00:43:51,300
much they use it. 
We've run a few surveys and are 

707
00:43:51,300 --> 00:43:54,300
continuing to do. on a regular 
basis now which I'm really 

708
00:43:54,300 --> 00:43:59,000
excited about that are basically
asked kids to submit screenshots

709
00:43:59,000 --> 00:44:02,900
of their app usage page and 
keeping track of which 

710
00:44:02,900 --> 00:44:07,900
categories of apps and which 
apps are at the top of 

711
00:44:07,900 --> 00:44:12,000
everyone's list and trying to 
sort of develop a thesis around 

712
00:44:12,000 --> 00:44:15,700
why that might be and asking our
voters about the app that 

713
00:44:15,700 --> 00:44:18,600
they're using the most often and
seeing why they use them. 

714
00:44:18,600 --> 00:44:23,500
And also keeping track of that 
question you just asked whether 

715
00:44:23,500 --> 00:44:28,300
or not the social media use is 
just growing in general or if 

716
00:44:28,300 --> 00:44:32,500
the increase in one app usage 
results in a decrease of another

717
00:44:32,500 --> 00:44:35,700
yeah yeah that'll be interesting
to see over. 

718
00:44:35,900 --> 00:44:36,900
Time. 
For sure. 

719
00:44:37,800 --> 00:44:42,000
It's amazing to me that 
Instagram continues to grow 

720
00:44:42,400 --> 00:44:46,800
given how ubiquitous it is at 
the same time. 

721
00:44:47,300 --> 00:44:51,700
Feels like every time I'm like 
on a plane or whatever the 

722
00:44:51,700 --> 00:44:54,400
person next to me is just like, 
scrolling through Instagram. 

723
00:44:54,400 --> 00:44:56,500
Yeah. 
Sometimes you can find Twitter 

724
00:44:56,500 --> 00:45:01,000
addicts but they're very 
minority population. 

725
00:45:02,100 --> 00:45:04,600
Yeah, the, I think it's 
interesting when you talk to 

726
00:45:04,600 --> 00:45:08,800
adults, they assume that Twitter
is much more popular among kids 

727
00:45:08,800 --> 00:45:13,700
than it is because I think 
Twitter's demographic is much 

728
00:45:13,700 --> 00:45:19,400
more Millennial and just adults,
then, it is Gen Z and gen Z 

729
00:45:19,400 --> 00:45:20,600
kids. 
Honestly find the platform a 

730
00:45:20,600 --> 00:45:25,000
little bit confusing, compared 
to Instagram and Snapchat, and 

731
00:45:25,000 --> 00:45:27,100
Tick-Tock. 
So they definitely use it a lot 

732
00:45:27,100 --> 00:45:30,200
less. 
Twitter is confusing to my 

733
00:45:30,200 --> 00:45:33,800
generation as well. 
It's just if you can get past 

734
00:45:33,800 --> 00:45:35,700
the confusion, it becomes 
addictive. 

735
00:45:35,700 --> 00:45:38,100
At least to some of us. 
Yeah. 

736
00:45:38,100 --> 00:45:41,500
You know, I was talking to I 
think it was maybe try or Josh 

737
00:45:41,500 --> 00:45:46,800
about this idea that you are 
sharing. 

738
00:45:48,800 --> 00:45:54,600
Thoughts on Twitter and on 
Instagram you're sharing images.

739
00:45:54,800 --> 00:45:58,400
Yeah. 
And so it is conducive to a more

740
00:45:59,000 --> 00:46:01,800
thought centered, you know, 
Community people who are trying 

741
00:46:01,800 --> 00:46:07,300
to have discussions rather than 
show off their lives and photos 

742
00:46:07,300 --> 00:46:10,100
of their lives. 
So that's why probably you get 

743
00:46:10,100 --> 00:46:12,500
the younger demo for Instagram, 
who's trying to show off. 

744
00:46:12,500 --> 00:46:14,100
All the cool things they're 
doing in the pretty clothes 

745
00:46:14,100 --> 00:46:18,100
they're wearing and, you know, 
more academic intellectual 

746
00:46:18,100 --> 00:46:22,600
community. 
It is or political arguments on 

747
00:46:22,600 --> 00:46:26,800
Twitter. 
Yeah, I actively try not to show

748
00:46:26,800 --> 00:46:29,200
my life on Twitter. 
Interesting. 

749
00:46:29,400 --> 00:46:32,000
Yeah. 
And I locked my Instagram 

750
00:46:32,100 --> 00:46:34,800
account because I don't want 
people that I interact with on 

751
00:46:34,800 --> 00:46:38,100
Twitter to see my personal life,
really? 

752
00:46:38,100 --> 00:46:44,900
Yeah. 
Why Because I don't mind sharing

753
00:46:44,900 --> 00:46:47,300
things that I don't mind sharing
on Twitter. 

754
00:46:47,300 --> 00:46:51,200
If that makes any sense, like I 
don't mind sharing thoughts, I 

755
00:46:51,200 --> 00:46:55,200
have a personal boundary at 
sharing how I live and what my 

756
00:46:55,200 --> 00:47:00,700
kids are like and the stuff that
I want to keep private. 

757
00:47:01,900 --> 00:47:04,900
Interesting. 
I think the answer is when I go 

758
00:47:04,900 --> 00:47:10,000
to Twitter, I'm trying, 
honestly, to figure out if I'm 

759
00:47:10,000 --> 00:47:17,200
thinking correctly and I'm 
trying to have, if not a debate,

760
00:47:17,200 --> 00:47:20,500
a social conversation around the
way that, like, my brain works. 

761
00:47:20,500 --> 00:47:26,300
And how I see the world and 
Instagram feels more like bragi 

762
00:47:26,300 --> 00:47:28,200
to me. 
And I really don't like that. 

763
00:47:29,600 --> 00:47:32,200
Yeah, there was a trend for a 
little while on social media 

764
00:47:32,200 --> 00:47:36,200
towards like make Instagram 
casual again and it's sort of 

765
00:47:36,400 --> 00:47:38,800
its evolving into that a little 
bit more. 

766
00:47:38,800 --> 00:47:42,500
I think as people begin to use 
it more it started off as just a

767
00:47:42,500 --> 00:47:46,000
method for people to show off 
their best self. 

768
00:47:46,400 --> 00:47:49,500
And I think Tick-Tock has sort 
of helped other platforms 

769
00:47:49,500 --> 00:47:52,700
evolved into a place where maybe
you're not showing your best 

770
00:47:52,700 --> 00:47:54,000
self. 
You're showing a little bit more

771
00:47:54,000 --> 00:47:56,000
of yourself than just your best 
self. 

