1 00:00:04,080 --> 00:00:06,440 Hello and welcome to another episode, the winning shop fight 2 00:00:06,440 --> 00:00:07,920 podcast. If you haven't tuned in before, 3 00:00:07,920 --> 00:00:10,280 my name's Nick and I'm a bit rusty because we pre recorded so 4 00:00:10,280 --> 00:00:11,680 much. Then we missed two weeks of 5 00:00:11,680 --> 00:00:15,560 Tuesday tea break talks. So I am so sorry I've had more 6 00:00:15,560 --> 00:00:18,320 emails because we missed a few weeks and people were like, 7 00:00:18,320 --> 00:00:19,520 where'd you get your news from Nick? 8 00:00:19,520 --> 00:00:21,880 It's like I'm not giving you my sources or I've got no content, 9 00:00:22,160 --> 00:00:23,480 but we're back. We're back, we're back. 10 00:00:23,480 --> 00:00:25,920 We're going to be talking about just this week's news on 11 00:00:25,920 --> 00:00:27,080 Shopify. What else we've got. 12 00:00:27,080 --> 00:00:29,520 I'm going to tell you what T I'm drinking very exciting. 13 00:00:29,720 --> 00:00:32,680 It's not the whole tea break Talks is not just the cool bit 14 00:00:32,680 --> 00:00:34,160 of alliteration, although it's cool iteration. 15 00:00:34,600 --> 00:00:36,520 There's a lot more to it than that. 16 00:00:36,520 --> 00:00:38,200 So I'm trying to Scroll down my phone. 17 00:00:38,280 --> 00:00:41,480 I've got my iPad today because I'm a numpty and I wish I bought 18 00:00:41,480 --> 00:00:42,320 it. It'll be a lot easier. 19 00:00:42,520 --> 00:00:44,240 We'll talk about, yeah, some shop fire news about some 20 00:00:44,240 --> 00:00:47,240 partner news, a few things going on there, some learnings from my 21 00:00:47,240 --> 00:00:49,080 agency. And then quote of the week, we 22 00:00:49,080 --> 00:00:51,000 got some cool stats about Shopify. 23 00:00:51,040 --> 00:00:54,640 You benchmark your store against some of these stats. 24 00:00:55,120 --> 00:00:57,040 But anyway, a quick break from the chaos of the week. 25 00:00:57,040 --> 00:01:00,280 We did a yoga breath last time I did this and no, I didn't didn't 26 00:01:00,280 --> 00:01:03,080 get cancelled for doing yoga breaths and BA take a deep 27 00:01:03,080 --> 00:01:05,000 breath if you want. While I'm introducing today's 28 00:01:05,000 --> 00:01:07,200 tea. It is in fact, Daisy is doing my 29 00:01:07,200 --> 00:01:08,320 notes. Thank you so much, Daisy. 30 00:01:08,680 --> 00:01:11,200 Daisy's doing my notes for me now and she's put on here. 31 00:01:11,200 --> 00:01:13,840 We're having lemongrass and ginger, which is what I've got 32 00:01:13,880 --> 00:01:15,160 in this cup. In fact, it's got one of our 33 00:01:15,160 --> 00:01:17,360 clients, Haven Knox Johnston, one of our clients on it. 34 00:01:17,520 --> 00:01:19,960 They're a boat insurance company in the UK and Europe. 35 00:01:20,680 --> 00:01:22,440 OK, shameless plug, we love our clients. 36 00:01:23,000 --> 00:01:25,200 This apparently lemongrass and ginger aids. 37 00:01:25,600 --> 00:01:30,880 It's aiding digestion, reducing inflammatory, gosh, please don't 38 00:01:30,880 --> 00:01:34,680 get to that and also promoting relaxation, which is all very 39 00:01:34,680 --> 00:01:37,120 exciting. So what's been going on then 40 00:01:37,120 --> 00:01:38,760 let's talk about Shopify news first. 41 00:01:38,760 --> 00:01:40,520 There's loads. We've just kept it to this 42 00:01:40,520 --> 00:01:42,960 week's updates. There have been a few bits that 43 00:01:42,960 --> 00:01:44,920 haven't covered. So I'm very, very sorry. 44 00:01:44,920 --> 00:01:46,720 If you really, really do want them, send us an e-mail. 45 00:01:46,720 --> 00:01:48,880 We do have them written down in our notes here for the weeks I 46 00:01:48,880 --> 00:01:50,560 didn't do because the team's still got the notes together. 