1 00:00:00,120 --> 00:00:02,200 Today on the Winning with Shopify podcast. 2 00:00:02,560 --> 00:00:04,920 What I'm trying to say, like you guys, you're like the tech. 3 00:00:04,960 --> 00:00:07,440 And now my AI agent is starting to learn what I want. 4 00:00:07,440 --> 00:00:09,000 And I imagine it's the same with some of your tools that. 5 00:00:09,080 --> 00:00:11,880 You want to look for the opportunities to to penetrate 6 00:00:11,880 --> 00:00:14,080 the market. One, but you train it to start 7 00:00:14,080 --> 00:00:15,960 to go, this works for me and this doesn't. 8 00:00:16,040 --> 00:00:18,840 The biggest crimes people commit on their own brand is to say, 9 00:00:18,920 --> 00:00:21,400 we're going to launch a red one. This product's so popular, this 10 00:00:21,400 --> 00:00:23,760 blue product, we're going to launch a red one, let's do it. 11 00:00:23,960 --> 00:00:30,280 And then it flops. Hello and welcome to another 12 00:00:30,280 --> 00:00:32,240 episode of the Winning with Shopify podcast. 13 00:00:32,280 --> 00:00:34,040 If you've not tuned in before, welcome to the show. 14 00:00:34,040 --> 00:00:36,440 Please hit the subscribe button and leave us a review. 15 00:00:36,440 --> 00:00:38,640 The better the review, the more free candy we give you. 16 00:00:38,800 --> 00:00:41,120 Apologies, there's no free candy, but do leave us a review 17 00:00:41,320 --> 00:00:43,160 and we might actually talk about giving your customers a little 18 00:00:43,160 --> 00:00:44,680 reward in the near future because I've got an amazing 19 00:00:44,680 --> 00:00:46,160 guest coming on to talk about that. 20 00:00:46,400 --> 00:00:47,920 You've been tuning in for a while and you haven't already. 21 00:00:47,920 --> 00:00:49,720 Please go check out our YouTube channel, go and subscribe to 22 00:00:49,720 --> 00:00:51,720 different stuff. We've got the growth hub. 23 00:00:51,720 --> 00:00:54,680 We've started a meet up in London and everything we do for 24 00:00:54,680 --> 00:00:56,880 you guys, for your brands and merchants is completely free. 25 00:00:56,880 --> 00:00:59,960 So please do go and engage, otherwise, complete waste of our 26 00:00:59,960 --> 00:01:01,680 time. Today you've got very special 27 00:01:01,680 --> 00:01:03,480 episodes. I'm joined by an absolute 28 00:01:03,480 --> 00:01:05,760 legend, Nahar from Zik Analytics. 29 00:01:05,760 --> 00:01:09,400 And Nahar, welcome to the show. Thank you very much, Nick. 30 00:01:09,400 --> 00:01:11,560 It's pleasure being here. Really pleasure. 31 00:01:11,560 --> 00:01:13,360 I've been listening to your podcast for a while. 32 00:01:13,440 --> 00:01:15,160 Great job and I'm very happy to be here. 33 00:01:15,160 --> 00:01:16,880 Yeah. Good, good. 34 00:01:16,880 --> 00:01:19,560 Well, I hope you've enjoyed it. I, I struggled to listen to it 35 00:01:19,560 --> 00:01:21,480 myself. I hope you found final guests 36 00:01:21,480 --> 00:01:24,280 and everybody else useful, which is good for anyone that's 37 00:01:24,280 --> 00:01:26,240 sitting there going something analytic. 38 00:01:26,240 --> 00:01:28,960 Zic that sounds different. That's not GA 4, that's not 39 00:01:28,960 --> 00:01:31,480 Shopify analytics. It's not some of the some of the 40 00:01:31,480 --> 00:01:32,400 other players I might have heard of. 41 00:01:32,720 --> 00:01:35,560 Tell us a bit about your background and also about Zic 42 00:01:35,560 --> 00:01:37,840 Analytics and how the two things fit together. 43 00:01:38,240 --> 00:01:43,280 Absolutely. So I'm in e-commerce since 2015. 44 00:01:43,920 --> 00:01:47,320 I started with eBay. The reason I started with with 45 00:01:47,320 --> 00:01:49,640 e-commerce was that I moved to a new country. 46 00:01:49,640 --> 00:01:52,040 I moved to live in Germany. I could not speak German and 47 00:01:52,280 --> 00:01:56,360 this was my only way to find the ways to make money. 48 00:01:56,480 --> 00:02:00,160 So I came across drop shipping and eBay and e-commerce and I 49 00:02:00,160 --> 00:02:05,560 started my journey online and then starting from there. 50 00:02:05,560 --> 00:02:08,919 You know, back then no one talked about product research, 51 00:02:08,919 --> 00:02:10,600 no one talked about market research. 52 00:02:11,000 --> 00:02:18,520 Most of the sellers we're basically more of of I would say 53 00:02:20,160 --> 00:02:23,760 digital nerds than actual traders. 54 00:02:24,400 --> 00:02:28,720 And everyone just focus on go ahead, you know, grab products, 55 00:02:28,720 --> 00:02:30,840 put on your store and everything will be OK. 56 00:02:31,560 --> 00:02:35,080 And when I started, it was pretty tough in the beginning. 57 00:02:35,160 --> 00:02:39,920 I started look for reasons what you know, how do I know I'm 58 00:02:39,920 --> 00:02:42,560 going to sell this product? How do I know this product is 59 00:02:42,560 --> 00:02:45,280 going to sell? There is demand competition. 60 00:02:45,520 --> 00:02:49,840 I came from the from the real world business and in in real 61 00:02:49,840 --> 00:02:52,440 world business, you know, I knew that, OK, how many people are 62 00:02:52,440 --> 00:02:55,040 passing the street? How many people coming to the 63 00:02:55,040 --> 00:02:57,160 mall? What is my location? 64 00:02:57,160 --> 00:02:59,200 You know, how many people going to enter? 65 00:02:59,200 --> 00:03:01,160 What's the price of the competitors? 66 00:03:01,160 --> 00:03:04,480 So all this information was, you know, important to make decision 67 00:03:04,720 --> 00:03:06,960 whether buying a stock from a product or not. 68 00:03:07,920 --> 00:03:10,200 And this is how the idea of Zika Analytics came. 69 00:03:10,480 --> 00:03:13,200 I was first, you know, just relying on data that I find 70 00:03:13,200 --> 00:03:16,920 across eBay in other marketplaces, trying to 71 00:03:16,920 --> 00:03:18,880 calculate demand competition manually. 72 00:03:19,120 --> 00:03:22,040 And I came up with a method that helped me pick products and then 73 00:03:22,200 --> 00:03:24,920 my drop shipping business start growing. 74 00:03:25,680 --> 00:03:29,400 And once I realized, wow, now you developed this manual method 75 00:03:29,400 --> 00:03:30,920 that help you find winning products. 76 00:03:32,040 --> 00:03:33,800 You should like do something about it. 77 00:03:33,800 --> 00:03:36,400 You should teach people and you should maybe even build an 78 00:03:36,400 --> 00:03:40,160 automation like a software. And this is how the idea of Zeke 79 00:03:40,160 --> 00:03:42,440 Analytics came. Zeke Analytics is a product 80 00:03:42,440 --> 00:03:46,000 research or a market research platform for e-commerce sellers. 81 00:03:46,400 --> 00:03:50,000 We support today everyone drop shippers, inventory sellers, 82 00:03:50,000 --> 00:03:53,440 brand owners. We bring data mainly from eBay 83 00:03:53,440 --> 00:03:58,920 and Shopify marketplaces. So if you compare Zeke to other 84 00:03:59,320 --> 00:04:04,240 product research to other product finding tools, we don't 85 00:04:04,240 --> 00:04:08,400 just rely on the supplier data, but we want to give our users 86 00:04:08,440 --> 00:04:11,880 and the sellers the data from the marketplace to really be 87 00:04:11,880 --> 00:04:17,399 able to see demand, competition, average selling prices and other 88 00:04:17,399 --> 00:04:19,560 important data points that can help you make decisions. 