1 00:00:04,920 --> 00:00:07,000 Hello and welcome to another episode of the winning Shopify 2 00:00:07,000 --> 00:00:09,760 podcast is Tuesday, which can mean only one thing. 3 00:00:09,760 --> 00:00:11,640 It's time for a Tuesday tea break talks. 4 00:00:11,960 --> 00:00:13,480 We're going to be enjoying a nice cup of tea. 5 00:00:13,480 --> 00:00:15,200 I'm going to introduce the tea in a second. 6 00:00:15,720 --> 00:00:18,480 Lorna from the Bean shop there. It says tea shop on the side of 7 00:00:18,480 --> 00:00:21,640 the tea packets, but Lorna from Bean Shop sent me a whole range 8 00:00:21,640 --> 00:00:23,480 of teas I'm going to be trying over the next next couple of 9 00:00:23,480 --> 00:00:25,600 months. So thank you Lorna, and thank 10 00:00:25,600 --> 00:00:26,840 you for everybody for tuning into these. 11 00:00:26,840 --> 00:00:28,920 These are quite fun if you've never listened to one of these 12 00:00:28,920 --> 00:00:30,160 before. I've looked down a lot because 13 00:00:30,160 --> 00:00:31,600 I've actually got notes for once. 14 00:00:31,600 --> 00:00:33,920 Normally we just have a nice chat, but I've got notes that I 15 00:00:33,920 --> 00:00:36,120 have to run through. We're going to talk about the 16 00:00:36,120 --> 00:00:38,480 tea. We've got some good quotes of 17 00:00:38,480 --> 00:00:41,280 the week about e-commerce. We've got some Shopify news. 18 00:00:41,400 --> 00:00:43,920 We don't have partner news. Why are you telling me that, 19 00:00:43,920 --> 00:00:45,000 Nick? Well, we normally do, but we 20 00:00:45,000 --> 00:00:46,440 don't have any partner news this week. 21 00:00:46,440 --> 00:00:49,520 And we've got some learnings from the agency and we've got a 22 00:00:49,520 --> 00:00:51,720 thing called Quivia, which is a question about a piece of 23 00:00:51,720 --> 00:00:56,280 trivia, which is all quite fun. But without further ado, whilst 24 00:00:56,280 --> 00:00:57,800 I'm pouring, I've got loose leaf. 25 00:00:57,800 --> 00:01:00,640 If you're watching this, we've got these world famous, they're 26 00:01:00,640 --> 00:01:04,560 not really winning shop 5 mugs which I had printed cheaply on 27 00:01:04,560 --> 00:01:06,760 the interwebs and we've got some loose leaf tea. 28 00:01:06,960 --> 00:01:08,480 The tea is in there, it's been brewing. 29 00:01:08,480 --> 00:01:11,160 I brewed it to 80°. Tends to be the best for tea to 30 00:01:11,160 --> 00:01:13,760 get the most flavour out of it. I don't actually know what I'm 31 00:01:13,760 --> 00:01:16,360 doing, this is all written in my notes, although I did brew it to 32 00:01:16,360 --> 00:01:18,120 that temperature. The winter tea, this one's 33 00:01:18,120 --> 00:01:21,640 called winter tea is from the tea shop and it offers multiple 34 00:01:21,640 --> 00:01:27,120 benefits including boosting circulation and warmth support 35 00:01:27,120 --> 00:01:31,160 the immune system love this with antioxidants and vitamin C and 36 00:01:31,160 --> 00:01:34,280 age digestion through the soothing spices. 37 00:01:34,280 --> 00:01:39,520 It is very spicy, as in not hot as in like it's going to burn my 38 00:01:39,520 --> 00:01:41,120 mouth. But it's there's a lot of 39 00:01:41,120 --> 00:01:43,480 spices, like a kind of cinnamon vibe I'm getting from that, a 40 00:01:43,480 --> 00:01:46,760 kind of pumpkin winter spice like you would in a nice coffee 41 00:01:47,280 --> 00:01:50,680 and antioxidant protection. It relieves sore throats and 42 00:01:50,680 --> 00:01:53,920 congestion, which I've got to tune in next week to see if I'm 43 00:01:53,920 --> 00:01:57,240 still alive, see if it's worked and promote relaxation and mood 44 00:01:57,240 --> 00:02:01,200 balance and maintain it, maintain hydration during cold 45 00:02:01,200 --> 00:02:02,800 weather. It's freezing in the UK, so I 46 00:02:02,800 --> 00:02:04,600 say freezing. I'm an absolute wimp. 47 00:02:04,600 --> 00:02:08,120 I live down in the South. It must be about 7 or 8°C today 48 00:02:08,120 --> 00:02:09,960 in Fahrenheit, like a million or something. 