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Welcome to the Mindset Bay 
podcast. 

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If you want more confidence and 
motivation, then you're in the 

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right place every week at your 
dose of self development advice 

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and strategies. 
I'm your host Perry Richardson, 

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life coach, NLP practitioner, 
motivational speaker and mental 

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health advocate. 
My mission is hope you find more

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happiness and take more action 
in your life. 

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Now let's begin. 
Hello, hello, hello babe. 

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Welcome to the Mindset Babe 
podcast. 

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In today's episode we are doing 
Part 2. 

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I am doing a series about all 
the lessons I have learned in 

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five years in business, sharing 
the behind the scenes, the 

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things that I wish I would have 
known when I started my 

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business. 
So the very first part I talk 

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about my main lessons, My best 
advice for any woman going into 

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business, make sure you listen 
to Part 1 after this episode. 

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But in today's episode, I want 
to talk about just being a 

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entrepreneur, being a woman, and
what it takes to be in business 

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for five years, to not give up 
on yourself and to keep on going

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in to really show up for a long 
period of time. 

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A lot of businesses, it's 41% of
businesses quit within the first

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year. 
So I want to talk about really 

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how to have sustainable growth 
and overall how to stay in 

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business. 
Like how do we stay in 

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businesses? 
I know so many people that start

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businesses and quit. 
If that is you, no shame. 

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Let's talk about it. 
The only reason why you quit was

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because one of these things 
maybe you didn't know when you 

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felt like it was a you problem, 
not just a business entrepreneur

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problem. 
And so I really wanted to create

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the series to just create more 
awareness and for you to know 

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it's not you. 
Like just because these things 

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happen, it doesn't mean you're 
not meant for business, that 

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this isn't meant for you. 
This is something that happens 

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to all entrepreneurs. 
And we don't talk about the 

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failures and the nose and the 
losses, but it's a part of it. 

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So I wanted to create this 
series for you. 

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All right, let's get into it. 
The very first lesson that I 

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want to talk about is it's your 
job to find the people. 

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It's your job to find the 
people. 

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And I had this breakthrough, 
maybe like the second or third 

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launch of Becoming Her. 
I remember I was looking at 

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applications, and I didn't have 
as many applications as I 

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wanted. 
And I remember sitting on my 

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couch and I have my laptop open 
on my lap, and I'm really 

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thinking like, no, like, this 
offer is powerful. 

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I teach tools that work. 
People want this. 

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Like people are struggling with 
confidence. 

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People are struggling to love 
themselves. 

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Someone wants this. 
I just need to find that person.

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It's my job to find the person 
for what I'm offering, for what 

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I'm selling. 
And so for you, you need to know

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one of the biggest mindset 
shifts to have is someone wants 

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your offer. 
Someone needs your offer, 

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someone is excited to pay for 
it. 

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It's your job as the CEO, as the
marketer, to find the people, 

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not to convince them not to 
chase them, not to water 

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yourself down to seem likable 
for them to buy. 

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It's about finding the people 
going out, finding the people 

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who want what you have. 
People are already actively 

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looking for what you have. 
And I feel like it's a different

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mentality versus like online 
business versus in person. 

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If you have like a brick and 
mortar business, if you open up 

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a restaurant just because you 
open up the restaurant, you're 

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not going to have like tons of 
business, of course, right? 

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You'll get some like walk by 
traffic, right? 

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But you're going to have to go 
out and tell people and put 

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Flyers on cars and doors of 
houses and maybe do an ad in the

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newspaper or maybe send 
marketing out to other people's 

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places, right? 
Like, you just don't open a 

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restaurant and expect your 
restaurant to be packed every 

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single night. 
You have to go out and find the 

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people for your restaurant. 
So you have to go find the 

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people. 
It's literally your job 

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description as a entrepreneur to
find the people, to go out and 

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find the people. 
OK, lesson #2 you don't need to 

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be smart, You just need to be 
consistent. 

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You don't need to be smart, you 
just need to be consistent, 

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which is such an amazing thing 
to say, a great feeling. 

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It's so freeing. 
You don't need to be the 

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smartest person in the room. 
You don't need to have the best 

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ideas. 
You don't need to be naturally 

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gifted. 
You just need to be willing to 

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show up again and again and 
again. 

