1 00:00:04,160 --> 00:00:05,880 Today's show. So last week we spoke about 2 00:00:05,880 --> 00:00:08,160 TikTok. Today we're continuing talking 3 00:00:08,160 --> 00:00:11,520 about TikTok and talking to solo founders and how they're using 4 00:00:11,520 --> 00:00:13,560 TikTok to get millions and millions of views. 5 00:00:13,800 --> 00:00:18,640 My guest today, Megan, got 18 and a half million views on a 6 00:00:18,680 --> 00:00:22,440 single TikTok video. Imagine what they did to her 7 00:00:22,440 --> 00:00:25,240 revenue. We also spoke about COVID, 8 00:00:25,240 --> 00:00:30,880 Toronto TikTok, when to post solo versus brand, as in a solo 9 00:00:31,240 --> 00:00:33,840 entrepreneur like Megan versus a brand posting. 10 00:00:34,160 --> 00:00:37,600 We spoke about making behind the scenes videos, prank videos, 11 00:00:37,600 --> 00:00:40,480 which are not what you might think they are, but they are 12 00:00:40,480 --> 00:00:41,640 quite cool. We've talked about this quite a 13 00:00:41,640 --> 00:00:44,680 bit, YouTube Shorts, which I think might be the first time 14 00:00:44,680 --> 00:00:47,760 we've ever even mentioned YouTube Shorts on the show, but 15 00:00:47,760 --> 00:00:49,880 they work incredibly effectively for winning Shopify. 16 00:00:50,160 --> 00:00:52,640 We're talking about authenticity, personality, and 17 00:00:52,640 --> 00:00:55,320 the most awesome topic I think of today's episode or the 18 00:00:55,320 --> 00:00:57,600 funniest one certainly that I will not be forgetting in a 19 00:00:57,600 --> 00:01:01,040 hurry, is 70 millimetre eyelashes. 20 00:01:01,040 --> 00:01:05,160 That's right, 70 millimetre, 7 centimetre long eyelashes and 21 00:01:05,160 --> 00:01:07,080 how she pranks somebody with those. 22 00:01:07,080 --> 00:01:09,120 And they're currently for sale on her store as well if you want 23 00:01:09,120 --> 00:01:11,640 to get a pair for Halloween. Anyway, I hope you enjoyed 24 00:01:11,640 --> 00:01:13,760 today's show. Over to the actual episode. 25 00:01:14,040 --> 00:01:16,000 So, Megan, welcome to the show. How are you? 26 00:01:16,520 --> 00:01:18,480 Hey, Nick, thanks for having me. I'm doing good. 27 00:01:18,480 --> 00:01:21,160 How are you? Yes, I'm very well, thank you. 28 00:01:21,160 --> 00:01:22,880 Very well. And I'll say to everybody 29 00:01:22,880 --> 00:01:24,880 listening as well, Megan and I were just chatting before we 30 00:01:24,880 --> 00:01:27,080 got, we both got coughs at the moment. 31 00:01:27,120 --> 00:01:29,800 And my editors are, they're taking the Mick out of me at the 32 00:01:29,800 --> 00:01:32,760 moment, how much I cough before we start recording as well. 33 00:01:32,760 --> 00:01:34,440 And there will be a blooper really at Christmas, which I'm 34 00:01:34,440 --> 00:01:37,080 sure will include some coughs. So, yeah, apologies if Megan or 35 00:01:37,080 --> 00:01:40,240 I sound a bit croaky at any point, but opposite sides of the 36 00:01:40,240 --> 00:01:41,920 Atlantic and we're both unwell. So. 37 00:01:42,440 --> 00:01:45,440 But anyway, Megan, tell us a little bit about your business, 38 00:01:45,440 --> 00:01:46,960 about your background, about how you got it started. 39 00:01:46,960 --> 00:01:48,000 We ask all of our guests to do this. 40 00:01:48,000 --> 00:01:50,320 So yeah, we'd love to hear a bit about your story and then we'll 41 00:01:50,320 --> 00:01:52,760 dive in more as we go through. Awesome. 42 00:01:52,760 --> 00:01:56,520 So my name is Megan. My business is VO Lashes. 43 00:01:56,520 --> 00:01:59,760 We are based in Toronto. I say we, but it's just really 44 00:01:59,760 --> 00:02:02,600 me. It started as a service based 45 00:02:02,600 --> 00:02:07,080 business in 2017 providing lash extension services to clients. 46 00:02:07,320 --> 00:02:10,479 So I would physically do these beauty services for my clients. 47 00:02:10,880 --> 00:02:15,160 I built a loyal clientele, but when COVID-19 hit, I was forced 48 00:02:15,160 --> 00:02:17,560 forced to shut down due to restrictions. 49 00:02:18,040 --> 00:02:21,840 So this challenge kind of led me to pivot and focus on creating 50 00:02:21,840 --> 00:02:25,360 an e-commerce store. So today my store offers 51 00:02:25,400 --> 00:02:28,480 hundreds of lash styles along with a wide range of lash tools, 52 00:02:28,480 --> 00:02:32,040 products and supplies for both everyday users and 53 00:02:32,040 --> 00:02:34,040 professionals. Amazing, amazing. 54 00:02:34,280 --> 00:02:35,960 And essentially you're based in Toronto. 55 00:02:35,960 --> 00:02:39,200 I have to ask, is that why you use Shopify or was it just the 56 00:02:39,200 --> 00:02:41,080 best option at the time? Because obviously they are based 57 00:02:41,080 --> 00:02:43,040 in Toronto. They're one of the big flagship 58 00:02:43,040 --> 00:02:44,160 companies over there, aren't they? 59 00:02:45,160 --> 00:02:48,400 Yeah, they are the biggest one just because I was mostly I 60 00:02:48,400 --> 00:02:51,760 found it more easier to use Shopify versus the other ones. 61 00:02:52,800 --> 00:02:55,680 Yeah, amazing, amazing. And let's let's roll back to 62 00:02:55,680 --> 00:02:57,480 COVID quickly. I know it was a horrible time 63 00:02:57,480 --> 00:03:00,160 for most of us, but just as you've described, we we've 64 00:03:00,160 --> 00:03:01,960 worked with so many clients, with so many people on the show 65 00:03:01,960 --> 00:03:04,960 as well saying that COVID was just a game changer, sometimes 66 00:03:04,960 --> 00:03:07,880 good, sometimes bad. And what was that initial kind 67 00:03:07,880 --> 00:03:10,960 of shock like when it was like, Oh my gosh, I can't do my normal 68 00:03:10,960 --> 00:03:13,760 service based business? Like was it quite like a 24 69 00:03:13,760 --> 00:03:15,800 hours and you're completely pivoted and it was all lovely? 70 00:03:15,800 --> 00:03:18,320 I'm sure not tell us what that time was like. 71 00:03:18,320 --> 00:03:20,440 What were some of the key decisions and things that were 72 00:03:20,440 --> 00:03:22,720 actually going on around the business at that particular 73 00:03:22,720 --> 00:03:25,680 moment? It was definitely very scary 74 00:03:25,680 --> 00:03:27,840 because that was my only source of income. 75 00:03:28,560 --> 00:03:32,880 I had quit my job to pursue that full time because I finally 76 00:03:32,880 --> 00:03:36,200 built a loyal clientele, and to have COVID come and just shut 77 00:03:36,200 --> 00:03:38,000 everything down was really, really scary. 78 00:03:38,240 --> 00:03:41,360 It was definitely a slow pivot, but because also my clients 79 00:03:41,360 --> 00:03:44,320 couldn't come to me to do their beauty services, I shifted 80 00:03:44,320 --> 00:03:47,480 towards developing products that those clients could apply 81 00:03:47,480 --> 00:03:50,320 themselves at home without needing to see a professional. 82 00:03:51,560 --> 00:03:52,560 Yeah, amazing. Amazing. 83 00:03:52,560 --> 00:03:53,720 And it's really smart then. Yeah. 84 00:03:53,720 --> 00:03:55,440 So if they couldn't do something with you. 85 00:03:55,440 --> 00:03:57,480 And a lot of businesses did this and I thought it was really 86 00:03:57,480 --> 00:04:00,280 effective. I even there, I was supposed to 87 00:04:00,280 --> 00:04:03,000 go to a brewery tour at one point and they said, oh, where 88 00:04:03,480 --> 00:04:05,600 if you want, you can buy this kit and there's a video to show 89 00:04:05,640 --> 00:04:07,080 you how to make your own beer at home. 90 00:04:07,840 --> 00:04:09,600 All my friends that have been over and have beers at my house 91 00:04:09,600 --> 00:04:12,080 would be proud to hear that I didn't do that because my 92 00:04:12,080 --> 00:04:14,480 cooking skills aren't very good anyway, let alone brewing. 93 00:04:14,480 --> 00:04:17,560 But it's a really smart thing I think to do then so people could 94 00:04:17,560 --> 00:04:20,079 still engage with you and still get this almost maybe not the 95 00:04:20,079 --> 00:04:22,240 same, but a very similar the result, but obviously three 96 00:04:22,240 --> 00:04:24,320 products. But that must have added a an 97 00:04:24,320 --> 00:04:26,880 element of scalability to the whole equation at the same time. 98 00:04:28,040 --> 00:04:30,720 Yeah, for sure. So this just added a new source 99 00:04:30,720 --> 00:04:34,920 of income as well, just instead of like servicing people in 100 00:04:34,920 --> 00:04:38,200 person, you know you have a cap on the hours on how many clients 101 00:04:38,200 --> 00:04:41,440 you can do in a day, right. But now with the sales coming in 102 00:04:41,880 --> 00:04:44,360 as you can get as many people to buy your products. 