1
00:00:00,080 --> 00:00:02,560
And, you know, the things we're 
saying are, are not easy to do 

2
00:00:02,560 --> 00:00:05,720
though, you know, like was right
now we're on the podcast saying 

3
00:00:05,760 --> 00:00:07,880
as though making a hit is an 
easy thing to do. 

4
00:00:07,880 --> 00:00:09,200
It's not. 
Oh, yeah. 

5
00:00:09,200 --> 00:00:12,200
But we're just kind of telling. 
You I'm which? 

6
00:00:12,200 --> 00:00:14,120
What's the? 
Because no one knows what that 

7
00:00:14,120 --> 00:00:15,600
is. 
Yeah, yeah, that's, that's, 

8
00:00:15,600 --> 00:00:16,720
that's correct. 
That's correct. 

9
00:00:17,120 --> 00:00:18,200
Assistance. 
What is it? 

10
00:00:18,280 --> 00:00:20,240
Yeah, oh, back seat, back seat 
drivers, Yeah. 

11
00:00:20,680 --> 00:00:24,080
Oh, we're being back benched. 
Back back bench drivers man. 

12
00:00:24,280 --> 00:01:00,120
Than your podcast. 
Big bumper. 

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00:01:20,840 --> 00:01:33,320
Yeah, yeah. 
What's up guys? 

14
00:01:33,320 --> 00:01:40,840
And welcome to episode 142 of 
the 30% podcast. 

15
00:01:41,040 --> 00:01:45,240
I go by Alpha. 
My Co host goes by Sam, Ari, 

16
00:01:45,360 --> 00:01:49,080
Jedediah and Sam. 
Thank goodness we're still 

17
00:01:49,080 --> 00:01:51,160
around. 
You know, I thought the world 

18
00:01:51,160 --> 00:01:54,120
was going to end on Saturday, 
but you know, here we are, man, 

19
00:01:54,360 --> 00:01:58,880
you know, delivering another 
podcast for you guys, certain 

20
00:01:58,880 --> 00:02:01,880
people. 
Yo, you didn't. 

21
00:02:01,880 --> 00:02:06,440
You didn't see prophet awards 
his his his church. 

22
00:02:07,960 --> 00:02:10,199
Oh man, listen to Stop with the 
Prophet. 

23
00:02:10,199 --> 00:02:14,720
Literally no. 
But he literally the church said

24
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that the, that, that the, the 
world was ending on August 2nd. 

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So me, I was ready, man. 
I was like, yo, Saturday, it's 

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00:02:23,360 --> 00:02:27,360
it's up, it's up. 
You know, we only got to 141 

27
00:02:27,360 --> 00:02:30,800
episodes of the podcast, but 
thankfully nobody. 

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Knows the. 
Day or the hour? 

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00:02:37,960 --> 00:02:41,120
No one knows the day or the hour
except Propheto Roy. 

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00:02:41,160 --> 00:02:44,040
Propheto Roy and his boys and 
girls. 

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We're back. 
We're back, back. 

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00:02:45,880 --> 00:02:47,120
We're back. 
So now what happens? 

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What happens to a church? 
What what happens to people 

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where you prophecy that the 
world is going to end and then 

35
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the next day you wake up like 
what? 

36
00:02:54,480 --> 00:02:55,960
What do you do? 
What's protocol in that 

37
00:02:55,960 --> 00:02:57,160
situation? 
The congregation. 

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00:02:57,320 --> 00:03:00,080
The congregation will still go, 
and still. 

39
00:03:00,120 --> 00:03:01,280
All right, there's a bit of 
saucing. 

40
00:03:01,440 --> 00:03:06,440
Let's not get to do that because
there's a bit of saucing I get 

41
00:03:06,440 --> 00:03:08,200
to get to need your but. 
Anyway I. 

42
00:03:09,200 --> 00:03:10,440
Know you're ready for that, 
right? 

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00:03:10,440 --> 00:03:16,880
Sam, we we are thankfully still 
here to deliver an amazing 

44
00:03:16,880 --> 00:03:19,960
podcast for you guys. 
I hope you guys have been good. 

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00:03:19,960 --> 00:03:21,920
I hope your weeks. 
Have been progressed. 

46
00:03:23,840 --> 00:03:29,000
Until the next process, Sam, How
are you doing, man? 

47
00:03:30,000 --> 00:03:31,800
I'm. 
Cool, I'm all right. 

48
00:03:31,800 --> 00:03:33,400
I'm cold. 
The temperature just for some 

49
00:03:33,400 --> 00:03:35,440
reason, the temperature just the
day has been cold. 

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00:03:35,440 --> 00:03:37,520
Sun was out. 
It was great. 

51
00:03:37,520 --> 00:03:39,560
And then all of a sudden the 
temperatures dropped, which is 

52
00:03:39,560 --> 00:03:41,720
absolutely terrible. 
It's cold, but I will not 

53
00:03:41,720 --> 00:03:44,800
complain as I complain. 
But yeah, that's cool. 

54
00:03:44,800 --> 00:03:47,200
I'm I'm I'm all right. 
This week feels weird because I 

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00:03:47,200 --> 00:03:50,400
think the past like month I've 
been going out every single week

56
00:03:50,680 --> 00:03:52,600
like twice, maybe for like music
shows. 

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00:03:52,800 --> 00:03:54,400
This past week, I didn't go out 
for nothing. 

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00:03:54,840 --> 00:03:57,480
And I feel so bad, partly 
because there's things I wanted 

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00:03:57,480 --> 00:03:58,720
to go out for, but then I 
couldn't. 

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00:04:01,000 --> 00:04:03,080
Yeah. 
I just, I don't know, I feel, I 

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00:04:03,080 --> 00:04:04,680
feel like I feel like a part of 
my life is. 

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00:04:04,760 --> 00:04:07,360
Missing wow it. 
Just feels weird. 

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00:04:07,760 --> 00:04:11,120
Wow look at the growth man. 
Some has been wearing less and 

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00:04:11,120 --> 00:04:13,840
going out more, but like now he 
feels restricted. 

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00:04:13,840 --> 00:04:14,840
Did you say? 
Wearing. 

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00:04:14,840 --> 00:04:15,760
Wearing less? 
Don't. 

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00:04:15,760 --> 00:04:17,519
Look at me like. 
Did you say wearing less and 

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00:04:17,519 --> 00:04:19,240
going out more? 
Well, you could have just said 

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00:04:19,240 --> 00:04:21,440
someone's been going out more. 
What's the wearing less? 

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00:04:23,240 --> 00:04:25,080
It's the Drake line. 
It's a Drake. 

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Line. 
You don't. 

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All right, all right. 
OK, This is good. 

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This is a building moment. 
This is a building moment. 

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00:04:29,240 --> 00:04:31,560
In, in, in, in this dynamic that
we have. 

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00:04:31,560 --> 00:04:33,800
Good on here. 
Don't you ever use any Drake 

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00:04:33,800 --> 00:04:36,880
lines to refer to me, because 
the life Drake lives and the 

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00:04:36,880 --> 00:04:40,120
life I live are literally 
different. 

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There will be nothing that 
applies to me that will apply to

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00:04:42,520 --> 00:04:46,720
him, apart from music itself. 
Really. 

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00:04:47,280 --> 00:04:50,520
And Dennis, wasn't he talking 
about of of was that meant to 

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00:04:50,520 --> 00:04:53,120
be? 
It's just. 

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00:04:53,120 --> 00:04:56,280
Talking about a human being, 
it's about a human being. 

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00:04:56,600 --> 00:05:00,320
You see now you're, you're 
you're some weird time. 

84
00:05:00,640 --> 00:05:02,320
But no, I've not been wearing 
less than going out more. 

85
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I've actually been wearing more 
and going out more because it's 

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00:05:04,120 --> 00:05:07,320
cold. 
Yeah, layer up, layer up, guys, 

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00:05:07,320 --> 00:05:08,400
it's cold. 
It's cold out there. 

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00:05:08,400 --> 00:05:11,880
Please layer up, layer up. 
I've yeah, I've I didn't do 

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00:05:11,880 --> 00:05:14,560
anything this week musical in 
terms of like shows and whatnot.

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00:05:14,880 --> 00:05:20,040
I missed it. 
But anyway, next week and 

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00:05:20,040 --> 00:05:22,320
there's some good shows coming 
out too, some stuff I really 

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00:05:22,320 --> 00:05:24,040
want to attend. 
There's something coming up with

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00:05:24,040 --> 00:05:26,640
Mass House with Matata in them 
that they've been promoting. 

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00:05:26,640 --> 00:05:29,720
And it looks, it looks like it 
looks like it could be, it looks

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00:05:29,720 --> 00:05:32,600
like it could be, it could be, 
it could be some, it could be 

96
00:05:32,600 --> 00:05:34,480
some. 
So I want to go something. 

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00:05:34,480 --> 00:05:37,520
Who am I? 
It could be something so really.

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00:05:39,080 --> 00:05:41,320
Yeah, it could be some. 
Yeah, it could be some for real 

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00:05:41,320 --> 00:05:42,560
life. 
You have to check, you have to 

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00:05:42,560 --> 00:05:45,560
correct yourself because hip hop
lingo sneaks into it and and we 

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00:05:45,560 --> 00:05:48,600
usually hit on hip hop lingo 
because like, no, you're bro, 

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00:05:48,640 --> 00:05:51,000
you're from Nairobi. 
There's there's nothing anyway, 

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00:05:51,720 --> 00:05:53,680
Yeah, so that's that's been that
it's just been chill week 

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00:05:53,680 --> 00:05:58,160
honestly working. 
How is the New York's the Big 

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00:05:58,160 --> 00:06:00,440
Apple? 
Bro, New York is good, man. 

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00:06:00,440 --> 00:06:02,520
The Big Apple is good. 
Just been working. 

107
00:06:04,640 --> 00:06:11,520
Yeah, and also watching a lot of
media Man 1. 

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I started watching, I started 
rewatching. 

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00:06:13,520 --> 00:06:16,640
I don't know if you ever watched
this show. 

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00:06:16,640 --> 00:06:19,760
It used to be, it was called be 
Batman Beyond. 

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00:06:20,320 --> 00:06:23,160
You know, the the concept, the 
one where like Bruce Wayne is 

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00:06:23,240 --> 00:06:26,320
old. 
Yeah, Bruce, Bruce Wayne is old.

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It's like set in the future. 
And and then there's a kid who's

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00:06:30,480 --> 00:06:33,320
like the new Batman. 
It's actually so dope, man. 

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00:06:33,600 --> 00:06:39,200
I really, I really respect like 
the retrofuturism wave, like of,

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you know, like how people always
used to like the Jetsons, like 

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the whole old idea of what the 
future. 

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00:06:47,440 --> 00:06:48,920
The future is like, yeah, yeah, 
yeah. 

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00:06:48,920 --> 00:06:50,520
Flying cars. 
There's always flying cars in. 

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00:06:50,520 --> 00:06:52,560
There somewhere so yeah, yeah, 
we're. 

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00:06:53,480 --> 00:06:56,640
Just working on drones. 
Yeah, yeah, exactly. 

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00:06:56,640 --> 00:07:00,160
Even even Batman Beyond, this is
so retro futuristic. 

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I just like that aesthetic so 
much. 

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00:07:02,360 --> 00:07:05,800
So just been watching that. 
And then also listen, if you, 

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00:07:05,920 --> 00:07:10,760
if, if you are listening to this
and you're a fan of Love Island,

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00:07:11,200 --> 00:07:17,280
Oh my God, listen, Meg and Dejon
are finally out of the villa. 

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00:07:17,480 --> 00:07:20,320
Like listen, actually, by the 
time you guys are listening to 

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00:07:20,320 --> 00:07:22,000
this, the final has already 
happened. 

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00:07:22,280 --> 00:07:25,120
But who cares? 
Because every, every, every 

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00:07:25,120 --> 00:07:28,480
couple that's left is a good 
couple. 

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00:07:28,480 --> 00:07:32,000
And so I'm actually OK with 
whoever wins, although I 

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00:07:32,000 --> 00:07:35,360
secretly really want Harry and 
Shakira to win. 

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00:07:36,120 --> 00:07:39,360
Listen, the real ones know the 
real ones who are listening to 

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00:07:39,360 --> 00:07:41,640
this podcast, who watch the 
island, they know. 

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00:07:42,000 --> 00:07:44,720
They know only the real ones and
all. 

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00:07:44,920 --> 00:07:48,960
And only the real ones know how 
much we have suffered watching 

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00:07:48,960 --> 00:07:53,960
Meg and Dejon week in, week out.
Talk about oh, but we're 

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00:07:53,960 --> 00:07:57,480
boyfriend and girlfriend. 
Shut up, you're out, you're 

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00:07:57,480 --> 00:07:59,480
gone, you are done, you are 
finished. 

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00:08:00,280 --> 00:08:04,320
Anyway, that's how my week ends.
All right, well. 

141
00:08:05,720 --> 00:08:07,800
Sam, why do you look 
exasperated? 

142
00:08:07,840 --> 00:08:09,680
I'm very passionate about Love 
Island. 

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00:08:10,320 --> 00:08:15,640
It's, it's television, bro. 
It's, it's, it's peak TV. 

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00:08:16,960 --> 00:08:19,360
It's peak TV. 
Not just just, not just, it's 

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00:08:19,360 --> 00:08:23,160
not just drama. 
It's like, listen, everything 

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we've done as humankind, 
creating the television, 

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00:08:27,360 --> 00:08:33,520
discovering electricity, you 
know, technology, everything 

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00:08:33,960 --> 00:08:35,120
that I'll keep to. 
Myself. 

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00:08:39,320 --> 00:08:42,159
Oh, it shakes. 
Cancelled so quickly anyway. 

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00:08:42,159 --> 00:08:46,320
Like even Shakes, Shakespeare, 
Shakespeare perfecting his 

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00:08:46,320 --> 00:08:50,560
craft, you know, creating the 
genre of drama and all that 

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00:08:50,560 --> 00:08:54,280
stuff. 
All of it culminated into Love 

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00:08:54,280 --> 00:08:56,920
Island. 
And I thank everybody for 

154
00:08:56,920 --> 00:08:58,520
working. 
So where do we go from here? 

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00:08:58,720 --> 00:09:00,800
Amazing. 
Where do we go like. 

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00:09:00,880 --> 00:09:06,440
Nowhere, honestly, I don't I 
don't think I don't think human 

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00:09:06,440 --> 00:09:10,440
beings can progress actually 
talking about hope for humanity.

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00:09:10,440 --> 00:09:14,720
Another thing I've been thinking
about a lot is nostalgia. 

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00:09:15,520 --> 00:09:17,800
And this also goes into the 
music industry and we've talked 

160
00:09:17,800 --> 00:09:20,640
about this before, but it's 
really worrying, bro. 

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00:09:21,040 --> 00:09:26,520
I feel like there's this whole 
sentiment that, that the past 

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00:09:26,560 --> 00:09:34,200
was so lit and was so good that 
there's nothing that can top 

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00:09:34,240 --> 00:09:36,360
that. 
Because I keep seeing edits on 

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00:09:36,360 --> 00:09:40,640
TikTok of like music from 2004 
or 2000. 

