1 00:00:00,040 --> 00:00:03,600 Do do do do I from in summer being educational. 2 00:00:41,800 --> 00:00:44,640 What's up? What's going on, everybody? 3 00:00:44,640 --> 00:00:48,480 What is going on? Welcome, Welcome, Carrie Boonie. 4 00:00:48,480 --> 00:00:54,280 Welcome to the 30% Podcast. No, I'm just laughing because 5 00:00:54,280 --> 00:00:56,520 you did multiple octaves. Sorry, Carry. 6 00:00:56,520 --> 00:00:59,800 On oh oh, did I? Yeah, I was just very talented 7 00:00:59,800 --> 00:01:01,640 over here. Welcome to 30% podcast. 8 00:01:01,640 --> 00:01:04,760 I am Sam. I'm here with the goat The 9 00:01:04,760 --> 00:01:07,720 Greatest of All time. Boozy Menierwe. 10 00:01:11,040 --> 00:01:12,800 That that sounds more like an insult than anything. 11 00:01:13,080 --> 00:01:14,760 The girls of all time. Alfa Mephuna. 12 00:01:16,720 --> 00:01:21,600 Yeah, this is what Episode 70 four, Episode 74. 13 00:01:22,240 --> 00:01:24,520 Shout out to everyone who's listening to us Just off. 14 00:01:24,640 --> 00:01:26,040 Like just to stop there. Shout. 15 00:01:26,120 --> 00:01:29,280 Shout out to everyone who is listening to us and shout out to 16 00:01:29,280 --> 00:01:31,240 everyone who's listening to us on Spotify. 17 00:01:31,400 --> 00:01:34,200 Shout out to everyone who's listening to us on Apple Music 18 00:01:34,360 --> 00:01:35,800 Alpha. Do you not, Apple. 19 00:01:35,800 --> 00:01:38,600 Listen, Swahili. I did some research this week 20 00:01:39,440 --> 00:01:41,120 because I was going to freak it. Do you not, Apple. 21 00:01:41,120 --> 00:01:43,080 Listen, Swahili, you get points. I'll buy you. 22 00:01:43,520 --> 00:01:47,240 Isn't it like, too far, huh To something like that? 23 00:01:47,560 --> 00:01:49,840 Just yeah. Shout out to everyone who's 24 00:01:49,840 --> 00:01:51,000 listening. Afram got it right. 25 00:01:51,440 --> 00:01:52,240 Great. Good. 26 00:01:52,280 --> 00:01:53,240 Congratulations. Good job. 27 00:01:53,240 --> 00:01:57,120 What? The fuck fire? 28 00:01:57,120 --> 00:01:59,360 Congratulations, shout out to everyone who's listening to us 29 00:01:59,360 --> 00:02:03,200 on Too Far podcasts, that's not very good. 30 00:02:03,800 --> 00:02:09,440 And on Google Podcast, which by the way I realized is dying 31 00:02:09,440 --> 00:02:11,440 because they're switching over to YouTube Music. 32 00:02:11,440 --> 00:02:14,080 So what you guys could do, if you're listening to us on on the 33 00:02:14,080 --> 00:02:17,360 Google Podcast platform, just hop over to YouTube Music, the 34 00:02:17,360 --> 00:02:20,320 app that they've forced down our throats for the past two years. 35 00:02:20,600 --> 00:02:23,280 Hop over to YouTube Music and just continue from there. 36 00:02:23,280 --> 00:02:25,480 It's just going to all continue from they're just killing the 37 00:02:25,480 --> 00:02:29,240 Google podcast because they want to make a an all in one type 38 00:02:29,240 --> 00:02:32,160 thing where they have YouTube which is very backwards because 39 00:02:32,160 --> 00:02:36,320 everyone moved away from that. Anyway, shout out to you, let's 40 00:02:36,320 --> 00:02:41,840 not make this intro too long. Shout out to our social media. 41 00:02:41,880 --> 00:02:43,680 Shout out to our social media. Shout out to everyone who's 42 00:02:43,680 --> 00:02:46,800 following us. You can find us on social media. 43 00:02:46,800 --> 00:02:50,360 We're on Instagram we're on threads we're on X slash Twitter 44 00:02:51,160 --> 00:02:56,600 and it's just those three it might be on Facebook so and yeah 45 00:02:56,600 --> 00:03:01,360 I said threads and that's the 30% LinkedIn oh and LinkedIn. 46 00:03:01,360 --> 00:03:03,400 So yeah, LinkedIn is very important for linking and 47 00:03:03,400 --> 00:03:07,560 building, as AFAM says. Yeah, so that's the 30% pod. 48 00:03:07,880 --> 00:03:13,440 And if you listen to us on DSPS, YouTube included, it is the 30% 49 00:03:13,440 --> 00:03:16,080 podcast. Yes, thank you. 50 00:03:16,440 --> 00:03:19,560 Share this with whoever who you think, whoever, who, whoever you 51 00:03:19,560 --> 00:03:22,440 think is going to enjoy the content. 52 00:03:22,440 --> 00:03:24,960 Not just content, but then the conversations we're having 53 00:03:25,600 --> 00:03:28,040 people who are interested in Kenyan music and interested in 54 00:03:28,800 --> 00:03:32,240 more than just the surface of Kenyan music. 55 00:03:32,240 --> 00:03:35,800 Like we try to get deep, we try to over brain this. 56 00:03:35,800 --> 00:03:38,040 We're trying to over brain the Kenyan industry. 57 00:03:38,040 --> 00:03:42,960 That's what we're doing now. Yep, that's the intro. 58 00:03:43,240 --> 00:03:47,720 Ava, are you there? I'm still here. 59 00:03:47,720 --> 00:03:52,240 Man, that. Was how's, how's how's things 60 00:03:52,240 --> 00:03:54,800 going over there, man? Don't be too distracted. 61 00:03:55,280 --> 00:03:57,560 Podcast to do. Yeah, pardon. 62 00:03:57,560 --> 00:03:59,280 No, no, no, I said don't be too distracted. 63 00:03:59,280 --> 00:04:01,320 We have a podcast to do. I know, I know. 64 00:04:01,320 --> 00:04:03,560 Your TMS are blowing up because you're just that guy. 65 00:04:03,720 --> 00:04:06,280 What's up? What? 66 00:04:06,880 --> 00:04:09,000 Where did that even come from? I don't know. 67 00:04:09,040 --> 00:04:10,640 I've tried to throw you under the bus for no reason. 68 00:04:10,680 --> 00:04:11,840 Let's go. What's going on? 69 00:04:11,840 --> 00:04:14,520 Yeah, I don't know why Sam is trying to throw me under the 70 00:04:14,520 --> 00:04:16,839 bus, but like, I'm I'm doing fine. 71 00:04:16,839 --> 00:04:20,920 Thank you for asking. My week has been good, comprised 72 00:04:20,959 --> 00:04:25,480 of making a lot of music, mixing and also releasing music. 73 00:04:25,480 --> 00:04:30,280 So as you guys know, I'm out here with Foster Nix and we 74 00:04:30,280 --> 00:04:33,960 released We had a drop that came out last Friday. 75 00:04:34,400 --> 00:04:38,960 It's called Contrast and it has two songs, one being called 76 00:04:38,960 --> 00:04:42,160 Glare and the second one been called Blinds. 77 00:04:42,160 --> 00:04:44,400 We're really, really happy with both of these songs. 78 00:04:44,400 --> 00:04:48,360 So if you guys want to check out some stuff that I worked on with 79 00:04:48,360 --> 00:04:50,880 my boy Foster. Please. 80 00:04:51,040 --> 00:04:56,720 Please just check out please streaming platforms and yeah 81 00:04:56,720 --> 00:04:59,840 man, that's that's been the highlight of my of my week, kind 82 00:04:59,840 --> 00:05:03,120 of just building up to the release. 83 00:05:03,120 --> 00:05:04,800 How about yours, bro? What you've been up to? 84 00:05:05,040 --> 00:05:07,440 That's the wait. Before I get into that, you can 85 00:05:07,440 --> 00:05:09,760 also follow us now us individually on social media. 86 00:05:09,760 --> 00:05:12,360 I know we don't do that, but you should be yes, yes, follow Alfa 87 00:05:12,360 --> 00:05:14,800 Mefuna. Actually under score Alfa Mefuna 88 00:05:14,800 --> 00:05:17,520 on social media and mine is Arre is late to the party. 89 00:05:17,520 --> 00:05:21,680 AA RE is late to the party, if you guys so wish. 90 00:05:24,320 --> 00:05:25,800 Yeah, nice. I like us. 91 00:05:25,840 --> 00:05:28,720 I like us plugging ourselves. Plugging so far this is our 92 00:05:28,800 --> 00:05:29,720 platform. I'm plugging my. 93 00:05:29,720 --> 00:05:31,160 I think I'm going to plug myself. 94 00:05:32,040 --> 00:05:33,920 Dang, what have I been up to this week? 95 00:05:34,440 --> 00:05:37,280 Oh, this week. I have been on a top circuit 96 00:05:37,280 --> 00:05:39,120 mission. I've been working on a couple of 97 00:05:39,800 --> 00:05:43,400 remixes. Can't really say exactly who 98 00:05:43,400 --> 00:05:45,720 they are for or why they are for, but that's what I've been 99 00:05:45,720 --> 00:05:47,800 doing this week. I really enjoy remixing, man. 100 00:05:49,520 --> 00:05:51,600 So that's great. I really, I hope that music 101 00:05:51,600 --> 00:05:54,320 comes out because it's it's it's it's good. 102 00:05:54,400 --> 00:05:57,480 I was doing something different on there, so that was that. 103 00:05:57,520 --> 00:06:05,280 Oh, I hung out with First off, just shout out to Abigail, Diana 104 00:06:05,560 --> 00:06:09,080 and the Ongezza volume podcast, which I'm pretty sure if if 105 00:06:09,080 --> 00:06:12,680 you're in tune with the media space, you should have heard of 106 00:06:12,680 --> 00:06:14,240 it. She's doing really good work 107 00:06:14,240 --> 00:06:15,800 over there. Her podcast really. 108 00:06:16,040 --> 00:06:19,240 I mean, it's a music industry, but it focuses on like the live 109 00:06:19,360 --> 00:06:21,320 side of it, like live events and stuff like that. 110 00:06:21,320 --> 00:06:24,040 She goes, she goes for live events, she's an MC, so that's 111 00:06:24,040 --> 00:06:26,280 her thing. So anyway, I'm saying that say 112 00:06:26,480 --> 00:06:29,120 this week we were chilling. We hung out a little bit. 113 00:06:32,080 --> 00:06:33,320 I don't know. I'm, I'm trying to get, I'm 114 00:06:34,160 --> 00:06:39,200 trying to get, yeah, I'm trying to get, what am I trying to say? 115 00:06:39,200 --> 00:06:40,080 Because I don't say the wrong thing. 116 00:06:40,240 --> 00:06:43,600 I'm trying to get. I'm trying to network, trying to 117 00:06:43,600 --> 00:06:46,960 understand more people in the Kenyan space, Kenyan music 118 00:06:46,960 --> 00:06:50,520 industry and what they're doing. And she's definitely one that's 119 00:06:50,840 --> 00:06:53,280 that's that's like she has some knowledge. 120 00:06:53,400 --> 00:06:56,240 She has some. She's in tune with it also. 121 00:06:56,240 --> 00:06:58,080 So I was like, yo, let's chill, let's link. 122 00:06:58,680 --> 00:07:01,360 And then so we did. That was super cool. 123 00:07:01,360 --> 00:07:05,120 We we we kicked it. We went over to Costa. 124 00:07:05,120 --> 00:07:06,280 Ojuang. Is that his? 125 00:07:06,280 --> 00:07:07,400 That's his name, right? Costa? 126 00:07:07,680 --> 00:07:09,760 No. Yes, Costa. 127 00:07:10,560 --> 00:07:12,760 No, it's you're the one who went there. 128 00:07:13,320 --> 00:07:14,600 What do you mean? Is that his? 129 00:07:14,680 --> 00:07:15,960 Name. Did I get the last name right? 130 00:07:15,960 --> 00:07:17,440 Because I don't want to mess that up. 131 00:07:17,480 --> 00:07:19,200 Yes, it's Ojuang. It's Ojuang. 132 00:07:19,200 --> 00:07:20,320 You're right. OK, cool. 133 00:07:20,760 --> 00:07:23,240 Yeah, thank the Lord. Anyway, we went over to Costa 134 00:07:23,240 --> 00:07:26,000 Ojuang's studio. If if you don't know Costa 135 00:07:26,000 --> 00:07:27,440 Ojuang is that. First of all, he's an incredible 136 00:07:27,440 --> 00:07:29,360 musician. But he's also an incredible, 137 00:07:29,720 --> 00:07:35,160 incredible, incredible artist. Like, I walked into his studio 138 00:07:35,400 --> 00:07:38,840 and I was like, and I'm not, I'm not trying to overplay. 