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Hello, hello hello. 
Or shall I say ho ho ho. 

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It's officially Christmas week. 
It's Christmas if you're 

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watching this when it comes out,
it's Christmas in 2 days and if 

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you're listening to this, not 
watching it. 

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The reason I sound really 
muffled is I have a giant Santa 

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beard on and a Santa outfit. 
And cool fact, this is the only 

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time my life so far I've ever 
put on a Santa outfit. 

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I don't think I've ever dressed 
up as Santa. 

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Obviously want Santa hats but 
I've never actually dressed up 

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as Santa before. 
But how exciting. 

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I'm going to take the beard off 
because it is so itchy. 

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So apologies. 
Anyone who's just had a fresh 

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shave and then tried to put a 
Santa beard on will relate to 

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that. 
But anyway, how exciting is 

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Tuesday tea break talks this I 
think it's going to be our last 

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episode of 2nd to last episode 
of the year. 

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We do another one of these next 
week. 

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I will be back. 
I'm going to talk about next 

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year next week. 
And today we're going to talk 

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about this year, 2025 and what 
has been going on and what has 

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happened in the world of 
e-commerce and the world of 

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Shopify and a few other bits and
pieces as well. 

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As always, I've got the iPad of 
justice with all of my we never 

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call it that. 
I'm just in a very hyper mood 

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because I've had too much coffee
today. 

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And yeah, we're going to go 
through some fun statistics and 

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some other stuff. 
And then I was going to say a 

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very merry, a very Merry 
Christmas, and I'll be going for

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Christmas because I'm actually 
on my Christmas break already. 

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But I couldn't miss a Tuesday 
tea break talks. 

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So Amazon delivered a very itchy
outfit for me. 

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Anyway, tea of choice this week,
mince pie and Brandy, which I'll

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be having later and not in the 
show, unfortunately, we're 

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having it later tonight. 
But anyway, let's talk about 

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what's been going on this year. 
We normally kick off with quote 

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or fact of the of the week, but 
I'm actually going to go through

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quotes or facts, sorry of the 
year. 

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This is taken from a blog post 
that Shopify put out. 

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It would have been 2nd of 
December. 

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The post was put out but it's 
been edited and updated twice. 

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So some things have obviously 
changed. 

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So there's been loads going on 
and I'm going to go through some

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of the statistics specifically 
from Black Friday, Cyber Monday,

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'cause they're quite, quite 
crazy. 

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And quite a few of the stats as 
well have a comparison to last 

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year to put some level of some 
level of what's it called 

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relativity on it as well. 
You can tell them on my 

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Christmas break, I'm not on my A
game when it comes to acronyms 

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and adjectives. 
But anyway, let's go through 

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some of this stuff then. 
So over Black Friday sub Monday,

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Shopify recorded 14.6, A1, 4.6 
billion in global sales from 

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merchants. 
This is insane though. 

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If you don't, if that, if you're
like, that's just a big number. 

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That is a 27% increase from 
2024. 

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So if you think about your 
company growth or an 

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organization as big as Shopify 
and the kind of growth that 

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Shopify are trying to 
experience, sorry, someone's 

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trying to call me, which is why 
I'm clicking buttons in the 

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background. 
Right, let's close that, turn 

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that off. 
And but 27% growth is insane for

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a Shopify, well, business the 
size of Shopify. 

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Sorry, 81,000,000 consumers 
worldwide bought from Shopify 

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powered brands. 
Yeah, you had the right 

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81,000,000 customers or 
consumers. 15,800 entrepreneurs 

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made their first sale on Shopify
on Black Friday, Cyber Monday, 

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so 18 sorry 15,800 plus 
entrepreneurs and new stores got

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their first sale which is insane
Just over that weekend more than

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94,900 merchants had their 
highest selling day ever on 

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Shopify. 
It's ridiculous. 

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Hottest product categories, and 
I think this is quite 

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interesting because there's two 
ways to look at these 

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categories, which is my 
personality type. 

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I'm what's called a debater. 
So I like seeing both sides of 

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the debate. 
I'll sometimes argue for the 

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side I don't even agree with, 
just to have a balanced debate. 

