1 00:01:11,800 --> 00:01:13,720 Hi everybody and welcome to another episode, the Winning 2 00:01:13,720 --> 00:01:15,880 with Shopify podcast. If you've not seen it before, my 3 00:01:15,880 --> 00:01:17,680 name's Nick, been hosting the show for a few years now and it 4 00:01:17,680 --> 00:01:21,200 is a pleasure to have you here. I do get some complaints about 5 00:01:21,200 --> 00:01:23,480 the speed of my voice and I'm talking very fast today because 6 00:01:23,480 --> 00:01:26,600 I've had far too much coffee. Some people do listen to this 7 00:01:26,600 --> 00:01:30,960 podcast on Times 1.25 as well. There are options on most 8 00:01:30,960 --> 00:01:33,000 podcasting platforms to listen to it slightly slower. 9 00:01:33,000 --> 00:01:35,120 If I do talk too fast, apologies. 10 00:01:35,120 --> 00:01:37,200 I get really excited about this stuff and I've been doing it for 11 00:01:37,200 --> 00:01:39,640 years, so try and get as much as I can across. 12 00:01:39,640 --> 00:01:42,720 So if you want anything slowed down or actually some of the 13 00:01:42,720 --> 00:01:45,040 stuff I talk about is a little bit too complicated, then please 14 00:01:45,040 --> 00:01:47,200 just reach out. The other thing to flag as well 15 00:01:47,200 --> 00:01:49,720 is if I say weird things or strange things or I mumble my 16 00:01:49,720 --> 00:01:53,120 words slightly, we do all of these things in a single take as 17 00:01:53,120 --> 00:01:54,200 well. So it's a bit of prep before, 18 00:01:54,200 --> 00:01:55,400 but it's a single take. But it's great. 19 00:01:55,480 --> 00:01:56,320 Great to have you guys listening. 20 00:01:56,320 --> 00:01:58,240 And it's just me today. So I thought I'd give you a 21 00:01:58,240 --> 00:02:00,360 little bit more of behind the scenes as to what is going on. 22 00:02:00,600 --> 00:02:02,760 One question I did get this week as well before we talk about 23 00:02:02,760 --> 00:02:05,800 what you've probably seen in the title is yes, these plants are 24 00:02:06,000 --> 00:02:08,720 they're real fake plants. This is not a virtual background 25 00:02:08,720 --> 00:02:11,240 I can touch here. I can make shadows on the wall. 26 00:02:12,280 --> 00:02:14,720 There's a shadow on the wall. So it's a real studio, which is 27 00:02:14,720 --> 00:02:16,240 quite fun. I've got lights up here in front 28 00:02:16,240 --> 00:02:18,960 of me and everything else. So anyway, that was it from the 29 00:02:18,960 --> 00:02:21,800 questions this week. Nothing about Shopify or 30 00:02:21,800 --> 00:02:23,880 marketing, but thanks for the questions anyway, guys. 31 00:02:24,560 --> 00:02:26,440 What we're going to talk about today, I've got a big old list 32 00:02:26,440 --> 00:02:29,480 on this notepad in front of me, which is made of cork, which is 33 00:02:29,480 --> 00:02:32,640 quite cool for my lovely friends at dot Digital irrelevant 34 00:02:32,640 --> 00:02:34,320 today's podcast, but it's a really cool notepad. 35 00:02:34,320 --> 00:02:36,600 So thank you. And first thing to flag before I 36 00:02:36,600 --> 00:02:39,760 start going through the things we're going to talk about to get 37 00:02:39,760 --> 00:02:41,000 more customers to convert on site. 38 00:02:41,000 --> 00:02:42,960 I'm just reading what title we've actually put in and it's 39 00:02:42,960 --> 00:02:45,560 that quick thing to flag as well as we've got a thing called the 40 00:02:45,560 --> 00:02:47,480 Growth Hub. I'm very active in there. 41 00:02:47,480 --> 00:02:49,080 You can ask me questions all the time. 42 00:02:49,360 --> 00:02:52,000 As much as speaking to all the incredible members, I'm only 43 00:02:52,000 --> 00:02:54,840 like 1% of what is actually going on in that Channel or 44 00:02:54,840 --> 00:02:55,840 across all the different channels. 45 00:02:56,040 --> 00:02:58,480 It's a bit of a forum so you can talk to other brands and we run 46 00:02:58,480 --> 00:03:01,080 little events in there. We have special guests that join 47 00:03:01,080 --> 00:03:04,240 from time to time as well. So any questions, issues, 48 00:03:04,240 --> 00:03:06,760 challenges that you guys are dealing with go on there and you 49 00:03:06,760 --> 00:03:08,560 can ask questions and talk to colleagues. 50 00:03:08,600 --> 00:03:11,040 I say colleagues, talk to other store owners or senior marketing 51 00:03:11,040 --> 00:03:13,720 people about what is going on. Super beneficial. 52 00:03:13,720 --> 00:03:16,000 And whenever I've got a big question ahead of a podcast 53 00:03:16,000 --> 00:03:18,440 episode as well, I quite often put a note in there and the 54 00:03:18,440 --> 00:03:20,760 responses, I know you guys listen to podcast, the responses 55 00:03:20,760 --> 00:03:22,640 you guys give me are absolutely incredible. 56 00:03:22,640 --> 00:03:25,040 So thank you so much. We've had a few to the members 57 00:03:25,040 --> 00:03:27,120 on the show as well. So if you want to get involved, 58 00:03:27,120 --> 00:03:29,240 see more about what's going on and grow your store through 59 00:03:29,320 --> 00:03:32,200 peer-to-peer support, that is the place to do it. 60 00:03:32,360 --> 00:03:34,880 And the best thing is we charge a lot of money for it. 61 00:03:35,200 --> 00:03:36,120 I'm joking. It's free. 62 00:03:36,280 --> 00:03:37,960 Come and get involved. And it's. 63 00:03:37,960 --> 00:03:39,520 Yeah, it'd be great to hear. Great to have you guys. 64 00:03:39,520 --> 00:03:41,600 As far as I'm aware, it's going to be free forever as well. 65 00:03:41,600 --> 00:03:42,960 If that does change one day, apologies. 66 00:03:42,960 --> 00:03:45,200 So I'll caveat that now, but we're not planning to ever 67 00:03:45,200 --> 00:03:46,680 change it. It's just a free place for you 68 00:03:46,680 --> 00:03:50,680 guys to to hang out, right? Let's talk about conversion 69 00:03:50,680 --> 00:03:52,360 rates. So the title for today that I've 70 00:03:52,360 --> 00:03:56,360 got written on this funky cork notepad is 99% of visitors don't 71 00:03:56,360 --> 00:03:58,520 buy. And here's how we can change 72 00:03:58,520 --> 00:04:00,360 that. So what actually happened is one 73 00:04:00,360 --> 00:04:02,440 of my teams said this is something you should talk about, 74 00:04:02,440 --> 00:04:04,200 Nick, and you've got something to say about this. 75 00:04:04,200 --> 00:04:05,760 And I sort of got quite excited very quickly. 76 00:04:05,960 --> 00:04:08,480 It's loads I could say on this. So they said, right, that's the 77 00:04:08,480 --> 00:04:11,480 title, you go and answer it. So we're going to go through how 78 00:04:11,480 --> 00:04:15,640 many points, 123456 points and if probably a few tangents that 79 00:04:15,640 --> 00:04:18,240 I haven't prepared that will go on as we go through as well. 80 00:04:18,839 --> 00:04:21,959 I'm going to give you guys a bit of a bit of a steer on how we do 81 00:04:21,959 --> 00:04:23,560 this with some of our clients and what we're seeing some 82 00:04:23,560 --> 00:04:25,240 brands do at the moment to try and convert. 