1 00:00:04,360 --> 00:00:06,800 Hello and welcome to another episode winning Shopify podcast. 2 00:00:06,800 --> 00:00:08,640 If your first time tuning in, welcome. 3 00:00:08,640 --> 00:00:10,240 My name's Nick. I've been hosting the show for a 4 00:00:10,240 --> 00:00:12,280 few years now and if you're tuning in and it's not your 5 00:00:12,280 --> 00:00:14,520 first time, you're like, let's nick again. 6 00:00:15,000 --> 00:00:17,360 All righty. So this is tea break talks on a 7 00:00:17,360 --> 00:00:19,880 Tuesday, very different to our Friday episodes, and we've only 8 00:00:19,880 --> 00:00:21,520 launched these a few months ago. We're going to have a little 9 00:00:21,520 --> 00:00:24,440 chat about some of the Shopify news and you've probably seen in 10 00:00:24,440 --> 00:00:27,440 the title I'm going to lift the lid on how you can get your site 11 00:00:27,440 --> 00:00:31,040 listed more in AI. You've probably heard of AI 12 00:00:31,040 --> 00:00:33,240 everyone's talking about at the moment, but the point being is 13 00:00:33,920 --> 00:00:36,720 you can get found by customers in AI when they're looking up 14 00:00:36,720 --> 00:00:38,680 for different problems, different solutions, products, 15 00:00:38,680 --> 00:00:40,880 etcetera. We're going to get into all of 16 00:00:40,880 --> 00:00:42,360 that. So stay tuned for the end 17 00:00:42,360 --> 00:00:44,480 because instead of a Quivia today I'm going to give you 20 18 00:00:44,480 --> 00:00:46,400 things you should be doing on AI. 19 00:00:46,400 --> 00:00:49,480 And we've got another tea. This one is, I forgot the name, 20 00:00:49,480 --> 00:00:50,480 I didn't write it down this week. 21 00:00:50,920 --> 00:00:52,160 It's a satcher. I think it is. 22 00:00:52,160 --> 00:00:54,920 So thank you, Lorna. And I keep saying the bean shop 23 00:00:54,920 --> 00:00:57,080 because they're called the Bean Shop, but Lorna, you correct my 24 00:00:57,080 --> 00:00:58,200 e-mail. So thank you very much. 25 00:00:58,720 --> 00:01:01,440 Called the tea shop, but sold on the Bean Shop. 26 00:01:01,680 --> 00:01:03,160 So we're going to pour a nice little cup of tea. 27 00:01:03,360 --> 00:01:05,239 It is loose leaf. If you're watching online, you 28 00:01:05,239 --> 00:01:06,960 can see, well, you're all online. 29 00:01:06,960 --> 00:01:09,600 Obviously, if you're watching rather than listening, you can 30 00:01:09,600 --> 00:01:11,240 pour nice little cup of tea in there. 31 00:01:11,560 --> 00:01:15,560 This one's called satcha, which smells delicious. 32 00:01:15,920 --> 00:01:18,600 It's a bit more. It's a bit more Herbie. 33 00:01:18,600 --> 00:01:20,880 Oh, it's very nice. Bit more. 34 00:01:21,640 --> 00:01:23,120 It's still like a fruity element to it. 35 00:01:23,120 --> 00:01:24,680 I don't actually know what's in half these teas. 36 00:01:24,680 --> 00:01:27,600 I I trust Lorna enough and they all, they're all delicious. 37 00:01:27,840 --> 00:01:30,280 So a drink, whatever turns up. But this, Yeah, it's nice. 38 00:01:30,280 --> 00:01:32,880 And again, brewed to 70°, lifted to cool down for a few minutes. 39 00:01:35,040 --> 00:01:36,520 Oh, it's good. Probably slightly on the hotter 40 00:01:36,520 --> 00:01:38,920 end, but nearly there. Anyway, you don't need to know 41 00:01:38,920 --> 00:01:42,000 about that at all. Let's get into today's content 42 00:01:42,000 --> 00:01:44,160 then. Today I've got several tabs. 43 00:01:44,160 --> 00:01:46,280 I somebody used my iPad on my phone today, which is probably 44 00:01:46,280 --> 00:01:47,960 the worst day to be on my phone rather than the iPad. 45 00:01:48,160 --> 00:01:49,720 I quite simply haven't charged it. 46 00:01:50,080 --> 00:01:52,320 But the Today we're going to be looking at a few things. 47 00:01:52,320 --> 00:01:55,120 The first one is instead of quota of the week, I'm going to 48 00:01:55,120 --> 00:01:59,480 read out based on a you Gov poll, the top ten brands in the 49 00:01:59,480 --> 00:02:01,320 UK. Some of them are international 50 00:02:01,320 --> 00:02:03,080 brands as well. So you'll recognise these in the 51 00:02:03,160 --> 00:02:04,520 US. So wherever else you guys are 52 00:02:04,520 --> 00:02:05,880 listening, most of you guys are in the US. 53 00:02:05,880 --> 00:02:07,920 And then the UK is the second biggest market, probably because 54 00:02:07,920 --> 00:02:11,560 my posh little British accent. And then after that it's 55 00:02:11,920 --> 00:02:13,640 complete mix across the rest of the world, mostly English 56 00:02:13,640 --> 00:02:15,480 speaking countries obviously, because I speak English. 57 00:02:15,480 --> 00:02:17,000 But yeah, there's a lot of guys in the US. 58 00:02:17,000 --> 00:02:18,280 We're going to talk about this today. 