1 00:00:04,200 --> 00:00:06,440 Hello and welcome to the episode the Winning, which will provide 2 00:00:06,440 --> 00:00:08,280 podcast if you're tuning for the first time. 3 00:00:08,280 --> 00:00:11,560 Hello and welcome. I have a terrible sore throat. 4 00:00:11,560 --> 00:00:14,880 I've had a very long weekend and we were at E Com Expo last week 5 00:00:14,880 --> 00:00:16,440 and we're going to mention that again later. 6 00:00:16,440 --> 00:00:18,440 So this is Boiler. I'm going to say anything about 7 00:00:18,440 --> 00:00:20,560 it. But that was it and it was in 8 00:00:20,560 --> 00:00:21,760 central London. I think a few of us caught 9 00:00:21,760 --> 00:00:23,280 colds. We're going to the big city, US 10 00:00:23,280 --> 00:00:27,240 country folk who live out in the hills running an hour on a train 11 00:00:27,240 --> 00:00:28,760 from London though, which is exciting. 12 00:00:29,080 --> 00:00:33,440 But anyway, welcome to another Tuesdays tea break talks with 13 00:00:33,440 --> 00:00:35,280 me, Nick Truman. I am the host winning Shop 5 14 00:00:35,280 --> 00:00:37,640 podcast on Friday. We will have a guest in so you 15 00:00:37,640 --> 00:00:40,680 won't just have to listen to my dreadful dulcet tones. 16 00:00:40,680 --> 00:00:42,480 But today I'm going to give some of the headlines and what's 17 00:00:42,480 --> 00:00:46,440 going on and someone said to me this, so I thought we're going 18 00:00:46,440 --> 00:00:49,040 to start the show with this. Someone sent me an e-mail and 19 00:00:49,040 --> 00:00:51,440 said I love your Tuesday tea break talks. 20 00:00:51,440 --> 00:00:53,720 It's a nice small moment to take a deep breath away from the 21 00:00:53,720 --> 00:00:56,800 madness of running an ecom business in 2025. 22 00:00:57,080 --> 00:00:58,600 So thank you Barbara for sending this in. 23 00:00:59,200 --> 00:01:01,840 And she said maybe we'll need to do a deep breath before we start 24 00:01:01,840 --> 00:01:03,360 because you talk 1,000,000 miles an hour. 25 00:01:03,360 --> 00:01:05,680 Nick, I do apologise. I'm probably going to go a bit 26 00:01:05,680 --> 00:01:07,800 slower today because my throat. But anyway, we're all going to 27 00:01:07,800 --> 00:01:09,640 take a deep breath in and I'm going to take a deep breath out 28 00:01:10,160 --> 00:01:11,680 and we're going to see how much better we feel and then we're 29 00:01:11,680 --> 00:01:14,280 going to crack on with the show. So without further ado, it's the 30 00:01:14,280 --> 00:01:15,760 first time we've done this on the show. 31 00:01:16,120 --> 00:01:18,080 It's not part of e-commerce, but it does help. 32 00:01:18,080 --> 00:01:20,560 So with me, we're all going to take a nice deep breath in right 33 00:01:20,560 --> 00:01:27,400 on three 123 and hold it and release. 34 00:01:30,200 --> 00:01:32,120 Feel better already feel better already. 35 00:01:32,120 --> 00:01:34,480 I've had a hectic morning, so that's good. 36 00:01:34,560 --> 00:01:36,800 Anyway, tea of choice this week. I'm not feeling very well. 37 00:01:36,840 --> 00:01:38,880 So I've got a ginger tea in one of our very famous. 38 00:01:39,200 --> 00:01:41,080 They're all famous. No one's got one, but I wouldn't 39 00:01:41,080 --> 00:01:44,880 win Shopify mug. And yeah, we're reaching over 40 00:01:44,880 --> 00:01:47,320 half a million people a week at the moment when we looked at our 41 00:01:47,320 --> 00:01:48,560 stats. Insane. 42 00:01:48,560 --> 00:01:50,800 So many of you guys tuning in, especially through social 43 00:01:50,800 --> 00:01:53,360 channels now and watching all of our social reels, which is 44 00:01:53,440 --> 00:01:55,200 awesome. Yeah, I've got ginger tea. 45 00:01:55,200 --> 00:01:56,560 We are. Anyway, if you're like, what on 46 00:01:56,600 --> 00:01:58,320 earth is going on? But let's see you Friday 47 00:01:58,320 --> 00:01:59,600 episodes of ages what you're doing, Nick. 48 00:01:59,920 --> 00:02:02,440 We are going to talk about some of the Shopify news, something 49 00:02:02,440 --> 00:02:05,240 from our partners, our sponsors and partners, what's going on in 50 00:02:05,240 --> 00:02:08,039 the e-commerce space and also a few agency learnings. 51 00:02:08,039 --> 00:02:09,880 And then we have this really cool thing at the end that I 52 00:02:09,880 --> 00:02:12,400 like to call a Quivia. The Quivia is really exciting. 53 00:02:12,400 --> 00:02:15,320 I found a resource for my next like 20 or 30 Quivia, which is 54 00:02:15,320 --> 00:02:17,000 quite cool. And it's a statistic. 55 00:02:17,000 --> 00:02:19,800 I think it's going to scare and shock you quite a lot and make 56 00:02:19,800 --> 00:02:22,680 you have a conversation if you have one with a CTO or technical 57 00:02:22,680 --> 00:02:25,880 director or just a web team. So we'll come on to that at the 58 00:02:25,880 --> 00:02:27,680 end. Something to stay tuned for. 59 00:02:28,040 --> 00:02:31,160 Quote of the week, I got 3 quotes, 2 have been sent into US 60 00:02:31,160 --> 00:02:34,520 and 1 is from me. Well I say from me, my FD keeps 61 00:02:34,520 --> 00:02:36,200 reminding me of this, which we'll come on to in a minute. 