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I like listening to rappers who 
are coming up and just seeing 

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when you listen to rappers with 
hunger and they still want to 

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prove themselves, it's just 
fresh. 

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It's it's nice like a lemon. 
It's like a lemon squeeze over a

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fish finger. 
You heard it here first. 

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It's a lemon squeeze over a fish
finger. 

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Finger, Yeah. 
So anyway. 

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The 
Yo, what's up and welcome to 

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00:00:59,400 --> 00:01:07,080
episode 79 of the 30% podcast, 
also known as the greatest 

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00:01:07,080 --> 00:01:12,920
podcast in the land, hosted by 
yours truly, AFA Mephina and my 

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00:01:12,920 --> 00:01:16,080
amazing Co host Sam Sam what's 
up? 

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00:01:16,320 --> 00:01:18,240
What's going on? 
Hello. 

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Hello yo, if you want to follow 
Sam, you can follow him on his 

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00:01:24,080 --> 00:01:30,800
own personal Instagram account 
at Ari is late to the party. 

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00:01:31,400 --> 00:01:36,160
AA. 
RE AA RE is late to the party. 

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00:01:36,320 --> 00:01:40,640
You can follow me at under score
AFA Mephina. 

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00:01:40,960 --> 00:01:47,520
You can follow the podcast on 
social media at the 30% pod on 

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00:01:47,520 --> 00:01:52,640
Instagram on X on threads on 
TikTok and LinkedIn. 

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00:01:52,720 --> 00:01:56,360
If you're trying to link and 
build, you can also stream this 

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00:01:56,360 --> 00:01:59,960
podcast on your preferred 
streaming platforms, which 

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include YouTube, YouTube Music, 
Spotify and Apple podcast. 

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Rest in peace to Google Podcast.
And for that, all you need to do

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00:02:09,520 --> 00:02:15,040
is type in the magic letters, 
the 30% podcast. 

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00:02:15,040 --> 00:02:21,560
That's three zero, 30% podcast. 
Sam, what's up? 

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00:02:21,560 --> 00:02:23,600
How you been? 
How's your week? 

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This this week, I realized that 
people actually do listen to the

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podcast on Google like the, the 
I was talking to someone like 

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we, we listened to I listened to
it on Google podcast and I was 

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like, but it's, it's dying. 
It's dying. 

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00:02:37,960 --> 00:02:40,560
And so I don't know whether 
whether your podcast is going to

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be OK. 
And I'm like, we'll be OK. 

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They're just moving to YouTube 
Music because. 

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Yeah. 
What's up? 

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I am doing. 
What's up? 

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I'm doing good. 
I'm good. 

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I'm good. 
I'm good. 

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I'm chilling. 
I am. 

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What did you get up to, man? 
What did I do this week? 

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I This week was mostly just 
work. 

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So just working. 
Tuesday I got to go. 

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I went down to Gecko Cafe. 
Martin guess I was playing. 

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I wanted to go see that. 
I planned to go with some 

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people, but they bailed. 
You know yourselves. 

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They Christianed. 
You. 

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Yeah, yeah, yeah. 
Wow, that was horrible. 

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Very witty. 
Very witty. 

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No, it was witty, but it was 
horrible. 

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Anyway, I hope it hasn't gone 
over our listeners heads. 

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So I did that. 
It was a good show, got there 

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early and still struggled. 
I, I get anxiety when I go for 

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shows just because I really, I 
just, it's not that I want to 

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get a good place to sit. 
I don't care because I'm not 

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going there to look at the 
people performing. 

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I'm going there to listen to 
them perform, but just getting 

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seats. 
Sometimes you go there and Gecko

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Cafe tends to be like a date 
spot. 

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So there's a lot of people with 
their, with their loved ones and

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significant others and the 
people they're cheating with and

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all of them and they're all. 
Cuddled. 

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00:04:03,240 --> 00:04:09,200
Wait, what? 
All all cuddled up and and just 

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being lovey dovey staring into 
each other's eyes like yo you 

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00:04:11,920 --> 00:04:13,400
guys are not even listening to 
Matt. 

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Matt is playing. 
Can we listen to Matt please? 

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So it was cool. 
I found a place to sit by myself

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in the centre, being looked at 
by everyone, which is always 

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awkward, but I made it through. 
I didn't stay for the whole 

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show, didn't want to get rained 
on. 

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How long was the show? 
I don't know how long it was. 

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I stayed maybe an hour and a 
half. 

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So I want to say maybe two 
hours, 2 hours to 2 1/2 hours. 

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I don't think it was that long. 
But yeah, I left before it 

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ended. 
So yeah, that was dope. 

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That was really cool. 
I don't remember what I did. 

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It was just errands. 
That was the weekend working got

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rained on. 
That was fun. 

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Yeah, that'll be. 
I was outside yesterday, which 

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was fun also. 
Yeah, we're here. 

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Very interesting life I have. 
What about you, man? 

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Well. 
We here man my week. 

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My week was pretty low key. 
Obviously I was unwell the last 

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podcast, so I have been 
recovering so I'm feeling better

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now. 
My week was kind of dominated by

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the release, so we were building
up to a release with my artist, 

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Foster Nix. 
We dropped a song, a single 

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called Prism, which came out 
last Friday. 

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Check that out. 
I produced that well, we Co 

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produced it. 
This was when I was out in New 

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York. 
It's really one of my favorite 

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songs I've done with Foster to 
date, and the reception has been

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good, man. 
He's been showing me like a few 

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messages he's been getting and 
stuff like that, and it's really

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very inspiring to see that 
people actually listen to the 

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music. 
So yo if you want to listen to 

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Prism. 
It's a banger too, and I'm not 

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just saying, I'm not just saying
it's because I know the guys, 

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but that's. 
My podcast, right? 

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You actually mean that, Sam? 
Sam, do you really mean that? 

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That's what I actually do. 
That's my joint. 

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This is my kind of music. 
Thank you. 

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Listening to to, to, to pop. 
Pop is. 

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Fun. 
Oh yeah, it's it's it's poppy, 

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it's house it's but it's still 
it's still in line with what you

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expect from Foster kind of and 
yeah, it's it's available on all

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streaming platforms aside from 
the release. 

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Yeah, that's that's kind of been
how my my week has kind of 

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played out. 
So just kind of also figuring 

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out, brah, you know, figuring 
out the marketing aspect. 

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Oh gosh, it's horrible. 
It's so horrible. 

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Shout out, hey, shout out to 
everyone who does marketing and 

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you guys are just you guys are 
the ones. 

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Listen, marketing is not bad if 
you have a budget. 

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If you have like a big budget at
your at your disposal, then it's

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cool. 
If you have a limited budget, 

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now you have to start getting 
creative. 

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And that's where things now 
become really like like intense 

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in terms of like just thinking 
about what to do, you know what 

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I mean? 
You see, if you have, if you 

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have a big budget, then you're 
like, I just spend this on 

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00:07:15,960 --> 00:07:22,640
influencers, spend this on, on 
social media marketing, you know

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what I mean? 
It's so easy, like spend this 

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on, on shooting a visual. 
If you, if you have, if you have

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a budget at your disposal, it's 
cool if you don't. 

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You have to get creative. 
Man, now you have to, but you 

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don't. 
Really have to get creative 

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though. 
All you need to do is just hop 

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on Tiktok and just copy. 
Just copy what you do, what you 

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see, people. 
Do you think that's it's, trust 

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me, bro, I've been on Tiktok 
this whole week, Sam. 

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It's not as easy as you think. 
Going viral is not easy. 

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Like, OK, it's easy and it's 
not. 

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But I don't know if that makes 
sense, but it makes sense to me.

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There's a lot that goes on to 
posting on Tiktok. 

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You have to understand, you have
to understand search engine 

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optimization. 
So you have to know like what 

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00:08:07,000 --> 00:08:08,320
like. 
And then also you have to be 

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chronic. 
You have to be chronically 

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online to know what's trending 
at the time. 

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00:08:12,480 --> 00:08:15,440
And you also have to realise if 
you're trying to push your music

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on Tiktok, you have to do it in 
such a way that it doesn't seem 

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like you're pushing your music 
on Tiktok because once it seems 

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like that's what you're doing, 
nobody wants to pay attention. 

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So how do you do that without 
actually having? 

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Enough. 
Wait, wait, whoa, whoa, whoa, 

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00:08:29,720 --> 00:08:33,159
That's that's annoying. 
So we have to appear to be 

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inorganic, appear to be organic 
while being in, oh man, yeah, 

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the Internet. 
Essentially, that's the game. 

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That's the game. 
And it's so annoying. 

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Like just listen to my music 
because it's good, not because 

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like I've made a fancy Tiktok. 
So, so now you have to figure 

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out what you have at your 
disposal now if you're artist or

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if you're an artist who's really
happy to be on Tiktok and and 

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00:08:57,000 --> 00:08:59,800
show yourself a lot. 
Like the artists I follow who 

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like are on Tiktok all the time 
before the song drops. 

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They're previewing it every day.
They're making funny Tiktoks, 

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They're doing content, They're 
hopping on other people's 

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00:09:08,320 --> 00:09:09,320
sounds. 
That's great. 

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Now, if that's not who you are, 
Yep, it's a bit hard to like, 

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figure out. 
Yeah. 

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And like, for me, for for me in 
my example, Foster isn't really 

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like the person to be on Tiktok 
all the time. 

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So we have to figure out 
tasteful ways for him to do so 

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or other ways for for us to like
exist on Tiktok. 

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00:09:31,400 --> 00:09:35,320
Listen, if you guys want to hear
more about me talking about 

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00:09:35,320 --> 00:09:40,480
TikTok marketing, as far as I 
have discovered or uncovered it,

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00:09:40,840 --> 00:09:43,320
you just need to subscribe to my
Patreon. 

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00:09:43,880 --> 00:09:49,040
I'm charging. 
You have no Patreon what are you

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00:09:49,040 --> 00:09:50,240
talking about? 
Afrim doesn't have a page yet. 

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00:09:50,240 --> 00:09:53,960
He's just he's trying to get 
money from you, man, being an 

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ATP. 
But yeah, anyway, so that's 

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that's a whole different world. 
Maybe I can talk about it like 

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in another podcast. 
Yeah, it's pretty interesting. 

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Yeah. 
And going viral. 

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00:10:02,120 --> 00:10:05,080
Finding out how to do it sounds,
yeah. 

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00:10:05,960 --> 00:10:08,720
Sorry I cut you off now I'm just
saying going viral isn't as 

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00:10:09,040 --> 00:10:10,640
glorious. 
It's not, yeah, it's not fun. 

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It's not fun work. 
It's not fun. 

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It's not very easy when you 
create that joint work. 

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00:10:17,080 --> 00:10:20,360
It's so easy, so easy, man. 
But like I've just been learning

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how to edit videos and stuff 
like that. 

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00:10:24,360 --> 00:10:27,240
And honestly, I, I, I don't have
it in me. 

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00:10:27,240 --> 00:10:30,200
I don't know if I have it in me 
to keep on doing this edits and 

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00:10:30,200 --> 00:10:32,840
stuff like that. 
Bro I and I, it's fun. 

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00:10:32,840 --> 00:10:37,480
It's just like, bro, I like the 
music, man. 

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00:10:37,480 --> 00:10:40,560
I'm not, I'm not supposed to be 
here like, but that's what the 

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00:10:40,560 --> 00:10:45,600
music industry is today anyway. 
So Speaking of music industry, 

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00:10:45,680 --> 00:10:49,960
this is a music industry podcast
where we review things that 

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00:10:49,960 --> 00:10:51,840
happened in the Kenyan music 
industry. 

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00:10:51,840 --> 00:10:55,520
So Sam, what? 
What was happening in the Kenyan

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00:10:55,600 --> 00:10:58,600
music industry this week? 
There was not much that happened

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this week. 
Like I was online looking, 

191
00:11:01,720 --> 00:11:05,440
searching like apart from, OK, 
so there's two people might go 

192
00:11:05,440 --> 00:11:07,560
online and say, oh, but this 
happened in the music industry. 

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00:11:07,560 --> 00:11:11,840
There's, there's, there's a 
difference between gossip and, 

194
00:11:12,240 --> 00:11:17,160
and just like sensationalized 
news and people talking about 

195
00:11:17,160 --> 00:11:19,760
who they've broken up with and 
artists, you know. 

196
00:11:19,760 --> 00:11:23,160
And then there's like news that 
actually has to do with the 

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00:11:23,160 --> 00:11:29,680
music industry and it's building
or destroying or the fabrics, 

198
00:11:29,800 --> 00:11:32,600
the fabrics of the music 
industry, things that have to do

199
00:11:32,600 --> 00:11:35,800
with that. 
And those that kind of news is 

200
00:11:35,800 --> 00:11:39,680
not very fun. 
It's often boring, except when 

201
00:11:39,680 --> 00:11:42,880
it's MCS case shenanigans and a 
few other things. 

