Welcome to the Mindset Bay podcast.
If you want more confidence and motivation, then you're in the
right place every week at your dose of self development advice
and strategies. I'm your host Perry Richardson,
life coach, NLP practitioner, motivational speaker and mental
health advocate. My mission is hope you find more
happiness and take more action in your life.
Now let's begin. Hello, hello, hello babe.
Welcome to the Mindset Babe podcast.
In today's episode we are doing Part 2.
I am doing a series about all the lessons I have learned in
five years in business, sharing the behind the scenes, the
things that I wish I would have known when I started my
business. So the very first part I talk
about my main lessons, My best advice for any woman going into
business, make sure you listen to Part 1 after this episode.
But in today's episode, I want to talk about just being a
entrepreneur, being a woman, and what it takes to be in business
for five years, to not give up on yourself and to keep on going
in to really show up for a long period of time.
A lot of businesses, it's 41% of businesses quit within the first
year. So I want to talk about really
how to have sustainable growth and overall how to stay in
business. Like how do we stay in
businesses? I know so many people that start
businesses and quit. If that is you, no shame.
Let's talk about it. The only reason why you quit was
because one of these things maybe you didn't know when you
felt like it was a you problem, not just a business entrepreneur
problem. And so I really wanted to create
the series to just create more awareness and for you to know
it's not you. Like just because these things
happen, it doesn't mean you're not meant for business, that
this isn't meant for you. This is something that happens
to all entrepreneurs. And we don't talk about the
failures and the nose and the losses, but it's a part of it.
So I wanted to create this series for you.
All right, let's get into it. The very first lesson that I
want to talk about is it's your job to find the people.
It's your job to find the people.
And I had this breakthrough, maybe like the second or third
launch of Becoming Her. I remember I was looking at
applications, and I didn't have as many applications as I
wanted. And I remember sitting on my
couch and I have my laptop open on my lap, and I'm really
thinking like, no, like, this offer is powerful.
I teach tools that work. People want this.
Like people are struggling with confidence.
People are struggling to love themselves.
Someone wants this. I just need to find that person.
It's my job to find the person for what I'm offering, for what
I'm selling. And so for you, you need to know
one of the biggest mindset shifts to have is someone wants
your offer. Someone needs your offer,
someone is excited to pay for it.
It's your job as the CEO, as the marketer, to find the people,
not to convince them not to chase them, not to water
yourself down to seem likable for them to buy.
It's about finding the people going out, finding the people
who want what you have. People are already actively
looking for what you have. And I feel like it's a different
mentality versus like online business versus in person.
If you have like a brick and mortar business, if you open up
a restaurant just because you open up the restaurant, you're
not going to have like tons of business, of course, right?
You'll get some like walk by traffic, right?
But you're going to have to go out and tell people and put
Flyers on cars and doors of houses and maybe do an ad in the
newspaper or maybe send marketing out to other people's
places, right? Like, you just don't open a
restaurant and expect your restaurant to be packed every
single night. You have to go out and find the
people for your restaurant. So you have to go find the
people. It's literally your job
description as a entrepreneur to find the people, to go out and
find the people. OK, lesson #2 you don't need to
be smart, You just need to be consistent.
You don't need to be smart, you just need to be consistent,
which is such an amazing thing to say, a great feeling.
It's so freeing. You don't need to be the
smartest person in the room. You don't need to have the best
ideas. You don't need to be naturally
gifted. You just need to be willing to
show up again and again and again.
And you don't need to be smart to show up.
And the more you show up, the more consistent you are.
That's when you build skills. That's where you build
confidence. That's where you build
credibility and momentum. You just don't become talented
without practice, without putting in the reps.
I found this quote, I love it by Michael Jordan said Champions do
not become champions when they win an event, but in the hours,
weeks, months and years they spend preparing for it.
Champions do not become champions when they win.
It's with the hours of practice, days, years that they spend
preparing for it. And business works the same way.
Women who stay in business long term don't disappear when things
feel awkward, when engagement dips, when things aren't
selling. You could call these failures
all the failures, all the losses, right?
All the times you've taken an L is just practice.
It's the reps making you stronger for when you win the
championship game. I'll tell you this right now, I
am not the smartest person in the room.