103 00:04:45,040 --> 00:04:46,480 Yeah, yeah. And I guess there must, I mean, 104 00:04:46,480 --> 00:04:48,560 there is some limits, aren't there in terms of like how many 105 00:04:48,560 --> 00:04:50,920 you can physically stock deliver, but all those things 106 00:04:50,920 --> 00:04:53,120 are scalable. This episode of Winning Shopify 107 00:04:53,120 --> 00:04:56,040 is brought to you by Tax Cloud. 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That's taxcloud.com/winning. 124 00:05:37,400 --> 00:05:39,160 So obviously you were previously doing services. 125 00:05:39,160 --> 00:05:41,800 Were you doing services and products when you first started 126 00:05:41,800 --> 00:05:44,680 out like pre COVID was like was COVID when you launched your 127 00:05:44,680 --> 00:05:46,680 first product or were you already selling products as well 128 00:05:46,680 --> 00:05:49,600 as the service and then just just grew faster during COVID? 129 00:05:50,240 --> 00:05:52,040 OK. So I was doing the service for 130 00:05:52,040 --> 00:05:56,640 years, just solely the service closer to closer to COVID is 131 00:05:56,640 --> 00:05:59,200 when I started offering like supplies for the lash 132 00:05:59,200 --> 00:06:01,080 professionals to do on their clients. 133 00:06:01,320 --> 00:06:03,400 But that was not really taking off yet. 134 00:06:03,560 --> 00:06:07,440 But after COVID hit is when I really went full force with like 135 00:06:07,440 --> 00:06:09,960 finding the products for the end consumers. 136 00:06:10,720 --> 00:06:12,880 Yeah, yeah. Now one of the biggest reasons 137 00:06:12,880 --> 00:06:15,840 we've got you on, I mean, amongst so many other other 138 00:06:15,840 --> 00:06:17,920 things though, but one of the biggest reasons we wanted to get 139 00:06:17,920 --> 00:06:20,320 you on actually is your success on TikTok. 140 00:06:21,000 --> 00:06:23,400 Now the first question before we jump into like, you know, what 141 00:06:23,400 --> 00:06:25,400 is your secret recipe? How have you done it and how's 142 00:06:25,400 --> 00:06:28,840 it worked? Before we jump into that, here 143 00:06:28,840 --> 00:06:30,640 we go. I've coughed again, but what 144 00:06:30,680 --> 00:06:33,080 what were some of the things that you were already doing on 145 00:06:33,080 --> 00:06:36,640 social prior to when TikTok actually really started to build 146 00:06:36,640 --> 00:06:39,120 and grow? Like was TikTok the start of it? 147 00:06:39,120 --> 00:06:41,280 Was it result of what you went through in COVID? 148 00:06:41,640 --> 00:06:43,840 Or actually were you doing that already and it just started to 149 00:06:43,840 --> 00:06:45,800 grow over time? Like how did that initial kind 150 00:06:45,800 --> 00:06:49,520 of spark begin? So definitely TikTok was after 151 00:06:49,520 --> 00:06:51,520 COVID. I actually never used TikTok 152 00:06:51,520 --> 00:06:54,280 before COVID at all. When I was doing the beauty 153 00:06:54,280 --> 00:06:57,800 service, I was just posting, you know, my last work on Instagram 154 00:06:58,120 --> 00:07:00,600 and I wasn't really consistent with it either. 155 00:07:00,800 --> 00:07:03,040 But that still helps me to build the clientele. 156 00:07:03,400 --> 00:07:06,520 But after COVID, when I started the e-commerce stuff is when I 157 00:07:06,520 --> 00:07:08,960 really, really jumped into TikTok, and that's when it 158 00:07:08,960 --> 00:07:11,680 really took off. Amazing. 159 00:07:11,680 --> 00:07:14,040 And did TikTok just kind of work overnight? 160 00:07:14,040 --> 00:07:15,960 I again, like I said earlier, I assume not. 161 00:07:16,480 --> 00:07:18,520 What were some of the things you had to do to really start to 162 00:07:18,520 --> 00:07:20,040 build some of those views before? 163 00:07:20,120 --> 00:07:22,640 I mean, I won't ruin it with a number, but you, you've had some 164 00:07:22,640 --> 00:07:24,160 really successful videos over time. 165 00:07:24,160 --> 00:07:26,360 So like, yeah, how did you, how did you really start to build a 166 00:07:26,360 --> 00:07:28,240 bit of an audience on there and get some, get some views? 167 00:07:29,160 --> 00:07:34,360 So on TikTok I would really post like 3 * a day if not more. 168 00:07:34,360 --> 00:07:36,560 That's a little bit much but I would still recommend doing like 169 00:07:36,560 --> 00:07:40,760 one to three videos. This is also when Instagram 170 00:07:40,760 --> 00:07:44,040 Reels kind of came out too, and they were pushing a lot of their 171 00:07:44,080 --> 00:07:47,840 Reels because they were trying to compete against TikTok. 172 00:07:49,000 --> 00:07:51,960 But yeah, so when I was, yeah. So just like TikTok posting 173 00:07:51,960 --> 00:07:53,600 consistently is what I really did. 174 00:07:55,320 --> 00:07:57,160 And did you spend a lot of time looking at the analytics of 175 00:07:57,160 --> 00:07:59,600 those posts as well to kind of go this one worked, this one 176 00:07:59,600 --> 00:08:01,720 didn't? Or did you just kind of just 177 00:08:01,720 --> 00:08:04,560 keep throwing them out there in like 1 in four or one in five 178 00:08:04,560 --> 00:08:06,360 works? Like what was that process of 179 00:08:06,360 --> 00:08:09,640 looking at the the analytics? So when I first started, I was 180 00:08:09,640 --> 00:08:11,160 pretty much like an amateur at TikTok. 181 00:08:11,160 --> 00:08:13,120 I was just throwing different videos out there just to see 182 00:08:13,120 --> 00:08:16,080 what worked and what didn't. I wasn't really too familiar 183 00:08:16,080 --> 00:08:20,040 with the data analytics then, but now knowing what I know and 184 00:08:20,040 --> 00:08:22,240 with my experience that I definitely look at that. 185 00:08:24,080 --> 00:08:26,120 Yeah, yeah, absolutely. And I guess the more it grows as 186 00:08:26,120 --> 00:08:29,160 well, like we're like part of my PPC agency here. 187 00:08:29,160 --> 00:08:31,600 When we launch a new brand, it's always like, it's so hard when 188 00:08:31,600 --> 00:08:33,320 they're like, how much money we're going to make? 189 00:08:33,320 --> 00:08:35,080 How much do we need to spend? Like we don't know. 190 00:08:35,200 --> 00:08:38,200 You're completely new. We've got no data, no traction. 191 00:08:38,480 --> 00:08:40,640 But do you, I mean, just just a thought that jumped to my mind. 192 00:08:40,880 --> 00:08:44,240 Do you think you had almost like an advantage that you were like 193 00:08:44,240 --> 00:08:47,240 a solo person, which means you could just kind of throw 194 00:08:47,240 --> 00:08:49,280 whatever content out and see what worked, as opposed to a 195 00:08:49,280 --> 00:08:52,840 brand that then from the get go, the very first post they do like 196 00:08:52,840 --> 00:08:55,640 there's already brand guidelines and sentiment and their business 197 00:08:55,640 --> 00:08:56,800 case. Do you think you found it 198 00:08:56,800 --> 00:08:58,560 slightly easier actually just being an individual going? 199 00:08:58,720 --> 00:09:01,360 I'm just going to be me and if people don't like it, fine, I'll 200 00:09:01,400 --> 00:09:02,680 adapt it and change it over time. 201 00:09:02,680 --> 00:09:04,680 But do you think it kind of took some of that pressure off? 202 00:09:05,960 --> 00:09:10,360 100% as a solo, you know, person running the business, I am in 203 00:09:10,360 --> 00:09:14,560 full control and I actually find it more authentic and genuine to 204 00:09:14,560 --> 00:09:17,160 just me posting myself and behind the scenes of the 205 00:09:17,160 --> 00:09:21,120 business versus, you know, the viewers seeing kind of like a 206 00:09:21,120 --> 00:09:25,280 brand posting because you know, people buy from people, right? 207 00:09:25,280 --> 00:09:28,000 It's more authentic. Like I feel like if I see a 208 00:09:28,000 --> 00:09:31,480 brand posting more behind the scenes or the about the CEO, the 209 00:09:31,480 --> 00:09:34,200 founder, I find it more easy to trust them. 210 00:09:34,440 --> 00:09:37,720 So it definitely is more of an advantage than just posting like 211 00:09:37,880 --> 00:09:41,360 the brand stuff. Absolutely, absolutely. 