59 00:02:18,280 --> 00:02:20,280 So this is on a recent you Gov poll. 60 00:02:20,440 --> 00:02:25,640 This is Q 3/20/25 and this is the popularity of brands and I'm 61 00:02:25,640 --> 00:02:28,840 going to go from 10 down to 1 and I'll explain what some of 62 00:02:28,840 --> 00:02:30,360 these brands are. I don't if you guys have them 63 00:02:30,360 --> 00:02:34,080 all in your countries or not. And one of them features twice, 64 00:02:34,160 --> 00:02:38,240 which is quite amazing. So in at #10, then it's B&M, 65 00:02:38,240 --> 00:02:40,320 it's discount shop. You can buy cleaning stuff or 66 00:02:40,320 --> 00:02:42,600 whatever, loads and loads of different products there, 67 00:02:42,600 --> 00:02:45,480 cleaning stuff, bits of food, gardenware, it's all a bit, all 68 00:02:45,480 --> 00:02:49,200 a bit different range of things. But basically a homeware store 69 00:02:49,200 --> 00:02:51,760 that also sells kind of cleaning products, bits of food and other 70 00:02:51,760 --> 00:02:56,720 stuff. So it's B&M in at #10 #9 is spec 71 00:02:56,720 --> 00:02:58,760 savers. They sell glasses and contact 72 00:02:58,760 --> 00:03:02,040 lenses and do eye tests and stuff, which is saying that I'm 73 00:03:02,040 --> 00:03:04,000 squinting away with my glasses right in front of me. 74 00:03:04,000 --> 00:03:05,000 So we'll put the glasses back on. 75 00:03:05,200 --> 00:03:08,040 So 10s B and M9 is spec savers eight. 76 00:03:08,280 --> 00:03:10,040 I was slightly surprised, but the similarities goes with that 77 00:03:10,040 --> 00:03:13,000 big the range and it's, sorry, this isn't size, this is 78 00:03:13,000 --> 00:03:16,760 popularity in at #8 and this has gone up in popularity recently 79 00:03:16,760 --> 00:03:18,520 as well. People voted the range, which 80 00:03:18,520 --> 00:03:21,480 again is like a it's very, very similar to B&M, maybe a tiny bit 81 00:03:21,480 --> 00:03:23,360 more expensive but still down at the discount. 82 00:03:23,360 --> 00:03:26,880 End of end of the market here #7 is Currys. 83 00:03:26,880 --> 00:03:29,360 They sell everything from washing machines to computers. 84 00:03:29,560 --> 00:03:32,440 Lots and lots of appliances and hardware sold at Currys. 85 00:03:32,960 --> 00:03:35,800 Number six, love this. You'll all recognise this, the 86 00:03:35,800 --> 00:03:38,120 Lego store. Who doesn't love Lego? 87 00:03:38,880 --> 00:03:40,920 I can't wait till my little baby's old enough to play Lego, 88 00:03:40,920 --> 00:03:46,000 but the Lego store is in at #6 #5 This one really, really threw 89 00:03:46,000 --> 00:03:49,680 me. Domestos, they make bleach and 90 00:03:49,680 --> 00:03:51,080 cleaning, a few cleaning products. 91 00:03:51,640 --> 00:03:54,240 Apologies Domestos if I've got that wrong, but I only know you 92 00:03:54,240 --> 00:03:57,840 for things like bleach. So they're in at #5 complete 93 00:03:57,840 --> 00:04:01,120 game change from bleach #4 is Holland and Barrett. 94 00:04:01,120 --> 00:04:04,120 They sell health supplements and generally just healthy stuff. 95 00:04:04,120 --> 00:04:07,760 You can buy oats from them, You can buy as a health supplements. 96 00:04:07,760 --> 00:04:10,360 You can buy diet pills and all sorts of other stuff from 97 00:04:10,360 --> 00:04:13,640 Holland and Barrett, which is called #3 this one's, this one's 98 00:04:13,640 --> 00:04:15,080 again in keeping some of the other ones. 99 00:04:15,080 --> 00:04:17,040 Home Bargains. You can tell what's happening 100 00:04:17,040 --> 00:04:20,360 with the UK economy right now that we've got BNM, the Range, 101 00:04:20,600 --> 00:04:24,840 Home Bargains in here and #2 I don't know if you have these 102 00:04:24,840 --> 00:04:27,000 guys in America. Actually, it's Argos. 103 00:04:27,040 --> 00:04:29,400 You probably don't. Argos literally sell everything 104 00:04:29,400 --> 00:04:32,200 from toys to, again, all your white goods stuff. 105 00:04:32,200 --> 00:04:35,480 They sell lots of decor. They're, they're part of a group 106 00:04:35,480 --> 00:04:37,640 with a supermarket called Sainsbury's and lots of other 107 00:04:37,640 --> 00:04:41,360 places here in the UK. And then this one, say Argos had 108 00:04:41,360 --> 00:04:45,280 a 70% of people gave them a vote saying, yeah, I like Argos and 109 00:04:45,440 --> 00:04:47,960 they're popular. And then it goes from 70% in 110 00:04:47,960 --> 00:04:51,080 second position to 84% of people liked this one. 111 00:04:51,080 --> 00:04:53,000 And we've already had them on the list as well, which is 112 00:04:53,000 --> 00:04:55,400 bizarre. So we had the Lego store at six, 113 00:04:55,400 --> 00:05:00,200 but Lego is in at #1 with 84% popularity, 70% number two for 114 00:05:00,280 --> 00:05:03,080 Argos. So that list again is B&M Spec 115 00:05:03,080 --> 00:05:06,240 Savers, 8 is the range, 7 is Currys, 6 is the Lego Store, 5 116 00:05:06,240 --> 00:05:09,560 is Domestos, 4 is Holland and Barrett, 3 is Home bargains #2 117 00:05:09,560 --> 00:05:12,760 is Argos and #1 is Lego. There we go. 118 00:05:12,840 --> 00:05:14,720 Bit more fun than quote of the week, but interesting to see how 119 00:05:14,720 --> 00:05:16,600 brands are increasing in popularity. 120 00:05:16,920 --> 00:05:19,040 And also we've got what we're calling cost of living crisis 121 00:05:19,040 --> 00:05:21,640 here in the UK. Basic taxes are really high, 122 00:05:21,640 --> 00:05:23,520 inflation's really high, no one can afford anything. 