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You're listening to episode 291 
of the Marathon Running Podcast.

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In this episode, we're going to 
talk about all the upcoming 

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running trends. 
This is the Marathon Running 

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Podcast with Letty and Ryan. 
Join us for weekly content on 

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all things running and let us 
take you from the starting line 

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to the finish line and beyond. 
Hey runners and welcome to 

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Episode 291. 
My name is Letty and I'm going 

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to be your host today and today 
I'm going to talk to you about 

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everything that's new and 
upcoming in 2026 when it comes 

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to running trends. 
Last month, I went to two, not 

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1-2 different running 
conferences. 

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I went to IRX, which is the 
international running Expo that 

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happened in Amsterdam, as well 
as TRU, which is the running 

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event which happened just a few 
days ago in San Antonio, TX. 

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So again, two different running 
conferences, both of them were 

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buyer to buyer events where we 
were showcased everything that's

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happened, including tons of 
embargo shoes. 

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So we kind of get an idea that 
we can share with you guys, our 

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community, and let you know what
trends are happening. 

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It's kind of like insider 
trading. 

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We can tell you what to watch 
out for and whatnot, except for 

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it's legal. 
And I'm here to do that now. 

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And I've been trying to figure 
out how to best present all this

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information that I received to 
you guys so that it's not 

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boring, right? 
I don't want to just sit there 

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and rattle off a bunch of 
different shoes and what shoe 

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versions they're coming out of. 
Although I will probably make a 

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separate YouTube video for this,
but instead I'm going to talk to

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you about certain trends that 
are happening. 

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And you guys know me, I'm very 
organized. 

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I have papers in front of me 
that you're going to hear 

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rattling. 
Or if you're watching, this is 

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also going to be available as a 
YouTube video. 

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And which might be a good thing 
to do for this episode as I will

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lay over footage that I'd taken 
at both events so you can have a

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visual effect as well. 
But if you're running, it's OK 

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to I'm going to do my best to 
explain everything in a lot of 

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detail. 
So you don't really need the 

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visual. 
The way I'm going to organize 

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all this information is I'm 
going to go through different 

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trends that I saw, starting with
brands that are coming to the US

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trying to break into the US 
market that you have probably 

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never heard of. 
Lots of us have never heard of 

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them before. 
The reason we're going to talk 

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about this is because by having 
more brands entering the US 

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market, there is going to be 
more competition, which means 

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that you guys are going to have 
more selections and you're going

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to have. 
That will be a price point 

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that's going to be trending 
downwards away from the $300.00 

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of these big brands price tags 
where you know all these shoes 

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have been 250, three, $100 for 
racing shoes. 

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You're going to see these shoes 
a lot cheaper. 

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So we're going to go over that. 
After that, we're going to be 

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going through Lightspeed shoes. 
And then last but not least, 

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we're going to talk about some 
shoes that stuck out to me for 

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being super nice, foamy, cushy, 
cloudy recovery shoes. 

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All right, so let's get started.
Let's talk about these global 

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challenger brands that are 
coming to the US and that have 

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left an impression on me. 
First, there is a brand called 

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Anta, it's spelled ANTA. 
This friend I had never heard of

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before. 
Anta is a brand from China that 

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focuses on elite performance. 
So think super fast shoes and 

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they have an athlete that is 
their sponsored athlete, Kinesia

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Bekele. 
If you guys don't know him, he's

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one of the fastest marathon 
runners. 

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About Kip Togis age, he was his 
competition that has now retired

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from the Super fast running, but
he is still very well known in 

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the running world obviously and 
he is basically the face of the 

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brand as of right now. 
Anta has been in the long 

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distance racing shoes since 2015
and soon after that they started

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integrating top athletes into 
their production team. 