139 00:07:38,840 --> 00:07:41,560 Like, I'm just standing there there are there talking and 140 00:07:41,560 --> 00:07:43,200 making jokes and stuff. I was just standing and looking 141 00:07:43,200 --> 00:07:46,720 at art because, bro, it made me relieve like I want, it made me 142 00:07:46,720 --> 00:07:48,880 want to get back into art again. Like it's so good. 143 00:07:49,280 --> 00:07:52,640 Anyways, yeah, so we went bro. Like, wait, no, just to add on 144 00:07:52,640 --> 00:07:55,400 to that, like I was telling you before the podcast. 145 00:07:55,960 --> 00:07:58,440 And yes, guys, we do have conversations on. 146 00:07:58,960 --> 00:08:01,080 Pre production, we're trying to create a good show here. 147 00:08:02,400 --> 00:08:05,120 No, we also just talk as friends anyway. 148 00:08:05,120 --> 00:08:09,480 What? You've meant yes, we're friends. 149 00:08:09,480 --> 00:08:12,600 We talk. I remember a few months ago I 150 00:08:12,600 --> 00:08:17,440 was at Village Market and you know how they have a lot of like 151 00:08:17,640 --> 00:08:20,400 like art exhibitions and stuff like. 152 00:08:20,800 --> 00:08:26,480 So I walk into one of them and it's, I look at the pictures and 153 00:08:26,480 --> 00:08:29,120 I mean the paintings and everything, and I see the name. 154 00:08:29,320 --> 00:08:31,800 And I ask one of the, you know, there's usually the attendants, 155 00:08:31,800 --> 00:08:34,480 and some of them usually end up just also being artists as well. 156 00:08:34,480 --> 00:08:37,400 But like one of the attendants was like, yeah, yeah, this is by 157 00:08:37,400 --> 00:08:39,159 Costo Drang. And then you could see his name 158 00:08:39,159 --> 00:08:41,000 there. And then I was like, wait, I am 159 00:08:41,000 --> 00:08:43,280 so confused. I was so. 160 00:08:43,280 --> 00:08:44,200 Confused. That was an artist. 161 00:08:44,200 --> 00:08:47,480 Because I was like, I've, yeah, I've always, well, he is an 162 00:08:47,480 --> 00:08:51,920 artist, but like, I've always associated his name with music 163 00:08:52,400 --> 00:08:55,520 and so when I saw like his paintings, I was like, wait, 164 00:08:55,560 --> 00:08:57,880 this guy? Also, paints, I'm like, all the 165 00:08:57,880 --> 00:09:00,960 paintings are legit. Paintings are legitimate, very, 166 00:09:00,960 --> 00:09:03,480 very proper. So yeah. 167 00:09:03,480 --> 00:09:05,160 Sorry, sorry, sorry for interrupting. 168 00:09:05,160 --> 00:09:05,800 No, it's cool. It's cool. 169 00:09:05,800 --> 00:09:07,000 It's cool. It's definitely cool because 170 00:09:07,000 --> 00:09:09,760 I'm, I'm, I'm for all art. I love art in all forms, 171 00:09:09,760 --> 00:09:14,480 dancing, visual arts. I like music. 172 00:09:14,600 --> 00:09:18,880 And you know, I I'm here for it. So put him on, light him up, put 173 00:09:18,880 --> 00:09:21,480 him on, go check out his art. Anyway, So yeah, we went over to 174 00:09:21,480 --> 00:09:22,680 his spot. It was really cool. 175 00:09:22,680 --> 00:09:24,960 He ordered us some some fries in Yama. 176 00:09:25,040 --> 00:09:28,000 The Kenyan, It's not the Kenyan food. 177 00:09:28,000 --> 00:09:29,240 Kenyan staple. Yeah, it's. 178 00:09:29,360 --> 00:09:30,440 I don't think that's the Kenyan staple. 179 00:09:30,440 --> 00:09:34,040 Well, was that Kachum Bari? Sadly there wasn't. 180 00:09:35,680 --> 00:09:37,520 But yo, we chill. It was great. 181 00:09:38,080 --> 00:09:41,320 It was it was cool. I think he has a show coming up 182 00:09:41,320 --> 00:09:43,480 so that's why we went over to his place because I believe 183 00:09:43,480 --> 00:09:46,760 Diana was doing promo with him. So he had a show show over 184 00:09:46,760 --> 00:09:47,920 there. No sorry. 185 00:09:47,920 --> 00:09:50,560 They were doing the promo over there for the show that's coming 186 00:09:50,560 --> 00:09:53,640 up and that's going to be in Alchemist on Thursday. 187 00:09:54,280 --> 00:09:56,520 Tickets are on sale right now. African me doing promo for 188 00:09:56,520 --> 00:09:57,840 someone else that they didn't even pay me. 189 00:09:59,560 --> 00:10:01,960 Hey, but I rock with him, man. I rock with these people and 190 00:10:01,960 --> 00:10:05,520 just go go for the show, man. Go for May not be paid for this, 191 00:10:06,200 --> 00:10:07,720 but anyway, yeah, so that was really cool. 192 00:10:07,720 --> 00:10:09,760 Oh, he played some unreleased music. 193 00:10:09,760 --> 00:10:12,560 And you can get and you can get one free if you use. 194 00:10:12,560 --> 00:10:18,840 The use the promo code some the podcast use the code 30. 195 00:10:20,880 --> 00:10:22,920 Use the code. Yo, we need to stop that. 196 00:10:23,000 --> 00:10:24,400 Stop is a pandemic. Yeah. 197 00:10:24,400 --> 00:10:27,840 Oh, this is stop. It's a pandemic. 198 00:10:27,840 --> 00:10:29,840 Yeah, this sponsorship, the sponsorships. 199 00:10:29,840 --> 00:10:33,600 But anyway, yeah, he played some unreleased music and my 200 00:10:33,600 --> 00:10:36,160 goodness, like there's some fam you can't. 201 00:10:36,200 --> 00:10:37,640 And we'll talk about music later on today. 202 00:10:37,640 --> 00:10:40,920 But you, there's no one who can because one of the critics I 203 00:10:40,920 --> 00:10:45,760 heard, I've heard a lot this week is not not this week. 204 00:10:45,760 --> 00:10:48,040 I've heard a lot from people is oh, Kenyans aren't making good 205 00:10:48,040 --> 00:10:49,400 music. Like Kenyans aren't making. 206 00:10:49,720 --> 00:10:52,520 Like it's over for that. Like it's completely done for 207 00:10:52,520 --> 00:10:54,760 that. Like we are make there's some 208 00:10:55,400 --> 00:10:59,400 good music coming out of anyway. He played us. 209 00:10:59,400 --> 00:11:01,440 He played us unreleased music, some unreleased stuff. 210 00:11:01,440 --> 00:11:04,880 And like I was, I was pleasantly surprised. 211 00:11:05,600 --> 00:11:06,880 Yeah. So that was that. 212 00:11:07,320 --> 00:11:09,960 It's just been that really working on remixes and of course 213 00:11:09,960 --> 00:11:13,360 errands, being a human being. But yeah, that's that was the 214 00:11:13,360 --> 00:11:14,160 week. That was the week. 215 00:11:14,160 --> 00:11:15,120 That was the week shout out to them. 216 00:11:15,560 --> 00:11:18,600 I had. So just again I had briefly, I 217 00:11:18,600 --> 00:11:22,960 had a conversation with him on and hopefully maybe we'll be 218 00:11:22,960 --> 00:11:25,040 able to get him on the podcast. I had a conversation with him 219 00:11:25,040 --> 00:11:28,880 about because he sings, he he, he he sings in his mother tongue 220 00:11:28,880 --> 00:11:30,840 mostly, right. So I had that conversation with 221 00:11:30,840 --> 00:11:34,400 him on artists and being authentically them but still 222 00:11:34,400 --> 00:11:38,360 playing the game of trying to you know appeal to a larger 223 00:11:38,360 --> 00:11:40,600 audience. And he had some really, really 224 00:11:40,600 --> 00:11:45,080 good insight. And he just while while while 225 00:11:45,080 --> 00:11:47,320 having that talk, we're talking like we're working like in the 226 00:11:47,320 --> 00:11:50,960 night, I think we're working the to get like what do you call it 227 00:11:50,960 --> 00:11:54,680 to get transportation to where people are going. 228 00:11:54,880 --> 00:11:56,120 So we're walking. We're talking the streets. 229 00:11:56,120 --> 00:11:58,280 And I just realized, bro, like I have so much. 230 00:11:59,120 --> 00:12:00,840 I don't know if this is weird to talk about myself. 231 00:12:00,840 --> 00:12:03,320 But then I had so much, I have so much passion for this thing. 232 00:12:03,480 --> 00:12:04,960 Like we're talking and I was getting hype. 233 00:12:04,960 --> 00:12:07,760 I almost felt like I wanted to jump out of my body and scream 234 00:12:07,760 --> 00:12:09,960 the things we were saying like loudly on the street. 235 00:12:10,640 --> 00:12:13,520 It was so just talking about music and what people are doing 236 00:12:13,520 --> 00:12:15,680 and the different ways that they're getting it right and 237 00:12:15,680 --> 00:12:18,880 wrong and and even just like I found myself saying. 238 00:12:18,880 --> 00:12:20,680 And that's the reason we started the podcast. 239 00:12:20,680 --> 00:12:21,880 That's the reason we started the podcast. 240 00:12:21,880 --> 00:12:23,720 Like so excellent. Almost like it's a start up, you 241 00:12:23,720 --> 00:12:26,000 know like when and you have like a tech. 242 00:12:26,000 --> 00:12:28,160 Yeah, when a tech bro starts something cool. 243 00:12:28,360 --> 00:12:29,440 So anyway I don't want to keep ranting. 244 00:12:29,440 --> 00:12:32,120 But then it was just and I again that's the reason like we do 245 00:12:32,120 --> 00:12:34,200 this is to have those conversations that people are 246 00:12:34,200 --> 00:12:37,000 not talking about, Not many people talk about the deeper 247 00:12:37,000 --> 00:12:38,640 things. We don't talk about the industry 248 00:12:38,640 --> 00:12:40,760 in itself. We just talk about the products 249 00:12:41,000 --> 00:12:42,880 that the industry gives us. We talk about the art we talk 250 00:12:42,880 --> 00:12:45,440 about and there's so many conversations to be had. 251 00:12:46,760 --> 00:12:50,320 Anyway, I I get passionate about this stuff so but yeah, that was 252 00:12:50,320 --> 00:12:51,200 that. It was really cool. 253 00:12:51,200 --> 00:12:55,240 Shout out to Costa drunk, shout out to Abigail Diana, her friend 254 00:12:55,240 --> 00:12:57,480 showed showed up. Shout out to her to who she was 255 00:12:57,480 --> 00:12:58,640 taking the videos and stuff like that. 256 00:12:58,640 --> 00:13:00,320 That was it's really, really dope. 257 00:13:01,080 --> 00:13:03,040 I really wanted to attend the show but unfortunately I can't. 258 00:13:03,040 --> 00:13:07,680 I was called to a screening for film at at and scene. 259 00:13:07,880 --> 00:13:11,680 I am enjoying more of this, like also looking to get to the film 260 00:13:11,680 --> 00:13:14,440 industry, so I really like watching like films being done 261 00:13:14,440 --> 00:13:16,560 by Kenyan. So anyway, yeah, hopefully. 262 00:13:16,560 --> 00:13:24,400 But if you're able to go again, promo code promo code 30% for 263 00:13:24,480 --> 00:13:26,800 30%. Percentage symbol. 264 00:13:28,320 --> 00:13:30,160 Oh, that's hilarious. Anyway, yeah, so that's that. 265 00:13:30,160 --> 00:13:31,200 That was my weak mind. It was cool. 266 00:13:31,200 --> 00:13:33,440 It was chill. Fire. 267 00:13:33,440 --> 00:13:35,720 That sounds fire. OK. 268 00:13:35,720 --> 00:13:39,920 I mean, on the topic of you guys, you know, speaking about 269 00:13:39,920 --> 00:13:42,120 the music industry. Yeah, yeah, yeah, yeah, yeah. 270 00:13:42,120 --> 00:13:45,520 Yeah. Things that we are passionate 271 00:13:45,520 --> 00:13:47,840 about. Sam, how do you feel about 272 00:13:47,840 --> 00:13:52,600 rebranding? It's part of the gig. 273 00:13:53,440 --> 00:13:55,240 At some point, an artist part of the game. 274 00:13:55,240 --> 00:13:57,480 At some point artists are going to rebrand, right? 