1 00:00:00,080 --> 00:00:03,200 Last, last thing, last thing. That's that's an extra, very 2 00:00:03,200 --> 00:00:06,520 important question, Sam. I spice a Lotto. 3 00:00:06,720 --> 00:00:53,600 Whose side are you on? Yo, what's up? 4 00:00:53,600 --> 00:00:59,680 And welcome to episode 63 of the 30% Podcast. 5 00:00:59,880 --> 00:01:05,040 I go by Alpha Mefina and I go by my amazing Co host. 6 00:01:05,040 --> 00:01:11,360 So, uh huh, I go away, Sam. He goes by Sam and you can catch 7 00:01:11,400 --> 00:01:19,520 us at the 30% Pod on Insta, on X, on Threads, on Tiktok, and on 8 00:01:19,520 --> 00:01:22,800 LinkedIn. You can listen to this podcast, 9 00:01:22,920 --> 00:01:28,080 or you can stream it on YouTube, on Spotify, on Apple Podcast, on 10 00:01:28,080 --> 00:01:31,840 Google Podcast, and on Anchor Podcast. 11 00:01:31,920 --> 00:01:36,920 Sam, what's up? What's going oh and have had the 12 00:01:36,920 --> 00:01:43,000 most interesting day. The most the most interesting 13 00:01:43,000 --> 00:01:45,120 day. Man woke up in the morning 14 00:01:45,760 --> 00:01:48,520 morning morning was school. I I was part of the judicial 15 00:01:48,520 --> 00:01:50,840 system today. It was interesting seeing how 16 00:01:50,840 --> 00:01:54,480 things happen like your lawyers. I I give props to lawyers man. 17 00:01:54,480 --> 00:01:57,520 They have like certain speak they have to speak like they 18 00:01:57,520 --> 00:02:00,520 have certain ways they talk and and instead of saying like I 19 00:02:00,520 --> 00:02:03,920 want to ask for something that say like I pray for for a I'm 20 00:02:03,920 --> 00:02:05,640 just like why why are you guys talking like this? 21 00:02:05,760 --> 00:02:07,560 But that was cool. It was a unique, interesting 22 00:02:07,560 --> 00:02:11,600 experience I've never been to before my laptop crashed. 23 00:02:12,480 --> 00:02:15,000 That was fun and I learnt that I have to pay a lot of money for 24 00:02:15,000 --> 00:02:16,600 it. So that's always. 25 00:02:16,640 --> 00:02:18,880 That's always great when you realize that you have to pay 26 00:02:18,880 --> 00:02:21,000 money for something you didn't have to, you didn't plan for. 27 00:02:21,600 --> 00:02:23,360 Yeah, that you weren't planning for. 28 00:02:23,360 --> 00:02:28,040 Yeah, and then I sent bro. I sent money. 29 00:02:28,680 --> 00:02:30,720 And this I don't know. Has it ever happened to you? 30 00:02:30,720 --> 00:02:33,240 I sent money to the wrong person. 31 00:02:33,240 --> 00:02:35,920 And not a small amount of money too, OK? 32 00:02:35,920 --> 00:02:37,960 It was a substance. An amount to make your heart 33 00:02:37,960 --> 00:02:39,800 drop. Has that ever happened? 34 00:02:39,800 --> 00:02:41,880 Actually, it hasn't happened. It hasn't happened to me. 35 00:02:42,040 --> 00:02:43,920 Alpham, you're not so lucky. Alpham, you're not. 36 00:02:43,960 --> 00:02:45,040 You're not Kenyan at all, If you. 37 00:02:45,040 --> 00:02:47,360 It hasn't happened. It genuinely hasn't happened to 38 00:02:47,360 --> 00:02:49,400 me. Hey yo, listen, shout out to I'm 39 00:02:49,400 --> 00:02:51,880 not going to say his name. Shout out to Mr. Joseph. 40 00:02:51,880 --> 00:02:53,680 Let's just put it out. Shout out to Mr. Joseph. 41 00:02:53,680 --> 00:02:56,760 Because Mr. Joseph, First off, he calmed me down. 42 00:02:56,760 --> 00:03:00,520 He was like, bro, relax, I'm not going to do anything with your 43 00:03:00,520 --> 00:03:01,720 money. But you see, The funny thing is, 44 00:03:02,000 --> 00:03:04,520 I've been told that before and then I've been blocked. 45 00:03:04,560 --> 00:03:06,720 And then they and. Then they just Skype my money. 46 00:03:06,720 --> 00:03:09,640 So shout out to Mr. Joseph, man, he he held me down, man. 47 00:03:09,640 --> 00:03:12,320 Like he said, he said bro, because it was imagine just 48 00:03:12,320 --> 00:03:14,360 learning that you have to pay a lot of money for something and 49 00:03:14,360 --> 00:03:16,840 then you go and get money to give to the people and then it's 50 00:03:16,840 --> 00:03:19,800 all gone. So yeah, but that was cool and 51 00:03:19,800 --> 00:03:22,440 then I rushed it's, I mean it's been interesting. 52 00:03:22,440 --> 00:03:25,840 The interesting week. Yeah, it was an interesting 53 00:03:25,840 --> 00:03:29,560 week. We'll get into why I feel like 54 00:03:29,560 --> 00:03:31,920 the week was interesting. The studio session I found was 55 00:03:31,920 --> 00:03:34,800 super fun. But we'll get into that as part 56 00:03:34,800 --> 00:03:36,080 of your week. So how was yours, man? 57 00:03:36,800 --> 00:03:40,000 My week was OK if you are part of the judicial process. 58 00:03:40,000 --> 00:03:42,680 Today I was part of the Is it legislative? 59 00:03:43,000 --> 00:03:45,200 No. The immigrative? 60 00:03:45,200 --> 00:03:46,600 Immigrative. What's? 61 00:03:46,600 --> 00:03:49,280 What's it called? I don't know. 62 00:03:49,320 --> 00:03:53,040 Yeah. Anyway, all I know is doing 63 00:03:53,040 --> 00:03:55,640 government things is just so long. 64 00:03:55,760 --> 00:03:57,320 It's so long. But anyway. 65 00:03:57,360 --> 00:03:59,960 It's the absolute worst. It's the absolute worst. 66 00:03:59,960 --> 00:04:03,560 It's usually just so long, but aside from that, I'm good. 67 00:04:03,840 --> 00:04:08,680 I'm had an interesting week. Very interesting because we were 68 00:04:08,720 --> 00:04:11,560 on TV, bro. On TV, man. 69 00:04:11,640 --> 00:04:13,160 I forgot about that. We were on. 70 00:04:13,600 --> 00:04:20,079 TV man KVC had us on the Y. 24 No No Y 25425. 71 00:04:20,079 --> 00:04:20,640 Four. Look at me. 72 00:04:20,640 --> 00:04:21,440 Look what I'm doing. See. 73 00:04:21,440 --> 00:04:22,640 Look, look. Look what I'm doing. 74 00:04:22,680 --> 00:04:24,400 Y254 my 5. Sorry. 75 00:04:24,640 --> 00:04:28,240 But yeah, yeah, shout out to shout out to the guys at Y254 76 00:04:28,920 --> 00:04:31,280 for having us on that. Was that? 77 00:04:31,280 --> 00:04:34,120 Was an interesting experience. It was, yeah, never been on. 78 00:04:34,120 --> 00:04:39,680 TV before it was same. Never been on TV before And I 79 00:04:39,680 --> 00:04:42,000 must say it was not. It was it was not bad. 80 00:04:42,880 --> 00:04:48,000 So shout out to Stephanie, an amazing host I I think. 81 00:04:48,000 --> 00:04:50,840 Struggle to pronounce our names, but shout out to her, yeah. 82 00:04:52,000 --> 00:04:55,480 That's everyone your last name and and my all my names. 83 00:04:55,880 --> 00:04:58,200 Are all your names? Yeah, we found out that AFAM is 84 00:04:58,200 --> 00:05:00,360 first name AFAM second name EFUNA which. 85 00:05:00,600 --> 00:05:04,520 Is that's what we found out. We definitely found out My first 86 00:05:04,520 --> 00:05:06,640 name is split into two. Yeah, but it was good. 87 00:05:06,640 --> 00:05:09,000 It was a good conversation. We talked to the the the main 88 00:05:09,000 --> 00:05:10,880 point was what's next for the Kenyan industry. 89 00:05:11,360 --> 00:05:14,840 So Sam and AFAM gave their best, their best guess, their best 90 00:05:14,840 --> 00:05:17,800 informed guess on what's next. So it was really good and it's 91 00:05:17,800 --> 00:05:20,000 really good. And you guys can still find the 92 00:05:20,000 --> 00:05:23,760 interview up. It's up on YouTube at the Y254 93 00:05:23,840 --> 00:05:29,160 channel, so all you need to type is Y254 and you will see our 94 00:05:29,280 --> 00:05:31,520 lovely faces. Our lovely faces. 95 00:05:31,560 --> 00:05:34,480 I was wearing all black. I was, I was, I was doing too 96 00:05:34,480 --> 00:05:36,480 much in terms of the dressing. Next time I'm just, I'm going to 97 00:05:36,480 --> 00:05:38,240 take it easy, man. I was doing too. 98 00:05:38,240 --> 00:05:41,000 Much going to be more colourful but yeah had the had the 99 00:05:41,000 --> 00:05:47,840 interview and then after that I I had a studio session with with 100 00:05:48,120 --> 00:05:49,840 cookies. So that was fun. 101 00:05:50,240 --> 00:05:54,280 And yeah man that's essentially how my my yeah, that's how my 102 00:05:54,280 --> 00:05:59,800 week panned out you know made a bunch of music as usual Yeah 103 00:06:00,000 --> 00:06:01,440 that was dope. That's kind of how. 104 00:06:01,520 --> 00:06:08,400 I passed, I passed by the studio and it ended in, ended in after, 105 00:06:08,400 --> 00:06:10,720 sorry, enemy freestyle. I don't want to, I don't want to 106 00:06:10,720 --> 00:06:11,960 know freestyle in the school, the freestyle. 107 00:06:11,960 --> 00:06:16,400 In part of school, you were singing all the wrestling theme 108 00:06:16,400 --> 00:06:19,360 songs word for word. Paint me like this. 109 00:06:19,560 --> 00:06:23,600 Don't paint me like this, bro. You and Ronald shout out to 110 00:06:23,600 --> 00:06:26,120 Ronald to shout out Ronald, but you guys are going. 111 00:06:26,120 --> 00:06:27,760 Crazy. These guys are even talking 112 00:06:27,760 --> 00:06:30,000 about there was an alternate version. 113 00:06:30,000 --> 00:06:32,040 I'm like, fine, what are you guys talking about? 114 00:06:32,040 --> 00:06:33,560 It was it was crazy. I was. 115 00:06:33,880 --> 00:06:35,120 I had a great time, man, watching. 116 00:06:35,120 --> 00:06:37,640 Was making me look like the geek that I actually AM. 117 00:06:38,240 --> 00:06:40,320 Yeah, yeah, yeah, yeah, yeah, for sure. 118 00:06:41,720 --> 00:06:45,640 But yeah, Sam, before we even start, I have something fun for 119 00:06:45,640 --> 00:06:46,160 you. Kind. 120 00:06:46,160 --> 00:06:48,920 Of fun. I want to give you in in the in 121 00:06:48,920 --> 00:06:55,120 the in, in the spirit of the Super Bowl having happened, me 122 00:06:55,120 --> 00:06:57,840 and Sam being Nigerian, we're not going to talk about the 123 00:06:57,920 --> 00:07:01,000 other, you know, things that happens. 124 00:07:01,000 --> 00:07:03,360 Oh, Nigeria. Nigeria, my country. 125 00:07:03,360 --> 00:07:06,000 Oh gosh. Moving past that really fast, 126 00:07:06,000 --> 00:07:09,200 really quickly. So in light of the Super Bowl I 127 00:07:09,200 --> 00:07:10,920 want to give you, let's give. South Africa. 128 00:07:10,920 --> 00:07:12,320 Their props. Let's give them a closer round 129 00:07:12,320 --> 00:07:15,600 of applause, man. All right, never mind. 130 00:07:17,400 --> 00:07:19,280 That was just me clapping. South Africa. 131 00:07:20,360 --> 00:07:23,080 No, no, I was also clapping. No, I was. 132 00:07:25,160 --> 00:07:26,440 I thought we sold. Anyway, listen. 133 00:07:26,480 --> 00:07:29,080 Listen, let's go. Shout out to everybody and Ivory 134 00:07:29,080 --> 00:07:33,680 Coast and just the whole Afghan. Moving along. 135 00:07:34,560 --> 00:07:38,200 Moving to do yeah, I want to give you 3 fun facts about 136 00:07:38,200 --> 00:07:39,520 Asher. Are you ready? 137 00:07:39,520 --> 00:07:41,920 Oh gosh, this is not where I thought this was going. 138 00:07:41,920 --> 00:07:43,840 But all right, I don't know if I want to learn about Asher. 139 00:07:44,160 --> 00:07:46,240 Let's go. First of all, I cannot. 140 00:07:46,240 --> 00:07:52,040 I cannot guarantee that these facts are 100% facts, but they 141 00:07:52,120 --> 00:07:55,080 do come from our website calledfacts.net. 142 00:07:55,080 --> 00:07:58,640 So. That definitely makes it true. 143 00:08:00,120 --> 00:08:02,280 Oh, you know, fact.net. They always report the. 144 00:08:02,280 --> 00:08:03,240 Truth. Here's one. 145 00:08:03,240 --> 00:08:05,160 They're beacon of truth in our society for. 146 00:08:05,160 --> 00:08:07,440 Sure it's not. Here's one that I'm reading. 147 00:08:07,560 --> 00:08:10,880 Here's one that I'm So here's one that I'm reading that 148 00:08:12,840 --> 00:08:17,280 contrary to popular belief, Asha's surname is actually 149 00:08:17,280 --> 00:08:20,160 Terry. Raymond is his middle name, 150 00:08:20,160 --> 00:08:23,280 which he adopted as his stage. Name Asha Terry doesn't really 151 00:08:23,280 --> 00:08:28,120 have the ring to it, does it? It it really doesn't, it doesn't 152 00:08:28,120 --> 00:08:30,480 have the same ring as Asha Raymond. 153 00:08:31,000 --> 00:08:31,680 Asha. Raymond. 