47 00:01:50,560 --> 00:01:53,040 So apologies team. I've been a bit busy and you can 48 00:01:53,040 --> 00:01:54,640 always tell the bags and my eyes haven't slept much. 49 00:01:54,960 --> 00:01:59,200 So October 16th, So there's been a few updates here on the Shop 50 00:01:59,200 --> 00:02:02,240 channel. You can now have shoppable 51 00:02:02,240 --> 00:02:05,560 videos and posts migration, which is quite cool. 52 00:02:05,840 --> 00:02:08,360 Shoppable videos and posts have been removed from Shop product 53 00:02:08,360 --> 00:02:12,040 pages and Shop stores as part of platform migration. 54 00:02:12,200 --> 00:02:15,640 That videos remain discoverable in the shop's home feed. 55 00:02:15,920 --> 00:02:18,600 I've always wondered why Shopify and I know some of you guys 56 00:02:18,600 --> 00:02:20,640 actually listen to this. If you take this idea, you heard 57 00:02:20,640 --> 00:02:22,880 it here 1st and I want some. I don't want any money, I want 58 00:02:22,880 --> 00:02:24,280 creditation for this. It's the next idea. 59 00:02:24,720 --> 00:02:28,200 Shop should literally be Google slash Amazon, but only for 60 00:02:28,200 --> 00:02:32,000 Shopify stores and you should launch the ability to search for 61 00:02:32,000 --> 00:02:34,080 stuff in the Shop app. If you're listening to this, you 62 00:02:34,080 --> 00:02:36,880 never used the Shop app, It's Shopify's own payment gateway. 63 00:02:37,040 --> 00:02:39,120 But once you've bought from a retailer, you can see that 64 00:02:39,120 --> 00:02:42,640 retailer in the the Shop app. So there's loads of stuff that 65 00:02:42,640 --> 00:02:44,400 we're calling it Shop Channel here, but the Shop app which you 66 00:02:44,400 --> 00:02:46,120 can go and use, which is amazing. 67 00:02:47,120 --> 00:02:49,360 Anyway, another update. So we've increased the product 68 00:02:49,360 --> 00:02:52,320 variant limit, which is good. Some of our clients have so many 69 00:02:52,320 --> 00:02:56,160 variants. You can now create 2048. 70 00:02:56,720 --> 00:03:00,960 Why 48, I've no idea, but 2048 variants of a single product. 71 00:03:01,360 --> 00:03:03,560 It used to be quick trivia moment. 72 00:03:03,560 --> 00:03:05,360 If you're listening to this with somebody else turns on and say, 73 00:03:05,360 --> 00:03:07,880 I think it used to be this much. It used to be 100. 74 00:03:07,880 --> 00:03:10,120 So you'd have 100 variants of a single product. 75 00:03:10,440 --> 00:03:12,440 There's a few of our clients I know are going to absolutely go 76 00:03:12,440 --> 00:03:14,440 to town on this. Now by having multiple variants 77 00:03:14,440 --> 00:03:17,400 of the product, you can also make things like the title tag, 78 00:03:17,400 --> 00:03:21,360 H1 and stuff change. So Google sees 2048 variants of 79 00:03:21,360 --> 00:03:25,280 a single product, it has 2048 individual products, the size, 80 00:03:25,280 --> 00:03:27,080 colour and stuff. There's always these debates in 81 00:03:27,080 --> 00:03:29,280 the SEO world. We have a client about when do 82 00:03:29,280 --> 00:03:32,080 we use a filtered version of a page, when do we have variants, 83 00:03:32,080 --> 00:03:33,400 when do we have individual products? 84 00:03:33,400 --> 00:03:36,280 And if you're on a collection, do we show the eight different 85 00:03:36,280 --> 00:03:38,480 colours individually as different products of that item, 86 00:03:38,480 --> 00:03:41,240 or do we put them under one with multiple colours underneath? 