275 00:13:57,480 --> 00:13:59,840 At some point, we're either going to rebrand in terms of 276 00:13:59,840 --> 00:14:04,240 music or in terms of your presentation or in terms of 277 00:14:04,240 --> 00:14:06,080 there's going to be a rebrand. That's possible. 278 00:14:06,080 --> 00:14:08,000 Yeah, yeah, yeah. So how do I feel about it? 279 00:14:08,280 --> 00:14:11,400 The likes of it's it's it's inevitable. 280 00:14:11,720 --> 00:14:15,000 Well, it is inevitable. You're right. 281 00:14:15,000 --> 00:14:20,840 Yeah, we've seen the likes of Prince, or The Artist formerly 282 00:14:20,840 --> 00:14:24,560 known as Prince rebrand multiple times. 283 00:14:25,000 --> 00:14:27,480 And then we've seen the likes of Kanye West. 284 00:14:27,920 --> 00:14:31,520 I mean, do you? He's called himself Ye Yeezy 285 00:14:31,680 --> 00:14:35,840 Yeezus Kanye. Yeah, OK, I've said that Yezye 286 00:14:35,840 --> 00:14:40,080 is probably my favorite. Recently, he proclaimed himself 287 00:14:40,080 --> 00:14:42,040 as a God. I don't want to. 288 00:14:42,200 --> 00:14:43,960 Get too much. I don't want to get into it, but 289 00:14:43,960 --> 00:14:46,440 he needs to relax. He needs to. 290 00:14:46,720 --> 00:14:49,280 He needs to chill. Kanye is my guy, but he needs to 291 00:14:49,280 --> 00:14:53,520 chill out. So we've seen very many cases of 292 00:14:53,520 --> 00:14:58,840 like rebrands in the music industry and those are name 293 00:14:58,840 --> 00:15:00,920 changes. There's also just rebrands in 294 00:15:00,920 --> 00:15:04,080 terms of like you said, how do you present yourself? 295 00:15:04,800 --> 00:15:09,280 We saw one, although I know these are very Western examples, 296 00:15:09,280 --> 00:15:13,200 but we've seen like with Miley Cyrus, like coming from being a 297 00:15:13,200 --> 00:15:18,920 Disney star to kind of morphing into like the more adult version 298 00:15:18,920 --> 00:15:20,600 of her. And then she had that whole 299 00:15:20,600 --> 00:15:25,040 period where she was trying to make content for the African 300 00:15:25,040 --> 00:15:29,600 American audience. And then she rebranded back into 301 00:15:29,600 --> 00:15:35,240 like embracing her white Southern roots, which is working 302 00:15:35,240 --> 00:15:36,840 for her because she won a Grammy. 303 00:15:37,080 --> 00:15:41,360 So in some cases, she got a Grammy rebrands. 304 00:15:41,920 --> 00:15:44,440 Yeah, she did win a Grammy, so like and she. 305 00:15:44,480 --> 00:15:46,360 Didn't win a Grammy and getting the last. 306 00:15:46,360 --> 00:15:49,800 Year. Oh wait, what? 307 00:15:49,960 --> 00:15:53,320 What's the difference? That's oh, you mean like 308 00:15:53,320 --> 00:15:54,800 industry games? Yeah, yeah, yeah, yeah. 309 00:15:54,960 --> 00:15:58,920 That's the difference. Oh, OK, that's a bold claim. 310 00:15:58,960 --> 00:16:03,080 If Miley Cyrus listens to this this podcast, I hope you can 311 00:16:03,080 --> 00:16:05,160 back that up. And then I'm playing. 312 00:16:05,160 --> 00:16:05,800 I'm playing. I'm playing. 313 00:16:07,120 --> 00:16:10,720 Yeah, so we've seen. We've seen, we've seen instances 314 00:16:11,000 --> 00:16:17,200 of rebrands and there's one happening at this very moment 315 00:16:17,240 --> 00:16:20,800 and we have an example and I think we can use this as a case 316 00:16:20,800 --> 00:16:23,000 study. I'm actually interested to see 317 00:16:23,000 --> 00:16:29,080 how this rebrand plays out. And I'm talking about, hey, 318 00:16:29,080 --> 00:16:34,960 about, I'm talking about Ethan Muziki, well, formerly known as 319 00:16:34,960 --> 00:16:37,320 Ethan Muziki because he has rebranded. 320 00:16:37,320 --> 00:16:41,120 Formerly known as Ethan. Keithan or Keithan, the artist 321 00:16:41,120 --> 00:16:44,680 formerly known as Ethan. He's rebranded himself to 322 00:16:44,680 --> 00:16:48,240 Keithan and shouted to him because he's been on this 323 00:16:48,240 --> 00:16:52,040 podcast and showed love. By the way, if you guys want to 324 00:16:52,040 --> 00:16:54,680 check that out, it is on our streaming platforms. 325 00:16:54,840 --> 00:16:58,320 We released an an interview with him and Quinnoti. 326 00:16:59,400 --> 00:17:03,560 So anyway, as I was saying, he releases a statement which I 327 00:17:03,560 --> 00:17:08,160 have right in front of me and he says hello eternals which? 328 00:17:08,200 --> 00:17:11,240 So do the Eternals starting the Kitanos now is that? 329 00:17:12,480 --> 00:17:14,560 There are many questions. There are many questions. 330 00:17:14,560 --> 00:17:17,000 We will we will try and answer them after this. 331 00:17:17,560 --> 00:17:19,599 So, so it says. Hello Eternals. 332 00:17:19,960 --> 00:17:24,480 I wanted to take a moment to share something special with 333 00:17:24,480 --> 00:17:28,880 you. Over the past few months, I've 334 00:17:28,880 --> 00:17:33,960 been reflecting deeply on my journey as a musician and the 335 00:17:33,960 --> 00:17:36,360 identity I want to embody through my art. 336 00:17:36,560 --> 00:17:39,440 If you've been following me for a while, you know I am never shy 337 00:17:39,440 --> 00:17:44,400 to take huge leaps in my career. Leaps that might be difficult to 338 00:17:44,400 --> 00:17:49,920 comprehend in the beginning, but that eventually prove to take us 339 00:17:50,040 --> 00:17:52,320 forward. But this is true because like, 340 00:17:52,680 --> 00:17:58,080 even his his transition from being in a boy band to going 341 00:17:58,080 --> 00:18:02,440 solo like that ended up working for him, right? 342 00:18:02,840 --> 00:18:07,600 So today I am excited to announce that I will be 343 00:18:07,600 --> 00:18:11,520 transitioning to a new artist named Keithan. 344 00:18:12,240 --> 00:18:15,640 I've always cherished being known as Ethan, but I've come to 345 00:18:15,640 --> 00:18:19,400 realize that having a name that's uniquely mine will be 346 00:18:19,400 --> 00:18:24,840 beneficial in my steps towards greater heights, continentally 347 00:18:24,840 --> 00:18:28,080 and globally. At the same time, Keithan 348 00:18:28,080 --> 00:18:32,000 represents a deeper part of who I am as an artist, someone who 349 00:18:32,000 --> 00:18:35,680 is constantly evolving, experimenting, and striving to 350 00:18:35,680 --> 00:18:40,560 create music that resonates with authenticity and emotion. 351 00:18:40,840 --> 00:18:43,240 You can. You can check out the rest of 352 00:18:43,240 --> 00:18:50,360 this statement or press release on his social media platforms, 353 00:18:50,360 --> 00:18:55,200 which I guess following the rebrand will be Keithan on all 354 00:18:55,200 --> 00:18:57,520 streaming, I mean on all social media platforms. 355 00:18:57,680 --> 00:19:02,920 Now Sam, I want to ask your opinion, so how do you feel 356 00:19:02,920 --> 00:19:08,640 about the whole rebrand process because it's it's one of those 357 00:19:08,640 --> 00:19:14,680 things which I feel you can only know if it's successful. 358 00:19:15,200 --> 00:19:17,000 If it becomes successful. Time. 359 00:19:17,960 --> 00:19:19,600 Yeah, exactly. Time can. 360 00:19:19,720 --> 00:19:23,640 It's one of those time will tell type of things because I've seen 361 00:19:23,640 --> 00:19:25,800 rebrands either work or not work. 362 00:19:25,840 --> 00:19:29,960 You know what I mean? The beauty about rebrands is you 363 00:19:29,960 --> 00:19:32,240 can always go back. But I'm not, I'm not and I'm not 364 00:19:32,240 --> 00:19:35,120 talking about this situation. It's like you can always rebrand 365 00:19:35,120 --> 00:19:38,200 yourself like there's no amount of, there's no time you can say, 366 00:19:38,200 --> 00:19:40,520 OK, that's enough rebranding. You really can. 367 00:19:40,800 --> 00:19:45,520 The only thing is it it's, I feel like your fan base also 368 00:19:45,520 --> 00:19:48,920 wants a sense of stability like you don't want to keep on like 369 00:19:48,920 --> 00:19:53,120 changing things too often. So what do you think? 370 00:19:53,120 --> 00:19:56,520 What do you think about this rebrand that we're we're 371 00:19:56,520 --> 00:19:59,440 experiencing first hand with Ethan Mouziki well? 372 00:20:02,600 --> 00:20:05,360 I mean he has his reasons for it I guess, right. 373 00:20:05,760 --> 00:20:08,280 That's the reason for it. It's interesting. 374 00:20:08,280 --> 00:20:12,840 The rebrand is is always like you said it, it's a it's a hit 375 00:20:12,840 --> 00:20:17,320 and a miss sometimes. One of my, I guess. 376 00:20:17,440 --> 00:20:21,840 Let me mention one of my least favorite rebrands, you know, the 377 00:20:21,840 --> 00:20:29,760 artist Buju from Nigeria. I believe I've heard of the I'm 378 00:20:29,760 --> 00:20:30,360 not too. Familiar. 379 00:20:30,360 --> 00:20:35,400 So he he, yeah, he's called Buju and he he he he popped up not 380 00:20:35,440 --> 00:20:41,760 like in the maybe recent 3-4 years and he bred it from Boujou 381 00:20:41,760 --> 00:20:43,560 which is a cool name and it it fit him. 382 00:20:43,560 --> 00:20:50,960 I think he branded to BXNX or B. Oh, that's him. 383 00:20:51,040 --> 00:20:51,960 No, I know. I know. 384 00:20:52,280 --> 00:20:54,680 I know that I know him. What did he? 385 00:20:54,920 --> 00:20:55,760 Oh, OK. So I. 386 00:20:56,400 --> 00:20:59,440 Yeah, BNXN for that stands for Benson. 387 00:20:59,440 --> 00:21:01,280 I guess it's supposed to say Benson, but it's a cool way. 388 00:21:01,280 --> 00:21:03,080 So it's. I see. 389 00:21:03,120 --> 00:21:11,440 Yeah, that one was. Santics in a deep sigh. 390 00:21:11,760 --> 00:21:17,240 Yeah, it was Buju, I think. And he did it for the same 391 00:21:17,240 --> 00:21:19,160 reason, almost like for the same reasons that Ethan is 392 00:21:19,160 --> 00:21:22,560 rebranding. Like he wants it to be like he 393 00:21:22,560 --> 00:21:26,120 wants a name that's his, you know Because if you if you 394 00:21:26,520 --> 00:21:31,040 should search Buju, you probably get a lot of in fact I, I, I 395 00:21:31,040 --> 00:21:34,760 know of Bourgeois already right so so it's like branding so but 396 00:21:36,920 --> 00:21:38,920 it will catch on. But fans? 397 00:21:39,880 --> 00:21:41,840 It's a hit and amiss. Sometimes fans hold on to the 398 00:21:41,840 --> 00:21:46,080 old, the old you, because that's what they're familiar with and 399 00:21:46,080 --> 00:21:49,280 and OK, now if you're getting technical about it, you you 400 00:21:49,280 --> 00:21:54,120 stand the chance of losing a fan base because as trivial as it 401 00:21:54,120 --> 00:21:57,640 sounds, some people can get attached to just a name, right? 402 00:21:58,120 --> 00:22:00,800 As if Drake. If Drake decides to rebrand like 403 00:22:00,800 --> 00:22:05,920 to Aubrey. But I I me president, I'd still. 404 00:22:06,440 --> 00:22:08,800 But here's I want to offer some pushback, though. 405 00:22:09,000 --> 00:22:13,000 Because if even if he rebrands to Aubrey me as a Drake fan, 406 00:22:13,000 --> 00:22:15,080 I'll be like, why did he do that? 407 00:22:15,080 --> 00:22:16,720 But I'll still listen to the music. 408 00:22:17,520 --> 00:22:21,480 I don't. Drake's team is not well again 409 00:22:21,480 --> 00:22:23,880 because we have to bring up Drake in everything. 