123 00:05:23,520 --> 00:05:25,640 And it's actually quite scary and and quite depressing when 124 00:05:25,640 --> 00:05:27,440 you look at it. And actually I think you see 125 00:05:27,440 --> 00:05:29,640 that top ten list has changed. I've never read it on the 126 00:05:29,640 --> 00:05:31,840 podcast before, but having looked at one from two or three 127 00:05:31,840 --> 00:05:34,520 years ago, you can see it has adjusted quite a bit actually, 128 00:05:34,840 --> 00:05:36,920 in favour of more of those discount brands. 129 00:05:37,840 --> 00:05:39,960 Shopify News, there's some big changes going on. 130 00:05:39,960 --> 00:05:41,280 I've only pulled four of them off. 131 00:05:41,280 --> 00:05:43,120 These are the four big ones. There are loads of other smaller 132 00:05:43,120 --> 00:05:44,360 ones, but the four big ones this week. 133 00:05:44,680 --> 00:05:47,400 Apple Pay is now available within Shop Pay. 134 00:05:47,800 --> 00:05:50,760 So you don't have to use your credit card in Shop Pay or debit 135 00:05:50,760 --> 00:05:53,520 card or whatever. You can use Apple Pay within 136 00:05:53,520 --> 00:05:56,200 Shop Pay, which just sounds like we've got so many payment 137 00:05:56,200 --> 00:05:57,840 gateways all trying to work together there, but that is now 138 00:05:57,840 --> 00:06:00,880 available if you use Shopify's mobile app, the next two are for 139 00:06:00,880 --> 00:06:02,040 you. If you don't, you just start 140 00:06:02,040 --> 00:06:03,600 using it and these two are then for you. 141 00:06:04,120 --> 00:06:08,280 Enhanced AI image generation and editing on Shopify's mobile app 142 00:06:08,280 --> 00:06:11,040 now, which is quite cool. So that's both image generation 143 00:06:11,120 --> 00:06:12,320 and you could put also the editing. 144 00:06:12,320 --> 00:06:14,800 So if you take a picture of a product on your phone using the 145 00:06:14,800 --> 00:06:18,480 app, for example, you can then enhance it using AI within the 146 00:06:18,480 --> 00:06:22,040 app, which is quite cool. Sidekick voice now available in 147 00:06:22,040 --> 00:06:23,880 Shopify's mobile app. It didn't actually say this in 148 00:06:23,880 --> 00:06:25,840 the notes. I'm assuming side obviously not 149 00:06:25,840 --> 00:06:29,280 what Sidekick is Shopify's AI assistant kind of actually built 150 00:06:29,280 --> 00:06:33,360 into Shopify, but sidekick voice I, I assume you can have a 151 00:06:33,360 --> 00:06:36,280 conversation with it rather than just having a text message kind 152 00:06:36,280 --> 00:06:38,080 of chat with it, which is quite cool. 153 00:06:38,760 --> 00:06:41,480 Amazing merchants and this is the last one merchants are now 154 00:06:41,480 --> 00:06:45,720 responsible for for tax filing on Facebook and Instagram or see 155 00:06:45,720 --> 00:06:48,040 through Meta. All Meta orders no longer act as 156 00:06:48,040 --> 00:06:52,760 a mark Meta no longer acts as a market marketplace facilitator. 157 00:06:53,080 --> 00:06:56,440 Very, very interesting. So yeah, all good stuff. 158 00:06:56,760 --> 00:07:01,120 Anyway, partner knows news. So in the partner world, the 159 00:07:01,160 --> 00:07:03,120 only one I'm going to flag this week, which I'll pick this up on 160 00:07:03,120 --> 00:07:06,000 your website guys at Yoast there is a last minute Black Friday 161 00:07:06,000 --> 00:07:10,040 SEOSEO prepping for e-commerce stores guide. 162 00:07:10,040 --> 00:07:11,320 There'll be a link in the description below. 163 00:07:11,320 --> 00:07:13,680 I should have said we're also going to link to that top ten UK 164 00:07:13,680 --> 00:07:16,760 brands based on you Gov you gov's a government run basically 165 00:07:16,760 --> 00:07:19,080 voting poll system. They've loads different topics. 166 00:07:19,080 --> 00:07:21,680 You just go and vote on staff and you get paid a tiny bit of 167 00:07:21,680 --> 00:07:24,080 money for voting as well. Thank you for your time and but 168 00:07:24,080 --> 00:07:26,640 we'll put a link to the You Gov poll in there for the top 169 00:07:26,640 --> 00:07:28,000 brands. We'll just put a link to this 170 00:07:28,000 --> 00:07:31,480 description in the description for the Yoast last minute Black 171 00:07:31,480 --> 00:07:33,440 Friday SEO prepping for e-commerce stores guide. 172 00:07:33,600 --> 00:07:35,360 If you're still scratching your head a bit going like, Oh my 173 00:07:35,360 --> 00:07:37,760 gosh, I've done anything for Black Friday, go check that out. 174 00:07:37,760 --> 00:07:40,480 Black Friday when this goes out, it'll be about a week and 1/2 175 00:07:40,480 --> 00:07:44,920 until go live. How exciting news from the 176 00:07:44,920 --> 00:07:47,000 agency and I'm going to get on to our 20 things. 177 00:07:47,000 --> 00:07:50,840 How to get more visible in AI chat results or AI agents. 178 00:07:50,840 --> 00:07:52,320 I don't know how to call them yet, but what comments are. 179 00:07:52,840 --> 00:07:53,960 So there's a few in the PPC team. 180 00:07:53,960 --> 00:07:57,760 We've got one about AI as well. So PPC we on one of our clients, 181 00:07:57,760 --> 00:08:00,080 we've updated some images in some of the asset groups. 