87 00:03:41,680 --> 00:03:43,960 Try both and see what the conversion rate does is often 88 00:03:43,960 --> 00:03:46,400 the the output and that's what you need an AB testing piece of 89 00:03:46,400 --> 00:03:49,800 software for an improvement on some of the products. 90 00:03:49,800 --> 00:03:55,640 So the refund screen for returns and exchanges has improved new 91 00:03:55,640 --> 00:03:58,800 dedicated refund system in point of sale, which will let's start 92 00:03:58,800 --> 00:04:00,120 off. This is cool because you can do 93 00:04:00,120 --> 00:04:03,560 some Shopify. This is a new dedicated refund 94 00:04:03,560 --> 00:04:05,520 screen for the point of sales when you're in a physical 95 00:04:05,520 --> 00:04:06,880 location in the in the transaction. 96 00:04:07,120 --> 00:04:09,440 If you give a refund, you don't just have to give money back. 97 00:04:09,440 --> 00:04:12,680 Now you could say put the refund to the original payment device 98 00:04:12,680 --> 00:04:15,400 which has always been available or you can do it to a gift card 99 00:04:15,440 --> 00:04:18,839 store credit or split the refund. 100 00:04:18,839 --> 00:04:21,240 So you could say do you want, if you got $100 to give back, do 101 00:04:21,360 --> 00:04:24,720 you want $50.00 in a gift card, $50 back to your account, which 102 00:04:24,720 --> 00:04:28,200 means you don't then lose the entire sale during the return, 103 00:04:28,440 --> 00:04:30,640 which is which is good. You want to lose that sale. 104 00:04:30,960 --> 00:04:35,640 Quick sip of lemongrass tea. It is delicious. 105 00:04:35,640 --> 00:04:37,760 I boiled the kettle to 70°. We got one of these fancy 106 00:04:37,760 --> 00:04:40,000 kettles. You can choose 7080 ninety 100° 107 00:04:40,520 --> 00:04:42,640 and they've got a little label that came with the kettle. 108 00:04:42,680 --> 00:04:46,680 Tells you how hot to boil it, but 70° is perfect for herbal 109 00:04:46,680 --> 00:04:48,800 tea if you want an English breakfast tea, which I do drink 110 00:04:48,800 --> 00:04:51,040 on the show quite a lot. Got to go up to 100 for that bad 111 00:04:51,040 --> 00:04:52,480 boy. Wait for it to cool down a bit 112 00:04:52,480 --> 00:04:54,800 and then add your milk. I'm not that obsessed. 113 00:04:54,800 --> 00:04:57,480 That's just what I read on ChatGPT, right? 114 00:04:57,760 --> 00:05:01,120 Partner news. So there is there is space for 115 00:05:01,120 --> 00:05:03,280 another partner at the moment. So if you're looking at the show 116 00:05:03,280 --> 00:05:05,720 and going, we could definitely tell more people about our 117 00:05:05,720 --> 00:05:08,760 amazing app or agency or software or consultancy or 118 00:05:08,760 --> 00:05:11,000 whatever you might provide. Feel free to reach out to us. 119 00:05:11,200 --> 00:05:14,800 The other bit of partner news we've got at the moment from our 120 00:05:14,800 --> 00:05:17,480 sponsor Saguna is we did a webinar a while ago. 121 00:05:17,480 --> 00:05:19,680 I honestly, this is how long my weekends been. 122 00:05:19,680 --> 00:05:21,040 I can't remember. It was last week, the week 123 00:05:21,040 --> 00:05:22,440 before. If I'm just going to check my 124 00:05:22,440 --> 00:05:25,480 diary while we're recording because dates are important 125 00:05:25,480 --> 00:05:27,560 people. It was not last week. 126 00:05:27,560 --> 00:05:31,360 It was no. Is it 3 weeks ago? 127 00:05:31,920 --> 00:05:33,600 No, it's definitely not three weeks ago. 128 00:05:33,640 --> 00:05:35,760 That's crazy talk. It was on the 8th. 129 00:05:35,960 --> 00:05:38,920 So it was 2 weeks ago on the 8th of October. 