89 00:04:19,560 --> 00:04:24,040 So yeah, this is in a short story who I am in the e-commerce 90 00:04:24,040 --> 00:04:27,360 world and how the idea of Zeke came and what Zeke does. 91 00:04:28,320 --> 00:04:30,240 Amazing. And from my perspective, 92 00:04:30,640 --> 00:04:33,560 obviously working PPCSEA, we do customer acquisition, we bring, 93 00:04:33,800 --> 00:04:36,280 we bring people to websites and try and convince them to buy 94 00:04:36,280 --> 00:04:38,160 stuff. But actually what you're talking 95 00:04:38,160 --> 00:04:40,320 about is a whole set of analytics that's completely 96 00:04:40,320 --> 00:04:44,800 outside of generally my sphere of, of, of what we can see 97 00:04:44,800 --> 00:04:46,920 because we can't see the demand of things. 98 00:04:46,920 --> 00:04:50,040 We can see a search volume on Google and say, right, 10,000 99 00:04:50,040 --> 00:04:52,360 people have searched this item. But actually to get the 100 00:04:52,360 --> 00:04:54,160 analytical data on who's buying stuff, I think it's really, 101 00:04:54,160 --> 00:04:55,840 really important. Hence why we've, we've invited 102 00:04:55,840 --> 00:04:58,840 you on the show to today to talk about it and give us a quick, 103 00:04:59,360 --> 00:05:01,480 give us a quick overview to how to get in touch with you as 104 00:05:01,480 --> 00:05:02,480 well. So if anyone's listening and 105 00:05:02,480 --> 00:05:04,440 want to look around the website or check you guys out, what's 106 00:05:04,440 --> 00:05:07,000 your website address? Hey, it's zikanalytics.com. 107 00:05:07,160 --> 00:05:11,800 You can find it on on on the web, on YouTube, social media. 108 00:05:12,480 --> 00:05:14,600 Nice, nice. And it's spelled Zik. 109 00:05:14,760 --> 00:05:16,600 Isn't it Zik Analytics? Yeah. 110 00:05:17,360 --> 00:05:19,720 Amazing, amazing. So let's talk about some of this 111 00:05:19,720 --> 00:05:21,880 data then. So our listeners are kind of 112 00:05:21,880 --> 00:05:24,600 split between there's a good bunch of drop shippers, there's 113 00:05:24,600 --> 00:05:26,800 a load of you guys listening that are your own brand. 114 00:05:26,800 --> 00:05:29,160 So you've like bought products in with your logo on, you're 115 00:05:29,160 --> 00:05:31,880 selling them, some of you are manufacturing your own products. 116 00:05:32,360 --> 00:05:34,480 Talk me through some of the data and some of the decisions that 117 00:05:34,480 --> 00:05:37,640 brands then make now that they have that supply demand and kind 118 00:05:37,640 --> 00:05:40,600 of real time data to say this product is booming at the 119 00:05:40,600 --> 00:05:41,880 moment. You know what? 120 00:05:41,880 --> 00:05:43,920 What are you actually going to use that information for and how 121 00:05:43,920 --> 00:05:47,320 do they get it from your system? So it's a great question and I 122 00:05:47,320 --> 00:05:53,920 think that the God is in the details, like the opportunities 123 00:05:53,920 --> 00:05:57,040 are in the small details. And usually when I teach people 124 00:05:57,040 --> 00:05:59,680 about product research, you know, I had a demonstration what 125 00:05:59,680 --> 00:06:02,040 I'm trying to say, like you guys, you're like detectives, 126 00:06:02,400 --> 00:06:04,440 you know, you're like detectives, you're looking for 127 00:06:04,440 --> 00:06:07,200 the small clues. And I give one story, one 128 00:06:07,200 --> 00:06:09,640 example, like imagine you're a detective. 129 00:06:09,640 --> 00:06:11,880 You get a phone call, you know, you get a phone call. 130 00:06:12,040 --> 00:06:15,000 Hey, there was a shooting in this house. 131 00:06:15,000 --> 00:06:17,240 Please come right now. You arrive, you come to the 132 00:06:17,240 --> 00:06:22,480 house, you see two holes in the door, broken window and blood on 133 00:06:22,480 --> 00:06:24,480 the sheets. What do you think happened? 134 00:06:24,840 --> 00:06:25,920 What do you think happened? Right? 135 00:06:25,920 --> 00:06:27,640 Someone shot from. Outside the door. 136 00:06:27,800 --> 00:06:29,800 Yeah, exactly. Shot from outside the door. 137 00:06:30,240 --> 00:06:33,880 Someone got hurt and maybe ran away from the window, right? 138 00:06:34,960 --> 00:06:37,000 So it's exactly the same with product. 139 00:06:37,040 --> 00:06:41,040 It's not just about how many sales this product got or how 140 00:06:41,040 --> 00:06:44,160 many people are selling this product as a brand owner. 141 00:06:44,800 --> 00:06:47,560 And I'm pretty much sure that lots of people now will relate 142 00:06:47,560 --> 00:06:50,360 even they even if they didn't thought about it the same way, 143 00:06:50,360 --> 00:06:53,400 but they still thought about it. A lot of sellers is that you 144 00:06:53,400 --> 00:06:57,160 want to look for the opportunities to break, to 145 00:06:57,200 --> 00:07:00,280 penetrate the market, to be different, to be unique. 146 00:07:00,960 --> 00:07:03,640 So you want to on one way. You want to validate demand of 147 00:07:03,640 --> 00:07:06,840 course, because you want to buy inventory or producer product or 148 00:07:06,840 --> 00:07:10,600 produce a new product that people are looking for. 149 00:07:10,600 --> 00:07:13,240 There is demand, but on the other hand you want to see what 150 00:07:13,240 --> 00:07:16,680 other competitors are doing, what features the product have, 151 00:07:17,120 --> 00:07:23,840 colors, sizes, packaging, services like shipping, the 152 00:07:23,840 --> 00:07:26,600 money back guarantee. You want to know all the details 153 00:07:26,760 --> 00:07:30,280 and then you want to put all together and then make the 154 00:07:30,280 --> 00:07:32,680 decision this is a great opportunity or not. 155 00:07:32,800 --> 00:07:36,400 Let me give you an example, OK? For example, if I came across a 156 00:07:36,400 --> 00:07:41,880 seller that launched a product just three weeks ago and this 157 00:07:41,880 --> 00:07:44,720 product already sold 10,000 times, OK? 158 00:07:45,720 --> 00:07:52,880 And this product only sell in one unit, OK, But there is a 159 00:07:52,880 --> 00:07:56,400 need for this product to be sell also in multiple units together, 160 00:07:56,600 --> 00:07:58,520 let's say like a pack of five or stuff like this. 161 00:07:59,680 --> 00:08:03,880 I have an opportunity why I have a new seller, which means it's a 162 00:08:03,880 --> 00:08:07,240 new seller who generate a lot of sales and already managed to 163 00:08:07,240 --> 00:08:10,320 generate success. It's not an established branded 164 00:08:10,320 --> 00:08:15,080 long time in the market, right? So as a as a new seller myself 165 00:08:15,080 --> 00:08:17,320 or as in or as a person who's going to sell new products for 166 00:08:17,320 --> 00:08:20,320 the for the first time, I already know this guy succeed 167 00:08:20,320 --> 00:08:22,560 very early. It means he's doing something 168 00:08:22,560 --> 00:08:24,840 very good. The demand is there, the product 169 00:08:24,840 --> 00:08:27,200 is there, right? So I already know the success 170 00:08:27,200 --> 00:08:29,480 rate is higher. Now I second thing is I 171 00:08:29,480 --> 00:08:32,280 recognize an opportunity where I can offer this product in 172 00:08:32,280 --> 00:08:35,720 bundles or I can add something else to the product. 