1 00:00:00,080 --> 00:00:02,240 Today on the Winning with Shopify podcast. 2 00:00:02,520 --> 00:00:05,240 We decided we like coffee and tea and we want to start our own 3 00:00:05,240 --> 00:00:06,800 business. Such a cool brand. 4 00:00:06,800 --> 00:00:09,000 Coffee is actually amazing. I'm not just saying that. 5 00:00:09,000 --> 00:00:11,280 I've even got a mug of it here. Again, I've had too much coffee 6 00:00:11,280 --> 00:00:13,840 and here I am drinking more coffee to live the dream at. 7 00:00:14,200 --> 00:00:17,800 That stage, our online sales doubled and they've continued to 8 00:00:17,800 --> 00:00:19,600 grow. Like as the owner, when it goes 9 00:00:19,600 --> 00:00:21,120 wrong, I'm the one who's got to step. 10 00:00:21,120 --> 00:00:24,000 In rather than competing with the cafes in Perth, we supply 11 00:00:24,000 --> 00:00:25,400 them. I love discussing stuff. 12 00:00:25,400 --> 00:00:27,720 I love learning things. Because coffee is essential, of 13 00:00:27,720 --> 00:00:28,560 course. Of course. 14 00:00:34,240 --> 00:00:36,280 Hello and welcome to another episode, the Winning Wish Shop 15 00:00:36,280 --> 00:00:37,960 of Fight podcast. If you've never tuned in before, 16 00:00:37,960 --> 00:00:39,160 welcome to the show. My name's Nick. 17 00:00:39,160 --> 00:00:41,120 Such a pleasure to have you listening to this. 18 00:00:41,400 --> 00:00:43,040 I've drunk way too much coffee today. 19 00:00:43,040 --> 00:00:45,240 I asked twice for decaf coffees in the office. 20 00:00:45,520 --> 00:00:47,680 Both of them were accidentally sent to me caffeinated and I 21 00:00:47,680 --> 00:00:49,720 drank them anyway. Which is all very relevant 22 00:00:49,720 --> 00:00:51,840 because you've got a coffee company on the show, both an 23 00:00:51,840 --> 00:00:55,400 avid listener and client. Lorna, welcome to the show. 24 00:00:55,400 --> 00:00:56,800 How are you? I'm good. 25 00:00:56,800 --> 00:00:58,160 Thanks. Hi, Nick, How are you? 26 00:00:58,920 --> 00:01:00,640 No one ever asked me that. I'm buzzing. 27 00:01:00,640 --> 00:01:03,120 I'm absolutely buzzing. And Lorna's from the bean shop 28 00:01:03,120 --> 00:01:05,600 guys, and I love the bean shop. Lorna sends us coffee. 29 00:01:05,600 --> 00:01:07,480 This is empty because we've drunk it and Lorna's going to 30 00:01:07,480 --> 00:01:09,640 send us some more. And I, I've offered to pay for 31 00:01:09,640 --> 00:01:10,640 it and she's not sent me an invoice. 32 00:01:10,640 --> 00:01:12,600 So we'll sort that out after we finish talking. 33 00:01:13,440 --> 00:01:15,520 But Lorna, you run the bean shop. 34 00:01:15,520 --> 00:01:16,680 Well, you're obviously a client of ours. 35 00:01:16,680 --> 00:01:18,040 You've listened to the show for quite a while. 36 00:01:18,160 --> 00:01:19,720 Obviously you guys are on Shopify. 37 00:01:20,360 --> 00:01:22,760 Such a cool brand. Coffee is actually amazing. 38 00:01:22,760 --> 00:01:24,960 I'm not just saying that. I've even got a mug of it here 39 00:01:25,200 --> 00:01:27,440 again, I've had too much coffee and here I am drinking more 40 00:01:27,440 --> 00:01:31,480 coffee to live the dream. Tell us more about Bean Shop. 41 00:01:31,480 --> 00:01:33,280 How did it start? How did you get involved? 42 00:01:33,280 --> 00:01:35,280 Who else runs it with you? Like yeah, give us a full 43 00:01:35,280 --> 00:01:37,480 overview to to the Bean Shop in a nutshell. 44 00:01:37,760 --> 00:01:41,960 OK, well we opened the Bean Shop in 2003 in Perth. 45 00:01:42,360 --> 00:01:46,440 But the reason I got into coffee was I was a poor art student in 46 00:01:46,440 --> 00:01:50,960 Aberdeen and I had a part time job in a coffee roasters there. 47 00:01:51,320 --> 00:01:54,880 And my husband, my now husband John had the pub next door. 48 00:01:55,120 --> 00:01:58,520 So I suppose the official line was that he came into the coffee 49 00:01:58,520 --> 00:02:00,840 shop for coffee. But quite often I was in the 50 00:02:00,840 --> 00:02:03,920 pub, I'm not going to lie. So that's how we that's how we 51 00:02:03,920 --> 00:02:07,080 met. And his business was a family 52 00:02:07,080 --> 00:02:09,520 business. So they they sold and we decided 53 00:02:09,800 --> 00:02:12,320 we like coffee and tea and we want to start our own business. 54 00:02:12,720 --> 00:02:17,360 So John was born and brought up and are dealing and so he had 55 00:02:17,360 --> 00:02:21,000 the tea background and yeah, that's how we got into it. 56 00:02:21,720 --> 00:02:22,920 Amazing. And there's something, I mean, 57 00:02:22,920 --> 00:02:24,640 there's so many ways for you guys to connect back then as 58 00:02:24,640 --> 00:02:26,720 well, something to drink during the day, something to drink at 59 00:02:26,720 --> 00:02:28,880 the end of the day, which means it's not the end of the day 60 00:02:28,880 --> 00:02:29,920 because you can have another drink. 61 00:02:30,680 --> 00:02:33,080 But I mean, fantastic that you guys got into that. 62 00:02:33,480 --> 00:02:34,920 I mean, you said you were studying at the time. 63 00:02:34,920 --> 00:02:37,680 Did you pretty much go like actually instead of applying all 64 00:02:37,680 --> 00:02:39,480 the things I've learnt studying, I'm just going to start a 65 00:02:39,480 --> 00:02:40,440 business straight off the back of it. 66 00:02:40,440 --> 00:02:41,720 Was there a gap or? Yeah. 67 00:02:42,240 --> 00:02:45,200 Well, I, I've worked in shops since I was 13. 68 00:02:45,480 --> 00:02:49,000 So I started in the Highlands. I worked in a supermarket and I 69 00:02:49,000 --> 00:02:52,000 worked in a sweetie shop and then my uncle had a corner shop 70 00:02:52,000 --> 00:02:54,160 and I worked in there. And then I was in a gift shop 71 00:02:54,720 --> 00:02:56,440 and then I was in the coffee roasters. 72 00:02:56,440 --> 00:02:58,880 And I really loved the coffee roasters because it just felt so 73 00:02:58,880 --> 00:03:01,000 wholesome and everybody was happy. 74 00:03:01,400 --> 00:03:04,360 So it felt like the right direction to go in. 75 00:03:05,360 --> 00:03:08,280 And of course, art students finish art school and they don't 76 00:03:08,280 --> 00:03:10,760 have a job anyway, so it kind of makes. 77 00:03:10,760 --> 00:03:12,520 Music. I know exactly what you mean. 78 00:03:12,520 --> 00:03:12,840 Yeah. Yeah. 79 00:03:13,160 --> 00:03:16,720 So it just kind of, it just kind of all fell into place really. 80 00:03:16,920 --> 00:03:18,880 Nice, nice. And I mean what, what's 81 00:03:18,880 --> 00:03:20,960 interesting as well as I think all those back the background 82 00:03:20,960 --> 00:03:23,440 you've got in shops. I, I find so many people start a 83 00:03:23,440 --> 00:03:25,760 business and they're like, I've got an idea and they think 84 00:03:25,840 --> 00:03:28,160 almost like, and again, don't be rude to anyone listening because 85 00:03:28,440 --> 00:03:30,640 sometimes it's that hard graft. They're making mistakes. 86 00:03:30,640 --> 00:03:33,040 It gets people to, to, to what they deem success. 87 00:03:33,440 --> 00:03:35,320 But actually that background must have really helped you 88 00:03:35,320 --> 00:03:36,680 rather than some of the stores going. 89 00:03:36,680 --> 00:03:39,760 I've got an idea and that qualifies me as ACEO and a, you 90 00:03:39,760 --> 00:03:41,440 know, entrepreneur in an e-commerce store. 91 00:03:41,440 --> 00:03:44,080 But actually having that background in shops must have 92 00:03:44,080 --> 00:03:46,080 helped you with the shop itself. Because immediately you're like, 93 00:03:46,320 --> 00:03:48,640 I just know how we're going to lay out the furniture, where the 94 00:03:48,640 --> 00:03:51,320 coffee machine's actually going to be itself, how much we 95 00:03:51,320 --> 00:03:54,360 charge, what it means to create a connection with the customer 96 00:03:54,360 --> 00:03:56,960 so that they come back. There's nothing worse than I 97 00:03:57,240 --> 00:03:59,840 can't remember what it was this morning that was, I went into 98 00:03:59,840 --> 00:04:02,480 Nero's and it's a dirty word, but I went into Nero's after the 99 00:04:02,480 --> 00:04:04,920 gym because I get free coffee. So when I got a coffee and they, 100 00:04:05,000 --> 00:04:07,040 they had a trainee barista there and she was, she didn't make any 101 00:04:07,040 --> 00:04:08,080 conversation with me or anything. 102 00:04:08,080 --> 00:04:10,000 And I was like, I love coming in here and I've like almost not 103 00:04:10,000 --> 00:04:11,360 enjoyed it. I'm probably more sensitive 104 00:04:11,360 --> 00:04:13,880 because I work in marketing. But you must have had so much 105 00:04:13,880 --> 00:04:16,000 experience to that. There was just, we don't even 106 00:04:16,000 --> 00:04:17,760 need to discuss it. It's second nature. 107 00:04:17,839 --> 00:04:20,200 You know your husband, your now husband and and you say like, we 108 00:04:20,200 --> 00:04:21,560 know how we're going to run this thing. 109 00:04:22,120 --> 00:04:24,360 Yeah, pretty much. And I think a lot of what we do 110 00:04:24,360 --> 00:04:26,880 is a combination of all the different places that I've 111 00:04:26,880 --> 00:04:29,000 worked actually. And I always think it's good to 112 00:04:29,000 --> 00:04:30,880 make your mistakes while somebody else is paying you for 113 00:04:30,880 --> 00:04:32,720 them. So if you want to go and have a 114 00:04:32,720 --> 00:04:35,480 job somewhere to figure out what you're going to do, just just go 115 00:04:35,480 --> 00:04:37,600 and work for someone else's business 1st and see what you 116 00:04:37,600 --> 00:04:40,280 like and what you don't like. Yeah. 117 00:04:40,280 --> 00:04:42,480 It's not to say we've not made mistakes or changed what we've 118 00:04:42,480 --> 00:04:47,120 done, but I think both of us, we're very customer focused kind 119 00:04:47,120 --> 00:04:49,640 of we're happier when we're serving people. 