62 00:02:36,560 --> 00:02:39,560 The first quote of the week is every morning you have two 63 00:02:39,560 --> 00:02:43,280 choices continue to sleep, which is very tempting this morning so 64 00:02:43,280 --> 00:02:45,480 I'm not feeling great. You can continue to sleep with 65 00:02:45,480 --> 00:02:49,120 your dreams or wake up and chase them and that's from Carmelo 66 00:02:49,120 --> 00:02:51,960 Anthony it was sent in also by Barbara Slager. 67 00:02:51,960 --> 00:02:54,640 Barbara, you've had two shout outs in the first what a Week 2 68 00:02:54,640 --> 00:02:56,080 and a bit minutes. Excellent. 69 00:02:56,720 --> 00:03:00,760 Jim Rowan famously said either you run the day or the day runs 70 00:03:00,760 --> 00:03:02,880 you so take control. And that's that's what prompted 71 00:03:02,880 --> 00:03:05,200 me for the third one, which is something that I'm being 72 00:03:05,200 --> 00:03:07,280 reminded of on a regular basis. I've got much better at this 73 00:03:07,280 --> 00:03:09,360 over the years. Delighted to say you need to 74 00:03:09,360 --> 00:03:11,360 work on your business, not in it. 75 00:03:11,360 --> 00:03:13,960 And I need a constant reminder of that because I love getting 76 00:03:13,960 --> 00:03:17,080 involved in some of when clients having challenges. 77 00:03:17,080 --> 00:03:18,880 One of my teams like, oh, I wonder how you do it? 78 00:03:18,880 --> 00:03:21,040 I'm like, I'll show you. And the rest of my team now got 79 00:03:21,040 --> 00:03:23,720 very good at going. No, Nick, don't get involved in 80 00:03:23,720 --> 00:03:26,040 specific things on the ground because then you're not on the 81 00:03:26,040 --> 00:03:27,440 helm and we need you at the helm. 82 00:03:27,440 --> 00:03:30,480 So you stay there please, which is a lovely way of them telling 83 00:03:30,480 --> 00:03:32,920 me to go away. On the occasion there, we loosen 84 00:03:32,920 --> 00:03:36,240 a client and I am incredibly good at SEO and PPC as we do 85 00:03:36,240 --> 00:03:39,360 have a little reminder, but again, working on my business, 86 00:03:39,360 --> 00:03:42,880 not in it. So And yeah, apologies if I've 87 00:03:43,200 --> 00:03:44,960 said either of those two names wrong. 88 00:03:45,240 --> 00:03:47,320 Carmelo as I'm going for there and Jim Rowan. 89 00:03:47,680 --> 00:03:50,440 I actually got the my best friend who was my best man at my 90 00:03:50,440 --> 00:03:52,240 wedding. I had a complete mind blank 91 00:03:52,240 --> 00:03:55,120 yesterday and it took me about 20 seconds to remember his name. 92 00:03:55,480 --> 00:03:57,920 That's how tired I am at the moment and how much this cold 93 00:03:57,920 --> 00:04:00,280 has taken grip. Do you please send in some more 94 00:04:00,280 --> 00:04:01,920 quotes? That is my next note to read 95 00:04:01,920 --> 00:04:03,000 out. Send in some more quotes. 96 00:04:03,000 --> 00:04:04,600 They're always better from you guys. 97 00:04:04,840 --> 00:04:08,400 And also, if you do have an internal mantra or motto or 98 00:04:08,400 --> 00:04:10,800 something, you can come back to you to remind you of the North 99 00:04:10,800 --> 00:04:13,800 Star, the thing you was a Shopify merchant or business are 100 00:04:13,800 --> 00:04:15,480 trying to achieve. Send it in. 101 00:04:15,480 --> 00:04:17,279 I'm all keen. Like with the more we share, the 102 00:04:17,279 --> 00:04:19,480 better that the quotes are. So let's do that. 103 00:04:19,959 --> 00:04:24,080 Let's talk about some news. There's not a lot of news this 104 00:04:24,080 --> 00:04:26,480 week. Shopify has been surprisingly 105 00:04:26,480 --> 00:04:28,280 quiet, like they're going in some big. 106 00:04:28,280 --> 00:04:30,680 So we'll see what happens next. The two things are out. 107 00:04:30,680 --> 00:04:34,320 Products cannot be sold outside of configured shipping zones. 108 00:04:34,720 --> 00:04:38,400 So I said that really weird. Products cannot be sold outside 109 00:04:38,400 --> 00:04:41,800 of configured, configured, configured, I don't know 110 00:04:42,600 --> 00:04:45,760 configured shipping zones. This has actually been an issue 111 00:04:45,760 --> 00:04:47,680 for a number of our international sellers that we 112 00:04:47,680 --> 00:04:51,280 work with where you set up a shipping zone and the product 113 00:04:51,280 --> 00:04:53,360 still appears on the other ones, but it's only when you get to 114 00:04:53,360 --> 00:04:54,840 cart, you can't see it. So we used to use Shopify 115 00:04:54,840 --> 00:04:56,840 markets for that. If you don't have a shipping 116 00:04:56,840 --> 00:05:00,080 zone set up for that zone for that product, it won't show at 117 00:05:00,080 --> 00:05:02,240 all. Now I, I believe from reading 118 00:05:02,240 --> 00:05:05,480 the reading the, the actual documentation around that the 119 00:05:05,480 --> 00:05:08,360 second thing from Shopify this week, the 2nd and final thing 120 00:05:08,360 --> 00:05:11,680 from Shopify side is Shopify e-mail now supports dynamic 121 00:05:11,680 --> 00:05:14,920 products sections. So you can use Shopify data. 122 00:05:14,920 --> 00:05:17,600 It's probably from things like Sidekick, for example. 