130 00:05:39,120 --> 00:05:41,680 It's on our YouTube channel. We also released it as a podcast 131 00:05:41,680 --> 00:05:43,280 episode if you want to go and check that out. 132 00:05:43,280 --> 00:05:45,880 We had a webinar where robbed my colleague who's literally just 133 00:05:46,000 --> 00:05:47,920 the other side of that door right now on the phone to a 134 00:05:47,920 --> 00:05:50,800 client in our one of our meeting rooms, which I have to tiptoe 135 00:05:50,800 --> 00:05:53,280 through to get into the podcast room because I'm actually in a 136 00:05:53,280 --> 00:05:55,960 cupboard, converted a cupboard. But we're, we're building a new 137 00:05:55,960 --> 00:05:58,480 podcast room in the near future. So stay tuned for that. 138 00:05:58,480 --> 00:06:00,720 If that's news to you, Byron, It's in my notes for our next 139 00:06:00,720 --> 00:06:02,040 catch up. So we'll talk about it then. 140 00:06:02,480 --> 00:06:06,000 And but Rob and the team at Saguno were both on the webinar 141 00:06:06,000 --> 00:06:08,440 I was hosting and they were talking a lot about how to get 142 00:06:08,440 --> 00:06:12,080 ready for Black Friday. Rob from a website, SEOPPCCRO 143 00:06:12,080 --> 00:06:14,840 perspective and Saguno from an e-mail and discounting 144 00:06:14,840 --> 00:06:17,080 perspective. If you haven't caught any of 145 00:06:17,080 --> 00:06:19,040 these episodes or any of the stuff we've been talking about 146 00:06:19,240 --> 00:06:23,640 from Saguno recently, Saguno did an enormous report from a huge 147 00:06:23,640 --> 00:06:26,760 volume of brands about discounts and one of the big things that's 148 00:06:26,760 --> 00:06:28,400 come out of it, you can hear more in the webinar. 149 00:06:28,400 --> 00:06:31,440 You can also hear from, I think it was Kara Akira we had on the 150 00:06:31,440 --> 00:06:34,480 show from Saguna as well, talking about unique discount 151 00:06:34,480 --> 00:06:38,520 codes are phenomenally good and actually using generic discount 152 00:06:38,520 --> 00:06:41,320 codes outweigh not using discount codes in some 153 00:06:41,320 --> 00:06:44,080 situations. So there's a lot to look at in 154 00:06:44,080 --> 00:06:46,560 that and there's a lot of money you can make getting discounting 155 00:06:46,600 --> 00:06:48,720 right? So there's a webinar. 156 00:06:48,720 --> 00:06:49,760 So definitely go and check that out. 157 00:06:49,760 --> 00:06:51,400 It's one of the biggest things we've been doing over the last 158 00:06:51,440 --> 00:06:52,320 few weeks. Again, I've been really 159 00:06:52,320 --> 00:06:54,280 preoccupied. It's been very, very busy in the 160 00:06:54,280 --> 00:06:57,040 agency and in my personal life, which has been very, very good 161 00:06:57,240 --> 00:06:59,720 and I'm not complaining at all, but it's why I haven't been on 162 00:06:59,720 --> 00:07:02,040 the ball with Tuesday talks at all, right? 163 00:07:02,040 --> 00:07:06,240 Agency learnings then. So this time in the agency, 164 00:07:06,680 --> 00:07:09,080 we've got 3 from BBC, One from SEO Daisy who's got the notes 165 00:07:09,080 --> 00:07:10,800 together this week for me. And I think Daisy can do it 166 00:07:10,800 --> 00:07:13,160 every week, she's brilliant. She also recommended What tea to 167 00:07:13,160 --> 00:07:15,480 drink today. So I love that Daisy's put three 168 00:07:15,480 --> 00:07:17,720 from PBC because she's in the PBC team and one from SEO. 169 00:07:18,400 --> 00:07:20,840 So one of them was there. We're reviewing product titles. 170 00:07:20,840 --> 00:07:23,040 I talk about product titles and Google Shopping quite a lot on 171 00:07:23,040 --> 00:07:26,040 the show already for a coffee company. 