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And the hottest product 
categories, you could take this 

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as that's a hot category, we 
should sell products in it. 

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You could also take it as it's 
hot because a million people 

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selling stuff in it and it's 
really, really saturated and 

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that kind of thing. 
So the hottest ones were 

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cosmetics in it #1 clothing, 
tops and pants specifically at 

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#2 active wear, at #3, fitness 
at #4, and last but not least at

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#5 was nutrition. 
How interesting is that? 

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So cosmetics about the way you 
look, clothing, tops and pants 

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is about the way you look. 
Active wear, fitness and 

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nutrition is kind of a combo 
about the way you look and also 

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the way you feel. 
People, I guess just at an 

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absolute glance, either people 
are being really nice, buying 

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lots of gifts. 
So people are being very selfish

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with what they buy. 
But anyway, take from that what 

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you will. 
Average cart price over Black 

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Friday, Cyber Monday weekend, 
$114.70 and I don't know what 

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this means, but it says $112.00.
So $2.00 less on a constant 

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currency basis, I guess. 
Yeah, taking currency conversion

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into account maybe, and top 
selling countries. 

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Oh yeah, loving this. 
Obviously the US is first 

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because the US always wins and 
it's important that the US feel 

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good about that, which is fun. 
I don't know what I mean by 

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that. 
And then second is UK. 

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Come on guys, loving this. 
Absolutely brilliant. 

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UK if they're in second, 
followed by Australia. 

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Word on guys. 
Down under Germany. 

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Word on guys. 
I don't know any German, sorry. 

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I know 9, which means no, but 
yeah, I don't know anything good

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in German, like as in a good 
word, but well done guys in 

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Germany. 
And then finally in 5th is 

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Canada. 
So USUK, Australia, Germany 

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calendar, calendar Canada, the 
top selling countries there, top

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selling cities. 
This is quite interesting. 

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And again, big up to #3 in 
there. 

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So we got LA, we got New York 
and then we come across the pond

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to London. 
Loving that London in 3rd global

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top selling city for Shopify 
sales for Shopify consumers, 

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people buying from Shopify 
stores. 

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And then we're back to the US 
for San Francisco in fourth, 

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which I visited lovely city and 
also Miami in fifth. 

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I've been to three of those 
places which you can have a 

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guess as to which three and I 
won't answer because this is a 

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one way thing. 
You're listening to a podcast 

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and this beard is even itchy on 
my neck. 

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I can't believe I agreed to wear
this right. 

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Here we go. 
Peak sales per minute, $5.1 

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million, happened at 12:01 PM, 
so one minute after midday. 

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Eastern Seaboard time. 
I don't think this was great EST

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time, East Coast US on Black 
Friday, so $5.1 million came 

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through Shopify at one minute 
past 12-1 minute past midday on 

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Black Friday. 
So it was insane. 

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I've got three more stats for 
you here. cross-border orders 

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represented 16% of global 
orders. 

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I, it doesn't say that compared 
to last year. 

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I wonder how much that's 
increased given the popularity 

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in 2025, what's called Shopify 
Markets where you can sit quite 

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quickly and simply set up 
another currency, language, 

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etcetera of your existing store 
and it's much easier to manage 

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inventory and things using that.
So I wonder how much Shopify 

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Markets has contributed that. 
It's quite interesting. 39% year

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over year increase in sales mode
via Shop Pay. 

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So if you're not using Shop Pay,
get on that. 

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If you're using Shop Pay and 
you're not using properly and 

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someone click Shop Pay on an 
item and it ignores what's 

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already in the car, explaining 
it's Lowe's, I don't know if 

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it's a bug or not, but Shopify 
should do something about that. 

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It seems really, really silly, 
but change that. 

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Change the way you're using it. 
If it's a single item check out,

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it creates a second kind of 
express check out, ignoring 

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what's already in the basket 
because you're going to lose 

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those product sales. 
And 32% of orders were placed 

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actually on shop pay. 
So sorry, hang on, let's read 

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these stats again. 
So both about shop pay, sorry, 

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39% year over year increase in 
sales and shop pay. 

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And 32% of orders people used 
shop pay as their payment 

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method. 
Okay, so that's some of your 

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quotes and facts of the week, 
but we're not done for facts and

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we're going to talk about a 2025
overview now as well. 

