1
00:00:02,040 --> 00:00:04,840
Welcome to the Mindset Bay 
podcast. 

2
00:00:04,920 --> 00:00:08,280
If you want more confidence and 
motivation then you're in the 

3
00:00:08,280 --> 00:00:12,440
right place every week at your 
dose of self development advice 

4
00:00:12,480 --> 00:00:15,760
and strategies. 
I'm your host Perry Richardson, 

5
00:00:16,000 --> 00:00:20,160
life coach, N OP practitioner, 
motivational speaker and mental 

6
00:00:20,160 --> 00:00:23,480
health advocate. 
My mission is hope you find more

7
00:00:23,480 --> 00:00:26,280
happiness and take more action 
in your life. 

8
00:00:26,440 --> 00:00:29,680
Now let's begin. 
Hello, hello, hello babe. 

9
00:00:30,040 --> 00:00:33,720
Welcome to the Mindset Babe 
podcast. 

10
00:00:34,120 --> 00:00:37,840
Are you building a business or 
thinking about starting one? 

11
00:00:38,480 --> 00:00:43,880
This episode is for you. 
In today's episode, I am sharing

12
00:00:44,080 --> 00:00:49,320
my best advice and lessons when 
it comes to building a business.

13
00:00:49,600 --> 00:00:55,800
I just celebrated five years in 
business on February 4th and I 

14
00:00:55,800 --> 00:01:00,240
want to talk about my lessons, 
things that you need to know, 

15
00:01:00,240 --> 00:01:03,960
things that I wish that I would 
have known and honestly, the 

16
00:01:03,960 --> 00:01:07,880
real truth about 
entrepreneurship, building a 

17
00:01:07,880 --> 00:01:11,600
business, especially as a woman 
and what it takes to be in it 

18
00:01:11,600 --> 00:01:14,560
for the long haul, how to have 
success. 

19
00:01:14,560 --> 00:01:17,400
So I'm so excited for today's 
episode. 

20
00:01:17,400 --> 00:01:20,640
It's going to be a 2 parter 
today. 

21
00:01:20,640 --> 00:01:23,520
I'm going to talk about like my 
best advice when it comes to 

22
00:01:23,640 --> 00:01:27,240
like starting a business and 
then next week's episode, well, 

23
00:01:27,320 --> 00:01:31,120
episode dropping on Friday. 
If you didn't know, I drop 

24
00:01:31,120 --> 00:01:34,520
episodes every Tuesday and 
Friday. 

25
00:01:34,520 --> 00:01:37,720
So if you're listening to this 
at the time of recording, this 

26
00:01:37,720 --> 00:01:43,800
is a Tuesday episode. 
But on Friday I will drop Part 2

27
00:01:44,200 --> 00:01:48,600
talking about what it takes for 
long term success and just a 

28
00:01:48,600 --> 00:01:51,920
different angle from starting a 
business versus when you've been

29
00:01:51,920 --> 00:01:53,840
in a business for a year or 
more. 

30
00:01:53,840 --> 00:01:57,760
So excited to have both 
perspective like the beginner 

31
00:01:57,760 --> 00:02:01,080
versus like the intermediate. 
So I'm so excited to have two 

32
00:02:01,080 --> 00:02:05,320
parts for you guys celebrating 
five years in business. 

33
00:02:06,000 --> 00:02:08,800
Time flies. 
I can't believe it's already 

34
00:02:08,800 --> 00:02:13,440
been five years and so excited 
to drop these episodes for you. 

35
00:02:13,440 --> 00:02:16,320
I don't talk about a lot of 
business stuff on the podcast, 

36
00:02:16,560 --> 00:02:20,080
but I know there are some 
entrepreneurs, there are some 

37
00:02:20,080 --> 00:02:23,880
bad ass women who are listening 
to this right now who want to 

38
00:02:23,880 --> 00:02:26,560
make money and create their own 
empire. 

