1 00:00:00,440 --> 00:00:03,920 Shakina Karen looks like she's been ignored by Diana Cords. 2 00:00:03,920 --> 00:00:07,640 I kind of saw that coming. What in the beef? 3 00:00:09,160 --> 00:00:11,720 Yeah, the proposed some very one sided beef. 4 00:00:12,160 --> 00:00:18,240 Yeah, it's a proposed. That's such a no, I'm sorry. 5 00:00:18,480 --> 00:00:21,560 That's a proposed. Beef is so sad. 6 00:00:21,560 --> 00:00:24,400 That's so sad. You see how sad that is? 7 00:00:25,400 --> 00:00:27,200 It's terrible to get ignored in a beef too. 8 00:00:27,200 --> 00:00:30,200 Like that's the worst thing. Imagine you like just gearing up 9 00:00:30,200 --> 00:00:33,480 your all and spending all night right in the fire as this truck 10 00:00:34,000 --> 00:00:54,960 and then it's just like. Hey. 11 00:01:16,520 --> 00:01:19,480 What's going on everybody? Welcome to the 30% podcast. 12 00:01:19,720 --> 00:01:21,360 My name is Sam. I am here with AFAM. 13 00:01:21,360 --> 00:01:31,880 This is episode 125, right? Yes, 125 and we are here. 14 00:01:33,440 --> 00:01:35,640 And we are here, man. What's up, guys? 15 00:01:36,080 --> 00:01:38,280 How are you guys doing? Yeah. 16 00:01:38,320 --> 00:01:39,920 How are you guys? I'm good. 17 00:01:39,920 --> 00:01:46,680 Bro, tell us, tell us, tell us about your week and. 18 00:01:48,600 --> 00:01:52,520 Yeah, so my week has my week has been good, man. 19 00:01:54,760 --> 00:01:59,520 A bit, you know, because I, I, I, I've actually left the 20 00:01:59,600 --> 00:02:09,880 country on Sunday, Saturday, Saturday and yeah, man, you 21 00:02:09,880 --> 00:02:12,600 know, had a good time back home. It's pretty cool. 22 00:02:12,600 --> 00:02:15,920 But all fun things must come to an end. 23 00:02:15,920 --> 00:02:21,240 So hopped on a flight. So now I'm back in Brooklyn. 24 00:02:21,760 --> 00:02:25,800 The flight was so long, bro. It was 15 hours long. 25 00:02:27,280 --> 00:02:30,000 Felt like I can't stop. I'm not gonna lie. 26 00:02:30,000 --> 00:02:32,800 I can't stop, bro. It's horrible. 27 00:02:33,120 --> 00:02:35,840 It's horrific. And you can never find a good 28 00:02:35,840 --> 00:02:37,520 position to sleep. And. 29 00:02:37,520 --> 00:02:39,760 No way. You can't find a good position 30 00:02:39,760 --> 00:02:44,160 to do anything. Honestly nothing like a 5 hour 31 00:02:44,160 --> 00:02:47,640 flight for me is absolutely like I get I get frustrated after the 32 00:02:47,640 --> 00:02:51,040 first hour because you're just sitting there and I'm not the 33 00:02:51,040 --> 00:02:53,360 kind to sleep on planes because like what? 34 00:02:53,360 --> 00:02:55,800 Why? Why put yourself in such a it's? 35 00:02:55,800 --> 00:02:57,000 Hard. It's hard. 36 00:02:57,520 --> 00:03:01,440 So yeah, man, yeah. So I think that was the 37 00:03:01,440 --> 00:03:04,920 highlight of my week just, well, no, it wasn't, to be honest. 38 00:03:04,920 --> 00:03:09,440 There was another highlight got put on the Apple Music playlist 39 00:03:09,920 --> 00:03:13,280 that was really crazy. Yo and shout out yeah shout out 40 00:03:13,280 --> 00:03:17,400 to you too man, cuz I yeah on the playlist as well. 41 00:03:17,840 --> 00:03:20,000 I know, bro. Yeah. 42 00:03:20,000 --> 00:03:23,880 So that was a, that was a cool, that was a really, really cool 43 00:03:23,880 --> 00:03:27,760 thing to happen. Honestly, genuinely, just one of 44 00:03:27,760 --> 00:03:30,680 those moments in life where you just kind of sit down and 45 00:03:30,680 --> 00:03:34,000 they're like, damn, that's actually insane. 46 00:03:34,000 --> 00:03:36,840 Milestone. Yeah, exactly. 47 00:03:36,840 --> 00:03:42,520 So shout out to the people at Apple Music, man, Carl, Greg, 48 00:03:43,200 --> 00:03:47,360 you all are some amazing people for just like, yeah, listening 49 00:03:47,360 --> 00:03:50,080 to the music, like honestly, yeah. 50 00:03:50,200 --> 00:03:54,800 Shout out to Colin, Greg, bro. Yeah, man, that was my week. 51 00:03:55,760 --> 00:04:01,360 Fantastic, fantastical. I people could probably hear I 52 00:04:01,360 --> 00:04:03,840 am I'm there's a slight congestion. 53 00:04:03,880 --> 00:04:09,320 Slight is is an understatement. I was working over the weekend 54 00:04:10,800 --> 00:04:12,840 like one of those ones where you're like you leave the house 55 00:04:12,840 --> 00:04:16,040 super early, at least on the day of the show, the house super 56 00:04:16,040 --> 00:04:18,040 early. Think I because I'd forgotten 57 00:04:18,040 --> 00:04:21,480 something or rather it was probably my fault because we're 58 00:04:21,480 --> 00:04:23,560 just doing so much during the day that I forgot my laptop 59 00:04:23,560 --> 00:04:26,560 charger way across the city. So I had to go and get it and 60 00:04:26,560 --> 00:04:28,480 come back and then do what I need to do then go back. 61 00:04:28,600 --> 00:04:33,680 So I had to, I woke up really early and then got back home 62 00:04:33,800 --> 00:04:38,400 like the next day. So I think my and it had been 63 00:04:38,400 --> 00:04:40,880 like a week of just like preparing for the show and stuff 64 00:04:40,880 --> 00:04:45,200 like that. So Sunday came, show was over, 65 00:04:45,720 --> 00:04:50,080 woke up and my body was like, all righty, you're sick now. 66 00:04:50,280 --> 00:04:52,720 We will not do anything. So the whole week I've just been 67 00:04:52,720 --> 00:04:56,720 battling like a little bit of influenza, which has been going 68 00:04:56,720 --> 00:04:58,240 around honestly. And I really hate it. 69 00:04:58,600 --> 00:05:02,600 I might have said this before, but I hate it when when I get a 70 00:05:02,600 --> 00:05:05,000 cold and everyone gets cold. Like that's so mainstream. 71 00:05:05,880 --> 00:05:07,720 It's so mainstream to get a cold and everyone has it. 72 00:05:07,720 --> 00:05:10,640 Like it's so poor. It's mainstream to get a cold 73 00:05:10,720 --> 00:05:12,720 bro. Why you so hip? 74 00:05:12,720 --> 00:05:14,800 You're such a not not hippie. What's the word? 75 00:05:14,800 --> 00:05:16,360 It is though. What's the word? 76 00:05:16,560 --> 00:05:18,160 It is like you're. A hipster. 77 00:05:18,200 --> 00:05:20,760 Why You're a hipster. You're being such a hipster. 78 00:05:20,760 --> 00:05:26,280 My, my immune system is, is just not it's, it's not, it's a 79 00:05:26,280 --> 00:05:28,720 sheep. My immune system is sheep. 80 00:05:28,960 --> 00:05:30,880 It's the follower. It's not, it's just terrible. 81 00:05:31,120 --> 00:05:33,160 It's kind of kicking myself, but I've been all right, man, just, 82 00:05:33,160 --> 00:05:36,320 you know, chewing on ginger and your African, your shout out to 83 00:05:36,320 --> 00:05:41,200 my mom, African parents always. It's how, what do you call it? 84 00:05:41,200 --> 00:05:42,640 Ginger. Lemon and honey. 85 00:05:42,920 --> 00:05:44,880 No, take away the lemon and the honey man. 86 00:05:44,880 --> 00:05:47,400 Just chew the ginger. Cut it into a piece. 87 00:05:47,400 --> 00:05:50,080 Just a raw. Have you ever chewed a raw piece 88 00:05:50,080 --> 00:05:52,440 of ginger? It's one of the worst culinary 89 00:05:52,440 --> 00:05:54,000 experiences you could possibly go through. 90 00:05:54,440 --> 00:05:56,240 If. Not necessarily. 91 00:05:57,000 --> 00:05:58,560 Not necessarily. Do you like sushi? 92 00:05:59,400 --> 00:06:00,000 I like sushi. Yeah. 93 00:06:00,000 --> 00:06:01,560 Sushi. Sushi is great, yeah. 94 00:06:01,560 --> 00:06:05,640 Sushi so you know how they serve like ginger like as a palate 95 00:06:05,640 --> 00:06:08,480 cleanser like. Yeah, but they truly like 96 00:06:08,560 --> 00:06:11,080 vinegar and it's softened. I'm talking about just like 97 00:06:11,480 --> 00:06:12,520 Ginger. Yeah, yeah, yeah. 98 00:06:12,520 --> 00:06:14,560 Just like sour cut it. It's terrible. 99 00:06:14,560 --> 00:06:16,560 Anyway, so yeah, I've been chewing on ginger. 100 00:06:16,560 --> 00:06:22,000 I'm burning my throat and taking towers and whatnot, hoping this 101 00:06:22,000 --> 00:06:25,960 thing leaves soon because if I'm being sick and tired is just not 102 00:06:25,960 --> 00:06:28,520 the best feeling. Yeah, apart from that, just 103 00:06:28,520 --> 00:06:32,520 being called creating, Yeah. Life. 104 00:06:33,040 --> 00:06:39,120 Sam, did you hear the news? Whenever you start like that. 105 00:06:45,840 --> 00:06:49,080 Kenyan men were ranked the most handsome men in Africa. 106 00:06:49,080 --> 00:06:50,680 How do you How does this make you feel? 107 00:06:51,840 --> 00:06:53,160 What number was what number is Nigeria? 108 00:06:53,160 --> 00:06:54,280 Because I have to run for my people. 109 00:06:54,280 --> 00:06:58,040 I know I'm Kenyan, I I identify as Kenyan, but what number was 110 00:06:58,040 --> 00:06:59,960 my, my home people? I'm not sure. 111 00:06:59,960 --> 00:07:02,840 I haven't seen the. I haven't seen the full ranking. 112 00:07:02,840 --> 00:07:04,640 Because what's my concern with Kenyan men? 113 00:07:06,200 --> 00:07:09,080 Let me, let me see. Oh my God, I can't believe I'm 114 00:07:09,080 --> 00:07:10,560 typing some. I don't. 115 00:07:10,560 --> 00:07:12,840 I can't believe I am typing into my laptop. 116 00:07:12,880 --> 00:07:16,640 African men have some ranking. Look at what your search history 117 00:07:16,640 --> 00:07:18,160 is going to. Your search history is going. 118 00:07:18,600 --> 00:07:19,960 There's no or in your search history. 119 00:07:22,240 --> 00:07:25,320 I don't know it's, I don't know where this. 120 00:07:25,320 --> 00:07:28,160 I don't even know where this. And I don't believe it too, 121 00:07:28,160 --> 00:07:29,520 right? Because isn't handsomeness 122 00:07:29,520 --> 00:07:30,920 subject? Isn't beauty subjective? 123 00:07:31,640 --> 00:07:34,560 So how what? What metrics and criteria? 124 00:07:34,560 --> 00:07:36,240 No, no, no, no, no, no. Because we're not doing this. 125 00:07:36,360 --> 00:07:40,200 What metrics and criteria did they use to determine all the 126 00:07:40,200 --> 00:07:43,160 African men? And out of all the African men, 127 00:07:43,320 --> 00:07:45,640 the majority of Kenyan men are handsome? 128 00:07:45,680 --> 00:07:48,280 How did they figure that out? That's what I want to know. 129 00:07:48,280 --> 00:07:50,360 That's the kind of science I'm interested. 130 00:07:50,720 --> 00:07:52,280 Bro. What do you mean who cares? 131 00:07:52,280 --> 00:07:54,720 Listen, Kenyan man. Aren't you interested in truth? 132 00:07:55,360 --> 00:07:59,840 Aren't you interested in some some What do you call some 133 00:08:00,240 --> 00:08:05,520 standardized measuring? Some, some. 134 00:08:05,800 --> 00:08:10,440 You'll be happy to note that Nigeria is second. 135 00:08:10,880 --> 00:08:13,640 So me being half Kenyan, half Nigeria, I don't. 136 00:08:13,720 --> 00:08:18,600 Even think Nigerian. My potential is just like, my 137 00:08:18,600 --> 00:08:24,040 potential is just insane. Best of both worlds. 138 00:08:26,160 --> 00:08:27,960 Ethiopia was third. That's valid. 139 00:08:28,120 --> 00:08:30,680 Ethiopia always used to be in the top five in everything. 140 00:08:30,760 --> 00:08:34,720 Yeah, I put Ethiopia and and and Eritrea more Ethiopia than each 141 00:08:34,720 --> 00:08:37,080 other. I put Ethiopia in Ethiopia ahead 142 00:08:37,080 --> 00:08:39,760 of Kenya, Nigeria. I through, I through. 143 00:08:39,799 --> 00:08:44,320 The Middle Eastern countries ahead of maybe let's keep 144 00:08:44,320 --> 00:08:47,320 Ethiopia one for the sense of why but I. 145 00:08:47,440 --> 00:08:49,760 Completely disagree completely disagree. 146 00:08:49,760 --> 00:08:52,880 I think I think Kenya and Nigeria well deserved. 147 00:08:52,960 --> 00:08:57,280 I just want to sorry, I'm just some I'm sorry, I'm just going 148 00:08:57,280 --> 00:09:01,480 to take the mantle because somebody needs to speak and I 149 00:09:01,480 --> 00:09:03,840 feel like I have been bestowed that honor. 150 00:09:03,840 --> 00:09:09,000 So in, you know, on behalf of Kenyans and Nigerians, just like 151 00:09:09,000 --> 00:09:13,720 to say thank you guys for voting us the most handsome people in 152 00:09:13,720 --> 00:09:20,520 the continent which I which I try our best, We try our. 153 00:09:20,560 --> 00:09:25,160 Best man in Africa you can't do not subjective, it's nonsense, 154 00:09:25,160 --> 00:09:28,160 it's not, but. Some stop stepping on my thank 155 00:09:28,160 --> 00:09:30,640 you speech. Bro my bad bro. 156 00:09:30,640 --> 00:09:35,280 Like yo, go ahead, sorry. Yo, listen, I just want to say 157 00:09:35,280 --> 00:09:39,160 thank you guys, thank you guys and thank you guys. 158 00:09:40,160 --> 00:09:44,840 Yes, some you're saying. Kind of dedicated 3 minutes of 159 00:09:44,840 --> 00:09:47,120 this podcast talking about handsome man is ridiculous. 160 00:09:48,240 --> 00:09:51,040 By the way, this is a podcast about the music industry. 