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00:09:40,640 --> 00:09:44,400
And then they show clips of 
like, yeah, they'll show clips 

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00:09:44,400 --> 00:09:47,800
of like, of like pop culture 
moments in, in that era. 

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00:09:48,240 --> 00:09:52,320
And I'm like, bro, it, it feels 
like, wow, I wish I could go 

168
00:09:52,320 --> 00:09:55,600
back. 
But like, do do you think so how

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00:09:55,600 --> 00:09:58,080
do you feel about that? 
Like it feels a bit like 

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00:09:58,080 --> 00:10:02,560
pessimistic kind of to have that
feeling like there's no, there's

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00:10:02,560 --> 00:10:04,320
nothing to look forward to 
anymore. 

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00:10:04,360 --> 00:10:05,680
I don't know. 
Do you get what I'm trying to 

173
00:10:05,680 --> 00:10:07,280
say? 
Yeah, I do. 

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00:10:07,440 --> 00:10:10,840
It's, I think it's just a result
of how time moves. 

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00:10:10,840 --> 00:10:13,200
I think because like us, we grew
by us. 

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00:10:13,200 --> 00:10:15,200
I mean like menu like 
millennials, we grew up at a 

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00:10:15,200 --> 00:10:17,160
specific time. 
And so that is going to be the 

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00:10:17,160 --> 00:10:19,480
most important thing to us 
because growing up, I mean 

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00:10:19,480 --> 00:10:20,520
there's a whole psychology with 
it. 

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00:10:20,520 --> 00:10:23,840
We're growing up. 
Everything is tied, tied to each

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00:10:23,840 --> 00:10:25,760
other in terms of the things 
that are happening around you 

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00:10:25,760 --> 00:10:27,800
are tied to your emotions. 
And so they're almost always 

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00:10:27,800 --> 00:10:31,960
going to trigger some sort of 
emotion in terms of how you felt

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00:10:31,960 --> 00:10:35,320
it. 
And but the thing about that is 

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00:10:35,640 --> 00:10:40,120
the kids who are growing up 
today, 30 years from now, 15 

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00:10:40,120 --> 00:10:42,920
years from now, are going to be 
feeling the way we feel about 

187
00:10:42,920 --> 00:10:47,200
that time, about this time, 
because it means much to the. 

188
00:10:47,200 --> 00:10:49,440
I mean, it means it means a lot 
to them in that way. 

189
00:10:50,120 --> 00:10:51,440
It's just, it's a cycle that 
keeps happening. 

190
00:10:52,120 --> 00:10:55,800
It's not good stuff, but. 
Not necessarily though the Stone

191
00:10:55,800 --> 00:10:59,520
Age, but not necessarily so. 
So I want to just give like some

192
00:10:59,520 --> 00:11:04,520
push back because like the kids 
who didn't even grow up in like 

193
00:11:04,520 --> 00:11:08,960
that era between 2000 and 2004, 
they like even the the kids who 

194
00:11:08,960 --> 00:11:14,440
are 2021 now, who are born in 
2004, Some of them, their whole 

195
00:11:14,440 --> 00:11:18,400
aesthetic is from the 2000s, a 
time that they didn't even exist

196
00:11:18,400 --> 00:11:20,560
in. 
Yeah, but that's a trend that 

197
00:11:20,800 --> 00:11:23,360
they're functioning off trend. 
There's not necessarily an 

198
00:11:23,360 --> 00:11:26,680
attachment to to that era. 
It's just a trend. 

199
00:11:26,680 --> 00:11:29,560
It looks cool and it looks like 
what people are really 

200
00:11:29,560 --> 00:11:33,000
gravitating to. 
For someone who was actually 

201
00:11:33,080 --> 00:11:35,240
growing up during that period, 
it's more than a trend to them. 

202
00:11:35,240 --> 00:11:40,760
It's more of it's it's life. 
It's lifestyle, yeah, it's their

203
00:11:40,760 --> 00:11:41,960
lifestyle. 
It's their emotions. 

204
00:11:41,960 --> 00:11:45,080
It's, it has more of, more of a 
meaning to it. 

205
00:11:45,400 --> 00:11:46,600
But kids are just following 
trends. 

206
00:11:47,080 --> 00:11:50,120
That's all it is. 
Which which that's a interesting

207
00:11:50,120 --> 00:11:53,240
question because the question I,
I would like to ask, I was 

208
00:11:53,240 --> 00:11:59,440
thinking about it over the 
weekend, is do you think as an 

209
00:11:59,440 --> 00:12:01,520
artist and as someone who is in 
art, fashion? 

210
00:12:01,520 --> 00:12:07,040
I'm talking fashion, I'm talking
dance, I'm talking music, film. 

211
00:12:07,280 --> 00:12:11,600
Do you think as it's do you 
think better is the time I'm 

212
00:12:11,600 --> 00:12:14,280
going to use? 
I think it's better now to 

213
00:12:14,280 --> 00:12:20,560
experience art with the age of 
technology and social media and 

214
00:12:20,560 --> 00:12:23,640
having access to artists and all
of the things. 

215
00:12:23,640 --> 00:12:25,360
Or do you think it would have 
been better back then, when you 

216
00:12:25,360 --> 00:12:28,480
really didn't have access to the
art as much, you only had access

217
00:12:28,480 --> 00:12:30,720
to the mediums that show it to 
you? 

218
00:12:31,080 --> 00:12:35,760
I think access to technology has
ruined everything. 

219
00:12:36,280 --> 00:12:42,360
It has ruined everything. 
So my answer is, I think in the 

220
00:12:43,120 --> 00:12:47,240
onset of technology, like when 
technology was really becoming 

221
00:12:47,280 --> 00:12:48,720
like. 
And when I say technology, I 

222
00:12:48,720 --> 00:12:52,400
also mean like the Internet, 
when the Internet really started

223
00:12:52,400 --> 00:12:55,000
like becoming a part of our 
lives. 

224
00:12:55,400 --> 00:12:58,880
Yeah. 
That period was perfect because 

225
00:12:58,880 --> 00:13:03,000
there was a, there was a nice 
balance between, um, and I'm 

226
00:13:03,000 --> 00:13:05,120
talking about this period 
between like, let's say the year

227
00:13:05,120 --> 00:13:10,560
2000 and the year 2008. 
It where it was just like the 

228
00:13:10,560 --> 00:13:14,600
Internet is still bubbling up. 
So we're still coming from, oh, 

229
00:13:14,600 --> 00:13:18,240
this is how we listen to music 
on like we watch music videos on

230
00:13:18,240 --> 00:13:23,640
MTV or we go out and and listen 
to music or you go to you go to 

231
00:13:23,640 --> 00:13:29,000
a shop and you buy CDs and 
vinyls and also you're also like

232
00:13:29,280 --> 00:13:33,640
consuming content via the 
Internet, but not as much as you

233
00:13:33,640 --> 00:13:36,560
are now. 
It's not it's not easily 

234
00:13:36,560 --> 00:13:41,440
accessible because not everyone 
has access to fast Internet. 

235
00:13:41,640 --> 00:13:46,760
I think that period was just, it
was phenomenal. 

236
00:13:47,080 --> 00:13:50,600
And that was the peak. 
Right now, it's horrible. 

237
00:13:50,800 --> 00:13:56,520
This like the access we have to 
music is so instantaneous. 

238
00:13:56,760 --> 00:13:59,400
Like you get celebrities and to 
artists. 

239
00:13:59,600 --> 00:14:01,400
Yeah. 
And exactly. 

240
00:14:01,640 --> 00:14:05,760
And there's so much of it, you 
get option paralysis. 

241
00:14:05,760 --> 00:14:09,080
You don't know what to listen to
because there's just so much. 

242
00:14:09,200 --> 00:14:12,360
It's everywhere. 
Like you don't know what to 

243
00:14:12,360 --> 00:14:15,120
decide to listen to at this 
point. 

244
00:14:15,120 --> 00:14:18,920
You at, at some point you, you, 
you need people to tell you what

245
00:14:18,920 --> 00:14:23,480
to listen to because, because if
they don't, then you'll just be 

246
00:14:23,480 --> 00:14:27,720
lost in this cesspool of, of, 
of, of art. 

247
00:14:28,000 --> 00:14:30,440
And, and, and, and we're, it's 
not going to get better. 

248
00:14:30,440 --> 00:14:35,200
It's only going to get worse. 
So I think we just need to to to

249
00:14:35,200 --> 00:14:43,840
to actively try as hard as we 
can to revert to consuming media

250
00:14:44,480 --> 00:14:50,000
in more physical mode. 
So you think like like part of 

251
00:14:50,000 --> 00:14:51,560
the? 
Of the Internet and. 

252
00:14:51,880 --> 00:14:56,400
Frank's Frank Sinatra and Frank 
Sinatra and Charlie Chaplin and 

253
00:14:56,400 --> 00:15:00,160
you know those the the black and
white age like you think they. 

254
00:15:00,720 --> 00:15:03,360
Yeah. 
They think that they enjoyed art

255
00:15:03,360 --> 00:15:07,040
more than we would here because 
we just have so much access into

256
00:15:07,040 --> 00:15:10,280
how the art is created. 
And it just kind of takes away 

257
00:15:10,280 --> 00:15:13,960
some of that, some of the 
novelty in art. 

258
00:15:13,960 --> 00:15:16,480
But then, isn't art also on the 
other side of that thought? 

259
00:15:16,480 --> 00:15:19,280
Isn't art just supposed to be a 
reflection of human beings? 

260
00:15:19,280 --> 00:15:23,760
Just human beings reflecting 
their thoughts and ideas back to

261
00:15:24,600 --> 00:15:26,320
themselves? 
It is. 

262
00:15:26,840 --> 00:15:29,520
It is. 
Art is definitely a reflection 

263
00:15:29,520 --> 00:15:34,040
of the times. 
But I think even if you compare 

264
00:15:34,040 --> 00:15:38,560
analog and digital modes of 
listening to music, Sam, Right. 

265
00:15:38,640 --> 00:15:43,520
Yeah, Everybody knows when you 
listen to music on a vinyl, it 

266
00:15:43,520 --> 00:15:46,160
sounds so much. 
Better. 

267
00:15:46,160 --> 00:15:50,280
That's propaganda. 
It's not, it's not that's that's

268
00:15:50,280 --> 00:15:52,800
that's big. 
It's not that's big, big vinyl. 

269
00:15:52,800 --> 00:15:58,560
Oh my God, Oh my God, it's it's 
so, so, so so do you know why 

270
00:15:58,760 --> 00:16:04,480
you see the digital music is 
digital stuff is zeros and ones,

271
00:16:04,480 --> 00:16:08,840
right? 
The reason analogue music is 

272
00:16:08,880 --> 00:16:12,360
analogue is because like it's, 
it's made manually. 

273
00:16:12,360 --> 00:16:16,080
It's through the etching of like
those grooves and the the way 

274
00:16:16,080 --> 00:16:19,600
it's read by those magnet 
whatever's like on the vinyls 

275
00:16:19,600 --> 00:16:23,960
and stuff like that. 
And so there's way more like 

276
00:16:24,000 --> 00:16:28,640
information. 
How do I describe this? 

277
00:16:29,280 --> 00:16:32,960
There's way more information in 
that music than digital music, 

278
00:16:32,960 --> 00:16:37,160
because digital music is kind of
limited by the zeros and ones 

279
00:16:37,560 --> 00:16:41,440
and stuff like that. 
And, and so you get way more 

280
00:16:41,440 --> 00:16:46,960
detail with, with analog modes 
of, of listening to music. 

281
00:16:47,440 --> 00:16:51,640
The reason I'm saying this is I 
think even the way music was 

282
00:16:51,640 --> 00:16:57,600
created back in the day, it was 
just more wholesome they didn't 

283
00:16:57,600 --> 00:16:59,200
have access to. 
You. 

284
00:16:59,560 --> 00:17:02,760
See us, we have DWS. 
Yeah, we have DWS. 

285
00:17:02,760 --> 00:17:06,480
We have bro 300 tracks to do 
whatever. 

286
00:17:06,839 --> 00:17:12,520
You could put one high. 
Hat they had 4 tracks they had 

287
00:17:12,520 --> 00:17:15,240
they had two tracks, they had 4 
tracks, they had 8 tracks. 

288
00:17:16,119 --> 00:17:20,920
Making the music was, was, it 
was like so special. 

289
00:17:21,240 --> 00:17:24,319
It was so special. 
Like people, people didn't have 

290
00:17:24,319 --> 00:17:28,880
the luxury to just like sit 
around and just like mess around

291
00:17:28,880 --> 00:17:32,320
and on when no, when they were 
making music, they were making 

292
00:17:32,320 --> 00:17:35,640
music because they had finite 
resources and, and, and, and 

293
00:17:35,640 --> 00:17:37,400
they had to just work with what 
they had. 

294
00:17:37,520 --> 00:17:40,640
And so when they made music, 
they really put their heart and 

295
00:17:40,640 --> 00:17:44,320
soul into that stuff, man. 
Because bro, you only have 4 

296
00:17:44,320 --> 00:17:46,080
tracks. 
You only have this amount of 

297
00:17:46,080 --> 00:17:48,120
time to make it. 
You know what I mean? 

298
00:17:48,400 --> 00:17:52,800
So I think, I think things were 
actually genuinely slightly 

299
00:17:52,800 --> 00:17:56,120
better back in the day. 
Right now it's it's just kind of

300
00:17:56,120 --> 00:18:01,960
like anyone is doing music, like
anybody in your mom can make 

301
00:18:01,960 --> 00:18:03,680
music. 
Nowadays, yeah, there's a 

302
00:18:03,680 --> 00:18:05,440
grandma following. 
There's a grandma following. 

303
00:18:05,520 --> 00:18:08,440
So who's DJ? 
She's a DJ and she puts like, I 

304
00:18:08,440 --> 00:18:11,520
think she just, she's, she's a 
promoter, not really a DJ. 

305
00:18:11,520 --> 00:18:15,200
But then yeah, everyone and the 
grandma literally can make 

306
00:18:15,200 --> 00:18:17,640
music. 
Shout out to grandmas man. 

307
00:18:17,880 --> 00:18:19,480
Shout out to Grandma. 
Shout out to grandmas. 

308
00:18:19,800 --> 00:18:22,160
See, I don't I'm not the only 
one who does the random 

309
00:18:22,160 --> 00:18:24,880
shoutouts so. 
Grandmas deserve shoutouts. 

310
00:18:25,000 --> 00:18:27,880
Grandmas deserve shoutouts, man.
No, they do, but like, I'm not 

311
00:18:27,880 --> 00:18:31,720
the only one who does it. 
Anyway, music is, is is fun. 

312
00:18:31,720 --> 00:18:34,440
I guess it's whatever age you're
in, you'll listen to music and 

313
00:18:34,440 --> 00:18:36,480
the people who are in the 
future, who have their music 

314
00:18:37,000 --> 00:18:40,120
implanted and streamed directly 
to their brains will think that 

315
00:18:40,120 --> 00:18:42,920
us, we have it good with 
Spotify, just like we think that

316
00:18:42,920 --> 00:18:47,200
the other people had it good 
with just theatres and operas, 

317
00:18:47,200 --> 00:18:50,240
whatever. 
Oh yeah, definitely. 