212 00:09:41,560 --> 00:09:43,520 I, we certainly heard clients that sort of said like, oh, how 213 00:09:43,520 --> 00:09:45,720 would TikTok work for us? Whereas when you're an 214 00:09:45,720 --> 00:09:47,440 individual, you're like, that's cool. 215 00:09:47,440 --> 00:09:49,200 I'm going to post a picture or a video about it. 216 00:09:49,400 --> 00:09:52,480 Just like hit record and go, no editing, just just throw it 217 00:09:52,480 --> 00:09:54,400 straight up. You mentioned something that our 218 00:09:54,400 --> 00:09:58,000 guest last week, Kim spoke about, which was amazing or it 219 00:09:58,040 --> 00:10:00,760 certainly worked amazingly for her business and that was behind 220 00:10:00,760 --> 00:10:02,520 the scenes. And I, I completely agree with 221 00:10:02,520 --> 00:10:04,760 what you said about you connect more with the founder and that 222 00:10:04,760 --> 00:10:07,640 sort of thing. How do you film that? 223 00:10:07,640 --> 00:10:10,960 Like do you kind of try to make it look very sort of like, you 224 00:10:10,960 --> 00:10:13,120 know, rough cut and stuff like that, but actually there's a lot 225 00:10:13,120 --> 00:10:15,640 of time and energy go into it? Do you literally go, people 226 00:10:15,640 --> 00:10:17,640 might like this record and just start recording? 227 00:10:17,640 --> 00:10:20,720 Like what's the process of doing do you think behind doing a 228 00:10:20,720 --> 00:10:24,880 behind the scenes successfully? It depends what I'm doing. 229 00:10:24,960 --> 00:10:27,480 Every day I do something different, but depending on the 230 00:10:27,480 --> 00:10:30,400 task, I will take out my camera and just record slowly and just 231 00:10:30,400 --> 00:10:33,520 stock up all these videos. And then when a time, when it 232 00:10:33,560 --> 00:10:37,600 comes time, sorry, when it comes time to just edit and think of a 233 00:10:37,600 --> 00:10:39,960 video, I will put the clips together and make it something. 234 00:10:41,280 --> 00:10:43,880 OK, so you almost do like kind of just almost like keep a bit 235 00:10:43,880 --> 00:10:46,120 of a diary and then kind of give like a here's a load of 236 00:10:46,120 --> 00:10:48,160 different cuts from the from what's been going on. 237 00:10:48,880 --> 00:10:51,080 Yeah, this is for more of the behind the scenes. 238 00:10:51,080 --> 00:10:54,160 Like if I'm packaging an order, I'll I'll film that and then the 239 00:10:54,160 --> 00:10:56,760 next day I'll film some more. But when it comes to like 240 00:10:56,840 --> 00:10:59,360 different kinds of video, I do have to do planning for that. 241 00:11:00,720 --> 00:11:02,120 Yeah, yeah, absolutely, absolutely. 242 00:11:02,120 --> 00:11:04,920 And obviously we, as I think you saw before hit record, we do 243 00:11:04,920 --> 00:11:06,240 lots of planning behind this as well. 244 00:11:06,240 --> 00:11:08,880 You know, like, and I think any video content or even audio 245 00:11:08,880 --> 00:11:12,440 content you're putting out, even if it looks kind of rough cut, 246 00:11:12,440 --> 00:11:15,080 like some of the videos, like, hey, we just thought we'd show 247 00:11:15,080 --> 00:11:16,960 you guys this and like, you know, kind of turn the phone 248 00:11:16,960 --> 00:11:18,680 around, like, oh, look at all of this stuff going on in our 249 00:11:18,680 --> 00:11:20,840 factory or whatever. Actually, it's like, well, 250 00:11:20,840 --> 00:11:22,240 that's it. Months of planning. 251 00:11:22,240 --> 00:11:25,320 It's a professional camera crew. This presenter's an actor we've 252 00:11:25,320 --> 00:11:28,600 hired to bring them in and we've had to get the CEO back from 253 00:11:28,600 --> 00:11:31,760 Barbados to, you know, come and be in the video and all this 254 00:11:31,760 --> 00:11:33,600 sort of stuff. And I do find it fascinating 255 00:11:33,600 --> 00:11:36,800 though, like how much of it is kind of real authentic raw cut 256 00:11:36,800 --> 00:11:39,960 content versus kind of being super pristine. 257 00:11:39,960 --> 00:11:42,720 But it sounds like you've almost taken the raw content with a 258 00:11:42,720 --> 00:11:44,360 little bit of planning, but tried to keep it. 259 00:11:44,560 --> 00:11:47,520 I think as you said earlier, that authenticity behind I, I am 260 00:11:47,520 --> 00:11:49,120 the brand and actually I'm going to portray that. 261 00:11:49,840 --> 00:11:51,120 Yes, exactly. Well. 262 00:11:51,120 --> 00:11:53,720 Let's talk about the biggest, Let's say biggest. 263 00:11:53,800 --> 00:11:56,040 You might tell me it wasn't one of the biggest milestones. 264 00:11:56,040 --> 00:11:59,200 I would be incredibly proud if I'd hit Is it 18 and a half 265 00:11:59,200 --> 00:12:02,040 million views on a single video you've done previously. 266 00:12:02,560 --> 00:12:05,320 As of today, yes. It's slowly built up over the 267 00:12:05,320 --> 00:12:07,640 time. Oh, amazing. 268 00:12:07,640 --> 00:12:10,280 So it wasn't like a kind of you posted it went to sleep, woke up 269 00:12:10,280 --> 00:12:12,120 the next day and was like, Oh my gosh, you've got 18 million 270 00:12:12,120 --> 00:12:14,200 views. It's I mean, first of all, tell 271 00:12:14,200 --> 00:12:16,120 us what the video is of like, how did you come up with the 272 00:12:16,120 --> 00:12:18,440 idea? How did you execute and and why 273 00:12:18,440 --> 00:12:19,920 do you think it's been so successful? 274 00:12:20,000 --> 00:12:21,160 I guess so. They're the kind of questions 275 00:12:21,160 --> 00:12:22,640 I'd love you to love you to share a bit more on. 276 00:12:23,880 --> 00:12:28,400 So the video is me doing one of my lash clients also, I 277 00:12:28,400 --> 00:12:30,680 analyzed, you know, I was on social media scrolling. 278 00:12:30,800 --> 00:12:32,840 I saw a lot of lash pranks going on. 279 00:12:32,840 --> 00:12:36,960 So lash clients were getting pranked by their lash technician 280 00:12:37,280 --> 00:12:40,040 and it's a great way to show off, you know, your work as well 281 00:12:40,040 --> 00:12:43,720 and promote your products. So I did this to my client, but 282 00:12:43,720 --> 00:12:45,880 I put a little twist on it. Everybody was doing like a 283 00:12:45,880 --> 00:12:49,000 different version of a prank. So I decided to, you know, get 284 00:12:49,000 --> 00:12:52,160 these crazy lashes. They're like 70mm long. 285 00:12:53,080 --> 00:12:55,320 Put them on her after I did the service. 286 00:12:56,120 --> 00:12:58,840 So obviously her real set was more natural looking. 287 00:12:59,320 --> 00:13:02,520 Then I put the the fake ones on her and then had and had her 288 00:13:02,520 --> 00:13:04,840 open her eyes and just film the entire review. 289 00:13:05,440 --> 00:13:07,640 And it was just really funny. And I found that this really 290 00:13:07,640 --> 00:13:11,080 went viral because it's funny and people connect when things 291 00:13:11,080 --> 00:13:14,720 are really funny and it kind of evokes an emotion on people. 292 00:13:14,800 --> 00:13:17,560 People shared it. And yeah, but when I woke up the 293 00:13:17,560 --> 00:13:20,680 next day after posting it, it did do very well. 294 00:13:20,720 --> 00:13:22,840 It just, it wasn't 18,000,000, right? 295 00:13:22,840 --> 00:13:26,440 But over the course of the like months and it just kept going 296 00:13:26,440 --> 00:13:30,200 viral. And I, I think it's, and tell me 297 00:13:30,200 --> 00:13:32,160 if I'm wrong, it's much more your world than than mine. 298 00:13:32,160 --> 00:13:35,560 But certainly when I look at it on Instagram posts, it's rare 299 00:13:35,560 --> 00:13:38,400 you find anything that's more than what, like 5 days old. 300 00:13:38,640 --> 00:13:41,200 Like Instagram just stops surfacing that content after 301 00:13:41,200 --> 00:13:43,160 five days. It's still available if you go 302 00:13:43,160 --> 00:13:45,440 on someone's profile. But TikTok does seem to have a 303 00:13:45,440 --> 00:13:47,880 lot more longevity, doesn't it? Where actually a video? 304 00:13:47,880 --> 00:13:50,400 I mean, some of the podcast stuff we posted like 6 months 305 00:13:50,400 --> 00:13:53,280 ago, we're still getting like 50 to 100 views a day on some of 306 00:13:53,280 --> 00:13:56,080 them and we've never paid to promote them or anything. 