1 00:00:00,200 --> 00:00:06,440 I'm in too deep and I'm trying to keep up above my head, be fun 2 00:00:06,800 --> 00:00:11,160 and going under. Sorry, that's a Psalm 41 song. 3 00:00:11,200 --> 00:00:13,960 Shout out to some 41. Oh and it's some. 4 00:00:14,080 --> 00:00:15,280 Anyway, no go. Ahead. 5 00:00:15,280 --> 00:00:18,320 I didn't need that shout out. I'm calling that out. 6 00:00:19,120 --> 00:00:21,160 So you. Sam, wait, sorry, sorry, sorry, 7 00:00:21,160 --> 00:00:23,400 sorry. But when you do turn 41, please 8 00:00:23,400 --> 00:00:26,160 have a Sam 41 themed birthday. Party. 9 00:00:26,200 --> 00:00:30,840 That's too that's that's too much of of low hanging fruit for 10 00:00:30,840 --> 00:00:33,000 me, entirely too much. There doesn't seem to be much 11 00:00:33,000 --> 00:00:46,320 creativity in that music. 12 00:01:23,440 --> 00:01:29,000 Yo, what's up? And welcome to episode 68 of the 13 00:01:29,000 --> 00:01:36,460 30% Podcast, brought to you by yours truly, Affirm and my Co 14 00:01:36,460 --> 00:01:38,440 host Sam Sam. What's up? 15 00:01:38,840 --> 00:01:40,200 Yo, what's up? What's up? 16 00:01:40,280 --> 00:01:41,200 What's up? What's up? 17 00:01:41,200 --> 00:01:44,200 What's up? We Yeah, What's up, world? 18 00:01:44,640 --> 00:01:48,760 And if you are within this universe, within this world, you 19 00:01:48,760 --> 00:01:55,600 can indeed listen or stream this podcast on YouTube, on Spotify, 20 00:01:56,080 --> 00:01:59,280 Apple Podcast, Google Podcast and Anchor Podcast. 21 00:01:59,280 --> 00:02:03,800 And to do that you will just need to type the 30% podcast. 22 00:02:03,800 --> 00:02:07,480 And if you want to find us on social media, you can find us 23 00:02:07,480 --> 00:02:13,520 under the At the 30% pod, on Instagram, on X, on Threads, on 24 00:02:13,520 --> 00:02:19,360 Tiktok and on LinkedIn. If you want to link and build Yo 25 00:02:19,480 --> 00:02:23,960 Sam, what did? What did all the numbers tell? 26 00:02:24,280 --> 00:02:30,760 The number 60 when it walked into the club because the number 27 00:02:30,760 --> 00:02:37,280 60 was just fashionably. Oh, it ate. 28 00:02:39,000 --> 00:02:48,720 Yeah, 6868 dad jokes for days. Dad, those are even those are 29 00:02:48,720 --> 00:02:50,800 the dad jokes for like the the poorer dads. 30 00:02:50,800 --> 00:02:52,720 Those Those are the dad jokes you're telling. 31 00:02:52,720 --> 00:02:54,920 He's the ones who are who spent all day at work. 32 00:02:55,200 --> 00:02:58,200 What's going on, man? I wonder if, if aliens exist, do 33 00:02:58,200 --> 00:02:59,400 they have like streaming platforms? 34 00:02:59,400 --> 00:03:01,680 Because we need to figure out how to get our podcast on on 35 00:03:01,680 --> 00:03:04,680 those. We need to expand our 36 00:03:04,720 --> 00:03:06,520 demographic. We need to expand our reach, our 37 00:03:06,560 --> 00:03:08,600 reach to other. Galaxies, our target audience. 38 00:03:08,600 --> 00:03:11,560 Yeah, yeah, you need. To be more inclusive to the 39 00:03:11,560 --> 00:03:14,560 alien. Audience Andromeda Galaxy. 40 00:03:14,560 --> 00:03:16,720 They're they're really feeling for some Kenyan music news. 41 00:03:16,720 --> 00:03:19,800 I'm pretty sure about that. I could bet my whole life. 42 00:03:19,840 --> 00:03:22,640 They're probably outraged that nobody's covering magic 43 00:03:22,680 --> 00:03:23,960 industry. Imagine that. 44 00:03:24,200 --> 00:03:26,760 The Andromeda. Yeah, yeah, yeah, yeah. 45 00:03:27,120 --> 00:03:28,920 Anyway, I'm. I'm doing good, man. 46 00:03:29,200 --> 00:03:33,040 I'm chilling this week. This week has has flown by. 47 00:03:33,040 --> 00:03:36,240 They're flying. Cool actually. 48 00:03:36,400 --> 00:03:40,000 Very, very, very productive. I had a studio session. 49 00:03:40,600 --> 00:03:43,720 It was one studio session but like with two different artists, 50 00:03:43,720 --> 00:03:49,560 Cookie and Jovi. Jovi himself. 51 00:03:50,440 --> 00:03:52,480 Yeah man. So that was a really successful 52 00:03:52,480 --> 00:03:54,840 session. Very, very happy with what came 53 00:03:54,840 --> 00:03:55,920 out of that. Nice. 54 00:03:57,240 --> 00:03:58,760 Yeah. That was kind of the highlight 55 00:03:58,760 --> 00:04:01,800 of my week, man, recording those guys. 56 00:04:02,760 --> 00:04:04,240 Yeah. Did that do anything else? 57 00:04:04,240 --> 00:04:06,120 That was particularly just studio. 58 00:04:06,120 --> 00:04:09,080 Interesting. OK And yeah, I think it was just 59 00:04:09,280 --> 00:04:10,760 studio. Studio was the most. 60 00:04:11,080 --> 00:04:13,320 Oh, no, actually, I was in the studio twice. 61 00:04:13,480 --> 00:04:16,320 I was in the studio on Tuesday. Who was the first time that you 62 00:04:16,320 --> 00:04:17,760 forgot about? Oh, OK. 63 00:04:18,920 --> 00:04:20,560 No, no, I was. In the studio on. 64 00:04:20,640 --> 00:04:24,120 Tuesday with Cookie and then I was in the studio again on 65 00:04:24,120 --> 00:04:27,800 Friday. OK, Oh yeah. 66 00:04:28,000 --> 00:04:30,320 Also. Also, this is a good time to 67 00:04:30,320 --> 00:04:37,720 mention Cookie and I will be releasing new music the 22nd of 68 00:04:37,720 --> 00:04:39,680 March. We're releasing a song called 69 00:04:39,680 --> 00:04:42,520 Zombie, which we're so excited for. 70 00:04:43,640 --> 00:04:46,920 Like my sound defect. Yeah, That's, yeah, yeah, yeah. 71 00:04:46,920 --> 00:04:48,480 Fire. Why are you looking at me like 72 00:04:48,480 --> 00:04:51,000 that? No, it's it's just it's fire. 73 00:04:51,120 --> 00:04:53,600 I was I was trying to get some validation for you for my sound 74 00:04:53,600 --> 00:04:54,640 defect. But it's alright, don't worry 75 00:04:54,640 --> 00:04:57,240 about it. Oh, your sound effects were 76 00:04:57,240 --> 00:05:00,120 really good sound. Honestly, when it comes to sound 77 00:05:00,120 --> 00:05:03,000 effects, like there's nobody doing it better than you. 78 00:05:03,200 --> 00:05:06,200 The innovation, the artistry, the dedication and the 79 00:05:06,200 --> 00:05:09,120 consistency that you do. To the sound effects world and 80 00:05:09,120 --> 00:05:13,360 top 10, not not #2. You're not even in the ranking 81 00:05:13,360 --> 00:05:16,600 because you're like outside of you know rankings for mere 82 00:05:16,600 --> 00:05:20,760 models like you're you're you're otherworldly when it comes to 83 00:05:21,760 --> 00:05:27,000 sound effects. Sam, also listen I I think it's 84 00:05:27,000 --> 00:05:28,960 time. It's time that. 85 00:05:29,280 --> 00:05:31,120 Let the cat out the back. This. 86 00:05:32,040 --> 00:05:33,960 Yeah, Yeah. Break the news. 87 00:05:33,960 --> 00:05:36,120 Let the cat. Yo, let me just say fam before 88 00:05:36,120 --> 00:05:38,120 you even go, guys. I'm not even going to let I'm 89 00:05:38,120 --> 00:05:40,480 sad. I'm just going to start with 90 00:05:40,480 --> 00:05:41,760 that. I'm sad, but I don't want to 91 00:05:41,760 --> 00:05:42,360 dump. You're making. 92 00:05:42,360 --> 00:05:44,680 It's a celebration. This is a celebration. 93 00:05:44,680 --> 00:05:46,440 Look, I'm raising my glass of orange juice. 94 00:05:46,720 --> 00:05:48,840 I'm raising my glass of of orange juice or mango. 95 00:05:48,840 --> 00:05:50,760 I can. I can confirm that is. 96 00:05:51,960 --> 00:05:52,880 Yes, I'm. I'm sad. 97 00:05:52,880 --> 00:05:56,120 But but but I'm also happy for my guy. 98 00:05:56,120 --> 00:05:57,320 All right, let's break the news. I'm. 99 00:05:58,480 --> 00:06:02,160 More, I'm more surprised that you had to say it's either 100 00:06:02,160 --> 00:06:03,920 orange juice or mango juice like you. 101 00:06:04,040 --> 00:06:06,680 How do you not know for sure which one it is Sam? 102 00:06:07,080 --> 00:06:07,880 Like. Like. 103 00:06:08,080 --> 00:06:11,560 I feel like they're so distinct, like you can't make a mistake. 104 00:06:11,680 --> 00:06:14,560 It's either or. It's mango juice Let's. 105 00:06:15,000 --> 00:06:18,680 Wait. Anyway, so the cat that's in 106 00:06:18,680 --> 00:06:20,680 this supposed bag. Yeah, what's the cat, bro? 107 00:06:21,680 --> 00:06:25,120 Well first I want to preface this by saying the podcast is 108 00:06:25,320 --> 00:06:28,640 not going is not going to end. The podcast isn't going 109 00:06:28,640 --> 00:06:33,120 anywhere, but I am actually embarking on a very big move. 110 00:06:33,280 --> 00:06:37,200 I'm actually moving out of the country at the end of the month. 111 00:06:37,200 --> 00:06:38,680 Crying emoji? Crying emoji? 112 00:06:38,680 --> 00:06:42,720 Crying emoji. Yeah, I will be moving and yes, 113 00:06:42,720 --> 00:06:47,080 I'm moving to live elsewhere. The country in question is I'm 114 00:06:47,080 --> 00:06:50,880 moving to the United States of America. 115 00:06:50,920 --> 00:06:54,560 Was that those Trump? Land only those that was. 116 00:06:54,560 --> 00:06:55,440 Shocking. Yeah. 117 00:06:55,800 --> 00:06:59,240 Crazy. Ohh, he needs to go and find in. 118 00:07:00,520 --> 00:07:01,600 That's what are you going over there? 119 00:07:01,640 --> 00:07:05,600 Yeah, I mean, I mean, like there are certain opportunities there, 120 00:07:06,240 --> 00:07:09,040 as you guys would have heard me talk about a lot. 121 00:07:09,040 --> 00:07:12,760 There's an artist who I work with very closely, who I manage 122 00:07:12,960 --> 00:07:16,000 called Foster Nicks and it's also one of the motivation, 123 00:07:16,200 --> 00:07:19,600 motivating factors for me to move back, to move out there. 124 00:07:19,920 --> 00:07:24,920 And yeah, just kind of pursued the music industry, the music 125 00:07:24,920 --> 00:07:27,520 scene over there, but it doesn't mean that I'm not going to be 126 00:07:27,760 --> 00:07:30,760 also be very involved with the music scene here. 127 00:07:30,760 --> 00:07:33,520 I can, I believe I can still straddle both worlds. 128 00:07:34,960 --> 00:07:36,720 So yeah, that's. So that's going to be a really 129 00:07:36,720 --> 00:07:44,880 big in terms of our pause. But yeah, in terms of in terms 130 00:07:44,880 --> 00:07:47,000 of the podcast, it's not going to change like. 131 00:07:47,720 --> 00:07:51,640 So we're still going to, we're still going to be releasing 132 00:07:51,640 --> 00:07:56,240 weekly podcasts, Sam and I, and it's still going to be, it's 133 00:07:56,240 --> 00:07:58,680 still going to be based on Kenyan. 134 00:07:58,880 --> 00:08:01,320 Content, content, content, content as well. 135 00:08:02,480 --> 00:08:04,880 Yeah, there might be, I mean, I mean so while you're out there, 136 00:08:04,880 --> 00:08:06,880 there might be a slight like not. 137 00:08:07,560 --> 00:08:10,080 Of course the the goal is still the Kenyan, but then we might 138 00:08:10,080 --> 00:08:13,440 involve a lot more into the podcast just to have more 139 00:08:13,440 --> 00:08:15,560 information and all that stuff. So it's actually a pretty good, 140 00:08:16,200 --> 00:08:19,920 good opportunity to get more because yeah, a lot of what 141 00:08:19,920 --> 00:08:21,000 we're trying to do is over there. 