83 00:04:25,440 --> 00:04:28,040 I know we've said the 99%, that's assuming you've got 1% 84 00:04:28,040 --> 00:04:30,480 conversion rate. So you've got a 3345 percent 85 00:04:30,480 --> 00:04:33,520 conversion rate and then whatever the negative inversion 86 00:04:33,520 --> 00:04:36,040 of that is the other thing to flag as well. 87 00:04:36,040 --> 00:04:38,200 And I know the first question you'll be asking is like, Oh my 88 00:04:38,200 --> 00:04:40,880 gosh, my conversion rates above 1%, I'm smashing it and other 89 00:04:40,880 --> 00:04:43,840 people might go, well, mine's below 10%, I'm absolutely 90 00:04:43,840 --> 00:04:45,720 failing. Conversion rate is just one 91 00:04:45,720 --> 00:04:49,760 metric and obviously it's offset against average order value and 92 00:04:49,760 --> 00:04:52,520 revenue and other statistics that go alongside it as well. 93 00:04:52,640 --> 00:04:57,040 There is no such thing in my opinion, as a good conversion 94 00:04:57,040 --> 00:04:59,920 rate or a bad conversion rate. There is a conversion rate that 95 00:04:59,920 --> 00:05:02,520 is currently making you money and there is a conversion rate 96 00:05:02,520 --> 00:05:06,000 that's not, but we've even seen conversion rates actually drop 97 00:05:06,000 --> 00:05:10,560 on sites, but revenues gone up. So if we stop selling $3040 98 00:05:10,560 --> 00:05:13,600 products and started selling 300, four $100 products and only 99 00:05:13,600 --> 00:05:16,440 half as many, if you do the maths, we've made way more. 100 00:05:16,440 --> 00:05:19,720 So we've actually made A5 fold increase in revenue doing that. 101 00:05:19,720 --> 00:05:21,800 So conversion rates not the most important thing, but for a 102 00:05:21,800 --> 00:05:23,440 catchy title. So you guys click on it, I want 103 00:05:23,440 --> 00:05:25,320 to listen to it. We are going to talk about in 104 00:05:25,600 --> 00:05:28,080 overall the people that don't convert on your website, what 105 00:05:28,080 --> 00:05:30,280 you can do with them and most importantly, ways you can 106 00:05:30,280 --> 00:05:32,880 actually get them to convert either there and then or later 107 00:05:32,880 --> 00:05:35,360 as well. Point number one, this is 108 00:05:35,360 --> 00:05:37,920 something we are doing so much with our clients at the moment. 109 00:05:37,960 --> 00:05:40,360 We've had various review platforms involved in the 110 00:05:40,360 --> 00:05:43,240 podcast over the years. We've had Trustpilot reviews, 111 00:05:43,240 --> 00:05:46,680 the IO, we've had Yacht PO and a whole range of others as well. 112 00:05:47,120 --> 00:05:50,480 Your review content is the quickest and fastest and most 113 00:05:50,800 --> 00:05:53,560 unique and verified way to have a conversation with your 114 00:05:53,560 --> 00:05:55,320 customers without even talking to them. 115 00:05:55,760 --> 00:05:57,800 So I do know some brands a bit nervous going, oh, I don't want 116 00:05:57,800 --> 00:05:59,600 to send the customer survey. What if they don't like me? 117 00:05:59,600 --> 00:06:02,360 What if it's negative? I personally say, well, let's 118 00:06:02,360 --> 00:06:04,280 find out. Let's find out that it's 119 00:06:04,280 --> 00:06:06,600 negative and that they don't like you and we can change that. 120 00:06:06,600 --> 00:06:08,080 If you're ignoring it, We don't know. 121 00:06:08,280 --> 00:06:10,480 What tends to happen though is customers that do fill it out 122 00:06:10,480 --> 00:06:12,560 and it's tend to be quite a small percentage of them. 123 00:06:12,800 --> 00:06:15,640 The people that fill out a customer survey, they tend to 124 00:06:15,640 --> 00:06:16,760 give you some really good information. 125 00:06:16,760 --> 00:06:18,440 They tend to be a more die hard customers. 126 00:06:18,440 --> 00:06:20,920 Reviews on the other hand, you tend to get a higher percentage 127 00:06:20,920 --> 00:06:22,200 of people leaving review contents. 128 00:06:22,240 --> 00:06:24,040 Really good place to look. And I know we've spoken about 129 00:06:24,040 --> 00:06:25,120 this before. I'm going to give you an 130 00:06:25,120 --> 00:06:29,600 execution now of what you can do by doing the thing we say a lot, 131 00:06:29,600 --> 00:06:33,000 which is read all your customer reviews, what you should really 132 00:06:33,000 --> 00:06:35,640 look for and something we found really effective recently. 133 00:06:35,680 --> 00:06:37,640 And I know several of our clients, I know you guys listen 134 00:06:37,640 --> 00:06:39,760 to podcast and we're doing this on your site at the moment. 135 00:06:40,120 --> 00:06:42,640 We're about to do an AB test on this for three different brands 136 00:06:42,640 --> 00:06:45,080 as well. So for those three brands, if we 137 00:06:45,080 --> 00:06:46,840 get a case study at the end of it, it's something quite 138 00:06:46,840 --> 00:06:48,200 compelling that we're going to put on our website. 139 00:06:48,200 --> 00:06:50,960 I will let you guys know that and be on the spec website, but 140 00:06:50,960 --> 00:06:53,040 we'll show you guys like we did this, we did this and here's the 141 00:06:53,040 --> 00:06:55,160 result. Those are currently going on at 142 00:06:55,160 --> 00:06:57,200 the time of recording this. As soon as they're available, we 143 00:06:57,200 --> 00:06:59,240 will let you know. But when you when you read those 144 00:06:59,240 --> 00:07:02,720 customer reviews, what you really want to do is tally up 145 00:07:02,880 --> 00:07:05,920 the things they mention a lot. Some of the common themes I tend 146 00:07:05,920 --> 00:07:09,080 to find is quality of products, fast delivery, great customer 147 00:07:09,080 --> 00:07:12,480 service. It might be that this product 148 00:07:12,480 --> 00:07:15,080 was really well priced, great value, something like that. 149 00:07:15,560 --> 00:07:17,720 The ones that are quite funny I find is when someone just goes 150 00:07:17,720 --> 00:07:21,360 like 4 star, amazing product, you're like why not five stars, 151 00:07:21,360 --> 00:07:23,400 why 4? You can't change what people are 152 00:07:23,400 --> 00:07:25,760 going to do. The world is giving them that 153 00:07:25,760 --> 00:07:27,680 freedom to do what they want on the review platform. 