202
00:11:43,600 --> 00:11:47,560
So you have to really look 
sometimes. 

203
00:11:47,840 --> 00:11:53,480
This week was. 
Well, I did see an interesting 

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00:11:53,480 --> 00:11:56,680
article. 
So I saw. 

205
00:11:56,720 --> 00:11:58,920
I saw. 
Apparently Otile was on a 

206
00:11:58,920 --> 00:12:05,320
platform talking about how there
are no international acts out of

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00:12:05,360 --> 00:12:08,360
East Africa. 
So essentially he said, he 

208
00:12:08,360 --> 00:12:10,760
claimed that there are no 
international artists in the 

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00:12:10,760 --> 00:12:14,200
East African region. 
And he was like, you know, 

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00:12:14,520 --> 00:12:17,120
there's really no one out here 
who I can consider an 

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00:12:17,120 --> 00:12:20,120
international act, he said. 
An international title is 

212
00:12:20,120 --> 00:12:22,840
something we have to fight for 
because right now the industry 

213
00:12:22,840 --> 00:12:25,560
is stuck. 
Let nobody tell you that there 

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00:12:25,560 --> 00:12:28,200
is an international artist in 
East Africa. 

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00:12:28,400 --> 00:12:32,160
We are all on the ceiling. 
There is no international 

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00:12:32,200 --> 00:12:38,000
artist, so a few people were not
happy on online obviously for 

217
00:12:38,160 --> 00:12:42,200
for him saying this, including 
KRG the Don who apparently wants

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00:12:42,200 --> 00:12:44,960
to run for parliament. 
Oh, it really? 

219
00:12:46,680 --> 00:12:48,080
Yeah. 
Oh. 

220
00:12:48,800 --> 00:12:55,800
Man, so, so some people said, 
OK, how about Saudi soul, man? 

221
00:12:55,800 --> 00:12:57,960
You know Saudi soul are pretty 
international, right? 

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00:12:57,960 --> 00:13:01,720
Yeah, And obviously when you say
Saudi soul, a lot of people kind

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00:13:01,720 --> 00:13:05,080
of point to BN as this like, I 
don't know, it's kind of like 

224
00:13:05,080 --> 00:13:10,000
the leader at this point. 
And so BN kind of says, yo, 

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00:13:10,200 --> 00:13:13,160
leave me out of this. 
Like I don't want to be involved

226
00:13:13,240 --> 00:13:16,000
in this debate. 
He goes on record saying I 

227
00:13:16,000 --> 00:13:18,960
really don't care if I go 
international or not, it's not 

228
00:13:18,960 --> 00:13:20,800
my business. 
Let people do their work. 

229
00:13:20,920 --> 00:13:24,000
And if it's and if and if it's 
about who is going to take 

230
00:13:24,000 --> 00:13:26,520
Kenyan music to the 
international level, please 

231
00:13:26,520 --> 00:13:28,840
leave me out of it. 
Let everyone carry their own 

232
00:13:28,840 --> 00:13:30,800
cross. 
He also says I was born to make 

233
00:13:30,800 --> 00:13:33,080
music and I will do it till I 
die. 

234
00:13:33,240 --> 00:13:35,520
Whether I become an 
international artist or not, 

235
00:13:35,680 --> 00:13:40,000
that's not my problem. 
That's up to you in the the 

236
00:13:40,000 --> 00:13:42,000
public is who is he's saying by 
you. 

237
00:13:42,200 --> 00:13:44,240
And he says I sing because it 
makes me happy. 

238
00:13:44,360 --> 00:13:46,320
I sing because I love to express
myself. 

239
00:13:46,320 --> 00:13:47,880
And that's what's important to 
me. 

240
00:13:47,880 --> 00:13:52,960
And I want to say that I think 
he responded to this perfectly. 

241
00:13:52,960 --> 00:13:55,080
That's exactly how you should 
respond. 

242
00:13:55,240 --> 00:13:57,320
Now, does BN want to be 
international? 

243
00:13:57,440 --> 00:13:59,080
Yeah, Yeah, yeah, yeah, yeah of.
Course he wants to be 

244
00:13:59,080 --> 00:14:01,960
international. 
Like cup bells are ringing. 

245
00:14:01,960 --> 00:14:04,160
I'm just like, hey, whoa, whoa. 
Big especially. 

246
00:14:04,160 --> 00:14:06,600
It says like, it's up to you. 
It's not up to the fans, bro. 

247
00:14:06,600 --> 00:14:08,480
You're the one who is. 
No, no. 

248
00:14:08,680 --> 00:14:11,080
You're building. 
Obviously we know BN. 

249
00:14:11,440 --> 00:14:14,080
Obviously we know BN is doing 
everything in he's. 

250
00:14:14,080 --> 00:14:15,160
Just tired. 
He doesn't want to. 

251
00:14:15,160 --> 00:14:17,000
Become an international it's. 
Just it doesn't. 

252
00:14:18,280 --> 00:14:21,320
Want to be talking about? 
It's just like it's so corny to 

253
00:14:21,320 --> 00:14:24,120
be in the blogs that you're 
trying to like go back and forth

254
00:14:24,360 --> 00:14:27,320
with like some guys over, oh, 
are you international or not? 

255
00:14:27,320 --> 00:14:29,200
Like that's corny. 
So you have to shut that down 

256
00:14:29,200 --> 00:14:32,000
and say, yeah, I love singing, 
I'm doing my own thing, Whatever

257
00:14:32,000 --> 00:14:34,640
you guys want to say. 
You said I think the way he 

258
00:14:34,640 --> 00:14:37,800
approached that is, is fire. 
What do you think, Sam? 

259
00:14:37,800 --> 00:14:40,240
Do you think there are any 
international acts from? 

260
00:14:40,280 --> 00:14:42,280
Easter, do we have? 
OK, now here's where we start. 

261
00:14:42,360 --> 00:14:43,800
We start getting a little bit 
serious. 

262
00:14:43,800 --> 00:14:48,560
Do we have international? 
I think we, yes, we have 

263
00:14:48,560 --> 00:14:51,400
international acts currently, 
but I think. 

264
00:14:51,560 --> 00:14:55,040
Like diamond are. 
We talking about the whole of 

265
00:14:55,040 --> 00:14:56,800
East Africa or Kenya? 
Just Kenya. 

266
00:14:57,240 --> 00:14:59,520
Well, East Africa. 
What are the biggest names like 

267
00:14:59,520 --> 00:15:01,520
Diamond? 
There's Harmonize. 

268
00:15:01,520 --> 00:15:04,160
Diamond Harmonize. 
Who else is from there? 

269
00:15:04,400 --> 00:15:07,520
Diamond Harmonize. 
Saudi Soul is the biggest name 

270
00:15:07,520 --> 00:15:12,440
here. 
Yeah, is that? 

271
00:15:13,520 --> 00:15:17,840
It I'm not OK, let's talk about 
it. 

272
00:15:17,840 --> 00:15:19,600
Let's talk about it. 
Yes, please, please. 

273
00:15:19,600 --> 00:15:21,680
I don't want to get in trouble 
again with those guys. 

274
00:15:22,040 --> 00:15:27,040
We love you, Kenya. 
Kenya, we currently have BN who 

275
00:15:27,040 --> 00:15:29,800
desperately doesn't want to 
engage in this, but he's 

276
00:15:29,800 --> 00:15:34,320
actually currently leading that.
Probably we have some of the the

277
00:15:34,320 --> 00:15:38,560
RMB new RMB ladies we do. 
We do. 

278
00:15:38,880 --> 00:15:41,840
I mean you'd consider you'll 
consider Xenia international 

279
00:15:41,840 --> 00:15:46,760
right to an extension? 
Would I consider Zinnia an 

280
00:15:46,760 --> 00:15:50,720
international act? 
That's a great question. 

281
00:15:51,680 --> 00:15:54,560
Do I? 
Yeah. 

282
00:15:54,720 --> 00:15:58,400
She does appeal to like the 
international market, that's for

283
00:15:58,400 --> 00:15:59,880
sure. 
Yeah, well. 

284
00:16:00,320 --> 00:16:02,480
What is? 
What is an international? 

285
00:16:02,520 --> 00:16:05,240
Market, yeah, she does show out 
there. 

286
00:16:05,240 --> 00:16:07,560
OK, go ahead. 
She works, she works with 

287
00:16:07,560 --> 00:16:12,120
producers and engineers and 
stuff from out there also. 

288
00:16:12,120 --> 00:16:16,200
So I mean, that would fall into 
the category of an international

289
00:16:16,200 --> 00:16:20,760
act, I would say. 
Well, it depends on how you look

290
00:16:20,760 --> 00:16:23,520
at Internet. 
So for me, OK, for me, when I 

291
00:16:24,240 --> 00:16:29,520
international act, well, yeah, 
Pink Panthers is an 

292
00:16:29,560 --> 00:16:33,080
international act for sure 
because like her music is wide 

293
00:16:33,080 --> 00:16:35,160
reaching. 
Like they they listen to her in 

294
00:16:35,160 --> 00:16:38,120
Asia, they listen to her in 
Africa, they listen to her in 

295
00:16:38,120 --> 00:16:39,600
Australia, they listen to her 
in. 

296
00:16:39,600 --> 00:16:42,400
That was a joke, by the way. 
That was a joke. 

297
00:16:43,400 --> 00:16:45,680
Yeah, I really want to ride with
this. 

298
00:16:45,760 --> 00:16:48,880
I I ride for my girl. 
I know. 

299
00:16:49,080 --> 00:16:52,080
Like I ride for pink patras man 
trust me. 

300
00:16:52,320 --> 00:16:55,280
But like for me, when I hear the
term international act, I feel 

301
00:16:55,280 --> 00:16:58,960
like I also equated to success 
to a, to a, to a level. 

302
00:16:58,960 --> 00:17:02,320
Now, I'm not saying like the 
example that you gave that Zia 

303
00:17:02,400 --> 00:17:05,200
isn't successful. 
I feel like she's also still 

304
00:17:05,200 --> 00:17:07,400
growing. 
So does she have the potential 

305
00:17:07,400 --> 00:17:10,560
to be an international act? 
100%? 

306
00:17:10,800 --> 00:17:14,319
I think she is on the way to 
being an international act. 

307
00:17:14,440 --> 00:17:17,200
Would I say she's an 
international act now? 

308
00:17:17,440 --> 00:17:21,760
Maybe not not yet. 
I don't know if I make sense. 

309
00:17:21,800 --> 00:17:23,359
Am I writing this? 
I feel like she's I. 

310
00:17:23,520 --> 00:17:26,280
Feel like success for me won't 
be, I think. 

311
00:17:26,359 --> 00:17:32,800
I think success is success 
matures at the different stages 

312
00:17:32,800 --> 00:17:34,320
you are. 
So you could be like a small 

313
00:17:34,320 --> 00:17:36,480
artist, but then you could have 
success as a small artist 

314
00:17:36,600 --> 00:17:38,440
because for you to be a big 
artist, you have to be 

315
00:17:38,440 --> 00:17:40,280
successful at being a small 
artist. 

316
00:17:40,440 --> 00:17:46,680
So I feel like if, if, if we, we
break that whole international 

317
00:17:46,680 --> 00:17:50,880
act down into small pieces and 
applied to wherever they are, 

318
00:17:51,240 --> 00:17:53,480
maybe we could find out. 
Like for Zinnia, I just feel 

319
00:17:53,480 --> 00:17:55,000
like she's, she's out there, 
right? 

320
00:17:55,000 --> 00:17:56,600
She's out there. 
She's doing a lot of music. 

321
00:17:56,600 --> 00:18:02,880
She's she's, she has little 
successes outside shows and by 

322
00:18:03,120 --> 00:18:07,040
podcasts and stuff like that. 
So she's successful, even if 

323
00:18:07,040 --> 00:18:12,880
it's not the grand international
act Billboard to what do you 

324
00:18:12,880 --> 00:18:15,560
call it, Marquitos and all that 
business. 

325
00:18:15,560 --> 00:18:18,720
But she does have a little bit 
of success and other actors. 

326
00:18:18,720 --> 00:18:21,640
But that's why I was saying, 
yeah, OK, so that's what I'm 

327
00:18:21,640 --> 00:18:23,640
saying. 
Like you see from your argument,

328
00:18:23,640 --> 00:18:26,080
that makes sense if you're 
breaking down the the term 

329
00:18:26,080 --> 00:18:29,480
international act and then like 
applying it to whatever stage. 

