What but what's? Why?
It's like, alright, let's take care of this one's first, or
let's take care of this one's as probably figure out something
because it's it's definitely a disagree, definitely a sphere of
it. I'm sorry, I disagree because
now you're just going to end up like censoring everyone, bro.
People are going to create the art that they create, right?
Like you're not going to stop artists from making music that's
about the club or about going to the strip clubs.
You all make that music as parents.
You all need to like police your children.
All my enemies are somebody. Enemies, frenemies.
It's me with that energy. You never know me.
Don't like me. No apology.
You jealousy. Watching me go overseas.
You will never know. No peace.
Let me win, Let me win. We need this economy.
Bear a table for me right before my enemies.
So they can see I'm living in my prophecy.
I've never known ocean. What's up guys?
And welcome to episode 140 of the 30% podcast.
I go by the name Alpha Mefuna. My Co host goes by the name Sam
Array and all our enemies are suffering.
Sing it with me. All my enemies are suffering.
Some are all your enemies suffering.
I don't know about all your enemies suffering.
I don't have enemies. What do you what do you mean you
don't have enemies, man? Who has enemies?
Like do you know the concept of enemies?
Like when I think enemies, I think, I think medieval times,
cities versus cities going to get rid of whole towns and
burning it to the ground. Like that's enemies these days.
No one has enemies, man. It's just OPS.
OPS is completely different from enemies.
OPS is enemies. OPS and enemies are two
different things. OPS and enemies are so different
things. OPS is like a soft.
What are you? Like is what?
What are you talking about, Sam? You're making me get a headache.
Like no, no, no, no, no OPS. No, no, no, no.
OPS are serious. Like people.
People will see their OPS on site and it's on site with them.
You know what I mean? You know what you mean when
you're saying when they say on site like OPS are serious, man.
What do you mean OPS aren't serious?
What do you mean OPS are soft? OPS is just so jokey.
I mean, OK, I get it. Yeah, I guess.
Enemies just unless it's like, Oh, but Speaking of Speaking of,
I think bien really set the tone for this week.
But we will talk about it more during the podcast because this
podcast is all about enemies and enemies suffering for real.
No, no. But it is though.
It is anyway, Sam. How, How?
How is your week going? How?
How are you? How art thou?
I'm all right, I'm all right. I'm cool, I'm cool, I'm OK, man.
It's a slow start to the week. Just getting work done.
It just, you know what, not coming off last week.
Last week I was outside. Goodness, I was outside, so it
might. It.
Might. We might sorry, what's why are
you snickering? Why are you snickering?
We was outside. So I don't know.
Last week, last week was fun. Last week was fun.
I was I was outside. Oh, you.
How was your week? Did you do anything interesting
before we we get into my lungs? So lucky about people doing
shows outside. Oh bro, me, I was this week.
I was so I was at work like the whole time.
I had literally no no time for my for my own.
If it's not, if it's not money, don't.
If it's not money, let them not talk to you about it, yeah?
It's all for real, man. For real?
Yeah. Yeah, yeah, yeah.
I was outside Wednesday. Wednesday.
I went to Gecko Cafe because Iwaiji, I think it's Wednesday.
It has to be Wednesday, not Tuesday.
It wasn't early in the week. It was Wednesday because Iwaiji
was out there crooning. He was out there serenading the
ladies and the guys were just there to listen.
I was a bypass, so that was an interesting show.
They, I don't know, man. Like, First off, it's packed.
I feel like the venue might have Gecko is.
I like what Gecko is doing in terms of just putting people on
and giving them a space to perform and having people come
in for free. But there's such an artist who I
feel like might not fit the Gecko mold anymore.
Also, I might not be the right guy for this because again, I'm
just. I just sit in the corner and
watch everyone so. Wait, what do you mean by
anymore? I mean, there's a certain level
when an artist reaches that, just the numbers and the type of
vibe that you bring. It's not the chilled, you know,
live music, coffee venue that might work for you.
Mr. Wait for real? You think so?
You wait. You're saying Yaya Tajiri has
outgrown Gecko? Outgrown is a very strong word.
I feel like he has no, it's cool.
OK, again, it's just me. Maybe it's just my opinion.
It could be completely wrong, but then I don't know.
Sometimes I just feel like there there's certain artists who when
once you get there, it feels small.
It feels like it feels like too much is going on, so we can't
really focus on the artists themselves.
Maybe that's a good thing for the venue having of course, it's
definitely profitable because they've been doing it for a long
time. But for the artists, I'm like,
OK, does he do you? Do you at some point outgrow
that venue and at what point do you would you say?
I'll go the venue. It was a good show though.
It was a good show. He brought out Costa Odran, I
think. I didn't see emails in the back.
I was just listening to the show.
I I prefer just going to sitting down.
I don't have to see the artist. I just go and sit down and
listen to what's going on and just watch how people react to
him. So I'm sorry, sorry to interrupt
you, but I just sorry to interrupt you.
I just had a brain wave. Imagine coaster or drunk, right?
Listen, I'm I'm I'm right now I'm just giving him brand ideas.
Imagine if you would if you started if you started working
on coasters. You know what I mean?
Like, you know the stuff that you.
Put on there. You didn't interrupt.
You didn't interrupt me for the coaster.
Coaster. No, no, no, no, no, but no, no,
but actually, actually just deep.
No, no, no, just deep. How amazing that would be.
And then it would just be like his face, like like a cartoon
character. Kind of Costa.
Like Costa or John's face? Yeah, on the coaster?
No, that would be no. That is a business idea for this
man. I think you've had better.
No, that's no, no, no, no, but that's great though.