161 00:09:51,240 --> 00:09:53,040 Somehow, right? Somehow we'll get to that. 162 00:09:53,040 --> 00:09:56,800 I just see this task for the for the, the, the, the ladies, the 163 00:09:56,800 --> 00:10:01,880 young women. If you were to speculate, where 164 00:10:01,880 --> 00:10:05,400 would you think? Oh my God, are we talking about 165 00:10:05,400 --> 00:10:08,560 this at the podcast? Yes, Kenyan women would be #1 166 00:10:08,560 --> 00:10:12,000 for me. All right, so news and then 167 00:10:12,000 --> 00:10:15,240 closely followed by Ethiopian. Because you're good to keep. 168 00:10:15,240 --> 00:10:16,280 I don't even know why I felt that. 169 00:10:16,480 --> 00:10:19,400 Speaking of Nigerian Speaking of handsome Nigerian men, well, I 170 00:10:19,400 --> 00:10:20,960 don't know if we can we can do that. 171 00:10:21,480 --> 00:10:23,320 Can we do that? Speaking of handsome Nigerian 172 00:10:23,320 --> 00:10:24,960 men, there are a few handsome Nigerian men in the. 173 00:10:29,080 --> 00:10:31,480 This podcast is off the rails. Rd. 174 00:10:32,080 --> 00:10:33,440 I. Blame it on influenza. 175 00:10:33,680 --> 00:10:37,920 I blame it on influenza. That's the problem. 176 00:10:38,320 --> 00:10:40,520 But me, I don't have anything to blame it on. 177 00:10:40,920 --> 00:10:46,120 Yeah, I blame it on I'm not. But I am getting a cold as well 178 00:10:46,120 --> 00:10:48,640 so I'm bling no. No, no, no, no, no, no, no. 179 00:10:48,640 --> 00:10:50,640 Get your own thing. Nope, Nope, Nope. 180 00:10:50,960 --> 00:10:54,360 Get your own thing. Why don't no your own person 181 00:10:54,360 --> 00:10:56,360 man. OK, tell us about the Nigerian 182 00:10:56,360 --> 00:11:00,680 men who are in the country. I mean, it's too much to say. 183 00:11:02,520 --> 00:11:04,720 I don't know, maybe it's doing like a tour. 184 00:11:04,720 --> 00:11:07,080 So there are a bunch of artists who showed up, a bunch of 185 00:11:07,080 --> 00:11:11,840 talented, talented young men. I think Baiani is part of them. 186 00:11:12,480 --> 00:11:15,640 What's the other guy? Magics and Boy Spice? 187 00:11:15,640 --> 00:11:20,760 Well, Boy Spice of of maybe records the same label as Rama 188 00:11:20,760 --> 00:11:25,160 and Iris Star. By the way, if you haven't heard 189 00:11:25,160 --> 00:11:27,240 of them, Biani had a huge hit. I don't know where he went to. 190 00:11:27,800 --> 00:11:31,280 Just disappeared Magics. After Tata, Tata, like 191 00:11:31,280 --> 00:11:34,520 everything just kind of slowed down for Biani, I'm not going to 192 00:11:34,520 --> 00:11:37,280 lie. Super cold, yeah, but but yeah, 193 00:11:37,560 --> 00:11:40,240 they're in the country. Yeah, they were. 194 00:11:40,240 --> 00:11:43,560 And I think the I think the thing was branded Niger to 195 00:11:43,560 --> 00:11:49,480 Nairobi, the east side tour and they performed at the Red Room 196 00:11:49,880 --> 00:11:57,800 at at Life Plaza sponsored by Trace Martel Africa centric. 197 00:11:57,880 --> 00:12:01,600 I do remember seeing them when they were having the press 198 00:12:01,600 --> 00:12:04,520 conference. So Africa centric in the 199 00:12:04,840 --> 00:12:09,480 building as well as hassle Sasa shadow took in a step. 200 00:12:10,640 --> 00:12:16,240 So yo, man, so one of our so we interviewed. 201 00:12:16,240 --> 00:12:19,920 Remember guys, by the way, Speaking of interviews, before I 202 00:12:19,920 --> 00:12:23,280 forget, you'll go check out our interview with Abigail Diana on 203 00:12:23,280 --> 00:12:25,080 Gazza Volume. That was the last episode. 204 00:12:25,280 --> 00:12:28,640 But I was talking about the interview we did with Alfayo. 205 00:12:29,240 --> 00:12:32,080 He works for UMG East Africa now. 206 00:12:32,400 --> 00:12:36,320 And yeah, just seeing them like, you know, buddy buddy with 207 00:12:36,320 --> 00:12:40,200 Kinabayani Magics. We interviewed Alfayo. 208 00:12:40,680 --> 00:12:42,680 He was actually our second ever interview. 209 00:12:42,720 --> 00:12:44,240 Yeah. One of my favorites. 210 00:12:44,280 --> 00:12:45,680 Yeah, man, it was cool. True. 211 00:12:46,640 --> 00:12:50,880 Yeah, what he was, He was really cool, cool and has so much 212 00:12:50,880 --> 00:12:54,800 information. So for me the first thing I 213 00:12:54,800 --> 00:13:00,800 thought when I saw Biani Magics and Boy Spice is like you all 214 00:13:00,800 --> 00:13:03,360 need to get them in the studio ASAP bro. 215 00:13:03,360 --> 00:13:08,880 Because like we have UMG artists now with Jerai and Kim Life bro. 216 00:13:08,880 --> 00:13:11,720 Kim Life would be a slum dunk to collab. 217 00:13:11,720 --> 00:13:16,120 Oh, no, yeah, yeah, Kim needs to Kim needs to have like 2-3 songs 218 00:13:16,120 --> 00:13:19,520 at least with each of them. I don't know how is he? 219 00:13:19,640 --> 00:13:22,280 Is he is he quick? Is he quick with like the music 220 00:13:22,280 --> 00:13:23,240 creation? Like do you know? 221 00:13:23,240 --> 00:13:25,920 Oh. I've, I've made a bunch of music 222 00:13:25,920 --> 00:13:28,480 with Kim Life. We've worked on, I've recorded 223 00:13:28,480 --> 00:13:32,720 him like on three songs. There's one he did on one of my 224 00:13:32,720 --> 00:13:35,080 beats, but I don't think that's ever coming out. 225 00:13:35,360 --> 00:13:38,800 And there was another one actually, it was also on my beat 226 00:13:38,800 --> 00:13:41,720 for the other one. And it was, can I even say that 227 00:13:41,720 --> 00:13:46,080 right now? Because that song is also OK. 228 00:13:46,080 --> 00:13:48,840 I can say it. It was a studio session with Kim 229 00:13:48,840 --> 00:13:52,880 Life was in there. Sabi, who was in there, who else 230 00:13:52,880 --> 00:13:55,640 was in there? I think it was Swahili Papi as 231 00:13:55,640 --> 00:13:57,240 well. It was actually a very 232 00:13:57,880 --> 00:14:02,160 interesting studio session and, and, and everybody was so 233 00:14:02,360 --> 00:14:05,840 impressed with Kim life because his ability to come up with 234 00:14:05,840 --> 00:14:08,720 melodies on the spot really, really fast. 235 00:14:09,000 --> 00:14:12,080 And he's actually very, very good at songwriting. 236 00:14:12,080 --> 00:14:13,440 That's very good at some shooting. 237 00:14:13,440 --> 00:14:15,480 I can't even lie. They should they should jump. 238 00:14:15,520 --> 00:14:17,680 They should like just SEC. I don't know how long they're 239 00:14:17,680 --> 00:14:20,480 here for, but they should section of some some studio just 240 00:14:20,480 --> 00:14:25,200 for like the entire time but. Talk about timing, bro talk. 241 00:14:25,200 --> 00:14:27,280 I think they have already gone. I think they performed in 242 00:14:27,280 --> 00:14:30,200 Uganda. But talk about timing though, 243 00:14:30,200 --> 00:14:35,640 because like Kim life and you look at maven like bro, it's 244 00:14:35,640 --> 00:14:38,560 just the perfect like marriage there. 245 00:14:38,680 --> 00:14:40,480 You know what I mean? Like. 246 00:14:40,480 --> 00:14:44,360 Wait, wait, what do you? Mean, I think because he 247 00:14:44,360 --> 00:14:48,720 represents the sound. I know Kim life and and and at 248 00:14:48,720 --> 00:14:53,000 least he has he's like a portal for them to the East African 249 00:14:53,000 --> 00:14:56,040 scene. Yeah, you think you think he's 250 00:14:56,040 --> 00:14:58,200 because he obviously. Go ahead. 251 00:14:58,200 --> 00:14:59,120 Sorry. Sorry, I cut you off. 252 00:14:59,120 --> 00:15:00,160 Sorry. No, no, I'm just going to say 253 00:15:00,160 --> 00:15:04,520 because he obviously like adds his own like Kenyan spin to his 254 00:15:04,520 --> 00:15:08,040 songs, although obviously he uses a lot of like melodic 255 00:15:09,480 --> 00:15:14,440 styles that you would find like in West Africa, but he's doing 256 00:15:14,440 --> 00:15:18,160 it like in a Kenyan way. So it's like, oh, OK, so maybe 257 00:15:18,160 --> 00:15:20,120 we can. And you know, The thing is about 258 00:15:20,120 --> 00:15:24,840 like labels and stuff like that, they never like to take risks. 259 00:15:24,840 --> 00:15:27,560 By the way, Let me just break it for you guys, man. 260 00:15:27,760 --> 00:15:29,720 These guys never like to take risks. 261 00:15:29,840 --> 00:15:34,040 So Kim Life would be perfect because he's not risky in the 262 00:15:34,040 --> 00:15:37,040 sense that, yes, he's East African and could open you up to 263 00:15:37,040 --> 00:15:41,160 an East African market, but he sounds like something that their 264 00:15:41,160 --> 00:15:44,040 audiences would be familiar. With already they've they've, 265 00:15:44,080 --> 00:15:45,720 they've already before. Yeah, yeah. 266 00:15:46,680 --> 00:15:49,720 So, so that's good because they don't want to be risky and go 267 00:15:49,720 --> 00:15:52,360 for somebody that's way out-of-the-box, you know what I 268 00:15:52,360 --> 00:15:53,840 mean? Yeah, I feel like Kim life, Kim 269 00:15:53,840 --> 00:15:56,880 Life would be especially for like that kind of that group of 270 00:15:56,880 --> 00:15:59,520 music. I feel like Kim life would be an 271 00:15:59,520 --> 00:16:03,200 easier. I don't I'm not trying to make 272 00:16:03,200 --> 00:16:05,280 the sound bad, but I feel like it would be an easier 273 00:16:05,280 --> 00:16:10,960 collaboration than one of the like our Afro, like the I don't 274 00:16:10,960 --> 00:16:13,800 know, we need to find a name for the genre, but then the Afro pop 275 00:16:13,800 --> 00:16:17,960 that we usually have here, you know, and the specific sound. 276 00:16:18,400 --> 00:16:21,520 I feel like I don't know what it. 277 00:16:21,520 --> 00:16:23,400 Takes but I really did that statement. 278 00:16:23,400 --> 00:16:25,280 I feel, I feel like no, I feel like it's an easier 279 00:16:25,280 --> 00:16:30,080 collaboration. Not saying that it's the I'm 280 00:16:30,080 --> 00:16:35,360 not, I'm not saying that that there's that there's no, there's 281 00:16:35,360 --> 00:16:36,920 a lack. How do I put this? 282 00:16:37,240 --> 00:16:40,320 I'm not saying that they shouldn't collaborate or 283 00:16:40,320 --> 00:16:42,120 anything like that. I'm just saying that maybe like, 284 00:16:42,400 --> 00:16:44,840 for example, if they get in the studio, it might be easy just 285 00:16:44,840 --> 00:16:47,040 because their styles are similar, if that makes any 286 00:16:47,040 --> 00:16:49,640 sense. Yeah. 287 00:16:49,640 --> 00:16:51,840 And that's not to take away from what this other people do. 288 00:16:53,400 --> 00:16:57,120 But we've seen like Bien and Ira Star and we've talked about the 289 00:16:57,120 --> 00:16:59,720 song so many times, but. We haven't seen it that much 290 00:16:59,720 --> 00:17:01,080 though. We haven't seen like a lot of 291 00:17:01,080 --> 00:17:04,720 collaborations between East Africa and West Africa and 292 00:17:05,040 --> 00:17:06,319 recently. I see what you mean. 293 00:17:06,640 --> 00:17:08,680 So and Kim life definitely, but. Definitely. 294 00:17:08,680 --> 00:17:11,960 More of the West African print in his sound so. 295 00:17:12,599 --> 00:17:15,599 He does, he does, but definitely, definitely wanna 296 00:17:15,599 --> 00:17:18,040 sing Jai on one of these guys songs. 297 00:17:18,440 --> 00:17:24,000 Like bro, that would be insane. And usually like I think if we 298 00:17:24,000 --> 00:17:28,800 just randomly see like Bayani on Anjai song, it happened this 299 00:17:28,800 --> 00:17:32,280 weekend. So that's great to actually see. 300 00:17:32,400 --> 00:17:36,400 That happening in real time. Yeah, yeah, yeah. 301 00:17:36,400 --> 00:17:38,200 But but here's my question though. 302 00:17:38,720 --> 00:17:43,240 So we've talked a lot. We've talked a lot about the 303 00:17:43,240 --> 00:17:47,640 savviness of the West African music scene and how they they 304 00:17:47,640 --> 00:17:53,200 love, and I'm going to you just say it, they love to use our our 305 00:17:54,360 --> 00:17:59,480 market industry as a stepping stone, one for marketing and two 306 00:17:59,480 --> 00:18:02,880 for artist development. They use us a lot for this 307 00:18:02,880 --> 00:18:05,560 purpose, especially with their smaller artists. 308 00:18:07,560 --> 00:18:10,320 They did bring Rama. They did bring Rama last year. 309 00:18:10,920 --> 00:18:15,240 I feel I saw somewhere. Obligatory it looked obligatory 310 00:18:15,240 --> 00:18:19,600 it did, honestly. Well, I saw some some someone on 311 00:18:19,600 --> 00:18:24,320 social media a little bit iffy about them bringing Biani boy 312 00:18:24,320 --> 00:18:28,320 Spice and magics because unfortunately and with the way 313 00:18:28,320 --> 00:18:30,160 music goes, you know, you could have a hit. 314 00:18:30,160 --> 00:18:34,280 I mean, Tatata was insane when it came out. 315 00:18:34,480 --> 00:18:38,160 Yeah, but they're kind of cold right now. 316 00:18:38,560 --> 00:18:40,400 So do you think this is an attempt? 317 00:18:41,000 --> 00:18:44,240 For to hit them back. Like are they, are they having 318 00:18:44,720 --> 00:18:47,440 to go through the toy again to see if they can start something? 319 00:18:48,040 --> 00:18:49,840 I don't know. OK, Sam, let me just give you 320 00:18:50,040 --> 00:18:52,520 hold on, but let me just give you the like an opinion. 