318
00:18:50,320 --> 00:18:51,720
OK. 
Actually, you're right. 

319
00:18:51,960 --> 00:18:54,880
Because people in the future 
would probably think we had it 

320
00:18:54,920 --> 00:18:55,640
better. 
We just. 

321
00:18:55,640 --> 00:18:57,400
And that's what I was talking 
about when you were asking that 

322
00:18:57,400 --> 00:18:59,520
question in terms of it's just 
generational, It's what means 

323
00:18:59,680 --> 00:19:01,520
the most to us. 
It's just it goes by 

324
00:19:01,520 --> 00:19:03,680
generations. 
I don't know if there's a golden

325
00:19:03,680 --> 00:19:05,200
age per SE. 
That would be weird. 

326
00:19:05,680 --> 00:19:11,320
Speaking of generations, there's
been a generational divide on 

327
00:19:11,320 --> 00:19:18,400
the Internet. 
So Genghatone artist Parotti has

328
00:19:18,400 --> 00:19:22,680
been going at Toxic Ali for the 
past week also. 

329
00:19:22,680 --> 00:19:27,200
I don't even know why he's doing
this like so consistently. 

330
00:19:27,440 --> 00:19:30,400
I don't know what it is about 
toxic Ali that has just like 

331
00:19:30,560 --> 00:19:35,880
rubbed bro the wrong way. 
But as you guys know, toxic Ali 

332
00:19:35,880 --> 00:19:40,120
right now is on a run, you know,
like he's he's actually, I think

333
00:19:40,120 --> 00:19:44,080
it's safe to say he's the artist
in Kenya with the most hype 

334
00:19:44,080 --> 00:19:47,360
around him. 
I think that's just like a 

335
00:19:47,360 --> 00:19:51,400
sensible thing to say aside from
BN, of course, but like in terms

336
00:19:51,400 --> 00:19:55,400
of just like the the upcoming, 
like new whatever, like toxic 

337
00:19:55,400 --> 00:20:00,240
really Cali is the guy and 
parote last week. 

338
00:20:00,480 --> 00:20:02,920
And this is this frustrates me 
so much. 

339
00:20:03,400 --> 00:20:07,000
I feel like things always happen
after we do the podcast, after 

340
00:20:07,000 --> 00:20:10,560
we do the podcast, news always 
happens and then now we have to 

341
00:20:10,560 --> 00:20:13,000
wait a week to talk about it. 
It infuriates me. 

342
00:20:13,000 --> 00:20:18,800
But anyway, so after we did last
week's podcast, there was a 

343
00:20:18,800 --> 00:20:22,720
whole thing about Toxic 
lyrically saying that. 

344
00:20:23,040 --> 00:20:26,960
Your artist need to chill about 
asking for collabs. 

345
00:20:27,120 --> 00:20:29,600
Like he's he's basically was 
just saying like, you know, if 

346
00:20:29,600 --> 00:20:32,760
it happens, it happens. 
But like, you know, that just 

347
00:20:32,760 --> 00:20:37,360
can't be the whole conversation 
that we're having day in, day 

348
00:20:37,360 --> 00:20:40,040
out, asking me for collabs, 
asking me for collabs. 

349
00:20:40,320 --> 00:20:46,360
And then Parotti comes and says,
bro, you're being prideful. 

350
00:20:46,360 --> 00:20:51,040
Like you think you'll be hot 
forever but just me this shit. 

351
00:20:51,040 --> 00:20:56,120
Comes and goes. 
Like, yeah, you just got here, 

352
00:20:56,120 --> 00:20:59,080
like, honestly. 
And Parrotti has the experience.

353
00:20:59,080 --> 00:21:01,880
Parroti has been around for like
4 or five years, you know what I

354
00:21:01,880 --> 00:21:04,760
mean? 
So Toxiclicali goes back on the 

355
00:21:04,760 --> 00:21:06,960
Internet and says he's not being
prideful. 

356
00:21:07,600 --> 00:21:13,120
He's actually just, you know, 
he'd, he'd never like, he'd 

357
00:21:13,120 --> 00:21:16,120
never, like, express himself 
that way anyway. 

358
00:21:16,560 --> 00:21:21,120
But Parrotti is kind of like 
insistent that, you know, toxic 

359
00:21:21,120 --> 00:21:23,720
lyrically is in the wrong here 
and he just needs to humble 

360
00:21:23,720 --> 00:21:26,520
himself a little bit more. 
So I wanted to ask you some, do 

361
00:21:26,520 --> 00:21:31,000
you think Toxic lyrically needs 
to humble himself a little bit 

362
00:21:31,000 --> 00:21:37,960
more or is he right in in in 
what he was saying initially? 

363
00:21:38,160 --> 00:21:40,320
This is a conversation, I think 
about perception. 

364
00:21:40,600 --> 00:21:43,800
Perception in perception in 
music is everything. 

365
00:21:44,960 --> 00:21:50,480
Perception in music is 
everything because once speaking

366
00:21:51,280 --> 00:21:57,360
from like just music itself, 
once you get a hit and all eyes 

367
00:21:57,360 --> 00:22:02,160
on you, you're perceived as the 
important one. 

368
00:22:02,160 --> 00:22:04,400
You're you're perceived as 
what's important in the moment. 

369
00:22:04,400 --> 00:22:09,040
The spotlight is on you and the 
industry's eyes and everything 

370
00:22:09,040 --> 00:22:10,400
on you. 
So you're important. 

371
00:22:12,280 --> 00:22:16,040
That creates a weird, it just 
creates a weird thing where now 

372
00:22:16,040 --> 00:22:20,360
all of a sudden you might be 
viewed higher and better and 

373
00:22:20,360 --> 00:22:22,760
what do you call more, more 
successful than you are just 

374
00:22:22,760 --> 00:22:24,640
because of that? 
That whole thing of the 

375
00:22:24,640 --> 00:22:33,520
spotlight is on you. 
And so the different ideas and I

376
00:22:33,520 --> 00:22:35,280
don't even know the right term 
to it, but it just, it just 

377
00:22:35,280 --> 00:22:38,040
makes everything weird because 
now people like, because there's

378
00:22:38,040 --> 00:22:39,560
people who have have they've 
just been chilling. 

379
00:22:39,560 --> 00:22:41,760
Then they get a hit and all of a
sudden they're completely 

380
00:22:41,760 --> 00:22:44,080
inaccessible. 
All of a sudden now is talk to 

381
00:22:44,080 --> 00:22:46,160
my manager. 
All of a sudden is now I'm not 

382
00:22:46,160 --> 00:22:47,640
doing any features. 
And I'm not saying this is 

383
00:22:47,640 --> 00:22:49,120
toxic. 
I'm just going to, I'm not doing

384
00:22:49,120 --> 00:22:51,440
any features. 
I just really and, and people 

385
00:22:51,640 --> 00:22:53,400
and people, people try and make 
it different things. 

386
00:22:53,480 --> 00:22:55,160
I'm just trying to focus on me 
right now. 

387
00:22:55,160 --> 00:22:57,480
I'm on a run and just I just 
want to and you know, he's 

388
00:22:57,480 --> 00:23:01,280
trying to sign you. 
Some the no, some the worst I've

389
00:23:01,280 --> 00:23:02,880
ever been told is I don't have 
the. 

390
00:23:07,040 --> 00:23:09,960
Oh, Messi, that's that. 
That one is disrespectful, 

391
00:23:09,960 --> 00:23:11,640
though. 
That one is just as what do you 

392
00:23:11,640 --> 00:23:14,240
mean you don't have the mentor? 
What do you mean go get it? 

393
00:23:14,400 --> 00:23:15,720
Go get where do you where do 
they go? 

394
00:23:15,720 --> 00:23:18,320
Get that mentor? 
So the perception is everything.

395
00:23:18,320 --> 00:23:23,240
So once you're hot now and the 
people with the best perceptions

396
00:23:23,240 --> 00:23:27,040
of the people with the power, so
now him as an artist, it can be 

397
00:23:27,040 --> 00:23:29,240
like can go. 
You know what, no, I'm not. 

398
00:23:29,240 --> 00:23:30,920
I don't want to. 
I'm not going to do features and

399
00:23:30,920 --> 00:23:33,800
you can't say anything about it.
You really can't say anything 

400
00:23:33,800 --> 00:23:35,800
about it. 
It looks salty when you now come

401
00:23:35,800 --> 00:23:39,960
back, like priority goes back as
I say, no farm or you think, you

402
00:23:39,960 --> 00:23:43,000
know, like you just got here 
that that whole discourse, it 

403
00:23:43,000 --> 00:23:48,560
looks it comes off as salty. 
But then on either side, I think

404
00:23:48,560 --> 00:23:55,320
they both probably have some 
sort of skin in the game, some 

405
00:23:55,320 --> 00:23:58,040
sort of truth to to what they're
saying, because toxic could be 

406
00:23:58,040 --> 00:23:59,800
like, listen, man. 
And in his mind, he might be 

407
00:23:59,800 --> 00:24:01,520
trying to play it off humble. 
We don't know, right? 

408
00:24:01,520 --> 00:24:03,520
He might be trying to play it 
off humble And but in his mind, 

409
00:24:03,520 --> 00:24:06,120
it's like, I probably have a 
goal and my goal is to do this, 

410
00:24:06,120 --> 00:24:08,240
do this, do this. 
Maybe he wants to do features 

411
00:24:08,240 --> 00:24:10,720
and just genuinely can't do the 
features right now or whatever 

412
00:24:10,720 --> 00:24:13,400
it is. 
But that's always going to be 

413
00:24:13,400 --> 00:24:14,720
looked at. 
The moment you get that 

414
00:24:14,720 --> 00:24:17,520
perception and all the eyes are 
on you, just by nature of how 

415
00:24:17,520 --> 00:24:20,400
things function, that's going to
be looked at as, yeah, you're 

416
00:24:20,400 --> 00:24:22,800
just trying to send me like, you
don't have the mental capacity 

417
00:24:22,800 --> 00:24:24,080
now. 
You're just, you're just all 

418
00:24:24,080 --> 00:24:25,040
right, cool. 
You know? 

419
00:24:25,720 --> 00:24:27,400
Is there a right and a wrong in 
this situation? 

420
00:24:27,400 --> 00:24:28,720
What do you think? 
Do you think there's a right and

421
00:24:28,720 --> 00:24:30,960
a wrong in this situation? 
I don't know if there is. 

422
00:24:31,280 --> 00:24:32,280
What's the nature of how things 
are? 

423
00:24:32,520 --> 00:24:34,920
Even before we get there, do you
think, do you think Parote is 

424
00:24:34,920 --> 00:24:36,960
cloud chasing a little bit 
because that's what people have 

425
00:24:36,960 --> 00:24:38,760
been saying? 
Yo first can we? 

426
00:24:38,960 --> 00:24:41,920
Can we just? 
Like why is parote so can we? 

427
00:24:41,920 --> 00:24:45,920
Retire cloud chasing because now
whenever anyone does anything in

428
00:24:45,920 --> 00:24:49,520
the public eye and on social 
media that may not rob well with

429
00:24:49,720 --> 00:24:52,120
with you, all of a sudden it's 
cloud chasing. 

430
00:24:52,120 --> 00:24:54,320
Cloud chasing is a specific town
for a specific thing. 

431
00:24:54,320 --> 00:24:56,920
It's going on the Internet with 
the intention of getting 

432
00:24:59,120 --> 00:25:02,560
attention of seeking attention. 
I don't think priority would be 

433
00:25:02,560 --> 00:25:04,560
in the term place where he'll be
cloud chasing. 

434
00:25:04,560 --> 00:25:08,000
I just I've never seen it from 
him so I would I could maybe I 

435
00:25:08,000 --> 00:25:11,440
could be wrong, but cloud 
chasing is really stop using 

436
00:25:11,440 --> 00:25:12,400
cloud chasing for everything 
man. 

437
00:25:12,400 --> 00:25:14,200
Just because you don't agree 
with someone on the Internet 

438
00:25:14,200 --> 00:25:17,600
doesn't mean that cloud chasing.
My favorite new term on the 

439
00:25:17,600 --> 00:25:21,600
Internet is adding the word 
maxing or adding the word 

440
00:25:21,600 --> 00:25:27,320
morguing to things. 
Which is farming over with 

441
00:25:27,320 --> 00:25:29,840
because it used to be farming 
before it's farming over with. 

442
00:25:30,880 --> 00:25:32,720
Oh, farming is old. 
Farming is. 

443
00:25:32,760 --> 00:25:36,320
Old, that was like. 
Adding mugging and maxing to 

444
00:25:36,440 --> 00:25:39,400
things keep. 
Up man, I'm saying I can't kill.

445
00:25:40,720 --> 00:25:47,960
The yeah so so some people would
say toxic critical is cloud 

446
00:25:47,960 --> 00:25:51,320
maxing. 
Cloud maxing that actually has a

447
00:25:51,320 --> 00:25:53,600
ring to it. 
Cloud maxing is a fire word. 

448
00:25:54,040 --> 00:25:56,960
Cloud maxing is it 2 XS. 
It's just the one. 

449
00:25:56,960 --> 00:26:00,880
It's just the 1X. 
Yeah, 2X. 

450
00:26:01,080 --> 00:26:02,760
Yeah, that makes it. 
Look so much harder. 

451
00:26:02,760 --> 00:26:04,480
I knew it. 
Yeah, Cloud Maxim is fired. 

452
00:26:05,680 --> 00:26:08,600
So who so who's in the wrong and
who's on the right? 

453
00:26:08,600 --> 00:26:15,200
So I I, I kind of side with with
toxic really Cali here because 

454
00:26:15,200 --> 00:26:19,680
you have to think about it some 
He's in a position where like 

455
00:26:21,520 --> 00:26:25,480
just think about how many people
are asking for favours. 

456
00:26:25,680 --> 00:26:27,000
Yeah, at this. 
Moment. 

457
00:26:27,040 --> 00:26:29,120
This time, everyone wants to be 
attached to it. 

458
00:26:30,040 --> 00:26:34,440
It's good. 
It's it's going to be so hectic 

459
00:26:34,600 --> 00:26:38,680
in his camp. 
Everybody and their mom wants a 

460
00:26:38,680 --> 00:26:40,720
toxic lyricali. 
Wants a. 

461
00:26:40,720 --> 00:26:46,360
Toxicali feature they were 
exactly they want a toxicali 

462
00:26:46,360 --> 00:26:49,600
video, they want a toxicali 
endorsement, they want a 

463
00:26:49,600 --> 00:26:53,840
toxicali this and that and the 
3rd and I'm sure like it's it's 

464
00:26:53,840 --> 00:26:59,360
stressful and whatever he does, 
he's not going to be able to 

465
00:26:59,360 --> 00:27:03,880
like satisfy everybody. 
Everybody's going to like. 

466
00:27:04,520 --> 00:27:07,920
Yeah. 
Feel that type of way no matter 

467
00:27:07,920 --> 00:27:10,320
what he he decides to do. 
Yeah. 

468
00:27:10,720 --> 00:27:14,040
And so in my opinion, I think he
needs to be really picky but 

469
00:27:14,040 --> 00:27:15,960
also really smart about how he 
moves. 

470
00:27:16,440 --> 00:27:19,360
I don't think he needs to be 
rude. 