182 00:08:00,080 --> 00:08:01,320 They haven't changed a long time. 183 00:08:01,640 --> 00:08:03,640 And actually there is A and the point being here is there's a 184 00:08:03,640 --> 00:08:06,800 thing called creative fatigue. So we changed the images within 185 00:08:06,800 --> 00:08:09,240 an asset group on performance Max and the Ctr. 186 00:08:09,280 --> 00:08:12,560 Ctr. overnight has increased. What you'll find depending on 187 00:08:12,640 --> 00:08:15,360 the more niche you get, the more often the same people are going 188 00:08:15,360 --> 00:08:17,400 to see your ads. So the more niche you are with a 189 00:08:17,400 --> 00:08:20,000 small market or even if you're getting 100% kind of impression 190 00:08:20,000 --> 00:08:22,560 share in the market you're trying to penetrate with your 191 00:08:22,560 --> 00:08:25,600 performance Max campaign, IE you can't spend any more or you're 192 00:08:25,600 --> 00:08:28,440 close to the the top spend you can do, people are going to see 193 00:08:28,440 --> 00:08:29,520 your ads really, really frequently. 194 00:08:29,640 --> 00:08:31,280 So there's the thing called creative fatigue. 195 00:08:31,360 --> 00:08:34,480 We talk about a bit more in social than we do in paid ads or 196 00:08:34,480 --> 00:08:36,760 paid media. So paid ads and such, but paid 197 00:08:36,760 --> 00:08:40,400 media through search engines. But certainly, yeah, that that 198 00:08:40,400 --> 00:08:42,039 fatigue is there. And the Ctr. has gone up quite 199 00:08:42,039 --> 00:08:43,480 significantly on that particular client. 200 00:08:43,720 --> 00:08:46,040 Second one is, and it's probably too late to do this now. 201 00:08:46,640 --> 00:08:48,360 I mean, maybe not, but it might be too late for you guys. 202 00:08:48,360 --> 00:08:50,680 But certainly for next year, running an advent calendar of 203 00:08:50,680 --> 00:08:53,760 your products, even your products cost $50, a $100 per 204 00:08:53,760 --> 00:08:55,480 product. Why not do the 12 days of 205 00:08:55,480 --> 00:08:58,560 Christmas or if you can, all 25 days of December Advent 206 00:08:58,560 --> 00:09:01,320 calendar, little gift every day when somebody opens the door. 207 00:09:01,560 --> 00:09:04,200 We did one of those for one of our clients and they sold out by 208 00:09:04,200 --> 00:09:06,280 the 3rd of November. Nice and quick. 209 00:09:06,800 --> 00:09:11,120 And finally on AI, ChatGPT ads is coming soon. 210 00:09:11,360 --> 00:09:13,040 It's predicted. I couldn't find an official 211 00:09:13,040 --> 00:09:15,760 statement from ChatGPT or Open AI or anyone, but it's predicted 212 00:09:15,760 --> 00:09:18,840 2026, which kind of makes sense, but apparently it's going to be 213 00:09:18,840 --> 00:09:21,840 quite early in 2026. We obviously it's inevitable 214 00:09:21,840 --> 00:09:23,920 they're going to put ads on it. Otherwise it's the free version 215 00:09:23,920 --> 00:09:26,000 is just free all the time. We're going to get on this as 216 00:09:26,000 --> 00:09:27,680 fast as possible. So watch this space. 217 00:09:27,880 --> 00:09:30,120 We're also the guys in the agency team here. 218 00:09:30,120 --> 00:09:32,480 As soon as the ads are launched, we got a few clients lined up 219 00:09:32,480 --> 00:09:33,880 that already want to spend money on it. 220 00:09:33,880 --> 00:09:36,040 So we're going to spend money on it very, very quickly and see 221 00:09:36,040 --> 00:09:39,320 what impact it starts to have. Without further ado, let's get 222 00:09:39,320 --> 00:09:42,280 into this then. So 20 things you need to do. 223 00:09:42,520 --> 00:09:45,680 I'm not going to list these below just because I think if we 224 00:09:45,680 --> 00:09:47,720 just list them in writing, people are going to get confused 225 00:09:47,720 --> 00:09:49,640 about them. I'd rather explain them while 226 00:09:49,640 --> 00:09:52,760 we're going through. So #1 There is a thing that 227 00:09:52,800 --> 00:09:54,640 there's two names for this, like everything. 228 00:09:54,640 --> 00:09:59,040 The the official name for it is schemaschema.org. 229 00:09:59,240 --> 00:10:02,520 So that's schema.org schema markup. 230 00:10:02,640 --> 00:10:04,400 It's called. So on schema on the schema 231 00:10:04,400 --> 00:10:07,080 website, you can mark things up saying in the code like this is 232 00:10:07,080 --> 00:10:09,600 the beginning of a question as part of an FAQ and this is the 233 00:10:09,600 --> 00:10:11,120 end of the question. So the question is now finished 234 00:10:11,120 --> 00:10:12,440 and you put the text, the question in there. 235 00:10:12,600 --> 00:10:14,920 Here's the answer. There's loads different types of 236 00:10:14,920 --> 00:10:17,360 schema. A few specific ones we've been 237 00:10:17,360 --> 00:10:19,000 focusing on for AI in particular. 238 00:10:19,320 --> 00:10:21,960 Product schema, offer schema, review schema, organizational 239 00:10:22,080 --> 00:10:26,640 schema, breadcrumb list schema, FAQ page schema. 