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And you don't need to be smart 
to show up. 

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And the more you show up, the 
more consistent you are. 

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That's when you build skills. 
That's where you build 

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confidence. 
That's where you build 

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credibility and momentum. 
You just don't become talented 

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without practice, without 
putting in the reps. 

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I found this quote, I love it by
Michael Jordan said Champions do

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not become champions when they 
win an event, but in the hours, 

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weeks, months and years they 
spend preparing for it. 

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Champions do not become 
champions when they win. 

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It's with the hours of practice,
days, years that they spend 

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preparing for it. 
And business works the same way.

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Women who stay in business long 
term don't disappear when things

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feel awkward, when engagement 
dips, when things aren't 

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selling. 
You could call these failures 

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all the failures, all the 
losses, right? 

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All the times you've taken an L 
is just practice. 

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It's the reps making you 
stronger for when you win the 

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championship game. 
I'll tell you this right now, I 

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am not the smartest person in 
the room. 

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I feel like most of the time I 
don't even know what I'm talking

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about. 
I have ADHDI feel like I'm just 

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less less stick. 
Is that even how you like say 

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it? 
Like it's hard for me to like 

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read and stay focused. 
Like I'm like, wait, what did I 

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like? 
I'll read something. 

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I'm like, wait, what did I just 
read? 

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I have my friends and coworkers 
and clients who are smarter than

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me, but I'm willing to show up 
and look stupid and just say 

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something dumb and to show up 
even when things aren't working.

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Because if you listen to Part 1,
make sure you listen to it after

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this one. 
You know that the Nos, when 

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people tell you no, it's a part 
of the money making formula. 

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Like you have to get a note to 
get to a yes for you to make the

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revenue that you want to make. 
Make sure you check out Part 1. 

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But you will get Nos. 
But you have to be willing to 

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show up and do it anyway. 
And you get Nos not because 

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you're dumb. 
You get Nos because you're 

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actually trying. 
And then also, I will end with 

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this, I feel like the dumbest 
people are like making the most 

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money. 
Like I think of, I don't know, 

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like Logan and like Jake Paul, 
like I don't think they're the 

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brightest people in the room. 
I mean, I've never met them. 

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But people don't have to be 
smart to have influence, to 

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create impact, to change the 
world and make money and do all 

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these these things and to sell 
things and have brands. 

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Like you don't need to be smart.
You just need to show up and 

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make a statement, all right? 
That was #2 you don't need to be

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smart, you just need to be 
consistent #3 you have to love 

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what you're selling. 
You have to love what you're 

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selling. 
This matters way more than I 

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think people actually realize. 
Because if you don't believe in 

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your offer, rejection will crush
you. 

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It will destroy you when someone
says no or ghosts you or chooses

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something else because they 
will. 

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I have been ghosted so many 
times. 

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I've had people tell me yes, the
no, not show up for consultation

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calls and free coaching calls. 
I have experienced all of it. 

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All of it. 
And the only reason why I still 

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show up and have this conviction
and why I'm still grounded is 

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because I love the work I'm 
doing. 

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I love what I'm selling. 
Becoming her is amazing. 

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I literally teach you how to 
change the relationship you have

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with yourself. 
I hope you quiet your inner mean

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girl and I teach you how to love
yourself. 

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I love it. 
I love talking about it. 

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I can talk about it twice a 
week, every week on a podcast 

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for like 20-30 minutes. 
I love it and it helps me keep 

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on going. 
When I get knows, I'm like, it's

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OK, I'm going to find someone 
who needs this work, who wants 

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this work and is excited to pay 
for this work. 

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And I can only really show up 
that way because I love what I'm

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selling. 
And you might be like, well, 

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Perry, your offer is selling 
like people are buying your 

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offer. 
But at one point people were 

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not. 
I had a whole like year and a 

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half of selling becoming her 
Like I was it wasn't called 

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becoming her but literally 
selling the exact same process 

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and components. 
And people would get on calls 

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and tell me no or they would 
ghost me. 

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Like it was it was not a lot of 
yeses, very few far in between. 

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Is that the saying? 
Like I wasn't getting tons of 

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yeses Like I was getting like so
many no's. 