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They have the racing C Series, 
the C standing for challenge 

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community incorporation, and 
when I was looking at their 

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booth and was given the tour, I 
noticed that they had their 

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energy return percentages 
printed on the walls next to the

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corresponding shoes. 
And as first carbon plate shoe 

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launched in 2021, which is the 
C2O222 comes from the fast 

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marathon time at the time, which
was two O 2 two hours and 2 

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minutes for a marathon, 
symbolizing the goal of changing

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two hours, changing the limits. 
Since then they have evolved. 

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So there's a 20252026, the elite
version. 

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The shoe looks really 
intriguing. 

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And like I said, Berkeley 
actually was at the running 

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Expo. 
I did not get a photo with him 

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or any footage of him, 
unfortunately, but he was there 

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as their spokesperson, basically
helping the brand to receive 

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more attention because they have
this big player, this fast 

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runner, you know, again, the 
face behind their brand. 

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And that was really interesting 
to see their shoes. 

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I cannot wait to try out. 
I did hold the shoe in my my 

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hand and felt it. 
It was super light and it looked

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like one of those really good 
racing shoes that we see from 

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all the other brands at this 
point. 

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So it's kind of nice to see that
there is a little bit of 

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competition, especially at the 
price point. 

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If you look online and look for 
the C2027, if you're watching, 

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it's going to be on the screen. 
You can see that you have a 

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bracing shoe, de racing shoe 
where Peculiar helped design it 

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listed on their website for 
$130.00. 

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If you look at the men's 
section, it looks super fast. 

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Again, I cannot wait to try this
shoe and you guys should 

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consider that too. 
And hopefully I will place links

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of all these shoes in our notes 
below. 

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All right, so moving on to the 
next brand, we're going to talk 

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about the brand 361. 
I had heard about that name 

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before, but I wasn't really 
sure. 

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I know that is a 32° brand at 
Costco and that's not the one 

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we're talking about here. 
So there's a shoe brand that is 

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I believe from China and it is 
called 361. 

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And I looked at their booth, 
everything looked very nice, 

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especially the Mirror Nude 2. 
So this Mirror Nude 2 is a shoe 

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that weighs 4.9 oz for a racing 
shoe, which is super, super 

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light. 
I felt that shoe, I picked it 

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up, I threw it in the air. 
It literally feels like paper. 

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I cannot believe they can make 
shoes that light. 

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But a little bit more about the 
brand 361. 

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This brand is a company based, 
like I said, out of China, 

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focusing on the proprietary one 
piece palletized foam, so the 

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prima foam technology for a 
consistently bouncy feel. 

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They are launching in February 
in the US. 

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Another shoe that they are 
featuring that I also got 

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excited about is actually the 
shoe that I'm showing to you 

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right now, which is the Los 2. 
It's a daily trainer that is 

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very light for what it is, which
is exciting. 

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I usually don't mind having 
daily trainers way a little bit 

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more. 
And this shoe comes in and I 

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happen to have a scale right 
next to me at 3 point. 

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I'm sorry, 8.2 ounces, which is 
pretty light for a daily trainer

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of this size and cushioning. 
So I'm excited to be testing 

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that as well. 
This shoe will also come out in 

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February and I'll have a review 
for you guys before that. 

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All right, so moving on to the 
next brand that I'm very excited

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about that's also coming to the 
US market. 

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I'm going to be talking about 
the brand called 910, so 910 and

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this brand is from Indonesia. 
I'm very excited about this 

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brand because I met the owner I 
believe and he was very, very 

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nice. 
And it doesn't happen very often

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that you actually get to meet 
the person who created the shoe 

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and is behind the shoe. 
Same as with the brand Anta. 

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This shoe is worn by a very fast
runner called Colin Macau, which

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I am now following on Instagram 
and he is the 2022 Marathon 

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World Champion. 
If you have not heard of him, 

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but you probably have. 
So he is very awesome, very 

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fast. 
I think he runs a 214 marathon. 