172 00:07:26,040 --> 00:07:29,640 We've added the roast type into the feed title and the click 173 00:07:29,640 --> 00:07:34,800 through rate has gone up 85%, so 85% more clicks. 174 00:07:35,280 --> 00:07:37,600 So if it was 2%, it's contest my mass now. 175 00:07:37,600 --> 00:07:40,480 It's now 370%. I think that's right. 176 00:07:40,480 --> 00:07:43,160 That's not bad for Monday. I record this on Monday and they 177 00:07:43,160 --> 00:07:45,160 called Tuesday tea break talks because the guys need time to 178 00:07:45,160 --> 00:07:46,560 edit. We've been using Target 179 00:07:46,560 --> 00:07:49,720 impression share for lots and lots of brand campaigns. 180 00:07:49,800 --> 00:07:52,200 So when people type in your brand name and trigger you and 181 00:07:52,200 --> 00:07:54,440 we can lower your click cost quite significantly doing that. 182 00:07:55,200 --> 00:07:56,360 We're now starting to move away from that. 183 00:07:56,360 --> 00:07:58,720 Although it's great, it did lower the volume of impressions 184 00:07:58,720 --> 00:08:01,360 and clicks quite significantly to get that low click cost. 185 00:08:01,600 --> 00:08:05,080 So we're now using a combination of that and a few other ones to 186 00:08:05,080 --> 00:08:07,640 get a higher ROI on those brand campaigns. 187 00:08:07,640 --> 00:08:09,360 But most importantly, you want to get your brand clicks as 188 00:08:09,360 --> 00:08:11,880 cheaply as possible while still converting people. 189 00:08:12,040 --> 00:08:16,000 One of the biggest things brands get wrong on PPC is when the ads 190 00:08:16,000 --> 00:08:18,760 come up, they just send into homepage and just go, we're this 191 00:08:18,920 --> 00:08:20,720 say original Penguin. I'm wearing the shirt right now. 192 00:08:20,920 --> 00:08:24,880 Love these shirts, so soft, don't need to plug how soft it 193 00:08:24,880 --> 00:08:27,040 was, you can't see that. But if you are in the market for 194 00:08:27,040 --> 00:08:28,480 a new shirt, I don't know if they sell them in the US but in 195 00:08:28,480 --> 00:08:30,800 the UK, Original Penguin, such a good designer shirt. 196 00:08:30,800 --> 00:08:33,919 It makes even me look slightly trim, which I know is a lie. 197 00:08:34,000 --> 00:08:36,120 But anyway we're trying to have fun on Tuesday tea break talks 198 00:08:36,120 --> 00:08:37,559 and as you can tell I've had too much coffee today. 199 00:08:37,559 --> 00:08:40,280 I'm quite hyper. But so with PPC we find so often 200 00:08:40,280 --> 00:08:42,919 when the ad comes up, so original Penguins ad, the ad 201 00:08:42,919 --> 00:08:45,400 comes up and you've actually searched original Penguin blue 202 00:08:45,400 --> 00:08:48,560 size medium shirt and what doesn't come up is one of their 203 00:08:48,680 --> 00:08:51,840 shirts in size medium and dark blue and you click on it and it 204 00:08:51,840 --> 00:08:53,720 lands on that page. You just get the generic brand 205 00:08:53,840 --> 00:08:55,960 ads which lands you on the home page and then you've got to go 206 00:08:55,960 --> 00:08:56,920 through that whole journey again. 207 00:08:56,920 --> 00:08:59,360 So you'd lose people with that friction. 208 00:08:59,360 --> 00:09:01,440 An original Penguin, you can buy it from lots and lots of 209 00:09:01,440 --> 00:09:03,800 different shops. They are as much a retailer as 210 00:09:03,800 --> 00:09:05,800 they are a wholesaler. So actually getting that sale 211 00:09:05,800 --> 00:09:07,560 direct is worth paying a bit more. 212 00:09:07,800 --> 00:09:09,720 You wouldn't even pay more, but just doing a bit more work in 213 00:09:09,720 --> 00:09:11,920 the back end to to make sure those ads are more specific. 