120 00:04:49,640 --> 00:04:51,920 I think we're just that sort of, you know, we would definitely be 121 00:04:51,920 --> 00:04:54,520 downstairs. Yeah, yeah, absolutely. 122 00:04:54,720 --> 00:04:56,480 And and I know from from working with you as well. 123 00:04:56,480 --> 00:04:58,880 And Elliot, Elliot told me to mention him on this because he 124 00:04:58,880 --> 00:05:00,200 was like one of my clients coming on. 125 00:05:00,200 --> 00:05:01,880 This is awesome. You didn't mention him anyway. 126 00:05:02,720 --> 00:05:05,440 I know, but he he far too shy to come on the show. 127 00:05:05,440 --> 00:05:06,880 I was like, Elliot, do you want to join us with that? 128 00:05:06,880 --> 00:05:08,240 No, no, no. So I'm going to shout him out. 129 00:05:08,240 --> 00:05:10,520 He makes the reels as well. So this might end up on 130 00:05:10,520 --> 00:05:11,480 Instagram. What I'm saying? 131 00:05:11,560 --> 00:05:13,840 Brilliant. But, but I think the, I mean, 132 00:05:13,840 --> 00:05:16,360 one of the things that he's certainly picked up on and I 133 00:05:16,360 --> 00:05:18,840 have from, from talking to you as well is, you know, you're 134 00:05:18,840 --> 00:05:21,400 very sort of charismatic. You are definitely customer 135 00:05:21,400 --> 00:05:22,680 facing and that's your skill set. 136 00:05:22,960 --> 00:05:24,840 But I think one of the, again, one of the things that I think a 137 00:05:24,840 --> 00:05:26,800 lot of brands struggle with is they come up with an idea, but 138 00:05:26,800 --> 00:05:29,200 they want to sort of sit in a dark room and then they miss 139 00:05:29,200 --> 00:05:31,560 that bit that whether it's the Shopify store online or it's the 140 00:05:31,560 --> 00:05:34,120 physical store, it's like it's that connection, it's serving 141 00:05:34,120 --> 00:05:36,080 customers. And the fact that you, it's the 142 00:05:36,080 --> 00:05:38,480 same with me. Like I love, I love discussing 143 00:05:38,480 --> 00:05:39,720 stuff. I love learning things. 144 00:05:39,920 --> 00:05:42,840 You give me some code to do or I mean my accounts, I literally go 145 00:05:42,840 --> 00:05:45,000 and sit on a train all day because I love trains and I'm 146 00:05:45,000 --> 00:05:47,160 rewarding myself in advance for getting my accounts done. 147 00:05:47,160 --> 00:05:49,600 And I sit on the train on my laptop and do my accounts. 148 00:05:49,840 --> 00:05:52,320 So if you see me on a train like Nick, my laptop, the bank will 149 00:05:52,320 --> 00:05:55,160 be logged in all sorts. But again, it's that I think 150 00:05:55,560 --> 00:05:58,200 it's that passion you guys have got for for human interaction. 151 00:05:58,200 --> 00:06:01,440 I guess if you kind of really drill it down, how do I know 152 00:06:01,440 --> 00:06:02,720 it's going to be a really hard question? 153 00:06:02,720 --> 00:06:04,520 It wasn't our list of questions. So I'm going to go straight in 154 00:06:04,520 --> 00:06:06,280 with this. How do you bring that across on 155 00:06:06,400 --> 00:06:08,280 a web page? How do you bring it across with 156 00:06:08,280 --> 00:06:10,200 your packaging? How do you bring it across with 157 00:06:10,200 --> 00:06:11,760 customers? When somebody says, I'm really 158 00:06:11,760 --> 00:06:14,480 angry my coffee bag arrived and it was already opened and you 159 00:06:14,480 --> 00:06:16,040 know, you get all these kind of things that are going to happen. 160 00:06:16,040 --> 00:06:18,680 How do you bring that across digitally to customers? 161 00:06:18,760 --> 00:06:19,960 Yeah. Well, that is the thing. 162 00:06:19,960 --> 00:06:23,160 And I think actually that's one of the areas that I think AI is 163 00:06:23,160 --> 00:06:27,680 going to be really helpful in and and that you can, you can 164 00:06:27,680 --> 00:06:30,600 have it talk so much to your customers in terms of like the 165 00:06:30,600 --> 00:06:33,280 little, we've got a little chat bot on our website. 166 00:06:33,640 --> 00:06:38,840 And I know that sounds very kind of non personal, but the thing 167 00:06:38,840 --> 00:06:41,600 with the chat bot is it's, it's not pretending to be a human. 168 00:06:41,960 --> 00:06:46,840 So it, it does, it does have our company tone, the friendly kind 169 00:06:46,840 --> 00:06:48,720 of way that we speak to customers. 170 00:06:49,080 --> 00:06:53,400 I mean, what I've always wanted to do with our website is, is 171 00:06:53,440 --> 00:06:56,720 make it look and feel like the experience that customers get in 172 00:06:56,720 --> 00:06:59,560 the shop. We've got 2 incredible managers 173 00:06:59,560 --> 00:07:02,360 in the shop, Shanice and Emily, and they know all of our 174 00:07:02,360 --> 00:07:04,440 customers by name. They can even memorize their 175 00:07:04,440 --> 00:07:07,560 e-mail addresses because the loyalty scheme online is the 176 00:07:07,560 --> 00:07:11,000 same one that we have in the shop, which makes it's just the 177 00:07:11,000 --> 00:07:13,080 11 database. So it works really well. 178 00:07:13,680 --> 00:07:17,840 So I'm always trying to get that kind of personal contact thing 179 00:07:18,080 --> 00:07:20,440 on the website. And I think we do it in a number 180 00:07:20,440 --> 00:07:22,760 of ways with like the photographs of the shop showing 181 00:07:22,760 --> 00:07:27,680 that we're actually a real place and and then just emailing, we 182 00:07:27,680 --> 00:07:30,920 get customers who get in contact with us in so many different 183 00:07:30,920 --> 00:07:32,760 ways. Now I was dealing with a 184 00:07:32,760 --> 00:07:36,760 customer on Sunday who had sent a Facebook Messenger message and 185 00:07:36,760 --> 00:07:38,880 they were having trouble dialling in their espresso. 186 00:07:39,360 --> 00:07:42,160 They'd got a new machine. And so I was like Facebook 187 00:07:42,160 --> 00:07:45,400 messaging her on a Sunday afternoon, talking her through 188 00:07:45,400 --> 00:07:47,520 step by step how to adjust her grind. 189 00:07:47,520 --> 00:07:50,040 And, and it was just, it was actually a really nice 190 00:07:50,040 --> 00:07:53,160 interaction because she felt like we cared, which we do. 191 00:07:53,720 --> 00:07:56,440 I solved her problem. And then I feel that's where you 192 00:07:56,440 --> 00:07:59,040 get your kind of natural loyalty from because she's not going to 193 00:07:59,040 --> 00:08:01,440 think, well, I'm going to buy my coffee from somewhere else now 194 00:08:01,440 --> 00:08:04,800 because these people actually care about what results I get. 195 00:08:04,800 --> 00:08:07,800 And I ended up sending her a little discount because she, she 196 00:08:07,800 --> 00:08:10,120 properly wasted like quite a lot of coffee trying to get it 197 00:08:10,120 --> 00:08:12,640 dialled in. So I was like, well, here, have 198 00:08:12,640 --> 00:08:16,280 a discount voucher, have have a sort of a free bag of coffee on 199 00:08:16,280 --> 00:08:19,560 us and then have another go. And it it's just, it makes me 200 00:08:19,560 --> 00:08:21,000 feel good. It makes her feel good as well. 201 00:08:21,000 --> 00:08:23,320 So, yeah, that's kind of our approach, yeah. 202 00:08:23,680 --> 00:08:25,440 Yeah, yeah. The only thing I mean, as your 203 00:08:25,440 --> 00:08:27,040 agency, I'm going to give you some advice on the podcast 204 00:08:27,040 --> 00:08:28,160 quickly. Like I think what you did is 205 00:08:28,160 --> 00:08:29,960 amazing. And and, and as you say, that's 206 00:08:29,960 --> 00:08:32,760 how you build the loyalty and the VIP like experience or the 207 00:08:32,760 --> 00:08:34,039 VI and they become AVIP customer. 208 00:08:34,039 --> 00:08:35,360 It's like these guys help me out so much. 209 00:08:35,360 --> 00:08:36,760 I can't not buy coffee from them anymore. 210 00:08:36,760 --> 00:08:39,200 It's almost like I feel indebted to always buy my coffee from 211 00:08:39,200 --> 00:08:40,919 these guys. The only thing that you could 212 00:08:40,919 --> 00:08:43,520 have done, and I saw a brand do this recently, is they answer 213 00:08:43,520 --> 00:08:46,640 all their customer service requests on Instagram stories 214 00:08:46,640 --> 00:08:48,840 and Reels. And I thought that was amazing. 215 00:08:49,280 --> 00:08:51,800 So rather than sending a video or a message, they they send a 216 00:08:51,800 --> 00:08:55,160 link and say I've just recorded a response and they just use 217 00:08:55,160 --> 00:08:56,440 their first names, not give any person. 218 00:08:56,560 --> 00:08:59,480 So it's just like, hi Joanne, thanks so much for asking how to 219 00:08:59,480 --> 00:09:02,080 use the coffee machine here. But I think, yeah, it's, it's, 220 00:09:02,320 --> 00:09:05,080 it's so simple what you did. You just answered her question 221 00:09:05,080 --> 00:09:07,120 and you're passionate about it. So you must have enjoyed the 222 00:09:07,120 --> 00:09:09,960 interaction as much as it was. I need to answer this customer 223 00:09:10,000 --> 00:09:11,680 and there's a responsibility to do that. 224 00:09:11,880 --> 00:09:14,760 Yost have just launched something that is absolutely 225 00:09:14,800 --> 00:09:18,400 game changing. Their new AI brand insights tool 226 00:09:18,400 --> 00:09:21,480 is now in beta, and it's built to help you track your brand's 227 00:09:21,480 --> 00:09:25,200 visibility, sentiment and credibility across AI platforms 228 00:09:25,240 --> 00:09:28,360 like ChatGPT. As search expands from Google to 229 00:09:28,440 --> 00:09:31,400 AI answers, this tool gives you a clearview of how your brand 230 00:09:31,600 --> 00:09:35,000 goes up, combining sentiment, visibility, and mentions. 