471
00:27:19,760 --> 00:27:22,040
He doesn't. 
I don't want him to start being 

472
00:27:22,040 --> 00:27:28,400
like snobby or or or not. 
You know, there's this trend on 

473
00:27:28,400 --> 00:27:32,040
TikTok about how like you're 
going to switch up on your day 

474
00:27:32,040 --> 00:27:34,200
ones when you make money and 
everyone is like, yeah, we're 

475
00:27:34,200 --> 00:27:38,520
just going to switch up. 
But no, I wouldn't want him to 

476
00:27:38,520 --> 00:27:43,920
switch up on like his people or 
just switch up on on on what 

477
00:27:44,320 --> 00:27:49,040
made him who he is today. 
But I do understand not being 

478
00:27:49,040 --> 00:27:51,240
able to collaborate with 
everybody. 

479
00:27:51,560 --> 00:27:57,560
You know, some artists is like, 
you know, you like some you 

480
00:27:57,560 --> 00:28:03,640
might have been in let's say, 
let's say you're you're in the 

481
00:28:03,640 --> 00:28:08,480
come up, right, And and there 
might be some artists who you 

482
00:28:08,480 --> 00:28:12,360
knew in in your hood and they 
were making music. 

483
00:28:12,360 --> 00:28:14,800
But then you everything just 
started working out, right? 

484
00:28:15,320 --> 00:28:19,080
And those artists kind of stayed
at the same level, right? 

485
00:28:19,080 --> 00:28:20,600
They didn't really. 
Yeah, they didn't. 

486
00:28:20,920 --> 00:28:22,760
They didn't leave. 
The hood, their career, they 

487
00:28:22,760 --> 00:28:24,520
didn't even really. 
Yeah. 

488
00:28:24,520 --> 00:28:29,240
And then or no, or they just 
didn't work on their craft as 

489
00:28:29,240 --> 00:28:32,520
much, right. 
And so they kind of stagnated. 

490
00:28:32,920 --> 00:28:36,200
And then now, just because you 
all knew each other, like this 

491
00:28:36,200 --> 00:28:39,400
person is asking you to do a 
feature on a song. 

492
00:28:39,920 --> 00:28:44,000
But bro, you're a different 
person at this point in time and

493
00:28:44,920 --> 00:28:49,400
you kind of stayed the same. 
Like it might not make the most 

494
00:28:49,400 --> 00:28:52,560
sense for me right now and I 
know that sounds very mean. 

495
00:28:52,640 --> 00:28:55,400
I mean, that does make sense. 
But yeah, you can't. 

496
00:28:55,560 --> 00:28:58,280
That does make sense. 
You can't just work with. 

497
00:28:59,000 --> 00:29:00,120
It doesn't make sense. 
I'm. 

498
00:29:00,120 --> 00:29:01,840
Saying it makes sense. 
It makes it makes sense. 

499
00:29:01,960 --> 00:29:05,480
It's you've moved. 
Yeah, you can't just work with 

500
00:29:05,480 --> 00:29:07,280
every. 
Yeah, you can't just work with 

501
00:29:07,280 --> 00:29:10,800
everybody just because like 
you're. 

502
00:29:12,080 --> 00:29:14,600
It feels very handouty. 
It feels like I'm giving you a 

503
00:29:14,600 --> 00:29:16,440
handout. 
It feels like, like you just 

504
00:29:16,440 --> 00:29:23,160
want to attach yourself to me 
now because I am who I am and, 

505
00:29:23,160 --> 00:29:30,200
and, and the eyes are on me. 
And not necessarily because we 

506
00:29:30,200 --> 00:29:32,720
came from the same spot. 
But I also do understand that 

507
00:29:32,720 --> 00:29:36,080
people who just like, they 
switch up, like the switch up is

508
00:29:36,080 --> 00:29:37,320
real. 
The switch up happens more often

509
00:29:37,320 --> 00:29:39,800
I think than the other thing. 
What do you understand? 

510
00:29:39,800 --> 00:29:41,080
Wait, what do you mean? 
Do you understand? 

511
00:29:41,680 --> 00:29:45,560
I no, I, I, I understand that 
the switch off happens. 

512
00:29:45,600 --> 00:29:52,960
I understand that that people, 
people do a lot of just once I 

513
00:29:52,960 --> 00:29:57,200
am him. 
I am, I'm him and I'm going to 

514
00:29:57,200 --> 00:29:59,480
say what's up to you? 
Like when I see you, but you 

515
00:29:59,480 --> 00:30:00,720
still have to buy tickets to the
show. 

516
00:30:01,160 --> 00:30:03,000
That happens a lot. 
We just people just never talk 

517
00:30:03,000 --> 00:30:06,920
about it. 
But again, this whole thing is 

518
00:30:06,920 --> 00:30:10,120
about it's for me, it's about 
perception because then now as 

519
00:30:10,120 --> 00:30:13,320
an artist, like just speaking 
about the industry, I feel like 

520
00:30:13,320 --> 00:30:16,040
as an artist, the moment you get
like a look like toxic lyric 

521
00:30:16,160 --> 00:30:19,320
lyric Ali has did I did I say 
that already? 

522
00:30:19,320 --> 00:30:23,080
Lyric Ali? 
Like once you get that look, he 

523
00:30:23,400 --> 00:30:28,480
you then have to manage your 
perception in in in the 

524
00:30:28,480 --> 00:30:30,400
industry. 
You have to start. 

525
00:30:31,320 --> 00:30:34,560
You can't just you can't just be
going to everyone and anyone and

526
00:30:34,560 --> 00:30:36,720
then be operating and moving in 
the same way. 

527
00:30:36,840 --> 00:30:41,440
Like you've gone up a level and 
with going up a level that 

528
00:30:41,440 --> 00:30:44,320
brings a little bit more 
responsibilities and just 

529
00:30:44,320 --> 00:30:46,040
different things you have to do 
to advance. 

530
00:30:46,320 --> 00:30:49,720
Like for you to advance from the
bottom up to to where he 

531
00:30:49,720 --> 00:30:51,880
probably is, is just make a good
song. 

532
00:30:52,800 --> 00:30:55,560
Make a song everyone can vibe 
to, but then now after that you 

533
00:30:55,560 --> 00:30:57,800
have to make a good song and 
then you have to be seen in 

534
00:30:57,800 --> 00:31:00,080
specific places and this is how 
the industry is. 

535
00:31:00,080 --> 00:31:03,000
There's just levels that you 
have to progress with, and if 

536
00:31:03,000 --> 00:31:05,680
you want to succeed, you have to
really do a lot of managing of 

537
00:31:05,680 --> 00:31:07,800
that. 
And it's such a balancing act. 

538
00:31:07,800 --> 00:31:10,920
Like you said, there's a lot of 
management that needs to take 

539
00:31:10,920 --> 00:31:12,440
place. 
Yeah, You know what I mean? 

540
00:31:13,240 --> 00:31:16,080
And, and I don't think I think 
tech toxic lyrically is still 

541
00:31:16,080 --> 00:31:18,040
like connected to where he's 
from. 

542
00:31:18,240 --> 00:31:22,160
Like I always when I'm, when I'm
out on YouTube, just like 

543
00:31:22,160 --> 00:31:26,240
looking for new talent and stuff
or just like new songs. 

544
00:31:26,680 --> 00:31:31,120
I, I sometimes I just be bumping
into toxicly Ricali's comments 

545
00:31:31,880 --> 00:31:35,080
and he's usually just like, yo, 
this shit is tough. 

546
00:31:35,240 --> 00:31:37,720
You know what I mean? 
Like he's supportive of the 

547
00:31:37,720 --> 00:31:40,320
upcoming acts. 
I've seen it. 

548
00:31:40,360 --> 00:31:45,360
I've seen it in my like this one
artist I I've been listening to 

549
00:31:45,360 --> 00:31:50,080
called Shaman. 
He's he's part of a group called

550
00:31:50,080 --> 00:31:52,960
Republic EMS. 
They're so small, like they're 

551
00:31:52,960 --> 00:31:55,840
they're they're not popping or 
like they're not like 

552
00:31:55,840 --> 00:31:58,560
mainstream, but yet toxic. 
Really. 

553
00:31:58,560 --> 00:32:01,000
Cali is in the comments saying 
that this shit is hard. 

554
00:32:01,480 --> 00:32:06,800
Even in the song with shy boy 
ghetto tycoon, right, He's in 

555
00:32:06,800 --> 00:32:08,720
the comments. 
Stop laughing. 

556
00:32:09,040 --> 00:32:12,520
He's in the comments saying that
that song is hard. 

557
00:32:12,720 --> 00:32:16,240
So it's not to say like that 
Toxicly Ricali is completely 

558
00:32:16,240 --> 00:32:19,680
switching up on people. 
He's still there like supporting

559
00:32:19,680 --> 00:32:22,520
people in the best way that he 
can, you know what I mean? 

560
00:32:24,560 --> 00:32:29,240
And so bro, I don't fault him. 
So for me personally, now, if 

561
00:32:29,240 --> 00:32:35,520
this is me, if I'm toxicly 
Ricali, what I would do is like 

562
00:32:35,520 --> 00:32:38,440
you said, there's there's 
there's expectations on him just

563
00:32:38,440 --> 00:32:41,040
now. 
Start moving like an artist who 

564
00:32:41,040 --> 00:32:44,920
is established. 
So yeah, Boutros wants to do, 

565
00:32:44,960 --> 00:32:48,240
Boutros wants to do a collab, 
Brooklyn Boys wants to do a 

566
00:32:48,240 --> 00:32:49,800
collab. 
Do the collabs with them. 

567
00:32:50,040 --> 00:32:55,600
I still would do collabs with 
people who are less known or 

568
00:32:55,600 --> 00:33:00,680
people who are still kind of 
like not mainstream names. 

569
00:33:01,280 --> 00:33:04,000
I would still do that, but they 
would have to be really good for

570
00:33:04,000 --> 00:33:06,200
sure. 
But like I would still do those.

571
00:33:06,200 --> 00:33:09,400
I, I, I wouldn't, I wouldn't 
completely just now start 

572
00:33:09,400 --> 00:33:14,360
working with mainstream acts and
then and then yeah, like I 

573
00:33:14,360 --> 00:33:18,760
would, I would do that, but not,
I wouldn't like over saturate 

574
00:33:18,760 --> 00:33:20,280
myself essentially. 
You know what? 

575
00:33:20,280 --> 00:33:23,520
I mean you do and, and 
unfortunately just the way 

576
00:33:24,880 --> 00:33:28,480
Kenya's, Kenya's industry is a 
very hit driven industry because

577
00:33:28,480 --> 00:33:31,960
we don't do a lot of we, we 
haven't placed, I do feel like 

578
00:33:31,960 --> 00:33:33,840
it's changing, but then we 
haven't placed a little focus on

579
00:33:33,840 --> 00:33:38,240
the album and the art of an 
album and how the album 

580
00:33:38,240 --> 00:33:42,480
sustains, sustains an artist's 
career, not necessarily in terms

581
00:33:42,480 --> 00:33:44,960
of monetary, but then sustains 
an artist's career in terms of 

582
00:33:44,960 --> 00:33:48,600
just what it does. 
So it's a very, that's my 

583
00:33:48,600 --> 00:33:49,400
opinion. 
I could be wrong. 

584
00:33:49,480 --> 00:33:54,120
It's a very hit driven industry 
and for you to stay relevant you

585
00:33:54,120 --> 00:33:56,520
do need to be in front of 
people's faces with hits for the

586
00:33:56,520 --> 00:33:58,880
most part. 
That might be changing a bit 

587
00:33:58,880 --> 00:34:03,640
though, but it's cool. 
So like for him, I do think that

588
00:34:04,200 --> 00:34:06,800
if you had one, we've had so 
many situations of where I just 

589
00:34:06,800 --> 00:34:11,400
have caught one and then they 
have almost coasted off the one 

590
00:34:11,400 --> 00:34:13,360
that they've caught. 
And that's song and it's hype. 

591
00:34:13,360 --> 00:34:18,600
And then you come back after 7-8
months dropping a song and no 

592
00:34:18,600 --> 00:34:20,280
one is rocking to it. 
And it's it's. 

593
00:34:20,360 --> 00:34:21,320
No one cares. 
It's. 

594
00:34:21,320 --> 00:34:23,520
Brutal. 
It's absolutely brutal. 

595
00:34:23,520 --> 00:34:26,600
So it kind of needs, I get it. 
He kind of does needs to to 

596
00:34:26,600 --> 00:34:29,440
focus and and like now. 
So now he's at the point where 

597
00:34:29,440 --> 00:34:32,360
he probably could him and his 
team could probably like try and

598
00:34:32,360 --> 00:34:35,639
engineer something, you know, 
make it look like go hit up 

599
00:34:36,159 --> 00:34:37,639
specific people. 
Our industry is still small. 

600
00:34:37,639 --> 00:34:40,320
So that can happen easier than 
it probably could in like the 

601
00:34:40,320 --> 00:34:41,520
West. 
But he needs hits. 

602
00:34:42,239 --> 00:34:45,639
I think that's what. 
You call it right now is yeah, 

603
00:34:45,679 --> 00:34:49,360
you need a couple. 
He's he's he's in a very, very 

604
00:34:49,360 --> 00:34:54,639
critical point in his career. 
And and Sam and I were talking 

605
00:34:54,639 --> 00:34:56,960
about this like you look at 
Wadagly is right. 

606
00:34:57,640 --> 00:35:02,920
I mean, when Uncle Kanayo came 
out, there's just this feeling 

607
00:35:03,120 --> 00:35:08,680
you get like, oh, these guys are
bigger than than life like or 

608
00:35:08,680 --> 00:35:11,520
larger than life like. 
And. 

609
00:35:11,760 --> 00:35:13,320
The moment it feels like it's. 
Yeah. 

610
00:35:13,680 --> 00:35:18,320
Yeah, in the moment it feels 
like it'll never end, but it 

611
00:35:18,320 --> 00:35:24,200
does, and it happens so quickly.
And and so for toxic really Cali

612
00:35:24,200 --> 00:35:30,320
right now, like if I'm him, you 
forget about Chinji, you forget 

613
00:35:30,320 --> 00:35:34,000
about backbencher, bro, I need 
the next thing. 

614
00:35:34,360 --> 00:35:36,960
You know what I mean? 
What's the next thing I need to 

615
00:35:36,960 --> 00:35:39,960
get another one. 
So, and it's such a balancing 

616
00:35:39,960 --> 00:35:42,600
act because you also don't want 
to like, like I said earlier, 

617
00:35:42,600 --> 00:35:47,200
you don't want to over saturate 
yourself, but you, you do need 

618
00:35:47,200 --> 00:35:51,240
those hits to keep rolling 
because like Sam said, our 

619
00:35:51,240 --> 00:35:55,880
industry unfortunately is a very
heat driven industry as opposed 

620
00:35:55,880 --> 00:35:58,600
to like a project driven 
industry. 

621
00:35:58,600 --> 00:36:01,880
People won't be like, oh, you 
created this amazing body of 

622
00:36:01,880 --> 00:36:04,160
work. 
Yeah, or even just. 

623
00:36:04,160 --> 00:36:08,200
The mainstream isn't going to 
recognize that as much. 