39
00:02:26,560 --> 00:02:30,920
So let's dig in. 
Let's talk about the best advice

40
00:02:31,160 --> 00:02:35,800
for women starting businesses. 
And I wanted to do this episode 

41
00:02:35,800 --> 00:02:39,760
because after five years in 
business, I've learned that most

42
00:02:39,760 --> 00:02:45,000
women don't quit because they 
lack talent OR smartness or 

43
00:02:45,000 --> 00:02:48,240
potential. 
They quit because no one warned 

44
00:02:48,240 --> 00:02:52,760
them what it would feel like to 
build something, to build 

45
00:02:52,760 --> 00:02:56,560
something their own. 
We talked about strategy, 

46
00:02:56,560 --> 00:03:01,560
mindset, we talked about 
success, but we don't talk about

47
00:03:01,720 --> 00:03:07,080
the emotional risk, the 
rejection, the lack of support, 

48
00:03:07,520 --> 00:03:12,880
the slow, invisible seasons. 
And especially as women, we 

49
00:03:12,880 --> 00:03:19,000
often are taught to be likable 
and agreeable and act a certain 

50
00:03:19,000 --> 00:03:21,920
way. 
And so today I'm sharing the 

51
00:03:21,920 --> 00:03:25,600
hard lessons that I've learned 
from building a business, not to

52
00:03:25,600 --> 00:03:30,280
scare you, but to really ground 
you and to let you know this is 

53
00:03:30,280 --> 00:03:34,000
a part of it. 
I love being in communities with

54
00:03:34,000 --> 00:03:36,720
other entrepreneurs and other 
business owners because it just 

55
00:03:37,600 --> 00:03:40,760
makes it feel like, oh, this 
isn't just me. 

56
00:03:41,160 --> 00:03:44,640
I'm not worthy, I'm not capable,
I'm not smart enough. 

57
00:03:44,640 --> 00:03:47,840
This is just a problem that 
entrepreneurs have. 

58
00:03:47,840 --> 00:03:52,120
So I'm so excited to do this 
because when you know that this 

59
00:03:52,120 --> 00:03:55,880
is a normal part of the process,
it's so much easier to take 

60
00:03:55,880 --> 00:04:03,080
action towards your goals. 
All right #1 people might not 

61
00:04:03,080 --> 00:04:07,400
support you, people might not 
support you. 

62
00:04:08,560 --> 00:04:12,720
And sometimes this is shocking 
at first. 

63
00:04:13,760 --> 00:04:17,320
You start something you're 
excited about, you share it with

64
00:04:17,320 --> 00:04:20,600
your friends, your family, 
people you known for years. 

65
00:04:21,680 --> 00:04:28,560
And their response is silence, 
maybe some negativity, maybe 

66
00:04:28,560 --> 00:04:31,600
they ask what are you doing? 
Who do you think you are? 

67
00:04:31,600 --> 00:04:33,280
You think you could really do 
this? 

68
00:04:34,200 --> 00:04:35,880
Maybe you should go back to 
school. 

69
00:04:36,760 --> 00:04:40,840
They are excited for your new 
adventure, your new business. 

70
00:04:42,080 --> 00:04:47,920
And it's OK because your 
friends, your family, they don't

71
00:04:47,920 --> 00:04:51,920
need to repost you. 
They don't need to purchase from

72
00:04:51,920 --> 00:04:55,920
you for you to have a successful
business. 

73
00:04:56,800 --> 00:05:00,720
There are so many other people 
that want your product, your 

74
00:05:00,720 --> 00:05:02,640
service. 
There's so many clients 

75
00:05:02,680 --> 00:05:06,920
available for you and they don't
need to be your family or 

76
00:05:06,920 --> 00:05:09,680
friends. 
And sometimes it sucks. 

77
00:05:09,680 --> 00:05:12,640
Like it, it sucks and it's 
disappointing. 

78
00:05:12,680 --> 00:05:15,920
I remember when I first started 
my business, Oh, you're starting

79
00:05:15,920 --> 00:05:17,600
the podcast. 
That's cute. 

80
00:05:18,240 --> 00:05:20,960
And even today, like, oh, you're
still doing that. 

81
00:05:21,680 --> 00:05:26,160
And sometimes the people around 
you don't take you seriously, 

82
00:05:26,640 --> 00:05:30,200
and that's OK. 
It's opportunity for you to take

83
00:05:30,200 --> 00:05:34,440
yourself seriously. 
And a lot of people think it's 

84
00:05:34,480 --> 00:05:39,280
either my business or my family,
my business or my friends, my 

85
00:05:39,280 --> 00:05:43,760
business or my health. 
It's A and situation. 

86
00:05:44,120 --> 00:05:49,040
You can have your business and a
healthy relationship with your 

87
00:05:49,040 --> 00:05:52,440
family, with your spouse. 
You can have a successful 

88
00:05:52,440 --> 00:05:55,840
business and you can still 
thrive in your health. 