123 00:05:18,240 --> 00:05:20,960 And I, I understand that sidekick is obviously the AI 124 00:05:20,960 --> 00:05:23,640 it's built as bad, but I understand sidekick is and the 125 00:05:23,640 --> 00:05:25,840 general Shopify AI engines having a play in this. 126 00:05:25,840 --> 00:05:28,640 So if you send an e-mail to customers saying hot this week, 127 00:05:28,640 --> 00:05:33,320 you can put a dynamic products like sections, you insert 2 or 4 128 00:05:33,320 --> 00:05:36,920 or 8 products, whatever in this section here within Shopify, if 129 00:05:36,920 --> 00:05:39,560 you've been using something like Saguno Clavio, Saguna's 130 00:05:39,560 --> 00:05:41,200 obviously our partner. So not only am I going to say 131 00:05:41,200 --> 00:05:43,320 they're the best because they're a partner, they are actually the 132 00:05:43,320 --> 00:05:44,680 best, which is why we partnered with them. 133 00:05:44,960 --> 00:05:47,000 But those guys have been doing that kind of thing for a very, 134 00:05:47,000 --> 00:05:48,880 very long time. So there's lots of plenty of 135 00:05:48,880 --> 00:05:50,440 tools been doing. It's like Shopify haven't. 136 00:05:50,440 --> 00:05:53,240 And obviously Shopify don't want to suddenly launch all the 137 00:05:53,240 --> 00:05:55,040 features themselves. There's no point using the apps. 138 00:05:55,200 --> 00:05:58,200 We have incredibly, and I mean incredibly, like a career high 139 00:05:58,200 --> 00:06:01,080 for me this week on Friday, I'm not going to give any more away, 140 00:06:01,160 --> 00:06:05,200 but you should see my face all over social media as well as my 141 00:06:05,200 --> 00:06:07,240 2 guests. So yeah, definitely TuneIn on 142 00:06:07,240 --> 00:06:08,480 Friday. It's gonna be a really big one, 143 00:06:08,480 --> 00:06:09,600 possibly our biggest ever episode. 144 00:06:09,920 --> 00:06:11,520 We'll see. We've had some big UNS over the 145 00:06:11,520 --> 00:06:15,280 years and then other non non Shopify news. 146 00:06:15,280 --> 00:06:17,640 Number one was obviously that we were ecom Expo last week in 147 00:06:17,640 --> 00:06:19,840 London, which is amazing with so many good talks. 148 00:06:19,840 --> 00:06:22,720 So many of you guys came out and also a lot of the speakers then 149 00:06:22,720 --> 00:06:24,560 actually came to our stand and had a little chat with us as 150 00:06:24,560 --> 00:06:26,200 well. So some really big brands were 151 00:06:26,520 --> 00:06:28,160 marching around. We were giving out chocolates 152 00:06:28,440 --> 00:06:31,960 and the last hour of the show is 2 days long and the last hour of 153 00:06:31,960 --> 00:06:34,440 the second today I was running around giving out sweets to 154 00:06:34,440 --> 00:06:36,360 everybody else. And in fact, since hitting 155 00:06:36,360 --> 00:06:39,560 record only six and six and a bit minutes ago, I've just seen 156 00:06:39,560 --> 00:06:41,800 a LinkedIn message coming on my laptop as well from somebody. 157 00:06:41,800 --> 00:06:44,120 I went up to their stand, a potential partner of ours. 158 00:06:44,120 --> 00:06:46,320 So super exciting, so many good people to meet there. 159 00:06:46,320 --> 00:06:48,400 We probably drank a little bit too much on the Wednesday night 160 00:06:48,400 --> 00:06:51,040 before doing it all again on Thursday, but it was really good 161 00:06:51,040 --> 00:06:53,360 to say thank you to Nosto and Gorgeous as well for having us 162 00:06:53,360 --> 00:06:55,360 at their partner drinks. Couple of the brands involved, I 163 00:06:55,360 --> 00:06:58,240 think it was Nosto who invited us to that and obviously 164 00:06:58,240 --> 00:07:00,040 Gorgeous have been on the show many times before. 165 00:07:00,400 --> 00:07:03,040 The only other bit of news as well, just to warn everyone here 166 00:07:03,040 --> 00:07:05,240 in the UK, and I know there's a similar thing in the US going on 167 00:07:05,240 --> 00:07:07,120 and there's all kinds of stuff going different countries around 168 00:07:07,120 --> 00:07:10,360 the EU at the moment, but the UK government budget is coming. 169 00:07:10,440 --> 00:07:12,240 Yikes. I've written next to that. 170 00:07:12,240 --> 00:07:14,680 So yeah, we'll see what see what they do. 171 00:07:15,040 --> 00:07:17,080 I don't think they're going to be very nice to us because the 172 00:07:17,080 --> 00:07:20,240 last, I think 10, maybe 20 budgets have been very, very 173 00:07:20,240 --> 00:07:22,560 mean on businesses, especially e-commerce businesses. 174 00:07:22,840 --> 00:07:24,720 Not like most of us are rolling in it. 175 00:07:24,760 --> 00:07:27,800 You know, margins are getting tighter, tariffs aren't helping, 176 00:07:27,800 --> 00:07:30,360 shipping costs are going out. Customers have less money to 177 00:07:30,360 --> 00:07:33,000 spend at the moment. There's a bit of a global crisis 178 00:07:33,000 --> 00:07:35,040 going on. And last thing for me, it's not 179 00:07:35,040 --> 00:07:37,040 a bit of news, but just again, a quick heads up and says every 180 00:07:37,040 --> 00:07:40,360 week, Cyber Weekend is coming out end of November, 1st of 181 00:07:40,360 --> 00:07:43,240 December is Cyber Monday. And then we're into just 182 00:07:43,240 --> 00:07:46,960 hardcore peak, peak peak holiday season going into the first sort 183 00:07:46,960 --> 00:07:49,080 of two, maybe 3 weeks, December depending on the delivery cut 184 