173 00:08:35,720 --> 00:08:39,760 Maybe I can improve the feature. Maybe I just recognize that the 174 00:08:39,760 --> 00:08:43,440 SEO can be done much better. Yeah, yeah, I love that. 175 00:08:43,440 --> 00:08:46,280 And it's when we look at competitors, the thing that I, 176 00:08:47,080 --> 00:08:50,440 if I'm mildly frustrating, I will say, so any existing 177 00:08:50,440 --> 00:08:53,000 clients listening, like, please don't think I'm moaning here, 178 00:08:53,000 --> 00:08:56,680 but we make a lot of decisions and I'm on a war against making 179 00:08:56,680 --> 00:08:59,240 decisions this way. We do them based on what we 180 00:08:59,240 --> 00:09:02,160 think and we do them based on gut feel, not based on data. 181 00:09:02,640 --> 00:09:05,080 And that I think is one of the biggest crimes people commit. 182 00:09:05,080 --> 00:09:07,960 Come back to your murder scene. The biggest crimes people commit 183 00:09:07,960 --> 00:09:11,360 on their own brand is to say, we're going to launch a red one. 184 00:09:11,360 --> 00:09:13,560 This product so popular, this blue product, we're going to 185 00:09:13,560 --> 00:09:16,160 launch a red one, let's do it. And then it flops. 186 00:09:16,320 --> 00:09:18,280 And because you've not looked properly at the data, as you 187 00:09:18,280 --> 00:09:21,280 say, to understand what is the best color to be offering. 188 00:09:21,560 --> 00:09:23,640 Well, why don't you actually do a sample run or use data like 189 00:09:23,640 --> 00:09:25,880 you've got to say, well, actually on eBay at the moment 190 00:09:25,960 --> 00:09:30,520 and in the Shopify marketplaces, there are 10,000 blue ones being 191 00:09:30,520 --> 00:09:33,160 sold, 40,000 yellow ones and no red ones. 192 00:09:33,440 --> 00:09:34,840 And we're thinking of selling a red one. 193 00:09:35,040 --> 00:09:37,040 Well, like you're trying to sell one that nobody wants to buy at 194 00:09:37,040 --> 00:09:37,880 the moment. So why don't you? 195 00:09:38,200 --> 00:09:39,720 I guess it's two sides to this, isn't it? 196 00:09:39,720 --> 00:09:42,360 One is jump on the bandwagon and say popular product, let's offer 197 00:09:42,360 --> 00:09:45,480 the same thing, sell the same thing, offer our own variation 198 00:09:45,480 --> 00:09:47,720 on this. The other one that sprung to 199 00:09:47,720 --> 00:09:50,640 mind when you were explaining that that new seller that sold 200 00:09:50,640 --> 00:09:53,840 10,000 units, I was thinking that actually if you kept an eye 201 00:09:54,320 --> 00:09:59,600 on how much your competitors sold out on certain products and 202 00:09:59,600 --> 00:10:02,120 I know a way to do this off the back of Shopify and it'll be to 203 00:10:02,120 --> 00:10:39,320 use their shopping feeds. Now back to the show, because 204 00:10:39,320 --> 00:10:41,240 every Shopify store has a shopping fee that comes out to 205 00:10:41,240 --> 00:10:43,120 Google. So if you check those every 206 00:10:43,120 --> 00:10:46,160 morning and set up some sort of alert to go, my competitors 207 00:10:46,160 --> 00:10:49,320 product here is has gone out of stock since yesterday. 208 00:10:49,760 --> 00:10:52,400 You could use your data to go, it's gone out of stock and tons 209 00:10:52,400 --> 00:10:55,360 of them are selling on the marketplaces and eBay right now. 210 00:10:55,680 --> 00:10:58,640 Therefore, we've got some of those we need to e-mail our 211 00:10:58,640 --> 00:11:00,880 customers about them, put it on our homepage, push it in our 212 00:11:00,880 --> 00:11:03,080 marketing because we're not pushing it right now, but we 213 00:11:03,080 --> 00:11:04,720 know someone else is selling out of it. 214 00:11:05,120 --> 00:11:07,320 As much as as you say, the devil's in the detail of looking 215 00:11:07,360 --> 00:11:09,720 at these products are doing well and we're pushing all this stuff 216 00:11:09,720 --> 00:11:12,080 over here. I, I so often see it with brands 217 00:11:12,080 --> 00:11:14,360 as well where you've got like 10 kind of flagship products and 218 00:11:14,360 --> 00:11:16,640 two of them sell really well. The other rate you're trying to 219 00:11:16,640 --> 00:11:18,840 push because you accidentally ordered too many. 220 00:11:18,840 --> 00:11:21,680 And I think you again using the data to avoid things like that 221 00:11:21,680 --> 00:11:23,480 happening. Is is so important, isn't? 222 00:11:23,600 --> 00:11:26,960 It of course and this and what you just say like this is like 223 00:11:27,040 --> 00:11:30,280 the way you explain it. This is how every brand owner 224 00:11:30,720 --> 00:11:33,920 should play your because imagine people are going investing 225 00:11:34,400 --> 00:11:37,000 thousands of dollars on stock, building a website, building a 226 00:11:37,000 --> 00:11:41,880 brand, social channels, ads. You should use all set of 227 00:11:41,880 --> 00:11:44,240 different analytic tools and combine the data together. 228 00:11:44,400 --> 00:11:48,160 And we have few unique use cases of sellers are doing it and 229 00:11:48,160 --> 00:11:50,560 they're extremely well. They use, you know, like you 230 00:11:50,560 --> 00:11:55,720 say, they come from U world, Google shopping, Google Adwords 231 00:11:55,720 --> 00:11:59,160 and all these kind of things bringing traffic data, but then 232 00:11:59,160 --> 00:12:01,480 combining it with real demand and real sales. 233 00:12:01,960 --> 00:12:06,520 And then it works both for ads and for SEO. 234 00:12:06,800 --> 00:12:08,440 Why? Because suddenly it's not just 235 00:12:08,640 --> 00:12:11,680 this this search term have 50,000 surges every month. 236 00:12:11,920 --> 00:12:14,720 Is this search that maybe have just 5000 surges every month. 237 00:12:15,000 --> 00:12:17,680 But the conversion rate and the sales that this search term 238 00:12:17,680 --> 00:12:21,360 actually bring on Shopify and on eBay, which, by the way, eBay in 239 00:12:21,360 --> 00:12:24,360 this game terms of SEO much more powerful because it's a surge 240 00:12:24,360 --> 00:12:27,320 engine. Yep, it's it's amazing 241 00:12:27,320 --> 00:12:29,640 conversion rate. So now I actually should go and 242 00:12:29,640 --> 00:12:33,840 spend on this keyword much more money because the conversion 243 00:12:33,880 --> 00:12:35,320 rate on this team is much powerful. 244 00:12:35,960 --> 00:12:38,160 Yeah, Yeah. We actually do a lot with our 245 00:12:38,160 --> 00:12:39,720 STO team. We actually do quite a lot on 246 00:12:39,720 --> 00:12:42,840 Amazon and eBay to optimize their listings to get them found 247 00:12:42,840 --> 00:12:45,400 more. And certainly on the Amazon side 248 00:12:45,400 --> 00:12:46,880 as well. We started then doing paid 249 00:12:46,880 --> 00:12:49,760 listings and we get the most incredible ROI on them because 250 00:12:49,760 --> 00:12:52,520 we've optimized them using Google and Amazon data to do 251 00:12:52,520 --> 00:12:53,600 that. And the same with eBay. 252 00:12:54,360 --> 00:12:56,840 I think there's a huge opportunity there, but I guess 253 00:12:56,840 --> 00:12:59,400 to change gears slightly as well and go up another gear. 254 00:12:59,400 --> 00:13:02,240 So we got all this data. Obviously, we're living in the 255 00:13:02,240 --> 00:13:05,640 AI age now. Like how does AI or how can AI 256 00:13:05,640 --> 00:13:08,400 play a part in analyzing? You know, if you've got half a 257 00:13:08,400 --> 00:13:11,360 million different products in your site, especially as a drop 258 00:13:11,360 --> 00:13:13,240 shipper, because you can just keep adding stuff because you 259 00:13:13,240 --> 00:13:15,000 don't have to stock it as a drop shipper. 