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This is the main thing I wanted 
to cover today on top of those 

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statistics, which is quite cool.
And we're 7 minutes in, which is

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fantastic. 
Probably a little bit less 

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because I have a few coughs and 
leave little Easter eggs for for

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Byron and the team when I click 
record. 

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How exciting it's the little 
games I play in my own world. 

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AI integration and artificial 
intelligence is a major theme. 

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If you weren't aware, with 80% 
of marketers reporting they use 

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generative AI, my tools, 8089% 
of people. 

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So that's basically 9 out of 10 
people using a a generative AI 

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tools. 
The top use case was content 

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creation. 43% of people are 
using AI to create content. 

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Research is 34% brainstorming, 
which I don't think you can say 

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brainstorming in the UKI went on
AHR course recently. 

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So we'll say what's an 
alternative for that? 

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Inspirational things. 
Coming up with some 

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inspirational ideas is 26.927% 
of marketers. 

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AI is seen less as a tool and 
more of an official marketing 

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channel integrated into search, 
shopping and PR now as well. 

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Second thing we're going to talk
about is video dominance. 

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So video content is leading. 
So I'm just going to comment on 

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AI. 
Actually, I've kind of brushed 

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over that very, very quickly. 
What's interesting with AI is 

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everyone says that AI is the 
future, it's the present. 

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It's the biggest thing and we 
should spend so much time and 

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energy on it. 
You've probably heard me having 

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a little moan about AI and I've 
had a conversation with one of 

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the big AI players because they 
reached out and said, why don't 

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you like AI? 
You should use ours. 

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So I use theirs and it's the 
same as everybody else's. 

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So I won't call out who they 
are. 

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But I think at the moment AI is 
becoming a tool rather than it 

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being a sales engine itself. 
So rather than people actually 

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going on ChatGPT perplexity or 
Gemini and saying, hey Gemini, I

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want to buy some some products 
and it recommending some 

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products I'm actually going 
through to to purchase rather 

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than that AI is being used. 
As you can see here from 43% of 

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people using it for content, 34%
are using it for research, 26 

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are using it for idea creation 
of so lost for words today, but 

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not the brainstorming word. 
And I'll say that here, but 

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yeah, I mean that we're down to 
26% now. 

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So less than one in four people 
is using it to buy products. 

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There's only the top three that 
we've got on the data I've got 

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in front of me today. 
But isn't it interesting how 

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it's not being used as a search 
engine as such? 

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We're not searching. 
It's not being used as a a sales

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channel in the same way giggle 
ads or meta ads or something 

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would be to drive people in. 
But yeah, the second one, as I 

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said earlier, so video, dominant
video content is the leading 

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format for marketers to plan to 
prioritize in 2020. 693% of 

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marketers expect to spend the 
same or more on video marketing 

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in 2026. 
Short form video such as TikTok 

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and Instagram, Rails is the most
used format that delivers the 

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highest ROI. 
What's interesting I think is 

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when I look at the like, we've 
got access to lots and lots of 

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Google Analytics accounts, as 
you can imagine, GA 4. 

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So we can see the channel 
breakdown and where people's 

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sales are coming from and what's
actually driving the revenue. 

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So we've got some really good 
data as as an agency here to to 

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see that. 
One thing I find quite 

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interesting though is when I 
look at those sales channels, 

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the ones that continue to 
dominate is Google Ads is 

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always, not always, but it's 
almost always the highest 

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channel. 
So it's driving 30 to 45%, 

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sometimes over 60% of all sales.
The second one then tends to be 

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SEO. 
I'm, I'm, I'm brushing over 

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direct here. 
And the reason I'm brushing over

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direct is repeat sales. 
We generated that customer from 

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somewhere else. 
So I'm gonna ignore direct 

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00:10:50,200 --> 00:10:52,520
because that quite often is 
second, sometimes first, but 

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it's always in the top three. 
It's often second. 

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It often goes PPC, which is 
specifically Google advertising,

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Google Shopping, selling 
products. 

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Then it's often direct, and then
it's SEO or it's SEO. 

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Then it's direct. 
And those three channels don't 

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involve video really at all 
until you land on site. 