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Like I remember one year, like I
only made like $800, like I 

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wasn't rolling in dough. 
But what made me keep showing up

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even that year I barely made any
money was I love what I'm 

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selling. 
This is impactful. 

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I want to talk about mindset. 
I want to teach mindset. 

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I want to help other women 
change their lives and help them

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break patterns that aren't 
serving them, and for them to 

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break generational trauma and 
curses and for them to actually 

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show up as them into love 
themselves because so many women

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don't love themselves. 
And I'm going to keep on going 

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because I know it matters. 
And I love talking about it and 

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I love selling it. 
Like I love talking about my 

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offer. 
I love talking about coaching. 

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I love what I'm selling. 
I couldn't imagine me selling 

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anything else. 
And so you have to make sure 

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that you love that you. 
I don't know if you could tell 

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the passion and conviction and 
like my whole body's posture, my

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body language has changed. 
Just talking about how much I 

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love when I'm selling. 
You need to have that same 

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energy and conviction because 
people will tell you no. 

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And for you to keep on going is 
knowing what you're selling is 

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amazing and awesome and 
impactful and everyone needs to 

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go and get it. 
And that's what actually helps 

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you go find the people because 
you love it so much, you want to

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find the people for it. 
All right, lesson #4 invest, 

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invest, invest. 
Invest in your mindset. 

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Invest in your marketing skills.
Invest in your selling skills. 

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Invest in your nervous system. 
Invest in your community. 

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Invest money. 
Invest time, invests energy. 

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Women entrepreneurs who stay in 
the game for long term know that

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investing is a part of it. 
It's not weakness. 

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It's not desperation. 
It's not that you are failing 

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because you need help. 
Women entrepreneurs raise their 

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hand for help. 
They're not scared for asking 

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for help. 
That's the quickest way to build

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a business is by finding 
someone, a mentor that has done 

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what you want to do. 
They have achieved the goal that

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you're looking for, the results 
that you're looking for and to 

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invest in their process, their 
proven process, anything that 

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they have, if it's free stuff, 
if it's paid stuff, but they 

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have already gone the path for 
you and they can show you the 

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way. 
When I think about business, 

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there's three parts of business.
We have our marketing, which is 

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like where we're finding the 
people. 

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We have the selling, where we're
actually selling, there's 

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actually that money transaction.
And then the third part is 

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delivering, actually delivering 
what you sold. 

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And we want to make sure, right,
we have great services and 

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products like all three are very
important. 

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And so we have to make sure we 
invest in our marketing skills. 

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How do we get more people in our
audience? 

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How do we get more leads? 
How do we convert people faster?

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How do we get people to have 
that like trust safety with us? 

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So that's one thing. 
Those are all skills that you 

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can invest in, that you can 
learn and you can either invest 

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with these with money or your 
time. 

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And then there's a selling 
aspect of actually having a 

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platform to trade money, being 
able to talk about money and to 

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convey the value that you have 
and to be able to sell things 

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either on like a one-on-one 
level or one to many level. 

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That's also a skill set to close
people and convert people faster

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is a skill that you can invest 
your time or money in, but also 

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delivering the product or 
service. 

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How can we make sure our clients
get faster and better results? 

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How can we make sure that 
they're happier? 

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How can we make sure that 
they're, they are so satisfied 

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that they want to tell everyone 
in their circle, right? 

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Because that just adds another 
level of marketing for you, 

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right? 
If people love your services, 

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they will tell other people 
about your services. 

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So we have to make sure that we 
deliver on something great. 

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And how we do that is by 
investing time or money. 

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So you have to make sure as an 
entrepreneur that you invest, 

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invest, invest in what you want 
to achieve. 

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And the skills, the skill sets, 
like the only reason why you're 

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not making the money you want to
make is because you're missing 

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some skill sets. 
So let's invest in those skill 

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sets. 
Let's sharpen our skills, let's 

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learn new things so we're able 
to make more money, right? 

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Because we're able to develop 
the skill of marketing, selling 

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or delivery. 
So that's one aspect, right, to 

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learn skills, to hone our 
skills, but also there's 

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something about just being in a 
room with people who get it. 

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People that understand what it's
like to be scared to show up on 

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Instagram and to market yourself
and to talk about your business 

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and who also understand scarcity
and it being scary to like offer

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your own thing and to like ask 
for money. 