240 00:10:26,840 --> 00:10:29,480 If I was to highlight one of those, it'd probably be the FAQ 241 00:10:29,520 --> 00:10:31,160 schema if you're going to do 1 and one only. 242 00:10:31,440 --> 00:10:33,240 But of course I'd recommend to all of them. 243 00:10:33,600 --> 00:10:37,040 FAQ is really important because people ask the AI bots, they ask 244 00:10:37,040 --> 00:10:39,560 chatty between Gemini, hey, what do I do with this? 245 00:10:39,560 --> 00:10:42,080 How does this work? It's mostly question LED which 246 00:10:42,080 --> 00:10:47,040 is quite exciting #2 enable the automatic item ID in product 247 00:10:47,040 --> 00:10:48,640 schema. You can do this in Shopify 248 00:10:48,640 --> 00:10:50,440 automatically. So you need to enable the 249 00:10:50,480 --> 00:10:56,320 automatic item ID in product schema and use the item ID you 250 00:10:56,400 --> 00:10:58,920 need to, you'll see it in the code squiggly brackets and it's 251 00:10:58,920 --> 00:11:02,600 product dot ID. Or use the GTG tin or the SKU 252 00:11:02,600 --> 00:11:06,360 for the product ID so that AI crawlers can uniquely identify 253 00:11:06,360 --> 00:11:09,120 products across the web. So they can see if you've got a 254 00:11:09,120 --> 00:11:10,800 unique product here. It's the same product as 255 00:11:11,120 --> 00:11:13,640 everybody else. And there's benefits in either 256 00:11:13,640 --> 00:11:18,960 of those two things #3 add AI friendly product FAQs. 257 00:11:19,120 --> 00:11:21,760 I mentioned the schema, so Schema's marking up the FAQ. 258 00:11:22,440 --> 00:11:25,400 So when a crawler comes to your site, it clearly says here's the 259 00:11:25,400 --> 00:11:27,800 question, here's the answer. But this is about making them AI 260 00:11:27,800 --> 00:11:31,760 friendly. Use real customer FA Q&A, sorry, 261 00:11:31,760 --> 00:11:35,000 per product page. So if you're allowed to as well, 262 00:11:35,000 --> 00:11:37,480 even mention the customer saying like, here's the question. 263 00:11:37,480 --> 00:11:39,680 And when it comes to the answer, say this question was asked by 264 00:11:39,680 --> 00:11:42,320 Janet Watkins or whatever, and then here's the rest of the 265 00:11:42,320 --> 00:11:45,760 answer underneath. And then again, using FAQ schema 266 00:11:46,360 --> 00:11:49,920 and use put the answers in as much natural language as 267 00:11:49,960 --> 00:11:55,720 possible #4 write long form original product descriptions. 268 00:11:55,960 --> 00:11:57,720 I, I've been a lot of this stuff, I should have said this 269 00:11:57,720 --> 00:11:59,160 at the start. A lot of these things, and this 270 00:11:59,160 --> 00:12:02,400 one really applies to this, is if you're doing normal marketing 271 00:12:02,440 --> 00:12:06,080 really, really well and you're doing SEO really, really well, 272 00:12:06,560 --> 00:12:08,760 the AI bit should be very, very quick and easy. 273 00:12:08,760 --> 00:12:11,480 So this one about writing long form original product 274 00:12:11,480 --> 00:12:13,360 descriptions. If you're doing your SEO very 275 00:12:13,360 --> 00:12:15,120 thoroughly and you've got the budgets to it across the whole 276 00:12:15,120 --> 00:12:18,280 site and do it in lots of detail, then you should already 277 00:12:18,280 --> 00:12:22,880 have those long form, organic, unique, sorry, original, unique 278 00:12:22,880 --> 00:12:26,400 product descriptions. 300 to 800 words seems to be a sweet spot, 279 00:12:26,560 --> 00:12:28,240 but it depends on the product. It's quite a complicated 280 00:12:28,240 --> 00:12:29,320 product. You could want a lot more than 281 00:12:29,320 --> 00:12:30,600 that. It's quite a simple product to 282 00:12:30,600 --> 00:12:32,000 understand. You don't necessarily have to 283 00:12:32,000 --> 00:12:35,040 stretch to 300 for the sake of it, but there should be things 284 00:12:35,040 --> 00:12:37,760 the customer wants to know like warranties and questions and 285 00:12:37,760 --> 00:12:42,120 answers and specifications, dimensions, delivery times. 286 00:12:42,120 --> 00:12:44,600 Like there's loads you can put into either product description 287 00:12:44,600 --> 00:12:48,800 or just content on that page. Images, make sure you use alt 288 00:12:48,800 --> 00:12:51,880 text in your images and make sure it's keyword rich and 289 00:12:51,880 --> 00:12:54,320 descriptive. We're doing this for probably, I 290 00:12:54,400 --> 00:12:55,920 mean, I've been working this industry for 18 years. 291 00:12:55,920 --> 00:12:58,560 I've been doing it for nearly eighteen years on images anyway, 292 00:12:58,640 --> 00:13:02,040 but make sure you've got that this ones new though number six 293 00:13:02,720 --> 00:13:06,880 create a forward slash blogs slash AI to create a blog in 294 00:13:06,880 --> 00:13:10,960 your site called AI. So slash blogs slash AI is the 295 00:13:10,960 --> 00:13:15,880 URL you need publish 1500 plus word guys optimize for AI 296 00:13:15,880 --> 00:13:17,880 queries. So you want to find out things 297 00:13:17,880 --> 00:13:21,880 like here's an example best eco friendly yoga mats for hot yoga 298 00:13:21,880 --> 00:13:27,440 in 2025 and people on AI use much longer queries than they 299 00:13:27,440 --> 00:13:30,280 use on Google on Google. They might just search yoga mats 300 00:13:30,280 --> 00:13:32,040 and want to see a big list and start filtering them. 301 00:13:32,240 --> 00:13:36,360 Whereas on AI they would actually start to say we what's 302 00:13:36,360 --> 00:13:39,200 the best eco friendly yoga mat. They might put the material in 303 00:13:39,480 --> 00:13:42,000 delivery to UKI certainly find that. 304 00:13:42,000 --> 00:13:45,000 As someone who's living in the UK, when I ask AI bots 305 00:13:45,000 --> 00:13:47,600 questions, they tend to come back with American results first 306 00:13:47,600 --> 00:13:50,760 unless I specify when auk store UK location. 