321 00:18:52,560 --> 00:18:54,680 I'm sorry. Each time I saw them, and this 322 00:18:54,680 --> 00:18:57,280 could be completely wrong because me, I'm just going off 323 00:18:57,280 --> 00:19:01,040 of what I saw on social media, like Biani just looked 324 00:19:01,040 --> 00:19:06,200 completely like, I don't want to say disinterested, but but maybe 325 00:19:06,200 --> 00:19:09,240 that's his like personality. Maybe he seemed like he was 326 00:19:09,240 --> 00:19:13,080 like, you know how like when your parents force you to like, 327 00:19:13,080 --> 00:19:13,840 I don't know. Yeah, yeah. 328 00:19:14,080 --> 00:19:14,760 Yeah. And you're. 329 00:19:14,760 --> 00:19:17,920 Yeah. At least they don't have no one 330 00:19:18,040 --> 00:19:20,920 your age. They have nobody your age, just 331 00:19:20,920 --> 00:19:24,440 all uncles and aunties and. No one is just like you're. 332 00:19:24,680 --> 00:19:26,520 You're going to be the one taking the plates back to the 333 00:19:26,520 --> 00:19:27,800 kitchen. You're going to be the one 334 00:19:27,800 --> 00:19:32,240 serving people. Exactly this is don't Jazzy 335 00:19:32,240 --> 00:19:35,880 telling them you'll need to go and get things hot again so you 336 00:19:35,880 --> 00:19:39,600 must do these things like no negotiation. 337 00:19:39,880 --> 00:19:41,520 I mean, it's quick. That's what they were being 338 00:19:41,520 --> 00:19:42,800 told. It could be. 339 00:19:42,800 --> 00:19:47,200 It could be because and and it might be difficult for them to 340 00:19:47,200 --> 00:19:50,880 just because the the stars of that group, the stars of that 341 00:19:50,880 --> 00:19:53,640 label, right. Pun intended the stars. 342 00:19:54,080 --> 00:19:57,280 Well, yeah, you're so you're so quickly recognizing puns. 343 00:19:57,520 --> 00:20:00,120 That's good. Just relax the stars. 344 00:20:00,120 --> 00:20:01,400 You didn't do that intentionally. 345 00:20:01,400 --> 00:20:05,880 No, not at all. The stars of that group are are 346 00:20:05,880 --> 00:20:10,000 just, I feel like they're just so much more elevated in terms 347 00:20:10,000 --> 00:20:13,000 of their stardom. Yeah, fine. 348 00:20:13,000 --> 00:20:15,320 You've had 1-2 hit songs. You might be buzzing in the 349 00:20:15,320 --> 00:20:17,440 streets. But then to attain that, and of 350 00:20:17,440 --> 00:20:24,280 course, the labels, the labels goal would be to have 7-8, nine 351 00:20:24,280 --> 00:20:25,880 of those, right? Almost everyone on the label, 352 00:20:25,880 --> 00:20:28,200 they want to be as hot as that. It's a lot of work, but that's 353 00:20:28,200 --> 00:20:29,400 what they want because that's more money. 354 00:20:30,800 --> 00:20:36,480 So in their defense, you know how the music industry works. 355 00:20:36,480 --> 00:20:39,600 Like, yeah, you can release like a really a smash or you could 356 00:20:39,600 --> 00:20:42,600 write a couple of good songs, but it's very difficult without 357 00:20:44,080 --> 00:20:48,280 com combined effort from yourself and the label to 358 00:20:48,280 --> 00:20:50,560 maintain or to reach those heights. 359 00:20:51,000 --> 00:20:54,280 So maybe it's it's just been like quiet for them a bit And 360 00:20:54,280 --> 00:20:56,960 the labels like, all right, we need to we need to get things 361 00:20:56,960 --> 00:21:00,880 going or or else we figure another configuration for our 362 00:21:00,880 --> 00:21:04,480 partnership. And I mean, this is all 363 00:21:04,480 --> 00:21:07,920 speculation, but you know, sometimes you can see it 364 00:21:07,920 --> 00:21:12,640 sometimes, sometimes and as as, as, as consumers of music, 365 00:21:12,640 --> 00:21:15,720 sometimes you can just see it. Like you can just see it. 366 00:21:15,720 --> 00:21:17,800 It's not, it's not rocket science. 367 00:21:17,800 --> 00:21:21,840 Like, yeah, maybe it's just like fam, like what am I around all 368 00:21:21,840 --> 00:21:25,440 of these people? Like it could be entitlement 369 00:21:25,440 --> 00:21:28,320 where he probably feels like, oh, no, no, no moving from it. 370 00:21:28,520 --> 00:21:31,440 It could be entitlement where the artist feels like they are 371 00:21:31,760 --> 00:21:35,680 maybe better than that or they've they've done more to be 372 00:21:38,160 --> 00:21:40,400 like they don't they don't they feel like them being like 373 00:21:40,400 --> 00:21:45,880 paraded around sort of is is is beneath them kind of deal. 374 00:21:45,880 --> 00:21:50,480 So maybe that's it. You don't know, but it's been 375 00:21:50,480 --> 00:21:53,120 cold for them. So the Liberals. 376 00:21:53,160 --> 00:21:55,200 It's been cool for them. Get them hot. 377 00:21:56,440 --> 00:22:00,160 And I think they, we've, we've said this before, like the 378 00:22:01,680 --> 00:22:05,440 Nigerian labels know and they've looked at the analytics and they 379 00:22:05,440 --> 00:22:11,440 know that the Kenyan market consumes a lot of Afrobeats. 380 00:22:11,440 --> 00:22:15,280 So yes, it's, it's just like makes so much sense to have them 381 00:22:15,280 --> 00:22:21,680 come out here like consistently. I think we also need to start 382 00:22:21,680 --> 00:22:25,600 doing the same things. I mean, we have seen, yeah. 383 00:22:25,600 --> 00:22:28,800 I mean, we've seen July announce her Australia tour, which is 384 00:22:28,800 --> 00:22:32,320 cool. And I think there there is 385 00:22:32,360 --> 00:22:36,560 obviously a connect there like there's somebody who is making 386 00:22:36,560 --> 00:22:40,160 this tours possible in Australia. 387 00:22:41,000 --> 00:22:47,440 Yeah, possibly because they've they've identified A diaspora 388 00:22:47,440 --> 00:22:50,840 that will consume that music, which is cool. 389 00:22:51,200 --> 00:22:55,520 But I would like to see, because you see those artists are going 390 00:22:55,520 --> 00:22:59,280 to perform primarily in front of Kenyans. 391 00:22:59,760 --> 00:23:02,840 And then there may be other Africans and Australians 392 00:23:02,840 --> 00:23:05,600 involved. But I think the difference with 393 00:23:05,600 --> 00:23:10,480 what like Maven is doing with Kina Baiani and Rema when they 394 00:23:10,480 --> 00:23:13,640 come here is they're not performing to Nigerians, they're 395 00:23:13,640 --> 00:23:16,640 performing to Kenyans. So it's like a very different 396 00:23:16,640 --> 00:23:19,480 like audience from what they have back home. 397 00:23:19,840 --> 00:23:24,400 So I want to see Kenyans like being thrown into the deep end 398 00:23:24,400 --> 00:23:29,800 where they're going to perform in front of people who are, I 399 00:23:29,840 --> 00:23:32,480 mean, who they don't call home, you know what I mean? 400 00:23:32,480 --> 00:23:36,440 So I want to see more Kenyans going to like SA, like 401 00:23:36,440 --> 00:23:40,680 introducing them like, you know, taking Jerry to South Africa or 402 00:23:40,680 --> 00:23:44,200 taking Jerry Kim life and whoever they have else in their 403 00:23:44,200 --> 00:23:48,280 label to South Africa. And I read them around like by 404 00:23:48,280 --> 00:23:52,280 any magics and boy spies, you know, parade, parade them in 405 00:23:52,280 --> 00:23:56,960 front of South African audience or you know, take them to I 406 00:23:56,960 --> 00:23:58,800 don't know where else. Do you think they listen to 407 00:23:58,800 --> 00:24:02,640 Kenyan music? Botswana, of course, whatever, 408 00:24:02,680 --> 00:24:04,680 you know what I mean. Mozambique like in Africa? 409 00:24:05,120 --> 00:24:07,000 Libya. Take them to Mozambique. 410 00:24:07,000 --> 00:24:09,960 Man, I think that would be interesting. 411 00:24:10,040 --> 00:24:14,200 On, on, yeah, on your point and just revenue wise, right. 412 00:24:14,760 --> 00:24:19,840 It's it's, it's not there's a cap on, on exporting Kenyan 413 00:24:19,840 --> 00:24:23,120 artists to Kenyan consumers in other countries. 414 00:24:23,320 --> 00:24:25,800 Like there's just a ceiling. It's, it's much more profitable 415 00:24:25,800 --> 00:24:29,600 to figure out how to export them to different cultures, you know, 416 00:24:29,600 --> 00:24:33,960 And so we're like, I agree with you in terms of like, it's and. 417 00:24:33,960 --> 00:24:37,760 It's much more exciting. I feel like, you know, I mean, 418 00:24:37,760 --> 00:24:39,960 like, it's like there's that element of like, 419 00:24:39,960 --> 00:24:43,240 unpredictability. How is this new artist going to 420 00:24:43,240 --> 00:24:46,360 be received in front of an audience that? 421 00:24:46,560 --> 00:24:50,120 Although that being said, I was just going to say it's not like 422 00:24:50,120 --> 00:24:53,200 mavens are also just like doing something unpredictable because 423 00:24:53,200 --> 00:24:55,520 they're relying heavily on analytics. 424 00:24:55,920 --> 00:24:59,000 But still, it's exciting, you know? 425 00:24:59,320 --> 00:25:02,480 And yeah, and that's, that's how you also gauge like how your 426 00:25:02,520 --> 00:25:06,880 your music industry market is doing like back because here at 427 00:25:06,880 --> 00:25:09,680 home we're we're really just we're within our walls. 428 00:25:10,000 --> 00:25:12,320 We understand what's going on, we understand the sound and 429 00:25:12,320 --> 00:25:16,840 everything. But then it's once you export it 430 00:25:16,840 --> 00:25:20,960 and see how other people receive it, that's when you can clearly 431 00:25:20,960 --> 00:25:23,320 gauge that, OK, maybe this might be successful. 432 00:25:23,320 --> 00:25:24,840 This is not, this is a direction to go in. 433 00:25:25,040 --> 00:25:27,480 We need to, you know, fix this one, two things in terms of 434 00:25:27,480 --> 00:25:31,760 image, in terms of the sound. And yeah, but no, it's, it's, I 435 00:25:31,760 --> 00:25:33,080 mean, all around it's still a good thing. 436 00:25:33,080 --> 00:25:40,000 And just to see our artists start getting exposed to other 437 00:25:40,000 --> 00:25:43,720 markets like they have. And I recently, and I think 438 00:25:44,320 --> 00:25:49,560 Boutros did that when Angela was popping off, I believe Boutros 439 00:25:49,560 --> 00:25:54,440 went to is it Fiji? He went to one of those like I. 440 00:25:55,320 --> 00:25:58,480 Don't know if it was Fiji land. Interesting he went to Fiji. 441 00:25:58,480 --> 00:26:00,840 Imagine butchers in Fiji. So. 442 00:26:01,080 --> 00:26:04,520 So the reason was because the song was blowing up over there. 443 00:26:04,520 --> 00:26:08,800 So they also relied on analytics to inform their decision. 444 00:26:08,840 --> 00:26:11,880 And I like that because he wasn't going to perform in front 445 00:26:11,880 --> 00:26:14,960 of a Kenyan audience. Now, guys, I'm not throwing this 446 00:26:14,960 --> 00:26:18,560 isn't shade about how people go and perform in front of diaspora 447 00:26:18,720 --> 00:26:21,080 because obviously the diaspora will spend a lot of money and 448 00:26:21,080 --> 00:26:24,000 it's nice and it's whatever. Like I'm not throwing shade on 449 00:26:24,000 --> 00:26:26,560 that. I'm just saying like it's 450 00:26:26,560 --> 00:26:31,320 exciting to like really, really introduce like artists to like 451 00:26:31,920 --> 00:26:34,040 new audiences, you know what I mean? 452 00:26:34,040 --> 00:26:39,120 And we want to see more of that. And I also do like the fact that 453 00:26:39,120 --> 00:26:43,400 people go and perform in front of diaspora and stuff like that. 454 00:26:43,400 --> 00:26:46,360 I also like that I'm just talking about this other 455 00:26:46,360 --> 00:26:51,960 approach to artist development. So hey, listen, shout out to 456 00:26:51,960 --> 00:26:54,760 Mavens and what they have going on. 457 00:26:54,760 --> 00:26:58,120 Hopefully by any boy, Spice and Magics can catch a hit. 458 00:26:58,360 --> 00:27:00,240 Yeah. And maybe maybe through all of 459 00:27:00,240 --> 00:27:04,160 this like exporting and exposure, we can return back to 460 00:27:04,160 --> 00:27:09,120 the days where like Kenya, Kenya was Kenya was on top of the 461 00:27:09,240 --> 00:27:12,080 African market like those are the good old days when when 462 00:27:12,080 --> 00:27:13,880 we're travelling around and our sound. 463 00:27:13,920 --> 00:27:17,600 Was like. The the, the, the stars of 464 00:27:17,920 --> 00:27:21,720 Africa wanted to, you know, sit next to Kenyans and, you know, 465 00:27:21,720 --> 00:27:24,480 in our industry and our music. So yeah, we might be headed 466 00:27:24,480 --> 00:27:27,960 there again. We might be headed there again. 467 00:27:28,640 --> 00:27:32,440 Speaking of being headed there again and just on the topic of 468 00:27:32,440 --> 00:27:38,760 touring and stuff, I just want to mention that BN finally was 469 00:27:38,760 --> 00:27:45,960 granted his O1 permit in the US which stop laughing. 470 00:27:46,200 --> 00:27:50,240 So essentially an O1 visa is a non immigrant visa for 471 00:27:50,240 --> 00:27:55,960 individuals with extraordinary abilities in science, education, 472 00:27:56,160 --> 00:28:00,640 business, the arts or athletics, but those with extraordinary 473 00:28:00,640 --> 00:28:03,200 achievements in the motion picture and TV industries 474 00:28:03,360 --> 00:28:06,720 allowing them to work temporarily in the US. 475 00:28:06,800 --> 00:28:10,920 So what this means is that BN will be able to come to the US 476 00:28:11,240 --> 00:28:16,240 and perform and there wouldn't be these visa issues and like I 477 00:28:16,240 --> 00:28:19,920 can't come to perform because of this, that and the 3rd, I 478 00:28:19,920 --> 00:28:26,880 believe the O1 visa. The O1 visa lasts for three 479 00:28:26,880 --> 00:28:31,360 years and may be extended in one year increments. 