89
00:05:56,320 --> 00:06:01,240
You can have a successful 
business and whatever you want. 

90
00:06:02,000 --> 00:06:05,720
It's a part of your life. 
It's just a small section of 

91
00:06:05,720 --> 00:06:09,560
your life and there's still so 
many possibilities that you can 

92
00:06:09,560 --> 00:06:14,960
add on to your amazing life. 
But just because you lack 

93
00:06:14,960 --> 00:06:18,720
support from the people around 
you, it doesn't mean that 

94
00:06:18,720 --> 00:06:21,400
business isn't meant for you. 
It doesn't mean you're 

95
00:06:21,400 --> 00:06:23,920
embarrassing yourself. 
It doesn't mean that you should 

96
00:06:23,920 --> 00:06:26,640
stop. 
It's a part of building a 

97
00:06:26,640 --> 00:06:29,000
business. 
Not everyone is going to be 

98
00:06:29,000 --> 00:06:32,040
excited for what you're doing 
and what you're selling and what

99
00:06:32,040 --> 00:06:34,040
you're marketing and what you're
talking about. 

100
00:06:34,720 --> 00:06:38,280
And it's OK. 
You have to be excited for what 

101
00:06:38,280 --> 00:06:42,240
you're doing, and then you will 
find other people who are also 

102
00:06:42,280 --> 00:06:45,800
excited. 
There's so many people waiting 

103
00:06:45,800 --> 00:06:48,600
for your offer, waiting for your
service. 

104
00:06:48,960 --> 00:06:51,840
You don't need everyone to 
support you for you to make a 

105
00:06:51,840 --> 00:06:54,640
lot of money. 
You don't need everyone. 

106
00:06:54,640 --> 00:06:58,680
You just need a few people. 
OK, so that's lesson #1 

107
00:06:58,880 --> 00:07:03,240
something you need to know. 
People might not support you, 

108
00:07:03,240 --> 00:07:05,440
but it's OK. 
It's a part of growing a 

109
00:07:05,440 --> 00:07:12,080
business and being entrepreneur.
Lesson #2 you have to be willing

110
00:07:12,120 --> 00:07:17,360
to take risk. 
Business is risky emotionally, 

111
00:07:17,680 --> 00:07:22,960
financially and with your time 
emotionally, with the fear of 

112
00:07:22,960 --> 00:07:26,680
rejection, the fear of 
judgement, someone telling you 

113
00:07:26,680 --> 00:07:32,960
no disappointment, shame, guilt,
frustration. 

114
00:07:33,600 --> 00:07:36,800
There's a lot of negative 
emotions that come with 

115
00:07:37,560 --> 00:07:41,080
entrepreneurship. 
Financial risk. 

116
00:07:41,480 --> 00:07:45,160
Financial looks like buying 
investments before you know 

117
00:07:45,160 --> 00:07:49,080
you're going to get that revenue
in investing in programs that 

118
00:07:49,080 --> 00:07:52,520
don't get immediate results, 
spending money without 

119
00:07:52,520 --> 00:07:55,440
guarantees. 
I remember there was this one 

120
00:07:55,440 --> 00:07:58,160
time I invested in affirmation 
cards. 

121
00:07:58,160 --> 00:08:02,880
I created like a 20 card 
affirmation card deck and when I

122
00:08:02,880 --> 00:08:09,040
got the cards, the material of 
the cards are so bad like they 

123
00:08:09,040 --> 00:08:11,720
scratch up and I couldn't sell 
them. 

124
00:08:11,720 --> 00:08:16,120
Like, honestly, the quality is 
so bad and I got a 50% refund, 

125
00:08:16,120 --> 00:08:22,120
but I still spent like over like
$200 on these affirmation cards 

126
00:08:22,120 --> 00:08:24,080
I thought were gonna hit so 
amazing. 

127
00:08:24,080 --> 00:08:28,240
I even, like, sold them on like 
Black Friday and I made a couple

128
00:08:28,240 --> 00:08:30,960
of cells and I was using them 
and I'm like, Oh my goodness. 

129
00:08:30,960 --> 00:08:32,600
Like, no, like I cannot sell 
these. 

130
00:08:32,600 --> 00:08:36,080
And these affirmation cards are 
sitting on the floor in my 

131
00:08:36,080 --> 00:08:39,080
office. 
I still have them, but I had to 

132
00:08:39,080 --> 00:08:42,280
take that financial risk. 
Live and learn. 