772
00:47:56,000 --> 00:48:01,200
Tick-Tock is generally regarded 
as A more honest, social media 

773
00:48:01,200 --> 00:48:04,700
platform and where people are 
sort of sharing a little bit 

774
00:48:04,700 --> 00:48:08,200
more about their private lives 
and like, how it really is, 

775
00:48:08,200 --> 00:48:11,200
instead of just trying to make 
it look Rosie, whereas Instagram

776
00:48:11,200 --> 00:48:14,700
is much more of a cultivated but
they crafted image. 

777
00:48:15,600 --> 00:48:18,700
Do you feel like you have to 
cultivate your Instagram image? 

778
00:48:19,600 --> 00:48:25,300
Absolutely, that's insane to me.
I think you'll find if you talk 

779
00:48:25,300 --> 00:48:30,900
to a lot of people in this 
generation that It's a lot of 

780
00:48:30,900 --> 00:48:33,200
how we find friends and 
determine. 

781
00:48:33,200 --> 00:48:38,000
If people are worthy of being, 
our friend is looking them up on

782
00:48:38,000 --> 00:48:42,400
Instagram and making sure that 
they're like normal by way of 

783
00:48:42,500 --> 00:48:44,800
what they have published on 
social media. 

784
00:48:45,600 --> 00:48:49,100
Yeah. 
But then if that is truly the 

785
00:48:49,100 --> 00:48:52,800
case and everybody is trying to 
create a filtered image of what 

786
00:48:52,800 --> 00:48:55,600
they are then like the 
definition of normal becomes, 

787
00:48:55,600 --> 00:48:57,400
what's filtered? 
You know what I mean it? 

788
00:48:57,500 --> 00:49:01,100
Yes exactly, exactly. yeah, it's
all become filtered but then it 

789
00:49:01,100 --> 00:49:05,000
becomes a measurement of how 
well people are able to filter 

790
00:49:05,200 --> 00:49:08,800
and how well they're able to 
create this image of themselves 

791
00:49:08,800 --> 00:49:13,400
and a lot of time people in our 
generation can see through when 

792
00:49:13,400 --> 00:49:18,200
someone has Is presenting 
themselves differently than they

793
00:49:18,200 --> 00:49:19,800
are? 
Yeah, you can smell out the 

794
00:49:19,800 --> 00:49:21,900
bullshit a little bit better, a 
little bit. 

795
00:49:21,900 --> 00:49:26,000
Yeah, I mean, we're spending 
between one and four hours on 

796
00:49:26,000 --> 00:49:28,200
this platform a day. 
Huh. 

797
00:49:29,100 --> 00:49:33,100
So, how much TV watching, do 
y'all do And I am going to lump 

798
00:49:33,100 --> 00:49:36,500
Netflix in that but if you're 
spending that long on on 

799
00:49:36,500 --> 00:49:39,300
Instagram that's how long the 
older generation spent watching 

800
00:49:39,300 --> 00:49:41,000
TV, right? 
Yeah. 

801
00:49:42,200 --> 00:49:48,600
Live TV gets barely any time 
barely any but Netflix I believe

802
00:49:48,600 --> 00:49:53,200
it was. 
Most people, they ranked their 

803
00:49:53,200 --> 00:49:56,100
hours on a weekly basis. 
I want to say it was like 4 

804
00:49:56,100 --> 00:50:00,600
hours a week was like the 
average five hours a week, but 

805
00:50:00,600 --> 00:50:03,600
then there's always that kids, 
you know, that are watching it 

806
00:50:04,100 --> 00:50:08,200
two hours a day. 
Yeah, that makes sense. 

807
00:50:08,500 --> 00:50:11,600
It also it seems dependent on 
whether or not people were 

808
00:50:11,600 --> 00:50:14,200
binging a series. 
So if they were binging, then 

809
00:50:14,200 --> 00:50:16,800
they were watching six hours a 
day and if they weren't 

810
00:50:16,800 --> 00:50:20,000
obviously they weren't because 
you can't stop binging. 

811
00:50:20,000 --> 00:50:23,700
That's the passion of binging. 
And did you notice the Netflix 

812
00:50:23,700 --> 00:50:27,100
decreased the amount of time 
between episodes? 

813
00:50:27,500 --> 00:50:29,400
It used to be before it 
autoplays. 

814
00:50:29,400 --> 00:50:31,000
Yeah that makes a huge 
difference. 

815
00:50:31,000 --> 00:50:32,900
Spotify. 
Does it now on the Pod to? 

816
00:50:33,300 --> 00:50:35,800
I listen to the intro a lot. 
I'm kind of obsessed. 

817
00:50:35,900 --> 00:50:39,300
Like how this whole thing flows.
It's a little bit of my art 

818
00:50:39,300 --> 00:50:44,400
project and I used to notice 
that when the outro would stop 

819
00:50:44,800 --> 00:50:48,600
the next episode first, it 
wouldn't even autoplay now, just

820
00:50:48,600 --> 00:50:53,800
like plays immediately, huh? 
Obviously, people should be 

821
00:50:53,800 --> 00:51:00,500
listening to more me, but I 
don't know that it needs right? 

822
00:51:00,800 --> 00:51:05,300
Well it's the guess I got a 
circle back to this. 

823
00:51:05,700 --> 00:51:11,700
It's surprising to me that you 
feel the need to I guess 

824
00:51:11,700 --> 00:51:16,700
cultivate an Instagram image 
because from my perspective, you

825
00:51:16,700 --> 00:51:18,800
like a very attractive young 
lady. 

826
00:51:18,800 --> 00:51:21,200
You've got all this stuff going 
on. 

827
00:51:21,500 --> 00:51:24,200
You're an entrepreneur. 
You've got, you've had this 

828
00:51:24,200 --> 00:51:30,200
great end like internship. 
Do you like, does the instant? 

829
00:51:30,200 --> 00:51:35,800
You feel a sense of insecurity 
in Instagram that you have to 

830
00:51:35,808 --> 00:51:37,600
cultivate? 
Or is it just kind of like what 

831
00:51:37,600 --> 00:51:40,300
it is? 
It started off. 

832
00:51:40,300 --> 00:51:45,600
I think it's sort of An 
expectation that like everyone 

833
00:51:45,600 --> 00:51:48,900
has one, and you only post the 
best photos that you have of 

834
00:51:48,900 --> 00:51:52,500
yourself on it, but it has 
turned into a little bit more of

835
00:51:52,700 --> 00:51:56,600
an ego boost. 
I think, for people, I find that

836
00:51:56,600 --> 00:52:01,200
after, like, after weekends, 
when I've taken a lot of great 

837
00:52:01,200 --> 00:52:03,600
pictures, or when other people 
have taken a lot of big pictures

838
00:52:03,600 --> 00:52:06,400
there will be just, I mean, 
massive amount. 