154 00:07:28,080 --> 00:07:30,640 What you want to do with that. And the test we're running is 155 00:07:31,120 --> 00:07:33,800 quite often on a website you have logo, you have a NAV and 156 00:07:33,800 --> 00:07:36,040 you have ausp bar as I like to call it. 157 00:07:36,040 --> 00:07:38,200 And there's normally three, sometimes 4 things up there that 158 00:07:38,480 --> 00:07:43,800 and the classic ones are fast UK delivery, five year warranty, a 159 00:07:43,800 --> 00:07:46,920 Trustpilot reviews or a Judge me reviews or something up there as 160 00:07:46,920 --> 00:07:48,800 well saying what's going on. And then another one maybe 161 00:07:48,800 --> 00:07:51,640 saying like sale now on or visit our stores or something. 162 00:07:52,120 --> 00:07:55,360 What you really want to drill down to is 2 things. 1 is what 163 00:07:55,360 --> 00:07:57,920 are the most important things to put up there, and actually if 164 00:07:57,920 --> 00:08:00,120 you only find 3 and you currently have four or five or 165 00:08:00,120 --> 00:08:02,280 something, 5 would be quite clunky even on desktop. 166 00:08:02,800 --> 00:08:04,560 Have a look at how they appear on mobile. 167 00:08:04,560 --> 00:08:06,880 But you might actually want to go, we're just going to have one 168 00:08:06,880 --> 00:08:08,680 thing up there now or we're only going to have two or three 169 00:08:08,680 --> 00:08:11,080 things up there because that's the thing customers are saying 170 00:08:11,080 --> 00:08:12,600 to us. You could run it as an AB test 171 00:08:12,600 --> 00:08:15,760 to send C by only having one or two or three things up there 172 00:08:15,760 --> 00:08:18,280 instead of four or five, and by changing some of the things, 173 00:08:18,280 --> 00:08:21,200 which combination of things and how many things should we put in 174 00:08:21,200 --> 00:08:22,800 that bar? On a mobile, you might just have 175 00:08:22,800 --> 00:08:24,640 one and it will sort of switch every few seconds to the next 176 00:08:24,640 --> 00:08:25,960 one and switch against the next one. 177 00:08:26,760 --> 00:08:29,600 You can find out the exact weighting of those if you're 178 00:08:29,600 --> 00:08:31,400 sitting there going like, oh, ounces are really, really 179 00:08:31,400 --> 00:08:33,600 boring. They might be boring to you, but 180 00:08:33,600 --> 00:08:35,960 your customers, if they only shop once with you, they've only 181 00:08:35,960 --> 00:08:37,200 been to you and visited you once. 182 00:08:37,200 --> 00:08:39,200 So that's just not boring. And I have had more than one 183 00:08:39,200 --> 00:08:41,799 brand say that to us like we're just like everybody else. 184 00:08:41,799 --> 00:08:43,640 And it's like, well, let's come up with something unique. 185 00:08:43,640 --> 00:08:46,400 Or actually, if everyone says like so many companies in this 186 00:08:46,400 --> 00:08:49,800 industry are just they're so abusive to their customers. 187 00:08:49,800 --> 00:08:52,040 They don't reply to staff And maybe abusive is the wrong word, 188 00:08:52,040 --> 00:08:54,560 but they don't reply to us and they don't they don't engage 189 00:08:54,560 --> 00:08:56,880 properly. You know, iPhone customers, some 190 00:08:56,880 --> 00:08:58,880 service and sat on hold for an hour and that kind of thing. 191 00:08:59,240 --> 00:09:01,400 If you challenge that, that is ausp. 192 00:09:01,440 --> 00:09:02,840 That's something that other people aren't doing. 193 00:09:02,840 --> 00:09:06,600 So I'd read your review content especially and make some changes 194 00:09:06,640 --> 00:09:09,120 to that. The next point, these are in no 195 00:09:09,120 --> 00:09:11,880 particular order, but to convert the people that don't convert on 196 00:09:11,880 --> 00:09:14,960 your website to get some more sales, have a look at Microsoft 197 00:09:14,960 --> 00:09:16,480 Clarity. It's a free tool. 198 00:09:16,480 --> 00:09:18,360 You can install it on your Shopify store or any other 199 00:09:18,360 --> 00:09:19,800 platform. It's completely platform 200 00:09:19,800 --> 00:09:22,160 agnostic piece of code, so you can put it on your Shopify 201 00:09:22,160 --> 00:09:24,800 store, leave it for a week or so, and then you can start 202 00:09:24,800 --> 00:09:27,160 watching videos of people clicking around your website. 203 00:09:28,080 --> 00:09:31,040 There's a few filters I would recommend putting on when you 204 00:09:31,040 --> 00:09:33,800 review this data. I would look at mobile and 205 00:09:33,800 --> 00:09:36,120 desktop independently. I would look at people that do 206 00:09:36,120 --> 00:09:39,080 convert and watch some of those videos and see some of the touch 207 00:09:39,080 --> 00:09:41,120 points and go. Everyone that's converted has 208 00:09:41,120 --> 00:09:44,880 read our sizing guide. That is a really significant 209 00:09:44,880 --> 00:09:47,360 piece of content, a piece of information. 210 00:09:47,360 --> 00:09:50,000 Sorry for a piece of content that you should have either more 211 00:09:50,000 --> 00:09:52,680 prominent or create in the 1st place, or if it's tucked in the 212 00:09:52,680 --> 00:09:56,120 footer and people going to it and then coming back, that might 213 00:09:56,120 --> 00:09:59,400 start to explain why your conversion rates in your opinion 214 00:09:59,400 --> 00:10:01,760 and your statistics low and could be higher. 215 00:10:02,200 --> 00:10:05,760 And let's face it, no one's ever had a 100% conversion rate, even 216 00:10:05,760 --> 00:10:07,880 though I've seen in Google Ads a 200% conversion rate on an 217 00:10:07,880 --> 00:10:09,920 advert once where it had one click and somebody actually made 218 00:10:09,920 --> 00:10:12,320 two separate orders through that 200% conversion rate. 219 00:10:12,320 --> 00:10:15,040 How fantastic. But to get people to convert on 220 00:10:15,040 --> 00:10:17,360 your site, Microsoft Clarity is a fantastic tool. 221 00:10:17,360 --> 00:10:19,720 Then to see where they're dropping off, where they're 222 00:10:19,720 --> 00:10:22,520 dying or the journey, not them dying, but their journey is 223 00:10:22,600 --> 00:10:24,280 starting to die and that kind of thing. 224 00:10:24,280 --> 00:10:28,400 So use Microsoft Clarity, use those filters to see videos of 225 00:10:28,400 --> 00:10:30,600 people that do convert versus videos that people don't. 226 00:10:30,600 --> 00:10:32,120 Look for trends, see what's happening. 227 00:10:32,600 --> 00:10:34,680 Have a look at things like rage clicks where someone's just 228 00:10:34,680 --> 00:10:36,360 frantically clicking on something going this should be 229 00:10:36,360 --> 00:10:38,800 clickable. If it is clickable and they're 230 00:10:38,800 --> 00:10:41,320 rage clicking, then in terms of converting people, you've 231 00:10:41,320 --> 00:10:43,280 obviously annoyed someone, which why they're rage clicking. 