231 00:09:35,000 --> 00:09:37,960 It's designed for marketers who want enterprise level insight 232 00:09:37,960 --> 00:09:42,280 without the enterprise price less than $400.00 per year. 233 00:09:42,280 --> 00:09:44,920 And here's the best bit. Yost Black Friday sale is now 234 00:09:44,920 --> 00:09:47,040 on. So starting November 27th, 235 00:09:47,040 --> 00:09:51,200 you'll get a 30% discount off all annual plans, including the 236 00:09:51,200 --> 00:09:55,680 new Yost SEO AI Plus. Head to yost.com to learn more 237 00:09:55,680 --> 00:09:58,800 and grab your discount. But tell me, let's go back a 238 00:09:58,800 --> 00:10:00,320 bit. I know I jumped into that, but 239 00:10:00,520 --> 00:10:02,120 let's go back. Tell me how why you guys went 240 00:10:02,120 --> 00:10:05,040 from a shop to online? What why did you start trying to 241 00:10:05,040 --> 00:10:06,960 sell online? There's loads of people selling 242 00:10:06,960 --> 00:10:09,720 coffee online and you're, you're really starting to make make hay 243 00:10:09,720 --> 00:10:12,680 or, you know, I should use the coffee pun then, but you guys 244 00:10:12,720 --> 00:10:14,440 are really starting to, you know, to make some ground on 245 00:10:14,440 --> 00:10:17,920 that. Yeah. 246 00:10:17,920 --> 00:10:19,800 How did that come about? How did you first launch the 247 00:10:19,800 --> 00:10:21,360 store online? Why did you do it? 248 00:10:22,120 --> 00:10:27,480 So back in 2003, it wasn't really a thing, but I've got, 249 00:10:28,240 --> 00:10:30,880 I'm sort of the black sheep, I've got 2 two siblings who are 250 00:10:30,880 --> 00:10:36,560 both very techie and work in IITAI, all that kind of kind of 251 00:10:36,560 --> 00:10:38,040 stuff. And my brother was basically 252 00:10:38,040 --> 00:10:40,960 like, well, I think you should get an online shop. 253 00:10:41,440 --> 00:10:44,360 And we were kind of thinking, oh, well, that might be nice 254 00:10:44,360 --> 00:10:48,040 sort of thing and didn't really realize how big it was going to 255 00:10:48,040 --> 00:10:51,120 become. So we first started with a BT 256 00:10:51,120 --> 00:10:52,680 shop. I don't even know if you knew 257 00:10:52,680 --> 00:10:57,280 that these things existed, but it was like a, it was an off the 258 00:10:57,280 --> 00:11:01,120 shelf BT shop and you just basically slotted a few products 259 00:11:01,120 --> 00:11:04,080 in and and it. Kind of worked. 260 00:11:05,200 --> 00:11:11,520 It was sort of successful. And then after that we had a 261 00:11:11,560 --> 00:11:14,920 website made for us. This was in probably 2004 or 262 00:11:14,920 --> 00:11:21,000 2005 and it was, it was kind of a bespoke website and it kind of 263 00:11:21,280 --> 00:11:26,320 very quickly became out of date. And then we first did Shopify in 264 00:11:26,840 --> 00:11:33,760 2014 and that was Shopify 1.0. And it was really different to 265 00:11:33,760 --> 00:11:37,800 what we've got now. But yeah, when we first started, 266 00:11:37,800 --> 00:11:42,320 we were we were wrapping parcels and taking them across to the 267 00:11:42,320 --> 00:11:44,360 post office. What, what a different world, 268 00:11:44,360 --> 00:11:47,200 Lorna, Like you're talking about like building bespoke websites. 269 00:11:47,200 --> 00:11:48,680 Obviously Shopify has changed the game. 270 00:11:48,960 --> 00:11:51,240 I, I keep saying on the show like it's, it's kind of good and 271 00:11:51,240 --> 00:11:53,040 bad, isn't it? It means there's probably what, 272 00:11:53,040 --> 00:11:56,560 10 new coffee companies popping up on, on Shopify every day, 273 00:11:56,560 --> 00:11:59,720 every week against you guys, but also means you guys can move 274 00:11:59,720 --> 00:12:02,400 really, really quickly. I mean, how much you guys 275 00:12:02,400 --> 00:12:04,640 selling online now compared to the store? 276 00:12:04,640 --> 00:12:07,000 Like when we look at what you're doing in sort of 2025 coming 277 00:12:07,000 --> 00:12:10,480 into this year. I was thinking you're going to 278 00:12:10,480 --> 00:12:12,520 ask me some stats and I'm not really sure. 279 00:12:13,480 --> 00:12:17,120 Let's have a think so well, we, we sell coffee in three weeks. 280 00:12:17,120 --> 00:12:20,440 So we do wholesale. So business to business we do 281 00:12:20,560 --> 00:12:25,920 across the counter in the shop, we do the website and I think 282 00:12:25,960 --> 00:12:28,240 like really roughly it's about a third each. 283 00:12:29,080 --> 00:12:30,520 Cool. I mean, that must be quite nice, 284 00:12:30,520 --> 00:12:32,840 having that balance. It's like if one of them does 285 00:12:32,840 --> 00:12:34,840 badly because of a technical issue or something else, at 286 00:12:34,840 --> 00:12:37,520 least the other two are running. So yeah, a lot of businesses 287 00:12:37,520 --> 00:12:40,440 were hit like mad during COVID. Whereas if you guys have got B2B 288 00:12:40,440 --> 00:12:42,520 and consumer online, it's like at least we've got that stream 289 00:12:42,520 --> 00:12:44,920 still running for us. Yeah, that was a that was a big 290 00:12:44,920 --> 00:12:48,200 turning point for us, especially with the online shop, because up 291 00:12:48,200 --> 00:12:50,320 until that point we weren't really trying to be honest. 292 00:12:50,320 --> 00:12:52,960 We were just basically, you know, there was some coffee on 293 00:12:52,960 --> 00:12:54,880 there. We didn't really have any of our 294 00:12:54,880 --> 00:12:56,840 equipment. There was tea on there, but we 295 00:12:56,840 --> 00:12:59,840 weren't really promoting it. And of course, with lockdown, 296 00:12:59,840 --> 00:13:02,680 basically our shop, although it was allowed to stay open because 297 00:13:02,680 --> 00:13:08,200 coffee is essential, of course, of course, we, we, there just 298 00:13:08,200 --> 00:13:10,120 weren't many people visiting. We were, we were sort of 299 00:13:10,120 --> 00:13:13,560 selling, selling coffee over the baby gate at the door. 300 00:13:13,720 --> 00:13:18,080 So we, which worked really well. And I think we, we became the 301 00:13:18,080 --> 00:13:20,360 focus for People's Daily walks, which was nice. 302 00:13:20,440 --> 00:13:24,760 But I started posting on Instagram just about every day 303 00:13:24,760 --> 00:13:26,520 and I didn't really know what I was doing, but I just thought, 304 00:13:26,520 --> 00:13:28,440 well, this is our only chance is our shop window. 305 00:13:28,440 --> 00:13:33,200 Our shop window is now online. So it worked really well 306 00:13:33,200 --> 00:13:35,680 actually. And I think at that stage our 307 00:13:35,680 --> 00:13:38,800 online sales doubled and they've continued to grow because we we 308 00:13:38,800 --> 00:13:41,040 thought maybe when the shop opened back up we would get 309 00:13:41,040 --> 00:13:43,720 quieter. But actually people just really 310 00:13:43,720 --> 00:13:45,080 like getting their coffee posted out. 311 00:13:45,080 --> 00:13:48,800 It works really well. It's not, it's not delicate or 312 00:13:48,920 --> 00:13:51,720 easily damaged. So it just posts out really 313 00:13:51,720 --> 00:13:54,080 well. Yeah, yeah, and I mean your 314 00:13:54,080 --> 00:13:56,360 branding is really striking, which I love about it. 315 00:13:56,360 --> 00:13:58,880 Like certainly the website, it's very that you guys have a real I 316 00:13:59,080 --> 00:14:00,960 I don't know if I don't know if you've heard or anybody else 317 00:14:00,960 --> 00:14:02,520 that's listened to it. In fact, you won't have heard it 318 00:14:02,520 --> 00:14:04,200 Lorna, because when we're recording this, it only came out 319 00:14:04,200 --> 00:14:06,480 at the moment we hit record. But I did a whole session on 320 00:14:06,480 --> 00:14:08,720 branding back on Tuesday. Guys, if you want to hear that 321 00:14:08,880 --> 00:14:11,720 sharing to my experience of I don't do branding myself and the 322 00:14:11,760 --> 00:14:14,520 logo and colour schemes and turn of voice, but sharing has some 323 00:14:14,560 --> 00:14:16,960 brands have done it and some of the experience I've had sitting 324 00:14:16,960 --> 00:14:18,680 in that room. But how did you guys actually 325 00:14:18,720 --> 00:14:21,200 form your brand? Like, I mean, bean shop kind of 326 00:14:21,280 --> 00:14:24,080 nice simple name, but in terms of the, I mean, you know, the 327 00:14:24,080 --> 00:14:26,440 top you're wearing and I would have been wearing AT shirt guys. 328 00:14:26,440 --> 00:14:28,240 Lorna has sent me a T-shirt with bean shirt. 329 00:14:28,360 --> 00:14:30,280 I use it as a pyjama top. So I'll be wearing it on 330 00:14:30,280 --> 00:14:31,320 Tuesday. So if you watch. 331 00:14:31,640 --> 00:14:34,640 On Tuesday, it'll be there and drinking beans or coffee, of 332 00:14:34,640 --> 00:14:37,040 course. But I think, I think the 333 00:14:37,040 --> 00:14:39,560 question really is like how, how did you guys come up with that 334 00:14:39,560 --> 00:14:41,080 brand? How much it evolved since like 335 00:14:41,080 --> 00:14:43,400 2003 through to what's on site now? 336 00:14:44,120 --> 00:14:46,520 The Bean Shop was my nickname for my job in the Coffee 337 00:14:46,520 --> 00:14:49,520 Roasters in Aberdeen. So it was actually called, Yeah, 338 00:14:49,520 --> 00:14:51,600 it it was, it was called Mcbeans. 339 00:14:51,600 --> 00:14:53,480 And it was a great place, but I used to joke about it. 340 00:14:53,480 --> 00:14:55,040 I'm working at the Bean Shop today. 341 00:14:55,400 --> 00:14:58,080 And then when I wanted to open my own place, I was like, just 342 00:14:58,080 --> 00:14:59,560 call it the Bean Shop. And I'm not sure. 343 00:14:59,560 --> 00:15:01,520 It's kind of like a bit like Carphone Warehouse. 