1
00:00:00,040 --> 00:00:01,880
As if I'm a new artist, number 
one. 

2
00:00:01,880 --> 00:00:08,000
My biggest concern as an artist 
would be to create leverage as 

3
00:00:08,000 --> 00:00:11,080
the music industry. 
As the music industry shifts and

4
00:00:11,080 --> 00:00:14,840
evolves, you have to find 
pockets that are real. 

5
00:00:14,840 --> 00:00:20,280
Like like for example, if you 
really curate your fan base and 

6
00:00:21,120 --> 00:00:23,120
like Ross, Ross is the other 
example. 

7
00:00:23,360 --> 00:00:26,920
Whenever Russ steps out he pulls
like 10,020 thousand people, 

8
00:00:26,920 --> 00:00:30,440
30,000 people for his shows and 
he makes enough money for that. 

9
00:01:23,840 --> 00:01:29,880
What's up guys? 
And welcome to episode 107 of 

10
00:01:30,040 --> 00:01:37,280
the 30% Podcast, the show where 
2 music producers take on the 

11
00:01:37,280 --> 00:01:41,520
Kenyan music industry, give you 
our opinions on music from the 

12
00:01:41,520 --> 00:01:46,240
week and then top it off by 
trying to be wise at the end. 

13
00:01:47,200 --> 00:01:51,840
I go by Alpha Bethena, my Co 
host goes by Sam Arrange the 

14
00:01:51,840 --> 00:01:57,120
Dyer and together we are the 30%
Pod Boys. 

15
00:01:57,120 --> 00:02:02,080
Sam, what's up? 
What's up? 

16
00:02:03,800 --> 00:02:05,360
What's going? 
On Sam I. 

17
00:02:06,520 --> 00:02:07,800
Don't know what you're what 
you're doing. 

18
00:02:09,280 --> 00:02:12,960
The intro. 
I'm doing an intro. 

19
00:02:14,040 --> 00:02:16,520
Sherman have a blast. 
That's. 

20
00:02:17,000 --> 00:02:20,040
How are you, Sam? 
The people want to know what is 

21
00:02:20,040 --> 00:02:24,880
some feeling in the moment. 
You speak for the people I am 

22
00:02:24,920 --> 00:02:27,920
feeling. 
I, I, how am I feeling? 

23
00:02:28,280 --> 00:02:29,960
I don't know. 
I'm all right. 

24
00:02:30,240 --> 00:02:32,120
Are you feeling? 
Are you feeling irey? 

25
00:02:33,720 --> 00:02:38,240
I'm guessing irey is is a fancy 
way of saying all right. 

26
00:02:39,880 --> 00:02:43,880
I think so it. 
Sounds like doesn't it just 

27
00:02:43,880 --> 00:02:45,120
sounds like. 
Sam, are you feeling? 

28
00:02:45,360 --> 00:02:48,840
Are you OK? 
Sam, what's happening? 

29
00:02:49,080 --> 00:02:51,920
You're skirting around this 
question like I'm beginning to 

30
00:02:51,920 --> 00:02:53,000
be worried. 
I'm good. 

31
00:02:53,000 --> 00:02:54,160
OK. 
You're fine. 

32
00:02:54,640 --> 00:02:55,480
OK. 
That's good. 

33
00:02:55,560 --> 00:02:56,440
That's good. 
This. 

34
00:02:56,440 --> 00:02:58,440
This. 
I just this part is always so 

35
00:02:58,440 --> 00:03:00,680
awkward. 
Are you asking me Why Are you 

36
00:03:00,720 --> 00:03:05,120
asking me how I'm doing? 
Because it's you see, The thing 

37
00:03:05,120 --> 00:03:08,160
is, it's not about me, because I
know you're doing fine, but it's

38
00:03:08,160 --> 00:03:10,640
about the people. 
The people want to know how is 

39
00:03:10,640 --> 00:03:12,320
Sam doing they. 
Don't want to hear what I'm 

40
00:03:12,320 --> 00:03:15,360
talking about is how my how is 
my do they don't care about my 

41
00:03:15,360 --> 00:03:18,320
health. 
Yes, yes, they do. 

42
00:03:18,320 --> 00:03:20,360
Why you just excuse me, 
shambles. 

43
00:03:20,560 --> 00:03:21,920
That's what they care. 
No, no, no. 

44
00:03:21,920 --> 00:03:24,040
Why? 
Why are you putting mouth mouths

45
00:03:24,040 --> 00:03:25,520
in their words? 
Why are you putting words in 

46
00:03:25,520 --> 00:03:28,920
their mouth? 
Some. 

47
00:03:29,360 --> 00:03:31,560
Oh man, anyway, putting words in
their ears. 

48
00:03:32,480 --> 00:03:38,560
I shall ask myself how I'm 
doing, which unless you want to 

49
00:03:38,560 --> 00:03:40,440
ask me how I'm doing. 
Yo, man. 

50
00:03:40,440 --> 00:03:46,760
Oh, this is crazy. 
OK, All right, Afam, how are you

51
00:03:46,760 --> 00:03:47,880
doing? 
How is your health? 

52
00:03:48,080 --> 00:03:51,440
How's your mental? 
How's your family, you know? 

53
00:03:51,440 --> 00:03:54,360
Thank you. 
So thank you so much for asking.

54
00:03:54,400 --> 00:03:57,240
I think that's very, very 
consider considerate of you. 

55
00:03:57,240 --> 00:04:00,160
And I would say I am doing fine.
I'm doing OK. 

56
00:04:00,160 --> 00:04:03,200
You know, my health is fine. 
I'm doing fine. 

57
00:04:04,680 --> 00:04:12,240
Have this week was a blur. 
Yeah, nothing too crazy to 

58
00:04:12,360 --> 00:04:15,800
report on. 
Like on my end, I can just say I

59
00:04:15,800 --> 00:04:17,800
am living. 
I am living life. 

60
00:04:19,320 --> 00:04:25,160
Living life. 
Yes, I'm living life, Sam. 

61
00:04:26,360 --> 00:04:32,800
So what's going on? 
I feel like listen guys, this is

62
00:04:32,800 --> 00:04:36,880
a music industry podcast and 
yes, we do focus on Kenyan music

63
00:04:36,880 --> 00:04:40,240
industry news. 
That's always number one. 

64
00:04:40,480 --> 00:04:47,560
But sometimes in the the music 
industry environment, in the 

65
00:04:47,560 --> 00:04:52,600
music industry universe, things 
happen which just kind of break 

66
00:04:52,600 --> 00:04:56,520
boundaries and have to be talked
about because ultimately they 

67
00:04:56,520 --> 00:05:03,000
could potentially affect the 
music industry as a whole, even 

68
00:05:03,000 --> 00:05:09,200
if they didn't necessarily occur
in your localized music industry

69
00:05:09,200 --> 00:05:12,920
space. 
And what I am alluding to is the

70
00:05:12,920 --> 00:05:18,200
bombastic bombshell. 
Like it was provocative. 

71
00:05:18,200 --> 00:05:20,720
It was everybody was in the 
meltdown. 

72
00:05:20,720 --> 00:05:25,840
Like, Oh my God, he actually 
sued UMG. 

73
00:05:25,840 --> 00:05:29,640
And by he, I mean Jake Sam. 
What? 

74
00:05:29,640 --> 00:05:32,680
What? 
Where were you when it happened?

75
00:05:34,720 --> 00:05:37,560
You know how like, you know how 
like when something significant 

76
00:05:37,600 --> 00:05:40,400
in the world happens and then 
somebody's like, where were you 

77
00:05:40,400 --> 00:05:44,240
when it happened? 
Oh bro. 

78
00:05:44,280 --> 00:05:46,760
OK, OK. 
To be serious, how did you like?

79
00:05:46,800 --> 00:05:47,280
No. 
Yeah. 

80
00:05:47,480 --> 00:05:48,360
So or should I? 
OK. 

81
00:05:48,760 --> 00:05:50,440
No, it's cool. 
I mean, let me let. 

82
00:05:50,720 --> 00:05:51,600
Me. 
OK, go ahead. 

83
00:05:51,600 --> 00:05:53,680
Let's continue. 
UMGUMG and district First of 

84
00:05:53,680 --> 00:05:57,640
all, let's start by saying this 
is just not great timing from 

85
00:05:57,640 --> 00:06:05,080
Drake, but anyhow, it's he chose
the most disastrous PR time to 

86
00:06:05,080 --> 00:06:08,640
possibly and it's not a suit. 
Let's start there. 

87
00:06:08,920 --> 00:06:10,000
At least from what we're here, 
it's a. 

88
00:06:10,040 --> 00:06:12,720
Pre, it's a pre trial. 
Yeah, it's a petition. 

89
00:06:13,880 --> 00:06:16,000
Yeah, it's a petition. 
So essentially what what it is 

90
00:06:16,000 --> 00:06:19,520
is Drake is Drake Drake. 
I mean, there are many ways to 

91
00:06:19,520 --> 00:06:22,000
spin it, but then Drake is 
basically saying, hey guys, I 

92
00:06:22,000 --> 00:06:25,360
smell, I smell a rat. 
I smell something fishy here. 

93
00:06:25,640 --> 00:06:31,240
However, I don't have all the 
evidence to properly throw in 

94
00:06:31,240 --> 00:06:34,280
like an actual suit. 
So I want the courts to compel 

95
00:06:34,280 --> 00:06:39,520
y'all to tell UMG to show us the
documents and show us, you know,

96
00:06:39,520 --> 00:06:42,320
all the to show us the receipts 
so that now I can. 

97
00:06:42,320 --> 00:06:45,640
Yeah. 
So now I can properly sue you. 

98
00:06:45,640 --> 00:06:47,080
So that's essentially what it 
is. 

99
00:06:47,080 --> 00:06:49,720
It's not necessarily a suit. 
Both of them, actually the 

100
00:06:50,680 --> 00:06:51,960
except. 
Wait, so he dropped two. 

101
00:06:52,160 --> 00:06:54,240
There's the first one to UMG and
then there's the second. 1, 

102
00:06:56,280 --> 00:06:59,920
they're both to EMG, but the 
first one, I believe he filed it

103
00:06:59,920 --> 00:07:01,520
in New York. 
The second one, I believe he 

104
00:07:01,520 --> 00:07:03,480
filed it in Texas. 
I don't know what the 

105
00:07:03,480 --> 00:07:09,000
significance of doing that is. 
Yeah, I think the second one, 

106
00:07:09,720 --> 00:07:13,120
like the second one is more 
about payola and how they've 

107
00:07:13,120 --> 00:07:18,840
been paying like entities like 
iHeartRadio to like inflate the 

108
00:07:18,840 --> 00:07:22,320
song and all that type of stuff.
The first one was more really 

109
00:07:22,320 --> 00:07:28,480
about how they've been using 
bots and artificially inflating 

110
00:07:28,720 --> 00:07:34,440
the song and like people saying,
Hey Siri, play me this song and 

111
00:07:34,440 --> 00:07:36,520
then all of a sudden Not like Us
is playing. 

112
00:07:36,520 --> 00:07:39,600
Oh my gosh, I said, Hey, Siri on
my phone, bro, please stop. 

113
00:07:39,760 --> 00:07:45,440
Anyway, So yeah, that's, that's 
essentially what I gather. 

114
00:07:46,000 --> 00:07:49,920
So for the first suit, 
essentially like the reason why 

115
00:07:49,920 --> 00:07:53,800
this is very, very important is 
he has a few claims here that 

116
00:07:53,800 --> 00:08:00,400
are crazy. 1 is that Spotify 
were or rather Spotify and UMG 

117
00:08:00,400 --> 00:08:05,640
came to the conclusion that they
would reduce the licensing for 

118
00:08:05,720 --> 00:08:10,560
the track, not like us by 30%. 
And therefore Spotify would be 

119
00:08:10,560 --> 00:08:13,960
happy, very happy, because now 
they, they're paying 30% less 

120
00:08:13,960 --> 00:08:18,320
than they usually pay for music 
to stream it and upstream it and

121
00:08:18,320 --> 00:08:21,680
put it everywhere on their 
platform so that it does better 

122
00:08:21,680 --> 00:08:24,920
than it, it should. 
Now, Sam, are you surprised by 

123
00:08:24,920 --> 00:08:30,240
this, that these entities with 
so much integrity there, some 

124
00:08:30,320 --> 00:08:33,159
like they, they are like they, 
they are, they are. 

125
00:08:33,400 --> 00:08:38,520
What do you call them? 
They uphold every penis. 

126
00:08:38,520 --> 00:08:42,080
The highest of moral standards. 
Exactly. 

127
00:08:42,360 --> 00:08:45,200
Are you surprised that this is 
happening? 

128
00:08:45,200 --> 00:08:48,440
In the industry said some 
nonsense What did they say in 

129
00:08:48,440 --> 00:08:50,760
their their response to the suit
they said that they they could 

130
00:08:50,760 --> 00:08:55,120
never engage in in. 
Yeah, yeah, yeah, yeah, yeah. 

131
00:08:55,120 --> 00:08:57,280
That was hilarious. 
I actually think that was 

132
00:08:57,280 --> 00:08:58,520
hilarious. 
That's like a joke. 

133
00:08:58,760 --> 00:09:01,040
Let's comedy talk about we could
never engage. 

134
00:09:01,320 --> 00:09:02,880
So all right, so here's the 
thing. 

135
00:09:02,880 --> 00:09:05,440
Now, now this gets this gets 
polarizing there. 

136
00:09:05,600 --> 00:09:08,280
OK, The the reason that this 
whole thing is very polarizing 

137
00:09:08,280 --> 00:09:10,280
is just because of what it's 
coming off. 

138
00:09:10,440 --> 00:09:13,600
It's coming off of beef that 
everyone thinks Drake lost. 