307 00:13:56,080 --> 00:13:59,240 So TikTok does tend to have that longevity, which in in a weird 308 00:13:59,240 --> 00:14:01,880 way means if you, as you say, you keep posting lots and lots 309 00:14:01,880 --> 00:14:04,400 of content, you just need a few of them to pick up some traction 310 00:14:04,400 --> 00:14:06,320 and suddenly you've, you know, you've got two and a half 311 00:14:06,320 --> 00:14:07,800 million likes as well on your profile. 312 00:14:07,800 --> 00:14:09,840 So it really starts to build, doesn't it? 313 00:14:10,440 --> 00:14:12,600 Yeah, I agree. Tiktok is just really great for 314 00:14:12,600 --> 00:14:14,680 that. Like, sometimes a video will be 315 00:14:14,680 --> 00:14:16,880 going viral. It'll stop randomly for, like a 316 00:14:16,880 --> 00:14:19,360 week, and then later, if someone interacts with it again later, 317 00:14:19,360 --> 00:14:22,000 it'll just start resurfacing again, which is really good for, 318 00:14:22,000 --> 00:14:24,480 like, you know, small businesses like us who don't want to pay 319 00:14:24,480 --> 00:14:26,600 for advertising or who can't afford it. 320 00:14:26,840 --> 00:14:29,680 So it's really good, yeah. Yeah, absolutely. 321 00:14:29,680 --> 00:14:32,120 And would you say at the moment, TikTok is probably like the 322 00:14:32,120 --> 00:14:34,280 biggest and best social platform? 323 00:14:34,280 --> 00:14:35,520 Would you say there's any others out there? 324 00:14:35,520 --> 00:14:38,680 Is there any that you're posting on, watching see if they grow or 325 00:14:38,680 --> 00:14:40,520 any that you just won't touch anymore? 326 00:14:40,520 --> 00:14:42,480 Like what are your thoughts on the kind of whole social 327 00:14:42,480 --> 00:14:45,040 landscape for your business? Yeah, so TikTok is definitely 328 00:14:45,040 --> 00:14:46,600 taking over the social media game. 329 00:14:46,600 --> 00:14:49,800 And you just know that because YouTube Shorts and Instagram 330 00:14:49,800 --> 00:14:52,640 Reels, they're trying to do the same thing with the short form 331 00:14:52,640 --> 00:14:55,120 content. But TikTok was the first to do 332 00:14:55,120 --> 00:14:59,320 that and it just pushes new videos to like viewers without 333 00:14:59,320 --> 00:15:02,240 them having to search for it. Like they're for the for you 334 00:15:02,240 --> 00:15:06,680 page, which is really nice. I also do news YouTube Shorts 335 00:15:06,960 --> 00:15:11,120 and I found that it does pretty well as well, but you just have 336 00:15:11,120 --> 00:15:13,600 to be really consistent with it because if you post like one or 337 00:15:13,600 --> 00:15:15,160 two videos, it might not do well. 338 00:15:16,480 --> 00:15:19,200 If you continue to pose, you'll gain some traction. 339 00:15:19,440 --> 00:15:23,160 Even with the last prank I did on TikTok, I also posted that on 340 00:15:23,160 --> 00:15:25,800 YouTube Shorts and it did very, very well too. 341 00:15:25,800 --> 00:15:27,960 And you're reaching like a new community on there. 342 00:15:28,760 --> 00:15:32,320 I also gained a lot of like my following from YouTube Shorts 343 00:15:32,320 --> 00:15:34,480 from that video, which is really nice. 344 00:15:36,200 --> 00:15:40,000 And also with Instagram reels a few years ago when it was new, 345 00:15:40,080 --> 00:15:43,160 they were really pushing out the reels to people. 346 00:15:43,160 --> 00:15:45,680 So when you posted a reel, like you would gain a lot of 347 00:15:45,680 --> 00:15:48,720 following and stuff like that. But now I find that it has 348 00:15:48,720 --> 00:15:52,840 slowed down a lot. So TikTok I would say amazing. 349 00:15:53,760 --> 00:15:56,000 Yeah, yeah. And I, I thank you so much for 350 00:15:56,000 --> 00:15:58,080 that answer. And the reason I say that is 351 00:15:58,120 --> 00:16:02,480 we've never ever mentioned on the show YouTube Shorts, which I 352 00:16:02,480 --> 00:16:05,080 find I'm now slightly staggered because actually it's one of our 353 00:16:05,080 --> 00:16:07,120 biggest audiences on the podcast. 354 00:16:07,200 --> 00:16:10,240 More people watch our YouTube shorts than I think. 355 00:16:10,240 --> 00:16:12,640 I think it's probably sorry, second after Instagram in terms 356 00:16:12,640 --> 00:16:15,280 of social content. So us, our reels on Instagram do 357 00:16:15,280 --> 00:16:17,880 incredibly well, then YouTube shorts, then TikTok. 358 00:16:18,080 --> 00:16:20,200 We're almost like the opposite way around to to where you are. 359 00:16:20,200 --> 00:16:23,440 But you're the first brand to mention YouTube Shorts actually 360 00:16:23,440 --> 00:16:26,000 on the show, which I find fascinating because, and I would 361 00:16:26,000 --> 00:16:29,000 say if there's two free avenues of social traffic for any brand, 362 00:16:29,000 --> 00:16:30,720 it's Pinterest and it's YouTube Shorts. 363 00:16:30,800 --> 00:16:32,360 Do you ever find that in your warehouse? 364 00:16:32,360 --> 00:16:34,920 You have dead stock, You can't sell it, no one wants to buy it, 365 00:16:34,920 --> 00:16:36,080 and you can't get a refund on it. 366 00:16:36,360 --> 00:16:39,400 Or alternatively, you're missing inventory in your warehouse that 367 00:16:39,400 --> 00:16:41,000 you need. You've got sales coming in and 368 00:16:41,000 --> 00:16:43,920 you're low on stock and you haven't ordered more stock in 369 00:16:43,920 --> 00:16:45,640 time. All these things hit profit. 370 00:16:45,640 --> 00:16:47,400 And I've been there. I've run my own Shopify store 371 00:16:47,400 --> 00:16:49,960 and had exactly that problem. But we've partnered up with 372 00:16:49,960 --> 00:16:52,360 Inventory Planner who have the most incredible app to help you 373 00:16:52,360 --> 00:16:56,200 manage that and forecast exactly what products, what skews even 374 00:16:56,200 --> 00:16:59,520 down to what colour of product you need to order in advance to 375 00:16:59,520 --> 00:17:02,320 make sure stock levels remain consistent throughout. 376 00:17:02,640 --> 00:17:04,920 They're also running a seven day boot camp and if you want to go 377 00:17:04,920 --> 00:17:07,920 and sign up to that, it's 7 emails over 7 days and it takes 378 00:17:07,920 --> 00:17:09,680 the same amount of time as your morning coffee. 379 00:17:09,760 --> 00:17:12,160 And in seven days, like me, you can become an inventory 380 00:17:12,160 --> 00:17:14,480 management pro. Both links are in the 381 00:17:14,480 --> 00:17:15,720 description. Enjoy. 382 00:17:16,119 --> 00:17:19,160 And I think TikTok is absolutely into that space now. 383 00:17:19,480 --> 00:17:21,119 I think some brands like yourself, you know, you're 384 00:17:21,119 --> 00:17:23,480 obviously focusing on it and specializing in it and doing a 385 00:17:23,480 --> 00:17:27,280 very, very good job of it. But I also think that it 386 00:17:27,280 --> 00:17:28,680 obviously depends on the product, doesn't it? 387 00:17:28,680 --> 00:17:32,000 There's certain products you just wouldn't interact with on, 388 00:17:32,040 --> 00:17:34,680 yeah, TikTok necessarily, which might be more than the sort of 389 00:17:34,680 --> 00:17:36,720 luxury products or, you know, you wouldn't. 390 00:17:37,000 --> 00:17:39,040 Car brands would put a cool video out, but they certainly 391 00:17:39,040 --> 00:17:42,080 wouldn't say like, oh, it's at half, half the interest rate if 392 00:17:42,080 --> 00:17:43,520 you buy a car on finance, finance. 393 00:17:43,800 --> 00:17:45,480 It's not really a TikTok piece of content, is it? 394 00:17:45,480 --> 00:17:48,160 But it would be a YouTube short and it would be a YouTube advert 395 00:17:48,160 --> 00:17:50,680 to say find your local dealer now and that sort of thing. 396 00:17:50,680 --> 00:17:52,920 So I think certainly choosing the right the right platforms to 397 00:17:52,920 --> 00:17:54,000 work with is really, really important. 398 00:17:54,000 --> 00:17:57,520 But I mean YouTube shorts, I've been staggered by how much 399 00:17:57,520 --> 00:17:59,760 engagement we get with them. And actually something I've 400 00:18:00,440 --> 00:18:02,680 noticed a lot as well is, and I don't know if you found this, 401 00:18:02,680 --> 00:18:05,000 but we get a lot of people on YouTube shorts actually clicking 402 00:18:05,000 --> 00:18:07,040 through. It's a lot easier to share a URL 403 00:18:07,040 --> 00:18:10,000 on one of those than it is on Tiktok is quite it's fairly 404 00:18:10,000 --> 00:18:12,960 easy, but Instagram makes it so difficult to leave Instagram, 405 00:18:13,280 --> 00:18:15,280 which we found as a business, you're trying to drive people to 406 00:18:15,560 --> 00:18:17,160 your shop, your store or podcast. 