142 00:08:21,000 --> 00:08:24,360 So you can actually drag in anyone we. 143 00:08:24,440 --> 00:08:27,120 Need to and and and that that brings the second point. 144 00:08:27,120 --> 00:08:31,040 So the thing that might change a little bit is our format for our 145 00:08:31,040 --> 00:08:33,360 interviews. So that's something that we're. 146 00:08:33,360 --> 00:08:36,360 Really working because AFAM can't fly everything I've said 147 00:08:36,360 --> 00:08:38,760 Logistically, yeah, because AFAM can't fly back every single 148 00:08:38,760 --> 00:08:41,039 time. To interview, you need to do 149 00:08:41,039 --> 00:08:44,120 interviews to interview artists. Actually, I'm not artists, but 150 00:08:44,120 --> 00:08:47,200 people in the in the industry. Yeah, yeah, yeah. 151 00:08:47,200 --> 00:08:48,560 It was really not part of our budget. 152 00:08:48,560 --> 00:08:51,760 And yeah, if you've noticed, like we've kind of slowed down 153 00:08:51,760 --> 00:08:54,760 on the interviews, though we do have stuff lined up, but it's 154 00:08:54,760 --> 00:08:59,120 just that, like, we've just kind of been figuring out like how to 155 00:08:59,120 --> 00:09:01,640 conduct this new style of interview. 156 00:09:01,840 --> 00:09:04,280 And definitely it's still something that we're figuring 157 00:09:04,400 --> 00:09:08,480 out. But yes, the podcast will feel 158 00:09:08,480 --> 00:09:11,800 the same. Like you guys will just know 159 00:09:11,800 --> 00:09:14,440 that like, I'm not in the country. 160 00:09:14,440 --> 00:09:17,760 I guess I don't know if that breaks the 4th wall. 161 00:09:18,160 --> 00:09:19,160 Well 4th. Walls. 162 00:09:19,520 --> 00:09:21,640 That's something. That for breaking don't you know 163 00:09:21,920 --> 00:09:26,880 Yeah man that's that's yeah it's I mean it's it's it's both side 164 00:09:26,880 --> 00:09:29,280 and good news right because because you're going out there 165 00:09:29,280 --> 00:09:32,360 to yeah to achieve specific things but then again like. 166 00:09:32,720 --> 00:09:35,760 For sure, but still music, man. Still music but. 167 00:09:35,760 --> 00:09:37,120 Still music. It's all about the music. 168 00:09:37,120 --> 00:09:41,640 Yeah, I haven't good yet. Shout out to you bro again I. 169 00:09:41,640 --> 00:09:43,120 Recently, Yeah. How was your week my? 170 00:09:43,240 --> 00:09:48,520 Jar of of mango juice to you. Hope it works well. 171 00:09:48,800 --> 00:09:50,200 Podcast doesn't stop. We keep going. 172 00:09:50,520 --> 00:09:51,880 How was my week? My week was great. 173 00:09:51,880 --> 00:09:53,880 My week? No, that's a big lie. 174 00:09:54,240 --> 00:09:57,640 I had a horrible week. I'm just going to say my week 175 00:09:57,640 --> 00:10:01,040 was less than ideal. It was just one of those. 176 00:10:01,040 --> 00:10:02,720 One of those. One of those How? 177 00:10:02,760 --> 00:10:07,120 So yeah, just one of those where life was just doing what it does 178 00:10:07,120 --> 00:10:10,320 and it's just not being being. Yeah, But it was. 179 00:10:10,320 --> 00:10:13,240 I was all right. I got some stuff done working on 180 00:10:13,240 --> 00:10:14,480 another documentary, which was cool. 181 00:10:17,160 --> 00:10:19,560 Yeah. It's a documentary about some 182 00:10:19,560 --> 00:10:24,000 girls in a school in, I want to say thicker. 183 00:10:24,120 --> 00:10:26,400 I don't remember. But yeah, so it's like one of 184 00:10:26,400 --> 00:10:28,520 these awareness things don't get pregnant in school. 185 00:10:28,520 --> 00:10:32,160 So it was really good. Happy just to to put that 186 00:10:32,160 --> 00:10:33,480 together. So we're working on that. 187 00:10:33,840 --> 00:10:37,120 Hopefully it comes out well. Yeah. 188 00:10:37,400 --> 00:10:38,160 What else? What else? 189 00:10:38,160 --> 00:10:39,320 What else? Nothing else, man. 190 00:10:39,360 --> 00:10:44,760 Honestly nothing else apart from music getting my my I'm learning 191 00:10:44,760 --> 00:10:48,080 how to like finish my projects and not just leave them leave 192 00:10:48,080 --> 00:10:50,680 them halfway and walk away like I'm not into like walk on music 193 00:10:50,680 --> 00:10:54,440 and then bounce it. Even if it's not at the the the 194 00:10:54,440 --> 00:10:57,600 best place it costs just at least bounce it to have some 195 00:10:57,600 --> 00:11:01,960 sort of finality because my FL and the way my my what do you 196 00:11:01,960 --> 00:11:06,640 call it. The my not just logic my my 197 00:11:07,040 --> 00:11:11,000 technology for me has been has been anti anti my music career. 198 00:11:11,240 --> 00:11:13,320 Recently. Yeah, with the crashes and 199 00:11:13,320 --> 00:11:15,120 everything. So I'm just trying to figure all 200 00:11:15,120 --> 00:11:16,880 that. But yeah, figure all of that 201 00:11:16,880 --> 00:11:18,280 out. But yeah, that's that. 202 00:11:18,640 --> 00:11:20,600 It's been cool, man. It's just, it's just been a 203 00:11:20,600 --> 00:11:24,000 week. It's been a week, it's been a 204 00:11:24,000 --> 00:11:24,400 week. It's. 205 00:11:24,400 --> 00:11:28,000 Been AW double. Has it been a week in the news? 206 00:11:28,920 --> 00:11:31,400 Has it? It has been a week in the in the 207 00:11:31,400 --> 00:11:34,440 news actually it's been a big week for Kenyan. 208 00:11:34,800 --> 00:11:38,160 Well, not big, but like. Medium sized, medium sized to 209 00:11:38,160 --> 00:11:42,200 small. Some medium sized to small did 210 00:11:42,200 --> 00:11:46,880 you see Spotify are going to be releasing? 211 00:11:46,880 --> 00:11:50,400 Well, you actually put me onto this into this news about the 212 00:11:50,400 --> 00:11:53,040 the videos do. You want to do. 213 00:11:53,640 --> 00:11:56,640 You want to tell us more about them launching music videos on 214 00:11:56,640 --> 00:12:01,000 Spotify? I would love to if I can find 215 00:12:01,000 --> 00:12:03,720 where that thing is. I can. 216 00:12:03,720 --> 00:12:09,000 I can read what I have for now. So apparently Spotify is kind 217 00:12:09,000 --> 00:12:13,200 of, you know they're they're creating like a beta for Spotify 218 00:12:13,200 --> 00:12:17,520 premium users across 11 markets. You guys will be happy to know 219 00:12:17,680 --> 00:12:21,840 that in these 11 markets, well, let me just name the 11 markets, 220 00:12:22,160 --> 00:12:26,840 it's going to be the UK, Germany, Italy, the Netherlands, 221 00:12:26,840 --> 00:12:31,560 Poland, Sweden, Brazil, Colombia, Philippines, Indonesia 222 00:12:31,640 --> 00:12:35,800 and Kenya. So they're going to be testing. 223 00:12:35,800 --> 00:12:38,280 This new beta random random addition to that. 224 00:12:38,280 --> 00:12:39,520 I don't know why, it just feels so. 225 00:12:39,640 --> 00:12:41,480 No, we belonged. We belong there. 226 00:12:41,960 --> 00:12:49,160 We belong there. So anyway, the obviously the US 227 00:12:49,160 --> 00:12:54,240 isn't in the list. I feel like usually they they 228 00:12:54,240 --> 00:12:59,000 treat the US as like the the golden crown jewel of their. 229 00:12:59,040 --> 00:13:02,400 Like it looks like everyone is starting to to to forget about 230 00:13:02,560 --> 00:13:04,000 US now. Like, I think the whole world 231 00:13:04,000 --> 00:13:04,760 is. No, no, no, no. 232 00:13:04,960 --> 00:13:08,520 I I feel like what they do is they like to test things before 233 00:13:08,520 --> 00:13:10,440 they integrate it into the US market. 234 00:13:10,440 --> 00:13:13,520 And I I feel like they they really, they don't like 235 00:13:13,520 --> 00:13:16,520 disrupting the US market too much because I think they rely 236 00:13:16,520 --> 00:13:18,120 on it a lot. I don't know, That's just my 237 00:13:18,160 --> 00:13:20,640 opinion. So. 238 00:13:20,640 --> 00:13:23,600 So yeah, I mean in the official statement, Spotify highlights 239 00:13:23,600 --> 00:13:27,280 the value of music videos for super fans who want to rewatch 240 00:13:27,280 --> 00:13:30,240 the videos they love and share them with friends or a casual 241 00:13:30,240 --> 00:13:32,760 fan on the lookout for new releases and stuff like that. 242 00:13:33,280 --> 00:13:38,080 Sam, will you be watching music videos on Spotify? 243 00:13:38,480 --> 00:13:43,360 Absolutely not #1. Because I I music videos are not 244 00:13:43,360 --> 00:13:46,160 like the first thing I go to. And I'm not. 245 00:13:46,160 --> 00:13:49,320 I mean, it's part of the art. There's nothing to gasp there 246 00:13:49,320 --> 00:13:51,960 for. That's just drama for no reason. 247 00:13:52,760 --> 00:13:57,560 And so music videos are not, I don't know. 248 00:13:57,680 --> 00:13:58,920 It's. I mean, it'll be cool to see, 249 00:13:58,920 --> 00:14:01,680 but I'm never, I'm not good, especially if I'm not. 250 00:14:01,920 --> 00:14:04,320 Are you trying to say the music video is dead? 251 00:14:07,080 --> 00:14:08,760 I don't think it is. Maybe it is. 252 00:14:08,760 --> 00:14:10,680 Is the music video dead? Is it dead? 253 00:14:11,240 --> 00:14:12,600 It's not. I I would say it's not as. 254 00:14:12,600 --> 00:14:14,040 Important. I don't think it is music. 255 00:14:14,040 --> 00:14:18,080 Video is not as important as as it used to be except for like 256 00:14:18,080 --> 00:14:21,480 the big artists because a lot of now now maybe some of the bigger 257 00:14:21,480 --> 00:14:24,040 artists they they have the budget to to spend on a music 258 00:14:24,040 --> 00:14:25,520 video and like they have the distribution channels. 259 00:14:25,760 --> 00:14:29,440 A small artist is possibly better spending his money on 260 00:14:29,560 --> 00:14:31,840 social media engagement and social media. 261 00:14:31,840 --> 00:14:33,120 What do you call it? So TikTok. 262 00:14:33,120 --> 00:14:36,120 Especially TikTok, TikTok. But, but, but you'd argue that 263 00:14:36,120 --> 00:14:38,760 for social media. But you'd argue for social 264 00:14:38,760 --> 00:14:40,480 media. You need visuals and for. 265 00:14:40,480 --> 00:14:44,120 You do a lot of times. The the visuals come from music 266 00:14:44,120 --> 00:14:46,280 videos as well. Yeah but but I don't know I 267 00:14:46,280 --> 00:14:49,640 don't know if you've noticed that the the the there's not as 268 00:14:49,680 --> 00:14:52,360 there's a lot of visualizers more more visualizers and more 269 00:14:52,360 --> 00:14:54,400 like in like we're talking before this like more like real 270 00:14:54,400 --> 00:14:57,560 life content of just people reacting to the song rather than 271 00:14:57,840 --> 00:15:01,440 a big production and and lights and wardrobe and all that 272 00:15:01,440 --> 00:15:03,320 business like a lot of. I mean that's still been done 273 00:15:03,320 --> 00:15:06,160 obviously, but even this type of videos that we're seeing or 274 00:15:06,160 --> 00:15:08,240 rather I've noticed the type of videos that we see are very 275 00:15:08,240 --> 00:15:12,080 stripped down, very simple concepts, very because that for. 276 00:15:12,160 --> 00:15:16,240 Me what I've what I've noticed is there's a lot of visualizers 277 00:15:16,240 --> 00:15:19,240 going on especially like even the Nigerian market they'll do a 278 00:15:19,240 --> 00:15:24,480 lot like even when what's this song Commas by Ira came out. 279 00:15:24,720 --> 00:15:26,920 They released what they said is a visualizer. 