139
00:09:15,400 --> 00:09:16,040
I. 
Think so. 

140
00:09:16,040 --> 00:09:19,040
He definitely lost. 
I think it's the prevailing 

141
00:09:19,360 --> 00:09:21,760
agreement. 
That he lost yeah, well, no, go 

142
00:09:21,760 --> 00:09:22,800
ahead. 
There's some there's some of 

143
00:09:22,800 --> 00:09:25,600
your of your fans on Twitter who
are very adamant that that 

144
00:09:25,600 --> 00:09:29,920
Kendrick lost by a land by a 
mile, but delusional. 

145
00:09:30,040 --> 00:09:31,920
Yeah. 
So everyone thinks everyone, 

146
00:09:32,600 --> 00:09:34,880
many people feel like Drake 
Drake lost the battle. 

147
00:09:34,880 --> 00:09:38,640
So they feel like he's Drake 
Drake has always had and this is

148
00:09:38,640 --> 00:09:40,480
just the beef part. 
We'll this is like the least 

149
00:09:40,480 --> 00:09:41,640
part. 
We'll get over this and then get

150
00:09:41,640 --> 00:09:43,160
to the real. 
But it's somehow attached. 

151
00:09:43,400 --> 00:09:50,720
Everyone feels like Drake Drake 
has a is a little bit of a, for 

152
00:09:50,720 --> 00:09:52,720
lack of better words. 
They call him a Karen, right? 

153
00:09:53,520 --> 00:09:55,480
Like he's a cosplayer in the 
industry. 

154
00:09:55,480 --> 00:09:57,600
That's what they call him. 
So I feel like he lost and this 

155
00:09:57,600 --> 00:10:00,640
is him just being a baby about 
it and seeing because the, the, 

156
00:10:00,640 --> 00:10:05,440
the, the, the, the thought is 
that would he have still made 

157
00:10:05,440 --> 00:10:09,760
the suit or gone against UMG if 
this whole him versus Kendrick 

158
00:10:09,760 --> 00:10:14,040
thing didn't go the way it went?
So that's that. 

159
00:10:14,640 --> 00:10:17,240
So the timing is crazy for his 
for his PR. 

160
00:10:17,240 --> 00:10:22,600
But then in terms of what the 
actual suit is talking about, 

161
00:10:23,880 --> 00:10:27,000
there's so many ways that you 
can spin it. 

162
00:10:27,640 --> 00:10:30,120
First off, there's an argument 
that and I actually want to find

163
00:10:30,120 --> 00:10:31,720
out from you because I'm 
interested because I know you're

164
00:10:31,720 --> 00:10:33,840
a Jake fan. 
What do you think about the 

165
00:10:33,840 --> 00:10:36,360
people who are saying that 
everything he's seeing Kendrick 

166
00:10:36,360 --> 00:10:40,960
off, he's benefited from? 
It's true, but you see, that's 

167
00:10:40,960 --> 00:10:43,840
the thing. 
UMG not Kendrick UMG. 

168
00:10:44,880 --> 00:10:49,440
Yeah, yeah. 
So you see, UMG can't like 

169
00:10:51,000 --> 00:10:55,480
obviously Drake benefits from 
all this like tactics. 

170
00:10:55,520 --> 00:10:58,360
Of course he does. 
But you see, The thing is EMG 

171
00:10:58,360 --> 00:11:01,560
can't say, well, you also 
benefit from the same because 

172
00:11:01,560 --> 00:11:04,640
then they would be implicating 
themselves in doing these 

173
00:11:04,640 --> 00:11:07,800
tactics in the past. 
So that's where they're they 

174
00:11:07,800 --> 00:11:12,400
kind of their lips are sealed 
for me, I think. 

175
00:11:12,800 --> 00:11:16,080
Well, one, I feel like there's 
also a little bit of politics 

176
00:11:16,080 --> 00:11:20,640
here because Jake is, I think 
he's about to renegotiate his 

177
00:11:20,640 --> 00:11:25,760
contract with UMG. 
So these are games being played.

178
00:11:26,520 --> 00:11:30,400
Apparently they're, they're 
trying to insinuate that UMG 

179
00:11:30,400 --> 00:11:35,160
have they? 
They, they really went out of 

180
00:11:35,160 --> 00:11:40,280
their way to make Kendrick win 
so that they could depreciate 

181
00:11:40,280 --> 00:11:45,400
Drakes value, therefore low 
balling him for his next deal. 

182
00:11:45,560 --> 00:11:48,080
In his previous deal, it's 
always been reported that he was

183
00:11:48,080 --> 00:11:53,720
given like $400 million and 
apparently now he's asking for 

184
00:11:53,720 --> 00:11:57,160
like 600 and then renegotiation 
or something. 

185
00:11:57,160 --> 00:11:58,240
I don't know what he's asking 
for. 

186
00:11:58,240 --> 00:12:00,400
He's probably asking for some 
crazy number, right? 

187
00:12:02,040 --> 00:12:05,080
And that China like, you know, 
that because of the 

188
00:12:05,080 --> 00:12:07,520
renegotiation is coming, is 
coming around. 

189
00:12:07,520 --> 00:12:12,560
They're trying to like 
depreciate his value some of 

190
00:12:12,560 --> 00:12:14,520
those games. 
And I think Drake on the other 

191
00:12:14,520 --> 00:12:17,400
hand, is trying to get away from
UMG. 

192
00:12:17,600 --> 00:12:21,360
So they're kind of saying that 
this is him just trying to like 

193
00:12:21,760 --> 00:12:23,840
break up that relationship as 
well. 

194
00:12:25,520 --> 00:12:31,040
So what this opens Jake up to 
though is, is something similar 

195
00:12:31,040 --> 00:12:33,920
to like what happened to Diddy 
because it always starts with 

196
00:12:33,920 --> 00:12:38,240
you trying to take down a big 
dog because UMG is not a small 

197
00:12:38,240 --> 00:12:44,080
fish. 
UMG is backed by like so many 

198
00:12:44,600 --> 00:12:48,480
higher powers. 
Like you'll just do your Googles

199
00:12:48,480 --> 00:12:55,600
and see who owns UMG and the 
findings will be very, very 

200
00:12:55,600 --> 00:13:00,080
interesting. 
And those entities that own 

201
00:13:00,520 --> 00:13:09,680
things like the UMG label poof 
money just it's just very paid 

202
00:13:09,680 --> 00:13:11,480
individual. 
So I think Jake should be 

203
00:13:11,480 --> 00:13:16,800
careful because this might like 
result into like a takedown from

204
00:13:16,800 --> 00:13:19,280
him. 
I've already seen things 

205
00:13:19,360 --> 00:13:25,400
trending online about oh, like 
Drake is behind XXX Tentacion's 

206
00:13:25,400 --> 00:13:27,800
death and all those things are 
starting to come back around. 

207
00:13:28,080 --> 00:13:30,720
And these are games. 
All these things are games like 

208
00:13:30,720 --> 00:13:35,760
people like people like, because
EMG can't say that angle of 

209
00:13:35,760 --> 00:13:37,560
like, oh, even Drake has 
benefit. 

210
00:13:37,560 --> 00:13:40,600
They can't use that because that
will also implicate them. 

211
00:13:40,600 --> 00:13:43,680
So now they're going to be dirty
and like bring up any that they 

212
00:13:43,680 --> 00:13:46,800
can find on Drake. 
And I think I think Drake has a 

213
00:13:46,800 --> 00:13:53,200
lot of that under the cover. 
I think he's also offended and 

214
00:13:54,680 --> 00:13:57,520
been very arrogant in his 
tenure. 

215
00:13:57,520 --> 00:14:01,560
So he's not in a good position. 
He has very few friends. 

216
00:14:01,720 --> 00:14:05,240
But let's not make this about 
Drake and whatever. 

217
00:14:05,320 --> 00:14:08,840
I think the main reason as to 
why we wanted to bring this up 

218
00:14:08,880 --> 00:14:12,960
is what are the implications 
like on us or like what can we 

219
00:14:12,960 --> 00:14:15,560
take from this? 
Like even us in our Kenyan music

220
00:14:15,560 --> 00:14:18,200
industry. 
And for one, I think the biggest

221
00:14:18,200 --> 00:14:23,840
one is the music industry is 
such a load of bullshit. 

222
00:14:24,120 --> 00:14:28,520
Like it's all such games and 
like inflating numbers and 

223
00:14:28,520 --> 00:14:32,200
paying off radio radio and doing
all this type of stuff. 

224
00:14:32,200 --> 00:14:35,840
That's what it is like. 
And Drake is whistle blowing it 

225
00:14:35,840 --> 00:14:38,800
right. 
And he's doing it like to be 

226
00:14:38,800 --> 00:14:43,160
petty, but what he's doing, what
he's saying about the music 

227
00:14:43,160 --> 00:14:46,960
industry is true. 
Like Sam, do you disagree with 

228
00:14:46,960 --> 00:14:49,320
that? 
Like, the reasons as to why he's

229
00:14:49,320 --> 00:14:52,920
bringing it up is petty. 
And honestly, I think it's 

230
00:14:52,920 --> 00:14:56,440
distasteful. 
But what he's saying is true 

231
00:14:56,440 --> 00:15:02,160
about the industry, like using 
bots, brokering deals, which is 

232
00:15:02,160 --> 00:15:06,600
essentially inside the trading 
with Spotify, like manipulating 

233
00:15:06,600 --> 00:15:10,600
the value of what a stream is 
like and all that type of shit. 

234
00:15:10,600 --> 00:15:15,080
Like it's, it's such bullshit. 
And it's the reason why people 

235
00:15:15,080 --> 00:15:18,680
like us in Kenya, our stream is 
worth nothing. 

236
00:15:18,880 --> 00:15:22,200
Because all these people, they 
are the ones who control how 

237
00:15:22,200 --> 00:15:26,840
much the value of a stream is, 
how much, you know what I mean? 

238
00:15:26,840 --> 00:15:31,520
Like every like it's like they 
create the rules and that's so 

239
00:15:31,520 --> 00:15:36,240
frustrating. 
Like imagine, imagine Spotify 

240
00:15:36,240 --> 00:15:41,240
and UMG deciding how much the 
value of a stream is and that 

241
00:15:41,240 --> 00:15:44,960
ends up paying themselves. 
I don't know if like it's like 

242
00:15:45,080 --> 00:15:49,000
the game is already rigged from 
from the jump, right? 

243
00:15:50,320 --> 00:15:54,360
The music industry is just a 
game and it's just like we are 

244
00:15:54,360 --> 00:16:00,480
all just pawns and it's you feel
lost in this thing. 

245
00:16:00,480 --> 00:16:03,200
And I don't know that for me, 
that's the big my biggest take 

246
00:16:03,200 --> 00:16:07,160
away is like succeed in the 
music industry. 

247
00:16:08,120 --> 00:16:10,120
You might have to just play the 
game. 

248
00:16:10,280 --> 00:16:13,080
You don't have to play the game 
and it's dirty and it's, it's 

249
00:16:13,080 --> 00:16:18,920
it's insanely like, you know how
like Steph Capella was always 

250
00:16:18,920 --> 00:16:21,600
talking about payola and all 
that type of shit, Bro, you have

251
00:16:21,600 --> 00:16:24,320
to pay the game, play the game. 
Anyway, Sam, you what do you 

252
00:16:24,320 --> 00:16:26,160
think? 
What's your like take away from 

253
00:16:26,160 --> 00:16:32,120
all this and like how it affects
us as as Kenyan artists in the 

254
00:16:32,120 --> 00:16:36,240
Kenyan music industry? 
I mean, even before, before we 

255
00:16:36,240 --> 00:16:40,400
get there, I feel like it's the 
right message again, it's the 

256
00:16:40,400 --> 00:16:42,080
right message. 
I feel like it's the right 

257
00:16:42,080 --> 00:16:46,800
message, wrong messenger. 
But someone's right message 

258
00:16:46,800 --> 00:16:50,320
wrong, right? 
There are not many artists who 

259
00:16:50,320 --> 00:16:55,360
have done who have as much 
leverage as Drake has, right? 

260
00:16:55,360 --> 00:16:57,920
If we're naming like a couple, 
probably what Drake, Taylor 

261
00:16:57,920 --> 00:17:01,120
Swift, maybe Kanye. 
But Kanye doesn't care about 

262
00:17:01,120 --> 00:17:03,160
labels anymore. 
He's doing whatever he wants to 

263
00:17:03,160 --> 00:17:04,920
do. 
There are very few artists in 

264
00:17:04,920 --> 00:17:15,280
that on that level rather so if 
there's anyone who would at 

265
00:17:15,280 --> 00:17:19,839
least make some noise because it
was like a smaller artist, this 

266
00:17:19,839 --> 00:17:22,839
will have been this story would 
have been like buried long 

267
00:17:22,839 --> 00:17:25,160
before it came out. 
It wouldn't make it wouldn't 

268
00:17:25,160 --> 00:17:26,119
make way. 
Exactly. 

269
00:17:26,560 --> 00:17:29,960
But because it's him and the 
timing of it is also bringing 

270
00:17:29,960 --> 00:17:34,120
like more light to it. 
You know, it's it's interesting.

271
00:17:34,120 --> 00:17:37,800
Now one thing we're going to and
this happens in all industries. 