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And for a new brand to pop into 
this market and having an 

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athlete like that, I think is a 
very good testimony because 

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these athletes probably could be
wearing any shoes or probably 

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want to wear any shoes available
that help them perform best and 

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they stand behind the brand. 
So that goes to show something. 

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Anyway, the racing shoe that is 
the fastest that is going to be 

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coming out on the market is the 
Geist Ikiden Elite X shoe, which

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is this beautiful shoe that is 
just super, super light. 

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Again, I'm going to tell you 
right now how much the shoe 

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weighs. 
So this shoe comes in at 6.15 oz

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and this is for a women's 8 1/2 
size. 

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All the all the numbers I'm 
giving you today is women's 8 

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1/2. 
So it's a very, very light shoe.

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I haven't worn it yet, but I'm 
very excited. 

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I've worn it around the house. 
I haven't run in it and this 

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shoe is popping. 
I'm not sure what the price of 

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the shoe is going to be. 
Actually I can find out. 

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It comes out for purchase online
only at this point, which is 

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going to be mid-december, so mid
the middle of this month kind of

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like right now ish. 
And the price point is going to 

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be $225.00. 
So the last brand from also Asia

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is coming to the US market this 
year is going to be High Racer. 

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High Racer is a brand nobody's 
ever heard of before. 

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It's spelled height Racer. 
Just hello Racer and their 

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shoes, their claim to famous. 
They're engineered for speed. 

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I spoke with the son of the 
owner who was at the Expo giving

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me a tour and they literally 
have every type of shoe from 

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spikes to cushy shoes, but also 
really good looking racing 

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shoes. 
The material that they use in 

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their shoes is pretty 
phenomenal. 

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I mean, I was looking at the 
shoe touching it. 

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It looks really, really legit. 
There's one shoe that has a full

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carbon plate that kind of goes 
around on the outside. 

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And for you guys watching, I'll 
show you that particular shoe. 

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It's not just silver paint. 
It actually is the carbon plate 

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that goes around the shoe. 
So I was very excited to see the

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shoe. 
The shoe that I was able to take

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home for testing. 
This shoe is called the High 

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Wings Pro 1 in the colors red 
purple. 

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Although it looks pink to me, 
the shoe is absolutely 

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phenomenal. 
It's super lightweight, so you 

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can literally see my thumb 
through this and it features a 

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carbon fiber plate that is gold.
So if you're watching, you'll 

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see the gold carbon fiber plate 
in this amazing running shoe. 

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This shoe is so light. 
It's almost see through. 

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I'm going to give you how much 
it weighs. 

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It comes in at exactly 6 oz for 
women's 8 1/2, which is around 

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170 grams, which is phenomenal. 
I can wear it barefooted. 

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It is one piece. 
There is no tongue in it. 

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Honestly, when I was running 
with the shoe this weekend, I 

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ran one of my faster 15 miles, 
probably fast as I've done in a 

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while. 
And I mean, obviously I'm not 

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going to attribute it all to the
shoe, but the shoe felt amazing 

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and I would not hesitate running
in the shoe, running a race in 

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the shoe, running a marathon in 
the shoe, and skipping my 

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beloved Alpha Flice. 
That's how much the shoe really 

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spoke to me. 
I also like the color pattern a 

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lot. 
So you might be seeing me 

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running a marathon in the shoe 
in the future. 

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Whenever I choose to run a 
marathon, that's how much I like

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the shoe. 
Again, the name of this brand is

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called Hey Racer, and the price 
point of this shoe is $180. 

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If you compare that to the price
of the currently Alpha flies at 

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$300 I believe, I mean you're 
saving a lot of money for a shoe

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that is a racing shoe that will 
not last super long. 

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And I don't know, you decide I'm
going to keep running in the 

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shoe and let you guys know how 
it holds up. 

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I'm assuming it's not going to 
hold up any better than any 

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Vapor Alpha Fly because it is 
racing shoe. 

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But I was very excited about 
this brand. 