214 00:09:12,160 --> 00:09:14,040 People look up specific products. 215 00:09:14,640 --> 00:09:17,200 Third one on PPC then. So broad match keywords are 216 00:09:17,200 --> 00:09:21,000 performing better than phrase and exact. 217 00:09:21,840 --> 00:09:25,080 How crazy is that? So this is specifically on an an 218 00:09:25,080 --> 00:09:26,840 not on an e-commerce clients. It's not a Shopify store 219 00:09:26,840 --> 00:09:29,440 unfortunately, but we are testing it on a Shopify store at 220 00:09:29,440 --> 00:09:30,920 the moment as well. And we're going to see what this 221 00:09:30,920 --> 00:09:32,480 does. And it's quite a high budget 222 00:09:32,480 --> 00:09:34,240 one, which is good. So we've been given quite a big 223 00:09:34,280 --> 00:09:36,280 bucket of cash to spend on this to get some good data from our 224 00:09:36,280 --> 00:09:38,640 clients because they're, they're absolutely intrigued as to how 225 00:09:38,640 --> 00:09:40,520 well it works. But broad match keywords, the 226 00:09:40,520 --> 00:09:44,240 CPA is down 25% year on year. So it's cost per acquisition or 227 00:09:44,560 --> 00:09:47,600 in layman's terms, every lead they generate is costing them 228 00:09:47,600 --> 00:09:50,320 25% less. And because of that, of course, 229 00:09:50,320 --> 00:09:52,160 conversions are up 25% on the same budget. 230 00:09:52,160 --> 00:09:56,120 So that's fantastic SEO. Let's talk about AI. 231 00:09:56,120 --> 00:09:59,200 Let's talk about Bing. You can optimize Bing for 232 00:09:59,200 --> 00:10:03,880 ChatGPT, sorry, it says it's probably, probably my fault. 233 00:10:03,880 --> 00:10:06,240 There's a slight typo in that and it reads quite funny, but I 234 00:10:06,240 --> 00:10:08,000 won't read it out because it's not very polite. 235 00:10:08,280 --> 00:10:13,160 But chat to GBT optimizing Bing for ChatGPT in Bing Webmaster 236 00:10:13,160 --> 00:10:16,600 Tools, you can do a site scan and implement index now, which 237 00:10:16,600 --> 00:10:20,480 allows immediate indexing of content for Bing ChatGPT. 238 00:10:20,480 --> 00:10:23,080 And it says in capitals here loves this. 239 00:10:23,080 --> 00:10:26,240 And it's got 1233 exclamation marks in the end as well. 240 00:10:26,480 --> 00:10:27,760 Sorry. I take my glasses off because 241 00:10:27,760 --> 00:10:30,280 they reflect on the lights when I'm recording, so I can't 242 00:10:30,280 --> 00:10:31,880 actually read things very well. But there we go. 243 00:10:32,000 --> 00:10:33,920 I thought maybe we should just get yeah, if you want Daisy just 244 00:10:33,920 --> 00:10:35,040 to run one of these, let me know. 245 00:10:35,040 --> 00:10:36,600 She'd love to. She'd love to do one of them, 246 00:10:36,600 --> 00:10:39,760 but podcasting's not her bag. But you've got Daisy to run 1 247 00:10:39,760 --> 00:10:41,480 instead of me. To me, they'll let me know. 248 00:10:41,480 --> 00:10:44,160 I did put some of these bits in there before that quote of the 249 00:10:44,160 --> 00:10:45,400 week. We're going to call it Quivia. 250 00:10:45,480 --> 00:10:47,800 Quivia trivia. Trivia, A question about some 251 00:10:47,800 --> 00:10:50,720 trivia, which equals Quivia. So it's three on here. 252 00:10:52,080 --> 00:10:56,000 So what is the average? There's three averages here. 253 00:10:56,000 --> 00:10:57,120 We're going to go threes and turn. 254 00:10:57,120 --> 00:10:58,520 I'm going to have three sips of tea between them. 255 00:10:58,880 --> 00:11:02,560 The average customer retention rate on Shopify, and it's got a 256 00:11:02,560 --> 00:11:05,480 little range here, so of 10, it's a 10% range. 