272
00:17:38,640 --> 00:17:39,920
It happens. 
In fact, there are probably 

273
00:17:39,920 --> 00:17:44,240
stories of the Kenyan industry 
where people have disagreed with

274
00:17:44,240 --> 00:17:48,240
the gatekeepers, disagreed with 
the people who own, who have 

275
00:17:48,240 --> 00:17:50,840
relation the important 
relationships with radio and 

276
00:17:51,080 --> 00:17:54,120
distribution and all that. 
And then the the career has gone

277
00:17:54,120 --> 00:17:56,560
quiet. 
Drake is doing something very 

278
00:17:56,560 --> 00:18:00,520
difficult because it could end 
up in two ways. 1, he could, he 

279
00:18:01,000 --> 00:18:04,520
could probably realize that he's
just a pawn and as much as he 

280
00:18:04,520 --> 00:18:08,840
controls, he has like a huge 
market share in music or less 

281
00:18:08,840 --> 00:18:10,520
some decent amount of market 
chain music. 

282
00:18:11,000 --> 00:18:13,840
The music industry is way bigger
than he is. 

283
00:18:14,320 --> 00:18:18,800
And so then that ends up being 
fight for nothing because 

284
00:18:18,800 --> 00:18:20,800
they're just going to write. 
You don't want to agree with us.

285
00:18:20,800 --> 00:18:22,960
You don't step in line like you 
said and they will decide 

286
00:18:22,960 --> 00:18:24,080
they're not going to step in 
line. 

287
00:18:25,320 --> 00:18:29,120
They usually kick to the club. 
But do you find do you find it 

288
00:18:29,120 --> 00:18:32,480
interesting that an artist as 
big as Kendrick needs to rely on

289
00:18:32,480 --> 00:18:38,320
bots? 
So now it gets a very 

290
00:18:38,320 --> 00:18:43,520
interesting conversation because
an artist as big as Kendrick 

291
00:18:43,520 --> 00:18:47,280
shouldn't have to rely on bots. 
I feel like the music industry 

292
00:18:47,280 --> 00:18:52,960
has created a a framework of 
what's successful right from the

293
00:18:52,960 --> 00:18:57,360
the simple determining the worth
of a stream to like to like 

294
00:18:57,760 --> 00:19:05,160
determining how much of how much
music, how much your music has 

295
00:19:05,160 --> 00:19:12,240
to how sorry, how successful 
your music has to be before it 

296
00:19:12,240 --> 00:19:14,720
moves whatever needle they 
wanted to move. 

297
00:19:15,160 --> 00:19:19,200
And so in in doing that, they've
sort of created the environment 

298
00:19:19,200 --> 00:19:23,040
that, OK, for us to actually 
feel like we're successful, your

299
00:19:23,040 --> 00:19:25,840
music has to do this much. 
And artists are not doing, I 

300
00:19:25,840 --> 00:19:28,440
mean music consumption, 
consumption in general is 

301
00:19:28,440 --> 00:19:30,800
declining. 
I think so. 

302
00:19:31,160 --> 00:19:34,600
And so for artists to do the 
numbers that they want them to 

303
00:19:34,600 --> 00:19:38,440
do or that would be successful, 
they have, I mean, if you really

304
00:19:38,440 --> 00:19:42,320
think about it, it's weird. 
So they're allegedly bought in 

305
00:19:42,320 --> 00:19:45,040
the the streams and like what 
you said in the beginning, 

306
00:19:45,040 --> 00:19:46,440
they're bought in the stream so 
they can play. 

307
00:19:46,440 --> 00:19:49,200
It's almost an infinite money 
glitch so that they can pay 

308
00:19:49,200 --> 00:19:52,640
themselves and. 
Imagine not. 

309
00:19:52,640 --> 00:19:55,000
See how crazy that is? 
It's so weird. 

310
00:19:56,320 --> 00:20:02,560
But yeah, it's, it's, it's, it's
sad, unfortunately, because who 

311
00:20:02,560 --> 00:20:05,120
suffers is the artist suffer. 
I mean, I would really love to 

312
00:20:05,120 --> 00:20:08,880
see the industry without bots. 
Like AFAM, can you just believe 

313
00:20:08,880 --> 00:20:11,560
like what if we went on to 
Spotify and we took off, took 

314
00:20:11,560 --> 00:20:13,600
off all the. 
Bottom embarrassing. 

315
00:20:14,120 --> 00:20:16,440
It would be embarrassing. 
Yeah. 

316
00:20:16,440 --> 00:20:18,160
Don't like don't person doing 
and listen. 

317
00:20:18,160 --> 00:20:20,480
And it's crazy. 
It's crazy because like right 

318
00:20:20,480 --> 00:20:25,080
now artists are struggling like 
if an artist cracks 300K first 

319
00:20:25,080 --> 00:20:29,480
week, if an artist does 200 K 
first week, we are like, you 

320
00:20:29,480 --> 00:20:32,440
know, you, you are you're, 
you're up there. 

321
00:20:32,440 --> 00:20:35,920
You know what I mean? 
Like, like and and back in the 

322
00:20:35,920 --> 00:20:38,440
day that never used to be the 
case because back in the day 

323
00:20:38,440 --> 00:20:41,640
people used to do 1,000,000, 
like whatever and like and those

324
00:20:41,640 --> 00:20:43,360
are just regular. 
Not too far. 

325
00:20:43,640 --> 00:20:46,480
They weren't regular, Yeah, they
weren't regular people. 

326
00:20:46,480 --> 00:20:51,080
But like, they could do it now 
if you even crack 250. 

327
00:20:51,200 --> 00:20:52,680
It's successful. 
It's crazy. 

328
00:20:52,680 --> 00:20:56,960
Whatever and that is with 
streams, which you don't even 

329
00:20:56,960 --> 00:20:58,960
know how legitimate they're in 
the 1st place. 

330
00:20:58,960 --> 00:21:01,360
So what are they? 
What are we really talking about

331
00:21:01,360 --> 00:21:03,120
here? 
Are we talking about 100K? 

332
00:21:03,440 --> 00:21:06,880
You know, somebody does like 
what's, what's the ratio of real

333
00:21:06,880 --> 00:21:08,840
to fake streams? 
Is it 5050? 

334
00:21:08,960 --> 00:21:12,280
It could be, but I wouldn't put 
it past any of these people, 

335
00:21:12,280 --> 00:21:14,240
man. 
I mean, if you go on like and if

336
00:21:14,240 --> 00:21:17,560
you go on like Instagram and the
the correlation to that would be

337
00:21:17,560 --> 00:21:23,040
like how many of all the top 
followed accounts on Instagram, 

338
00:21:23,560 --> 00:21:26,000
how many of those are bots? 
You know the comments and the 

339
00:21:26,000 --> 00:21:28,840
likes. 
It's all it's all mirrors and 

340
00:21:28,840 --> 00:21:32,480
smoke and. 
So Sam, you're a new artist, 

341
00:21:32,480 --> 00:21:35,120
you're a new artist, You're 
seeing all this happening. 

342
00:21:35,280 --> 00:21:37,760
What are you taking? 
What's your take away from this?

343
00:21:37,760 --> 00:21:41,120
Well, the first thing is the 
only reason. 

344
00:21:42,400 --> 00:21:45,840
Well, OK, UMG. 
Just to add to that, like just 

345
00:21:45,840 --> 00:21:49,240
to add, because things like 
payola, like as much as it's 

346
00:21:49,240 --> 00:21:51,440
frowned upon, it's very much a 
thing. 

347
00:21:51,560 --> 00:21:54,880
So do you partake? 
I just expanded my question. 

348
00:21:55,160 --> 00:21:59,400
Do you partake in the in what 
everyone else is doing in the 

349
00:21:59,400 --> 00:22:04,960
music industry or do you stay 
streamlined and just hope that 

350
00:22:04,960 --> 00:22:09,920
your music pops off organically?
But I feel like the word organic

351
00:22:09,920 --> 00:22:12,560
doesn't have any standing in the
music. 

352
00:22:12,600 --> 00:22:13,440
Industry. 
No such thing. 

353
00:22:13,440 --> 00:22:15,800
So yeah, that's just my, that's 
my entire question. 

354
00:22:15,880 --> 00:22:18,920
Yeah, So the whole problem is 
that music has moved on to tech 

355
00:22:18,920 --> 00:22:20,160
now. 
And so that's what makes it a 

356
00:22:20,160 --> 00:22:22,440
little bit different. 
So the streamers, and I mean the

357
00:22:22,440 --> 00:22:25,960
streaming is a tech game. 
The even the music labels at 

358
00:22:25,960 --> 00:22:29,040
this point that they're playing 
the tech game as if I'm a new 

359
00:22:29,040 --> 00:22:32,120
artist. 
Number one, my biggest concern 

360
00:22:32,120 --> 00:22:37,280
as an artist would be to create 
leverage as the music industry, 

361
00:22:37,360 --> 00:22:40,720
as the music industry shifts and
evolves, you have to find 

362
00:22:40,720 --> 00:22:46,200
pockets that are real. 
Like like for example, if you 

363
00:22:46,480 --> 00:22:50,840
really curate your fan base and 
like Russ, Russ is the other 

364
00:22:50,840 --> 00:22:53,200
example. 
Whenever Russ steps out, he 

365
00:22:53,200 --> 00:22:56,520
pulls like 10,020 thousand 
people, 30,000 people for his 

366
00:22:56,520 --> 00:23:01,240
shows and he makes enough money 
for that from that to he's not 

367
00:23:01,240 --> 00:23:02,960
worried about streams. 
That's why he can just release. 

368
00:23:02,960 --> 00:23:04,600
He releases music on and on and 
on and on. 

369
00:23:04,600 --> 00:23:07,680
But then his focus is to create,
have enough so that when he 

370
00:23:07,680 --> 00:23:11,400
steps out into a show, he he 
pulls enough people who are 

371
00:23:11,400 --> 00:23:14,720
paying for him and the return 
from that is greater than the 

372
00:23:14,720 --> 00:23:17,120
return from a stream. 
So leverages. 

373
00:23:17,160 --> 00:23:19,640
So are you? 
Trying to say so are you trying 

374
00:23:19,640 --> 00:23:25,040
to say that in today's age, like
a new artist should be trying to

375
00:23:25,280 --> 00:23:29,400
go against the status quo, which
is streaming and doing things in

376
00:23:29,400 --> 00:23:31,360
real life? 
So are you saying we should 

377
00:23:31,360 --> 00:23:37,640
bring back like CDs and cassette
tapes and try and like if, if 

378
00:23:37,680 --> 00:23:42,920
like let's say an artist is able
to sell 5000 CDs in in, in the 

379
00:23:42,920 --> 00:23:46,840
first week of them releasing 
music, Is there more value in 

380
00:23:46,840 --> 00:23:51,600
that than selling 60,000 or 
doing 60,000 streams first week 

381
00:23:51,760 --> 00:23:54,880
or no doing 60,000 like in, you 
know, the conventional way, the 

382
00:23:54,880 --> 00:23:58,920
way they counted first week? 
Well, partly, yes. 

383
00:23:58,920 --> 00:24:02,320
There's value in that. 
As an artist, you have to figure

384
00:24:02,320 --> 00:24:06,200
out a different way to make 
money streaming it. 

385
00:24:06,200 --> 00:24:09,080
I mean, the primary way of 
counting numbers is always going

386
00:24:09,080 --> 00:24:11,040
to be there. 
So streaming is and looking at 

387
00:24:11,040 --> 00:24:13,320
those numbers is always good 
because they need, we need a, a 

388
00:24:13,320 --> 00:24:15,440
reference point for things, 
right. 

389
00:24:15,880 --> 00:24:18,160
But then as, as an artist here, 
you just have to, you have to 

390
00:24:18,160 --> 00:24:23,800
figure out other ways of making 
money that outside of the 

391
00:24:23,800 --> 00:24:25,160
streaming. 
Now you have to go against that.

392
00:24:25,200 --> 00:24:27,120
Like outside of streaming, fine,
yeah. 

393
00:24:27,720 --> 00:24:30,600
Play towards Spotify and ensure 
that they put you on playlists 

394
00:24:30,600 --> 00:24:34,920
and whatnot but then also curate
like a proper fan base and your 

395
00:24:34,920 --> 00:24:38,160
people who think. 
About it, Sam, imagine if you, 

396
00:24:38,520 --> 00:24:44,160
if you're an artist and you 
price your CD at 1000 Bob and 

397
00:24:44,480 --> 00:24:49,280
you sell a hundred of them in 
one week, that's 100K. 

398
00:24:49,280 --> 00:24:51,200
Yeah, speaking about that, 
what's his name? 

399
00:24:51,200 --> 00:24:52,920
What's his name? 
Mordecai Dex. 

400
00:24:52,920 --> 00:24:55,680
He released a project recently 
and haven't gotten got into it 

401
00:24:55,680 --> 00:24:57,280
yet. 
But then he he didn't drop it on

402
00:24:57,280 --> 00:25:00,000
streaming. 
It's, it's on like it's, you 

403
00:25:00,000 --> 00:25:02,160
have to buy it from like one of 
these shops. 

404
00:25:02,400 --> 00:25:04,760
I think it's hostel or something
like that, which I saw and I was

405
00:25:04,760 --> 00:25:07,920
like super, super cool because 
he's been teasing it for a while

406
00:25:07,920 --> 00:25:12,440
on TikTok and like platforms and
he's like he's dropped something

407
00:25:12,440 --> 00:25:14,160
is you can't just get it on 
streaming. 

408
00:25:14,160 --> 00:25:15,880
That's cool. 
Like that's, that's what artists

409
00:25:15,880 --> 00:25:18,560
should be doing. 
And for artists here locally, 

410
00:25:18,680 --> 00:25:21,680
like even though they used to do
it back then, but I feel like 

411
00:25:21,680 --> 00:25:24,080
it's it's slowed down where even
though you read your stuff on 

412
00:25:24,080 --> 00:25:26,960
your your music on streaming, 
you also have links to it in 

413
00:25:26,960 --> 00:25:32,960
like the local electronic shops.
And that's the problem. 