49 00:02:10,360 --> 00:02:12,040 I don't know what the Fahrenheit is. 50 00:02:12,360 --> 00:02:13,480 But anyway, we're going to dive in. 51 00:02:13,480 --> 00:02:14,760 I'm going to try this tea quickly. 52 00:02:15,240 --> 00:02:20,520 It does smell very spicy. It's almost like a kind of 53 00:02:20,840 --> 00:02:23,840 mulled wine type vibe. You only get mulled wine and you 54 00:02:23,840 --> 00:02:25,920 put cinnamon sticks and orange and stuff in. 55 00:02:26,080 --> 00:02:30,480 Very nice anyone is just listening to this is going. 56 00:02:30,720 --> 00:02:34,600 I'm literally listening to a man tasting tea on audio only. 57 00:02:34,600 --> 00:02:38,600 What is my life become anyway, let's jump in so quote of the 58 00:02:38,600 --> 00:02:39,960 week. We've got three quotes all about 59 00:02:39,960 --> 00:02:43,400 Black Friday and sorry, 2 are about Black Friday ones. 60 00:02:43,400 --> 00:02:45,440 Not need to come from my team. Liv and Millie have put these 61 00:02:45,440 --> 00:02:47,240 together this week. Daisy is taking a much needed 62 00:02:47,240 --> 00:02:49,680 holiday for the next few days and you can't go into Black 63 00:02:49,680 --> 00:02:53,160 Friday and put 15% off, 20% off and expect to do well. 64 00:02:53,160 --> 00:02:56,040 Make sure your offer is compelling no matter what. 65 00:02:56,040 --> 00:02:59,560 It's a lesson for all of us. How many brands like the finance 66 00:02:59,560 --> 00:03:01,600 director said we could do 10%? It's like there's a whole 67 00:03:01,600 --> 00:03:03,960 psychology of marketing. Have a real think about those 68 00:03:03,960 --> 00:03:05,520 offers. The second great is Black 69 00:03:05,520 --> 00:03:06,400 Friday. I love this one. 70 00:03:06,400 --> 00:03:09,680 Black Friday, the day we all become professional shoppers. 71 00:03:10,160 --> 00:03:12,000 I love that. I don't know about you. 72 00:03:12,000 --> 00:03:14,440 I have a bit of a shopping list every year and every the last 73 00:03:14,440 --> 00:03:16,240 three or four years I've been a bit disappointed to be honest, 74 00:03:16,240 --> 00:03:19,120 with the discounts we've got. I remember when Black Friday 1st 75 00:03:19,120 --> 00:03:22,360 became a big thing in the UK and we were getting 6070% off 76 00:03:22,360 --> 00:03:25,440 things, whereas now it's like 10 or 20, which it was a lot more 77 00:03:25,440 --> 00:03:27,560 reasonable. And the third quote is your 78 00:03:27,560 --> 00:03:30,000 platform is only as good as the story it helps you tell. 79 00:03:30,280 --> 00:03:33,000 Every customer journey on Shopify is a chapter in your 80 00:03:33,000 --> 00:03:36,080 brand's book. Love that telling stories 81 00:03:36,400 --> 00:03:39,040 through marketing is really, really important. 