330
00:18:29,520 --> 00:18:31,640
And yes, yes, in. 
Their career, that's what I'm 

331
00:18:31,640 --> 00:18:34,880
saying for, but for me, when I 
hear the term international act,

332
00:18:34,920 --> 00:18:38,480
I thinking big. 
Like like I'm thinking big. 

333
00:18:38,680 --> 00:18:41,440
I'm thinking you're going on 
tours, you're doing this and 

334
00:18:41,440 --> 00:18:43,680
that. 
So like, yes, your argument 

335
00:18:43,680 --> 00:18:46,320
makes sense. 
But for me, when I hear the term

336
00:18:46,320 --> 00:18:50,800
international act, that's what 
that's what I think about. 

337
00:18:50,800 --> 00:18:55,400
So what level would you have to 
be for the, for you to consider 

338
00:18:55,400 --> 00:18:58,080
them successful? 
Then let's let's, let's go, 

339
00:18:58,160 --> 00:19:01,800
let's go through this. 
Then what do you think are the 

340
00:19:01,800 --> 00:19:05,200
factors that go into becoming an
international act? 

341
00:19:05,200 --> 00:19:10,800
From my perspective, I think the
first factor that really goes 

342
00:19:10,800 --> 00:19:15,200
into it is PR. 
Now I think your PR needs to be 

343
00:19:15,200 --> 00:19:17,960
really, really, really far 
reaching. 

344
00:19:20,520 --> 00:19:24,200
So like you look at OK, shout 
out to Ira Star. 

345
00:19:24,200 --> 00:19:28,640
We talk about Ira star a lot. 
My dad listens to this podcast 

346
00:19:28,840 --> 00:19:32,440
and he says you guys only talk 
about a few names, Ira Star, 

347
00:19:33,200 --> 00:19:37,680
Bien Nyashinsky, who else? 
Like you said, those are names 

348
00:19:37,800 --> 00:19:41,200
always mentioned on the podcast.
I know doing. 

349
00:19:41,360 --> 00:19:42,840
Our best? 
Here call down. 

350
00:19:43,040 --> 00:19:45,760
Thank you though we take your, 
we take, we appreciate the 

351
00:19:45,760 --> 00:19:48,400
feedback. 
So, so you look at Ira Star and 

352
00:19:48,400 --> 00:19:52,320
This is why I'm saying like for 
me when I, when I hear the term 

353
00:19:52,320 --> 00:19:57,440
international act, my, my 
instinct is to kind of like go 

354
00:19:57,440 --> 00:19:59,920
more towards the OK, you're like
doing bigger things. 

355
00:20:00,200 --> 00:20:06,800
So you look at Ira Star in terms
of PR, like I feel like they 

356
00:20:06,800 --> 00:20:10,880
have been doing massive PR for 
her like the whole year. 

357
00:20:11,280 --> 00:20:16,160
Like ever since commas came out,
like she's been on an insane PR 

358
00:20:17,360 --> 00:20:19,960
Comma, comma, commas, commas, 
commas anyway. 

359
00:20:22,160 --> 00:20:26,480
You've seen her on like for me, 
I don't know why. 

360
00:20:26,800 --> 00:20:28,800
She's been everywhere, bro, 
She's been everywhere. 

361
00:20:29,240 --> 00:20:32,560
She's been like, like you've 
seen, OK, you've seen her on and

362
00:20:32,560 --> 00:20:35,240
this is also kind of like 
marketing, but you saw her in 

363
00:20:35,240 --> 00:20:37,280
Paris Fashion Week. 
We talked about that, right? 

364
00:20:38,120 --> 00:20:40,720
We've seen her, we've seen her 
on. 

365
00:20:41,440 --> 00:20:47,720
I saw her on the on Kiss Fresh 
with Henry and Shut at Henry if 

366
00:20:47,720 --> 00:20:49,080
you're ever listening to this 
podcast. 

367
00:20:49,080 --> 00:20:55,240
Yeah, yeah. 
Yeah, yeah, I love no Henry. 

368
00:20:55,800 --> 00:20:58,360
Listen, listen. 
I'm a fan of Henry. 

369
00:20:58,360 --> 00:21:00,680
'S yeah, I know you're a fan. 
Listen, I'm a fan. 

370
00:21:00,760 --> 00:21:02,680
You're a fan? 
Yeah, definitely a fan. 

371
00:21:02,920 --> 00:21:04,080
Just. 
Massive fan. 

372
00:21:04,560 --> 00:21:06,200
I'm a massive fan of Henry. 
Henry. 

373
00:21:06,840 --> 00:21:11,640
Whenever I see people on Henry's
on Henry's show, I'm like, 

374
00:21:11,640 --> 00:21:15,520
you're like, they're actually 
because she like anybody who's 

375
00:21:15,560 --> 00:21:18,520
anybody goes on that show at one
point in the music industry, 

376
00:21:18,520 --> 00:21:20,800
man, she's been with Thames, 
she's been with Tyler, she's 

377
00:21:20,800 --> 00:21:22,720
been with everyone. 
Like everyone goes into that 

378
00:21:22,720 --> 00:21:24,920
show. 
And and and obviously Ira Star 

379
00:21:24,920 --> 00:21:27,480
was on that show. 
And I'm just like, yeah, you can

380
00:21:27,480 --> 00:21:30,200
see they're spending money on 
the on the with the PR budget 

381
00:21:30,200 --> 00:21:34,640
putting her with these people in
this like positions where like 

382
00:21:34,640 --> 00:21:39,840
you can see her face Thames, for
example, We've seen Thames on 

383
00:21:39,840 --> 00:21:41,920
the chicken shop date with 
Amelia. 

384
00:21:42,160 --> 00:21:43,840
There's like a genre of. 
Of. 

385
00:21:44,880 --> 00:21:49,320
Of of shows that are not 
necessarily radio but are like 

386
00:21:49,320 --> 00:21:52,040
artist friendly. 
But yeah, so it's that kind. 

387
00:21:52,040 --> 00:21:55,520
Of thing like these, these, I 
know, I know this sounds like 

388
00:21:55,520 --> 00:21:58,480
trivial, but like these are some
of those things that kind of put

389
00:21:58,480 --> 00:22:00,240
you in the international 
conversation. 

390
00:22:00,440 --> 00:22:05,680
You see IRA with Rihanna. 
You see IRA in studio with Chris

391
00:22:05,680 --> 00:22:09,200
Martin from Coldplay. 
You see her in studio. 

392
00:22:09,200 --> 00:22:11,760
She even mentioned she was in 
studio with Jaden Smith. 

393
00:22:12,000 --> 00:22:13,920
Now that's a wild one. 
I know that. 

394
00:22:14,160 --> 00:22:17,320
Like it's weird. 
And for me, I never used to get 

395
00:22:17,320 --> 00:22:18,760
this. 
I I never used to get it. 

396
00:22:18,760 --> 00:22:21,760
I was like, I used to see 
celebrities at then studio 

397
00:22:21,760 --> 00:22:25,480
together or something. 
Or like a celebrity is front row

398
00:22:25,480 --> 00:22:28,520
of of the of an of a basketball 
game. 

399
00:22:28,520 --> 00:22:32,400
Yeah, or they're like in the NFL
then the box NFL. 

400
00:22:32,560 --> 00:22:36,600
Yeah, yeah, it's there's a big 
deal or then Fashion Week or 

401
00:22:36,600 --> 00:22:38,760
they've gone for the Met Gala or
something like that. 

402
00:22:38,880 --> 00:22:41,000
I used to see these things and I
never used to draw any 

403
00:22:41,000 --> 00:22:42,800
correlation. 
I was just like, OK, this is a, 

404
00:22:42,800 --> 00:22:44,840
this is a celebrity doing. 
Science to start doing the 

405
00:22:44,840 --> 00:22:47,800
science. 
But once you start doing the 

406
00:22:47,800 --> 00:22:51,560
science and you realize, oh, 
shit, all this is just like 

407
00:22:51,560 --> 00:22:54,800
coming up, like it's building up
to like the product, which is 

408
00:22:54,800 --> 00:22:56,880
the music. 
Like you see now she's released 

409
00:22:56,880 --> 00:22:59,000
music. 
Oh, you think listen, you think 

410
00:22:59,000 --> 00:23:02,880
Don Jazzy's spending a bag for 
Ira Star to go to Paris just for

411
00:23:02,880 --> 00:23:04,320
her to go to Paris for the 
music. 

412
00:23:04,320 --> 00:23:06,800
Have those looks. 
No all this put all. 

413
00:23:06,920 --> 00:23:10,280
This is above the music, so when
music drops, all those ice 

414
00:23:10,400 --> 00:23:13,400
hopefully translate into plays, 
and this place translate into 

415
00:23:13,400 --> 00:23:16,360
money, and that money translate 
into getting your investment 

416
00:23:16,360 --> 00:23:18,560
back. 
Recouped back into the into the 

417
00:23:18,600 --> 00:23:20,920
label. 
Yeah, because unfortunately 

418
00:23:21,200 --> 00:23:25,160
human beings are sheep. 
And I see Ira Styles with 

419
00:23:25,160 --> 00:23:28,840
Rihanna, I see Ira Styes in 
studio with Jayden, I see she's 

420
00:23:28,840 --> 00:23:32,240
in studio with Chris Martin. 
I'm going to be like, wait, that

421
00:23:32,240 --> 00:23:34,640
puts that raises my perception 
of. 

422
00:23:34,880 --> 00:23:37,040
Yeah, it pulls. 
Yeah, it pulls. 

423
00:23:37,200 --> 00:23:39,360
I feel like it just pulls them 
up from the level. 

424
00:23:39,360 --> 00:23:43,120
And just like, like when we saw 
Rahma again, Rahma is the other 

425
00:23:43,120 --> 00:23:46,000
example because Donjazzi, 
Donjazzi just be, he's, he's 

426
00:23:46,000 --> 00:23:48,560
doing some work over there and 
he's, we started seeing Rahma 

427
00:23:48,560 --> 00:23:52,440
with standing with people like 
Omarion and them and just like 

428
00:23:52,440 --> 00:23:55,080
just very outlandish American 
artists. 

429
00:23:55,080 --> 00:23:58,040
It's just like it's, and for 
some reason it's, I mean, when 

430
00:23:58,040 --> 00:24:01,760
you say international, a lot of 
it, it's the, a big chunk of the

431
00:24:01,760 --> 00:24:04,840
cake is America because that's 
where the industry is like. 

432
00:24:05,200 --> 00:24:07,240
Yeah, we don't see and partly. 
Europe. 

433
00:24:07,240 --> 00:24:10,640
Yes, partly, Very, very small. 
Partly, but partly. 

434
00:24:11,240 --> 00:24:14,520
Anyway, sorry, Continue. 
And that's why I was saying 

435
00:24:14,520 --> 00:24:20,160
like, like all these things, 
they play a role and you kind of

436
00:24:20,160 --> 00:24:24,600
establishing that international 
status because like people are 

437
00:24:24,600 --> 00:24:28,760
having conversations about you 
even outside of your country. 

438
00:24:28,800 --> 00:24:32,480
And like these people have PR 
budgets. 

439
00:24:32,480 --> 00:24:34,960
Sam, I know you are telling me 
this, we can't really disclose 

440
00:24:34,960 --> 00:24:38,880
this on the podcast, but you are
telling me of a very famous or 

441
00:24:38,880 --> 00:24:43,000
well, he's a, he's APR guru in 
the country. 

442
00:24:43,240 --> 00:24:47,640
And he was showing you like APR 
plan for like a like an artist 

443
00:24:47,640 --> 00:24:50,080
in Nigeria. 
And it's just like, listen, like

444
00:24:50,240 --> 00:24:54,720
these guys have PR plan to be to
be for, for Kenya. 

445
00:24:54,720 --> 00:24:57,120
Like you have APR plan for 
Kenya? 

446
00:24:57,160 --> 00:24:59,280
PR plan for regions. 
You know what I mean? 

447
00:24:59,840 --> 00:25:02,320
For here there's there's one, 
for South Africa there's one and

448
00:25:02,320 --> 00:25:04,920
there's different people running
that and then there's like a 

449
00:25:04,920 --> 00:25:07,960
head PR guy probably where the 
artist is like it's a whole 

450
00:25:07,960 --> 00:25:09,680
machine to get someone in front 
of your face. 

451
00:25:10,080 --> 00:25:12,400
It's crazy. 
It's so much work. 