839
00:52:06,400 --> 00:52:10,500
My feet is just chock-full of 
people who have posted because 

840
00:52:10,500 --> 00:52:12,200
they're trying to show off these
like best. 

841
00:52:12,400 --> 00:52:14,800
Moments in their lives. 
But I do think it does stem from

842
00:52:14,800 --> 00:52:18,200
insecurity and people trying to 
sort of fill a little bit of a, 

843
00:52:18,200 --> 00:52:24,800
whole, a lot of times people 
who, like, influencers, who were

844
00:52:24,900 --> 00:52:26,900
like Instagram, influencers 
often don't have a lot of 

845
00:52:26,900 --> 00:52:29,400
friends in real life. 
There are a few that go to 

846
00:52:29,400 --> 00:52:35,000
school here and you they aren't 
in sororities or fraternities 

847
00:52:35,000 --> 00:52:38,200
and you don't see them in huge 
groups of people. 

848
00:52:38,500 --> 00:52:43,800
And I think that a lot of times 
those people people created 

849
00:52:43,800 --> 00:52:47,600
their Instagram presence and 
sort of a replacement for, you 

850
00:52:47,600 --> 00:52:49,300
know, having a huge group of 
friends. 

851
00:52:49,700 --> 00:52:52,600
Hmm. 
That is interesting, and it 

852
00:52:52,600 --> 00:52:55,400
makes sense. 
Huh. 

853
00:52:56,600 --> 00:53:00,300
I mean Twitter does that 
somewhat I think in a similar 

854
00:53:00,300 --> 00:53:02,100
way? 
But I do think it's a little 

855
00:53:02,100 --> 00:53:06,200
different. 
It is different because people 

856
00:53:06,200 --> 00:53:09,800
aren't looking at you, I think. 
Yeah, I'm Twitter, so it's 

857
00:53:10,600 --> 00:53:14,300
especially for females, there's 
a huge Focus around body image 

858
00:53:14,300 --> 00:53:16,600
and our people, I mean, just 
seeing the likes roll in on a 

859
00:53:16,607 --> 00:53:22,200
photo. 
You get a Adrenaline Rush from 

860
00:53:22,600 --> 00:53:25,900
people Harding, you know, your 
face or your body. 

861
00:53:26,100 --> 00:53:28,900
They're saying. 
I like the way that you appear. 

862
00:53:29,200 --> 00:53:32,400
So I think females really get 
satisfaction from that. 

863
00:53:32,900 --> 00:53:35,500
Yeah, hmm. 
Well, don't let it fuck you up. 

864
00:53:35,500 --> 00:53:39,700
That's my recommendation. 
That what did you think? 

865
00:53:39,700 --> 00:53:41,600
When you were reading the Wall 
Street Journal stuff? 

866
00:53:42,800 --> 00:53:47,500
About the Instagram, you know, 
like how come - yeah our how it 

867
00:53:47,500 --> 00:53:49,200
can have negative impacts or 
whatever. 

868
00:53:49,200 --> 00:53:51,600
I don't know if it, you know, 
being bad for you is fair. 

869
00:53:51,600 --> 00:53:57,000
But yeah, I mean, I think this 
is something that like we've 

870
00:53:57,000 --> 00:53:59,500
been talking about that. 
I mean, we talked about it even 

871
00:53:59,500 --> 00:54:02,600
even in my English classes in 
high school of okay, what effect

872
00:54:02,600 --> 00:54:05,600
does this really have on us? 
So our generation because we 

873
00:54:05,600 --> 00:54:10,200
were the users, they used it. 
Most I think have always been 

874
00:54:10,200 --> 00:54:12,300
and we were in this really 
crucial stage. 

875
00:54:12,500 --> 00:54:15,100
Development when we were using 
it have always sort of been in 

876
00:54:15,100 --> 00:54:18,000
conversation about okay what is 
this really doing to us? 

877
00:54:18,600 --> 00:54:22,900
And so this isn't a new topic of
conversation for for people my 

878
00:54:22,900 --> 00:54:25,800
age. 
I think we understand that it is

879
00:54:27,800 --> 00:54:33,500
probably somewhat detrimental to
our mental health but people are

880
00:54:33,500 --> 00:54:37,500
willing to give it up because 
it's addictive and it's become 

881
00:54:37,500 --> 00:54:43,000
so ingrained in the way that 
real life works that Without it,

882
00:54:43,000 --> 00:54:47,600
you feel lost. 
What do you mean the way that 

883
00:54:47,600 --> 00:54:52,100
real life works? 
So I guess an example of that 

884
00:54:52,100 --> 00:54:58,500
would be, you're a freshman in 
college and you are trying to 

885
00:54:58,500 --> 00:55:01,400
figure out who your roommates 
going to be you get to pick. 

886
00:55:02,100 --> 00:55:05,400
And so you go through the 
Facebook group and this is one 

887
00:55:05,400 --> 00:55:07,000
of the only times you will ever 
use Facebook. 

888
00:55:07,000 --> 00:55:11,700
By the way, you will go through 
the Vanderbilt freshman Facebook

889
00:55:11,700 --> 00:55:14,400
group and you will scroll 
through profile pictures until 

890
00:55:14,400 --> 00:55:16,800
you find. 
Someone that looks like you and 

891
00:55:16,800 --> 00:55:19,300
then you will look at that 
person's name and then you will 

892
00:55:19,300 --> 00:55:22,300
look them up on Instagram and 
you will see if their private or

893
00:55:22,308 --> 00:55:24,100
public. 
And if they're public, you'll 

894
00:55:24,100 --> 00:55:26,800
probably move on. 
And if they're private, you'll 

895
00:55:26,800 --> 00:55:28,500
see if you have any friends in 
common. 

896
00:55:28,800 --> 00:55:31,300
Hmm. 
Then you will go through the 

897
00:55:31,300 --> 00:55:32,900
Friendship. 
They haven't what I mean, we 

898
00:55:32,900 --> 00:55:35,000
will pop up. 
Where will we public? 

899
00:55:35,000 --> 00:55:36,100
You'll move on? 
What do you mean? 

900
00:55:36,100 --> 00:55:37,400
Like? 
They're not cool enough because 

901
00:55:37,400 --> 00:55:40,600
they're not private. 
So there's sort of a distinction

902
00:55:40,600 --> 00:55:42,700
I think between people who are 
public and people who are 

903
00:55:42,707 --> 00:55:46,600
private on Instagram, because Is
people who are private are 

904
00:55:46,800 --> 00:55:51,400
sending the message that they 
have a close Social Circle and 

905
00:55:51,400 --> 00:55:54,100
therefore, their Social Circle 
is more desirable, maybe to be a

906
00:55:54,100 --> 00:55:57,000
part of hmm. 
Smart. 