624
00:36:08,240 --> 00:36:12,120
Or even just the like artist 
development and all that. 

625
00:36:12,120 --> 00:36:15,600
Like we, we don't have labels 
like focus on that and, and, and

626
00:36:15,600 --> 00:36:18,760
having different layers to an 
artist rather than just the 

627
00:36:18,760 --> 00:36:20,480
songs. 
We unfortunately are just 

628
00:36:20,480 --> 00:36:23,840
focusing on the songs. 
And so then by virtue of that, 

629
00:36:24,120 --> 00:36:26,000
it's, we're going to focus on 
what you do. 

630
00:36:26,000 --> 00:36:27,040
What have you done for me 
lately? 

631
00:36:27,200 --> 00:36:29,480
What do I like the most about 
you currently? 

632
00:36:29,480 --> 00:36:31,880
And that's it, That's it. 
It's not going to be the places 

633
00:36:31,880 --> 00:36:33,480
you appear. 
It's not going to be, it's not 

634
00:36:33,480 --> 00:36:35,520
going to be so much your brand, 
the brands you affiliate with, 

635
00:36:35,520 --> 00:36:37,040
because we're also trying to 
figure that out. 

636
00:36:38,200 --> 00:36:42,960
So that's something I think we 
could we could use is a lot of a

637
00:36:42,960 --> 00:36:47,400
lot more teams figuring out how 
to go about just engineering a 

638
00:36:47,400 --> 00:36:49,960
perception for artists. 
That sounds terrible, honestly, 

639
00:36:49,960 --> 00:36:51,400
for especially for appearance 
like me. 

640
00:36:51,400 --> 00:36:53,360
But then it's definitely it's a 
nature. 

641
00:36:53,360 --> 00:36:55,600
But you have to do it. 
You have to do that you. 

642
00:36:55,600 --> 00:36:58,680
Have to do it. 
So, so, so if we even have like,

643
00:36:58,680 --> 00:37:02,000
case studies, like you look at 
drama, he had to maybe pop off, 

644
00:37:02,000 --> 00:37:03,160
right? 
Yeah. 

645
00:37:03,160 --> 00:37:06,920
And, and that was a great song. 
But a lot of people could argue 

646
00:37:06,920 --> 00:37:10,720
that was also a very, very 
critical period in his life. 

647
00:37:11,040 --> 00:37:15,720
Because if he didn't deliver 
anything after that, then bro is

648
00:37:15,720 --> 00:37:17,800
gonna struggle. 
You know what I mean? 

649
00:37:17,800 --> 00:37:19,000
Yeah, we'll get to go. 
Code for. 

650
00:37:19,000 --> 00:37:21,920
Him but that's that's not what 
that's not what happened they. 

651
00:37:21,920 --> 00:37:27,840
Locked in and went on one of the
runs that we have seen in 

652
00:37:27,960 --> 00:37:30,200
African music of the recent 
past. 

653
00:37:30,920 --> 00:37:35,160
He has gone on what what a run 
right and it's all about that 

654
00:37:35,160 --> 00:37:37,400
it's all about even Iris star 
like just the decisions that you

655
00:37:37,400 --> 00:37:41,160
start making once you have a hit
definitely helps. 

656
00:37:41,160 --> 00:37:43,040
But I do think that once you 
have a hit, you do need to 

657
00:37:43,040 --> 00:37:45,280
create a couple of more. 
You can't just immediately jump 

658
00:37:45,280 --> 00:37:48,800
into the perception game because
you don't have enough to drag 

659
00:37:48,800 --> 00:37:53,480
with you and the one that you 
have would probably wear out 

660
00:37:53,480 --> 00:37:54,960
fast. 
And then now you're scrambling 

661
00:37:54,960 --> 00:37:58,080
between and then now you're 
caught up between doing managing

662
00:37:58,080 --> 00:38:00,120
perceptions and trying to create
a hit as well. 

663
00:38:00,120 --> 00:38:03,120
So like we like you said, he 
definitely needs to lock in 

664
00:38:03,120 --> 00:38:05,040
whoever he locks in with. 
The music just has to be 

665
00:38:05,040 --> 00:38:07,560
amazing. 
And then you become a staple, 

666
00:38:07,560 --> 00:38:09,720
and then now you have enough to 
start just trying to make 

667
00:38:09,720 --> 00:38:11,880
yourself look a lot bigger than 
you are. 

668
00:38:12,880 --> 00:38:16,840
It has to be and and and so like
back to the Rhema example, like 

669
00:38:16,840 --> 00:38:21,920
I said, you know, he releases 
that EP that had do maybe, which

670
00:38:21,920 --> 00:38:27,680
is just the self-titled and then
he had a bunch of like remixes 

671
00:38:27,680 --> 00:38:30,520
to the do maybe song and stuff. 
And I feel like that period 

672
00:38:30,520 --> 00:38:34,920
20/20, he was really he was 
really coasting a little bit. 

673
00:38:35,240 --> 00:38:37,240
He didn't really know exactly 
what to do. 

674
00:38:37,240 --> 00:38:42,320
But then bro locked in, they 
created sound Gasm and I think 

675
00:38:42,320 --> 00:38:46,040
that came out 2021. 
That shit was another hit all 

676
00:38:46,040 --> 00:38:51,280
together And and and from there 
bro, just like bro 2022, calm 

677
00:38:51,280 --> 00:38:53,280
down. 
And from there, like now that's 

678
00:38:53,280 --> 00:38:55,600
like, bro, we are, we are now 
cooking. 

679
00:38:55,920 --> 00:38:58,160
Like whatever we do now, it's 
going to be crazy. 

680
00:38:58,160 --> 00:39:00,840
So for me, I look at I look at 
you're looking at it from do 

681
00:39:00,840 --> 00:39:02,800
maybe do maybe it's cool, but it
was like a pre hit. 

682
00:39:02,920 --> 00:39:06,280
I look at I look at Rama's the 
what what I'm talking about. 

683
00:39:06,280 --> 00:39:08,680
I look at it from calm down and 
what happened from calm down. 

684
00:39:08,680 --> 00:39:11,320
The moment he got to that and 
just how they started, really 

685
00:39:11,320 --> 00:39:13,840
just trying to make him look 
like the biggest artist in the 

686
00:39:13,840 --> 00:39:16,200
world. 
But you could also do it from 2.

687
00:39:16,200 --> 00:39:18,160
Maybe the thing about it is 
after two, maybe he kind of 

688
00:39:18,160 --> 00:39:22,320
still was trying to figure 
figure things out because he was

689
00:39:22,320 --> 00:39:25,240
still very. 
Young yeah yeah, bro, bro was 

690
00:39:25,800 --> 00:39:28,560
bro was a bit lost. 
That's what I'm trying to say 

691
00:39:28,560 --> 00:39:31,240
like but but they they they did 
it. 

692
00:39:31,240 --> 00:39:34,080
Man locking in with London 
making sound Gasm. 

693
00:39:34,320 --> 00:39:36,880
I believe woman also came out in
that time. 

694
00:39:37,000 --> 00:39:40,520
Yeah, but but you know those 
those songs were they just kind 

695
00:39:40,520 --> 00:39:43,320
of felt like intermissions. 
They didn't really feel like the

696
00:39:43,320 --> 00:39:45,960
thing. 
But he but but he figured out 

697
00:39:46,480 --> 00:39:50,320
how to like, make these songs 
that really stuck. 

698
00:39:50,480 --> 00:39:53,640
And then Calm Down came out. 
Fire and then charmed. 

699
00:39:53,640 --> 00:39:55,960
Yeah, not from. 
Yeah, from CALM Down came out. 

700
00:39:55,960 --> 00:39:58,040
He just just. 
Took off and and. 

701
00:39:58,640 --> 00:40:00,600
He took off. 
And then from there, like the 

702
00:40:00,600 --> 00:40:03,800
perception is crazy because now 
you release charm, Everybody 

703
00:40:03,800 --> 00:40:05,760
knows you're just like 
everything you do is just 

704
00:40:05,760 --> 00:40:07,400
beautiful. 
It's just a hit. 

705
00:40:08,440 --> 00:40:10,680
Everyone is asking for you to be
on remixes. 

706
00:40:10,680 --> 00:40:13,520
He goes on the Soweto remix in 
2023. 

707
00:40:13,800 --> 00:40:16,240
Blows he. 
Completely elevated that song 

708
00:40:16,880 --> 00:40:19,680
And and and and we're like and 
we're like that song is already 

709
00:40:19,680 --> 00:40:21,720
a hit. 
How can it get any better with 

710
00:40:21,840 --> 00:40:24,600
Rama made made it better, you 
know what I mean? 

711
00:40:25,000 --> 00:40:28,920
And so now post 2023, Rama is at
a point where he can do whatever

712
00:40:28,920 --> 00:40:31,680
he wants. 
And now we we have seen him do 

713
00:40:31,680 --> 00:40:36,520
things like the Ravage EP things
like he is like now he's just 

714
00:40:36,520 --> 00:40:40,680
like branching out. 
So, so just looking at Rama as a

715
00:40:40,680 --> 00:40:46,120
case study, right? 
You'd, you'd consistently need 

716
00:40:46,120 --> 00:40:49,840
that one song that's that's a 
hit in the beginning. 

717
00:40:50,640 --> 00:40:54,120
Like every year, every year you 
need to get that song that 

718
00:40:54,120 --> 00:40:57,960
really drives the narrative and 
then put together those small 

719
00:40:57,960 --> 00:41:01,560
projects like after like 3 
years, you need to be relevant. 

720
00:41:01,880 --> 00:41:03,840
You need to be relevant because 
of the hit. 

721
00:41:03,840 --> 00:41:07,200
It's a relevance game. 
And then from yeah. 

722
00:41:08,240 --> 00:41:14,840
And so, like, you see, if Toxic 
Ricali has a 2026 that's quiet, 

723
00:41:14,840 --> 00:41:17,960
yeah, you know, then that's 
that's that, you know what I 

724
00:41:17,960 --> 00:41:19,520
mean? 
But right now, he's on the good.

725
00:41:19,520 --> 00:41:23,040
He's on a good trajectory. 
I mean, we've seen Conscience 

726
00:41:23,040 --> 00:41:26,960
wants to hop on the on the remix
for for backbencher. 

727
00:41:26,960 --> 00:41:28,640
That's big. 
That's, that's cool. 

728
00:41:29,520 --> 00:41:30,160
Yeah. 
Yeah. 

729
00:41:30,160 --> 00:41:31,560
I mean, conscious is such a big 
study. 

730
00:41:31,680 --> 00:41:36,240
Gala bubble conscience, man, 
Gala bubble conscience sound. 

731
00:41:36,480 --> 00:41:39,880
That song. 
Bubble gal bro bro, I remember, 

732
00:41:39,880 --> 00:41:43,320
I remember being in in in high 
school watching that video. 

733
00:41:43,880 --> 00:41:47,480
Oh no, I can't. 
My eyes, My eyes are opening to 

734
00:41:47,520 --> 00:41:52,040
all the possibilities of life. 
That was ratchet music. 

735
00:41:52,040 --> 00:41:54,320
Ratchet peak. 
That was Ratchet peak right 

736
00:41:54,320 --> 00:41:55,400
there. 
That was crazy. 

737
00:41:55,760 --> 00:41:58,000
But conscious, I mean, conscious
seems to be doing that a lot 

738
00:41:58,000 --> 00:41:59,360
now. 
Whenever Kenya song pops, he 

739
00:41:59,360 --> 00:42:00,640
jumps on it. 
He did that with Angela. 

740
00:42:02,080 --> 00:42:04,120
Now he's trying. 
To jump with Angela as well. 

741
00:42:04,120 --> 00:42:06,280
Yeah, anyway, hey, we'll take 
it. 

742
00:42:06,480 --> 00:42:08,480
So they'll take it. 
Maybe there's? 

743
00:42:08,520 --> 00:42:09,760
No, we'll take it. 
We'll take it. 

744
00:42:09,760 --> 00:42:13,720
So so another artist who is 
struggling is Dana Chords, 

745
00:42:14,080 --> 00:42:15,760
because last year was her year 
together. 

746
00:42:15,760 --> 00:42:17,440
It was Douglas. 
OK, I wouldn't say she's 

747
00:42:17,440 --> 00:42:20,840
struggling. 
It's not a hot hot she's. 

748
00:42:21,200 --> 00:42:23,520
Not when she had that. 
She's. 

749
00:42:23,520 --> 00:42:28,040
Yeah, the temperature has 
definitely cooled off on that. 

750
00:42:28,040 --> 00:42:29,520
But. 
And, you know, the things we're 

751
00:42:29,520 --> 00:42:32,880
saying are not easy to do 
though, you know, like was right

752
00:42:32,880 --> 00:42:35,760
now we're on the podcast saying 
as though making a hit is an 

753
00:42:35,760 --> 00:42:37,120
easy thing to do. 
It's not. 

754
00:42:37,400 --> 00:42:39,200
Oh, yeah. 
But we're just kind of. 

755
00:42:39,200 --> 00:42:41,160
Telling you I'm which? 
What's the? 

756
00:42:41,520 --> 00:42:42,880
Because no one. 
Yeah, that is. 

757
00:42:43,320 --> 00:42:44,760
Yeah, yeah, that's, that's, 
that's correct. 

758
00:42:44,760 --> 00:42:46,800
That's correct. 
Assist us What is it? 

759
00:42:47,000 --> 00:42:48,680
Yeah, or backsit, backsit 
drivers. 

760
00:42:48,680 --> 00:42:52,680
Yeah, we're being back bench, 
back, back bench drivers, man. 

761
00:42:52,920 --> 00:42:58,720
Than your podcast. 
Yeah. 

762
00:42:58,760 --> 00:43:04,560
So I don't know, like you said, 
I, I guess Parotti has a has a 

763
00:43:04,560 --> 00:43:09,640
point in that sense about how 
cold an artist can get. 

764
00:43:09,640 --> 00:43:13,960
Especially bro, Kenyan music 
fans are so fickle. 

765
00:43:13,960 --> 00:43:20,080
Oh my God, people will move on 
from you in a heartbeat unless 

766
00:43:20,080 --> 00:43:22,400
you've attained a certain level.
And this is something we're 

767
00:43:22,400 --> 00:43:27,600
talking about with some earlier.
You see somebody like BN I think

768
00:43:27,600 --> 00:43:32,440
will always get like acclaim, 
even if he goes quiet for a 

769
00:43:32,440 --> 00:43:35,280
while. 
People like Nikita caring. 

770
00:43:35,280 --> 00:43:37,920
I think even Nikita caring, you 
know, she's quiet. 

771
00:43:38,320 --> 00:43:41,640
But like, I think we personally,
I think if she releases music, 

772
00:43:41,640 --> 00:43:44,520
she'll still get a lot of like 
motion. 

773
00:43:44,960 --> 00:43:47,760
But not everybody has those 
exceptions. 

774
00:43:47,920 --> 00:43:51,240
I feel like those exceptions are
only like such few. 

775
00:43:51,920 --> 00:43:55,040
Artists who does that have to do
with genre or is what does that 

776
00:43:55,040 --> 00:43:59,840
have to do with? 
It has to do with them not 

777
00:43:59,840 --> 00:44:04,640
having as much competition as 
the rest of the field. 