280 00:15:26,920 --> 00:15:28,480 Although it's really high quality. 281 00:15:28,480 --> 00:15:32,120 But it's it's it's mostly lyric videos. 282 00:15:32,120 --> 00:15:34,080 Lyric videos look like the new wave. 283 00:15:34,320 --> 00:15:36,960 Like, yeah, that's like and people have people have matched 284 00:15:37,000 --> 00:15:39,440 people like they've matched the the lyric video and the 285 00:15:39,440 --> 00:15:41,760 visualizers together. So a lot of the visualizers have 286 00:15:41,760 --> 00:15:44,280 like lyrics going on and then you just see the artist doing 287 00:15:44,280 --> 00:15:46,240 something. It's very easy reaction to the 288 00:15:46,240 --> 00:15:49,200 song. Even when even when Meg released 289 00:15:49,200 --> 00:15:53,520 the his song the this to to Nicki Minaj, it was essentially 290 00:15:53,760 --> 00:15:56,040 it was essentially A glorified lyric video. 291 00:15:56,040 --> 00:15:59,160 And I loved, I loved that. Like, I love seeing the lyrics 292 00:15:59,160 --> 00:16:01,400 as well. I don't know why lyric videos 293 00:16:01,400 --> 00:16:03,960 are more I feel like they're even more entertaining. 294 00:16:03,960 --> 00:16:08,080 Than music videos. It's the reason why Netflix is 295 00:16:08,480 --> 00:16:11,160 is there's like a, there's a, there's a, there's a higher use 296 00:16:11,160 --> 00:16:13,360 of subtitles even for like English films for. 297 00:16:13,360 --> 00:16:16,760 People and English. There's it's some people, yes. 298 00:16:18,160 --> 00:16:18,960 No. What's going on? 299 00:16:18,960 --> 00:16:21,240 No, you're right. Because when we went to the when 300 00:16:21,240 --> 00:16:24,560 I went to the movies to watch Dune Part 2, I was like, 301 00:16:24,680 --> 00:16:27,880 something is missing and it's a subtitle. 302 00:16:27,880 --> 00:16:29,840 Subtitles. Watching everything with 303 00:16:29,880 --> 00:16:31,920 subtitles. It's really weird because that's 304 00:16:31,920 --> 00:16:34,360 what's that's that's the that's the social media. 305 00:16:34,360 --> 00:16:36,320 I feel now this is my opinion, but it's from just what I've 306 00:16:36,320 --> 00:16:41,440 seen, I feel like social media has has funneled all content 307 00:16:41,440 --> 00:16:46,520 into or most content into very easy concepts, very quick 308 00:16:46,520 --> 00:16:48,920 concepts. They want to see a human being 309 00:16:48,920 --> 00:16:51,720 doing something and they want to see if the human being is 310 00:16:51,720 --> 00:16:55,280 talking. They want to see what they're 311 00:16:55,280 --> 00:16:57,880 saying in white, Ori and and all that stuff. 312 00:16:58,160 --> 00:17:00,560 And there's even a bigger like if you look at the animal 313 00:17:00,560 --> 00:17:02,640 videos, there's like a lot. There's a there's an influx of a 314 00:17:02,640 --> 00:17:05,119 lot of animal videos where the there's subtitles and the 315 00:17:05,119 --> 00:17:07,119 animals are are speaking like human beings. 316 00:17:07,400 --> 00:17:08,760 It's just weird. I don't know why you've got into 317 00:17:08,760 --> 00:17:11,599 the place where we want to. See, I'm sorry, I'm not on that 318 00:17:11,599 --> 00:17:12,359 side. Of you're not. 319 00:17:12,359 --> 00:17:19,160 Oh, I, I, I watch an abnormally, an abnormally large part. 320 00:17:19,280 --> 00:17:22,000 I mean, I found, and I'm normally large part of the, the 321 00:17:22,000 --> 00:17:25,280 people who watch dog and cat videos on Instagram. 322 00:17:25,720 --> 00:17:27,960 No, I watch cat videos a lot. I'm. 323 00:17:28,000 --> 00:17:28,880 Not, but you don't be seeing those. 324 00:17:28,880 --> 00:17:31,120 Haven't seen the ones? Oh, they're there. 325 00:17:31,680 --> 00:17:33,440 Oh, if if you go deep enough, they're there. 326 00:17:33,440 --> 00:17:35,840 So I don't know why it's where that place where we're. 327 00:17:35,840 --> 00:17:36,840 In. Deep. 328 00:17:37,320 --> 00:17:40,200 OK, sorry. I am I what can I say? 329 00:17:40,440 --> 00:17:42,520 I I enjoy looking at animals being animals. 330 00:17:42,920 --> 00:17:45,680 I'm. In too deep and I'm trying to 331 00:17:45,680 --> 00:17:52,640 keep up above my head be fun and going under Sorry, that's a 332 00:17:52,640 --> 00:17:55,080 Psalm 41 song shout out to Psalm 41. 333 00:17:55,360 --> 00:17:57,880 Oh, and it's some Anyway, No go. Ahead. 334 00:17:57,880 --> 00:18:00,960 I didn't need that shout out. I'm calling that out. 335 00:18:01,720 --> 00:18:03,000 So you. Sam, wait. 336 00:18:03,120 --> 00:18:06,000 Sorry, sorry, sorry, sorry. But when you do turn 41, please 337 00:18:06,000 --> 00:18:08,760 have a Sam 41 themed birthday party. 338 00:18:08,840 --> 00:18:13,440 That's too that's that's too much of of low hanging fruit for 339 00:18:13,440 --> 00:18:15,640 me, entirely too much. There doesn't seem to be much 340 00:18:15,640 --> 00:18:20,040 creativity in that. I appreciate the suggestion 341 00:18:20,040 --> 00:18:22,400 though. You're welcome. 342 00:18:23,560 --> 00:18:28,280 Yeah, so back to Spotify. That's that's become the 343 00:18:28,280 --> 00:18:29,520 content. That's become the content. 344 00:18:29,520 --> 00:18:31,080 So the music video is not necessarily dead. 345 00:18:31,080 --> 00:18:33,960 I just feel like maybe now you shouldn't be spending so much on 346 00:18:34,280 --> 00:18:37,880 on getting like $100 million music video, but more figure out 347 00:18:37,880 --> 00:18:39,720 how to make more relatable content to people. 348 00:18:39,720 --> 00:18:41,240 Because that's what we're what, that's what we're seeing. 349 00:18:42,960 --> 00:18:46,000 Well, but I I feel like music videos are still very clutched 350 00:18:46,000 --> 00:18:48,560 though, because like because, you know, you cut those Video 351 00:18:48,560 --> 00:18:51,920 Music videos up, you put them in the dimensions for TikTok and 352 00:18:51,920 --> 00:18:55,360 reels and everything, and then you can really like, you know, 353 00:18:55,360 --> 00:19:01,920 keep on prolonging the life of the of the song by having all 354 00:19:01,920 --> 00:19:04,640 these visual representations on social media, right. 355 00:19:04,880 --> 00:19:07,280 So I feel like the music video is still very important. 356 00:19:07,720 --> 00:19:13,600 I just feel OK, especially like for smaller artists. 357 00:19:13,600 --> 00:19:14,760 I feel like. I feel like. 358 00:19:14,960 --> 00:19:16,760 You feel like it's important for smaller artists. 359 00:19:17,880 --> 00:19:20,480 Yeah, I actually do. Like on the opposite, opposite 360 00:19:20,480 --> 00:19:23,400 side of that, I feel like. Yeah, because because I feel 361 00:19:23,400 --> 00:19:28,000 like, no, no, no, no, no, no. This is for for me personally, 362 00:19:28,160 --> 00:19:32,280 like, who's a big, like if Jack Carlo releases a music video? 363 00:19:32,280 --> 00:19:35,120 Sam, do you know how much I don't care about watching that 364 00:19:35,120 --> 00:19:36,320 video? I really don't care. 365 00:19:36,320 --> 00:19:37,720 But I like his music. But I just. 366 00:19:37,720 --> 00:19:39,240 I don't. But see for him, for him, it 367 00:19:39,240 --> 00:19:41,480 doesn't matter whether you care or not, because the fact that 368 00:19:41,480 --> 00:19:43,480 he's that big, he's going to get numbers regardless, But the 369 00:19:43,480 --> 00:19:44,640 smaller artist is not going to get those. 370 00:19:44,640 --> 00:19:45,600 Numbers at all. But he doesn't. 371 00:19:46,040 --> 00:19:48,080 That's that's why. That's why I'm saying it's not 372 00:19:48,080 --> 00:19:51,280 that really it's not important. It's more important for a small 373 00:19:51,280 --> 00:19:54,440 artist because this is how people are going to have an 374 00:19:54,440 --> 00:19:57,440 image to attached to the music that they're listening to. 375 00:19:57,440 --> 00:20:02,280 Do you get what I'm saying? Like for a for a smaller artist, 376 00:20:02,280 --> 00:20:05,840 it means more to have music videos, because you're going to 377 00:20:05,840 --> 00:20:09,080 have like this is the Ave. in which, like there's going to be 378 00:20:09,080 --> 00:20:11,800 a visual representation of your art, right? 379 00:20:12,640 --> 00:20:14,600 Yeah. No, I understand. 380 00:20:14,600 --> 00:20:19,000 I understand your angle in in in the sense that what really 381 00:20:19,000 --> 00:20:22,080 matters is like, OK, like how are you pushing an artist you're 382 00:20:22,080 --> 00:20:24,760 releasing consistently your marketing appropriately. 383 00:20:24,760 --> 00:20:27,960 But I think that visual representation is a. 384 00:20:27,960 --> 00:20:30,560 Big part? Yeah, you can get the visual 385 00:20:30,560 --> 00:20:32,520 representation in other ways too, right? 386 00:20:32,640 --> 00:20:33,960 In other. No you can. 387 00:20:33,960 --> 00:20:36,840 You can, yes. But and what I'm saying is the 388 00:20:36,840 --> 00:20:40,120 music video seems like the the because it's it's the more 389 00:20:41,040 --> 00:20:43,360 budget and labour intensive of all of that. 390 00:20:43,840 --> 00:20:47,120 So like for the big, for the big artist in terms of a return 391 00:20:47,120 --> 00:20:48,200 because again it's still business right. 392 00:20:48,200 --> 00:20:50,800 So the music video is going to get their their return and this 393 00:20:50,800 --> 00:20:52,640 is a really terrible video or you've been cancelled. 394 00:20:52,640 --> 00:20:54,520 The music video is going to get is returned regardless because 395 00:20:54,520 --> 00:20:55,920 you're a big artist and so you you're going to get those 396 00:20:55,920 --> 00:20:57,720 numbers. But a smaller artist there won't 397 00:20:57,720 --> 00:20:59,760 be as much of A return because they're really small. 398 00:21:00,040 --> 00:21:05,200 So are are are you better, better spending your money 399 00:21:05,280 --> 00:21:08,400 saving for maybe your hits and the songs which a lot of people 400 00:21:08,400 --> 00:21:14,280 know or and and that only And then focusing on maybe easier 401 00:21:14,280 --> 00:21:19,800 ways of being visually out there is what I'm trying to say. 402 00:21:20,120 --> 00:21:22,560 Because for the bigger artist for like a Drake, for Nicki 403 00:21:22,560 --> 00:21:25,240 Minaj, for whatever it is, they are going to get the numbers 404 00:21:25,240 --> 00:21:26,680 regardless. And those numbers actually, 405 00:21:26,680 --> 00:21:28,280 let's check in. Those numbers are not as big as 406 00:21:28,280 --> 00:21:30,760 they used to be like. There used to be, yeah. 407 00:21:31,040 --> 00:21:34,040 I mean, like back in the day, the music video was huge. 408 00:21:34,040 --> 00:21:38,440 Like, you know, when we still used to religiously watch trays 409 00:21:38,440 --> 00:21:41,880 or MTV, Yeah, there was, they'll remember channel or there were 410 00:21:41,880 --> 00:21:42,520 more. There were more. 411 00:21:42,520 --> 00:21:44,640 Ave. used to watch them. Now that we've shift shifted 412 00:21:44,640 --> 00:21:49,120 from TV and now we're streaming, it's there's not as many as much 413 00:21:49,120 --> 00:21:52,680 more as many avenues to watch music videos as we used to be. 414 00:21:52,680 --> 00:21:55,640 So like like I don't know if the beat is still on, I remember. 