414
00:25:33,040 --> 00:25:36,720
Direct since especially since we
don't have like, you know, like 

415
00:25:36,720 --> 00:25:40,120
if it's AUMG, then the label 
will force you to direct it to 

416
00:25:40,120 --> 00:25:42,960
where they want to direct. 
But here most artists are 

417
00:25:42,960 --> 00:25:45,720
independent, even the labels 
operate as independent labels, 

418
00:25:45,720 --> 00:25:46,960
right. 
So, yeah. 

419
00:25:47,080 --> 00:25:51,040
So as an artist, you really can 
direct your fans to wherever you

420
00:25:51,040 --> 00:25:53,920
get. 
You need to get wherever you can

421
00:25:53,920 --> 00:25:56,880
get that money from. 
That just helps you build 

422
00:25:57,440 --> 00:25:59,800
leverage. 
Leverage is super important in 

423
00:25:59,800 --> 00:26:01,600
the industry. 
If you don't have any leverage, 

424
00:26:01,960 --> 00:26:05,680
your contracts will be terrible.
People will use you. 

425
00:26:06,040 --> 00:26:10,000
And it's an unapologetic, the 
music industry doesn't care 

426
00:26:10,000 --> 00:26:12,240
about nobody, man. 
Like it's a, it's an, it's a 

427
00:26:12,240 --> 00:26:14,360
very, very, very ruthless 
industry. 

428
00:26:14,520 --> 00:26:16,600
Very ruthless. 
So. 

429
00:26:17,080 --> 00:26:18,400
Yeah. 
But I think what people are 

430
00:26:18,400 --> 00:26:21,480
doing is they're trying to 
create that leverage using this 

431
00:26:21,480 --> 00:26:25,600
tech means that are not above 
board like essentially like 

432
00:26:25,600 --> 00:26:27,520
botting. 
You know, I know a lot of, like,

433
00:26:27,600 --> 00:26:30,000
underground artists will use 
bots. 

434
00:26:30,000 --> 00:26:33,960
And then they'll say, yeah, 
look, I have a million monthly 

435
00:26:33,960 --> 00:26:35,360
listeners. 
Shooting yourself in the. 

436
00:26:35,400 --> 00:26:41,240
Footage, a lot of it is a lot of
it is boted and bro, you know, 

437
00:26:41,240 --> 00:26:43,560
these people can check the back 
end, but that's what a lot of 

438
00:26:43,560 --> 00:26:48,320
people try and use as leverage, 
you know, which doesn't work. 

439
00:26:48,480 --> 00:26:54,000
So I guess, I guess then the the
the answer is to create like a 

440
00:26:54,000 --> 00:26:59,720
real demand for your music. 
But do something unique. 

441
00:27:00,120 --> 00:27:02,320
Do something. 
But but you see now The thing is

442
00:27:02,320 --> 00:27:08,760
you're, are you sacrificing 
being mainstream over over at 

443
00:27:08,760 --> 00:27:14,440
least having a little bit of 
rich financial security, which I

444
00:27:14,440 --> 00:27:17,080
think I think is better to have 
financial security than being 

445
00:27:17,080 --> 00:27:18,480
mainstream. 
Because, you know, there are 

446
00:27:18,480 --> 00:27:22,040
artists who are not mainstream 
at all, but they can survive off

447
00:27:22,040 --> 00:27:26,440
their art because let's say they
have 500 people who will always 

448
00:27:26,440 --> 00:27:28,760
pay for like their merchandise 
and their music. 

449
00:27:28,760 --> 00:27:31,080
And that's fine for them. 
Like they don't even want to be 

450
00:27:31,080 --> 00:27:35,000
mainstream because bro, the 
people we have you're competing 

451
00:27:35,000 --> 00:27:39,240
against have them like Drake and
Kendrick and all these guys have

452
00:27:39,240 --> 00:27:41,720
the machine behind them. 
Like you're not gonna. 

453
00:27:41,720 --> 00:27:45,000
This is not even the machine. 
This is like the machinist of 

454
00:27:45,000 --> 00:27:46,400
all machines. 
Because there's label. 

455
00:27:46,400 --> 00:27:49,400
There's no more artists who have
a machine behind them and don't 

456
00:27:49,400 --> 00:27:51,160
release a label. 
I mean, don't release an album. 

457
00:27:51,640 --> 00:27:53,120
The machine goes to work for 
them. 

458
00:27:53,120 --> 00:27:55,920
And the buttons are pressed. 
Very tiny buttons, very tiny, 

459
00:27:55,920 --> 00:27:58,520
less, less shiny buttons. 
But then those buttons are 

460
00:27:58,520 --> 00:28:00,280
pressed and then music just 
starts moving. 

461
00:28:00,600 --> 00:28:03,640
But then like on Drake's and 
Kendrick's and Drake and 

462
00:28:03,640 --> 00:28:06,320
Kendrick's level, like that's 
just like the whole of UMG. 

463
00:28:06,880 --> 00:28:09,400
Like it's AI mean? 
There's a machine. 

464
00:28:09,400 --> 00:28:12,400
It's a, it's a, that specific 
situation is huge because, I 

465
00:28:12,400 --> 00:28:15,200
mean, it's, it's gone past just 
music. 

466
00:28:15,200 --> 00:28:16,840
It's now more culture. 
Exactly. 

467
00:28:16,840 --> 00:28:21,480
And so the label looks at it as 
a more valuable thing just 

468
00:28:21,480 --> 00:28:22,840
because it moves more. 
So what? 

469
00:28:24,000 --> 00:28:26,360
So to the people who are 
listening to this, I just want 

470
00:28:26,360 --> 00:28:30,120
you guys to know, always be 
skeptical on everything that you

471
00:28:30,120 --> 00:28:31,760
see. 
I remember there's a few 

472
00:28:31,760 --> 00:28:36,200
podcasts ago where like we were 
talking about, I kind of hinted 

473
00:28:36,200 --> 00:28:38,880
at, Oh yeah, the boom play 
numbers and stuff like that. 

474
00:28:39,160 --> 00:28:42,920
Maybe I wouldn't take them to. 
Let me just tell you guys, if 

475
00:28:42,920 --> 00:28:45,320
you see all these lists and you 
see numbers and you're like, oh,

476
00:28:45,320 --> 00:28:48,560
this person is doing 30 million,
they're abroad. 

477
00:28:48,680 --> 00:28:51,760
Trust me. 
Then like if you think only 

478
00:28:51,760 --> 00:28:56,040
only, if you think the only 
Drake and Kendrick manufacturing

479
00:28:56,040 --> 00:28:59,960
these numbers and using bots, 
you'd be sorely surprised to 

480
00:28:59,960 --> 00:29:05,360
find out that this game is being
played even more rampantly in 

481
00:29:05,360 --> 00:29:08,560
our industries because I think 
there's less like monitoring. 

482
00:29:08,840 --> 00:29:12,240
Of the situation. 
You know, so people, this is 

483
00:29:12,240 --> 00:29:16,080
the, this is the Wild West like,
like everyone is just like 

484
00:29:16,080 --> 00:29:18,840
moving mad. 
So all these things and numbers 

485
00:29:18,880 --> 00:29:23,640
easily manipulated easily like 
you can, you can create and, and

486
00:29:23,640 --> 00:29:26,640
some people might be it as smart
because if you, if you create 

487
00:29:26,640 --> 00:29:30,800
like a facade and you'll use 
that as leverage and then get 

488
00:29:30,800 --> 00:29:35,800
like an actual deal or an actual
paycheck out of it, then you 

489
00:29:35,800 --> 00:29:38,120
finish the system in some way. 
You know what I mean? 

490
00:29:38,400 --> 00:29:44,400
Like if you, if you make it seem
like you have 100,000 monthly 

491
00:29:44,400 --> 00:29:49,520
listeners and then you approach 
like, let's say like shows and 

492
00:29:49,520 --> 00:29:52,120
stuff and you're like, yo 
listen, these are my numbers. 

493
00:29:52,120 --> 00:29:56,400
This is what I'm doing, you 
know, like you all should just 

494
00:29:56,400 --> 00:30:02,240
like just that I can, I can 
bring like, you know, but I can 

495
00:30:02,240 --> 00:30:06,520
bring value to the table. 
Then I guess that's what a lot 

496
00:30:06,520 --> 00:30:09,680
of people do and some people are
successful of it. 

497
00:30:10,000 --> 00:30:14,320
It's just embarrassing when you 
can show when you you, you claim

498
00:30:14,320 --> 00:30:17,960
to have a bunch of streams and 
then when you do shows and 

499
00:30:17,960 --> 00:30:18,960
stuff. 
Yeah, and then it doesn't 

500
00:30:18,960 --> 00:30:19,960
translate. 
And that happens. 

501
00:30:19,960 --> 00:30:21,440
It does not translate. 
That happens. 

502
00:30:21,520 --> 00:30:25,880
Yeah, it happens more than you 
would think. 

503
00:30:26,600 --> 00:30:29,640
It happens more than you. 
I, I saw, I saw I was listening 

504
00:30:29,640 --> 00:30:33,720
to some podcast where some guy 
was talking about how it happens

505
00:30:33,720 --> 00:30:36,120
like even in the highest of 
levels, like even with people 

506
00:30:36,120 --> 00:30:40,680
like Young Thug, like, and why 
he had to downsize, like the 

507
00:30:41,760 --> 00:30:45,400
venues he was performing at. 
And I was like, what? 

508
00:30:45,480 --> 00:30:47,720
Even Young Thug? 
I thought everyone loves Young 

509
00:30:47,720 --> 00:30:50,760
Thug. 
Hey, listen, it's like, yeah, 

510
00:30:50,760 --> 00:30:53,320
it's crazy. 
It's crazy for me. 

511
00:30:53,320 --> 00:30:57,040
I think my biggest take away is,
and even I think I need to 

512
00:30:57,040 --> 00:31:01,000
implement this in my own like 
musical journey is trying to 

513
00:31:01,360 --> 00:31:11,600
create like a real and tangible 
fan base and actual people be 

514
00:31:11,600 --> 00:31:15,400
invested in the music. 
Because you can get very, very 

515
00:31:16,600 --> 00:31:20,680
sucked into the world of trying 
to like show that you have 

516
00:31:20,680 --> 00:31:23,880
numbers. 
Anything that's numbers based, 

517
00:31:24,200 --> 00:31:26,640
trust me, it's been tampered 
with. 

518
00:31:28,280 --> 00:31:31,320
For the most, anyway. 
Yeah, pressed everybody 

519
00:31:31,320 --> 00:31:33,320
involved. 
For the most part. 

520
00:31:34,000 --> 00:31:35,440
I mean an interesting. 
As you but. 

521
00:31:36,480 --> 00:31:39,360
No, just as no. 
Did you have anything else on 

522
00:31:39,360 --> 00:31:41,720
this? 
No, no, I'm just going to say 

523
00:31:41,720 --> 00:31:44,200
I'm interested to see how it 
turns out. 

524
00:31:44,200 --> 00:31:49,120
This is a very, very huge case 
and very, very important for the

525
00:31:49,120 --> 00:31:54,200
music industry. 
Like, like a lot is going to be,

526
00:31:55,040 --> 00:31:57,880
a lot is going to happen with 
this case with how it goes. 

527
00:31:57,880 --> 00:32:01,920
So it's just something that we 
have to report on because I 

528
00:32:01,920 --> 00:32:07,040
think the the ramifications of 
what comes out of it will even 

529
00:32:07,040 --> 00:32:10,840
impact us over here. 
And so it's important to pay 

530
00:32:10,840 --> 00:32:13,000
attention, to feel like. 
UMG are going to find their way 

531
00:32:13,000 --> 00:32:13,840
around it. 
Honestly. 

532
00:32:15,200 --> 00:32:18,000
They're too big of a machine. 
They're too big of a machine. 

533
00:32:18,040 --> 00:32:20,680
UMG is not even as much as we're
looking as artists, we're 

534
00:32:20,680 --> 00:32:23,440
looking at UMG are like, OK, 
they're, they have the, the 

535
00:32:23,440 --> 00:32:26,320
largest market share in terms of
music and they're the big dogs. 

536
00:32:26,600 --> 00:32:29,280
There's people in a boardroom 
somewhere looking at UMG as 

537
00:32:29,280 --> 00:32:32,200
their least their least 
profitable asset. 

538
00:32:33,640 --> 00:32:37,280
So yes. 
Exactly like like the people who

539
00:32:37,480 --> 00:32:41,920
like the people who have like 
this high stakes in the UMG. 

540
00:32:41,920 --> 00:32:43,560
Just do your Google. 
It's not hard. 

541
00:32:43,560 --> 00:32:46,240
You'll find them. 
Kanye West always runs about all

542
00:32:46,240 --> 00:32:48,200
these things. 
But that's the thing about Kanye

543
00:32:48,200 --> 00:32:50,720
West, he always runs and then 
he'll name drop someone and 

544
00:32:50,720 --> 00:32:53,640
like, who is that person? 
And then you Google them a bit 

545
00:32:53,640 --> 00:32:56,000
and you'll be like, oh, this is 
the person who owns the company 

546
00:32:56,160 --> 00:32:58,720
that owns UMG and you're. 
Like wow. 

547
00:32:58,720 --> 00:33:00,240
And those are the people who 
wants to fight. 

548
00:33:00,240 --> 00:33:02,240
Those are the people who wants 
to fight against. 

549
00:33:02,360 --> 00:33:04,600
I feel like artists like Drake 
and Taylor Swift and then 

550
00:33:04,600 --> 00:33:07,840
probably feel like they have 
they have enough leverage to to 

551
00:33:07,840 --> 00:33:09,000
bypass the. 
Nope. 