133
00:08:42,280 --> 00:08:46,680
I won't be doing that again. 
But hey, like, you have to take 

134
00:08:46,680 --> 00:08:48,640
risk. 
And it was a risk that I took. 

135
00:08:49,640 --> 00:08:52,160
Another risk is the risk of your
time. 

136
00:08:52,160 --> 00:08:56,280
You put a lot of time, energy 
and effort upfront before you 

137
00:08:56,280 --> 00:08:59,960
see any profit, before you see 
any money coming in. 

138
00:09:00,400 --> 00:09:04,040
And so you just have to know 
that your time isn't wasted. 

139
00:09:04,400 --> 00:09:07,120
It may seem like it's taking 
forever. 

140
00:09:07,720 --> 00:09:10,440
I'm a huge believer in the law 
of cause and effect. 

141
00:09:10,440 --> 00:09:12,480
For every cause will have an 
effect. 

142
00:09:12,480 --> 00:09:14,680
Every action you take will have 
a result. 

143
00:09:15,120 --> 00:09:18,800
But there may be a delay. 
Just because you take action 

144
00:09:18,800 --> 00:09:21,480
doesn't mean you're going to get
the results right away. 

145
00:09:21,800 --> 00:09:25,160
It's because you run on a 
treadmill for 10 minutes doesn't

146
00:09:25,160 --> 00:09:27,520
mean you're going to lose 20 
lbs. 

147
00:09:27,880 --> 00:09:31,800
It takes time and effort. 
You have to know that you are 

148
00:09:31,800 --> 00:09:36,680
risking some of your time. 
And I also wrote down like after

149
00:09:36,680 --> 00:09:40,640
work I take my client calls and 
on the weekends like I work like

150
00:09:40,920 --> 00:09:44,760
I use my time to work on my 
business instead of just coming 

151
00:09:44,760 --> 00:09:47,760
home and hanging out with my 
husband as much as I would love 

152
00:09:47,760 --> 00:09:49,480
to just cuddle on the couch all 
day. 

153
00:09:49,800 --> 00:09:54,280
Like even that is a risk, right?
And not saying I'm risking a 

154
00:09:54,280 --> 00:09:57,840
relationship, but that is 
something that you need to think

155
00:09:57,840 --> 00:10:00,560
about and be knowing. 
Like just knowing that is a 

156
00:10:00,560 --> 00:10:04,040
potential that you may have to 
use your time of building your 

157
00:10:04,040 --> 00:10:07,480
business instead of hanging out 
with your loved ones. 

158
00:10:07,760 --> 00:10:10,480
And not saying that it's not an 
and situation. 

159
00:10:10,480 --> 00:10:12,800
I still spend lots of time with 
my husband. 

160
00:10:13,040 --> 00:10:15,000
I spend intentional time with 
him. 

161
00:10:15,000 --> 00:10:18,240
We do amazing things like we 
just spent a whole 5 day cruise 

162
00:10:18,240 --> 00:10:20,560
together in Mexico. 
But if you want to be a 

163
00:10:20,560 --> 00:10:23,880
successful entrepreneur, you're 
going to have to use your time 

164
00:10:24,080 --> 00:10:27,360
to building your business. 
And then I saw this quote 

165
00:10:27,360 --> 00:10:29,240
online. 
I love it so much. 

166
00:10:29,840 --> 00:10:32,840
Risk is the emission price for 
freedom. 

167
00:10:33,600 --> 00:10:37,000
Risk is the emission price for 
freedom. 

168
00:10:38,480 --> 00:10:42,600
We have to choose business over 
comfort, and we have to choose 

169
00:10:42,600 --> 00:10:47,800
growth over ease. 
There is no reward without 

170
00:10:47,800 --> 00:10:52,920
exposure, and every single 
reward comes with great risk. 

171
00:10:53,160 --> 00:10:59,520
So that's lesson #2 you have to 
be willing to take risk #3 there

172
00:10:59,520 --> 00:11:05,680
is no such thing as an overnight
success in the industry, 

173
00:11:05,680 --> 00:11:07,680
especially running an online 
business. 

174
00:11:08,320 --> 00:11:13,880
There has been a lie, a lie that
has been going around that you 

175
00:11:13,880 --> 00:11:18,240
can make easy money, that you 
can make passive money, quick 

176
00:11:18,240 --> 00:11:21,600
money, that you can make 6 
figures and 12 months. 