452
00:25:12,560 --> 00:25:16,480
So for me, PR is one of them. 
Marketing kind of goes hand in 

453
00:25:16,480 --> 00:25:18,720
hand. 
Like like I said, putting put 

454
00:25:18,720 --> 00:25:22,960
putting you in with putting 
terms with Amelia putting you on

455
00:25:22,960 --> 00:25:24,800
the front row, putting you in 
Fashion Week. 

456
00:25:24,800 --> 00:25:29,040
That's also marketing. 
Like all that just kind of plays

457
00:25:29,040 --> 00:25:35,480
a role into like you, yeah, into
you selling albums and moving 

458
00:25:35,640 --> 00:25:41,320
units and and another thing. 
I was actually about to get into

459
00:25:41,320 --> 00:25:44,320
another one because I think you 
test on it, you test on it a 

460
00:25:44,320 --> 00:25:45,080
bit. 
Let's get into. 

461
00:25:45,120 --> 00:25:47,720
That you test on it a bit with 
the earlier talking about the 

462
00:25:47,720 --> 00:25:49,960
music and then now talk about 
albums and all that stuff. 

463
00:25:49,960 --> 00:25:52,800
So it sounds very trivial 
obviously, because it's like, 

464
00:25:52,800 --> 00:25:55,160
OK, this is a musician, so like 
the music is. 

465
00:25:55,320 --> 00:25:57,960
But then for you to be an 
international artist, you do 

466
00:25:57,960 --> 00:26:02,320
have to make music that in some 
way or package the music in a 

467
00:26:02,320 --> 00:26:05,240
way that it will appeal to an 
international audience. 

468
00:26:05,400 --> 00:26:07,920
If you're making music that's 
hyperlocal. 

469
00:26:09,520 --> 00:26:13,200
If it's not, now this gets 
technical because we have like 

470
00:26:13,200 --> 00:26:16,240
bands who are who make like 
traditional music and stuff, but

471
00:26:16,520 --> 00:26:20,640
it still appeals to the to the 
local, I mean, appeals to the 

472
00:26:20,640 --> 00:26:23,160
international audience because 
they are selling like their 

473
00:26:23,160 --> 00:26:24,640
culture or selling something 
like that. 

474
00:26:24,640 --> 00:26:26,600
So there's something that 
there's a way they've packaged 

475
00:26:26,600 --> 00:26:27,960
it. 
So it's how you package your 

476
00:26:27,960 --> 00:26:29,920
music. 
You can't make music. 

477
00:26:29,920 --> 00:26:34,560
That's OK, sorry. 
There's the different things 

478
00:26:34,560 --> 00:26:38,440
that are involved within that, 
how the music sounds and the 

479
00:26:38,440 --> 00:26:42,400
type, the type of collaborations
you, you get on the track, 

480
00:26:42,400 --> 00:26:45,200
right? 
The features and yeah, both 

481
00:26:45,200 --> 00:26:47,480
features meaning both the 
production and production, 

482
00:26:47,560 --> 00:26:50,200
right? 
And things like that. 

483
00:26:50,200 --> 00:26:53,280
And then just how you present 
the art, your music videos, your

484
00:26:53,360 --> 00:26:55,640
your album art sometimes might 
play into that, maybe not as 

485
00:26:55,640 --> 00:26:57,600
much, but it's stuff like that. 
So just. 

486
00:26:58,160 --> 00:27:02,400
I mean, just to sorry, so just 
to add on to that, like you see 

487
00:27:02,400 --> 00:27:07,240
like Tyler releasing the video 
with Ghana, right? 

488
00:27:07,360 --> 00:27:10,400
And he saw the whole thing about
them working together and all 

489
00:27:10,440 --> 00:27:12,920
that type of stuff. 
Like that's what makes you feel 

490
00:27:12,920 --> 00:27:14,760
like, OK, she's an international
act. 

491
00:27:14,760 --> 00:27:20,800
Like OK, you'll see her with all
these like, and production wise 

492
00:27:20,800 --> 00:27:24,240
as well. 
Like you look at an album, you 

493
00:27:24,240 --> 00:27:28,600
see who's in the credits, man. 
Like international producers, 

494
00:27:28,920 --> 00:27:31,680
like your song has been touched 
by so many. 

495
00:27:31,680 --> 00:27:34,120
Like different, like, you know, 
names. 

496
00:27:34,120 --> 00:27:37,680
Yeah, like when you see again, 
bring it back to Iris. 

497
00:27:37,800 --> 00:27:40,080
Style in the industries. 
Bring it back to Iris style. 

498
00:27:40,080 --> 00:27:43,080
We saw in as part of her roll 
out, which has been happening 

499
00:27:43,080 --> 00:27:46,240
for for a minute now. 
She got on a song with Calvin 

500
00:27:46,240 --> 00:27:47,760
Harris. 
Was it Calvin Harris? 

501
00:27:47,800 --> 00:27:50,640
Calvin Harris and a little Dirk.
I think she got on a song with 

502
00:27:51,680 --> 00:27:56,520
yeah, she dropped a single with 
Raul Alejandro. 

503
00:27:56,520 --> 00:27:59,600
I think that's his name or, or, 
or man, I'm butchering his name 

504
00:27:59,840 --> 00:28:05,480
and and Russian, Latin America, 
you know, and she's so it's more

505
00:28:05,480 --> 00:28:10,240
there's, there's a there's a, a 
real effort to get features that

506
00:28:10,240 --> 00:28:12,800
expand your audience. 
And if you look at her album. 

507
00:28:13,160 --> 00:28:15,720
I mean she. 
Yeah, yeah, if you look at her 

508
00:28:15,720 --> 00:28:17,480
album, her album, go ahead, 
sorry, I don't think that was 

509
00:28:17,480 --> 00:28:19,680
the point you're trying to make.
But if you look at her album the

510
00:28:19,680 --> 00:28:21,000
the. 
It it was. 

511
00:28:21,080 --> 00:28:24,440
It was the album she just 
released that song, the the one 

512
00:28:24,440 --> 00:28:26,760
with the Latin America 
collaboration. 

513
00:28:26,840 --> 00:28:29,680
I mean, Latin America features 
is the highest streaming with 

514
00:28:29,680 --> 00:28:33,880
like by a by a mile, right. 
So that's like a that's a that's

515
00:28:33,880 --> 00:28:37,680
an effort to do that. 
We see Rema actually, no, Rema 

516
00:28:37,680 --> 00:28:41,200
is Rema is a different story. 
But but even before we go to 

517
00:28:41,200 --> 00:28:44,520
Rama, like even on that same 
album, I mean, you, you see this

518
00:28:44,720 --> 00:28:46,280
Anita as well. 
Yeah, yeah, yeah. 

519
00:28:46,280 --> 00:28:49,600
Right. 
Coco Jones she's also collabed 

520
00:28:49,600 --> 00:28:51,120
with. 
Givian, Yeah. 

521
00:28:51,120 --> 00:28:54,040
Like bro this? 
Is a recognizable name. 

522
00:28:54,040 --> 00:28:56,360
She's out here, like, right? 
Yeah. 

523
00:28:56,640 --> 00:28:58,760
So that's part of it all. 
All that is that part of it. 

524
00:28:58,760 --> 00:28:59,240
Listen. 
Yeah. 

525
00:29:00,960 --> 00:29:03,400
I just want to say this, I want 
to put the caveat here. 

526
00:29:03,400 --> 00:29:06,120
Are we saying that this is what 
you need to do as an artist? 

527
00:29:06,120 --> 00:29:07,720
No. 
And we're not saying this is, 

528
00:29:07,920 --> 00:29:10,480
I'm just saying this is kind of 
like just what gives that 

529
00:29:10,480 --> 00:29:13,160
perception of you being an 
international artist. 

530
00:29:13,160 --> 00:29:17,760
You can be an international 
artist without relying on these 

531
00:29:18,000 --> 00:29:20,480
things. 
But I feel like for that to 

532
00:29:20,480 --> 00:29:26,880
happen a lot of different, a lot
of this might even get us into 

533
00:29:26,880 --> 00:29:30,360
the luck conversation. 
Well, not luck, but like you 

534
00:29:30,360 --> 00:29:34,440
could go viral and become an 
international artist like Sophie

535
00:29:34,440 --> 00:29:36,520
Anzhao. 
I think Sophie Anzhao is 

536
00:29:36,520 --> 00:29:38,560
actually an international. 
You can say she's an 

537
00:29:38,560 --> 00:29:41,320
international acting. 
That's an interesting one. 

538
00:29:41,400 --> 00:29:45,720
That's an interesting one. 
Because she went super, super 

539
00:29:45,720 --> 00:29:48,000
viral. 
Like everyone was talking about 

540
00:29:48,000 --> 00:29:51,160
her. 
She was popping on TikTok like 

541
00:29:51,200 --> 00:29:54,080
every everybody. 
But would you consider someone 

542
00:29:54,080 --> 00:29:56,080
an international artist of one 
song? 

543
00:29:57,040 --> 00:29:58,720
Because that was one song that 
really put. 

544
00:29:58,720 --> 00:30:01,240
Out, I mean, if, but if your 
name is recognizable 

545
00:30:01,240 --> 00:30:05,160
internationally, then yes, I I 
would like you. 

546
00:30:05,320 --> 00:30:09,480
You can be a one hit wonder and 
and then become international. 

547
00:30:09,480 --> 00:30:11,320
It's happened. 
That's true. 

548
00:30:11,680 --> 00:30:16,440
So I feel like her like and then
obviously now, no. 

549
00:30:16,480 --> 00:30:20,400
But even with the with the 
remixes that have come out of 

550
00:30:20,480 --> 00:30:22,200
like the major laser and 
everything. 

551
00:30:22,200 --> 00:30:23,160
OK, that makes sense. 
Yeah. 

552
00:30:23,320 --> 00:30:26,200
Yeah, that makes sense. 
Yeah, but you see, I feel like 

553
00:30:26,200 --> 00:30:32,040
Sofia and Zao's scenario is a 
very, very, very Unicorn. 

554
00:30:32,480 --> 00:30:36,640
Extremely rare like that 
happened that that's a Unicorn, 

555
00:30:36,800 --> 00:30:38,640
bro. 
Even the way that whole song 

556
00:30:38,640 --> 00:30:44,600
came about and went viral, it's 
so it's so it doesn't happen it.

557
00:30:44,600 --> 00:30:46,360
Does not happen. 
You can try and recreate. 

558
00:30:46,720 --> 00:30:49,000
You can try and recreate what 
that happened. 

559
00:30:49,000 --> 00:30:49,720
You can't. 
Recreate. 

560
00:30:49,720 --> 00:30:52,000
It happens a lot in producer 
sense for like that in real 

561
00:30:52,080 --> 00:30:54,680
life. 
Yeah, in my head, yeah. 

562
00:30:54,720 --> 00:30:56,360
But like, is it going to happen 
in your? 

563
00:30:56,360 --> 00:30:57,240
Life. 
No. 

564
00:30:57,480 --> 00:31:01,560
So we're kind of telling you how
it typically tends to. 

565
00:31:01,600 --> 00:31:04,400
Happen. 
Like there, obviously there are 

566
00:31:04,400 --> 00:31:07,600
examples outside of what we are 
saying, but we're just kind of 

567
00:31:07,600 --> 00:31:11,040
looking at what typically tends 
to happen or how the industry, 

568
00:31:11,440 --> 00:31:14,720
yeah, how the industry goes 
about manufacturing 

569
00:31:14,720 --> 00:31:15,800
international. 
International. 

570
00:31:15,840 --> 00:31:17,840
Yeah, that's music. 
What's what's what's another? 

571
00:31:20,000 --> 00:31:22,920
I was thinking also tours like 
now in. 

572
00:31:23,240 --> 00:31:25,520
I mean, obviously to be an 
international act, you have to 

573
00:31:25,520 --> 00:31:26,360
tour. 
Internationally. 

574
00:31:26,400 --> 00:31:29,040
Tour internationally. 
Makes sense? 

575
00:31:29,600 --> 00:31:34,640
I mean, duh. 
So again, looking at IRA stuff, 

576
00:31:34,640 --> 00:31:37,920
of course, like she's touring 
with Chris Brown, which 

577
00:31:39,560 --> 00:31:41,680
interesting choice you made 
there. 