344 00:15:01,520 --> 00:15:03,120 I'm not sure I would have called it that now. 345 00:15:03,880 --> 00:15:06,080 But if it ain't broken, all that. 346 00:15:06,080 --> 00:15:09,800 So we've just decided I think it's more important that we stay 347 00:15:09,800 --> 00:15:13,280 as who we are. And then I always wanted a duck 348 00:15:13,280 --> 00:15:15,800 egg blue shop. So we've pretty much kept our 349 00:15:16,200 --> 00:15:20,480 bluey greeny colour consistent. It was, it was the kind of bluey 350 00:15:20,480 --> 00:15:22,760 green and brown and then we dropped the brown. 351 00:15:22,960 --> 00:15:25,280 So we've just basically got black and white and we've got 352 00:15:25,280 --> 00:15:28,240 our, we've got our specific hex number now so that everything 353 00:15:28,240 --> 00:15:30,960 has to match. We've got kind of, we've got our 354 00:15:30,960 --> 00:15:33,400 brown colours. The only thing is we've, we've 355 00:15:33,400 --> 00:15:38,600 picked a font which, yeah, it's, it's not available in every sort 356 00:15:38,600 --> 00:15:41,000 of app, which is kind of irritating because obviously I 357 00:15:41,000 --> 00:15:43,240 want my emails to have the same font as my website. 358 00:15:43,240 --> 00:15:46,080 So that was that's. Kind of we're the same, yeah, 359 00:15:46,200 --> 00:15:48,640 our fonts are not on our emails, which is we just end up using 360 00:15:48,640 --> 00:15:51,760 aerial because it's the most like boring and plain to keep it 361 00:15:51,760 --> 00:15:53,640 simple, but. But it is it is. 362 00:15:53,840 --> 00:15:56,960 You just want to be consistent. And so that I mean, that's how 363 00:15:56,960 --> 00:15:58,760 you come up the brand. I think that consistency is 364 00:15:58,760 --> 00:16:01,160 really key. Like we had, I forget the name 365 00:16:01,160 --> 00:16:02,880 of the company, I didn't know. I think it was something in 366 00:16:02,880 --> 00:16:05,160 Quill who came on American brand. 367 00:16:05,160 --> 00:16:07,320 They came on with Brian from Saguno and had both the guests 368 00:16:07,320 --> 00:16:11,000 on and we, we spoke about how they did a complete rebrand and 369 00:16:11,000 --> 00:16:12,480 we're mostly about e-mail deliverability. 370 00:16:12,480 --> 00:16:15,000 But some of the points around actually rebranding and then 371 00:16:15,000 --> 00:16:16,800 using e-mail to tell customers we'd change brand. 372 00:16:16,800 --> 00:16:19,000 It's like it was a massive, I mean, eventually they made it 373 00:16:19,000 --> 00:16:20,800 work, but they must have lost lots of customers. 374 00:16:20,800 --> 00:16:22,760 It was very expensive. It took time, revenue would have 375 00:16:22,760 --> 00:16:24,200 been down. It's like if you don't change 376 00:16:24,200 --> 00:16:27,200 it, everything just keeps going. It's like it's a storm you don't 377 00:16:27,200 --> 00:16:30,120 have to kind of drive into, but that, I mean, that's the 378 00:16:30,120 --> 00:16:32,200 branding. How do you guys select? 379 00:16:32,200 --> 00:16:33,760 You've so many different types of coffee. 380 00:16:33,760 --> 00:16:36,000 I mean, the one I've got here is the, I'm not going to even try 381 00:16:36,000 --> 00:16:38,920 and pronounce it. It's Brazil, you'll know the 382 00:16:38,920 --> 00:16:42,280 word. Fazenda that just means farm. 383 00:16:43,440 --> 00:16:46,640 Oh, nice, that's quite cool. So I mean, how do you guys come 384 00:16:46,640 --> 00:16:51,000 up with like what coffees to to stock what coffees to I mean, I 385 00:16:51,000 --> 00:16:53,200 don't know much about coffee. I mean, tell us like I see that 386 00:16:53,200 --> 00:16:55,280 people have got like coffee blends and things you do you 387 00:16:55,320 --> 00:16:57,720 physically get 234 different beans and bring them together. 388 00:16:57,720 --> 00:16:59,000 Like how does that? Because you do all that 389 00:16:59,000 --> 00:17:00,880 yourselves, don't you? We do, yeah. 390 00:17:00,880 --> 00:17:02,840 So we buy coffee from all around the world. 391 00:17:02,840 --> 00:17:06,880 There's different importers that we use that some of the partners 392 00:17:06,880 --> 00:17:09,280 that we work with, we've worked with right from the beginning. 393 00:17:10,000 --> 00:17:13,200 Some of them specialized in certified coffee like organics, 394 00:17:13,200 --> 00:17:16,680 fair trade, Rainforest Alliance and then other ones specialized 395 00:17:16,680 --> 00:17:20,079 in different geographical areas. We worked with a company that 396 00:17:20,079 --> 00:17:22,839 just deals with Guatemalan coffee. 397 00:17:22,839 --> 00:17:26,119 We buy from one guy who only sells Jamaican Blue Mountain. 398 00:17:26,680 --> 00:17:30,280 And yeah, so there's there's loads of places we can buy from. 399 00:17:30,280 --> 00:17:33,360 But to be fair, I can't take very much credit for the running 400 00:17:33,360 --> 00:17:35,440 of the roastery and the buying and the coffee because that is 401 00:17:35,440 --> 00:17:38,440 very much John's domain. And one of the challenges that 402 00:17:38,440 --> 00:17:42,040 we have is that pretty much that part of the business is all run 403 00:17:42,040 --> 00:17:46,880 in John's head because he's very good at like he can predict when 404 00:17:46,880 --> 00:17:48,920 someone's about to order or he can. 405 00:17:49,320 --> 00:17:53,480 He knows how much of a certain type of coffee that we need to 406 00:17:53,480 --> 00:17:56,120 have in stock and he knows who to buy everything from. 407 00:17:56,120 --> 00:17:59,320 So he's very much in charge of that. 408 00:17:59,680 --> 00:18:02,680 What what I would say that we have is we've got a distinct 409 00:18:02,680 --> 00:18:05,480 sort of roasting style. We don't well, we have some 410 00:18:05,480 --> 00:18:08,080 really light coffees and we have a couple of really dark ones. 411 00:18:08,080 --> 00:18:12,360 But most of our coffee is roasted around that area, which 412 00:18:12,360 --> 00:18:16,200 I would call the sweet spot where you get a little bit of 413 00:18:16,760 --> 00:18:20,160 acidity, a little bit of sweetness, not too darkly 414 00:18:20,160 --> 00:18:22,920 roasted, not too light. And I think, I think that's 415 00:18:22,920 --> 00:18:24,760 where a lot of people enjoy coffee. 416 00:18:24,760 --> 00:18:28,480 There's definitely been a kind of movement to towards, towards 417 00:18:28,480 --> 00:18:32,000 more lighter roast coffees. But yeah, I would say as a 418 00:18:32,000 --> 00:18:34,680 company, we we sit sort of more in the medium area. 419 00:18:36,400 --> 00:18:38,320 So yeah, that's, that's mainly John's thing. 420 00:18:38,560 --> 00:18:41,880 But we always like a coffee that is ethically sourced, really 421 00:18:41,880 --> 00:18:46,640 high quality and has a story, whether it's produced by women 422 00:18:46,640 --> 00:18:49,640 or whether they're Building Schools on the coffee plantation 423 00:18:49,640 --> 00:18:53,200 or whether it's the nature reserve or, you know, shade 424 00:18:53,200 --> 00:18:56,400 grown coffee or bird friendly. All of these things are quite 425 00:18:56,400 --> 00:18:59,680 important to us. Amazing, and I mean your coffee. 426 00:18:59,680 --> 00:19:01,360 I'm not just saying this because you're a client mate, It is 427 00:19:01,360 --> 00:19:04,000 delicious, but as soon as as soon as coffee arrives at our 428 00:19:04,000 --> 00:19:07,280 office from Beanshaw Daisy, he works alongside Elliot and our 429 00:19:07,280 --> 00:19:09,360 BBC team. Daisy, be like we got my coffee. 430 00:19:09,360 --> 00:19:11,640 Like I think we sent you a picture as well of us holding 431 00:19:11,640 --> 00:19:13,400 the coffee. It's like, and again, I was I I 432 00:19:13,400 --> 00:19:15,680 trying to trying to like almost over justify to you every time. 433 00:19:15,680 --> 00:19:17,080 Like no, we actually love the coffee. 434 00:19:17,080 --> 00:19:18,800 It's so good. This episode of winning shop 435 00:19:18,800 --> 00:19:20,560 fight is brought to you by tax cloud. 436 00:19:20,560 --> 00:19:22,880 It's the busiest time of year for e-commerce. 437 00:19:22,880 --> 00:19:25,160 Your stores buzzing, orders flying in, and growth is at an 438 00:19:25,160 --> 00:19:26,800 all time high. But with all that momentum can 439 00:19:26,800 --> 00:19:30,640 come new sales tax exposure that you might not even see coming. 440 00:19:30,640 --> 00:19:32,800 That's why now is the perfect time to take a closer look at 441 00:19:32,800 --> 00:19:35,240 how you're handling sales tax and make sure your business is 442 00:19:35,240 --> 00:19:36,600 set up for the growth that you've earned. 443 00:19:36,680 --> 00:19:39,200 Tax Cloud is our trusted partner for sales tax compliance. 444 00:19:39,480 --> 00:19:41,440 Built for growing Shopify brands. 445 00:19:41,440 --> 00:19:44,560 They handle regulations, filings and ongoing compliance working 446 00:19:44,560 --> 00:19:48,160 directly with the states on your behalf across the US so you can 447 00:19:48,160 --> 00:19:49,760 stay focused on running your store. 448 00:19:49,760 --> 00:19:52,080 They've got a five star rating in the Shopify App Store and 449 00:19:52,080 --> 00:19:54,160 listening winning shop. If I get free migration and 450 00:19:54,160 --> 00:19:56,000 boarding. When you make the switch to 451 00:19:56,040 --> 00:19:57,520 apply for that and learn more, you can go to 452 00:19:57,520 --> 00:20:02,680 taxcloud.com/winning. That's tax cloud.com/winning. 453 00:20:03,240 --> 00:20:05,360 I mean, if if anyone's wondering about this as well in terms of 454 00:20:05,360 --> 00:20:08,200 how Lorna and the guy and and John and the guys actually build 455 00:20:08,200 --> 00:20:11,280 that connection with customers. And on the back here, I don't 456 00:20:11,280 --> 00:20:13,200 know how much you guys can see here or how good the light is, 457 00:20:13,200 --> 00:20:15,440 but it says John and Lorna on the address. 