480 00:28:31,360 --> 00:28:35,240 So that's cool man. Bien can come out here and make 481 00:28:35,240 --> 00:28:37,520 some money. That's actually interesting 482 00:28:37,600 --> 00:28:39,560 music. I was going to go another 483 00:28:39,560 --> 00:28:43,160 direction where I don't know if this is news, but that's a 484 00:28:43,160 --> 00:28:45,520 separate issue. You think it's going to benefit, 485 00:28:45,520 --> 00:28:51,560 you know, how like again, to parallel the Nigerian industry 486 00:28:51,560 --> 00:28:54,640 and can industry. Do you think just like, you 487 00:28:54,640 --> 00:28:57,800 know, when those stars blow up like a Bono boy and David Doe 488 00:28:57,800 --> 00:28:59,960 and them they all find their way to the West. 489 00:28:59,960 --> 00:29:02,880 You think it would benefit Bien to do that as well because he's 490 00:29:02,880 --> 00:29:06,840 he's been picking up steam. It's kind of like slowed down a 491 00:29:06,840 --> 00:29:08,160 bit. But then since his album, like 492 00:29:08,160 --> 00:29:09,720 it's been on an upward trajectory, right. 493 00:29:09,720 --> 00:29:12,600 Do you think it'll benefit him to go go to the West and try and 494 00:29:12,600 --> 00:29:14,360 see how much further he can push it? 495 00:29:14,360 --> 00:29:16,720 Or do you think he can do it for me because he's, he's a very, 496 00:29:17,160 --> 00:29:25,080 he's a very, he's, he's a, he's a champion of the local industry 497 00:29:25,080 --> 00:29:28,240 as far as I know, from what I've seen and heard from him and from 498 00:29:28,240 --> 00:29:31,280 other people about him. But do you think it will benefit 499 00:29:31,280 --> 00:29:34,000 just solely in terms of benefiting his career to, you 500 00:29:34,000 --> 00:29:38,840 know, go out there and get? I've been 100 percent, 100% like 501 00:29:38,840 --> 00:29:40,400 the answer to that is yes. For sure. 502 00:29:40,400 --> 00:29:44,760 You think that's the play? Yeah, that's the play, 100%. 503 00:29:44,760 --> 00:29:48,760 And and I think, I think the audiences will gravitate to him 504 00:29:48,760 --> 00:29:50,760 because Bien. Bien is a funny guy. 505 00:29:52,040 --> 00:29:54,440 He gives good interviews I think. 506 00:29:54,440 --> 00:29:56,600 Personality. He would be a competing 507 00:29:56,760 --> 00:30:00,600 individual, yeah, he has a, he has a, he has a personality. 508 00:30:00,600 --> 00:30:05,920 So I think, you know, people will catch on to his artistry 509 00:30:05,960 --> 00:30:09,360 and his humor, and I think that might make him personable. 510 00:30:09,680 --> 00:30:14,120 And so he does have potential. So if I'm him, you know, I just 511 00:30:14,120 --> 00:30:18,120 can't have him out here and have him do as much media as they can 512 00:30:18,480 --> 00:30:21,880 and just try and introduce like his personality to this 513 00:30:21,880 --> 00:30:24,280 audience, see if they would gravitate to that. 514 00:30:24,600 --> 00:30:26,840 Oh, no, you're talking about. I'm talking about like moving, 515 00:30:27,000 --> 00:30:31,000 like moving and operating primarily from there. 516 00:30:31,360 --> 00:30:34,880 Oh, that's your question. Yeah, yeah, that was. 517 00:30:34,880 --> 00:30:39,040 Those Oh, I see. It's like how all those like 518 00:30:39,080 --> 00:30:41,040 Alti artists always. Yeah, you blow up. 519 00:30:41,120 --> 00:30:44,000 You blow up. And you, you, you, you hop on a 520 00:30:44,040 --> 00:30:45,680 train. I mean on a plane, sorry. 521 00:30:45,800 --> 00:30:49,320 Or a train. No, I don't think Bien should 522 00:30:49,320 --> 00:30:52,200 move. I think that will slow him down. 523 00:30:52,360 --> 00:30:53,440 Oh, OK. Norway. 524 00:30:53,560 --> 00:30:59,160 Yeah. I, I mean, because there hasn't 525 00:30:59,160 --> 00:31:04,720 been like as much uptake of his music internationally as there 526 00:31:04,760 --> 00:31:08,960 is here. So I think if they look at the 527 00:31:08,960 --> 00:31:12,720 analytics and they begin to see that shift and they're like, 528 00:31:12,720 --> 00:31:16,920 wow, there's so many people listening to his music in the UK 529 00:31:16,920 --> 00:31:20,480 for example, then maybe you'd think about it and it's 530 00:31:20,480 --> 00:31:22,560 consistent. And they've looked at this like 531 00:31:22,560 --> 00:31:24,600 for a period of time, like 2 years. 532 00:31:26,880 --> 00:31:30,040 Then maybe it's something to consider though. 533 00:31:30,040 --> 00:31:33,520 I look at Bien's numbers. Let me just look at Bien. 534 00:31:33,760 --> 00:31:37,240 If I look at where his music is mostly listened to, it's going 535 00:31:37,240 --> 00:31:43,120 to be in East Africa. And so I would be a bit hesitant 536 00:31:43,120 --> 00:31:46,080 to make that move. Yeah, his music is listened to 537 00:31:46,080 --> 00:31:50,080 in Nairobi, Lagos, Dar es Salaam, Kampala and Abuja. 538 00:31:50,920 --> 00:31:53,320 So I don't know. I don't know if I would be 539 00:31:53,320 --> 00:31:55,600 willing to like do that at the end. 540 00:31:55,600 --> 00:31:58,000 I think it will slow him down, genuinely. 541 00:31:58,560 --> 00:32:02,480 But that's something to consider, something to consider 542 00:32:02,480 --> 00:32:04,640 if they look at the analytics and it makes sense. 543 00:32:05,440 --> 00:32:07,040 But me personally, no, I wouldn't do it. 544 00:32:07,440 --> 00:32:11,280 Yeah, OK, cool. Well, that's advice from AFAM. 545 00:32:13,280 --> 00:32:16,360 Bien, Yeah, yeah. Because he clearly needs advice 546 00:32:16,360 --> 00:32:17,680 from me about his music. Oh. 547 00:32:17,680 --> 00:32:18,840 Come on. It's you though, right? 548 00:32:18,880 --> 00:32:20,120 It's you. It's you. 549 00:32:20,120 --> 00:32:22,920 Mr. Mr. The boy. Now it's the boy, man. 550 00:32:22,920 --> 00:32:25,640 Yeah, yeah, yeah, yeah. Listen, listen. 551 00:32:25,680 --> 00:32:28,400 But I. We need to stop this trend. 552 00:32:28,440 --> 00:32:30,360 I'm tired of you. I'm tired of this trend. 553 00:32:30,920 --> 00:32:31,920 I'm tired. Of this trend. 554 00:32:32,160 --> 00:32:33,200 We need to do. You don't. 555 00:32:33,280 --> 00:32:37,240 Know why, boy? The boy that's such a. 556 00:32:37,240 --> 00:32:38,600 White thing. No, no, no, no. 557 00:32:38,760 --> 00:32:41,000 It's the boy. It is quite, it's quite 558 00:32:41,000 --> 00:32:42,520 narcissistic. I'm not gonna lie. 559 00:32:43,800 --> 00:32:45,000 Let me see. Let me see. 560 00:32:45,000 --> 00:32:47,600 How do I tie narcissism to the next? 561 00:32:47,840 --> 00:32:49,080 You can't. It's OK. 562 00:32:49,280 --> 00:32:51,440 You know, it's OK to just introduce what we're talking 563 00:32:51,440 --> 00:32:53,000 about next. There doesn't have to be some 564 00:32:53,000 --> 00:32:56,840 really cool over engineer segue. I can. 565 00:32:57,400 --> 00:33:00,520 No, actually, I can't tie narcissism to the next thing I 566 00:33:00,520 --> 00:33:04,440 want to talk about Kekobo. Talk about a narcissistic 567 00:33:04,680 --> 00:33:10,680 organization. No, but seriously. 568 00:33:10,920 --> 00:33:14,440 But all right. No no no, that's actually a 569 00:33:14,440 --> 00:33:16,640 great transition, but shout out to myself. 570 00:33:16,640 --> 00:33:25,960 High 5. So anyway, Kekobo, they are 571 00:33:26,480 --> 00:33:31,040 scumbags, but primarily what I want to talk about them is 572 00:33:31,040 --> 00:33:37,480 because they are finally granting the other three CMOS 6 573 00:33:37,480 --> 00:33:41,160 month licenses after the High Court ruling, which by the way, 574 00:33:41,360 --> 00:33:44,800 they will refuse like, well not refuse, but they kind of like 575 00:33:44,800 --> 00:33:49,560 did not seem like they were interested in going along with 576 00:33:49,560 --> 00:33:52,840 the ruling. And I believe that all came out 577 00:33:52,840 --> 00:33:59,320 of camps appeal against Kekobo issuing the license to PAV risk 578 00:33:59,360 --> 00:34:04,960 and PAV risk only. So guys, if you're sitting down, 579 00:34:05,360 --> 00:34:09,719 you need to be standing up for this news because our CMOS will 580 00:34:09,760 --> 00:34:15,360 be dedicatedly collecting the royalties for us on our behalf. 581 00:34:15,520 --> 00:34:21,400 Again, don't stand up for this SO. 582 00:34:22,280 --> 00:34:27,920 Essentially for me, I feel like this news just means nothing or 583 00:34:27,920 --> 00:34:33,679 it means something for like the high tier artists like the BNS 584 00:34:34,000 --> 00:34:38,679 or like the high earning like gospel artists who actually get 585 00:34:38,679 --> 00:34:44,520 paid their royalties. For the regular artist, this 586 00:34:44,520 --> 00:34:47,760 means absolutely nothing. In fact, our lives will be 587 00:34:47,920 --> 00:34:50,199 unchanged by this. This is just. 588 00:34:50,199 --> 00:34:53,600 Like there is no difference in my life whether you guys are 589 00:34:53,960 --> 00:34:57,560 supposedly correct. Hey, correcting are supposedly 590 00:34:57,560 --> 00:35:01,120 collecting royalties or not. You in Kenya for how long? 591 00:35:01,120 --> 00:35:05,280 So apparently hey, yeah bro 5 weeks. 592 00:35:05,280 --> 00:35:06,360 Man. Oh man. 593 00:35:08,440 --> 00:35:13,200 And these are funny, bro. There's a funny, there's a funny 594 00:35:13,200 --> 00:35:16,760 trend that was going on on TikTok about like your actual 595 00:35:16,760 --> 00:35:19,240 like. Oh yeah, I've seen that. 596 00:35:19,240 --> 00:35:20,400 I've seen that. I know what you're talking 597 00:35:20,400 --> 00:35:21,400 about. When, when? 598 00:35:21,400 --> 00:35:22,880 When Your accent. You know what I'm talking about. 599 00:35:23,920 --> 00:35:25,240 Yeah, when your. Accent slips out. 600 00:35:25,240 --> 00:35:27,200 The South African ones are hilarious. 601 00:35:27,200 --> 00:35:29,640 Oh my goodness, South African Jamaica, take that. 602 00:35:29,640 --> 00:35:35,320 Man, that's so funny. So Jacobo now are pretending to 603 00:35:35,320 --> 00:35:38,200 be strict because they've put some guidelines. 604 00:35:38,200 --> 00:35:42,040 So they're like all three CMOS must account for royalties 605 00:35:42,120 --> 00:35:46,040 collected between 4th June 2024 and 4th April 2025. 606 00:35:46,880 --> 00:35:50,400 There should be a detailed distribution plan that's 607 00:35:50,400 --> 00:35:54,520 submitted to Kekobo adhering to the 7030 distribution. 608 00:35:54,680 --> 00:35:57,120 And then there should be evidence of compliance with this 609 00:35:57,120 --> 00:36:00,040 rule that's provided within three months of the license 610 00:36:00,040 --> 00:36:01,760 issuance and blah, blah, blah, blah, blah. 611 00:36:01,760 --> 00:36:04,920 I feel like Kekobo are trying to sound like they're doing their 612 00:36:04,920 --> 00:36:07,640 job. Like, yo, yeah, I mean like we 613 00:36:07,640 --> 00:36:10,200 are enforcing. The rules, this is like whole 614 00:36:10,200 --> 00:36:12,440 time when you get caught, when you get caught doing something 615 00:36:12,440 --> 00:36:14,240 you're not supposed to do and then your parents are in the 616 00:36:14,240 --> 00:36:17,600 room and then now you have to overcompensate and now you're 617 00:36:17,600 --> 00:36:19,800 even looking at the siblings like, no, no, no, that's not how 618 00:36:19,800 --> 00:36:21,040 you do it. Remember how you're supposed to 619 00:36:21,040 --> 00:36:22,480 do it. And then you're even showing 620 00:36:22,480 --> 00:36:24,720 them going extra. It's OK, Kobo is doing this is 621 00:36:24,720 --> 00:36:30,160 so yo, listen, at some point we will have a point to all this 622 00:36:30,160 --> 00:36:33,000 CMO drama. At some point there will be a 623 00:36:33,000 --> 00:36:35,080 point to all of this. While we're right now we're just 624 00:36:35,080 --> 00:36:37,440 we're just recording everything that's going on. 625 00:36:37,440 --> 00:36:40,560 But at some point there will be a positive. 626 00:36:40,560 --> 00:36:43,520 No, some it only. No, no, but it only ends it. 627 00:36:44,280 --> 00:36:49,200 It only ends if if people like if there's Mandamano with 628 00:36:49,200 --> 00:36:51,960 artists, that's the only way it ends. 629 00:36:52,840 --> 00:36:56,200 I'm being so for real. Like if we figure out ways to 630 00:36:56,200 --> 00:37:03,360 stifle the CMOS from just benefiting from us because I see 631 00:37:03,360 --> 00:37:06,440 all these things even there was like a whole thing about how 632 00:37:06,440 --> 00:37:10,560 there was a fake letter for Ezekiel Mutua like being 633 00:37:10,560 --> 00:37:13,760 dismissed from MCSK. And apparently it's somebody who 634 00:37:13,760 --> 00:37:17,600 used to be in the board and he was salty and was doing this and 635 00:37:17,600 --> 00:37:19,360 that. And you look at the way all 636 00:37:19,360 --> 00:37:24,680 these people fight over this CMOS and it's because there is 637 00:37:24,680 --> 00:37:28,560 so much to gain in the video because this, this. 638 00:37:29,080 --> 00:37:33,640 So I'm just saying like there's still so much money and there is 639 00:37:33,640 --> 00:37:37,080 so much money actually being collected by these societies 640 00:37:37,600 --> 00:37:42,040 that it's worth fighting for. And that's why we see them 641 00:37:42,040 --> 00:37:46,600 fighting so hard about it. I think the only way this ends 642 00:37:46,600 --> 00:37:51,240 is if we realize that all these games being played are for their 643 00:37:51,240 --> 00:37:53,840 own benefits. And by there, I mean like the 644 00:37:53,840 --> 00:37:57,800 CMOS and the people who are the CEO's of this company, of this 645 00:37:57,800 --> 00:38:01,400 whatever organizations. Like once we realize that 646 00:38:01,400 --> 00:38:05,840 they're just playing around with our money, then we all stand up 647 00:38:05,840 --> 00:38:11,200 and we figure out ways to like, I don't know, get in between the 648 00:38:11,200 --> 00:38:16,920 process of them and the collection of our money money. 