410 00:22:24,120 --> 00:22:27,120 Drake's team is not focusing on on the. 411 00:22:28,720 --> 00:22:31,160 Well, maybe they are, but they're not only focusing on the 412 00:22:31,160 --> 00:22:33,480 core fans because those guys are going to purchase whatever, 413 00:22:33,880 --> 00:22:37,800 they're focusing on the guys on the fence and those guys, that's 414 00:22:37,800 --> 00:22:39,560 what I'm talking about. The guys on the fence, they are. 415 00:22:40,320 --> 00:22:43,080 The reasons for them jumping off the fence could be very fickle. 416 00:22:43,280 --> 00:22:47,160 Oh, he rebranded. Oh, something as simple as he he 417 00:22:47,280 --> 00:22:49,680 oh, what Now he cut his hair and now he's bald. 418 00:22:49,680 --> 00:22:51,080 Like, I'm not rocking with this Drake. 419 00:22:51,440 --> 00:22:54,560 Still same music same everything, but it's a different 420 00:22:54,560 --> 00:22:57,000 Drake so so it could be a hit and miss way. 421 00:22:57,000 --> 00:23:01,240 Your fans could be like, I don't you know like for example if 422 00:23:01,240 --> 00:23:02,920 they're they're they're with Kita. 423 00:23:02,920 --> 00:23:06,160 Now I'm bringing it back to him. I've caught on actually with 424 00:23:06,320 --> 00:23:08,040 with Kita bringing it back to him. 425 00:23:09,480 --> 00:23:11,720 His fans are called The Eternals, right. 426 00:23:11,720 --> 00:23:14,480 That's his thing. If he changes his fan name from 427 00:23:14,480 --> 00:23:17,600 the Eternals to the Key Tunnels or the K Tunnels, I don't know 428 00:23:17,600 --> 00:23:20,960 how to pronounce that. I can see some fans being like, 429 00:23:20,960 --> 00:23:26,240 man, like we built this community of a name and then now 430 00:23:26,240 --> 00:23:27,400 we're just completely switching it. 431 00:23:27,400 --> 00:23:30,800 So it's it's a hit and a miss, but sometimes it could work and 432 00:23:30,800 --> 00:23:33,800 it only works with time, like time is, is, is I think is the 433 00:23:33,800 --> 00:23:36,080 only thing. Or if he's really brilliant with 434 00:23:36,080 --> 00:23:40,640 it and push because you can do like with Benson, now formerly 435 00:23:40,640 --> 00:23:44,360 known as Boujou for a long time on all of his collaborations, he 436 00:23:44,360 --> 00:23:46,960 went by formerly known as Boujou, Benson, formerly known 437 00:23:46,960 --> 00:23:48,840 as Boujou. And then his first album under 438 00:23:48,840 --> 00:23:51,040 his real name was sincerely Benson. 439 00:23:51,600 --> 00:23:53,240 Right. So to kind of like drive it in 440 00:23:53,240 --> 00:23:56,760 people's head. So heads if people if, if, if 441 00:23:57,360 --> 00:24:01,520 the artist formerly known as Ethan does that, then maybe he 442 00:24:01,520 --> 00:24:05,040 could start sticking, you know? But again, it's a hit and amiss. 443 00:24:05,040 --> 00:24:06,760 I I don't know. I feel like I'm saying the same. 444 00:24:06,800 --> 00:24:09,560 You know, because I'm even reading some of the comments on 445 00:24:09,560 --> 00:24:15,120 his Instagram and one of them by by Annie under score. 446 00:24:15,120 --> 00:24:16,240 Why? Are you lighting? 447 00:24:16,240 --> 00:24:18,120 Marietta. Why are you lighting her up like 448 00:24:18,120 --> 00:24:19,240 that? No, no, no. 449 00:24:19,240 --> 00:24:21,360 It's it's not it's not bad. She she says. 450 00:24:22,040 --> 00:24:26,520 Bora, the fandom name doesn't change. 451 00:24:26,520 --> 00:24:28,600 Yeah. So forever eternal. 452 00:24:28,640 --> 00:24:32,400 So it doesn't matter to fan bases that like, we want to keep 453 00:24:32,560 --> 00:24:33,920 our identity. Yep. 454 00:24:33,960 --> 00:24:34,680 You know. Yeah. 455 00:24:34,760 --> 00:24:37,800 So it's it, bro. Like, I agree with you, Sam. 456 00:24:37,800 --> 00:24:41,920 I think it's a very you. You have to like, handle This is 457 00:24:41,920 --> 00:24:44,720 the thing when you're in when you're an artist, you have to 458 00:24:44,720 --> 00:24:47,720 handle your fan base like they're children, kinda. 459 00:24:47,720 --> 00:24:49,760 I don't know if that's wait. What do you mean? 460 00:24:49,760 --> 00:24:51,440 What do you say that? Because that could be offensive. 461 00:24:53,120 --> 00:24:55,120 OK. No, in the in the sense that 462 00:24:55,120 --> 00:24:58,000 like you don't want to do anything that's going to like 463 00:24:58,000 --> 00:25:02,120 really antagonize them and. You have to play placate, play 464 00:25:02,120 --> 00:25:03,840 to them. Just panda. 465 00:25:03,840 --> 00:25:08,440 You have to panda because. Panda a little bit, but also you 466 00:25:08,440 --> 00:25:14,040 know like your fan base is what even allows you to have a career 467 00:25:14,040 --> 00:25:17,960 in the in the industry you know. So definitely making a a a 468 00:25:18,480 --> 00:25:20,880 decision to like change your name. 469 00:25:21,400 --> 00:25:25,400 It's something that needs to be thoroughly, thoroughly well 470 00:25:25,400 --> 00:25:28,720 considered. So I was even looking up like 471 00:25:28,720 --> 00:25:34,560 some there's some pointers that you can use. 472 00:25:34,560 --> 00:25:37,480 Oh, here we go for educational. Success. 473 00:25:37,480 --> 00:25:39,200 We need, we need a Jingle for the educational. 474 00:25:42,520 --> 00:25:45,600 Alpha and Sam are being educational anyway. 475 00:25:46,480 --> 00:25:49,440 That was horrible. Sam, please never let me do it. 476 00:25:49,440 --> 00:25:51,720 How was? The worst It's going to suck for 477 00:25:51,720 --> 00:25:54,560 you to when you play this back. That was bad, bro. 478 00:25:54,840 --> 00:25:55,840 That was. Terrible. 479 00:25:55,840 --> 00:25:58,400 Oh my God. You can't even repeat it, I'm 480 00:25:58,400 --> 00:25:58,960 sure. OK. 481 00:25:59,120 --> 00:26:03,520 Anyway, continue moving. To Sam and Alpha are being 482 00:26:03,520 --> 00:26:04,640 educational. Oh. 483 00:26:05,920 --> 00:26:11,560 It was worse the 2nd. You don't never do that again. 484 00:26:12,280 --> 00:26:15,720 Wait. No, no, no, no, no, no, no. 485 00:26:15,720 --> 00:26:17,600 I'm just saying, I'm just saying should should. 486 00:26:17,680 --> 00:26:21,720 Should the podcast title be some in alpha, being educational? 487 00:26:23,440 --> 00:26:25,920 I wish the podcast title could just be that Jingle, like I wish 488 00:26:26,000 --> 00:26:27,960 anyone instead of them reading the title they. 489 00:26:28,080 --> 00:26:31,280 Just listen to it. No, I'm going to produce that. 490 00:26:31,480 --> 00:26:34,400 No, I'm going to, I'm going to take this and make it the right 491 00:26:34,400 --> 00:26:38,280 notes and find the two and stop saying. 492 00:26:38,520 --> 00:26:40,480 Stop doing it. Continue. 493 00:26:40,600 --> 00:26:43,880 It's please, it's our it's it's now our Jingle for. 494 00:26:44,000 --> 00:26:46,520 Being a original, you can't. Stop the reggae. 495 00:26:47,400 --> 00:26:49,800 OK. So basically these are the, 496 00:26:51,520 --> 00:26:53,000 these are, these are the strategies. 497 00:26:53,000 --> 00:26:56,480 So one, you have to have clear objectives, which I, I hope 498 00:26:57,400 --> 00:27:01,680 Keithan and his team do right. They have to have like clear 499 00:27:01,680 --> 00:27:04,560 goals that they're trying to achieve by this rebranding 500 00:27:04,560 --> 00:27:08,680 strategy, which I assume the goal is to stand out because he 501 00:27:08,680 --> 00:27:11,280 wants to have a name that you can't find anywhere. 502 00:27:11,280 --> 00:27:14,440 If you type in Keithan, he's the only name that's going to come 503 00:27:14,440 --> 00:27:16,840 up. Second one, he has to do his 504 00:27:16,840 --> 00:27:19,720 market research, which I would assume that they've done. 505 00:27:20,200 --> 00:27:25,080 Third one, brand identity. What's that brand identity with 506 00:27:25,080 --> 00:27:27,560 Keithan? I would assume it's just like 507 00:27:28,480 --> 00:27:31,680 having something of his own. I think he wants to just create 508 00:27:31,680 --> 00:27:36,120 a whole niche for himself. But then again, I I think the 509 00:27:36,120 --> 00:27:40,040 brand identity is also just going to remain the same. 510 00:27:40,040 --> 00:27:42,720 I think. I don't think I anticipate him 511 00:27:42,720 --> 00:27:46,320 being a different person than Ethan Muziki. 512 00:27:46,520 --> 00:27:53,800 So yeah, messaging I, I, I also think the messaging is going to 513 00:27:53,800 --> 00:27:56,000 be the same. I I think he's going to be a 514 00:27:56,000 --> 00:27:59,160 similar type of individual. I don't expect him to change 515 00:27:59,160 --> 00:28:05,000 that much. Consistency, internal alignment, 516 00:28:05,000 --> 00:28:11,320 Let me read this, get buy in and support from internal 517 00:28:11,320 --> 00:28:15,600 stakeholders ensuring everyone is aligned with the new 518 00:28:15,920 --> 00:28:19,360 direction. I hope he's done that because I 519 00:28:19,360 --> 00:28:21,320 know very grading like some brand. 520 00:28:21,320 --> 00:28:23,920 Very grading him. No, no it's not grading. 521 00:28:24,120 --> 00:28:28,440 I'm just reading like oh OK, I did OK if if I came off as being 522 00:28:28,640 --> 00:28:31,960 like if I'm grading I didn't like I'm genuinely just reading 523 00:28:31,960 --> 00:28:39,880 like some things A roll out plan which he's effectively put in 524 00:28:39,880 --> 00:28:42,240 place. Customer engagement. 525 00:28:42,960 --> 00:28:46,680 Oh, well, maybe that's something that to think about because it 526 00:28:46,680 --> 00:28:51,800 says involve your audience in rebranding through surveys, 527 00:28:52,000 --> 00:28:54,360 feedback and interactive campaign. 528 00:28:54,360 --> 00:28:57,320 So I don't know if he did this like privately, but that's an 529 00:28:57,320 --> 00:29:01,480 interesting, that's an interesting angle to involve the 530 00:29:01,480 --> 00:29:06,080 audience so that they feel like they have some onus in what 531 00:29:06,080 --> 00:29:09,240 you're rebranding too, which is actually psychologically very 532 00:29:09,240 --> 00:29:11,960 smart. Because then like they're 533 00:29:11,960 --> 00:29:15,680 they'll feel like, oh wow. But then also maybe the drawback 534 00:29:15,680 --> 00:29:18,800 to that is it might be divisive because a certain section of 535 00:29:18,800 --> 00:29:23,480 your fan base, like assume 55% of your fan base feel like, 536 00:29:23,480 --> 00:29:27,880 yeah, we were involved and we're happy and 45% think the 537 00:29:27,880 --> 00:29:29,880 opposite. Now you have a split fan base. 538 00:29:29,880 --> 00:29:34,080 So maybe that's, I don't know, it's something to think about. 539 00:29:34,320 --> 00:29:39,440 And the last one is building public relations and monitoring 540 00:29:39,440 --> 00:29:43,240 and evaluation, which I guess we'll only get to see once the 541 00:29:43,240 --> 00:29:47,120 rebrand has lasted for a few years. 542 00:29:47,440 --> 00:29:52,680 Anyway, all I'm going to say is shout out to Ethan, I think, Oh 543 00:29:52,720 --> 00:29:54,920 well. Keithan, Oh my God, sorry, shout 544 00:29:54,920 --> 00:29:58,000 out to Keithan. I wish the best for him. 545 00:29:58,200 --> 00:30:00,960 I think it's a bold decision. There's a lot. 546 00:30:00,960 --> 00:30:04,840 A very bold decision. But but one thing I can say 547 00:30:04,840 --> 00:30:10,240 about Keithan is feel like it makes bold decisions. 