82 00:03:39,040 --> 00:03:40,880 I don't know if you have it in every country as well. 83 00:03:41,120 --> 00:03:44,240 Just on the side note, telling stories every year, the UKI 84 00:03:44,280 --> 00:03:48,040 think it's a Telegraph newspaper here does a top ten TV adverts 85 00:03:48,280 --> 00:03:50,640 and they're they've been getting more and more emotive and 86 00:03:50,640 --> 00:03:53,600 passionate the last few years. I'd say last sort of five to 10 87 00:03:53,600 --> 00:03:55,320 years. John Lewis always featured quite 88 00:03:55,320 --> 00:03:57,400 high on them and amongst their other brands and a couple of our 89 00:03:57,400 --> 00:04:00,560 clients got in over the last few years, which is fun right to 90 00:04:00,600 --> 00:04:03,640 Shopify news. What's been going on and 91 00:04:03,640 --> 00:04:06,840 duplicate to user groups to speed up set up and the 92 00:04:06,840 --> 00:04:09,120 description says you can now duplicate user groups in one 93 00:04:09,120 --> 00:04:12,920 click on the plus plan only sorry non plus planners if you 94 00:04:12,960 --> 00:04:14,720 thinking about grading to plus, I'll talk about that minute. 95 00:04:14,760 --> 00:04:16,160 Let's finish the description first. 96 00:04:16,640 --> 00:04:17,920 I'm so sidetracked at the moment. 97 00:04:17,920 --> 00:04:19,079 It's nearly Christmas, I need a break. 98 00:04:19,240 --> 00:04:21,519 So yeah, you can now duplicate user groups with one click on 99 00:04:21,519 --> 00:04:25,080 the Plus plan only all roles and store assignments copy over 100 00:04:25,080 --> 00:04:28,080 automatically so you don't have to rebuild similar groups from 101 00:04:28,080 --> 00:04:29,480 scratch. That's quite useful. 102 00:04:29,760 --> 00:04:32,160 But on the Plus plan, I've had a few people reach out and I 103 00:04:32,160 --> 00:04:34,280 think, I think I actually said this last week or a couple of 104 00:04:34,280 --> 00:04:37,000 weeks ago, if you're on the standard plan of thinking of 105 00:04:37,000 --> 00:04:39,400 upgrading to Plus and you look at it and go beyond the 106 00:04:39,440 --> 00:04:42,320 financial benefits of the upgrade, what are the actual 107 00:04:42,320 --> 00:04:44,840 benefits to me? And I keep saying back to people 108 00:04:44,840 --> 00:04:47,000 like, well, if that's the only benefit, we'll crack on and do 109 00:04:47,000 --> 00:04:47,720 it. Saves you money. 110 00:04:47,720 --> 00:04:49,160 You're a business, you're an e-commerce store. 111 00:04:49,160 --> 00:04:51,680 Cash is king. Save some cash by paying a 112 00:04:51,680 --> 00:04:54,680 slightly higher fee for the platform each month into plus, 113 00:04:54,680 --> 00:04:56,800 but then you save on each transaction, which should 114 00:04:56,800 --> 00:04:59,320 actually make you a profit when you reach the right point. 115 00:04:59,320 --> 00:05:01,960 So in your business plan, work out what point are we going to 116 00:05:01,960 --> 00:05:04,600 cross that threshold? Really, really important. 117 00:05:06,480 --> 00:05:08,720 Next one. Capital Flex is now live in the 118 00:05:08,800 --> 00:05:10,720 US. Eligible US merchants can access 119 00:05:10,720 --> 00:05:13,720 Capital Flex. Continuous access to working at 120 00:05:13,720 --> 00:05:15,360 Capital. So you can unlock some cash of 121 00:05:15,360 --> 00:05:18,360 stuff that's not even sold yet. We've actually had Shopify on 122 00:05:18,360 --> 00:05:20,520 the show. I'm trying to think, I think I 123 00:05:20,520 --> 00:05:22,840 recorded it in my old house. It would have been 2020 during 124 00:05:22,840 --> 00:05:25,280 Covic when I was at home recording one of these and we 125 00:05:25,280 --> 00:05:27,240 were talking about this kind of thing with a lady called Tui. 126 00:05:27,240 --> 00:05:29,360 She's no longer at Shopify, but we spoke about a very similar 127 00:05:29,360 --> 00:05:31,040 thing. But there's a new thing called 128 00:05:31,040 --> 00:05:33,200 capital Flex in the US. So you can access working 129 00:05:33,200 --> 00:05:35,680 capital, borrow what you need, when you need it up to your 130 00:05:35,680 --> 00:05:38,000 limit. As you repay your available 131 00:05:38,000 --> 00:05:40,880 funds, replenish as well. So if you're predicting a big 132 00:05:40,880 --> 00:05:42,960 Black Friday or you're doing a big push of something or you can 133 00:05:42,960 --> 00:05:45,320 do a big sale and you know we're starting to make profit on that 134 00:05:45,320 --> 00:05:48,720 sale, you can access cash. It might be instantaneous. 