177
00:11:23,000 --> 00:11:26,080
But let me tell you the truth 
and something I wish someone 

178
00:11:26,080 --> 00:11:30,800
would have told me way earlier. 
Most small businesses take two 

179
00:11:30,800 --> 00:11:33,520
to three years to become 
profitable. 

180
00:11:34,160 --> 00:11:39,280
It took them two to three years 
to start making money and then 

181
00:11:39,280 --> 00:11:44,600
to have like sustainable money, 
to have sustainable, consistent 

182
00:11:44,600 --> 00:11:50,280
revenue often can take 7 to 10 
years for a business to maintain

183
00:11:50,280 --> 00:11:53,600
that. 
And most people, they don't make

184
00:11:53,600 --> 00:11:59,000
it that far at all. 
Nearly 40% of people quit within

185
00:11:59,000 --> 00:12:05,080
their first year of business and
another 31% quit within the 

186
00:12:05,080 --> 00:12:09,440
first six months. 
And because you don't see the 

187
00:12:09,440 --> 00:12:12,040
profit, you don't see the 
revenue, you don't see all the 

188
00:12:12,040 --> 00:12:16,880
money just coming in quickly. 
We've been sold a lie that it's 

189
00:12:16,880 --> 00:12:20,960
just going to come quick. 
But in reality, it can take two 

190
00:12:20,960 --> 00:12:24,720
to three years for you to make 
good consistent revenue, maybe 

191
00:12:24,720 --> 00:12:30,080
even 7 to 10. 
It took me about 2 1/2 three 

192
00:12:30,080 --> 00:12:34,800
years to make good money in my 
business for it to be consistent

193
00:12:34,840 --> 00:12:38,240
every single month. 
But the first two years it was 

194
00:12:38,240 --> 00:12:40,800
hard. 
I was just trying to make things

195
00:12:40,800 --> 00:12:43,320
work. 
And then I finally found what 

196
00:12:43,320 --> 00:12:45,720
was working. 
I finally found a process that 

197
00:12:45,720 --> 00:12:49,320
worked for me by trying and 
failing and trying and failing 

198
00:12:49,640 --> 00:12:53,320
in finding a product and an 
offer that sells and makes good 

199
00:12:53,320 --> 00:12:56,960
money. 
And so it may take time and it's

200
00:12:56,960 --> 00:12:59,360
OK. 
And that's really what what I 

201
00:12:59,360 --> 00:13:03,400
wanted to talk about in this 
point is businesses. 

202
00:13:03,400 --> 00:13:07,080
Creating a business, creating an
empire will take time. 

203
00:13:07,600 --> 00:13:10,520
I know that's not what you want 
to hear, but I think you need to

204
00:13:10,520 --> 00:13:14,000
know going into a business that 
you're not going to have, you 

205
00:13:14,000 --> 00:13:19,400
may, you might, you may be that 
1% that has amazing huge 

206
00:13:19,400 --> 00:13:24,720
success, but if that's not you, 
nothing has gone wrong. 

207
00:13:25,240 --> 00:13:30,040
This is building a business and 
it's OK, can take two to three 

208
00:13:30,040 --> 00:13:32,640
years. 
You have just no upfront. 

209
00:13:33,080 --> 00:13:35,440
That's the time frame you're 
committing to. 

210
00:13:36,080 --> 00:13:40,080
So just know going into 
business, creating your own 

211
00:13:40,360 --> 00:13:44,840
empire and changing the world 
may take three years. 

212
00:13:45,040 --> 00:13:46,760
And just know that's the time 
frame. 

213
00:13:47,440 --> 00:13:49,360
And honestly, it may take 7 to 
10. 

214
00:13:49,360 --> 00:13:52,080
That's what the stats said on 
Google. 

215
00:13:52,320 --> 00:13:56,800
Hopefully not, but just know you
are going to be up for two to 

216
00:13:56,800 --> 00:14:01,320
three years before you hit the 
success you're truly looking 

217
00:14:01,320 --> 00:14:04,880
for. 
So that was lesson #3 there's no

218
00:14:04,880 --> 00:14:11,080
such thing as overnight success.
Lesson #4 time and effort are 

219
00:14:11,080 --> 00:14:14,840
required. 
I see this consistently. 