548 00:30:10,240 --> 00:30:11,720 I feel like you're saying it. Over and over. 549 00:30:11,760 --> 00:30:13,480 Again to get in. Your head, because you keep 550 00:30:13,480 --> 00:30:15,840 saying it. Yeah, yeah, yeah, you have to. 551 00:30:16,120 --> 00:30:19,240 But like, because I I feel so tempted to say Ethan Mazuki, but 552 00:30:19,240 --> 00:30:21,640 I'm saying I think he he, that's his brand. 553 00:30:21,640 --> 00:30:25,120 Also making bold decisions like even in the show that they had 554 00:30:25,120 --> 00:30:29,160 with Quinoti and you see their set list and you see how like 555 00:30:29,440 --> 00:30:34,760 not like even he his his his whole section of the show he had 556 00:30:34,760 --> 00:30:37,960 like a like a a play type of thing. 557 00:30:38,080 --> 00:30:40,440 Like he likes to do this bold type of thing. 558 00:30:40,440 --> 00:30:45,720 So this is on brand with Keithan interestingly enough or pun 559 00:30:45,720 --> 00:30:48,640 intended. So yeah, you know, I just 560 00:30:48,640 --> 00:30:50,000 thought it was an interesting topic. 561 00:30:50,000 --> 00:30:51,760 Yeah. I mean to talk about even like 562 00:30:51,760 --> 00:30:54,120 with rebrands get funny because now there's also like 563 00:30:54,120 --> 00:30:57,320 technicals, technicals involved like now you have to go back to 564 00:30:57,320 --> 00:31:01,000 your previous releases and and liaise sometimes. 565 00:31:01,280 --> 00:31:03,800 Sometimes you might even need to get into contracts and change 566 00:31:03,800 --> 00:31:08,480 them so that that's cool. Yeah, that's something that that 567 00:31:08,520 --> 00:31:10,360 that I didn't even think about that yeah. 568 00:31:10,360 --> 00:31:13,120 So you have to get all so that you don't have because now the 569 00:31:13,120 --> 00:31:15,640 problem is if you're not completely on the same page with 570 00:31:15,640 --> 00:31:19,360 your rebrand, then you now just have a bunch of different and 571 00:31:19,360 --> 00:31:22,440 that's confusing for your fan base too because then like what 572 00:31:22,440 --> 00:31:23,360 are we doing, where are we going? 573 00:31:23,360 --> 00:31:25,440 So that's really important to know when your brain, your 574 00:31:25,440 --> 00:31:28,800 rebranding is, it has to be seamless and it has to be well 575 00:31:28,800 --> 00:31:31,680 thoughtful. I mean thought of, but it's cool 576 00:31:31,680 --> 00:31:32,320 though. I hope it works out. 577 00:31:32,320 --> 00:31:36,280 For you on that note, On that note guys, I hope you've enjoyed 578 00:31:36,280 --> 00:31:39,280 this section of our podcast called. 579 00:31:39,640 --> 00:31:40,600 Don't do it. Don't do. 580 00:31:41,120 --> 00:31:44,600 Some and get education, all right. 581 00:31:48,280 --> 00:31:51,160 OK anyway. What else was happening? 582 00:31:51,160 --> 00:31:53,600 Let's talk about, let's talk about, let's talk about the 583 00:31:53,600 --> 00:31:57,120 lady, the the, the, the lady who is who is ruling the the 584 00:31:57,120 --> 00:32:00,160 industry right now. It's not Kenya news, but. 585 00:32:00,760 --> 00:32:04,640 Oh, you mean remember when some you asked me like, what did you 586 00:32:04,640 --> 00:32:06,160 ask me? There's one podcast you asked me 587 00:32:06,160 --> 00:32:08,480 like, who's the biggest artist in this world or something? 588 00:32:08,480 --> 00:32:10,080 And I, said Taylor Swift, What did you say? 589 00:32:10,080 --> 00:32:11,320 Yeah, yeah, yeah, yeah, I probably. 590 00:32:11,320 --> 00:32:12,960 It's probably hate. I'm pretty sure it was hate, 591 00:32:13,920 --> 00:32:15,880 because why would you say that? What are you saying now? 592 00:32:16,440 --> 00:32:19,200 My goodness. So so so some. 593 00:32:19,640 --> 00:32:24,320 Like, I know this isn't Kenyan related news, but it's music 594 00:32:24,320 --> 00:32:28,520 industry related news that you can't really ignore if you're in 595 00:32:28,520 --> 00:32:31,920 the music industry. She sold 2.6 million copies 596 00:32:31,920 --> 00:32:33,960 first week. Some that is absurd. 597 00:32:34,200 --> 00:32:39,160 To sell 600,000 first week would put you as one of the top tier 598 00:32:39,160 --> 00:32:41,360 artists. Like I'm talking you would be at 599 00:32:41,360 --> 00:32:44,080 the level of Caesar. You would be at the level of 600 00:32:44,080 --> 00:32:46,920 Drake you'd be. Let's, let's, let's, let's bring 601 00:32:46,920 --> 00:32:48,560 it low. You're talking about 600,000. 602 00:32:48,880 --> 00:32:54,040 If you sell 200K, you're doing great as an artist. 200 K would 603 00:32:54,040 --> 00:32:57,960 put you at the level of like a little Oozie or like a even 604 00:32:58,000 --> 00:33:00,640 Tyler, The Creator man. Like you'd be the set. 605 00:33:00,760 --> 00:33:05,840 Of artists, yeah. She trumped that by. 606 00:33:06,240 --> 00:33:09,280 Quick maths. 2 million extra cop bro. 607 00:33:09,280 --> 00:33:14,440 Do you know how insane this is? 2.6 million is a lot, 2.6 608 00:33:14,440 --> 00:33:17,680 million is a lot. I have questions on that 2.6 609 00:33:17,680 --> 00:33:19,920 million but 2.6 million is a lot right? 610 00:33:20,080 --> 00:33:25,720 We've seen, and she's achieved some she's achieved 1 billion 611 00:33:25,720 --> 00:33:31,440 streams in her first week on Spotify. 612 00:33:31,880 --> 00:33:36,080 Only on Spotify. That's man. 613 00:33:36,080 --> 00:33:40,120 That's a profitable business. That business is profiting 614 00:33:40,120 --> 00:33:43,160 someone. Dang, oh, the the guys who? 615 00:33:43,160 --> 00:33:46,320 The guys who who who signed her and let is this new album under 616 00:33:46,320 --> 00:33:48,160 the previous people, she left Scooter. 617 00:33:48,160 --> 00:33:49,680 No, no, no. She was under Scooter Braun. 618 00:33:50,000 --> 00:33:51,640 She left. She left that. 619 00:33:51,640 --> 00:33:54,520 She left that ages ago. I think this is under she. 620 00:33:54,560 --> 00:33:59,800 She now owns her masters. I think she works with UMG and 621 00:33:59,800 --> 00:34:04,800 UMG Publishing or yeah, one of the both of those. 622 00:34:05,600 --> 00:34:06,880 She under? UMG, still. 623 00:34:06,920 --> 00:34:13,560 Two points, 22, two 2.6 million copies is let's talk about the 624 00:34:13,560 --> 00:34:16,440 mechanics of it because it's not just selling 2.6 million. 625 00:34:16,800 --> 00:34:20,600 There's a lot of, there's a lot of hey there's listen, it's a 626 00:34:20,600 --> 00:34:24,120 good thing we we we stand it. That's that's a great number. 627 00:34:24,120 --> 00:34:25,679 But then there's a lot of games been played. 628 00:34:25,920 --> 00:34:29,080 I'm not going to, I'm not going to to to dance around that. 629 00:34:29,080 --> 00:34:32,880 There's a lot of games been played and I think Taylor 630 00:34:32,880 --> 00:34:34,560 Swift's team has been really brilliant. 631 00:34:34,840 --> 00:34:39,840 Now I just want to note there's a reason why Taylor Swift before 632 00:34:39,840 --> 00:34:43,400 this, she has been everywhere. The reason why Taylor Swift was 633 00:34:43,400 --> 00:34:46,520 one of the most talked about persons, people in the persons 634 00:34:46,760 --> 00:34:50,199 in the Super Bowl like the American Super Bowl. 635 00:34:50,199 --> 00:34:52,719 And she was there. There's a reason why even the 636 00:34:52,719 --> 00:34:56,199 whole thing with Travis Kelsey and and her relationship it. 637 00:34:56,360 --> 00:34:58,800 All There's a reason why the NFL, bro. 638 00:34:58,800 --> 00:35:02,360 The NFL used to pan to her like, every single time she was at. 639 00:35:02,400 --> 00:35:03,120 A game? Yep. 640 00:35:03,240 --> 00:35:06,160 Yep. That's the numbers are that's 641 00:35:06,160 --> 00:35:09,640 that's marketing now that's it's it's all it's all working for 642 00:35:09,640 --> 00:35:11,800 that. The 2.6 has paid off for that. 643 00:35:12,000 --> 00:35:15,720 But yeah Taylor Swift it's reported OK this allegedly it's 644 00:35:15,720 --> 00:35:18,680 reported that she's she's they're playing the games. 645 00:35:19,040 --> 00:35:20,480 Right. So one thing I've heard that 646 00:35:20,480 --> 00:35:24,320 they they do is she releases multiple versions. 647 00:35:24,320 --> 00:35:26,760 You know how artists would do like a deluxe and then they'll 648 00:35:26,760 --> 00:35:28,400 add like two or three songs. Yeah. 649 00:35:28,680 --> 00:35:34,200 So she would do that and put like brand new songs on like 650 00:35:34,200 --> 00:35:38,640 five or six different projects, but they count. 651 00:35:38,640 --> 00:35:41,000 I don't know how they're counting it, but the streams are 652 00:35:41,000 --> 00:35:44,520 almost being counted again, sort of it's there's weird games that 653 00:35:44,520 --> 00:35:47,240 that they're playing in there and of course these are all just 654 00:35:47,240 --> 00:35:50,120 rumours from like people in the industry and and haters also 655 00:35:50,160 --> 00:35:53,520 because they're there. And then there's also like 656 00:35:53,520 --> 00:35:57,040 bundles that you're selling and tickets ticket sales that counts 657 00:35:57,040 --> 00:35:59,080 to us. Album sales and all that 658 00:35:59,080 --> 00:36:00,480 business. There's just a lot of games 659 00:36:00,480 --> 00:36:02,840 being played. So the 2.6 might not necessarily 660 00:36:02,840 --> 00:36:05,760 be. She sold like a pure 2.6 million 661 00:36:06,080 --> 00:36:08,320 copies. It's a lot of we started with 662 00:36:08,320 --> 00:36:13,360 French Montana. It gave us how many like 100 and 663 00:36:13,600 --> 00:36:18,080 and 13 new songs. But there's probably just 13 664 00:36:18,080 --> 00:36:20,200 songs. But the thing about but some, I 665 00:36:20,200 --> 00:36:23,960 think the thing about these these these games, these 666 00:36:23,960 --> 00:36:27,600 industry games that people play, I think they only work when 667 00:36:27,600 --> 00:36:29,920 you're at a certain tier because like. 668 00:36:30,440 --> 00:36:32,120 Exactly. If you're a small artist, you 669 00:36:32,120 --> 00:36:35,360 can try. Release 31 songs in an EP or an 670 00:36:35,360 --> 00:36:37,880 album. Sorry, In an album, no one is 671 00:36:37,880 --> 00:36:39,440 listening to that. I'm so sorry. 672 00:36:39,440 --> 00:36:42,600 Like you play the games all you want, but they it's like you 673 00:36:42,600 --> 00:36:46,680 have to reach a certain scale these games to even be. 674 00:36:47,480 --> 00:36:49,840 Games for for for you to be able to play it, Yeah. 675 00:36:49,840 --> 00:36:52,400 The for the label to agree, OK, this is what we're going to do. 676 00:36:52,720 --> 00:36:56,520 Yeah, you have to. You have to be profitable enough 677 00:36:56,520 --> 00:36:59,240 for them because they're not just going to do it anyhow. 678 00:36:59,960 --> 00:37:04,040 Bro, I'm just, I'm just looking at like, so I'm I'm guessing 679 00:37:04,040 --> 00:37:06,840 that the so I can see two versions. 