135 00:05:48,720 --> 00:05:50,320 It says continue access to working capital. 136 00:05:50,520 --> 00:05:52,440 But if it's worth getting that, even if you're not going to use 137 00:05:52,440 --> 00:05:54,320 it, I will send business. The more capital you've got 138 00:05:54,320 --> 00:05:57,040 access to, the more money you can spend when you need to spend 139 00:05:57,040 --> 00:05:58,320 it, when you know you're going to make it back. 140 00:05:58,600 --> 00:06:00,800 Or if a big bill comes up and you think we just need to 141 00:06:00,800 --> 00:06:02,840 swallow that somehow. The working capital's there, you 142 00:06:02,840 --> 00:06:03,960 can use it. I don't know if Shopify can be 143 00:06:03,960 --> 00:06:06,280 used for that specifically, but yeah, have a look into it. 144 00:06:06,720 --> 00:06:08,720 Yeah, it's called Capital Flex. It's US only. 145 00:06:08,920 --> 00:06:13,800 Sorry, everybody over here on the little island of the UK now, 146 00:06:13,800 --> 00:06:15,720 the sip of tea, is that the perfect temperature? 147 00:06:15,880 --> 00:06:16,920 Going to enjoy the right temperature. 148 00:06:17,600 --> 00:06:22,600 You can pay US suppliers instantly with same day ACH from 149 00:06:22,600 --> 00:06:24,920 Shopify Balance. I think Shopify Balance is what 150 00:06:24,920 --> 00:06:26,320 we were talking about in the show years ago. 151 00:06:26,320 --> 00:06:28,640 I have so many guests on here, it's quite hard to remember what 152 00:06:28,640 --> 00:06:29,960 was going on. I remember too and I we spoke 153 00:06:29,960 --> 00:06:32,160 about something very similar. We can access cash, introduce 154 00:06:32,160 --> 00:06:36,480 same day ACH for Shopify Balance users in the US only again. 155 00:06:36,720 --> 00:06:38,640 But again, US tends to be the first place. 156 00:06:38,920 --> 00:06:40,680 Most changes are rolled out across lots of tech platforms, 157 00:06:40,680 --> 00:06:43,160 so expect it to go worldwide once it's been tweaked. 158 00:06:43,160 --> 00:06:45,640 And it's working well, making it faster to pay suppliers and 159 00:06:45,640 --> 00:06:48,960 partners on the same business day, which is quite useful, 160 00:06:49,320 --> 00:06:50,680 especially if you're ordering products. 161 00:06:50,680 --> 00:06:52,280 That's probably someone where they'll say we're not going to 162 00:06:52,280 --> 00:06:55,840 dispatch your new stock until you have paid to be able to pay 163 00:06:55,840 --> 00:06:58,080 them quickly. Just saves time waiting three, 164 00:06:58,080 --> 00:07:00,680 5-10 days when you've already run out of stock and you're 165 00:07:00,680 --> 00:07:02,800 trying to replenish it. Or you could talk to our partner 166 00:07:02,800 --> 00:07:05,160 inventory planner to avoid that happening in the 1st place by 167 00:07:05,160 --> 00:07:08,120 better planning for your inventory next one. 168 00:07:08,160 --> 00:07:10,720 There's loads this week. A cash cheques on the go with 169 00:07:10,720 --> 00:07:14,280 Shopify Balance. Merchants can now snap photos of 170 00:07:14,280 --> 00:07:18,320 paper cheques, a comment about this in a minute and cash them 171 00:07:18,320 --> 00:07:21,200 directly into their Shopify Balance account, which is pretty 172 00:07:21,200 --> 00:07:23,160 cool. So Shopify Balance account is 173 00:07:23,160 --> 00:07:24,520 basically working like a bank account. 