220
00:14:14,840 --> 00:14:18,000
I'm in a lot of communities of 
online business owners and 

221
00:14:18,000 --> 00:14:22,480
entrepreneurs that they want to 
build a six figure business, but

222
00:14:22,480 --> 00:14:25,560
they only want to work 10 to 15 
hours a week. 

223
00:14:26,160 --> 00:14:29,680
They have a nine to five job, 
but they're not willing to work 

224
00:14:29,680 --> 00:14:34,360
before their shift or after 
their shift or on the weekends. 

225
00:14:34,360 --> 00:14:37,440
They just want it to just happen
for them. 

226
00:14:37,440 --> 00:14:41,960
They just want to post 2 three 
times a week and for the money 

227
00:14:41,960 --> 00:14:46,440
to flow in. 
But true success comes from 

228
00:14:46,440 --> 00:14:51,520
time, energy and effort. 
You have to put in the time, you

229
00:14:51,520 --> 00:14:56,360
have to put in the energy and 
you have to put in the effort to

230
00:14:56,360 --> 00:15:00,480
have this thing work for it to 
replace your full time salary. 

231
00:15:00,960 --> 00:15:03,680
Like if you want this to be your
main gig, you don't want it to 

232
00:15:03,680 --> 00:15:07,160
be your side hustle anymore. 
You have to put in full time 

233
00:15:07,160 --> 00:15:12,360
hours, not side hustle hours. 
You have to put in the work. 

234
00:15:13,280 --> 00:15:17,600
The other day I was driving and 
I was really thinking how I love

235
00:15:18,320 --> 00:15:20,840
to work. 
Like I love hard work. 

236
00:15:21,200 --> 00:15:26,200
I love going to sleep at the end
of the day knowing that I did so

237
00:15:26,200 --> 00:15:28,680
much, that I was productive. 
And I did that and I did this 

238
00:15:28,680 --> 00:15:30,200
and I did that and I did that 
and I did this. 

239
00:15:30,200 --> 00:15:32,840
And I was like, yeah. 
And I just feel so accomplished 

240
00:15:32,840 --> 00:15:36,720
and so proud of myself. 
Like working hard feels good. 

241
00:15:36,800 --> 00:15:40,160
And I love to work hard. 
And as entrepreneur, you're 

242
00:15:40,160 --> 00:15:42,840
going to have to work hard. 
You're going to have to increase

243
00:15:42,880 --> 00:15:45,840
your worth ethic. 
You're going to have to show up.

244
00:15:46,480 --> 00:15:50,480
Time, energy, effort. 
You're going to have to show up 

245
00:15:50,520 --> 00:15:53,120
for this that you're building. 
And so I know what you're 

246
00:15:53,120 --> 00:15:55,520
thinking. 
You're like Perry, but I don't 

247
00:15:55,520 --> 00:15:59,200
have the time. 
If you did find the time, where 

248
00:15:59,200 --> 00:16:03,360
would it come from? 
If you had to find the time, 

249
00:16:03,360 --> 00:16:07,120
where would it come from? 
There's so much time available 

250
00:16:07,320 --> 00:16:10,680
for you. 
You just need to reallocate your

251
00:16:10,680 --> 00:16:13,360
time. 
Is it doing it in the morning, 

252
00:16:13,400 --> 00:16:18,440
on your breaks, at lunch, after 
work, on the weekends, taking a 

253
00:16:18,440 --> 00:16:20,400
day off? 
Whatever it is. 

254
00:16:21,280 --> 00:16:25,160
But are you willing to make time
for your dreams? 

255
00:16:25,440 --> 00:16:28,880
Are you available for that? 
Because if you want success, if 

256
00:16:28,880 --> 00:16:32,280
you want achievement, you have 
to put the time, energy, and 

257
00:16:32,280 --> 00:16:36,760
effort for it. 
So that's lesson #4 time and 

258
00:16:36,760 --> 00:16:42,280
effort are required. 
Lesson #5 the very last lesson, 

259
00:16:42,520 --> 00:16:46,280
the best device for you, at 
least in this episode, again, 

260
00:16:46,280 --> 00:16:51,200
I'm doing Part 2 really talking 
about more like the strategy of 

261
00:16:51,200 --> 00:16:53,960
being in the business for like a
couple of years. 

262
00:16:54,480 --> 00:16:58,560
But the last thing I want to 
share in this episode for you, 

263
00:16:59,680 --> 00:17:05,240
every no leads to a yes. 
Every no leads to a yes. 