552
00:33:09,200 --> 00:33:12,560
Y'all are pawns. 
These people know that if they 

553
00:33:12,560 --> 00:33:15,320
just, if they just, they just, 
you know what? 

554
00:33:15,320 --> 00:33:18,680
They turn it down a little bit. 
Y'all are finished out here like

555
00:33:18,680 --> 00:33:21,640
they can. 
They can tamper with Taylor and 

556
00:33:21,640 --> 00:33:24,720
Drake's like numbers easily if 
they wanted to. 

557
00:33:25,160 --> 00:33:29,040
Yeah, Anyway, listen, we'll 
keep, we'll keep an eye on an 

558
00:33:29,040 --> 00:33:30,560
eye out for that. 
Drake, though. 

559
00:33:30,680 --> 00:33:32,080
Drake. 
Drake needs to go sit down 

560
00:33:32,080 --> 00:33:32,880
somewhere. 
He needs to. 

561
00:33:32,880 --> 00:33:35,680
He needs to take a break. 
Yeah, that was not very hip hop 

562
00:33:35,680 --> 00:33:38,720
of him. 
He needs to take a break man. 

563
00:33:39,000 --> 00:33:41,680
You can't get suited because you
can't go this thing and then say

564
00:33:41,680 --> 00:33:44,640
everything you said and then 
y'all are fighting and then you 

565
00:33:44,640 --> 00:33:49,800
go crying. 
Yeah, it's actually 

566
00:33:49,800 --> 00:33:52,320
embarrassing. 
As a hip hop person, you have to

567
00:33:52,320 --> 00:33:54,040
just take it on the you have to 
take that. 

568
00:33:54,120 --> 00:33:57,320
L man, you have to take that L 
and you did the same thing to 

569
00:33:57,320 --> 00:33:59,160
him. 
Well, not not people say it's 

570
00:33:59,160 --> 00:34:01,920
not as bad, but then you also 
like it's still deformation. 

571
00:34:01,920 --> 00:34:04,600
You could see for deformation 
also, so it's kind of crazy. 

572
00:34:04,600 --> 00:34:06,680
He did the same thing, 
essentially, yeah. 

573
00:34:07,040 --> 00:34:11,239
But Speaking of else, tell me 
what's happening with our shows 

574
00:34:11,239 --> 00:34:14,520
right now because it's not 
looking good, bro. 

575
00:34:14,840 --> 00:34:17,679
It's not looking good. 
I mean, I mean, the way is one 

576
00:34:17,679 --> 00:34:20,440
of the ways you can make 
leverage as an artist is is 

577
00:34:20,440 --> 00:34:23,880
through your live shows. 
Uncle Waffles is originally 

578
00:34:24,520 --> 00:34:27,320
Uncle Waffles. 
Uncle Uncle Waffles was recently

579
00:34:27,320 --> 00:34:29,920
in Kenya. 
Why are you laughing at Uncle 

580
00:34:29,920 --> 00:34:33,719
Waffles? 
No, it's that her name. 

581
00:34:33,719 --> 00:34:36,480
She, we, we need to do like a 
draft of the, the the my 

582
00:34:36,480 --> 00:34:38,960
favorite artist names. 
Uncle Waffles. 

583
00:34:38,960 --> 00:34:41,520
It has to be up there. 
Just call it yourself. 

584
00:34:41,520 --> 00:34:44,560
Uncle Waffles. 
For me as a female DJ, he's just

585
00:34:44,560 --> 00:34:47,280
like, it's it's. 
See, it's like, it's like a, 

586
00:34:47,320 --> 00:34:50,800
it's like a male DJ going by 
Auntie pancakes auntie or 

587
00:34:50,800 --> 00:34:55,000
something. 
That's no, that's. 

588
00:34:57,640 --> 00:35:00,800
Anti pancakes is. 
Yeah, it's like it's 

589
00:35:00,800 --> 00:35:03,880
provocative. 
It's like, why did you choose 

590
00:35:03,920 --> 00:35:04,640
to? 
No, no, no. 

591
00:35:04,640 --> 00:35:07,560
But no. 
A female DJ being called Uncle 

592
00:35:07,560 --> 00:35:10,840
Waffles is more productive, pro 
provocative than than a male 

593
00:35:10,840 --> 00:35:13,680
being called anti pancakes. 
No Uncle Waffles. 

594
00:35:13,680 --> 00:35:16,880
I can tell because that that's 
that's bold, that's bold, that's

595
00:35:16,880 --> 00:35:21,400
a bit it's a bit brash and out 
there anti pancakes is not is 

596
00:35:21,400 --> 00:35:24,680
not not much anyway. 
So she was so I mean so she's a 

597
00:35:24,680 --> 00:35:26,560
DJ mostly I'm a piano stuff 
right. 

598
00:35:27,640 --> 00:35:31,400
She's kind of big in South 
Africa and she's been hopping 

599
00:35:31,400 --> 00:35:34,360
around playing for her fans. 
So she came here wore to her 

600
00:35:34,360 --> 00:35:35,760
thinking that you'll have a 
great time. 

601
00:35:36,360 --> 00:35:37,400
Maybe she did. 
No one knows. 

602
00:35:38,520 --> 00:35:46,760
However, they did their thing. 
The event organizers did what we

603
00:35:46,760 --> 00:35:50,240
expected them to do exactly to 
the tee. 

604
00:35:50,240 --> 00:35:52,520
In fact, this time they went a 
little bit further because it 

605
00:35:52,520 --> 00:35:55,640
turns out that a couple of 
people left a tear gas in their 

606
00:35:55,640 --> 00:35:58,160
eyes and just hating their 
hearts. 

607
00:36:00,400 --> 00:36:02,880
So, I mean, she had a show from 
from what you know, she had a 

608
00:36:02,880 --> 00:36:05,960
show and it wasn't organized 
properly. 

609
00:36:06,480 --> 00:36:09,680
It got a little bit a little bit
what how do you, how do you put 

610
00:36:09,680 --> 00:36:12,240
it? 
It got a bit scrappy, a bit 

611
00:36:12,760 --> 00:36:16,040
disorganized, I guess, for lack 
of a better word, and people end

612
00:36:16,040 --> 00:36:20,720
up running around stampedes and 
police and law enforcers. 

613
00:36:20,720 --> 00:36:24,240
And then apparently she only 
performed for like half an hour 

614
00:36:24,240 --> 00:36:27,800
or something of the sort. 
So very disappointing. 

615
00:36:28,440 --> 00:36:31,600
They said there were like 10,000
people who. 

616
00:36:31,880 --> 00:36:34,520
Showed up for her show Who? 
Who showed up? 

617
00:36:34,520 --> 00:36:37,440
Which man, that's that's that's 
a huge disappointment. 

618
00:36:37,640 --> 00:36:41,080
And she released a statement 
where she says I'm extremely 

619
00:36:41,360 --> 00:36:45,240
disappointed and shattered. 
By the way, the For the Love of 

620
00:36:45,240 --> 00:36:49,960
I'm a Piano handled this event, 
which is something I have been 

621
00:36:49,960 --> 00:36:53,800
looking forward to for a while. 
From sound issues even before my

622
00:36:53,800 --> 00:36:58,000
performance to my team being 
mishandled, this wasn't 

623
00:36:58,040 --> 00:37:00,560
something I expected at all. 
What is what? 

624
00:37:00,720 --> 00:37:04,680
What has disappointed me most 
though is how my Kenyan 

625
00:37:04,680 --> 00:37:07,840
supporters were treated by the 
organizers and security at the 

626
00:37:07,840 --> 00:37:10,160
event. 
People were pushed around, 

627
00:37:10,160 --> 00:37:14,360
mishandled and threatened with 
the least amount of care. 

628
00:37:14,560 --> 00:37:17,400
And that is something I will not
stand for the safety and 

629
00:37:17,400 --> 00:37:21,840
well-being of people who come 
out to support me and this genre

630
00:37:21,840 --> 00:37:25,520
is my top priority. 
And I could not play my set any 

631
00:37:25,520 --> 00:37:29,800
longer while people were visibly
uncomfortable and at risk of 

632
00:37:29,800 --> 00:37:32,320
getting hurt. 
You can read the rest of her 

633
00:37:32,640 --> 00:37:36,960
statement on her social media. 
But I'm really disappointed 

634
00:37:36,960 --> 00:37:39,200
because OK, yes, the safety 
aspect for one. 

635
00:37:39,200 --> 00:37:45,640
But even sound bro, like even 
the event that had Lauryn Hill, 

636
00:37:45,640 --> 00:37:51,800
that was a huge issue as well. 
The the sound like how are we 

637
00:37:51,800 --> 00:37:57,280
still not able to figure out 
some of these basic things in 

638
00:37:57,280 --> 00:37:59,280
twins? 
So it's like you force like the 

639
00:37:59,280 --> 00:38:01,000
it's like the Kenyan government,
they never learned it was 

640
00:38:01,000 --> 00:38:03,600
raining earlier in the year and 
it just rained recently and 

641
00:38:03,600 --> 00:38:05,440
there's still floods. 
I just, I don't know why people 

642
00:38:05,440 --> 00:38:05,760
just. 
Don't. 

643
00:38:05,760 --> 00:38:10,520
Nobody learns from the past. 
Yeah, I saw someone saying and 

644
00:38:10,520 --> 00:38:14,200
it's so true. 
Like if Kenya had like, like 

645
00:38:14,200 --> 00:38:17,720
really bad weather, like if we 
had tornadoes and storms and all

646
00:38:17,720 --> 00:38:19,760
that type of shit, we would be 
so. 

647
00:38:20,120 --> 00:38:25,080
True, if you had, this would be.
So unprepared for that shit. 

648
00:38:25,080 --> 00:38:29,880
And it's just like, it's just 
like bro, like you have an event

649
00:38:29,880 --> 00:38:32,560
that goes so bad, like bro, boys
to men. 

650
00:38:32,560 --> 00:38:35,440
Remember we talked about boys to
men a lot last year. 

651
00:38:35,680 --> 00:38:41,720
Like that happens a year ago. 
Surely we're we're learning from

652
00:38:41,720 --> 00:38:48,040
our like mistakes, right Do. 
You know, you know what, you 

653
00:38:48,040 --> 00:38:50,440
know what I feel like, I feel 
like I feel like there's a few 

654
00:38:50,440 --> 00:38:51,880
problems here. 
First off, I just want to say 

655
00:38:51,880 --> 00:38:55,480
this is a perfect opportunity 
for someone who wants to get to 

656
00:38:55,480 --> 00:38:56,880
that someone. 
Let's be that someone. 

657
00:38:56,880 --> 00:38:59,600
To just get in, let's go. 
Go, let's go. 

658
00:38:59,600 --> 00:39:02,360
Let's be that someone. 
Yeah, it could be that someone 

659
00:39:02,600 --> 00:39:05,960
this is no, and I'm being, I'm 
being for real like, like this 

660
00:39:05,960 --> 00:39:08,600
is certain opportunity for 
someone who like is who really. 

661
00:39:08,600 --> 00:39:11,120
And there's a lot of people who 
are amplifying the voices of 

662
00:39:11,120 --> 00:39:18,360
like live music out there. 
There's a lot of, I feel like 

663
00:39:18,360 --> 00:39:21,560
there's people are moving very 
individually and there's few, 

664
00:39:21,600 --> 00:39:27,640
there are few individuals who 
want to profit off the, the live

665
00:39:27,640 --> 00:39:31,200
scene like that and they, it 
doesn't seem like they really 

666
00:39:31,200 --> 00:39:32,480
care much. 
But it's going to be. 

667
00:39:32,480 --> 00:39:33,680
Hard just. 
Again, this is just my it's. 

668
00:39:33,680 --> 00:39:35,440
Going to be hard because I know 
what's going to happen. 

669
00:39:35,440 --> 00:39:38,960
Seem like they care much. 
Who have held like, I'm not 

670
00:39:38,960 --> 00:39:42,160
going to say any names, but the 
people who are known to provide 

671
00:39:42,160 --> 00:39:48,280
a lot of live sound and, and all
that's like stage setup 

672
00:39:48,280 --> 00:39:50,800
situation. 
And all those people you think 

673
00:39:50,800 --> 00:39:54,080
they're going to like go down 
without swinging, they're going 

674
00:39:54,080 --> 00:39:58,440
to find ways to sabotage or the 
new the new people in the space,

675
00:39:59,080 --> 00:40:01,920
because that's just how that's 
the problem with our industry. 

676
00:40:02,040 --> 00:40:03,880
Do you know what, Sam? 
That's the problem with our 

677
00:40:03,880 --> 00:40:05,680
industry. 
Our industry is the people at 

678
00:40:05,680 --> 00:40:10,400
the top make it impossible for 
new things to like to like 

679
00:40:10,400 --> 00:40:13,440
thrive. 
And that, I'm sorry, it just has

680
00:40:13,440 --> 00:40:17,120
to be said, even with artists, 
that happens all the fucking 

681
00:40:17,120 --> 00:40:19,360
time. 
And that's what would happen 

682
00:40:19,360 --> 00:40:23,880
like in this space as well. 
And that's why our industry does

683
00:40:23,880 --> 00:40:29,200
not grow because like these 
older acts who have, and by 

684
00:40:29,200 --> 00:40:31,880
acts, I mean like even the 
people who have provided these 

685
00:40:31,880 --> 00:40:35,280
services from time or the 
artists and stuff like that, 

686
00:40:35,280 --> 00:40:38,320
they want to remain in power. 
They want to be the ones getting

687
00:40:38,320 --> 00:40:40,280
all these contracts and all this
money. 

688
00:40:40,520 --> 00:40:43,320
And they they, that's just how 
it is. 