415 00:21:57,120 --> 00:21:59,800 Oh bro, I used to. I remember coming home from 416 00:21:59,800 --> 00:22:01,800 school and watching the beat. And I was. 417 00:22:01,800 --> 00:22:04,040 Never allowed to watch the. Beat hyped. 418 00:22:04,080 --> 00:22:05,520 You were never allowed to watch the beat. 419 00:22:06,000 --> 00:22:08,680 Oh, Sam, I'm so sorry. The beat was everything. 420 00:22:08,680 --> 00:22:09,800 I was never allowed to watch the beat the. 421 00:22:09,800 --> 00:22:11,840 Beat was everything. There's one There's not. 422 00:22:11,840 --> 00:22:14,520 I don't know. Should I say there's one's no, 423 00:22:15,080 --> 00:22:17,800 don't worry, don't worry. Skate, skate past this quickly. 424 00:22:17,800 --> 00:22:20,400 I'm not about to get in trouble. Show it to my parents. 425 00:22:20,840 --> 00:22:21,640 I really don't know if I should say. 426 00:22:21,640 --> 00:22:22,440 Should I say it? No. 427 00:22:22,440 --> 00:22:25,320 So I mean, I grew up very. Say it, say it I. 428 00:22:25,480 --> 00:22:27,920 Mean I don't say it. My parents are listening to the 429 00:22:27,920 --> 00:22:29,240 podcast. So it's good to I'm definitely 430 00:22:29,240 --> 00:22:31,240 going to get. I'm definitely going to get a 431 00:22:31,240 --> 00:22:33,600 call talk about Sam. Sam. 432 00:22:33,600 --> 00:22:36,720 I heard what you said about us so in the and that's not my 433 00:22:36,720 --> 00:22:39,480 dad's voice at all. No, no. 434 00:22:39,480 --> 00:22:43,000 Is it my mom's voice. No one's voice in my family. 435 00:22:43,760 --> 00:22:48,520 So I mean grew up in a very Christian household and so music 436 00:22:48,560 --> 00:22:51,840 videos and things like that we're not was not part of our in 437 00:22:51,840 --> 00:22:55,800 fact even watched cartoons like on Saturday morning, race was 438 00:22:55,800 --> 00:22:59,360 spent working like I didn't watch no cartoons and all the 439 00:22:59,360 --> 00:23:00,720 good cartoons came in the morning bro. 440 00:23:01,560 --> 00:23:03,800 I missed all of them. I missed a shout out. 441 00:23:03,840 --> 00:23:06,400 Wait, so you wait. You never you never watched like 442 00:23:06,400 --> 00:23:08,280 Club Kiboko on Saturday mornings. 443 00:23:08,280 --> 00:23:10,280 No. Nope, not at all. 444 00:23:10,560 --> 00:23:12,640 I used to watch that in my heart at like 1:00 PM. 445 00:23:12,640 --> 00:23:15,040 There used to be that art show. There's that art show that came. 446 00:23:15,040 --> 00:23:18,560 You know, the guy who makes like he made, he made, he made like 447 00:23:18,560 --> 00:23:20,640 portraits. I mean, he did like art with 448 00:23:20,640 --> 00:23:23,520 like clothes where he'd lay up the clothes on the floor and 449 00:23:23,520 --> 00:23:25,560 then you look at it from the top and what does it cover? 450 00:23:25,760 --> 00:23:28,080 I remember that. That's what that is to come at 451 00:23:28,080 --> 00:23:29,720 like 2:00 PM. That's what I used to catch. 452 00:23:30,960 --> 00:23:33,200 That's. What is to get you have bro, you 453 00:23:33,200 --> 00:23:35,280 have opened up a memory. I didn't. 454 00:23:35,520 --> 00:23:37,520 Know and then they used to do like the the plaster and 455 00:23:37,520 --> 00:23:40,360 everything with the mid like I. Remember him. 456 00:23:40,360 --> 00:23:41,640 Tissue paper rolls. And I loved. 457 00:23:42,160 --> 00:23:43,680 I loved that guy. Yeah. 458 00:23:43,680 --> 00:23:48,320 So that's all I could catch, you know, for me, no network, none 459 00:23:48,320 --> 00:23:49,800 of that. I was very. 460 00:23:49,800 --> 00:23:51,360 Sorry, my mind is blown right now. 461 00:23:51,440 --> 00:23:55,080 OK, Sir, no, I just forgot all about that. 462 00:23:55,080 --> 00:23:55,880 Forgot. About bro. 463 00:23:55,880 --> 00:23:57,320 Yeah, yeah, that's what we used to watch. 464 00:23:57,320 --> 00:23:57,960 Never. Never watch. 465 00:23:57,960 --> 00:23:59,160 No, no. There was once. 466 00:23:59,160 --> 00:24:02,040 There was once my dad came home and he caught us watching 467 00:24:02,040 --> 00:24:04,000 another. I think it was Burn that did 468 00:24:04,000 --> 00:24:06,560 burn the music video for Burn. Yeah. 469 00:24:06,680 --> 00:24:08,520 Got in trouble. Might have gotten beat that day, 470 00:24:08,520 --> 00:24:10,120 honestly. Oh my. 471 00:24:10,600 --> 00:24:13,160 God, so yeah, music video is not like a really huge part of my 472 00:24:13,160 --> 00:24:14,520 childhood. Maybe that's what plays that's 473 00:24:14,520 --> 00:24:16,800 playing into how I feel about them now. 474 00:24:17,200 --> 00:24:20,400 But either way, music videos are still going to be music videos 475 00:24:20,440 --> 00:24:22,600 and they're turning into like more Movies Now. 476 00:24:22,600 --> 00:24:25,800 Like there's concepts and just like see what people are doing 477 00:24:25,800 --> 00:24:27,800 out there and that's very hard for the smaller artists to 478 00:24:27,800 --> 00:24:31,520 attain, so. I think, I think the music 479 00:24:31,520 --> 00:24:36,120 video, the music video, OK, it's not as like novel as it used to 480 00:24:36,120 --> 00:24:36,720 be. Yeah. 481 00:24:36,720 --> 00:24:40,400 Only because the access to making a music video has been 482 00:24:40,400 --> 00:24:45,400 severely lessened or isn't eased. 483 00:24:45,400 --> 00:24:50,400 Eased like it's easier to do. Sorry man, we have we make 484 00:24:50,400 --> 00:24:51,400 music, man. We're not. 485 00:24:54,600 --> 00:24:56,520 I'm saying that with an English minor anyway. 486 00:24:57,520 --> 00:25:03,640 So telling yourself snitch. Yeah, so listen, like, I feel 487 00:25:03,640 --> 00:25:07,480 like it used to be so exciting to see. 488 00:25:07,480 --> 00:25:10,440 Like like a music video back in the day. 489 00:25:10,440 --> 00:25:12,840 It's like, damn, because you know, not not everybody had 490 00:25:12,840 --> 00:25:17,400 access to shooting music videos. So it was just so much cooler. 491 00:25:17,600 --> 00:25:22,440 Now every artist, even the the smaller artists are able to 492 00:25:22,480 --> 00:25:27,640 produce music videos that are still at the quality, yeah of 493 00:25:27,640 --> 00:25:30,400 like even the the the big boys, right. 494 00:25:30,600 --> 00:25:34,040 So now when we live in a market where like it's saturated and 495 00:25:34,040 --> 00:25:37,720 this music videos popping up left, right and center, it 496 00:25:37,720 --> 00:25:40,600 doesn't feel as special. Which is why I feel like I don't 497 00:25:40,600 --> 00:25:45,400 care that much for music videos. But that being said, I still do 498 00:25:45,400 --> 00:25:49,200 firmly believe that music videos are super, super important for 499 00:25:49,200 --> 00:25:52,200 smaller artists just because it gets your image out there. 500 00:25:52,200 --> 00:25:56,160 Like because listen, the first thing that like OK, you and I 501 00:25:56,160 --> 00:25:57,680 like we're in the music industry fine. 502 00:25:57,680 --> 00:26:01,360 But the casual listener, the first thing when they they do, 503 00:26:01,360 --> 00:26:04,040 when they hear like a new artist, like they're going to go 504 00:26:04,040 --> 00:26:08,160 on YouTube and search Artist X, and if there's a dope music 505 00:26:08,160 --> 00:26:12,000 video to match, then you know. That's not to build the 506 00:26:12,000 --> 00:26:13,280 perception. It's going to really help. 507 00:26:13,280 --> 00:26:16,800 Yeah, yeah. It's going to really help, you 508 00:26:16,800 --> 00:26:20,440 know, retain those new fans because they'll be like, oh, OK, 509 00:26:20,640 --> 00:26:25,000 this is really cool, you know? So yeah, now The thing is, Sam 510 00:26:25,000 --> 00:26:26,960 though, back to, like, the main topic. 511 00:26:27,320 --> 00:26:30,480 Are we going to go on Spotify? To watch, that's exactly what I 512 00:26:30,480 --> 00:26:32,520 was just thinking like, like, because because. 513 00:26:32,520 --> 00:26:35,000 Because, like Sam. It's been done to rival YouTube, 514 00:26:35,040 --> 00:26:37,480 and YouTube is free for the bare fact that YouTube is. 515 00:26:37,680 --> 00:26:40,320 Free. And let me just sorry before 516 00:26:40,440 --> 00:26:42,920 before you go, before you go on, this is not like a very new 517 00:26:42,920 --> 00:26:45,960 concept because Apple has had Apple music has had videos for a 518 00:26:45,960 --> 00:26:47,160 long time. So this is not new. 519 00:26:47,160 --> 00:26:48,480 This is just Spotify catching on to. 520 00:26:48,840 --> 00:26:50,400 That's the thing. Remember when? 521 00:26:50,400 --> 00:26:54,200 When? Remember when Drake released 522 00:26:54,200 --> 00:26:58,880 that song with With 21 Savage, produced by London on the Beat? 523 00:26:58,880 --> 00:27:02,320 What was it called? Do you know the one I'm saying? 524 00:27:02,320 --> 00:27:05,920 And the the video came exclusively on Apple Music. 525 00:27:07,640 --> 00:27:09,720 Ah, was it called? What Was The Drake? 526 00:27:09,720 --> 00:27:14,320 Ah, the problem is, they've released a whole stupid album. 527 00:27:14,520 --> 00:27:19,360 So Drake 21 Savage. Spuriously typing. 528 00:27:21,000 --> 00:27:24,320 Yeah, I'm really typing. Yeah. 529 00:27:24,320 --> 00:27:26,000 Was it knife talk? No, it wasn't knife talk. 530 00:27:26,000 --> 00:27:27,560 I. Just picked the 1st. 531 00:27:28,240 --> 00:27:31,840 One anyway, this so I know they they released a song. 532 00:27:35,040 --> 00:27:36,400 It's OK What was it called anyway? 533 00:27:36,920 --> 00:27:38,560 They released it. They released, they released the 534 00:27:38,560 --> 00:27:41,520 video primarily on Apple Music. Yeah, and I felt like that was 535 00:27:41,520 --> 00:27:45,280 such a, it was such a task to keep on going to Apple Music, to 536 00:27:45,280 --> 00:27:47,560 watch, to watch that video. Yeah, that's not like the best 537 00:27:47,640 --> 00:27:49,840 video needs to be the most accessible. 538 00:27:49,960 --> 00:27:58,880 I guess it just took so much out of me to keep on having to go to 539 00:27:58,920 --> 00:28:01,320 Apple Music to look for the music video. 540 00:28:01,320 --> 00:28:03,400 Like, oh, the song was called sneaking. 541 00:28:03,400 --> 00:28:04,880 The. The song was called sneaking. 