174 00:07:24,760 --> 00:07:27,520 What I find hilarious is both the spelling of checks. 175 00:07:27,520 --> 00:07:31,280 Because this is American, you call it CHECHCKS. 176 00:07:31,320 --> 00:07:36,360 Sorry, we spell check CHEQUES and we wrote the language first. 177 00:07:36,360 --> 00:07:38,520 It's the English language. It's funny how much you guys 178 00:07:38,520 --> 00:07:40,280 have changed stuff. It's also funny that you use 179 00:07:40,280 --> 00:07:42,760 cheques. I think I've received one in the 180 00:07:42,760 --> 00:07:46,560 last five years and that was a rebate, a refund from an energy 181 00:07:46,560 --> 00:07:48,400 company. When I moved house, I just, they 182 00:07:48,400 --> 00:07:51,400 owed me some money, excited credit on my electricity account 183 00:07:51,400 --> 00:07:53,800 and they sent me some money. It's funny you guys still use 184 00:07:53,800 --> 00:07:55,640 cheques. We are, we're so digital here in 185 00:07:55,640 --> 00:07:57,760 the UK now. La La, La La. 186 00:07:57,920 --> 00:08:00,480 Two more new collection duplication. 187 00:08:00,480 --> 00:08:03,000 Oh my gosh, Shopify, why has this taken so long? 188 00:08:03,680 --> 00:08:07,240 Duplicate any collection to reuse the settings, the products 189 00:08:07,240 --> 00:08:10,480 and conditions, to run recurring campaigns and test the 190 00:08:10,480 --> 00:08:13,520 merchandising faster. Oh my gosh, we make so many 191 00:08:13,520 --> 00:08:16,440 collections when we're doing an SEO and I'm so glad we can click 192 00:08:16,440 --> 00:08:19,400 a button now and duplicate that. We run things. 193 00:08:19,400 --> 00:08:21,480 For example, if we made a collection that was of a very 194 00:08:21,480 --> 00:08:25,360 niche, filter down to a certain niche type of product and say we 195 00:08:25,360 --> 00:08:27,280 wanted a collection for each of the colours and there were 8 196 00:08:27,280 --> 00:08:29,440 colours moment, we have to create a new collection and then 197 00:08:29,440 --> 00:08:31,920 put all of the criteria again or use something like Matrix 198 00:08:31,920 --> 00:08:34,480 Suffice, download and upload it. It's a bit just clicking 199 00:08:34,480 --> 00:08:36,440 duplicate and going that one was red. 200 00:08:36,440 --> 00:08:39,559 Let's change red to blue and use the tag for blue products. 201 00:08:39,840 --> 00:08:43,360 Bosch done nice and quick. So thank you, Shopify. 202 00:08:43,799 --> 00:08:46,360 That is finally, finally available, which is good. 203 00:08:47,160 --> 00:08:50,120 And November 4th as well. They also announced exclude 204 00:08:50,120 --> 00:08:52,520 products by tag in smart Collections. 205 00:08:52,760 --> 00:08:55,520 It used to be that you could only include products with tags. 206 00:08:55,520 --> 00:08:57,120 You can now exclude them as well. 207 00:08:57,120 --> 00:08:59,760 So tag is not equal to condition. 208 00:08:59,960 --> 00:09:01,320 Again, thank you, thank you, thank you, thank you, thank you. 209 00:09:01,320 --> 00:09:02,800 We make so many collections in SEO. 210 00:09:02,800 --> 00:09:05,680 This is super useful. Carrying on the thread about 211 00:09:05,760 --> 00:09:08,240 SEO, we are into the agency learnings and updates. 212 00:09:08,240 --> 00:09:11,120 I'm going to start with SEO. SEO is always second on my list 213 00:09:11,120 --> 00:09:13,800 of my notes, but I'm going to start with that because Liv and 214 00:09:13,800 --> 00:09:16,000 Millie are in the SEO team days in the BBC team, which might be 215 00:09:16,000 --> 00:09:17,680 why days a bit first, but we'll let her off. 216 00:09:17,880 --> 00:09:22,520 So on SEO, something everybody needs to go and do for ChatGPT 217 00:09:22,520 --> 00:09:27,640 and AI bots definitely implement Bing's what's called index now. 218 00:09:27,920 --> 00:09:30,600 So go on Google and say go on Google, go on Bing. 219 00:09:30,880 --> 00:09:32,120 You search for either search engine. 