649 00:38:17,480 --> 00:38:20,240 Then we will make some real progress. 650 00:38:20,640 --> 00:38:22,840 Other than that, everything is just fluff. 651 00:38:23,160 --> 00:38:26,640 It doesn't matter who takes who to court and who becomes the 652 00:38:26,640 --> 00:38:28,360 news. And. 653 00:38:28,560 --> 00:38:33,920 Whether it doesn't matter if Prisk changes its name to PAV 654 00:38:33,920 --> 00:38:37,480 Risk and then changes its name to PAV, PAV risk and PAV Risk 655 00:38:37,480 --> 00:38:39,960 Risk who? No it does not matter. 656 00:38:40,160 --> 00:38:43,040 Like, they could do everything in their power to like, rebrand, 657 00:38:43,120 --> 00:38:46,080 land and change and say we're doing something different. 658 00:38:46,480 --> 00:38:50,680 We just need to like all like put pressure on them. 659 00:38:50,680 --> 00:38:55,040 I mean, I I saw physically, yeah, I saw, I saw a news report 660 00:38:55,040 --> 00:38:56,960 where and I don't know how traitors. 661 00:38:56,960 --> 00:39:00,720 But then a news part of the EACC being after is he killed mutual 662 00:39:00,720 --> 00:39:06,960 for giving himself 22 million like as a salary for the for for 663 00:39:06,960 --> 00:39:09,360 a year. Like his salary was supposed 664 00:39:09,360 --> 00:39:13,560 supposedly one for 480 and he bumped that up to like 1.1 665 00:39:13,560 --> 00:39:17,120 million or something like that, giving himself 100,000 monthly 666 00:39:17,120 --> 00:39:19,160 for entertainment allowance and things like that. 667 00:39:19,920 --> 00:39:23,560 We don't know how true. That is 100% increment. 668 00:39:24,040 --> 00:39:26,360 Yeah, but it's stuff like that. That's if. 669 00:39:26,360 --> 00:39:28,880 If that's true, then that's ridiculous, right? 670 00:39:29,120 --> 00:39:32,360 That's ridiculous because then the artist gets a 2000 shillings 671 00:39:32,360 --> 00:39:36,360 in PESA at the end of the year. And it's not Ezekiel's song that 672 00:39:36,440 --> 00:39:37,640 was playing on the radio, was it? 673 00:39:38,440 --> 00:39:41,520 It's ridiculous. I think we just need to have 674 00:39:41,520 --> 00:39:43,040 Amanda. Yeah, there needs, there needs 675 00:39:43,040 --> 00:39:45,640 to be a change and there needs to be a real effort by the 676 00:39:45,640 --> 00:39:47,680 artists to to try and figure it out. 677 00:39:48,080 --> 00:39:52,400 And when you say Mandamano, it's also like in the mentality of 678 00:39:52,400 --> 00:39:54,840 the artists, like you can't just sit around and say, oh, well, 679 00:39:54,840 --> 00:39:57,440 like this is it, right? This is this is sort of what 680 00:39:57,440 --> 00:40:01,360 we've been dealing with. But then to figure out how to 681 00:40:01,560 --> 00:40:04,000 push for that. So hopefully we do hopefully, 682 00:40:04,240 --> 00:40:07,760 hopefully at some point, it might take a little bit more 683 00:40:07,760 --> 00:40:12,560 now, but then hopefully we get to the point where artists 684 00:40:12,560 --> 00:40:18,040 actually feel the need to care about this stuff past just the 685 00:40:18,040 --> 00:40:20,200 conversations, because there's a lot of conversations about it, 686 00:40:20,200 --> 00:40:23,040 but just past the. I think once people, once people 687 00:40:23,040 --> 00:40:26,080 see how much money these guys collect because they collect a 688 00:40:26,080 --> 00:40:29,480 lot of money, then it will become real. 689 00:40:29,760 --> 00:40:33,440 If they see how much people, how much they collect, and you're 690 00:40:33,440 --> 00:40:37,960 able to track it and you see how much of that is yours, Yeah, Now 691 00:40:37,960 --> 00:40:40,120 it gets serious. Now people wake up in the 692 00:40:40,120 --> 00:40:43,520 morning at 5:00 AM to go camp outside of offices. 693 00:40:46,560 --> 00:40:47,800 Yeah. Shout out. 694 00:40:47,800 --> 00:40:49,480 No, no, no. Shout out to them. 695 00:40:49,960 --> 00:40:52,080 No. No, we're not shouting them out. 696 00:40:53,040 --> 00:40:54,840 Is there something opposite of a shout out? 697 00:40:56,080 --> 00:40:57,480 That's what they're giving the CMOS man. 698 00:40:58,040 --> 00:41:01,760 Calling out, I, I think a call out is like the opposite of a 699 00:41:01,760 --> 00:41:05,520 shout out. So we're calling out all CMOS, 700 00:41:05,600 --> 00:41:11,880 Kobo being number one shout out. So I wanted to no, no, I wanted 701 00:41:11,880 --> 00:41:14,320 to talk about Doondo just slightly. 702 00:41:15,440 --> 00:41:21,400 So Doondo put out like a press release saying that they're 703 00:41:21,400 --> 00:41:24,520 launching A strategic review that could lead to change in 704 00:41:24,520 --> 00:41:28,600 ownership, merger, strategic investor or other consolidation. 705 00:41:28,920 --> 00:41:33,840 And I read the article in depth and I came out more confused 706 00:41:33,840 --> 00:41:36,840 than when I started reading the article because I didn't really 707 00:41:36,840 --> 00:41:39,920 understand. So for me, it just looks like 708 00:41:39,920 --> 00:41:45,560 this is, yeah, what's the why? And I think the why is I think 709 00:41:45,560 --> 00:41:49,920 1:00, it's an advertisement for because it, I think they're 710 00:41:49,920 --> 00:41:52,920 trying to like, yeah, yeah, yeah. 711 00:41:53,160 --> 00:41:55,360 Because I think they're looking for new investors. 712 00:41:56,080 --> 00:42:00,080 They always never lack the chance to kind of mention how 713 00:42:00,080 --> 00:42:04,560 much revenue they're making and also their increased subscriber 714 00:42:04,560 --> 00:42:07,880 growth and monthly average users and stuff like that. 715 00:42:10,120 --> 00:42:15,240 Second thing was they called out our Telcom services. 716 00:42:16,080 --> 00:42:19,960 They kind of mentioned that they've had a slight dip in 717 00:42:19,960 --> 00:42:25,880 their revenue estimations because they are relying or 718 00:42:25,880 --> 00:42:35,360 7075% of Mudundo's revenue comes from the Telcom institutions. 719 00:42:35,640 --> 00:42:39,080 I think we know which ones there are, wink wink. 720 00:42:39,400 --> 00:42:46,880 And it's and I think it's, it's based off of the fact that most 721 00:42:46,880 --> 00:42:54,240 Kenyans don't use credit cards, debit cards and don't use that 722 00:42:54,240 --> 00:42:58,520 like so we don't pay for subscriptions as much as like 723 00:42:58,520 --> 00:43:01,440 the West does. So they kind of figured out this 724 00:43:01,440 --> 00:43:04,800 new model and they're like even that new model that we figured 725 00:43:04,800 --> 00:43:08,600 out, it's not paying so much. So I found out a bit worrying 726 00:43:09,200 --> 00:43:13,680 and I mean we talked about the whole IFPI report recently and 727 00:43:13,680 --> 00:43:19,360 how shameful it is for Africa to only be generating in quotes 728 00:43:19,360 --> 00:43:27,000 $100 million while the rest of the world generates 26 or $29 729 00:43:27,000 --> 00:43:33,680 billion, right. So now some if streaming or 730 00:43:33,680 --> 00:43:37,320 people are not purchasing subscriptions and then even the 731 00:43:37,320 --> 00:43:39,880 only way that we really interface with these things 732 00:43:40,280 --> 00:43:47,360 using telecom services wink, wink is not working. 733 00:43:47,800 --> 00:43:52,840 Then what is how how do we get people to pay for music in our 734 00:43:52,840 --> 00:43:54,760 country? So that was the second thing 735 00:43:54,760 --> 00:43:58,400 that stood out to me, like it was those two things, one, 736 00:43:58,400 --> 00:44:01,680 that's trying to sell this company and two, we might have a 737 00:44:01,680 --> 00:44:04,960 huge problem if ever telecom services are not paying. 738 00:44:05,080 --> 00:44:11,120 Yeah, Dundo is Dundo is heavily reliant on telecom services and 739 00:44:11,120 --> 00:44:13,960 the rest of the streaming world is sort of moving away from 740 00:44:13,960 --> 00:44:16,920 that. Like it's still a struggle 741 00:44:16,920 --> 00:44:19,280 paying, I think it's slightly better, but then paying for 742 00:44:19,280 --> 00:44:25,040 Spotify and like Netflix with M Pesa, like that's still really 743 00:44:25,120 --> 00:44:27,800 it's it's not as straightforward and sometimes it doesn't work. 744 00:44:28,000 --> 00:44:30,320 Yeah. And so I feel like sometimes I 745 00:44:30,320 --> 00:44:34,160 feel like I'm doing those the way they're operating just 746 00:44:34,160 --> 00:44:38,880 doesn't just doesn't work well with the streaming, with the way 747 00:44:38,880 --> 00:44:40,760 the world is going in terms of consumption. 748 00:44:40,880 --> 00:44:43,480 And that might be an issue for them where they might have to 749 00:44:43,480 --> 00:44:47,480 like I, I know they started what in 20, was it 13? 750 00:44:47,480 --> 00:44:52,560 I think maybe that that model that they have held on, that 751 00:44:52,560 --> 00:44:57,200 they build identity around that might need to shift and maybe 752 00:44:57,200 --> 00:45:00,800 that's partly what is in their mind with this whole 753 00:45:00,800 --> 00:45:03,360 restructuring. Of course, that's a speculation, 754 00:45:03,360 --> 00:45:08,080 but I don't know. It's it's it's interesting. 755 00:45:08,080 --> 00:45:10,640 It'll be interesting to see how they move on again, just because 756 00:45:10,640 --> 00:45:13,600 of their reliance on the telcos and if that's still going to 757 00:45:13,600 --> 00:45:15,600 continue. But yeah, this does look like a 758 00:45:16,960 --> 00:45:21,120 it looks like the the the pointing fingers out in the 759 00:45:21,120 --> 00:45:27,280 open, like the warning the telcos like, hey, you'll get 760 00:45:27,280 --> 00:45:31,960 yourself straight. Some What do Kenyans spend money 761 00:45:31,960 --> 00:45:36,000 on? So oh man, I was yo, I was about 762 00:45:36,000 --> 00:45:38,640 to be. Let me relax because this is how 763 00:45:38,640 --> 00:45:40,920 you get cancelled in society. What? 764 00:45:41,320 --> 00:45:43,640 Why? I was about to set you up. 765 00:45:43,640 --> 00:45:45,800 I was about. To just jump, jump out of the 766 00:45:45,800 --> 00:45:47,680 window and just say something crazy. 767 00:45:47,880 --> 00:45:52,320 What do people family? Food. 768 00:45:52,520 --> 00:45:53,480 Family. OK. 769 00:45:53,480 --> 00:45:54,640 Food. Food. 770 00:45:55,080 --> 00:45:55,960 Yeah. Food. 771 00:45:57,520 --> 00:45:59,200 What? OK, But when we're talking about 772 00:45:59,640 --> 00:46:03,040 recreation and what do Kenyans spend money on? 773 00:46:04,520 --> 00:46:05,680 Oh, that's an interesting question. 774 00:46:05,680 --> 00:46:09,760 Because the reason I ask is because like how do we con? 775 00:46:09,760 --> 00:46:15,920 How how would you convince a like Kenyans and mass to 776 00:46:15,920 --> 00:46:19,160 purchase music? Or is it even possible? 777 00:46:20,240 --> 00:46:25,720 That's something that is I think that's that's another one 778 00:46:25,760 --> 00:46:30,560 another thing where my cultural answer comes if, if, if we make 779 00:46:30,560 --> 00:46:36,520 culture important, consuming of our own culture important, then 780 00:46:36,560 --> 00:46:39,680 we might start valuing consuming culture as a whole. 781 00:46:40,120 --> 00:46:42,680 I mean, yeah, consuming culture as a whole in whatever, whatever 782 00:46:42,680 --> 00:46:44,760 form it's presented to us. And music is 1. 783 00:46:45,120 --> 00:46:50,560 So, but other than that, like just to make, I just, I feel 784 00:46:50,560 --> 00:46:56,240 like we're not primed to make music subscriptions and all that 785 00:46:56,240 --> 00:47:01,560 other stuff like the common, common way of consuming this 786 00:47:01,560 --> 00:47:02,320 stuff. I don't know. 787 00:47:02,320 --> 00:47:04,680 It's just, I get why you're asking. 788 00:47:04,760 --> 00:47:06,840 I just, I don't have like the answer for that. 789 00:47:06,840 --> 00:47:09,680 I'm not sure. Man, because I could have. 790 00:47:09,720 --> 00:47:12,800 There's so many. What do I think? 791 00:47:12,800 --> 00:47:18,200 Yeah, Imagine a world where all the matatus, right? 792 00:47:18,400 --> 00:47:22,840 Because every, every Kenyan will spend money on transport, right? 793 00:47:22,960 --> 00:47:27,960 Yeah. So imagine a world where you had 794 00:47:28,280 --> 00:47:33,560 Spotify sponsored matatus, Apple Music sponsor sponsored matatus 795 00:47:34,240 --> 00:47:37,000 and all the all this about the above. 796 00:47:37,320 --> 00:47:41,560 And then now you had like matatus that only played abenton 797 00:47:41,560 --> 00:47:44,400 or matatus that only played trap, or matatus that only 798 00:47:44,400 --> 00:47:46,200 played drill and this and that and the that. 799 00:47:46,200 --> 00:47:48,760 But that only was a percentage of the community, right? 