542 00:28:05,480 --> 00:28:08,480 Yeah. And then also my other argument 543 00:28:08,480 --> 00:28:14,320 was, I know Spotify rolled out the whole idea of having video 544 00:28:14,320 --> 00:28:19,120 podcasts that are that are exclusive to Spotify, right? 545 00:28:19,240 --> 00:28:21,600 Yeah, I. Feel like that shit. 546 00:28:21,600 --> 00:28:24,760 Like that shit does more harm than it does good for the for 547 00:28:24,760 --> 00:28:28,280 the podcasters. Like even if you look at like 548 00:28:28,280 --> 00:28:31,760 the biggest podcaster, Joe Rogan, like he's he's 549 00:28:31,760 --> 00:28:36,160 renegotiated his new contract and grabbed on YouTube. 550 00:28:36,280 --> 00:28:39,040 Like YouTube is really important for for visuals. 551 00:28:39,320 --> 00:28:42,760 It's too important, man, because of that magic word, he said. 552 00:28:42,760 --> 00:28:45,400 Sam, it's free. It's free and they have the, 553 00:28:45,480 --> 00:28:49,120 they have the, the, they have the years of experience in the 554 00:28:49,120 --> 00:28:54,200 structure in terms of like they own the the the video algorithm, 555 00:28:54,520 --> 00:28:56,720 but they do still play catch up though sometimes. 556 00:28:58,080 --> 00:29:02,120 They do, but I think the I think the Spotify canvases are really 557 00:29:02,120 --> 00:29:04,920 cool. But if I'm being honest, I feel 558 00:29:04,920 --> 00:29:09,120 like the the Spotify music video will come and then. 559 00:29:09,120 --> 00:29:11,240 Might not stick. Go like it'll just be like one 560 00:29:11,240 --> 00:29:13,840 of those things that like, yeah, it's, it's pretty cool, right? 561 00:29:13,840 --> 00:29:16,800 But like it's not going. To be really trying anything, 562 00:29:16,800 --> 00:29:17,680 aren't. They. 563 00:29:18,160 --> 00:29:19,920 They're trying a lot. Yeah, they're. 564 00:29:20,080 --> 00:29:22,240 They're trying a lot, but yeah man, shout at them. 565 00:29:22,600 --> 00:29:24,720 We'll see how it goes, I don't think. 566 00:29:25,040 --> 00:29:28,920 I don't think it's going to replace YouTube, but it will be 567 00:29:28,960 --> 00:29:32,080 interesting to see how they how they roll it out and like the 568 00:29:32,080 --> 00:29:34,240 different things. And all of these guys are trying 569 00:29:34,240 --> 00:29:37,520 to like and it's so funny. Like they always try and like 570 00:29:37,520 --> 00:29:39,960 compete with each other. Like Spotify is trying to be 571 00:29:39,960 --> 00:29:41,920 YouTube. Spotify is trying to be Tiktok. 572 00:29:42,360 --> 00:29:44,080 Instagram is trying to be Tiktok. 573 00:29:45,520 --> 00:29:47,160 Tiktok is trying to be Instagram. 574 00:29:47,160 --> 00:29:51,560 Because on Tiktok nowadays the new meta is posting. 575 00:29:51,800 --> 00:29:54,640 You see how I said the new meta. In it, the new meta is posting 576 00:29:55,040 --> 00:29:58,480 photo slides on Tiktok, and that's what actually does really 577 00:29:58,480 --> 00:30:00,080 well. And so it's like they're all 578 00:30:00,080 --> 00:30:03,160 just trying to be but. Yeah, it's like there's five, 579 00:30:03,160 --> 00:30:06,520 there's five main things, and everyone gets their turn with 580 00:30:06,560 --> 00:30:08,400 with. Yeah, But Speaking of Tiktok, 581 00:30:08,400 --> 00:30:15,120 Sam, those big There's big news about Tiktok this week, was 582 00:30:15,120 --> 00:30:16,360 there? Oh yeah. 583 00:30:17,280 --> 00:30:18,760 My brain was working there. Yeah. 584 00:30:18,760 --> 00:30:21,160 So the US America and China fighting. 585 00:30:22,840 --> 00:30:26,840 America and China fighting and and and TikTok is is cutting the 586 00:30:26,840 --> 00:30:29,800 crosshairs. So basically what's what the 587 00:30:30,080 --> 00:30:33,680 America has passed the US They've passed a deal or rather 588 00:30:33,680 --> 00:30:37,520 they are trying to get a bill signed that would ban. 589 00:30:39,600 --> 00:30:42,400 No, that would that would require bike dance which is the 590 00:30:42,440 --> 00:30:46,040 owner of TikTok to sell the controlling stick. 591 00:30:46,360 --> 00:30:48,960 Yeah, yeah, to sell the controlling stick or they'll be 592 00:30:48,960 --> 00:30:51,200 blocked. The reason they're doing this is 593 00:30:51,200 --> 00:30:54,200 because the US is it's politics. So the US is scared. 594 00:30:54,240 --> 00:30:57,200 It's not scared because the US is cautious that TikTok is being 595 00:30:57,200 --> 00:31:03,880 used for like espionage and all that, like to use to and mining 596 00:31:03,880 --> 00:31:06,600 information that could be used against the US by China. 597 00:31:07,600 --> 00:31:08,840 How do you feel about this whole thing? 598 00:31:08,840 --> 00:31:12,440 It's a lot of country politics. I really don't know. 599 00:31:12,520 --> 00:31:17,240 I feel I mean it it their fears would make sense because then 600 00:31:17,240 --> 00:31:19,880 again I've I've, I've watched some of the I I think I watched 601 00:31:19,880 --> 00:31:22,400 the, the. CEO. 602 00:31:22,840 --> 00:31:25,560 The court. The court appearance of one of 603 00:31:25,560 --> 00:31:30,520 Byte Dances CEOs. And just from watching that, 604 00:31:31,360 --> 00:31:33,560 Sorry. He's called Show. 605 00:31:33,680 --> 00:31:35,120 Yeah, yeah. So and just from watching that, 606 00:31:35,120 --> 00:31:36,920 I was like, all right, so this guy is definitely like the way 607 00:31:36,920 --> 00:31:38,560 he was. He's dancing around questions. 608 00:31:38,800 --> 00:31:44,000 They have a right to to maybe be cautious, but there's 117 609 00:31:44,000 --> 00:31:46,560 American, 170 million Americans who use Tiktok. 610 00:31:46,560 --> 00:31:51,480 So that's going to be like a huge, huge, huge hole in their 611 00:31:51,720 --> 00:31:53,600 in their. Everything will change that. 612 00:31:53,600 --> 00:31:55,920 That'll change like, especially for the music industry now 613 00:31:55,920 --> 00:31:58,120 marketing. Especially having TikTok, yeah, 614 00:31:58,280 --> 00:32:00,440 yeah, that would be and and we're already seeing TikTok, 615 00:32:00,840 --> 00:32:04,520 TikTok Face, what do you call it from from Universal and all that 616 00:32:04,520 --> 00:32:05,960 business. So they're already on the down 617 00:32:05,960 --> 00:32:07,000 foot. So this will be like an extra 618 00:32:07,000 --> 00:32:11,200 blow for them. Yeah, I I I saw, I saw like 619 00:32:11,280 --> 00:32:13,840 shows response. It made like a response about 620 00:32:13,840 --> 00:32:16,160 TikTok. I mean about this whole thing 621 00:32:16,520 --> 00:32:20,360 and what I think Tiktok are leaning on the angle of like 622 00:32:20,560 --> 00:32:24,280 people learn so much on Tiktok. There's so much education to be 623 00:32:24,280 --> 00:32:28,760 God, there's so much information sharing content like, and you 624 00:32:28,760 --> 00:32:30,240 know what? It's true. 625 00:32:30,480 --> 00:32:33,280 But me personally, Sam and my opinion on this might be a bit 626 00:32:33,280 --> 00:32:35,480 controversial. I think two things can be true. 627 00:32:35,760 --> 00:32:39,720 I think Tiktok is an amazing platform for discovery of music, 628 00:32:40,280 --> 00:32:43,960 education, discovering knowledge that these people try and keep 629 00:32:44,200 --> 00:32:46,240 away from you because you know, there's also a lot of accounts 630 00:32:46,240 --> 00:32:49,360 that share like things that like, you know, maybe the 631 00:32:49,360 --> 00:32:51,760 government wouldn't be too happy with you knowing and shit like 632 00:32:51,760 --> 00:32:54,120 that. Like Tiktok is genuinely. 633 00:32:54,120 --> 00:32:55,640 Tiktok is definitely a conspiracy. 634 00:32:55,640 --> 00:32:59,440 A conspiracy Breeding. World it is, but like the but 635 00:32:59,440 --> 00:33:02,520 through all that all that guck, there's a lot of good 636 00:33:02,520 --> 00:33:05,280 information you can gain from Tiktok. 637 00:33:05,640 --> 00:33:08,160 But I think two things can be true because I genuinely do 638 00:33:08,160 --> 00:33:13,520 believe that that app has been used to collect all our 639 00:33:13,520 --> 00:33:17,600 information like it's. I don't I I don't doubt that 640 00:33:17,600 --> 00:33:20,680 they have everything like even like me me. 641 00:33:20,680 --> 00:33:23,800 I've been on TikTok for like what since since Kovid. 642 00:33:23,800 --> 00:33:26,760 Now these guys have my information. 643 00:33:26,800 --> 00:33:29,480 It's scary to know that they they. 644 00:33:29,760 --> 00:33:31,880 They. Like they they they have like a 645 00:33:32,320 --> 00:33:34,840 they have my digital footprint, right? 646 00:33:34,840 --> 00:33:38,280 Like they just have me in that it's it's so compromising. 647 00:33:38,400 --> 00:33:40,800 It's a very powerful tool and it's a very powerful tool 648 00:33:40,800 --> 00:33:43,200 because people get on it willingly. 649 00:33:43,720 --> 00:33:46,280 They're like, no, they've, they've made it, especially 650 00:33:46,360 --> 00:33:47,720 integrating it with the music industry. 651 00:33:47,720 --> 00:33:52,320 They've made it and music, it's like like those two things are 652 00:33:52,320 --> 00:33:55,200 almost together now. So it's like the music has to 653 00:33:55,200 --> 00:33:57,840 pass through TikTok and so now for an art for and music is one 654 00:33:57,840 --> 00:33:59,640 of the most consumed forms of art, right. 655 00:33:59,640 --> 00:34:02,760 So for people to enjoy their music, they kind of sort of go 656 00:34:02,760 --> 00:34:06,160 through TikTok in a way. And that's just it's just like 657 00:34:06,240 --> 00:34:10,120 it's such a it's it's a mining data mining ground for these 658 00:34:10,120 --> 00:34:11,960 guys. It's their their servers must be 659 00:34:11,960 --> 00:34:14,080 overheating. It's craziness. 660 00:34:14,560 --> 00:34:16,239 But yeah, we don't know man, Let's see how it goes. 661 00:34:16,520 --> 00:34:19,120 Of course it is going to happen in the US and then we'll see 662 00:34:19,120 --> 00:34:22,840 whether that other countries take, take example of course the 663 00:34:22,840 --> 00:34:25,120 bigger countries first, the US, the UK, all of them. 664 00:34:25,120 --> 00:34:29,080 And then as Africa, we'll be chasing 20 years later to ban 665 00:34:29,080 --> 00:34:31,000 TikTok like we always. Do. 666 00:34:31,040 --> 00:34:36,000 Yeah. OK, so Sam, in more Kenyan news, 667 00:34:36,000 --> 00:34:40,880 I saw an interesting article about Mordecai decks we we 668 00:34:40,880 --> 00:34:45,920 played on the podcast like two weeks ago, so it says had the 669 00:34:45,920 --> 00:34:50,760 band's Mordecai set the record straight over Soul Generation 670 00:34:51,040 --> 00:34:55,480 deal. So apparently there's there's 671 00:34:55,480 --> 00:35:02,200 some furor about him signing a deal with Souljen and most 672 00:35:02,200 --> 00:35:04,960 people. Most fans are worried that this 673 00:35:04,960 --> 00:35:12,640 might spell the end for for Hut the Band, but apparently he he 674 00:35:12,640 --> 00:35:18,480 says that Give me a second while I find exactly what he said. 675 00:35:18,880 --> 00:35:23,360 But he essentially says that this is a a publishing deal and 676 00:35:23,360 --> 00:35:26,600 he doesn't want people to be worried that Heart the band is 677 00:35:26,600 --> 00:35:31,320 going to end because oh here, here is his specific quote. 