220 00:09:32,120 --> 00:09:34,640 It's just so as much as I do indoors Bing and I think Bing's 221 00:09:34,640 --> 00:09:36,280 a fantastic platform. We spend a lot of money in it. 222 00:09:36,280 --> 00:09:38,360 We probably spend more on it as a percentage to spend than most 223 00:09:38,360 --> 00:09:40,440 agencies at almost any agency in the world. 224 00:09:40,440 --> 00:09:43,920 But I just think in my head like, let's go Google it, Let's 225 00:09:43,920 --> 00:09:45,120 go Bing it. Why don't we Bing it? 226 00:09:45,640 --> 00:09:47,400 So you can use the thing called index now. 227 00:09:47,800 --> 00:09:50,920 It's ChatGPT uses a lot of Bing signals. 228 00:09:50,960 --> 00:09:53,800 Bing and ChatGPT will open AI very much in bed with each other 229 00:09:54,000 --> 00:09:55,960 in terms of integrations and how they work and some of the 230 00:09:55,960 --> 00:09:58,560 information that gets passed. So index now is a feature that 231 00:09:58,560 --> 00:10:03,120 allows you to allows instant indexing post site update. 232 00:10:03,120 --> 00:10:06,120 So when you update your site, bang, go and update this page 233 00:10:06,120 --> 00:10:09,000 now and index it on AI. One of the biggest questions, of 234 00:10:09,000 --> 00:10:10,360 course, we get asked an SEO pitch at the moment. 235 00:10:10,360 --> 00:10:13,360 It's like, what about AI? You think about our AI structure 236 00:10:13,360 --> 00:10:15,560 and how we're going to be on all the AI bots and people are 237 00:10:15,560 --> 00:10:16,880 looking for products or services. 238 00:10:17,120 --> 00:10:21,040 So we're doing a lot with this. It is flagged as a high severity 239 00:10:21,040 --> 00:10:24,360 issue in Bing Webmaster Tools when you don't implement it. 240 00:10:24,600 --> 00:10:28,000 So it is super important. And the thing we don't know at 241 00:10:28,000 --> 00:10:29,760 the moment is a question that we're going to try and answer 242 00:10:29,760 --> 00:10:31,800 over the next few weeks and months as we keep playing with 243 00:10:31,800 --> 00:10:34,720 these things because it's a very new feature keep. 244 00:10:35,200 --> 00:10:38,200 Could adding it increase Bing visibility and therefore ChatGPT 245 00:10:38,280 --> 00:10:40,480 visibility? We are, we're testing it on all 246 00:10:40,480 --> 00:10:42,200 of our clients at the moment. We've rolled it out because it's 247 00:10:42,480 --> 00:10:45,120 very, very quick and easy to do. But if it has an uplift, we want 248 00:10:45,120 --> 00:10:47,320 to be there. All right, this is a good one 249 00:10:47,320 --> 00:10:50,560 then from the PPC team, I believe this will be Elliot 250 00:10:50,560 --> 00:10:52,480 based on the subject matter. So thank you, Elliot. 251 00:10:52,960 --> 00:10:55,360 We noticed that the main campaign for one of our clients 252 00:10:55,360 --> 00:10:58,960 wasn't performing very well and that is because bundled products 253 00:10:58,960 --> 00:11:00,880 you can buy, one individual product you can buy in a pack. 254 00:11:01,120 --> 00:11:04,240 The packs themselves and the bundled products were lagging 255 00:11:04,280 --> 00:11:06,440 for a few weeks. So we take, we watch things 256 00:11:06,440 --> 00:11:09,240 every day in the agency here to look for trends. 