257 00:11:05,680 --> 00:11:08,040 What is the average customer retention rate on Shopify? 258 00:11:08,480 --> 00:11:11,240 Quickly say someone near you or think out loud or shout the 259 00:11:11,240 --> 00:11:12,880 number in the middle of the gym if you're on a treadmill. 260 00:11:15,200 --> 00:11:18,080 The average customer retention rate on Shopify is between 70 261 00:11:18,080 --> 00:11:21,880 and 80%. Seven, 080, between 70 and 80%. 262 00:11:22,200 --> 00:11:25,040 That's insane. That's insane retention, right? 263 00:11:25,040 --> 00:11:29,120 The conversion rate, we get asked quite a lot by brands and 264 00:11:29,120 --> 00:11:30,960 businesses what's a good conversion rate? 265 00:11:30,960 --> 00:11:32,720 And we always say the one that makes you money where some 266 00:11:32,760 --> 00:11:34,960 clients with a naughty point, naughty, naughty, naughty 1% 267 00:11:34,960 --> 00:11:37,360 conversion rate. Yes, it's that bad, but it makes 268 00:11:37,360 --> 00:11:38,920 them so much money when they get conversion. 269 00:11:38,920 --> 00:11:41,440 They only need 2 a year. And the business has grown like 270 00:11:41,600 --> 00:11:44,160 we've got a client who only has one client and if we get them a 271 00:11:44,160 --> 00:11:45,880 second client, which we've been working on and we're very close 272 00:11:45,880 --> 00:11:48,320 to doing that now, then they've doubled the size of the entire 273 00:11:48,320 --> 00:11:50,840 organization. So what is the average Shopify 274 00:11:50,840 --> 00:11:52,920 conversion rate? Just as a percentage metric. 275 00:11:53,800 --> 00:11:58,920 Any ideas? Numbers of AT so good and 70° 276 00:11:58,920 --> 00:12:01,000 means it's drinkable. The average conversion rate on 277 00:12:01,000 --> 00:12:06,600 Shopify is 1.4 percent, 1.4%. Slightly lower than I expected, 278 00:12:06,760 --> 00:12:08,920 but that's fine I guess. There's a lot of bad stores out 279 00:12:08,920 --> 00:12:10,440 there, isn't it? I don't know. 280 00:12:10,480 --> 00:12:12,320 The thing I don't know on these stats is whether that's the 281 00:12:12,320 --> 00:12:16,000 volume of all transactions on Shopify compared to all sessions 282 00:12:16,000 --> 00:12:18,120 on Shopify. However, that's like 1 283 00:12:18,120 --> 00:12:20,440 conversion rate per store and then an average across all 284 00:12:20,440 --> 00:12:22,080 stores. But 1.4%. 285 00:12:22,760 --> 00:12:24,400 I'd say it's lower than I expected, lower, lower than I 286 00:12:24,400 --> 00:12:26,640 would expect on most brands that we work with. 287 00:12:26,640 --> 00:12:29,000 But that's higher than I would expect across all stores. 288 00:12:29,000 --> 00:12:30,160 That's quite impressive actually. 289 00:12:30,640 --> 00:12:33,960 The global average order value on Shopify. 290 00:12:34,200 --> 00:12:36,360 What is the global average order value on Shopify? 291 00:12:36,360 --> 00:12:38,200 The average amount everybody pays. 292 00:12:38,360 --> 00:12:42,000 Is it mean, median, something? But yeah, I was, I was always 293 00:12:42,000 --> 00:12:44,040 good at maths. I can I can do maths sums, 294 00:12:44,040 --> 00:12:49,680 remembering all the words. So the global average order 295 00:12:49,680 --> 00:12:55,400 value is 144 dollars, 144, which again is very healthy across all 296 00:12:55,400 --> 00:12:56,920 Shopify stores in the entire world. 