678 00:35:31,320 --> 00:35:34,440 He says what I signed was a publishing contract and what 679 00:35:34,440 --> 00:35:37,360 some of you guys don't know is that I am a songwriter and 680 00:35:37,360 --> 00:35:40,600 producer for other artists. There is music that I do outside 681 00:35:40,600 --> 00:35:43,720 of Heart the band and that is the catalogue that Soul 682 00:35:43,720 --> 00:35:47,520 Generation is going to be handling for me. 683 00:35:49,760 --> 00:35:52,760 Listen, for me, I want to start with congratulations man, 684 00:35:52,760 --> 00:35:56,720 because you know, publishing is where it's at when it comes to 685 00:35:56,720 --> 00:35:59,400 the music industry. So get that bag. 686 00:35:59,680 --> 00:36:02,280 Like, I feel like, yeah, sometimes I feel like fans. 687 00:36:03,200 --> 00:36:08,200 Fans, you know, But it's, I understand because the, the, the 688 00:36:08,200 --> 00:36:13,040 business of music is so convoluted and confusing. 689 00:36:13,240 --> 00:36:17,080 So it's even hard to explain to artists, to fans, to the casual 690 00:36:17,080 --> 00:36:21,800 fan, that music is divided into two the publishing side and the 691 00:36:21,800 --> 00:36:23,760 master or the. You know what I mean? 692 00:36:23,800 --> 00:36:27,200 Like and and publishing is a whole different world where 693 00:36:27,200 --> 00:36:30,040 you're you're writing songs and maybe you're not the one singing 694 00:36:30,040 --> 00:36:32,200 it, but like. They're still involved. 695 00:36:32,400 --> 00:36:35,040 Via You know what I mean? Like via publishing. 696 00:36:35,040 --> 00:36:38,760 So yeah, I I think, I think, I think that this is, this is a 697 00:36:38,760 --> 00:36:41,200 good thing for for Mordecai. I don't think it's something 698 00:36:41,200 --> 00:36:43,080 that people should now start being like. 699 00:36:43,120 --> 00:36:45,480 But people are attached to, people are attached to. 700 00:36:45,760 --> 00:36:46,920 To the band. To hatch the. 701 00:36:46,920 --> 00:36:50,160 Band and he's trying to go solo. He's because people only see the 702 00:36:50,200 --> 00:36:52,120 the, the, the, the superficial things. 703 00:36:52,200 --> 00:36:53,520 Yeah, he's trying. To go solo, he's. 704 00:36:53,720 --> 00:36:55,400 Trying to do a. There's something, there's 705 00:36:55,400 --> 00:36:57,640 something going on in the heart, The band camp, Nobody. 706 00:36:57,640 --> 00:36:59,080 I mean, he's been going solo before. 707 00:36:59,240 --> 00:37:00,400 Oh, yeah, yeah, yeah, yeah. That's. 708 00:37:00,520 --> 00:37:02,440 The they're not on the same. They're not all on the same 709 00:37:02,440 --> 00:37:02,960 page. Yeah. 710 00:37:02,960 --> 00:37:04,600 And I've noticed it. Konza in their show, I've 711 00:37:04,600 --> 00:37:06,280 noticed it because he usually comes there for himself. 712 00:37:06,680 --> 00:37:08,440 She's like, yo, just calm down, man. 713 00:37:08,800 --> 00:37:10,600 You're doing entirely too much. Relax. 714 00:37:11,320 --> 00:37:14,320 And he has been going. I mean he's he's, I guess, I 715 00:37:14,320 --> 00:37:19,160 would say he's the one who has had a lot more tracks outside of 716 00:37:19,160 --> 00:37:22,520 the group like he's been. He's been on a couple of of 717 00:37:22,520 --> 00:37:23,560 releases. Yeah. 718 00:37:23,760 --> 00:37:25,960 And I mean that's that's a testament to his, to his. 719 00:37:25,960 --> 00:37:27,800 Not that the others aren't talented, but that's a testament 720 00:37:27,800 --> 00:37:29,600 to his hustle and his his that's what he wants to do. 721 00:37:29,600 --> 00:37:31,640 So shout out to him man, he's really cool. 722 00:37:31,960 --> 00:37:34,400 I've I've been in the studio with him a few times and he's. 723 00:37:34,600 --> 00:37:38,560 So now this is like outside of Mordecai's situation, do you 724 00:37:38,560 --> 00:37:42,560 think it's it's beneficial if an artist, and I just want to 725 00:37:42,560 --> 00:37:46,000 reiterate this is outside of heart, the band, this is now 726 00:37:46,000 --> 00:37:49,800 where we're in hypotheticals. Do you think some if like an 727 00:37:49,800 --> 00:37:55,760 artist is genuinely like the stand out act in a band or a 728 00:37:55,760 --> 00:38:00,720 group like Beyoncé for example. Do you think you should urge 729 00:38:00,720 --> 00:38:04,960 them to cut themselves out of that situation and go solo? 730 00:38:05,240 --> 00:38:09,280 Or do you think there is benefits in in in sticking to 731 00:38:09,280 --> 00:38:12,720 what even brought you into the limelight in the 1st place? 732 00:38:13,320 --> 00:38:16,000 Because obviously you wouldn't be famous if you hadn't been 733 00:38:16,000 --> 00:38:18,600 associated yourself with the band in the 1st place, right? 734 00:38:18,720 --> 00:38:23,920 It's just that you stood out once you got that platform, do I 735 00:38:23,920 --> 00:38:25,480 think. It's beneficial. 736 00:38:25,480 --> 00:38:27,360 I think it is beneficial at some point. 737 00:38:27,840 --> 00:38:30,360 I mean we we see, we've seen, we've seen a lot of artists do 738 00:38:30,360 --> 00:38:32,000 that. Like a lot of artists in groups 739 00:38:32,000 --> 00:38:35,400 leave and be the standout and thrive. 740 00:38:35,560 --> 00:38:37,800 Yeah, and thrive in both. Hip hop in? 741 00:38:38,680 --> 00:38:41,400 Well, it's mostly like hip hop and R&B rock people. 742 00:38:41,760 --> 00:38:43,200 Rock people rarely break up, do they? 743 00:38:43,920 --> 00:38:47,360 But it's unfortunate though, because like, listen, like the 744 00:38:47,400 --> 00:38:50,120 other people usually struggle. They they do, but it's the name. 745 00:38:50,840 --> 00:38:53,320 Me, the other *NSYNC members? Some. 746 00:38:54,440 --> 00:38:55,800 I don't. I don't even know. 747 00:38:56,160 --> 00:38:57,960 I don't even know who that. They're all just. 748 00:38:58,000 --> 00:39:00,120 Do you remember? The support members of Destiny's 749 00:39:00,240 --> 00:39:03,040 Child, Do you remember the Destiny's Child? 750 00:39:03,040 --> 00:39:06,080 No. No, no, no, no, no, Not Michelle 751 00:39:06,080 --> 00:39:07,160 and Kelly. The other one that. 752 00:39:08,160 --> 00:39:11,080 Was great to say before. What's her name, do you know? 753 00:39:12,520 --> 00:39:14,640 The ones from before, No, I can't really. 754 00:39:15,000 --> 00:39:15,240 I. Don't. 755 00:39:15,240 --> 00:39:17,440 And who is The Who is the other guy in Black Eyed Peas? 756 00:39:17,440 --> 00:39:18,840 So we know. We know, Freggy, and we know. 757 00:39:20,640 --> 00:39:24,840 There's apl.de.ap who there's another guy called apl.de.ap and 758 00:39:24,840 --> 00:39:27,480 it's G. Listen, that's what it is like. 759 00:39:27,480 --> 00:39:31,320 It's the nature of it. If if one usually an artist, an 760 00:39:31,320 --> 00:39:33,760 artist usually like rises rises to the top and that's we can't 761 00:39:33,760 --> 00:39:35,200 hate on that. Like that's what happens. 762 00:39:35,200 --> 00:39:37,560 That's the music industry there and labels are always going to 763 00:39:37,840 --> 00:39:40,240 to see one person who would be successful. 764 00:39:40,560 --> 00:39:44,960 It is because we're attached to the whole story, but at some 765 00:39:44,960 --> 00:39:50,000 point, that story. So when these things happen, do 766 00:39:50,000 --> 00:39:53,040 you usually do you usually paint the person who separates 767 00:39:53,040 --> 00:39:57,040 themselves like as a villain, Like oh, you will just wanted 768 00:39:57,280 --> 00:39:59,240 you just wanted fame? Yeah, you think you're better 769 00:39:59,240 --> 00:39:59,880 than everyone? I. 770 00:40:00,080 --> 00:40:03,040 Mean you can't really, you can't really do that, can you? 771 00:40:03,360 --> 00:40:04,800 You you, because you don't know the full story. 772 00:40:04,800 --> 00:40:07,080 Some of them are like it's malicious and they they just 773 00:40:07,080 --> 00:40:08,920 want all the money for themselves and then there's 774 00:40:08,920 --> 00:40:13,880 fights and stuff like that. But then I think others, we 775 00:40:13,880 --> 00:40:15,680 don't know the full story, so we can't really say that. 776 00:40:17,200 --> 00:40:19,280 But there has been, I'm sure that there's been breakups that 777 00:40:19,280 --> 00:40:23,240 have not been very nice like with like slaughterhouse, like 778 00:40:23,240 --> 00:40:25,320 recently slaughterhouse broke up in the past like a couple of 779 00:40:25,320 --> 00:40:28,160 years. So that was like a rap group and 780 00:40:30,280 --> 00:40:32,440 their business went public like I don't know if you followed 781 00:40:32,440 --> 00:40:36,680 that whole story when they were fighting on on live Joe and and 782 00:40:36,680 --> 00:40:39,120 Joel and all of them and Royce and then we're fighting online 783 00:40:39,360 --> 00:40:42,400 so and and it there's a there's a narrative that's painted that 784 00:40:42,400 --> 00:40:44,360 or someone was not part of the group and they're not doing the 785 00:40:44,360 --> 00:40:46,480 work. So it we really don't know until 786 00:40:46,480 --> 00:40:48,360 we know like the full. It would be a nice documentary 787 00:40:48,360 --> 00:40:51,720 to see what why why groups broke broke up and and just go 788 00:40:51,720 --> 00:40:53,520 through. That's usually because now I'm 789 00:40:53,520 --> 00:40:57,000 telling you 100 like more times than than none. 790 00:40:57,000 --> 00:41:01,000 Yeah, it's usually because one part person in the group. 791 00:41:01,000 --> 00:41:04,960 Thinks thinks they're. Just has way more like it's just 792 00:41:04,960 --> 00:41:09,240 doing way better than the rest and starts to feel like they. 793 00:41:09,240 --> 00:41:12,040 They're being held back. Like when when the contracts 794 00:41:12,040 --> 00:41:15,160 come and every, every time. So you're a group of five and 795 00:41:15,160 --> 00:41:19,520 you're like, yo, listen, we split everything 20%, but then 796 00:41:19,520 --> 00:41:22,480 you realize, yo, everybody's here for me. 797 00:41:22,480 --> 00:41:24,080 Exactly. Most of the audience coming for 798 00:41:24,080 --> 00:41:25,800 me. So I mean 35, yeah, Yeah. 799 00:41:26,320 --> 00:41:28,400 And then the other group members are like, wait, but we sat down 800 00:41:28,400 --> 00:41:30,040 in the room and and and did that then. 801 00:41:30,040 --> 00:41:31,520 Now there's fight, and then I'm here. 802 00:41:31,600 --> 00:41:34,240 And then because, because people come and tell you like, bro, 803 00:41:34,240 --> 00:41:37,840 listen, if you broke up from the tour, did your own album, went 804 00:41:37,840 --> 00:41:40,640 on tour by yourself, you can make so much more money. 