154 00:08:31,680 --> 00:08:32,799 Terry. OK. 155 00:08:33,960 --> 00:08:36,360 Oh gosh, are we hitting another man's name? 156 00:08:39,120 --> 00:08:41,360 Let's see, Let's see. There are a bunch of. 157 00:08:41,480 --> 00:08:44,360 There are a bunch of. There are a bunch of. 158 00:08:45,880 --> 00:08:48,640 There are a bunch of them here. And some of them are very mid. 159 00:08:49,760 --> 00:08:51,720 Let's see, let's see, let's see, let's see. 160 00:08:51,960 --> 00:08:54,200 Asha has a residency in Las Vegas. 161 00:08:54,200 --> 00:08:57,360 I mean, we know. We know that famously because of 162 00:08:57,360 --> 00:08:58,920 the. Yeah, didn't you? 163 00:08:59,000 --> 00:09:03,680 Didn't the stories. Yeah, I think, I don't know if 164 00:09:03,680 --> 00:09:07,440 it's, I think it ended, but like, so he can't pick it up 165 00:09:07,480 --> 00:09:10,480 after the Super. He can, he can, he probably 166 00:09:10,480 --> 00:09:12,840 will. But yeah, I think that ended. 167 00:09:13,760 --> 00:09:17,040 Oh look at this one. Asha is considered a sex symbol. 168 00:09:17,160 --> 00:09:19,840 Thank you fox.net for pointing that out. 169 00:09:20,560 --> 00:09:21,960 Why? Why did you pick that one? 170 00:09:21,960 --> 00:09:23,840 That's the question. Why is that the one you went to? 171 00:09:23,880 --> 00:09:26,520 You said three. Now you added an extra random 172 00:09:26,520 --> 00:09:28,360 one in there, and that was the extra random one. 173 00:09:28,360 --> 00:09:29,960 OK. I'm adding an extra. 174 00:09:29,960 --> 00:09:31,280 I'm adding a last one. I'm not. 175 00:09:31,280 --> 00:09:34,680 I'm adding a last one. Asha is potentially contributing 176 00:09:34,680 --> 00:09:39,840 to the, to the, to the downpours of two relationships. 177 00:09:42,080 --> 00:09:45,520 So, you know, famously, like he did the whole thing, his routine 178 00:09:45,520 --> 00:09:49,520 with Kiki Palmer and that whole thing became controversial. 179 00:09:49,520 --> 00:09:55,840 And you know, Gafla bin Vu, Kiki Palmer and her, her ex aren't 180 00:09:55,840 --> 00:09:58,640 together. And then now there's the whole 181 00:09:58,640 --> 00:10:01,640 thing. He, the routine he had, this is 182 00:10:02,080 --> 00:10:05,240 stunning, very dull. And everybody's talking about it 183 00:10:05,240 --> 00:10:07,520 and everyone is saying like if there were Swiss beats, they 184 00:10:07,520 --> 00:10:10,440 would be heated. So listen, Usher. 185 00:10:10,840 --> 00:10:14,560 Fun facts if you're listening to this. 186 00:10:14,680 --> 00:10:19,160 I love your music anyway. You can't cop, please. 187 00:10:19,160 --> 00:10:22,280 After turning into Nairobi gossip club here, you can't. 188 00:10:22,280 --> 00:10:24,960 Cop, please bro, you can't. What? 189 00:10:25,000 --> 00:10:28,040 It's the talk of the town, the. Talk of the town, he says. 190 00:10:28,040 --> 00:10:29,920 Let's continue. Do you think people care that 191 00:10:29,920 --> 00:10:33,400 the what are they called the the Kansas Chiefs war? 192 00:10:33,640 --> 00:10:36,120 How about you talk about about something more interesting? 193 00:10:36,120 --> 00:10:40,600 Did you watch the performance? Talking about his love life 194 00:10:40,960 --> 00:10:43,040 Actually's performance. I saw, I just saw snippets. 195 00:10:43,040 --> 00:10:44,480 I saw snippets. What do you think of it? 196 00:10:44,520 --> 00:10:46,520 Didn't watch the full. It's been like mixed, mixed, 197 00:10:46,520 --> 00:10:49,440 mixed reactions, I think. Did you? 198 00:10:49,440 --> 00:10:51,720 If you watched it like, please give us no. 199 00:10:51,720 --> 00:10:54,760 Because I didn't watch it, but then I saw, I saw I've seen some 200 00:10:54,760 --> 00:10:56,360 of the songs, like some of the performances. 201 00:10:57,400 --> 00:11:00,000 He was, he was. I mean it was it was, it was. 202 00:11:00,040 --> 00:11:01,600 It's one of the better ones that we've seen. 203 00:11:01,600 --> 00:11:03,240 But then there are some notes that were being missed. 204 00:11:03,240 --> 00:11:06,640 I know, I know what is mixed. I know what this mixed reviews 205 00:11:06,640 --> 00:11:09,320 over is his album. I hear the album wasn't hitting 206 00:11:09,320 --> 00:11:11,840 like you should have. Yeah, the album. 207 00:11:12,160 --> 00:11:16,280 The album wasn't, it wasn't OK. It wasn't what people were 208 00:11:16,280 --> 00:11:18,280 expecting. But people are saying that they 209 00:11:18,280 --> 00:11:20,200 have to warm, warm, warm up to it. 210 00:11:20,240 --> 00:11:24,600 A lot of people actually. It's, it's, it's it's almost 211 00:11:24,600 --> 00:11:28,760 like he's trying to appease the younger audience, but he has a 212 00:11:28,760 --> 00:11:31,720 very classic sound. So like that's creating like a 213 00:11:31,720 --> 00:11:35,320 weird thing thing. And he's been trying to do that 214 00:11:35,320 --> 00:11:38,000 for the past couple of albums. I think the last one also he 215 00:11:38,000 --> 00:11:41,520 tried to like do like the more younger youthful Bob, but he's 216 00:11:41,520 --> 00:11:43,440 still an old. So anyway, shout out to Usher, 217 00:11:43,440 --> 00:11:45,000 man. I'm sure the Super Bowl thing 218 00:11:45,000 --> 00:11:47,280 was a huge thing, the preparation that has to go into 219 00:11:47,280 --> 00:11:48,440 that. My goodness. 220 00:11:50,320 --> 00:11:52,640 What do you mean? It's months. 221 00:11:52,640 --> 00:11:54,800 I'm guessing it's months and months and months and months of 222 00:11:54,800 --> 00:11:57,880 the routine and doing the same thing and it must just be 223 00:11:58,360 --> 00:12:00,280 tiring. Very tiring. 224 00:12:00,360 --> 00:12:04,240 Yeah. So Sam, Anyway, yeah, so I think 225 00:12:04,280 --> 00:12:07,960 Asha, let me see, let me see here, let me see here. 226 00:12:08,040 --> 00:12:15,240 Actually, I was trying to see who Asha is currently signed to, 227 00:12:17,360 --> 00:12:19,880 and I think he is affiliated with. 228 00:12:19,960 --> 00:12:21,840 Oh, he's one of the Gamma people. 229 00:12:23,560 --> 00:12:26,920 Shout out to the people who who are messing with Gamma, but I 230 00:12:26,920 --> 00:12:30,120 think previously he's been affiliated with RCA and stuff 231 00:12:30,120 --> 00:12:33,120 like that. But Speaking of labels and 232 00:12:33,120 --> 00:12:37,320 artists being in labels, there was some really dope or well, 233 00:12:37,320 --> 00:12:40,600 not dope but interesting news that came out this week. 234 00:12:41,640 --> 00:12:44,280 So did you have a chance? Well, I didn't really watch the 235 00:12:44,280 --> 00:12:47,760 whole snippet, but there was, AI mean the whole interview. 236 00:12:47,760 --> 00:12:50,520 But there was a snippet that kind of piqued my curiosity. 237 00:12:51,200 --> 00:12:55,520 It was Nikita Kerring kind of talking about her situation, her 238 00:12:55,520 --> 00:12:59,440 label situation, and kind of how that's affected her in the past 239 00:12:59,440 --> 00:13:00,920 year. Did you have a chance to see 240 00:13:00,920 --> 00:13:02,600 that? I did not. 241 00:13:02,600 --> 00:13:05,680 No, unfortunately I will. You wait, no, you did not see 242 00:13:05,680 --> 00:13:09,040 the whole interview. But you saw the clip, came 243 00:13:09,040 --> 00:13:11,520 across, came across, came across. 244 00:13:11,680 --> 00:13:12,360 OK. OK. 245 00:13:12,480 --> 00:13:15,120 Yeah, it was, yes. Interesting, interesting 246 00:13:15,200 --> 00:13:17,760 insight. It was. 247 00:13:17,760 --> 00:13:19,760 It was. It was an interesting insect and 248 00:13:20,040 --> 00:13:23,800 I appreciate Nikita for sharing. So guys, we're going to play the 249 00:13:23,800 --> 00:13:27,560 clip right here and then we'll come back and talk about what we 250 00:13:27,560 --> 00:13:29,920 just listened to. When I tell you like. 251 00:13:32,200 --> 00:13:36,160 Ready for the tea? Feel thy cup. 252 00:13:39,280 --> 00:13:43,800 The first thing I'll say, even if I say when I was, when 253 00:13:43,800 --> 00:13:48,240 someone warns you about something, just just listen, 254 00:13:50,680 --> 00:13:55,120 Bien, about two years ago, probably doesn't even remember, 255 00:13:56,200 --> 00:14:00,640 he told me. Nikita, just stay independent. 256 00:14:01,800 --> 00:14:04,880 Just trust me, Nikita, just stay independent. 257 00:14:07,080 --> 00:14:16,760 Then I got this opportunity that I knew was life changing and and 258 00:14:16,760 --> 00:14:18,720 had a team. And I was like, my team is going 259 00:14:18,720 --> 00:14:24,760 to go through all these documents and seal it from start 260 00:14:24,760 --> 00:14:29,080 to end. But I was told something you 261 00:14:29,080 --> 00:14:32,120 can't put everything in a contract, doesn't matter. 262 00:14:32,280 --> 00:14:34,560 There's always a loophole. There's always something. 263 00:14:34,560 --> 00:14:36,280 You can't put everything in a contract. 264 00:14:38,880 --> 00:14:48,960 And that's how my year went. Complete depression, you know, 265 00:14:50,600 --> 00:14:55,960 knowing that a decision you made, thinking that you're big 266 00:14:55,960 --> 00:15:03,040 enough, smart enough to make it, you made it and and it was a 267 00:15:03,040 --> 00:15:07,160 wrong choice and and things could go wrong and they could go 268 00:15:07,160 --> 00:15:10,920 down and there's no one else to blame and there's no one else 269 00:15:10,920 --> 00:15:13,360 who can help you. My mum did everything she could, 270 00:15:14,560 --> 00:15:23,880 my manager did everything they could, yeah and and then my 271 00:15:23,880 --> 00:15:28,400 friends were not there. No one could understand. 272 00:15:29,560 --> 00:15:39,840 So yeah, that's it. And I'm not that person to go 273 00:15:39,840 --> 00:15:42,920 online and start venting. It was my problem. 274 00:15:43,520 --> 00:15:49,440 I made a choice when I was sober enough to make it report. 275 00:15:49,440 --> 00:15:49,840 You saw. Oh damn. 276 00:15:52,400 --> 00:16:03,680 Yeah, that was make jokes. So what you've heard is Nikita 277 00:16:03,680 --> 00:16:07,240 on I forgot to mention on the Mic Check podcast. 278 00:16:07,240 --> 00:16:10,200 Shout out to the people at the Mic Check Podcast Check. 279 00:16:11,000 --> 00:16:13,200 They always have very interesting podcasts. 280 00:16:13,200 --> 00:16:17,360 And they doctor very interesting so shout out to them always yeah 281 00:16:17,360 --> 00:16:21,280 are giving us good content to listen to great content. 282 00:16:21,640 --> 00:16:25,480 So the so so the so the gist is that she's kind of been Mia 283 00:16:25,480 --> 00:16:29,360 because of just like her situation on the label, bro. 284 00:16:29,360 --> 00:16:32,640 She kind of you know used like a word like you know almost like 285 00:16:32,640 --> 00:16:37,520 being depressed ETC. And and you know wondering where 286 00:16:37,520 --> 00:16:40,400 has Nikita been. And so one thing that resonated 287 00:16:40,400 --> 00:16:44,840 with me is how she said that BN kind of a while ago gave her 288 00:16:44,840 --> 00:16:49,600 some advice and and and BN was like, yo, don't just stay 289 00:16:49,600 --> 00:16:52,560 independent if you can. Don't sign to one of these 290 00:16:52,560 --> 00:16:55,400 labels. And she said she wishes that you 291 00:16:55,400 --> 00:16:57,840 know when somebody tells you something you should listen and 292 00:16:57,840 --> 00:17:02,200 stuff like that. And I mean, my heart kind of 293 00:17:02,200 --> 00:17:05,000 goes out to Nikita because I brah, you know, you know how 294 00:17:05,000 --> 00:17:11,640 labels can be and how, you know, there are some horror stories 295 00:17:11,640 --> 00:17:14,480 with stories labeled. For sure, For sure, For sure. 296 00:17:15,400 --> 00:17:15,920 Yeah. Yeah. 297 00:17:16,520 --> 00:17:18,560 With the whole Nikita thing. I mean it's it's interesting. 298 00:17:18,560 --> 00:17:21,640 And I've I've, I've had this question myself because she 299 00:17:21,640 --> 00:17:23,240 dropped X. When did she drop X? 300 00:17:23,800 --> 00:17:26,160 She dropped X and then she went. Silent like 21? 301 00:17:26,160 --> 00:17:28,280 Yeah, that was like. 22 She dropped X and then she went 302 00:17:28,280 --> 00:17:31,840 silent for like a couple of months and then she came out and 303 00:17:31,840 --> 00:17:37,520 and I guess put out a new EP. So I was that's not usually how 304 00:17:37,520 --> 00:17:38,760 it goes. Usually, like when you have a 305 00:17:38,760 --> 00:17:41,760 hot single, you try and stay on, follow it up. 306 00:17:41,760 --> 00:17:43,080 Yeah, you stay on people like that. 307 00:17:43,080 --> 00:17:45,360 But then she just went silent. So I guess this is part of what 308 00:17:45,640 --> 00:17:47,320 I was playing, but. There was the album, though. 