680 00:37:06,840 --> 00:37:09,840 So there's the tortured poets department and then there's the 681 00:37:09,920 --> 00:37:12,360 anthology. Is the anthology like the 682 00:37:12,360 --> 00:37:15,240 deluxe? No, see, I'm not that. 683 00:37:15,680 --> 00:37:16,760 Taylor Swift. Taylor Swift. 684 00:37:17,040 --> 00:37:19,600 I think it's the deluxe. I think it's the deluxe because 685 00:37:19,600 --> 00:37:22,920 it's like has way more songs because the first one has 16 686 00:37:22,920 --> 00:37:25,320 songs, the second one has 31 songs. 687 00:37:25,560 --> 00:37:29,280 So I would assume that's like a deluxe type of deal or situation 688 00:37:29,280 --> 00:37:32,600 over there. Anyway, shout out to Big Taylor. 689 00:37:32,600 --> 00:37:34,840 Like even Drake and. His big Taylor to. 690 00:37:34,840 --> 00:37:36,960 Kendrick, bro. Big Taylor. 691 00:37:37,760 --> 00:37:38,640 Sam, sorry. Sorry. 692 00:37:38,640 --> 00:37:40,920 I'm so sorry, but yeah, go ahead. 693 00:37:40,920 --> 00:37:44,280 Taylor Taylor. Taylor Swift is the biggest 694 00:37:44,280 --> 00:37:45,640 artist in the world, right? Now. 695 00:37:45,640 --> 00:37:47,280 Right now, yeah. It's just not. 696 00:37:47,400 --> 00:37:49,200 It's not even a debate. Just. 697 00:37:49,240 --> 00:37:51,560 Just sorry, on on. Am I happy about it? 698 00:37:51,560 --> 00:37:54,520 Not great, but like. It's, I mean, it is what it is 699 00:37:54,520 --> 00:37:56,640 and she's she's done enough to get it. 700 00:37:56,640 --> 00:37:58,240 Like even redoing her albums and stuff. 701 00:37:58,240 --> 00:38:00,800 Like, no, she's. By the I actually, you know 702 00:38:00,800 --> 00:38:02,200 what? I respect that. 703 00:38:02,240 --> 00:38:04,360 I respect that deeply. You have to respect it. 704 00:38:04,400 --> 00:38:07,480 You have to respect it just on the on the games that people are 705 00:38:07,480 --> 00:38:11,560 playing. So I found something during the 706 00:38:11,560 --> 00:38:14,080 week right by the girl JT. Do you know JT? 707 00:38:14,080 --> 00:38:16,080 She was in the former city girls. 708 00:38:16,080 --> 00:38:17,640 I think they they city girls. Yeah. 709 00:38:17,920 --> 00:38:21,080 So there was this thing where she released a statement on how 710 00:38:21,080 --> 00:38:24,040 to support my latest single. OK, right. 711 00:38:24,040 --> 00:38:26,480 Spotify streaming rules turn off. 712 00:38:26,480 --> 00:38:28,240 And this is the games that artists are playing by the way. 713 00:38:28,240 --> 00:38:30,640 It's it's it's it's ridiculous. Turn off, I think. 714 00:38:30,640 --> 00:38:33,600 Justin wait. That go ahead. 715 00:38:33,600 --> 00:38:36,160 No, I think Justin Bieber a while back was blasted for doing 716 00:38:36,160 --> 00:38:40,040 this when because he wanted to maximize his his I think it was 717 00:38:40,040 --> 00:38:43,160 around like 20, 2013, 2014. I don't remember the exact date, 718 00:38:43,160 --> 00:38:45,520 but then he was trying to maximize his plays for the week 719 00:38:45,520 --> 00:38:47,360 so he there was streaming games that he was asking people to do. 720 00:38:47,400 --> 00:38:49,680 This is what it is. Turn rule number one. 721 00:38:49,680 --> 00:38:52,480 I won't read all of them, but rule #1, turn off shuffle and 722 00:38:52,480 --> 00:38:56,840 loop before playing the song. OK, stream it on a playlist with 723 00:38:56,840 --> 00:39:00,560 two to three filler songs in between the song you're trying 724 00:39:00,560 --> 00:39:04,840 to get your streams on. OK, do not loop the song and put 725 00:39:04,840 --> 00:39:07,680 it on repeat. Spotify is going to flag that 726 00:39:08,000 --> 00:39:10,320 right? The volume can be low, but don't 727 00:39:10,320 --> 00:39:13,360 mute it. Don't use AVPN to stream the 728 00:39:13,360 --> 00:39:15,040 song. What else? 729 00:39:15,200 --> 00:39:18,000 Use a different account. Pav Oh wait, this is crazy. 730 00:39:18,400 --> 00:39:21,080 This is just essentially telling people how to run a streaming 731 00:39:21,080 --> 00:39:24,280 farm, but this is what so this is what the artists are doing. 732 00:39:24,280 --> 00:39:30,520 It sounds like joining a a cult. It sounds like that this is what 733 00:39:30,520 --> 00:39:32,920 artists like, and there's a lot more. 734 00:39:35,120 --> 00:39:37,040 Sorry, yes. And there's a there's there's 735 00:39:37,320 --> 00:39:39,880 there's a lot more rules like different things to do and 736 00:39:39,880 --> 00:39:41,240 different platforms have their different. 737 00:39:41,240 --> 00:39:43,920 Like there's people who have who have actually studied the 738 00:39:43,920 --> 00:39:51,920 mechanics of ensuring that you get your full streaming returns 739 00:39:51,920 --> 00:39:55,640 from people getting N numbers. Also, So yeah, this game's been 740 00:39:55,640 --> 00:39:58,040 played bro. So while we love that you got 741 00:39:58,040 --> 00:40:02,440 2.6 million, I know that that 2.6 million was gotten by and by 742 00:40:02,440 --> 00:40:08,240 label supported shenanigans. Yeah man, shout out to Taylor. 743 00:40:09,840 --> 00:40:16,080 Shout out to Big Taylor, yo. Speaking of TaylorMade 744 00:40:16,080 --> 00:40:21,280 freestyles and stuff, Jake had to take down his AI version of 745 00:40:21,280 --> 00:40:23,320 the This Tracks but we saw that coming. 746 00:40:24,560 --> 00:40:27,000 Chris Brown. I'm sure it was part of the plan 747 00:40:27,080 --> 00:40:29,360 because an act is as big as him. Won't won't have that. 748 00:40:29,360 --> 00:40:32,600 Never part of the. I'm I just as big as him, won't 749 00:40:32,600 --> 00:40:36,760 have that those what do you call those bases covered? 750 00:40:37,000 --> 00:40:39,680 Sort of like he won't get into legal trouble just for legal 751 00:40:39,680 --> 00:40:43,960 trouble, right is. Lucian will make sure that 752 00:40:44,120 --> 00:40:47,800 everything is. His his dad is, I got it kind 753 00:40:47,800 --> 00:40:48,120 of. Yeah. 754 00:40:49,920 --> 00:40:52,600 He's Papa. He's he's rich, baby daddy, 755 00:40:53,840 --> 00:40:56,280 isn't he? He's rich, baby daddy. 756 00:40:56,280 --> 00:40:58,240 That's hilarious. It's interesting. 757 00:40:58,840 --> 00:40:59,800 I don't know. We'll see. 758 00:40:59,800 --> 00:41:01,640 We'll see how that whole thing plays out. 759 00:41:01,640 --> 00:41:03,440 I mean, we're in the age of AI now. 760 00:41:03,440 --> 00:41:05,800 So Yep, it's an interesting. They're getting on those laws 761 00:41:05,800 --> 00:41:08,640 now. I'm sure this thing is being 762 00:41:08,640 --> 00:41:11,840 taught in music business schools around the world. 763 00:41:11,840 --> 00:41:13,120 Around the. World. 764 00:41:13,280 --> 00:41:16,640 Over. Let's get into music. 765 00:41:16,640 --> 00:41:18,160 There's not much else. Let's get into music. 766 00:41:18,160 --> 00:41:19,720 Yeah, let's get into some music, bro. 767 00:41:19,720 --> 00:41:23,040 What were you? Listening to Music was released 768 00:41:23,040 --> 00:41:25,160 this week. A lot. 769 00:41:25,720 --> 00:41:29,120 A whole bunch. And I like yo, like I said 770 00:41:29,120 --> 00:41:31,560 earlier, no one should say that Kenyans aren't making good 771 00:41:31,560 --> 00:41:33,680 music. Like we can't, don't ever say 772 00:41:33,680 --> 00:41:35,320 that again. Like if you say Kenyans aren't 773 00:41:35,320 --> 00:41:38,000 making good music, you're not looking for it because there is, 774 00:41:38,680 --> 00:41:40,480 there is some fire stuff. Where do we start? 775 00:41:40,840 --> 00:41:41,880 Where do you start? Where do we start? 776 00:41:41,880 --> 00:41:43,000 Where do we start? Where do we start? 777 00:41:43,920 --> 00:41:45,640 Let me see, let me see, let me see. 778 00:41:45,640 --> 00:41:49,080 We reviewed Patrus's album. Patrus is a is a producer and an 779 00:41:49,080 --> 00:41:52,240 artist. We we reviewed his, he had a 780 00:41:53,160 --> 00:41:55,240 released an album. I think it was It has to be. 781 00:41:55,240 --> 00:41:59,120 Last year obviously that was called Love Under Construction 782 00:41:59,120 --> 00:42:03,240 so he released Love Under Construction too Recently I 783 00:42:03,240 --> 00:42:07,680 really enjoyed you know I this this project was interesting to 784 00:42:07,680 --> 00:42:09,720 me like it's it's AI mean it's a cool project. 785 00:42:09,720 --> 00:42:13,000 It's a it's love it's a love themed project. 786 00:42:13,520 --> 00:42:18,640 It has 16 songs and it has it's it's it's an influence of. 787 00:42:19,400 --> 00:42:22,280 So it is a lot of like acoustic guitars on there. 788 00:42:22,360 --> 00:42:27,480 And then there's a there's a constant theme of of trumpet. 789 00:42:28,120 --> 00:42:29,760 I think it's a no, sorry, not a trumpet. 790 00:42:29,760 --> 00:42:31,640 My goodness. It's a saxophone, but it's a 791 00:42:31,640 --> 00:42:34,000 very jazzy saxophone, very jazzy. 792 00:42:34,000 --> 00:42:37,000 So it's interesting that he merged those two in between 793 00:42:37,000 --> 00:42:40,840 there there's like the Kenyan you know bop, there's that. 794 00:42:40,920 --> 00:42:42,480 It's very cool, but it's very acoustic. 795 00:42:42,480 --> 00:42:44,560 I really enjoyed it. I'm I'm rambling. 796 00:42:45,120 --> 00:42:48,040 Some songs that I really definitely loved on the project 797 00:42:48,040 --> 00:42:51,960 was Pingusa Maisha. That was fire I liked Nataka 798 00:42:51,960 --> 00:42:56,240 Nico Pende but with with Garvin Mungay and Ellie we that was 799 00:42:56,240 --> 00:43:00,920 fire the joint with a rush that was fire a pensy type that was 800 00:43:00,920 --> 00:43:05,880 really cool so and see Patty usingis that one was really 801 00:43:05,880 --> 00:43:07,120 interesting. I enjoyed that. 802 00:43:07,600 --> 00:43:09,040 But yeah, it's it's a very cool project. 803 00:43:09,040 --> 00:43:12,280 Shout out to him he The production was very, very 804 00:43:12,280 --> 00:43:13,880 interesting. Very different in terms of like 805 00:43:13,880 --> 00:43:17,680 just the merging of acoustic guitars and like that. 806 00:43:17,680 --> 00:43:20,080 Weird. It's a weird jazzy Afro beats, 807 00:43:20,240 --> 00:43:23,560 Afro pop sound. I really encourage you if if go 808 00:43:23,560 --> 00:43:28,360 go play that man, it's a cool love love, send it, send it to 809 00:43:28,360 --> 00:43:30,320 your significant other. How about that? 810 00:43:30,360 --> 00:43:35,400 Send some Petrus love under construction to to that person 811 00:43:35,400 --> 00:43:38,280 you're trying to woo. AFAM, send it to the person 812 00:43:38,280 --> 00:43:46,480 you're trying to woo. I will and OK, so just to pick 813 00:43:46,480 --> 00:43:49,000 up from from what Sam was saying. 814 00:43:49,360 --> 00:43:54,440 Oh also before I forget by the way off of Petrus's album. 815 00:43:54,440 --> 00:43:57,000 I think my favorite song was Koroboi. 816 00:43:57,000 --> 00:44:00,920 So a shout out to them. Yeah. 817 00:44:00,920 --> 00:44:04,640 So I think the the, the album that I well the EPA I listened 818 00:44:04,640 --> 00:44:11,160 to in depth was closer and this is a Spotify LED project. 