578
00:31:41,800 --> 00:31:46,440
But I mean, it puts us, it puts 
her in front of like an 

579
00:31:46,440 --> 00:31:50,880
international for sure audience 
considering IRA stars from 

580
00:31:50,880 --> 00:31:55,720
Nigeria, right? 
We saw the the Madaraka 

581
00:31:55,720 --> 00:31:58,480
festival. 
I mean, that would put like 

582
00:31:58,560 --> 00:32:03,240
those names that were supposed 
to be there in the international

583
00:32:03,240 --> 00:32:06,800
conversation, especially if they
were able to like draw an 

584
00:32:06,800 --> 00:32:10,600
international audience. 
But you see, The thing is, the 

585
00:32:10,600 --> 00:32:16,680
thing about like the thing about
touring internationally, what am

586
00:32:16,680 --> 00:32:20,560
I trying to articulate here? 
I feel like there's a difference

587
00:32:20,560 --> 00:32:24,960
between Mother Raka Festival and
I will start touring with Chris 

588
00:32:24,960 --> 00:32:29,400
Brown because I will start 
touring with Chris Brown. 

589
00:32:29,840 --> 00:32:33,240
The audience is primarily Chris 
Brown's audience, which is an 

590
00:32:33,240 --> 00:32:34,440
American audience. 
Now. 

591
00:32:34,440 --> 00:32:40,120
Mother Raka Festival appeals to 
the diaspora, which is in 

592
00:32:40,840 --> 00:32:42,840
America. 
I mean, that's not really. 

593
00:32:42,840 --> 00:32:48,400
Like, yes, there's going to be a
few like people there who are 

594
00:32:48,400 --> 00:32:52,800
like American or just from 
everywhere else, but mostly 

595
00:32:53,080 --> 00:32:56,640
you're kind of like performing. 
Do you get what I'm trying to 

596
00:32:56,640 --> 00:32:57,640
say? 
You're performing 2. 

597
00:32:57,960 --> 00:33:00,800
I mean, we don't people who I 
get what you're saying. 

598
00:33:00,800 --> 00:33:02,960
I get what you're saying. 
We don't know what the Madaraka 

599
00:33:02,960 --> 00:33:05,040
festival goal was. 
Yeah. 

600
00:33:05,320 --> 00:33:08,360
So I don't know whether do you 
or do you know? 

601
00:33:08,440 --> 00:33:12,240
But I know for a fact Madaraka 
festival is founded by a cat. 

602
00:33:12,240 --> 00:33:16,640
Yes, right. 
Who who's who's based out there,

603
00:33:16,880 --> 00:33:18,920
right. 
And I feel like what they appeal

604
00:33:18,920 --> 00:33:23,960
to because there's a huge market
for the diaspora here who want 

605
00:33:23,960 --> 00:33:27,880
to well in America, who want to 
listen to music from back home 

606
00:33:28,000 --> 00:33:30,320
huge market. 
Trust me, it's huge. 

607
00:33:30,680 --> 00:33:34,560
But so that my argument is 
you're not really performing to 

608
00:33:34,560 --> 00:33:42,200
an audience that's completely 
like oblivious of your art new. 

609
00:33:42,320 --> 00:33:47,080
Audience and you audience. 
It's just that, yeah, it's 

610
00:33:48,120 --> 00:33:51,000
exactly, it's just that they 
they don't have access to you 

611
00:33:51,000 --> 00:33:57,200
because they're abroad, as 
opposed to like, having a whole 

612
00:33:57,200 --> 00:34:00,960
entire audience of foreigners. 
Do you know what I mean? 

613
00:34:01,520 --> 00:34:02,840
I don't know if I'm making. 
Sense it does. 

614
00:34:02,840 --> 00:34:07,400
I mean, yeah, yeah, I guess so 
I, I would think that there 

615
00:34:07,400 --> 00:34:10,520
might, I mean, there's definite 
balance that is, is for sure. 

616
00:34:11,480 --> 00:34:14,760
There's for sure people them 
marketing like diaspora people 

617
00:34:14,760 --> 00:34:18,600
who are who who are familiar 
with the names, but are just in 

618
00:34:18,600 --> 00:34:20,120
different parts, different parts
of the world. 

619
00:34:20,560 --> 00:34:23,440
But I would think, let me just 
say this, I would think that 

620
00:34:23,440 --> 00:34:27,560
they would want to market it to 
new to new audiences, right? 

621
00:34:27,880 --> 00:34:31,679
Because it doesn't make sense 
just doing a show outside for 

622
00:34:31,679 --> 00:34:34,520
people who without getting like 
new fans, I would think that 

623
00:34:34,520 --> 00:34:40,679
there would be an an added. 
No, you'd hope you'd, you'd hope

624
00:34:40,679 --> 00:34:42,360
for. 
It's an added bonus. 

625
00:34:42,360 --> 00:34:46,120
But I'm telling you, bro, 
primarily your whenever they say

626
00:34:46,120 --> 00:34:49,719
they're doing shows abroad, 
they're primarily this is from 

627
00:34:49,719 --> 00:34:52,000
experience. 
They're primarily doing it to 

628
00:34:52,000 --> 00:34:53,920
the diaspora that's here. 
Yeah. 

629
00:34:54,600 --> 00:34:57,680
Oh yeah. 
Because like I'm, I'm, I'm not 

630
00:34:57,680 --> 00:35:00,640
going to lie, like most of the 
foreign, like there will be, 

631
00:35:00,640 --> 00:35:05,320
there will be like foreign, like
foreigners in the audience. 

632
00:35:05,520 --> 00:35:08,680
That's a A+. 
And so you will get like new 

633
00:35:08,680 --> 00:35:11,400
listeners and new ears to your 
music, but they're not the 

634
00:35:11,400 --> 00:35:13,320
majority. 
That's just my only. 

635
00:35:13,320 --> 00:35:16,880
I mean like for sure. 
They're not the majority, Yeah. 

636
00:35:17,040 --> 00:35:19,600
So when you whenever you hear 
like a Kenyan is performing 

637
00:35:19,600 --> 00:35:23,000
abroad, it's mostly to a, to the
diaspora. 

638
00:35:23,000 --> 00:35:26,440
It's it's not, it's not the 
other way around. 

639
00:35:26,520 --> 00:35:28,640
It's not majority. 
Diaspora and their friends. 

640
00:35:29,120 --> 00:35:30,800
Diaspora. 
The friends they bring along 

641
00:35:30,800 --> 00:35:32,760
from. 
The majority diaspora and then 

642
00:35:32,760 --> 00:35:34,840
their friends they bring along. 
Exactly. 

643
00:35:34,920 --> 00:35:37,960
But I mean, yeah, it's again, 
it's probably, and this will 

644
00:35:37,960 --> 00:35:39,680
lead, I guess into the next 
thing about that. 

645
00:35:39,680 --> 00:35:41,080
It's probably how you market it,
right? 

646
00:35:41,200 --> 00:35:45,520
It's you could because you could
market it to the, for example, 

647
00:35:45,520 --> 00:35:47,880
if we're talking about Madaraka 
Festival, you could market the 

648
00:35:47,920 --> 00:35:51,680
artists to the diasporans or you
could market them to like a new 

649
00:35:51,680 --> 00:35:54,200
people with it depends on how 
it's just how you presented 

650
00:35:54,200 --> 00:36:00,920
marketing is, is, is the other 
thing that that could put you in

651
00:36:00,920 --> 00:36:03,760
that international conversation.
Again, since we're using Arista 

652
00:36:03,760 --> 00:36:07,840
as an example, man, these guys 
have gone really hard on her 

653
00:36:07,840 --> 00:36:11,320
marketing. 
They have done a lot. 

654
00:36:11,320 --> 00:36:14,880
You've seen how with everyone, 
the show, the shows that Afan 

655
00:36:14,880 --> 00:36:17,720
was talking about, we've seen 
her on there, We've seen her 

656
00:36:18,400 --> 00:36:22,960
walking with, taking pictures 
with big artists. 

657
00:36:22,960 --> 00:36:25,360
We just marketing is really just
putting, and we've had to talk 

658
00:36:25,360 --> 00:36:29,280
about this in my previous 
episode, just putting whatever 

659
00:36:29,280 --> 00:36:31,680
it is in front of your face so 
that you pay attention to it. 

660
00:36:32,400 --> 00:36:35,600
So it really depends on 
marketing to the international 

661
00:36:35,600 --> 00:36:39,360
audience means you start 
associating that artist with 

662
00:36:40,040 --> 00:36:44,040
international acts and in 
international spaces, 

663
00:36:44,040 --> 00:36:47,800
international shows, 
international being features on 

664
00:36:47,800 --> 00:36:51,280
songs and all that business, 
it's all part of the package. 

665
00:36:51,280 --> 00:36:53,560
But then marketing usually is a 
thing on its own. 

666
00:36:54,160 --> 00:36:56,800
So yeah, I don't know if you 
have anything to add on that. 

667
00:36:58,800 --> 00:37:01,360
Yeah. 
So do we have that right now? 

668
00:37:01,600 --> 00:37:04,480
Everything that we've just 
talked about do we as a country 

669
00:37:04,480 --> 00:37:06,440
have? 
We have elements of it. 

670
00:37:06,440 --> 00:37:08,760
I don't think we have it fully. 
I don't think we have an artist.

671
00:37:08,760 --> 00:37:14,600
I don't think we have an artist 
who you can tell is like, that's

672
00:37:14,600 --> 00:37:16,480
the goal, to be an international
artist. 

673
00:37:16,480 --> 00:37:19,320
Like Bien said, he's just a lot 
of artists here. 

674
00:37:19,320 --> 00:37:21,480
Listen, I'm just trying to make 
music though. 

675
00:37:21,480 --> 00:37:24,120
I'm. 
Just, but I think bien is the 

676
00:37:24,120 --> 00:37:25,840
closest. 
Yeah, yeah, yeah, yeah. 

677
00:37:25,840 --> 00:37:27,760
He's the closest, his own 
running the farthest away from 

678
00:37:27,760 --> 00:37:32,160
it. 
But we have artists who we see 

679
00:37:32,720 --> 00:37:37,840
are they could be right. 
They have the sound. 

680
00:37:38,000 --> 00:37:40,840
They have there's there's 
artists with different elements.

681
00:37:40,880 --> 00:37:43,320
It's it's a it's there's, it's 
like bingo. 

682
00:37:43,320 --> 00:37:47,000
Like we don't have the whole 
bingo bingo card. 

683
00:37:47,400 --> 00:37:50,000
Yeah, out, Yeah. 
But we do have we do have some 

684
00:37:50,000 --> 00:37:53,000
of them. 
It just takes it takes and of 

685
00:37:53,000 --> 00:37:55,560
course, now it's going to take a
lot of people with teams just 

686
00:37:55,680 --> 00:37:57,880
curating your team. 
Well, we recently saw what's 

687
00:37:57,880 --> 00:37:59,440
what's the brother's name? 
What's the brother's name? 

688
00:37:59,440 --> 00:38:01,280
What's the brother's name? 
He just left sole generation. 

689
00:38:01,440 --> 00:38:04,560
I'm blanket and very listen to 
some very trying to take on a 

690
00:38:05,040 --> 00:38:07,880
more a team that looks like they
could be pushing for an 

691
00:38:07,880 --> 00:38:11,320
international, you know, so it 
takes that like being 

692
00:38:11,560 --> 00:38:14,680
intentional about pushing. 
Which sparks the question like 

693
00:38:14,960 --> 00:38:20,320
to be an international artist, 
do you also need international 

694
00:38:21,320 --> 00:38:23,320
like artist? 
Management. 

695
00:38:23,440 --> 00:38:27,320
Services like from, yeah, 
whether it's management, whether

696
00:38:27,320 --> 00:38:30,320
it's distribution, whether it's 
PR. 

697
00:38:30,320 --> 00:38:32,120
Distribution would be huge. 
You kind of do. 

698
00:38:32,280 --> 00:38:35,120
For the music, right, Yeah, you 
need to be distribution would 

699
00:38:35,120 --> 00:38:36,240
be. 
I think you kind of do. 

700
00:38:36,520 --> 00:38:38,840
You do No for sure. 
Because you have to be talking. 

701
00:38:39,800 --> 00:38:42,040
Because even if it's just plain,
if you just talk about something

702
00:38:42,040 --> 00:38:46,080
as simple as playlisting, like 
the the playlisters who are 

703
00:38:46,080 --> 00:38:49,640
based out in America or in 
Europe, like you have to have 

704
00:38:49,640 --> 00:38:53,400
somebody on the ground to kind 
of tell them, yo, by the way, we

705
00:38:53,400 --> 00:38:56,320
have this artist who's dropping.
Maybe you want to put them on 

706
00:38:56,320 --> 00:38:59,680
your playlist over here. 
So you do need international 

707
00:38:59,680 --> 00:39:01,800
like. 
Distribution. 

708
00:39:01,800 --> 00:39:07,440
You need a team that's that's 
purposefully thinking about 

709
00:39:07,440 --> 00:39:09,560
putting you in an International 
Space. 