309 00:17:47,440 --> 00:17:49,800 There was there was the album, right? 310 00:17:50,440 --> 00:17:52,320 No. Yeah, yeah, well yeah that's one 311 00:17:52,320 --> 00:17:55,320 thing but that also in the in terms of like like because from 312 00:17:55,320 --> 00:17:57,720 there she got you know she got like the looks she got she was 313 00:17:57,720 --> 00:18:00,880 on with Nadeska she was she like she got like really big looks 314 00:18:00,920 --> 00:18:03,080 and then she all she she almost just vanished. 315 00:18:03,080 --> 00:18:06,120 From side of me. And but if and if a label is 316 00:18:06,120 --> 00:18:08,280 like working you and all that business, they're going to keep 317 00:18:08,280 --> 00:18:09,720 you in front of everyone's faces. 318 00:18:09,920 --> 00:18:12,240 So that's kind of what I mean. Like she just kind of it. 319 00:18:12,440 --> 00:18:13,560 Almost like she kind of disappeared. 320 00:18:14,080 --> 00:18:16,160 We didn't. Feel like we didn't feel like 321 00:18:16,160 --> 00:18:20,640 her presence was being like like consciously pushed in front of 322 00:18:20,640 --> 00:18:22,760 us, which is what labels usually do. 323 00:18:23,000 --> 00:18:29,880 OK, so I mean seeing, seeing Nikita Kering's sentiments about 324 00:18:30,080 --> 00:18:35,000 the high experience at the label that she's signed to. 325 00:18:36,080 --> 00:18:40,600 And again, just want to say listen, thank you to Nikita for 326 00:18:40,600 --> 00:18:45,240 sharing her experiences. Sam, I wanted to ask the 327 00:18:45,240 --> 00:18:55,360 question in 2020, four 2024 years after Jesus died, what is 328 00:18:55,760 --> 00:18:59,080 the pro? Oh what are the pros and cons? 329 00:18:59,080 --> 00:19:03,080 D it is, yeah. What are the pros and cons to 330 00:19:03,160 --> 00:19:04,600 sign? Was labeled today. 331 00:19:05,520 --> 00:19:09,840 Shout out to Jesus man, because because bro Sam like literally 332 00:19:09,840 --> 00:19:12,640 like a lot of people have that sentiment that staying 333 00:19:12,640 --> 00:19:14,560 independent is actually beneficial. 334 00:19:14,840 --> 00:19:17,560 And I wanted to ask you bro, maybe we should come up with a 335 00:19:17,560 --> 00:19:18,560 pros. And you know what I think? 336 00:19:18,640 --> 00:19:21,600 I honestly think, I think it's it's, it's, it's, it's. 337 00:19:22,160 --> 00:19:26,160 I think that too, because there's a lot of, there's a lot 338 00:19:26,160 --> 00:19:29,160 of people who still feel like being signed to a label. 339 00:19:29,160 --> 00:19:31,000 Is it like, oh, I just want to get signed. 340 00:19:31,000 --> 00:19:32,720 I just want to get signed. And then of course now, and 341 00:19:32,720 --> 00:19:36,160 there's there's obviously a movement within the artist's 342 00:19:36,640 --> 00:19:40,200 artist world where people are more like no independence. 343 00:19:40,200 --> 00:19:43,120 Independence is what's sort of the the move. 344 00:19:43,200 --> 00:19:44,760 Is what's popping. Yeah. 345 00:19:45,240 --> 00:19:47,960 OK. So Sam, pros and cons, I can say 346 00:19:47,960 --> 00:19:51,280 one, I can say one we can, we can, we can go back-to-back, 347 00:19:51,440 --> 00:19:54,000 back-to-back. So one of them, and this is 348 00:19:54,000 --> 00:19:55,280 very. Obvious to bring Drake. 349 00:19:55,280 --> 00:20:00,000 Finances always, always, bro. Anyway, finances listen. 350 00:20:00,080 --> 00:20:03,600 It's been a big it's been a it's been a big week for Drake news. 351 00:20:05,480 --> 00:20:08,560 Finances, finances, finances, finances, finances. 352 00:20:11,640 --> 00:20:15,000 OK, yeah, Finances, bro. Obviously you're at a label. 353 00:20:15,000 --> 00:20:19,000 You have access to a far bigger budget than you would if a label 354 00:20:19,000 --> 00:20:21,240 is a big bank by yourself. Is what it is it? 355 00:20:21,240 --> 00:20:23,040 Is really a bank. It's a big bank. 356 00:20:23,560 --> 00:20:25,640 So that gives you loans. Yeah, so. 357 00:20:26,200 --> 00:20:27,600 Exactly. Oh, yeah. 358 00:20:27,880 --> 00:20:30,320 Gives you loans. So, I mean, yeah, so they have a 359 00:20:30,320 --> 00:20:33,720 lot of money and then they allocate, they have the grace to 360 00:20:33,720 --> 00:20:37,120 give you or rather they have the, what do you call it, It's 361 00:20:37,120 --> 00:20:39,080 their job. It's their job to give you the 362 00:20:39,080 --> 00:20:42,480 money to be able to facilitate your career in many different 363 00:20:42,480 --> 00:20:44,280 ways. Once they sign you, I suppose. 364 00:20:44,400 --> 00:20:46,400 Yeah, yeah, once. So there there's that there's an 365 00:20:46,400 --> 00:20:49,040 interest in order to provide you with finances so they can get 366 00:20:49,040 --> 00:20:52,200 the finances back. So that's like one of the huge, 367 00:20:52,760 --> 00:20:54,840 or rather one it's one of the. That's the business model, 368 00:20:56,040 --> 00:20:57,520 right. I'm saying that's essentially 369 00:20:57,520 --> 00:20:59,360 yes, yes, yes. Yes, it's a business model. 370 00:20:59,360 --> 00:21:02,440 It's, it's it's it's artistic loans is what it is. 371 00:21:02,680 --> 00:21:05,720 It's they're giving you loan for Arch and then you have to give 372 00:21:05,720 --> 00:21:08,080 them the money back and you have to make more in it. 373 00:21:08,200 --> 00:21:09,680 So that's that's the common misconception. 374 00:21:09,680 --> 00:21:11,440 They're not just giving you an advance and then you're just 375 00:21:11,440 --> 00:21:13,640 chilling, like you're going to have to give them that money 376 00:21:13,640 --> 00:21:15,280 back. So you better make good news. 377 00:21:15,280 --> 00:21:17,520 Yeah. OK. 378 00:21:17,720 --> 00:21:20,200 So that's one. What else is what is a pro? 379 00:21:20,800 --> 00:21:24,120 So, so do you think? Labels are established, right? 380 00:21:24,120 --> 00:21:26,840 And which means that they'll have better connections, they'll 381 00:21:26,840 --> 00:21:30,720 have a bigger reach, they'll have more networks, they'll have 382 00:21:32,800 --> 00:21:35,480 stuff like that. They'll have more bargaining 383 00:21:35,480 --> 00:21:37,200 part, like leverage. They'll have, yeah. 384 00:21:37,200 --> 00:21:40,240 More access to to, to different things, more access to other 385 00:21:40,240 --> 00:21:43,840 labels, access to artists that have access to the technical 386 00:21:43,840 --> 00:21:47,040 side with studios A and Rs. Access to all of this stuff, 387 00:21:47,040 --> 00:21:52,040 playlist curators, the industry, access to Spotify, access to 388 00:21:52,040 --> 00:21:53,480 everyone. Yeah, yeah, yeah, they have. 389 00:21:53,480 --> 00:21:56,440 Access to our our data. Yes, they do. 390 00:21:57,080 --> 00:21:59,120 They do. So that's that's like and that's 391 00:21:59,120 --> 00:22:03,320 that's really a huge one and that's often that's what stops 392 00:22:03,880 --> 00:22:06,560 or because as a as an independent artist you're just 393 00:22:06,560 --> 00:22:07,680 by yourself. You don't. 394 00:22:07,960 --> 00:22:11,840 You can't call the the vice president of of Sony Music to 395 00:22:11,840 --> 00:22:14,200 get whoever to jump on your track. 396 00:22:14,200 --> 00:22:16,440 You know, just. Rope and console can you just 397 00:22:17,000 --> 00:22:18,280 Sorry I. Was yeah. 398 00:22:18,480 --> 00:22:19,280 So. So hey. 399 00:22:19,280 --> 00:22:23,120 Lucien Grange, man. Just please bro, put me on. 400 00:22:23,120 --> 00:22:26,800 Your Lucien Grange is just. His name is, so his name is. 401 00:22:26,800 --> 00:22:29,920 Just like it's such a. It's such a villainy name, but 402 00:22:29,920 --> 00:22:31,960 it's so cool. Lucian Green, but. 403 00:22:32,040 --> 00:22:34,520 It's. So villainy, actually, now that 404 00:22:34,520 --> 00:22:37,920 you pointed out Lucian Green, he's just there in his office 405 00:22:37,920 --> 00:22:40,000 saying. Yeah, I feel like he needs. 406 00:22:40,040 --> 00:22:41,960 I feel like he needs a scar in Botox. 407 00:22:43,200 --> 00:22:45,480 Bro, he does. He needs a scar and he needs to 408 00:22:45,480 --> 00:22:47,880 walk with a cane. Yeah, yeah, yeah, yeah, he does. 409 00:22:49,080 --> 00:22:52,240 Anyway, So, yeah, so back to the topic at hand. 410 00:22:52,520 --> 00:22:54,720 So bigger, bigger reach, bigger label. 411 00:22:54,720 --> 00:23:02,200 I mean bigger access to to what you need as an artist to be more 412 00:23:02,200 --> 00:23:04,360 out there I guess is is what we're trying to say. 413 00:23:05,080 --> 00:23:07,240 OK. So another. 414 00:23:07,240 --> 00:23:13,440 So for me, I would say another pro to being in a label is that 415 00:23:13,440 --> 00:23:17,840 you just have access to far better resources than the 416 00:23:17,880 --> 00:23:19,480 average artist. Yeah, for sure. 417 00:23:19,680 --> 00:23:24,520 Because like you have access to top tier producers, top tier 418 00:23:24,520 --> 00:23:29,120 engineers, Yeah, top tier like you can go to a good studio 419 00:23:29,120 --> 00:23:31,800 because it's paid for. Although it's that money is 420 00:23:31,800 --> 00:23:34,080 coming from your advanced. Well, yeah, you're paying for 421 00:23:34,080 --> 00:23:35,000 it. You're paying for it. 422 00:23:35,080 --> 00:23:37,040 But then. You're paying for it, but still 423 00:23:37,040 --> 00:23:40,080 the money is kind of there. So so anyway like you have 424 00:23:40,120 --> 00:23:45,960 access to like you have access to like like you want to shoot 425 00:23:45,960 --> 00:23:48,360 videos like they have the networks with all these. 426 00:23:48,360 --> 00:23:50,560 To call the best guys they can talk to. 427 00:23:51,160 --> 00:23:54,080 Like hard to work, like just your whole rollout would look 428 00:23:54,080 --> 00:23:58,360 way more meticulous because like everything the quality should be 429 00:23:58,360 --> 00:24:03,120 higher because of just like the resources that you know, a label 430 00:24:03,120 --> 00:24:05,400 is able to put together. And I think that's that's 431 00:24:05,440 --> 00:24:10,680 actually a valid reason to unassign to a label, because you 432 00:24:10,680 --> 00:24:13,640 just look cleaner. Yeah, for sure. 433 00:24:13,640 --> 00:24:16,800 The output just looks way way better because of the better 434 00:24:16,800 --> 00:24:19,240 resources that you have access to. 435 00:24:19,240 --> 00:24:24,200 Definitely and and and as as as a as an extension some of these 436 00:24:24,280 --> 00:24:27,080 people have been they're usually access people who have been 437 00:24:27,080 --> 00:24:28,960 doing things like this like established. 438 00:24:28,960 --> 00:24:32,040 So they know like this person is going to deliver and so you, 439 00:24:32,160 --> 00:24:35,880 you, you, you tend to get to that professionalism that comes 440 00:24:35,880 --> 00:24:39,640 along with with that access. Not that it's not seen in 441 00:24:39,640 --> 00:24:43,160 independent, but then if a label sends an e-mail, it's it's 442 00:24:43,160 --> 00:24:45,880 better than Sam waking up in the morning and sending it from his 443 00:24:45,880 --> 00:24:48,120 Gmail. Like, if you see a UMG e-mail 444 00:24:48,160 --> 00:24:51,560 and you see a Sam Gmail, you probably take the UMG one more 445 00:24:51,560 --> 00:24:53,160 seriously than just me. The UMG one. 446 00:24:54,000 --> 00:24:57,160 Yeah. So, but, so another thing would 447 00:24:57,160 --> 00:25:02,040 be so like with the first one started labels the banks and 448 00:25:02,040 --> 00:25:03,000 they need to get their money back. 449 00:25:03,000 --> 00:25:07,600 So they are very efficient and they, they do collection and 450 00:25:07,600 --> 00:25:09,680 they do distribution and collection very well. 451 00:25:09,960 --> 00:25:11,120 OK. So they're very well. 452 00:25:11,120 --> 00:25:13,240 They're very material because they're not going to allow one 453 00:25:13,240 --> 00:25:17,360 shilling to, they're not going to let it go like that. 454 00:25:17,360 --> 00:25:19,840 OK. So, yeah, so just to say there's 455 00:25:19,840 --> 00:25:23,360 better distribution, they have, the labels are in, of course, we 456 00:25:23,360 --> 00:25:25,920 know the labels are in bed with Tidal, they're embed with 457 00:25:25,920 --> 00:25:28,480 Spotify, they're embed with Apple Music, they're embed with 458 00:25:28,520 --> 00:25:30,640 all of these people. So they are able in terms of 459 00:25:30,640 --> 00:25:33,640 their distribution, they're able to and all the other ones, it's 460 00:25:33,640 --> 00:25:37,480 not just this big BIG45 whatever, they're they're able 461 00:25:37,480 --> 00:25:43,360 to facilitate and and handle that because they know they've 462 00:25:43,360 --> 00:25:46,080 done their research and they have relationships with this 463 00:25:46,080 --> 00:25:49,080 distribution channels. And so it also makes the 464 00:25:49,080 --> 00:25:55,800 collection better and they have again they're also linked to the 465 00:25:55,800 --> 00:25:59,280 collection, what do you call them organization boards, 466 00:25:59,280 --> 00:26:03,280 whatever they are and and and they tend the labels have 467 00:26:03,280 --> 00:26:05,560 priority. I I think that's a fact. 468 00:26:05,560 --> 00:26:08,920 They have priority when it comes to collection of royalties and 469 00:26:08,920 --> 00:26:10,640 distribution and all that stuff, right. 