819 00:44:11,560 --> 00:44:16,800 I believe they did it as the Spotify camp or writing camp. 820 00:44:16,800 --> 00:44:21,960 This was during the whole Colours Studios period that we 821 00:44:21,960 --> 00:44:28,760 had last year and the project features Navy, Karoon, Moussaki 822 00:44:29,040 --> 00:44:32,680 and Hendrix. Sam, Me and Sam being producers 823 00:44:32,680 --> 00:44:36,200 have to give a big shout out to Hendrix, Sam because like bro, 824 00:44:36,200 --> 00:44:38,360 Bro is out here actually killing it. 825 00:44:40,400 --> 00:44:43,560 I think he would, I would assume he did the production for this 826 00:44:43,560 --> 00:44:48,160 project. And safe to say, yeah man bro I 827 00:44:48,160 --> 00:44:50,200 I would. I want to step out on a legend, 828 00:44:50,200 --> 00:44:54,600 say I think this is some of the most impressive stuff I have 829 00:44:54,600 --> 00:44:57,680 heard. Hendrix, Sam walk, walk on. 830 00:44:57,680 --> 00:45:01,720 Like, it's honestly really, really good music. 831 00:45:01,720 --> 00:45:02,880 It sounds really it's good music. 832 00:45:02,880 --> 00:45:06,960 It sounds really, really good. It's it's just like makes you 833 00:45:06,960 --> 00:45:09,800 wanna. It's so like you want to play 834 00:45:09,800 --> 00:45:14,120 this on a Sunday, Like when you're vibing in the house, you 835 00:45:14,120 --> 00:45:16,160 cheer. Especially, yes, especially that 836 00:45:16,160 --> 00:45:18,400 third one. There's three three songs of the 837 00:45:18,400 --> 00:45:20,600 project Let Me Feel. For me, mine. 838 00:45:20,600 --> 00:45:24,640 That's my fave, yeah, yeah, like that's my fave. 839 00:45:24,680 --> 00:45:28,080 It gives you like such like catch another vibes with the 840 00:45:28,080 --> 00:45:30,200 kicks. And swings, swings, the swings 841 00:45:30,680 --> 00:45:32,640 is the is the swing that's that's. 842 00:45:33,320 --> 00:45:38,080 It's the swing it does And then I love the chanty like vocals 843 00:45:38,080 --> 00:45:42,040 that keep on repeating and then you know it's like the they used 844 00:45:42,040 --> 00:45:46,480 that as a like as an instrument in itself like that shanty 845 00:45:46,480 --> 00:45:48,280 vocals. And then now you have like the 846 00:45:48,320 --> 00:45:55,640 actual vocals in cutting through bro, Honestly, fantastic 847 00:45:55,640 --> 00:45:59,760 fantastically put together. And even if it's four well, 848 00:45:59,760 --> 00:46:03,760 three different artists, I feel like all of them had like the 849 00:46:04,040 --> 00:46:08,720 space they had their niche within the project and I think 850 00:46:09,600 --> 00:46:15,840 it's just a very colourful and clean and it all bro, shut up to 851 00:46:15,840 --> 00:46:21,080 the people at Spotify because like this put like to like what 852 00:46:21,080 --> 00:46:23,640 Sam said at the beginning of the music segment. 853 00:46:24,000 --> 00:46:26,840 If you want to say that there's not good music coming out of 854 00:46:26,840 --> 00:46:29,360 Kenya, I don't know what you guys are smoking on. 855 00:46:30,240 --> 00:46:34,840 Yeah that's that's like bro, yeah, I love. 856 00:46:34,840 --> 00:46:37,320 I love. I also love the instrumentation 857 00:46:38,040 --> 00:46:41,040 or like from the production standpoint, yeah. 858 00:46:41,240 --> 00:46:44,920 I feel like he didn't do, like he was an extra with like the 859 00:46:44,920 --> 00:46:46,440 drums and everything. Like, no. 860 00:46:46,520 --> 00:46:48,680 That's such that space. That's actually a good 861 00:46:49,200 --> 00:46:51,560 observation. That's one thing I, I, I I 862 00:46:51,560 --> 00:46:55,120 noticed it's very it's it wasn't too much now, Hendrix. 863 00:46:55,320 --> 00:46:57,840 No, it wasn't. The production is also very 864 00:46:57,840 --> 00:47:01,040 musical, especially on that second song, like the chords bro 865 00:47:01,040 --> 00:47:05,800 was playing, like there was sevens and augmenteds and all 866 00:47:05,800 --> 00:47:08,800 that it was. Very like jazzyish Jazzy. 867 00:47:08,800 --> 00:47:10,760 Musicals. It was very musical, but still 868 00:47:10,760 --> 00:47:13,040 very simple and very clean. It's it's really good because 869 00:47:13,040 --> 00:47:15,800 then it gives the space to the artists to clean to come 870 00:47:15,800 --> 00:47:17,400 through. Some producers these days just 871 00:47:17,400 --> 00:47:19,440 be doing a lot, man. Like they just especially in the 872 00:47:19,440 --> 00:47:20,840 age of samples. I think he's. 873 00:47:20,960 --> 00:47:24,200 We'll be doing a lot of. Concept the the age of samples, 874 00:47:24,200 --> 00:47:26,040 man. I think his sound selection is 875 00:47:26,040 --> 00:47:29,000 also very top tier. On this project, yes. 876 00:47:30,480 --> 00:47:32,080 Yes. Yeah, like he did. 877 00:47:32,280 --> 00:47:37,120 He did, he did really, really good sound selection for the 878 00:47:37,120 --> 00:47:39,920 drums and everything. So shout out to them man. 879 00:47:39,920 --> 00:47:44,000 Closer like. And also I'm not going to lie, I 880 00:47:44,000 --> 00:47:48,320 didn't know too much about Navy and Saki so this puts me on to 881 00:47:48,320 --> 00:47:52,240 new artists to like check out. So yeah, sort of good shout out 882 00:47:52,240 --> 00:47:54,440 to them. Look what a good song good 883 00:47:54,520 --> 00:47:59,080 project does. An amazing project out in terms 884 00:47:59,080 --> 00:48:01,160 of other music, I listen to some. 885 00:48:01,440 --> 00:48:08,720 I'll just briefly mention a few songs that caught my fancy. 886 00:48:09,400 --> 00:48:13,400 I listened to Hands by Julie Brenda, Kobe Worldwide and 887 00:48:13,400 --> 00:48:19,600 Ruguru to shout out to them. Oh, shout out to my boy Kirby. 888 00:48:19,760 --> 00:48:21,720 He released a song with Rachel Kendy. 889 00:48:21,960 --> 00:48:23,600 The song is called What You Want. 890 00:48:24,600 --> 00:48:26,160 If we're talking about production. 891 00:48:26,280 --> 00:48:28,720 What a song like the the the beat. 892 00:48:28,720 --> 00:48:32,040 Like you have to understand I listen to these things as a 893 00:48:32,040 --> 00:48:36,480 producer as well and like the beat that was fantastic was 894 00:48:36,560 --> 00:48:37,720 phenomenal. Yeah, it was good. 895 00:48:38,360 --> 00:48:39,880 But yeah shout shout out to them. 896 00:48:39,880 --> 00:48:41,480 I I didn't. I don't know too much about 897 00:48:41,480 --> 00:48:45,480 Rachel Candy, so this might be my first, like, proper. 898 00:48:45,480 --> 00:48:46,960 Introduction. She's a music. 899 00:48:46,960 --> 00:48:49,600 She's a newer artist. She's had one release. 900 00:48:49,600 --> 00:48:53,720 She used a song earlier this year called Still in Love. 901 00:48:53,720 --> 00:48:56,920 So I think she's a new artist. OK, come down, Sessions, but 902 00:48:56,920 --> 00:48:59,440 yeah. Shout out to them. 903 00:49:00,320 --> 00:49:03,920 There was the She Violate remix by Gee Whiz and Yre. 904 00:49:03,960 --> 00:49:08,160 Yre is a legend in the game then we had. 905 00:49:09,720 --> 00:49:12,400 I'm still putting out music. These ledges are. 906 00:49:12,400 --> 00:49:14,000 They're still, they're still applying pressure. 907 00:49:14,000 --> 00:49:15,880 Look at them still. Working man. 908 00:49:16,120 --> 00:49:18,320 Still have to have the On your foot on their necks. 909 00:49:19,840 --> 00:49:24,080 There was Darling by Jiru and Chevy. 910 00:49:24,080 --> 00:49:26,800 I think Chevy and Giru make a great team. 911 00:49:26,800 --> 00:49:28,640 I like to see what they're doing. 912 00:49:28,640 --> 00:49:31,240 Yeah. And then I think there was the 913 00:49:31,240 --> 00:49:34,080 stuff with Caleba Wheaty. Now maybe you can talk more 914 00:49:34,080 --> 00:49:35,840 about this. I only listened to two songs. 915 00:49:35,840 --> 00:49:37,240 I haven't listened to the whole project. 916 00:49:37,400 --> 00:49:40,960 Yeah. Shout out to Zoe, because Zoe 917 00:49:40,960 --> 00:49:43,440 was in one of the songs called Falling Together. 918 00:49:44,000 --> 00:49:49,720 You all know I'm a big Zoe Stan. Zoe Kangocha is literally one of 919 00:49:49,720 --> 00:49:53,960 the most talented Kenyan artists at the moment in my humble 920 00:49:53,960 --> 00:49:56,760 opinion. But anyway, I think I liked what 921 00:49:56,760 --> 00:49:59,480 they were doing, so shout out to them. 922 00:49:59,480 --> 00:50:01,000 Two songs actually on the project. 923 00:50:01,160 --> 00:50:03,600 They're falling together and Test Me oh. 924 00:50:04,200 --> 00:50:05,480 Oh, I haven't listened to the other one. 925 00:50:05,480 --> 00:50:08,480 Yeah, yeah, so. Yeah, you get to project so, but 926 00:50:08,480 --> 00:50:11,200 yeah, so 13 song project was was interesting. 927 00:50:11,200 --> 00:50:12,880 I mean, he's been dropping a couple of singles, so it's good 928 00:50:12,880 --> 00:50:15,920 to see that project to come together. 929 00:50:17,080 --> 00:50:19,440 What else was there, man? What else? 930 00:50:19,920 --> 00:50:22,480 There's no, I'm not doing that. There's a lot of music. 931 00:50:22,520 --> 00:50:24,160 There was a lot of music being released. 932 00:50:24,280 --> 00:50:27,880 Just to highlight a couple of more, someone who I really 933 00:50:27,880 --> 00:50:30,240 enjoy. In terms of her, her, her music 934 00:50:30,240 --> 00:50:32,800 is Zaitou Nuan Bui and she leaves a song with White Dhaka, 935 00:50:33,200 --> 00:50:36,080 who I think is a producer and kimba sax. 936 00:50:36,080 --> 00:50:37,880 And I really enjoyed that song. It was pretty cool. 937 00:50:39,840 --> 00:50:44,400 Mutoria and Scam Cardinali utori has really been running it. 938 00:50:44,440 --> 00:50:46,000 He's been running around doing a lot. 939 00:50:46,320 --> 00:50:48,000 There is a song called High Kwanzaa like this. 940 00:50:48,000 --> 00:50:50,240 I bro I really enjoy scam Carden Ali. 941 00:50:50,240 --> 00:50:53,680 I don't know I just really enjoy his music now it's it's it's 942 00:50:54,240 --> 00:50:58,880 it's his rapping is there's like elements of comic the comic 943 00:50:58,880 --> 00:51:00,840 elements in that and then there's still that you know that 944 00:51:00,840 --> 00:51:03,160 street and then he's also sound he sounds like he's also trying 945 00:51:03,160 --> 00:51:07,480 to evolve his sound to appeal to more but at least that's what it 946 00:51:07,480 --> 00:51:09,400 sounds like to me. I could be wrong, but I. 947 00:51:09,440 --> 00:51:11,240 See. Yeah, it's really cool. 948 00:51:11,240 --> 00:51:15,360 I enjoyed that matata. I don't even mention Matata and 949 00:51:15,400 --> 00:51:18,360 bartender Willi released in a kubalika matata. 950 00:51:18,720 --> 00:51:20,680 We know the sound like the sound is the sound. 951 00:51:20,680 --> 00:51:22,400 So they did that. That was cool. 952 00:51:23,120 --> 00:51:26,240 Did you mention M Room B? He stays releasing music. 953 00:51:26,520 --> 00:51:28,320 This guy has a lot of music, has a lot. 954 00:51:28,720 --> 00:51:31,680 He releases like every week. Yeah, it is projects too, 955 00:51:31,680 --> 00:51:35,600 because it is a four song project called Echoes of 956 00:51:35,600 --> 00:51:36,840 Farewell. Sorry. 