907
00:55:57,800 --> 00:56:03,500
Yeah, little supply and demand, 
but I think that that is just 

908
00:56:03,500 --> 00:56:06,900
one way that it can play out in 
life is like that. 

909
00:56:06,900 --> 00:56:10,600
That's how you find your first 
friend and then once you're on 

910
00:56:10,600 --> 00:56:13,400
campus, you start requesting to 
follow. 

911
00:56:13,700 --> 00:56:16,700
All these people that you see 
around you and building this 

912
00:56:16,700 --> 00:56:20,600
network of, oh, wait, I saw her 
on Instagram. 

913
00:56:20,700 --> 00:56:22,200
Maybe. 
I, you know what I remember. 

914
00:56:22,200 --> 00:56:26,500
She went to the same school as 
my friend from Camp, I'm going 

915
00:56:26,500 --> 00:56:31,400
to say hi to her and my econ 
class, like it's little pieces 

916
00:56:31,400 --> 00:56:36,700
of information that you glean 
from just someone's bio that can

917
00:56:36,700 --> 00:56:40,300
help form a connection. 
Have you done much thinking 

918
00:56:40,300 --> 00:56:44,600
about the metaverse? 
Now, I really have should start 

919
00:56:44,600 --> 00:56:47,800
thinking about the metaverse. 
It's the hot new thing that 

920
00:56:47,800 --> 00:56:51,400
everyone's talking about, but I 
do think like fundamentally. 

921
00:56:51,400 --> 00:56:55,700
It's I think we're some truth in
all of this is the melding of 

922
00:56:55,700 --> 00:56:58,800
online life and offline life. 
Yeah, and how they're sort of 

923
00:56:58,800 --> 00:57:03,400
coming together, right? 
So it's, it's a very interesting

924
00:57:03,400 --> 00:57:10,200
concept and I don't think that 
we're going to get any I think 

925
00:57:10,200 --> 00:57:13,600
that the pandemic at least for 
my generation your generation 

926
00:57:13,600 --> 00:57:16,900
probably is already been going 
through this but has really like

927
00:57:16,900 --> 00:57:21,300
collapsed, whatever difference 
there was between online and 

928
00:57:21,300 --> 00:57:23,900
offline. 
Like a lot of us were sort of 

929
00:57:23,900 --> 00:57:27,900
thrown onto online a lot and I 
don't I don't think this trend 

930
00:57:27,900 --> 00:57:29,600
is going away. 
I think it's only going to get 

931
00:57:29,600 --> 00:57:34,100
deeper and deeper. 
I think you're totally right and

932
00:57:34,700 --> 00:57:38,300
having an entire like having 
kids that grow up with it, I 

933
00:57:38,300 --> 00:57:40,600
think. 
Is where it all begins, is that 

934
00:57:40,600 --> 00:57:43,500
they've grown up in this world 
where it is combined, and then 

935
00:57:43,500 --> 00:57:46,800
they just see online and offline
is one in the same. 

936
00:57:47,300 --> 00:57:48,600
And that's what's starting to 
happen. 

937
00:57:48,600 --> 00:57:50,400
I mean kids that are being born 
now. 

938
00:57:50,600 --> 00:57:52,400
That is their perception of the 
world. 

939
00:57:52,400 --> 00:57:56,100
Is that there's things that 
happen in both Realms and 

940
00:57:56,100 --> 00:58:00,900
they're both equally relevant. 
What did I what did Growing Up 

941
00:58:00,900 --> 00:58:03,900
with the internet? 
What do you think it did? 

942
00:58:05,800 --> 00:58:09,600
I guess I have, I have like two 
questions that are like wringing

943
00:58:09,600 --> 00:58:12,700
out. 
Like, you're not protected from 

944
00:58:12,700 --> 00:58:15,500
much when the internet is all 
around, let right? 

945
00:58:15,500 --> 00:58:19,500
Like you can find anything. 
So when you had like, I don't 

946
00:58:19,500 --> 00:58:22,200
know, when you're 14 years old 
and there's no barrier to what 

947
00:58:22,200 --> 00:58:25,400
you can find, what do you think 
that does to your mind or how do

948
00:58:25,400 --> 00:58:29,200
you treat that? 
Like what was that like I had 

949
00:58:29,200 --> 00:58:30,900
the internet to but it was 
different. 

950
00:58:30,900 --> 00:58:32,900
It wasn't like always at your 
fingertips. 

951
00:58:32,900 --> 00:58:34,600
And you can find anything all 
the time. 

952
00:58:34,600 --> 00:58:40,300
Yeah. 
I think your, there's a filter 

953
00:58:40,700 --> 00:58:45,500
on what you use things for based
on here, surrounded by. 

954
00:58:45,800 --> 00:58:49,400
So if you are in a gamer 
Community, you're probably going

955
00:58:49,400 --> 00:58:52,900
to use the internet to watch 
YouTube videos of people playing

956
00:58:52,900 --> 00:58:56,200
video games. 
If you're interested in the 

957
00:58:56,200 --> 00:58:58,500
environment, then you're 
probably going to use it too. 

958
00:58:58,700 --> 00:59:01,400
look up things about the 
environment people, I think God 

959
00:59:01,400 --> 00:59:05,500
ideas like from what I remember 
from other people about what to 

960
00:59:05,500 --> 00:59:11,200
use the internet for because I'd
we didn't realize it was so 

961
00:59:11,200 --> 00:59:14,400
unique. 
I think, like, when my parents 

962
00:59:14,400 --> 00:59:19,200
talked about our ability to look
up anything, we need for a 

963
00:59:19,200 --> 00:59:24,600
research paper within, you know,
a few minutes it's baffling to 

964
00:59:24,600 --> 00:59:26,400
me that they weren't able to do 
that. 

965
00:59:26,400 --> 00:59:29,300
So I guess I just we didn't 
realize how much power we had at

966
00:59:29,300 --> 00:59:30,800
our fingertips. 
So I don't know that we were 

967
00:59:30,800 --> 00:59:34,500
always so focused on finding 
ways to utilize it, it was just 

968
00:59:34,500 --> 00:59:37,600
if we needed something, we 
would, we would use it for that.

969
00:59:37,900 --> 00:59:40,800
And of course, you know you do 
spend Some time, exploring or 

970
00:59:40,800 --> 00:59:44,800
you end up in the YouTube 
rabbit, hole of, you know, 

971
00:59:44,800 --> 00:59:47,300
watching a certain type of video
or Ted talk. 

972
00:59:47,500 --> 00:59:53,100
But I don't know that we 
necessarily saw it, is this big 

973
00:59:53,100 --> 00:59:56,200
open field of all the 
information, you could possibly 

974
00:59:56,200 --> 00:59:59,600
know in the world because we 
didn't know that it was special 

975
00:59:59,700 --> 01:00:02,400
in that way. 
That's interesting. 