470 00:26:10,640 --> 00:26:13,640 A label versus an independent, and not just an independent, but 471 00:26:13,640 --> 00:26:18,040 then maybe even an independent label like a small, just DIY 472 00:26:18,040 --> 00:26:20,960 label would not have as much power in terms of distribution 473 00:26:20,960 --> 00:26:26,160 and collection as as a Sony or RCA or whatever. 474 00:26:26,800 --> 00:26:28,280 Yeah. Or one of their SUBSID 475 00:26:28,320 --> 00:26:31,040 subsidiaries. Yeah, OK. 476 00:26:31,040 --> 00:26:35,800 So I would say another pro of being in a label, is this just 477 00:26:35,800 --> 00:26:38,360 dedicated departments for shipped? 478 00:26:38,360 --> 00:26:43,440 Yeah, for example, like a label will have a dedicated legal 479 00:26:43,440 --> 00:26:45,160 department for. Example, right? 480 00:26:45,160 --> 00:26:48,040 And that's super important. Yeah, all the, Yeah, that'll 481 00:26:48,040 --> 00:26:52,880 just handle all the contractual situations that a label is bound 482 00:26:52,880 --> 00:26:54,960 to encounter. Yeah, it's going to have a 483 00:26:54,960 --> 00:26:59,120 dedicated A&R department. It's going to have a dedicated 484 00:26:59,120 --> 00:27:01,880 publicity and marketing department. 485 00:27:02,120 --> 00:27:06,560 It's going to have a dedicated promotions department, dedicated 486 00:27:06,560 --> 00:27:10,680 publishing, even merchandising. There's a dedicated department 487 00:27:10,680 --> 00:27:15,840 that's just does that solely for merchandising, touring and and 488 00:27:15,840 --> 00:27:17,520 everything. Like they they may have a 489 00:27:17,520 --> 00:27:20,360 department that handles touring and all that type of stuff, 490 00:27:21,360 --> 00:27:24,320 doing shows and and performances and everything. 491 00:27:24,320 --> 00:27:28,200 So like, there's just dedicated departments for everything and 492 00:27:28,200 --> 00:27:32,000 that that kind of like eases the load on the artist because as an 493 00:27:32,000 --> 00:27:35,960 independent you have to be. Yeah, as an independent you have 494 00:27:35,960 --> 00:27:37,280 to be all. Of those they won't allow you 495 00:27:37,280 --> 00:27:38,000 by. Yourself. 496 00:27:39,440 --> 00:27:41,440 They won't allow you to make so many decisions anyway. 497 00:27:41,440 --> 00:27:43,880 But yeah you you you tend to, you tend you have you have 498 00:27:43,880 --> 00:27:46,320 people you can bounce things off and of course these are people 499 00:27:46,320 --> 00:27:47,720 who have done these things for a long time. 500 00:27:47,720 --> 00:27:51,880 So there's better you have more knowledge and and just it's it's 501 00:27:51,880 --> 00:27:54,720 better for you. So Speaking of marketing, right. 502 00:27:54,720 --> 00:27:56,760 So marketing is a huge one. Marketing is like one of the 503 00:27:56,760 --> 00:27:59,360 major ones. We recently we've been seeing I 504 00:27:59,360 --> 00:28:02,480 Spice everywhere. Like she was standing next to 505 00:28:02,480 --> 00:28:04,720 Taylor Swift. Bro, she is. 506 00:28:04,720 --> 00:28:09,520 She has been put in front of. Wearing, wearing, wearing opium 507 00:28:09,520 --> 00:28:11,360 chain. Do you know what opium is? 508 00:28:12,960 --> 00:28:16,800 I isn't, Isn't it what has what has killed a lot of people? 509 00:28:18,160 --> 00:28:20,520 It is, but also Opium is playable. 510 00:28:20,520 --> 00:28:22,880 Carty is label carry. On Wow. 511 00:28:22,880 --> 00:28:25,720 OK, well, yeah, that's that's marketing still. 512 00:28:25,720 --> 00:28:26,800 I'm sure there's a reason for that. 513 00:28:27,320 --> 00:28:31,680 So anyway, that's to say like there's people who are that 514 00:28:31,720 --> 00:28:36,320 their job in terms of of of like what they're supposed to do is 515 00:28:36,440 --> 00:28:39,560 is figure out how to get Ice Spice in front of everyone. 516 00:28:39,680 --> 00:28:44,040 Sam, like, I'm sorry to interrupt, but if you think that 517 00:28:44,120 --> 00:28:47,400 I Spice is just with Taylor Swift of the strength of them 518 00:28:47,400 --> 00:28:50,000 being friends, yes, them being friends is part of it. 519 00:28:50,160 --> 00:28:53,480 But let me tell you, it's also a Look, this is something that 520 00:28:53,480 --> 00:28:57,480 somebody sat down in and had a meeting about and said it. 521 00:28:57,480 --> 00:29:00,080 Wouldn't it be great if I Spice was with Taylor? 522 00:29:00,080 --> 00:29:02,640 Swift in this thing and let's. Make it happen true. 523 00:29:02,640 --> 00:29:03,720 You know what I mean? Yeah. 524 00:29:03,720 --> 00:29:06,280 And they're probably preparing for her for whatever project 525 00:29:06,280 --> 00:29:08,120 she's planning to drop or whatever single she's planning 526 00:29:08,120 --> 00:29:09,840 to drop. Like it's all works and the 527 00:29:09,880 --> 00:29:11,600 teams behind that and it's marketing. 528 00:29:11,600 --> 00:29:15,040 So marketing is like one of that can get you out as an artist, 529 00:29:15,040 --> 00:29:17,760 that can get you an artist, a band, a producer, whatever it 530 00:29:17,760 --> 00:29:19,600 is, right? But we say artists to encompass 531 00:29:19,600 --> 00:29:21,640 all of it. Yeah, I'm sorry. 532 00:29:21,640 --> 00:29:22,600 I keep on. Interrupting you. 533 00:29:22,640 --> 00:29:25,800 But like do you know when I found out when I found out that 534 00:29:25,800 --> 00:29:30,400 like even in like when you see artists like at games or like 535 00:29:30,400 --> 00:29:32,760 you see them Oh, this artist was at the front row. 536 00:29:32,760 --> 00:29:35,480 Yeah, yeah yeah, yeah, yeah. Like, it's all, it's all that's 537 00:29:35,480 --> 00:29:37,680 part of the marketing budget, not, not not to bring. 538 00:29:37,680 --> 00:29:39,840 Up Taylor Swift again. But a whole relationship with 539 00:29:39,840 --> 00:29:43,320 Travis Kelsey is that might be marketing. 540 00:29:43,760 --> 00:29:45,200 That's. That's marketing. 541 00:29:45,480 --> 00:29:47,640 That's marketing. That's marketing. 542 00:29:47,640 --> 00:29:50,800 Right there. Yeah so so that's that's it's 543 00:29:50,800 --> 00:29:53,720 really important part of of an artist's because without 544 00:29:53,720 --> 00:29:57,080 marketing you can't you can't put your product out there, you 545 00:29:57,080 --> 00:29:58,320 can't put yourself out there right. 546 00:29:58,480 --> 00:30:01,240 So it's really important and labels have done this time and 547 00:30:01,240 --> 00:30:04,520 time they hire the best of the best of the best of the best to 548 00:30:04,520 --> 00:30:07,400 do this. So it's that's that's a big a 549 00:30:07,400 --> 00:30:13,000 big a big plus when it comes to signing with the leader and so I 550 00:30:13,000 --> 00:30:15,480 guess just. In to encompass everything. 551 00:30:15,480 --> 00:30:17,560 It's just more professional. Yeah. 552 00:30:17,600 --> 00:30:19,520 There's just more professional support. 553 00:30:19,640 --> 00:30:23,560 It's people who have done this thing for years, have created 554 00:30:23,560 --> 00:30:26,920 like systems, have seen what works and what doesn't work. 555 00:30:27,000 --> 00:30:31,560 So it's just very professional and very, very like meticulous, 556 00:30:31,560 --> 00:30:32,920 right? Yeah, Yeah, Yeah, you have that. 557 00:30:33,080 --> 00:30:34,480 You have that support. You have. 558 00:30:34,480 --> 00:30:38,280 You have, you have you have a let's say you have everything 559 00:30:38,280 --> 00:30:40,920 you need to be able to succeed as an artist. 560 00:30:41,680 --> 00:30:44,640 Yeah. Yeah that that's that's OK and 561 00:30:44,640 --> 00:30:46,120 and many others. These are not the only ones 562 00:30:46,120 --> 00:30:48,400 there are there are others that that are hidden in there. 563 00:30:48,400 --> 00:30:51,000 But then these are like major categories. 564 00:30:52,120 --> 00:30:55,920 So some. Cons What are like some cons of 565 00:30:55,920 --> 00:30:58,440 being signed to a label? Oh boy. 566 00:30:58,880 --> 00:31:03,160 In 2020. 4 Three 60s I'll start. Three 60s are cons. 567 00:31:03,160 --> 00:31:03,800 OK. Yeah, start. 568 00:31:04,360 --> 00:31:06,400 Oh, OK, we can start. With that, we can start with 569 00:31:06,440 --> 00:31:07,600 that. How, what? 570 00:31:07,800 --> 00:31:11,680 How would you articulate that? Oh no, man, I. 571 00:31:11,760 --> 00:31:13,600 I don't know where it is. OK you know what Let's we'll 572 00:31:13,640 --> 00:31:15,320 we'll get into that. You you start. 573 00:31:15,480 --> 00:31:17,040 You go. OK, Sir you go ahead as I. 574 00:31:17,040 --> 00:31:17,880 OK. So I think. 575 00:31:18,120 --> 00:31:20,680 I think I. Think the Major. 576 00:31:20,680 --> 00:31:25,160 Like one major thing is there's just so many more stakeholders 577 00:31:25,160 --> 00:31:27,400 with the music or involved in the music. 578 00:31:27,400 --> 00:31:29,920 Everyone And the Mama label. Yeah. 579 00:31:29,920 --> 00:31:32,440 Like so. So essentially what that means 580 00:31:32,440 --> 00:31:35,360 is you have less ownership of your music. 581 00:31:35,360 --> 00:31:37,400 Yeah. Because your music of the. 582 00:31:37,440 --> 00:31:39,560 The label is going to take a percentage. 583 00:31:39,560 --> 00:31:44,080 Yeah, the like everybody's going to be taking percentages here, 584 00:31:44,080 --> 00:31:47,600 right, left and centre. That's not necessarily a bad 585 00:31:47,600 --> 00:31:49,880 thing. Because listen, if a label is 586 00:31:49,880 --> 00:31:54,560 able to scale your music to the level where even you making 10% 587 00:31:54,560 --> 00:31:59,280 off of your music is you making a ton of money, then maybe that 588 00:31:59,280 --> 00:32:00,840 that makes a little bit sense for you. 589 00:32:00,840 --> 00:32:06,600 But all I'm saying is yeah, like your your, the percentage of 590 00:32:06,600 --> 00:32:09,160 what you are making is going to be significant essentially. 591 00:32:09,160 --> 00:32:11,040 Yeah, so, so. I mean in the pros we mentioned 592 00:32:11,040 --> 00:32:14,280 like like dedicated departments and teams like these guys have 593 00:32:14,280 --> 00:32:17,640 to get paid and you your, your, your art is the product. 594 00:32:17,840 --> 00:32:19,600 So you're the product. Yeah, you. 595 00:32:19,600 --> 00:32:21,920 Are the product, so you're. Not you're not just going to be 596 00:32:21,920 --> 00:32:23,800 signed to a label and say, OK, I'm taking everything for 597 00:32:23,800 --> 00:32:25,320 myself. No, some of the people who are 598 00:32:25,320 --> 00:32:27,320 helping out nature, that's just the nature of how it is. 599 00:32:28,640 --> 00:32:34,640 And we've seen, we've seen, we've seen like big artists, 600 00:32:34,640 --> 00:32:38,000 like massive artists, Kanye and them like with leaked contracts 601 00:32:38,000 --> 00:32:41,320 and he owned his, he's telling us that he has what, 10% or even 602 00:32:41,320 --> 00:32:44,480 less than than? And we are thinking because you 603 00:32:44,520 --> 00:32:47,800 as an artist, you as an artist of his stature, he should be at 604 00:32:47,800 --> 00:32:49,520 least having like a lot of money. 605 00:32:49,520 --> 00:32:51,000 Now that's not more ownership. Nope. 606 00:32:51,000 --> 00:32:51,840 Nope. Nope, even. 607 00:32:52,120 --> 00:32:54,440 The the whole. Rumor about bun, but Bunny also 608 00:32:54,440 --> 00:32:57,680 being in like a 9010 type of thing and you're like Bad Bunny. 