That's great. Like that's greatness.
Like that's literally a million shilling enterprise right there.
Any I just listen. I know I've been giving you.
Guys, depends on how many we're talking about.
Like if we're talking about like the, you know, the hundreds of
millions, then that's that's actually not bad.
So hey. No, no, no.
I. Come come to come to me for your
brand ideas Come for me for it to your brand marketing ideas.
Man I got you. Oh man, I.
Got you. No, no.
OK, well let me not get if it's money, let me not get to do
every money. So yeah, he brought a course of
drunk. That was cool.
I think Zaitouni came out at one point, so that was dope as well.
Apart from that, I wasn't really paying much attention at some
point because there was so much going on.
Also was stimulated. So if you brought it to anyone,
I'll shout out to all of you. So it was a good show that was
great. That was Wednesday evening and
then Thursday, Keithan, formerly known as Ethan Music, he was
outside as well. He was at Koda and in Westlands
and he was having his album listening party.
The album is Doctor Flo will see you now, which is of course out.
Of course, you should know that if you're listening to this
podcast project is out. And so, yeah, he had his
listening party. It was supposed to start early.
Of course it did not. And actually it didn't.
You wait some you weren't the listening, bro.
Hey, you're outside for real. Like yo, OK, the listening party
is my podcast host is out here man.
OK, no. No going out to support, I mean
going out to support, support people.
Also, I was invited as well, so by a couple of cool people, so
you know, yeah, support. So yeah, it was fun, it was
good. Met a couple of people out
there. It was an interesting vibe.
So what happens is first of all you get in it is guys are just
chilling out. And then the sort of Artists
Connect area up in the terrace of Koda where like all the
artists, his friends were up there.
And then you like get headphones and you listen to the project.
The project was just like looping.
So you listen to the project on headphones and then afterwards,
that's when he now when the show started, he moved downstairs and
then people had headphones on listening to the project.
Before they were like waves. I think one or two, three, I
don't, I don't know the exact number because I wasn't there
for too long. But then a couple of people are
listening to the project. So that was really cool.
It's a very innovative or interesting way of doing a
listening party. So while you're up there, you're
listening, you're talking the some of the guys who are on
features and BT was up there shouting him.
I had a really good conversation with him about like roll outs
and just artistry in Kenya. It's good to see people who are
like hungry, hungry, hungry to get it right.
Charisma was up there as well. A bunch of different people were
just up there, some producers in the building.
So yeah. That was fun up there as well.
Yeah, yeah, yeah. That was cool.
And then I think afterwards, he
he performed the album, if I'm not wrong.
And yeah. So before he performed the
album, I, I, I left because we went over to bar next door
because Terry Anne Iraqi was having a little performance and
I wanted to go see that. I've never really seen her live.
I don't know if she does a lot of live shows.
Yeah. Terry Anne, of course, is on
Afghans project, so go listen to that song.
But yeah, so that was a cool show, too.
That was a cool show. She she, she just didn't, I
mean, it's, it's, it's interesting seeing artists who
are, you know, like just working and trying to get comfortable in
front of people and all that business.
So it's interesting watching that.
So shout out to her. She did a really good job and
she sounded great as well and looked great.
So shout out to her. And yeah, that was a week, man.
I was outside. I thought of going on Friday.
I really wanted to go see, I think it was Friday.
I wanted to go see Lisa Odoor. But I'm like, you know what, I'm
staying in. Wait, why didn't you go and see
Lisa Odoor? Man, that's.
First of all, I imagine. She must be amazing liar.
Oh no, yeah, I saw clips from from from her show and yeah,
looked, I definitely missed out on that one.
This is the second one I'm missing in a row, which is
absolutely terrible. Like I really like Lisa Lisa's
music and her performances because she's brilliant.
But yeah, I didn't get the tickets early, so I decided not
to go. But I will really try and catch
the next one. I have to.
I said that last time and then I didn't catch the next one, but
this time I will really try to catch the show.
So listen in next time when I say that I didn't catch the
show, but I'll catch it next time.
Apart from that, yeah, it's just just just plotting, plotting and
planning, plotting and. Planning, plotting and planning,
man. That's, that's the vibe, bro.
That's that's all we can do, plot and plan.
Listen, even me, I'm in my plotting and planning error, so
I totally feel you. Yeah, man, some what Beck.
What beckons us this. Week beckons.
What? Calling us?
Yeah, what's What's calling our name?
Yeah, literally what's calling? Yeah, what's calling our name?
Beckons beckons is a funny word. There's been a little bit of a
of a a storm a little a little social storm has been has been
brewing a social storm has been tearing up and down the the
Kenyan cultures streets. And we are here to deliver that
that news to you. If you haven't already seen seen
it, Nakata, the national authority for the for the
campaign against alcohol and drug abuse.
They proposed a couple of of amendments to the law which had
the whole streets in. What do you say?
It had the whole streets in a kerfuffle, had the whole streets
in this array? In a teasing man, people in a.
Teasing. You know, yeah, man.
Yeah, yeah, yeah. So basically what it was is I, I
propose a whole bunch of things that the main one that we want
to focus on is the, the, the raising the legal drinking age
from 18 to 21, drinking of alcohol, raising that legal age
from 18 to 21, and then prohibiting celebrity
endorsements and advertising for alcohol.
So of course there's a couple of artists that, I mean, artists
generally would not like that proposal.
So, but that that essentially is the proposal and the the
justification for raising it to 21 years of age is that I know
18 to 21 like the adults in quotes is still growing, their
brain is still developing and of course drugs and alcohol affect
brain development. And so I guess what they're
trying to say is that we want to keep the at least delay that if,
if possible. And then digital platforms don't
have proper age verification. And so it's difficult to to
gauge that. That means that there'll be a
lot of underage people who are having access to some of the
things that may harm them in that way.