800 00:47:49,920 --> 00:47:53,400 Yes, exactly, but then a percentage of the money that 801 00:47:53,720 --> 00:47:58,520 comes from the. Then if you had a way to monitor 802 00:47:58,800 --> 00:48:05,640 how much music is played, like in a day, for example, in a 803 00:48:05,640 --> 00:48:07,880 matatu that only plays drill music, right? 804 00:48:08,040 --> 00:48:10,920 Let's say there's a matatu that primarily plays like, just like 805 00:48:10,920 --> 00:48:14,200 Kenyan drill can have Brooklyn boys and all that stuff, right? 806 00:48:14,400 --> 00:48:18,720 And then a percentage of the fair goes to remunerating like 807 00:48:18,720 --> 00:48:22,160 the artists through the streaming platforms. 808 00:48:23,040 --> 00:48:25,520 That's what I'm like. Because how else are you going 809 00:48:25,520 --> 00:48:30,240 to make Kenyans pay for music in a way that wouldn't be too like 810 00:48:30,560 --> 00:48:33,680 intrusive? Yeah, yeah, yeah, yeah, yeah. 811 00:48:34,280 --> 00:48:37,920 And that's such a far fetched idea that would never happen. 812 00:48:37,920 --> 00:48:40,640 I'm just trying to think about like how. 813 00:48:40,960 --> 00:48:43,040 Even in stores, you know how like when you're walking to like 814 00:48:43,040 --> 00:48:50,000 a like a supermarket and they're playing like EDM, like it starts 815 00:48:50,040 --> 00:48:52,160 making, making, probably making it. 816 00:48:52,720 --> 00:48:56,680 All of this only works if we're able to properly and to go back 817 00:48:56,680 --> 00:48:59,920 to our whole CMO commercial, if you're able to properly collect 818 00:48:59,920 --> 00:49:02,840 revenue for the songs. If not the even the whole matatu 819 00:49:02,840 --> 00:49:04,480 thing does doesn't it falls apart. 820 00:49:04,680 --> 00:49:08,360 But then like if you go to a mall or whatever you wherever 821 00:49:08,360 --> 00:49:10,480 you go and they're paying, they're playing music outside, 822 00:49:10,480 --> 00:49:11,800 right? And you make it mandatory that 823 00:49:11,800 --> 00:49:15,720 the specific amount of of music has to be local, has to be 824 00:49:15,720 --> 00:49:17,640 Kenyan, you know, whatever genre it is. 825 00:49:18,040 --> 00:49:23,040 And then and now that's, that's an easier way for us to consume 826 00:49:23,160 --> 00:49:24,440 and then figure out a way. Yeah. 827 00:49:24,440 --> 00:49:27,640 But the question is not just figuring out a way how how that 828 00:49:27,640 --> 00:49:30,320 works with the artist and the consumer and how the consumer 829 00:49:30,600 --> 00:49:35,640 ends up paying for that by just being in the space without 830 00:49:35,640 --> 00:49:37,920 having to introduce like really weird things like taxes and 831 00:49:37,920 --> 00:49:41,080 whatnot, which is we don't need any more of those, right? 832 00:49:41,080 --> 00:49:45,520 With bro, I'm telling the person who figures out how to harness 833 00:49:45,600 --> 00:49:49,920 this is going to be so rich because bro, it's just like this 834 00:49:49,920 --> 00:49:52,520 should make it. Free like like like Bitcoin 835 00:49:53,080 --> 00:49:55,240 don't. OK, so how do you monetize? 836 00:49:55,280 --> 00:50:01,080 How do you how do you monetize free attention? 837 00:50:01,080 --> 00:50:07,120 Like, because listen, if some if, if, if the biggest music was 838 00:50:07,120 --> 00:50:11,640 put on YouTube, right? Or let's say was put on YouTube 839 00:50:11,640 --> 00:50:14,320 for Kenyans, right? Let's say Travis Scott released 840 00:50:14,320 --> 00:50:19,480 a song and it was on YouTube and we just monitor how many Kenyans 841 00:50:19,480 --> 00:50:22,880 would listen to that, like a lot of Kenyans would because it's 842 00:50:22,880 --> 00:50:25,080 free, right? But if it's on the streaming 843 00:50:25,080 --> 00:50:27,560 subscriptions, that number is very limited. 844 00:50:27,760 --> 00:50:33,120 So like, it's not like we don't consume things, we consume 845 00:50:33,120 --> 00:50:35,320 things and we consume things a lot. 846 00:50:35,520 --> 00:50:40,120 Like Kenyans consume a lot of media, but usually we like to 847 00:50:40,120 --> 00:50:44,080 consume a lot of media on free platforms or we'll figure out 848 00:50:44,080 --> 00:50:48,120 two ways to pirate. So how do we? 849 00:50:48,880 --> 00:50:52,640 And and that's not a problem because even like we saw, that's 850 00:50:52,640 --> 00:50:58,880 how Spotify was incepted by them pirating a lot of music using 851 00:50:58,880 --> 00:51:02,040 Pirate Bay in well as it's Sweden or wherever. 852 00:51:02,320 --> 00:51:08,080 So how do we shift that narrative or how do we monetize 853 00:51:08,120 --> 00:51:11,440 free? How do we monetize attention? 854 00:51:11,440 --> 00:51:13,840 That's a very, that's a very, very important question. 855 00:51:14,320 --> 00:51:18,000 Because that's because, because because I'm genuinely speaking, 856 00:51:18,240 --> 00:51:23,000 I don't see a future even in the next 10 years where you can 857 00:51:23,000 --> 00:51:29,360 convince me that the average Kenyan will want to spend $10 a 858 00:51:29,360 --> 00:51:32,800 month to pay for music. I mean, I feel like if the 859 00:51:32,880 --> 00:51:35,640 economy changes. Yes, I don't see that. 860 00:51:35,640 --> 00:51:37,120 No. But if the economy changes, I 861 00:51:37,160 --> 00:51:40,400 feel like it would, it would open up more people to do that, 862 00:51:40,400 --> 00:51:43,920 I think, and it will shift the the yes, the percentage is 863 00:51:44,120 --> 00:51:48,480 upward. But some realistically speaking, 864 00:51:49,200 --> 00:51:54,440 do you see these projections? We can't just go off projection 865 00:51:54,560 --> 00:51:58,360 because obviously, yes, if, if, if our country was all of a 866 00:51:58,360 --> 00:52:05,680 sudden like just like we were in an economically splendid place, 867 00:52:05,880 --> 00:52:09,600 like for sure, like people will have more disposable income to 868 00:52:09,600 --> 00:52:13,000 spend more things than just like survival. 869 00:52:13,280 --> 00:52:15,400 But I'm talking about being realistic. 870 00:52:15,600 --> 00:52:19,040 I don't see it happening even in the next 15 years where the 871 00:52:19,120 --> 00:52:24,480 average keyword average Kenyan is comfortable spending $10 a 872 00:52:24,480 --> 00:52:29,240 month or you know, on subscriptions for music, you 873 00:52:29,240 --> 00:52:31,960 know what I mean? Like I just don't see it. 874 00:52:32,400 --> 00:52:36,280 So we need a solution to that. We need a solution to that 875 00:52:36,280 --> 00:52:40,080 because the more we, the longer we don't have a solution, the 876 00:52:40,080 --> 00:52:45,960 less people will invest into our, our sector and then the 877 00:52:45,960 --> 00:52:50,760 less money will be able to generate as a result. 878 00:52:51,120 --> 00:52:54,280 And that just means that across the board that the artists 879 00:52:54,280 --> 00:52:57,440 aren't going to like benefit or become like mega stars. 880 00:52:57,720 --> 00:53:02,640 Or we might have situations like you posed earlier of artists 881 00:53:02,640 --> 00:53:08,560 seeing their potential as being better elsewhere and then moving 882 00:53:08,960 --> 00:53:13,560 and trying to like, make it in America or the UK, for example, 883 00:53:13,560 --> 00:53:16,720 You know, which is what all these guys kind of whisked. 884 00:53:16,720 --> 00:53:21,520 They're basically based elsewhere, bro. 885 00:53:21,520 --> 00:53:24,760 We need to figure it out man. We do. 886 00:53:25,400 --> 00:53:29,520 I'm sure there's some brilliant minds that could get, get on on 887 00:53:29,520 --> 00:53:35,920 this and, and use the systems that we have the, the, the, you 888 00:53:35,920 --> 00:53:38,400 know, like, like we said, telecommunication is a really 889 00:53:38,400 --> 00:53:41,000 big part of people's lives, especially in terms of commerce 890 00:53:41,000 --> 00:53:42,560 with like M PESA and things like that. 891 00:53:42,560 --> 00:53:47,040 So using just the systems that we have in place already to try 892 00:53:47,040 --> 00:53:54,400 and figure out how to make it work for art and artists, that's 893 00:53:54,400 --> 00:53:56,520 important. Clearly it's not working with M 894 00:53:56,520 --> 00:53:59,240 pesa as we've seen with Mulundo so. 895 00:53:59,960 --> 00:54:04,720 Yeah, yeah. I don't know, I don't know this 896 00:54:04,720 --> 00:54:08,560 is the problem and whoever I may say, whoever finds this solution 897 00:54:08,560 --> 00:54:12,480 and finds it in kind for all the other African countries, 898 00:54:12,960 --> 00:54:16,520 billionaire might even be going into the non trillions. 899 00:54:16,640 --> 00:54:19,400 That's that's exaggeration, but you will make a lot of money, 900 00:54:19,720 --> 00:54:24,280 trust me. Anyway bro, until the labels 901 00:54:24,280 --> 00:54:28,560 come and buy you out and then back to square 1, is there 902 00:54:28,560 --> 00:54:30,080 something else? Back to square what? 903 00:54:30,440 --> 00:54:32,360 Get into music. I don't think there's anything. 904 00:54:32,840 --> 00:54:35,280 Yells yells. Get into new music. 905 00:54:35,560 --> 00:54:40,480 New music. I have a little bit of a of a 906 00:54:41,600 --> 00:54:45,240 short. I don't call it a rant because I 907 00:54:45,240 --> 00:54:48,040 don't sound I don't want to sound like I'm I'm hitting on 908 00:54:48,040 --> 00:54:53,520 this gentleman. But the OG, the OG dropped the 909 00:54:53,520 --> 00:54:58,280 book of Jones Volume. Is it volume 1st chapter? 910 00:54:58,280 --> 00:55:02,040 I was going to say volume one first chapter #1 I had 911 00:55:02,080 --> 00:55:04,960 absolutely no idea that Calligraph was dropping an 912 00:55:04,960 --> 00:55:08,080 album. And I usually would excuse that. 913 00:55:08,160 --> 00:55:11,160 That's true. I usually would excuse that. 914 00:55:11,480 --> 00:55:16,480 But it seems like that's been like a thing for him where like 915 00:55:16,480 --> 00:55:21,080 a week before or less than a week before you see a billboard 916 00:55:21,520 --> 00:55:23,400 with his picture on. It's talking about his dropping 917 00:55:23,400 --> 00:55:25,760 an album. I feel like he just need. 918 00:55:26,920 --> 00:55:33,800 I feel like he needs. This is going to sound bad. 919 00:55:34,000 --> 00:55:37,720 I totally don't mean it in a bad way, but you're not too big of 920 00:55:37,720 --> 00:55:43,000 an artist to do a roll out like and prepare your fans for. 921 00:55:43,000 --> 00:55:47,800 What you have, you don't think you don't think Carly Cartel 5 922 00:55:47,800 --> 00:55:51,880 was part of his roll out? Kyle Katel in that. 923 00:55:51,880 --> 00:55:55,920 Way now that we look at things. It OK, now that I look at it, 924 00:55:55,920 --> 00:56:00,440 yes, it was part of his rollout, but there's also an art in in 925 00:56:00,440 --> 00:56:03,480 the rollout, right? So Kyle Katel was cool, but Kyle 926 00:56:03,480 --> 00:56:06,480 Katel is sort of has sort of has a life on its own. 927 00:56:06,960 --> 00:56:10,120 It can exist outside of his project and no one would would, 928 00:56:10,120 --> 00:56:12,400 would would think twice about it, right. 929 00:56:12,400 --> 00:56:13,880 Of course, he included in his project. 930 00:56:14,200 --> 00:56:17,240 It's an 11 minute song that I think the average number of 931 00:56:17,240 --> 00:56:21,160 songs is around like 3 minutes, 53 minutes, 3 minutes, 4 932 00:56:21,160 --> 00:56:24,280 minutes, right. So it definitely stands out 933 00:56:24,280 --> 00:56:29,320 within the project and it does not completely communicate what 934 00:56:29,400 --> 00:56:32,560 the book of Jones first chapter is about, right. 935 00:56:32,560 --> 00:56:36,440 So I just I in just my opinion, I feel like maybe he could do 936 00:56:36,440 --> 00:56:39,360 more in terms of just doing a release. 937 00:56:39,520 --> 00:56:42,640 He's one of the artists, like a lot of younger, the newer 938 00:56:42,640 --> 00:56:46,360 rappers look up to right. And maybe there could be a 939 00:56:46,360 --> 00:56:49,600 better way to communicate his projects and just like, like 940 00:56:52,000 --> 00:56:54,160 prepare your fines, man. Like it's you need to prepare 941 00:56:54,160 --> 00:56:55,560 your fines for what you have coming. 942 00:56:56,480 --> 00:56:57,800 But apart from that, yeah man, so. 943 00:56:57,840 --> 00:57:02,040 OK, I'm going to say I'm going to say the first time he 944 00:57:02,160 --> 00:57:08,560 publicly mentioned on at least on Instagram was on the 10th of 945 00:57:08,560 --> 00:57:11,640 March where he was like big announcement loading. 946 00:57:11,640 --> 00:57:15,040 Keep streaming Cardi Cartel 5 Yeah, so that's the 10th of 947 00:57:15,040 --> 00:57:18,200 March. When did this project come out? 948 00:57:18,800 --> 00:57:21,400 So I don't know what. So guys, I'm going to just 949 00:57:21,560 --> 00:57:25,400 preface this by I'm I'm not the biggest Calligraph fan out 950 00:57:25,400 --> 00:57:26,880 there. So, well, you didn't just say it 951 00:57:26,960 --> 00:57:31,400 is. Follow his career that much, so 952 00:57:31,400 --> 00:57:34,480 I don't know how much he put he did in terms of posting about 953 00:57:34,480 --> 00:57:36,160 like something coming or whatever. 