1
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I don't remember what I was 
doing in 2005. 

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I don't remember what I was 
doing in 2004. 

3
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Honestly, I don't remember that 
that far back and good therapy. 

4
00:00:13,440 --> 00:00:15,760
Yeah, welcome. 
To the my memories are being 

5
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blocked, so I have blocked 
memories that I need to unlock 

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this. 
Yo, what's up? 

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00:01:01,600 --> 00:01:08,520
And welcome to episode 58 of the
30% Podcast. 

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I go by the name AFAM and I am 
joined by my amazing Co host 

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Sam. 
And. 

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This is the first episode of the
2020 Witch. 

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Fire. 
We made it afam I. 

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Want to start? 
We. 

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Made it. 
By saying this amazing joke, 

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Sam, what did #48 and 49 say to 
#50 after it had the mirror? 

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Well, sorry, say that again, 
what is number? 

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What after what? 
What did #48 and 49 say to #50 

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after it had a mirror? 
They were all set seated at the 

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table. 
What did #48 say to #49? 

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You know what's annoying? 
As I know this joke, but I've 

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forgotten about it. 
I've forgotten the answer. 

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It said. 
I don't know, I don't know, I 

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don't know what. 
What? 

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What did #48 say to #40? 
Came up with. 

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Oh, all right. 
So then, OK. 

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Go ahead. 
I came up with it on the spot. 

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Oh gosh, I feel like told Joe. 
OK, I thought. 

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I felt this. 
I'm just gonna say they said 58 

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episode 58. 
Anyway, guys listen on that 

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sombre. 
Some would say no. 

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You guys can listen to this 
podcast on YouTube. 

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Yes, we're still on YouTube in 
the new year. 

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You can listen to us on Spotify,
you can listen to us on Apple 

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Podcast, and you can also find 
us on Google Podcast as well as 

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Anchor Podcast. 
You can also find us on all the 

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social media platforms that you 
guys love to frequent such as 

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TikTok, such as Instagram, such 
as threads such as X. 

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And if you are business minded, 
yeah yeah, you can also find us 

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being business, business 
majorical on LinkedIn. 

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Yes, I created a word called. 
Business Majorical. 

40
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Yeah, yeah. 
I feel like the first year I 

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find a name for a newspaper or 
an article. 

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The. 
If I'm his cooking this new 

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year, his cooking. 
The first, the, the, the, the, 

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the last thing that I've almost 
forgot. 

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You can also find us in real 
life IRL. 

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IRL, IRL. 
Yeah, we live IRL. 

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That's where we mostly reside. 
That's what I must do. 

48
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Happy New Year, man. 
How are you? 

49
00:03:32,480 --> 00:03:34,160
Happy New year man. 
Happy new Year. 

50
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Happy new Year. 
I'm fine man. 

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I've I've, I'm I'm easing easing
slowly into into the year like 

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it's been so slow. 
I usually. 

53
00:03:42,800 --> 00:03:45,120
Yeah. 
My, my default is like, I'm 

54
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almost always on, like go mode. 
But this year I've been like, 

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OK, like let me, I'm. 
I'm just not We're going to 

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relax on purpose. 
Like, it's so weird. 

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I don't know why I'm doing this 
at the beginning of the year, 

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but weirdly enough I've been 
very productive which is making 

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me rethink, rethink my whole 
strategy for the rest of my 

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life. 
So yeah, that's, I mean I have 

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goals bro. 
I have goals just like you do. 

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I have goals and and we have to 
achieve them so. 

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Factoids. 
Yeah, yeah, yeah. 

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So that's like factoids, only 
nice. 

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I'm happy to hear. 
I'm happy to hear. 

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That you've heard from that to, 
yeah. 

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Yeah. 
I'm happy to hear you've had the

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productive year so far. 
Literally productive. 

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It's been production. 
It's been produced. 

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Yeah, same. 
Literally the same. 

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I've just been. 
I've just been making a lot of. 

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Music man, how are you? 
You sound. 

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00:04:34,760 --> 00:04:37,680
You sound, you sound a little 
bit under under the weather. 

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It sound a little bit sick. 
Yeah. 

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00:04:39,960 --> 00:04:42,280
A little bit. 
For all those listening you can 

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hear, my voice is. 
Not the greatest sinus, It's 

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just a lot of sinus coming from 
your mic. 

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Yeah, I've been unwell since the
year began. 

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Yikes. 
Just have like a little flu here

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and there, a flu here and there.
That doesn't make sense. 

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Anyway. 
Yes, I have a flu, so it's but 

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I'm in the recovery stages. 
I'm in the for me how my flu 

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progresses. 
I have a scratchy throat and 

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then the next days I'll just be 
under the weather with the usual

85
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symptoms, just the fatigue, 
malaise, the, the clogged nose, 

86
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ETC. 
Then when it's starting to tail 

87
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off I develop a cough. 
That's the always the last. 

88
00:05:24,200 --> 00:05:25,880
The Remnant. 
Colleagues, me? 

89
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Yeah, is is me having a cough? 
Yeah. 

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So right now I'm in the cough 
stage and it sucks. 

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You know, I feel because I've 
I've been in the cough stage. 

92
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I had a flu maybe second week of
December and I'm still in the 

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cough stage. 
My worst, my worst, my worst, my

94
00:05:41,760 --> 00:05:44,800
worst stage of of that flu is 
the scratchy throat. 

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I hate it having a sore throat. 
It's the worst. 

96
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It's like when you're when when 
I get it, I'm like I now I I 

97
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wish I would just be well like 
it's just. 

98
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Yeah. 
It's so irritating and there's 

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not much you can do about it. 
Exactly what you mean. 

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Yeah, yeah, you're powerless. 
Because at that point, you know 

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the wheels are already in the 
ocean. 

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You're getting sick. 
But, Sam, what did you get up to

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for New Year's, man? 
How did you usher in 2024? 

104
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The New Year's I didn't. 
I didn't I I I thought I was 

105
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just going to be at home 
chilling but a couple of people 

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invited me out so we went out. 
It was I mean it was it was 

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interesting it was a was a club 
like setting. 

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I bro I really don't understand 
what people go to do. 

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Like it's it's this noise you 
can't you can't hear each other 

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you're just literally going 
there to dance and consume 

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beverages. 
I just that's that's the point 

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like yelling at each other 
trying to say things that would 

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be easier said farther away from
the speaker. 

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It was interesting just going 
out and and seeing you know 

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people were outside, people were
being mixy, being social. 

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That was cool. 
It was cool. 

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It was it was a good night for 
me that the importance was being

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with the people I was and just 
chilling. 

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It's not necessarily the the 
environment and going out and 

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you know I don't, I don't 
usually do that. 

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So, so that was that was cool 
the did you? 

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See any fireworks? 
Did I see there were fireworks? 

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But I didn't like rush because 
people were rushing out to see 

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them. 
I don't know, man. 

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I don't know. 
Fireworks don't really excite 

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me. 
So I sound like such a It was 

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cool and people seem to like 
them so and it was very loud and

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noisy. 
So yeah, yeah, yeah, yeah. 

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I'm sorry. 
I'm being that guy. 

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My bad. 
Do you need next time to find 

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out the things? 
That Sam really doesn't care 

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about. 
Yeah. 

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How was that? 
Was yours? 

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Is that how? 
For me it was it was cool. 

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I I linked up with a bunch of my
friends. 

136
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The new year is a good time to 
be social. 

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It is. 
It is, yeah. 

138
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We went to, we went to the mall.
Yeah, the mall, the rooftop they

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have, they had like an event. 
I think it was called when the 

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clock strikes, and yeah, it was.
Very under nose. 

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It was very under nose. 
Yeah, it was decent. 

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It was a decent experience. 
I was just happy to be with my 

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friends, just like you. 
At least it was open because 

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like you know, I prefer like the
open like an OK I don't, I don't

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like. 
The yeah, that was the 

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difference I think yeah mine 
mine was like those those those 

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00:08:17,520 --> 00:08:20,440
are roofs over 8 and it was that
was maybe that took away from 

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00:08:20,440 --> 00:08:23,240
the experience anyway. 
Maybe, yeah. 

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00:08:23,240 --> 00:08:24,880
So. 
So yeah, it was dope. 

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Jumped the year. 
I ended up getting home like at 

151
00:08:28,160 --> 00:08:35,520
7:30 AM, And yeah, man, I 
probably got my cold from that 

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night. 
Made some bad decisions. 

153
00:08:38,720 --> 00:08:42,280
Yeah, not bad decisions, but 
like just being outside in the 

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cold. 
Whatever you did, I mean, if you

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got a cold from that, there's 
there's definitely a bad, a bad 

156
00:08:47,160 --> 00:08:49,120
decision that was made there. 
Whether you made it on purpose 

157
00:08:49,120 --> 00:08:50,680
or not, there was a bad decision
that was made. 

158
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I wouldn't say it's a bad. 
Oh my bad. 

159
00:08:53,680 --> 00:08:56,800
It's life you in in life, you 
experience things and then 

160
00:08:56,800 --> 00:08:59,080
things happen, right? 
It's cause and effect. 

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00:08:59,800 --> 00:09:02,680
Cause. 
Anyway, so yeah, so that's what 

162
00:09:02,680 --> 00:09:05,880
I did. 
And yeah man, I guess the year 

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00:09:05,880 --> 00:09:09,720
really starts for real, like 
this week, which is cool. 

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00:09:10,240 --> 00:09:12,360
So bro this and. 
Everybody's getting back on 

165
00:09:12,440 --> 00:09:12,960
that. 
Right. 

166
00:09:14,320 --> 00:09:18,080
Yeah, Yeah, Yeah, man. 
Life continues Christmas 

167
00:09:18,120 --> 00:09:23,320
decorations. 
Come down. 2024 MAN 2004 was 20 

168
00:09:23,320 --> 00:09:24,760
years ago. 
Sam, we're old. 

169
00:09:25,240 --> 00:09:28,040
That is true. 
That is true. 

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Where were you in 2004? 
What are you up to? 

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00:09:30,880 --> 00:09:33,640
I was a little. 
A wee little lad. 

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00:09:33,640 --> 00:09:39,440
Young lad in class 4. 
You're a youngin, as they say I 

173
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was in. 
Class 4 Papal and my teacher was

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called Mrs. Corros. 
I remember her shout. 

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Out shout out to her, man. 
Wherever you are, I hope you're 

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doing well, man, bro. 
Shout out to this is. 

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You're part of the story. 
The story, of course, of the 

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boy. 
Listen when. 

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I'll be. 
Recounting. 

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00:09:56,760 --> 00:09:59,000
You know how? 
Like people recount, like the 

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00:09:59,000 --> 00:10:02,880
people who are really in 
inspirational and influential 

182
00:10:02,920 --> 00:10:04,880
into their life stories. 
Yeah, yeah, yeah. 

183
00:10:04,880 --> 00:10:06,400
She's there. 
She's part of it. 

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00:10:07,360 --> 00:10:09,200
I don't remember what I was 
doing in 2005. 

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00:10:09,200 --> 00:10:10,960
I don't remember what I was 
doing in 2004. 

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00:10:10,960 --> 00:10:14,080
Honestly, I don't remember that 
that far back and good therapy. 

187
00:10:17,440 --> 00:10:22,840
Sam, yeah, welcome to. 
The my my memories are being 

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00:10:22,920 --> 00:10:24,920
blocked. 
So I have blocked memories that 

189
00:10:24,920 --> 00:10:26,360
I need to unlock the state trade
for. 

190
00:10:26,480 --> 00:10:27,880
Maybe that's my New Year's 
resolution. 

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00:10:28,360 --> 00:10:29,640
Listen, what's your New Years? 
What? 

192
00:10:29,640 --> 00:10:30,240
What? 
What are you? 

193
00:10:30,240 --> 00:10:34,200
What are you? 
I am glad you asked that, Sam. 

194
00:10:34,200 --> 00:10:37,520
Thank you. 
So last year one of my New 

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00:10:37,520 --> 00:10:42,160
Year's resolutions, I remember 
we had them on the podcast was 

196
00:10:42,160 --> 00:10:46,080
to go out more be just go out 
for more events and stuff. 

197
00:10:46,680 --> 00:10:50,840
I think. 
I think I did that like to some 

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00:10:50,840 --> 00:10:55,160
extent, but I think I want to 
carry that on to this year. 

199
00:10:55,280 --> 00:10:57,120
I want to be more outside as 
well. 