232 00:10:43,720 --> 00:10:46,520 Either it is clickable and something's going wrong, like 233 00:10:46,520 --> 00:10:48,800 maybe the you've clicked it and the page it's loading, it's 234 00:10:48,800 --> 00:10:51,160 loading too slow because it's got a 2 gig video and it's 235 00:10:51,160 --> 00:10:52,520 downloading the whole thing in their browser. 236 00:10:52,800 --> 00:10:55,400 Disaster. I've seen that even even in the 237 00:10:55,400 --> 00:10:59,320 last few weeks, I've seen it on somebody's website and or the 238 00:10:59,320 --> 00:11:01,040 thing they're trying to click on is not clickable. 239 00:11:01,040 --> 00:11:02,880 So you want to change the design of that thing or make it 240 00:11:02,880 --> 00:11:04,360 clickable and make it do something. 241 00:11:04,360 --> 00:11:06,320 When they do click on it and I say do something, it doesn't 242 00:11:06,320 --> 00:11:08,320 have to be a link. It could create a pop up, it 243 00:11:08,320 --> 00:11:10,560 could change something on the page, blah, blah, blah. 244 00:11:10,840 --> 00:11:14,560 So I'd use Microsoft Clarity to have a look at that we saw in a 245 00:11:14,560 --> 00:11:16,240 site and he won't mind me saying this. 246 00:11:16,240 --> 00:11:17,360 Our client, I won't say who it is. 247 00:11:17,360 --> 00:11:20,040 He won't mind me saying this. We realized the other day on his 248 00:11:20,040 --> 00:11:22,720 mobile menu at a white background and the X to close it 249 00:11:22,720 --> 00:11:25,840 on mobile was also white. It's again, very, very quick 250 00:11:25,840 --> 00:11:27,360 change. We changed the background color 251 00:11:27,360 --> 00:11:29,440 back to black and made all of the text on the mobile menu 252 00:11:29,560 --> 00:11:31,480 white. And then suddenly we saw 253 00:11:31,520 --> 00:11:33,880 actually the bounce around the site has changed slightly as 254 00:11:33,880 --> 00:11:35,360 well. So there's some really simple 255 00:11:35,360 --> 00:11:36,960 things like that you can probably find through Microsoft 256 00:11:36,960 --> 00:11:39,280 Clarity. And again, don't ever watch it 257 00:11:39,280 --> 00:11:42,040 and go, well, they're just an idiot that is clickable. 258 00:11:42,160 --> 00:11:44,000 Take the approach of customers always right? 259 00:11:44,000 --> 00:11:45,280 They're trying to click on something. 260 00:11:45,320 --> 00:11:47,320 It's not clickable or is clickable and it's loading too 261 00:11:47,320 --> 00:11:50,120 slowly or it's something else is going wrong in that change that 262 00:11:50,120 --> 00:11:52,760 thing. Customers are so lazy. 263 00:11:53,000 --> 00:11:56,280 We've had multiple clients in the last year that have bundled 264 00:11:56,280 --> 00:11:58,640 products together and offered no discount in the bundle. 265 00:11:58,880 --> 00:12:01,640 They've just gone here's a single one, here's a pair one, 266 00:12:01,640 --> 00:12:04,640 and here's a 5 pack or something of this same thing. 267 00:12:05,120 --> 00:12:07,440 And by doing that, we're now selling more of the two and more 268 00:12:07,440 --> 00:12:11,680 of the five than we were getting multiple quantities of the one. 269 00:12:12,080 --> 00:12:14,360 It's just human psyche is a crazy thing. 270 00:12:14,480 --> 00:12:15,720 And there we go. We've made it easy. 271 00:12:15,920 --> 00:12:18,040 And their conversion rate, the conversion rate didn't actually 272 00:12:18,040 --> 00:12:20,880 change, but the revenue. Now someone buying a pack of two 273 00:12:21,080 --> 00:12:23,840 at $100 instead of one single one at $50. 274 00:12:24,080 --> 00:12:27,160 Fantastic, great uplift. Our partners at Saguna have 275 00:12:27,160 --> 00:12:30,400 released a brand new app for Shopify and it's called Shopify 276 00:12:30,400 --> 00:12:33,120 Connect 4 Canva. You can essentially look at all 277 00:12:33,120 --> 00:12:36,160 of your product images from Shopify directly in Canva and 278 00:12:36,160 --> 00:12:39,440 export them straight back. This can save you a lot of time. 279 00:12:39,440 --> 00:12:41,720 If you want to find out a bit more about this or go and find 280 00:12:41,720 --> 00:12:45,360 the app you'll yourself, you can go to saguno.com/camber. 281 00:12:45,560 --> 00:12:51,880 Enjoy next point landing pages. So many brands stare at their 282 00:12:51,880 --> 00:12:55,760 homepage all day every day and go, well, we already say who we 283 00:12:55,760 --> 00:12:58,080 are as a business and we welcome people in and we talk about our 284 00:12:58,080 --> 00:13:00,120 loyalty program, we share our products and that kind of thing. 285 00:13:00,440 --> 00:13:03,440 If you look at your landing pages, Shopify makes it really 286 00:13:03,440 --> 00:13:06,720 easy that on GA 4 or even on Shopify itself, look at your 287 00:13:06,720 --> 00:13:09,560 analytics and filter the landing pages by landing pages that 288 00:13:09,560 --> 00:13:14,120 include slash products, slash so products and do the same for 289 00:13:14,120 --> 00:13:16,120 collections and the same for pages. 290 00:13:16,400 --> 00:13:18,800 And then look at the homepage and see what percentage people 291 00:13:18,800 --> 00:13:21,200 land on the homepage versus your collections versus products. 292 00:13:21,440 --> 00:13:25,120 I'm going to give a very bland stereotype of what that normally 293 00:13:25,120 --> 00:13:27,600 looks like and it does vary business to business. 294 00:13:28,600 --> 00:13:30,840 You tend to find a lot of your PPC traffic is coming from 295 00:13:30,840 --> 00:13:32,800 Google Shopping. They will land on products 296 00:13:32,800 --> 00:13:35,080 because Google Shopping is product LED advertising. 297 00:13:35,560 --> 00:13:38,680 Your SEO, if done well, probably lands on collections because 298 00:13:38,680 --> 00:13:41,640 you've optimized for like a lovely friend, Andrew, and has 299 00:13:41,640 --> 00:13:44,600 optimized for bamboo socks. So he's appearing #2 on Google 300 00:13:44,600 --> 00:13:47,080 for bamboo socks. And they land on his bamboo sock 301 00:13:47,080 --> 00:13:49,640 collection if he sells more than one product homepage. 302 00:13:49,640 --> 00:13:51,760 If he just sells bamboo socks, but probably landing on the 303 00:13:51,760 --> 00:13:57,280 collection for SEO homepage. And this is the irony homepage. 304 00:13:57,560 --> 00:13:59,920 Everyone does a big welcome to our business. 305 00:13:59,920 --> 00:14:01,800 Here's who we are with experiential stuff. 306 00:14:02,320 --> 00:14:05,600 The homepage is where all of your returning visitors arrive. 