778
00:44:05,240 --> 00:44:08,240
Like there's nobody who I, I 
don't, in my opinion, I don't 

779
00:44:08,240 --> 00:44:12,040
think there's anybody who can 
replace what BN is doing 

780
00:44:12,040 --> 00:44:14,240
currently. 
You know what I mean, at the 

781
00:44:14,240 --> 00:44:20,120
level that he's doing it. 
And so if BN leaves, as much as 

782
00:44:20,120 --> 00:44:24,000
there will be a vacuum, there's 
not really anybody to feel that 

783
00:44:24,000 --> 00:44:28,320
space, you know what I mean? 
So when so whenever he decides 

784
00:44:28,320 --> 00:44:32,120
to come back, that. 
Everyone, the people who are 

785
00:44:32,120 --> 00:44:34,960
waiting for him, the people who 
were his fans either. 

786
00:44:34,960 --> 00:44:38,520
Whereas in other industries, the
moment you leave someone, 

787
00:44:38,520 --> 00:44:42,240
someone steps in there and they 
they take a chunk of the people 

788
00:44:42,240 --> 00:44:43,840
who are following. 
Immediately. 

789
00:44:43,920 --> 00:44:46,560
Completely switch up that makes 
sense immediately. 

790
00:44:46,560 --> 00:44:47,720
That makes. 
Sense immediately. 

791
00:44:49,360 --> 00:44:53,080
And So what Sam and I are saying
is like, so so Kenya does have a

792
00:44:53,080 --> 00:44:57,840
lot of artists, but we're 
talking about like that cream at

793
00:44:57,840 --> 00:45:02,400
the top where like there's not 
as much competition for these 

794
00:45:02,400 --> 00:45:05,880
sports. 
And down in the in the like the 

795
00:45:05,880 --> 00:45:08,200
lower levels, Oh, there's hella 
competition. 

796
00:45:08,280 --> 00:45:11,080
Like if, for example, if what 
under Willie start to slack, 

797
00:45:11,200 --> 00:45:12,920
they can be replaced very 
easily. 

798
00:45:13,080 --> 00:45:16,000
If Keithan and Quinotti start to
slack, those guys can be 

799
00:45:16,000 --> 00:45:18,760
replaced very easily. 
And I know that sounds like 

800
00:45:18,760 --> 00:45:21,960
brutal to say, but it's true. 
Like people want those sports 

801
00:45:21,960 --> 00:45:23,920
and they're willing to work 
their way to get there. 

802
00:45:24,120 --> 00:45:27,360
So, so for for for people who 
are like still in that like come

803
00:45:27,360 --> 00:45:30,960
up region, they still. 
Need to they still there's more 

804
00:45:30,960 --> 00:45:33,400
people around yeah, there's more
people around, but then once 

805
00:45:33,400 --> 00:45:37,120
once you elevate and you go 
higher now the you you gain like

806
00:45:37,240 --> 00:45:41,800
God status and it's just like. 
I guess. 

807
00:45:42,400 --> 00:45:44,880
Oh, that was the wrong term, 
small G. 

808
00:45:45,240 --> 00:45:46,800
No, no, no, no. 
Yeah. 

809
00:45:47,280 --> 00:45:49,000
Small G, small G, small GI 
should. 

810
00:45:50,080 --> 00:45:52,680
Have said that no, yeah, it 
definitely makes sense. 

811
00:45:52,920 --> 00:45:53,960
That's actually pretty 
interesting. 

812
00:45:54,120 --> 00:45:57,000
We don't have at the top. 
Maybe that's why we also 

813
00:45:57,000 --> 00:45:59,520
struggling with some of the 
older acts because there's just 

814
00:45:59,880 --> 00:46:03,080
still there has been no one to 
replace them in terms of doing 

815
00:46:03,080 --> 00:46:06,160
what they have done. 
So we're still kind of stuck and

816
00:46:06,400 --> 00:46:08,440
Oh my God. 
So this, this, this brings me to

817
00:46:08,840 --> 00:46:09,960
this. 
This happened a while ago. 

818
00:46:10,360 --> 00:46:12,440
Yo you guys need to leave nonini
alone bro. 

819
00:46:12,440 --> 00:46:15,160
I don't know if he saw he gets 
to leave nonini alone. 

820
00:46:15,560 --> 00:46:18,440
Bro was just like he's like it's
like Will Smith recently. 

821
00:46:18,440 --> 00:46:21,200
I didn't even saw the Will Smith
freestyle like they're just 

822
00:46:21,240 --> 00:46:25,640
trying bro bro. 
Bro bro those freestyle who was 

823
00:46:25,720 --> 00:46:28,360
Will Smith saying what did he 
even take the? 

824
00:46:28,600 --> 00:46:31,160
Cornea, I think I pulled the pin
out of the grenade. 

825
00:46:31,160 --> 00:46:35,520
And what did you say? 
I pulled the green, the pin out 

826
00:46:35,600 --> 00:46:38,600
of the green, threw it a bit 
off, more than I could chew, and

827
00:46:38,600 --> 00:46:42,560
I chewed it OK. 
Oh brilliant. 

828
00:46:42,560 --> 00:46:44,440
You sound so old. 
He did sound. 

829
00:46:44,960 --> 00:46:49,360
He did sound, but then he did 
sound like he was he was. 

830
00:46:49,880 --> 00:46:52,000
It sounded that flow was a 
little bit aged. 

831
00:46:52,560 --> 00:46:54,120
Listen Nanini if you need some 
beats bro. 

832
00:46:54,120 --> 00:46:57,720
Like Afam. 
Afam is really ready to lock in 

833
00:46:57,720 --> 00:46:59,720
with. 
A quick turn back. 

834
00:47:00,240 --> 00:47:06,240
Well, I don't have the 
bandwidth, the mental bandwidth.

835
00:47:08,640 --> 00:47:10,360
No, man. 
So there's there's not a lot of 

836
00:47:10,360 --> 00:47:11,840
people who can do what he's 
done. 

837
00:47:11,840 --> 00:47:14,280
And then there's Kiroro, all of 
them. 

838
00:47:14,440 --> 00:47:17,920
Like that's that that move has 
not been replaced or there's not

839
00:47:17,920 --> 00:47:21,640
many people who can do that. 
So then you have artists who are

840
00:47:21,640 --> 00:47:24,960
just they've not, they don't 
have the incentive to be false. 

841
00:47:25,400 --> 00:47:26,600
That's problematic. 
Yeah. 

842
00:47:26,600 --> 00:47:31,240
We, we need to be developing 
artists to be, you know, 

843
00:47:31,320 --> 00:47:37,200
initially I, I, I, I actually, 
what I want to say is we need to

844
00:47:37,640 --> 00:47:44,000
build artists in so that they're
so good that they, they can or 

845
00:47:44,000 --> 00:47:47,640
they have the potential to 
surpass the artists who came 

846
00:47:47,640 --> 00:47:52,560
before them. 
We need, we need an industry 

847
00:47:52,640 --> 00:47:55,320
that's actively doing that 
because I think that's going to 

848
00:47:55,320 --> 00:47:59,640
be very, very healthy. 
We don't want to get to a point 

849
00:47:59,840 --> 00:48:04,000
where the, we build an artist to
the top and then they stayed 

850
00:48:04,000 --> 00:48:08,400
there for 30 years. 
We do not want that because 

851
00:48:08,400 --> 00:48:10,520
that's going to limit the 
industry. 

852
00:48:10,840 --> 00:48:16,360
That's why I'm really insistent.
I, I, I really want Kenya to 

853
00:48:16,360 --> 00:48:20,720
have an artist who's 20 between 
the ages of 2024. 

854
00:48:20,720 --> 00:48:25,560
Like let's say they they pop out
now out of the woodwork and by 

855
00:48:25,560 --> 00:48:30,440
the year 2029, their BN level 
almost even support surpassing 

856
00:48:30,440 --> 00:48:33,680
BN and even BN is like, you 
know, this kid is like, you 

857
00:48:33,680 --> 00:48:36,280
know, like Rama, like how Rama 
right now. 

858
00:48:36,600 --> 00:48:40,360
I think you would arguably say 
Rama is way bigger than whiskey 

859
00:48:40,360 --> 00:48:43,160
than. 
Oh yeah, now definitely more 

860
00:48:43,160 --> 00:48:46,240
relevant, yeah. 
Yeah, now you could say that, 

861
00:48:46,240 --> 00:48:48,720
you know what I mean? 
I think Banner boy is still like

862
00:48:48,720 --> 00:48:50,040
really, really doing those 
things. 

863
00:48:50,040 --> 00:48:52,600
But like whiskey than David have
kind of like you know what I 

864
00:48:52,760 --> 00:48:55,160
mean? 
But you see that industry have 

865
00:48:55,280 --> 00:49:00,240
allowed for oh, they allow for a
new new blood to get to those 

866
00:49:00,240 --> 00:49:01,400
levels. 
Yeah, that's what we need. 

867
00:49:01,600 --> 00:49:03,800
And what that's what, yeah. 
And what would be even better is

868
00:49:03,880 --> 00:49:08,320
if you have is if you have two 
3/4 of those going at the same 

869
00:49:08,320 --> 00:49:10,680
time, really trying to that just
elevates the music. 

870
00:49:11,040 --> 00:49:14,120
Oh, perfect, perfect. 
And then like like Nigeria, 

871
00:49:14,120 --> 00:49:17,440
that's what they have with Ira 
Star and Thames and Rama, like 

872
00:49:17,480 --> 00:49:20,120
as like the new blood. 
And then there's people coming 

873
00:49:20,120 --> 00:49:23,280
up with love with Kinashe vibes 
and all those guys. 

874
00:49:23,960 --> 00:49:27,600
Hungry bro, ready to take those 
spots we don't be having no 

875
00:49:28,000 --> 00:49:29,320
hungry food. 
Hungry food. 

876
00:49:31,040 --> 00:49:32,160
Did you see? 
Did you see? 

877
00:49:33,280 --> 00:49:38,880
That's that's cloud maxing. 
That was no, that was accent 

878
00:49:38,880 --> 00:49:41,160
maxing is what he was doing. 
That was accent maxing. 

879
00:49:43,520 --> 00:49:45,160
You grew up in you grew up in 
Benin. 

880
00:49:45,160 --> 00:49:47,200
Like you don't granola, you 
know? 

881
00:49:47,200 --> 00:49:51,320
Yeah, yeah, type, type because 
like, what do? 

882
00:49:51,320 --> 00:49:54,880
You think bro, the memes? 
No, the memes on TikTok were 

883
00:49:54,880 --> 00:50:00,040
hilarious. 
Yeah, anyway, I well, that has 

884
00:50:00,040 --> 00:50:03,040
been our conversation about 
toxic really Cali and them. 

885
00:50:03,040 --> 00:50:06,720
So let's see, let's see how his 
his career plays out. 

886
00:50:06,920 --> 00:50:10,960
Yeah, just just real quick, some
more progress last Last week 

887
00:50:10,960 --> 00:50:12,560
we're talking about charts, this
week we're talking about charts 

888
00:50:12,560 --> 00:50:16,720
a little bit, but then Shazam. 
So a whole bunch of African 

889
00:50:16,720 --> 00:50:19,360
artists recently have been 
shining on the Shazam chart, 

890
00:50:19,360 --> 00:50:21,000
which is cool, which means more 
Shazam. 

891
00:50:21,320 --> 00:50:26,680
I don't look at Shazam like like
other charts because Shazam is 

892
00:50:26,680 --> 00:50:29,120
not necessarily a music 
listening platform. 

893
00:50:29,400 --> 00:50:31,240
It's more of like a music 
discovery platform. 

894
00:50:31,240 --> 00:50:32,520
So it tells us something 
different. 

895
00:50:34,280 --> 00:50:36,960
But yeah, more recently, more 
artists, African artists have 

896
00:50:36,960 --> 00:50:43,680
been shining on the Shazam 
global Charts and I think 

897
00:50:43,680 --> 00:50:48,400
recently 12 songs, African songs
reached the top 10 on My Lady 

898
00:50:48,400 --> 00:50:52,320
video on the faceless Serotonin 
Venus, which is really where's 

899
00:50:52,320 --> 00:50:53,800
Serotonin goes. 
Serotonin is doing that thing 

900
00:50:53,800 --> 00:50:56,200
where he dropped a really fast 
song and then he's just 

901
00:50:56,200 --> 00:50:57,760
disappeared. 
He feels like he's from Ocean. 

902
00:50:59,680 --> 00:51:02,400
Show Me Love is the MC Shake It 
to the Max that I think that 

903
00:51:02,400 --> 00:51:04,240
might have been the number one. 
I think it's actually, if I look

904
00:51:04,240 --> 00:51:10,080
at the charts, Shake It to the 
Max is number 3 still and all of

905
00:51:10,080 --> 00:51:11,320
the other songs have sort of 
dropped off. 

906
00:51:11,320 --> 00:51:16,200
Shout out, shout out, shout out 
to Molly, but I, I will be okay 

907
00:51:16,200 --> 00:51:19,320
in my life. 
If you never heard those, those 

908
00:51:19,320 --> 00:51:23,480
terms, those words. 
But I love, I love Molly in that

909
00:51:23,480 --> 00:51:24,520
sequence. 
Please. 

910
00:51:24,520 --> 00:51:26,400
Yeah, even in different 
sequences. 

911
00:51:26,400 --> 00:51:28,440
I don't want to hear Max to the 
Sheikh. 

912
00:51:28,680 --> 00:51:30,960
Yeah, yeah, yeah. 
Reordered anything? 

913
00:51:31,440 --> 00:51:34,160
But shout out to you Molly, I 
love your music. 

914
00:51:34,160 --> 00:51:36,240
But yeah. 
So, yeah, I mean Laho is on 

915
00:51:36,240 --> 00:51:38,280
there of course that it had a 
really big. 

916
00:51:39,800 --> 00:51:42,560
They call me Charlie Popi. 
Sorry. 

917
00:51:42,600 --> 00:51:45,520
Yeah. 
So it's, I mean, it's very small

918
00:51:45,520 --> 00:51:48,000
news, but it's pretty cool. 
So it's, I mean, the fact that 

919
00:51:48,080 --> 00:51:51,880
people, the songs that have been
discovered, it's, it's almost 

920
00:51:51,880 --> 00:51:55,880
like, it feels, it feels like 
there's been a really big push 

921
00:51:55,880 --> 00:51:59,880
for African music. 
And then now you're starting to 

922
00:51:59,880 --> 00:52:03,520
see like residual effects of 
this residual effects of, of 

923
00:52:03,520 --> 00:52:04,840
what has been happening, which 
will be this way. 

924
00:52:04,840 --> 00:52:07,960
Now more people are trying to 
say some African songs like it's

925
00:52:07,960 --> 00:52:10,560
not going to come immediately, 
but then they want to hear that 

926
00:52:10,560 --> 00:52:12,320
and, and their ears are packed 
up. 

927
00:52:12,320 --> 00:52:14,720
So that's just really cool, man.
And it's it's. 

928
00:52:14,720 --> 00:52:18,800
It's not, it's not, it's not 
small news, it's actually big 

929
00:52:18,800 --> 00:52:23,560
news. 
So like, like I said, like you 

930
00:52:23,560 --> 00:52:27,440
said, sorry, the the residual 
effects are beginning to show. 