200
00:10:57,120 --> 00:10:58,200
You want to make it a normal 
thing. 

201
00:10:59,200 --> 00:11:04,200
Yeah, I really struggle to, 
like, go for events and be like 

202
00:11:04,200 --> 00:11:09,840
entirely the social, social 
butterfly that is probably just 

203
00:11:10,040 --> 00:11:12,360
waiting to come out inside of 
me, you know? 

204
00:11:12,360 --> 00:11:14,560
I mean, I feel like I have a 
social butterfly that I've 

205
00:11:14,560 --> 00:11:17,680
suppressed all. 
These years So Coon Yeah, you're

206
00:11:17,800 --> 00:11:20,120
a what's what's the stage before
butterfly. 

207
00:11:20,120 --> 00:11:22,680
You're a. 
Chrysalis no whatever it's 

208
00:11:22,680 --> 00:11:23,520
called. 
That sounds cool. 

209
00:11:23,520 --> 00:11:25,560
I'm talking about like the warm.
Isn't that like a warm? 

210
00:11:25,560 --> 00:11:28,520
Wow, some you don't want me to 
sound cool. 

211
00:11:28,760 --> 00:11:31,080
No. 
Listen guys, this is your 

212
00:11:31,080 --> 00:11:33,520
friends Will. 
Tell you the truth, my friends 

213
00:11:33,520 --> 00:11:34,760
will be rude with you. 
Yeah, yeah, yeah, yeah. 

214
00:11:34,760 --> 00:11:35,480
Sorry. 
Go ahead. 

215
00:11:35,680 --> 00:11:38,600
But anyway, yeah, so I want to. 
I want to do more going on, but 

216
00:11:38,600 --> 00:11:42,280
I have another New Year's 
resolution, which I want to 

217
00:11:42,280 --> 00:11:43,400
stick to. 
Let's hear it. 

218
00:11:44,720 --> 00:11:51,000
I want to attempt to listen to 
an album or an EP, essentially a

219
00:11:51,000 --> 00:11:58,120
project every day of the year. 
I so this I got this idea every.

220
00:11:58,120 --> 00:11:59,120
Day. 
Every day. 

221
00:11:59,120 --> 00:12:01,600
Every day. 
Yeah, every single day. 

222
00:12:01,600 --> 00:12:06,320
So I got this idea from Hafare 
because he posted so Hafare as 

223
00:12:06,320 --> 00:12:08,720
you guys know, Breaking Hearts 
podcast. 

224
00:12:08,920 --> 00:12:12,240
So he posted on his social 
media, like all the albums he 

225
00:12:12,240 --> 00:12:14,560
listened to. 
And I was like, bro, they were 

226
00:12:14,560 --> 00:12:16,800
like in the hundreds or some 
something like that. 

227
00:12:16,920 --> 00:12:19,920
And I was like, this is insane. 
I was like, how do you listen to

228
00:12:19,960 --> 00:12:24,720
all that music? 
And yeah, I want to push myself 

229
00:12:24,920 --> 00:12:29,520
to listen to more music. 
One thing about me is, contrary 

230
00:12:29,520 --> 00:12:33,200
to popular belief, me being a 
music producer and music. 

231
00:12:33,200 --> 00:12:34,800
Thing in my life you're not, 
really. 

232
00:12:34,800 --> 00:12:37,800
I don't listen much, Music did. 
Spotify give you as. 

233
00:12:37,920 --> 00:12:39,200
Much music, as you would think, 
did. 

234
00:12:39,440 --> 00:12:40,840
Spotify give you the 
adventurous. 

235
00:12:40,840 --> 00:12:42,040
What did they what did they give
you? 

236
00:12:42,160 --> 00:12:45,040
I can't remember what what they 
gave me, but like it's 

237
00:12:45,520 --> 00:12:48,760
definitely not adventurous. 
Well, maybe because of the 

238
00:12:48,760 --> 00:12:51,000
TikTok series it would see as 
though I'm. 

239
00:12:51,000 --> 00:12:52,280
Adventurous. 
I mean, you were in general. 

240
00:12:52,360 --> 00:12:53,560
General. 
You did a lot. 

241
00:12:53,560 --> 00:12:56,760
Of But in general, I don't 
consume as much money as I the 

242
00:12:57,160 --> 00:13:03,480
money as much music as I should.
Don't we? 

243
00:13:05,000 --> 00:13:05,480
Yeah. 
So. 

244
00:13:05,480 --> 00:13:09,160
So I've started and the two 
projects I've listened to are I 

245
00:13:09,160 --> 00:13:12,200
listened to. 
I finally listened to the Red 

246
00:13:12,200 --> 00:13:18,440
Moon in Venus project by Kali 
Uchis which by the way is so 

247
00:13:18,920 --> 00:13:21,680
beautifully arranged and. 
Curated. 

248
00:13:21,840 --> 00:13:25,880
It's curated so well. 
Shout out to all the producers 

249
00:13:25,880 --> 00:13:28,440
who are part of that Sam and I 
were bopping to. 

250
00:13:28,520 --> 00:13:29,600
No, there's some. 
There's some. 

251
00:13:30,280 --> 00:13:30,880
I mean you. 
Can. 

252
00:13:30,880 --> 00:13:33,600
Don't, Oliver. 
Yeah, it's You can tell when the

253
00:13:33,600 --> 00:13:37,120
music is well done. 
Yeah, you can tell when music is

254
00:13:37,120 --> 00:13:39,160
well done, well produced. 
It's written well. 

255
00:13:39,160 --> 00:13:40,840
It just sticks in your mind and 
fam. 

256
00:13:41,240 --> 00:13:44,360
There's some good joints on 
there, some really good joints. 

257
00:13:44,360 --> 00:13:47,720
But obviously my favorite song 
is like, and I think think this 

258
00:13:47,720 --> 00:13:50,120
is everybody's favorite songs, 
Just Moonlight. 

259
00:13:50,120 --> 00:13:53,160
That's an amazing song, 
especially when she starts 

260
00:13:53,160 --> 00:13:56,080
talking about when she starts, 
like, one thing I love about 

261
00:13:56,080 --> 00:14:00,000
Kali, which is, is how she just 
seamlessly switches from 

262
00:14:00,000 --> 00:14:04,560
speaking in Spanish and then 
just, yeah. 

263
00:14:04,560 --> 00:14:06,960
And then in like, it's just so 
seamless. 

264
00:14:06,960 --> 00:14:09,320
So I've never looked. 
Yeah, definitely up. 

265
00:14:09,320 --> 00:14:11,480
You put you put her on to me. 
I've not really listened. 

266
00:14:11,480 --> 00:14:13,280
I've heard her name everywhere, 
but I've not really listened to 

267
00:14:13,280 --> 00:14:15,600
her music. 
I might need to do a little bit 

268
00:14:15,600 --> 00:14:18,120
of a dive. 
So yeah, I've listened to. 

269
00:14:18,160 --> 00:14:20,800
I listened to that because I 
only started this resolution two

270
00:14:20,800 --> 00:14:22,840
days ago. 
Yeah, I listened to that. 

271
00:14:22,840 --> 00:14:26,000
And then I listened to, I 
finally got around to listening 

272
00:14:26,000 --> 00:14:29,720
to The Submissive Project by 
Dustin Conrad. 

273
00:14:29,880 --> 00:14:33,360
I haven't figured out how I'm 
going to like decide what I 

274
00:14:33,360 --> 00:14:35,240
listen to. 
So I just, it's just like, 

275
00:14:35,360 --> 00:14:38,440
especially it's I'm going to go 
by things I've been putting off 

276
00:14:38,560 --> 00:14:41,400
because like those two projects 
I put off, I was like, I'm going

277
00:14:41,400 --> 00:14:43,400
to listen to this. 
But then I never found time to 

278
00:14:43,880 --> 00:14:47,600
and and and the reason why I'm 
doing this is I want to panned 

279
00:14:47,600 --> 00:14:51,120
my palate. 
I feel like I'm very one track 

280
00:14:51,120 --> 00:14:53,280
minded. 
I feel like I'm very limited in 

281
00:14:53,280 --> 00:14:55,760
my influence. 
I like what I like and I stick 

282
00:14:55,760 --> 00:14:57,720
to that. 
I want to change that. 

283
00:14:57,720 --> 00:14:59,600
So that's my New Year's 
resolution. 

284
00:14:59,600 --> 00:15:02,240
How about yours, Sam? 
Now that's dope. 

285
00:15:02,240 --> 00:15:06,720
That's dope. 
Yeah, I my mine would be. 

286
00:15:08,440 --> 00:15:09,600
I want to work with more 
artists. 

287
00:15:09,600 --> 00:15:14,160
I feel like this 2023 I did a 
lot of more commercial type 

288
00:15:14,160 --> 00:15:18,080
things and like and like what do
you call them? 

289
00:15:19,240 --> 00:15:23,960
You're getting to the back. 
Ads and and yeah but now I I 

290
00:15:23,960 --> 00:15:28,400
want to get back into into like 
like and I want to make it a 

291
00:15:28,680 --> 00:15:32,840
point to work in studio with 
artists and that's like I want 

292
00:15:32,840 --> 00:15:36,000
to link up with everyone because
I I I'm very versatile in terms 

293
00:15:36,000 --> 00:15:38,400
of production like I do 
everything so I would like to 

294
00:15:38,400 --> 00:15:41,880
get a whole bunch of artists and
about and I'd like to discover 

295
00:15:41,880 --> 00:15:45,400
like you know like when you find
that one artist that you you 

296
00:15:45,400 --> 00:15:47,800
lock in with and it's like yeah 
yeah yeah. 

297
00:15:47,800 --> 00:15:51,800
So I'm I'm currently on in the 
search doing doing our send, 

298
00:15:51,840 --> 00:15:54,880
send your CVS to send your CVS 
to. 

299
00:15:54,920 --> 00:15:56,600
Let me tell you bro, it's a, 
it's a. 

300
00:15:56,680 --> 00:16:00,480
It's a tedious process finding 
an artist to deal with because 

301
00:16:01,240 --> 00:16:03,240
you're building from when 
they're raw. 

302
00:16:03,320 --> 00:16:05,160
Very, yeah. 
But I enjoy that though. 

303
00:16:05,160 --> 00:16:07,760
I enjoy it. 
I enjoy like, like, like helping

304
00:16:08,040 --> 00:16:09,560
figure out. 
All right, no, don't do this. 

305
00:16:09,560 --> 00:16:12,240
This up to them. 
For the listeners who can't see 

306
00:16:12,240 --> 00:16:14,920
us, some just did a jig of 
excitement. 

307
00:16:15,160 --> 00:16:20,080
I did a jig of excitement. 
That's a good way to put it. 

308
00:16:20,240 --> 00:16:22,720
But yeah, no, I really want to 
lock in with artists. 

309
00:16:22,720 --> 00:16:24,840
Like very new artists, very 
niche artists. 

310
00:16:24,840 --> 00:16:29,080
And then also like I want to 
build my resume with with a, 

311
00:16:29,080 --> 00:16:33,600
with a, with a big, big players.
So it's going to take a lot of 

312
00:16:33,600 --> 00:16:34,840
work. 
It's going to take a lot of 

313
00:16:34,840 --> 00:16:36,480
because I have to get out of my 
shell. 

314
00:16:36,680 --> 00:16:39,960
I think that's been my issues. 
I've just been in my shell a lot

315
00:16:40,520 --> 00:16:42,760
in terms of reaching out to 
people. 

316
00:16:42,760 --> 00:16:45,120
So I have to like actively get 
out of that and reach out to 

317
00:16:45,200 --> 00:16:47,960
every single person whether 
whether, whether you're dubbed 

318
00:16:47,960 --> 00:16:49,880
or not out. 
I'm not saying like that whether

319
00:16:49,880 --> 00:16:52,160
it's reciprocated or not, I 
don't think that's the major 

320
00:16:52,160 --> 00:16:53,400
issue. 
I think it's reaching out that's

321
00:16:53,400 --> 00:16:55,360
that's that's going to do. 
So yeah, man. 

322
00:16:55,360 --> 00:16:59,000
Listen, if you do listen to this
podcast and you make music, you 

323
00:16:59,000 --> 00:17:06,560
might get reached out to buy me 
from me, Buy me, buy me sounds 

324
00:17:06,560 --> 00:17:07,920
better. 
So yeah, yeah, yeah, that's 

325
00:17:07,920 --> 00:17:10,640
that's part of my goal. 
I really just, I want to. 