458 00:20:15,440 --> 00:20:18,640 It doesn't just say the Bean shop, 67 George Street, which I 459 00:20:18,640 --> 00:20:19,920 think you guys have just moved, haven't you? 460 00:20:20,840 --> 00:20:24,000 Well, we haven't moved our shop, so we've split our room into two 461 00:20:24,000 --> 00:20:27,520 because basically our customers were tripping over all the boxes 462 00:20:27,720 --> 00:20:31,480 that we were sending out. And, you know, the shop's 463 00:20:31,480 --> 00:20:33,640 lovely, but it's really, really small. 464 00:20:33,960 --> 00:20:37,280 So originally when we started the business, we wanted to do 465 00:20:37,800 --> 00:20:39,920 coffee roastery and a cafe and a shop all in one. 466 00:20:39,920 --> 00:20:42,520 And then we ended up buying this tiny little shop on George St. 467 00:20:42,800 --> 00:20:44,040 and there wasn't room for a cafe. 468 00:20:44,200 --> 00:20:46,640 So it's worked out really well because it means that rather 469 00:20:46,640 --> 00:20:51,480 than competing with the cafes in Perth, we supply them and which 470 00:20:51,480 --> 00:20:57,520 is good, but the shop is kind of we and yeah, so just in November 471 00:20:57,520 --> 00:21:01,360 we split our team into two. So we now fulfill the wholesale 472 00:21:01,360 --> 00:21:03,280 and online orders from the roastery. 473 00:21:03,640 --> 00:21:06,800 So we've set set up a new space there, which is, it's worked 474 00:21:06,800 --> 00:21:10,080 really well. And we just kind of the staff go 475 00:21:10,080 --> 00:21:13,160 around in a sort of rotation. So nobody's stuck really in the 476 00:21:13,160 --> 00:21:14,800 roastery all the time with no customers. 477 00:21:14,800 --> 00:21:18,320 So we yeah, we all swap round, which seems to work quite well. 478 00:21:19,240 --> 00:21:21,120 Thanks for sharing that because this is something I don't think 479 00:21:21,120 --> 00:21:23,760 we've ever spoken about the show, but I do so much of this 480 00:21:23,760 --> 00:21:25,600 both with clients and in my own business. 481 00:21:26,040 --> 00:21:29,640 And I guess it, I don't know if this is quite the right phrase, 482 00:21:29,640 --> 00:21:30,600 but hear me out on this everybody. 483 00:21:30,600 --> 00:21:32,880 It's like it's called sweating the asset. 484 00:21:33,080 --> 00:21:36,280 So your asset is the coffee you make, the shop you're based in. 485 00:21:37,000 --> 00:21:39,840 And I mean, we, we did a similar exercise with our, and not to 486 00:21:39,840 --> 00:21:41,720 say we're not going to work with Lorna anymore because she's in 487 00:21:41,720 --> 00:21:43,040 Scotland and we're in the South of England. 488 00:21:43,040 --> 00:21:45,960 And I know it looks like a, you know, I could throw a stone to 489 00:21:45,960 --> 00:21:50,040 Lorna on a map if you guys live in the US, but you know, it's a 490 00:21:50,040 --> 00:21:53,840 huge journey up to you guys. But we, we've met quite a few of 491 00:21:53,840 --> 00:21:56,320 our clients that are within driving distance, train 492 00:21:56,320 --> 00:21:58,880 distance. I'm flying out to Dublin in a 493 00:21:58,880 --> 00:22:00,520 couple of weeks to go and see a client there. 494 00:22:00,520 --> 00:22:03,760 We're working with, It's only a 45 minute flight, but it's a 495 00:22:03,760 --> 00:22:05,240 flight. We don't fly very often in the 496 00:22:05,240 --> 00:22:06,800 UK. If I, you know, Scotland, I 497 00:22:06,800 --> 00:22:08,640 would probably fly up if I when it's going one day. 498 00:22:08,640 --> 00:22:11,760 But the point being is the fact that you're stocking the local 499 00:22:11,760 --> 00:22:15,160 cafes, you're suddenly like, it's probably the same price, I 500 00:22:15,160 --> 00:22:16,280 imagine, or you might offer a discount. 501 00:22:16,280 --> 00:22:18,240 It's like you don't have to ship this stuff. 502 00:22:18,240 --> 00:22:20,320 You don't have to have long drawn out conversations with 503 00:22:20,320 --> 00:22:24,000 suppliers and deal with invoices and tenders and whatever other, 504 00:22:24,240 --> 00:22:26,720 you know, some of this will apply to some of you guys and 505 00:22:26,720 --> 00:22:28,840 not to other of you guys. But the fact that you can like 506 00:22:28,840 --> 00:22:31,520 almost just carry a box of coffee at 5:00 AM to this shop, 507 00:22:31,520 --> 00:22:33,640 just get a wheelbarrow and drop it all off. 508 00:22:33,640 --> 00:22:35,200 Yeah. John does, and it's like he's a 509 00:22:35,200 --> 00:22:38,440 trolley. There we go, absolutely perfect 510 00:22:38,760 --> 00:22:40,480 and if you need a trolley, nick one from the supermarket. 511 00:22:40,480 --> 00:22:44,120 They don't do that. But I just think it's, again, 512 00:22:44,120 --> 00:22:46,880 it's like using what you've got at the moment more effectively. 513 00:22:47,320 --> 00:22:48,640 Like we, we've spoken to brands before. 514 00:22:48,640 --> 00:22:49,880 They're like, we're going international. 515 00:22:49,880 --> 00:22:52,280 And it's like, you've only got like a 2% penetration in the UK 516 00:22:52,280 --> 00:22:54,840 market for the things that the things that you sell, like 517 00:22:54,840 --> 00:22:57,440 you're only hitting 2% of customers and you're not quite 518 00:22:57,440 --> 00:23:00,440 getting the right ROI to scale. Why the heck have you sent stuff 519 00:23:00,440 --> 00:23:02,480 across the Atlantic? What a waste of time. 520 00:23:02,680 --> 00:23:04,320 And then they do and the conversion rate's lower and 521 00:23:04,320 --> 00:23:05,360 they're like, guys, we've got a problem. 522 00:23:05,360 --> 00:23:07,440 We need a better conversion rate in the US and the UK is still 523 00:23:07,440 --> 00:23:09,560 not doing what it should. And it's like, OK, but you've 524 00:23:09,560 --> 00:23:12,680 made the loss worse by doing the US like the UK, at least we're 525 00:23:12,680 --> 00:23:15,200 at least we're, you know, we're still breathing here in the UK. 526 00:23:16,080 --> 00:23:17,520 And I think it's the same for a lot of businesses. 527 00:23:17,520 --> 00:23:20,280 And it's some of the ego gets in the way or people get sold. 528 00:23:20,280 --> 00:23:22,160 I mean, you call it the American dream, like, you know, go and 529 00:23:22,160 --> 00:23:24,760 sell stuff in America or expanding to Europe from the UK 530 00:23:24,760 --> 00:23:26,840 or start selling in Asia in the Pacifics. 531 00:23:26,840 --> 00:23:29,240 And I think actually what you guys are doing with that, it's 532 00:23:29,240 --> 00:23:31,080 just, it's so smart. I know it's such a simple thing 533 00:23:31,080 --> 00:23:32,680 and it's probably second nature to you guys. 534 00:23:32,680 --> 00:23:34,840 It probably started because, you know, you started having 535 00:23:34,840 --> 00:23:36,640 conversations with the other shop owners or there might have 536 00:23:36,640 --> 00:23:38,520 been a business meet up one night at the pub or something. 537 00:23:38,520 --> 00:23:40,560 But it's, it's so smart, I think doing that. 538 00:23:40,560 --> 00:23:42,600 And the fact that you just said we don't run a cafe because we 539 00:23:42,600 --> 00:23:44,440 don't want to compete with them here, but we'll run a cafe 540 00:23:44,440 --> 00:23:46,600 somewhere else. It's just really smart. 541 00:23:46,600 --> 00:23:48,760 It's just very, very simple business economics are going. 542 00:23:49,040 --> 00:23:51,640 It's not cut off the hand that feeds us or the hand that drinks 543 00:23:51,680 --> 00:23:54,320 our coffee. But also that was a terrible 544 00:23:54,320 --> 00:23:56,880 pun. But also it's, it's still doing 545 00:23:56,880 --> 00:23:59,840 the shop part of this, but in another location and looking 546 00:23:59,840 --> 00:24:02,080 customers are tripping over, we'll let them buy our coffee 547 00:24:02,080 --> 00:24:03,840 everywhere else. We don't have to worry about all 548 00:24:03,840 --> 00:24:06,200 the VAT and other stuff and running the till and stuff here. 549 00:24:06,200 --> 00:24:08,400 We'll do that another site where we can do it more effectively. 550 00:24:08,400 --> 00:24:11,680 So I think, I mean, again, there's so much power in that, 551 00:24:13,040 --> 00:24:16,880 but I mean, with with that, that's part of your marketing 552 00:24:16,880 --> 00:24:19,360 strategy. What other things do you guys do 553 00:24:19,360 --> 00:24:21,800 is obviously you do PPC and Elliot absolutely loves clicking 554 00:24:21,800 --> 00:24:24,520 buttons on it as, as I'm sure you know, it's I've, I've had 555 00:24:24,520 --> 00:24:27,000 feedback about Elliot to mention him again, some of the feedback 556 00:24:27,000 --> 00:24:28,280 I've had from clients I've never met. 557 00:24:28,440 --> 00:24:30,760 I've never met a guy that was so interested in women's skin care 558 00:24:32,000 --> 00:24:33,880 as well. One of our clients said, another 559 00:24:33,880 --> 00:24:35,800 one said, I've never met a guy who's so interested in dining 560 00:24:35,800 --> 00:24:37,840 tables and so passionate about selling them on a website. 561 00:24:37,840 --> 00:24:40,520 And it's like Elliot just loves helping businesses and helping 562 00:24:40,520 --> 00:24:43,120 people, which is great. But what are the marketing 563 00:24:43,120 --> 00:24:46,160 outside of PPC and the, the shop and, and the, you know, the kind 564 00:24:46,160 --> 00:24:48,200 of wholesale bit, what are the marketing if you guys absorbed, 565 00:24:48,200 --> 00:24:50,280 you mentioned Instagram earlier and said that was, you know, 566 00:24:50,280 --> 00:24:52,160 kind of a bit of an undertaking during COVID and. 567 00:24:52,320 --> 00:24:55,320 Yeah, I mean, I kind of blow a bit hot and cold with social 568 00:24:55,320 --> 00:24:59,040 media because I I kind of go all in and then and then I just I 569 00:24:59,040 --> 00:25:02,520 kind of end up not really enjoying it I think. 