257 00:11:09,320 --> 00:11:11,200 Is this like OK, we just had three or four bad days and 258 00:11:11,200 --> 00:11:12,600 suddenly improves. That's very normal. 259 00:11:12,760 --> 00:11:15,520 Things just go up and down. The less you're spending, the 260 00:11:15,520 --> 00:11:17,960 less percentage of the time you appear that you could. 261 00:11:18,480 --> 00:11:21,440 Therefore, you're going to find lower performance. 262 00:11:21,520 --> 00:11:23,600 I'll repeat that again, the percentage if you imagine it's 263 00:11:23,600 --> 00:11:26,800 called impression share, say for the 100% of the time you could 264 00:11:26,800 --> 00:11:29,560 appear if you're on a low budget and you're only appearing for 265 00:11:29,560 --> 00:11:31,680 say 5 or 10% of the time, say it's 10%. 266 00:11:31,680 --> 00:11:33,840 Let's keep it simple. Then there's only a one in 10 267 00:11:33,840 --> 00:11:35,800 chance you're going to appear in front of each of the customers 268 00:11:35,800 --> 00:11:39,200 that's looking versus the other nine that's that are looking if 269 00:11:39,200 --> 00:11:41,840 that was the percentage. So again, the more you spend, 270 00:11:41,840 --> 00:11:43,760 the more days you're going to get the quick you can refine. 271 00:11:43,960 --> 00:11:48,200 But in this particular one, bundles, cases, packs, when 272 00:11:48,480 --> 00:11:50,640 performing as well, they were lagging back for a few weeks. 273 00:11:50,640 --> 00:11:52,280 In this situation it's like, right, it's been a week or so, 274 00:11:52,280 --> 00:11:53,640 we need to do something about this now. 275 00:11:53,640 --> 00:11:55,640 It's affecting overall performance and it wasn't just a 276 00:11:55,640 --> 00:11:57,920 bad week, it's like it's actually started to get much 277 00:11:57,920 --> 00:11:59,960 worse. So to fix it, we've split packs 278 00:11:59,960 --> 00:12:03,240 into their own campaign and separated out the individual 279 00:12:03,240 --> 00:12:07,480 products by their colours, by splitting them out by colour. 280 00:12:07,480 --> 00:12:08,960 There's a lot of work to do this. 281 00:12:08,960 --> 00:12:11,120 There are ways we do it a little bit quicker, but it's generally 282 00:12:11,760 --> 00:12:13,120 it's, it's a lot of work to do this. 283 00:12:13,320 --> 00:12:15,800 But the change has made a massive difference. 284 00:12:16,000 --> 00:12:18,920 The packs and bundles have started performing much better. 285 00:12:19,520 --> 00:12:21,720 We've gained more control now that we've got more campaigns. 286 00:12:21,960 --> 00:12:24,280 So we can shuffle budgets literally day by day or week by 287 00:12:24,280 --> 00:12:26,240 week or every few days as campaigns. 288 00:12:26,280 --> 00:12:28,840 If one's got a higher ROI and it's outperforming its target, 289 00:12:29,040 --> 00:12:30,400 we start spending a bit more in there. 290 00:12:30,560 --> 00:12:32,560 That hands on approach has helped this business sort of 291 00:12:32,560 --> 00:12:34,560 turn around just in time for Black Friday and Peak as well, 292 00:12:34,560 --> 00:12:36,800 which is fantastic. We've now got more budget 293 00:12:36,800 --> 00:12:40,000 focused on the cases and packs have a higher average order 294 00:12:40,000 --> 00:12:41,320 value, less on the individual items. 295 00:12:41,320 --> 00:12:43,880 The individual items used to have a higher rowers, not 296 00:12:43,880 --> 00:12:47,360 anymore, right guys? It is time for Quivia. 