689
00:40:43,560 --> 00:40:47,560
It is, but I I guess so somehow 
the international, the 

690
00:40:47,560 --> 00:40:48,920
international shows keep doing 
badly. 

691
00:40:48,920 --> 00:40:52,600
But then in terms of the local 
shows, we at least have a little

692
00:40:52,600 --> 00:40:54,920
bit of successes over the 
weekend. 

693
00:40:54,920 --> 00:40:58,960
There was a few, There were a 
few a few ones that kicked off 

694
00:40:59,280 --> 00:41:01,600
Blinky Bills. 
I had very, very good things. 

695
00:41:01,600 --> 00:41:03,720
I wasn't able to go, but I had 
very good things about Blinky 

696
00:41:03,720 --> 00:41:10,840
Bills show and his performance 
and that went absolutely 

697
00:41:10,840 --> 00:41:12,840
fantastic. 
According to what folks are 

698
00:41:12,840 --> 00:41:14,880
saying. 
That was great. 

699
00:41:14,880 --> 00:41:17,680
I saw one what under Wheelie 
outside also there there. 

700
00:41:17,720 --> 00:41:19,240
This is cool. 
See, I like what they're doing. 

701
00:41:19,560 --> 00:41:21,440
I like what they're doing and we
keep talking about it like 

702
00:41:21,440 --> 00:41:24,480
they're pushing this is like a 
post post release for the album.

703
00:41:24,480 --> 00:41:27,240
So they drop the release, the 
job, sorry, the job, the project

704
00:41:27,240 --> 00:41:30,520
on wherever you want to get it 
digitally and everything. 

705
00:41:30,520 --> 00:41:34,920
But then they're still on ground
pushing and creating connections

706
00:41:34,920 --> 00:41:38,400
between the themselves, the 
album and their fans. 

707
00:41:38,880 --> 00:41:42,320
And it just helps like it, it 
gives the the the project more 

708
00:41:42,320 --> 00:41:47,120
legs, which is really cool, I 
think, which is really cool. 

709
00:41:47,120 --> 00:41:50,000
So, so yeah, they've been 
outside doing a bunch of shows. 

710
00:41:50,000 --> 00:41:52,600
They've they've done a whole 
bunch now, like more listening 

711
00:41:52,600 --> 00:41:56,320
album launches. 
So yeah, I mean shout to them. 

712
00:41:56,400 --> 00:42:00,320
Also, so just give me the light 
and pass the jaw. 

713
00:42:01,720 --> 00:42:04,880
I saw that, Sean Paul. 
Who's that again? 

714
00:42:05,120 --> 00:42:06,840
No, I'm not going to do that. 
I've done it. 

715
00:42:06,840 --> 00:42:09,320
Once it's there, it's gonna be 
there forever. 

716
00:42:09,320 --> 00:42:11,880
So anyway, Sean Paul also 
performed. 

717
00:42:12,400 --> 00:42:14,760
I saw Red Sun was on the ticket 
as well. 

718
00:42:15,640 --> 00:42:17,040
Yeah. 
Did I see good things? 

719
00:42:17,200 --> 00:42:19,000
I saw mixed. 
Mixed reviews. 

720
00:42:19,000 --> 00:42:23,840
I'm not gonna lie, but yo, it's 
show season, man. 

721
00:42:23,840 --> 00:42:26,080
Everyone is performing. 
It is crazy. 

722
00:42:26,080 --> 00:42:28,720
December Share rehearses on 
everyone. 

723
00:42:30,640 --> 00:42:32,960
Yes, Sir. 
So let's go shout out to shout 

724
00:42:32,960 --> 00:42:34,800
out to everyone out there who is
planning a show. 

725
00:42:35,880 --> 00:42:38,000
Yeah. 
But but guys, let's not be, 

726
00:42:38,080 --> 00:42:41,760
let's not be tear gassing like 
event goers like that. 

727
00:42:41,760 --> 00:42:45,480
Like, honestly, people are going
out there to have a good time. 

728
00:42:45,480 --> 00:42:48,560
Like, what are we? 
Yeah, it's not Mandamano. 

729
00:42:48,560 --> 00:42:54,080
Let's not, let's not like, bro, 
there's no stampedes, no 

730
00:42:54,080 --> 00:42:57,520
situations where people should 
feel like panic, you know what I

731
00:42:57,520 --> 00:42:59,800
mean? 
Like, we don't want that. 

732
00:42:59,800 --> 00:43:03,280
You're supposed to be in a show 
to experience good music and 

733
00:43:03,280 --> 00:43:08,400
have good vibes, right? 
So let's do better, man, because

734
00:43:10,160 --> 00:43:13,680
shows are a big part of the 
music industry, and we need them

735
00:43:14,080 --> 00:43:16,640
to, you know, Yeah. 
Yeah, yeah, for sure. 

736
00:43:16,760 --> 00:43:20,440
I just need them. 
Speaking of shows, so we I just 

737
00:43:20,440 --> 00:43:21,880
wanted to highlight highlight 
something. 

738
00:43:22,320 --> 00:43:24,560
I mean, I don't know why I'm 
highlighting the specific one, 

739
00:43:24,560 --> 00:43:27,920
but because I carrying announce,
announce her first toy in 

740
00:43:27,920 --> 00:43:33,440
America, which is she has four 
dates today, actually, no, 

741
00:43:33,440 --> 00:43:37,760
yesterday, December 1st. 
And then she has three more 

742
00:43:37,760 --> 00:43:41,040
dates in December. 
She's going to Seattle, WA and 

743
00:43:41,040 --> 00:43:43,920
Boston and Atlanta. 
Atlanta was the one that has 

744
00:43:43,920 --> 00:43:45,920
passed. 
So she's going to go to Seattle.

745
00:43:47,280 --> 00:43:50,280
Yeah. 
Interesting, Interesting. 

746
00:43:50,280 --> 00:43:52,560
Sorry, go ahead. 
Yeah. 

747
00:43:52,560 --> 00:43:54,000
So I mean, that's cool. 
That's cool. 

748
00:43:54,400 --> 00:43:57,160
We love to see it. 
We had we had talked about it 

749
00:43:57,160 --> 00:44:00,360
earlier when I think it was 
Nashinsky was going out there 

750
00:44:00,360 --> 00:44:03,200
and then he's he he wasn't able 
to go out with his whole team 

751
00:44:03,200 --> 00:44:05,400
because of the whole visa visa 
issue. 

752
00:44:05,800 --> 00:44:09,400
Unfortunately, unfortunately we 
have to report on that again, 

753
00:44:09,400 --> 00:44:13,600
Sophie Anzar is the latest 
victim to visa was and she was 

754
00:44:13,600 --> 00:44:17,040
also planning to to go out to 
the States, which is where her 

755
00:44:17,040 --> 00:44:20,000
music really puffed up popped 
not puffed up popped up with 

756
00:44:20,000 --> 00:44:22,120
Marky. 
So that would have been really 

757
00:44:22,120 --> 00:44:27,200
cool to see her out there. 
But unfortunately we have to 

758
00:44:27,200 --> 00:44:32,200
announce that she was was it was
she denied visas She. 

759
00:44:32,920 --> 00:44:34,720
Yeah, she said she couldn't get 
the visa. 

760
00:44:36,120 --> 00:44:37,360
Yeah, which is kind of crazy, 
man. 

761
00:44:37,360 --> 00:44:39,600
It's, it's unfortunate. 
So I did a little bit of a deep 

762
00:44:39,600 --> 00:44:43,040
dive because I, I wanted to find
out how this actually works. 

763
00:44:43,960 --> 00:44:46,720
And from now, of course from 
this, this will just be the 

764
00:44:46,720 --> 00:44:48,520
United States. 
I'm sure different countries 

765
00:44:48,520 --> 00:44:52,760
have their different entry 
requirements. 

766
00:44:53,080 --> 00:44:55,720
But then there's a form, not a 
form. 

767
00:44:55,720 --> 00:44:59,360
There's a visa that specifically
that works specifically for 

768
00:44:59,360 --> 00:45:02,040
artists, which is called the P2,
the P2 visa, individual 

769
00:45:02,040 --> 00:45:06,440
performer rights, whatever. 
So there are a couple of 

770
00:45:06,480 --> 00:45:10,640
criteria now when I was, when I 
was reading it and just doing a 

771
00:45:10,640 --> 00:45:13,960
little bit of research, we're 
kind of cooked. 

772
00:45:14,480 --> 00:45:19,200
Why? 
We are cooked because so it says

773
00:45:19,200 --> 00:45:22,120
that the classification P2 
classification applies to you if

774
00:45:22,120 --> 00:45:24,160
you're if you're coming 
temporarily to perform as an 

775
00:45:24,160 --> 00:45:27,120
artist or entertainer 
individually or part of a group 

776
00:45:28,400 --> 00:45:31,080
who will perform under a 
reciprocal exchange program 

777
00:45:31,080 --> 00:45:33,280
between an organization in the 
United States and an 

778
00:45:33,280 --> 00:45:36,720
organization in the United 
States and an organization with 

779
00:45:36,720 --> 00:45:40,040
another country. 
And then it says the eligibility

780
00:45:40,280 --> 00:45:43,680
you must be an artist entering 
the United States through a 

781
00:45:43,680 --> 00:45:46,440
government recognized reciprocal
exchange program. 

782
00:45:47,280 --> 00:45:50,960
Right there, man, right there. 
We're cooked because Kenya's 

783
00:45:50,960 --> 00:45:53,400
government doesn't seem to care 
about artists enough to to 

784
00:45:53,400 --> 00:45:59,560
figure this out. 
So, and then that shows the, the

785
00:45:59,680 --> 00:46:02,200
process and everything you need.
But then it seems like it seems 

786
00:46:02,200 --> 00:46:05,080
like this for you to get this 
visa, there has to be some sort 

787
00:46:05,080 --> 00:46:10,000
of a, a covering in terms of the
artist board or you have to 

788
00:46:10,000 --> 00:46:12,480
belong to some sort of artist 
board for you to be able to get 

789
00:46:12,480 --> 00:46:16,480
like the specific visa, which is
the the one legal way you can go

790
00:46:16,480 --> 00:46:18,720
about getting visas unless you 
just apply and then figure it 

791
00:46:18,720 --> 00:46:20,720
out in that way. 
It's sad, man. 

792
00:46:21,080 --> 00:46:22,680
And of course, I don't know the 
full details. 

793
00:46:22,880 --> 00:46:25,160
I'm actually really interested 
because this is this is 

794
00:46:25,160 --> 00:46:27,800
important stuff if you want to 
plan tours to the US. 

795
00:46:28,400 --> 00:46:31,120
Hopefully Nikita wouldn't. 
She's probably already over 

796
00:46:31,120 --> 00:46:32,360
there so she doesn't have to go 
through this. 

797
00:46:33,800 --> 00:46:36,160
But yeah, man, I don't know. 
I mean, I really don't know. 

798
00:46:36,320 --> 00:46:40,840
I've yeah, that's we keep going 
through the same thing and it's 

799
00:46:40,840 --> 00:46:45,440
just making with from from the 
concert wars to to people being 

800
00:46:45,440 --> 00:46:48,280
denied visas going out. 
It just starts making makes the 

801
00:46:48,280 --> 00:46:50,440
Kenyan industry look like such 
an amateur place. 

802
00:46:52,120 --> 00:46:55,360
That's because it is. 
It's amateur hour over here man,

803
00:46:55,440 --> 00:47:02,040
so, well, it has to be said, a 
lot of the like. 

804
00:47:02,040 --> 00:47:04,160
It's kind of crazy. 
To be honest, some the thing 

805
00:47:04,160 --> 00:47:08,480
that you said about seeing, you 
know, some people might see this

806
00:47:08,480 --> 00:47:11,680
as a problem, other people might
see this as an opportunity. 

807
00:47:11,680 --> 00:47:15,520
There's actually a lot that 
needs to be done and there's a 

808
00:47:15,520 --> 00:47:18,920
lot of opportunity to do these 
things. 

809
00:47:18,920 --> 00:47:23,960
So hey, if you're invested, if 
you're listening to this podcast

810
00:47:23,960 --> 00:47:28,080
right now and you have an idea 
and you think, ah, somebody has 

811
00:47:28,240 --> 00:47:31,840
probably thought of it already, 
Probably not, Probably not. 

812
00:47:31,840 --> 00:47:34,960
Like there's a lot that's 
lacking with our industry. 

813
00:47:34,960 --> 00:47:38,800
So yeah, also in the tour 
circuit, it looks like Ben Sol 

814
00:47:38,800 --> 00:47:42,760
is also going to be doing a show
in Australia or a bunch of 

815
00:47:42,760 --> 00:47:44,240
shows. 
I saw he. 

816
00:47:44,240 --> 00:47:45,480
Going to go meet Drake over 
there. 

817
00:47:45,760 --> 00:47:49,440
Yeah, I saw. 
Yeah, I saw the Anita Max win 

818
00:47:49,920 --> 00:47:53,840
tour. 
Anyway, I'm so sorry, guys. 

819
00:47:53,840 --> 00:47:58,440
I'm so sorry, yeah I saw he 
announced like a 30% discount on

820
00:47:58,440 --> 00:48:00,520
Black Friday for his tickets for
Australia. 

821
00:48:00,520 --> 00:48:07,640
So yo, if you are in Australia 
this is between 6th and 14th. 

822
00:48:07,640 --> 00:48:10,000
Go support the boy band Soul 
Man. 

823
00:48:10,960 --> 00:48:14,560
So shout out to him. 
Yo boys out there, Sam, I think 

824
00:48:14,560 --> 00:48:19,040
we'll see a Ben so. 
I wouldn't put it past. 

825
00:48:19,040 --> 00:48:21,320
I wouldn't put it past Ben. 
So I believe in the boy. 