609 00:32:57,680 --> 00:33:00,480 But listen, Bad Bunny does. His numbers are ridiculous. 610 00:33:00,480 --> 00:33:03,760 Yeah, yeah, his numbers. Are ridiculous, but still I. 611 00:33:03,760 --> 00:33:04,960 Mean. He'd rather another. 612 00:33:04,960 --> 00:33:05,440 Yeah. So. 613 00:33:05,760 --> 00:33:07,840 Another con would be creative control. 614 00:33:08,360 --> 00:33:12,160 So you don't have as much you, you just don't have as much. 615 00:33:12,160 --> 00:33:15,120 Again, because you're a product, you're you're a product and and 616 00:33:15,120 --> 00:33:18,800 the labels job is the the labels signed you to be able to 617 00:33:18,800 --> 00:33:24,680 maximize your, maximize your, your art, maximize your so that 618 00:33:24,680 --> 00:33:28,160 they can make the hey, we don't like it, but it's a fact. 619 00:33:28,480 --> 00:33:31,360 Whenever you get signed to a label, it's not no longer a 620 00:33:31,360 --> 00:33:33,080 creative game it's now a money game. 621 00:33:33,080 --> 00:33:36,920 So they're going to yeah they're going to make whatever decisions 622 00:33:36,920 --> 00:33:41,000 they feel is best. This is the single you should 623 00:33:41,120 --> 00:33:43,800 start. Your project with yeah by 4 624 00:33:43,800 --> 00:33:45,520 exactly. And this is when you're going to 625 00:33:45,520 --> 00:33:48,920 release it and this is how it's going to sound or no, I know you 626 00:33:48,920 --> 00:33:51,240 really liked that writer on it and everything like that, but we 627 00:33:51,240 --> 00:33:52,640 don't want that. This is what we're trying to 628 00:33:52,640 --> 00:33:54,560 achieve with this single. So we're going to go with this 629 00:33:54,560 --> 00:33:57,080 writer and this producer and we're going to mix it in this 630 00:33:57,080 --> 00:34:00,360 way and this will be the album art and your whole idea and 631 00:34:00,480 --> 00:34:03,360 conception of of whatever you're planning to do is thrown out the 632 00:34:03,360 --> 00:34:05,520 window, but you can't do anything about it because your 633 00:34:05,520 --> 00:34:08,480 name is at the dotted line. So that's that's a really big 634 00:34:08,480 --> 00:34:09,600 one. And that's one of the ones that 635 00:34:09,600 --> 00:34:11,920 artists really fight with the most is creative control, 636 00:34:11,920 --> 00:34:14,440 because creativity, creativity is art, right. 637 00:34:14,440 --> 00:34:17,520 And so when that that is taken away from them, it's like, OK, 638 00:34:17,520 --> 00:34:20,960 so exactly what am I doing here? Yeah. 639 00:34:21,120 --> 00:34:24,320 And and, and so there's a point that actually goes hand in hand 640 00:34:24,320 --> 00:34:26,719 that it's slightly different though. 641 00:34:26,719 --> 00:34:31,679 So I feel like artists have a lack of autonomy to do what they 642 00:34:31,840 --> 00:34:35,280 please with their music. So this differs with creative 643 00:34:35,280 --> 00:34:39,199 control in the sense that OK, like for example, you see what 644 00:34:39,199 --> 00:34:43,040 happened with UMG recently. They decided because of the 645 00:34:43,040 --> 00:34:45,960 talks that they've been, that broke down with with them and 646 00:34:45,960 --> 00:34:48,320 Tiktok, they decided to pull down their music. 647 00:34:48,639 --> 00:34:52,560 But you see, this is not a decision that each and every ex 648 00:34:52,560 --> 00:34:54,320 can send. An e-mail and say I don't want 649 00:34:54,320 --> 00:34:56,239 to be part of this. Can you make my music up? 650 00:34:56,239 --> 00:34:57,120 Nah. Sorry bro. 651 00:34:57,440 --> 00:35:00,360 So now you you. So now you lose control over 652 00:35:00,360 --> 00:35:03,720 over your music in that sense, because I'm sure there's a ton 653 00:35:03,720 --> 00:35:07,480 of UMG artists who would love their music to still be on 654 00:35:07,680 --> 00:35:10,400 Tiktok, if not all. But it's not, yeah. 655 00:35:10,400 --> 00:35:14,120 So you kind of lose a little bit of control over the product 656 00:35:14,120 --> 00:35:17,000 itself because. UNG has such a. 657 00:35:17,000 --> 00:35:20,800 Huge stake over the major label will have such a huge stake in 658 00:35:20,800 --> 00:35:22,920 you do I just come to think. About you, you lose control 659 00:35:22,920 --> 00:35:24,600 over, you lose, you just lose control. 660 00:35:24,600 --> 00:35:26,080 Generally. You lose control over your own 661 00:35:26,080 --> 00:35:29,640 art and you lose control over like even the business decisions 662 00:35:29,640 --> 00:35:32,200 that you're making that you need to make like there's just. 663 00:35:32,200 --> 00:35:36,760 So that's I guess that's it. So, so with the, with the, with 664 00:35:36,760 --> 00:35:40,320 the, and this is the next point, So with the, with, with major 665 00:35:40,320 --> 00:35:43,200 labels, right Again, and I don't want to keep saying this, but 666 00:35:43,200 --> 00:35:46,320 then it's a money game. So they're going to maximize 667 00:35:46,320 --> 00:35:47,720 profits is what they're here to do. 668 00:35:47,960 --> 00:35:53,080 Which would mean unfortunately that you as an artist if you are 669 00:35:53,080 --> 00:35:59,480 not giving them what they need in terms of returns compared to 670 00:35:59,480 --> 00:36:04,040 what they signed you for, then your project is going to be 671 00:36:04,040 --> 00:36:05,640 shelved. Your whole ideas. 672 00:36:05,640 --> 00:36:07,600 And if they're going to be shelved, there's not much they 673 00:36:07,600 --> 00:36:12,320 won't invest as much in you as as as you would want them to 674 00:36:12,680 --> 00:36:14,960 because it's just not it's just not what they're they're they're 675 00:36:14,960 --> 00:36:16,720 here to match my profits. So things like artist 676 00:36:16,720 --> 00:36:21,760 development, things like spending spending years to to 677 00:36:21,760 --> 00:36:25,840 curate the perfect album. No, no, no, no, no, no, no, no, 678 00:36:25,840 --> 00:36:28,520 it's it's it's more about, OK, what do we need? 679 00:36:28,520 --> 00:36:30,800 How what do we need to be able to maximize our profits, 680 00:36:31,320 --> 00:36:34,120 maximize this stuff everything, even reach marketing. 681 00:36:34,120 --> 00:36:36,400 It's all it's all geared to be able to get their money back. 682 00:36:36,960 --> 00:36:39,400 They both are big a big banks and they need their money back. 683 00:36:39,400 --> 00:36:42,400 So they're not going to play games with with oh and cuddle 684 00:36:42,400 --> 00:36:45,080 you as an artist that Oh no. OK let's just take some more 685 00:36:45,080 --> 00:36:47,200 time and figure out what you want to do. 686 00:36:47,200 --> 00:36:49,360 Maybe take a few years off go to the Bahamas. 687 00:36:49,360 --> 00:36:51,440 Nah, it's over for you. You're on the shelf. 688 00:36:51,760 --> 00:36:54,520 That's it done. So that's that's that's 689 00:36:54,520 --> 00:36:55,800 terrible. And and and and. 690 00:36:55,800 --> 00:36:58,040 Usually that's what is demoralizing. 691 00:36:58,800 --> 00:37:03,160 But yeah, listen and and with that I guess we also have to 692 00:37:03,160 --> 00:37:07,880 mention bad contracts because a lot of these labels, man, 693 00:37:07,880 --> 00:37:11,280 they'll they'll have sneaky language within their contracts. 694 00:37:11,600 --> 00:37:14,160 Have you read? Have you read have? 695 00:37:14,160 --> 00:37:16,240 You read some contracts. Have you seen how they try and 696 00:37:16,240 --> 00:37:20,200 disguise the simplest of things in like something you can say in 697 00:37:20,200 --> 00:37:23,920 two sentences has 5 pages of just wording. 698 00:37:23,920 --> 00:37:27,800 Legal Mumbo jumbo is what it is and they do it on purpose and. 699 00:37:28,440 --> 00:37:32,880 And it's just all, it's just all like it's slimy honestly. 700 00:37:33,000 --> 00:37:36,560 So like we we've seen like like Sam was mentioning at the top of 701 00:37:36,560 --> 00:37:42,120 the con segment, like you look at 360 contracts where the 702 00:37:42,160 --> 00:37:45,680 artist is where everything that the artist is involved with, 703 00:37:45,680 --> 00:37:48,920 whether the artist decides to start a brand that's outside the 704 00:37:48,920 --> 00:37:51,560 music, whatever the label is going to take a percentage. 705 00:37:51,640 --> 00:37:51,960 Oh, no. Yeah. 706 00:37:51,960 --> 00:37:54,280 That's because they. Feel because the label because 707 00:37:54,280 --> 00:37:56,360 the label. Will feel like, you know, 708 00:37:56,360 --> 00:37:58,960 because we have given you this massive opportunity. 709 00:37:58,960 --> 00:38:00,640 We put you on this huge pedestal. 710 00:38:00,640 --> 00:38:02,320 We've given you this massive reach. 711 00:38:02,520 --> 00:38:05,920 We have owners of all the things that you're invested in. 712 00:38:06,280 --> 00:38:09,320 And so such things are only beneficial to the artists who 713 00:38:09,320 --> 00:38:12,680 make tons of money. But if you're a small artist and 714 00:38:12,680 --> 00:38:15,920 you're signing a 360, like essentially you just end up 715 00:38:15,920 --> 00:38:18,440 being really, really screwed over. 716 00:38:18,480 --> 00:38:21,880 I'm using those contracts which were like they'll put it 717 00:38:21,880 --> 00:38:27,120 sneakily, like, you know, you have to, you have to release 2 718 00:38:27,120 --> 00:38:29,480 full length projects which they decide. 719 00:38:29,480 --> 00:38:32,000 What that is, and it's not a standard, then yes. 720 00:38:32,520 --> 00:38:34,760 Then then they can decide what a project is. 721 00:38:34,760 --> 00:38:37,280 They can say the project that you released last year was 722 00:38:37,280 --> 00:38:40,400 actually a mix tape and so really you have to really still 723 00:38:40,400 --> 00:38:45,200 do two more projects and and this and that and all that stuff 724 00:38:45,200 --> 00:38:48,640 is so like this. This is very surface level 725 00:38:48,640 --> 00:38:50,360 stuff. There's so many different like 726 00:38:50,360 --> 00:38:53,280 small things they put in this contracts that like they have 727 00:38:53,440 --> 00:38:56,720 clauses that might say like even if you terminate the contract 728 00:38:56,800 --> 00:39:00,120 will still be liable to get like percentages from your music for 729 00:39:00,120 --> 00:39:03,080 five years, 10 years after you the the whole, the whole deal is 730 00:39:03,120 --> 00:39:04,960 done. Things like that, which is so 731 00:39:04,960 --> 00:39:07,800 easy to you can only earn you. Can only earn from your music 732 00:39:07,800 --> 00:39:10,960 after it has done a specific amount of numbers and blah blah 733 00:39:10,960 --> 00:39:14,920 blah. And now what that does is if if 734 00:39:14,920 --> 00:39:18,200 they decide that they have not gotten the return they want in 735 00:39:18,200 --> 00:39:20,800 the first few months of the album release, they're going to 736 00:39:20,800 --> 00:39:22,760 stop pushing it. And then you don't get your 737 00:39:22,760 --> 00:39:24,560 money back and then you're on the shelf. 738 00:39:24,560 --> 00:39:27,280 Just the game. Can get nasty. 739 00:39:28,000 --> 00:39:30,400 It can get nasty, yeah. And then there's the the. 740 00:39:30,400 --> 00:39:33,400 Whole thing about like the in the contract, like how should 741 00:39:33,400 --> 00:39:36,040 you recoup your your your advance and all that type of 742 00:39:36,040 --> 00:39:37,600 stuff. And then they even do things 743 00:39:37,600 --> 00:39:40,440 where like they'll put it in your contract that if you 744 00:39:40,440 --> 00:39:44,000 release album A right? But it doesn't, it fails to 745 00:39:44,000 --> 00:39:48,200 recoup the the amount of investment that they put into 746 00:39:48,280 --> 00:39:52,760 into Album A, right? They can still take your your 747 00:39:52,760 --> 00:39:56,000 money that you make from album B, which comes out like two 748 00:39:56,000 --> 00:39:58,760 years later or a year later to still recoup. 749 00:39:58,920 --> 00:40:03,120 Yeah, for album A and still you still need to recoup for Album 750 00:40:03,120 --> 00:40:05,280 B. So therefore you end up making 751 00:40:05,280 --> 00:40:09,080 zero money like from none really because you're all your money is 752 00:40:09,080 --> 00:40:11,360 just going into recoup. So they'll put. 753 00:40:11,400 --> 00:40:14,400 That's how you see a lot of artists broke outside because 754 00:40:14,400 --> 00:40:16,440 you think that when you sign to a label like you have money, 755 00:40:16,440 --> 00:40:20,520 especially, you're given what, $1,000,000 in advance and then a 756 00:40:20,520 --> 00:40:23,160 couple of a year later you've seen this artist is super broke 757 00:40:23,520 --> 00:40:26,440 fam that money is not and. And even on, it's. 758 00:40:26,440 --> 00:40:27,760 Not for you. That money is alone. 