307 00:14:06,120 --> 00:14:07,640 Why? Because your returning visitors 308 00:14:07,640 --> 00:14:10,280 have you saved in their history. So they just start typing your 309 00:14:10,280 --> 00:14:13,280 name pops up in the address bar and they land direct into the 310 00:14:13,280 --> 00:14:15,800 homepage and then try and find the product they were looking at 311 00:14:15,800 --> 00:14:17,880 before, etcetera, etcetera. A lot of your e-mail traffic 312 00:14:17,880 --> 00:14:20,800 will just click on your logo in the e-mail that they've received 313 00:14:20,960 --> 00:14:24,240 and land on the homepage. So a lot of your returning 314 00:14:24,240 --> 00:14:27,520 traffic, sorry, one more example, brand search on Google. 315 00:14:27,560 --> 00:14:30,360 If you search up a brand and go right, Nike hoodies or something 316 00:14:30,720 --> 00:14:33,400 and I'm going to land. Sorry, don't hoodies Nike, Nike 317 00:14:33,400 --> 00:14:35,840 is the example. So you type in Nike and Nike's 318 00:14:35,840 --> 00:14:37,880 homepage will come up and you land on Nike's homepage. 319 00:14:38,080 --> 00:14:41,120 You already know Nike, so you're probably a returning visitor 320 00:14:41,280 --> 00:14:43,400 coming back into the Nike website. 321 00:14:43,680 --> 00:14:47,120 So why then, and this is this is so ludicrous when I explain it 322 00:14:47,120 --> 00:14:49,720 like this, So hopefully it sounds like to you guys, why 323 00:14:49,720 --> 00:14:52,320 then does everybody put all of their here's who we are and 324 00:14:52,320 --> 00:14:55,160 welcome to our website and stuff on the homepage when people 325 00:14:55,160 --> 00:14:57,840 return already knowing all that information. 326 00:14:58,120 --> 00:15:01,160 But when people land as a new user from SEO and collections 327 00:15:01,400 --> 00:15:06,320 product in the products and pages from Google Shopping, why 328 00:15:06,320 --> 00:15:08,760 then are we not in We're not welcoming people and telling 329 00:15:08,760 --> 00:15:11,640 them who we are on that first page that they land on on the 330 00:15:11,640 --> 00:15:13,520 site. So I would address what does 331 00:15:13,520 --> 00:15:16,200 your head look like on both mobile and on desktop and how 332 00:15:16,200 --> 00:15:18,080 does that welcome people in? What does it tell them about us 333 00:15:18,080 --> 00:15:20,960 going back to those USPS that what does the logo look like? 334 00:15:20,960 --> 00:15:23,960 Do we have a tagline under the logo saying we do all things air 335 00:15:23,960 --> 00:15:26,160 conditioning, which is a good example because it's boiling 336 00:15:26,160 --> 00:15:29,000 here in the UK today. But when we do all things air 337 00:15:29,000 --> 00:15:30,720 conditioning, great. I've just, I've never heard of 338 00:15:30,720 --> 00:15:31,480 these guys. I've just landed. 339 00:15:31,640 --> 00:15:33,560 This is an air conditioning superstore. 340 00:15:33,800 --> 00:15:36,320 So the customer expectation now is you're going to tell me what 341 00:15:36,320 --> 00:15:37,760 sort of air conditioning system I need. 342 00:15:37,760 --> 00:15:41,480 I'm expecting ABTU calculator which is British thermal units I 343 00:15:41,480 --> 00:15:44,760 think, which basically says if I've got a 3M by 3M by 2 meter 344 00:15:44,760 --> 00:15:47,760 room then, and sorry for my American friends, we we use 345 00:15:47,760 --> 00:15:50,440 meters here because every 100 or 1000 it goes up. 346 00:15:50,440 --> 00:15:53,960 It's nice and simple and I love feet and inches, though the fact 347 00:15:53,960 --> 00:15:55,800 that somebody measured their foot one day and went that's a 348 00:15:55,800 --> 00:15:58,240 foot and someone picked up a rock and went that's a stone. 349 00:15:58,680 --> 00:16:04,600 Bizarre, but BTU calculator on the all things all Things air 350 00:16:04,600 --> 00:16:07,840 conditioning website. So they might still be called, I 351 00:16:07,840 --> 00:16:10,400 don't know, Stockholm could be the name of the brands. 352 00:16:10,400 --> 00:16:12,760 I don't know why I picked a city in Sweden, but there we go. 353 00:16:12,760 --> 00:16:14,280 We've just branded an air conditioning and we say 354 00:16:14,280 --> 00:16:16,760 Stockholm air Conditioning and underneath it says the home of 355 00:16:16,760 --> 00:16:19,400 all things air conditioning and heating if they did heating as 356 00:16:19,400 --> 00:16:21,480 well. So look in the header, then 357 00:16:21,480 --> 00:16:22,640 you've got the product information. 358 00:16:22,640 --> 00:16:24,120 Look at the first image that they see. 359 00:16:24,120 --> 00:16:25,600 What does that tell you about your brand? 360 00:16:25,600 --> 00:16:27,960 Was that tell them about the user business when they Scroll 361 00:16:27,960 --> 00:16:30,320 down, obviously you're going to have specifications, delivery, 362 00:16:30,320 --> 00:16:31,720 information, review, use, blah, blah, blah, blah. 363 00:16:31,960 --> 00:16:33,120 Where are you going to feed in there? 364 00:16:33,120 --> 00:16:36,000 Who we are as a business, Who are you buying from and how are 365 00:16:36,000 --> 00:16:38,240 you going to do that? You can do that with review 366 00:16:38,240 --> 00:16:39,720 widgets saying our customers love us. 367 00:16:39,720 --> 00:16:41,800 We're a safe pair of hands. You can do it by explaining like 368 00:16:41,800 --> 00:16:44,320 we have the best warranty on the market and push a USP. 369 00:16:44,600 --> 00:16:46,280 Loads of different options and loads to test. 370 00:16:46,280 --> 00:16:49,640 But so important to look at those landing pages and decide 371 00:16:49,840 --> 00:16:52,640 which landing page am I going to optimize for which audience and 372 00:16:52,640 --> 00:16:54,440 what do we know about that audience who's coming in? 373 00:16:54,640 --> 00:16:57,400 Therefore, what does this page need to do and isn't currently 374 00:16:57,400 --> 00:16:58,960 doing? If you look at your collections, 375 00:16:58,960 --> 00:17:01,800 you just have a title and a list of products that is the least 376 00:17:01,800 --> 00:17:04,480 welcoming thing ever. That means you've, they've just 377 00:17:04,480 --> 00:17:07,119 walked into your warehouse, which is a terrible place for 378 00:17:07,119 --> 00:17:09,000 customers to be. They need to be in a shop, they 379 00:17:09,000 --> 00:17:10,839 need to be talking to somebody, which could be through your 380 00:17:10,839 --> 00:17:12,359 content, could be live chat, blah, blah, blah, blah. 381 00:17:12,680 --> 00:17:14,240 Loads of options. But have a look at your landing 382 00:17:14,240 --> 00:17:16,560 pages and make some very good decisions about that. 383 00:17:16,560 --> 00:17:18,200 And use an AB testing tool if that helps. 384 00:17:18,760 --> 00:17:23,839 Test product description links is my next one we found and I 385 00:17:23,839 --> 00:17:25,440 know we've got users all over the world. 386 00:17:25,440 --> 00:17:27,240 So our listeners, sorry, all over the world who are tuned 387 00:17:27,240 --> 00:17:30,160 into our podcast, you guys in Germany are growing. 