260 00:13:15,000 --> 00:13:17,640 As an example, how can you use AI to then filter it down and 261 00:13:17,800 --> 00:13:20,480 come back to you and say these are the things you should be 262 00:13:20,480 --> 00:13:23,680 selling based on what I know about your business rather than 263 00:13:23,680 --> 00:13:25,560 you having to look through the data yourself? 264 00:13:25,560 --> 00:13:27,840 Or, or is there a different way you guys are using AI at the 265 00:13:27,840 --> 00:13:29,960 moment? So we have three AI tools in the 266 00:13:29,960 --> 00:13:32,760 platform. It's called the Autopilot tuber 267 00:13:32,760 --> 00:13:37,760 scanner and the bulk scanner. It's basically 1 is just semi 268 00:13:37,760 --> 00:13:39,680 automated and then the other two are automated. 269 00:13:40,400 --> 00:13:45,560 They are specifically for drop shippers and what it does is 270 00:13:45,560 --> 00:13:51,720 just taking products from eBay and from other marketplaces and 271 00:13:51,720 --> 00:13:54,080 able to automatically match them 100%. 272 00:13:54,080 --> 00:13:56,920 So for a drop shipper for instance, you don't need to do 273 00:13:56,920 --> 00:13:58,360 anything. You just go there, put in the 274 00:13:58,360 --> 00:14:00,320 filters. I want products with two sales 275 00:14:00,520 --> 00:14:02,680 in the last seven days selling for this price. 276 00:14:02,680 --> 00:14:05,600 From this category, you click on the button and you just get list 277 00:14:05,600 --> 00:14:09,080 of products with the sales history, with sales record, with 278 00:14:09,080 --> 00:14:11,720 the competition records, all based on your filters. 279 00:14:12,240 --> 00:14:14,480 So this is how those tools basically work. 280 00:14:15,840 --> 00:14:18,760 There are of course AI in all other areas of the business 281 00:14:18,760 --> 00:14:21,080 which is not product research, which is also very powerful, but 282 00:14:21,080 --> 00:14:22,760 this is another topic if you want to cover. 283 00:14:23,560 --> 00:14:25,520 Yeah, yeah, absolutely. And I'm just going to fill in a 284 00:14:25,520 --> 00:14:26,880 blank quickly as well. I meant to. 285 00:14:26,960 --> 00:14:29,160 I've got it in my notes written in front of me to say this 286 00:14:29,160 --> 00:14:32,400 earlier, but we're talking a bit about drop shipping today, guys. 287 00:14:32,400 --> 00:14:36,000 And so if even if you're not a drop shipper, still super useful 288 00:14:36,000 --> 00:14:39,240 to use data like this to make decisions and sell products and 289 00:14:39,240 --> 00:14:41,400 push products that people want to buy when they want to buy 290 00:14:41,400 --> 00:14:42,840 them. That's all great. 291 00:14:43,280 --> 00:14:45,240 We've had quite a few people on talking about drop shipping, 292 00:14:45,240 --> 00:14:48,240 both brands and people, people, you know, like yourself who 293 00:14:48,720 --> 00:14:50,760 work, work kind of supplier side, tech side. 294 00:14:51,120 --> 00:14:54,280 And actually if you want to launch a new product, but you 295 00:14:54,280 --> 00:14:56,600 don't want to stock it and do a massive order of them, you just 296 00:14:56,600 --> 00:14:59,640 want to sell a new product to say we sell sunglasses with hats 297 00:14:59,640 --> 00:15:02,600 sell well on our website. Drop shipping is a fantastic 298 00:15:02,600 --> 00:15:06,000 option to widen your skew base. It might even be that you say, 299 00:15:06,320 --> 00:15:08,080 you know what, our sunglasses are amazing. 300 00:15:08,080 --> 00:15:10,280 So we're going to drop ship other sunglasses that aren't 301 00:15:10,280 --> 00:15:13,280 quite as good because of that marketing parallel we want to 302 00:15:13,280 --> 00:15:16,480 put on the site saying like our, our official kind of premium or 303 00:15:16,480 --> 00:15:18,800 platinum range are amazing and they're much better when you put 304 00:15:18,800 --> 00:15:20,880 them compared to one of our drop shipped products. 305 00:15:20,880 --> 00:15:22,200 They're still there if you want to buy them. 306 00:15:22,640 --> 00:15:24,520 But just to make the point that actually, even if you're not 307 00:15:24,520 --> 00:15:27,160 drop shipping, don't tune out like this is all still relevant 308 00:15:27,160 --> 00:15:29,080 to you. I think but and but definitely 309 00:15:29,160 --> 00:15:31,200 not hard. Like tell us more about this 310 00:15:31,200 --> 00:15:33,720 because I think that some of the AI engines and the way brands 311 00:15:33,720 --> 00:15:35,840 are using them, I think it's just so important moving forward 312 00:15:35,840 --> 00:15:37,840 at the moment. Yes, of course. 313 00:15:37,840 --> 00:15:40,560 Look, I can tell you even, you know, just about the e-commerce, 314 00:15:40,560 --> 00:15:42,720 even in my business, like in the software business. 315 00:15:42,720 --> 00:15:48,200 And then we use AI everywhere. I encourage my I encourage my 316 00:15:48,200 --> 00:15:52,000 team to transition as much as possible to AI, to become master 317 00:15:52,000 --> 00:15:54,160 of AI tools. It's just the beginning, the 318 00:15:54,160 --> 00:15:56,440 early days. I believe that in a year from 319 00:15:56,440 --> 00:15:58,600 now, things are going to look even more advanced. 320 00:15:59,120 --> 00:16:02,800 Everything moved to AI. But at the same time, we don't 321 00:16:02,800 --> 00:16:04,320 need to get too excited about it. 322 00:16:04,920 --> 00:16:07,400 We need to be, you know, like really hands on. 323 00:16:07,880 --> 00:16:12,400 Also when we use AI and slowly slowly with the future, I'm sure 324 00:16:12,400 --> 00:16:16,400 things will be more more like specific and will be easier to 325 00:16:16,400 --> 00:16:18,440 use. Yeah, yeah, absolutely. 326 00:16:18,640 --> 00:16:21,120 The other thing with AI, I've been testing this the last few 327 00:16:21,120 --> 00:16:23,320 days is I've got a Chrome. I won't say what it's called 328 00:16:23,320 --> 00:16:25,520 because I'm not very happy with it, but it is brand new and the 329 00:16:25,520 --> 00:16:28,600 guy Will who's made it is emailing me like crazy because 330 00:16:28,600 --> 00:16:30,160 he wants my feedback. And we've, we've made the tool 331 00:16:30,160 --> 00:16:33,400 Better Together. But I'm using an AI engine 332 00:16:33,400 --> 00:16:36,720 that's a Chrome plugin that can click around my screen and do 333 00:16:36,720 --> 00:16:39,600 stuff even when I'm on another Chrome tab, which is just, I 334 00:16:39,600 --> 00:16:41,320 mean, it's a complete game changer. 