759 00:40:28,040 --> 00:40:32,200 Yeah, on your point. Even so I was I I think it was. 760 00:40:32,200 --> 00:40:34,800 It was no, both of them. So S1 and Hit Boy 2 producers 761 00:40:34,800 --> 00:40:37,200 that I really look up to, they are talking about how they were 762 00:40:37,200 --> 00:40:40,480 signed to a label for a specific amount of songs, right. 763 00:40:40,480 --> 00:40:43,640 So you have like 20 credits or songs now. 764 00:40:44,200 --> 00:40:46,200 The layman will think, oh, this is really easy. 765 00:40:46,280 --> 00:40:48,680 They just need to produce 20 songs and they're done. 766 00:40:49,640 --> 00:40:51,800 So they got to the end of the the 20. 767 00:40:52,800 --> 00:40:54,760 I don't know it was if it was one of them or there's another 768 00:40:54,760 --> 00:40:57,040 producer talking about it. He got to the end of the 20 and 769 00:40:57,040 --> 00:40:59,560 the label tells him that he has done like only three or four. 770 00:41:00,520 --> 00:41:01,600 Why? And he's. 771 00:41:01,600 --> 00:41:04,600 Wondering. What I've I've fulfilled my So 772 00:41:04,600 --> 00:41:06,680 now what happened was within the contract. 773 00:41:07,440 --> 00:41:08,720 And this is like the standard, right? 774 00:41:08,720 --> 00:41:12,240 So when you produce a song as a producer, you get the amount you 775 00:41:12,240 --> 00:41:15,480 get. Now if other people are are 776 00:41:15,480 --> 00:41:18,320 included in that, your percentage of ownership of that 777 00:41:18,320 --> 00:41:21,720 song reduces, right. So instead of him getting 50% 778 00:41:21,720 --> 00:41:25,160 credit where he, if he just needs to do 40 songs and he's 779 00:41:25,160 --> 00:41:30,040 done, he got 2%, he got 2% and it's not necessarily him, him he 780 00:41:30,040 --> 00:41:32,200 had produced the track. The label decided, you know 781 00:41:32,200 --> 00:41:34,400 what, we need this to be better. So the three and other producers 782 00:41:34,400 --> 00:41:37,360 and other people like that. And so that reduces drastically 783 00:41:37,360 --> 00:41:38,840 his amount. So now instead of having to 784 00:41:38,840 --> 00:41:42,720 produce 40 songs to get out of his label, he has to do like 203 785 00:41:42,720 --> 00:41:44,760 hundred and years and years and years. 786 00:41:44,760 --> 00:41:46,000 And that's how you just get buried. 787 00:41:47,160 --> 00:41:50,000 It's it's it's nasty. It's nasty. 788 00:41:50,000 --> 00:41:53,200 It's nasty. But so yeah, so another one I I 789 00:41:53,640 --> 00:41:56,200 guess if just probably two more, another one would be. 790 00:41:56,360 --> 00:41:58,520 So with the labels comes politics. 791 00:41:59,560 --> 00:42:01,960 These are establishments, bro. These are establishments that 792 00:42:01,960 --> 00:42:03,800 have a lot of power. A lot of them are publicly 793 00:42:03,800 --> 00:42:06,040 traded. There's a lot of money being 794 00:42:06,040 --> 00:42:10,440 exchanged, billions and billions and billions and billions and 795 00:42:10,440 --> 00:42:15,240 billions of dollars. So there's bound to be pulled 796 00:42:15,240 --> 00:42:19,160 the political game where like, for example, if artist A is 797 00:42:19,160 --> 00:42:22,680 under whatever label and artist B is under this other label and 798 00:42:23,120 --> 00:42:25,760 this label for some reason are fighting with that other label 799 00:42:25,760 --> 00:42:28,440 and you feel like you want to get a collaboration with the 800 00:42:28,440 --> 00:42:30,720 other label, the labels that are fighting, the other label, the 801 00:42:30,720 --> 00:42:34,920 opposite labels, flagship artist, and you think that 802 00:42:34,920 --> 00:42:36,720 you're just going to finesse that while they're fighting. 803 00:42:36,720 --> 00:42:39,560 Nope. They're going to find ways to 804 00:42:39,560 --> 00:42:41,840 keep you from that. So politics is just it's nasty, 805 00:42:41,840 --> 00:42:44,560 but it's just it's part of the it's part of politics. 806 00:42:44,560 --> 00:42:48,680 With the labels and the platforms, like if the label 807 00:42:48,680 --> 00:42:54,240 might be beefing with YouTube, like even the UMG true example, 808 00:42:54,240 --> 00:42:57,680 again, that's also politics. And you just get wrapped up in 809 00:42:57,880 --> 00:43:01,640 things that you're not really part of, but because you're in 810 00:43:01,640 --> 00:43:06,120 the label, unfortunately, you know, you're wrapped up in it. 811 00:43:06,120 --> 00:43:10,120 So yeah, politics. And then I guess for me, this 812 00:43:10,120 --> 00:43:14,120 one is more of a, it's just like a combination of everything, of 813 00:43:14,120 --> 00:43:17,880 all the the the cons, I mean, and it's something that, you 814 00:43:17,880 --> 00:43:20,880 know, a lot of artists have expressed and I think Nikita was 815 00:43:20,880 --> 00:43:24,600 kind of expressing you can take a toll on your mental health. 816 00:43:24,640 --> 00:43:26,920 It's, it's very stressful. There's a lot of pressure. 817 00:43:26,920 --> 00:43:30,080 There are a lot of deliverables and you're trying to really 818 00:43:30,080 --> 00:43:32,960 navigate this landscape where you're, you're you're looking at 819 00:43:32,960 --> 00:43:35,120 the contracts, you're potentially being finesse. 820 00:43:35,320 --> 00:43:37,240 You don't have any creative control. 821 00:43:37,440 --> 00:43:41,360 Sure, being in a label and being lucky enough to be like a star, 822 00:43:41,360 --> 00:43:44,080 like that's huge because like you'll always be good. 823 00:43:44,080 --> 00:43:46,560 Like if you're in a label and you're Justin Bieber, whatever 824 00:43:46,560 --> 00:43:49,200 you're, you're living well. But if you're in a label and 825 00:43:49,200 --> 00:43:52,320 you're a smaller artist and you're really trying, it can be. 826 00:43:52,560 --> 00:43:55,040 It gets very stressful, It gets very stressful and it. 827 00:43:55,680 --> 00:43:58,560 Gets and and. They they do go through a lot of 828 00:43:58,560 --> 00:44:02,280 mental health like problems. Yeah, it's, it's it's crazy. 829 00:44:02,280 --> 00:44:03,480 It's. Crazy and we've seen a lot of, 830 00:44:03,480 --> 00:44:07,080 and that's a huge point take down like they were doing well. 831 00:44:07,080 --> 00:44:08,920 Their art was great. It was very fresh. 832 00:44:08,920 --> 00:44:11,520 It was cool And then they got signed to a label and afterwards 833 00:44:11,520 --> 00:44:16,080 you just, it's just like they changed and it's a lot of it's 834 00:44:16,840 --> 00:44:18,280 it can, it can get very stressful, man. 835 00:44:18,320 --> 00:44:19,520 It can get very stressful. It can. 836 00:44:19,600 --> 00:44:23,000 It can be a very. Mentally crushing thing to be in 837 00:44:23,000 --> 00:44:27,880 a label. So yeah, man, for me personally, 838 00:44:28,000 --> 00:44:32,160 if you're in the music industry and you're starting out, I 839 00:44:32,200 --> 00:44:34,640 would, I would, I would make all the labels angry. 840 00:44:35,080 --> 00:44:36,440 Make all the labels angry? Go ahead. 841 00:44:36,840 --> 00:44:38,280 Yeah, I'd really advise. I'd really. 842 00:44:38,280 --> 00:44:42,080 Advise you to stay independent. I think labels are really, 843 00:44:42,080 --> 00:44:46,120 really built for the mega. Like the big stars, like the 844 00:44:46,120 --> 00:44:48,920 really really big stars. Those are the real people who 845 00:44:48,920 --> 00:44:52,200 are able to benefit properly from being in a label. 846 00:44:52,200 --> 00:44:56,600 If you're a smaller artist, it could help, but like, you could 847 00:44:56,600 --> 00:44:59,320 also gain a lot from being independent. 848 00:44:59,400 --> 00:45:02,240 You know, you could, you could really work yourself to a point. 849 00:45:02,240 --> 00:45:06,480 Now if your goals are to scale to the size of the Justin 850 00:45:06,480 --> 00:45:09,800 Bieber's or whatever, I can tell you now you're not going to do 851 00:45:09,800 --> 00:45:11,400 that. Being independent, It's 852 00:45:11,400 --> 00:45:14,000 impossible. It's, it's really impossible. 853 00:45:14,000 --> 00:45:16,400 You know, like even all these guys who say, oh, I'm 854 00:45:16,400 --> 00:45:19,520 independent, like whatever, all my master, then you'll just 855 00:45:19,520 --> 00:45:22,520 look, you'll see, you'll look at that thing and it'll be like, oh 856 00:45:22,520 --> 00:45:24,280 that. But they have a distribution 857 00:45:24,280 --> 00:45:28,400 deal with with Sony or they have a publisher to get whatever. 858 00:45:28,560 --> 00:45:30,600 So would you get to that height independent? 859 00:45:30,600 --> 00:45:31,720 Like like there's. A whole thing? 860 00:45:31,720 --> 00:45:32,840 A couple of. Years back we chanced the 861 00:45:32,840 --> 00:45:35,320 rapper, saying that oh, he won a Grammy when he was independent. 862 00:45:36,800 --> 00:45:39,040 I don't know if he was completely independent on that 863 00:45:39,040 --> 00:45:40,080 one. Exactly. 864 00:45:40,080 --> 00:45:42,360 Yeah, it's who's publishing you. And so they. 865 00:45:42,400 --> 00:45:46,680 Have really being really being really independent is a myth, 866 00:45:46,720 --> 00:45:49,720 like, especially at that level. But like I was just saying, I 867 00:45:49,720 --> 00:45:54,280 think it's more advisable to stay independent for as long as 868 00:45:54,280 --> 00:45:59,040 you possibly can, For as long and yeah, and when you. 869 00:45:59,040 --> 00:46:02,480 Sign deals. Sign them for the shortest 870 00:46:02,480 --> 00:46:05,600 amount of time or shortest amount of projects. 871 00:46:05,600 --> 00:46:08,080 Like just do it like that exactly. 872 00:46:08,120 --> 00:46:09,640 Don't say. Oh, I'm going to wait 5. 873 00:46:09,720 --> 00:46:11,800 Years so that these guys can really work on me, bro. 874 00:46:11,800 --> 00:46:13,080 After one year, they're done with you. 875 00:46:13,080 --> 00:46:14,880 If you're not, if you're not performing, if you can do 876 00:46:14,880 --> 00:46:17,800 limited. If you can do limited deals, if 877 00:46:17,800 --> 00:46:21,120 you can do non exclusive deals, yeah. 878 00:46:21,240 --> 00:46:24,960 If you can do deals that are project by project basis, yeah, 879 00:46:24,960 --> 00:46:27,480 like bro, those are the best things. 880 00:46:27,680 --> 00:46:31,440 Like the the the best thing for you to do as an artist is to 881 00:46:31,880 --> 00:46:35,400 Yeah, yeah, the best thing to do as an artist is to try and 882 00:46:35,400 --> 00:46:39,480 minimize your engagement with these people as much as you 883 00:46:39,520 --> 00:46:41,000 possibly can. Yeah, that's true. 884 00:46:41,440 --> 00:46:43,840 That's true. Yeah, and actually both. 885 00:46:43,840 --> 00:46:45,480 Ways. I think even them they like it 886 00:46:45,720 --> 00:46:48,040 like they like not exactly so that, so that. 887 00:46:48,400 --> 00:46:50,440 They don't have to deal with you for a long time. 888 00:46:50,440 --> 00:46:52,200 They're like, right, we've gotten what we want out of this 889 00:46:52,280 --> 00:46:53,920 guy. We've ringed him dry. 890 00:46:54,120 --> 00:46:55,360 Look at him now. He's depressed. 891 00:46:55,360 --> 00:46:57,640 He's tired, he's sad. His art isn't even that good. 892 00:46:57,800 --> 00:47:00,720 Get rid of him and then you can leave and and go get your colour 893 00:47:00,720 --> 00:47:04,920 back. So that's that's that's thanks 894 00:47:04,920 --> 00:47:08,480 Sam for that. Glowing assessment. 895 00:47:10,080 --> 00:47:11,120 You're welcome. What in terms? 896 00:47:11,240 --> 00:47:14,320 Of man, what else was on? In terms of other news, I'll. 897 00:47:14,320 --> 00:47:17,840 Just really run through these. I want to give a big 898 00:47:18,040 --> 00:47:23,080 congratulations to Fenagitu because she was named Spotify 899 00:47:23,080 --> 00:47:26,120 Equal Africa Ambassador for February. 900 00:47:26,280 --> 00:47:29,560 That's a big deal. Shout out to Monica Kimoli 901 00:47:29,560 --> 00:47:33,720 because she puts together these type of things on Spotify. 