264
00:17:06,200 --> 00:17:10,400
And this is where like most 
women emotionally give up in 

265
00:17:10,400 --> 00:17:14,040
business because hearing no in 
the rejection and the 

266
00:17:14,040 --> 00:17:18,359
disappointment is so hard. 
Like when you think about 

267
00:17:18,359 --> 00:17:22,040
running a business, you think 
about all the yes, the yeses 

268
00:17:22,040 --> 00:17:23,920
that you're going to get and all
the success you're going to 

269
00:17:23,920 --> 00:17:27,119
have. 
But in reality, people will tell

270
00:17:27,119 --> 00:17:29,400
you no. 
People will tell you, I have to 

271
00:17:29,400 --> 00:17:31,720
think about it, and then nothing
will happen. 

272
00:17:31,720 --> 00:17:34,080
Then you'll reach out again and 
then they'll ghost you. 

273
00:17:35,760 --> 00:17:39,080
And a lot of us take it so 
personally that we end up 

274
00:17:39,080 --> 00:17:42,520
quitting our businesses. 
But I want to let you know this 

275
00:17:42,520 --> 00:17:45,720
is a part of it, and it's 
actually a part of a math 

276
00:17:45,720 --> 00:17:49,000
equation. 
I learned this couple years ago.

277
00:17:49,040 --> 00:17:52,760
I took this coaching membership 
and they talked about like all 

278
00:17:52,760 --> 00:17:57,040
areas of life and it was like 
building a business, but it was 

279
00:17:57,040 --> 00:18:02,240
the sales equation and it just 
made it so obvious and just like

280
00:18:02,640 --> 00:18:07,160
comforting to know that I wasn't
the only one getting no's and 

281
00:18:07,480 --> 00:18:12,320
getting no's is a part of it. 
So I want you to get a pen and 

282
00:18:12,320 --> 00:18:15,600
paper, pen and paper. 
Are you ready? 

283
00:18:15,760 --> 00:18:20,640
You need to know this if you're 
going into entrepreneurship, if 

284
00:18:20,640 --> 00:18:25,760
you're planning to run a 
business, Are you ready for 

285
00:18:25,760 --> 00:18:35,080
every no? 
So no minus for every yes equals

286
00:18:36,280 --> 00:18:44,360
revenue no's. 
Minus yeses equal your revenue. 

287
00:18:46,120 --> 00:18:52,400
For you to get revenue you have 
to get no's and you are more 

288
00:18:52,400 --> 00:18:56,960
likely to get more no's then 
yes's. 

289
00:18:58,240 --> 00:19:02,960
Getting Nos is a part of the 
money making formula. 

290
00:19:03,320 --> 00:19:09,200
How we make revenue is Nos. 
The Nos we get minus the yeses 

291
00:19:09,200 --> 00:19:17,080
we get equal the money in our 
bank accounts we want to get Nos

292
00:19:17,120 --> 00:19:20,720
because the more Nos we get, the
more yeses we'll have, the more 

293
00:19:20,720 --> 00:19:25,400
money we will get. 
But also, every no sharpens your

294
00:19:25,400 --> 00:19:31,120
message, every no teaches you 
something, and every no moves 

295
00:19:31,120 --> 00:19:34,720
you closer to someone who is 
ready for you. 

296
00:19:35,400 --> 00:19:38,800
Rejection isn't proof that 
you're bad at business, it's 

297
00:19:38,800 --> 00:19:42,400
proof you're in business. 
Congratulations, you're in 

298
00:19:42,400 --> 00:19:45,560
business if you're getting Nos, 
if you're getting yeses. 

299
00:19:45,840 --> 00:19:49,720
It's all a part of it. 
And you only hear no when you're

300
00:19:49,720 --> 00:19:51,920
showing up. 
Like, think about that. 

301
00:19:52,120 --> 00:19:55,480
The fact that people are even 
rejecting you is a celebration 

302
00:19:55,480 --> 00:19:57,480
because it means you're showing 
up. 

303
00:19:57,800 --> 00:20:02,600
And that's a huge win. 
Every no leads to a yes. 

304
00:20:02,600 --> 00:20:06,640
I told myself this all the time 
when people ghost me. 

305
00:20:06,840 --> 00:20:10,640
Every no leads to a yes. 
When people schedule consoles 

306
00:20:10,640 --> 00:20:12,960
but don't show up, every no 
leads to a yes. 