Of course, celebrity ads influence behaviour.
And so if you have celebrities endorsing alcohol and then
younger people are going to want to indulge in it just because of
that. And so they're like, OK, that's
might not necessarily be the best thing.
And yeah, I mean, just just trying to prove that using
alcohol when you're young that a lot of people might not, let me
say a lot of people. But then there's a lot of there
could be some abuse happening and that we need to curb curb in
society. And where there's many young
people who are having access to to alcohol very young.
I think that's all one statistic where they say that drinking
could start as early as 6, which is insane to me.
Yeah. So that that's basically the
their justification of of everything.
The, the, the main the main conversation to be had though,
is like what the response or like how people received the
information and responded to it and especially people within the
industry like BN and very. And I think BN had something
very interesting to say because on his story he posted and he
said. Nakada now proposes banning
alcohol advertising online sales and want to change legal
drinking age to 21. The government recently banned
advertising of betting. These bans affect creative and
advertising industries heavily. What is this fake morality
question mark pretending to care?
Why did they say question mark? What's wrong with me and
pretending to care about the very youth they're killing?
Are we the first country to have these vices?
Then we wonder why unemployment is so rampant.
And I think that's the main conversation to be had about
this. Well, when it comes to like the
entertainment industry, of course, like I understand like
the arguments about changing the age and, and, and you know, the
youth engaging in alcohol before like they're ready and before
they have like a sense of self, you know, so that they're not
just doing it to follow trends or just doing it because all
their friends are doing it. Like, I get that, but we're just
talking about like the ramifications in the
entertainment industry. And bro, I'm telling you, some
people are going to be so screwed over if this ends up
being a thing because when it comes to like celebrity
endorsements, like especially in the music industry, especially
in the music industry, the bread and butter is from the alcohol
companies. And that's the thing though,
that's one thing that I've always viewed as a potential
weakness in our industry. I've always said, I don't know
why more brands aren't like invested in backing artists.
Like it's always just the alcoholic brands.
And now, look, once they are removed from the equation,
people are screwed because like, what are we going to do?
Where are you? Where are you going to get your
brand deals from? Because it's not like all the
other brands like are looking for artists to endorse them.
And I wonder why? I wonder why, Like why Sam, why
why don't you think like blue band has like a roster of like
artists, like on their payroll or I don't know, whatever other
big brand like, you know, I know, like there's, there's,
there's more like lifestyle brands like Vaseline or like
something that would like look for like a female artist to
endorse, like maybe an R&B artist and stuff like that.
But like those, I feel like those things happen fear or like
a makeup brand. I think Valerie Modoni recently
got a deal with Maybelline Africa, which is huge, by the
way. But I feel like those things are
few and far between. The alcohol ones, though, like
people get those like so easily. So the question is, do you agree
with BN? Do you think this is a question
of fake morality? Do you think this is going to
really, really like hinder the creative scene in terms of like
the cash flow? First of all, before I get into
that, because I think those are two, I think this, those are two
different compositions that we'll be having before I get
into that. The one of the main reasons,
obviously that alcohol is, is, is promoted a lot by, or rather
those are the endorsements that a lot of other artists get is
because a lot of the music that's pop is very party centric
and it encourages alcohol use, you know, in whatever forms it
is in clubs, in, you know, private settings.
So, and there's, there's that's a big aspect.
And so it just naturally follows that a couple of brands will
say, Oh, this guys is this guys are talking about, you know,
this kind of lifestyle and we provide the tools for this
lifestyle. And so we're going to, so that
makes sense. And that's when you think about
it that way, I think it's two conversations, two different
conversations to be had. The conversation about the
government and the the government being 2 faced is a
separate thing. And then there is a link.
But then I when I think about it, I think about it separately.
And then there's a separate conversation of whether it
affects artist money. Of course it's going to affect
if a lot of artists are getting their money through through
endorsements and whatnot, of course, I mean, it will affect
that flow. But then again, the way I think
about it is. Is the money that artists would
be getting from this endorsements equal?
I mean, better than the potential dangers that the
endorsements could bring or how it could possibly affect
society, affect especially the younger people, the under now
we're just talking about the lower age.
So that's kind of how I see that's a very difficult
conversation to have. I think because of industry,
economics and societies, what society deems as important.
If you ask me personally, not running away from it.
I don't necessarily mind the some of the things they're
proposing if it actually works, if it helps, right alcohol, I
mean, I just I just using having alcohol brands and other stuff.
It's affecting the money fine, I do get it.
But then if a majority of society is affected negatively,
then, you know, an artist should be reflectors of what's in
society or reflectors of some sort of reflectors of the
society. So now if they're, if the
endorsements they're getting could potentially put the same
society in danger, then I'm like, OK, that's where it gets a
little bit tricky. So that's on that.
I don't know. I don't know if if you have the
same stance and that's and that's.
So for me, for me, for me is I think the government engages in
a lot of the red herring fallacy when it comes to arguments.
And what I mean by that is the country right now is going
through so much turmoil economically, financially, and a
lot of people have been killed during the protests.
And it's just a really, really difficult time.
Yes, alcohol use and drug use is a problem.
I don't know why we're having this conversation now all of a
sudden. I feel like it's like, it's
like, it's like they're just trying multiple ways to kind of
divert the conversation to other things, which is annoying
because yes, I do agree with you.
Like kids shouldn't be exposed to alcohol.
But why are we having this conversation?