570 00:25:02,960 --> 00:25:05,320 I think sometimes I just feel like I'm doing everything badly. 571 00:25:06,640 --> 00:25:10,320 So I have AI have a break from Instagram, but my plan this year 572 00:25:10,520 --> 00:25:14,080 is to sort out our e-mail. So with the whole changing of 573 00:25:14,080 --> 00:25:18,320 the website we've had, we've had kind of quite a few issues with 574 00:25:18,400 --> 00:25:21,600 our apps that we've used. So originally we were using 575 00:25:21,600 --> 00:25:25,040 Perkville for loyalty and we were using Bold for recurring 576 00:25:25,040 --> 00:25:27,840 orders and then we were using MailChimp and then we were using 577 00:25:27,840 --> 00:25:32,440 Yacht Pole for reviews. Now Yacht Pole actually did most 578 00:25:32,440 --> 00:25:34,120 of those things. So then we moved over to Yacht 579 00:25:34,120 --> 00:25:37,520 Pole and we were doing yacht and then so we signed up with Yacht 580 00:25:37,520 --> 00:25:40,000 Pole, which is fine. So they were doing all of those 581 00:25:40,000 --> 00:25:42,840 four and then they dropped e-mail and then they dropped 582 00:25:43,280 --> 00:25:44,840 recurring orders. So it we. 583 00:25:44,840 --> 00:25:46,120 Had a little moan about that on the phone. 584 00:25:46,240 --> 00:25:47,280 Didn't we? We had. 585 00:25:47,360 --> 00:25:50,040 I've just kind of gone through the ringer with all the apps. 586 00:25:50,040 --> 00:25:54,400 So I've only just, I've had a really good guy help me with 587 00:25:54,520 --> 00:25:56,600 Omni Send. We decided to go with Omni Send 588 00:25:56,600 --> 00:25:59,880 because it integrates with everything else really well and 589 00:26:00,040 --> 00:26:01,720 we're using recharge for recurring orders. 590 00:26:01,720 --> 00:26:05,320 So my plan this year to get back to your question is to do more 591 00:26:05,320 --> 00:26:09,080 emails because I feel like it's that whole thing about looking 592 00:26:09,080 --> 00:26:10,560 after the customers you've already got. 593 00:26:10,800 --> 00:26:13,240 And we've got loads of really nice customers and I kind of 594 00:26:13,240 --> 00:26:16,320 want to be a bit more a bit more real. 595 00:26:16,320 --> 00:26:19,080 And it's that whole thing about like not making everything too 596 00:26:19,080 --> 00:26:21,040 polished. So I kind of want to do this is 597 00:26:21,040 --> 00:26:22,920 what we're doing at Rural St. This is who's working. 598 00:26:22,920 --> 00:26:25,240 This is what we've been up to. Here's a new coffee of the 599 00:26:25,240 --> 00:26:27,160 month. I'm just trying to get a bit 600 00:26:27,160 --> 00:26:30,800 more dialogue. We do all the kind of what's it 601 00:26:30,800 --> 00:26:33,400 called, the emails that are set up. 602 00:26:34,520 --> 00:26:37,080 So I can't even. Remember, like the abandoned 603 00:26:37,080 --> 00:26:38,840 basket and. All that kind. 604 00:26:38,880 --> 00:26:40,160 Of stuff automatic running, yeah, yeah. 605 00:26:40,160 --> 00:26:42,600 Yeah. But I kind of want to do a bit 606 00:26:42,600 --> 00:26:47,200 more just newsy stuff and just being in contact with our 607 00:26:47,200 --> 00:26:49,640 customers that we already have because we we've got quite a big 608 00:26:49,640 --> 00:26:51,840 database of customers now, which is good. 609 00:26:52,800 --> 00:26:56,920 And obviously from a cost point of view, Google Adwords is so 610 00:26:56,920 --> 00:26:59,560 expensive and you're you're kind of fighting with everybody else 611 00:26:59,560 --> 00:27:01,920 for new customers. And I'm just really glad it's 612 00:27:01,920 --> 00:27:05,160 Elliot's problem now because I did it myself for so long very 613 00:27:05,160 --> 00:27:07,480 badly. So it's quite nice to have 614 00:27:07,480 --> 00:27:10,280 passed the buck on that one. It wasn't that bad, but. 615 00:27:10,360 --> 00:27:11,360 When it was quite. Bad. 616 00:27:11,360 --> 00:27:14,080 It's like, it's like Lorna. It's not bad, like it's not 617 00:27:14,080 --> 00:27:17,760 making a loss, but like I didn't, I didn't come on here 618 00:27:17,760 --> 00:27:20,200 with stats, but I think we like doubled the revenue without 619 00:27:20,200 --> 00:27:21,920 changing the budget or something in a few weeks. 620 00:27:22,280 --> 00:27:24,280 And you, you almost kind of turn around and say, are we done now? 621 00:27:24,280 --> 00:27:26,480 I was like, no, no, no, there's so much more we can do. 622 00:27:26,480 --> 00:27:29,280 But like, and I completely understand that, you know the 623 00:27:29,280 --> 00:27:31,720 point on it. And I think I think the behind 624 00:27:31,720 --> 00:27:34,160 the scenes is really important for your business specifically 625 00:27:34,160 --> 00:27:36,560 because it's coffee. It's like, I mean, this bag is 626 00:27:36,720 --> 00:27:37,720 it's I'm going to keep rubbing this in. 627 00:27:37,720 --> 00:27:39,480 It's empty. So I need an invoice and some 628 00:27:39,480 --> 00:27:42,600 more coffee, please. But but I think the point being 629 00:27:42,600 --> 00:27:45,120 is you drink it and it's gone. And the fact that you guys have 630 00:27:45,120 --> 00:27:47,440 such a range, it's almost like, do you know what if someone 631 00:27:47,440 --> 00:27:50,720 hates us and leaves A1 star review, we could sell them 632 00:27:50,720 --> 00:27:53,560 another bag or send them a free bag of coffee and go, right, You 633 00:27:53,560 --> 00:27:55,920 tried that one. This is the polar opposite. 634 00:27:56,040 --> 00:27:58,520 You like, you know, and you said this is too bitter or it's too 635 00:27:58,520 --> 00:28:00,760 weak or it's not strong enough or actually it was too nutty or 636 00:28:00,760 --> 00:28:02,280 whatever. This one's the polar opposite 637 00:28:02,280 --> 00:28:04,640 because we've got a nice big range and then you then you 638 00:28:04,640 --> 00:28:07,280 input some of that and here's the story behind the coffee. 639 00:28:07,640 --> 00:28:08,880 And and that's where the world is now. 640 00:28:09,000 --> 00:28:10,920 And, and I think with so many things, when somebody says 641 00:28:11,160 --> 00:28:13,040 that's a nice phone case. So I love that. 642 00:28:13,040 --> 00:28:15,280 I mean, someone literally said to me the day I love the phone 643 00:28:15,280 --> 00:28:18,120 holder in your car and it's like, did you just buy it on 644 00:28:18,120 --> 00:28:19,600 Amazon? I was like, no, I actually saw 645 00:28:19,600 --> 00:28:22,360 on Instagram ads and someone was having all the issues I have of 646 00:28:22,360 --> 00:28:24,440 like it being in the wrong place on the dashboard. 647 00:28:24,440 --> 00:28:27,200 It doesn't charge or it charged. But if you, if the phone screen 648 00:28:27,200 --> 00:28:30,440 was on doing NAB for any reason, it like it started overheating 649 00:28:30,480 --> 00:28:32,240 on wireless charge, then it wouldn't charge. 650 00:28:32,520 --> 00:28:35,120 So I'd drive 4 hours to a client meeting and then my phone's dead 651 00:28:35,120 --> 00:28:36,640 and it's like, well, hang on, I've been in the car for four 652 00:28:36,640 --> 00:28:38,480 hours. So this one's got a fan in it. 653 00:28:38,480 --> 00:28:41,000 So it calls down the phone and you see, you see, there's a 654 00:28:41,000 --> 00:28:43,080 whole story behind it. And it fixed the very real 655 00:28:43,080 --> 00:28:44,520 problem. A friend of mine who's, he's a 656 00:28:44,520 --> 00:28:46,760 sales director in the company and I was talking to him at the 657 00:28:46,760 --> 00:28:50,000 gym and he goes, yeah, I drive to Manchester once a week. 658 00:28:50,000 --> 00:28:52,280 Like I drive up, stay there for the night, work there, work 659 00:28:52,280 --> 00:28:53,520 there and come back the next evening. 660 00:28:53,520 --> 00:28:55,720 And that's where he had just been got. 661 00:28:55,720 --> 00:28:57,040 Can you send me a link to the phone channel? 662 00:28:57,040 --> 00:28:58,800 Yeah, Yeah, it's this one. And it's, it's that kind of, 663 00:28:58,800 --> 00:29:00,400 it's a good product and it solved the problem. 664 00:29:00,400 --> 00:29:03,320 And I think because you guys are on subscription e-mail clearly 665 00:29:03,320 --> 00:29:05,680 is so important that whether someone's actually subscribed or 666 00:29:05,680 --> 00:29:08,160 they just keep purchasing or asking for an invoice and more 667 00:29:08,160 --> 00:29:09,360 coffee. It's the last time I mentioned 668 00:29:09,360 --> 00:29:11,480 I'm joking. I'm joking, but but I think 669 00:29:11,480 --> 00:29:14,040 that, yeah, the fact that people do use the product and the 670 00:29:14,040 --> 00:29:17,200 product is consumable and then it runs out, there's so much of 671 00:29:17,200 --> 00:29:19,240 a story you guys can say like it's all right. 672 00:29:19,240 --> 00:29:22,040 So all of you that like this coffee, here's a similar one. 673 00:29:22,040 --> 00:29:24,840 We've just started roasting and we've it's only limited edition 674 00:29:24,840 --> 00:29:26,480 or something. There's so much people to get 675 00:29:26,480 --> 00:29:28,880 involved with and the coffee. You guys also sell equipment as 676 00:29:28,880 --> 00:29:30,480 well, don't you? It's not just the coffee bag. 677 00:29:30,480 --> 00:29:31,800 We do. We sell lots of different 678 00:29:31,800 --> 00:29:34,240 equipment and one of the things that we do is that if somebody 679 00:29:34,240 --> 00:29:37,160 buys a piece of equipment and hasn't bought coffee from us 680 00:29:37,160 --> 00:29:40,160 before, we just send them some coffee and and say, look, just 681 00:29:40,160 --> 00:29:43,560 try this coffee in your new aero press or Hario filter or 682 00:29:43,560 --> 00:29:45,280 whatever. And, and they love it. 683 00:29:45,280 --> 00:29:47,560 So a lot of our reviews are like, Oh my goodness, they sent 684 00:29:47,560 --> 00:29:50,680 me some chocolates and they also sent me some free coffee and, 685 00:29:50,880 --> 00:29:52,800 and now I'm just going to buy it from you kind of thing. 