297 00:12:47,640 --> 00:12:49,840 I'm going to ask. We've actually got 2 this week. 298 00:12:50,160 --> 00:12:52,240 Liv is spoiling us. I think she's just trying to 299 00:12:52,240 --> 00:12:55,280 outdo Daisy because I know Liv really wants to do these and I 300 00:12:55,280 --> 00:12:57,040 know Millie's chipped into these things as well. 301 00:12:57,040 --> 00:12:59,680 So thank you Liv and Millie. These are from you guys. 302 00:12:59,880 --> 00:13:02,320 True or false? Black Friday is always on the 303 00:13:02,320 --> 00:13:05,400 last Friday of November. True or false? 304 00:13:05,440 --> 00:13:08,200 Quick tipity discussed with anyone near you or just talk out 305 00:13:08,200 --> 00:13:09,840 loud in whatever environment you're in right now. 306 00:13:13,080 --> 00:13:16,200 And the answer is false. It is always the day after 307 00:13:16,200 --> 00:13:18,000 Thanksgiving. I think you guys in the US are 308 00:13:18,000 --> 00:13:20,880 like, come on Nick, you must. I won't do an American accent. 309 00:13:20,880 --> 00:13:22,720 You must know this is what you're probably all thinking. 310 00:13:23,000 --> 00:13:25,800 But most of us here in the UK and outside of the US, yes, yes, 311 00:13:25,840 --> 00:13:28,240 there are more countries shopping online than just 312 00:13:28,240 --> 00:13:30,760 America at the moment. But outside the US, like 313 00:13:30,760 --> 00:13:33,920 Thanksgiving is, is certainly not as widely celebrated for 314 00:13:33,920 --> 00:13:36,560 obvious reasons because it's AUS holiday. 315 00:13:36,560 --> 00:13:39,160 So we probably don't know that. And then the last Quivia just 316 00:13:39,160 --> 00:13:41,520 before we say a very sorrow goodbye ahead of Friday's 317 00:13:41,520 --> 00:13:44,280 episode. And what is the expected amount 318 00:13:44,280 --> 00:13:50,200 of money that the UK will spend over Black Friday this year? 319 00:13:50,200 --> 00:13:53,520 So UK start one for US1 for UK. What is the expected amount of 320 00:13:53,520 --> 00:13:55,640 money that UK will spend over Black Friday this year? 321 00:13:58,840 --> 00:14:00,440 This tea's delicious. It's definitely one of my top 322 00:14:00,440 --> 00:14:01,760 teas. Might have to get more of this 323 00:14:02,240 --> 00:14:04,840 one. The answer is 14 billion pounds, 324 00:14:05,200 --> 00:14:08,920 £14 billion over Black Friday this year. 325 00:14:09,280 --> 00:14:10,400 Thank you for listening everybody. 326 00:14:10,400 --> 00:14:12,400 It's been great having you all here and I hope you have an 327 00:14:12,400 --> 00:14:14,520 amazing rest of the week. And we'll see you again on 328 00:14:14,520 --> 00:14:15,760 Friday. If you've not tuned in before, 329 00:14:16,040 --> 00:14:17,240 hit subscribe. Leave us a review if you 330 00:14:17,240 --> 00:14:18,240 haven't. You haven't done those two 331 00:14:18,240 --> 00:14:19,240 things. Go and do those two things. 332 00:14:19,240 --> 00:14:21,080 And on Friday we'll have a full, full episode. 333 00:14:21,080 --> 00:14:23,000 These are little mini ones on Tuesdays, but we'll have a full 334 00:14:23,000 --> 00:14:25,440 episode on Friday as well. And a massive shout out to our 335 00:14:25,520 --> 00:14:28,320 our Spotify audience. You guys are growing and also a 336 00:14:28,320 --> 00:14:30,440 few of you've reached out for our help as well, which is how I 337 00:14:30,440 --> 00:14:33,160 know Spotify started working for us, which is amazing because 338 00:14:33,160 --> 00:14:34,920 we've been working really hard to get our Spotify views up. 339 00:14:35,120 --> 00:14:37,000 So yeah, if you haven't already, leave us a comment on Spotify in 340 00:14:37,000 --> 00:14:38,040 the description. Hello, Elliot. 341 00:14:38,040 --> 00:14:39,920 Keeping an eye on those. And so Byron, so let's get back 342 00:14:39,920 --> 00:14:41,720 to you very, very shortly. Thanks much for tuning in back 343 00:14:41,720 --> 00:14:42,280 again on Friday.