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And it's been so impactful for 
me being in my business 

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mastermind to know that I'm not 
alone, that other entrepreneurs 

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also doubt themselves and also 
have these fears and doubts. 

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And it's not just me, it's the 
problem that every entrepreneur 

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faces. 
Being an entrepreneur, you're 

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always solving problems. 
And just to know that that, oh, 

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it's not just me, always like 
falling apart and everything's 

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going wrong and people keep 
telling me, no, it's just like, 

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this is what happens to 
everyone. 

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And when you're able to invest 
in a space where you're able to 

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hear all those perspectives, it 
removes so much shame and guilt 

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and also disappointment. 
You're like, oh, OK, like this 

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is just a part of the process. 
I'm on the path. 

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This is how it is. 
That's lesson #4 invest, invest,

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invest. 
The very last lesson that I want

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to talk about today is your 
mindset will make or break your 

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business. 
Your mindset is literally the 

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foundation. 
Your mindset will either help 

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you stay grounded through 
uncertainty or make your 

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business emotionally unbearable 
like you just cannot show up for

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it. 
It's just too heavy. 

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Your business will activate self
doubt. 

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It will reveal all the fear that
you have, the fear of judgement.

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It will make you try to do 
everything perfect. 

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And it will have you comparing 
yourself to others. 

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And if you don't know how to 
manage your thoughts and 

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emotions, you won't quit because
the business failed. 

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You will quit because the 
business felt so heavy. 

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And mindset is not just positive
thinking. 

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Mindset work isn't pretending 
that you're confident, enforcing

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gratitude, and bypassing 
disappointment. 

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Like literally before this, if 
you haven't listened to the 

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release negative emotions 
meditation, it's on this 

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00:19:01,920 --> 00:19:03,760
podcast. 
It's as a bonus. 

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00:19:04,360 --> 00:19:09,120
I was literally feeling so 
disappointed and I just allowed 

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myself to lay on my bed and feel
the disappointment and self 

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00:19:14,080 --> 00:19:15,160
pity. 
I was like, I'm just going to 

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let myself talk shit to myself 
for a couple minutes. 

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00:19:18,320 --> 00:19:22,480
I did the meditation, I let it 
go and I feel so much lighter. 

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00:19:22,480 --> 00:19:24,880
I was like, all right, I'm ready
to do this podcast right now. 

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00:19:24,880 --> 00:19:28,000
Let's do this. 
Actually doing this podcast, I 

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have a client call in like 15 
minutes. 

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I'm like, I'm going to knock 
this out. 

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I'm going to get it done in an 
hour. 

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Let's go. 
But I didn't bypass it. 

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I allowed it. 
Mindset work is an avoidance. 

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Mindset work. 
Real mindset work is feeling 

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00:19:44,840 --> 00:19:48,920
discouraged, processing it 
without collapsing. 

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It's experiencing rejection 
without making it mean something

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00:19:53,320 --> 00:19:57,280
about you. 
And real mindset work is 

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00:19:57,280 --> 00:20:01,160
allowing doubt to be there, but 
not allowing it to drive your 

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00:20:01,160 --> 00:20:04,840
decisions. 
This is an emotional skill. 

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That's why I said like, invest 
in your mindset. 

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00:20:07,600 --> 00:20:10,720
Invest in your nervous 
regulation, your nervous system 

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00:20:10,720 --> 00:20:13,760
regulation. 
Because if you don't know how to

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handle your emotions or your 
negative self doubt, you will 

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00:20:18,080 --> 00:20:22,360
quit in a heartbeat when things 
get tough in your business. 

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00:20:23,000 --> 00:20:28,400
And if you haven't realized, if 
you didn't hear me say this in 

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the last episode, Part 1, or 
even in this episode, things 

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00:20:31,760 --> 00:20:37,040
will go wrong in your business. 
And you have to learn how to 

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00:20:37,040 --> 00:20:42,160
show up when things go wrong. 
You have to learn how to deal 

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00:20:42,160 --> 00:20:46,880
with the fear of being seen and 
the fear being judged and being 

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00:20:46,880 --> 00:20:50,360
rejected. 
You have to learn how to show up

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00:20:50,360 --> 00:20:55,080
when you feel inadequate and not
good enough. 