335 00:16:41,640 --> 00:16:43,800 So what it is, I leave it running using, I won't say 336 00:16:43,800 --> 00:16:46,960 exactly what I'm using it for, but it looks at like 3 or 4 337 00:16:46,960 --> 00:16:49,680 different sites and pulls together information, puts it 338 00:16:49,680 --> 00:16:52,440 all into a spreadsheet for me. And then it also is now using 339 00:16:52,440 --> 00:16:54,920 color coding and scoring to say this is the one. 340 00:16:54,920 --> 00:16:56,120 These are the ones you should start with. 341 00:16:56,120 --> 00:16:57,480 If you've only got one hour, just do this bit. 342 00:16:57,480 --> 00:16:58,960 If you've got five hours, do all of them. 343 00:16:59,240 --> 00:17:01,160 But it's pulling together information from multiple places 344 00:17:01,280 --> 00:17:04,280 told me that I can do that. But it, but it has taken me 3 or 345 00:17:04,280 --> 00:17:05,960 4 days. As you say, it's it's early 346 00:17:05,960 --> 00:17:07,760 stage. It's taken me 3 or 4 days of 347 00:17:07,760 --> 00:17:11,520 just on a second laptop like writing notes going, hey, go and 348 00:17:11,520 --> 00:17:13,599 try this, change this, don't do this, do do this. 349 00:17:13,880 --> 00:17:16,520 And now my AI agent is starting to learn what I want. 350 00:17:16,720 --> 00:17:18,240 And I imagine it's the same with some of your tools that 351 00:17:18,240 --> 00:17:20,119 merchants are using. It's like when they first click 352 00:17:20,119 --> 00:17:21,359 go on it. It's probably not going to give 353 00:17:21,359 --> 00:17:23,560 them exactly what they want, but you train it to start to go. 354 00:17:23,880 --> 00:17:25,240 This works for me and this doesn't. 355 00:17:25,480 --> 00:17:27,280 Yeah, yeah, yeah, yeah, exactly like. 356 00:18:08,520 --> 00:18:11,040 What are some of the ways that drop shippers could understand 357 00:18:11,040 --> 00:18:13,440 more about their audience then? So we spoke a lot about the 358 00:18:13,440 --> 00:18:16,000 products, but how can they understand their audience a bit 359 00:18:16,000 --> 00:18:18,040 more and some of their customers and the way their customers shop 360 00:18:18,040 --> 00:18:23,320 using your tool? So on the Shopify part, you can 361 00:18:23,320 --> 00:18:30,320 learn a lot about the like the apps that the shop is using, the 362 00:18:30,360 --> 00:18:34,040 ads that the stores are running and all those kind of things. 363 00:18:34,040 --> 00:18:36,360 So I would say to learn about the audience is mainly through 364 00:18:36,360 --> 00:18:41,960 the ads on the eBay part, again, you don't have audience data 365 00:18:41,960 --> 00:18:44,320 much on eBay. It's a search engine. 366 00:18:44,320 --> 00:18:46,880 So you have like search data, you have keywords data. 367 00:18:47,600 --> 00:18:50,640 So you do it from the reverse engineering. 368 00:18:50,640 --> 00:18:55,000 You basically it's in the end, it's like you're not selling a 369 00:18:55,000 --> 00:18:57,000 product on eBay, you're selling keywords. 370 00:18:57,160 --> 00:18:58,720 This is what you do. You're selling keywords. 371 00:18:59,280 --> 00:19:01,560 So all what you need to do is to make sure you sell, you have the 372 00:19:01,960 --> 00:19:05,120 you make the match. I always say have the right 373 00:19:05,120 --> 00:19:08,920 product with the right keyword. Sometimes you can miss in one 374 00:19:08,920 --> 00:19:10,520 inch and it's not going to sell out. 375 00:19:11,240 --> 00:19:15,240 Other times it's just perfectly described with the perfect 376 00:19:15,240 --> 00:19:18,000 product people are looking for and boom, you have a winner. 377 00:19:18,120 --> 00:19:24,800 You know, so we provide more the marketplace data, less the 378 00:19:24,800 --> 00:19:27,600 audience data. OK, That makes a lot of sense. 379 00:19:28,000 --> 00:19:30,320 As you say, even with the search data on eBay or looking at the 380 00:19:30,320 --> 00:19:32,760 apps and ads that stores are using on Shopify, you can 381 00:19:32,760 --> 00:19:35,360 understand like if all of your competitors are using an app 382 00:19:35,360 --> 00:19:38,040 that is a loyalty app and you're not. 383 00:19:38,440 --> 00:19:40,480 That's a really important piece of information that you can get 384 00:19:40,480 --> 00:19:43,000 quickly using your tool as opposed to crawling through the 385 00:19:43,000 --> 00:19:45,160 code or using something like built with that only gives you 386 00:19:45,160 --> 00:19:47,720 so much data. So I think it's really, really 387 00:19:47,720 --> 00:19:50,000 important to do that. And what are some of the, when 388 00:19:50,000 --> 00:19:52,680 you're looking at any kind of data, whether it's product or 389 00:19:52,680 --> 00:19:55,800 audience data, what are some of the metrics people should really 390 00:19:55,800 --> 00:19:58,000 be looking at? Because we've spoken about sales 391 00:19:58,000 --> 00:20:00,880 and keyword searches, are there any other metrics people should 392 00:20:00,880 --> 00:20:03,360 really focus on when making decisions about some of the 393 00:20:03,360 --> 00:20:05,920 stuff? Yeah, it's the profit, profit 394 00:20:05,920 --> 00:20:10,080 margin. I think in our world right now 395 00:20:10,520 --> 00:20:15,840 where we need to run ads, we need to do affiliate marketing, 396 00:20:15,840 --> 00:20:19,440 there is so many things to do. The bigger, the higher is the 397 00:20:19,440 --> 00:20:22,760 profit margin, the more chances we have to succeed. 398 00:20:22,920 --> 00:20:25,200 This is how it is. And then if you buy your own 399 00:20:25,200 --> 00:20:28,360 inventory, it's even more important because you all know 400 00:20:28,360 --> 00:20:31,240 probably when you want to scale an inventory business, when you 401 00:20:31,240 --> 00:20:34,400 have your own brand, you cannot scale with your own cash. 402 00:20:34,400 --> 00:20:36,040 You need to take money from the bank. 403 00:20:36,920 --> 00:20:38,720 Exactly. And you need to buy the stock 404 00:20:38,720 --> 00:20:41,120 because the money, your cash flow is sitting in stock 405 00:20:41,120 --> 00:20:43,080 basically. So if you don't have, if your 406 00:20:43,080 --> 00:20:45,760 profit margins are not high enough, you will find yourself 407 00:20:45,760 --> 00:20:50,600 stuck either need to take loan from the bank or just cannot 408 00:20:50,600 --> 00:20:52,000 scale. And even if you take loan from 409 00:20:52,000 --> 00:20:54,880 the bank, and I have good friends with large Amazon 410 00:20:54,880 --> 00:20:57,600 businesses, stuff like 20 million a year and stuff like 411 00:20:57,600 --> 00:21:00,720 this that had an amazing business for years. 412 00:21:01,400 --> 00:21:05,640 And because the profit margins are so low, something small 413 00:21:05,640 --> 00:21:09,080 happened in your business and boom, everything gets stuck. 414 00:21:09,120 --> 00:21:13,800 Suddenly you cannot, you cannot restock, you cannot fulfill and 415 00:21:13,800 --> 00:21:15,480 you know, suddenly you're losing all your volume. 416 00:21:15,480 --> 00:21:18,640 So I would say profit margin is the most important thing. 417 00:21:18,640 --> 00:21:23,600 And then of course, after this is I would not say is one thing 418 00:21:23,600 --> 00:21:28,280 is the combination of competition, demand and then you 419 00:21:28,840 --> 00:21:31,560 unique selling point. Yeah, yeah, absolutely. 420 00:21:31,800 --> 00:21:33,920 Is these three things together plus the profitability? 421 00:21:34,960 --> 00:21:36,120 Yeah, Yeah. I love that you've said that 422 00:21:36,120 --> 00:21:38,360 because there are so many brands as well that try and lower their 423 00:21:38,360 --> 00:21:40,320 prices to get more people to buy the product. 424 00:21:40,320 --> 00:21:42,240 But then you're squeezing that profit margin. 425 00:21:42,560 --> 00:21:45,200 I just, while you were talking about profit margins, I suddenly 426 00:21:45,200 --> 00:21:47,920 thought back to that example I gave of using your tool to find 427 00:21:47,920 --> 00:21:50,560 products that have sold out. And you say, right, we've got a 428 00:21:50,560 --> 00:21:51,920 very similar product we could push. 429 00:21:52,280 --> 00:21:54,880 What you could also do is because it's sold out, you could 430 00:21:54,880 --> 00:21:57,600 use your tool to keep an eye on when they start selling that 431 00:21:57,600 --> 00:21:59,160 product again when it's back in stock. 