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And then when you land on site, 
I look at the usability 

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statistics. 
People are not watching video. 

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So I don't disagree with these 
comments about video dominance. 

234
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So I think we just need to be 
really careful as we go into 

235
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2026. 
And I think people needed to be 

236
00:11:18,360 --> 00:11:21,840
a bit more careful this year 
just in how we use video, where 

237
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actually sits in the marketing 
funnel, if you like view and it 

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sits at the top, that's where it
should start. 

239
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TikTok is changing that. 
TikTok is a, I've never heard of

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00:11:30,920 --> 00:11:32,280
a product. 
I wasn't even shopping. 

241
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Now I'm watching a video and now
I've purchased it. 

242
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All in all, in the space of two 
or three minutes or 5 minutes or

243
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10 minutes, somebody actually 
make that purchase and buy a new

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pop shield or something for 
their phone or a new accessory 

245
00:11:43,000 --> 00:11:44,880
for the car, a new T-shirt 
they've seen online. 

246
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That's going to make them look 
and feel better about their 

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life, Which is all very good 
marketing and all very good 

248
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products. 
But I think video, we need to be

249
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really careful about this 
because we've seen some brands, 

250
00:11:54,640 --> 00:11:57,920
certainly in 2025, spend a huge 
amount of money on video. 

251
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And the problem with the money 
they're spending on video is 

252
00:12:00,160 --> 00:12:01,800
they're driving all the all of 
these views. 

253
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And but the brand or the video 
content or the product, they're 

254
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putting it, it, it's not what I 
call sticky enough. 

255
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It's it, it doesn't stick with 
people. 

256
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So they come back and purchase 
later. 

257
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So the video bit is very 
expensive, tells us people who 

258
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exist and then they forget about
you. 

259
00:12:13,720 --> 00:12:15,760
So a lot of the money you're 
spending on video then gets 

260
00:12:15,760 --> 00:12:17,560
wasted because it doesn't 
generate sales. 

261
00:12:17,560 --> 00:12:19,840
This is where you need a full 
funnel approach to this, which 

262
00:12:19,840 --> 00:12:22,120
is as soon as somebody's watched
a video, how can we encourage 

263
00:12:22,120 --> 00:12:24,240
them to click or do some sort of
interaction? 

264
00:12:24,480 --> 00:12:26,800
So at least now they've hit my 
website and there's some sort of

265
00:12:26,800 --> 00:12:28,760
cookie interaction through the 
browser. 

266
00:12:28,960 --> 00:12:30,760
So now we can just remarketing 
and hook them in. 

267
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Or if they then later go on 
Google and search for that new 

268
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phone holder for their car, for 
example, when they're looking 

269
00:12:36,960 --> 00:12:39,400
for that phone holder, we've 
already shown them the phone 

270
00:12:39,400 --> 00:12:41,760
holder they should buy or that 
gardening equipment or whatever 

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it might be. 
So be really careful about the 

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way you use video. 
And this is where one of the 

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biggest issues I've seen in my 
SEO career, which is coming 

274
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towards 20 years now. 
So I've, I've seen a few things 

275
00:12:50,480 --> 00:12:52,240
over my time. 
I'm really old, I've seen 

276
00:12:52,240 --> 00:12:54,280
things. 
But with the SEO, with the SEO 

277
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side of things, we're trying to 
pull together the PR team to 

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00:12:56,720 --> 00:12:58,720
help build links for us. 
We're trying to pull together 

279
00:12:58,720 --> 00:13:01,440
the video production team and 
whoever deals with video and 

280
00:13:01,440 --> 00:13:03,400
creative because everything 
they're doing on YouTube's 

281
00:13:03,400 --> 00:13:05,040
great, but we're not getting 
enough views and it doesn't link

282
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back to the site. 
So all these, all the different 

283
00:13:07,440 --> 00:13:10,720
marketing bits tend to come into
one big epicentre to make your 

284
00:13:10,720 --> 00:13:13,400
SEO go faster and make your 
conversion rates go up and make 

285
00:13:13,400 --> 00:13:15,200
the brand more sticky. 
So you get more brand search on 

286
00:13:15,200 --> 00:13:17,520
Google, which on SEO it's free 
to get the clicks. 