00:07:49,080 --> 00:07:51,720 off date. Make sure you get organising all 185 00:07:51,720 --> 00:07:53,720 your stuff in advance. If you've not organised your 186 00:07:53,720 --> 00:07:56,040 Cyber Weekend campaigns, what on earth have you been doing all 187 00:07:56,040 --> 00:07:58,640 year? Yeah, I've just dropped my phone 188 00:07:58,640 --> 00:07:59,480 so I've lost all my notes. Now. 189 00:07:59,480 --> 00:08:02,840 Here we go, tea of choice Ginger, we've gone through that 190 00:08:02,840 --> 00:08:04,320 picnic. Scroll down a little bit more 191 00:08:04,560 --> 00:08:05,600 partner news. Here we go. 192 00:08:05,600 --> 00:08:08,680 So I mentioned last week there is going to be a webinar next 193 00:08:08,680 --> 00:08:10,240 week. In fact, if I just grab my 194 00:08:10,240 --> 00:08:12,560 diary, obviously I'm on my laptop right now. 195 00:08:12,840 --> 00:08:17,320 It is on the 8th of October. It is 3:00 UK time, which I 196 00:08:17,320 --> 00:08:21,440 believe is either 9 or 11. It's not ten, 9 or 11 AM New 197 00:08:21,440 --> 00:08:23,120 York time. And if you want to get up nice 198 00:08:23,120 --> 00:08:25,440 and early on the West Coast as well, we can come along to that. 199 00:08:25,720 --> 00:08:28,200 Saguno and my agency Spare, I'm going to be hosting it. 200 00:08:28,200 --> 00:08:30,360 One of my team's going to hopefully be there that we might 201 00:08:30,360 --> 00:08:31,360 change the speaker from our side. 202 00:08:31,360 --> 00:08:33,120 Rob's downstairs at the moment. It's one of our senior SEO 203 00:08:33,120 --> 00:08:34,640 consultants. So they're going to be talking 204 00:08:34,640 --> 00:08:37,440 about holiday season and some of the stuff you can do last minute 205 00:08:37,440 --> 00:08:39,799 before peak really comes into play. 206 00:08:40,000 --> 00:08:42,080 If you're like Nick was there between peak and holiday season. 207 00:08:42,280 --> 00:08:44,240 Nothing, I'm just using different words so you will know 208 00:08:44,240 --> 00:08:46,240 what I'm talking about. But it's the bit at the end of 209 00:08:46,240 --> 00:08:49,280 the year when most retailers make most of their money, which 210 00:08:49,280 --> 00:08:51,680 is super exciting. And second point in doing in 211 00:08:51,680 --> 00:08:54,560 January as well, Saguna going to be back on that inventory 212 00:08:54,560 --> 00:08:56,560 planner, another one of our sponsors be joining them. 213 00:08:56,840 --> 00:09:00,280 But also if you are currently freaking out about your stock 214 00:09:00,280 --> 00:09:03,000 and you feel you don't manage your inventory very well, we've 215 00:09:03,000 --> 00:09:05,080 probably heard on some of the shows of the pre rolls I've done 216 00:09:05,080 --> 00:09:08,120 within normal Friday episodes. Inventory Planner are obviously 217 00:09:08,120 --> 00:09:11,080 super busy at the moment with their clients helping to get get 218 00:09:11,080 --> 00:09:13,480 all of their inventory ready for Peak and understanding based on 219 00:09:13,480 --> 00:09:16,480 previous peak experience using the inventory Planner software. 220 00:09:16,600 --> 00:09:18,480 What they're going to need to be stocking, when they need to 221 00:09:18,480 --> 00:09:20,760 restock things, how quickly they can get hold of things and 222 00:09:20,760 --> 00:09:24,000 actually stuff they're not expecting to do well, super 223 00:09:24,000 --> 00:09:26,080 vital information. If you're an early start up 224 00:09:26,080 --> 00:09:28,120 stage, the inventory plan software is probably not for you 225 00:09:28,120 --> 00:09:30,960 at this point. But if you've got probably 5000 226 00:09:30,960 --> 00:09:33,720 plus sales a month going on through your store or revenues, 227 00:09:33,720 --> 00:09:35,880 you might have low volume of sales, super high value or 228 00:09:35,880 --> 00:09:38,080 revenue based, then actually that is a really good piece of 229 00:09:38,080 --> 00:09:40,480 software. But whoever you are, you can go 230 00:09:40,480 --> 00:09:43,880 and get 7 days to better inventory management e-mail 231 00:09:43,880 --> 00:09:45,120 series. There'll probably be a link 232 00:09:45,120 --> 00:09:47,240 below. I don't know how much these get 233 00:09:47,240 --> 00:09:49,600 edited this Tuesday because I'm not as important as our guests 234 00:09:49,600 --> 00:09:51,880 on Friday to get fully edited. So if it's not in the 235 00:09:51,880 --> 00:09:53,120 description below, just head to our website. 236 00:09:53,120 --> 00:09:56,440 That would be the wspodcast.com and you can click through to the 237 00:09:56,440 --> 00:09:58,520 inventory planner offer. It's on our homepage. 238 00:09:58,520 --> 00:10:00,240 So click through there. It's free to sign up and you've 239 00:10:00,240 --> 00:10:02,600 got 7 days where you're going to get 7 emails, one e-mail a day, 240 00:10:02,640 --> 00:10:05,560 seven days to get better inventory management. 241 00:10:05,560 --> 00:10:07,080 Sorry, Barbara. I promised I wouldn't talk too 242 00:10:07,080 --> 00:10:08,720 quickly, but it doesn't go really fast. 243 00:10:08,720 --> 00:10:11,040 I'm going to slow back down South. 