432 00:21:59,400 --> 00:22:02,240 But until it's back in stock, you could offer a higher price 433 00:22:02,240 --> 00:22:04,920 for your like for like product to give you more profit margin 434 00:22:04,920 --> 00:22:06,880 because you're the only one selling it or you're the only 435 00:22:06,880 --> 00:22:10,280 one pushing it right now because you've highlighted in the data 436 00:22:10,280 --> 00:22:12,200 that that is a really successful product. 437 00:22:12,200 --> 00:22:14,760 So there's probably some really good quick wins like that using 438 00:22:14,760 --> 00:22:17,080 using the data aren't there? So much quick wins. 439 00:22:17,120 --> 00:22:19,320 I can give you an example for insane quick win like. 440 00:22:19,440 --> 00:22:21,840 Just to say and. It's from eBay. 441 00:22:21,920 --> 00:22:26,360 It's one of my craziest products and I came across, I came across 442 00:22:26,360 --> 00:22:30,800 a seller that had a very bad rating rate like 80% or 443 00:22:30,800 --> 00:22:32,040 something. It's in eBay. 444 00:22:32,040 --> 00:22:35,120 It was low back like 85% or something in beta. 445 00:22:35,440 --> 00:22:37,760 It's disaster. I don't think if today you can 446 00:22:37,760 --> 00:22:40,880 actually sell with such a low feedback rate. 447 00:22:41,440 --> 00:22:46,400 Anyway, I see that these guys selling products like crazy and 448 00:22:46,400 --> 00:22:49,160 I'm like how how this is possible, You know, like I start 449 00:22:49,160 --> 00:22:52,760 digging into the product and I realized he had a lot of 450 00:22:53,040 --> 00:22:56,440 smartphones, all those Chinese smartphones, you know, unbranded 451 00:22:56,440 --> 00:22:58,520 smartphone. I'm looking into the title and 452 00:22:58,520 --> 00:23:02,320 what I see all of them have the title World's smallest 453 00:23:02,320 --> 00:23:04,040 smartphone. OK. 454 00:23:04,800 --> 00:23:09,200 The guy somehow found this mini niche, world's smallest 455 00:23:09,200 --> 00:23:14,200 smartphone, went to Amazon, search for small screen iPhone, 456 00:23:14,200 --> 00:23:17,320 just brought four or five mini iPhone with like very small 457 00:23:17,320 --> 00:23:22,280 screens and then just list them with this title World's smallest 458 00:23:22,480 --> 00:23:26,400 smartphone. So he was selling like crazy. 459 00:23:26,400 --> 00:23:29,680 And it's it's basically based exactly on what you say, just 460 00:23:29,680 --> 00:23:33,640 not on real supply, but on a specific term that has zero 461 00:23:33,640 --> 00:23:35,160 competition. Yeah. 462 00:23:35,240 --> 00:23:36,880 Yeah. So suddenly he was the only one 463 00:23:36,880 --> 00:23:38,880 that's selling there. I think that's amazing. 464 00:23:38,880 --> 00:23:42,000 I think it's so smart. We've done exercises in SEO as 465 00:23:42,000 --> 00:23:45,400 well and kind of similar to finding that niche key Webber 466 00:23:45,400 --> 00:23:48,040 Zero competition. We've done it with a few brands 467 00:23:48,040 --> 00:23:51,120 where we've like SEO, optimized their tagline. 468 00:23:51,280 --> 00:23:54,280 So not like a product or a click, optimize their tagline 469 00:23:54,640 --> 00:23:57,200 and then they've gone and run. And so once we're #1 and we're 470 00:23:57,200 --> 00:23:59,760 cemented there and no one's ever mentioned it, then we run a big 471 00:23:59,760 --> 00:24:02,160 PR campaign, loads of backlinking, loads e-mail. 472 00:24:02,360 --> 00:24:04,800 So then we tell people to go and search for this thing. 473 00:24:04,960 --> 00:24:07,240 And we also do it with product launches sometimes as we will 474 00:24:07,240 --> 00:24:10,040 create some content on the site and talking about a new product 475 00:24:10,040 --> 00:24:12,640 that's coming that no one's already targeted that as a term 476 00:24:12,840 --> 00:24:15,920 search volume zero. And then we create the demand. 477 00:24:15,920 --> 00:24:19,720 But we're already number one, one of our secret sauce 478 00:24:20,400 --> 00:24:21,960 projects. By the way, guys, if anyone 479 00:24:21,960 --> 00:24:24,920 listening probably haven't said this before, but if if you get 480 00:24:24,920 --> 00:24:27,240 to like Black Friday or Mother's Day or one of the events 481 00:24:27,240 --> 00:24:30,160 throughout the year and you're not number one on Google SEO, 482 00:24:30,160 --> 00:24:32,240 you don't bother doing SEO because you kind of create the 483 00:24:32,240 --> 00:24:33,680 content, put it up and then it's gone. 484 00:24:33,680 --> 00:24:36,400 So there's no point keep, there's no point even trying. 485 00:24:36,880 --> 00:24:39,400 And we've been number one for a whole range of Black Friday and 486 00:24:39,400 --> 00:24:42,040 Christmas and other keywords like Valentine's Day and stuff 487 00:24:42,040 --> 00:24:45,000 for some of our clients for nearly ten years because we 488 00:24:45,000 --> 00:24:46,760 create Evergreen content. So we've already got the 489 00:24:46,760 --> 00:24:49,200 ranking, which changed the content when the time comes 490 00:24:49,200 --> 00:24:51,640 round. It sounds really easy when I say 491 00:24:51,640 --> 00:24:53,760 that if you try and do it yourself, you probably won't get 492 00:24:53,760 --> 00:24:55,800 the ranking. There's a lot more to it, but 493 00:24:55,800 --> 00:24:58,640 there's a whole strategy behind angling all of our SEO activity 494 00:24:58,640 --> 00:25:02,120 to that one coming soon page or something for these things. 495 00:25:02,400 --> 00:25:04,360 But again, it's similar to what you were saying about actually 496 00:25:04,360 --> 00:25:05,880 there's zero competition in this thing. 497 00:25:06,600 --> 00:25:08,800 In your case, the search volume was already there, just no one 498 00:25:08,800 --> 00:25:11,760 was targeting it. So I, I, I guess with your, you 499 00:25:11,760 --> 00:25:14,280 know, with ZIC analytics, you, you can filter stuff to say, 500 00:25:14,520 --> 00:25:17,480 let's target something where there's, there's a few sales 501 00:25:17,480 --> 00:25:19,600 going through, but actually the competition's super low, but the 502 00:25:19,600 --> 00:25:22,160 search volume's really high. Find some of those keywords and 503 00:25:22,160 --> 00:25:24,200 go right, let's get a product. You know, as you say, these guys 504 00:25:24,200 --> 00:25:27,080 with the small iPhone get a product and put it in, put it in 505 00:25:27,080 --> 00:25:29,280 a listing there, knowing that's the keyword we're going to 506 00:25:29,280 --> 00:25:31,000 target. Yeah, exactly. 507 00:25:31,200 --> 00:25:34,040 And sometimes you just find those opportunity by digging, 508 00:25:34,040 --> 00:25:37,760 you know, by doing competitor analysis, product research, you 509 00:25:37,760 --> 00:25:39,840 know, coming across different products, coming across 510 00:25:39,840 --> 00:25:42,880 different sellers. Of course with Shopify is a 511 00:25:42,880 --> 00:25:44,960 little bit different. Most of the sellers rely on 512 00:25:44,960 --> 00:25:49,200 driving their own traffic. So some of them also of course 513 00:25:49,200 --> 00:25:51,800 promote on Google Edwards and on search engine. 514 00:25:51,840 --> 00:25:53,520 That's a lot of them running Facebook ads. 515 00:25:53,880 --> 00:25:58,520 Tick tock ads, interest ads. I was surprised to see a lot of 516 00:25:58,520 --> 00:25:59,960 stores running Pinterest ads. Very. 517 00:25:59,960 --> 00:26:00,560 Successful. Yeah. 518 00:26:00,560 --> 00:26:01,960 Yeah, they can be really good. Yeah. 519 00:26:03,320 --> 00:26:05,920 Nice, nice. And let's stay on the topic of 520 00:26:06,040 --> 00:26:08,200 AI then. So what are some of the 521 00:26:08,480 --> 00:26:10,480 actionable ways people can start using? 