407 00:18:17,400 --> 00:18:19,600 Do you find that you get more traffic coming from YouTube 408 00:18:19,600 --> 00:18:21,160 shorts into your store than TikTok? 409 00:18:21,160 --> 00:18:22,400 Do you find TikTok is quite good for that? 410 00:18:22,400 --> 00:18:25,040 Do you find, do you get much traffic from Instagram at all? 411 00:18:25,040 --> 00:18:27,880 Do you find Instagram as as we found especially like it locks a 412 00:18:27,880 --> 00:18:29,280 lot of people within the Instagram app? 413 00:18:30,520 --> 00:18:32,640 Yeah, Instagram is very constricting with that. 414 00:18:32,640 --> 00:18:35,160 Like on TikTok it's still so much easier to share and YouTube 415 00:18:35,160 --> 00:18:37,080 Shorts as well. I find a lot of traffic coming 416 00:18:37,080 --> 00:18:41,760 from TikTok but my second would be Instagram Reels. 417 00:18:43,480 --> 00:18:47,200 Weird but the YouTube shorts is kind of numer for me so I'm just 418 00:18:47,200 --> 00:18:49,800 slowly seeing the traffic coming from there now. 419 00:18:51,760 --> 00:18:52,360 Absolutely. No. 420 00:18:52,360 --> 00:18:54,600 That makes sense. And the YouTube Shorts as well, 421 00:18:54,600 --> 00:18:56,600 I think we actually posted a couple of things on it as a test 422 00:18:56,600 --> 00:18:59,040 and we were quite inspired by it as opposed to it being like a 423 00:18:59,040 --> 00:19:00,960 core focus. But it's what you've got to do 424 00:19:00,960 --> 00:19:02,720 with data, isn't it? You've got to say which channel 425 00:19:02,720 --> 00:19:05,800 is working best for me and let's expand, expand off the back of 426 00:19:05,800 --> 00:19:08,920 that. How important would you say 427 00:19:08,920 --> 00:19:11,560 consistency is in posting? You obviously said you post 428 00:19:11,560 --> 00:19:13,160 several times a day on TikTok initially. 429 00:19:13,640 --> 00:19:16,920 Do you think it's detrimental for brands when they post for a 430 00:19:16,920 --> 00:19:19,360 while, then they stop for a week or the social person goes on 431 00:19:19,360 --> 00:19:23,000 holiday and nothing happens and then suddenly they start posting 432 00:19:23,000 --> 00:19:24,120 it? And do you find there's a drop? 433 00:19:24,120 --> 00:19:25,360 Do you find the algorithms don't like that? 434 00:19:25,360 --> 00:19:26,600 Do you find customers don't like that? 435 00:19:27,520 --> 00:19:29,280 I guess the question really is how important would you say 436 00:19:29,280 --> 00:19:33,520 consistency is? Consistency is very important 437 00:19:33,520 --> 00:19:36,320 when you're trying to grow. As I said, when I first started, 438 00:19:36,320 --> 00:19:39,480 I posted like at least three times a day and I found out when 439 00:19:39,480 --> 00:19:42,280 I disappeared for a while and came back, I there was this like 440 00:19:42,440 --> 00:19:45,480 would be a drop because I feel like people are used to seeing 441 00:19:45,480 --> 00:19:47,280 you on their feet or something like that. 442 00:19:47,280 --> 00:19:49,440 And then, you know, you disappear and then they kind of 443 00:19:49,440 --> 00:19:53,840 forget about you. But when I post like that many 444 00:19:53,840 --> 00:19:57,040 videos a day, I would kind of try to make sure to aim to make 445 00:19:57,040 --> 00:20:00,000 sure each video hits a different element to give it that. 446 00:20:00,600 --> 00:20:03,960 Potential to go viral so each video would be different and 447 00:20:03,960 --> 00:20:06,640 they're not repetitive so that your you know, your audience 448 00:20:06,640 --> 00:20:09,840 isn't kind of like feeling a little drain watching your 449 00:20:09,840 --> 00:20:13,120 videos because it does get a little annoying, right? 450 00:20:13,120 --> 00:20:15,680 If you're posting too much and then they're like OK, this is 451 00:20:15,680 --> 00:20:16,920 too much. This is too. 452 00:20:16,920 --> 00:20:21,000 This is too overwhelming. And do you find on TikTok when 453 00:20:21,000 --> 00:20:24,280 you post more of your audience see it than if you were to post 454 00:20:24,280 --> 00:20:27,920 on Facebook or Instagram? Given that we, it's quite widely 455 00:20:27,920 --> 00:20:30,000 known now that Instagram and Facebook do not put all the 456 00:20:30,000 --> 00:20:31,800 content in front of the whole audience. 457 00:20:31,800 --> 00:20:34,480 Do you find actually with TikTok is more important to get a 458 00:20:34,480 --> 00:20:38,200 follow to keep that consistency than it is on Instagram for 459 00:20:38,200 --> 00:20:41,040 example? With TikTok I feel like they 460 00:20:41,040 --> 00:20:44,960 don't really have to follow you, it's just because TikTok tends 461 00:20:44,960 --> 00:20:48,160 to just push your video out to people who are like most likely 462 00:20:48,160 --> 00:20:49,520 interested in your video anyways. 463 00:20:49,520 --> 00:20:52,360 Like if they've watched similar ones they'll probably get your 464 00:20:52,360 --> 00:20:56,400 videos on their feed. Yeah, absolutely. 465 00:20:56,680 --> 00:20:59,520 And when you when you've got the 18 million views as well. 466 00:21:00,160 --> 00:21:02,160 And so I know I'm asking lots of questions about profile, but I 467 00:21:02,160 --> 00:21:04,640 think, and personally, I think this is where brands actually go 468 00:21:04,640 --> 00:21:06,040 wrong, hence all the questions about this. 469 00:21:06,040 --> 00:21:08,880 I think they they just, every video is like an independent 470 00:21:08,880 --> 00:21:12,160 thing and there's just no consistency, no continuity. 471 00:21:12,440 --> 00:21:13,920 They're constantly trying to make it work. 472 00:21:13,920 --> 00:21:17,680 So did you find as well, when you had the 18 million views on 473 00:21:17,680 --> 00:21:20,520 one video, was that like a complete abnormality for you? 474 00:21:20,520 --> 00:21:22,880 Or actually have you got millions on lots and lots of 475 00:21:22,880 --> 00:21:26,640 different posts? In the past a few of my videos 476 00:21:26,640 --> 00:21:32,000 have gone viral and most of them would not reach that 18,000,000. 477 00:21:32,000 --> 00:21:34,640 I feel like that was definitely just because of that one and the 478 00:21:34,640 --> 00:21:36,960 way it was structured and because it was so funny. 479 00:21:37,720 --> 00:21:42,240 I've my other ones would be like maybe like 1,000,000 ish but it 480 00:21:42,240 --> 00:21:45,520 would never go past like you know that that length. 481 00:21:46,880 --> 00:21:48,320 Yeah, yeah. And it's still 1,000,000 views 482 00:21:48,320 --> 00:21:49,680 is incredible. I mean, well done. 483 00:21:49,680 --> 00:21:51,360 It's a huge achievement, I think. 484 00:21:52,040 --> 00:21:54,760 And did you find when you when you had a post, you're very 485 00:21:54,760 --> 00:21:56,440 welcome. And when you have a post like 486 00:21:56,440 --> 00:21:59,360 that, did you find actually that there was like a big spike in 487 00:21:59,360 --> 00:22:02,280 web traffic as well that you, a lot of those people did come 488 00:22:02,280 --> 00:22:03,760 through to the website at the same time? 489 00:22:03,760 --> 00:22:06,360 Or the reason I'm asking is we've seen clients before go 490 00:22:06,480 --> 00:22:09,200 like guys, we've had a million views on a video and I'm like, 491 00:22:09,200 --> 00:22:11,160 where's the traffic guys? Where's the revenue? 492 00:22:11,480 --> 00:22:13,760 The video was funny, but it was nothing to do with the product 493 00:22:13,760 --> 00:22:17,880 or it was too you didn't feature the product enough in the funny 494 00:22:17,880 --> 00:22:18,560 video, he said. Yeah. 495 00:22:18,760 --> 00:22:21,400 Do you find you get a a spike in in visits on Shopify at the same 496 00:22:21,400 --> 00:22:23,640 time? Yeah, it definitely depends on 497 00:22:23,640 --> 00:22:27,080 the video that goes viral and what is shown in the video for 498 00:22:27,080 --> 00:22:28,720 sure. Like I've had videos where I 499 00:22:28,720 --> 00:22:32,040 show the product and then, you know, I get like a big, big 500 00:22:32,040 --> 00:22:34,880 splurge in like the traffic, but then there's somewhere they're 501 00:22:34,880 --> 00:22:37,080 just more funny. And then they, you know, I don't 502 00:22:37,080 --> 00:22:40,000 really see the people coming onto my website. 