326
00:17:10,640 --> 00:17:12,800
I want to make more music, man. 
Like I want to have more music 

327
00:17:12,800 --> 00:17:14,480
out. 
So. 

328
00:17:14,480 --> 00:17:16,960
Here's, here's to that, bro. 
I really do hope. 

329
00:17:17,319 --> 00:17:20,720
I really hope that's successful 
for you and you get to work. 

330
00:17:20,760 --> 00:17:22,480
Yeah. 
Be a producing artist. 

331
00:17:22,839 --> 00:17:24,280
Be a producer. 
Possible. 

332
00:17:24,280 --> 00:17:28,200
Yeah, be a producer. 
Speaking of being a producer, 

333
00:17:28,359 --> 00:17:32,280
Speaking of this past week, 
yeah, my, my, my year also 

334
00:17:32,280 --> 00:17:35,320
started a little bit with a bang
because, you know, the whole 

335
00:17:35,320 --> 00:17:37,880
Cocoa Butter song has been 
blowing up. 

336
00:17:38,120 --> 00:17:43,920
For my butter, yeah. 
Yeah, that one. 

337
00:17:44,160 --> 00:17:52,600
Anyway, So, so yeah, we 
scheduled a shoot, the video and

338
00:17:52,600 --> 00:17:55,320
everything. 
And that was exciting, was 

339
00:17:55,320 --> 00:17:56,400
exciting. 
You do producer. 

340
00:17:56,520 --> 00:17:58,480
Did you do the you know the 
producer cameo? 

341
00:17:58,600 --> 00:18:01,520
The guys when they show when 
your tag hits and then you're 

342
00:18:01,520 --> 00:18:03,440
rubbing your hands. 
It's in slow MO licking, 

343
00:18:03,440 --> 00:18:06,760
fortunately and fortunately. 
I did. 

344
00:18:07,160 --> 00:18:09,480
Oh you did a cameo. 
Oh yes. 

345
00:18:09,640 --> 00:18:11,240
I'm. 
Gonna be to see you looking 

346
00:18:11,280 --> 00:18:12,160
like. 
Capacity. 

347
00:18:12,320 --> 00:18:13,080
I hope it's not. 
Connie. 

348
00:18:13,440 --> 00:18:14,760
Connie, I'm going to. 
I'm going. 

349
00:18:14,920 --> 00:18:17,280
To Sam. 
I don't know if I'll be able to 

350
00:18:17,280 --> 00:18:19,600
watch that video. 
Sam, I don't know if I'll be 

351
00:18:19,680 --> 00:18:21,120
able to watch. 
No, don't worry, I'll watch it 

352
00:18:21,120 --> 00:18:22,480
for. 
You and you'll replace the part 

353
00:18:22,520 --> 00:18:25,800
where Oh no, look. 
Look, that specific part where 

354
00:18:25,800 --> 00:18:27,760
FM is going, Yeah, yeah, yeah, 
it's me. 

355
00:18:27,760 --> 00:18:29,800
Yeah. 
So I'm gonna be, I'm, they're 

356
00:18:29,800 --> 00:18:33,400
gonna include me in the end 
where my tag goes. 

357
00:18:33,400 --> 00:18:38,720
So, like, yeah, yeah, yeah, it's
gonna be cringey for sure. 

358
00:18:38,760 --> 00:18:40,000
And I'm going to. 
Change very much. 

359
00:18:40,160 --> 00:18:43,040
And I'm so sorry to cringe in 
advance a bit. 

360
00:18:43,040 --> 00:18:45,000
Of cringe is good. 
A bit of cringe, but anyway. 

361
00:18:45,920 --> 00:18:50,760
So the reason why I bring it up 
is because so that song really 

362
00:18:50,760 --> 00:18:55,240
plays on the past, you know, 
it's a, it's a song that sounds 

363
00:18:55,440 --> 00:18:59,600
like you know, the kapuka of 
days gone past and everything. 

364
00:18:59,680 --> 00:19:04,040
And and I feel like in to some 
extent that's why a lot of 

365
00:19:04,040 --> 00:19:05,920
people have resonated with it. 
Right. 

366
00:19:06,440 --> 00:19:10,240
And Sam, we had this 
conversation before the podcast.

367
00:19:10,240 --> 00:19:13,800
We were trying to talk about 
like the things that we think 

368
00:19:14,080 --> 00:19:18,520
are going to be very influential
in the music industry or are 

369
00:19:18,520 --> 00:19:21,320
going to be really big points of
conversation in the music 

370
00:19:21,320 --> 00:19:25,160
industry over the years. 
We wanted to project that. 

371
00:19:25,160 --> 00:19:30,760
And for me, I want to say urban 
Tone is is the thing, at least 

372
00:19:30,760 --> 00:19:36,080
for the next two quarters. 
That's what's going to be like 

373
00:19:36,080 --> 00:19:41,240
the thing that's really booming 
in the music industry and yeah, 

374
00:19:41,240 --> 00:19:43,680
I don't know what, what do you, 
what do you. 

375
00:19:43,680 --> 00:19:45,040
I mean, it's it's interesting. 
What? 

376
00:19:45,040 --> 00:19:48,240
Do you think it's it's 
interesting, It's it's like 

377
00:19:48,240 --> 00:19:52,280
Genghatton took a break and then
it decided it went and hit it. 

378
00:19:52,280 --> 00:19:53,760
What what? 
What do people say when they're 

379
00:19:54,000 --> 00:19:55,360
when? 
Like after, after. 

380
00:19:55,600 --> 00:19:57,280
Yeah, after you. 
Just took a hiatus, no? 

381
00:19:57,480 --> 00:19:58,240
No, no. 
Yeah. 

382
00:19:58,240 --> 00:20:00,040
Well, yeah. 
After after relationship, what 

383
00:20:00,040 --> 00:20:02,840
do people do to to? 
Get themselves back. 

384
00:20:02,840 --> 00:20:06,320
Like the guys go to the gym and 
start working on on themselves. 

385
00:20:06,640 --> 00:20:08,280
So Gangiton. 
Gangiton did that. 

386
00:20:08,360 --> 00:20:11,040
It's it's Gangiton broke up with
the music industry for a while 

387
00:20:11,040 --> 00:20:14,400
and then it started and then now
it's coming back as urban tone 

388
00:20:15,720 --> 00:20:17,880
cut hair. 
It's a little bit more you know.

389
00:20:17,880 --> 00:20:20,240
Anyways it would be interesting.
That's a silly analogy. 

390
00:20:20,240 --> 00:20:22,240
It's. 
A little bit more familiar. 

391
00:20:22,800 --> 00:20:24,240
Yeah. 
It'll be interesting to see that

392
00:20:25,920 --> 00:20:29,680
I I'm, I'm, I mean I'm looking 
forward to I'm I'm always for. 

393
00:20:30,160 --> 00:20:37,880
For the older Kenyan music to 
make a resurgence or like new 

394
00:20:37,880 --> 00:20:41,680
life, you know, new life for for
stuff that we have been and 

395
00:20:41,680 --> 00:20:44,320
we'll see that a lot. 
Like a lot of at least towards 

396
00:20:44,320 --> 00:20:47,640
the end of last year, we saw a 
lot of of the Uberton songs, 

397
00:20:47,640 --> 00:20:52,760
like sample older Kenyan music, 
older Kenyan songs, older Kenyan

398
00:20:52,760 --> 00:20:54,040
acts. 
So that's cool. 

399
00:20:54,040 --> 00:20:56,800
I I like to see that. 
I do predict that that might 

400
00:20:56,920 --> 00:20:59,440
raise a few issues, but I feel 
like those would be good issues 

401
00:20:59,440 --> 00:21:04,760
to solve because that will help 
us forge new ways of going about

402
00:21:04,760 --> 00:21:07,560
the business. 
But that's the business side. 

403
00:21:07,640 --> 00:21:08,720
We'll get to that. 
We'll get to that. 

404
00:21:08,880 --> 00:21:11,480
The music should be exciting. 
Yeah. 

405
00:21:11,480 --> 00:21:15,600
We've seen how people have 
ripped off just basically cause.

406
00:21:15,600 --> 00:21:17,480
Some issues, yeah. 
But. 

407
00:21:18,200 --> 00:21:20,680
The music is great. 
The music is, yeah, it's it's 

408
00:21:20,680 --> 00:21:22,320
without a doubt it definitely 
it's. 

409
00:21:22,320 --> 00:21:24,760
It's cool because it's playing 
on, like I said, it's playing on

410
00:21:24,760 --> 00:21:28,200
nostalgia, but then it's giving 
it. 

411
00:21:28,680 --> 00:21:33,240
It's like a new it's it's it's 
yeah, it's like current. 

412
00:21:33,240 --> 00:21:36,840
It's making it more current, 
which is Which is cool, which is

413
00:21:36,840 --> 00:21:39,040
cool. 
It'll be interesting to see how 

414
00:21:39,040 --> 00:21:44,680
the old school acts. 
Get on new school with old 

415
00:21:44,680 --> 00:21:47,000
school nostalgia. 
That'll be an interesting 

416
00:21:47,000 --> 00:21:47,600
marriage. 
I would do. 

417
00:21:47,600 --> 00:21:49,720
You think that? 
Do you think the old school acts

418
00:21:49,720 --> 00:21:54,480
will have a role to play outside
of their music being used? 

419
00:21:54,800 --> 00:21:56,880
I don't. 
Think like how how did, how did 

420
00:21:56,880 --> 00:21:59,400
they respond to Gangiton because
I think it will be along that 

421
00:21:59,400 --> 00:22:01,760
lane. 
No, Gangiton, I'm sure they 

422
00:22:01,760 --> 00:22:03,640
embraced, they were like, yeah, 
we were the funnel. 

423
00:22:03,640 --> 00:22:05,880
But you see this is different 
because this is like, OK, we're 

424
00:22:05,880 --> 00:22:07,760
actually using samples from 
your. 

425
00:22:07,760 --> 00:22:09,640
I don't know. 
Did they really embrace it? 

426
00:22:09,640 --> 00:22:11,600
I don't think it was embraced as
much. 

427
00:22:11,600 --> 00:22:13,920
Some did. 
It wasn't like it was like a 

428
00:22:13,920 --> 00:22:17,040
white. 
DNA, DNA and all those guys, 

429
00:22:17,080 --> 00:22:18,320
but. 
For them it's pretty similar 

430
00:22:18,320 --> 00:22:23,320
because for them it's similar 
because it's it's the sound is 

431
00:22:23,320 --> 00:22:26,600
sort of what they're used to, 
you know, like it's Genghis Tone

432
00:22:26,640 --> 00:22:28,920
as it's still based off Kapuk 
and all that business. 

433
00:22:29,120 --> 00:22:35,960
So it'll be interesting to see 
if the newer and I guess there's

434
00:22:35,960 --> 00:22:39,520
a divide between now and just 
the Urban Tone School and just 

435
00:22:39,520 --> 00:22:42,440
the rest of the industry, just 
to see how the rest of the 

436
00:22:42,440 --> 00:22:45,560
industry treated, especially 
since this is like, it almost 

437
00:22:45,560 --> 00:22:47,720
feels like it's a resurgence. 
Like, all right, we're trying 

438
00:22:47,720 --> 00:22:51,280
again, sort of so interesting to
see if they treated differently 

439
00:22:51,520 --> 00:22:54,320
than they treated the Ganga 
tone. 

440
00:22:54,320 --> 00:22:57,280
That is, actually, that's a 
really good observation. 

441
00:22:57,560 --> 00:23:02,320
I feel like this new resurgence 
of of Ganga tone as urban tone 

442
00:23:02,320 --> 00:23:07,760
is more playful. 
Yeah, it's less not. 

443
00:23:07,920 --> 00:23:10,160
It's not graphic. 
What's the word? 

444
00:23:10,280 --> 00:23:14,160
Provocative. 
It's more like it's more it's 

445
00:23:14,360 --> 00:23:19,160
it's more fun and more playful 
and it's less like it's like 

446
00:23:19,160 --> 00:23:21,840
TikTok challenges and this and 
that. 

447
00:23:21,840 --> 00:23:24,520
So it's more like. 
And that might work. 

448
00:23:24,880 --> 00:23:26,440
Yeah, that might work well for 
it. 