522 00:26:10,480 --> 00:26:12,200 I know we've given a few examples of this already. 523 00:26:12,680 --> 00:26:14,920 If someone's running a Shopify store right now, what are the 524 00:26:14,920 --> 00:26:18,680 top 2, maybe 3 things you would say that they should be using AI 525 00:26:18,680 --> 00:26:20,800 specifically around data and analytics for? 526 00:26:21,920 --> 00:26:24,560 You wouldn't run a store yourself unless you had that 527 00:26:24,560 --> 00:26:26,400 data and you were using AI to do this. 528 00:26:26,720 --> 00:26:29,120 Wow, I would just like use the main. 529 00:26:29,120 --> 00:26:33,960 I would just like take and turn share GPT to be my my agent to 530 00:26:33,960 --> 00:26:35,560 be honest. Like to do everything. 531 00:26:35,800 --> 00:26:39,520 Of course I will still use Zeke analytics, Google Analytics, the 532 00:26:39,520 --> 00:26:41,760 Shopify analytics. I will collect information from 533 00:26:41,760 --> 00:26:44,920 everywhere on the Facebook analytics, but I will just let, 534 00:26:45,400 --> 00:26:48,080 I will just create different project in church GPT for all 535 00:26:48,080 --> 00:26:52,360 the different things and just going to be my analyst, 536 00:26:52,800 --> 00:26:58,200 copywriter, create images, everything, customer service, 537 00:26:58,240 --> 00:27:00,480 everything. It is today one person can do 538 00:27:00,480 --> 00:27:03,360 what 20 people could do just a year ago. 539 00:27:04,120 --> 00:27:06,120 Yeah, absolutely. And just on the image images 540 00:27:06,120 --> 00:27:09,400 within ChatGPT, we've used it on a few clients where we've got a 541 00:27:09,400 --> 00:27:12,000 white background image or a transparent background image of 542 00:27:12,000 --> 00:27:14,560 a product. You give that to ChatGPT and 543 00:27:14,560 --> 00:27:17,320 just say, right, put it on a beach, put it in a park, put it 544 00:27:17,320 --> 00:27:19,720 on someone's desk and put it on someone's head. 545 00:27:19,920 --> 00:27:23,480 It's incredible the amount of places ChatGPT can do that. 546 00:27:23,800 --> 00:27:26,760 And as you say, the projects, I feel like the projects are the 547 00:27:26,760 --> 00:27:29,280 things people miss the most. They don't set up different 548 00:27:29,280 --> 00:27:32,080 projects with different agents for different things, which 549 00:27:32,240 --> 00:27:34,400 you're just missing a trick because you want to, you want to 550 00:27:34,400 --> 00:27:36,680 have the same conversation with the same agent all the time, all 551 00:27:36,680 --> 00:27:37,960 the time. Because they learn, don't they? 552 00:27:37,960 --> 00:27:39,880 They start understanding what you like, what you don't like, 553 00:27:39,880 --> 00:27:41,560 and you've got to feed that information back to them. 554 00:27:41,560 --> 00:27:43,800 Yeah. Yeah, I also one of the things I 555 00:27:43,800 --> 00:27:49,880 found very useful with JGPT is I stopped telling JGPT what to 556 00:27:49,880 --> 00:27:54,360 hold to be, but I always ask what before you start, what 557 00:27:54,360 --> 00:27:58,040 skills and roles you're going to use to execute this task on the 558 00:27:58,040 --> 00:28:02,400 best way. And then share GPT does the does 559 00:28:02,400 --> 00:28:05,200 the research what he should use, suggests me everything. 560 00:28:05,360 --> 00:28:09,280 If I see something is wrong, I remove it and I move from there. 561 00:28:09,360 --> 00:28:11,440 And the results improved dramatically. 562 00:28:11,440 --> 00:28:14,120 And I think every person I'm telling now to every person that 563 00:28:14,120 --> 00:28:18,920 listening that they should feel responsible to learn how to use 564 00:28:19,080 --> 00:28:22,080 share GPT and not just share GPT other tools, OK? 565 00:28:22,920 --> 00:28:26,920 Because if, if anyone that is listening now include both of 566 00:28:26,920 --> 00:28:28,760 us. If we're not going to be able to 567 00:28:28,800 --> 00:28:32,800 expert this tool in a year from now, we're going to be behind 568 00:28:32,920 --> 00:28:36,280 many other people that know how to use all those tools to save 569 00:28:36,320 --> 00:28:38,960 tons of times and be 10 times more productive. 570 00:28:39,680 --> 00:28:40,920 Yeah, yeah. And I think it's the difference 571 00:28:40,920 --> 00:28:43,360 between waking up 1 morning and going, my competitors website 572 00:28:43,360 --> 00:28:45,360 looks amazing and all that photography looks incredible. 573 00:28:46,000 --> 00:28:47,760 And they seem to change it every week. 574 00:28:47,760 --> 00:28:50,360 You know, it's like if it starts raining, they put more raining 575 00:28:50,360 --> 00:28:52,640 pictures on their products. And I mean, we've got the 576 00:28:52,640 --> 00:28:55,520 ability to have that sort of real time update now. 577 00:28:55,520 --> 00:28:57,080 So I, I feel like there's no excuse. 578 00:28:57,400 --> 00:29:00,560 And we're, we're using sheet GBT, we're using that Chrome AI 579 00:29:00,560 --> 00:29:03,200 plug in that I'm using, we're using ChatGPT. 580 00:29:03,560 --> 00:29:05,800 And the thing we're not using it for as well just to flag as an 581 00:29:05,840 --> 00:29:09,000 SEO guy, not using it to write content yet It comes up with 582 00:29:09,000 --> 00:29:12,080 ideas, it writes some content, but the amount of weird things 583 00:29:12,080 --> 00:29:14,840 it does and one of my team flags something earlier today that I 584 00:29:14,840 --> 00:29:18,200 had never heard of, but I googled it and it is a thing AI 585 00:29:18,200 --> 00:29:22,160 tools when they put a dash somewhere, they put a longer 586 00:29:22,160 --> 00:29:26,280 dash than the dash on the UK or US keyboard on a laptop. 587 00:29:26,600 --> 00:29:29,280 So if you see a long dash somewhere, someone's copied and 588 00:29:29,280 --> 00:29:32,120 pasted that off off AI. And what we've, what we've done 589 00:29:32,120 --> 00:29:34,760 as well is we've, we've started searching on both our clients 590 00:29:34,760 --> 00:29:37,240 and other clients websites earlier to literally just today 591 00:29:37,400 --> 00:29:40,200 and same day we're recording this and we found loads of them 592 00:29:40,200 --> 00:29:45,000 on people's blog posts and all sorts, which you can take, take 593 00:29:45,000 --> 00:29:47,240 or leave this guys, This is a slightly controversial comment, 594 00:29:47,240 --> 00:29:49,960 but one, one person I did talk to earlier, I mentioned this to 595 00:29:49,960 --> 00:29:52,160 you. He said, any site I find the 596 00:29:52,160 --> 00:29:54,640 long dash on, I'm going to report their content to Google 597 00:29:54,640 --> 00:29:57,960 as AI content to say it's not unique, it's not been written by 598 00:29:57,960 --> 00:30:01,000 a human, it's not not authentic. I'm going to go and flag them 599 00:30:01,000 --> 00:30:02,360 all. I'll leave that with you guys. 600 00:30:02,720 --> 00:30:04,360 You can decide if you want to do that or not. 601 00:30:04,600 --> 00:30:07,920 But I did think it's smart. You know, there's been changes 602 00:30:07,920 --> 00:30:10,960 to cookie banners and stuff recently where I am. 603 00:30:11,000 --> 00:30:12,840 Again, I won't go into the details because I'm not a legal 604 00:30:12,920 --> 00:30:16,320 representative, but if you believe you are following all of 605 00:30:16,320 --> 00:30:18,680 the rules and something and other people aren't, there is an 606 00:30:18,680 --> 00:30:20,840 opportunity to report them. And if they get taken down, 607 00:30:20,840 --> 00:30:23,000 you're the only one left. So we talk about those people 608 00:30:23,000 --> 00:30:24,680 that have sold out and you're the only one with the product. 