244 00:10:11,200 --> 00:10:16,080 Updates from my my agency, the editors of the podcast wind me 245 00:10:16,080 --> 00:10:17,840 up for coughing too much. Today's not going to be a good 246 00:10:17,840 --> 00:10:20,520 day. I'm very sorry guys, but the 247 00:10:20,880 --> 00:10:24,720 updates from our PPC team then we had lots from SEO last week, 248 00:10:24,720 --> 00:10:26,680 so decided to prioritize the PPC team. 249 00:10:27,120 --> 00:10:30,200 The first one is if you're using Google performance Max, you may 250 00:10:30,200 --> 00:10:32,640 or may not now have access without an agency like us 251 00:10:32,920 --> 00:10:34,640 managing it for you. You might now have it because it 252 00:10:34,640 --> 00:10:37,080 was only released in beta to us. You may now have access to a 253 00:10:37,080 --> 00:10:39,080 thing called channel Breakdown that's still in beta. 254 00:10:39,320 --> 00:10:42,280 It shows you how much of your money has been spent through 255 00:10:42,280 --> 00:10:45,480 that Pmax campaign. Pmax campaigns on Google 256 00:10:45,480 --> 00:10:48,600 Shopping with shopping ads. Sorry, on Google search with 257 00:10:48,600 --> 00:10:49,720 shopping ads. That's Google shopping. 258 00:10:50,000 --> 00:10:52,200 How much has been shown on Google without product ads, 259 00:10:52,200 --> 00:10:54,920 which might be probably going to be this space is probably going 260 00:10:55,000 --> 00:10:57,400 to be the text based adverts on there. 261 00:10:57,800 --> 00:11:00,200 So I'm going to be mind blank. I've been in I've been in text 262 00:11:00,200 --> 00:11:02,520 ads for 18 years. Would you believe it's not like 263 00:11:02,520 --> 00:11:04,000 I've just just learned about it this week. 264 00:11:04,520 --> 00:11:06,040 But make sure you go and check out that Channel breakdown 265 00:11:06,040 --> 00:11:07,360 because I'll show you what you're spending on YouTube 266 00:11:07,360 --> 00:11:09,040 display and Gmail and all the other channels. 267 00:11:09,280 --> 00:11:12,200 So actually where P Max is supposed to do full funnel, it 268 00:11:12,200 --> 00:11:14,400 will show you how much of it's doing just on Google Shopping, 269 00:11:14,560 --> 00:11:15,360 how much thing on other channels. 270 00:11:15,360 --> 00:11:18,640 But most importantly, if it's spending money across lots of 271 00:11:18,640 --> 00:11:20,760 channels and it's only converting on text ads or it's 272 00:11:20,760 --> 00:11:23,640 only converting on shopping, you might want to get rid of your P 273 00:11:23,640 --> 00:11:28,080 Max campaign and just do search and search text ads and also 274 00:11:28,080 --> 00:11:30,760 only do shopping campaigns. Cut the spend. 275 00:11:30,760 --> 00:11:33,160 That's not working. It's quite simple but super 276 00:11:33,160 --> 00:11:35,160 effective. I've got three points. 277 00:11:35,160 --> 00:11:37,920 I've got 5 in total, but I've got three points now on Bing. 278 00:11:38,520 --> 00:11:41,160 Bing, Do you remember Bing, that search engine that never really 279 00:11:41,160 --> 00:11:44,000 got going that nobody uses? Well, neither of those two 280 00:11:44,000 --> 00:11:46,800 things are true and I'm going to talk about it much more now. 281 00:11:47,360 --> 00:11:50,880 So if you're spending, where are we? 282 00:11:50,880 --> 00:11:52,560 I'm going to come into that one in a SEC actually. 283 00:11:52,920 --> 00:11:56,040 But if you're spending over 10 grand a month, that's probably a 284 00:11:56,040 --> 00:11:58,840 good, good place to go on your Google campaigns or on all of 285 00:11:58,840 --> 00:12:00,480 your PPC. So you're spending over 10,000 a 286 00:12:00,480 --> 00:12:02,480 month. Give us A and you're not using 287 00:12:02,480 --> 00:12:04,520 Bing. Give us a call because we can 288 00:12:04,520 --> 00:12:09,240 get you a voucher that gives you a 5X free voucher for what you 289 00:12:09,240 --> 00:12:11,320 spend on Bing. There are a couple of caps on 290 00:12:11,320 --> 00:12:14,880 that, but we can basically test out that offer on AP Max 291 00:12:14,880 --> 00:12:17,320 campaign. And then we get a 5X again for 292 00:12:17,360 --> 00:12:19,400 search campaigns, those text ad campaigns. 293 00:12:19,640 --> 00:12:22,240 So if you want to try Bing and see what it can do, give us a 294 00:12:22,240 --> 00:12:24,280 ring and we'll give it a give it a test for you. 295 00:12:24,720 --> 00:12:27,400 And as I say, you're going to get, so you'll, you'll get A5 296 00:12:27,400 --> 00:12:31,800 sixths of your budget will be paid for by Bing, which is quite 297 00:12:31,800 --> 00:12:33,440 fun just to get you started and see what it can do. 298 00:12:33,640 --> 00:12:34,840 But the total amount is quite good. 299 00:12:35,000 --> 00:12:39,640 There's a bit of a cap on that. If you were spending over 30,000 300 00:12:39,640 --> 00:12:44,400 lbs or EUR or dollars 30,000 euros, $30,000 or 30,000 lbs on 301 00:12:44,400 --> 00:12:48,600 Google and you're not using Bing, then you definitely need 302 00:12:48,600 --> 00:12:51,520 to give us a call. This is not a public offer that 303 00:12:51,520 --> 00:12:54,320 I can give out to everybody. It has to come through US. 304 00:12:54,880 --> 00:12:56,640 So give us a call or drop us an e-mail. 305 00:12:56,640 --> 00:12:59,520 You send an e-mail to team at spec dot digital spec