710
00:39:10,920 --> 00:39:12,800
And they don't have to be 
international people, of course,

711
00:39:12,800 --> 00:39:14,120
you don't have to go and grab 
people from there. 

712
00:39:14,120 --> 00:39:16,960
It's just whoever you have has 
to have that mindset of, OK, 

713
00:39:17,040 --> 00:39:18,520
we're trying to push this 
artist. 

714
00:39:18,640 --> 00:39:20,440
I mean our borders kind of 
thing. 

715
00:39:21,800 --> 00:39:25,880
And that's why for me, I say 
Zinnia is on the way to being 

716
00:39:25,880 --> 00:39:29,720
that because obviously even if 
you see the way that they move, 

717
00:39:29,840 --> 00:39:32,920
like her manager isn't really 
based in Kenya. 

718
00:39:33,440 --> 00:39:39,000
So like they are, it's it's 
really kind of hard to like 

719
00:39:39,000 --> 00:39:42,720
scale up to that level if that's
your goal, if you're like 

720
00:39:42,720 --> 00:39:47,680
primarily just very hyper local.
But that that that being said, I

721
00:39:47,680 --> 00:39:50,360
don't think being an 
international artist is the the 

722
00:39:50,720 --> 00:39:53,000
end. 
No, it it's not, it's not a 

723
00:39:53,000 --> 00:39:54,920
industry. 
It's not, it's a type of 

724
00:39:54,920 --> 00:39:56,360
success. 
It's not the only type of 

725
00:39:56,360 --> 00:39:58,160
success, right? 
You can be successful as a 

726
00:39:58,160 --> 00:39:58,880
local. 
Exactly. 

727
00:39:58,880 --> 00:40:01,560
It's a type of success. 
Yeah, exactly. 

728
00:40:01,680 --> 00:40:04,480
And for a lot of people, they're
absolutely fine with that. 

729
00:40:04,480 --> 00:40:06,920
And by the way, there's 
absolutely nothing wrong with 

730
00:40:06,920 --> 00:40:08,400
like, no? 
I mean, there's people who have 

731
00:40:08,560 --> 00:40:15,080
great careers who have not seen 
a show in wherever so. 

732
00:40:15,240 --> 00:40:17,720
Exactly. 
Interesting. 

733
00:40:18,760 --> 00:40:23,440
Yeah, well, what a conversation.
Yeah, the. 

734
00:40:24,600 --> 00:40:26,040
Where else? 
Where else? 

735
00:40:26,200 --> 00:40:28,200
Where else would you get such 
deep dives? 

736
00:40:29,960 --> 00:40:33,040
Nowhere else. 
Nowhere else can you get such 

737
00:40:33,200 --> 00:40:37,760
succinct, poignant and meaning. 
Poignant. 

738
00:40:37,800 --> 00:40:40,280
Conversations. 
I don't know why that. 

739
00:40:40,280 --> 00:40:42,480
Word. 
Just this is a weird word to me.

740
00:40:42,480 --> 00:40:45,840
Poignant. 
Poignant, I know. 

741
00:40:47,320 --> 00:40:50,280
I guess there wasn't really much
happening on the news. 

742
00:40:50,280 --> 00:40:52,840
Unless you want to jump jump 
into who, who had a baby with 

743
00:40:52,840 --> 00:40:54,400
who, and who broke up with you. 
Would you like to? 

744
00:40:54,600 --> 00:40:56,120
Would you like to know about 
that alpham? 

745
00:40:56,360 --> 00:40:58,560
Because boy, do I have some news
for you. 

746
00:40:58,920 --> 00:41:00,360
No thanks. 
Oh, I'm good. 

747
00:41:00,360 --> 00:41:01,800
Did you see Dave Chappelle was 
in Kenya? 

748
00:41:01,800 --> 00:41:04,320
Talk about new music. 
I did. 

749
00:41:04,360 --> 00:41:07,400
I did. 
That was that was the most quiet

750
00:41:07,400 --> 00:41:11,400
entry I've ever had. 
Is he has the? 

751
00:41:11,400 --> 00:41:14,400
Show No, but that's his MO. 
When it did. 

752
00:41:14,440 --> 00:41:17,120
Yeah, it did. 
It happened when I when I heard 

753
00:41:17,120 --> 00:41:20,120
it was happening, I had no doubt
it was happening because I had 

754
00:41:20,120 --> 00:41:22,520
some people like when the news 
broke, I had some people were 

755
00:41:22,520 --> 00:41:23,960
like, Nah, this this, this is 
Camille. 

756
00:41:23,960 --> 00:41:27,120
I was like, Nah, this is for 
like, because that's how Dave 

757
00:41:27,160 --> 00:41:29,160
Chappelle moves. 
He likes to do random things 

758
00:41:29,160 --> 00:41:30,360
like this. 
And I was like, this is it 

759
00:41:31,000 --> 00:41:35,000
perfectly in his in his like 
lexicon or whatever? 

760
00:41:36,160 --> 00:41:38,600
It's dope. 
There's no recorded recorded 

761
00:41:38,600 --> 00:41:39,760
footage. 
I do like that. 

762
00:41:40,280 --> 00:41:42,680
Come to my show and listen to me
and that's fine. 

763
00:41:42,680 --> 00:41:47,400
Bring out your phone please. 
Exactly so that's how it should 

764
00:41:47,400 --> 00:41:49,280
be. 
So I can't wait to see this. 

765
00:41:49,400 --> 00:41:52,120
If the if there's going to be a 
special and like they include 

766
00:41:52,120 --> 00:41:55,240
the footage from that, I can't 
wait to see it, but like it's 

767
00:41:55,240 --> 00:41:56,360
dope. 
I like it. 

768
00:41:57,360 --> 00:41:59,720
Shout out to shout out to Mr. 
Dave Chappelle. 

769
00:42:00,200 --> 00:42:03,120
Mr. Dave Chappelle Yeah, man, do
we get into. 

770
00:42:03,120 --> 00:42:05,120
Music. 
New music, Sam. 

771
00:42:05,680 --> 00:42:10,880
Yeah, maybe I can go first. 
I was thinking, Oh yeah, I need 

772
00:42:10,880 --> 00:42:13,560
to shout out this project 
because I forgot to shout it out

773
00:42:13,560 --> 00:42:17,200
last week. 
This is his Streets, which is an

774
00:42:17,200 --> 00:42:21,960
album by Chevy, Kev and Giru, so
shout out to them for their 

775
00:42:21,960 --> 00:42:26,120
release one. 
Also shout in the same realm 

776
00:42:26,840 --> 00:42:30,000
Lucorito released Agent Mugumbe 
3. 

777
00:42:31,240 --> 00:42:33,040
Shout out to Lucorito. 
Dangerous. 

778
00:42:33,120 --> 00:42:34,840
Dangerous to That was an 
instrumental. 

779
00:42:35,920 --> 00:42:37,040
Yeah. 
Instrumental. 

780
00:42:37,640 --> 00:42:42,440
You'd know him most people would
know his yeah, most people would

781
00:42:42,440 --> 00:42:46,960
know his work from Maya Molo. 
He works a lot with Maya Molo. 

782
00:42:46,960 --> 00:42:51,560
So if you listen to the if you 
listen to the to to her music, 

783
00:42:51,560 --> 00:42:53,760
you you've definitely had his 
production. 

784
00:42:55,560 --> 00:42:59,520
So new music, Maya my paradise 
by Karoon. 

785
00:42:59,520 --> 00:43:02,880
So she she's going to release 
like a a full length project 

786
00:43:03,640 --> 00:43:09,040
with hook and GR exclamation 
point. 

787
00:43:09,960 --> 00:43:12,560
So my paradise is one song on 
there. 

788
00:43:13,040 --> 00:43:16,680
So shout out to them. 
There were skies have cleared by

789
00:43:16,680 --> 00:43:21,560
M Rumbi and Leah April. 
So that came out. 

790
00:43:21,800 --> 00:43:24,320
M Rumbi was doing his thing as 
always. 

791
00:43:25,240 --> 00:43:30,320
There was a Virgin Denim by 
Turunesh Karoon and Mao from 

792
00:43:30,320 --> 00:43:33,120
Nowhere. 
Shout out to them. 

793
00:43:33,120 --> 00:43:36,760
Very experimental shack, 
especially with the vocals and 

794
00:43:36,760 --> 00:43:38,640
everything. 
Like I was like whoa, this is a 

795
00:43:39,160 --> 00:43:47,640
this is an experience. 
There was there was Ushawai by 

796
00:43:47,640 --> 00:43:52,280
Mejia. 
His storytelling as always is on

797
00:43:52,360 --> 00:43:57,120
par with what it's always been. 
And he's always like, he always 

798
00:43:57,120 --> 00:44:04,320
has a tendency to make bangers. 
Do you think Major needs to kind

799
00:44:04,320 --> 00:44:08,360
of like, because I feel like 
he's released a bunch of music 

800
00:44:08,360 --> 00:44:11,760
that sounds it's very major, 
like, do you think he needs to 

801
00:44:11,760 --> 00:44:14,640
do anything differently or 
should he just like, because 

802
00:44:14,640 --> 00:44:17,600
what he does works and it works 
very well? 

803
00:44:18,400 --> 00:44:20,840
It's yeah. 
I mean, that's a question. 

804
00:44:20,840 --> 00:44:23,800
Me as a producer, for me, if I 
was, if I was sending him beats,

805
00:44:23,800 --> 00:44:25,800
I'd try and send him something 
different. 

806
00:44:25,800 --> 00:44:27,800
Sound like the old Caliph 
records? 

807
00:44:27,920 --> 00:44:28,920
Yeah, like the old. 
No. 

808
00:44:28,920 --> 00:44:31,040
I'd like to go back. 
You want to go backwards. 

809
00:44:31,040 --> 00:44:34,840
Like sound to the yeah to the. 
Old are you just trying to add, 

810
00:44:34,840 --> 00:44:36,320
because this is like an ad for 
Affirm. 

811
00:44:36,320 --> 00:44:40,400
This was like an Affirm ad. 
It's like an Affirm ad. 

812
00:44:40,560 --> 00:44:42,920
You're not slick. 
You're not slick. 

813
00:44:42,920 --> 00:44:45,280
I can see what you're doing like
about Do you think? 

814
00:44:45,400 --> 00:44:48,520
Do you think he needs to get on 
old Caliph beats after the past 

815
00:44:48,520 --> 00:44:49,920
three podcasts? 
I'm joking though. 

816
00:44:51,880 --> 00:44:54,600
No, but seriously, do you? 
I feel like you feel the same 

817
00:44:54,600 --> 00:44:57,080
way. 
Maybe he needs, I don't know. 

818
00:44:57,200 --> 00:44:59,440
I would have to figure out what 
his goal is. 

819
00:44:59,600 --> 00:45:02,320
Yeah, because his music does 
sound very similar in terms of 

820
00:45:02,480 --> 00:45:04,520
subject matter and just how he 
presented. 

821
00:45:04,520 --> 00:45:10,080
Like he doesn't really step out 
of the circle, which a lot of 

822
00:45:10,080 --> 00:45:12,880
people love him for, but he 
doesn't really step out of that 

823
00:45:12,880 --> 00:45:16,520
room to do other things. 
It'll be interesting seeing him 

824
00:45:16,520 --> 00:45:20,480
and I don't know what he would 
jump on next, but it'd be 

825
00:45:20,480 --> 00:45:22,760
interesting seeing him maybe 
collaborate. 

826
00:45:22,840 --> 00:45:24,640
Maybe you could start 
collaborating with different 

827
00:45:24,680 --> 00:45:27,560
artists on different types of 
sounds and see what's like 

828
00:45:27,560 --> 00:45:30,360
comfortable and then do that. 
But maybe he's very, again, he 

829
00:45:30,360 --> 00:45:32,640
could be just comfortable doing 
major and there's nothing we can

830
00:45:32,640 --> 00:45:37,560
say about it, right? 
Usha Wai is major, yeah. 

831
00:45:38,520 --> 00:45:40,280
Usha, why? 
Usha, why? 

832
00:45:40,280 --> 00:45:44,080
Why? 
Then there was, I listened to, 

833
00:45:44,080 --> 00:45:46,560
I'm just going to shout out two 
more songs that I listened to. 

834
00:45:46,880 --> 00:45:50,240
There was music. 
No, no, before I even go to 

835
00:45:50,240 --> 00:45:52,440
that, there was Joy Candy by 
Groovy Joe. 

836
00:45:53,240 --> 00:45:57,080
I really like that song. 
Shout out to Groovy. 