I feel like most of the time I don't even know what I'm talking
about. I have ADHDI feel like I'm just
less less stick. Is that even how you like say
it? Like it's hard for me to like
read and stay focused. Like I'm like, wait, what did I
like? I'll read something.
I'm like, wait, what did I just read?
I have my friends and coworkers and clients who are smarter than
me, but I'm willing to show up and look stupid and just say
something dumb and to show up even when things aren't working.
Because if you listen to Part 1, make sure you listen to it after
this one. You know that the Nos, when
people tell you no, it's a part of the money making formula.
Like you have to get a note to get to a yes for you to make the
revenue that you want to make. Make sure you check out Part 1.
But you will get Nos. But you have to be willing to
show up and do it anyway. And you get Nos not because
you're dumb. You get Nos because you're
actually trying. And then also, I will end with
this, I feel like the dumbest people are like making the most
money. Like I think of, I don't know,
like Logan and like Jake Paul, like I don't think they're the
brightest people in the room. I mean, I've never met them.
But people don't have to be smart to have influence, to
create impact, to change the world and make money and do all
these these things and to sell things and have brands.
Like you don't need to be smart. You just need to show up and
make a statement, all right? That was #2 you don't need to be
smart, you just need to be consistent #3 you have to love
what you're selling. You have to love what you're
selling. This matters way more than I
think people actually realize. Because if you don't believe in
your offer, rejection will crush you.
It will destroy you when someone says no or ghosts you or chooses
something else because they will.
I have been ghosted so many times.
I've had people tell me yes, the no, not show up for consultation
calls and free coaching calls. I have experienced all of it.
All of it. And the only reason why I still
show up and have this conviction and why I'm still grounded is
because I love the work I'm doing.
I love what I'm selling. Becoming her is amazing.
I literally teach you how to change the relationship you have
with yourself. I hope you quiet your inner mean
girl and I teach you how to love yourself.
I love it. I love talking about it.
I can talk about it twice a week, every week on a podcast
for like 20-30 minutes. I love it and it helps me keep
on going. When I get knows, I'm like, it's
OK, I'm going to find someone who needs this work, who wants
this work and is excited to pay for this work.
And I can only really show up that way because I love what I'm
selling. And you might be like, well,
Perry, your offer is selling like people are buying your
offer. But at one point people were
not. I had a whole like year and a
half of selling becoming her Like I was it wasn't called
becoming her but literally selling the exact same process
and components. And people would get on calls
and tell me no or they would ghost me.
Like it was it was not a lot of yeses, very few far in between.
Is that the saying? Like I wasn't getting tons of
yeses Like I was getting like so many no's.
Like I remember one year, like I only made like $800, like I
wasn't rolling in dough. But what made me keep showing up
even that year I barely made any money was I love what I'm
selling. This is impactful.
I want to talk about mindset. I want to teach mindset.
I want to help other women change their lives and help them
break patterns that aren't serving them, and for them to
break generational trauma and curses and for them to actually
show up as them into love themselves because so many women
don't love themselves. And I'm going to keep on going
because I know it matters. And I love talking about it and
I love selling it. Like I love talking about my
offer. I love talking about coaching.
I love what I'm selling. I couldn't imagine me selling
anything else. And so you have to make sure
that you love that you. I don't know if you could tell
the passion and conviction and like my whole body's posture, my
body language has changed. Just talking about how much I
love when I'm selling. You need to have that same
energy and conviction because people will tell you no.
And for you to keep on going is knowing what you're selling is
amazing and awesome and impactful and everyone needs to
go and get it. And that's what actually helps
you go find the people because you love it so much, you want to
find the people for it. All right, lesson #4 invest,
invest, invest. Invest in your mindset.
Invest in your marketing skills. Invest in your selling skills.
Invest in your nervous system. Invest in your community.
Invest money. Invest time, invests energy.
Women entrepreneurs who stay in the game for long term know that
investing is a part of it. It's not weakness.