307 00:13:50,960 --> 00:13:52,600 And sometimes the really annoying ones like we have a 308 00:13:52,600 --> 00:13:54,960 Boston here in the UK and there's a Boston in the US. 309 00:13:55,240 --> 00:13:57,920 You you have New York, we have just York. 310 00:13:58,720 --> 00:14:01,000 So little things like that. It might suddenly defer to the 311 00:14:01,000 --> 00:14:04,480 wrong one, but you want to use conversational titles. 312 00:14:04,480 --> 00:14:07,200 That's the key. This one's really cool and 313 00:14:07,200 --> 00:14:11,920 speakable schema for voice AI markup key sections of blog 314 00:14:11,920 --> 00:14:16,000 posts with speakable CSS selectors, so Google Assistant, 315 00:14:16,000 --> 00:14:19,000 Gemini, etcetera can read answers aloud. 316 00:14:19,000 --> 00:14:21,600 So it's called speakable schema. Again, it's a bit of code. 317 00:14:21,600 --> 00:14:24,520 It's part of schema, but you want speakable schema. 318 00:14:24,720 --> 00:14:28,240 And that's for when people are using the AI bots verbally, 319 00:14:28,400 --> 00:14:34,440 which is quite important. Quick sip of T #8 first thing we 320 00:14:34,440 --> 00:14:36,240 do on a site if it doesn't have this already. 321 00:14:36,240 --> 00:14:38,880 If I find one of my clients doesn't have this, I shout at my 322 00:14:38,880 --> 00:14:39,720 team. No, I don't. 323 00:14:39,760 --> 00:14:42,240 We just make sure we fix it as fast this this is on every 324 00:14:42,240 --> 00:14:44,120 single client. Make sure you submit your site 325 00:14:44,120 --> 00:14:46,160 map.xml. It's a file automatically 326 00:14:46,160 --> 00:14:48,960 created on Shopify. Submit your site map XML file to 327 00:14:48,960 --> 00:14:51,320 Google search console and big web Bing Webmaster tools. 328 00:14:51,320 --> 00:14:54,320 That's for the Google AI and Bing and ChatGPT are very 329 00:14:54,320 --> 00:14:56,840 closely interlinked. So we'll come on to that in a 330 00:14:56,840 --> 00:15:01,560 bit later. Also, sorry, just on ensure that 331 00:15:01,560 --> 00:15:04,160 you're using the Shopify auto generated an updated one as 332 00:15:04,160 --> 00:15:06,560 well. Include image colon, image and 333 00:15:06,560 --> 00:15:10,040 video colon video tags in this XML site map a lot of this 334 00:15:10,040 --> 00:15:11,040 stuff. You probably have questions 335 00:15:11,040 --> 00:15:12,640 about Google it or send me an e-mail. 336 00:15:12,640 --> 00:15:15,120 Hello at winning with shopify.com number 10. 337 00:15:15,400 --> 00:15:18,720 Add data no snippet strategically. 338 00:15:19,000 --> 00:15:22,160 So that's data hyphen, no snippet, all one word and use it 339 00:15:22,160 --> 00:15:25,440 strategically. Prevent AI from pulling pricing 340 00:15:25,440 --> 00:15:29,480 and discounts out of context. So there might be certain things 341 00:15:29,480 --> 00:15:31,400 you actually tag on a page to say to the AI. 342 00:15:31,840 --> 00:15:34,360 This that offer down here relates to a different set of 343 00:15:34,360 --> 00:15:36,320 products like this is the recommended products now. 344 00:15:36,600 --> 00:15:38,280 So don't take this into account with this product. 345 00:15:38,280 --> 00:15:41,080 So actually don't take any of these snippets, but do go and 346 00:15:41,080 --> 00:15:42,680 look at the main part of the product. 347 00:15:43,840 --> 00:15:47,280 Use canonical tags religiously. Prevent duplicate content 348 00:15:47,280 --> 00:15:50,040 issues. So canonical tag basically says 349 00:15:50,040 --> 00:15:54,800 to Google that space A URL in the code and on a page that you 350 00:15:54,800 --> 00:15:56,400 want Google to rank, it will point to itself. 351 00:15:56,920 --> 00:15:59,280 So it might be forward slash products, forward slash T hyphen 352 00:15:59,280 --> 00:16:01,520 shirt, and then the canonical will read exactly the same, 353 00:16:01,520 --> 00:16:04,200 which seems to be what I'm the most important one to take into 354 00:16:04,200 --> 00:16:06,960 account here. When you get to page 2 of a 355 00:16:06,960 --> 00:16:09,600 search list of search results for page three, page 4 onwards, 356 00:16:09,840 --> 00:16:12,440 when you change the colour of a product, if the colour is the 357 00:16:12,440 --> 00:16:14,200 only thing that changed the title, the rest of the page is 358 00:16:14,200 --> 00:16:15,840 exactly the same. You might actually want to 359 00:16:15,840 --> 00:16:17,600 canonicalise it back to the first one. 360 00:16:17,920 --> 00:16:19,920 There's so many ifs and buts about this. 361 00:16:20,000 --> 00:16:22,600 It depends on your site. But if you're not using 362 00:16:22,600 --> 00:16:24,680 canonical tags already, they're not already in your Shopify 363 00:16:24,680 --> 00:16:25,760 theme. You're not had your developer 364 00:16:25,760 --> 00:16:27,840 even look at them. You absolutely need them. 365 00:16:28,000 --> 00:16:31,080 And you'll probably find if you fix canonical tagging so that 366 00:16:31,080 --> 00:16:33,560 Google only has one version of each page and one version only 367 00:16:33,560 --> 00:16:35,360 two index and the rest will point back to it. 368 00:16:35,840 --> 00:16:37,760 The way Shopify works, you will have multiple versions of each 369 00:16:37,760 --> 00:16:40,720 each each page, whether it's a product collection, blog post, 370 00:16:40,720 --> 00:16:42,520 whatever. If you fix that, you'll probably 371 00:16:42,520 --> 00:16:45,480 see an uplift in rankings on SEO anyway, let alone the fact that 372 00:16:45,480 --> 00:16:48,160 the AI crawlers will go oh this site's nice and organised. 