954 00:57:36,280 --> 00:57:38,520 No, but even though, though, like you know, like when when 955 00:57:38,520 --> 00:57:41,200 there's an album roll out, somehow it gets to you like you 956 00:57:41,200 --> 00:57:44,120 can, you know that there's a project releasing somehow, like 957 00:57:44,480 --> 00:57:48,280 it's it's, it's engineered, it's crafted in a way that it carries 958 00:57:48,280 --> 00:57:50,400 in conversation, even conversations too. 959 00:57:50,560 --> 00:57:53,280 And that's the aim of it, right, In terms of the singles you put 960 00:57:53,280 --> 00:57:56,520 out and the visuals and whatever you do is to carry it further 961 00:57:56,520 --> 00:58:00,920 than your usual fans. Would you the line of your usual 962 00:58:00,920 --> 00:58:03,800 fans, like further than that, that line and you just don't 963 00:58:03,800 --> 00:58:05,400 hear anything. It's almost, it's almost like a 964 00:58:05,400 --> 00:58:08,880 surprise drop every single time. And that's something that we 965 00:58:08,880 --> 00:58:13,320 need to do better, I think. And also the art of picking a 966 00:58:13,320 --> 00:58:17,880 single I think is something that we also should focus on and just 967 00:58:17,880 --> 00:58:21,480 being more intentional about the type of singles that we pick for 968 00:58:21,480 --> 00:58:26,120 projects and things like that. But yeah, that's my that's just 969 00:58:26,120 --> 00:58:28,920 my little rant on that because a lot of people are checking for 970 00:58:28,920 --> 00:58:32,520 calligraphs, music, obviously. It's just that sometimes I feel 971 00:58:32,520 --> 00:58:34,480 like maybe he could present it a little better. 972 00:58:34,920 --> 00:58:36,240 But apart from that, how? Did you? 973 00:58:36,400 --> 00:58:41,600 How did you find the music? Yeah, 10 songs, a couple of, you 974 00:58:41,600 --> 00:58:46,920 know, big names on there. He had, of course, he did the 975 00:58:46,920 --> 00:58:50,800 the the colleague Ali Cartel, which had a bunch of people on 976 00:58:50,800 --> 00:58:52,400 it. He had files from Nigeria on 977 00:58:52,400 --> 00:58:55,120 their Mudica. Dex is on there, is on there. 978 00:58:57,080 --> 00:59:00,600 Timmy, Timmy Blanco is on there as well, a couple of other 979 00:59:00,600 --> 00:59:06,200 people with productions from Vince, DJ Prod Luigi is on there 980 00:59:06,200 --> 00:59:07,680 a couple of times and a few other people. 981 00:59:07,680 --> 00:59:10,640 So yeah, that's cool. In terms of the projects, I 982 00:59:10,640 --> 00:59:15,200 don't know, didn't really he's a big enough. 983 00:59:15,240 --> 00:59:17,360 I didn't. Think all your ear has No. 984 00:59:18,640 --> 00:59:21,680 First time, no. He's a big enough artist that I 985 00:59:21,680 --> 00:59:24,120 just expect more from him and I don't want that sound harsh. 986 00:59:24,720 --> 00:59:28,920 I just think he can if he locks in properly like I feel like he 987 00:59:28,920 --> 00:59:31,400 can, I feel like the quality could go up. 988 00:59:31,600 --> 00:59:34,160 There's a thing that he they keep doing with the mixing that 989 00:59:34,520 --> 00:59:36,800 I was telling you that just frustrates me in terms of like 990 00:59:37,240 --> 00:59:39,640 and he's done it not just here, but he's done it in previous 991 00:59:39,640 --> 00:59:42,720 songs where his reverb almost sounds very mono. 992 00:59:42,760 --> 00:59:46,360 It's it just, it's like a signature sound for him at this 993 00:59:46,360 --> 00:59:47,640 point, right? Because he's done it a lot. 994 00:59:47,640 --> 00:59:52,600 But then it just, it's hard to gel his vocal with the beat sort 995 00:59:52,600 --> 00:59:59,560 of with that kind of with that style of mixing, you know. 996 01:00:00,280 --> 01:00:02,240 So that's, that's, that's something that kind of threw me 997 01:00:02,240 --> 01:00:03,360 off. It makes it difficult to listen 998 01:00:03,360 --> 01:00:06,280 to when there's just like there's a presence of River just 999 01:00:06,280 --> 01:00:08,560 behind him. You know River was supposed to 1000 01:00:08,560 --> 01:00:10,480 be almost inconspicuous if it's not creative. 1001 01:00:11,480 --> 01:00:14,880 And just createspace for. Rather than they, they just put 1002 01:00:14,880 --> 01:00:18,080 them. So guys, so this is production 1003 01:00:18,080 --> 01:00:21,200 one-on-one. So sometimes so not production, 1004 01:00:21,200 --> 01:00:24,680 but mixing engineering. So what people will do, right? 1005 01:00:25,040 --> 01:00:27,960 So just to try and break it down. 1006 01:00:28,120 --> 01:00:33,160 If so, reverb is like I think in layman's term would be like the 1007 01:00:33,440 --> 01:00:35,000 echo. Is it echo? 1008 01:00:35,360 --> 01:00:37,680 Yes, it's an echo. It is echo. 1009 01:00:37,720 --> 01:00:41,320 That's not like a long echo that will sound like a delay, but 1010 01:00:41,320 --> 01:00:44,920 it's just like the the echo that you hear that makes your voice 1011 01:00:44,920 --> 01:00:47,160 sound kind of like. Like you're in a room, like, you 1012 01:00:47,160 --> 01:00:49,640 know when you enter empty room, like walk into a bathroom, you 1013 01:00:49,640 --> 01:00:52,280 know you're in a bathroom just because of how your voice sounds 1014 01:00:52,280 --> 01:00:53,000 and changes. Yeah. 1015 01:00:53,640 --> 01:00:57,160 Explaining things is actually not as easy as you think. 1016 01:00:57,160 --> 01:00:59,600 Yeah, for us, because it's something that we're. 1017 01:00:59,800 --> 01:01:02,360 Used to with the technicality. Yeah, it's something we're very 1018 01:01:02,400 --> 01:01:04,720 used to that it's like, all right, how do I. 1019 01:01:04,720 --> 01:01:06,200 So basically. Yeah. 1020 01:01:06,400 --> 01:01:10,920 What Sam is saying is they so instead of So what they're doing 1021 01:01:10,920 --> 01:01:16,560 with calligraphs vocal is they are just putting the reverb like 1022 01:01:16,560 --> 01:01:21,240 which is viewed as an effect. They're just putting it on his 1023 01:01:21,240 --> 01:01:29,120 entire vocal, which drowns out like his sound in some way and 1024 01:01:29,120 --> 01:01:31,880 also doesn't blend well. It doesn't. 1025 01:01:31,920 --> 01:01:35,120 Blend well and that's the issue. Because reverb is what most 1026 01:01:35,120 --> 01:01:40,240 people do is they'll add reverb so they'll have calligraphs, 1027 01:01:40,240 --> 01:01:43,040 vocal as a separate. So what you're supposed to do 1028 01:01:43,040 --> 01:01:46,960 when you're mixing vocals, you have somebody's vocals kind of 1029 01:01:46,960 --> 01:01:51,600 dry as a separate thing, and then you add the effect as a 1030 01:01:51,600 --> 01:01:54,760 separate thing. And then you blend them 1031 01:01:55,280 --> 01:01:58,720 separately so that now they merge in the middle. 1032 01:01:58,880 --> 01:02:03,320 And then now you kind of determine how much you want it 1033 01:02:03,320 --> 01:02:08,840 to sound more like the dry version and have some of the wet 1034 01:02:08,840 --> 01:02:13,240 elements or like the what you'd call like the affected elements 1035 01:02:13,240 --> 01:02:17,560 such as the river, instead of just taking the dry version and 1036 01:02:17,560 --> 01:02:21,320 completely plunging it in water. And then like hoping for the 1037 01:02:21,320 --> 01:02:25,240 best, you know what I mean? Instead, you, yeah, instead you 1038 01:02:25,240 --> 01:02:29,000 kind of want the, you'll want the effect to be like an 1039 01:02:29,000 --> 01:02:31,880 addition. And then now in your ears, it 1040 01:02:31,880 --> 01:02:34,120 sounds like it's blended, but actually it's. 1041 01:02:34,120 --> 01:02:34,960 Separate. Yeah, yeah. 1042 01:02:35,280 --> 01:02:36,760 Yeah, yeah, the vocal is just so. 1043 01:02:36,880 --> 01:02:38,800 So that's what we're trying to describe. 1044 01:02:39,000 --> 01:02:42,400 Yeah, but sorry, hold on before you continue. 1045 01:02:42,600 --> 01:02:45,920 And just shortly, I think, and that's has been part of my 1046 01:02:45,920 --> 01:02:51,240 critique is, is I really do wish we create a culture of just 1047 01:02:51,240 --> 01:02:53,760 having now I don't know who makes this project and 1048 01:02:53,760 --> 01:02:54,880 everything. So I'm not really talking about 1049 01:02:54,880 --> 01:02:57,400 this, but just in general is just having people, especially 1050 01:02:57,400 --> 01:03:03,120 your projects, your albums, having them mixed by not a part 1051 01:03:03,120 --> 01:03:06,240 time engineer, you know, but like, but someone who knows 1052 01:03:06,720 --> 01:03:10,360 about sonics and just how to make things blend and what and 1053 01:03:10,360 --> 01:03:15,800 the culture and the sound of of of the region, just how to make 1054 01:03:15,800 --> 01:03:18,440 that work Well. I think a lot of the projects we 1055 01:03:18,440 --> 01:03:23,960 have might sound, they probably will sound much better if 1056 01:03:23,960 --> 01:03:27,400 they're engineered a lot better if we step away from the the 1057 01:03:27,400 --> 01:03:29,640 person who recorded it is the one who's going to engineer it. 1058 01:03:29,640 --> 01:03:31,960 That's true, you know. That's true. 1059 01:03:32,680 --> 01:03:34,080 That's true. But yeah, man, shout out to 1060 01:03:34,520 --> 01:03:36,320 paragraph man. Congratulations on the release. 1061 01:03:37,440 --> 01:03:42,320 That's what we've said hard way. I'm not going to lie. 1062 01:03:42,640 --> 01:03:48,000 Hey, listen, I listen to six songs out of 10 and I can't say 1063 01:03:48,000 --> 01:03:52,960 I heard anything that inspired like, I don't know, maybe I'm 1064 01:03:53,160 --> 01:03:55,800 because maybe I'm the worst person to ask because I'm not a 1065 01:03:55,800 --> 01:03:59,840 big calligraph fan. I don't know, I just his music 1066 01:03:59,840 --> 01:04:03,560 doesn't it doesn't move me. So maybe I'm already starting 1067 01:04:03,560 --> 01:04:04,080 from a? Point. 1068 01:04:04,080 --> 01:04:05,680 He's probably not your demographic. 1069 01:04:05,720 --> 01:04:07,560 Yeah, it's probably not your demographic. 1070 01:04:07,560 --> 01:04:11,040 But it's just, it's just not for me. 1071 01:04:11,880 --> 01:04:15,080 I'm sorry, but like I listen. But I don't take any shout out 1072 01:04:15,080 --> 01:04:17,120 though. I was in the middle of shouting 1073 01:04:17,120 --> 01:04:18,880 him out and they took it. He took away his. 1074 01:04:18,880 --> 01:04:20,840 Shout out to Vince and the beat by the way. 1075 01:04:20,920 --> 01:04:24,360 Yeah, and and cut it off and everyone was involved in this 1076 01:04:24,360 --> 01:04:27,560 project. Yeah, yeah, yeah, yeah. 1077 01:04:28,080 --> 01:04:29,120 What else? What else? 1078 01:04:29,120 --> 01:04:31,200 What else? What else? 1079 01:04:31,200 --> 01:04:37,920 Ben Sol and Vigena Baru Baru VB released Kao Tamu Flanny Lovely 1080 01:04:38,320 --> 01:04:44,720 Chris Geiger and said oh enlisted in Dovuku for Mazara. 1081 01:04:44,960 --> 01:04:48,600 And I think I honestly feel like Chris Geiger and said are going 1082 01:04:48,600 --> 01:04:49,520 to come out to that project soon. 1083 01:04:49,520 --> 01:04:51,760 I think I think said oh mentioned that in one of his 1084 01:04:51,760 --> 01:04:54,480 interviews that they're working on a full length project. 1085 01:04:54,480 --> 01:04:59,440 So and they've been releasing music steadily for a while now. 1086 01:04:59,440 --> 01:05:04,720 So very much looking forward to what that's going to sound like 1087 01:05:04,720 --> 01:05:08,480 and when it's coming. Hopefully it's soon. 1088 01:05:10,000 --> 01:05:11,800 Yeah. Who else released the music? 1089 01:05:11,800 --> 01:05:16,200 Steph Capella teamed up with the GR exclamation point and hook 1090 01:05:17,240 --> 01:05:21,480 again for Head Up, which was cool. 1091 01:05:21,840 --> 01:05:23,960 And yeah, it's just some rapping. 1092 01:05:24,440 --> 01:05:25,600 I like it when Steph Capella raps. 1093 01:05:25,600 --> 01:05:28,320 I think he needs to log in into that a little bit more. 1094 01:05:28,320 --> 01:05:31,640 He sort of veered off into an Afrobeat bag. 1095 01:05:33,240 --> 01:05:34,680 But yes, it's good to have you back, Steph. 1096 01:05:34,680 --> 01:05:36,800 Good to have you back. What else? 1097 01:05:37,200 --> 01:05:38,800 Brookwood. Brookwood. 1098 01:05:39,000 --> 01:05:41,400 Brookwood and yeah, just Brookwood. 1099 01:05:41,400 --> 01:05:43,840 I think there's a bear group. They released a song called 1100 01:05:44,280 --> 01:05:48,520 Songa. What else? 1101 01:05:48,520 --> 01:05:52,800 I'm trying to see what else? And Nelson Boru did a couple of 1102 01:05:52,800 --> 01:05:58,640 drops, Janja and another one. I can't remember the name, but 1103 01:05:58,640 --> 01:06:00,600 yeah, I think those are the ones I really paid attention to. 1104 01:06:01,240 --> 01:06:11,600 OK, OK, OK, what did I listen to Joe face? 1105 01:06:11,600 --> 01:06:15,040 I foolish and Fidel raid. I don't know too much about 1106 01:06:15,040 --> 01:06:18,760 Fidel raid, but they released a song called Chill Guy. 1107 01:06:22,440 --> 01:06:24,600 You've kind of said everything I've Oh yeah. 1108 01:06:25,000 --> 01:06:27,840 EXO released a song called Breathe. 1109 01:06:28,720 --> 01:06:35,400 Shout out to EXO as always 1 * 3 It's Deco and Shakina Karen. 