902 00:47:34,440 --> 00:47:39,720 So essentially what happens is every month there's a new 903 00:47:39,720 --> 00:47:42,560 ambassador for the Eco Africa program. 904 00:47:42,840 --> 00:47:45,760 And essentially by so this I'm just reading. 905 00:47:45,760 --> 00:47:49,680 By providing equal opportunities for female artists, the industry 906 00:47:49,680 --> 00:47:53,520 becomes more inclusive, ensuring a broader range of perspectives 907 00:47:53,520 --> 00:47:56,960 and narratives. This not only challenges 908 00:47:56,960 --> 00:47:59,840 stereotypes, but also contributes to the preservation 909 00:47:59,840 --> 00:48:03,880 of diverse cultural heritage. Additionally, visible 910 00:48:03,880 --> 00:48:07,800 representation of successful female musicians serves as 911 00:48:07,880 --> 00:48:11,680 inspiration for aspiring talents breaking down barriers and 912 00:48:11,680 --> 00:48:13,760 encouraging the next generation of artists. 913 00:48:13,960 --> 00:48:17,400 So I feel like what happens as well is like Spotify will also 914 00:48:17,400 --> 00:48:20,440 really involve themselves in the marketing of this artist for the 915 00:48:20,440 --> 00:48:22,040 month. They'll put them on their 916 00:48:22,040 --> 00:48:24,840 playlist, they'll really highlight them, they'll showcase 917 00:48:24,840 --> 00:48:27,920 them and just kind of put them on a pedestal show light to 918 00:48:27,920 --> 00:48:30,400 their art and everything. And I think that's really dope 919 00:48:30,400 --> 00:48:34,080 that they're doing this. So shout out to Fenagito, I hope 920 00:48:34,080 --> 00:48:38,000 this is a good look for her. And yeah, she's been around for 921 00:48:38,000 --> 00:48:40,120 a long time. To read so, so this is cool. 922 00:48:40,520 --> 00:48:41,920 Yeah, it said. It said like. 923 00:48:41,920 --> 00:48:45,160 It on the article it says she's been doing this for 13 years and 924 00:48:45,160 --> 00:48:47,600 I'm like, wow, time flies. Yeah, that's. 925 00:48:48,440 --> 00:48:50,320 That's many years. So shout out to her. 926 00:48:50,720 --> 00:48:52,560 Shout out to Fena. All right, man. 927 00:48:52,880 --> 00:48:56,280 What else was in the news? I'm. 928 00:48:56,720 --> 00:48:58,600 I'm, I'm, I'm Dundo. Dundo. 929 00:48:58,600 --> 00:49:00,000 Speaking of the. Labels we should have. 930 00:49:00,000 --> 00:49:01,040 We should have sucked already into this. 931 00:49:02,000 --> 00:49:05,120 Dundo is not really a label. No, it's not what is? 932 00:49:05,120 --> 00:49:06,120 What is? It's a music. 933 00:49:06,120 --> 00:49:07,920 It's a music platform. It's a streaming platform. 934 00:49:08,120 --> 00:49:10,160 Oh, it's a. Music platform makes sense, but 935 00:49:10,160 --> 00:49:14,720 Mudundo. They they've announced or 936 00:49:14,720 --> 00:49:18,040 released the news that they are going to pay artists over $1.5 937 00:49:18,040 --> 00:49:21,640 million in royalties. I will not try and convert that 938 00:49:21,640 --> 00:49:26,560 to Shillings. So yeah, so the I've got the the 939 00:49:26,600 --> 00:49:32,040 let me just read so Head of music and Licensing Wanjiku Koi 940 00:49:32,040 --> 00:49:33,240 Nangi. I hope I got that right. 941 00:49:33,440 --> 00:49:36,560 Said the implementation of artists of its Artist Royalty 942 00:49:36,960 --> 00:49:43,920 Payment program would benefit about 156,000 artists over the 943 00:49:43,920 --> 00:49:45,560 said period. Which said period? 944 00:49:45,560 --> 00:49:48,800 Is that actually did they say 20? 945 00:49:48,800 --> 00:49:53,040 2023-2024. So just the the breakdown is 946 00:49:53,040 --> 00:49:55,040 interesting. OK so so this is the breakdown 947 00:49:55,040 --> 00:49:57,520 of the total amount payable to the content providers. 948 00:49:57,520 --> 00:49:59,400 So the the artists and whoever's making the content. 949 00:49:59,560 --> 00:50:03,800 Kenya is going to get 4044% with 56,000 active artists, Tanzania 950 00:50:03,920 --> 00:50:10,640 19% with 15,200. Nigeria is stud with 17% as 951 00:50:11,040 --> 00:50:14,920 25,000 artists. South Africa is fourth with 7% 952 00:50:14,920 --> 00:50:16,560 like this, Nigeria winning something there. 953 00:50:16,800 --> 00:50:22,320 South Africa is 7th for with 7500 active artist, Uganda 6th 954 00:50:22,320 --> 00:50:26,000 and Ghana 6th with 19,000 and 6900 respectively. 955 00:50:26,480 --> 00:50:27,840 So that's really cool. That's really cool. 956 00:50:27,840 --> 00:50:30,640 And I like, I like that they've broken down those numbers to 957 00:50:30,640 --> 00:50:34,480 sort of give a perspective of of the market share of the 958 00:50:34,480 --> 00:50:36,160 different countries and different regions. 959 00:50:37,840 --> 00:50:41,480 As Ludo looks ahead. The artist royalty payment 960 00:50:41,560 --> 00:50:45,160 program remains a beacon beacon of hope for musicians across 961 00:50:45,160 --> 00:50:46,480 Africa. I'm doing those. 962 00:50:46,560 --> 00:50:49,080 I promise you I can read, I'm doing those commitments to fair 963 00:50:49,080 --> 00:50:52,080 compensation, strategic partnerships and innovative 964 00:50:52,080 --> 00:50:56,200 approaches paints a promising picture of the future of the 965 00:50:56,200 --> 00:51:01,240 music industry on the entire continent of Africa. 966 00:51:01,240 --> 00:51:03,560 So shout out to M Dundo man, shout out to M duno, that's, 967 00:51:03,560 --> 00:51:05,520 that's shout. Shout out to them, yeah. 968 00:51:05,960 --> 00:51:08,360 Also, I also read, oh, sorry, go ahead. 969 00:51:08,360 --> 00:51:09,720 No, no, this way. Go ahead, go ahead. 970 00:51:10,240 --> 00:51:11,400 No, I was just going to say I also. 971 00:51:11,400 --> 00:51:15,720 Read an article saying that they hit 30.8 monthly active users, 972 00:51:16,640 --> 00:51:19,800 which puts them on track to their goal of reaching 50 973 00:51:19,800 --> 00:51:23,280 million monthly active users by the end of 2025. 974 00:51:23,680 --> 00:51:26,560 I also think they're doing very innovative stuff with them, 975 00:51:26,560 --> 00:51:29,800 partnering with the telecom companies such as Safaricom, 976 00:51:30,000 --> 00:51:32,400 Vodafone in Tanzania and all that type of stuff. 977 00:51:32,760 --> 00:51:35,080 Like we know. I think that's the best way to 978 00:51:35,080 --> 00:51:38,800 break into this niche of ours in East Africa and Africa in 979 00:51:38,800 --> 00:51:43,080 general because we really, really, we're very, very 980 00:51:43,080 --> 00:51:46,320 dominated by these telecom companies and they have a lot of 981 00:51:46,320 --> 00:51:49,160 like reach and they already have the systems in place. 982 00:51:49,160 --> 00:51:53,320 So I think Madundo is doing a lot of innovative stuff that is 983 00:51:53,320 --> 00:51:55,360 going to really, really come in clutch. 984 00:51:55,920 --> 00:51:57,800 Yeah. So let's watch and see what they 985 00:51:57,800 --> 00:51:59,240 do. I hope that's why I'm sure they 986 00:51:59,240 --> 00:52:01,960 have big plans. I'm sure they have big, big 987 00:52:02,480 --> 00:52:06,040 plans. Shout out to them, yeah. 988 00:52:06,040 --> 00:52:08,440 Man, that's all I had. That's all I had in terms of 989 00:52:08,440 --> 00:52:10,800 news. That was interesting to me, man. 990 00:52:12,200 --> 00:52:12,680 Yeah, me. Too. 991 00:52:12,680 --> 00:52:14,400 So do you want to talk about new music? 992 00:52:14,440 --> 00:52:16,040 Let's do that. Why not if? 993 00:52:16,040 --> 00:52:20,120 Not did you. I'll, I'll, I'll toss to you 994 00:52:20,120 --> 00:52:20,960 first. Did you listen? 995 00:52:20,960 --> 00:52:22,640 Oh, you want me to start first? OK. 996 00:52:22,640 --> 00:52:27,840 So, So what did I listen to in music? 997 00:52:27,880 --> 00:52:32,120 OK, so there was 2 songs that have had a common theme of kind 998 00:52:32,120 --> 00:52:37,200 of addressing the, you know, the recent femicide that's been 999 00:52:37,200 --> 00:52:41,400 happening in the country. A Saudi soul released a song 1000 00:52:41,400 --> 00:52:44,640 called By the River with a very powerful statement that was 1001 00:52:44,640 --> 00:52:47,960 really targeted at men and asking us like, why are we 1002 00:52:48,840 --> 00:52:50,640 cheating our women like this? Why are you the way you are? 1003 00:52:53,000 --> 00:52:54,040 It's not funny. It's not funny. 1004 00:52:54,040 --> 00:52:58,080 But no, but like, yeah, I mean. Shout out to Sarti so for for 1005 00:52:58,080 --> 00:53:01,280 prioritizing that. And then also Saru released a 1006 00:53:01,280 --> 00:53:04,360 song with Joe Face where it was it was called The Girl Power 1007 00:53:04,360 --> 00:53:07,880 Freestyle and she also speaks powerfully about like the whole 1008 00:53:07,880 --> 00:53:11,520 femicide stuff and you know, so shout out to artists. 1009 00:53:11,520 --> 00:53:13,960 This goes back to our conversation about artists and 1010 00:53:13,960 --> 00:53:18,000 activism, and I respect artists using their platform to actually 1011 00:53:18,000 --> 00:53:21,120 spread positive messages such as these. 1012 00:53:22,760 --> 00:53:28,720 Another song I listened to was Para Panda by Savara father Moen 1013 00:53:28,720 --> 00:53:33,800 Waqadi Nali. That song had a bunch of 1014 00:53:33,880 --> 00:53:36,360 interesting lines. I don't know if it was Scar or 1015 00:53:36,360 --> 00:53:38,640 whoever it was. And that song said some very 1016 00:53:38,640 --> 00:53:43,720 interesting things. Sabuniya Rojo by Itzhaba and 1017 00:53:43,720 --> 00:53:45,640 Hart. The band also came out. 1018 00:53:46,760 --> 00:53:49,000 Let's see, oh more. Oh bro. 1019 00:53:49,040 --> 00:53:54,040 I feel like the the SE Soul boys were very active because, you 1020 00:53:54,040 --> 00:53:57,280 know, Para Panda had Savara and then Fancy Fingers released a 1021 00:53:57,280 --> 00:53:59,760 song with Xenia Manasse all over me. 1022 00:53:59,760 --> 00:54:01,920 How did you feel about it? It was cool. 1023 00:54:01,920 --> 00:54:02,680 It was cool. It was. 1024 00:54:02,680 --> 00:54:03,760 Interesting. I was. 1025 00:54:03,760 --> 00:54:08,040 I was, I was, yeah. I wasn't sure how those two are 1026 00:54:08,040 --> 00:54:10,120 going to mix, but it was it was a good song. 1027 00:54:10,120 --> 00:54:13,520 I mean it was it was cool. Shout out to them. 1028 00:54:13,520 --> 00:54:15,440 Shout out to them for releasing brah. 1029 00:54:15,440 --> 00:54:19,520 Fancy Fingers is very very I think of all the artists like in 1030 00:54:19,520 --> 00:54:22,120 from SE Sole, I think he's he's OK. 1031 00:54:22,160 --> 00:54:25,640 BN is very consistent but Fancy Fingers is #2 in terms of 1032 00:54:25,640 --> 00:54:27,840 consistency. But they are releasing music. 1033 00:54:28,240 --> 00:54:29,000 Maybe. Except Chima. 1034 00:54:29,000 --> 00:54:31,280 We've not seen a lot of Chima. He did release an EP. 1035 00:54:31,280 --> 00:54:33,360 Yeah, but maybe Fancy Fingers releases. 1036 00:54:33,360 --> 00:54:34,880 Yeah, yeah, he's done a lot. He's. 1037 00:54:34,880 --> 00:54:39,200 Done a lot, Mali. Safi by Nadia, Mukami Okelo Max 1038 00:54:39,200 --> 00:54:44,720 and Prince Inder. There was butterflies, I think I 1039 00:54:44,720 --> 00:54:46,280 heard. That song and I, that's one of 1040 00:54:46,280 --> 00:54:48,280 the songs we are going to keep hearing for the next year and a 1041 00:54:48,280 --> 00:54:49,320 half. I promise you. 1042 00:54:49,480 --> 00:54:52,680 It's that same that Mali Safi, it's that that it's that, it's 1043 00:54:52,680 --> 00:54:56,920 the formula, it's the the guitars with the drill drums 1044 00:54:56,920 --> 00:54:58,840 let's you're going to hear that forever now. 1045 00:54:59,000 --> 00:55:01,240 Yeah, forever. Yeah. 1046 00:55:01,800 --> 00:55:03,960 Oh, there was an. Interesting one there was Let It 1047 00:55:03,960 --> 00:55:08,280 Play by a Ugandan artist called Sente and our very own Maya 1048 00:55:08,280 --> 00:55:12,720 Amolo. I thought that was interesting 1049 00:55:12,720 --> 00:55:16,320 and dope to listen to. There was Chachisha by Kalamoto 1050 00:55:16,320 --> 00:55:20,160 and Boutros. Boutros releases music like 1051 00:55:20,160 --> 00:55:25,760 every week at this point and I think the last OK there was, 1052 00:55:26,040 --> 00:55:31,520 there was oh, I want to shout out revamp our VMP from 1053 00:55:31,520 --> 00:55:33,760 Espresso. He released a song s s. 1054 00:55:33,760 --> 00:55:37,640 It's an instrumental, so shout out to him and then I think the 1055 00:55:37,640 --> 00:55:40,960 last one that I really listened to properly was. 1056 00:55:44,040 --> 00:55:47,120 There. Was Oh yeah Yule by Lee Boy. 1057 00:55:48,320 --> 00:55:50,800 So shout out to Lee Boy as well from keeping cool. 1058 00:55:50,800 --> 00:55:53,840 Let's go see let's go more shout out, shout out to. 1059 00:55:54,240 --> 00:55:57,920 Frederick Mula and Umuda sounds provoking the guys over there 1060 00:55:58,040 --> 00:55:59,640 with past, the future. I really enjoyed this one, man. 1061 00:55:59,640 --> 00:56:02,360 Frederick Mula is a rapper and if there's one thing I enjoy, I 1062 00:56:02,360 --> 00:56:04,240 enjoy Swahili. I think it's Swahili. 