373 00:16:48,160 --> 00:16:50,320 If I'm looking for information on this product, that's the page 374 00:16:50,320 --> 00:16:54,440 I go to. It's always that URL again. 375 00:16:54,640 --> 00:16:56,480 Classic part of SEO. For number 12 here. 376 00:16:56,760 --> 00:17:00,320 Optimize page speed. 2 seconds load time is the target. 377 00:17:00,520 --> 00:17:04,240 I get so many clients emails from people saying Shopify slow 378 00:17:04,760 --> 00:17:07,560 we can't use it or and we've just given into the fact it's 379 00:17:07,560 --> 00:17:09,800 not going to run quickly. We have stores running well into 380 00:17:09,800 --> 00:17:12,640 the 90s out of 100 on mobile for Shopify page speed. 381 00:17:12,839 --> 00:17:15,280 The problem is people don't know how to develop apps and people 382 00:17:15,280 --> 00:17:17,800 don't know how to develop the theme well with the app. 383 00:17:17,800 --> 00:17:20,839 It's not easy and sometimes it's not cheap to achieve that, but 384 00:17:20,839 --> 00:17:22,200 there are ways you can improve it. 385 00:17:22,200 --> 00:17:25,200 So 2 seconds is the target, probably 99.9%. 386 00:17:25,200 --> 00:17:26,480 Shopify stores are slower than that. 387 00:17:26,599 --> 00:17:29,280 So if you can get yours faster, massive opportunity to get 388 00:17:29,280 --> 00:17:33,320 picked up by AI here #13 href Lang tags. 389 00:17:33,480 --> 00:17:36,240 So this is a bit like I'm trying to explain this very quickly 390 00:17:36,520 --> 00:17:38,040 because these are supposed to be short episodes. 391 00:17:38,400 --> 00:17:40,680 It's a bit like the canonical tag. 392 00:17:41,400 --> 00:17:43,600 There'll be a version pointing at itself in what's called a 393 00:17:43,600 --> 00:17:46,360 href Lang tag. There'll be a URL in the code 394 00:17:46,360 --> 00:17:48,600 that points at itself, but it will have a language and 395 00:17:48,600 --> 00:17:52,240 location code. So in the UK it will say EN-GB 396 00:17:52,280 --> 00:17:56,320 and then a link to the British or UK English speaking version 397 00:17:56,320 --> 00:17:58,520 of that page. You can mix and match. 398 00:17:58,520 --> 00:18:02,000 So you could have DE-GB which is German language. 399 00:18:02,480 --> 00:18:04,920 In Great Britain. You could have, there's one for 400 00:18:04,920 --> 00:18:07,480 the US which is US, but it'll be ENUS. 401 00:18:07,480 --> 00:18:09,920 So it'll be English in the US, but you also in the US. 402 00:18:09,920 --> 00:18:14,960 We very commonly do ES US so we have Espana so Spanish in the 403 00:18:15,160 --> 00:18:18,440 US, second most popular language thanks to the lovely people from 404 00:18:18,440 --> 00:18:20,840 Mexico and lots of other people that migrated to the US. 405 00:18:21,200 --> 00:18:23,360 So yeah, those H for flag tags are super important. 406 00:18:23,360 --> 00:18:26,320 So the the AI bots know I've got to use it and this is where 407 00:18:26,320 --> 00:18:27,400 people are not doing this on their site. 408 00:18:27,400 --> 00:18:30,320 And I mentioned earlier I get lots of US things coming back to 409 00:18:30,320 --> 00:18:33,640 me because AI seems to be indexing in the USA lot more 410 00:18:33,640 --> 00:18:36,040 than the UK at the moment because that's where the AI bots 411 00:18:36,040 --> 00:18:39,360 kind of initially started learning was in the US ChatGPT. 412 00:18:39,360 --> 00:18:42,400 I don't think it was even available in the UK until months 413 00:18:42,400 --> 00:18:48,960 after it was available in the US #14 create a page under pages. 414 00:18:49,000 --> 00:18:51,680 So the URL should go forward slash pages and then the name of 415 00:18:51,680 --> 00:18:55,240 your page, which should be AI hyphen answers, space hub. 416 00:18:55,840 --> 00:18:59,920 Sorry, not space, just forward slash AI hyphen answers. 417 00:19:00,240 --> 00:19:01,680 So the URL again, I'll read that out again. 418 00:19:01,680 --> 00:19:05,960 So it's slash pages, slash AI hyphen answers and create 50 419 00:19:05,960 --> 00:19:09,720 plus common customer questions with short direct answers. 420 00:19:09,960 --> 00:19:14,160 Things like do you ship to Australia and just put yes via 421 00:19:14,160 --> 00:19:17,200 DHL in five to seven days is the example I've written here as 422 00:19:17,200 --> 00:19:19,160 well. So you want this AI answers page 423 00:19:19,160 --> 00:19:20,800 to answer things really, really quickly. 424 00:19:21,040 --> 00:19:23,400 This is where you need an integrated business. 425 00:19:23,640 --> 00:19:26,760 You need your customer service team and whoever's answering the 426 00:19:26,760 --> 00:19:28,600 live chat on the site and dealing with customer queries. 