805 00:41:40,880 --> 00:41:42,280 And then like that's when that's. 806 00:41:43,280 --> 00:41:45,360 Everybody. It's always it's always once 807 00:41:45,360 --> 00:41:47,600 once one person gets the even the group start getting 808 00:41:47,600 --> 00:41:50,040 individual managers, that's when you know all right things. 809 00:41:50,920 --> 00:41:53,720 Things are starting to go much. You should only have individual 810 00:41:53,720 --> 00:41:56,560 I think, and lawyers have individual management and 811 00:41:56,840 --> 00:41:59,960 representation for your lawyer. I don't know if that's what's 812 00:41:59,960 --> 00:42:01,720 going on here, but shout out to no, no, no. 813 00:42:02,120 --> 00:42:06,280 No, no, please Sam. This was all separate from the 814 00:42:06,280 --> 00:42:11,000 half the band situation. Please quick, quick run back 815 00:42:11,000 --> 00:42:13,640 saved by Afro. That was, that was very 816 00:42:13,800 --> 00:42:16,000 hypothetical. That was that was the best 817 00:42:16,800 --> 00:42:21,320 hypothetical, Sam. You deserve a ball and a ball 818 00:42:21,320 --> 00:42:23,040 and offer that save that you just did now. 819 00:42:23,480 --> 00:42:24,480 Sorry I was testing you. Yeah. 820 00:42:24,480 --> 00:42:26,040 No, no. This, this definitely this is 821 00:42:26,080 --> 00:42:28,280 hypothetical. They call me David Raya. 822 00:42:28,440 --> 00:42:31,040 In my hood, this was. Raya is doing good now. 823 00:42:31,040 --> 00:42:32,760 Now you'll be talking about him. You guys have been. 824 00:42:32,760 --> 00:42:34,240 Complaining about your for sure, For sure. 825 00:42:34,240 --> 00:42:36,080 Oh yeah, yeah. By the way, Arsenal, when the 826 00:42:36,080 --> 00:42:37,760 quarter finals start. Yeah. 827 00:42:38,440 --> 00:42:40,400 Anyway, super happy. That they're going to bounce in 828 00:42:40,400 --> 00:42:43,200 the next round, all right. What's next? 829 00:42:43,320 --> 00:42:47,040 Shut up Boom Play? Boom Play is hosting an 830 00:42:47,040 --> 00:42:53,040 inaugural Boom Fest, which is set to kick off on the 6th of 831 00:42:53,040 --> 00:42:56,760 April. So apparently this Boom Fest is 832 00:42:56,960 --> 00:43:00,120 the Kenya edition. We'll celebrate the country's 833 00:43:00,120 --> 00:43:02,080 music with a star-studded artist. 834 00:43:02,080 --> 00:43:06,640 Line up featuring Calligraph Jones, Nadia Mukami, Arab Boy, 835 00:43:06,840 --> 00:43:11,840 Femi 1, Nameless, Bahati, Willie Paul, Saru Boutros. 836 00:43:11,840 --> 00:43:17,720 Furthermore, Waqardin Ali, Brooklyn Boys and VBI want to 837 00:43:17,720 --> 00:43:23,080 read a quote by the East African Managing Director Martha Hero, 838 00:43:23,080 --> 00:43:26,560 who says Bumply is poised to continue building assets and 839 00:43:26,560 --> 00:43:30,280 creating avenues to spotlight unlock growth and development 840 00:43:30,560 --> 00:43:34,080 for the African music ecosystem. In light of this, we have been 841 00:43:34,080 --> 00:43:38,520 translating our unique music offerings beyond the platform to 842 00:43:38,520 --> 00:43:43,680 the communities of the music in the industry towards impact. 843 00:43:44,240 --> 00:43:45,560 I just want to read this as well. 844 00:43:45,840 --> 00:43:49,040 The decision to choose Kenya for the maiden edition of Boom Plays 845 00:43:49,040 --> 00:43:55,200 live music asset Boom Fest attests to the relevance of our 846 00:43:55,200 --> 00:43:59,440 music space and the need for us to amplify what we have. 847 00:43:59,680 --> 00:44:01,600 That's cool. Shout out to the people at Boom 848 00:44:01,600 --> 00:44:04,440 Play, man. Yo, Shows are always definitely 849 00:44:04,480 --> 00:44:05,800 good for the artists. You know? 850 00:44:06,040 --> 00:44:09,560 That's really like, if there's if there's an excuse, if there's 851 00:44:09,560 --> 00:44:12,480 an excuse to have a show, it should be hard because like 852 00:44:12,480 --> 00:44:15,840 artists like, at least that's that's how we get the well, how 853 00:44:15,880 --> 00:44:17,960 artists get a bag. Yeah, yeah, yeah. 854 00:44:17,960 --> 00:44:19,920 Mostly through shows. Through shows. 855 00:44:21,000 --> 00:44:23,080 Seems cool. Won't play again with another 856 00:44:24,040 --> 00:44:30,120 another, another initiative to to put music on. 857 00:44:30,120 --> 00:44:33,480 So that's cool, that's cool. Is there anything else? 858 00:44:33,480 --> 00:44:37,000 Can we get into the music? We can. 859 00:44:37,000 --> 00:44:39,000 Let's get into the music. Oh wait, there's something hard 860 00:44:39,000 --> 00:44:40,320 to mention. Sorry. 861 00:44:40,880 --> 00:44:42,720 Oh, sure. Really, really great. 862 00:44:45,520 --> 00:44:48,520 DNA said is done with fame and music, which is really sad. 863 00:44:48,880 --> 00:44:51,880 Pardon, DNA said, is done with music and fame. 864 00:44:52,520 --> 00:44:54,480 Oh, why are you sounding so? Different. 865 00:44:54,480 --> 00:44:55,840 I feel like. I feel like that's the right 866 00:44:55,840 --> 00:44:59,200 tone for this news like Oh my gosh guys DNA said is done with 867 00:44:59,200 --> 00:44:59,960 music. Like no. 868 00:45:01,160 --> 00:45:04,000 Anyway I just school. I I it's interesting seeing that 869 00:45:04,000 --> 00:45:05,080 someone has gotten to that point. 870 00:45:05,160 --> 00:45:08,640 People they've seen a lot of the older acts wants to just 871 00:45:08,640 --> 00:45:10,800 maintain a career for the rest of their lives. 872 00:45:10,800 --> 00:45:13,240 But it's not bad obviously. But then it's interesting scene 873 00:45:13,240 --> 00:45:14,480 and he's done. I guess I just want to say 874 00:45:14,480 --> 00:45:18,160 because to big him because he's done rather he's had us a place 875 00:45:18,160 --> 00:45:21,000 in the industry with some of the music that he's released. 876 00:45:21,000 --> 00:45:27,040 So shout out to him man and good luck on your future endeavours. 877 00:45:27,320 --> 00:45:29,600 But people don't ever really leave music. 878 00:45:29,680 --> 00:45:32,320 That's the thing people rarely leave music. 879 00:45:32,880 --> 00:45:34,880 Music is always part of it. So we'll see, we'll see. 880 00:45:34,880 --> 00:45:36,400 Just wanted to mention that it's always. 881 00:45:37,200 --> 00:45:38,240 Yeah, it's always within you. Yeah. 882 00:45:38,240 --> 00:45:40,200 Like I said, good luck on his future and demo. 883 00:45:40,280 --> 00:45:43,600 That's definitely a Kenyan legend for sure. 884 00:45:43,600 --> 00:45:49,440 Speaking of DNA, I didn't have anything. 885 00:45:50,440 --> 00:45:51,600 I don't have anything after that. 886 00:45:51,800 --> 00:45:53,600 I just wanted to just call half a segue. 887 00:45:53,600 --> 00:45:55,240 You finish the segue, you finish it. 888 00:45:56,680 --> 00:45:59,920 It's a collaborative thing here. It's a it's a partnership that 889 00:45:59,920 --> 00:46:02,240 we are. Speaking of DNA, do you know 890 00:46:02,240 --> 00:46:05,600 what's in my DNA? Music and. 891 00:46:06,800 --> 00:46:10,760 That was the that was the fruit at like the bottom, the bottom 892 00:46:10,760 --> 00:46:13,240 bottom. The one that's hanging long from 893 00:46:13,320 --> 00:46:15,360 isolated from everyone else. But that was good though. 894 00:46:15,360 --> 00:46:16,240 Thanks. Thanks for the save. 895 00:46:16,240 --> 00:46:17,120 Yeah. New music. 896 00:46:18,960 --> 00:46:25,960 So this is what I listen to. Bro Hartum by Sir Caleb Aweeti, 897 00:46:28,040 --> 00:46:28,840 did you say? Who's that? 898 00:46:28,840 --> 00:46:29,560 I said. What was that? 899 00:46:31,000 --> 00:46:33,240 Oh, that was the song. Sorry. 900 00:46:33,280 --> 00:46:34,680 That was. Yeah. 901 00:46:34,680 --> 00:46:38,480 Anyway, yeah, I I I listened to Khartoum, a really good, really 902 00:46:38,480 --> 00:46:41,320 good song. Shout out to Kaleb Owiti. 903 00:46:42,080 --> 00:46:45,560 There was Baba, I understand by Papa and Anatu. 904 00:46:45,760 --> 00:46:48,920 I don't know too much about this Papa guy but apparently he's in 905 00:46:48,920 --> 00:46:51,680 the diaspora. So shout out to him for 906 00:46:51,680 --> 00:46:54,360 releasing music and representing Kenya. 907 00:46:54,360 --> 00:46:59,120 Out there, there was Beshtiyangu by Fadamo and Haji Shres. 908 00:46:59,640 --> 00:47:00,440 Yeah, I like. You know what? 909 00:47:00,440 --> 00:47:01,960 It's Fadamo is one of my favorites. 910 00:47:02,040 --> 00:47:03,000 Yeah, Fadamo is. Hard. 911 00:47:03,040 --> 00:47:05,080 It's really cool. I enjoyed that song. 912 00:47:05,080 --> 00:47:08,080 Yeah, he is. He is rapping Black Market 913 00:47:08,080 --> 00:47:13,160 Records, Black Market Records. There was Yumba Yumba by Parotti 914 00:47:13,160 --> 00:47:15,000 and Kapi. That was hard. 915 00:47:15,800 --> 00:47:18,760 There was Drip hard by P Wesh and Jerry, Did you listen to 916 00:47:18,760 --> 00:47:20,440 that one? Yeah, yeah, it isn't some of it. 917 00:47:21,080 --> 00:47:23,200 Jerry is also nice. That was a decent song. 918 00:47:24,960 --> 00:47:29,040 Then there was my other favorite black market record artist, 919 00:47:29,040 --> 00:47:31,160 Tesla. She released a song called. 920 00:47:31,160 --> 00:47:34,160 Situation ships. Shutter to her. 921 00:47:34,160 --> 00:47:39,080 And then I guess I also listened to the last one on his shutter 922 00:47:39,080 --> 00:47:42,840 was No love here by New Funk. It was a kind of sad. 923 00:47:43,680 --> 00:47:46,320 Yeah, it was very sad. Listening to it, but like, yeah, 924 00:47:46,320 --> 00:47:50,560 it was a, it was a good song, very Spacey, very sad because of 925 00:47:50,560 --> 00:47:53,120 the crystal like messaging. Yeah, yeah. 926 00:47:54,200 --> 00:47:55,560 Yeah, that was cool. What did I listen to? 927 00:47:55,760 --> 00:47:58,280 Not much. Let's see, Let's see, let's see. 928 00:47:58,280 --> 00:48:00,440 Let's see, let's see, Let's see. Let's see. 929 00:48:00,760 --> 00:48:01,760 Oh, trio. Miri. 930 00:48:01,760 --> 00:48:02,400 No, no. No. 931 00:48:02,400 --> 00:48:02,760 No. No. 932 00:48:02,760 --> 00:48:03,200 No. No. 933 00:48:03,200 --> 00:48:04,960 No. No. 934 00:48:04,960 --> 00:48:05,280 No. No. 935 00:48:05,280 --> 00:48:05,600 No. No. 936 00:48:05,600 --> 00:48:06,400 No. No No No no. 937 00:48:06,600 --> 00:48:07,280 No. No, I have to do. 938 00:48:07,720 --> 00:48:08,840 This. It has to come from me. 939 00:48:09,200 --> 00:48:15,080 Oh, you guys should know that Sam released some music this. 940 00:48:15,520 --> 00:48:19,480 Week. With an artist, a gentle lady 941 00:48:19,600 --> 00:48:24,560 called Rimini, Talented Sam released a song called Lovers on 942 00:48:24,560 --> 00:48:28,360 the Lord. Very old Schoolish RMB. 943 00:48:28,360 --> 00:48:29,840 We tried to get that song. It's a song. 944 00:48:29,840 --> 00:48:31,160 It's it's the song that has been in. 945 00:48:31,200 --> 00:48:35,680 I think we started that song in 2019-2020, maybe so something 946 00:48:35,680 --> 00:48:38,280 that has been now. Did you did you also mix and 947 00:48:38,280 --> 00:48:42,320 master? I did, I did, along with the The 948 00:48:42,320 --> 00:48:44,800 Goodfellas down at Hillside Studios. 