503 00:22:40,200 --> 00:22:42,960 But for the one that is 18,000,000, that one I actually 504 00:22:42,960 --> 00:22:45,960 kind of showed the really crazy lashes and I actually put that 505 00:22:45,960 --> 00:22:48,480 product on my website too. So there's people who actually 506 00:22:48,480 --> 00:22:51,480 bought that crazy lash. I was, I was surprised. 507 00:22:51,480 --> 00:22:55,440 I'm like OK. It was a 70 millimetre eyelash 508 00:22:55,440 --> 00:22:57,360 and you put it on the site as a product and people actually went 509 00:22:57,360 --> 00:22:59,840 and purchased it. That's yeah. 7070 millimetres, 510 00:22:59,960 --> 00:23:01,520 Yeah, I'm surprised they bought it. 511 00:23:03,040 --> 00:23:06,120 Did you find anyone like re posted a video and tagged you 512 00:23:06,120 --> 00:23:08,440 guys and said like hey I'm trying out these new lashes and 513 00:23:08,680 --> 00:23:11,320 like was it that effective or do you think it was just people 514 00:23:11,320 --> 00:23:13,880 maybe going to a fancy dress party or just doing something 515 00:23:13,880 --> 00:23:16,560 funny with it? I honestly think it's other 516 00:23:16,560 --> 00:23:19,160 techs maybe wanting to prank their clients with the crazy 517 00:23:19,160 --> 00:23:22,480 lashes. I haven't had anyone share yet 518 00:23:22,480 --> 00:23:24,640 though. I hope so one time. 519 00:23:25,880 --> 00:23:27,760 Yeah, yeah, maybe that's the next marketing campaign then you 520 00:23:28,040 --> 00:23:31,640 could, you could try that. But I think certainly it's yeah. 521 00:23:31,640 --> 00:23:33,720 And I think it's really smart to put the product on the website 522 00:23:33,720 --> 00:23:35,600 because it also means that if somebody goes to Google and 523 00:23:35,600 --> 00:23:38,440 goes, oh, I saw this hilarious thing like let's go and try and 524 00:23:38,440 --> 00:23:41,640 find it if your product comes up as well, given that there's not 525 00:23:41,640 --> 00:23:43,760 loads of people selling a 70 millimetre eyelash. 526 00:23:44,480 --> 00:23:47,440 So I think like being able to then rank for that product again 527 00:23:47,440 --> 00:23:49,840 is a good way of, of hoovering up some of that activity. 528 00:23:50,520 --> 00:23:52,520 I've seen it with PR as well where some of our clients have 529 00:23:52,520 --> 00:23:54,320 been mentioned like in the national press and stuff, where 530 00:23:54,320 --> 00:23:56,760 they've been interviewed on the news, on national TV. 531 00:23:56,760 --> 00:23:58,360 And I'm like, again, where's the web traffic? 532 00:23:58,360 --> 00:24:01,840 Like, you know, you answered the questions about the problem or 533 00:24:01,840 --> 00:24:05,160 the political situation or this person that's potentially going 534 00:24:05,160 --> 00:24:06,840 to prison. What would it what, what they 535 00:24:06,840 --> 00:24:08,920 did, what it means, etcetera. You didn't talk about your 536 00:24:08,920 --> 00:24:10,520 business at all. You didn't say like, oh, it's 537 00:24:10,520 --> 00:24:13,200 something we've noticed is, you know, this particular thing 538 00:24:13,200 --> 00:24:15,840 that's happening politically. Actually it happens to a lot of 539 00:24:15,840 --> 00:24:17,320 people. It wasn't just this politician. 540 00:24:17,320 --> 00:24:20,160 And we see that amongst our customers at least talk about it 541 00:24:20,160 --> 00:24:22,440 in the light that is the business to say where you're 542 00:24:22,440 --> 00:24:25,120 from, rather than just here's an expert and they're going to 543 00:24:25,120 --> 00:24:26,760 share some stuff and that's the end of it. 544 00:24:26,760 --> 00:24:29,240 And you've had this amazing piece of PR that's I think it's 545 00:24:29,240 --> 00:24:31,320 the same with social is digital PR, isn't it? 546 00:24:31,320 --> 00:24:33,760 And I think it's you've had that same impact. 547 00:24:35,160 --> 00:24:37,160 Most of your videos. Do you try to like always 548 00:24:37,160 --> 00:24:39,360 feature a product? Do you try to shy away from it a 549 00:24:39,360 --> 00:24:41,240 little bit? Do you try to kind of alternate 550 00:24:41,240 --> 00:24:43,760 a little bit between this is a specific product video, This is 551 00:24:43,760 --> 00:24:46,640 not like what do you think works best for brands just thinking 552 00:24:46,640 --> 00:24:49,200 about like actually selling products as well as a result of 553 00:24:49,200 --> 00:24:52,720 the content? Yeah, I always try different 554 00:24:52,720 --> 00:24:55,040 videos for each one just to see what works. 555 00:24:55,520 --> 00:24:58,160 And I would like to alternate as well, just to make sure that I'm 556 00:24:58,160 --> 00:25:01,920 not flooding everyone's feed with the same repetitive videos. 557 00:25:02,160 --> 00:25:05,600 So yeah, one video I'll do like a product, like how to use it, 558 00:25:05,920 --> 00:25:08,560 but in the next video I'll alternate with still showing the 559 00:25:08,560 --> 00:25:11,560 product, but like maybe providing tips on how to use it 560 00:25:11,800 --> 00:25:15,800 or just how to like just overall make it better when you're using 561 00:25:15,800 --> 00:25:18,120 it. Yeah, yeah, yeah. 562 00:25:19,520 --> 00:25:21,280 Yeah, and I think it's hard, isn't it? 563 00:25:21,280 --> 00:25:23,720 So certainly for brands, it's like if you don't try, you don't 564 00:25:23,720 --> 00:25:26,320 get, but then if you try it, it goes wrong. 565 00:25:26,320 --> 00:25:28,800 It certainly on social it can hurt you. 566 00:25:29,680 --> 00:25:32,280 We certainly Kim was saying last week where she ended up in AO 567 00:25:32,280 --> 00:25:34,960 and if anyone missed last week's episode as well, very similar 568 00:25:34,960 --> 00:25:37,360 story to Megan, but a completely different business, different 569 00:25:37,360 --> 00:25:39,040 content, etcetera. So definitely take out last 570 00:25:39,040 --> 00:25:40,560 week's episode. But she ended up saying 571 00:25:40,560 --> 00:25:43,240 something, I think in a news interview or something, and it 572 00:25:43,560 --> 00:25:46,760 completely backfired and she got some real hatred online about 573 00:25:46,760 --> 00:25:50,040 it, but then turned it back to to explain herself and say, 574 00:25:50,040 --> 00:25:51,760 actually, I didn't mean to say it like that. 575 00:25:51,760 --> 00:25:54,200 I meant to say it like this. And actually kind of vacuumed 576 00:25:54,200 --> 00:25:56,200 all of that up and turned it to her good. 577 00:25:56,200 --> 00:25:58,400 And some of the people that were actually sending her almost like 578 00:25:58,400 --> 00:26:01,320 hate messages or hate comments ended up buying her products and 579 00:26:01,320 --> 00:26:03,560 now become a, you know, a really good customer of hers. 580 00:26:03,560 --> 00:26:05,920 And so I say, I do think there's that sentimental. 581 00:26:05,920 --> 00:26:07,920 And I won't I won't ask you today, Megan, if you don't want 582 00:26:07,920 --> 00:26:10,400 to share, like if you know, if anything's gone like completely 583 00:26:10,400 --> 00:26:12,560 wrong before. But you must have that thought 584 00:26:12,560 --> 00:26:14,560 process when you're going out thinking like, you know, I've 585 00:26:14,560 --> 00:26:16,600 got to be real here. I've got to be authentic. 586 00:26:17,160 --> 00:26:19,640 I've got to actually add value, you know, either make, as you 587 00:26:19,640 --> 00:26:21,560 say, making people laugh or teach them something they don't 588 00:26:21,560 --> 00:26:23,960 know. And I think brands fail to see 589 00:26:23,960 --> 00:26:25,920 that sometimes, don't they? They go, let's just put an 590 00:26:25,920 --> 00:26:28,120 advert out and we'll call it a social media post. 591 00:26:28,120 --> 00:26:30,760 And it's like, here is a wardrobe and you can open it. 592 00:26:30,760 --> 00:26:32,520 You can put things in it. You can hang clothes in it. 593 00:26:32,520 --> 00:26:34,440 It's like, OK, that's kind of boring. 594 00:26:34,600 --> 00:26:36,840 What I really want to see is like, this was voted the number 595 00:26:36,840 --> 00:26:39,200 one wardrobe of the year. And here's why. 596 00:26:39,200 --> 00:26:41,200 Like much more engaging content, isn't it? 597 00:26:42,160 --> 00:26:45,600 Yeah, for sure. So I guess I mean, coming on to 598 00:26:45,600 --> 00:26:49,200 the last couple of questions, I think, but how can brands 599 00:26:49,200 --> 00:26:52,960 identify and use social media to their advantage without coming 600 00:26:52,960 --> 00:26:54,680 across, as I say, being inauthentic? 