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So that's why mindset is 
everything. 

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Why mindset is the foundation of
building a business and staying 

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00:21:01,560 --> 00:21:04,400
in business for years, for five 
years. 

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And I also wrote down like, your
mindset is also your identity in

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00:21:10,760 --> 00:21:15,040
how you see yourself. 
For example, if you have the 

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00:21:15,040 --> 00:21:21,400
mindset, if you believe that no 
one cares about you, no one has 

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00:21:21,400 --> 00:21:24,840
money to buy from you, that 
nobody cares, no one is 

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00:21:24,840 --> 00:21:29,000
interested, you're going to 
under charge. 

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00:21:29,520 --> 00:21:33,200
You're going to over explain, 
you're going to hesitate, you're

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00:21:33,200 --> 00:21:36,840
going to wait for permission, 
You're not going to show up to 

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00:21:36,840 --> 00:21:41,760
find the people versus if you 
have the mindset, I know what 

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00:21:41,760 --> 00:21:43,720
I'm doing, I know how to make 
money. 

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00:21:43,720 --> 00:21:46,800
Someone wants this, someone 
needs this, someone is looking 

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00:21:46,800 --> 00:21:49,760
for this right now. 
You're going to show up. 

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00:21:49,760 --> 00:21:52,920
You're going to find the people.
You're going to charge a price 

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00:21:52,920 --> 00:21:56,400
that's not based off what you 
think people are going to pay 

335
00:21:56,400 --> 00:21:59,280
because you're just grasping for
straws. 

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00:21:59,440 --> 00:22:01,680
You're actually going to charge 
the value of what you're 

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00:22:01,680 --> 00:22:03,440
offering and what you're 
selling. 

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00:22:04,040 --> 00:22:07,240
And when people tell you no, 
it's not going to be a problem 

339
00:22:07,240 --> 00:22:09,120
at all. 
You're going to keep on going. 

340
00:22:09,120 --> 00:22:11,720
You're going to keep on pushing.
You're going to find the person 

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00:22:11,880 --> 00:22:15,600
who wants to work with you. 
That's what I have for you in 

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00:22:15,600 --> 00:22:22,000
today's episode, part number 2. 
Make sure you listen to Part 1. 

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00:22:22,880 --> 00:22:26,160
It's lessons for women building 
a business. 

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Also, if you're looking for more
emotional regulation when it 

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00:22:31,160 --> 00:22:34,640
comes to building your business,
so it doesn't feel so heavy that

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00:22:34,640 --> 00:22:37,320
you don't feel like dread and 
this is something that you have 

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00:22:37,320 --> 00:22:40,440
to do. 
Make sure you listen to the 

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00:22:40,440 --> 00:22:43,000
guided meditation. 
It's the release negative 

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00:22:43,000 --> 00:22:48,480
Emotions, A meditation is on 
this podcast, but also a quick 

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00:22:48,480 --> 00:22:52,760
little recap of the lessons of 
things that you need to know for

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00:22:52,760 --> 00:22:59,520
this episode #1 it's your job to
find the people. 

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It's your job to find them. 
Lesson #2 you don't need to be 

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00:23:03,880 --> 00:23:06,240
smart, you just need to be 
consistent. 

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Sometimes the dumbest people are
making the most money. 

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00:23:11,320 --> 00:23:14,760
Lesson #3 You have to love what 
you're selling. 

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00:23:14,760 --> 00:23:17,800
You have to love it. 
You have to love it so much that

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00:23:17,800 --> 00:23:23,080
you're going to fight for it. 
Lesson #4 Invest, invest, 

358
00:23:23,080 --> 00:23:25,400
invest. 
Invest in your mindset. 

359
00:23:25,400 --> 00:23:28,720
Invest in your marketing skills.
Invest in your selling skills. 

360
00:23:28,880 --> 00:23:33,400
Invest in your delivering 
skills, your delivery and lesson

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00:23:33,400 --> 00:23:37,640
#5 mindset is literally 
everything. 

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It is the foundation to keep you
in business for the long haul. 