spell 306 00:12:59,520 --> 00:13:01,520 SPEC. So team at spec dot digital, 307 00:13:01,520 --> 00:13:03,200 drop us an e-mail. If you're spending over 30K on 308 00:13:03,200 --> 00:13:06,360 Google and not using Bing, Bing will all well say, oh, but they 309 00:13:06,360 --> 00:13:10,480 will actually guarantee an agreed ROI and result and they 310 00:13:10,480 --> 00:13:14,160 will refund you for the bit that you don't get that result on. 311 00:13:14,160 --> 00:13:16,840 So if you're spending over 30 KA month from Google and have been 312 00:13:16,840 --> 00:13:19,680 for a little while, a little while being 3 plus months, give 313 00:13:19,680 --> 00:13:22,920 us a call and we can get you running on Bing with a an Albert 314 00:13:22,920 --> 00:13:24,040 guarant. Well, I say, I don't know. 315 00:13:24,040 --> 00:13:25,840 I keep saying Albert. It is actually guaranteed 316 00:13:25,840 --> 00:13:26,880 results. Give us a call about that. 317 00:13:27,200 --> 00:13:29,960 And then the third thing on being my 4th point out of five 318 00:13:29,960 --> 00:13:34,240 today is that when you're using Netflix now, you might notice 319 00:13:34,240 --> 00:13:37,720 there's a free plan. And on the free plan you get 320 00:13:37,720 --> 00:13:39,560 adverts, but you can use it for free. 321 00:13:39,560 --> 00:13:41,000 Or maybe it's the cheapest paid plan. 322 00:13:41,200 --> 00:13:43,440 I don't actually know which, but the point, but that's irrelevant 323 00:13:43,440 --> 00:13:44,880 to the point. The point is you can now 324 00:13:44,880 --> 00:13:47,640 advertise on Netflix through Bing. 325 00:13:48,280 --> 00:13:50,600 So if you want to say The thing is like a survival show and you 326 00:13:50,600 --> 00:13:53,960 sell survival products, you can advertise on Netflix through 327 00:13:53,960 --> 00:13:56,120 Bing for not a lot. You can start with a few 328 00:13:56,120 --> 00:13:58,480 thousand a month for like less than $10,000. 329 00:13:58,720 --> 00:14:01,600 Probably start with about 3 to $5000 a month to test it. 330 00:14:01,600 --> 00:14:06,720 But you can actually run proper video TV style ads on Netflix. 331 00:14:07,040 --> 00:14:09,640 There is a very big social platform about to integrate with 332 00:14:09,640 --> 00:14:11,800 Bing as well. When I say integrate, you won't 333 00:14:11,800 --> 00:14:13,560 be able to run it off the bat from Bing. 334 00:14:13,560 --> 00:14:16,560 You have to come through us as we've got an amazing 335 00:14:16,760 --> 00:14:19,360 relationship with an agency here in the UK who are also based 336 00:14:19,360 --> 00:14:23,280 partly in Seattle in the US. So if you want to run on a big 337 00:14:23,280 --> 00:14:25,280 social platform as well, and I can't say which one yet, but I 338 00:14:25,280 --> 00:14:28,000 will announce which one it is eventually probably one of these 339 00:14:28,000 --> 00:14:30,680 Tuesday tea break talks. But the we are going to be 340 00:14:30,680 --> 00:14:31,880 running on a very big social platform. 341 00:14:31,880 --> 00:14:34,720 You can run ads directly out of Bing, which is quite exciting. 342 00:14:35,560 --> 00:14:37,520 There we go. So you're probably sitting there 343 00:14:37,520 --> 00:14:39,160 going, I don't even think of Bing. 344 00:14:39,400 --> 00:14:41,360 Brands that are using are absolutely crushing it. 345 00:14:41,360 --> 00:14:43,480 It's got much bigger market share than you'd imagine. 346 00:14:43,920 --> 00:14:47,160 And most importantly, if you're in B to BE commerce, if you're 347 00:14:47,160 --> 00:14:49,960 selling products in Shopify store to other businesses, you 348 00:14:49,960 --> 00:14:52,240 need to be using Bing. Because especially the more 349 00:14:52,240 --> 00:14:54,480 corporate your cut your customers and desired clients 350 00:14:54,480 --> 00:14:57,800 are, the more they're probably using Bing as their search 351 00:14:57,800 --> 00:15:01,600 engine #5 totally total gear. Change back to Google, Google 352 00:15:01,600 --> 00:15:04,680 Feeds, we've been doing lots of tests as I keep saying on Google 353 00:15:04,760 --> 00:15:09,880 titles in feeds and we've now seen that just over 50% of feeds 354 00:15:09,880 --> 00:15:11,960 where we've changed some of the products, the best selling 355 00:15:11,960 --> 00:15:14,800 products that have best seller at the start of the product 356 00:15:14,800 --> 00:15:18,520 title in the feed, just over 50% have done better than before. 357 00:15:18,880 --> 00:15:21,840 So you've seen a significant uplift by adding bestseller to 358 00:15:21,840 --> 00:15:23,440 the start of some of the best seller ads. 359 00:15:23,440 --> 00:15:25,480 So loads you should be doing on feeds. 360 00:15:25,520 --> 00:15:27,560 Feeds is one of the biggest things, which leaves me really 361 00:15:27,680 --> 00:15:30,760 organically, which is not on this list, but feeds is one of 362 00:15:30,760 --> 00:15:32,320 the biggest things we see. Other agencies are not 363 00:15:32,320 --> 00:15:34,640 optimizing, but the feed determines what you appear for 364 00:15:34,640 --> 00:15:35,880 and what you look like when you appear. 