686 00:29:52,800 --> 00:29:56,080 So that works really well. I did, I did learn something 687 00:29:56,080 --> 00:29:58,800 this week though, about roast levels. 688 00:29:58,800 --> 00:30:00,840 And that's one of the things I think I'm going to add to our 689 00:30:00,840 --> 00:30:04,600 website is that for the kind of new coffee buyer, I think 690 00:30:04,600 --> 00:30:07,800 sometimes the descriptions can be too complicated. 691 00:30:07,800 --> 00:30:11,080 And maybe what they need is just a basic, this coffee is medium 692 00:30:11,080 --> 00:30:12,640 roast, this coffee is dark roast. 693 00:30:12,960 --> 00:30:15,320 And so there's not, there's no surprises. 694 00:30:15,680 --> 00:30:17,960 And, and so that if you're in a hurry, you don't want to read 695 00:30:17,960 --> 00:30:21,000 all the blurb, you just want to make a quick decision and, and 696 00:30:21,000 --> 00:30:23,400 get something that you like. So I think that's probably 697 00:30:23,400 --> 00:30:25,680 something I need to go back and work on. 698 00:30:26,320 --> 00:30:30,240 But there's literally there's always like 1000 jobs to do on 699 00:30:30,240 --> 00:30:33,440 the website and it's just, it's just never ending. 700 00:30:34,400 --> 00:30:36,840 I think the, the thing we're always trying to do and 701 00:30:37,000 --> 00:30:38,800 sometimes we're good at this and sometimes we totally fail at 702 00:30:38,800 --> 00:30:39,720 this. You can tell us how well we're 703 00:30:39,720 --> 00:30:42,600 doing on this front is, I mean, Elliot's focused on the PPC and 704 00:30:42,600 --> 00:30:45,680 he literally just goes, I've got the ROI money in, money out. 705 00:30:45,920 --> 00:30:47,680 And like you've told us before, your margins are better on 706 00:30:47,680 --> 00:30:49,040 coffee. So it's like we need to sell 707 00:30:49,040 --> 00:30:50,720 coffee. Forget all the equipment stuff, 708 00:30:50,720 --> 00:30:53,560 like if we sell one and it's profitable or break even, fine, 709 00:30:53,560 --> 00:30:56,000 we might get a coffee customer off the back of it, as you say. 710 00:30:56,000 --> 00:30:59,880 But we've got to sell coffee and say with all the jobs, it's some 711 00:30:59,880 --> 00:31:01,560 of those clients are like, right, we're going to do this 712 00:31:01,560 --> 00:31:03,720 and this and this and this. And we sort of say like, well, 713 00:31:03,720 --> 00:31:05,800 that's all great. You know, we kind of play play 714 00:31:05,800 --> 00:31:08,120 supplier, you know, nice and friendly and smiley and not poo 715 00:31:08,120 --> 00:31:10,320 poo the ideas too quickly. But then say, which one do you 716 00:31:10,320 --> 00:31:11,680 think is going to grow the revenue as much? 717 00:31:11,680 --> 00:31:14,000 And they're kind of oh, oh, it's a no. 718 00:31:15,080 --> 00:31:16,720 And then I think it's a really interesting, it's a really 719 00:31:16,720 --> 00:31:19,320 interesting topic actually. If not everything you do needs 720 00:31:19,320 --> 00:31:22,200 to have a, this will double revenue or we'll get a 10% 721 00:31:22,200 --> 00:31:23,760 uplift. Actually, we're going to do this 722 00:31:23,760 --> 00:31:25,040 and we don't know what's going to happen. 723 00:31:25,040 --> 00:31:26,680 So the question is, we're going to, we think we should do it 724 00:31:26,680 --> 00:31:28,160 anyway. Like we talked to customers, 725 00:31:28,360 --> 00:31:29,560 we've been in the business a long time. 726 00:31:29,560 --> 00:31:31,400 We know what people like. Therefore we're going to do like 727 00:31:31,400 --> 00:31:34,080 John just knows, like you said, he just knows what stock coffee 728 00:31:34,080 --> 00:31:36,640 to stock at different times. And you must know as well to 729 00:31:36,640 --> 00:31:39,000 some degree of like these channels just work for us. 730 00:31:39,200 --> 00:31:40,400 These ones I'm kind of playing with. 731 00:31:40,400 --> 00:31:42,720 So Instagram, I did it for a bit and I stopped, like you said, 732 00:31:42,720 --> 00:31:44,920 because it's not delivering bottom line growth. 733 00:31:45,080 --> 00:31:46,520 And I just want to make sure we're doing it right, have a 734 00:31:46,520 --> 00:31:48,800 think about it and go again. And that's the strategy. 735 00:31:49,280 --> 00:31:51,520 But I think it's, it's really important as a business, isn't 736 00:31:51,520 --> 00:31:54,480 it, to kind of go, there's so many shiny objects, like when 737 00:31:54,480 --> 00:31:56,600 yacht PO kind of got rid of some of yours says, which one do I 738 00:31:56,600 --> 00:31:58,360 replace 1st? And it's like having that 739 00:31:58,360 --> 00:32:00,280 balance of I need to do enough stuff I enjoy. 740 00:32:00,360 --> 00:32:02,880 There are things I might not enjoy, but I have to, we have to 741 00:32:02,880 --> 00:32:05,280 make sure that the abandoned basket emails work in or we're 742 00:32:05,280 --> 00:32:07,400 going to lose revenue. So how do you balance those 743 00:32:07,400 --> 00:32:10,000 things between yourself and John and and and the guys in the 744 00:32:10,000 --> 00:32:11,760 shop? I don't think John and I have 745 00:32:11,760 --> 00:32:14,800 actually any overlapping skills. So that's quite good. 746 00:32:15,800 --> 00:32:17,600 It really is. I think we make a great team 747 00:32:17,600 --> 00:32:21,040 that way. And also it's kind of it's kind 748 00:32:21,040 --> 00:32:24,000 of just firefighting in a, in a really kind of basic way. 749 00:32:24,000 --> 00:32:28,320 So we just, whatever needs done most urgently is what we sort of 750 00:32:28,320 --> 00:32:31,160 focus on. I mean, we, we've also got two 751 00:32:31,160 --> 00:32:34,200 kids, we've got a dog, we've got, we've got to try and have a 752 00:32:34,200 --> 00:32:37,040 bit of a life as well. And I think that's one of the 753 00:32:37,040 --> 00:32:39,280 things that's quite tricky, especially with an online shop 754 00:32:39,280 --> 00:32:43,360 is that it's going 24/7. So it's trying to, I'm just 755 00:32:43,360 --> 00:32:45,800 probably trying not to overstretch myself as much as I 756 00:32:45,800 --> 00:32:49,440 used to. So it's just trying to focus on 757 00:32:49,440 --> 00:32:51,120 what's most important and dealing with that. 758 00:32:51,120 --> 00:32:54,080 And also with the, with the online orders being quite busy, 759 00:32:54,200 --> 00:32:56,200 that takes up a big part of our day as well. 760 00:32:56,200 --> 00:32:59,360 So it's just, it's just prioritizing really. 761 00:33:00,200 --> 00:33:02,520 Yeah, Yeah, you are, you are one of the, we kind of have like 762 00:33:02,520 --> 00:33:04,760 corporate clients that are like just keep getting the sales in 763 00:33:04,760 --> 00:33:07,680 and we have more lifestyle clients like you guys and do you 764 00:33:07,680 --> 00:33:09,560 have sent us an e-mail for another go, Can you turn it down 765 00:33:09,560 --> 00:33:11,920 a bit Like we're stacked for orders and we're trying to get 766 00:33:11,920 --> 00:33:13,840 them all out the door and not disappoint anyone. 767 00:33:13,840 --> 00:33:15,160 It's like if. We can. 768 00:33:15,160 --> 00:33:17,800 I know what we don't. We don't like to run too long 769 00:33:17,800 --> 00:33:19,720 after people have ordered before we send them out. 770 00:33:19,720 --> 00:33:22,240 So it's it's kind of that that balance, isn't it? 771 00:33:23,040 --> 00:33:24,560 Yeah, yeah. And, and I appreciate your 772 00:33:24,560 --> 00:33:26,320 honesty because a lot of businesses come on saying like, 773 00:33:26,320 --> 00:33:28,120 yeah, yeah, we're always looking at the latest strategies and 774 00:33:28,120 --> 00:33:30,480 testing everything. And but the reality is like, I 775 00:33:30,480 --> 00:33:32,520 mean, if we if we all. I sometimes do a timesheet just 776 00:33:32,520 --> 00:33:34,280 to go wherever I spent my time this week and the amount of 777 00:33:34,280 --> 00:33:37,480 fires I'm putting out. And I had to have a bit of a, I 778 00:33:37,480 --> 00:33:39,920 don't say mid life, but I had a kind of mid business crisis a 779 00:33:39,920 --> 00:33:42,400 couple of years ago where I was like, I'm just constantly 780 00:33:42,400 --> 00:33:44,080 dealing with rubbish. Like is everything falling 781 00:33:44,080 --> 00:33:45,920 apart? And it's like, no, that's just 782 00:33:45,920 --> 00:33:48,360 my job. Like as the owner, when it goes 783 00:33:48,360 --> 00:33:50,120 wrong, I'm the one who's got to step in. 784 00:33:50,120 --> 00:33:52,520 So like when the kitchen floods, I got to go and deal with that. 785 00:33:52,520 --> 00:33:54,800 Like when a window smashes, I got to go and deal with that. 786 00:33:55,520 --> 00:33:57,760 Our landlords just announced they're turning half our office 787 00:33:57,760 --> 00:33:59,320 into flats. So I'm now looking at new 788 00:33:59,320 --> 00:34:01,520 offices. That's time I didn't factor in 789 00:34:01,520 --> 00:34:03,120 three weeks ago until I got the letter. 790 00:34:03,120 --> 00:34:05,360 So that's taking time out. And it's like, but it's 791 00:34:05,360 --> 00:34:07,240 something I've got to do. But it's like, you got to make 792 00:34:07,240 --> 00:34:08,679 this things fun. Be like, right, We're going on 793 00:34:08,679 --> 00:34:10,760 office tours, like let's take a few of the team and like and 794 00:34:10,760 --> 00:34:13,080 then ask random questions like can we fit a table tennis table 795 00:34:13,080 --> 00:34:14,880 here? Because again, Elliot bloody 796 00:34:14,880 --> 00:34:17,000 awesome a table tennis. Don't tell anyone I said that, 797 00:34:17,000 --> 00:34:17,880 but. He's we've got one. 798 00:34:17,920 --> 00:34:20,639 Yeah, yeah. So we've got just the other side 799 00:34:20,639 --> 00:34:22,120 of this war. We've got 1 and I beat Elliot 800 00:34:22,120 --> 00:34:25,560 probably one in about 100 games. I'm not joking like it's and he 801 00:34:25,560 --> 00:34:28,040 gets as soon as I'm like about to win by one point. 