826
00:48:21,320 --> 00:48:26,200
So listen, we'll hear Sudha on 
Ben's on a Drake song, you know,

827
00:48:26,960 --> 00:48:32,680
so you don't Sam say something. 
So new music, right? 

828
00:48:33,760 --> 00:48:38,960
Let's get into new music. 
We talked about, we interviewed 

829
00:48:38,960 --> 00:48:41,800
the the one of the members of 
the Decimators. 

830
00:48:43,640 --> 00:48:48,000
Decimal records founder 
Monsieur. 

831
00:48:48,000 --> 00:48:52,200
Legend in the game Kevy. 
No, his name is Kevin Eric 

832
00:48:52,200 --> 00:48:53,960
Musyoka. 
I'm sorry man. 

833
00:48:54,040 --> 00:48:56,880
No, but I see how you can make a
mistake between Kevin and Eric. 

834
00:48:56,880 --> 00:48:59,760
They're the same like ballpark 
of names. 

835
00:48:59,760 --> 00:49:01,720
I, I see, I see the vision. 
Sorry. 

836
00:49:01,720 --> 00:49:03,240
Ballpark of names? 
Yeah. 

837
00:49:04,160 --> 00:49:07,800
Wait, that's such a weird 
concept. 

838
00:49:07,960 --> 00:49:09,160
So wait, what are you talking 
to? 

839
00:49:09,160 --> 00:49:12,160
So there's, there's like clubs 
and like groups of, yeah, 

840
00:49:12,160 --> 00:49:15,680
different names. 
Yeah, it's like how like this? 

841
00:49:15,720 --> 00:49:18,240
Could go so wrong. 
It's like how Judy and Janice, 

842
00:49:18,240 --> 00:49:20,160
like, they're just like twins, 
you know? 

843
00:49:20,200 --> 00:49:22,600
Judy and Janice are twins, you 
know what I mean? 

844
00:49:24,120 --> 00:49:24,920
This is. 
Wrong man. 

845
00:49:25,000 --> 00:49:27,040
Why? 
It's like people who no, it's 

846
00:49:27,040 --> 00:49:29,560
like, why? 
Are you offended at what you're 

847
00:49:29,560 --> 00:49:31,520
talking about now? 
How you can't put people into 

848
00:49:31,520 --> 00:49:33,400
names like that? 
You can't do that. 

849
00:49:33,920 --> 00:49:36,360
No, it's like Peter and Peter 
and Matthew, Peter and Paul. 

850
00:49:37,040 --> 00:49:39,080
Yeah, but that's because of the 
Bible, because those are 

851
00:49:39,080 --> 00:49:41,200
biblical names. 
But it does make sense what 

852
00:49:41,200 --> 00:49:45,000
you've said, no? 
No it doesn't. 

853
00:49:46,560 --> 00:49:52,360
The Decimators style DCMTRIRS. 
It's like Andrew, Andrew and 

854
00:49:52,360 --> 00:49:55,480
Samuel. 
Andrew and Samuel are just two 

855
00:49:55,480 --> 00:49:58,200
names. 
Like yes, not at all. 

856
00:49:58,200 --> 00:50:00,760
Sam and Andrew, they should be 
brothers. 

857
00:50:01,400 --> 00:50:03,600
Sorry, no. 
No, not at all. 

858
00:50:06,040 --> 00:50:08,200
Yeah. 
So I mean, Bon I, we have 

859
00:50:08,200 --> 00:50:11,960
Concorde, we have Nadra Brian, 
Nadra Mongi and Eric Musioga 

860
00:50:11,960 --> 00:50:13,320
producing. 
So it's cool. 

861
00:50:13,320 --> 00:50:20,360
So the drought project called 
Buds and Bees, it is 10 songs 

862
00:50:20,360 --> 00:50:23,320
long. 
It runs for 36 minutes and 

863
00:50:23,440 --> 00:50:25,480
minutes and 47 seconds. 
That's interesting. 

864
00:50:26,760 --> 00:50:28,080
Did you listen to it? 
What do you think? 

865
00:50:28,160 --> 00:50:30,160
I did. 
I listened to the entire 

866
00:50:30,160 --> 00:50:35,760
project, so shout out to Museo 
and also thank you and shout out

867
00:50:35,760 --> 00:50:40,680
to Hendrix Sam as well, because 
he produced on a bunch of 

868
00:50:40,680 --> 00:50:43,520
tracks. 
I guess the the song that they 

869
00:50:43,520 --> 00:50:47,760
wanted us to kind of perceive as
the stand out track was Pina 

870
00:50:47,760 --> 00:50:52,840
Colada, which had the legendary 
Bien on. 

871
00:50:54,400 --> 00:50:58,000
But to be honest, I that wasn't 
my favorite song on the project.

872
00:50:59,120 --> 00:51:03,880
My favorite song on the project 
was actually Julieta and I don't

873
00:51:03,880 --> 00:51:07,000
know why I just have a liking 
towards that song. 

874
00:51:08,600 --> 00:51:11,800
Ultimately, I think I like it. 
The production is really good. 

875
00:51:12,280 --> 00:51:18,280
I think songs like Ghetto have 
really good production, and, you

876
00:51:18,280 --> 00:51:20,520
know, Hendrickson is a big part 
of that. 

877
00:51:21,400 --> 00:51:23,720
And they also went very 
experimental with it. 

878
00:51:23,720 --> 00:51:27,160
They tried to do a bunch of 
different like genres here and 

879
00:51:27,160 --> 00:51:30,440
there. 
So yeah, I like that. 

880
00:51:30,560 --> 00:51:33,440
I like. 
Boss, your P, your P, your P I'm

881
00:51:33,440 --> 00:51:35,120
saying yeah, like with Boss, 
they did that more like a 

882
00:51:35,120 --> 00:51:37,360
Lingala Lingala sound. 
And then I don't know whether 

883
00:51:37,360 --> 00:51:40,200
it's doing you or I think it's 
doing you, which was more like 

884
00:51:40,200 --> 00:51:42,400
EDMEDM based. 
And then they have like some F 

885
00:51:43,080 --> 00:51:44,200
yes. 
Am I getting that wrong? 

886
00:51:44,360 --> 00:51:45,480
No, no, you're right. 
You're right. 

887
00:51:45,480 --> 00:51:48,040
You're right. 
And then bon bon. 

888
00:51:48,760 --> 00:51:52,080
Sounds in there. 
Yeah, exactly, exactly. 

889
00:51:52,280 --> 00:51:54,920
So yeah, yeah, it's a it's a 
it's a dope. 

890
00:51:54,920 --> 00:51:58,480
It's still projects. 
So you all peeped at buds and 

891
00:51:58,680 --> 00:52:02,200
bees. 
I also listen to another project

892
00:52:02,280 --> 00:52:10,080
some that was just phenomenal 
and that is Park Roark. 

893
00:52:10,080 --> 00:52:13,680
I don't know if I'm pronouncing 
it properly, please correct. 

894
00:52:14,040 --> 00:52:17,640
Yeah, please correct me if I'm 
wrong, but Park Roark by Labdi 

895
00:52:17,640 --> 00:52:24,400
is honestly some phenomenal from
the artwork to the music like 

896
00:52:24,400 --> 00:52:28,520
this is listen Labdi true artist
like that artwork is phenomenal.

897
00:52:28,520 --> 00:52:32,920
It's so insane. 
And then, bro, I, I was like, 

898
00:52:32,920 --> 00:52:35,320
OK, I know what Labdi is about, 
right? 

899
00:52:35,320 --> 00:52:39,720
So I knew what to expect. 
But one thing that stands out 

900
00:52:39,720 --> 00:52:42,640
about Labdi's music is the 
engineering. 

901
00:52:42,640 --> 00:52:46,160
I think her music is really, 
really mixed well. 

902
00:52:46,200 --> 00:52:50,800
It Yeah, her vocals are so 
prominent and so tasty. 

903
00:52:50,960 --> 00:52:54,040
They're so crisp. 
And then you can see there's a 

904
00:52:54,040 --> 00:52:57,640
defined like plan because she'll
have vocals that are really 

905
00:52:57,640 --> 00:53:00,520
upfront and then she'll have 
vocals that are really reverbed 

906
00:53:00,520 --> 00:53:05,680
and to the back and all of them 
just like mix and they just like

907
00:53:06,720 --> 00:53:11,600
paint a phenomenal picture. 
And then to top it off, she 

908
00:53:11,600 --> 00:53:15,240
produces her own tracks. 
So like everything you listen to

909
00:53:15,240 --> 00:53:18,920
is lab deep. 
Like her whole essence is in 

910
00:53:18,920 --> 00:53:23,400
these songs. 
And then she had one of the 

911
00:53:23,400 --> 00:53:25,640
best. 
Like this just makes sense 

912
00:53:25,720 --> 00:53:28,240
collaboration wise. 
Costello drunk. 

913
00:53:28,240 --> 00:53:31,120
Like we already know what 
Costello Drunk is about. 

914
00:53:31,320 --> 00:53:34,320
Like if he's about to work with 
an artist, it's Labdi. 

915
00:53:34,600 --> 00:53:38,640
And that actually ended up being
my favorite song Away. 

916
00:53:38,680 --> 00:53:42,160
It's what a song like it's just 
so nice. 

917
00:53:42,200 --> 00:53:45,080
And the The thing is, I don't 
even know what they're saying 

918
00:53:45,080 --> 00:53:48,600
because I don't understand Lou. 
But like, bro, I feel that shit 

919
00:53:48,640 --> 00:53:51,480
in my bones, man. 
I'm feeling it. 

920
00:53:51,520 --> 00:53:54,240
I'm listening to this stuff and 
I'm like you, I feel this in my 

921
00:53:54,240 --> 00:53:56,440
soul. 
I don't know what you're saying 

922
00:53:56,440 --> 00:53:58,760
but you're saying that shit and 
I agree. 

923
00:53:59,400 --> 00:54:00,880
Like that's how I. 
You could be cursing my 

924
00:54:00,880 --> 00:54:02,880
forefathers for like, yeah, 
yeah, singing. 

925
00:54:03,160 --> 00:54:07,240
Bro I would learn the language I
learned the Lou just so that I 

926
00:54:07,240 --> 00:54:09,000
can understand what she's 
saying. 

927
00:54:09,000 --> 00:54:13,360
Man this is insane. 
I think I can't speak more 

928
00:54:13,360 --> 00:54:19,880
highly of a project than Park 
Crook by Labdi and if anything 

929
00:54:19,880 --> 00:54:23,040
you'll need to listen to this. 
I think I was even saying I 

930
00:54:23,040 --> 00:54:26,840
tweeted this. 
I think if Colors comes back 

931
00:54:26,840 --> 00:54:32,880
around to Kenya, please, please,
I am begging. 

932
00:54:33,080 --> 00:54:35,640
No, why are you saying, oh, I am
begging Labdi? 

933
00:54:36,680 --> 00:54:41,120
Labdi needs to be on Colors man,
because what the fuck? 

934
00:54:41,120 --> 00:54:43,320
This is what people need to be 
seeing. 

935
00:54:43,320 --> 00:54:46,520
Like coming in to or getting 
into Kenyan music. 

936
00:54:46,520 --> 00:54:48,680
Like Labdi is insane or 
whatever. 

937
00:54:48,960 --> 00:54:52,560
Actually, it's not just Colors. 
Whatever, like international 

938
00:54:53,360 --> 00:54:57,400
platforms, you know, come in the
future, please. 

939
00:54:57,400 --> 00:55:00,520
Labdi, one of them. 
Other music. 

940
00:55:00,520 --> 00:55:02,480
Sam, did you listen to anything 
else? 

941
00:55:03,400 --> 00:55:06,560
Yeah, I mean, I'll just run 
through a couple of of of songs 

942
00:55:06,560 --> 00:55:08,640
M Rumbi and Jiru dropped from 
the other side. 

943
00:55:08,760 --> 00:55:11,000
He was on the pod, the podcast a
couple of weeks ago. 

944
00:55:11,000 --> 00:55:13,520
He said that he was releasing 
one last song for the year and 

945
00:55:13,760 --> 00:55:16,440
he brung that. 
So go check that out. 

946
00:55:17,240 --> 00:55:20,600
I enjoyed that one. 
Let's see who else dropped some 

947
00:55:20,600 --> 00:55:24,840
music. 
Asim Gabi released a project. 

948
00:55:25,040 --> 00:55:27,720
What's the name of that project?
What's the name of the project? 

949
00:55:28,320 --> 00:55:32,200
I forgot, but it's a four song, 
so let me put it up. 

950
00:55:32,800 --> 00:55:36,040
It's called Dawn Disc 1. 
So I'm guessing there's a couple

951
00:55:36,040 --> 00:55:38,160
of more discs coming, maybe a 
second one. 

952
00:55:38,880 --> 00:55:40,480
Yeah. 
So he released 4 songs. 

953
00:55:40,680 --> 00:55:42,720
That was interesting. 
It was interesting because he 

954
00:55:42,720 --> 00:55:48,240
didn't go to the the the obvious
route of just doing like basic 

955
00:55:48,240 --> 00:55:51,120
beats, like all the beats on 
their sound different somehow, 

956
00:55:51,560 --> 00:55:52,720
which I found really 
interesting. 

957
00:55:53,240 --> 00:55:57,280
Sabi Wu with Oko SEM. 
That's a very conceptual song. 

958
00:55:59,160 --> 00:56:01,320
Yeah, that was interesting. 
I need to listen to that again 

959
00:56:01,320 --> 00:56:03,160
to catch everything he said. 
But that was that was 

960
00:56:03,160 --> 00:56:04,520
interesting. 
Who? 

961
00:56:04,520 --> 00:56:06,520
What else? 
What else did I listen to? 