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They also have the Pasadena 
line, etcetera, where they have,

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you know, Max cushion shoes, the
high wings Max. 

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They have all of this online and
I'm going to probably put that 

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down in the comments. 
So you can also see this brand, 

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which seems very legit. 
So that's it from the running 

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shoes coming to us from Asia to 
the US from Asia. 

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But there is another brand that 
I'm super, super excited to have

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connected with, which is Kip 
Run. 

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Kip Run is a brand that I first 
became familiar with earlier 

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this year when I was in Kenya. 
I saw a bunch of Kip Run 

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athletes and I thought Kip 
Kipchogi kept them. 

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This is a Kenyan brand. 
This is a Kenyan racing team. 

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But it comes out that it is a 
French brand. 

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And the French brand got its 
name, Kip Run, because the 

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French designers were in New 
York cheering on the runners of 

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the New York City Marathon. 
And while they were doing that, 

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they heard people saying keep 
running, keep run, keep run, 

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keep run, get it. 
So Kip Run was developed as a 

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running brand. 
They do have a connection with 

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Kenya. 
They have a Kip Run house 

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because they do a lot of 
outreach to athletes in the 

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country of Kenya and I think 
that's really wonderful. 

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And as you guys know, I'm 
hosting a camp in Kenya and 

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we're definitely going to swing 
by and see the Kipp run house, 

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which I'm very excited about. 
But anyway, back to the brand. 

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The brand is created by 
Decathlon, which is the third 

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largest running distributor. 
It is prominent in Europe, but 

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we don't really have Decathlon 
stores here. 

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So they're doing a completely 
different approach when they're 

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entering the US market and they 
are figuring it all out. 

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But let's talk about their line 
of shoes because they have some 

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very exciting shoes happening as
well. 

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They will have their Max cushion
shoes. 

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So this is basically your 
recovery daily trainer shoe. 

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I like to either run in really 
fast shoes or Max shoes and 

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that's what they have for that. 
Then they will also have their 

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Tempo shoe, which is a Kip Run 
Tempo, which I cannot show you 

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because I don't have it in front
of me, as well as the Kip Run 

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Elite. 
The Kip Run Elite is their 

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racing shoe which has a carbon 
fiber plate, a 39mm stack with a

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5mm drop. 
They listed as a 215g shoe, 

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which translates into a 6.55 oz 
shoe or 186 grams in a size 8 

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1/2 in women. 
I'm sorry, in size 8IN women 

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they do not have half sizes. 
But what we found and what 

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they've been finding 
consistently is that if you have

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a shoe that doesn't have half 
sizes, you were the smaller size

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for racing and for your easy 
runs, you were the bigger size. 

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So I got a nine in the Max 
Christian shoe and A8 in the 

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Elite Racing shoe. 
So last but not least, when it 

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comes to brands coming to the US
market, we're going to talk 

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about Deodora. 
But Deodora has already been 

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doing it for the last, I think 
couple of years. 

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And we've already tested Deodora
shoes and they're doing good. 

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They're doing really good. 
I was very excited to meet with 

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them and see what is new, what's
coming out. 

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Theodora has a spike that is 
coming out, and one of our 

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testers is a 229 marathoner who 
does workouts on the track, and 

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he's going to be testing that 
alleged fastest spike in the 

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world. 
So I'm very excited to hear how 

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that goes for him. 
Other than that, they are coming

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out with the Gara 3 in the near 
future, as well as some other 

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models that are under embargo 
that we are not talking about 

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nor showing you today. 
They also have the chair of 

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Wheel 2, which is a neutral 
daily trainer, as well as the V 

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Gorda 4 coming out. 
And we're excited for that. 

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And stay tuned for Theodora. 
Theodora is doing a lot of great

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things. 
And yeah, so that's basically it

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for shoes that are coming into 
the US market. 