Well, these are conversations that should have been been had
ages ago, you know what I mean? So I don't like how the
government likes to do some of these things because it is a
valid conversation to have, but you guys are just doing it now
as a tool. In my opinion.
It just looks like it's a dive diversionary.
Is that even a word? It's a It's a way to dive.
Yeah, I know. We know it.
I know it's. But you know what I mean, It
just looks like that this is just like they try to.
Divert attention. I mean, I do get that.
In my opinion, you know what I. Mean I get it my stance on that
is all right fine even if they're doing that but if good
comes out of it divert all you want see because we're still
going to get back to the main issue Kenyans are not going to
look at this and say 00 and I kinda now all right cool so
we're not going to go out to the streets and and you know and.
But then also but but then also Bian's point of fake morality is
also a thing. The government has a track
record of leaning on morals as a kind of like bargaining chip or.
A way to. Like the whole, I'm with him the
whole way, they kind of like position themselves with
religion and stuff like that to kind of like make them seem like
bro and they'd be doing the most nasty.
Like recently, right? Disgusting of things behind the
scenes. Yeah, like recently with the
whole church gate that. Building a church thing?
Yeah, bro, bro, like, you know what I mean?
So, so Sam, as much as as this conversation needs to be had and
it's an important one, you also have to pay attention to where
it's coming from. And for me, that just makes it
like seem like a little bit of like bullshit for them to be
doing it now. Then the other for me, the most
important conversation to be had well, as as regards the
entertainment industry, that is, is why are we in such a
precarious position where like everything is hinging on this
one thing. You know what I mean?
We shouldn't be in that position.
I think the risk should be like it should be spread.
There should be way more ways artists are able to monetize or
receive revenue via brand deals. So that like, because if bro,
it's so dangerous, because if one of these things like caves
or has an issue or like is no longer an option, then the whole
system is like in turmoil, you know what I mean?
So I think it's really problematic that the biggest
spenders in our industry for artists are the alcoholic
brands. I think that's I think that's on
purpose. You think it's on purpose?
How do you think it's on purpose?
I think it's on purpose. Again, just going back to the I
mean, it's a direct result of of the music people are making.
And these days when people make music with the intention of, you
know, just creating those the environment to have fun, you
know, quote UN quote to have fun.
And so of course, of course the alcohol industry is going to
pump in money into that to be able to encourage that a lot
more so that the musicians convince and endorse the
musicians so that they can convince more people to come
back to the alcohol and buy more.
I think that's just a byproduct of their goals and what they're
trying to achieve, Which again, could if if I mean, if it's
adults, then they can do what they want.
But then a lot of the people who listen to music are younger
people, you know, and that definitely could have a negative
impact. So yeah, it's, it's a tough, I,
I'm always on the side of, hey, listen, I don't care how the
conversation is having. If it's a conversation that
needs to be had at some point, I'd rather have it now then push
it up, push it till later. But of course that doesn't that
that shouldn't take away from the things that actually need to
be done. And yeah, I agree with Ben.
It's a little bit like crazy that we have we have the
government doing committing atrocities and then arms of the
government are now coming out to say, oh, really care about the
people and this is this is this. And we've not really had
anything from them. I'm not one to lump them all
into one specific boats, but you know, if the if the top is kind
of crazy and and a little bit corrupt, then it's very easy for
you to trickle down and and we just don't believe.
We just don't believe you, you know.
So yeah, I mean very seem to be in support of that.
Of course, you know, very, very was had a Chrome sponsorship for
all of his soul generation stint.
So now it seems like he's turned around and is an encourage of
that. I guess people will have what
they want. People have what they want to
say about that. So yeah, take that as you will.
I don't know, I just just as as I guess for me from wrapping up
from the psychological perspective, because I'm also in
that field. I understand sort of their
reasoning and the mindset that they're going about this with.
It's just that hopefully it if if some if it's beneficial to
the people that it gets enforced properly and doesn't hinder.
I guess the laws doesn't come in against other aspects of the law
which which give an adult what's it called, what's it called when
you have and you can do whatever you want to do Freedom, sure.
Yeah, yeah, freedom. Yeah, whatever it is, yeah,
along that so yeah. Me personally, they're just
gonna struggle. Like first of all, Kenya has a
real problem with enforcing things in the 1st place.
So this has been the status quo for such a long time.
How are they going to enforce it?
Like what they're going to like make sure like all the bars are
like no bro. It's just not going to happen
because I saw and then sorry, sorry before you continue, I saw
part of the thing They wanted to ban alcohol near churches,
schools and residential areas, require health warnings on
alcohol containers and then of course established
rehabilitation. But banning alcohol sales near
school churches and that just whenever you ban alcohol,
illicit alcohol shows up underground.
And it doesn't really. Stop.
That's, that's, that's what I was going to say.
Like the, the, you know, you look at the, when they banned
alcohol in America in the 30s, like that became like a criminal
enterprise, which is just what's going to happen at like in our
country. Not to say that's a reason not
to like try and push for positive like change.
Some of that. But I'm just saying that's
what's going to happen, especially because it's been the
status quo to have to have the drinking age be 18.
That's what it's been for as long as I can remember.
Even with that being the case, kids younger than 18 still be
drinking alcohol either way, so it doesn't Even so me, I'm
telling you. I I get it though, Listen.
I'm I'm telling you this. The idea that because it happens
that we should not set up laws or rules about it just because
it happens. Like it's going to happen
anyway, but we should do everything we can to make sure
that it's been done. Like there's there's checks and
balances to keep the society accountable.
It is going to happen though. Yeah, but like I said, the main
conversation that we need to try and have on this podcast is what
this means for the entertainers. And you all are screwed.