449
00:23:26,600 --> 00:23:30,320
That might also be its 
detriment, again because TikTok 

450
00:23:30,320 --> 00:23:33,720
plays a big part, especially 
with the younger ones doing it. 

451
00:23:33,720 --> 00:23:37,120
Little minor, all the all the 
kids like TikTok plays a huge 

452
00:23:37,120 --> 00:23:44,160
part in in in it. 
So as as as well as we are, as 

453
00:23:44,160 --> 00:23:47,920
well as the older acts and the 
older audience is able to adapt 

454
00:23:47,920 --> 00:23:54,120
to the TikTok vibe that might 
indicate partly how we how well 

455
00:23:54,120 --> 00:23:57,080
we're able to receive the music 
so. 

456
00:23:57,440 --> 00:24:00,960
So some of the names, some of 
the names I'm seeing that are 

457
00:24:00,960 --> 00:24:03,200
really big in this Abanton 
space. 

458
00:24:03,840 --> 00:24:06,520
Urban tone. 
I don't know why, maybe I'm old,

459
00:24:06,600 --> 00:24:08,920
but like these names are so 
interesting. 

460
00:24:08,960 --> 00:24:11,960
Like why BW Smith? 
That's what they said when when 

461
00:24:11,960 --> 00:24:15,280
all the yeah, that's I mean 
Tipsy G Hip Hop had that that. 

462
00:24:15,360 --> 00:24:18,440
Era Scooby. 
Yeah, it sounds like. 

463
00:24:18,440 --> 00:24:20,080
It's like, where did these guys 
come up? 

464
00:24:20,080 --> 00:24:21,080
Sean? 
MMG. 

465
00:24:21,560 --> 00:24:23,520
Like I don't know where they 
came up with their names, but 

466
00:24:23,520 --> 00:24:25,800
there is hip. 
Hop had that area where I mean 

467
00:24:25,800 --> 00:24:30,120
that that that era where where 
names started being like, but 

468
00:24:30,160 --> 00:24:32,240
honestly if you look at their 
names it's interesting just 

469
00:24:32,440 --> 00:24:34,320
watching how names have changed 
over time. 

470
00:24:34,320 --> 00:24:37,320
Like that's a cool little study 
you could do like hip Hop went 

471
00:24:37,320 --> 00:24:41,240
from all the MCMC this MCMC, 
then it evolved and then became 

472
00:24:41,240 --> 00:24:45,680
the Leos then after that it. 
Now they had their their run 

473
00:24:45,680 --> 00:24:48,880
Scooby error which is 
interesting. 

474
00:24:48,880 --> 00:24:51,360
So and now I don't know what 
they're doing now. 

475
00:24:51,360 --> 00:24:56,080
Actually, but yeah, we've gone 
through some some interesting 

476
00:24:56,360 --> 00:24:57,040
so. 
OK. 

477
00:24:57,320 --> 00:25:01,040
So, Sam. 
Yeah, The question is why is 

478
00:25:01,120 --> 00:25:06,040
Abantone really gaining traction
within the hearts, within the 

479
00:25:06,040 --> 00:25:09,040
young hearts of the kids? 
Because honestly, I feel like 

480
00:25:09,600 --> 00:25:15,040
the the biggest demographic 
that's really consuming this 

481
00:25:15,040 --> 00:25:22,120
music is the younger generation.
Like, why are they so drawn to 

482
00:25:22,200 --> 00:25:25,440
this new genre that's not really
new? 

483
00:25:25,440 --> 00:25:28,920
I think it's really. 
Playing on the nostalgia from 

484
00:25:28,920 --> 00:25:33,160
back in the. 
Day it's just off the top. 

485
00:25:33,160 --> 00:25:34,800
I know there's many reasons off 
the top of my head. 

486
00:25:34,800 --> 00:25:39,760
I feel like it's it's music it's
it's a good time right? 

487
00:25:39,960 --> 00:25:43,800
So that's obviously it's a good 
time but it's also theirs. 

488
00:25:43,800 --> 00:25:46,800
Like it's it's been done by 
people around that same age 

489
00:25:46,800 --> 00:25:50,360
group with that same mindset 
mentality and everything. 

490
00:25:50,360 --> 00:25:54,480
So it's it's it's resonates more
than I mean we listened to the 

491
00:25:54,480 --> 00:25:57,720
older old school and it's also a
good time obviously because 

492
00:25:57,720 --> 00:26:02,440
that's what they keep playing. 
But it's a different sort of 

493
00:26:02,440 --> 00:26:05,640
mind that was that was a 
different type of mind created 

494
00:26:05,640 --> 00:26:07,000
that. 
So now this is like it's party 

495
00:26:07,000 --> 00:26:11,760
music and it's their party music
so that that that makes it more 

496
00:26:11,760 --> 00:26:14,960
palatable. 
There's there's aspects of 

497
00:26:14,960 --> 00:26:18,680
nostalgia where you're taking a 
bit of what they enjoy with 

498
00:26:18,760 --> 00:26:22,040
other music and then and it just
it feels, it feels. 

499
00:26:23,800 --> 00:26:27,800
I feel like the younger 
generation have a lot of FOMO, 

500
00:26:27,800 --> 00:26:31,320
like they really wish, like 
especially the kids who are now 

501
00:26:31,320 --> 00:26:35,040
like starting to go out to 
parties, starting to club and 

502
00:26:35,040 --> 00:26:37,880
everything. 
Like they're like, damn, like I 

503
00:26:37,880 --> 00:26:43,720
wish I was outside in the day 
when like, you know, all the 

504
00:26:43,800 --> 00:26:45,800
like classics were like popping 
off. 

505
00:26:45,800 --> 00:26:48,080
And it's not just Kenyan music, 
because a lot of them are also 

506
00:26:48,080 --> 00:26:49,560
sound. 
Like all the dance hall, the 

507
00:26:49,560 --> 00:26:52,760
dance hall joints of of, of. 
Stuff and everything. 

508
00:26:53,200 --> 00:26:57,120
So I feel like, I feel like a 
lot of these kids will really, 

509
00:26:57,120 --> 00:27:02,920
really want to find a way to 
resonate with what was back in 

510
00:27:02,920 --> 00:27:04,960
the day. 
Like the music that was 

511
00:27:04,960 --> 00:27:05,840
consumed. 
Right? 

512
00:27:05,840 --> 00:27:09,280
And I feel like it's genius. 
Like it's like, wow, like, OK, 

513
00:27:09,280 --> 00:27:12,880
how can we bring elements of 
things that worked? 

514
00:27:12,880 --> 00:27:15,360
They already worked because 
they're taking elements from 

515
00:27:15,360 --> 00:27:19,320
songs that were already hit 
songs and then kind of re 

516
00:27:19,320 --> 00:27:22,920
imagining it into something that
would be. 

517
00:27:23,280 --> 00:27:25,360
And inserting. 
Yeah, inserting today's culture 

518
00:27:25,360 --> 00:27:28,960
into it. 
Exactly, exactly. 

519
00:27:28,960 --> 00:27:31,680
And bro, it's, I think it's so 
huge, man. 

520
00:27:31,840 --> 00:27:34,920
Like you look at some of these 
urban tone songs that are coming

521
00:27:34,920 --> 00:27:38,280
out and you look at the times, 
the timelines. 

522
00:27:38,280 --> 00:27:42,920
Like Sean MMG released a song 
Now could die a month ago and 

523
00:27:42,920 --> 00:27:48,000
it's already on 1.2 million 
views on YouTube ran Scooby 

524
00:27:48,000 --> 00:27:51,400
released Tic Tac like 3 months 
or so ago. 

525
00:27:51,640 --> 00:27:55,160
It's I think it's about to get 
to 1,000,000 views. 

526
00:27:55,160 --> 00:27:56,600
There's attention on YouTube as 
well. 

527
00:27:56,600 --> 00:27:58,920
There's attention on. 
Yeah, but there's there's 

528
00:27:58,920 --> 00:28:02,000
definitely a buzz. 
Sound Craft. 

529
00:28:02,000 --> 00:28:06,760
Sound Craft released that. 
What is it called? 

530
00:28:06,960 --> 00:28:11,280
Tik Toka featuring Godi Tenor 
and Tipsy G and Carpi. 

531
00:28:11,440 --> 00:28:13,240
That song came out two months 
ago. 

532
00:28:13,240 --> 00:28:16,720
It's already on 3.7 million 
views on YouTube. 

533
00:28:17,160 --> 00:28:22,480
So obviously there is an energy 
that's just very tangible right 

534
00:28:22,480 --> 00:28:25,720
now with Abantone and especially
these new kids. 

535
00:28:26,080 --> 00:28:30,680
Like they have the streets like 
Unlock. 

536
00:28:31,320 --> 00:28:33,760
It's definitely it's it's. 
I love to see where it is. 

537
00:28:34,600 --> 00:28:38,400
I do hope that now The thing is,
I do hope that they learn from, 

538
00:28:38,400 --> 00:28:40,440
because again, the music 
industry is a music industry and

539
00:28:40,440 --> 00:28:41,840
the music business is a music 
business, right? 

540
00:28:42,160 --> 00:28:46,800
So I do hope they learn from the
mistakes that I won't say 

541
00:28:46,800 --> 00:28:52,120
Gengeton made. 
Well, they're already making one

542
00:28:52,120 --> 00:28:54,680
big mistake, which is sampling 
things with that. 

543
00:28:54,760 --> 00:28:57,560
I don't know if people are 
clearing things, so that's a 

544
00:28:57,560 --> 00:29:00,520
mistake, but like. 
Yeah, Because back then, yeah. 

545
00:29:00,520 --> 00:29:02,560
It's it's going well. 
It's it's going to be 

546
00:29:02,560 --> 00:29:04,760
problematic. 
It is so some of these kids are 

547
00:29:04,760 --> 00:29:06,480
going to need to I just you need
to be smart. 

548
00:29:06,640 --> 00:29:08,440
I don't. 
I I honestly don't feel. 

549
00:29:08,560 --> 00:29:11,480
I don't feel like our industry 
is going to get keep samples. 

550
00:29:11,760 --> 00:29:13,760
I don't think there's artists 
are going to be like no don't 

551
00:29:13,760 --> 00:29:18,560
choose my song. 
But maybe there might, there 

552
00:29:18,640 --> 00:29:21,040
might be some Divas. 
Around advise these kids what 

553
00:29:21,040 --> 00:29:25,840
I'd advise these kids is So what
you do is because the sampling 

554
00:29:25,840 --> 00:29:30,520
of the music is is undeniably 
dope right. 

555
00:29:30,800 --> 00:29:34,480
As a producer, you know like 
even me I'm looking at this 

556
00:29:34,520 --> 00:29:39,080
urban to movement and I'm like I
want a piece of that but like So

557
00:29:39,080 --> 00:29:42,560
what I would advise them is 
although as a producer this is 

558
00:29:42,560 --> 00:29:45,320
also a double edged swords. 
But if we just talk about it as 

559
00:29:45,320 --> 00:29:50,680
an artist, yeah do it. 
But maybe when it comes to like 

560
00:29:50,680 --> 00:29:55,240
monetizing like in terms of 
YouTube and streaming, you know 

561
00:29:55,320 --> 00:29:58,640
you you're going to have to have
that conversation with the guys 

562
00:29:58,640 --> 00:30:01,640
who you're sampling and they'll 
want a large percentage of the 

563
00:30:01,640 --> 00:30:02,080
pie. 
Then. 

564
00:30:02,600 --> 00:30:05,160
That's great. 
The only place you can really 

565
00:30:05,160 --> 00:30:08,680
capitalize is performance, but 
even then that might be. 

566
00:30:09,800 --> 00:30:10,760
It's going to be tricky. 
Yeah. 

567
00:30:11,120 --> 00:30:12,960
It's going to be problematic 
because I know. 

568
00:30:13,920 --> 00:30:17,800
I because I know there are cases
where like, even artists like, 

569
00:30:17,800 --> 00:30:22,000
have stopped performing songs 
that they sampled because that 

570
00:30:22,000 --> 00:30:26,760
would also lead to, well, you're
performing songs that were, I 

571
00:30:26,760 --> 00:30:29,280
don't know, it's hot, it's it's 
weird. 