976
01:00:03,900 --> 01:00:06,700
I am terrified of what my kids 
will see. 

977
01:00:06,800 --> 01:00:12,600
I'm and and I think that's just 
part of the like, wanting to 

978
01:00:12,600 --> 01:00:16,000
protect them but also knowing 
that I can't anymore. 

979
01:00:16,500 --> 01:00:17,300
Yeah. 
Like I. 

980
01:00:17,300 --> 01:00:22,100
So I go downstairs the other day
or upstairs, I'm in a 

981
01:00:22,100 --> 01:00:24,800
split-level but people don't 
need that detail, but whatever 

982
01:00:24,800 --> 01:00:28,000
name you got it. 
Um, and like the kids are 

983
01:00:28,000 --> 01:00:34,100
playing Roblox and I hear like a
gun Mark, and, you know, I got, 

984
01:00:34,100 --> 01:00:35,800
I mean, they're young kids and 
no. 

985
01:00:35,800 --> 01:00:41,400
I mean, I had to chew him out or
whatever, but the idea that 

986
01:00:41,400 --> 01:00:44,700
that's, they can find that, 
right? 

987
01:00:44,700 --> 01:00:49,300
And it's like, They're so young.
And they're still, you know, 

988
01:00:49,300 --> 01:00:52,000
these little beings that I look 
at. 

989
01:00:52,100 --> 01:00:54,700
How could they possibly have? 
Yeah. 

990
01:00:54,700 --> 01:00:58,100
And like, yeah, how could they 
even be introduced to that? 

991
01:00:58,100 --> 01:01:02,300
And then, you know, in the same 
breath the, the maybe two days 

992
01:01:02,300 --> 01:01:06,700
ago they had some lockdown drill
at school, you know, in case a 

993
01:01:06,700 --> 01:01:09,200
shooter comes right. 
And it's like, man, there's a 

994
01:01:09,200 --> 01:01:13,100
lot of it feels to me and it may
not be fair, but that a lot of 

995
01:01:13,100 --> 01:01:15,200
Innocence has been taken out of 
life. 

996
01:01:16,200 --> 01:01:17,700
It's an interesting. 
Point. 

997
01:01:17,700 --> 01:01:21,300
And I think that in a lot of 
ways, it has one of my friends 

998
01:01:21,300 --> 01:01:26,800
younger siblings was started 
using Tick-Tock at a really 

999
01:01:26,800 --> 01:01:32,900
young age and she got one of the
the problems with Tik-Tok that 

1000
01:01:32,900 --> 01:01:35,400
people have sort of identified 
as that. 

1001
01:01:35,800 --> 01:01:40,400
Once you get on a certain type 
of page, it's hard to get off of

1002
01:01:40,400 --> 01:01:42,300
it. 
So if you're depressed, you're 

1003
01:01:42,300 --> 01:01:45,700
going to end up watching a lot 
of videos of other people who 

1004
01:01:45,700 --> 01:01:49,500
are depressed and Then you are 
watching videos of people who 

1005
01:01:49,500 --> 01:01:53,100
are saying they're suicidal and 
trying to take their lives or 

1006
01:01:53,100 --> 01:01:55,600
telling stories about how they 
tried to take their lives. 

1007
01:01:56,000 --> 01:01:58,000
And that's where this little 
girl ended up. 

1008
01:01:58,300 --> 01:02:02,800
And she ended up. 
She was, I think 10 and this 

1009
01:02:02,800 --> 01:02:06,100
happened. 
She started cutting herself. 

1010
01:02:06,500 --> 01:02:09,800
Oh no, yeah, yeah. 
And I mean, that's the kind of 

1011
01:02:09,800 --> 01:02:13,900
thing that you would never know 
about, like, as a normal 

1012
01:02:13,900 --> 01:02:17,000
ten-year-old and lets you ended 
up on this this weird. 

1013
01:02:17,200 --> 01:02:20,300
Side of the internet. 
That is just feeding you 

1014
01:02:20,700 --> 01:02:24,700
information like that. 
Oh, that's so sad. 

1015
01:02:24,900 --> 01:02:27,700
I know, makes you want to give 
her a little hug? 

1016
01:02:28,200 --> 01:02:31,400
Tell her she's worth it. 
I don't know. 

1017
01:02:31,900 --> 01:02:35,700
Well, let's try to turn this. 
Turn this away and uplifting, 

1018
01:02:36,800 --> 01:02:39,200
but I've enjoyed this 
conversation, very much. 

1019
01:02:39,200 --> 01:02:42,300
Thank you for having it with me.
It's been great. 

1020
01:02:42,300 --> 01:02:43,900
Thank you. 
Yeah, well, we'll continue, I 

1021
01:02:43,900 --> 01:02:47,500
just said, kind of, you know, 
these are like very real issues 

1022
01:02:47,600 --> 01:02:53,500
and I think that They're just 
not something that I had to deal

1023
01:02:53,500 --> 01:02:57,100
with quite as much because I, 
you know, my I remember sitting 

1024
01:02:57,100 --> 01:03:01,400
in Chapel my school when we were
in like 8th grade or something 

1025
01:03:01,400 --> 01:03:04,900
and and they were talking about 
the internet and what it was 

1026
01:03:04,900 --> 01:03:09,700
going to be, right, and people 
were still on dial-up and I 

1027
01:03:09,700 --> 01:03:13,000
don't know, I used to be on the,
on the internet and my dad's, 

1028
01:03:13,500 --> 01:03:17,700
the phone would blink, the line 
was busy, if I was on the 

1029
01:03:17,700 --> 01:03:19,400
internet. 
So my dad know when it when I 

1030
01:03:19,400 --> 01:03:21,800
was on it. 
I don't know. 

1031
01:03:21,800 --> 01:03:24,500
Sometimes I'd try to download 
like a naked picture something, 

1032
01:03:24,500 --> 01:03:27,200
and he'd be like, he'd run into 
my room and catch me. 

1033
01:03:27,500 --> 01:03:29,800
It's a different. 
It's a different world. 

1034
01:03:29,800 --> 01:03:33,800
Now, right now, it's do it. 
So, it's just now. 

1035
01:03:33,800 --> 01:03:35,100
Everything is at your 
fingertips. 

1036
01:03:35,100 --> 01:03:39,300
So it's, it'll be interesting to
watch, you know, my children. 

1037
01:03:39,300 --> 01:03:41,400
And it's interesting to talk to 
you about. 