1063 00:56:04,240 --> 00:56:08,000 He's his Tanzanian, but he he does a straight here, so I 1064 00:56:08,000 --> 00:56:10,240 really enjoyed that rap, man. It's just super cool. 1065 00:56:10,240 --> 00:56:13,000 I love listening to that. Let's see, Sophie Anzal, I don't 1066 00:56:13,000 --> 00:56:16,720 know if you mentioned that. I didn't even see that. 1067 00:56:16,840 --> 00:56:21,000 Yeah, there is a song with. All balloons pop. 1068 00:56:21,120 --> 00:56:23,040 That's the name of the band. All balloons pop. 1069 00:56:23,040 --> 00:56:25,480 Or the artist or the producer called. 1070 00:56:25,480 --> 00:56:31,240 I do not say that Bati Bati. So shout out, shout to her. 1071 00:56:31,680 --> 00:56:34,200 She's still on the grind. Let me see, man. 1072 00:56:34,200 --> 00:56:36,560 Let me see, Let me see, Let me see, Let me see, let me see, let 1073 00:56:36,560 --> 00:56:38,440 me see. I don't know. 1074 00:56:38,760 --> 00:56:41,160 Yo, listen, I I there's more music. 1075 00:56:41,200 --> 00:56:44,840 I I so one thing. One, there's a lot of music, 1076 00:56:44,960 --> 00:56:46,400 yeah. There's, there's, there's a lot. 1077 00:56:47,600 --> 00:56:52,400 The song I think that I was very impressed by was was was 1078 00:56:52,400 --> 00:56:54,360 dopamine. I bro, I love rap, man. 1079 00:56:54,360 --> 00:56:58,360 Like, I just like it when people get on a track and rap well And 1080 00:56:58,360 --> 00:57:00,480 the beat let me get the producer's name right. 1081 00:57:00,480 --> 00:57:03,480 The beat was so dopamine Le Mario. 1082 00:57:03,640 --> 00:57:05,160 Yeah, yeah, yeah, yeah, yeah. So he leaves A. 1083 00:57:05,160 --> 00:57:07,600 Project I think it's A5 song project. 1084 00:57:08,480 --> 00:57:11,720 We know dopamine. He hangs out a lot with 1085 00:57:11,800 --> 00:57:14,800 butchers, right. So yeah it was he's. 1086 00:57:14,880 --> 00:57:17,560 I think he's part he's part of. ADF he's part of Yeah, Yeah, 1087 00:57:17,560 --> 00:57:18,200 Fire. So. 1088 00:57:19,560 --> 00:57:21,240 So he's he's an artist in his own right. 1089 00:57:22,160 --> 00:57:23,960 Yeah. So it's produced by Le Mario. 1090 00:57:23,960 --> 00:57:26,520 The song is so dope. I mean, intro, but there's five 1091 00:57:26,520 --> 00:57:28,560 songs on the project. I encourage you to check it out. 1092 00:57:28,760 --> 00:57:30,400 This beat was just done. Well, man, it's a really good 1093 00:57:30,400 --> 00:57:32,600 beat. This is dope rapping. 1094 00:57:32,600 --> 00:57:35,280 There's an energy about it. So I think we should play that. 1095 00:57:35,280 --> 00:57:38,240 So this is dope. Would you say the song was dope? 1096 00:57:39,240 --> 00:57:42,720 I mean, oh man. You know what, I'm going to let 1097 00:57:42,720 --> 00:57:45,680 that slide just just because just just because of your 1098 00:57:45,680 --> 00:57:49,960 current state, I let that slide. So this is dope. 1099 00:57:49,960 --> 00:57:55,080 I mean with dope. I mean in brackets intro. 1100 00:58:16,320 --> 00:59:22,440 Give me that dope, yeah. 1101 01:00:40,760 --> 01:00:42,480 Yeah, man, that was dope. I mean, some good rap. 1102 01:00:42,800 --> 01:00:45,880 Good, good, aggressive rap music. 1103 01:00:45,880 --> 01:00:46,880 I like it. I like it. 1104 01:00:46,920 --> 01:00:48,800 I like it. I like Le Mario. 1105 01:00:49,920 --> 01:00:51,920 Le Mario. That's the only part of the song 1106 01:00:51,960 --> 01:00:54,080 that that, that. That that got to you right. 1107 01:00:54,080 --> 01:00:56,680 This is the producer tag. I just like the tag. 1108 01:00:57,400 --> 01:00:58,720 I like. I like produce. 1109 01:00:58,760 --> 01:01:03,040 I like the art of producer tags, but listen. 1110 01:01:03,200 --> 01:01:04,880 I think they're getting obnoxious now. 1111 01:01:05,400 --> 01:01:08,560 They're getting obnoxious. I've had I've had ballads like 1112 01:01:08,560 --> 01:01:11,800 just pianos and strings. The beginning of this song you 1113 01:01:11,800 --> 01:01:14,280 just hear you know you know the female one that female the 1114 01:01:14,280 --> 01:01:18,080 female tag that guys that all the producers love doing the the 1115 01:01:18,080 --> 01:01:20,240 weird. It's some array on the. 1116 01:01:20,840 --> 01:01:21,720 Beat. I hate the. 1117 01:01:22,680 --> 01:01:24,760 Some just close the. Mood off like it's. 1118 01:01:24,760 --> 01:01:28,320 Alright, to leave your tag off. Some things I don't want to 1119 01:01:28,320 --> 01:01:30,840 hear, just strings and violins and here it goes. 1120 01:01:31,560 --> 01:01:34,560 He's a farm in the middle of. That, oh, a farm. 1121 01:01:34,560 --> 01:01:37,320 Make keep. On making those hits and then 1122 01:01:37,320 --> 01:01:40,480 they always talk like that. They keep on making those hits. 1123 01:01:40,480 --> 01:01:43,000 Yeah, in that. Weird, soft whisper. 1124 01:01:43,360 --> 01:01:45,000 It's just no, that's not the vibe. 1125 01:01:45,080 --> 01:01:47,680 It's not the vibe. Anyway, Yeah, we need to. 1126 01:01:47,680 --> 01:01:49,800 We need to we need to cut. I'm waiting for that. 1127 01:01:49,880 --> 01:01:52,880 For the era of tags to end. I doubt it all, guys. 1128 01:01:53,800 --> 01:01:55,480 I. Unlike Sam, I'm not waiting for 1129 01:01:55,480 --> 01:01:57,880 the era of tags to end, because I love tags waiting for this 1130 01:01:57,960 --> 01:02:01,080 episode to end. But guys, shout out to you guys 1131 01:02:01,080 --> 01:02:05,800 for always sticking to us. Man, like I said, oh, we 1132 01:02:05,800 --> 01:02:11,280 recently just hit 1000. Oh yay, shout out to us. 1133 01:02:11,320 --> 01:02:14,320 On Instagram. Thank you to you guys. 1134 01:02:14,320 --> 01:02:18,160 Shout out to you guys for following from the ground up is 1135 01:02:18,160 --> 01:02:20,160 what we're doing. Here, from the ground up. 1136 01:02:20,160 --> 01:02:21,200 Really. Really. 1137 01:02:21,200 --> 01:02:21,840 Really. Really. 1138 01:02:21,840 --> 01:02:23,920 Appreciate it. I think. 1139 01:02:25,400 --> 01:02:27,240 Yeah. We're not buying followers here. 1140 01:02:27,720 --> 01:02:30,520 But like you know, thank you guys so much for for, for 1141 01:02:30,520 --> 01:02:33,400 following and everything. We really, really really 1142 01:02:33,400 --> 01:02:36,240 appreciate it. Oh man this this. 1143 01:02:36,440 --> 01:02:37,680 Sorry. I know it's the end of the 1144 01:02:37,680 --> 01:02:40,200 podcast. But two things I want to say 1145 01:02:40,640 --> 01:02:43,720 about no, but like are you. Are you? 1146 01:02:44,080 --> 01:02:46,680 Are you are you. How do you feel about the news 1147 01:02:46,680 --> 01:02:49,680 that came out about Kanye West potentially touring. 1148 01:02:49,680 --> 01:02:52,440 Oh, I'm there I'm. There I I'm there. 1149 01:02:52,440 --> 01:02:55,960 You don't even have to. Well, I'm 90% there. 1150 01:02:56,200 --> 01:02:58,000 It depends because what do you mean 90? 1151 01:02:58,160 --> 01:03:00,200 I'm 90%. 100 Bro. In. 1152 01:03:00,200 --> 01:03:02,960 My bro Kanye West in Kenya is going to be. 1153 01:03:02,960 --> 01:03:04,720 That's going to be crazy. But that show is. 1154 01:03:04,720 --> 01:03:09,880 Going to be so, Sam, it's going to. 1155 01:03:10,080 --> 01:03:13,560 Be We need to figure out how to get him in the studio, bro. 1156 01:03:13,560 --> 01:03:18,920 Like, yo, I didn't figure out. Oh man, just to sit there and 1157 01:03:18,920 --> 01:03:21,800 like the antics studio. Yeah, you need to start the. 1158 01:03:21,800 --> 01:03:23,720 Antics now so that when he. Comes he already knows that 1159 01:03:23,720 --> 01:03:26,960 there's a there's a madman called Sam and then he can 1160 01:03:26,960 --> 01:03:29,120 invite me to the studio farm. Being in the studio with Kanye 1161 01:03:29,120 --> 01:03:31,440 West would be like it will be. It'll be top notch. 1162 01:03:31,680 --> 01:03:32,960 It'll be top. It would be. 1163 01:03:33,000 --> 01:03:36,400 It would be a sight to see last, last. 1164 01:03:36,400 --> 01:03:39,240 Thing last thing that's that's an extra very important 1165 01:03:39,240 --> 01:03:42,160 question, Sam. I spice a Lotto. 1166 01:03:42,360 --> 01:03:44,080 Whose side are you on? All right, All right. 1167 01:03:44,320 --> 01:03:47,840 Thank you guys for. Thank you guys for listening to 1168 01:03:47,840 --> 01:03:48,640 the podcast. OK, listen. 1169 01:03:49,320 --> 01:03:51,000 Let me break it down for you bro. 1170 01:03:51,000 --> 01:03:54,880 Listen, I spice I love you man, but like latter is too like 1171 01:03:54,880 --> 01:03:57,600 latter has to be. But that wasn't like much of A. 1172 01:03:57,600 --> 01:03:59,840 This, this. There weren't too many disses in 1173 01:03:59,840 --> 01:04:01,880 there. It was like a very commercial 1174 01:04:01,920 --> 01:04:03,120 distress. The 2nd. 1175 01:04:03,200 --> 01:04:06,280 Verse the second verse like she actually directly waiting for 1176 01:04:06,280 --> 01:04:08,400 isis spices. Oh, I'm not waiting for it. 1177 01:04:08,520 --> 01:04:13,760 I someone isis spices. Ice spices, ice spices. 1178 01:04:15,200 --> 01:04:16,760 I listen. I love you both. 1179 01:04:16,840 --> 01:04:19,280 I love both of them. I love both of them so much. 1180 01:04:19,280 --> 01:04:22,480 I'm just, I'm even upset. I'm physically upset that 1181 01:04:22,480 --> 01:04:24,160 they're fighting. That's that's the siblings are 1182 01:04:24,160 --> 01:04:25,760 fighting. The group chat is is in 1183 01:04:25,760 --> 01:04:27,720 disarray. Are you in the I spice and 1184 01:04:28,520 --> 01:04:32,360 latter group chat? I mean maybe the discord all. 1185 01:04:33,560 --> 01:04:34,960 Right. Well, thank you guys for 1186 01:04:34,960 --> 01:04:36,520 listening. We appreciate, we appreciate 1187 01:04:36,520 --> 01:04:38,280 every. We appreciate every one of you. 1188 01:04:38,280 --> 01:04:40,040 Thank you. Yes. 1189 01:04:41,520 --> 01:04:45,040 I want to finish with a quote that I found. 1190 01:04:45,040 --> 01:04:49,680 Actually, I'm going to end this on a high, and this is just an 1191 01:04:49,680 --> 01:04:55,200 interesting quote I found by Mr. Wolfgang Amadeus or Amadeus or 1192 01:04:55,240 --> 01:05:04,400 Amadeus Mozart. And he says the music is not in 1193 01:05:04,400 --> 01:05:07,480 the notes but in the silence between. 1194 01:05:08,640 --> 01:05:10,000 That's something. That I've really learnt. 1195 01:05:10,000 --> 01:05:13,600 Producing music like I I've actually like peeped that it's 1196 01:05:13,600 --> 01:05:15,560 the silence. That the silence is what gives 1197 01:05:15,800 --> 01:05:20,080 like the the drums bops like you know that the silences you add 1198 01:05:20,200 --> 01:05:23,640 is that's what adds the bounce. And bro, there's just so much 1199 01:05:23,640 --> 01:05:26,840 like, but it's just deeper than even what I'm seeing. 1200 01:05:26,840 --> 01:05:29,720 So anyway I just wanted to leave you guys with that quote because 1201 01:05:29,720 --> 01:05:33,440 I think it's really dope. But yeah, Sam, sorry. 1202 01:05:36,400 --> 01:05:38,480 I really appreciate this little quotes that you're bringing to 1203 01:05:38,480 --> 01:05:40,480 the podcast. I I really appreciate them. 1204 01:05:40,480 --> 01:05:42,480 I honestly do. Yeah. 1205 01:05:42,480 --> 01:05:44,320 What else, man? I've said, I've said thank you 1206 01:05:44,320 --> 01:05:46,080 guys for listening five times at this point. 1207 01:05:46,440 --> 01:05:49,040 This is it at this point. Guys, listen, Bye. 1208 01:05:49,840 --> 01:05:52,200 Let's see you guys on episode 64. 1209 01:05:52,280 --> 01:05:54,160 Man, shout out to your. Yeah. 1210 01:05:54,520 --> 01:05:55,040 Peace.