572
00:30:29,400 --> 00:30:31,760
It's also, I think it's also 
going this, this period is also 

573
00:30:31,760 --> 00:30:34,120
going to show us how many of the
older acts have their business 

574
00:30:34,120 --> 00:30:37,280
right? 
Because I mean, you could, you 

575
00:30:37,280 --> 00:30:39,880
could go crazy and all these 
kids or something myself. 

576
00:30:39,960 --> 00:30:42,520
And then you realize that, oh 
snap, I don't have no rights. 

577
00:30:43,040 --> 00:30:44,360
I don't need to be talking about
it. 

578
00:30:44,760 --> 00:30:46,520
I don't know. 
I just want to ask like, 

579
00:30:46,560 --> 00:30:49,600
especially like now the the 
songs that are sampled from old 

580
00:30:49,600 --> 00:30:52,120
Kenyan classics. 
I want to ask the artist to just

581
00:30:52,120 --> 00:30:54,640
be just be a little bit open to 
WhatsApp. 

582
00:30:54,640 --> 00:30:55,600
Yeah, yeah, yeah. 
Yeah. 

583
00:30:56,040 --> 00:30:59,600
If you if you have to reach out 
to these kids like strike at 

584
00:30:59,600 --> 00:31:02,920
like deals where you'll be like,
OK, fine, let's revenue share 

585
00:31:02,920 --> 00:31:05,920
and let's split whatever, like 
let's be open to. 

586
00:31:06,120 --> 00:31:07,520
To what's happening and the 
kids. 

587
00:31:07,520 --> 00:31:09,200
Because at the end of the day, 
it's progressing. 

588
00:31:09,320 --> 00:31:11,360
It is the kids. 
The kids are going to. 

589
00:31:11,360 --> 00:31:14,600
Shining a light to your music. 
You know, yeah, the and the kids

590
00:31:14,600 --> 00:31:18,240
are going to have to be OK with 
what they're given. 

591
00:31:18,320 --> 00:31:21,960
Especially since you're taking, 
you're taking, you have to like 

592
00:31:22,040 --> 00:31:24,120
like unless you want to create 
from scratch. 

593
00:31:24,120 --> 00:31:27,240
But the whole Ubuntu movement, 
there's the big, a big element 

594
00:31:27,240 --> 00:31:30,080
of it is, is is you know, 
borrowing. 

595
00:31:30,600 --> 00:31:33,880
So listen, the sampling game is 
a sampling game. 

596
00:31:33,880 --> 00:31:37,920
If you know what what people who
sample have to give up in terms 

597
00:31:37,920 --> 00:31:41,080
of of rights, then it's that's 
just the music business and how 

598
00:31:41,080 --> 00:31:42,800
it works. 
So you're going to have to just 

599
00:31:42,800 --> 00:31:45,280
be smart about it. 
And this would be a good time to

600
00:31:45,280 --> 00:31:48,320
learn about that aspect of the 
business, You know, like the 

601
00:31:48,360 --> 00:31:49,840
aspect of when you take from 
someone else. 

602
00:31:49,840 --> 00:31:51,240
Because we don't do that here. 
Here. 

603
00:31:51,240 --> 00:31:53,840
You just, you take it and you 
hope that no one, no one 

604
00:31:53,840 --> 00:31:56,440
stumbles onto the song and 
you're living your life looking 

605
00:31:56,440 --> 00:31:58,160
over your shoulder like that for
the rest of your life. 

606
00:31:58,160 --> 00:32:00,800
Like, that's craziness, but it's
the producers curse. 

607
00:32:00,800 --> 00:32:02,440
I guess So, yeah. 
I mean, it's just a good 

608
00:32:02,440 --> 00:32:05,560
opportunity to learn about that 
aspect, get lawyers, figure, 

609
00:32:05,800 --> 00:32:08,280
like figure it out. 
We shouldn't be an industry that

610
00:32:08,280 --> 00:32:09,880
does the bare minimum and is OK 
with it. 

611
00:32:09,880 --> 00:32:12,480
Like, let's figure all this 
stuff out and figure out how how

612
00:32:12,480 --> 00:32:15,280
that can work for us. 
Yeah. 

613
00:32:16,840 --> 00:32:19,400
Yeah, I don't know. 
For for me, if I was managing 

614
00:32:19,400 --> 00:32:22,360
one of these artists, it would 
just be about like one. 

615
00:32:22,360 --> 00:32:26,880
I'd I'd, I'd know it's coming 
some somewhere down the line. 

616
00:32:26,880 --> 00:32:28,440
Somebody's going to ask? 
Yep, Yep, Yep. 

617
00:32:30,760 --> 00:32:32,560
But you need to just set up that
line. 

618
00:32:32,560 --> 00:32:35,240
Of yeah, it's better to be on 
the offensive than defend. 

619
00:32:35,920 --> 00:32:40,760
Yeah, just like, be more 
proactive, like ask if you need 

620
00:32:40,760 --> 00:32:41,080
to. 
Yep. 

621
00:32:42,800 --> 00:32:46,880
And because I don't want this 
urban tone wave to stop, bro, 

622
00:32:46,880 --> 00:32:50,720
It's it's it's dope, man, what 
these kids are doing. 

623
00:32:50,960 --> 00:32:53,800
Like I I'm seeing the energy and
it's dope. 

624
00:32:53,800 --> 00:32:56,600
I just, I worry about the 
business side of it. 

625
00:32:56,600 --> 00:33:00,200
And I but like, I think, I think
let's look at the bigger picture

626
00:33:00,200 --> 00:33:03,320
here. 
Like, you know, like the bigger 

627
00:33:03,320 --> 00:33:08,840
picture is we could actually 
like get to a place where Kenyan

628
00:33:08,840 --> 00:33:12,040
music is, you know, on the 
limelight again. 

629
00:33:12,040 --> 00:33:14,720
In that regard, although the 
Kenyan music is already in a 

630
00:33:14,720 --> 00:33:16,240
limelight. 
I'm just talking about in this 

631
00:33:16,240 --> 00:33:21,160
genre of music, it's all the. 
Acts should, should, should, be,

632
00:33:21,160 --> 00:33:25,960
I would say just they should be 
more graceful with it because 

633
00:33:25,960 --> 00:33:28,040
they also stand to benefit, I 
feel. 

634
00:33:29,520 --> 00:33:34,520
Yeah, obviously I want the older
acts to get their just dues for 

635
00:33:34,520 --> 00:33:37,640
for the music, definitely, of 
course. 

636
00:33:37,640 --> 00:33:39,760
I mean, yeah, they shouldn't, of
course. 

637
00:33:39,760 --> 00:33:41,520
Of course I'm. 
Just saying like be at least 

638
00:33:41,520 --> 00:33:44,760
open to having a conversation. 
If not, we're just also just 

639
00:33:44,760 --> 00:33:47,960
also speculating. 
Maybe those conversations are 

640
00:33:47,960 --> 00:33:49,560
already. 
Going being had the scenes, 

641
00:33:49,560 --> 00:33:52,840
maybe, maybe people are on top 
of, on top of their business. 

642
00:33:53,680 --> 00:33:55,720
Hopefully. 
Let's just hope everyone is on 

643
00:33:55,720 --> 00:33:57,640
top of their business, everybody
involved. 

644
00:33:57,640 --> 00:34:02,320
But yeah, I think Urban Tone is 
my prediction for at least the 

645
00:34:02,320 --> 00:34:05,640
first two halves of the year. 
Yeah, that's what's going to be 

646
00:34:05,640 --> 00:34:08,800
the big thing. 
Do we have any other predictions

647
00:34:08,800 --> 00:34:10,360
do you have? 
Any do I have any other 

648
00:34:10,360 --> 00:34:14,880
predictions? 
In the music industry. 

649
00:34:17,280 --> 00:34:18,880
Man, I don't know. 
I don't. 

650
00:34:18,880 --> 00:34:20,840
I don't know if I have 
predictions as much as I I'm 

651
00:34:20,840 --> 00:34:26,360
just really excited to see what 
we've built on progress. 

652
00:34:27,000 --> 00:34:29,120
I feel like towards that like 
last year there was a lot of 

653
00:34:29,120 --> 00:34:33,040
building and a lot of things 
that that clicked into place. 

654
00:34:33,040 --> 00:34:36,880
I'd like I wouldn't want that 
should be like a 2023 thing, you

655
00:34:36,880 --> 00:34:39,679
know. 
Like I'd like it to be this the 

656
00:34:39,719 --> 00:34:43,560
the turn of the key, you know 
and and like moving the car 

657
00:34:43,560 --> 00:34:46,199
into. 
Like, do you think we'll have 

658
00:34:46,920 --> 00:34:53,320
more activations and whatever's,
like whatever's what a? 

659
00:34:53,320 --> 00:34:56,920
Podcast very specific there 
AFAM. 

660
00:34:57,120 --> 00:34:59,360
Very specific. 
Listen, yeah. 

661
00:34:59,840 --> 00:35:03,680
Anyway, do you think we'll have 
more like products like we saw 

662
00:35:03,680 --> 00:35:07,000
with colours and collaborations 
with Spotify? 

663
00:35:07,000 --> 00:35:10,200
Do you think like this is not 
just with Spotify, Do you think 

664
00:35:10,200 --> 00:35:12,480
we'll have more of that type of 
thing? 

665
00:35:12,480 --> 00:35:16,240
And if so, maybe I can ask, what
would you like to see 

666
00:35:16,240 --> 00:35:19,760
highlighted this year in the 
music industry? 

667
00:35:20,240 --> 00:35:26,400
I OK now this is my I I feel 
like I do need to preface this 

668
00:35:26,400 --> 00:35:28,960
with this is my opinion and this
is just how I've seen things. 

669
00:35:29,240 --> 00:35:37,880
I would like to see the popular 
music scene have a little bit of

670
00:35:37,880 --> 00:35:43,040
direction in terms of in terms 
of like the goal again, again 

671
00:35:43,040 --> 00:35:47,680
not to overuse the example, but 
we saw we see how Nigeria, West 

672
00:35:47,680 --> 00:35:54,160
Africa and Nigeria really made 
Afrobeats work for them in a 

673
00:35:54,160 --> 00:35:56,200
way. 
And just like they've been 

674
00:35:56,200 --> 00:35:59,840
putting them and it's from way 
back then, it's not like a two 

675
00:35:59,840 --> 00:36:03,080
week, three thing like I mean 
two weeks, sorry, two week, 

676
00:36:03,080 --> 00:36:04,680
three-week thing that just 
happened. 

677
00:36:04,680 --> 00:36:09,480
Like like grammar is a product 
of what whiskey and Davido were 

678
00:36:09,480 --> 00:36:14,160
doing in 2010, you know, So it's
it's like a concerted effort of 

679
00:36:14,280 --> 00:36:17,440
of just making those decisions 
and and so I'd like to see that 

680
00:36:17,440 --> 00:36:23,080
work for us here. 
It'd be nice to see a marriage 

681
00:36:23,080 --> 00:36:26,840
between some of the niche 
products like again, like, like 

682
00:36:27,120 --> 00:36:29,400
like I'm not, I don't mean niche
in a bad way. 

683
00:36:29,400 --> 00:36:33,640
Like Spotify and then the rest 
of the market, what Spotify put 

684
00:36:33,640 --> 00:36:34,800
on and then the rest of the 
market. 

685
00:36:34,960 --> 00:36:39,920
And just like that marriage to 
see how well, how, how much more

686
00:36:39,920 --> 00:36:44,520
of a stride we can take together
than of course there's going to 

687
00:36:44,520 --> 00:36:47,280
be individual individualism and 
and and pushing yourself 

688
00:36:47,280 --> 00:36:50,960
individual as the niche and also
individually as artists, and 

689
00:36:50,960 --> 00:36:52,240
that's expected. 
That's normal. 

690
00:36:52,240 --> 00:36:56,240
That's even needed but it was 
also just good to see youth how 

691
00:36:56,240 --> 00:36:59,520
that progress works. 
Yeah. 

692
00:36:59,520 --> 00:37:02,760
And I I my my thing is I really 
just don't hope, I I really 

693
00:37:02,760 --> 00:37:07,240
sorry don't don't want last year
and the different things that 

694
00:37:07,240 --> 00:37:13,600
have happened to individuals and
as a whole to be a 2023 or 2023.

695
00:37:13,600 --> 00:37:16,960
And we're looking back at at 
this room 20272028 and we're 

696
00:37:16,960 --> 00:37:19,520
like O23 was a good year and 
then we're just back to. 

697
00:37:20,240 --> 00:37:22,320
Do do you think we'll have that 
moment? 