287
00:13:17,720 --> 00:13:19,880
So I think with video, what you 
really want to do is get all the

288
00:13:19,880 --> 00:13:21,960
different heads of different 
teams around the table and say, 

289
00:13:22,240 --> 00:13:24,760
right, guys, we've got the 
budget to shoot video, we are 

290
00:13:24,760 --> 00:13:26,920
shooting video. 
What else could we do with our 

291
00:13:26,920 --> 00:13:29,160
video content that could be 
smarter than this? 

292
00:13:29,640 --> 00:13:31,640
Is it actually we should make 
some installation videos. 

293
00:13:31,640 --> 00:13:33,760
So once you bought the product, 
you then get sent a video and 

294
00:13:33,760 --> 00:13:36,600
this is how to install and use 
your product, for example. 

295
00:13:36,800 --> 00:13:38,440
That could be quite good. 
And actually that can also be 

296
00:13:38,440 --> 00:13:41,000
used as pre sale if you buy this
product. 

297
00:13:41,000 --> 00:13:43,800
Here's a video of how to use it.
And I think any DIY product I've

298
00:13:43,800 --> 00:13:46,480
ever bought, it arrives and 
you're like the screws, it's 

299
00:13:46,480 --> 00:13:49,480
come with the rubbish and I need
to get the exactly the right 

300
00:13:49,480 --> 00:13:51,360
size screwdriver. 
And you kind of put it off for a

301
00:13:51,360 --> 00:13:52,560
bit. 
If it's like, no, no, 

302
00:13:52,560 --> 00:13:54,800
everything's included in this 
kit or your, your, your 

303
00:13:54,960 --> 00:13:56,440
product's going to arrive in 
three days. 

304
00:13:57,160 --> 00:13:59,200
So in the next three days, you 
need to get a drill ready and 

305
00:13:59,200 --> 00:14:00,680
charged up. 
You need to have your wall 

306
00:14:00,680 --> 00:14:04,040
plugs, your screws spirit level.
And there's a literally a step 

307
00:14:04,040 --> 00:14:06,120
by step video. 
These are the 8 tools you need 

308
00:14:06,120 --> 00:14:08,640
and we'll show you on have the 
video playing on your iPad or 

309
00:14:08,640 --> 00:14:10,440
your laptop or something while 
installing the product. 

310
00:14:10,440 --> 00:14:11,560
I think video can be really 
powerful. 

311
00:14:11,560 --> 00:14:14,080
They're both pre sale, post 
sale, which is then going to, 

312
00:14:14,120 --> 00:14:16,080
it's going to come back to, to 
support the business more 

313
00:14:16,080 --> 00:14:17,920
because I'm going to buy from 
them because I'm literally a 

314
00:14:17,920 --> 00:14:19,920
demo video of how to set up 
those shelves. 

315
00:14:19,920 --> 00:14:21,520
I'm going to buy all my shelves 
from now on from these guys. 

316
00:14:21,720 --> 00:14:23,840
What else do they sell? 
What other emails are coming in?

317
00:14:24,080 --> 00:14:26,240
Plus, I'm going to leave a 
review because I'm so happy and 

318
00:14:26,240 --> 00:14:27,880
the reviews mean more. 
You want to buy because it's 

319
00:14:27,880 --> 00:14:29,560
high, highly reviewed and highly
rated. 

320
00:14:30,480 --> 00:14:32,880
And the third thing as well is 
that data-driven strategies. 

321
00:14:33,080 --> 00:14:35,440
We've doubled down on this in 
the agency this year and I'm 

322
00:14:35,440 --> 00:14:37,560
going to tell you a little bit 
more what we've done and why 

323
00:14:37,560 --> 00:14:39,760
we've done it in a second and 
how it affects you guys. 

324
00:14:40,160 --> 00:14:42,600
So marketers are increasingly 
using data to inform their 

325
00:14:42,600 --> 00:14:45,200
strategies, with data analysis 
seen as a critical way to employ

326
00:14:45,200 --> 00:14:48,400
with ROI and reach target 
audiences more effectively. 