That's plain and simple. Like because like if, yeah,
because, because if, if they if they actually do make do on
this. I mean like this brands like
Safaricom, Coca-Cola, I guess what is this going to spend
money on an artist? I don't know.
It's mostly they don't see a. Lot of that too, right?
We don't see a lot of. Anymore.
Endorsements in general, yeah. Yeah.
Corporates and things. Bro Safaricom at this point
would rather use AI for their things than than involve.
You have been seeing people, I've been seeing the AI
billboards, Safaricom's AI billboards and having on worked
on some stuff for Safaricom, It just pains me.
It's like, oh man, like they're really replacing whole artists
and just given the pain. 399 three, I mean 30 dollars, $39.00
and just image generating. It's crazy.
Yeah, our, our, let me tell you, our economy is really being
stifled by these people. I'm just, I'm just just have to
be straight up man. It's really been stifled.
And even that being the case though, like even even like
actually, first of all, even if you're raising the age to 21,
but I don't understand what's the correlation between OK, also
now discouraging artists from getting brand deals, actually,
what's the correlation there? There's no correlation, are you?
Well, the OK, OK, the, let me try and explain the correlation
between that is if artists, if you look at the demographic of,
of the age of people who listen to artists, there's a lot of
younger people in there, right. And so their main, their main
argument there is parties are very influential.
But that's the parent. So that's the parent is going to
see. That onus goes to the parents.
You know that argument that Kina Nicki Minaj have, like, oh, or
Cardi B? They're like, oh, like, yo, you
guys can't be making this music because the kids are going to
see that you as parents, you'll need to like really, really
watch what your kids are consuming.
But no, no, no. But I know, I don't think.
I don't think parents have more say and this might be a crazy
thing say, but I do not think currently parents will have more
say than artists and Youtubers and the people who who the
children are invested in daily. What?
But what? That's why it's like, alright,
let's take care of this one's first, or let's take care of
this one's as probably figure out something.
I disagree because it's it's definitely a disagree,
definitely a sphere of it. I'm sorry, I disagree because
now you're just going to end up like censoring everyone, bro.
People are going to create the art that they create, right?
Like you're not going to stop artists from making music that's
about the club or about going to the strip clubs.
You'll make that music as parents, you'll need to like
police your children so that they're not consuming this
stuff, right? Obviously there is a whole part
of, of parenthood that's not police because you've got your,
your kids are going to be in school, they're going to be
interacting with like other kids and stuff like that.
But like, bro, what society are we going to live in?
If if now we have to say OK, like all the artists can't even
do brand deals because all the kids are going to be super
impressionable. But this this their, their,
their ads are targeted to people who are above age who are able
to indulge in this thing. That's the target.
That's the intended audience. I don't understand why now we
have to come in encroach on on this just because we've decided
y'all can't get this bag anymore.
Do you see what I'm saying? Like where does it stop?
The problem is where does it stop?
No, no, Sam, the problem is where does it stop?
Because if, if, if, if that becomes if, if that becomes a
thing, then where do we stop? Because there's so many, I can't
give examples off the top of my head, but there's so many things
that are harmful that like that, like get advertised.
OK. Oh yeah, I'd have to give an.
I'd have to think of an example. But like at the end of the day,
then it'll just be like you'll, you'll just should all just not
endorse anything. Stay at home, keep your windows
closed. Yeah.
Just stay at home, keep your windows closed and try and be
good people. I guess then I don't know.
No, but it's true though. It's where does it end?
I mean, there's definitely, there's definitely, there's
definitely. If it's not if, if the the, if
the plan is not well thought of, it definitely can bleed into
censorship, which of course is a really terrible thing for art.
And so, yeah, that that that needs a lot of wisdom and and
proper planning and needs people who actually care rather than
people who are just trying to achieve some arbitrary goal that
has been set for them. So may I think they're just
stifling an economy just because they can?
Like I said, raising the edge, fine.
If you all want to raise the edge, then fine, go ahead.
I don't see why that should mean that digital influencers can't
get a bag for endorsing brands which are targeted which whose
intended audience is supposed to be 21 plus.
If that's what we're saying, I don't see why now those that
needs to be like stifled unless you're going for an influencer
who's 15 years old already, who's young.
You can't go for like if you're if you're trying to have a young
influencer do these things, that's problematic, of course.
But bro, if if it's if it's BN BN, BN is in his 30s BN is is
deep in his 30s is almost 40 now you want to say BN doesn't do
like like brand deals? Bro, the people who should be
paying attention to BN should be older anyway.
Fine. Like if in that context, that is
if if he's if he's advertising. If he's going to pay attention
to him. Yeah, but then but we're not me
personally, Well, I'm not doing it Like I'm not, I'm not, I'm
not, I'm not following that. Like I just feel like it's just
going to end up like sense like the censorship.
I need to use my words, the censorship.
You're a bit heated. Yeah, it's OK.
It was disappear when you get a little bit heated just.
Calm down. I just feel like the censorship
is just going to be too much. And then it's just, yeah,
people's freedom of expression is going to start being really,
really limited in the country, and there's just going to be no
way to do anything, you know what I mean?
Like certain things, like, lead to bigger, I don't know, like, I
feel like you give them an inch, they're going to take a mile
sort of vibe. If that's the same, I don't
know. The government is really good at
taking miles as well, so. Anyway, talking about BN, he
released a song called All My Enemies Are Suffering, which by
the way, is very, very, very appropriate because somebody
else in the industry released a song about enemies suffering.
Some No, no, this is news. But actually, I always said, I
always said that I will not talk about this whole situation
unless it bleeds into the music because.