609 00:30:25,040 --> 00:30:27,600 Same basis, but business wide. If people get in trouble with 610 00:30:27,640 --> 00:30:29,760 with the regulators, I don't want to create like a really 611 00:30:29,760 --> 00:30:32,120 hostile environment for everybody and you know, kind of 612 00:30:32,120 --> 00:30:33,400 go back to the Wild West Cowboys. 613 00:30:33,400 --> 00:30:36,840 But I do think it's important. And but I've I've got one final 614 00:30:36,840 --> 00:30:39,440 question for you today. And I know it's a big question 615 00:30:39,440 --> 00:30:41,160 and we could probably do a whole nother episode on this. 616 00:30:41,160 --> 00:30:44,280 But if, if you were, if someone's sitting there right 617 00:30:44,280 --> 00:30:46,240 now going, I don't have a store, but I'm going to start drop 618 00:30:46,240 --> 00:30:49,880 shipping, going to run Shopify on eBay or I've got a store and 619 00:30:49,880 --> 00:30:50,840 I'm doing a bit of drop shipping. 620 00:30:50,840 --> 00:30:52,640 I'm not doing any, but I'm going to do more. 621 00:30:52,640 --> 00:30:55,000 I'm going to fresh start drop shipping and look at it fresh. 622 00:30:55,320 --> 00:30:59,480 How would you advise those guys start drop shipping today to do 623 00:30:59,480 --> 00:31:01,680 it productively? You know what's your kind of 123 624 00:31:01,920 --> 00:31:03,320 to make it work as best as possible. 625 00:31:04,120 --> 00:31:08,600 I would say start with taking like 20 hours, like literally 20 626 00:31:08,600 --> 00:31:13,120 hours or couple of days of the week and and do a proper 627 00:31:13,120 --> 00:31:15,000 research. Put everything aside. 628 00:31:15,000 --> 00:31:21,280 Come without any you know opinion or or expectation or 629 00:31:21,640 --> 00:31:25,120 ideas in your mind. Come completely clean and just 630 00:31:25,120 --> 00:31:28,360 start doing research and crossing data from different 631 00:31:28,360 --> 00:31:33,920 platform crossing. Take let's say new product 632 00:31:33,920 --> 00:31:37,800 research on ZIC, compare it with Google searches, compare it with 633 00:31:37,800 --> 00:31:43,120 different sources of traffic, surge on Facebook, surge on 634 00:31:43,120 --> 00:31:49,880 TikTok and come up with list of minimum 5 products after these 635 00:31:49,880 --> 00:31:55,040 20 hours of research with a checklist of for each product. 636 00:31:56,240 --> 00:32:00,000 And then after you do the proper research, decide which product 637 00:32:00,000 --> 00:32:03,960 you want to go on full in. OK, full in and then put 638 00:32:03,960 --> 00:32:07,320 yourself minimum six months, I would say even 12 months, but 639 00:32:07,320 --> 00:32:11,560 minimum six months and do everything you can for this time 640 00:32:11,720 --> 00:32:14,880 to make this product successful. Now of course, if you have more 641 00:32:14,880 --> 00:32:21,360 time and if you are like more more advanced, you can also test 642 00:32:21,360 --> 00:32:24,360 20 products, 100 products. From my experience, sometimes 643 00:32:24,360 --> 00:32:26,520 you need to test 10 products until you find your winner. 644 00:32:26,520 --> 00:32:28,560 But you need to do the proper research. 645 00:32:28,560 --> 00:32:31,720 Don't start from gut feeling like you said in the beginning 646 00:32:31,720 --> 00:32:33,400 don't say I think red going to sell well. 647 00:32:33,400 --> 00:32:35,960 So bring the red. This will save you so much 648 00:32:35,960 --> 00:32:38,960 frustration, so much money and so much pain if you do a proper 649 00:32:38,960 --> 00:32:40,520 research. So start with the research, 650 00:32:40,800 --> 00:32:44,120 create a list of minimum 5 products and then focus on those 651 00:32:44,120 --> 00:32:45,680 five products for the first six months. 652 00:32:46,000 --> 00:32:49,560 And of course add more products on the go until you find your 653 00:32:49,560 --> 00:32:51,960 winner. And then the next step, build a 654 00:32:51,960 --> 00:32:53,880 brand. Of course drop shipping is cool 655 00:32:53,880 --> 00:32:57,160 and everything, but also the good drop shippers, they start 656 00:32:57,160 --> 00:33:00,600 drop shipping, they turn into brand branded drop shipping and 657 00:33:00,600 --> 00:33:03,840 eventually making a brand. So that's what I can say. 658 00:33:04,680 --> 00:33:06,320 Amazing. I think it's really good advice. 659 00:33:06,320 --> 00:33:09,720 And I think investing, I love the fact you've given like how 660 00:33:09,720 --> 00:33:12,080 much time people should invest, how many products they want to 661 00:33:12,080 --> 00:33:14,440 start with. I completely agree. 662 00:33:14,440 --> 00:33:16,400 And I think whether it's, as I say, whether you're already a 663 00:33:16,400 --> 00:33:18,560 merchant making your own products and it's like, well, 664 00:33:18,560 --> 00:33:20,360 let's start drop shipping a few bits and pieces. 665 00:33:20,640 --> 00:33:23,200 You know, you might be a coffee roaster, but you could drop ship 666 00:33:23,200 --> 00:33:25,880 loads of like, you know, thermal coffee cups and T-shirts and 667 00:33:25,880 --> 00:33:28,720 lots of other stuff of which we do have a coffee company coming 668 00:33:28,720 --> 00:33:30,560 on and I will be wearing their T-shirt because they're sending 669 00:33:30,560 --> 00:33:32,360 me AT shirt. So keep an eye out for that 670 00:33:32,360 --> 00:33:34,920 guys. But I love your advice, Neha, 671 00:33:34,920 --> 00:33:36,160 and I really appreciate your time. 672 00:33:36,360 --> 00:33:38,800 If you guys haven't already checked it out while you've been 673 00:33:38,800 --> 00:33:42,600 listening, ZIK Analytics, Zik Analytics, we will put a link to 674 00:33:42,600 --> 00:33:45,040 it in the description as well. If you want to go and click 675 00:33:45,080 --> 00:33:47,760 that, go and check it out. Do you guys as well, I'm not 676 00:33:47,760 --> 00:33:49,800 aware of this or not, but I'm going to ask you live while 677 00:33:49,800 --> 00:33:51,560 we're recording, do you guys have a free trial? 678 00:33:51,560 --> 00:33:54,000 Is there a way to test it? Is there a demo they can go on? 679 00:33:54,280 --> 00:33:59,120 Yeah, there is a $1.00 trial for seven days, so you can go try it 680 00:33:59,280 --> 00:34:02,720 out, play with it. Check out the YouTube channel as 681 00:34:02,720 --> 00:34:04,480 well. There is great training. 682 00:34:04,480 --> 00:34:07,440 We just released a series of training videos on each tool, 683 00:34:07,440 --> 00:34:10,600 including strategies and stuff, so it's really helpful. 684 00:34:10,600 --> 00:34:12,280 So just, you know, try it out. Cool. 685 00:34:12,280 --> 00:34:14,520 And if you can't afford a dollar to give it a test, you're in the 686 00:34:14,520 --> 00:34:16,280 wrong industry. You're getting a lot more than 687 00:34:16,280 --> 00:34:18,199 $1.00 to to get this thing running. 688 00:34:18,199 --> 00:34:20,520 So Nahar, I really appreciate your time. 689 00:34:20,520 --> 00:34:21,400 Thank you so much for joining us. 690 00:34:21,400 --> 00:34:22,840 I appreciate everything you shared with us today. 691 00:34:23,040 --> 00:34:24,520 Thank you, Nick. Have a nice day. 692 00:34:24,560 --> 00:34:25,000 Thank you.