297 00:12:57,160 --> 00:13:00,960 That is quite healthy. So last thing Daisy said, make 298 00:13:00,960 --> 00:13:03,280 she remind everybody, Nick, the Black Friday's coming up. 299 00:13:03,280 --> 00:13:06,160 In case you can't remember, Black Friday is what what days 300 00:13:06,160 --> 00:13:08,080 is right at the end of November now and then Cyber Monday, I 301 00:13:08,080 --> 00:13:12,960 think is like the first, first or second of December, can't 302 00:13:12,960 --> 00:13:14,760 remember. And yeah, Black Friday's coming 303 00:13:14,760 --> 00:13:16,720 up in a few weeks. We're well into peak. 304 00:13:16,720 --> 00:13:18,440 Black Friday is quite late this year as well. 305 00:13:18,680 --> 00:13:20,560 So a lot of brands would hold off all their Christmas sales 306 00:13:20,560 --> 00:13:21,800 and stuff until Black Friday was done. 307 00:13:21,800 --> 00:13:24,200 But this year you want to get all of that live, probably 308 00:13:24,200 --> 00:13:26,920 earlier based on the day of Black Friday, and then pump it 309 00:13:26,920 --> 00:13:28,880 up at the end sort of thing. But yeah, make sure you tune in 310 00:13:28,880 --> 00:13:32,240 on Friday. We have a phenomenally epic 311 00:13:32,240 --> 00:13:34,040 episode going out this week. It's very, very exciting. 312 00:13:34,040 --> 00:13:35,480 One of the biggest episodes I've ever done. 313 00:13:35,520 --> 00:13:37,760 And I've been doing this for five and a half, five and a. 314 00:13:37,760 --> 00:13:39,960 It's nearly 5 1/2 years since June 2020. 315 00:13:39,960 --> 00:13:42,240 It's the biggest episode I've ever done in terms of the guest 316 00:13:42,240 --> 00:13:43,960 we've got on the way. It's going to go behind it and 317 00:13:43,960 --> 00:13:45,120 the amount of views we're going to get. 318 00:13:45,120 --> 00:13:46,880 If you haven't already, check out our Instagram. 319 00:13:46,880 --> 00:13:49,560 We go viral every week. We get nearly 1,000,000 views on 320 00:13:49,560 --> 00:13:51,720 one single reel that we post every Friday. 321 00:13:51,720 --> 00:13:54,160 It's absolutely insane. I think our our top one now is 322 00:13:54,160 --> 00:13:56,920 about 800,000 views and all of them the last few weeks are up 323 00:13:56,920 --> 00:14:00,200 in the 700,000 and we spend next to nothing advertising as we 324 00:14:00,200 --> 00:14:02,440 just give it a tiny little boost and then the algorithm kicks in 325 00:14:02,440 --> 00:14:04,120 from there. You can check us out on TikTok. 326 00:14:04,240 --> 00:14:06,360 You can go on our website and sign on to our newsletter, which 327 00:14:06,360 --> 00:14:08,640 Saguna help us run through an e-mail platform and they're one 328 00:14:08,640 --> 00:14:10,600 of our sponsors. So yeah, make sure you engage 329 00:14:10,600 --> 00:14:11,840 with the show as much as you possibly can. 330 00:14:11,840 --> 00:14:13,160 Do you want any help with your business? 331 00:14:13,160 --> 00:14:15,880 We start with companies that are doing sort of half a million to 332 00:14:15,920 --> 00:14:18,360 a million a year on Shopify upwards. 333 00:14:18,360 --> 00:14:19,600 So reach out if you want any help on that. 334 00:14:19,600 --> 00:14:20,840 But anyway, it's been great to have you. 335 00:14:20,840 --> 00:14:23,000 And so I'm a bit rusty today and a bit distracted with far too 336 00:14:23,000 --> 00:14:25,240 much coffee, not enough sleep, and I haven't done one of these 337 00:14:25,240 --> 00:14:26,760 for about 3 weeks. So it's great to be back. 338 00:14:26,960 --> 00:14:28,360 And I hope you enjoyed Friday's episode as well. 339 00:14:28,360 --> 00:14:29,600 If you haven't already, subscribed Button. 340 00:14:29,600 --> 00:14:31,560 And that is enough from me. So thanks for tuning in. 341 00:14:31,880 --> 00:14:32,440 See you next time.