802 00:34:28,040 --> 00:34:30,480 He just thrashes me. It's so frustrating and but 803 00:34:30,480 --> 00:34:33,040 let's finish on another note. So we're talking about, you said 804 00:34:33,040 --> 00:34:35,360 a lot of the times where does my attention be taken fighting 805 00:34:35,360 --> 00:34:37,280 fires? But there is always you wouldn't 806 00:34:37,280 --> 00:34:39,800 be you were if you didn't plan some stuff and have a desire to 807 00:34:39,800 --> 00:34:42,320 change things. So what's on the agenda for you 808 00:34:42,320 --> 00:34:43,960 guys going forward? Like what, what are you, what 809 00:34:43,960 --> 00:34:45,760 are your aspirations? What do you want to change? 810 00:34:45,760 --> 00:34:47,719 What are some of the expansions? You've obviously just opened the 811 00:34:47,719 --> 00:34:51,400 new shop separate to where you, we're sorry, the new cafe 812 00:34:51,400 --> 00:34:54,080 separate to where you got the. Shop well, it's not Cafe, it's, 813 00:34:54,120 --> 00:34:57,160 it's just just, it's just basically no, it's just a space 814 00:34:57,160 --> 00:34:59,600 for us to do our online orders. I mean, we could open it as a 815 00:34:59,600 --> 00:35:01,480 shop, but we we haven't done it yet. 816 00:35:02,120 --> 00:35:04,280 There's new there's new furniture arriving tomorrow, 817 00:35:04,280 --> 00:35:07,120 which is quite exciting. So yeah, I've I've just, I've 818 00:35:07,160 --> 00:35:08,320 just enjoyed the. Business. 819 00:35:08,360 --> 00:35:10,040 Yeah. Get some new chairs, new lights, 820 00:35:10,080 --> 00:35:13,120 Yeah. So yeah, our plan this year I 821 00:35:13,120 --> 00:35:15,160 think is to buy a new coffee roaster. 822 00:35:15,440 --> 00:35:20,920 So we've got a luring 15K and we've got a bigger probat, but I 823 00:35:20,920 --> 00:35:23,280 think we want to get a bigger luring roaster. 824 00:35:23,280 --> 00:35:26,480 And they're they're amazing because they're really eco 825 00:35:26,480 --> 00:35:29,200 friendly. They're low emission. 826 00:35:29,200 --> 00:35:33,440 They're they're really consistent clean coffee 827 00:35:33,440 --> 00:35:36,760 roasters. And yeah, so I think that's our 828 00:35:36,760 --> 00:35:38,440 plan. We've got planning, planning 829 00:35:38,440 --> 00:35:42,040 permission in at the moment to see if we're allowed to have it. 830 00:35:42,360 --> 00:35:46,640 But yeah, so that's exciting and it and it will just change the 831 00:35:46,640 --> 00:35:49,240 structure of our day. We've we've also got one of our 832 00:35:49,240 --> 00:35:51,520 members of staff at the roastery, David is doing a 833 00:35:51,840 --> 00:35:55,440 business management degree as a kind of working apprenticeship 834 00:35:55,440 --> 00:35:58,120 thing. So that's, that's really cool. 835 00:35:58,120 --> 00:36:00,800 So he goes to uni on a Monday and then works the rest of the 836 00:36:00,800 --> 00:36:03,720 week. So in a few years time he should 837 00:36:03,720 --> 00:36:06,920 be able just to run the roastery, which will, which will 838 00:36:06,920 --> 00:36:07,800 be great. Yeah. 839 00:36:08,680 --> 00:36:12,080 And if you're in the UK, I've never promoted any scheme or 840 00:36:12,080 --> 00:36:13,400 anything the government's ever done. 841 00:36:13,480 --> 00:36:14,920 All our governments here are pretty useless. 842 00:36:14,920 --> 00:36:17,160 But the apprenticeship scheme is very, very good. 843 00:36:17,480 --> 00:36:19,200 We've, we've not used it ourselves. 844 00:36:19,440 --> 00:36:20,800 We've taken a slightly different approaches. 845 00:36:20,800 --> 00:36:23,160 We still do that, but we pay a full time salary and the 846 00:36:23,160 --> 00:36:25,240 training we do ourselves rather than having a university 847 00:36:25,240 --> 00:36:27,440 involved. But but yeah, there's so many 848 00:36:27,440 --> 00:36:28,760 businesses like you guys rave about it. 849 00:36:28,760 --> 00:36:30,640 And it means you get a bit of a cost saving. 850 00:36:30,640 --> 00:36:32,480 They get to earn money while they're studying. 851 00:36:32,640 --> 00:36:34,400 It is actually a very, very good scheme. 852 00:36:34,480 --> 00:36:37,640 And, and I'm saying it is actually because most, most of 853 00:36:37,640 --> 00:36:39,960 the time when the government open in their mouths just causes 854 00:36:39,960 --> 00:36:42,320 problems for everybody. It's almost, I was saying, I was 855 00:36:42,360 --> 00:36:44,640 saying recently I would vote for a Prime Minister that said, I'm 856 00:36:44,640 --> 00:36:46,920 going to do nothing. I'd be like, great, start 857 00:36:46,920 --> 00:36:48,240 tomorrow. We don't start. 858 00:36:48,440 --> 00:36:50,280 We'll put you in power tomorrow and do nothing. 859 00:36:50,280 --> 00:36:53,320 It's fantastic. But but Lorna, it's been so good 860 00:36:53,320 --> 00:36:55,000 to have you on the show. There must be some very, very 861 00:36:55,000 --> 00:36:56,480 thirsty people listening to this now. 862 00:36:56,680 --> 00:36:59,480 How can people find you guys? What's the website URL? 863 00:36:59,480 --> 00:37:01,600 What are your social handles? How can people go and try some 864 00:37:01,600 --> 00:37:03,680 of the coffee? Yeah, or you can visit us in 865 00:37:03,680 --> 00:37:07,160 Perth, in Scotland if you're, if you're up in this direction. 866 00:37:07,160 --> 00:37:08,600 So it's a George Street in Perth. 867 00:37:08,760 --> 00:37:10,760 North Australia, I'm afraid. Yes, Scotland. 868 00:37:11,000 --> 00:37:15,200 Yeah, exactly. And our Bean shop is the Bean 869 00:37:15,200 --> 00:37:20,240 shop.co.uk and our socials are at the Bean Shop UK, so it'd be 870 00:37:20,240 --> 00:37:23,080 lovely to hear from anyone who wants to get in touch and. 871 00:37:23,760 --> 00:37:25,360 If you're going to buy coffee, obviously click on one of the 872 00:37:25,360 --> 00:37:26,120 PBC. No, don't do that. 873 00:37:26,120 --> 00:37:28,080 It will cost Lorna. Just go straight into the SEO 874 00:37:28,080 --> 00:37:29,280 listing. Go go straight in there. 875 00:37:29,280 --> 00:37:31,560 But Lorna, thank you so much. Appreciate your time, appreciate 876 00:37:31,560 --> 00:37:33,920 all the coffee you've sent us. Thank you so much for answering 877 00:37:33,920 --> 00:37:35,120 so many amazing questions as well. 878 00:37:35,120 --> 00:37:37,280 And yeah, we'll definitely get you back on in a year or so's 879 00:37:37,280 --> 00:37:38,680 time and see see how things are going on. 880 00:37:38,680 --> 00:37:40,200 But yeah, thank you so much all. Right. 881 00:37:40,200 --> 00:37:42,400 Thanks, Nick. Cool, and thanks for tuning 882 00:37:42,400 --> 00:37:44,000 everybody. We'll be back again on Tuesday. 883 00:37:44,000 --> 00:37:45,900 We're on T break talks and I'll be wearing the bean shop 884 00:37:45,900 --> 00:37:48,360 T-shirt, which are now I'm gonna bring it in like tomorrow. 885 00:37:48,360 --> 00:37:50,040 So it's ready a few days in advance. 886 00:37:50,040 --> 00:37:52,200 But yeah, thanks so much tuning in everybody go and check out 887 00:37:52,200 --> 00:37:54,280 our newsletter. The summit is now called Growth 888 00:37:54,280 --> 00:37:56,560 Vault and I explained on Tuesday as to why we've changed the name 889 00:37:56,560 --> 00:37:57,720 of it. So go and sign up to the waiting 890 00:37:57,720 --> 00:37:59,240 list for that. If you want 1st of September, 891 00:37:59,240 --> 00:38:01,240 everything goes live. Very, very exciting. 892 00:38:01,240 --> 00:38:03,240 If you want to sponsor the show, sponsor Growth Vault, or get 893 00:38:03,240 --> 00:38:05,720 involved in anything else we're doing, then do drop us a line. 894 00:38:05,720 --> 00:38:07,080 Hello at Winning Win Shop fight.com. 895 00:38:07,080 --> 00:38:08,640 Thanks for tuning in back again on Tuesday. 896 00:38:09,160 --> 00:38:11,840 Do you ever find that in your warehouse you have dead stock? 897 00:38:11,960 --> 00:38:13,840 You can't sell it, no one wants to buy it, and you can't get a 898 00:38:13,840 --> 00:38:16,640 refund on it. Or alternatively, you're missing 899 00:38:16,640 --> 00:38:18,040 inventory in your warehouse that you need. 900 00:38:18,040 --> 00:38:20,520 You've got sales coming in and you're low on stock and you 901 00:38:20,520 --> 00:38:22,640 haven't ordered more stock in time. 902 00:38:22,720 --> 00:38:24,680 All these things hit profit and I've been there. 903 00:38:24,680 --> 00:38:27,280 I've run my own Shopify store and had exactly that problem. 904 00:38:27,640 --> 00:38:29,480 We've partnered up with Inventory Planner who have the 905 00:38:29,480 --> 00:38:33,040 most incredible app to help you manage that and forecast exactly 906 00:38:33,040 --> 00:38:36,400 what products, what skews even down to what colour of products 907 00:38:36,400 --> 00:38:39,440 you need to order in advance to make sure stock levels remain 908 00:38:39,480 --> 00:38:42,200 consistent throughout. They're also running a seven day 909 00:38:42,200 --> 00:38:44,280 boot camp and if you want to go and sign up to that, it's 7 910 00:38:44,280 --> 00:38:47,040 emails every seven days and it takes the same amount of time as 911 00:38:47,040 --> 00:38:49,600 your morning coffee. And in seven days, like me, you 912 00:38:49,600 --> 00:38:51,400 can become an inventory management pro. 913 00:38:51,840 --> 00:38:53,480 Both links are in the description. 914 00:38:53,720 --> 00:38:54,120 Enjoy.