388 00:17:30,160 --> 00:17:32,880 So thank you for tuning in. I don't know any German, I'm 389 00:17:32,880 --> 00:17:34,600 afraid, but thank you so much for listening. 390 00:17:34,920 --> 00:17:37,280 You guys in Germany. And this is this is across four 391 00:17:37,280 --> 00:17:40,600 different brands we tested on you like really long detailed 392 00:17:40,720 --> 00:17:42,800 product descriptions. You guys like the the 393 00:17:42,800 --> 00:17:44,800 information, like give me all the stuff that's going on. 394 00:17:44,960 --> 00:17:47,000 Again, it's a bit of a stereotype, but we've seen that 395 00:17:47,480 --> 00:17:49,240 unanimously across four different brands. 396 00:17:49,520 --> 00:17:52,520 One's a small clothing retailer and all very cheap ones to do 397 00:17:52,520 --> 00:17:56,320 with automotive and ones to do with, I don't know how to 398 00:17:56,320 --> 00:17:58,440 describe them. They do all sorts of things like 399 00:17:58,680 --> 00:18:02,240 crowd control barriers and it is one of the biggest products. 400 00:18:02,240 --> 00:18:05,840 They, they sell massive amounts of Rd. signs all across Europe. 401 00:18:05,840 --> 00:18:09,200 It's a big industrial company, B2B buyers and often councils, 402 00:18:09,200 --> 00:18:11,880 governments and things work with them or big, big event 403 00:18:11,880 --> 00:18:13,680 organisers. So it worked with them as well 404 00:18:13,680 --> 00:18:16,480 and then also worked with the stationary company as well. 405 00:18:16,480 --> 00:18:20,040 So again, all four of them, very different types of product, very 406 00:18:20,040 --> 00:18:22,000 different average order values, very different journeys. 407 00:18:22,240 --> 00:18:25,440 More information in Germany, UK, we tend to be kind of in the 408 00:18:25,440 --> 00:18:26,960 middle. We like a bit more information, 409 00:18:26,960 --> 00:18:30,200 but not as much US. I mean you guys, I mean, excuse 410 00:18:30,200 --> 00:18:32,920 the analogy, you shoot from the hip in the US, if you're just 411 00:18:32,920 --> 00:18:36,200 like 3 reasons to buy this product, 30 day money back 412 00:18:36,200 --> 00:18:39,760 guarantee you know, for every customer people are buying it. 413 00:18:39,920 --> 00:18:42,800 And I think it's it's again, it's I'm using 3 stereotypes 414 00:18:42,800 --> 00:18:44,120 there. So apologies, I don't mean to 415 00:18:44,120 --> 00:18:47,120 offend anybody, but have a look at your user base and do some 416 00:18:47,120 --> 00:18:50,200 tests to work out how much information do they want and how 417 00:18:50,200 --> 00:18:52,800 do they want the information laid out for each product to get 418 00:18:52,800 --> 00:18:55,400 the best conversion rate. Really good way to convert the 419 00:18:55,400 --> 00:18:57,760 people that don't convert because, and the point here 420 00:18:57,760 --> 00:19:00,120 really is they might not have got enough information to make a 421 00:19:00,120 --> 00:19:02,720 buying decision or actually might have overwhelmed them with 422 00:19:02,880 --> 00:19:04,080 too much information. They've gone. 423 00:19:04,360 --> 00:19:06,960 I just need to know if this bolt is going to fit this screw that 424 00:19:06,960 --> 00:19:09,320 I've got this, this, you know, this bolt is going to fit this 425 00:19:09,320 --> 00:19:12,200 nut that I've got and I need to put into a certain place. 426 00:19:12,480 --> 00:19:14,640 I just need to know that. And this is too complicated. 427 00:19:14,840 --> 00:19:17,560 It mentions 4 different sizes in the description, so I've got no 428 00:19:17,560 --> 00:19:19,440 idea. This other site, it just says in 429 00:19:19,440 --> 00:19:21,680 the title, this is a six millimetre screw. 430 00:19:21,880 --> 00:19:23,720 That's what I need. I need 6 millimetre screw and 431 00:19:23,720 --> 00:19:25,200 you add to basket and you buy it. 432 00:19:25,200 --> 00:19:27,040 And here are some other options if you want different colours, 433 00:19:27,280 --> 00:19:29,720 different materials, different sizes, blah blah, blah, or 434 00:19:29,720 --> 00:19:32,840 different screw heads, tops, well, that sort of stuff. 435 00:19:32,880 --> 00:19:34,720 See, I've learnt a lot about a lot of brands over the years. 436 00:19:35,920 --> 00:19:37,920 And here's a challenge for all of you. 437 00:19:38,280 --> 00:19:43,080 The next 500 customers that buy from your website phone all of 438 00:19:43,080 --> 00:19:45,200 them within an hour of purchasing. 439 00:19:45,320 --> 00:19:47,920 And ideally, the owner should reach out to them or someone 440 00:19:47,920 --> 00:19:50,680 super senior because it's such a nice touch if you order a 441 00:19:50,680 --> 00:19:53,520 product and the owner calls you and says, hey, and we're quite a 442 00:19:53,520 --> 00:19:54,920 big company. You've just ordered on our 443 00:19:54,920 --> 00:19:56,480 website. I hope you don't mind me phoning 444 00:19:56,480 --> 00:19:58,680 you. I just, I would love to ask you 445 00:19:58,680 --> 00:20:01,920 about your buying experience on our website and if you can share 446 00:20:01,920 --> 00:20:03,400 that with me. We're going to give you a free 447 00:20:03,400 --> 00:20:04,760 product or something in the next order. 448 00:20:04,760 --> 00:20:06,920 Is that OK? Most people are, Yeah, fine. 449 00:20:06,920 --> 00:20:09,160 What do you want to know? And ask them while it's fresh. 450 00:20:09,560 --> 00:20:11,760 What was good about our website? What was bad about our website? 451 00:20:11,760 --> 00:20:13,360 How many times have you been on our website before? 452 00:20:13,360 --> 00:20:14,400 It's the first time you've visited us. 453 00:20:14,400 --> 00:20:17,320 Have you been on there before? As much as I love GA 4 and 454 00:20:17,320 --> 00:20:20,280 analytics and lots of other things and triple whale tools 455 00:20:20,280 --> 00:20:22,680 and whatever. Nothing beats talking to 456 00:20:22,680 --> 00:20:26,600 somebody because if they if your website traffic like analytics 457 00:20:26,600 --> 00:20:28,920 actually says most people visit the site three times before 458 00:20:28,920 --> 00:20:31,320 purchasing. The person you talk to says, Oh 459 00:20:31,320 --> 00:20:33,680 yeah, I've only been on the website once before. 460 00:20:34,000 --> 00:20:36,480 Maybe you've got a branding not problem, but you've got a 461 00:20:36,480 --> 00:20:38,960 branding opportunity to change. So it might be that your 462 00:20:38,960 --> 00:20:41,720 branding isn't sticky enough in people's minds and you can 463 00:20:41,720 --> 00:20:43,480 improve that. So if you phone the next 500 464 00:20:43,480 --> 00:20:46,000 customers, you will learn stuff like that very, very quickly. 