1038
01:03:41,400 --> 01:03:45,300
So thank you for doing it. 
So can you, can you talk a 

1039
01:03:45,300 --> 01:03:47,600
little bit about what your 
experience at Greenbrier was 

1040
01:03:47,600 --> 01:03:52,700
like and you know, your your 
inner Action and or what you 

1041
01:03:52,700 --> 01:03:56,100
think about the investment 
Community now and kind of I 

1042
01:03:56,107 --> 01:03:57,700
don't know where you want to 
take your life. 

1043
01:03:58,000 --> 01:04:01,100
Yeah, priest speaks, very, 
highly of you thank you. 

1044
01:04:01,100 --> 01:04:06,100
He's been an amazing mentor and 
I mean seriously can't thank him

1045
01:04:06,100 --> 01:04:08,400
enough for everything. 
He's done to sort of help me 

1046
01:04:08,400 --> 01:04:10,900
find my way and help with Red 
Rover. 

1047
01:04:10,900 --> 01:04:15,400
I mean, just incredibly 
supportive Mentor but I boy was 

1048
01:04:15,400 --> 01:04:18,200
I lucky to have ended up 
agreeing where I did not realize

1049
01:04:18,200 --> 01:04:20,700
how lucky I was until that 
first. 

1050
01:04:20,900 --> 01:04:24,500
Summer was probably about 
halfway through but it was just 

1051
01:04:24,500 --> 01:04:27,600
such a privilege to have that 
exposure to this broader 

1052
01:04:27,600 --> 01:04:31,800
thinking when it comes to 
analyzing companies, I had was 

1053
01:04:31,800 --> 01:04:35,200
probably before this very caught
up in this sort of Robin Hood, 

1054
01:04:35,200 --> 01:04:39,200
ish mindset of, you know, caught
up trading on a new product 

1055
01:04:39,200 --> 01:04:41,900
release or headlines that day 
instead of searching for 

1056
01:04:41,900 --> 01:04:44,300
longer-term. 
Value based on how the 

1057
01:04:44,300 --> 01:04:47,900
organization operates and how 
their customers really feel 

1058
01:04:47,900 --> 01:04:52,800
about their products and 
services and That was only about

1059
01:04:52,800 --> 01:04:56,900
Greenbrier is that it really I 
really connected with their 

1060
01:04:56,900 --> 01:05:00,100
ethos of trying to find 
companies that do things for the

1061
01:05:00,100 --> 01:05:02,100
customer instead of to the 
customer. 

1062
01:05:02,900 --> 01:05:05,500
They have the saying of better 
faster cheaper and to the 

1063
01:05:05,500 --> 01:05:07,800
Delight of the customer and I 
loved that. 

1064
01:05:08,100 --> 01:05:12,200
So that was a really, really 
neat way to think about the 

1065
01:05:12,200 --> 01:05:18,000
success of a company rather than
the shorter-term headline, you 

1066
01:05:18,000 --> 01:05:20,600
know, I've been thinking about 
this a lot because I'm in the 

1067
01:05:20,600 --> 01:05:24,000
middle of, well, I did take a 
big loss on I'll tease, but I 

1068
01:05:24,008 --> 01:05:30,800
still watch it whatever. 
But the, the, that particular 

1069
01:05:30,800 --> 01:05:35,400
entity is a cable company. 
And I, you know, I think it's 

1070
01:05:35,400 --> 01:05:39,500
hard to argue that they do 
better cheaper faster, right? 

1071
01:05:39,500 --> 01:05:42,800
And, and then I was talking 
about the Wall Street Journal 

1072
01:05:42,800 --> 01:05:45,900
with a friend, and I hadn't 
looked at my bill, While and 

1073
01:05:45,900 --> 01:05:48,400
here, they're like, billing me, 
40 bucks a month and I called 

1074
01:05:48,400 --> 01:05:51,200
them up and I was like, look, 
I'm not paying this and they 

1075
01:05:51,200 --> 01:05:55,300
dropped it to 1995 or whatever. 
What says? 

1076
01:05:55,300 --> 01:05:58,100
I mean that's a meaningful 
savings per year. 

1077
01:05:58,700 --> 01:05:59,400
Yeah. 
Right. 

1078
01:06:00,000 --> 01:06:02,500
But that's not doing something 
for the customer. 

1079
01:06:02,500 --> 01:06:05,000
That's screwing the people that 
don't call you. 

1080
01:06:05,400 --> 01:06:08,200
Yeah, that's like okay. 
So my best customers that don't 

1081
01:06:08,200 --> 01:06:11,100
turn and don't bother me are 
going to get like screwed, 

1082
01:06:11,400 --> 01:06:13,100
totally. 
That's the business model and 

1083
01:06:13,100 --> 01:06:16,900
when they called The Cotton 
cancel, Then we'll let them, you

1084
01:06:16,900 --> 01:06:19,400
know, pay what we can actually 
charge. 

1085
01:06:20,200 --> 01:06:23,700
Gosh soldiers, that man, it 
builds a lot of cops, you know 

1086
01:06:23,700 --> 01:06:26,300
customers that moment, it 
totally does. 

1087
01:06:26,800 --> 01:06:31,900
I mean Gosh, that's that's one 
of the things that I think being

1088
01:06:31,900 --> 01:06:38,300
it Greenbrier has helped prevent
in Red Rover, is this value 

1089
01:06:39,200 --> 01:06:42,700
orientation of making sure that 
we are providing customers with 

1090
01:06:42,700 --> 01:06:46,100
value and not screwing anyone. 
And that's how I'm wired. 

1091
01:06:46,100 --> 01:06:48,100
So that's why I really connected
with it. 

1092
01:06:48,100 --> 01:06:51,600
Is I just can't understand how 
someone can sit at their desk 

1093
01:06:51,600 --> 01:06:55,600
and know that they are doing a 
customer wrong and think that 

1094
01:06:55,600 --> 01:07:00,700
the in the long term it's Work 
out because when people realize 

1095
01:07:00,700 --> 01:07:03,400
that you're doing that to them, 
they won't want to be part of 

1096
01:07:03,400 --> 01:07:07,000
your ecosystem anymore, but it 
also just pains me to think that

1097
01:07:07,000 --> 01:07:08,500
companies are doing that's 
people. 

1098
01:07:08,500 --> 01:07:13,500
I hate it. 
It's also, I think hard to build

1099
01:07:13,500 --> 01:07:17,200
an organization that's excited 
to go to work as it as it 

1100
01:07:17,200 --> 01:07:19,500
Seasons, if that's kind of the 
business plan, right? 

1101
01:07:19,500 --> 01:07:21,700
Like, if everybody knows that 
they're doing something good for

1102
01:07:21,700 --> 01:07:24,800
the customer like here you did a
survey for me. 

1103
01:07:25,200 --> 01:07:27,500
I'm really excited to have you 
on the program. 