601 00:26:54,680 --> 00:26:57,400 Like what are some of the things that has worked for you guys in 602 00:26:57,400 --> 00:26:59,680 just getting that authenticity, that honesty across to to 603 00:26:59,680 --> 00:27:01,480 customers specifically on TikTok? 604 00:27:02,280 --> 00:27:05,120 Yeah, you can use social media to your advantage without coming 605 00:27:05,120 --> 00:27:08,280 off as like inauthentic or force by making sure you're 606 00:27:08,280 --> 00:27:11,600 incorporating personal branding. And that's what I've learned 607 00:27:11,600 --> 00:27:14,600 kind of more the past year or two. 608 00:27:14,600 --> 00:27:17,000 And I find that that really works because again, people 609 00:27:17,000 --> 00:27:19,480 don't really like a robotic brand. 610 00:27:19,480 --> 00:27:22,440 They don't buy from that. They trust more, you know, of 611 00:27:22,440 --> 00:27:24,720 seeing a face and so they buy from people. 612 00:27:25,480 --> 00:27:29,160 So just incorporating personal branding can be can be like 613 00:27:29,160 --> 00:27:32,600 making sure you're showing transparency in your videos with 614 00:27:32,600 --> 00:27:35,520 your business, such as like the behind the scenes, you know, 615 00:27:35,520 --> 00:27:40,080 sharing your story, just integrating your personality, 616 00:27:40,160 --> 00:27:43,240 like the founders personality into your business and just 617 00:27:43,240 --> 00:27:46,760 being personable, showing your likeness and just being funny. 618 00:27:46,760 --> 00:27:50,400 And then all while relating to, you know, social media and the 619 00:27:50,400 --> 00:27:55,120 trends that are surfacing. Yeah, absolutely. 620 00:27:55,120 --> 00:27:58,280 And I guess is there any advice you'd give to like a, a bigger 621 00:27:58,280 --> 00:28:01,280 brand that perhaps doesn't have a founder like yourself that's 622 00:28:01,280 --> 00:28:04,160 so, so involved and so engaged in the content? 623 00:28:04,160 --> 00:28:06,200 You know, what would your advice be to a bigger business? 624 00:28:06,200 --> 00:28:08,280 Would it, you know, would it be to get somebody internally to be 625 00:28:08,280 --> 00:28:09,960 the face of it? Would it be to bring brand 626 00:28:09,960 --> 00:28:12,520 personality in rather than human personality? 627 00:28:12,840 --> 00:28:14,880 What, what would you advise in in that kind of situation? 628 00:28:14,880 --> 00:28:16,920 Do you think, again, specifically for TikTok, what do 629 00:28:16,920 --> 00:28:20,440 you think might might work? I feel like the people who work 630 00:28:20,440 --> 00:28:25,320 for the brand or the business or the company would really benefit 631 00:28:25,320 --> 00:28:27,440 the brand. Like if they were to make videos 632 00:28:27,440 --> 00:28:31,400 and just show everybody's like, you know, they daily tasks and 633 00:28:31,400 --> 00:28:33,160 stuff like that. Like I've seen some big brands 634 00:28:33,160 --> 00:28:37,160 on TikTok and they film, you know, their employees like just 635 00:28:37,160 --> 00:28:39,560 like fun videos that include everybody. 636 00:28:39,640 --> 00:28:42,560 And then it just kind of shows what goes on behind the business 637 00:28:42,880 --> 00:28:45,360 and just including everybody, and people just find it more 638 00:28:45,360 --> 00:28:48,600 authentic. Yeah, yeah, You reminded me 639 00:28:48,600 --> 00:28:50,800 actually of a video I saw on Instagram a few weeks ago where 640 00:28:51,360 --> 00:28:55,520 they'd basically gone from like somebody had clicked by on a 641 00:28:55,520 --> 00:28:58,200 computer. The camera then exploded into 642 00:28:58,200 --> 00:29:02,120 the laptop, popped back out in the warehouse and factory where 643 00:29:02,120 --> 00:29:05,720 the product was and the product was like made instantly, then 644 00:29:05,720 --> 00:29:07,440 packaged up, put in the back of a van. 645 00:29:07,680 --> 00:29:09,920 The whole video was about a minute long, but it followed the 646 00:29:10,000 --> 00:29:12,200 like delivery truck. It went on a plane, went across 647 00:29:12,200 --> 00:29:15,120 the country, landed, got in another delivery, a big, big 648 00:29:15,120 --> 00:29:18,080 truck moved overnight. Sun pops up, gets put in a 649 00:29:18,080 --> 00:29:20,560 little delivery van delivered to the house and the guy puts AT 650 00:29:20,560 --> 00:29:22,760 shirt on and it was like made for you. 651 00:29:23,200 --> 00:29:27,120 And I was like, that is so it was almost like ATV advert but 652 00:29:27,120 --> 00:29:30,080 on Instagram. And but the interesting thing 653 00:29:30,080 --> 00:29:32,680 was it then came up with a question saying like, what was 654 00:29:32,680 --> 00:29:35,880 your favorite moment? And people were then commenting. 655 00:29:36,200 --> 00:29:38,600 My favorite moment was watching the guy making the product or 656 00:29:38,600 --> 00:29:41,600 mine was the when the camera blasted into the laptop. 657 00:29:41,600 --> 00:29:44,000 And I thought it was such an interesting way of trying to get 658 00:29:44,000 --> 00:29:45,520 more engagement and more comments. 659 00:29:45,520 --> 00:29:47,920 I forget which brand it was. Apologies, guys, but I just 660 00:29:47,920 --> 00:29:50,120 thought it was fascinating watching this product like move 661 00:29:50,120 --> 00:29:53,320 countries and be made instantly when somebody hit go. 662 00:29:53,320 --> 00:29:56,000 So I think as you say, like watching the staff doing what 663 00:29:56,000 --> 00:29:57,440 they're doing, I think is so important. 664 00:29:57,440 --> 00:29:59,520 And I certainly, and you get a lot of brands who will moan to 665 00:29:59,520 --> 00:30:02,000 me and say like, oh, my competitors above me on Google 666 00:30:02,000 --> 00:30:03,840 or something. And but we, we've got this and 667 00:30:03,840 --> 00:30:06,280 it's so much better. And I sort of put my hands up 668 00:30:06,280 --> 00:30:07,560 and be like, what? I didn't know that. 669 00:30:07,560 --> 00:30:09,560 Like it's not on the website, It's not in any of your 670 00:30:09,560 --> 00:30:11,560 marketing. Like you don't e-mail people, 671 00:30:11,560 --> 00:30:14,400 you don't tell them the delivery driver doesn't tell customers 672 00:30:14,400 --> 00:30:15,960 the delivery. Bring it to life. 673 00:30:16,080 --> 00:30:18,600 And I think social's got such a powerful part to play in that. 674 00:30:20,080 --> 00:30:21,840 Yeah, I love what you're saying about doing the behind the 675 00:30:21,840 --> 00:30:24,640 scenes, how it's made. As I say, it's so authentic. 676 00:30:25,440 --> 00:30:27,200 And I guess last question really, and it's more of a 677 00:30:27,200 --> 00:30:29,440 Shopify question than a than a TikTok question. 678 00:30:29,800 --> 00:30:32,480 What what's next for you guys? Like what do you want to see 679 00:30:32,480 --> 00:30:35,360 happen in the next kind of 1? I say, you guys, obviously it's 680 00:30:35,360 --> 00:30:37,200 yourself at the moment. Is that going to change? 681 00:30:37,200 --> 00:30:38,880 Are you going to try and build a team out of this? 682 00:30:38,880 --> 00:30:41,560 Are you going to try and focus on just the TikTok side of it 683 00:30:41,560 --> 00:30:44,240 and hire an e-commerce team? Or you go to e-commerce, but 684 00:30:44,400 --> 00:30:46,520 someone else takes the face? Like, what do you think? 685 00:30:46,520 --> 00:30:47,960 How do you grow from where you are today? 686 00:30:47,960 --> 00:30:52,320 What's what's on the horizon? I honestly think that it's time 687 00:30:52,320 --> 00:30:56,680 for me to kind of venture out into paid advertising because 688 00:30:57,040 --> 00:31:00,600 it's been like years now and I've only done organic, just 689 00:31:00,800 --> 00:31:04,400 organic marketing myself. So I think that just hopping 690 00:31:04,400 --> 00:31:08,200 into advertising will really take my brand to the next level 691 00:31:10,120 --> 00:31:12,840 because there's only so much you can do with the organic, right? 