698
00:37:22,320 --> 00:37:26,000
Where do you think we'll have 
like a Tyler Water moment where 

699
00:37:26,000 --> 00:37:29,480
we have an artist that? 
Wouldn't that be interesting to 

700
00:37:29,600 --> 00:37:31,080
see? 
Sensation. 

701
00:37:31,080 --> 00:37:33,320
Yeah, yeah, I. 
Because, like, OK, so I just 

702
00:37:33,320 --> 00:37:37,560
done some bare minimum research 
and I can see Tyler the Water 

703
00:37:37,560 --> 00:37:42,760
song is released under Epic, 
which is Sony. 

704
00:37:42,960 --> 00:37:45,000
Yeah. 
So do you think we'll see some 

705
00:37:45,000 --> 00:37:50,520
of the big three take interest 
in maybe maybe let's say, and 

706
00:37:50,520 --> 00:37:54,240
ask for lack of an example, a 
Kenyan act like karoon for 

707
00:37:54,240 --> 00:37:56,240
example. 
Do you think we could see like 

708
00:37:56,240 --> 00:38:00,160
something like that happen and a
song from a Kenyan like reach, 

709
00:38:00,160 --> 00:38:03,200
like international acclaim, like
one of those? 

710
00:38:03,200 --> 00:38:05,520
And if so, do you have any, like
predictions? 

711
00:38:05,800 --> 00:38:08,920
I have a bold prediction. 
Who might go up to that level? 

712
00:38:08,920 --> 00:38:13,120
Man, do I think that's that's a 
huge thing to to speculate on 

713
00:38:13,120 --> 00:38:15,120
bold predictions. 
That's a huge thing to 

714
00:38:15,120 --> 00:38:16,800
speculate. 
This is about giving bold 

715
00:38:16,800 --> 00:38:20,360
predictions. 
Yeah, which I do think. 

716
00:38:20,360 --> 00:38:23,120
I think it's honestly, I I I 
think it's possible. 

717
00:38:23,320 --> 00:38:27,000
First off, Tyler, listen, Tyler.
Tyler was signed off her. 

718
00:38:27,360 --> 00:38:28,880
She was signed off her first 
hit. 

719
00:38:30,120 --> 00:38:34,640
What's it called? 
Getting late I think so she was 

720
00:38:34,640 --> 00:38:37,080
signed off that. 
So this is like I said it's 

721
00:38:37,080 --> 00:38:40,720
progress of build and that was a
couple of years back so it's 

722
00:38:40,720 --> 00:38:43,480
progress being built. 
So we do. 

723
00:38:43,480 --> 00:38:46,680
My thing is we do need to start 
and it starts with the work, 

724
00:38:46,680 --> 00:38:47,840
man. 
Like it starts with the music 

725
00:38:47,840 --> 00:38:53,560
like putting out quality music 
that people yeah that people can

726
00:38:53,560 --> 00:38:55,480
resonate with. 
Of course you can't ignore the 

727
00:38:55,680 --> 00:38:58,320
the, the, the, the, the age, 
which is a TikTok age and 

728
00:38:58,320 --> 00:39:01,920
everything. 
So yeah, and it would be really 

729
00:39:01,920 --> 00:39:03,960
cool to see. 
Let me not lie, I would want to 

730
00:39:03,960 --> 00:39:04,760
see. 
I don't know who would. 

731
00:39:05,280 --> 00:39:08,400
If anyone were to make it, I 
would think it would either be 

732
00:39:08,440 --> 00:39:10,800
urban tone. 
Oh, sorry. 

733
00:39:11,120 --> 00:39:17,960
It might be an urban tone artist
or it would be yeah, that now 

734
00:39:17,960 --> 00:39:21,960
from that group of of Zinnia 
Caroon, you know that's that's 

735
00:39:22,200 --> 00:39:24,200
RMB. 
And Spotify already has laid the

736
00:39:24,200 --> 00:39:25,840
groundwork for that to happen. 
So. 

737
00:39:27,400 --> 00:39:28,800
This gonna happen one of these 
days. 

738
00:39:28,840 --> 00:39:30,840
What's your prediction? 
Like a you have a bold 

739
00:39:30,840 --> 00:39:34,560
prediction, boldly predict the 
people, the people who are 

740
00:39:34,560 --> 00:39:40,240
already in pole position in my 
opinion to like be extremely 

741
00:39:40,240 --> 00:39:44,360
palatable to the to the western 
audience. 

742
00:39:44,360 --> 00:39:47,120
For example, because my my 
question was about like Kina 

743
00:39:47,120 --> 00:39:52,600
Tyler would be like TG Black and
Zoe Kangorcha. 

744
00:39:52,600 --> 00:39:59,920
I think both of those are acts 
are already like straddling both

745
00:39:59,920 --> 00:40:06,640
worlds and could potentially, if
they release music consistently 

746
00:40:06,640 --> 00:40:10,360
this year, could potentially put
themselves in a position where 

747
00:40:10,360 --> 00:40:15,000
like a big a big label or 
whatever is interested in 

748
00:40:15,000 --> 00:40:19,800
amplifying that. 
Zeno of course like is already 

749
00:40:19,880 --> 00:40:22,440
has already proven that she can 
do that as well. 

750
00:40:23,080 --> 00:40:28,880
So even zinnias water moment is 
is is due water moment karoon as

751
00:40:28,880 --> 00:40:30,040
well. 
Yeah, water. 

752
00:40:30,080 --> 00:40:31,000
That's what we're calling 
they're. 

753
00:40:31,000 --> 00:40:32,120
Calling it the. 
Water moment. 

754
00:40:32,120 --> 00:40:35,280
OK, now there's also Libianca, 
for example. 

755
00:40:35,280 --> 00:40:39,800
Like with people I. 
Mean we've sort of seen that 

756
00:40:39,800 --> 00:40:42,280
with with Sophie and Zao sort of
ish, you know? 

757
00:40:43,200 --> 00:40:46,160
But, but, but this is the thing.
I don't know if Sofia and Zao 

758
00:40:46,160 --> 00:40:49,320
has inked a deal with anyone. 
Probably. 

759
00:40:49,320 --> 00:40:51,320
There's people fishing. 
There has to be. 

760
00:40:51,320 --> 00:40:52,760
There has to be. 
I'm sure, I'm sure there's 

761
00:40:52,920 --> 00:40:56,080
emails coming in. 
That's a good one though. 

762
00:40:56,080 --> 00:40:59,040
Sophie and Zou as well. 
And then now it'll be interested

763
00:40:59,040 --> 00:41:02,480
to see more organic 
collaborations happen because we

764
00:41:02,480 --> 00:41:07,080
know how the water not know what
the marquee collaboration. 

765
00:41:07,120 --> 00:41:10,560
Yeah, it's it's in my mind like,
yeah, we know how that marquee 

766
00:41:10,560 --> 00:41:13,800
collaboration happened. 
That was more like the universe,

767
00:41:14,080 --> 00:41:16,080
but like, let's see, more 
intentional. 

768
00:41:16,080 --> 00:41:18,000
Exactly intentional. 
And that's what I'm talking 

769
00:41:18,000 --> 00:41:19,280
about. 
That's that's what I was trying 

770
00:41:19,280 --> 00:41:22,000
to say, like it would just be 
good to see more planning. 

771
00:41:22,520 --> 00:41:25,600
More planning so. 
So I think Sam, I think a bold 

772
00:41:25,600 --> 00:41:30,640
prediction is we may see an 
artist become an international 

773
00:41:30,640 --> 00:41:33,840
sensation soon. 
I'm just wondering who it might 

774
00:41:33,840 --> 00:41:36,080
be. 
So this is just the two routes 

775
00:41:36,080 --> 00:41:40,280
will be you know, from the R&B 
sector or like the Libyanca, 

776
00:41:40,280 --> 00:41:44,320
somebody who is like hopping 
more on like the Afro beats 

777
00:41:44,320 --> 00:41:49,800
whatever, somebody who's new, 
who's fresh, but like offering 

778
00:41:49,800 --> 00:41:53,040
something that's like, you know,
this very, very Kenyan. 

779
00:41:53,040 --> 00:41:54,800
So I don't know what that will 
be. 

780
00:41:54,880 --> 00:41:57,760
Authentically it's in it's It 
would be good if it's kind of 

781
00:41:57,760 --> 00:42:00,200
like, I don't think I was 
thinking about this over the the

782
00:42:00,400 --> 00:42:03,000
the, the holidays. 
I don't think it's a coincidence

783
00:42:03,000 --> 00:42:08,880
that Marky went viral with a 
woman. 

784
00:42:08,880 --> 00:42:10,880
I mean Sofia singing Kikuyu on 
it. 

785
00:42:10,880 --> 00:42:13,720
Like I don't think it's it's a 
coin like we talk about when we 

786
00:42:13,720 --> 00:42:16,600
talk about Kenyan sound. 
I think an important part of 

787
00:42:16,600 --> 00:42:19,640
Kenyan sound is Kenyan culture 
and we see like she went viral 

788
00:42:19,640 --> 00:42:24,400
speaking Kikuyu and I I don't 
think it's a coincidence, it's 

789
00:42:24,400 --> 00:42:26,920
just I feel like it's something 
for the industry to think about.

790
00:42:26,920 --> 00:42:29,080
I'm not saying that everyone 
needs to go back in and speak 

791
00:42:29,080 --> 00:42:32,280
their mother tongue, but there's
the aspect of culture which 

792
00:42:32,280 --> 00:42:38,480
needs to be infused into the 
music and I think that helps so.

793
00:42:39,280 --> 00:42:41,320
Yeah. 
All right. 

794
00:42:41,320 --> 00:42:43,240
Let's see. 
I mean, both two things can be 

795
00:42:43,240 --> 00:42:46,800
true as well. 
So hopefully even just however 

796
00:42:46,800 --> 00:42:52,240
it happens, I think 50 and Zhao 
blowing up, Zhenya blowing up 

797
00:42:52,240 --> 00:42:54,680
last year, like the whole 
Spotify thing. 

798
00:42:54,680 --> 00:42:59,080
I think this is all precursory 
information. 

799
00:42:59,080 --> 00:43:00,480
That's. 
Connected. 

800
00:43:00,600 --> 00:43:05,440
To someone like blowing up in a 
massive way like Brad Tyler, 

801
00:43:05,840 --> 00:43:08,560
Brad Tyler is like 
international. 

802
00:43:09,480 --> 00:43:14,440
Libianca became international, 
the likes of Amari. 

803
00:43:14,520 --> 00:43:16,160
Interest. 
I think. 

804
00:43:16,320 --> 00:43:18,720
They all came out from that, 
from that. 

805
00:43:19,000 --> 00:43:20,920
Yeah. 
I think, I think we are, we are,

806
00:43:21,040 --> 00:43:23,520
we are. 
I think we are on the precipice 

807
00:43:23,560 --> 00:43:25,520
of. 
Precipice like that. 

808
00:43:25,600 --> 00:43:27,520
Precipice is not a real word. 
Precipice A. 

809
00:43:27,520 --> 00:43:30,800
Real. 
Word, and I think it is, and I 

810
00:43:30,800 --> 00:43:34,840
feel like 2024. 
I think that my bold prediction 

811
00:43:34,840 --> 00:43:39,480
is that we're gonna be able to 
like, really pinpoint who that 

812
00:43:39,480 --> 00:43:42,240
artist may be or who those 
artists. 

813
00:43:42,240 --> 00:43:45,680
May multiple there could be 
multiple too we don't know Kenya

814
00:43:45,680 --> 00:43:47,960
is not multiple. 
Yeah Kenya is not a isn't Kenya 

815
00:43:47,960 --> 00:43:51,520
is not a it's Kenya is not a 
stranger to the international 

816
00:43:51,520 --> 00:43:55,080
stage. 
So like we've in other areas, 

817
00:43:55,120 --> 00:43:57,360
like there's we've, we've made 
waves. 

818
00:43:57,360 --> 00:44:03,600
So it's very, very, very 
reasonable that we could in 

819
00:44:03,600 --> 00:44:06,760
music too. 
It just takes intentionality, 

820
00:44:07,240 --> 00:44:09,360
that's what it takes, and hard 
work. 

821
00:44:09,360 --> 00:44:12,040
It does good. 
Old hard work. 

822
00:44:12,040 --> 00:44:13,520
Good old hard work. 
OK. 