307
00:20:12,960 --> 00:20:16,560
When people tell me no or I'll 
think about it, every no leads 

308
00:20:16,560 --> 00:20:19,280
to yes. 
I'm just getting closer to find 

309
00:20:19,280 --> 00:20:22,960
my person who wants to work with
me, who wants to learn these 

310
00:20:22,960 --> 00:20:26,840
live coaching tools. 
Every no leads to a yes. 

311
00:20:27,520 --> 00:20:32,880
Those are the top five Lesson's 
the best advice when it comes to

312
00:20:32,880 --> 00:20:34,440
running a business in five 
years. 

313
00:20:34,440 --> 00:20:37,160
I really thought, like, what are
the things that I wish someone 

314
00:20:37,160 --> 00:20:39,160
would have told me when I first 
started? 

315
00:20:39,360 --> 00:20:41,840
So here's a little recap of the 
lessons. 

316
00:20:43,000 --> 00:20:47,440
All right, lesson #1 people 
might not support you and it's 

317
00:20:47,440 --> 00:20:51,320
OK. 
Lesson #2 you have to be willing

318
00:20:51,320 --> 00:20:55,560
to take risk. 
Oh, my goodness, I literally 

319
00:20:55,560 --> 00:20:57,720
just deleted my whole list. 
What's happening? 

320
00:20:58,400 --> 00:21:00,640
Oh my goodness. 
OK, so I'm pretty sure the third

321
00:21:00,640 --> 00:21:06,200
one was time and energy is 
required #4 there's no such 

322
00:21:06,200 --> 00:21:13,800
thing as an overnight success 
and #5 every no leads to a yes. 

323
00:21:14,480 --> 00:21:16,400
That's what I have for you in 
today's episode. 

324
00:21:16,400 --> 00:21:19,440
If you enjoyed it, make sure you
leave a five star review on 

325
00:21:19,440 --> 00:21:22,960
Apple Podcasts and Spotify. 
Follow for Part 2. 

326
00:21:23,200 --> 00:21:26,440
I'm going deeper and building a 
business, especially like as a 

327
00:21:26,440 --> 00:21:29,240
seasoned entrepreneur. 
If you've been in business for a

328
00:21:29,240 --> 00:21:31,840
couple years and you still feel 
like it's hard, you're not 

329
00:21:31,840 --> 00:21:34,680
grasping it, you're not where 
you want to be, make sure you 

330
00:21:34,680 --> 00:21:37,680
listen to that episode. 
But also if you're a beginner, 

331
00:21:37,760 --> 00:21:39,160
you need to listen to the 
episode. 

332
00:21:39,160 --> 00:21:42,960
Also follow the podcast, follow 
me on Instagram. 

333
00:21:42,960 --> 00:21:46,480
The Mindset Babe, I would love 
to connect with you there. 

334
00:21:46,680 --> 00:21:49,040
I have a whole community on 
Instagram. 

335
00:21:49,040 --> 00:21:52,480
I have a broadcast channel you 
can join on Instagram. 

336
00:21:52,480 --> 00:21:56,120
I would love to have you and I 
also have a free guide. 

337
00:21:56,120 --> 00:21:59,960
It's 22 journal prompts for 
clarity and confidence. 

338
00:22:00,160 --> 00:22:02,640
You can go ahead. 
You can download that for free 

339
00:22:02,640 --> 00:22:05,640
in the description box. 
I love you guys so much and I 

340
00:22:05,640 --> 00:22:08,280
cannot wait for Part 2. 
Bye. 

341
00:22:09,240 --> 00:22:13,520
Thank you so much for listening 
to the Mindset Babe Podcast. 

342
00:22:14,000 --> 00:22:17,400
If you are looking to get more 
confidence and take action 

343
00:22:17,400 --> 00:22:22,000
towards your dreams, then I want
to invite you to work with me 

344
00:22:22,000 --> 00:22:24,440
Ioffer private one-on-one 
mentorship. 

345
00:22:25,120 --> 00:22:28,440
This mentorship will teach you 
everything about goal setting, 

346
00:22:28,640 --> 00:22:31,640
time management and 
manifestation so you can 

347
00:22:31,640 --> 00:22:35,320
transform your mindset. 
Get the tools to become the 

348
00:22:35,320 --> 00:22:39,400
badass you were meant to be. 
Register with the link in the 

349
00:22:39,400 --> 00:22:40,240
show notes.