931
00:52:28,560 --> 00:52:32,280
I think though, this is a very 
strategic thing for the industry

932
00:52:32,280 --> 00:52:34,800
to start doing or that's why 
they're doing it. 

933
00:52:35,360 --> 00:52:38,880
We also reported recently on 
them starting the Billboard 

934
00:52:38,880 --> 00:52:41,040
Africa. 
There's like, like we said, 

935
00:52:41,040 --> 00:52:46,680
there's no coincidence why these
things are happening now. 

936
00:52:47,280 --> 00:52:50,280
You know, we've always been 
talking about how streaming is 

937
00:52:50,280 --> 00:52:54,240
dying and Africa is the new 
frontier and they're going to 

938
00:52:54,240 --> 00:52:58,160
really start looking at Africa 
if they want to maintain the 

939
00:52:58,160 --> 00:53:00,680
growth in within the industry. 
You know what I mean? 

940
00:53:01,440 --> 00:53:06,920
The the only reason why African 
songs are more findable on 

941
00:53:06,920 --> 00:53:12,320
Shazam is because streaming is 
more accessible to Africans now.

942
00:53:12,480 --> 00:53:14,440
Yeah, OK. 
That's a good point. 

943
00:53:14,480 --> 00:53:16,880
That is a good point. 
You know that is a good point. 

944
00:53:16,880 --> 00:53:20,080
So there's, there's just the 
capacity and the availability 

945
00:53:20,080 --> 00:53:22,520
and the ability to is just there
now. 

946
00:53:23,000 --> 00:53:27,120
Exactly. 
And they are making that ability

947
00:53:27,160 --> 00:53:32,360
and the capacity available to 
Africans because they need, they

948
00:53:32,360 --> 00:53:37,360
need the African continent to 
start really generating money 

949
00:53:37,360 --> 00:53:40,280
for them. 
Now, how do I feel about that? 

950
00:53:40,800 --> 00:53:44,360
I have my qualms. 
But it's one of those things 

951
00:53:44,360 --> 00:53:48,920
where like African, the African 
industry will benefit even if 

952
00:53:48,920 --> 00:53:55,160
the intention is a little bit 
like, you know, I don't know, 

953
00:53:55,200 --> 00:54:02,160
it's like, it's like when you, 
when you, when you left, Well, 

954
00:54:02,240 --> 00:54:05,880
you know, back in the day when 
you, you guys used to pick kids 

955
00:54:06,560 --> 00:54:09,240
to play, to be in your team, to 
play football. 

956
00:54:09,400 --> 00:54:13,000
And then now it's the last kid 
who looks like really scrawny 

957
00:54:13,000 --> 00:54:14,960
and stuff. 
But then he ends up being like 

958
00:54:14,960 --> 00:54:19,040
the top scorer in your team and 
you're like, Oh my God, like but

959
00:54:19,040 --> 00:54:21,800
nobody really wanted him like 
when they were picking. 

960
00:54:21,800 --> 00:54:24,440
So next time, next time you, 
next time they pick him first. 

961
00:54:24,800 --> 00:54:27,760
Yeah, Leave me off. 
That's how I don't pick me. 

962
00:54:27,760 --> 00:54:29,640
I don't want to be on your team.
Anyone who picks me first? 

963
00:54:29,880 --> 00:54:32,520
No, I don't, so not playing, so 
that's. 

964
00:54:32,520 --> 00:54:35,880
How I feel, I feel like, I feel 
like y'all are now like picking 

965
00:54:35,880 --> 00:54:40,960
us last because you thought that
y'all stuff was way better, but 

966
00:54:40,960 --> 00:54:44,680
now you're realizing Oh no, 
Africa is actually where it's 

967
00:54:44,680 --> 00:54:46,640
at. 
So there's that pride and that 

968
00:54:46,640 --> 00:54:48,680
stubbornness. 
But also you're like, oh man, it

969
00:54:48,680 --> 00:54:52,000
feels very. 
Lucky, but also, yeah. 

970
00:54:52,000 --> 00:54:55,480
But also I feel like, OK, this 
is going to benefit the African 

971
00:54:55,480 --> 00:54:57,640
continent anyway. 
So like I, I need to put that 

972
00:54:57,640 --> 00:54:59,160
pride aside. 
Do you think so? 

973
00:54:59,160 --> 00:55:02,840
Do you think the rumours of that
the music industry is largely 

974
00:55:02,840 --> 00:55:05,160
moving away from the African 
sound are true? 

975
00:55:06,480 --> 00:55:08,480
I've seen that a lot of places. 
I wish I could give you sources,

976
00:55:08,480 --> 00:55:10,560
but then I've seen that a whole 
bunch of people talking about 

977
00:55:10,560 --> 00:55:14,720
that, that the industry started 
to move into something else or 

978
00:55:14,720 --> 00:55:16,920
rather the gearing either 
gearing up or they've started 

979
00:55:16,920 --> 00:55:18,880
put it in place. 
I. 

980
00:55:19,400 --> 00:55:21,680
Don't, I probably would say. 
It's just this is just a rumour 

981
00:55:21,800 --> 00:55:24,520
and I guess I'm just trying to 
figure out how things feel like 

982
00:55:24,520 --> 00:55:27,240
it could be true. 
So what I would what I would say

983
00:55:27,240 --> 00:55:31,000
is happening from my observation
is we went through a period 

984
00:55:31,000 --> 00:55:36,360
where artists were actively 
trying to replicate and use 

985
00:55:36,400 --> 00:55:46,000
Afrobeats or African themes in 
their songs to kind of mix that 

986
00:55:46,000 --> 00:55:49,880
in, you know, like Drake or 
Beyoncé. 

987
00:55:49,880 --> 00:55:52,320
Like they were really trying to 
use all those themes to kind of 

988
00:55:52,320 --> 00:55:56,480
like, you know, elevate their 
music and make them seem like 

989
00:55:56,480 --> 00:55:58,600
they're tapped into the African 
blah, blah, blah, blah, blah, 

990
00:55:58,600 --> 00:56:01,560
blah, blah, all that stuff. 
And that has really stopped. 

991
00:56:01,600 --> 00:56:03,800
That has really stopped. 
But I think right now we're in 

992
00:56:03,800 --> 00:56:08,400
the era where, yes, the 
mainstream, the mainstream 

993
00:56:08,440 --> 00:56:14,240
industry isn't trying to make 
like the Western artists hop on 

994
00:56:14,240 --> 00:56:17,120
this sound as much. 
What they're doing though, is 

995
00:56:17,120 --> 00:56:21,400
trying to build up African 
artists to be more authentic. 

996
00:56:21,400 --> 00:56:24,760
Because I think, because I 
think, I think, I think the 

997
00:56:24,760 --> 00:56:31,320
general fanbase is over hearing 
all these artists try and sound 

998
00:56:31,320 --> 00:56:34,320
African. 
I think right now more people 

999
00:56:34,320 --> 00:56:36,880
are like, no, no, no, no, no, 
exactly. 

1000
00:56:36,880 --> 00:56:42,320
Right now we we just want to see
Ira Star do this because she's 

1001
00:56:42,320 --> 00:56:44,240
authentic at it. 
So I think the industry is 

1002
00:56:44,240 --> 00:56:49,920
shifting to, to, to, to 
upholding these artists, so 

1003
00:56:49,920 --> 00:56:52,640
raising these artists up as 
opposed to that. 

1004
00:56:53,720 --> 00:56:56,640
But I think the African sound is
still, I think it's still, it's 

1005
00:56:56,640 --> 00:56:57,560
here to. 
Stay. 

1006
00:56:57,560 --> 00:56:59,440
I think it's still prominent for
a little bit longer. 

1007
00:57:00,360 --> 00:57:03,200
I think so. 
I think so. 

1008
00:57:03,360 --> 00:57:05,280
You know the era that I miss 
kind of. 

1009
00:57:05,280 --> 00:57:09,400
I do miss the EDM. 
When all artists were hopping on

1010
00:57:09,400 --> 00:57:13,880
EDM beats like Ke$ha Kim, Nicki 
Minaj. 

1011
00:57:14,040 --> 00:57:17,440
I kind of miss that time. 
What is his name? 

1012
00:57:17,440 --> 00:57:20,000
Flo Rider. 
Like bro, it was a bit of a 

1013
00:57:20,000 --> 00:57:22,880
happy time. 
What were their names? 

1014
00:57:24,040 --> 00:57:25,800
Paddy Rockers. 
What are? 

1015
00:57:27,120 --> 00:57:30,720
Their names absolutely dissolved
into obscurity. 

1016
00:57:32,720 --> 00:57:38,240
Obscurity man. 
But them like bro, I missed that

1017
00:57:38,240 --> 00:57:40,040
period. 
It was such a happy period. 

1018
00:57:40,040 --> 00:57:42,080
I feel like all the songs are so
happy. 

1019
00:57:42,720 --> 00:57:47,000
And like it was fun parties now 
things centered things feel very

1020
00:57:47,040 --> 00:57:51,000
oh by LMFAO called LMFAO Oh my 
goodness. 

1021
00:57:51,000 --> 00:57:55,280
Do you remember those guys Oh 
man yeah we do miss that but 

1022
00:57:55,280 --> 00:57:57,040
don't worry, don't worry give it
a couple of years it's good to 

1023
00:57:57,040 --> 00:57:58,360
come come right back. 
Don't. 

1024
00:57:58,360 --> 00:57:59,720
It's just. 
It's good to circle right back. 

1025
00:57:59,720 --> 00:58:01,040
Don't worry. 
Just. 

1026
00:58:01,840 --> 00:58:04,480
It always does. 
It is alright, man. 

1027
00:58:04,960 --> 00:58:06,840
Do you want to talk about new 
music? 

1028
00:58:07,040 --> 00:58:08,920
Let's do it. 
Let me let. 

1029
00:58:10,640 --> 00:58:15,840
Me start let me start because I 
feel like you have low key 

1030
00:58:15,840 --> 00:58:22,080
listen to more music than be. 
So the long-awaited EP from 

1031
00:58:22,080 --> 00:58:24,080
Butchers finally came out. 
Vaite was it? 

1032
00:58:24,320 --> 00:58:27,440
Long-awaited. 
OK, not long-awaited, but it was

1033
00:58:27,440 --> 00:58:29,400
highly anticipated. 
Short, short awaited. 

1034
00:58:31,600 --> 00:58:33,520
Yeah, yeah, yeah. 
So he finally dropped that. 

1035
00:58:33,520 --> 00:58:39,240
He also dropped a video to the 
song with Lil Minor and bro. 

1036
00:58:39,320 --> 00:58:43,000
I was digging the I was digging 
the video, man, the video was 

1037
00:58:43,000 --> 00:58:46,280
really, really good. 
So shout out to them. 

1038
00:58:46,280 --> 00:58:48,360
They really put together a solid
video. 

1039
00:58:48,840 --> 00:58:54,320
The project was interesting. 
I think like the song with Sarah

1040
00:58:54,320 --> 00:58:56,720
was nice. 
I liked seeing Kay Green. 

1041
00:58:56,880 --> 00:59:00,160
I liked seeing Kay Green in the 
intro because Kay Green has 

1042
00:59:00,160 --> 00:59:04,520
always been a big one of the 
biggest names in the Shrap game.

1043
00:59:04,520 --> 00:59:10,120
And it's good to see Ultra still
working with with the ones, 

1044
00:59:11,320 --> 00:59:13,120
yeah, just working with his day 
one. 

1045
00:59:13,120 --> 00:59:15,600
So it was really nice. 
I did feel a little bit of a 

1046
00:59:15,600 --> 00:59:19,280
disconnect in terms of how the 
the the project kind of went 

1047
00:59:19,280 --> 00:59:22,880
from from from that sound and 
then. 

1048
00:59:23,640 --> 00:59:26,640
To the to the yeah, especially 
the last, the last two joints, 

1049
00:59:26,640 --> 00:59:29,760
they're very rage. 
Yeah, the last two joints just 

1050
00:59:29,760 --> 00:59:32,200
kind of felt like tacked onto 
the project. 

1051
00:59:32,200 --> 00:59:35,520
I don't know if they really like
to me didn't feel like they 

1052
00:59:35,520 --> 00:59:42,960
really fit in that project. 
Yeah, that being said, I do like

1053
00:59:42,960 --> 00:59:45,000
left right. 
I do like the song with little 

1054
00:59:45,000 --> 00:59:47,520
minor. 
The song with Saru was also was 

1055
00:59:47,520 --> 00:59:51,000
also doing so. 
I like I like Kyon just put for 

1056
00:59:51,720 --> 00:59:53,200
sorry, I sorry, sorry for 
interpreting. 

1057
00:59:53,240 --> 00:59:56,400
Yeah, that's what I like. 
I like what Lil minor is is 

1058
00:59:56,400 --> 00:59:59,040
doing Lil minor is he? 
I don't know is it just me, but 

1059
00:59:59,040 --> 01:00:01,240
he's bringing back in terms of 
his hooks. 

1060
01:00:01,440 --> 01:00:04,640
He's just bringing back like a 
nostalgic feeling with how he 

1061
01:00:04,640 --> 01:00:06,880
writes, his hooks and his 
singing everything and his 

1062
01:00:06,880 --> 01:00:10,880
harmonies and melodies like it 
just it reminds me of the. 

1063
01:00:11,280 --> 01:00:14,760
2000s, twenty 10s, I suppose, 
maybe probably more than 20 tens

1064
01:00:15,120 --> 01:00:16,480
Kyon music. 
So I don't know whether he's 

1065
01:00:16,480 --> 01:00:18,880
doing that on purpose or he's 
he's just, but it just sounds 

1066
01:00:18,880 --> 01:00:20,400
good to me. 
Definitely. 

1067
01:00:20,400 --> 01:00:23,440
It's definitely intentional. 
It's definitely intentional. 

1068
01:00:23,520 --> 01:00:26,600
Lil Minor is one of the biggest 
names in terms of the abundant 

1069
01:00:26,600 --> 01:00:30,880
scene, in terms of relying on 
nostalgia to kind of create this

1070
01:00:31,080 --> 01:00:35,080
new feeling that they're trying 
to create. 

1071
01:00:35,080 --> 01:00:37,760
So yeah, shout out to to Lil 
Minor. 

1072
01:00:37,760 --> 01:00:40,400
They're they're they're doing a 
good job over there. 

1073
01:00:40,920 --> 01:00:44,920
So yeah, man. 
OK, so yeah, I listened to 

1074
01:00:44,920 --> 01:00:52,840
Vaite. 
I also listened to Creaky by 

1075
01:00:52,840 --> 01:00:55,800
X-ray Little minor again and 
Dovuku. 

1076
01:00:55,960 --> 01:00:58,280
They released a video to that, 
so shout out to them. 

1077
01:01:00,760 --> 01:01:05,400
I also listened to ask those by 
Dovuku again. 

1078
01:01:05,640 --> 01:01:12,560
Furthermore, Fena Harry Crazen, 
I foolish my pensi Kama Visu by 

1079
01:01:12,760 --> 01:01:15,960
M Rumbi and Shaker that that was
also really dope. 