It's not desperation. It's not that you are failing
because you need help. Women entrepreneurs raise their
hand for help. They're not scared for asking
for help. That's the quickest way to build
a business is by finding someone, a mentor that has done
what you want to do. They have achieved the goal that
you're looking for, the results that you're looking for and to
invest in their process, their proven process, anything that
they have, if it's free stuff, if it's paid stuff, but they
have already gone the path for you and they can show you the
way. When I think about business,
there's three parts of business. We have our marketing, which is
like where we're finding the people.
We have the selling, where we're actually selling, there's
actually that money transaction. And then the third part is
delivering, actually delivering what you sold.
And we want to make sure, right, we have great services and
products like all three are very important.
And so we have to make sure we invest in our marketing skills.
How do we get more people in our audience?
How do we get more leads? How do we convert people faster?
How do we get people to have that like trust safety with us?
So that's one thing. Those are all skills that you
can invest in, that you can learn and you can either invest
with these with money or your time.
And then there's a selling aspect of actually having a
platform to trade money, being able to talk about money and to
convey the value that you have and to be able to sell things
either on like a one-on-one level or one to many level.
That's also a skill set to close people and convert people faster
is a skill that you can invest your time or money in, but also
delivering the product or service.
How can we make sure our clients get faster and better results?
How can we make sure that they're happier?
How can we make sure that they're, they are so satisfied
that they want to tell everyone in their circle, right?
Because that just adds another level of marketing for you,
right? If people love your services,
they will tell other people about your services.
So we have to make sure that we deliver on something great.
And how we do that is by investing time or money.
So you have to make sure as an entrepreneur that you invest,
invest, invest in what you want to achieve.
And the skills, the skill sets, like the only reason why you're
not making the money you want to make is because you're missing
some skill sets. So let's invest in those skill
sets. Let's sharpen our skills, let's
learn new things so we're able to make more money, right?
Because we're able to develop the skill of marketing, selling
or delivery. So that's one aspect, right, to
learn skills, to hone our skills, but also there's
something about just being in a room with people who get it.
People that understand what it's like to be scared to show up on
Instagram and to market yourself and to talk about your business
and who also understand scarcity and it being scary to like offer
your own thing and to like ask for money.
And it's been so impactful for me being in my business
mastermind to know that I'm not alone, that other entrepreneurs
also doubt themselves and also have these fears and doubts.
And it's not just me, it's the problem that every entrepreneur
faces. Being an entrepreneur, you're
always solving problems. And just to know that that, oh,
it's not just me, always like falling apart and everything's
going wrong and people keep telling me, no, it's just like,
this is what happens to everyone.
And when you're able to invest in a space where you're able to
hear all those perspectives, it removes so much shame and guilt
and also disappointment. You're like, oh, OK, like this
is just a part of the process. I'm on the path.
This is how it is. That's lesson #4 invest, invest,
invest. The very last lesson that I want
to talk about today is your mindset will make or break your
business. Your mindset is literally the
foundation. Your mindset will either help
you stay grounded through uncertainty or make your
business emotionally unbearable like you just cannot show up for
it. It's just too heavy.
Your business will activate self doubt.
It will reveal all the fear that you have, the fear of judgement.
It will make you try to do everything perfect.
And it will have you comparing yourself to others.
And if you don't know how to manage your thoughts and
emotions, you won't quit because the business failed.
You will quit because the business felt so heavy.
And mindset is not just positive thinking.
Mindset work isn't pretending that you're confident, enforcing
gratitude, and bypassing disappointment.
Like literally before this, if you haven't listened to the
release negative emotions meditation, it's on this
podcast. It's as a bonus.
I was literally feeling so disappointed and I just allowed
myself to lay on my bed and feel the disappointment and self
pity. I was like, I'm just going to
let myself talk shit to myself for a couple minutes.
I did the meditation, I let it go and I feel so much lighter.
I was like, all right, I'm ready to do this podcast right now.
Let's do this. Actually doing this podcast, I
have a client call in like 15 minutes.
I'm like, I'm going to knock this out.
I'm going to get it done in an hour.
Let's go. But I didn't bypass it.
I allowed it. Mindset work is an avoidance.
Mindset work. Real mindset work is feeling
discouraged, processing it without collapsing.
It's experiencing rejection without making it mean something
about you. And real mindset work is
allowing doubt to be there, but not allowing it to drive your
decisions. This is an emotional skill.