823
00:44:13,840 --> 00:44:18,320
So in the news, OK, guys, just 
want to put this out there. 

824
00:44:19,080 --> 00:44:24,240
So the music industry, usually 
the, the wider or general music 

825
00:44:24,240 --> 00:44:29,440
industry will take a hiatus in 
January, so as opposed to like 

826
00:44:29,520 --> 00:44:32,720
in December. 
So in January is when the wider 

827
00:44:32,720 --> 00:44:37,040
music industry kind of takes a 
pause and people really start 

828
00:44:37,040 --> 00:44:40,440
like, you know, coming out of 
the woodworks like towards the 

829
00:44:40,440 --> 00:44:44,520
end of January, February. 
So there's very little that's 

830
00:44:44,520 --> 00:44:46,520
going on right now in the music 
industry. 

831
00:44:47,040 --> 00:44:50,200
There's stuff going on of 
course, but like it's slow, it's

832
00:44:50,200 --> 00:44:54,480
a slow time. 
So I just want to preface that. 

833
00:44:54,480 --> 00:44:58,880
So in terms of the news, I I 
guess we can talk about this 

834
00:44:58,880 --> 00:45:02,120
like in brief. 
So there's two articles that 

835
00:45:02,120 --> 00:45:07,360
caught my attention. 
One was major splitting with his

836
00:45:07,360 --> 00:45:12,920
manager Shiko. 
So yeah, I I read this article 

837
00:45:12,920 --> 00:45:17,400
on Nairobi news. 
It seems like he's he's parting 

838
00:45:17,400 --> 00:45:22,480
ways with his manager and he 
released a statement where he 

839
00:45:22,480 --> 00:45:24,640
says Shiko is no longer my 
manager. 

840
00:45:24,640 --> 00:45:29,040
We have decided to part ways, 
but Makwadjani Ajab, I have 

841
00:45:29,040 --> 00:45:33,160
nothing but respect for her. 
Shukran Wagenge, God bless. 

842
00:45:34,480 --> 00:45:38,360
And it's interesting because I 
think Major is working towards 

843
00:45:38,360 --> 00:45:40,080
an album. 
Yeah, he has been. 

844
00:45:40,280 --> 00:45:42,080
He's been working towards an 
album for a minute now. 

845
00:45:42,400 --> 00:45:45,520
He he told us, he told us the 
album was good, was coming, 

846
00:45:45,640 --> 00:45:49,880
didn't say where is it and is 
this a set back now? 

847
00:45:49,880 --> 00:45:50,720
I. 
Hope it's coming. 

848
00:45:51,400 --> 00:45:52,840
I hope this is not a set. 
Back. 

849
00:45:52,840 --> 00:45:54,360
That's another problem. 
So I hope. 

850
00:45:55,080 --> 00:45:58,840
I hope there's no fire in his 
camp at the moment. 

851
00:45:58,840 --> 00:46:00,600
I don't know how if. 
Major knows that people are 

852
00:46:00,600 --> 00:46:03,360
really waiting for his joint. 
I don't know if he knows 

853
00:46:03,560 --> 00:46:05,000
sometimes. 
Sometimes artists could be in 

854
00:46:05,000 --> 00:46:06,600
the studio the whole time. 
They're not really aware of 

855
00:46:06,600 --> 00:46:09,000
what's going outside. 
Like Major has been the past 

856
00:46:09,000 --> 00:46:13,120
couple of years, he's been on 
fire and we're like, all right 

857
00:46:13,120 --> 00:46:15,440
and you know how you know how 
people are, are in this side of 

858
00:46:15,440 --> 00:46:16,880
the world? 
It's like it's always albums, 

859
00:46:16,880 --> 00:46:18,480
it's EPS and albums. 
It's never singles. 

860
00:46:18,480 --> 00:46:19,600
We're never satisfied with 
singles. 

861
00:46:19,600 --> 00:46:22,040
We want you to release an album,
so it's like. 

862
00:46:22,120 --> 00:46:25,360
On this side of the world, yeah,
we want albums and stuff. 

863
00:46:25,360 --> 00:46:27,160
So I I don't know. 
Listen. 

864
00:46:28,040 --> 00:46:31,760
An album oriented market. 
Pathways that happens. 

865
00:46:31,760 --> 00:46:34,200
Yeah, so. 
And hope. 

866
00:46:34,360 --> 00:46:38,800
Hope he links up with someone 
who is forward thinking, yeah? 

867
00:46:39,800 --> 00:46:43,080
Hopefully he does, yeah. 
The other news I saw that was 

868
00:46:43,080 --> 00:46:46,280
interesting was, but I I mean we
we've kind of touched on this 

869
00:46:46,280 --> 00:46:50,640
already about how Bensol and 
Viri are. 

870
00:46:51,240 --> 00:46:53,280
You know, so this is the year. 
Angling. 

871
00:46:53,840 --> 00:46:55,960
Yeah. 
The angling at departure from 

872
00:46:55,960 --> 00:46:59,800
sole generation and it most 
likely is going to happen this 

873
00:46:59,800 --> 00:47:02,200
year. 
The interesting thing I saw 

874
00:47:02,200 --> 00:47:06,400
about this whole topic was that 
they said that. 

875
00:47:06,920 --> 00:47:12,440
So sole generation kind of said 
or hinted at, yeah, the fact 

876
00:47:12,440 --> 00:47:16,960
that the teams that are 
currently around Bensol and Viri

877
00:47:17,120 --> 00:47:21,200
might stick with them, Bensol 
and that's good, that's good. 

878
00:47:21,440 --> 00:47:22,200
That's good. 
That's good. 

879
00:47:22,320 --> 00:47:24,280
So they just changed the names, 
not the teams. 

880
00:47:24,320 --> 00:47:26,720
Like more community. 
I mean continuity. 

881
00:47:26,760 --> 00:47:28,560
Sorry, you were saying. 
No, I'm saying yeah, no, that's 

882
00:47:28,560 --> 00:47:33,360
that's so it's it's just the 
it's a major, major name the 

883
00:47:33,360 --> 00:47:35,200
label that's changing it's 
really good. 

884
00:47:35,840 --> 00:47:41,480
Again, it'll be interesting to 
see to see how they function 

885
00:47:41,480 --> 00:47:46,160
without the the leadership and 
guidance that makes it sound so 

886
00:47:46,160 --> 00:47:49,000
serious, the leadership and 
guidance of of sole generation 

887
00:47:49,000 --> 00:47:53,320
itself as as an entity. 
I don't know me, I'm super 

888
00:47:53,320 --> 00:47:53,960
excited. 
It was. 

889
00:47:54,160 --> 00:47:57,520
I think for me, I've just been 
excited to be to have been part 

890
00:47:57,520 --> 00:47:59,560
of that story even as little as 
it is. 

891
00:47:59,560 --> 00:48:04,760
Like in the beginning and just 
back when they were starting up 

892
00:48:05,760 --> 00:48:07,200
and figuring a lot of these 
things out. 

893
00:48:07,600 --> 00:48:10,680
Of course when you left they 
just blew up some so that's part

894
00:48:10,680 --> 00:48:12,640
of it. 
But it's it's it's cool to see. 

895
00:48:15,520 --> 00:48:18,920
Yeah man that's I really I 
really hope it's. 

896
00:48:19,600 --> 00:48:23,400
I hope that after if they leave 
and when they leave, if they 

897
00:48:23,400 --> 00:48:27,040
leave that there'll be a clear 
explosion in their careers 

898
00:48:27,040 --> 00:48:31,240
rather than a lull. 
And just like a oh man like can 

899
00:48:31,240 --> 00:48:33,840
we sit down and figure things 
out now da da da like and we 

900
00:48:33,840 --> 00:48:37,600
start seeing them less because 
they have been a staple in the 

901
00:48:37,600 --> 00:48:45,240
pop side of of of the industry. 
So it'll be really, it'll be sad

902
00:48:45,240 --> 00:48:47,720
to lose that, especially all the
momentum that they've been 

903
00:48:47,720 --> 00:48:52,120
building, you know, with fans 
and shows and tours that they've

904
00:48:52,120 --> 00:48:53,480
been doing. 
Also, they won't lose that, they

905
00:48:53,520 --> 00:48:54,520
won't lose that, they won't lose
that. 

906
00:48:54,520 --> 00:48:55,840
They'll be fine. 
They'll be fine. 

907
00:48:55,840 --> 00:48:58,880
The whole point of them being so
Jen was artist development, and 

908
00:48:58,880 --> 00:49:00,720
now they're ready to spread. 
The. 

909
00:49:00,800 --> 00:49:03,800
Wings and fly, Yeah, they've 
developed enough. 

910
00:49:03,800 --> 00:49:06,760
So now it's it's time for them 
to stand on their own two legs 

911
00:49:07,240 --> 00:49:11,240
and let's see, let's see what 
what we can expect from both 

912
00:49:11,240 --> 00:49:13,560
Bensol and Viri. 
And so Jen will be fine. 

913
00:49:13,560 --> 00:49:16,120
They're already setting up this 
whole new thing with the press 

914
00:49:16,120 --> 00:49:21,440
play and having the new 
generation of artists that they 

915
00:49:21,440 --> 00:49:23,840
want to push, so. 
Again, yeah. 

916
00:49:23,920 --> 00:49:26,040
And this is also an indicator of
of, of if. 

917
00:49:26,040 --> 00:49:29,120
So Jen really has it because can
they do, can they do what 

918
00:49:29,120 --> 00:49:31,200
they've done with this two, this
two, Yeah. 

919
00:49:31,200 --> 00:49:32,520
Can they do it? 
Can they do it again? 

920
00:49:33,040 --> 00:49:35,360
That's, that's the question. 
That's all on our minds. 

921
00:49:36,600 --> 00:49:39,200
That's yeah, yeah. 
And I think they can so. 

922
00:49:40,000 --> 00:49:41,440
I all. 
Optimistic. 

923
00:49:41,520 --> 00:49:47,520
Yeah, so. 
So, Sam, so there's really, no, 

924
00:49:47,800 --> 00:49:50,640
I don't know. 
Did you listen to anything new, 

925
00:49:50,640 --> 00:49:54,000
per SE that caught you? 
Yeah, there was no, I was. 

926
00:49:54,520 --> 00:49:56,920
I've been laughing the past two 
weekends because the guys at 

927
00:49:56,920 --> 00:49:59,920
Spotify have not, because we 
usually get most of our new 

928
00:49:59,920 --> 00:50:01,880
music from who has been chosen 
on this spot. 

929
00:50:02,240 --> 00:50:06,360
But they're on holiday mode for 
real. 

930
00:50:06,440 --> 00:50:09,000
I feel like they have not 
updated that playlist for 

931
00:50:09,000 --> 00:50:13,200
nothing so. 
Anyone I can remember who's 

932
00:50:13,200 --> 00:50:16,520
released music in the past? 
So I don't know. 

933
00:50:16,520 --> 00:50:18,480
Yeah I I haven't, I haven't 
been. 

934
00:50:18,920 --> 00:50:23,840
I haven't it's we need we need 
we need other outlets also just 

935
00:50:23,840 --> 00:50:26,400
to figure out the music. 
So I don't know if you've heard.

936
00:50:26,400 --> 00:50:30,760
Have you heard anything? 
Have I heard anything that that 

937
00:50:30,880 --> 00:50:34,320
caught my attention this past 
like, week? 

938
00:50:35,360 --> 00:50:37,480
No, I don't. 
I don't think I've heard any new

939
00:50:37,480 --> 00:50:39,920
music. 
I mean, I saw the Sabi Wu, I saw

940
00:50:39,920 --> 00:50:45,520
the Sabi Wu video that he did, 
but the Nyamaza song. 

941
00:50:45,520 --> 00:50:47,080
But you know that that came out 
already. 

942
00:50:47,080 --> 00:50:48,120
They're really crushed. 
It's just. 

943
00:50:48,120 --> 00:50:49,280
That they did the video. 
We need new music. 

944
00:50:49,880 --> 00:50:52,120
We need new music. 
Release music. 

945
00:50:52,240 --> 00:50:54,040
We. 
Shout out to Kina Sabi Wu and 

946
00:50:54,040 --> 00:50:55,200
that's that. 
That video is. 

947
00:50:55,200 --> 00:50:57,120
Hard. 
And if you're listening and you 

948
00:50:57,240 --> 00:50:59,920
did release music and we are 
completely skipping it, please. 