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I'm probably most excited about 
the 910 shoes, the high racers 

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as well as and tests. 
And I can't wait to see what 

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they do. 
Another shoe that is not AUS 

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brand and it's not coming to the
yes, because it's already been 

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here. 
But I definitely want to just 

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throw it in here for those of 
you guys that are looking for 

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fast shoes. 
The Mizuno per web Pure is a 

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shoe that is coming out and it's
going to come out very soon. 

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At 4.8 oz. 
This shoe is paperweight, so 

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that's definitely going to be a 
good and fast competitor for 

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those of you guys that run fast.
We have our fast testing person 

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checking out that shoe as well 
for you guys. 

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And we'll do a review on our 
YouTube channel for you guys as 

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well. 
So that's basically it for trend

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#1 of brands coming into the US 
market that a lot of them we've 

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never heard of before. 
We had never heard of 910. 

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We had never heard of Hwy. 
So we hadn't heard of Anti, we 

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hadn't heard of 361. 
So alone right there you have 4 

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markets that are going to be 
creating competition and 

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00:15:39,760 --> 00:15:43,280
creating, as you already saw, as
I already told you, these carbon

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plated racing shoes that are 
going to be a lot cheaper than 

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what's out on the market now. 
So that's, that's very exciting.

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Now for the second part of let's
talk about some super cushy 

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shoes that I I love having 
anything cushy on my feet when 

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I'm not going fast. 
And so there are some brands 

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that I had never heard about. 
One of them is the brand Rad Rad

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is a brand that started in the 
UK and they started by having 

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shoes that were for CrossFit and
now they're breaching over and 

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coming over to running and 
they're also establishing 

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themselves in California. 
One of their shoes is the UFO 

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and it kind of looks like a UFO.
It's a super stacked trainer. 

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It has a dual P backs midsole 
and it is super cushy. 

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I mean, the shoe has so much 
stack. 

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I don't even know what the stack
height is. 

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And it's beautiful. 
It has a very consistent rocker.

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Basically you're putting it down
and it just keeps rocking, kind 

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00:16:34,640 --> 00:16:36,840
of like a ball going back and 
forth. 

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00:16:37,120 --> 00:16:39,360
It's kind of cool. 
I tried it on while I was in 

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Texas and I loved running in it.
So I've been running my easy 

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runs in the shoe and it just 
feels really, really good. 

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00:16:45,200 --> 00:16:47,520
It looks different. 
It looks loud and bulky. 

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00:16:47,520 --> 00:16:49,840
They have it in yellow, they 
have it in pink, and they have 

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00:16:49,840 --> 00:16:54,160
it in orange. 
But I'm not one to shy away from

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00:16:54,160 --> 00:16:57,920
bright colors and so the shoe 
has been really cool. 

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00:16:57,920 --> 00:17:00,120
I can't wait to do a full review
for you guys. 

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00:17:00,400 --> 00:17:04,599
This shoe comes in at $200 and 
that $200 is probably going to 

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00:17:04,599 --> 00:17:08,680
be very well spent, $200. 
While I was on the floor and 

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00:17:08,880 --> 00:17:12,040
having them show me through 
their booth, they showed me one 

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00:17:12,040 --> 00:17:13,720
of their shoes. 
One of the wife's had been 

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00:17:13,720 --> 00:17:17,960
running in a shoe and written on
it that she had put 200 miles on

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00:17:17,960 --> 00:17:21,400
the shoe and the shoe did not 
look any different than a shoe 

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00:17:21,400 --> 00:17:23,599
that has been just used a little
bit. 

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00:17:23,599 --> 00:17:26,760
So I think when it comes to 
durability, the shoe is going to

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00:17:26,760 --> 00:17:29,760
be a really good bet and you 
guys should definitely check it 

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00:17:29,760 --> 00:17:31,800
out. 
All right, so let's talk about 

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the next brand that has a shoe 
that is very cushy. 

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00:17:34,360 --> 00:17:37,160
Skechers is a shoe that everyone
knows. 