962
00:56:06,520 --> 00:56:08,640
What else? 
Mr. Liu, Was that this? 

963
00:56:08,640 --> 00:56:09,400
Yeah. 
Mr. Liu. 

964
00:56:09,400 --> 00:56:17,480
Mr. Liu and Blinky Bill team up.
Well it's a team up with that 

965
00:56:17,480 --> 00:56:22,120
Mister Liu remix Nataka an 
attack at all and Afon was Afon 

966
00:56:22,120 --> 00:56:24,480
said that. 
Afon said that they both sound 

967
00:56:24,480 --> 00:56:27,080
the same, so it's like the remix
sounds like an original. 

968
00:56:27,560 --> 00:56:31,040
Yeah, I feel, I feel like Mr. 
Liu in my head when it comes to 

969
00:56:31,040 --> 00:56:34,920
production, Mr. Liu and Blinky 
Bill, like they're like so 

970
00:56:34,920 --> 00:56:37,680
similar. 
I don't, I think that's a 

971
00:56:37,680 --> 00:56:40,920
compliment. 
I feel like they have like just 

972
00:56:40,920 --> 00:56:42,200
a similar vibe. 
I don't know. 

973
00:56:43,440 --> 00:56:50,840
Yeah, that's true. 
Kimanga by Connie Kanu and Konni

974
00:56:50,840 --> 00:56:52,960
and Konnu are different 
different people by the Okoni 

975
00:56:53,240 --> 00:56:56,840
and it Aziz that dropped so 
shout out to it Aziz. 

976
00:56:56,840 --> 00:57:00,600
Shout out to Fena Gitu. 
The last one I'll highlight is 

977
00:57:00,720 --> 00:57:03,000
Love Art Lost, which was 
released last year. 

978
00:57:03,760 --> 00:57:07,200
Fena and Eric, not Eric. 
What's Eric? 

979
00:57:07,320 --> 00:57:10,480
No Fena? 
Are you going through? 

980
00:57:10,560 --> 00:57:13,600
Some Eric Musyoka. 
No Misyoka definitely did not 

981
00:57:13,720 --> 00:57:19,040
produce on this. 
No, Fena and Mike Mwema teamed 

982
00:57:19,040 --> 00:57:22,720
up for the It's called an 
electric deluxe deluxe for her 

983
00:57:22,720 --> 00:57:26,480
album Love at Last. 
And the Seven tracks 7 remixes, 

984
00:57:26,480 --> 00:57:29,280
some of them are pretty cool. 
I really like the track #5 

985
00:57:29,280 --> 00:57:33,280
Scene, Cena Bay and #7 Guns and 
Roses. 

986
00:57:35,160 --> 00:57:36,720
Yeah, this is an interesting 
concept. 

987
00:57:36,720 --> 00:57:40,240
I'd love to see more artists do 
this where they release like, 

988
00:57:40,240 --> 00:57:42,160
instead of just doing like a 
basic deluxe, throwing more art,

989
00:57:42,160 --> 00:57:44,640
more songs on there. 
We don't even do that in the 1st

990
00:57:44,640 --> 00:57:49,000
place, but if we were to do that
and then like doing a whole 

991
00:57:49,000 --> 00:57:51,600
remix project of like your song 
and then just giving them to 

992
00:57:51,600 --> 00:57:53,320
someone to reimagine them, like 
that's cool. 

993
00:57:53,800 --> 00:57:56,360
So yeah, a bunch of different 
things, but then there's a lot. 

994
00:57:56,360 --> 00:58:02,960
What do you want to? 
So Ikitoka by Genesis and 

995
00:58:02,960 --> 00:58:08,960
Omawama Figi released well they 
released it Ikitoka and produced

996
00:58:08,960 --> 00:58:13,600
by prod by Jamie and it was Cap.
There's also a video so yoga 

997
00:58:13,640 --> 00:58:16,440
y'all can go and check that one 
out. 

998
00:58:17,800 --> 00:58:20,360
Let's see let's see let's see 
let's see let's see average by 

999
00:58:20,360 --> 00:58:24,840
Bueno and Kimberly Marley. 
Has anybody ever seen Bueno's 

1000
00:58:24,840 --> 00:58:26,880
face? 
If you have seen Bueno's face, 

1001
00:58:26,960 --> 00:58:29,480
please comment on the on the 
podcast. 

1002
00:58:29,480 --> 00:58:34,040
I'd be very interested to know. 
Budapest mellow with AP 8th St. 

1003
00:58:34,040 --> 00:58:36,240
gang. 
That's more drill stuff for your

1004
00:58:36,240 --> 00:58:42,120
head top Khalika dem by nasty 
nasty and furthermore that came 

1005
00:58:42,120 --> 00:58:44,600
out. 
I feel like and some was saying 

1006
00:58:44,600 --> 00:58:47,320
this before the podcast. 
Yes, I'm throwing under the bus.

1007
00:58:47,840 --> 00:58:51,400
I feel like furthermore is 
watering himself down because 

1008
00:58:51,400 --> 00:58:53,560
he's on too many songs at this 
point. 

1009
00:58:53,600 --> 00:58:57,400
And yeah, as much as I. 
They're not hitting like we know

1010
00:58:57,400 --> 00:59:00,600
for the more songs to hit. 
As much as I love the work rate,

1011
00:59:01,080 --> 00:59:05,040
I think Furthermore should also 
be now he's proven he's like, we

1012
00:59:05,080 --> 00:59:08,280
like you work hard and you're on
all these songs, we get it. 

1013
00:59:08,280 --> 00:59:11,480
But I think he might need to 
like curate himself a little bit

1014
00:59:11,480 --> 00:59:12,680
more. 
So he's just not. 

1015
00:59:12,800 --> 00:59:14,880
He doesn't give away his sauce 
too much. 

1016
00:59:14,880 --> 00:59:19,120
But that's just what I think. 
Makes them miss you. 

1017
00:59:20,120 --> 00:59:26,040
Exactly 1 of the Saudi soul 
members released a song and that

1018
00:59:26,120 --> 00:59:28,200
member is Chimano. 
He released a song called 

1019
00:59:28,200 --> 00:59:30,920
Monster. 
Where did you go the long way 

1020
00:59:30,920 --> 00:59:35,760
around? 
Sometimes I just be yapping fly 

1021
00:59:35,760 --> 00:59:39,360
by Gavin Mungai and Israel and 
yacht also came out body by 

1022
00:59:39,360 --> 00:59:43,760
gouache master VK nasty nasty 
that also came out. 

1023
00:59:43,760 --> 00:59:50,040
So you'll go check that out. 
And that's, yeah, that's all I 

1024
00:59:50,040 --> 00:59:53,880
listen to. 
Before you go to the pic Kolo 

1025
00:59:54,000 --> 00:59:56,520
Kolo dropped DEP volume 1. 
Yes Sir. 

1026
00:59:56,520 --> 01:00:01,000
Remember that they are with the 
with the you went for the 

1027
01:00:01,000 --> 01:00:02,560
listening, no listening party. 
The listening party. 

1028
01:00:02,560 --> 01:00:06,800
Yeah, so he dropped the project 
and every single song on the 

1029
01:00:06,800 --> 01:00:10,200
except, yeah, no, every single 
song on there he had played it. 

1030
01:00:10,200 --> 01:00:15,920
So there's kinda extraordinary 
that is Chesa Biggie, the 2024 

1031
01:00:15,920 --> 01:00:18,400
remaster, in case you're 
confusing it with the other one.

1032
01:00:18,600 --> 01:00:22,240
And then there's Z Anthem, which
he, which was a single, I guess 

1033
01:00:22,240 --> 01:00:24,480
that he dropped for that. 
So if you're a big fan of color,

1034
01:00:24,480 --> 01:00:26,560
I mean, this is color music, 
you're a huge fan of him. 

1035
01:00:26,560 --> 01:00:28,960
Go check that out. 
Support the boy. 

1036
01:00:29,280 --> 01:00:36,120
Support the boy, but some I 
think the for me, the standout 

1037
01:00:36,120 --> 01:00:39,400
project was definitely Park Rook
and for me, for me, I think the 

1038
01:00:39,400 --> 01:00:43,320
the the standout song was away 
by Labdi and Costello John. 

1039
01:00:43,320 --> 01:00:48,680
And so if you would allow me 
some, I would love to play it 

1040
01:00:48,840 --> 01:00:55,200
for the end of the podcast. 
And so you guys please enjoy the

1041
01:00:55,840 --> 01:01:02,160
the audio journey that is the 
song Away by Labdi and Costello 

1042
01:01:02,160 --> 01:01:30,680
John. 
The. 

1043
01:02:54,880 --> 01:04:13,040
The. 
None. 

1044
01:04:34,000 --> 01:05:13,400
None. 
The. 

1045
01:05:35,170 --> 01:05:38,890
That was a way by Labdi and 
Costao. 

1046
01:05:38,890 --> 01:05:42,770
Joan, congratulations on such an
amazing project. 

1047
01:05:44,410 --> 01:05:47,490
Yeah, hats off to y'all. 
Yeah. 

1048
01:05:47,930 --> 01:05:55,570
And yo, guys, that that was 
episode 107 of the 30% podcast. 

1049
01:05:57,640 --> 01:06:00,840
Why did I do that? 
Anyway, glad you guys are here. 

1050
01:06:00,840 --> 01:06:04,760
Always, always thank you guys so
much for listening to us ramble 

1051
01:06:04,760 --> 01:06:08,080
about the music industry as if 
we had like some aficionados. 

1052
01:06:09,040 --> 01:06:14,080
Really appreciate you guys. 
And as always, you guys know I'd

1053
01:06:14,080 --> 01:06:18,320
like to end the podcast. 
Well, if you're new here, I'd 

1054
01:06:18,320 --> 01:06:21,840
like to end the podcast with the
three CS, which helped me as 

1055
01:06:21,840 --> 01:06:26,040
well. 
And they are quickly or briefly.

1056
01:06:26,040 --> 01:06:28,080
Confidence. 
I need you guys to be confident 

1057
01:06:28,080 --> 01:06:30,920
in your art because if you're 
not confident, who will be 

1058
01:06:30,920 --> 01:06:33,080
confident in your art? 
Consistency. 

1059
01:06:33,240 --> 01:06:36,920
You need to be consistent in how
you're creating your art as well

1060
01:06:36,920 --> 01:06:40,800
as how you're releasing it. 
Always remember consistency. 

1061
01:06:40,800 --> 01:06:43,600
We live in a very saturated 
market right now. 

1062
01:06:43,600 --> 01:06:45,240
Everyone is doing the same 
thing. 

1063
01:06:45,440 --> 01:06:48,280
So be consistent. 
And lastly, craft. 

1064
01:06:48,320 --> 01:06:52,160
Always strive to improve. 
Always work on something, even 

1065
01:06:52,160 --> 01:06:55,400
if it's small and you work on it
for 5 minutes a day. 

1066
01:06:55,760 --> 01:06:58,200
All of that builds up at the end
of the year. 

1067
01:06:58,200 --> 01:07:02,280
You have done 5 minutes for 365 
days and that's going to be 

1068
01:07:02,280 --> 01:07:05,160
valuable. 
So do that confidence, 

1069
01:07:05,160 --> 01:07:09,840
consistency and craft some. 
And the last C is leverage. 

1070
01:07:10,720 --> 01:07:17,840
The last C is leverage. 
So as a, as a, as an artist, 

1071
01:07:17,840 --> 01:07:20,440
like one of the ways that you, 
you move forward. 

1072
01:07:20,920 --> 01:07:23,160
This is now for the ones who are
specifically like, you know, 

1073
01:07:23,160 --> 01:07:24,600
people keep saying, I want to 
get signed, I want to get 

1074
01:07:24,600 --> 01:07:26,040
signed. 
If you really want to get 

1075
01:07:26,040 --> 01:07:28,440
signed, you, you can't just get 
signed off talent alone. 

1076
01:07:28,440 --> 01:07:30,360
It doesn't work anymore. 
I'm sorry. 

1077
01:07:30,960 --> 01:07:33,080
You really have to build 
something of your own. 

1078
01:07:33,080 --> 01:07:41,240
So work on on figuring out what 
you are strong at and ownership,

1079
01:07:42,000 --> 01:07:44,680
make sure you like do as much as
you can to own as much as you 

1080
01:07:44,680 --> 01:07:47,040
can of it. 
And then you'll be able to sit 

1081
01:07:47,040 --> 01:07:50,680
in rooms and actually have 
talking points, not be at the 

1082
01:07:50,680 --> 01:07:55,600
mercy of of the labels lawyers. 
But yeah, man, that's that 

1083
01:07:55,640 --> 01:07:58,400
episode 107. 
Thank you for listening. 

1084
01:07:59,080 --> 01:08:01,240
Bye bye. 
Why did you what those? 

1085
01:08:03,880 --> 01:08:04,800
You have some more things to 
say. 

1086
01:08:04,800 --> 01:08:07,200
OK, sorry. 
No, that was, you know what, 

1087
01:08:07,280 --> 01:08:09,760
Fine. 
We will see you guys on episode 

1088
01:08:09,760 --> 01:08:11,640
108. 
My bad. 

1089
01:08:11,760 --> 01:08:12,520
My bad. 
Sorry. 

1090
01:08:13,320 --> 01:08:14,520
Cut my guy off. 
Did you? 

1091
01:08:14,680 --> 01:08:15,920
Sorry. 
No, I didn't. 

1092
01:08:15,920 --> 01:08:17,760
I didn't have anything to say. 
We're done. 

1093
01:08:17,760 --> 01:08:20,520
We're making it awkward now. 
Goodbye, guys. 

1094
01:08:20,680 --> 01:08:21,160
Goodbye.