365 00:15:36,120 --> 00:15:38,480 So it's your keyword and advert. And when you strip Google 366 00:15:38,480 --> 00:15:41,560 Shopping back and Bing Shopping and include that one, now when 367 00:15:41,560 --> 00:15:43,760 you strip Bing Shopping and Google Shopping back, there 368 00:15:43,760 --> 00:15:46,000 isn't really much else to it. There's lots of targeting and 369 00:15:46,280 --> 00:15:48,920 things like the middle, but it's yeah, what are people looking 370 00:15:48,920 --> 00:15:52,200 for, whether she's searching for on Google or Bing to get you to 371 00:15:52,200 --> 00:15:54,200 come up And then what's the advert actually look like and 372 00:15:54,200 --> 00:15:56,240 actually say? So one of my team said, why 373 00:15:56,240 --> 00:15:58,800 don't you tell everyone what we put in our pitch, which is the 374 00:15:58,800 --> 00:16:03,160 three biggest is things we see brands not doing or doing badly 375 00:16:03,160 --> 00:16:05,880 or is costing them way too much money before they come on board. 376 00:16:06,880 --> 00:16:10,640 Number one is that most over 50% of brands and most brands that 377 00:16:10,640 --> 00:16:15,280 we take on here are spending over 50% or sorry, spending more 378 00:16:15,280 --> 00:16:18,280 on their own brand than not on their brand without knowing him. 379 00:16:18,720 --> 00:16:21,800 So say Nike, for example, if Nike weren't included in this, 380 00:16:21,800 --> 00:16:24,120 but if Nike were included in this, they'd be spending over 381 00:16:24,120 --> 00:16:28,280 50% of their Google Ads budget on phrases that include the word 382 00:16:28,280 --> 00:16:30,600 Nike, which they should be getting those as cheaply as 383 00:16:30,600 --> 00:16:33,720 possible because people are already looking for Nike or 384 00:16:33,840 --> 00:16:35,480 Nike. I don't actually know which way 385 00:16:35,480 --> 00:16:37,440 round it is. If the tick was actually on the 386 00:16:37,440 --> 00:16:40,360 E, I'd understand it as Nike. But anyway, somebody from Nike 387 00:16:40,360 --> 00:16:42,200 if you want to reach out and tell me what it's called. 388 00:16:42,200 --> 00:16:44,480 But anyway, point being is that the keywords and the search 389 00:16:44,480 --> 00:16:45,720 terms are actually triggering all of the ads. 390 00:16:45,920 --> 00:16:47,520 Over half of them are including the word Nike. 391 00:16:47,720 --> 00:16:49,960 So net new customers where you're fighting against other 392 00:16:49,960 --> 00:16:51,440 brands without your brand name in it. 393 00:16:51,440 --> 00:16:53,400 When someone's just searching, I want some white trainers, some 394 00:16:53,400 --> 00:16:56,520 green trainers, some size 8 trainers, women's size 4 395 00:16:56,520 --> 00:16:58,600 trainers. I was going to say 22 tiny size 396 00:16:58,600 --> 00:16:59,440 4 trainers. Apologies. 397 00:16:59,440 --> 00:17:02,600 If you do have size 2 trainers, you're probably under 18 as 398 00:17:02,920 --> 00:17:07,000 statistics in terms of their sizes, But so over 50% of people 399 00:17:07,000 --> 00:17:08,960 spend is actually going to their own brand name without them 400 00:17:08,960 --> 00:17:10,640 knowing it. And that's when we actually do a 401 00:17:10,640 --> 00:17:13,160 proper deep dive in what we call data mining, dig into that data 402 00:17:13,160 --> 00:17:14,119 and see what's actually going on. 403 00:17:14,359 --> 00:17:16,720 The second thing we always find is that the brand clicks are 404 00:17:16,720 --> 00:17:20,560 costing between 60 and 80% more than they should be because 405 00:17:20,560 --> 00:17:23,680 people are using the wrong, I used to say like an inefficient 406 00:17:23,680 --> 00:17:25,119 or could be better bidding strategy. 407 00:17:25,280 --> 00:17:27,400 We're now just going actually, it's just the wrong bidding 408 00:17:27,400 --> 00:17:28,880 strategy. There's multiple bidding 409 00:17:28,880 --> 00:17:30,480 strategies. You can pay per click. 410 00:17:30,680 --> 00:17:34,120 You can do a target cost to acquire loads of of other stuff, 411 00:17:34,200 --> 00:17:36,240 but we found there's one in particular I'm not going to give 412 00:17:36,240 --> 00:17:38,680 away for free I'm afraid because it needs to be set up correctly 413 00:17:38,680 --> 00:17:40,720 as well. But there is one that we use and 414 00:17:40,720 --> 00:17:43,720 we're seeing between 60 to 80% dropping click cost on people's 415 00:17:43,720 --> 00:17:45,960 own brand name. So you can focus most of your 416 00:17:45,960 --> 00:17:47,920 budget acquiring new customers, not trying to get people in 417 00:17:47,920 --> 00:17:53,080 there already looking for you. 3rd .97% this is Matt. 418 00:17:53,080 --> 00:17:55,680 We put this on the spec website now with some other call stats 419 00:17:55,680 --> 00:17:57,360 which I'll read out in future weeks or you can go check out 420 00:17:57,360 --> 00:17:59,080 yourself. Spec dot digital is our website. 421 00:17:59,360 --> 00:18:03,280 97% of brands we start working with have tracking issues that 422 00:18:03,280 --> 00:18:07,160 we need to fix in order to make decisions based on accurate 423 00:18:07,160 --> 00:18:10,200 data. So ensure 97% of people we work 424 00:18:10,200 --> 00:18:12,760 with don't have accurate data coming in. 425 00:18:12,760 --> 00:18:15,680 They think they do or they don't use it properly or it's kind of 426 00:18:15,680 --> 00:18:16,800 accurate. But then when we actually 427 00:18:16,800 --> 00:18:19,920 compare like Shopify to GA 4 for example, it doesn't add up, not 428 00:18:19,920 --> 00:18:22,160 even close. And Shopify is not going to 429 00:18:22,160 --> 00:18:23,840 attribute stuff to the correct channels. 