465 00:20:46,000 --> 00:20:48,720 You can log in a spreadsheet. You can even tally up the 466 00:20:48,720 --> 00:20:50,800 answers saying, did you find our website easy to use? 467 00:20:50,960 --> 00:20:54,760 It was a OK really difficult or actually I may place my order 468 00:20:54,760 --> 00:20:57,200 over the phone or some other way because the website was useless. 469 00:20:57,800 --> 00:20:59,680 Did you shop in multiple places before coming to us? 470 00:21:00,040 --> 00:21:02,280 All this information is so important and it should be 471 00:21:02,280 --> 00:21:05,560 making your decisions for you as to what you change on the site. 472 00:21:06,520 --> 00:21:08,280 And don't ignore the silent majority with that as well. 473 00:21:08,320 --> 00:21:11,040 So if one person says I don't like red, don't change your 474 00:21:11,040 --> 00:21:12,960 branding. If everyone else says I really 475 00:21:12,960 --> 00:21:16,360 like red at once or nobody mentions red at all and one 476 00:21:16,360 --> 00:21:18,680 person does, do not change your branding to red. 477 00:21:18,960 --> 00:21:21,040 I've seen brands before say our customers just suggested this, 478 00:21:21,040 --> 00:21:22,960 so we're going to change that. It's like, what are you doing? 479 00:21:23,280 --> 00:21:25,680 Ask someone else like I don't one person's personal 480 00:21:25,680 --> 00:21:26,680 preference. We've got to go with the 481 00:21:26,680 --> 00:21:28,440 majority here. So don't ignore the silent 482 00:21:28,440 --> 00:21:32,520 majority. Make your nerve shoppable. 483 00:21:32,640 --> 00:21:35,440 This is the last point. We've been on plenty of tangents 484 00:21:35,440 --> 00:21:38,920 and time is a ticking. But making your nerve shoppable. 485 00:21:39,120 --> 00:21:42,960 I see so many Shopify stores, a lot of you guys who reach out to 486 00:21:42,960 --> 00:21:44,320 me. I love you all to bits. 487 00:21:44,320 --> 00:21:46,120 Thank you for reaching out. Please e-mail me if you want 488 00:21:46,120 --> 00:21:49,240 hello at winning we shopify.com or nick@winningweshopify.com. 489 00:21:49,600 --> 00:21:51,000 And if you want to reach out to me directly. 490 00:21:51,920 --> 00:21:53,600 But yeah, make your nerve shoppable. 491 00:21:54,000 --> 00:21:56,800 If if you're like a lot of the people that have reached out, I 492 00:21:56,800 --> 00:22:00,560 look at your NAV and it's got like shop drop down in the NAV. 493 00:22:00,960 --> 00:22:03,080 So just says shop with a little arrow to do a drop down. 494 00:22:03,280 --> 00:22:06,680 Then it's like about us returns policy contact. 495 00:22:06,960 --> 00:22:09,920 That in my opinion is a very low converting NAV. 496 00:22:10,040 --> 00:22:12,040 I've been doing this for nearly 18 years. 497 00:22:12,320 --> 00:22:14,200 That is a bad navigation. I'm sorry. 498 00:22:14,200 --> 00:22:16,640 I know a few of my current clients do it, but I know we've 499 00:22:16,640 --> 00:22:20,600 also raised it with you guys to say your left to right NAV on a 500 00:22:20,600 --> 00:22:23,440 either mobile desktop or when you open the mobile menu, you 501 00:22:23,440 --> 00:22:25,920 want your actual collections coming up immediately. 502 00:22:26,080 --> 00:22:28,840 Do you want them visible across left to right on desktop and you 503 00:22:28,840 --> 00:22:30,120 want those to be visible immediately? 504 00:22:30,800 --> 00:22:35,280 The shop drop down, we've literally seen revenue 25% lower 505 00:22:35,320 --> 00:22:38,440 in more than one situation when it's got that drop down and we 506 00:22:38,440 --> 00:22:40,720 then test a new NAV, which in Shopify is. 507 00:22:40,720 --> 00:22:43,440 It's a little bit clunky to set up the actual test because the 508 00:22:43,440 --> 00:22:46,640 NAV is within Shopify and then goes into your store rather 509 00:22:46,640 --> 00:22:49,600 than, but you could duplicate the theme, create a second NAV 510 00:22:49,600 --> 00:22:51,360 and apply the second NAV to the second theme. 511 00:22:51,360 --> 00:22:54,080 There's one way you could do it, but it can be clunky trying to 512 00:22:54,080 --> 00:22:56,160 test this. But I would recommend instead of 513 00:22:56,160 --> 00:22:58,800 having a drop down going like check out our men's women's 514 00:22:58,800 --> 00:23:02,160 accessories, jewellery as an example, having those four 515 00:23:02,160 --> 00:23:06,200 things across the top or when you click on them, the hamburger 516 00:23:06,200 --> 00:23:08,520 menu is like to call it on on mobile. 517 00:23:08,520 --> 00:23:11,640 When you open that, just go men's, women's with an an arrow 518 00:23:11,640 --> 00:23:13,360 under each going you can. There's a big mega menu 519 00:23:13,360 --> 00:23:14,880 underneath this. You can start crawling into the 520 00:23:14,880 --> 00:23:16,960 place that you want. So you know, clicking through to 521 00:23:16,960 --> 00:23:19,840 the place you want to go, just having that shop drop down, it 522 00:23:19,840 --> 00:23:21,600 just adds a step. And like I said earlier about 523 00:23:21,600 --> 00:23:25,440 the bundling and other things, customers are so, so lazy. 524 00:23:25,880 --> 00:23:30,200 On the same point as that shop drop down, We spoke to Anna and 525 00:23:30,200 --> 00:23:31,840 I know you listened to podcast Anna Say hello. 526 00:23:32,280 --> 00:23:33,680 Had a lovely catch up with Anna earlier this week. 527 00:23:33,680 --> 00:23:36,520 One of our one of our clients and I think it was this is going 528 00:23:36,520 --> 00:23:37,520 out a few weeks after I record it. 529 00:23:37,520 --> 00:23:39,680 So it would have been a few weeks ago now, Anna, but we had 530 00:23:39,680 --> 00:23:42,280 a conversation with Anna about getting rid of the read more 531 00:23:42,280 --> 00:23:44,880 button on product descriptions and just having it open. 532 00:23:45,280 --> 00:23:48,960 We saw on Microsoft Clarity data that no one was clicking that 533 00:23:48,960 --> 00:23:51,400 read more button for lots of different brands. 534 00:23:51,720 --> 00:23:54,120 And actually when we've just had that information expanded out, 535 00:23:54,120 --> 00:23:56,760 we've seen conversion rate has gone up as a result of not 536 00:23:56,760 --> 00:24:00,240 having the read more. This is not a one-size-fits-all. 537 00:24:00,240 --> 00:24:03,280 It's not a blanket recommendation to to any of you 538 00:24:03,280 --> 00:24:05,200 guys. Have a look at your data and how 539 00:24:05,240 --> 00:24:07,440 and have a look at how they are, how long they are at the moment 540 00:24:07,640 --> 00:24:10,000 and have a think about this. If you've got more than two 541 00:24:10,000 --> 00:24:12,400 paragraphs next to each other, you need to change that. 542 00:24:12,400 --> 00:24:13,960 In my experience. Again, it's not a 543 00:24:13,960 --> 00:24:16,560 one-size-fits-all, but if you've got multiple paragraphs, 544 00:24:16,560 --> 00:24:19,200 information more 2 tend to be fine next to each other if there 545 00:24:19,200 --> 00:24:20,880 are any sort of 3-4 lines on mobile. 