This music comes out of it, right?
Yeah, this is a This is a music podcast where we talk about the
music stuff. We don't talk about just gossip
and like general beefs that are. Happening.
No. Not us.
No, no. Never, never.
No. Wow, God.
No. Yeah.
How? How dare we?
Hey. But hey, listen, I'm gonna be on
the social medias, paying attention, pay music.
Oh, oh, trust me. Oh, I'm gonna be locked in when
it comes to these things. I have locked in.
Locked in with a padlock and the key has been thrown away in it.
So I think this is interesting and and actually the
conversation I want to have at the end is is music industry
beef really, really important to move the culture?
Maybe we've had this conversation, but maybe not in
the context of R&B beef. Because listen, my Moldo came
and said that y'all are playing with her name and she's tired
and listen, she. Sighed on the record.
She gave you alarms too. Like really loudly too.
The engineer. The engineer cut that part and
turned it loud. No, no, no, Sam.
I can imagine them saying no. I can imagine them saying no,
no, no. You have to do it again.
No. No, actually, could you just
redo it one more time so that I can?
No. No, no, no, no.
You can't do that. That that that that his was out
of pure heat. That would that came from the
belly. That one is loud in my
earphones. So anyway, R&B song Stress, my
mother released the song Look the Other Way, which, you know,
produced by Cap. By the way.
Shout out for the production. And hey bro, she is really
shooting at people. I I would say because I, I had
some time to go through the lyrics and I was like.
Of course you did. Yeah, Yeah.
Who could be getting these like who's getting these these shots
right now because I just like wait this seem very like
specific because bro she literally said some of y'all are
sub tweeting because your shit is subpar which I don't know
maybe she's talking to other artists hey who knows.
Who knows, man? I bet you know, I think you
know, I think you're very well aware.
I think you have chats in your room exactly what you were
saying to who at what at what point in the song with time
stamps. I think that's what you're
doing. There, listen, I was just like,
shocked. My jaw was on the ground.
I was just like, yo, I, I, I, you know, like I was.
I was taken aback. I was aghast, actually, but the
the the like I said, Sam, do you?
Think why is this a thing? Why is this a thing man like?
There's a lot of speculation. There's a lot of speculation.
I mean, a few a few months ago, you know, some things were said.
Let's just say that some things were said on Twitter and I'm not
going to lie, some, hey, a lot of people outside looking in
will look at the R&B scene and think it's all one happy family.
You know, we look at the alternative scene in Nairobi and
think, oh, they must be really close knit over there.
But no, some, let me tell you, there's a huge divide.
Hey, there's a very, very big divide.
There's a huge divide. It doesn't.
You know, you know that. You know that image of like The
Avengers. You know that image of The
Avengers when it was like Captain America versus Iron Man?
Yeah, yeah, yeah. It's exactly that, with people
on the opposite sides. No, because I just said, I just
said you said Captain America versus I'm looking at that image
and I'm just trying to now like slot artists, like wait, like
who's the captain? Who's my model?
No, I, I think this side, this side.
No, no. No, my model is definitely
Captain America on that side. And then?
Those are affirming, affirms views only.
No, but then I'm not taking any sides.
I'm I'm me. I'm genuinely here for the
information that comes or for not for the information, but
like for the music that comes out of it.
So Sam, do you think like the artists who are implicated in
this beef? Because I do think like she's
really shooting at some other artists who they might not be
too happy about. Do you think there should be
responses? Do you think R&B beef goes as
far as like hip hop beef? Do you think it it'll it'll
shine more of a light on the scene?
I don't even think we're going to get a response.
I don't think you don't think so.
Coming, I don't think a response is coming.
Listen, I'm I'm always I don't know, man, you just like you
said, R&B has this, has this has it has the vibe of man, it's
just like all chill and we're just all talking about love and
and who did what to us. And we just said we go to the
club and cry about it later and just that's what it feels like
it. I mean, guys, beefing just seems
like now I'm beef is interest is weird to me because I think in
terms of hip hop, I've always kept saying that friendly beef,
all right, never beef going anywhere past the studio, right,
Just friendly beef and friendly competition and just, you know,
going at each other and trying to you.
Know see friendly other ones there ain't no friends in this
situation man people hate each other out here some they hate is
real it's. Standard I was, I was getting
there. I was getting there.
Friendly beef is great. When it turns into that other
stuff, I don't like it. I it's it's uncomfortable.
It's it, it just brings up dark spirits.
But the friendly beef is good for the industry because then
it's competition. Yeah, it brings up dark spirits,
man. It does bring up the but when
it's just like, so this is interesting because again, I've,
I do feel like maybe this is just going to stay in the
studio. Like if there's a response, the
studio responds back and forth or we don't like your crew, you
don't like our crew, you know, just it's, it's the norm.
So that's fine. Let's get some music out of it.
As long as it just doesn't cross that line and then like there's
physical disrespect and all that, that's when it gets messy.
But beef tends to be just because it's something more to
talk about other than just music releases and artists, so.
Yeah, exactly. And it gives a storyline, it
gives a narrative. There's more to it than just the
music. I think for me the main thing
though, the main conversation to be had is I think there's an
issue within our scene. So obviously the way this whole
beef started and I wouldn't, I wouldn't go into like the
speculation that's that's on them and the people who had
issues with each other. But that's a good part, though
speculation is the good. Oh, that's the great.
That's the greatest part. That's the part that I have, you
know, those pictures of, you know.
You know, like you look at you. Oh, yeah, I'm messy, Sam.
You know, you know, those like, you know, those like movies
where like the detective, it has like those red lines on the wall
and then these pictures and then they're linked.