430 00:18:24,680 --> 00:18:27,760 All right, Quivia, if someone's like, what the heck is Quivia? 431 00:18:27,760 --> 00:18:29,560 Well, I came up with this word. I'm super proud about it. 432 00:18:29,560 --> 00:18:31,320 So I'm going to shout out every single time for the rest of my 433 00:18:31,320 --> 00:18:33,400 life. It is a question about a piece 434 00:18:33,400 --> 00:18:35,160 of trivia. How exciting. 435 00:18:35,160 --> 00:18:37,720 You could just call it trivia, but Quivia sounded way cooler. 436 00:18:37,720 --> 00:18:39,800 And I came up with it live on the show as well when we're 437 00:18:39,800 --> 00:18:42,320 recording. So I've read a report from DHL, 438 00:18:43,040 --> 00:18:46,280 they've got a free 2025 e-commerce trends report. 439 00:18:46,280 --> 00:18:48,840 It's a global report from all over the world about e-commerce 440 00:18:48,840 --> 00:18:52,640 brands. It included 24,000 online shops, 441 00:18:53,960 --> 00:18:58,160 sorry 24,000 online shoppers. So consumers from 24 global 442 00:18:58,160 --> 00:19:01,760 markets, which basically 24 countries, but a couple of them 443 00:19:01,760 --> 00:19:03,520 is arguable. You could argue they're not a 444 00:19:03,520 --> 00:19:06,680 country or a geographic location or a principality or something. 445 00:19:06,680 --> 00:19:09,120 But there's basically 24 global markets they're calling it. 446 00:19:09,480 --> 00:19:12,200 And this is one thing I've only got about 8 pages in so far 447 00:19:12,200 --> 00:19:13,320 trying to absorb this information. 448 00:19:13,320 --> 00:19:15,680 I only found it this morning, and I record these on Monday 449 00:19:15,680 --> 00:19:17,240 afternoon. So it's Monday, 29th September 450 00:19:17,240 --> 00:19:19,200 right now. This one really shocked me. 451 00:19:19,480 --> 00:19:22,520 What percentage of millennials? So you can Google what 452 00:19:22,520 --> 00:19:24,600 millennial ranges. So what percentage of 453 00:19:24,600 --> 00:19:29,280 millennials shop using a retailer's mobile app? 454 00:19:29,800 --> 00:19:32,000 So what percentage of millennials shop using a 455 00:19:32,000 --> 00:19:34,160 retailer's mobile app? I'm going to have a quick sip of 456 00:19:34,160 --> 00:19:35,760 tea and I doubt anyone's going to get this. 457 00:19:35,760 --> 00:19:37,880 If you get this right, e-mail me and please be honest. 458 00:19:37,880 --> 00:19:43,120 I don't, I was, I wouldn't have gotten close to this ginger tea, 459 00:19:43,120 --> 00:19:44,520 you know, and it's just cool enough to drink. 460 00:19:44,520 --> 00:19:46,040 I think I said that last week as well. 461 00:19:46,040 --> 00:19:49,160 Apologies, I'm getting old. Anyway, the answer then, So what 462 00:19:49,160 --> 00:19:51,560 percentage of millennials shop using a retailer's mobile app is 463 00:19:51,640 --> 00:19:55,160 83 percent? 83% of millennials shop using 464 00:19:55,160 --> 00:19:58,360 retailers mobile apps. So if you haven't got an app, 465 00:19:58,360 --> 00:20:00,920 it's actually quite easy to get an app set up if you've got a 466 00:20:00,920 --> 00:20:03,000 Shopify store. So highly recommend it. 467 00:20:03,000 --> 00:20:05,520 The only thing is everything I just said about the 97% of 468 00:20:05,520 --> 00:20:07,880 people not tracking their data properly, that goes out the 469 00:20:07,880 --> 00:20:09,560 window. Like it's so hard to track if 470 00:20:09,560 --> 00:20:11,480 someone lands on your website and then they open your app or 471 00:20:11,560 --> 00:20:14,120 the app opens automatically. It's so hard to attribute that 472 00:20:14,120 --> 00:20:16,560 journey across. So some homework to do there. 473 00:20:16,800 --> 00:20:18,960 Thanks for tuning in. Please tune in again next week. 474 00:20:19,120 --> 00:20:21,000 I'll be really awkward if nobody ever watched any of these. 475 00:20:21,200 --> 00:20:23,320 But also, yeah, if you've got any cool quotes, anything you 476 00:20:23,320 --> 00:20:26,000 want me to cover in this, anything, any cool reports, you 477 00:20:26,000 --> 00:20:27,920 see, stuff going on, please do share it. 478 00:20:27,920 --> 00:20:30,120 I'd always like to shout you out, Barbara, like all the other 479 00:20:30,120 --> 00:20:31,760 ones. I don't know what brand you're 480 00:20:31,760 --> 00:20:34,800 from or if you're just listening out of pure curiosity, but send 481 00:20:34,800 --> 00:20:36,280 us in your brand. I'll read out the brands as 482 00:20:36,280 --> 00:20:37,760 well. I'm going to have one of Lorna's 483 00:20:37,760 --> 00:20:40,240 coffees next week as well. So Lorna, I will not let you 484 00:20:40,240 --> 00:20:41,800 down. Tuesday next week I'll be 485 00:20:41,800 --> 00:20:44,000 drinking one of the the Bean Shop coffees from Perth in 486 00:20:44,000 --> 00:20:45,520 Scotland. Thanks for tuning in everybody. 487 00:20:45,880 --> 00:20:46,400 See you next week.