1104
01:07:27,900 --> 01:07:29,700
I know. 
Three people that have highly 

1105
01:07:29,700 --> 01:07:32,200
recommended you, we all want to 
help you. 

1106
01:07:32,400 --> 01:07:35,300
Trey his said there's a good 
chance Alex is going to be 

1107
01:07:35,300 --> 01:07:38,700
employing all of us in the 
future so be nice to her you 

1108
01:07:38,700 --> 01:07:43,000
know and like it engenders 
Goodwill. 

1109
01:07:43,000 --> 01:07:46,900
Right. 
Whereas the how much can I make 

1110
01:07:46,900 --> 01:07:49,900
today? 
I don't know. 

1111
01:07:49,900 --> 01:07:52,600
There's there's sort of an 
off-balance sheet liability that

1112
01:07:52,600 --> 01:07:56,700
is that accompanies that and I 
think that there are investments

1113
01:07:56,700 --> 01:07:59,300
that can work if you're betting 
on Inertia against it. 

1114
01:07:59,300 --> 01:08:02,800
But I'm going to try to Pivot 
myself a little bit more to 

1115
01:08:02,800 --> 01:08:05,600
their philosophy because I think
it's a little more anti fragile.

1116
01:08:07,100 --> 01:08:11,500
I completely agree in the 
culture and Ethos of a an 

1117
01:08:11,500 --> 01:08:14,200
organization's employees that 
you sort of touched on I think 

1118
01:08:14,200 --> 01:08:16,399
is so important. 
One of the things that I really 

1119
01:08:16,399 --> 01:08:19,300
loved about being able to run 
Red Rover while I'm in school, 

1120
01:08:19,500 --> 01:08:22,800
is that I'm taking some really 
cool classes that I'm able to 

1121
01:08:23,000 --> 01:08:26,200
just apply in real time to the 
things that I do with Red Rover 

1122
01:08:26,600 --> 01:08:29,399
and I'm taking this 
organizational management class.

1123
01:08:29,399 --> 01:08:33,000
Right now, we're talking a lot 
about organizational Theory and 

1124
01:08:33,200 --> 01:08:36,899
how these different ways of 
thinking about managing a Open 

1125
01:08:36,899 --> 01:08:42,200
E, Impact the output and one of 
the things we're studying right 

1126
01:08:42,200 --> 01:08:47,600
now is this idea that if you get
too structured into bureaucratic

1127
01:08:47,600 --> 01:08:49,899
into rational with an 
organization, then you lose a 

1128
01:08:49,899 --> 01:08:53,800
lot when it comes to what you're
able to produce because it 

1129
01:08:53,800 --> 01:09:00,000
becomes too modulus and not free
enough, and that the personhood 

1130
01:09:00,000 --> 01:09:02,600
of the people working, there 
really matters. 

1131
01:09:02,899 --> 01:09:06,000
So the literature backs up what 
you're saying. 

1132
01:09:06,700 --> 01:09:09,200
Hmm, do you think I have to 
think? 

1133
01:09:09,200 --> 01:09:14,300
I mean the thing that's raining 
out my head is what a gift and I

1134
01:09:14,300 --> 01:09:17,000
don't mean a gift because you've
worked hard to create it, but to

1135
01:09:17,000 --> 01:09:19,800
be able to go through college 
and have a business and be able 

1136
01:09:19,800 --> 01:09:23,100
to apply the classes that you're
learning and the business. 

1137
01:09:23,100 --> 01:09:26,000
Like, I bet you're learning to x
what other people are, right? 

1138
01:09:26,000 --> 01:09:28,399
Because it's not just a book. 
You're able to implement it. 

1139
01:09:28,700 --> 01:09:32,300
No, I truly agree with that and 
I joke that, you know, everybody

1140
01:09:32,300 --> 01:09:35,000
should try and do this while 
they're in school because you 

1141
01:09:35,000 --> 01:09:38,000
really like, I'm learning So 
much more right now than I would

1142
01:09:38,000 --> 01:09:39,899
be. 
If I wasn't able to apply these 

1143
01:09:39,899 --> 01:09:43,200
Concepts, that I'm learning 
because a lot of the time that 

1144
01:09:43,300 --> 01:09:49,600
my major feeds into consulting 
jobs and so you don't really get

1145
01:09:49,600 --> 01:09:54,100
to utilize the knowledge that 
you have learned until a few 

1146
01:09:54,100 --> 01:09:58,600
years after graduation. 
So this is a it's a real 

1147
01:09:58,600 --> 01:10:01,900
privilege to be able to take the
things that I'm learning and 

1148
01:10:01,900 --> 01:10:05,400
Implement them in real time and 
see how they play out in my 

1149
01:10:05,400 --> 01:10:09,000
business because not only Only 
does it benefit the business but

1150
01:10:09,100 --> 01:10:11,800
it allows me to really let that 
knowledge Thinkin. 

1151
01:10:12,800 --> 01:10:15,200
Yeah, I have a feeling your 
interview answers. 

1152
01:10:15,200 --> 01:10:19,000
Are going to be a little better 
than most people's just saying, 

1153
01:10:19,800 --> 01:10:22,300
I sure hope so. 
I think they will. 

1154
01:10:22,300 --> 01:10:24,600
I mean, it's what experience 
does it? 

1155
01:10:24,600 --> 01:10:27,600
You can't help. 
But not and it's, it's clear 

1156
01:10:27,600 --> 01:10:29,000
that you're passionate about 
this stuff. 

1157
01:10:29,000 --> 01:10:33,000
It's clearly your thoughtful. 
It's very, very cool to speak to

1158
01:10:33,000 --> 01:10:35,100
you. 
I was, you know, slinging liquor

1159
01:10:35,100 --> 01:10:37,700
when I was your age. 
And it was a lot of fun. 

1160
01:10:38,100 --> 01:10:41,000
I made a lot of money, but I 
don't know that. 

1161
01:10:42,400 --> 01:10:45,000
You know, my takeaways were 
quite as good as yours. 

1162
01:10:46,100 --> 01:10:52,300
Well, you probably were enjoying
life to yes select. 

1163
01:10:52,300 --> 01:10:57,000
I had a lot of current benefit, 
that's worth something, but it's

1164
01:10:57,000 --> 01:11:00,700
really has no, I do balance. 
I'd rather have done that then 

1165
01:11:00,700 --> 01:11:05,300
nothing don't get me wrong. 
But it's it, you know, I learned

1166
01:11:05,300 --> 01:11:08,100
something about turnover, I 
learned something about theft in

1167
01:11:08,100 --> 01:11:11,800
cash businesses. 
I learned the dangers of 

1168
01:11:11,800 --> 01:11:13,800
over-pouring and inventory 
management. 