957 00:51:37,240 --> 00:51:40,000 So that was cool, man. There's a lot, bro. 958 00:51:40,000 --> 00:51:43,960 Go look for music. It's all out there and there's 959 00:51:43,960 --> 00:51:48,840 really, really, there's really, really good music out there. 960 00:51:48,840 --> 00:51:51,360 But anyway, we could, we could, we could go on forever, 961 00:51:51,360 --> 00:51:53,760 obviously. But I'd like to. 962 00:51:54,920 --> 00:51:57,880 For me, the song that I really enjoyed the most is a song by. 963 00:51:58,120 --> 00:52:00,120 We've talked about it before, It's called Papa. 964 00:52:00,400 --> 00:52:04,160 It's an artist called Papa. He's a Kenyan, British, Kenya, 965 00:52:04,160 --> 00:52:06,840 British, British Canyon, whichever, however way you want 966 00:52:06,840 --> 00:52:10,640 to go, go about it artist. And he's been reason like really 967 00:52:10,640 --> 00:52:12,440 cool. He does very cool, conscious, 968 00:52:13,040 --> 00:52:17,800 conscious music that I really like, I've almost saying. 969 00:52:17,960 --> 00:52:19,600 Am I wrong? Yeah, yeah. 970 00:52:19,600 --> 00:52:22,680 Am I wrong in drawing the parallel between him and Flyer? 971 00:52:22,680 --> 00:52:26,360 I feel like he's like fly, like he's like an older version. 972 00:52:26,360 --> 00:52:27,880 And older. Yeah, it's it. 973 00:52:28,600 --> 00:52:31,680 And his name is Papa. So, Oh my, there we go. 974 00:52:32,360 --> 00:52:35,280 Yeah, Speaking of Speaking of Flyer, I saw. 975 00:52:35,280 --> 00:52:37,640 Earlier during the week, was it earlier during the week or 976 00:52:37,640 --> 00:52:40,000 recently? Oh, recently I saw Blinky Bill 977 00:52:40,000 --> 00:52:44,080 was was was covering his uchuminibaya joint, which is 978 00:52:44,080 --> 00:52:45,480 like a big look. So shout out to him. 979 00:52:46,360 --> 00:52:48,080 We love to see it. We love to see it. 980 00:52:48,080 --> 00:52:52,240 So yeah, conversation by Papa, this is like music I enjoy, like 981 00:52:52,680 --> 00:52:55,040 I just be. I've played it a lot of times 982 00:52:55,040 --> 00:52:56,440 already. This is like my kind of joints, 983 00:52:56,440 --> 00:52:59,120 man. It's very chill, very and very 984 00:52:59,120 --> 00:53:01,440 conscious, very. It makes you think it's more, 985 00:53:01,600 --> 00:53:04,360 it's more it has a lot of meaning. 986 00:53:04,360 --> 00:53:07,640 Not to say that songs don't have meaning, but pop sometimes has a 987 00:53:07,640 --> 00:53:12,120 reputation for just being pop. But yeah, this one was more like 988 00:53:12,120 --> 00:53:16,640 a well cooked meal rather than noodles or fast food. 989 00:53:16,640 --> 00:53:20,880 So yeah, I don't hate, man. So yeah, I'd like to. 990 00:53:20,880 --> 00:53:24,440 Play oh gosh. Conversation. 991 00:53:24,600 --> 00:53:34,280 Conversation by Papa. Got held up on the way. 992 00:53:34,600 --> 00:53:37,480 Traffic is a mess. I'm tired and in pain. 993 00:53:37,640 --> 00:53:40,800 Might even be unwell. Got to look after the kids. 994 00:53:40,960 --> 00:53:43,040 Work is really stressed. Got a problem. 995 00:53:43,040 --> 00:53:45,520 Really big Today just ain't the best. 996 00:53:45,720 --> 00:54:01,000 I'm too tired to run. Stop putting on your ego. 997 00:54:01,240 --> 00:54:04,760 He's too strong. Let go and tell the truth some. 998 00:54:05,160 --> 00:54:08,080 Stop putting on your honestly who you are. 999 00:54:08,080 --> 00:54:12,440 Do your own thing or you'll end up alone. 1000 00:54:15,240 --> 00:54:18,960 Please have a conversation. End up alone. 1001 00:54:30,520 --> 00:54:33,520 I love my little space. Got it to myself. 1002 00:54:33,800 --> 00:54:36,680 Refuge from the race. It's my time to melt. 1003 00:54:37,000 --> 00:54:41,000 Hiding from the world. Seeking to reflect wisdom and a 1004 00:54:41,000 --> 00:54:44,600 Pearl with myself. Connect Must protect the flame. 1005 00:54:45,040 --> 00:54:47,640 Freedom to the coast sticking to my lane. 1006 00:54:48,200 --> 00:54:49,320 If you know. You know. 1007 00:54:49,800 --> 00:54:52,800 Freedom to be strange when one feeling roams. 1008 00:54:53,000 --> 00:54:55,760 Once you've had a taste. Your heart is found at home. 1009 00:54:56,480 --> 00:54:59,800 Support it on. Your ego is too strong, Nicole, 1010 00:55:00,960 --> 00:55:03,280 and tell the truth. Some support it on. 1011 00:55:04,080 --> 00:55:09,680 Be honest with you all. Do your own thing or you end up 1012 00:55:09,680 --> 00:55:14,200 alone. You could climb any mountain 1013 00:55:15,400 --> 00:55:20,000 cars and he seas you could learn anything. 1014 00:55:20,640 --> 00:55:23,560 Start again baby. Hide your feet. 1015 00:55:25,320 --> 00:55:29,240 Take your seat on the throne Amongst the legends oh. 1016 00:55:30,400 --> 00:55:36,720 Don't do what you're told or you'll end up alone oh oh. 1017 00:55:38,480 --> 00:55:41,800 Just have a conversation. End up alone. 1018 00:55:42,720 --> 00:56:02,400 Oh, Yep, that was. 1019 00:56:02,920 --> 00:56:08,440 Conversation by Papa I Will I Prom that song is going to be I 1020 00:56:08,440 --> 00:56:10,080 will play that song to death man. 1021 00:56:10,080 --> 00:56:13,160 This guy has this his past couple of releases have just 1022 00:56:13,160 --> 00:56:15,760 been like now like now I'm hooked now I'm hooked. 1023 00:56:15,760 --> 00:56:19,520 It's really cool really really cool music But yeah man that 1024 00:56:19,520 --> 00:56:20,880 that was that's that's new music. 1025 00:56:20,880 --> 00:56:24,120 There's a lot of music from there's, and I'm super excited 1026 00:56:24,120 --> 00:56:27,520 to like, I want to go back into the Patriots album again and and 1027 00:56:28,000 --> 00:56:29,880 dive into it. I definitely want to pay. 1028 00:56:30,200 --> 00:56:31,120 Pay. Patrus. 1029 00:56:33,040 --> 00:56:34,680 No, I sent you on a Perus. Yeah, Yeah. 1030 00:56:35,120 --> 00:56:37,240 Yeah, yeah, Perus through. Patrus's album. 1031 00:56:37,240 --> 00:56:39,320 I see what you did this This guy's clever. 1032 00:56:39,920 --> 00:56:42,360 Where else would you get? Where else would you? 1033 00:56:43,240 --> 00:56:48,600 Where else would you get close? Brilliant. 1034 00:56:48,640 --> 00:56:51,040 Just flips of the English language. 1035 00:56:51,160 --> 00:56:54,440 Apart from the 30% podcast from the Goat himself, Afamifuna, 1036 00:56:54,440 --> 00:56:56,920 what else would you know? Yeah. 1037 00:56:56,920 --> 00:56:58,080 Anyway, looking forward to getting to that. 1038 00:56:58,080 --> 00:56:59,800 Even the closer album. I need to play that some more, 1039 00:56:59,800 --> 00:57:01,240 man. I I like that. 1040 00:57:01,240 --> 00:57:05,200 I really enjoy what they've done over there. 1041 00:57:06,320 --> 00:57:13,000 Yeah bro, just that. Yes Sir, that was episode. 74 1042 00:57:13,000 --> 00:57:15,040 Man, I can't believe we've done 74. 1043 00:57:17,400 --> 00:57:21,880 Episodes of this. Like always guys, I want to 1044 00:57:21,880 --> 00:57:25,080 leave you guys with my I know, I know, I go on about this stuff. 1045 00:57:25,080 --> 00:57:29,040 But like, it's very important to me that you guys understand that 1046 00:57:29,280 --> 00:57:33,000 with these 3C's, you guys can be some of the most successful 1047 00:57:33,240 --> 00:57:37,760 people in the music industry or any industry that you're in. 1048 00:57:38,840 --> 00:57:42,440 You have to be confident about the stuff that you're doing. 1049 00:57:42,440 --> 00:57:47,280 So in this case, your art, How confident you are translates 1050 00:57:47,280 --> 00:57:51,800 into how much attention people are going to give you because 1051 00:57:51,800 --> 00:57:54,880 people tend. This is the thing, people are 1052 00:57:54,880 --> 00:57:56,960 kind of sheep. And if people see that you're 1053 00:57:56,960 --> 00:58:00,680 very confident about your own work, they'll also be like, huh, 1054 00:58:00,960 --> 00:58:04,760 there's something there. Secondly, you always have to be 1055 00:58:04,760 --> 00:58:08,200 consistent. If you're not consistent, people 1056 00:58:08,200 --> 00:58:10,880 will forget about you in a flash. 1057 00:58:12,120 --> 00:58:16,040 You have to have to keep on being in people's faces. 1058 00:58:16,080 --> 00:58:19,840 I know some of us, especially in the creative industry, as 1059 00:58:19,840 --> 00:58:23,400 producers, engineers, we like to stay behind the scenes. 1060 00:58:23,800 --> 00:58:30,040 But listen, you have to be, can't do that no more. 1061 00:58:30,040 --> 00:58:31,600 You have to have. To. 1062 00:58:32,160 --> 00:58:37,200 Be in people's faces. You cannot, cannot just be like 1063 00:58:37,200 --> 00:58:38,760 no, I just want to No, no, no, no, no. 1064 00:58:38,760 --> 00:58:40,160 You have to consistently be there. 1065 00:58:40,400 --> 00:58:43,080 And lastly, always, always work on your craft. 1066 00:58:44,360 --> 00:58:46,920 Listen, I can't. I can't. 1067 00:58:48,680 --> 00:58:52,800 You you can't. Look past how important it is to 1068 00:58:53,320 --> 00:58:57,960 everyday do something that contributes to the overall goal, 1069 00:58:58,120 --> 00:59:02,040 no matter how small it is. Watch a tutorial that's fact. 1070 00:59:02,480 --> 00:59:04,160 Read a book on. Music. 1071 00:59:04,160 --> 00:59:10,040 Marketing or I don't know. We just always work towards the 1072 00:59:10,240 --> 00:59:13,120 PDF the. Craft, Yep. 1073 00:59:13,240 --> 00:59:14,400 Or building the. Craft. 1074 00:59:15,240 --> 00:59:17,000 That's all. That's all for me, Sam. 1075 00:59:17,760 --> 00:59:21,440 That's all folks. That's all folks. 1076 00:59:22,520 --> 00:59:25,000 As always, thank you guys so much for listening. 1077 00:59:26,320 --> 00:59:30,720 Tell a friend to listen to this podcast if they wanna get a 1078 00:59:30,720 --> 00:59:34,000 taste of what the Kenyan music industry is all about. 1079 00:59:34,000 --> 00:59:38,520 Yep, that's what we cover. We kind of use this as a journal 1080 00:59:38,520 --> 00:59:41,760 to know what's happening in this point of time within the Kenyan 1081 00:59:41,760 --> 00:59:44,480 music industry. You know, hopefully three years 1082 00:59:44,480 --> 00:59:47,040 from now, five years from now, if somebody wants to know, huh, 1083 00:59:47,040 --> 00:59:51,280 what was happening in the Kenyan music industry in 2024 and 2023, 1084 00:59:51,480 --> 00:59:54,040 they can look back on this podcast to kind of get like a 1085 00:59:54,040 --> 00:59:57,200 little bit of a picture of what's what was happening on the 1086 00:59:57,200 --> 00:59:59,040 show. And thank you as. 1087 00:59:59,040 --> 01:00:01,800 Always for. Listening Sam, thank you for 1088 01:00:01,800 --> 01:00:03,840 being the amazing Co host that you are. 1089 01:00:05,600 --> 01:00:08,320 And so, yeah, just say don't thank me. 1090 01:00:10,280 --> 01:00:12,560 No. But all I have to I have to bro. 1091 01:00:12,560 --> 01:00:13,720 I have to. I appreciate it, man. 1092 01:00:14,240 --> 01:00:15,720 And we'll. Catch you guys. 1093 01:00:15,720 --> 01:00:19,600 On Big episode 75 Without.