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Welcome to the Mindset Bay 
podcast. 

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If you want more confidence and 
motivation then you're in the 

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right place every week at your 
dose of self development advice 

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and strategies. 
I'm your host Perry Richardson, 

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life coach, N OP practitioner, 
motivational speaker and mental 

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health advocate. 
My mission is hope you find more

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happiness and take more action 
in your life. 

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Now let's begin. 
Hi, my name is star Ritchie. 

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First is first life without 
Perry. 

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I was always searching for 
something that I can make myself

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do better personal development. 
I was just like craving it. 

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Long story short of sitting on 
the swings of the park looking 

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for a podcast, bright pink 
mindset babe right there in 

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front of me. 
Listen to her first podcast and 

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said hey, set up a free coaching
call. 

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So I signed up and she texted me
that day on her personal phone 

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and it really made us have a 
great connection. 

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I was so excited. 
I was just like, wow, like this 

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is really going to help me. 
She's a real person and she has 

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her own story that's really 
empowering and really, really 

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gives us like the hope that it's
going to be fun. 

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You're changing and you're 
growing. 

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So it's been almost, I think a 
year now and I have seen 

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everywhere I've grown, 
everywhere I need to make 

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changes and I have my life on a 
like time, like a literally a 

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timeline and Perry me and all 
those other ways that I didn't 

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even know I need helped. 
I really, really, really, really

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recommend Perry Richardson to 
help you guys or to give her the

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chance to really grow with her 
because not is she just letting 

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us grow. 
She is growing herself, which I 

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think it's so much more 
personable and so much more 

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believable. 
And it's up to us to really take

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on what we need to do to become 
the best version of ourselves. 

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Thank you, Perry, I love you so 
much. 

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I love you me two Star. 
Thank you so much for the 

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review. 
Star has literally been killing 

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it. 
She has gotten a high paying job

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since her time working together.
Not only does she know how to 

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save money, but she knows how to
keep the money safe. 

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We have completely transformed 
her money mindset and she just 

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signed a lease to her very first
place. 

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So congratulations Star, if you 
enroll in Becoming Her, you get 

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to meet Star on our monthly 
group coaching calls. 

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Star has redecided recommitted 
to the Becoming Her process 

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because she knows this work is 
incredible and she's ready to 

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take her life to the next level.
I am so excited for today's 

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episode. 
Welcome to the Mindset Babe 

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podcast. 
This is a space where ambitious,

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powerful women like you stop 
playing small and start owning 

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every ounce of your worth. 
Today's topic, I'm going to be 

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talking about how to develop 
your IT Girl identity. 

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This is a step in my Becoming 
Her process. 

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Becoming Her is my private 
coaching program and it's 

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currently open for enrollment. 
If you're a type of person who 

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needs guidance, he wants 
everything literally like laid 

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out for them. 
Like you know what you want, you

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see the vision, you see the 
bigger picture, but you don't 

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know how to get there. 
This is why I created becoming 

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her. 
I literally give you the exact 

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process so you're able to build 
your confidence and become her. 

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I created Becoming Her for the 
person who lacks confidence, who

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feels unworthy and unlovable. 
One concept I teach is to help 

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you increase your confidence by 
using the IT Girl formula. 

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O. 
In today's episode, I'm going to

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be talking about the what and 
the why. 

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In Becoming Her, I actually give
you the how. 

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I give you the tools, the 
prompts, all the exercises, and 

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I actually give you something 
tangible every single week to do

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because you meet with me. 
You get private coaching 

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sessions with me every single 
week. 

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You also get daily guidance and 
accountability. 

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You get monthly group coaching 
calls and a private podcast. 

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If you're interested, you can 
apply to becoming her with the 

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link in the description box. 
All right, let's get into the 

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episode. 
The first question is really 

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just how do you know that you 
need to work on your identity? 

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So let me know if this is you or
not. 

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You wake up early, you say your 
affirmations, you write down 

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your goals. 
You're trying so hard, but deep 

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down it still feels like you're 
wearing a costume, like you're 

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playing dress up in someone 
else's life. 

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Another analogy is it's like 
you're trying to bake a cake 

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with all the frosting, the 
decorations on the outside, but 

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the inside is still uncooked. 
You've made it look so good, so 

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delicious. 
It's Polish, it's impressive, 

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it's put together. 
But on the inside there's still 

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insecurity, doubt, fear, and 
that nagging voice whispering 

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Who are you trying to fool? 
Who do you think you are? 

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This happens because you're not 
actually embodying her, you're 

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performing what you think she 
looks like, what she does. 

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You're trying to become your 
dream self from the outside in, 

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but the true transformation 
always works from the inside 

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out. 
But honestly, like this is the 

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real problem, The real problem 
that no one talks about. 

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You can't affirm your way into 
identity you don't believe you 

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deserve. 
You can't fake it till you make 

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it forever. 
You can't fake true confidence. 

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You either become it or you end 
up burning out trying to perform

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it. 
But here's the real truth bomb. 

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You don't become her by doing 
more. 

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You become her by being 
different. 

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The ICRA identity isn't 
something that you chase, it's 

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something that you activate. 
And we talk about this 

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activation process and becoming 
her. 

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I really want you to just think 
about this. 

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Every action you take flows from
the identity that you hold. 

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If you believe you're not ready,
you're going to delay your life.

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You're going to avoid risk, 
you're going to play it safe. 

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But if you believe you're 
unstoppable, you're going to 

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take bold moves. 
Even when you're scared, you're 

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still going to do it. 
Because at the end of the day, 

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identity is the root. 
So the solution is you have to 

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shift who you are at the core. 
Not just what you do, but how 

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you think, what you allow, and 
most importantly, how you speak 

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to yourself. 
But guess what? 