This person is linked to this person and with the.
Agent, Agent, my homes. Agent my homes.
Prison break. Yeah, yeah.
Exactly. That's me, man.
But I do think there is for me, there's something that kind of
came out of this beef. And I think there's a, there's a
divide in especially in Nairobi, and it's due to class.
I do think that some people have resentment to others because
there's, there's, there's, there's a sentiment, I'm just
going to say there's a sentiment that people separate themselves
along class lines. And some people, and by the way,
I am not naming any names, but some people look down on others
because they might view themselves as a different class
than other people. And other people definitely
feel, I mean, you don't ever want to be looked down upon.
You don't ever want to feel like you don't belong just because
you you're not born in a, you know what I mean?
Like a upper class. Yeah.
Not of some economic status, yeah.
And, and I think that's problematic for me personally.
I think as Kenyans, we are all going through the struggle
together. You know what I mean?
Like nobody's really upper class or bro, we are all freaking
struggling under the regime or tyranny of a, of a president who
clearly does not care about his people.
I think it's silly for us to start like trying to separate
ourselves along this kind of lines.
And for me, that's one real thing that really like I
observed during this beef that made me feel a little bit bad.
I was just like, I, I, I, I would hate to think that would
be something that's going on in the scene.
So it's definitely something to be called, called, called to.
To call out to call out. Yeah, to call out.
Yeah, exactly. But hey, listen, if you all want
to keep going with this beef, I, I I sincerely implore you all to
hop in the studio. Hop in the studio released like
responses, man. No, listen, no, but Sam, what?
What are we going to do here? Like bro, beef really pushes the
needle. So if you feel like those lines.
You love a good beef. You love a good beef.
Listen, this is a PSA. If you feel sorry, Sam, this is
a PSA and this is the last thing I'm going to say about this.
This is a PC. If you listen to my Amolo song,
look the other way and watch the video, which by the way, bro,
she's a runner. She's a track star.
Did you see how she ran at the end of that video?
I was like, bro, she has some jets on her.
Anyway, listen. Yo-yo, let's get out of here.
She has some jets on her. What does that even mean?
All right, man, all right. No, I'm joking.
Although the point, the point I'm trying to say is if you
listen to that song and you felt like any of it applies to you,
please feel free to hop into the studio.
To send shots, just hop into the studio and send shots if and if
it vaguely fits. Hey, if it's your friend.
If the shot was. Looked like it would.
Be for your friend hoping the student send some shots back.
And and listen, feel free to be as subliminal as you want
because I will take my time to decipher it.
You need help. You didn't find something to do.
Anyway, Speaking of new music, shout out to both Bien and my
mother for just like setting the tone.
They said what they did was set the tone for this week, but
other than that, I would say I want to give a big shout out to
my guy Caliber Witty. Let me clap for him.
Caleb Awaiti really came through this week.
I'm going to say it. I think this is my favorite
release of his. I think this is mine and Sam's
favorite release of his because the song going is one of the
best songs I've heard him release.
Generally, the mix sounds really good.
I mean, the content is not too dissimilar to what he always
sings about, but I'm rocking with you.
Which is my critic with Caliber, which is music.
It's really the same thing. But this, this sounded a lot
better than a lot of his other stuff.
So yeah, shout out to him. So shout out to Caliber.
Which he very own. Oh, wait, wait, wait, wait.
A shame on me, man. No, yeah, yeah, or yes.
The first song I should be shouting out is by a gentleman
called Loosely AKA Very Loosely. What are we doing?
AKA Iris leads to the party AKA Sam, Jedediah, Elia, Panda, Ari
with the song Ethereal. Sam, do you want to tell the
people about the song Ethereal? It's one of I mean it.
Could it's not a major thing. It's it doesn't fit.
It doesn't fit with the rest of the vibe.
So, so loosely. I mean, I've been talking about
loosely for how long? How long have we had this
podcast? So yeah, I mean, it's, it's
just, it's lo fi music. It's ambient music.
It's atmospheric. Music.
It's downtempo, Yeah, it's chill.
It's just so loosely is sort of like a collective, but not it's
like a personal collective. So it's just basically me and a
bunch of my friends who make music and just like putting out
stuff, creating ideas, you know, just different, different ideas
to yeah, just trying to trying to do something.
It's it's for me, it's like a different outlet of music.
So lofi is like fun to create. It's very chill.
There's not much pressure in terms of you have to do this,
you have to do this. It's very like it's free.
It's free and flows. And so some of the songs that
are coming out are just really my brain doing whatever and
hoping it sounds nice. So yeah, man, we dropped the
first we dropped saying we dropped as just me.
I dropped the first under loosely.
It's called ethereal. Yeah, it's it's just it's very
chill. Very so just go streaming.
It's loosely double L double OS spell loosely L double OSELY
everywhere on Spotify and then on Instagram is very loosely.
Yeah, I just, I'll just keep listening music, honestly.
No for real man and and y'all feel free to like you know if
you're trying to go to sleep just send that shit on a loop.
Oh, yeah, yeah, yeah, yeah. It's for Monday mornings, man.
It's for mornings, early mornings when you're just tired,
bro, when you're just tired of everything going on.
Just throw it on and close your eyes and dream, dream for a bit.
Let it take you to a different world.
That is why it why it was created.
Let it take you, transport you into a new place of grace.
Yes, Sir, A new place of grace. Yeah, yeah.
And no, no, but shout out. Shout out to you, man.
Congratulations on the release. For real.
Let's see. So who else released?
OK, we talked about him recently.
We were like, where is the music?