949
00:51:01,040 --> 00:51:03,600
Yeah, unfortunately. 
Light up our Instagram and our 

950
00:51:03,600 --> 00:51:05,720
socials. 
But listen, I think we should 

951
00:51:05,720 --> 00:51:08,600
just play, you know, we should 
do, we should just play because 

952
00:51:08,600 --> 00:51:10,720
we talked about all this urban 
tone stuff. 

953
00:51:10,760 --> 00:51:13,600
Yeah, I I would like to play 
like an urban tone song, kind of

954
00:51:13,600 --> 00:51:16,920
just to give people an insight 
into what we're talking about, 

955
00:51:16,920 --> 00:51:22,480
especially people who are not 
necessarily in the Kenyans 

956
00:51:22,600 --> 00:51:26,120
listening space. 
So me, I want to play my 

957
00:51:26,120 --> 00:51:29,960
favorite song, which is Tic Tac 
by Ron Scooby. 

958
00:51:29,960 --> 00:51:31,600
I thought you were about to play
cocoa butter first. 

959
00:51:32,920 --> 00:51:37,000
No. 
Well, I well, the reason I've 

960
00:51:37,000 --> 00:51:41,360
said no so vehemently is I feel 
cringy about doing self promo. 

961
00:51:41,360 --> 00:51:42,840
I don't know self. 
Promo. 

962
00:51:44,040 --> 00:51:45,680
Yeah, yeah. 
I feel like that's cringy. 

963
00:51:45,680 --> 00:51:48,000
It's not that I love that song, 
of course, man. 

964
00:51:48,000 --> 00:51:49,080
It's my song. 
It's your platform. 

965
00:51:49,080 --> 00:51:52,400
It's my it is. 
But like, I want to play Run 

966
00:51:52,400 --> 00:51:56,080
Scooby. 
I just like that song. 

967
00:51:56,080 --> 00:52:02,080
Tic Tac. 
Yeah, listen, here is Tic Tac by

968
00:52:02,080 --> 00:53:19,840
Run Scooby. 
Good 

969
00:54:51,040 --> 00:54:54,880
only goes fire baby Mama Shia 
weekend that there you are here 

970
00:54:54,880 --> 00:55:00,320
for the weekend body Shia fire 
like gas on the go down on the 

971
00:55:00,760 --> 00:55:06,320
like a hip every man down when I
press on the give me that thing 

972
00:55:06,320 --> 00:55:08,400
when you pull up on the weekend 
weekend. 

973
00:55:58,640 --> 00:56:04,960
That was Tic Tac by Ran. 
Scooby, shout out to him. 

974
00:56:04,960 --> 00:56:07,520
Shout out to the whole Abanton 
movement. 

975
00:56:07,680 --> 00:56:11,680
We have our eyes on you guys, 
our eyes and ears. 

976
00:56:11,880 --> 00:56:13,840
Yeah, The whole industry has the
eyes on your. 

977
00:56:13,840 --> 00:56:17,960
Yeah, on us, on ourselves. 
We. 

978
00:56:17,960 --> 00:56:22,880
Have the eyes on ourselves. 
Don't worry about it. 

979
00:56:23,120 --> 00:56:24,680
Don't worry about it. 
Please don't do it. 

980
00:56:26,160 --> 00:56:28,320
Don't do that bad. 
Not this New Year. 

981
00:56:28,840 --> 00:56:31,480
Not you making me seem cringy 
this new Year on purpose. 

982
00:56:31,520 --> 00:56:32,960
Relax. 
Calm down. 

983
00:56:33,480 --> 00:56:35,360
So you're putting the blame on 
me? 

984
00:56:35,360 --> 00:56:37,920
Yes, I did that. 
Yes, I do know. 

985
00:56:37,920 --> 00:56:40,320
You do know that when someone 
says something and there's a 

986
00:56:40,400 --> 00:56:44,760
it's podcasting 11 and you 
pause, it allows for the brain 

987
00:56:44,760 --> 00:56:46,920
to think things within that 
pause. 

988
00:56:47,120 --> 00:56:49,640
And if I said something that's 
completely outlandish and you 

989
00:56:49,640 --> 00:56:53,520
didn't support me, it's going to
be cringe, especially for myself

990
00:56:53,560 --> 00:56:55,800
and you know it. 
OK, so you're doing that on 

991
00:56:55,840 --> 00:56:58,440
purpose and now you're making me
over explain myself and now it's

992
00:56:58,440 --> 00:56:59,080
even worse. 
I still. 

993
00:56:59,160 --> 00:57:01,160
Do that intentionally. 
I just didn't know how to 

994
00:57:01,160 --> 00:57:04,960
respond to that. 
What was I supposed to say? 

995
00:57:05,560 --> 00:57:08,560
Just it's fine. 
OK. 

996
00:57:09,000 --> 00:57:12,280
Anyway, you guys didn't sign up 
to hear some and I. 

997
00:57:12,280 --> 00:57:17,440
Bicker over the podcast. 
That's not what this platform is

998
00:57:17,440 --> 00:57:20,040
for. 
It's really not. 

999
00:57:20,440 --> 00:57:23,200
It's for the music industry and 
the music it is. 

1000
00:57:23,200 --> 00:57:25,120
It is. 
And we appreciate every single 

1001
00:57:25,320 --> 00:57:27,600
person who is part of it. 
Oh, oh, sorry. 

1002
00:57:27,600 --> 00:57:30,680
Exactly, exactly. 
And shout out to you guys, man. 

1003
00:57:31,160 --> 00:57:33,800
Like I was telling some before 
the podcast. 

1004
00:57:34,320 --> 00:57:39,160
Like even when we when I we were
shooting the video for Cocoa 

1005
00:57:39,160 --> 00:57:42,200
Butter, there were two people 
who you know came up and they're

1006
00:57:42,200 --> 00:57:44,520
like, yo, listen to the I 
listened to the podcast. 

1007
00:57:44,680 --> 00:57:46,760
That's cool, isn't it? 
Had the conversation. 

1008
00:57:47,200 --> 00:57:49,960
It's weird and we sound. 
We sound so green and vanilla 

1009
00:57:49,960 --> 00:57:52,080
and we say that, but it's cool. 
My it's definitely. 

1010
00:57:52,080 --> 00:57:53,160
I don't care how vanilla I 
sound. 

1011
00:57:53,360 --> 00:57:54,640
It's not. 
It's cool when someone comes. 

1012
00:57:54,640 --> 00:57:57,040
Up to you and say never get 
Yeah, yeah. 

1013
00:57:57,520 --> 00:57:59,280
I don't know if I'll ever get 
used to it. 

1014
00:57:59,320 --> 00:58:02,000
Like being recognized from the 
podcast. 

1015
00:58:02,000 --> 00:58:06,960
Like it's it's it's surreal and 
we're very thankful man. 

1016
00:58:07,120 --> 00:58:10,560
Like it's it's like, I don't 
know. 

1017
00:58:10,800 --> 00:58:11,800
I don't even know how to 
describe. 

1018
00:58:11,800 --> 00:58:13,840
It we need to act like, we need 
to act like we've been here 

1019
00:58:13,840 --> 00:58:15,560
before our phone. 
We need to act like, yeah, so 

1020
00:58:15,560 --> 00:58:17,280
that's cool, man. 
I mean, shout out to all of of 

1021
00:58:17,280 --> 00:58:19,080
you, so yeah, well, I'm. 
Not gonna me. 

1022
00:58:19,080 --> 00:58:21,760
I'm not gonna lie to you people.
But like you've been here 

1023
00:58:21,760 --> 00:58:22,120
before? 
Nah. 

1024
00:58:22,840 --> 00:58:26,360
Nah, I'm not. 
But you listen shout out to you 

1025
00:58:26,360 --> 00:58:31,240
guys for rocking with the 30% 
port boys and listen, we're 

1026
00:58:31,240 --> 00:58:35,480
going into our second year man. 
I'm super excited. 

1027
00:58:35,880 --> 00:58:40,680
This is the part where we we say
we have such big plans laid out 

1028
00:58:40,680 --> 00:58:49,120
in the oh, Yep. 
Big plans, but most very, very 

1029
00:58:49,120 --> 00:58:51,880
big plans. 
So anyway, huge no. 

1030
00:58:51,880 --> 00:58:54,040
But we're definitely. 
Going to be interviewing Obama 

1031
00:58:54,040 --> 00:58:55,800
guys. 
Definitely. 

1032
00:58:55,800 --> 00:58:57,200
He's going to tell us about 
about he's. 

1033
00:58:57,200 --> 00:58:59,800
Going to be asking him the tough
questions, like how do you come 

1034
00:58:59,800 --> 00:59:01,600
up with your yearly playlist? 
Yep. 

1035
00:59:01,800 --> 00:59:03,400
And why are there no Kenyans on 
there? 

1036
00:59:03,720 --> 00:59:05,320
Maybe. 
Maybe that's the key. 

1037
00:59:05,440 --> 00:59:07,560
Maybe we need to. 
Figure out your question. 

1038
00:59:07,560 --> 00:59:10,960
And he's Kenyan, so he should 
have a Kenyan on there, right? 

1039
00:59:11,680 --> 00:59:15,480
But I hope you guys have seen 
through that that's a music 

1040
00:59:15,480 --> 00:59:17,800
industry marketing to. 
Pain, bro. 

1041
00:59:17,800 --> 00:59:19,680
Big box. 
He needs to make his money. 

1042
00:59:19,680 --> 00:59:21,960
Like like he's not getting that 
government money anymore. 

1043
00:59:21,960 --> 00:59:23,840
Oh wait, maybe he's. 
Look at me. 

1044
00:59:23,840 --> 00:59:26,080
Pocket watching Obama isn't. 
Making any money. 

1045
00:59:26,080 --> 00:59:27,640
Look at me, pocket watching 
Obama. 

1046
00:59:28,280 --> 00:59:30,160
But yeah, you have to. 
Give my label me. 

1047
00:59:30,160 --> 00:59:32,600
I'm saying get my music on 
Obama's list. 

1048
00:59:32,600 --> 00:59:33,520
Somehow. 
Let's do that. 

1049
00:59:33,520 --> 00:59:34,640
Spam. 
Spam. 

1050
00:59:34,680 --> 00:59:35,200
Send. 
Send. 

1051
00:59:35,200 --> 00:59:38,440
Send emails to his aides. 
Send emails to Michelle. 

1052
00:59:38,440 --> 00:59:39,400
Hit up. 
Malia. 

1053
00:59:39,640 --> 00:59:41,000
What is her name? 
Is that his name? 

1054
00:59:41,000 --> 00:59:41,880
Malia. 
Malia. 

1055
00:59:41,880 --> 00:59:43,080
Malia. 
That's her name, right? 

1056
00:59:43,240 --> 00:59:44,280
That's her name. 
Malia. 

1057
00:59:44,280 --> 00:59:45,720
Malia. 
I even said his name. 

1058
00:59:45,920 --> 00:59:48,560
Oh, this is terrible. 
Can we move on from this please?

1059
00:59:48,560 --> 00:59:51,000
Emphasis is in the E OK, the 
emphasis is the. 

1060
00:59:51,680 --> 00:59:53,360
Is there an E on I, bro? 
See you. 

1061
00:59:53,360 --> 00:59:55,760
Look, you're correcting me. 
It's an I, but it's Malia 

1062
00:59:56,080 --> 00:59:58,520
anyway, guys. 
This. 

1063
00:59:58,560 --> 01:00:01,440
Was the 30% podcast. 
Listen, we've been doing this 

1064
01:00:01,440 --> 01:00:04,800
for a year, but we're no less 
cringy and no less better. 

1065
01:00:04,800 --> 01:00:07,120
No better at outdoing the 
podcast. 

1066
01:00:07,280 --> 01:00:09,880
So hopefully some things will 
change. 

1067
01:00:10,720 --> 01:00:16,120
But guys, listen. 
That was episode 5058 of the 30%

1068
01:00:16,120 --> 01:00:17,880
Podcast. 
Thank you all for being here 

1069
01:00:17,880 --> 01:00:19,680
with us. 
We love being here with you. 

1070
01:00:20,400 --> 01:00:21,440
We do. 
We do. 

1071
01:00:21,640 --> 01:00:24,400
We do. 
And we'll catch you again on 

1072
01:00:24,600 --> 01:00:27,440
episode 559. 9.