949 00:48:44,800 --> 00:48:47,600 Shout out to Hillside Studios for all your audio mixing and 950 00:48:47,600 --> 00:48:49,920 engineering needs. Really cool guys, Ryan and and 951 00:48:49,920 --> 00:48:51,040 Ian. Ryan was the one who helped me 952 00:48:51,040 --> 00:48:52,320 out with. This Are they actually on the 953 00:48:52,320 --> 00:48:53,800 hillside? Yeah, they're. 954 00:48:55,040 --> 00:48:59,400 On a hill. OK, sorry, I thought we were 955 00:48:59,520 --> 00:49:01,160 trying to plug. Plug them so they. 956 00:49:01,280 --> 00:49:03,560 Get more No. Yeah, it's actually on a hill. 957 00:49:04,000 --> 00:49:05,680 But yeah, so it's a really cool song, man. 958 00:49:06,040 --> 00:49:10,960 I I I I mean, like I said, I think last week or the week 959 00:49:10,960 --> 00:49:14,040 before. R&B Real R&B's back, and it's 960 00:49:14,080 --> 00:49:18,040 back because of Sam Real R. And B back I didn't know if I 961 00:49:18,080 --> 00:49:20,120 brought. Real R&B's back. 962 00:49:20,120 --> 00:49:23,320 That's the title of this name. Real R&B. 963 00:49:23,320 --> 00:49:24,320 'S back. Let's do it. 964 00:49:24,320 --> 00:49:26,480 Any promo would help, so shout out to Ruby, man. 965 00:49:26,520 --> 00:49:28,680 It's a real cool song. We're working on some more music 966 00:49:28,680 --> 00:49:31,880 so I'm very excited for her. Yeah, go check that out. 967 00:49:31,960 --> 00:49:34,800 Support the sister. She's really cool man. 968 00:49:35,560 --> 00:49:38,320 Shout out to her now off this self promo train. 969 00:49:38,960 --> 00:49:40,800 I listened to Triomio Wanga very bad. 970 00:49:40,840 --> 00:49:43,880 I Triomio is one of the guys who I really enjoy listening to. 971 00:49:43,880 --> 00:49:45,080 I think it's very cool. It's very talented. 972 00:49:45,080 --> 00:49:47,560 Also really young, so he has like super promise Wanga very 973 00:49:47,560 --> 00:49:49,440 bad. You can't listen to him once, 974 00:49:49,520 --> 00:49:52,520 you can't listen to him twice, You have to listen to him thrice 975 00:49:52,600 --> 00:49:58,920 because it's Triomio. Triomio Yeah, yeah, yeah, yeah. 976 00:49:59,400 --> 00:49:59,880 Yeah. Yeah, please. 977 00:49:59,880 --> 00:50:00,880 That's AFAM. Go ahead. 978 00:50:00,880 --> 00:50:03,960 Everybody afam AFAM Math St. Evo dropped. 979 00:50:04,120 --> 00:50:05,680 It's got another way. That was a good lesson. 980 00:50:07,880 --> 00:50:10,040 Then what else? Honestly, this week I I should 981 00:50:10,040 --> 00:50:12,920 have been more diligent. I didn't do my due diligence in 982 00:50:12,920 --> 00:50:14,160 like listening. Listen, I went. 983 00:50:14,160 --> 00:50:16,280 I skimmed through songs I didn't like, give it the amount of time 984 00:50:16,280 --> 00:50:20,160 I usually give it. But yeah man, that was, let's 985 00:50:20,160 --> 00:50:22,840 see Fire by Mojo sounds and and and Jay Rocks. 986 00:50:23,280 --> 00:50:25,320 That was cool. BT also released a song called 987 00:50:25,320 --> 00:50:28,440 System Muteo. BT is a is a cool artist too. 988 00:50:29,120 --> 00:50:30,720 That was it. I don't know if there's anything 989 00:50:30,720 --> 00:50:34,880 else I paid super attention to, but yeah, man, that was that was 990 00:50:34,880 --> 00:50:36,680 that. Yeah, so some. 991 00:50:37,560 --> 00:50:41,480 Listen, are we doing self promo? I think it has to come from. 992 00:50:41,480 --> 00:50:43,080 You. No, no, we're not. 993 00:50:43,080 --> 00:50:46,480 This is no, we're we're playing this song that I think was the 994 00:50:46,480 --> 00:50:50,960 best this week, which was Lovers on the Low. 995 00:50:51,000 --> 00:50:59,080 So guys, this is a song majestically by some lovers on 996 00:50:59,080 --> 00:51:00,640 the Low. By the cover. 997 00:51:00,640 --> 00:51:17,080 Coming out soon, yeah. Say it's not the wake you feel. 998 00:51:18,160 --> 00:51:23,360 Don't you deny the fever when you set your eyes on me? 999 00:51:23,600 --> 00:51:30,400 A sudden hit. A soap for fire high on your 1000 00:51:30,400 --> 00:51:50,560 supply. We've been lovers on the lawn. 1001 00:51:54,520 --> 00:52:00,920 We've been lovers on the lawn. How the sugar sweets. 1002 00:52:01,080 --> 00:52:04,440 We can't go to somebody. You're the only one I need. 1003 00:52:04,720 --> 00:52:07,640 Show me colours in the rainbow. Ain't love the same. 1004 00:52:08,240 --> 00:52:10,720 I'll give you the key. Will you play with me? 1005 00:52:11,320 --> 00:52:12,480 Perfect. Except for me. 1006 00:52:12,640 --> 00:53:02,920 I feel, but I fly. We be lovers are the love. 1007 00:53:41,480 --> 00:53:46,880 That was Lovers on the Low by Ruby Nina, produced by none 1008 00:53:46,880 --> 00:53:53,160 other than Ari is late to the party, AKA Sam AKA Jade Dire AKA 1009 00:53:53,160 --> 00:53:56,880 the guy who makes the fierce beats in the world. 1010 00:54:06,160 --> 00:54:08,600 Explain to people why. Yeah, we can't really say it was 1011 00:54:08,600 --> 00:54:09,960 light to my whole government up here. 1012 00:54:10,200 --> 00:54:11,560 It's nothing bad. It's nothing bad. 1013 00:54:11,720 --> 00:54:12,800 It's nothing bad. Oh my God. 1014 00:54:12,840 --> 00:54:16,080 Oh my God. Well, it was produced by some 1015 00:54:16,080 --> 00:54:18,440 really talented guy. Anyway, moving on forward, 1016 00:54:19,240 --> 00:54:20,840 moving on. He's. 1017 00:54:20,880 --> 00:54:25,080 Running away. Yeah, yeah, yo, that was episode 1018 00:54:25,080 --> 00:54:30,040 6068 of Z Podcast is somewhere. We're quickly approaching 1019 00:54:30,040 --> 00:54:33,400 episode 100. By the episode, 100 will be upon 1020 00:54:33,400 --> 00:54:36,120 us faster than we know it. So, man, listen. 1021 00:54:36,360 --> 00:54:41,000 Yep, 686917 almost under 70 more episodes, which is a lot Dang. 1022 00:54:41,560 --> 00:54:42,640 It's not. It's not too much. 1023 00:54:42,640 --> 00:54:44,840 It's not too much. So, yeah. 1024 00:54:44,840 --> 00:54:49,080 Sam, as always, a pleasure recording with you. 1025 00:54:49,080 --> 00:54:51,920 Yeah, you are. Yeah, man. 1026 00:54:51,920 --> 00:54:55,240 Thank you, thank you, thank you. Listen, I I like, like, I've 1027 00:54:55,240 --> 00:54:58,040 started saying and I like to say, man, if you're in the music 1028 00:54:58,040 --> 00:55:01,760 industry, and realistically in any industry, always remember 1029 00:55:01,840 --> 00:55:04,840 the three CS, you have to have confidence because you don't 1030 00:55:04,840 --> 00:55:06,880 have confidence in yourself. Who's going to listen to your 1031 00:55:06,880 --> 00:55:07,760 music? Nobody. 1032 00:55:07,840 --> 00:55:10,920 You have to have consistency because right now we live in an 1033 00:55:10,920 --> 00:55:14,080 era where everybody wants to release music, everybody wants 1034 00:55:14,080 --> 00:55:16,120 to be an artist. And if you're not consistent, 1035 00:55:16,320 --> 00:55:20,600 nobody cares. And lastly, you have to focus on 1036 00:55:20,720 --> 00:55:23,920 the craft every day. If you can do something related 1037 00:55:23,920 --> 00:55:27,000 to music, it doesn't have to be a big thing, can be even a very 1038 00:55:27,000 --> 00:55:29,800 small thing. But just try and focus on 1039 00:55:29,800 --> 00:55:33,480 progressing the craft every day and you'll make it. 1040 00:55:34,320 --> 00:55:35,680 Yeah. So that's all I have. 1041 00:55:35,680 --> 00:55:37,280 That's all I have for the people, Sam. 1042 00:55:37,280 --> 00:55:37,960 Dope. That's dope. 1043 00:55:38,000 --> 00:55:40,640 That's dope. Hope that people heard you so. 1044 00:55:40,960 --> 00:55:43,520 Yeah. I I'm just like this is 1045 00:55:43,520 --> 00:55:45,840 something I read this week that I just want to plug right. 1046 00:55:45,840 --> 00:55:48,200 So it's it's it's by debunk media I guess you can search 1047 00:55:48,200 --> 00:55:53,080 them up on on Instagram debunk full stop dot what do we say 1048 00:55:53,960 --> 00:55:57,480 Debunk full stop media on Instagram. 1049 00:55:58,000 --> 00:56:00,160 It's just an interesting article by a guy called Ras Mingesha. 1050 00:56:00,760 --> 00:56:05,520 The article is titled Keeping Isa Alive and it's just like a 1051 00:56:05,520 --> 00:56:12,560 short not relatively short read about just Isas origins and why 1052 00:56:12,560 --> 00:56:14,200 he means so much to the kind of music is a very good, 1053 00:56:14,200 --> 00:56:16,400 interesting article. Isa is obviously one of the 1054 00:56:16,400 --> 00:56:19,080 artists that people really, really like, especially because 1055 00:56:19,080 --> 00:56:21,960 he unfortunately and untimely passed away. 1056 00:56:22,320 --> 00:56:26,160 But his legacy has lived on. So this is a cool interview. 1057 00:56:26,160 --> 00:56:27,760 I mean it's a cool, cool article to read. 1058 00:56:28,080 --> 00:56:31,680 I I'm very interested in learning about Kenyan music 1059 00:56:31,680 --> 00:56:34,120 history and just the artists that we love and how they came 1060 00:56:34,120 --> 00:56:35,520 to be and all that stuff. So this was like a really 1061 00:56:35,520 --> 00:56:37,680 interesting read. That's the bunk media. 1062 00:56:38,480 --> 00:56:40,080 The artist is called Keeping Easel Live. 1063 00:56:40,080 --> 00:56:41,840 Check it out if you're very interested in that. 1064 00:56:42,760 --> 00:56:44,640 But yeah, that's check it out for me. 1065 00:56:44,640 --> 00:56:46,800 Very interested in that? Yeah man. 1066 00:56:46,800 --> 00:56:52,920 And listen, our next episode is going to be the Big 69, So 1067 00:56:52,920 --> 00:56:59,200 that's just fun. Well, it's such such a classic. 1068 00:56:59,200 --> 00:57:01,560 It's a classic meme. It's a classic meme. 1069 00:57:01,760 --> 00:57:04,480 It's the meme, bro. Episode 69. 1070 00:57:04,800 --> 00:57:08,320 But listen, guys, we love you guys over here. 1071 00:57:08,320 --> 00:57:10,480 The 30% Podcast. Thank you guys so much for 1072 00:57:10,600 --> 00:57:15,520 listening and thanks for sticking with us for all these 1073 00:57:15,520 --> 00:57:17,680 episodes. Like I said at the top of this 1074 00:57:17,680 --> 00:57:20,240 podcast, I know I'm leaving, but nothing's really going to 1075 00:57:20,240 --> 00:57:21,840 change. The podcast will still be coming 1076 00:57:21,880 --> 00:57:26,560 out weekly, so that's going to be still dope as many we will 1077 00:57:26,720 --> 00:57:28,840 catch you. And unnecessary segues, Yeah, 1078 00:57:28,880 --> 00:57:30,680 yeah, yeah, as we have been doing for the past 60 some 1079 00:57:30,760 --> 00:57:32,840 episodes. As always, I'll never change. 1080 00:57:32,840 --> 00:57:36,320 We'll never change. So guys, thank you guys so much 1081 00:57:36,400 --> 00:57:40,120 and we will catch you on episode 69. 1082 00:57:40,120 --> 00:57:43,440 Like Takashi. It's a snitch episode.