Like what? And then, obviously, true to
form, the podcaster's curse. Well, I wanna get a.
Blessing. It's actually a podcaster's
blessing because we're getting it's a.
Blessing exactly like because we were like, where is Boutros?
Where is Boutros? And then he was like, you all
want to know where I am? I'm right here, man.
And he dropped a lot of left. Yeah, left.
Right, left, right. Sorry.
Left right man and he also dropped a video and I was just
like bro, I love this new direction.
Like I didn't expect him to go in this direction and I like it.
I'm a fan. So shout out to Boutros.
I can't wait to hear what the rest of the EP is going to.
He also had the listening party. I think the EP is going to be
called Vaite. So hey listen, let's see what
it's going to be. And then I'm going to say I also
listened to Boogie. Genji released a song called
Zemedli Puka so shout out to them.
Toxic Lyricali released the video to backbencher finally.
That's a song that came out like a month ago.
That song is making waves, by the way.
Like it's number one on the number one on the iTunes charts.
It's just making waves. Like, people just really love
it. It's almost as though we said on
the podcast. Yo, we know.
Yeah, we know. Yeah.
You predicted that you have a good year.
Yes. Yes, we know.
We know some of us, yeah. Flowers take a make, take a
make, take a flowers. You seem to wonder.
Some of us make predictions but then nobody pays attention to us
anyway. Let's see.
The other song I listened to was Oh Finger on the trigger by Asam
Gavi Bro is actually really releasing like some really dope
sounds, self produced I think so shout out to him.
And then I also listened to Tina Door and one down dropped the
song Newton Orgate, which is a vibe here.
It's the year of the UNTS, so I'm always behind the UNTS guys
because bro, it's their time. And the last song I'm going to
shout out is what else did I listen to?
Actually the. Oh, well, yeah.
Baraka Zita Newer by Cushman. Yeah, that's all I listened to.
What else did you listen to, Sam?
We had Mama by Kenny, Kenny I don't pronounce that, and Sophie
and Zao so that was cool. It's good to hear Sophie and Zao
releasing again. Afronome Lucas Estrada and it is
just dropped. Pepele Knight Freak, Frigid
Armadillo and Idris Nesburu dropped Maidori.
I hope I'm pronouncing that right to the Nesburu again with
Anmato Siwesilala, Fidelitriya Joy, Zahar Kandamiza, just a lot
of UNS Gus One Down Shanghai, the Deep Turkle Remix, like it
is a lot of UNS tracks been released.
So that's like a that's a very lively area of the industry
right now. And then of course, Kit and
dropped Doctor Flo will see you now if you're a big fan of Kit
and go check that out. And yeah, a bunch of others,
Guardian Angel, Nadia Mukami, just, you know, Willie Paul,
just the, the, the regulars that we see people, people are people
are releasing music. Wasn't that wasn't too terrible
a week for music this this past week.
So shout out, oh special shout out to Baba Ali Fresh and
Polaris. Pauline Ali Fresh is one of the
producers who we're working with at the UN's collective.
So shout to him. Shout to all of the folks
releasing music. What do you want to play?
All right, man, so I want to shout out this guy because he's
been trending on on TikTok, but he's also been releasing music
and I think I think he's he's creating waves.
The the toxic Ricardly sound is really, really becoming like a
thing right now. I think like aside from the own
sting that's going on, this is like the sound that's really
making wave waves. And the song I want to play is
back-to-back by Shy Boy Ghetto Tycoon.
Shout out to him, bro. What a name, What a name.
But it's actually a really, it's actually a really fire song.
So for me, that's actually my song pick of the week.
Like I listened to that and I was like, yo, this this guy is
actually spitting. So you are about to listen to
Back-to-back by Shy Boy Ghetto Tycoon.
Airport. Shit.
That was back-to-back by Shy Boy Ghetto Tycoon.
He said he doesn't brush his teeth, man.
But hey, listen, maybe. Maybe.
Brush his teeth. Why are you lighting up my bro's
spot? No.
No, but like, yeah, no, no, but yeah, this this little bit.
But but other than that, yeah. But other than that, this song
is this song is hard. So shout out to him.
Yo, go check out his TikTok page.
He's actually really funny. But yeah, man, Sam, we did it.
Another episode of the 30% podcast.
Shout out to you guys for always being there to listen to us just
rant about things and be goofy and and you all don't judge us.
You guys don't judge us for the goofiness.
So we love you for that. We don't know, maybe.
Maybe. No they don't.
In my head you all just are very
accepting of us and I love you guys for that.
So what are you laughing anyway? We created this podcast because
we want to see more Kenyan music being played on the radio
stations. We want to see more people
championing Kenyan music. We want to see more people
excited about Kenyan art. You know, the reason we started
this podcast is because Kenyan art, Kenyan music, Kenyan
creatives are genuinely some of the most talented people out
there and they definitely deserve their shine.
They definitely deserve their flowers, and they definitely
deserve to be paid more and paid more.
I'm spitting buzz right now. Oh my goodness.
Anyway, if you're new to this podcast, I usually like to end
the podcast with the three CS, which is just kind of a mantra
I've made for myself that I thought I could share on the
podcast #1 is confidence. Always be confident in your art.
Number 2 is consistency, both in the way you're creating your art
and the way that you're releasing your art.
You have to have to be consistent and #3 is craft.
Always, always strive to improve.
If you only have 5 minutes a day, use those 5 minutes to
improve yourself in some way, shape or form.
Sam. Yeah, no, nothing.
We will be with you guys and then be with you guys.
We'll catch you guys in the next episode.
Yes, Sir. We'll see you guys on episode
141. Yep.