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If you want more resources and 
support, I have two options for 

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00:23:47,640 --> 00:23:51,520
you. 
Option number one, follow me on 

365
00:23:51,520 --> 00:23:53,520
Instagram. 
The mindset babe. 

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00:23:53,760 --> 00:23:58,600
I have a whole community with 
over 200 women just like you who

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00:23:58,600 --> 00:24:00,720
want to feel like they have a 
purpose. 

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00:24:00,720 --> 00:24:05,400
They want to feel good enough 
and they want the mindset and 

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00:24:05,400 --> 00:24:08,640
the tools to help them show up 
towards their dreams. 

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00:24:08,960 --> 00:24:10,600
I would love to have you in 
there again. 

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00:24:10,600 --> 00:24:15,040
Follow me on Instagram, the 
mindset babe in my bio, there's 

372
00:24:15,040 --> 00:24:17,200
like a little link. 
It's a broadcast channel. 

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00:24:17,760 --> 00:24:20,520
It is hosted on Instagram. 
It's called the mindset babe 

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00:24:20,520 --> 00:24:22,800
community. 
That's how you join with that. 

375
00:24:23,040 --> 00:24:26,320
And I drop in and I post a lot 
of value inspiration throughout 

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00:24:26,320 --> 00:24:28,720
the week. 
And then also too, let's be 

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00:24:28,720 --> 00:24:30,840
friends. 
Let's be connected on there. 

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00:24:31,520 --> 00:24:36,280
Option number 2 is I have a free
guide. 22 journal prompts for 

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00:24:36,280 --> 00:24:40,080
clarity and confidence. 
I ask myself these questions at 

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00:24:40,080 --> 00:24:43,040
least once a day. 
I'll go through it and I'll pick

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00:24:43,040 --> 00:24:46,240
one journal prompt. 
These journal problems aren't 

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00:24:46,240 --> 00:24:49,360
just like random questions. 
To ask yourself. 

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00:24:49,640 --> 00:24:54,400
These questions are meant to 
have you have a breakthrough for

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00:24:54,400 --> 00:24:58,360
you to transform your mind and 
give you a new perspective so 

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00:24:58,360 --> 00:25:01,520
you're able to take action 
towards your dreams. 

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00:25:02,280 --> 00:25:05,760
The big thing, one of the main 
reasons why I wanted to teach 

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00:25:05,760 --> 00:25:10,640
mindset is because your mindset 
drives your actions and your 

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00:25:10,640 --> 00:25:12,600
actions. 
Create the results. 

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00:25:12,600 --> 00:25:16,040
That you have if you want to 
take action, you need to make 

390
00:25:16,040 --> 00:25:19,720
sure your mindset helps you take
action, right? 

391
00:25:19,720 --> 00:25:22,840
We talked about it earlier in 
this podcast, so make sure you 

392
00:25:22,840 --> 00:25:26,720
get that free guide, 22 journal 
prompts for clarity and 

393
00:25:26,720 --> 00:25:30,520
confidence and then follow me on
Instagram, The mindset babe. 

394
00:25:30,960 --> 00:25:35,040
Join the mindset babe community.
I would love to have you in 

395
00:25:35,040 --> 00:25:37,000
there. 
That's what I have for you in 

396
00:25:37,000 --> 00:25:40,320
today's podcast episode. 
I love you so much and I'll 

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00:25:40,320 --> 00:25:42,440
talk. 
To you later, bye. 

398
00:25:42,960 --> 00:25:47,280
Thank you so much for listening 
to the Mindset Babe podcast. 

399
00:25:47,640 --> 00:25:51,120
If you are looking to get more 
confidence and take action 

400
00:25:51,120 --> 00:25:55,760
towards your dreams, then I want
to invite you to work with me. 

401
00:25:55,760 --> 00:25:58,160
Ioffer private, one-on-one 
mentorship. 

402
00:25:59,040 --> 00:26:02,200
This mentorship will teach you 
everything about goal setting, 

403
00:26:02,400 --> 00:26:05,400
time management, and 
manifestation so you can 

404
00:26:05,400 --> 00:26:08,680
transform your mindset. 
Get the tools. 

405
00:26:08,680 --> 00:26:11,040
Become the badass you were meant
to be. 

406
00:26:11,600 --> 00:26:14,000
Register with the link in the 
show notes.