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A woman who sees herself as 
powerful doesn't shrink when 

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someone doubts her. 
She expands. 

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She expands when the doubt, when
the insecurity comes in, it's 

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opportunity for her to believe 
in herself even more, not 

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discredit her. 
And this is the energy you step 

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into in becoming her. 
So what is identity? 

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Your identity is a story you 
tell yourself about who you are.

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It's the collection of beliefs 
that you have about yourself. 

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If you could give your mindset a
movie title, what would you name

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it? 
Would it be roller coaster? 

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Hot mess, trying, not good 
enough? 

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What would you name your mindset
Right now the IT Girl identity 

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is made. 
I created it to help you rewrite

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that story, to rewrite that 
movie, to go from roller coaster

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to coast to trying to 
succeeding. 

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When you think about you being 
the IT girl, the highest version

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of yourself, what does she 
believe about herself? 

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How does she feel about herself?
What are her habits? 

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What does she do every single 
day? 

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The reason why I teach identity 
in developing your Icker 

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identity in becoming her is 
because your identity dictates 

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your decisions, actions, energy,
and even what you're willing to 

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receive. 
If you believe you're unworthy, 

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you will self sabotage your 
success. 

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If you believe you're powerful, 
you will take bold action even 

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in uncertainty. 
Here's what happens when 

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yourself identity is low. 
You set small goals, you under 

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charge. 
You tolerate toxic relationships

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and dynamics. 
You doubt yourself even when 

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you're overqualified and you 
sabotage good things because 

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they feel unfamiliar. 
But when your identity is high, 

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you set bold goals, you attract 
aligned people, You walk away 

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from anything that doesn't match
your worth. 

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You take action that matches 
your dream identity. 

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You even start to normalize 
success. 

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Peace, love, abundance, 
everything in your external life

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is literally a mirror of your 
internal identity. 

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Change yourself concept, change 
yourself identity. 

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You will change your entire life
when you develop your Igor 

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identity. 
This is what happens for you. 

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You go from self doubt to self 
belief. 

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You start overcoming 
insecurities. 

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One of the most powerful 
personal transformations is 

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shifting from self doubt to self
belief. 

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When you're able to trust your 
abilities, trust your abilities,

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your choices, and your 
intuition, you learn how to 

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quiet the negative self talk and
replace it with affirmations of 

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your worth. 
You really start redefining 

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confidence. 
Confidence isn't just about 

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looking good or being popular. 
It's about knowing your value, 

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staying true to your principles,
and trusting your own judgment 

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even when it's risky. 
That's what we talk about in 

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Becoming Her. 
Something else is you learn how 

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to shift yourself, talk. 
You become your biggest 

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cheerleader. 
One of the lessons that I teach 

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in Becoming Her is how to quiet 
your inner mean girl and how to 

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allow and raise up into put it 
in the ox, your biggest 

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cheerleader. 
Because as you develop 

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confidence, you start cheering 
yourself on, you start to 

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celebrate the small wins and 
you're proud of the progress no 

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matter how big or small. 
Another thing when you develop 

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your Icker identity, which may 
be my favorite thing, is you 

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finally break free from 
comparison. 

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You start to celebrate your 
uniqueness. 

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You start to realize that your 
journey, your talents and gifts 

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are unique to you and that's 
something to be celebrate, not 

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minimized. 
Something else. 

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When you develop your IT Girl 
identity, you learn how to 

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overcome impostor syndrome, you 
really start owning your 

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success. 
A major aspect of a career 

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transformation is through 
confidence. 

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It's through learning how to 
quiet the voices of self doubt, 

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your inner mean girl. 
The more confident you become in

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your identity and your worth, 
it's less likely you're actually

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going to fall into the trap of 
imposter syndrome and you start 

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to recognize that you belong in 
spaces that you're in and that 

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you actually deserve the 
achievements that have been 

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given to you. 
You also start trusting your 

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expertise. 
You know that you're the expert.

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You have confidence in the field
of your expertise. 

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Developing your IT girl identity
helps you stop second guessing 

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yourself. 
It hopes you feel powerful when 

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every single room you walk in 
the IT Girl isn't someone out 

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there. 
She's in you, waiting to be 

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activated. 
You don't need to do more, you 

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just need the right tools to 
help you become who you already 

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are. 
And if you want the support 

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building your unshakable a girl 
identity, one that's rooted in 

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confidence, powerful and 
unshakable self worth, then 

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becoming her is your next step. 
You can apply to Becoming Her 

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with the link in the description
box. 

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Let's create the mindset, the 
identity that actually gets you 

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what you want in your life. 
The link is in the show notes. 

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You can apply to Becoming Her. 
Becoming Her is my signature 

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coaching program. 
It is five steps. 

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Step number 1. 
I teach you how to manage your 

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mind. 
Step #2 I teach you how to 

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become the master of your 
emotions. 

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Step #3 We talk about developing
your IT girl identity. 

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Let's go. 
Step #4 I teach you how to 

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process past pain in step #5 I 
teach you how to get it done. 

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You can apply with the link in 
the show notes. 

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I love you guys so much. 
I hope this episode serves you 

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so well. 
I will see you in the next 

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episode so I love you. 
Bye. 

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Thank you so much for listening 
to the Mindset Babe podcast. 

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If you are looking to get more 
confidence and take action 

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towards your dreams, then I want
to invite you to work with me. 

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Ioffer private one-on-one 
mentorship. 

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This mentorship will teach you 
everything about goal setting, 

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time management, and 
manifestation so you can 

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transform your mindset. 
Get the tools to become the 

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badass you were meant to be. 
Register with the link in the 

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show notes.