837
00:45:57,080 --> 00:46:03,840
Groovy has bars for days. 
And yeah, shout out to everyone 

838
00:46:03,840 --> 00:46:09,000
at ADF and keep it pale. 
So shout out to Groovy man, Joy 

839
00:46:09,000 --> 00:46:13,640
Candy. 
And then I guess the thing I 

840
00:46:13,640 --> 00:46:21,280
listened to last was music to 
Step 2 by Mr. Cap Carpenter. 

841
00:46:21,640 --> 00:46:24,680
It was Cap Cap move like metro 
he booming. 

842
00:46:25,120 --> 00:46:29,320
What else is he known as, Sam? 
Do you know any other monikers 

843
00:46:29,360 --> 00:46:30,800
for Cap? 
Anyway, someone knows that as 

844
00:46:30,840 --> 00:46:41,520
Mike Michael, Mike Mikey, Mikey.
So shout out to to cap he he 

845
00:46:41,520 --> 00:46:44,800
released music to Step 2 music 
to Step 2. 

846
00:46:45,600 --> 00:46:50,280
This is the second project from 
this like what do you call it? 

847
00:46:50,600 --> 00:46:54,880
What do you what do you call it 
an edition? 

848
00:46:54,880 --> 00:46:58,320
No second edition of his. 
What do you call it when 

849
00:46:58,320 --> 00:47:01,440
somebody does has like a bunch 
of projects that follow the same

850
00:47:01,440 --> 00:47:02,920
theme? 
Sequel. 

851
00:47:04,320 --> 00:47:05,520
Do we call them sequels and. 
Music. 

852
00:47:05,720 --> 00:47:07,640
Well, it's the sequel. 
Is it like a franchise? 

853
00:47:07,960 --> 00:47:10,400
I don't know. 
Anyway, yeah, this is the sequel

854
00:47:10,400 --> 00:47:17,520
to the first one, so it has five
songs, all very, very short. 

855
00:47:18,240 --> 00:47:21,840
The longest song here is one 
minute, 49 seconds. 

856
00:47:22,360 --> 00:47:23,440
I love it. 
I love. 

857
00:47:23,440 --> 00:47:27,440
It that's your thing. 
Inject that into my soul, inject

858
00:47:27,440 --> 00:47:30,480
that into my veins and love 
short songs. 

859
00:47:30,480 --> 00:47:32,520
I, because I have a really short
attention span, do. 

860
00:47:33,120 --> 00:47:35,960
You be repeating them because 
then it still becomes a long 

861
00:47:35,960 --> 00:47:38,880
song. 
But that's the thing though, 

862
00:47:38,880 --> 00:47:41,040
yeah, you repeat it because it's
fire. 

863
00:47:41,280 --> 00:47:44,240
Do you know what I mean? 
So it has such, it really has 

864
00:47:44,240 --> 00:47:47,440
such dope replay. 
Value I still feel like give me 

865
00:47:47,440 --> 00:47:50,360
give me a list more like some of
the songs I listened to it and 

866
00:47:50,520 --> 00:47:52,720
what did you see? 
It was fading out. 

867
00:47:52,720 --> 00:47:57,200
I'm like, bro, I've not even 
gotten into please, but hey bro,

868
00:47:57,200 --> 00:47:59,560
it's it's it's what's. 
Going on though Pink Patras was 

869
00:47:59,560 --> 00:48:04,320
in the Pink Patras was in the 
news recently because she said 

870
00:48:06,080 --> 00:48:09,240
she only makes songs that are 
like 2 minutes and she was like 

871
00:48:09,240 --> 00:48:11,960
a song does not need a bridge 
and she. 

872
00:48:11,960 --> 00:48:13,880
She was absolutely my. 
I saw that. 

873
00:48:13,880 --> 00:48:17,440
Yeah, she was dragged. 
On, on, on the timeline. 

874
00:48:18,160 --> 00:48:21,040
And Mia was there like, listen, 
have you ever like, seen 

875
00:48:21,040 --> 00:48:23,040
somebody express? 
Exactly. 

876
00:48:23,080 --> 00:48:23,880
What? 
Yeah, yeah, yeah. 

877
00:48:24,080 --> 00:48:26,920
What, you think and get flamed 
and now you have to just sit 

878
00:48:26,920 --> 00:48:30,720
there in silence and see them? 
You're like oh man. 

879
00:48:30,720 --> 00:48:34,760
But I I second that though like 
my views too. 

880
00:48:35,080 --> 00:48:38,080
I was like, yeah, but like, I 
couldn't even say anything. 

881
00:48:38,280 --> 00:48:39,360
I I just. 
Had to you should have like I 

882
00:48:39,440 --> 00:48:40,480
thought you should. 
I thought you should have been 

883
00:48:40,480 --> 00:48:43,600
bored and gone like hey, hey, 
hey, guys, leave her alone. 

884
00:48:43,760 --> 00:48:46,080
Don't you know this girl is 
she's your you should have done 

885
00:48:46,080 --> 00:48:47,480
a little bit. 
You're just cowering. 

886
00:48:47,680 --> 00:48:49,720
Disappointed in you, man. 
Disappointed. 

887
00:48:49,760 --> 00:48:53,280
Anyway, so anyway, so back to 
cap. 

888
00:48:53,760 --> 00:48:58,080
So this project features Jovi 
Jove, Gashu, Gaza Hotti, Vardi, 

889
00:48:58,720 --> 00:49:03,040
so Ali Pappy and a combo as well
as I'll busy. 

890
00:49:03,040 --> 00:49:06,200
I really like this. 
This is my focus like project of

891
00:49:06,200 --> 00:49:08,600
the week. 
I really gave this a dope 

892
00:49:08,600 --> 00:49:11,440
lesson. 
It's what you expect from Cap 

893
00:49:11,640 --> 00:49:13,560
starting with the strings in the
beginning. 

894
00:49:13,720 --> 00:49:17,760
Like you can see bro, like Sam 
said he's found contact. 

895
00:49:17,760 --> 00:49:19,400
Yo, don't, yo, don't put me on 
blast like that. 

896
00:49:19,440 --> 00:49:21,960
I think it's about. 
Contact, yeah, don't put me on 

897
00:49:21,960 --> 00:49:22,800
blast like that. 
That's. 

898
00:49:22,800 --> 00:49:24,560
Play. 
No, no, that's the playground 

899
00:49:24,560 --> 00:49:25,520
from you. 
Don't do that. 

900
00:49:26,280 --> 00:49:28,320
I didn't say hey those, I didn't
say that. 

901
00:49:28,560 --> 00:49:29,800
OK, now that's a lie. 
I did. 

902
00:49:29,840 --> 00:49:31,520
I did say that. 
Profound. 

903
00:49:31,520 --> 00:49:34,560
Contacts But yeah, like you can 
see Cap is actually like trying 

904
00:49:34,600 --> 00:49:37,720
to, it's trying, it's trying to 
progress and then obviously 

905
00:49:37,720 --> 00:49:39,960
every song makes it to the next 
song. 

906
00:49:39,960 --> 00:49:41,920
I love that. 
No, it's not shade. 

907
00:49:41,920 --> 00:49:44,400
It's not shade. 
It's just because we understand 

908
00:49:44,400 --> 00:49:46,000
what's happening because we are 
producers as well. 

909
00:49:47,640 --> 00:49:50,400
The drums are hitting well, but 
the biggest thing for me that I 

910
00:49:50,400 --> 00:49:55,280
noticed is his mixing in terms 
of like the vocals is levelling 

911
00:49:55,280 --> 00:50:00,200
up at a immense pace. 
So like, listen, I don't know 

912
00:50:00,200 --> 00:50:04,280
what's going to stop this kid, 
but like the only thing that's 

913
00:50:04,280 --> 00:50:08,040
going to stop his progression is
in his is himself, because like 

914
00:50:08,080 --> 00:50:12,200
honestly, if he keeps on putting
out projects like this man, he's

915
00:50:12,480 --> 00:50:16,000
I don't know, I think his 
progression is just going to be 

916
00:50:16,000 --> 00:50:17,960
insane. 
So shout out to that. 

917
00:50:18,320 --> 00:50:22,960
That's all I listen to this we. 
Yep, I just mentioned a couple 

918
00:50:22,960 --> 00:50:27,560
more I listen to. 
It's a track by a kid called 

919
00:50:27,560 --> 00:50:31,240
Billy Kevin called Brother 2 
Freestyle, which is interesting.

920
00:50:31,240 --> 00:50:33,760
I'm I guess he's he's just he's 
a budding artist and he's a 

921
00:50:33,760 --> 00:50:35,640
rapper. 
It was interesting to listen to.

922
00:50:35,720 --> 00:50:39,160
I like listening to rappers who 
are coming up and just seeing 

923
00:50:39,280 --> 00:50:42,280
when you listen to rappers with 
hunger and they still want to 

924
00:50:42,280 --> 00:50:44,000
prove themselves. 
It's just fresh. 

925
00:50:44,000 --> 00:50:47,960
It's it's nice like a lemon. 
It's like a lemon squeeze over a

926
00:50:47,960 --> 00:50:54,280
fish finger. 
You heard it here first. 

927
00:50:54,600 --> 00:50:58,000
It's a lemon squeeze over a fish
finger. 

928
00:50:58,000 --> 00:51:00,920
Finger Yeah. 
So anyway, it's it's it's that 

929
00:51:00,920 --> 00:51:02,480
was cool. 
What else? 

930
00:51:02,840 --> 00:51:04,600
Maybe not much. 
I was King Kaka and Keepsang 

931
00:51:04,600 --> 00:51:06,000
dropped the song called Chirrup.
That was cool. 

932
00:51:07,480 --> 00:51:08,400
I don't know if you mentioned 
it. 

933
00:51:08,520 --> 00:51:12,640
Trio Mio Furthermore and 0 
Sufuri dropped Rangua. 

934
00:51:12,640 --> 00:51:17,040
It was interesting to listen to 
that from the trio. 

935
00:51:18,040 --> 00:51:19,960
The trio including Trio Mio. 
Look what I did. 

936
00:51:20,440 --> 00:51:22,560
Pumoja sounds stage up in music,
so that was cool. 

937
00:51:22,640 --> 00:51:27,200
I always love listening to that.
Bridget Blue released a song 

938
00:51:27,200 --> 00:51:29,640
called Weapon. 
That was interesting. 

939
00:51:29,760 --> 00:51:30,960
Bridget, it was interesting. 
I don't know. 

940
00:51:31,400 --> 00:51:32,840
I don't know whether I should 
put it maybe. 

941
00:51:33,520 --> 00:51:36,160
But then she had a song drop in 
Yashinsky that they took down. 

942
00:51:36,320 --> 00:51:38,400
I don't know what the deal with 
that because now she's releasing

943
00:51:38,400 --> 00:51:40,360
other music and she hasn't 
released that one even though it

944
00:51:40,360 --> 00:51:42,480
released a couple of times. 
So I don't know what's happening

945
00:51:42,480 --> 00:51:46,560
there. 
The case of the lost song, yes, 

946
00:51:47,040 --> 00:51:52,360
but that was that the the song I
would want to play and highlight

947
00:51:52,720 --> 00:51:55,040
because again I went for a show.
Martin Gesser. 

948
00:51:55,040 --> 00:51:58,400
Martin Gesser is incredible man.
His his voice is just very, it 

949
00:51:58,400 --> 00:52:01,560
sounds very mature, just how he 
presented. 

950
00:52:01,560 --> 00:52:05,040
It's really cool. 
He reads a song called Muse now.

951
00:52:05,040 --> 00:52:10,440
Muse was the song he performed 
when Colours was here, but he I 

952
00:52:10,440 --> 00:52:12,480
guess we have the studio version
now. 

953
00:52:12,480 --> 00:52:15,880
So it's very incredible, man. 
It's very it's acoustic. 

954
00:52:16,160 --> 00:52:23,320
The guitars are on point, the 
mixing is great, songwriting his

955
00:52:23,320 --> 00:52:25,240
presentation, it was just it's a
really good song. 

956
00:52:25,240 --> 00:52:29,720
So I just want to highlight that
and play that for y'all. 

957
00:52:29,720 --> 00:52:36,960
If AFAM would allow. 
What do you mean if I would 

958
00:52:36,960 --> 00:52:38,960
allow it so I'm not there? 
What? 

959
00:52:39,040 --> 00:52:40,800
I want you to say no so that we 
can, we can. 

960
00:52:40,800 --> 00:52:43,320
That makes yeah, yeah, yeah. 
That makes that no, no, that 

961
00:52:43,320 --> 00:52:46,360
makes me sound like a tyrant, 
like nothing moves and nothing. 

962
00:52:46,360 --> 00:52:48,280
Moves, yeah, that's how this 
podcast is run. 