1169
01:11:13,800 --> 01:11:17,500
I mean, I learned stuff like 
that, but Far from a Consulting 

1170
01:11:17,500 --> 01:11:21,900
gig and or, you know, building 
what I think could become a 

1171
01:11:21,900 --> 01:11:24,900
very, very cool business for you
over the long term and I like 

1172
01:11:24,900 --> 01:11:27,200
how you're approaching it. 
I think collecting this data 

1173
01:11:27,200 --> 01:11:29,000
over time is going to be really 
valuable. 

1174
01:11:29,600 --> 01:11:31,100
Thank you. 
I do too. 

1175
01:11:31,100 --> 01:11:32,900
I really do see that as the the 
future. 

1176
01:11:32,900 --> 01:11:37,100
If this is just being a way of 
connecting these these kids who 

1177
01:11:37,100 --> 01:11:41,000
are experts in this stuff to 
people who maybe didn't even 

1178
01:11:41,000 --> 01:11:45,100
realize that they needed that 
Insight, this is really valuable

1179
01:11:45,100 --> 01:11:47,700
information that I think help 
people make better investment 

1180
01:11:47,700 --> 01:11:50,400
decisions, and I'm hoping that 
the build-up of that information

1181
01:11:50,400 --> 01:11:54,600
over time will help provide a 
lot of clarity on. 

1182
01:11:54,800 --> 01:11:57,500
A lot of really hot topics right
now. 

1183
01:11:57,600 --> 01:11:59,300
Like tech companies and consumer
Brands. 

1184
01:11:59,700 --> 01:12:01,800
Yeah. 
Do you have a you have employees

1185
01:12:01,800 --> 01:12:07,100
that you have hired or what is 
this, is this you and a bunch of

1186
01:12:07,108 --> 01:12:09,900
subcontractors, are you bringing
people on what's going on? 

1187
01:12:10,500 --> 01:12:15,600
So, right now, it's a lot of 
subcontractors we have, I have 

1188
01:12:15,600 --> 01:12:18,400
to Kids working for me one that 
is still in college want to just

1189
01:12:18,400 --> 01:12:23,300
graduated and then are there 
doing administrative and data 

1190
01:12:23,300 --> 01:12:28,400
work and then my coder, I 
outsourced his work, he still 

1191
01:12:28,400 --> 01:12:31,400
attend Stanford, he's my age, 
and he's awesome. 

1192
01:12:31,800 --> 01:12:36,300
And then our website builder is 
out sourced through up work but 

1193
01:12:36,500 --> 01:12:40,300
those are the current I guess 
employees if you will. 

1194
01:12:40,600 --> 01:12:43,800
But we're looking into a new 
referral program to sort of 

1195
01:12:44,000 --> 01:12:47,400
expand our voter base and so I 
You could sort of say that we'd 

1196
01:12:47,400 --> 01:12:49,100
be bringing those people on 
board as well. 

1197
01:12:49,100 --> 01:12:52,500
If we had wraps it, a lot of the
schools were looking at that 

1198
01:12:52,500 --> 01:12:55,100
school. 
Do you need like, is it? 

1199
01:12:55,100 --> 01:12:57,900
Do you need anything from anyone
that may be listening to this? 

1200
01:12:57,900 --> 01:12:59,900
Is there something that you're 
struggling with that. 

1201
01:12:59,900 --> 01:13:02,900
You could ask for help because I
do have a fairly sophisticated 

1202
01:13:02,900 --> 01:13:06,700
audience base. 
Well, thank you. 

1203
01:13:06,700 --> 01:13:11,000
Yes. 
Having people ask questions to 

1204
01:13:11,000 --> 01:13:15,500
build up. 
Our base is hugely valuable, but

1205
01:13:15,500 --> 01:13:18,800
we Are also looking into, you 
know, just more, ambitious 

1206
01:13:18,800 --> 01:13:22,700
projects, how to go deeper into 
financial services, but also 

1207
01:13:22,700 --> 01:13:25,800
outside of that ecosystem and 
we're looking for a potentially 

1208
01:13:25,800 --> 01:13:28,400
the right strategic partner to 
take us there. 

1209
01:13:28,400 --> 01:13:30,100
So, we're considering a round of
funding. 

1210
01:13:30,400 --> 01:13:34,000
But the, the primary thing 
really is having people 

1211
01:13:34,000 --> 01:13:38,400
subscribe to this database or 
contribute to it in some way by 

1212
01:13:38,400 --> 01:13:41,500
commissioning some custom poles 
that we can add to our based 

1213
01:13:42,200 --> 01:13:45,600
where can people subscribe and 
participate. 

1214
01:13:46,900 --> 01:13:54,000
So our website is Red Rover 
network.com and you can't apply 

1215
01:13:54,000 --> 01:13:57,800
for database membership. 
There you can order custom poles

1216
01:13:57,800 --> 01:14:03,500
there you can contact me there 
but all three of those are 

1217
01:14:03,500 --> 01:14:06,100
available through the website 
and it's literally in this this 

1218
01:14:06,100 --> 01:14:07,800
top banner and it says order 
poles. 

1219
01:14:07,800 --> 01:14:10,800
Apply for membership contact us.
Awesome. 

1220
01:14:11,100 --> 01:14:14,500
Well I am going to drive a 
couple subscribers to you 

1221
01:14:14,500 --> 01:14:17,400
because I think a couple of my 
friends Is can use your service 

1222
01:14:17,800 --> 01:14:21,200
and I have greatly enjoyed this 
conversation. 

1223
01:14:21,200 --> 01:14:25,600
I'm going to let you get on with
your day but I really appreciate

1224
01:14:25,600 --> 01:14:28,700
it and I hope if you're willing 
to do it I'd like to have you 

1225
01:14:28,700 --> 01:14:32,200
back on, you know, to kind of 
like give some insights into 

1226
01:14:32,200 --> 01:14:33,800
what you're seeing with the 
polls. 

1227
01:14:34,300 --> 01:14:37,500
I wouldn't mind if you were 
returning guest in the future, 

1228
01:14:37,500 --> 01:14:39,800
if you're willing to do it. 
Well, thank you. 

1229
01:14:39,800 --> 01:14:42,100
Yes. 
I think there's lots of 

1230
01:14:42,400 --> 01:14:45,700
interesting things to be learned
from these recurring poles and I

1231
01:14:45,708 --> 01:14:48,100
would, Love to share them. 
All right, well, cool. 

1232
01:14:48,100 --> 01:14:52,000
Well again, I just, I thank you 
for coming on. 

1233
01:14:52,000 --> 01:14:54,500
It was a really fun conversation
and I hope you have a great 

1234
01:14:54,500 --> 01:14:56,000
weekend. 
Thank you. 

1235
01:14:56,000 --> 01:14:56,600
Thanks Bill.