692 00:31:14,240 --> 00:31:16,200 Yeah, I was, I was, yeah. I was going to say absolutely 693 00:31:16,200 --> 00:31:18,880 that Like, why would you, I guess a lot of people listening 694 00:31:18,880 --> 00:31:20,640 would ask, want me to ask the question like what? 695 00:31:20,640 --> 00:31:23,520 When you've had a, you know, 18 and a half million views on a 696 00:31:23,520 --> 00:31:26,040 single video, why on earth do you feel the need for paid 697 00:31:26,040 --> 00:31:27,560 advertising? Is it, is it because it's more 698 00:31:27,560 --> 00:31:29,160 direct? It's more like, here's a 699 00:31:29,160 --> 00:31:31,280 product, go and buy it, You know, is that something you 700 00:31:31,280 --> 00:31:33,320 really want to drive in in, in the growth at the moment? 701 00:31:34,240 --> 00:31:36,880 Yeah, although those views are really, really great and it did 702 00:31:36,880 --> 00:31:40,080 bring some traffic. I feel like just because it's 703 00:31:40,480 --> 00:31:43,680 you can't all, it's really hard to get a videos to go viral. 704 00:31:43,680 --> 00:31:48,360 Like I it's not easy at all. Like I try very hard and you 705 00:31:48,360 --> 00:31:50,880 know, I'll get some videos to go viral, but you know, there's 706 00:31:50,880 --> 00:31:52,320 going to be a lot of hit and misses. 707 00:31:52,600 --> 00:31:55,400 So sometimes it won't bring traffic and then just won't 708 00:31:55,400 --> 00:31:59,040 bring the sales. Just to be more exact. 709 00:31:59,040 --> 00:32:01,600 Like I feel like the paid advertising will just kind of 710 00:32:01,600 --> 00:32:04,000 reach out to the people who are are ready to buy. 711 00:32:04,760 --> 00:32:06,400 It's like something I would like to try. 712 00:32:07,920 --> 00:32:10,640 It's really interesting. I've never actually, maybe not 713 00:32:10,640 --> 00:32:14,040 never, but I've rarely heard someone saying that I want to 714 00:32:14,040 --> 00:32:17,280 try the paid side now because I'm I've done organic and it's 715 00:32:17,280 --> 00:32:19,640 grown and it's fun, but it's a lot of work I want to do paid. 716 00:32:19,640 --> 00:32:21,120 Normally it's brands going right. 717 00:32:21,120 --> 00:32:23,240 We're paying for all our traffic at the moment to the website 718 00:32:23,240 --> 00:32:26,600 into the business and social. How do we now start to get some 719 00:32:26,600 --> 00:32:29,800 organic traffic? So I always think that the grass 720 00:32:29,800 --> 00:32:31,400 does always look greener on both sides. 721 00:32:31,400 --> 00:32:33,240 I'm great. I'm really, really happy now 722 00:32:33,240 --> 00:32:36,040 that you've almost like given me this quote now to give to my 723 00:32:36,040 --> 00:32:39,000 clients to say like guys, I know you, we want more organic stuff 724 00:32:39,000 --> 00:32:41,920 and we do that on SCO. But actually it's a lot more 725 00:32:41,920 --> 00:32:45,280 work than just kind of like we just produce more content and 726 00:32:45,280 --> 00:32:47,600 money comes rolling in. It's like you've got to connect 727 00:32:47,600 --> 00:32:49,440 all those things. Understand customer, it's going 728 00:32:49,440 --> 00:32:50,800 to be on brand, it's going to be well shot. 729 00:32:51,120 --> 00:32:53,000 And as you said, I've been posting three times a day. 730 00:32:53,200 --> 00:32:54,760 I think most of my clients have a heart attack. 731 00:32:54,760 --> 00:32:58,440 If I said right, I need 3 videos a day, guys, that's nearly 1000 732 00:32:58,440 --> 00:33:00,920 a year get cracking. Let me know once the first 733 00:33:00,920 --> 00:33:03,480 thousands ready and we'll set up, you know, 12 months worth of 734 00:33:03,480 --> 00:33:06,560 posts ready to ready to go out. And I think as you say, it's a 735 00:33:06,560 --> 00:33:09,400 lot of work and I guess you're, you're trying to put out enough 736 00:33:09,400 --> 00:33:11,080 post to get one that goes viral, aren't you? 737 00:33:11,080 --> 00:33:13,920 So you must have also had some, it'd be interesting to to hear 738 00:33:13,920 --> 00:33:15,600 your thoughts on this. You must have also had lots of 739 00:33:15,600 --> 00:33:18,360 videos that didn't go viral obviously, and didn't work at 740 00:33:18,360 --> 00:33:21,240 all, just didn't happen for everyone that did really start 741 00:33:21,240 --> 00:33:23,360 to spark. Exactly. 742 00:33:23,360 --> 00:33:24,880 Yeah. It takes a lot of work, and not 743 00:33:24,880 --> 00:33:28,120 all of them will go viral. So that's why it also takes time 744 00:33:28,120 --> 00:33:30,600 away from me, too because eventually, like, I do want to 745 00:33:30,600 --> 00:33:32,560 hire, you know, a team. Like, right now it's just me. 746 00:33:32,560 --> 00:33:34,640 But, you know, my family helps me out when there's like, a 747 00:33:34,680 --> 00:33:37,120 surge in sales and I need help packaging everything. 748 00:33:37,600 --> 00:33:40,920 So yeah, I, I do, yeah. Just I feel like, you know, when 749 00:33:40,920 --> 00:33:43,880 you maybe hire people to do the advertising and just, you know, 750 00:33:43,880 --> 00:33:46,280 make videos because I make them myself right now, it would give 751 00:33:46,280 --> 00:33:48,840 me more time to do other planning stuff for the business, 752 00:33:48,840 --> 00:33:52,440 which would be really nice. Yeah, yeah, absolutely, 753 00:33:52,440 --> 00:33:53,800 absolutely. Well, look, Megan, I really 754 00:33:53,800 --> 00:33:55,640 appreciate your time. It's been amazing chat. 755 00:33:55,720 --> 00:33:58,760 Love the story and thank you so much for being so, so humble in 756 00:33:58,760 --> 00:34:00,600 sharing it as well and and giving us up your time. 757 00:34:00,880 --> 00:34:03,440 If anyone wants to check out your TikTok, can you give us 758 00:34:03,440 --> 00:34:06,680 your handle the web address to get to VO Lash's? 759 00:34:07,200 --> 00:34:08,560 Yeah. Tell us how people can get in 760 00:34:08,560 --> 00:34:10,080 touch and see what see what you're up to. 761 00:34:10,880 --> 00:34:14,760 Yeah, our TikTok is Bowlashes and our Instagram is Shop 762 00:34:14,760 --> 00:34:18,880 Bowlashes, and the website to buy is shopbowlashes.com. 763 00:34:20,400 --> 00:34:22,320 Amazing. And last question quickly, I 764 00:34:22,320 --> 00:34:25,520 have to ask, as you mentioned the product earlier, 70 765 00:34:25,520 --> 00:34:27,719 millimetre eyelashes, are they still for sale on the site if 766 00:34:27,719 --> 00:34:30,480 anyone's heard that and gone, I need to prank someone so I need 767 00:34:30,480 --> 00:34:32,040 a set of these. Are they still on there now? 768 00:34:32,600 --> 00:34:35,520 They are on there, but there's only a few left because I think 769 00:34:35,520 --> 00:34:37,000 it's Halloween. Everybody's trying to get them. 770 00:34:38,239 --> 00:34:40,239 Oh, amazing. So, yeah, get in quick, guys, 771 00:34:40,239 --> 00:34:41,719 get in quick. Yeah. 772 00:34:41,760 --> 00:34:43,920 If it's it might be a little bit closer to Halloween than the 773 00:34:43,920 --> 00:34:45,800 date we're recording this, so there might be a couple of songs 774 00:34:45,800 --> 00:34:48,120 from here. But yeah, go, go and check out 775 00:34:48,120 --> 00:34:49,560 if they're still in stock if you want to get them. 776 00:34:49,560 --> 00:34:51,159 But yeah, Megan, as I say, thank you so much for your time. 777 00:34:51,159 --> 00:34:52,760 It's been such a pleasure to have you on the show today. 778 00:34:53,719 --> 00:34:56,239 Thank you so much for having me. Amazing. 779 00:34:56,239 --> 00:34:58,000 And for everybody listening at home, thanks again for tuning 780 00:34:58,000 --> 00:34:58,920 in. If you haven't already, hit the 781 00:34:58,920 --> 00:35:01,160 subscribe button, leave us a review, and make sure you check 782 00:35:01,160 --> 00:35:04,160 out our YouTube channel as well, which as I said earlier in the 783 00:35:04,160 --> 00:35:06,800 intro, our YouTube is going to be changing in the next few 784 00:35:06,800 --> 00:35:08,120 months. I don't know exactly how yet, 785 00:35:08,120 --> 00:35:10,000 but we are brainstorming how we're going to bring YouTube to 786 00:35:10,000 --> 00:35:12,120 life and change the world as a result of doing it. 787 00:35:12,120 --> 00:35:14,480 So stay tuned. We'll be posting again next 788 00:35:14,480 --> 00:35:15,760 Friday. And thanks again for tuning in 789 00:35:15,760 --> 00:35:18,600 today. Does your e-mail marketing suck? 790 00:35:18,840 --> 00:35:21,760 Do you wish it converted better and integrated better with your 791 00:35:21,760 --> 00:35:23,600 store? 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