546 00:24:21,120 --> 00:24:23,120 Any more than that, you need to start thinking about breaking it 547 00:24:23,120 --> 00:24:25,600 down with some little subheadings, add some bullet 548 00:24:25,600 --> 00:24:28,880 lists, add some little, maybe even using emojis or symbols to 549 00:24:28,880 --> 00:24:31,160 do like a, you know, 3 reasons to buy this product. 550 00:24:31,160 --> 00:24:33,000 Using a star as the bullet points. 551 00:24:33,280 --> 00:24:35,680 So having a star symbol and it's part of the keyboards, you're 552 00:24:35,680 --> 00:24:39,080 not inputting any extra images or anything, just using the star 553 00:24:39,080 --> 00:24:42,040 symbol and then having bullet one, another star, bullet two, 554 00:24:42,040 --> 00:24:44,320 another star, bullet 3. Or you could use three ticks for 555 00:24:44,320 --> 00:24:45,840 it. And but breaking down that we've 556 00:24:45,840 --> 00:24:47,880 seen, we've seen conversion rate go up because the information 557 00:24:47,880 --> 00:24:51,280 now is much easier for customers to digest as well. 558 00:24:51,440 --> 00:24:54,280 So the shop drop down, the read more drop down and generally 559 00:24:54,280 --> 00:24:57,120 have a look around your site at wherever you've got read more 560 00:24:57,120 --> 00:24:59,640 expansions. Or you might have 5 FAQs and you 561 00:24:59,640 --> 00:25:01,600 have to click on them to expand the answers. 562 00:25:02,080 --> 00:25:05,320 We've done tests of having no FAQs in the page, having the 563 00:25:05,320 --> 00:25:07,800 questions, but the answers you have to Click to expand what's 564 00:25:07,800 --> 00:25:09,600 called the accordion to show the answer. 565 00:25:10,120 --> 00:25:12,840 And we've also tried having the question and answer all visible 566 00:25:12,840 --> 00:25:16,160 and a few different designs. And it's a complete mixed bag on 567 00:25:16,160 --> 00:25:18,040 different brands, different websites as to which one works 568 00:25:18,040 --> 00:25:20,120 best but gives you something else to test. 569 00:25:20,680 --> 00:25:23,040 Amazing. That's it from me today. 570 00:25:23,040 --> 00:25:27,160 Apart from one very, very special offer, we are launching 571 00:25:27,200 --> 00:25:31,480 free auditing of people's sites. And what this involves is, and 572 00:25:31,480 --> 00:25:33,520 we're probably only going to do this for a short space of time. 573 00:25:33,520 --> 00:25:36,400 So if you want to get involved in this, I am personally going 574 00:25:36,400 --> 00:25:38,360 to review your website if you want me to. 575 00:25:38,840 --> 00:25:42,160 If I get inundated, I will queue you guys up that that happened 576 00:25:42,160 --> 00:25:43,360 last time I did something like this. 577 00:25:43,360 --> 00:25:45,320 It was slightly different and but what we're going to do, the 578 00:25:45,320 --> 00:25:48,520 terms and conditions are send your site in and say, Nick, I'd 579 00:25:48,520 --> 00:25:51,440 love you to audit my site. I've got about 6 waiting to go 580 00:25:51,440 --> 00:25:52,560 at the moment. So hopefully I'll get through 581 00:25:52,560 --> 00:25:53,680 those before this episode goes down. 582 00:25:53,680 --> 00:25:56,680 I'm going to do a short video screen sharing your site and 583 00:25:56,680 --> 00:25:59,120 explain what I would change, why I would change it, or what I 584 00:25:59,120 --> 00:26:00,800 would test, what information I would go and look at. 585 00:26:01,120 --> 00:26:03,400 We did some of these on a live Judge Me webinar with hundreds 586 00:26:03,400 --> 00:26:05,760 of people tuning in recently live and that was great fun and 587 00:26:05,760 --> 00:26:08,360 we ran out of time, but that's where the idea came from. 588 00:26:09,080 --> 00:26:11,160 Send your site in, I'm going to review it and with your 589 00:26:11,160 --> 00:26:13,720 permission, if you're happy to, I would also love to post it on 590 00:26:13,720 --> 00:26:16,440 our YouTube channel. So other brands that haven't had 591 00:26:16,440 --> 00:26:18,640 their sites reviewed or even if you have, you can watch other 592 00:26:18,800 --> 00:26:20,840 site reviews where we've gone through the site and said, 593 00:26:20,840 --> 00:26:23,160 right, we would test changing this, trying this, trying this, 594 00:26:23,160 --> 00:26:25,480 trying this and we're happy to do it for free. 595 00:26:25,560 --> 00:26:28,480 We're probably going to cap it at no more than 50 people and 596 00:26:28,480 --> 00:26:30,560 that might take me 6 months to do. 597 00:26:30,680 --> 00:26:32,960 At the time this has gone out, my gorgeous little baby will 598 00:26:32,960 --> 00:26:34,840 have been born as well. So I'm going to be incredibly 599 00:26:34,840 --> 00:26:36,880 tired. So you might you might hear me 600 00:26:36,880 --> 00:26:39,400 kind of dragging on future podcast episodes the next few 601 00:26:39,400 --> 00:26:40,560 months when I'm getting used to that. 602 00:26:40,560 --> 00:26:42,000 And but we'd love to review some of your sites. 603 00:26:42,000 --> 00:26:43,280 We'd also just love to see your site. 604 00:26:43,280 --> 00:26:45,160 So if you want to reach out and just say, hey, but listen to the 605 00:26:45,160 --> 00:26:48,200 podcast for this long, here's my website, then please do. 606 00:26:48,440 --> 00:26:50,400 If you're subscribed to our newsletter as well, you probably 607 00:26:50,400 --> 00:26:52,040 saw we sent out a questionnaire recently. 608 00:26:52,280 --> 00:26:53,280 The people that responded to that. 609 00:26:53,280 --> 00:26:55,400 Thank you so much. It's actually been a game 610 00:26:55,400 --> 00:26:58,240 changer for us in terms of what we can do with our content and 611 00:26:58,240 --> 00:26:59,960 that we're posting on the podcast as well. 612 00:26:59,960 --> 00:27:02,920 So as I always say, this podcast is your podcast, guys. 613 00:27:02,920 --> 00:27:05,080 We make it for you to tell us what you want to hear more 614 00:27:05,080 --> 00:27:06,080 about. Tell us how long you've been 615 00:27:06,080 --> 00:27:07,520 listening. Tell us what your business is 616 00:27:07,520 --> 00:27:09,960 and we can help tailor things to to help you guys. 617 00:27:10,160 --> 00:27:11,920 I hope you've enjoyed today. I've been Nick, you've been an 618 00:27:11,920 --> 00:27:13,040 audience and you've been amazing. 619 00:27:13,040 --> 00:27:13,920 Thank you so much for tuning in.