963
00:52:48,280 --> 00:52:49,360
I don't know if you guys can 
hear it. 

964
00:52:49,360 --> 00:52:50,960
That's now I'm kidding. 
Let's let's not do let's not 

965
00:52:50,960 --> 00:52:52,800
start that narrative because you
know we start narratives. 

966
00:52:52,800 --> 00:52:54,400
People just get running 
narratives now. 

967
00:52:54,640 --> 00:52:57,120
Look at the narrative, look at 
the narrative. 

968
00:52:57,120 --> 00:52:59,440
And somebody is going to, 
somebody is going to like, 

969
00:52:59,440 --> 00:53:00,640
listen. 
To actually, then they're like, 

970
00:53:00,640 --> 00:53:03,160
oh, wait, yeah, actually hear 
it, You know, because, yeah, 

971
00:53:03,160 --> 00:53:06,640
even how Affirm speaks and how 
no, guys, you're wrong, you're 

972
00:53:06,640 --> 00:53:07,200
wrong. 
This is. 

973
00:53:07,480 --> 00:53:14,440
Anyway, this is Muse by the 
talented Matt Gesser. 

974
00:53:32,240 --> 00:53:36,840
News. 
There's something different in 

975
00:53:36,840 --> 00:53:41,800
the news. 
There's something different in 

976
00:53:41,800 --> 00:53:54,080
the air. 
Barely letting us go, Muse. 

977
00:53:54,600 --> 00:53:57,640
There's something different in 
the water. 

978
00:53:57,760 --> 00:54:02,720
The water body swimming and 
irrigating Car. 

979
00:54:04,680 --> 00:54:15,880
Car now barely letting us go. 
If this is all we have together,

980
00:54:17,040 --> 00:54:26,520
I hope what we had is enough. 
La La La, La, La, La, La, La, 

981
00:54:26,520 --> 00:54:48,520
La, La, La, La, La, La La, La, 
La, La, La, La, La, La, La, La 

982
00:54:57,640 --> 00:55:02,400
La, La, La, La, La, La, La, La 
La. 

983
00:55:04,640 --> 00:55:08,520
Locked in your tower, kept in 
your key. 

984
00:55:09,520 --> 00:55:14,840
You let your head down for me. 
Let your head down. 

985
00:55:14,840 --> 00:55:20,800
There's something tragic in the 
water, the water body swimming 

986
00:55:20,800 --> 00:55:29,320
in, irrigating God. 
You let your hair down for me. 

987
00:55:34,160 --> 00:55:39,920
All we have together, OK? 
I hope what we had is enough. 

988
00:55:42,080 --> 00:56:14,760
I hope what we had is enough. 
None, 

989
00:56:26,000 --> 00:56:30,000
It's 2:00 AM and I'm very 
pretty. 

990
00:56:36,080 --> 00:56:40,600
It's 3:00 AM. 
I'm searching for meaning. 

991
00:56:46,000 --> 00:56:51,480
It's 4:00 AM. 
I'm wondering where to sleep is.

992
00:56:55,960 --> 00:57:01,440
It's 1:00 AM. 
I'm definitely leaving you 

993
00:57:01,480 --> 00:57:20,360
again. 
News. 

994
00:57:22,360 --> 00:57:25,600
There's something different in 
the news. 

995
00:57:26,960 --> 00:57:33,360
There's something different in 
the air. 

996
00:58:11,360 --> 00:58:13,800
That it was Muse by Martin 
Gessa. 

997
00:58:13,800 --> 00:58:16,680
Lovely, lovely, lovely sounds. 
Shout out to match man. 

998
00:58:16,720 --> 00:58:19,040
He's doing good music and I 
really match is the other artist

999
00:58:19,040 --> 00:58:21,200
who I think would really go 
international if if he gets like

1000
00:58:21,200 --> 00:58:23,120
the right team, because he's 
he's incredible man. 

1001
00:58:23,280 --> 00:58:25,080
He's incredible. 
So shout out to him. 

1002
00:58:25,280 --> 00:58:25,880
Shout. 
Out to him. 

1003
00:58:26,560 --> 00:58:32,440
Episode 70. 
Yo 9 down the can bro, we're 

1004
00:58:32,440 --> 00:58:35,120
really zooming. 
We zoomed through the. 70 can. 

1005
00:58:35,120 --> 00:58:38,240
That's for sure. 
Man, I can't believe when I 

1006
00:58:38,240 --> 00:58:40,680
can't believe. 
We are in the 80s already but 

1007
00:58:40,960 --> 00:58:42,760
shout out to you guys for 
sticking with us. 

1008
00:58:42,800 --> 00:58:45,480
Back to the Future. 
If you get the reference, we 

1009
00:58:45,480 --> 00:58:50,840
wouldn't. 
I don't mean what? 

1010
00:58:50,840 --> 00:58:53,720
Now if I tried it, so we're you 
can't believe we're in the 80s. 

1011
00:58:53,720 --> 00:58:55,760
The 80s is the future, but the 
80s is also back. 

1012
00:58:55,760 --> 00:58:58,760
It's a, it's a clever pun, but 
now it's not clever because. 

1013
00:58:58,760 --> 00:59:00,600
Oh, did you say Back to the 
Future? 

1014
00:59:00,760 --> 00:59:02,400
Oh, I get the reference. 
Never mind. 

1015
00:59:04,000 --> 00:59:06,000
Was being slow. 
Guys, I'm sorry. 

1016
00:59:06,200 --> 00:59:08,480
I'm so sorry for being a slowpo.
Yeah. 

1017
00:59:10,000 --> 00:59:13,680
I just want to say thank you for
listening to this podcast and 

1018
00:59:13,680 --> 00:59:15,840
supporting us. 
We wouldn't be doing this if it 

1019
00:59:15,840 --> 00:59:22,120
wasn't for y'all. 
In keeping with my tradition, I 

1020
00:59:22,120 --> 00:59:26,240
want to just remind you guys, 
the three CS man, always be 

1021
00:59:26,240 --> 00:59:30,600
confident in your work because 
confidence is everything. 

1022
00:59:30,600 --> 00:59:35,680
You can be confident and just 
see all the doors open for you. 

1023
00:59:35,680 --> 00:59:41,000
So shout out to confidence and 
then consistency. 

1024
00:59:41,760 --> 00:59:45,000
You have to be consistent, you 
have to be releasing on a 

1025
00:59:45,000 --> 00:59:48,360
consistent basis. 
People have to be seeing you 

1026
00:59:48,360 --> 00:59:50,760
consistently. 
It's just the way the music 

1027
00:59:50,760 --> 00:59:53,920
industry is today because 
there's so much going on. 

1028
00:59:54,160 --> 00:59:55,880
So much if. 
You decide to stay in the 

1029
00:59:55,960 --> 00:59:59,040
shadows. 
You will be forgotten. 

1030
00:59:59,040 --> 01:00:01,840
I can tell you for a fact, you 
will be forgotten. 

1031
01:00:02,320 --> 01:00:06,720
And lastly, your craft. 
Work on your craft every single 

1032
01:00:06,720 --> 01:00:10,240
day. 
Just build your craft. 

1033
01:00:10,240 --> 01:00:16,280
Just always strive to improve. 
You know, like increment, small 

1034
01:00:16,280 --> 01:00:21,800
incremental, like improvements 
are so clutch in this industry 

1035
01:00:22,040 --> 01:00:26,120
and they'll take you a far, 
they'll take you a long way, 

1036
01:00:26,280 --> 01:00:28,280
they'll take you a far away. 
What the What am I saying? 

1037
01:00:28,640 --> 01:00:29,560
Anyway, I'm. 
Tired. 

1038
01:00:29,800 --> 01:00:31,360
It's the end of the point. 
That's what you're saying. 

1039
01:00:31,760 --> 01:00:34,160
Yeah, I understand. 
I'm with you, bro. 

1040
01:00:34,160 --> 01:00:36,600
Don't worry. 
Yeah. 

1041
01:00:37,680 --> 01:00:40,200
Oh wait, I just remembered 
something. 

1042
01:00:40,600 --> 01:00:43,120
Go ahead. 
This is your platform. 

1043
01:00:43,120 --> 01:00:45,440
Tell me you watched Lord of the 
Rings. 

1044
01:00:45,480 --> 01:00:46,720
Tell me. 
I was hoping you wouldn't bring 

1045
01:00:46,720 --> 01:00:49,360
it up. 
So that's episode 287017. 

1046
01:00:49,400 --> 01:00:52,160
You didn't? 
No, I, I, I, I thought about 

1047
01:00:52,160 --> 01:00:54,960
watching it then I did not. 
The week flew by. 

1048
01:00:55,520 --> 01:00:57,000
This is me giving all the 
excuses. 

1049
01:00:57,240 --> 01:01:00,760
You've let us all down, Sam. 
You have Sam. 

1050
01:01:01,080 --> 01:01:02,520
You know what? 
I'm not even angry. 

1051
01:01:02,640 --> 01:01:03,320
I'm. 
Just shame on me. 

1052
01:01:03,520 --> 01:01:04,360
Shame on me. 
I know. 

1053
01:01:04,360 --> 01:01:05,760
Shame me. 
Shame me. 

1054
01:01:05,760 --> 01:01:07,440
Please. 
I I agree to be shamed. 

1055
01:01:07,720 --> 01:01:11,200
I procrastinated. 
I procrastinated in watching it 

1056
01:01:11,200 --> 01:01:14,520
because I should have watched it
and maybe I should have listened

1057
01:01:14,520 --> 01:01:18,480
to the words of Abraham Lincoln,
the great philosopher and 

1058
01:01:18,480 --> 01:01:22,320
former. 
I was supposed to get flagrant. 

1059
01:01:22,320 --> 01:01:24,920
Let me not say that the great 
philosopher Abraham Lincoln, he 

1060
01:01:24,920 --> 01:01:28,320
says you, you can't escape the 
responsibility of tomorrow by 

1061
01:01:28,320 --> 01:01:30,680
evading it today. 
And that's what I did the whole 

1062
01:01:30,680 --> 01:01:33,920
week with Lord of the Rings. 
So if you guys do not want to be

1063
01:01:33,920 --> 01:01:37,160
like me, oh, that's so smart, 
Don't procrastinate. 

1064
01:01:37,640 --> 01:01:40,840
Don't escape responsibility. 
Get it done. 

1065
01:01:41,080 --> 01:01:43,160
Do the music. 
Do the like half. 

1066
01:01:43,160 --> 01:01:46,560
I'm saying the three C's. 
Do the three C's now just get it

1067
01:01:46,560 --> 01:01:47,680
done. 
You're not doing much. 

1068
01:01:47,760 --> 01:01:50,160
Get off your phone. 
Hey hey, close TikTok. 

1069
01:01:50,160 --> 01:01:51,640
It won't miss you. 
I promised. 

1070
01:01:52,120 --> 01:01:54,240
Put down the ID, it won't miss 
you. 

1071
01:01:54,240 --> 01:01:56,240
Get to the music. 
You're speaking to me right now.

1072
01:01:57,280 --> 01:01:59,840
Some you're speaking to me. 
Put down, put down. 

1073
01:01:59,840 --> 01:02:02,480
You don't need to refresh 
Twitter every two minutes. 

1074
01:02:02,800 --> 01:02:07,400
You've not missed anything major
and, and people don't be doing 

1075
01:02:07,400 --> 01:02:08,880
anything. 
They just refresh and they don't

1076
01:02:08,880 --> 01:02:10,240
even look. 
Have you noticed that we don't 

1077
01:02:10,240 --> 01:02:12,240
even look at the posts? 
We just bookmark them and then 

1078
01:02:12,480 --> 01:02:15,320
look, we're going to get into it
later because that's what I do. 

1079
01:02:15,440 --> 01:02:17,720
I don't I and I've not gone back
to my bookmarks. 

1080
01:02:17,720 --> 01:02:20,720
OK, no, I I've been looking at 
the I look at the post I. 

1081
01:02:20,720 --> 01:02:25,240
Don't know whether that's better
or worse, but anyways man, it's 

1082
01:02:25,280 --> 01:02:28,280
just get to it. 
Just get to doing the thing and 

1083
01:02:28,280 --> 01:02:31,840
stop waiting for Stop waiting 
for the stars to align before 

1084
01:02:31,840 --> 01:02:36,120
you shine. 
Woo, stop waiting for the stars 

1085
01:02:36,120 --> 01:02:39,280
to align before you shine. 
And with that, we're going to 

1086
01:02:39,280 --> 01:02:47,720
sign out with this was episode 
79 of the podcast and we shall 

1087
01:02:47,720 --> 01:02:50,520
see you guys on episode 80. 
We out.