327
00:14:49,240 --> 00:14:51,720
The reason I want to pause on 
this one for a SEC is I don't 

328
00:14:51,720 --> 00:14:53,880
disagree with any of that. 
And actually you probably could 

329
00:14:53,880 --> 00:14:57,040
have written that as a what's 
happened in 2025 and what we 

330
00:14:57,040 --> 00:14:59,560
think's going to happen in 2026.
You probably could have written 

331
00:15:00,200 --> 00:15:03,360
that any one of the last 10, 
maybe 15 years that there's more

332
00:15:03,360 --> 00:15:05,040
data available. 
So we're using more of it. 

333
00:15:05,520 --> 00:15:08,560
What we seem to be finding more 
and more of now though is brands

334
00:15:08,560 --> 00:15:12,360
are with all the data available,
brands are becoming time poor to

335
00:15:12,360 --> 00:15:15,960
actually analyse it properly. 
And half the time it's not 

336
00:15:15,960 --> 00:15:18,080
having the experience or the 
know how to actually go to the 

337
00:15:18,080 --> 00:15:22,080
right piece of data in the 1st 
place to then start your start 

338
00:15:22,080 --> 00:15:24,640
and do your analysis. 
So what we've been doing is 

339
00:15:24,640 --> 00:15:27,240
we've, we've doubled down on 
data as an agency and our whole 

340
00:15:27,240 --> 00:15:30,320
website now is it's profitable 
revenue growth and it's all 

341
00:15:30,320 --> 00:15:32,560
about the data. 
And actually with a lot of our 

342
00:15:32,560 --> 00:15:34,560
clients as well, we're starting 
to get to a point with every 

343
00:15:34,560 --> 00:15:36,760
project we do, every SEO 
recommendation we put forward, 

344
00:15:36,760 --> 00:15:39,760
every SEO change we deploy, 
everything we do on Google Ads. 

345
00:15:40,040 --> 00:15:42,280
It's always the sort of, if I 
can't show you this is going to 

346
00:15:42,280 --> 00:15:44,880
widen your profit margin and 
make your your business more 

347
00:15:44,880 --> 00:15:47,600
profitable, I'm not sure I can 
justify actually doing this 

348
00:15:47,600 --> 00:15:49,080
thing. 
And we put them into the two 

349
00:15:49,080 --> 00:15:51,200
buckets. 
So 80% of the time we are 

350
00:15:51,200 --> 00:15:54,240
spending 8% of the energy on 
things that are like, right, 

351
00:15:54,240 --> 00:15:56,280
I've checked all the data. 
These are your products that 

352
00:15:56,280 --> 00:15:58,440
actually sell on Google Ads. 
These ones that actually make 

353
00:15:58,440 --> 00:15:59,520
profit. 
These ones are the biggest 

354
00:15:59,520 --> 00:16:02,760
margins, but they're not getting
indexed and showcased enough on 

355
00:16:02,760 --> 00:16:05,200
Google Ads. 
So we're going to try and index 

356
00:16:05,200 --> 00:16:07,160
and showcase the more because 
they've got bigger margins. 

357
00:16:07,160 --> 00:16:09,800
So even if the ROI comes down 
slightly, we've got more margin,

358
00:16:09,800 --> 00:16:11,640
we make more profit and we can 
get hold of those products 

359
00:16:11,640 --> 00:16:15,040
quicker. 20% of the time then. 
So that's the 80 percent, 20% of

360
00:16:15,040 --> 00:16:16,200
the time. 
Then creative. 

361
00:16:16,200 --> 00:16:18,560
Let's just let's just change 
something on the website that 

362
00:16:18,560 --> 00:16:20,800
just without even looking at the
data, completely irrational 

363
00:16:21,600 --> 00:16:23,400
seems oddly, you know, let's 
change the colour scheme 

364
00:16:23,400 --> 00:16:24,680
slightly. 
Let's move things around on the 

365
00:16:24,680 --> 00:16:28,120
product page on the collections.
Let's put three in a row instead

366
00:16:28,120 --> 00:16:29,840
of four and just see what 
happens. 