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00:17:37,160 --> 00:17:40,160
Everyone's heard about Skechers,
but Skechers running is actually

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00:17:40,160 --> 00:17:43,200
a separate entity from the 
regular Skechers. 

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00:17:43,800 --> 00:17:47,720
And Skechers has had a shoe that
I reviewed in this past couple 

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00:17:47,720 --> 00:17:52,280
months, which is the Skechers 
Airburst shoe which I absolutely

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00:17:52,280 --> 00:17:54,600
love. 
It's a easy running shoe that is

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00:17:54,600 --> 00:17:58,480
quite heavy. 
I think it came in at 99.2 ish 

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00:17:58,480 --> 00:18:00,640
oz. 
But I really appreciate the shoe

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00:18:00,640 --> 00:18:03,040
because the shoe is just very 
forgiving. 

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00:18:03,040 --> 00:18:06,680
You can throw it in the washer, 
it lasts forever and it's good 

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00:18:06,680 --> 00:18:08,960
for your easy mouth. 
Feels comfortable, feels like 

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00:18:08,960 --> 00:18:13,640
there's no foot fatigue. 
So this along with the rad shoe,

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00:18:13,640 --> 00:18:18,600
along with my all time favorite,
the Hoka skyward X, which has a 

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00:18:18,600 --> 00:18:21,440
similar feel to the sketcher air
burst. 

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00:18:21,680 --> 00:18:25,640
Those are my go to three running
shoes and it was good to see 

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00:18:25,800 --> 00:18:28,680
that they still have all of 
these shoes on the market. 

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00:18:28,680 --> 00:18:33,600
Hoka is updating and I actually 
have to check my notes because 

356
00:18:33,600 --> 00:18:36,080
I'm not allowed to talk about a 
lot of the embargoed shoes by 

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00:18:36,080 --> 00:18:37,560
Hoka. 
So I'm going to put my foot in 

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00:18:37,560 --> 00:18:40,240
my mouth here and stop right 
here with that. 

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00:18:40,440 --> 00:18:42,920
I know that Skechers still has 
the air burst because they 

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00:18:42,920 --> 00:18:44,720
basically just came out with 
them and they're going to come 

361
00:18:44,720 --> 00:18:47,600
out with a slip inversion with a
heel color is just a little bit 

362
00:18:47,600 --> 00:18:51,120
more stiff so you can just slip 
into the shoe without trampling 

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00:18:51,120 --> 00:18:53,240
down the back. 
So that's what they have coming 

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00:18:53,240 --> 00:18:56,160
out on the market. 
Skechers also has some other 

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00:18:56,160 --> 00:18:58,920
shoes and it's definitely worth 
it to check their website. 

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00:18:58,920 --> 00:19:03,360
So I'm going to wrap everything 
up here, put a ribbon around it 

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00:19:03,360 --> 00:19:06,840
because I talked about two 
different 2 trends and you guys 

368
00:19:06,840 --> 00:19:09,440
don't want to be bored with any 
more shoe talk, especially if 

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00:19:09,440 --> 00:19:12,080
you listen to this on the 
podcast, if you're watching this

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00:19:12,080 --> 00:19:16,440
on YouTube, yes, I will have 
more detailed videos on all the 

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00:19:16,440 --> 00:19:18,440
other brands. 
So we have skipped this far. 

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00:19:18,440 --> 00:19:20,680
You know, you have got Puma, 
we've got ASICS, we've got 

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00:19:20,680 --> 00:19:24,040
Mizuno, we've got New Balance, 
Saucony, Track Smith, etcetera. 

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So there will definitely be more
content for that. 

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Thank you so much for tuning in 
and until next time. 

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00:19:34,200 --> 00:19:36,800
Thanks for tuning in. 
For more information, go to 

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00:19:36,800 --> 00:19:42,520
www.marathonrunningpodcast.com 
or check us out on all channels.