That's why I said like, invest in your mindset.
Invest in your nervous regulation, your nervous system
regulation. Because if you don't know how to
handle your emotions or your negative self doubt, you will
quit in a heartbeat when things get tough in your business.
And if you haven't realized, if you didn't hear me say this in
the last episode, Part 1, or even in this episode, things
will go wrong in your business. And you have to learn how to
show up when things go wrong. You have to learn how to deal
with the fear of being seen and the fear being judged and being
rejected. You have to learn how to show up
when you feel inadequate and not good enough.
So that's why mindset is everything.
Why mindset is the foundation of building a business and staying
in business for years, for five years.
And I also wrote down like, your mindset is also your identity in
how you see yourself. For example, if you have the
mindset, if you believe that no one cares about you, no one has
money to buy from you, that nobody cares, no one is
interested, you're going to under charge.
You're going to over explain, you're going to hesitate, you're
going to wait for permission, You're not going to show up to
find the people versus if you have the mindset, I know what
I'm doing, I know how to make money.
Someone wants this, someone needs this, someone is looking
for this right now. You're going to show up.
You're going to find the people. You're going to charge a price
that's not based off what you think people are going to pay
because you're just grasping for straws.
You're actually going to charge the value of what you're
offering and what you're selling.
And when people tell you no, it's not going to be a problem
at all. You're going to keep on going.
You're going to keep on pushing. You're going to find the person
who wants to work with you. That's what I have for you in
today's episode, part number 2. Make sure you listen to Part 1.
It's lessons for women building a business.
Also, if you're looking for more emotional regulation when it
comes to building your business, so it doesn't feel so heavy that
you don't feel like dread and this is something that you have
to do. Make sure you listen to the
guided meditation. It's the release negative
Emotions, A meditation is on this podcast, but also a quick
little recap of the lessons of things that you need to know for
this episode #1 it's your job to find the people.
It's your job to find them. Lesson #2 you don't need to be
smart, you just need to be consistent.
Sometimes the dumbest people are making the most money.
Lesson #3 You have to love what you're selling.
You have to love it. You have to love it so much that
you're going to fight for it. Lesson #4 Invest, invest,
invest. Invest in your mindset.
Invest in your marketing skills. Invest in your selling skills.
Invest in your delivering skills, your delivery and lesson
#5 mindset is literally everything.
It is the foundation to keep you in business for the long haul.
If you want more resources and support, I have two options for
you. Option number one, follow me on
Instagram. The mindset babe.
I have a whole community with over 200 women just like you who
want to feel like they have a purpose.
They want to feel good enough and they want the mindset and
the tools to help them show up towards their dreams.
I would love to have you in there again.
Follow me on Instagram, the mindset babe in my bio, there's
like a little link. It's a broadcast channel.
It is hosted on Instagram. It's called the mindset babe
community. That's how you join with that.
And I drop in and I post a lot of value inspiration throughout
the week. And then also too, let's be
friends. Let's be connected on there.
Option number 2 is I have a free guide. 22 journal prompts for
clarity and confidence. I ask myself these questions at
least once a day. I'll go through it and I'll pick
one journal prompt. These journal problems aren't
just like random questions. To ask yourself.
These questions are meant to have you have a breakthrough for
you to transform your mind and give you a new perspective so
you're able to take action towards your dreams.
The big thing, one of the main reasons why I wanted to teach
mindset is because your mindset drives your actions and your
actions. Create the results.
That you have if you want to take action, you need to make
sure your mindset helps you take action, right?
We talked about it earlier in this podcast, so make sure you
get that free guide, 22 journal prompts for clarity and
confidence and then follow me on Instagram, The mindset babe.
Join the mindset babe community. I would love to have you in
there. That's what I have for you in
today's podcast episode. I love you so much and I'll
talk. To you later, bye.
Thank you so much for listening to the Mindset Babe podcast.
If you are looking to get more confidence and take action
towards your dreams, then I want to invite you to work with me.
Ioffer private, one-on-one mentorship.
This mentorship will teach you everything about goal setting,
time management, and manifestation so you can
transform your mindset. Get the tools.
Become the badass you were meant to be.
Register with the link in the show notes.