367
00:16:30,040 --> 00:16:31,920
And then it comes back to the 
data, you know, do something 

368
00:16:31,920 --> 00:16:34,640
creative and a bit wacky, even 
ask your customers and survey 

369
00:16:34,640 --> 00:16:36,840
guys, what do you think we 
should be doing? 

370
00:16:37,400 --> 00:16:39,760
So these are the big three 
things that have happened in in 

371
00:16:39,760 --> 00:16:43,080
2025. 
Final thing is we've got a 

372
00:16:43,080 --> 00:16:45,840
webinar coming in January. 
I think it's waiting on me to 

373
00:16:45,840 --> 00:16:48,720
agree a date because I'm going 
to host it, but Tax Cloud and 

374
00:16:48,720 --> 00:16:49,840
Saguna are going to be talking 
about. 

375
00:16:50,040 --> 00:16:52,120
So keep an eye on your inboxes. 
If you haven't already, go to 

376
00:16:52,120 --> 00:16:56,200
wwspodcast.com, sign up to our 
newsletter and make sure you're,

377
00:16:56,320 --> 00:16:58,520
if you sign up to newsletter, 
you'll be first to hear about 

378
00:16:58,520 --> 00:17:00,080
that as well. 
And we're going to be announcing

379
00:17:00,080 --> 00:17:02,320
something very big, very 
exciting in January. 

380
00:17:03,200 --> 00:17:05,440
Sorry, announcing in January, 
January, it's happening in on 

381
00:17:05,440 --> 00:17:08,319
1st of September and we're just 
waiting for Mark from our lovely

382
00:17:08,319 --> 00:17:11,160
partners at Glaze to to update 
our website for us, which I'm 

383
00:17:11,160 --> 00:17:14,480
told is going to be live first 
thing in the new year as well. 

384
00:17:14,920 --> 00:17:17,319
Time for Quivia and then we're 
off Quivia. 

385
00:17:17,319 --> 00:17:19,240
If you've never seen him before,
it's a question about a piece of

386
00:17:19,240 --> 00:17:20,720
trivia. 
But today I'm just going to give

387
00:17:20,720 --> 00:17:24,280
you a really cool fact. 
And we selfishly decided to to, 

388
00:17:24,680 --> 00:17:28,160
to have the Santa special. 
Santa being me to have the Santa

389
00:17:28,160 --> 00:17:31,000
special, If that is, there's 
actually bits of beard on the 

390
00:17:31,000 --> 00:17:32,280
microphone. 
How exciting. 

391
00:17:32,480 --> 00:17:35,840
We decided to do a question 
about the podcast today. 

392
00:17:35,840 --> 00:17:40,240
So the question is, and I made a
slight typo, I'll read it out 

393
00:17:40,240 --> 00:17:42,080
with the typo, then I'll read it
out with the correcting the 

394
00:17:42,080 --> 00:17:45,600
typo. 
What WWS channel guessed the 

395
00:17:45,600 --> 00:17:47,520
most weekly views? 
And now I'm going to read it 

396
00:17:47,520 --> 00:17:48,960
properly. 
What WWS? 

397
00:17:48,960 --> 00:17:52,880
The Winning with Shopify channel
gets the most weekly views? 

398
00:17:53,160 --> 00:17:59,080
Is it Instagram, Apple podcasts,
TikTok, Spotify, YouTube or 

399
00:17:59,160 --> 00:18:01,080
Amazon podcast? 
So go through it again. 

400
00:18:01,240 --> 00:18:03,880
So is it a it's like a pub quiz?
There's like Christmas quiz. 

401
00:18:04,160 --> 00:18:10,040
Is it a Instagram B Apple 
podcasts C TikTok D Spotify E 

402
00:18:10,040 --> 00:18:15,280
YouTube or EF? 
Is it F Amazon podcasts as well?

403
00:18:15,280 --> 00:18:17,040
Let's have a quick think. 
Shout out your best answer, 

404
00:18:17,040 --> 00:18:19,080
especially if you're in public. 
Just shout out whatever. 

405
00:18:19,080 --> 00:18:21,040
Shopify is awesome and it's this
channel. 

406
00:18:21,800 --> 00:18:24,440
The correct answer. 
Turning my iPad off for the 

407
00:18:24,440 --> 00:18:27,680
Santa special today. 
The correct answer is Instagram.