1110 01:06:35,800 --> 01:06:41,840 I believe Deco was one of the artists in the in the. 1111 01:06:42,280 --> 01:06:45,040 The show, the competition, The rapping competition. 1112 01:06:45,120 --> 01:06:46,400 What is it called? Yeah, yeah, yeah. 1113 01:06:46,720 --> 01:06:48,320 What was it called again? I've already. 1114 01:06:48,640 --> 01:06:51,080 I've already forgot. Oh, gorilla. 1115 01:06:51,080 --> 01:06:52,160 No gorilla. Gorilla. 1116 01:06:52,160 --> 01:06:54,400 Yeah, yeah, yeah, yeah. She was. 1117 01:06:54,400 --> 01:06:55,480 Saved us. Yeah. 1118 01:06:55,640 --> 01:06:58,440 Imagination to deco. Yeah, yeah. 1119 01:06:58,440 --> 01:07:00,600 Shout out to Deco Shakinakaran release. 1120 01:07:00,600 --> 01:07:01,880 Music too. Just because you didn't win 1121 01:07:01,880 --> 01:07:03,040 doesn't mean you shouldn't release for. 1122 01:07:03,040 --> 01:07:06,760 Sure, man. Shakinakaran looks like she's 1123 01:07:06,760 --> 01:07:10,280 been ignored by Diana Cords. I kind of saw that coming. 1124 01:07:11,440 --> 01:07:15,480 What in the beef? Yeah, the proposed some very one 1125 01:07:15,480 --> 01:07:17,680 sided beef. Yeah, it's a proposed. 1126 01:07:20,840 --> 01:07:24,480 That's such a no, I'm sorry. That's a proposed. 1127 01:07:24,480 --> 01:07:27,480 Beef is so sad. That's so sad. 1128 01:07:27,560 --> 01:07:31,240 Don't you see how sad that is? It's terrible to get ignored in 1129 01:07:31,240 --> 01:07:32,960 a beef too. Like that's the worst thing. 1130 01:07:32,960 --> 01:07:36,600 Imagine you like just gearing up your all and spending all night 1131 01:07:36,600 --> 01:07:39,600 right in the fire as this track. See that's happened to Joe 1132 01:07:39,600 --> 01:07:42,320 Burden. Joe Burden versus Drake man bro 1133 01:07:42,320 --> 01:07:44,400 came out it's. Really, Joe Burden was a lot of 1134 01:07:44,400 --> 01:07:46,640 people, if you're looking at it like I was living with everybody 1135 01:07:46,720 --> 01:07:47,960 that you know and you play to him. 1136 01:07:49,000 --> 01:07:51,960 That's so sad man. Imagine if you write, you spend 1137 01:07:51,960 --> 01:07:56,840 like 3 days writing three songs and then you just get ignored. 1138 01:07:57,120 --> 01:08:00,600 Premier would feel so bad and then you can't beef about it. 1139 01:08:00,760 --> 01:08:03,840 Because like, but you're working when you're working with your 1140 01:08:03,840 --> 01:08:06,480 song, you'd have to be working your song to that person's like 1141 01:08:06,480 --> 01:08:08,880 house front door ringing the bell, then they open like, yo, 1142 01:08:08,880 --> 01:08:09,480 you heard this? Oh. 1143 01:08:10,320 --> 01:08:12,640 Man. Yo, here's a distract I made 1144 01:08:12,640 --> 01:08:14,000 against I'm actually. Terry. 1145 01:08:14,520 --> 01:08:17,080 Oh man, sorry. Anyway, it's cool. 1146 01:08:17,680 --> 01:08:22,080 Important to to mention the very, very, very Kenyan pink 1147 01:08:22,080 --> 01:08:24,960 pant. Yes, thank you. 1148 01:08:24,960 --> 01:08:27,479 Tonight. She's Kenyan, Sam. 1149 01:08:27,479 --> 01:08:28,040 Is she? She was. 1150 01:08:28,040 --> 01:08:32,160 Releasing she I think she did a TikTok where she was she did 1151 01:08:32,160 --> 01:08:35,160 something about saying like cursing in front of like an 1152 01:08:35,240 --> 01:08:36,520 African mom or something like that. 1153 01:08:36,880 --> 01:08:38,880 I remember I saw it. So I was like, oh, wait, yeah, 1154 01:08:39,120 --> 01:08:41,680 she actually tries to identify yes, maybe maybe it's marketing. 1155 01:08:41,920 --> 01:08:43,800 Maybe it's marketing. Maybe you've beat. 1156 01:08:43,880 --> 01:08:45,319 It's. Not it's the apple. 1157 01:08:45,479 --> 01:08:48,760 It's the it's not bad. She's carried. 1158 01:08:48,800 --> 01:08:53,760 So I'm taking it a win is a win. But yeah, I think the song 1159 01:08:56,240 --> 01:08:58,200 you're Pink Panthers if you're listening to this right now 1160 01:09:00,800 --> 01:09:05,160 anyway. So there's this song I want to I 1161 01:09:05,160 --> 01:09:09,200 want to shout out that I think was the one that stood out to me 1162 01:09:10,160 --> 01:09:14,319 the most. And it's by this new kid on the 1163 01:09:14,319 --> 01:09:19,840 block is called 30 Atheni. I haven't heard too much about 1164 01:09:19,840 --> 01:09:23,520 him, but he's on the come up. He released a song with YBW 1165 01:09:23,520 --> 01:09:28,880 Smith called Bonapetite. And yeah, man, we were eating 1166 01:09:28,880 --> 01:09:31,160 good this week with that song. Banging. 1167 01:09:31,560 --> 01:09:34,160 Love the sample too bro look very simple formula. 1168 01:09:34,160 --> 01:09:37,120 The way he says, but it's the way he says. 1169 01:09:37,160 --> 01:09:39,640 Bro, look, it's so catchy. I don't know why. 1170 01:09:39,640 --> 01:09:42,040 Why is it catchy? I don't know, I don't know. 1171 01:09:42,040 --> 01:09:46,080 But yeah, it's a very good beat and I like the flow switch UPS 1172 01:09:46,080 --> 01:09:47,520 too. While he was rapping so. 1173 01:09:48,240 --> 01:09:54,560 Yeah, so anyway, when I shout out to 30, man looks like he has 1174 01:09:54,800 --> 01:09:56,920 a promising career in front of him. 1175 01:09:57,120 --> 01:10:01,560 So Sam, if you would allow me, I'd love to play the song Bon 1176 01:10:01,560 --> 01:10:04,040 Appetit. Bro. 1177 01:10:04,040 --> 01:10:07,640 Look, I don't know what bridge means. 1178 01:10:07,800 --> 01:10:10,880 Am I aging myself by saying I don't know what bridge means? 1179 01:10:11,240 --> 01:10:13,080 Maybe he'll explain to. Me in my. 1180 01:10:13,120 --> 01:10:17,120 Sense to this? Yeah, maybe I am, but anyway, 1181 01:10:17,680 --> 01:10:21,240 yeah, here's Bon Appetit by 30 and YBW Smith. 1182 01:10:23,160 --> 01:10:37,080 Bro look. Look. 1183 01:12:08,480 --> 01:12:48,560 For free. Bro look, 1184 01:13:07,240 --> 01:13:12,160 that was Bon Appetit by 30 and YBW Smith. 1185 01:13:12,480 --> 01:13:14,640 Bro look. Banger. 1186 01:13:15,400 --> 01:13:17,200 That shit was fire. That shit was fireman. 1187 01:13:18,040 --> 01:13:23,200 The sample like Sam said was was insane and the way they just 1188 01:13:23,200 --> 01:13:25,680 were interchanging on the beat anyway. 1189 01:13:25,680 --> 01:13:31,520 Bro episode 125 bro we're already 1/4 away. 1190 01:13:31,800 --> 01:13:34,200 OK, fine, I just caught myself being. 1191 01:13:34,360 --> 01:13:36,720 Sentimental for no reason? No. 1192 01:13:36,720 --> 01:13:39,080 Reason at all? It's in my blood. 1193 01:13:39,160 --> 01:13:40,600 It's in my blood. It's. 1194 01:13:40,600 --> 01:13:42,840 Sentimentalism is what you suffer from. 1195 01:13:42,840 --> 01:13:45,960 It's just. But Sam, it's in my blood. 1196 01:13:45,960 --> 01:13:47,640 Why don't you want me to be who I? 1197 01:13:47,640 --> 01:13:51,960 Am. It's just, it's just on, on, on 1198 01:13:53,000 --> 01:13:55,160 goodness. Like you can't help yourself. 1199 01:13:55,160 --> 01:13:59,120 It's who I am, it's who I am. I just realized be different 1200 01:13:59,120 --> 01:14:03,840 that we're 1/4 away to 200. 1/4 look at, look at the milestones 1201 01:14:03,840 --> 01:14:05,520 we're talking about 1/4 away to 200. 1202 01:14:05,720 --> 01:14:11,480 How is that significant now? In my mind, it is very 1203 01:14:11,480 --> 01:14:15,840 significant and I want to thank you guys for listening to the 1204 01:14:15,840 --> 01:14:18,520 podcast. As always, I like to end the 1205 01:14:18,520 --> 01:14:20,640 podcast. If you're new here with the 1206 01:14:20,640 --> 01:14:23,440 three C's and what are those that you ask? 1207 01:14:23,440 --> 01:14:27,560 Well, these are guidelines that I've kind of set for myself, but 1208 01:14:27,560 --> 01:14:32,320 I want to share with you guys as well because life is a journey 1209 01:14:32,320 --> 01:14:36,040 and I'm not perfect in these things and I hope to improve in 1210 01:14:36,040 --> 01:14:38,840 them and I hope that you guys can improve in them as well. 1211 01:14:39,040 --> 01:14:45,760 So #1 if you're an artist or in any career, you have to be 1212 01:14:45,760 --> 01:14:48,320 confident. So confidence sells. 1213 01:14:48,320 --> 01:14:51,240 That's what people pick up on. If people feel like you're 1214 01:14:51,240 --> 01:14:56,480 confidence, confident about your art, they will listen to what 1215 01:14:56,480 --> 01:14:58,960 you have to say. So always be confident. 1216 01:14:59,480 --> 01:15:03,600 Consistency is key. Like whoever came up with that 1217 01:15:03,600 --> 01:15:07,600 saying is so right because ultimately you can be semi 1218 01:15:07,600 --> 01:15:12,280 decent at what you do, but if you're consistent I think it's 1219 01:15:12,280 --> 01:15:17,080 even better than than the person who's supremely talented but 1220 01:15:17,080 --> 01:15:20,320 only puts out stuff like once in a while. 1221 01:15:20,320 --> 01:15:22,520 You know what I mean? I think the person who is 1222 01:15:22,520 --> 01:15:28,720 working hard and is consistent at their at their craft has more 1223 01:15:29,440 --> 01:15:34,000 potential in my eyes. I think they they eventually 1224 01:15:34,000 --> 01:15:37,920 breakthrough the mold more often than the very talented people 1225 01:15:37,920 --> 01:15:43,320 when it comes to the real world. And lastly, craft, always work 1226 01:15:43,320 --> 01:15:47,600 on your craft. I think every day you can 1227 01:15:47,600 --> 01:15:51,080 dedicate some time to working on your on your craft. 1228 01:15:51,080 --> 01:15:55,320 Like, you know, I understand that everybody's days are packed 1229 01:15:55,480 --> 01:15:58,840 and everyone has things that they're doing, but even 5 1230 01:15:58,840 --> 01:16:02,040 minutes, that's all I'm asking for 5 minutes of your time. 1231 01:16:02,040 --> 01:16:05,480 I sound like I am on the door trying to sell you something. 1232 01:16:05,760 --> 01:16:10,040 But listen literally like if you have 5 minutes in your day to 1233 01:16:10,040 --> 01:16:13,920 spare to learn how to do something new or learn how to do 1234 01:16:13,920 --> 01:16:20,160 something that progresses your chosen career path, then you 1235 01:16:20,160 --> 01:16:23,520 could spend those 5 minutes to doing that. 1236 01:16:23,520 --> 01:16:29,480 And those 5 minutes will add up at the end of the year, for 1237 01:16:29,480 --> 01:16:32,360 example. So those are the three season. 1238 01:16:32,360 --> 01:16:38,200 I hope they help you man. Some some some help. 1239 01:16:39,320 --> 01:16:43,440 You, yeah. That was another episode. 1240 01:16:45,720 --> 01:16:50,400 Yes, yes, it was, I was just going to ask, I was going to say 1241 01:16:50,600 --> 01:16:53,160 there's something that you had brought up earlier. 1242 01:16:53,880 --> 01:16:57,520 I've been I've been on TikTok and there's one guy, I don't 1243 01:16:57,520 --> 01:16:59,440 even know if he has a name on there, just one of those TikTok 1244 01:16:59,760 --> 01:17:05,120 accounts that like just give life advice and it's just slaps 1245 01:17:05,120 --> 01:17:07,480 you. And it's something that you, I 1246 01:17:07,480 --> 01:17:08,960 guess when we were talking before the podcast you had 1247 01:17:08,960 --> 01:17:12,160 mentioned is sometimes I think our brain finds ways to 1248 01:17:12,160 --> 01:17:15,720 complicate things again, because of anxiety and just 1249 01:17:17,240 --> 01:17:19,560 unwillingness to move forward with life. 1250 01:17:20,360 --> 01:17:24,280 But the solutions that people are seeking are very, very 1251 01:17:24,280 --> 01:17:28,080 often, very, very often simple. It's not as complicated as we 1252 01:17:28,080 --> 01:17:33,200 make it. Sometimes the, the, the path to 1253 01:17:33,800 --> 01:17:37,600 what success, whatever the success is to you is a lot 1254 01:17:37,600 --> 01:17:39,760 easier than we think it is. It just requires discipline, 1255 01:17:41,120 --> 01:17:45,160 discipline and intentionality. So that's a really good thing to 1256 01:17:45,520 --> 01:17:49,960 remember as an artist. Artists tends to have very, very 1257 01:17:49,960 --> 01:17:55,200 big goals, lofty, lofty ideas of where they should be in life and 1258 01:17:55,200 --> 01:17:57,240 what they should achieve and their legacy and stuff like 1259 01:17:57,240 --> 01:17:58,440 that. And sometimes it just seems very 1260 01:17:58,440 --> 01:18:02,120 overwhelming, especially even for me. 1261 01:18:02,440 --> 01:18:11,440 But the path to that is made easier by motion. 1262 01:18:11,600 --> 01:18:15,720 And just what's the easiest solution you can go by, go by 1263 01:18:15,720 --> 01:18:20,280 and don't, don't worry about fearing wondering if you've 1264 01:18:20,280 --> 01:18:23,120 picked the wrong path and whatever, whatever it is, just 1265 01:18:23,120 --> 01:18:26,760 just pick something and go for it and adjust along the way. 1266 01:18:26,960 --> 01:18:30,920 Adjust along the way. It sounds simple and trivial, 1267 01:18:30,920 --> 01:18:34,280 but it's it works. It works. 1268 01:18:35,720 --> 01:18:42,160 Yeah, that's that. All right, with those wise words 1269 01:18:42,600 --> 01:18:47,920 from Sam and we catch you guys and the tick tock guy. 1270 01:18:47,920 --> 01:18:54,360 We will catch you guys on episode 126. 1271 01:18:54,360 --> 01:18:55,240 We out.