1080
01:01:18,160 --> 01:01:24,760
I I believe. 
Oh yeah, I also listen to what 

1081
01:01:24,760 --> 01:01:28,560
else do I listen to? 
Oh yeah, Abadi by Papa and 

1082
01:01:29,120 --> 01:01:33,800
Andrew Ace shout out to Papa as 
always. 

1083
01:01:36,160 --> 01:01:39,200
How about you, Sam? 
Yeah, the colour projects 

1084
01:01:39,200 --> 01:01:46,560
breeder dropped in Dogolu and a 
a a quick 23 minute listen. 

1085
01:01:48,200 --> 01:01:51,800
Well, well 7 songs 23 minutes 
seems like really long these 

1086
01:01:51,800 --> 01:01:56,640
days. 7 songs tend pretend to be
under 20. 

1087
01:01:56,880 --> 01:01:59,480
But yeah, that was cool. 
He dropped the single with 

1088
01:01:59,480 --> 01:02:01,200
Bianna while back. 
OK, the Max is on there. 

1089
01:02:01,480 --> 01:02:07,840
What in the wheelie Dana chords?
And yeah, that was, I mean, that

1090
01:02:07,840 --> 01:02:09,560
was interesting. 
It's kind of kind of what you 

1091
01:02:09,560 --> 01:02:13,280
would expect. 
Fadili Itulia and Iborian 

1092
01:02:13,800 --> 01:02:16,640
released Killasiku. 
That was an interesting 1. 

1093
01:02:18,240 --> 01:02:22,520
Lucky the Great and for Mr. 
Frank White, who we obviously 

1094
01:02:22,520 --> 01:02:25,960
love on this podcast, released 
Airplane Mode. 

1095
01:02:26,640 --> 01:02:31,000
So that was really cool as well.
How do you start out on Dunda? 

1096
01:02:31,000 --> 01:02:34,200
Dunda is an EDM electronic 
producer. 

1097
01:02:34,200 --> 01:02:36,560
EDM. 
We need, we need a term. 

1098
01:02:36,560 --> 01:02:41,040
We need a term for EDM producers
that originate from Africa. 

1099
01:02:41,080 --> 01:02:43,160
I mean, fine, we can call them 
EDM producers, but I just feel 

1100
01:02:43,160 --> 01:02:44,360
like there needs to be a new 
term for that. 

1101
01:02:44,880 --> 01:02:46,440
But. 
Yeah, here's an idea. 

1102
01:02:46,440 --> 01:02:52,960
We can just call them producers.
You're on to something. 

1103
01:02:54,160 --> 01:02:55,600
You're on to something. 
That's a great idea. 

1104
01:02:55,600 --> 01:02:58,680
Idea Maxing he he really is fall
down. 

1105
01:02:59,960 --> 01:03:01,560
Stop. 
Stop. 

1106
01:03:02,400 --> 01:03:05,360
Please stop. 
I'm just gonna start throwing 

1107
01:03:05,360 --> 01:03:07,280
maxing at the end of everything 
now, especially. 

1108
01:03:07,640 --> 01:03:11,080
No, you just keep on Max. 
You're bro, you're Max smogging 

1109
01:03:11,080 --> 01:03:12,680
me right now. 
Max Max. 

1110
01:03:12,680 --> 01:03:14,360
Yeah, you're Max maxing right 
now. 

1111
01:03:15,920 --> 01:03:17,960
This is such a naughty podcast. 
Oh my goodness. 

1112
01:03:18,320 --> 01:03:21,200
We apologize, but also thank you
for listening. 

1113
01:03:21,200 --> 01:03:22,920
We appreciate. 
You sorry for not maxing. 

1114
01:03:22,960 --> 01:03:26,120
You guys sorry for not maxing. 
Dunda, Dunda, listen, this fall 

1115
01:03:26,120 --> 01:03:28,000
down he's released a couple of 
like just joints that I've 

1116
01:03:28,080 --> 01:03:30,760
absolutely loved. 
So it's good to see him keep 

1117
01:03:30,760 --> 01:03:33,960
releasing Mao from nowhere and 
he he is it he or hi? 

1118
01:03:33,960 --> 01:03:35,880
I don't know how to pronounce 
that release pressure with a 

1119
01:03:35,880 --> 01:03:37,560
bunch of artists on there. 
Go check that out. 

1120
01:03:38,640 --> 01:03:41,360
Yeah, that was just a couple of 
other people released. 

1121
01:03:41,640 --> 01:03:46,360
Somebody be the artist. 
August 4, Mudoka and Sunset kind

1122
01:03:46,360 --> 01:03:48,560
of have like a similar sound 
released. 

1123
01:03:49,320 --> 01:03:50,840
So that's the thing. 
We'll check that out. 

1124
01:03:51,840 --> 01:03:53,400
That that might have been all I 
checked. 

1125
01:03:53,400 --> 01:03:58,520
I checked out this week. 
I do need to go in and, you 

1126
01:03:58,520 --> 01:04:00,120
know, pay more attention to 
other people's. 

1127
01:04:00,120 --> 01:04:05,080
But yeah, that was that new. 
What are we playing? 

1128
01:04:05,080 --> 01:04:06,320
What's our What's our pick of 
the week? 

1129
01:04:06,480 --> 01:04:13,800
Yes, Sir, the pick of the week 
would have to go to Blinky Bill 

1130
01:04:13,800 --> 01:04:17,640
and Lisa Odor Noah with the song
Bella. 

1131
01:04:18,400 --> 01:04:22,040
So funny thing happened where 
you know, before the podcast I 

1132
01:04:22,040 --> 01:04:26,000
was I was like I wasn't so I 
listened to this song and I was 

1133
01:04:26,000 --> 01:04:29,400
just passive listening to it and
I didn't know I didn't know how 

1134
01:04:29,400 --> 01:04:32,480
I felt about it. 
So I was just telling some I 

1135
01:04:32,480 --> 01:04:34,000
don't know. 
I don't know if it's the song 

1136
01:04:34,000 --> 01:04:37,840
that I want to play at the end 
of the podcast, but then I was, 

1137
01:04:37,880 --> 01:04:40,120
I was like, you know what? 
Let me listen to this thing 

1138
01:04:40,120 --> 01:04:46,200
again and the hook and some, no,
some categorically said, listen 

1139
01:04:46,200 --> 01:04:48,960
to that intro and tell me that's
not a good intro. 

1140
01:04:49,240 --> 01:04:51,840
So I sat down and I listened to 
it and I was like, you know 

1141
01:04:51,840 --> 01:04:52,840
what? 
Absolutely this. 

1142
01:04:52,840 --> 01:04:54,480
Is actually. 
Great. 

1143
01:04:55,280 --> 01:04:59,120
Yeah, this is actually great. 
So yeah, man, no, no, this is 

1144
01:04:59,120 --> 01:05:03,440
actually a really good song and 
it's very, very catchy because I

1145
01:05:03,440 --> 01:05:08,640
just kept on singing the hook in
my head and out loud, to be 

1146
01:05:08,640 --> 01:05:12,160
honest. 
So shout out to Blinky Bill and 

1147
01:05:12,160 --> 01:05:13,960
Lisa Odor. 
They really put together a good 

1148
01:05:13,960 --> 01:05:16,880
song. 
And we are going to play the 

1149
01:05:16,880 --> 01:05:21,000
song Bella for the end of the 
podcast. 

1150
01:05:52,800 --> 01:07:07,200
Feel it every day. 
The. 

1151
01:08:05,160 --> 01:09:04,920
The. 
None. 

1152
01:09:12,399 --> 01:09:19,319
That was Bella by Blinky Bill 
and Lisa Odour Noah so shout out

1153
01:09:19,319 --> 01:09:21,479
to both of them. 
That's becoming a really good 

1154
01:09:21,479 --> 01:09:24,439
pairing too, because on Blinky's
project there is a really good 

1155
01:09:24,560 --> 01:09:26,520
it is. 
It's becoming a really good 

1156
01:09:26,520 --> 01:09:30,000
pairing. 
Maybe an EP in the works, who 

1157
01:09:30,000 --> 01:09:35,399
knows who. 
Knows man thank you guys so much

1158
01:09:35,399 --> 01:09:39,439
for listening to this podcast as
always, we created this podcast 

1159
01:09:39,439 --> 01:09:44,359
to uplift the Kenyan industry to
highlight Kenyan music because 

1160
01:09:44,359 --> 01:09:47,840
we believe that Kenyan artists 
deserve to be played more and 

1161
01:09:47,840 --> 01:09:54,680
paid more and also I don't know 
what I wanted to say after that 

1162
01:09:54,680 --> 01:09:56,440
but. 
Oh boy, there we go. 

1163
01:09:56,600 --> 01:09:59,440
Listen, we've been having really
great conversations and then the

1164
01:09:59,440 --> 01:10:01,320
podcast just falls apart in the 
outro. 

1165
01:10:01,320 --> 01:10:05,800
Let's just because we're trying.
To do No, no, OK, OK, OK, OK OK 

1166
01:10:05,800 --> 01:10:06,720
Yeah, yeah, yeah. 
No, no, no. 

1167
01:10:06,720 --> 01:10:07,720
Watch me, watch me. 
Watch me. 

1168
01:10:07,720 --> 01:10:08,440
Watch me. 
Watch me now. 

1169
01:10:08,440 --> 01:10:10,600
Watch me whip a nanny. 
Go watch me whip a nanny now 

1170
01:10:10,600 --> 01:10:12,680
yeah, yeah. 
I, I listen, listen, listen, 

1171
01:10:12,680 --> 01:10:16,160
listen. 
If you're new to this podcast, 

1172
01:10:16,160 --> 01:10:19,440
you might not know, but I use 
usually like to end the podcast 

1173
01:10:19,440 --> 01:10:22,720
on the three C's, which which is
a mantra that I devised for 

1174
01:10:22,720 --> 01:10:26,560
myself because I'm not perfect 
and I'm trying to work on myself

1175
01:10:26,560 --> 01:10:28,440
as a creative. 
Number one, confidence. 

1176
01:10:28,480 --> 01:10:31,520
Always be confident in your 
music, in your art, because 

1177
01:10:31,520 --> 01:10:35,200
that's what people are going to 
experience first when they 

1178
01:10:35,200 --> 01:10:37,960
interface with your music or 
your art. 

1179
01:10:38,440 --> 01:10:41,840
Confidence is key #2 
consistency. 

1180
01:10:42,120 --> 01:10:44,720
I said confidence is key, but so
is consistency. 

1181
01:10:44,840 --> 01:10:48,200
If you're not consistent, you 
are going to be forgotten. 

1182
01:10:48,400 --> 01:10:53,520
Your art is going to be buried 
under the deluge of creations of

1183
01:10:53,520 --> 01:10:58,040
today's, you know, era where 
there's also AI that you're 

1184
01:10:58,040 --> 01:11:02,400
competing with. 
So always be consistent and #3 

1185
01:11:02,400 --> 01:11:04,400
craft. 
Always work on your craft. 

1186
01:11:04,680 --> 01:11:09,480
If you only have 5 minutes to 
spare, use those 5 minutes to 

1187
01:11:09,640 --> 01:11:15,080
advance yourself in your chosen 
craft because those 5 minutes 

1188
01:11:15,440 --> 01:11:18,760
add up at the end of the year. 
You could learn something so 

1189
01:11:19,000 --> 01:11:23,520
vital or pivotal to your career 
in those 5 minutes. 

1190
01:11:23,680 --> 01:11:25,920
That just kind of changes 
everything for you. 

1191
01:11:27,280 --> 01:11:33,200
And with that guys, I like I 
said, thank you for listening to

1192
01:11:33,200 --> 01:11:35,440
this podcast. 
Sam, would you want to say 

1193
01:11:35,440 --> 01:11:39,320
anything to your adoring 
listeners for for to end the 

1194
01:11:39,320 --> 01:11:44,080
podcast? 
Yeah, yeah, there's, there's, 

1195
01:11:44,080 --> 01:11:47,680
there's a saying from like 
Proverbs, the book in the Bible,

1196
01:11:47,760 --> 01:11:50,920
Proverbs, which kind of like I 
read this week, it just kind of 

1197
01:11:50,920 --> 01:11:52,600
slapped me in the face. 
And it's so simple. 

1198
01:11:52,600 --> 01:11:55,960
It's Proverbs 2213 and it says 
the lazy man says there's a lie 

1199
01:11:55,960 --> 01:11:57,800
on outside. 
Wait, but what if there was a 

1200
01:11:57,800 --> 01:11:58,800
lie? 
OK, OK, sorry. 

1201
01:11:59,960 --> 01:12:02,360
Let me hear the let. 
Me hear the, the, the whole 

1202
01:12:02,360 --> 01:12:05,000
thing is the, the, the lazy man 
says there's a lion outside. 

1203
01:12:05,000 --> 01:12:06,600
So just paraphrasing, there's a 
lion outside. 

1204
01:12:07,280 --> 01:12:10,960
I like I'll I'll be killed. 
I'll be killed in the streets. 

1205
01:12:12,160 --> 01:12:16,480
And I mean, think about it. 
There's double meaning to that. 

1206
01:12:16,520 --> 01:12:20,920
So it's like, all right, like 
your fears, the fears you have 

1207
01:12:20,960 --> 01:12:23,920
are imagined, first of all. 
And so you're just going to stay

1208
01:12:23,920 --> 01:12:26,280
in bed and not go out because 
you imagine a lion outside. 

1209
01:12:26,280 --> 01:12:28,600
What if there's no lion? 
So for me that just kind of slap

1210
01:12:28,600 --> 01:12:30,560
me like sometimes, sometimes, 
sometimes we're afraid of 

1211
01:12:30,560 --> 01:12:35,000
progressing and going further 
and starting things because of 

1212
01:12:35,000 --> 01:12:39,800
the just a fear of what's 
outside and what's to come. 

1213
01:12:41,200 --> 01:12:44,840
But I guess in this, in this, in
this, what do you call it? 

1214
01:12:44,840 --> 01:12:47,200
It's in this sense it's looked 
at as it's still laziness. 

1215
01:12:48,160 --> 01:12:50,640
So just go out and get it. 
Basically what I'm trying to say

1216
01:12:50,640 --> 01:12:53,720
is go out and get it. 
Do what you need to do to. 

1217
01:12:53,760 --> 01:12:56,320
Be who you. 
Want to be and yeah. 

1218
01:12:57,320 --> 01:13:00,440
And what I'm getting from that 
is, like, even if there is 

1219
01:13:00,440 --> 01:13:04,720
indeed a lion outside, pointing 
out the problem doesn't help. 

1220
01:13:04,720 --> 01:13:07,000
Absolutely. 
It's better to point out the 

1221
01:13:07,000 --> 01:13:08,560
solution. 
You know what I mean? 

1222
01:13:08,560 --> 01:13:10,640
Like, fine, there's a lion 
outside. 

1223
01:13:11,120 --> 01:13:12,240
What are we going to do about 
it? 

1224
01:13:12,240 --> 01:13:13,960
I like it. 
I like it. 

1225
01:13:14,720 --> 01:13:22,080
Those pithy words from Sam. 
We'll see you guys on Episode 

1226
01:13:22,080 --> 01:13:24,880
143. 43.