408
00:18:27,840 --> 00:18:31,240
We a few weeks ago hit 1,000,000
views on a single reel that we 

409
00:18:31,240 --> 00:18:34,120
put out shortly after the show 
and I was reading the stats. 

410
00:18:34,120 --> 00:18:38,400
I think it's one 1.3 plays per 
person. 

411
00:18:38,640 --> 00:18:42,280
So 30% of people are watching 
our Instagram reels twice, which

412
00:18:42,280 --> 00:18:45,800
means 300,000 people watch the 
Instagram Reel at least twice, 

413
00:18:45,800 --> 00:18:49,080
possibly longer as well. 
So if you were one of those 

414
00:18:49,080 --> 00:18:51,320
people, you've been tuning into 
the show all year, you've just 

415
00:18:51,320 --> 00:18:53,440
discovered it and you're going 
through the back catalog, you 

416
00:18:53,440 --> 00:18:54,800
poor thing, listening to my 
voice. 

417
00:18:55,000 --> 00:18:57,840
But thank you so much everybody 
for having such an amazing year 

418
00:18:57,840 --> 00:18:59,480
with us. 
It's been a phenomenal Christmas

419
00:18:59,480 --> 00:19:01,160
so far. 
I think pretty much everybody's 

420
00:19:01,160 --> 00:19:02,560
delivery cut off has now been 
reached. 

421
00:19:02,560 --> 00:19:05,880
So Christmas is officially over.
I think in the in the retail 

422
00:19:05,880 --> 00:19:07,840
world, two days before 
Christmas, if you haven't 

423
00:19:07,840 --> 00:19:10,720
already as well, you know, it's 
a super last minute Boxing Day. 

424
00:19:10,720 --> 00:19:12,520
I read out a stat a week or two 
ago. 

425
00:19:12,520 --> 00:19:14,600
I've shot my iPad now, but it's 
on there somewhere and I read 

426
00:19:14,600 --> 00:19:16,200
out a stat. 
Boxing Day is the one of the 

427
00:19:16,200 --> 00:19:17,600
biggest. 
I think it might be the biggest 

428
00:19:17,600 --> 00:19:20,760
grossing day of the entire year.
It's actually bigger than Black 

429
00:19:20,760 --> 00:19:23,320
Friday for a lot of brands. 
I don't know which one's bigger 

430
00:19:23,320 --> 00:19:24,600
overall. 
Apologies, I haven't got the 

431
00:19:24,600 --> 00:19:27,360
data to hand. 
But Boxing Day is an enormous 

432
00:19:27,360 --> 00:19:28,840
time. 
Even if you're not on sale. 

433
00:19:29,040 --> 00:19:31,440
Loads of people are shopping on 
Boxing Day. 

434
00:19:31,440 --> 00:19:33,920
Yeah, two days after they finish
work and they're already looking

435
00:19:33,920 --> 00:19:36,520
for some escapism from the 
family, who I'm sure are lovely.

436
00:19:36,640 --> 00:19:38,520
Thanks so much for tuning in. 
And we have an incredible 

437
00:19:38,520 --> 00:19:39,840
Christmas. 
I am going to be back next week.

438
00:19:39,840 --> 00:19:42,760
We're going to be talking about 
2026 ahead of the new year 

439
00:19:42,760 --> 00:19:44,880
coming in as well. 
So an amazing Christmas. 

440
00:19:44,880 --> 00:19:47,080
I hope you have an amazing 
Christmas. 

441
00:19:47,400 --> 00:19:49,800
Love to you and all the family. 
Again, thanks so much for tuning

442
00:19:49,800 --> 00:19:51,080
in and being part of everything 
we do. 

443
00:19:51,080 --> 00:19:53,280
Thank you for all the emails. 
We've had thousands of emails 

444
00:19:53,280 --> 00:19:54,680
this year from you guys. 
Thank you so much. 

445
00:19:54,680 --> 00:19:57,600
Been absolutely awesome and I'm 
so looking forward to both next 

446
00:19:57,600 --> 00:20:00,120
week and into 2026. 
An amazing Christmas and a Happy

447
00:20:00,120 --> 00:20:01,520
New Year and goodbye from me.