427 00:19:28,800 --> 00:19:31,680 You need them to feed every single question that ever gets 428 00:19:31,680 --> 00:19:34,560 asked, asked of customers back to the marketing team so they 429 00:19:34,560 --> 00:19:36,000 can put that information on the site. 430 00:19:36,240 --> 00:19:38,560 That's how you're going to get listed in the AI bots because if 431 00:19:38,560 --> 00:19:40,280 they can't find people, can't find it on your site, they will 432 00:19:40,280 --> 00:19:43,160 go and ask AI now and say, does this come company do returns to 433 00:19:43,160 --> 00:19:44,680 Canada? I'm going to ask that as a 434 00:19:44,680 --> 00:19:50,520 question #15 quick zip a tea. That's not the action. 435 00:19:50,520 --> 00:19:52,320 If you're listening to this, not watching it, I'm just drinking 436 00:19:52,320 --> 00:19:55,040 tea. So #15 Use open graph and 437 00:19:55,040 --> 00:19:57,400 Twitter cards with rich media. These things have been around 438 00:19:57,400 --> 00:19:59,200 for like a decade now, maybe, probably longer. 439 00:20:00,000 --> 00:20:02,600 And you basically when you share something on Facebook or you 440 00:20:02,600 --> 00:20:05,480 share something on LinkedIn, you get the little preview. 441 00:20:05,480 --> 00:20:07,440 It's got a title, normally an image, and it's got a little 442 00:20:07,480 --> 00:20:10,560 description and then the URL, the open Graph and Twitter 443 00:20:10,560 --> 00:20:12,440 cards. And obviously for Twitter X, 444 00:20:12,520 --> 00:20:15,160 formerly known, as they always say X, formerly known as 445 00:20:15,160 --> 00:20:17,040 Twitter. I just keep calling it Twitter 446 00:20:17,040 --> 00:20:18,280 now. The name's longer when you're 447 00:20:18,280 --> 00:20:19,520 trying to be short on it. It's not right. 448 00:20:20,280 --> 00:20:22,720 But anyway, we'll do a certain episode about X at some point 449 00:20:23,520 --> 00:20:25,760 because yeah. It's my ex I don't use anymore. 450 00:20:26,040 --> 00:20:28,800 So Open Graph and Twitter cards. There's a lot of apps you can 451 00:20:28,800 --> 00:20:30,640 use to plug these things in, but again, they'll probably ruin 452 00:20:30,640 --> 00:20:32,080 your page beat. So you probably want to code it 453 00:20:32,080 --> 00:20:34,160 manually. But there's one for the image, 454 00:20:34,160 --> 00:20:36,440 one for the title, one for the description, and you have a few 455 00:20:36,440 --> 00:20:38,320 lines of code normally along your metadata, alongside your 456 00:20:38,320 --> 00:20:42,640 metadata and that kind of thing #16 enable user generated 457 00:20:42,640 --> 00:20:45,080 content. So many sites I see have 458 00:20:45,080 --> 00:20:48,160 literally just written in black and white text on the page. 459 00:20:48,600 --> 00:20:51,880 Joe says we're a fantastic brand and I'd buy again. 460 00:20:51,880 --> 00:20:54,000 Five stars. It's not verified. 461 00:20:54,440 --> 00:20:58,600 Google does not like take any of that as credibility or credible. 462 00:20:58,760 --> 00:21:01,400 So what you need to do is you need to have a third party. 463 00:21:01,400 --> 00:21:04,560 Someone like Trustpilot, Yacht PO, Judge Me and Saguna do 464 00:21:04,560 --> 00:21:06,160 product reviews. There's a whole range of 465 00:21:06,160 --> 00:21:09,520 different review platforms. Get a review platform, they 466 00:21:09,520 --> 00:21:12,040 range in price, but get one because then people are leaving 467 00:21:12,040 --> 00:21:15,160 your review on an independent platform and website that then 468 00:21:15,160 --> 00:21:17,320 links back into your website and you can feature it within the 469 00:21:17,320 --> 00:21:19,600 website. It then carries credibility. 470 00:21:19,760 --> 00:21:21,480 You also get this other beautiful site. 471 00:21:21,600 --> 00:21:25,720 That is, one job is to validate credible good and bad news about 472 00:21:25,720 --> 00:21:28,720 businesses, IE the customer reviews and link back to you. 473 00:21:28,960 --> 00:21:31,840 trustpilot.com is one of the most trusted domains in the 474 00:21:31,840 --> 00:21:35,360 entire world, so having that linking back to you is obviously 475 00:21:35,360 --> 00:21:38,040 massive for SEO. This is one of the most trusted 476 00:21:38,720 --> 00:21:42,400 AI models scrape review content, both the sentiment and the 477 00:21:42,400 --> 00:21:44,760 images. So even if you'd pay a bit more 478 00:21:44,760 --> 00:21:47,560 to have the ability for customer upload images, those things are 479 00:21:47,560 --> 00:21:50,880 super, super important. You need that set up if you're 480 00:21:50,880 --> 00:21:52,680 going to be successful. Otherwise you can have all the 481 00:21:52,680 --> 00:21:54,920 best content in the world. You've got no credibility. 482 00:21:55,160 --> 00:21:58,640 So the AI crawlers go, this all looks great, but I can't trust 483 00:21:58,640 --> 00:22:00,120 them because I have no reason to trust them. 484 00:22:00,120 --> 00:22:02,240 So I'm going to recommend somebody else even if they've 485 00:22:02,240 --> 00:22:05,480 only got 10 reviews and you claim to have 50,000 but you've 486 00:22:05,480 --> 00:22:07,480 not connected it, I'll probably put it in the code and using a 487 00:22:07,800 --> 00:22:11,640 third party validated service like that, it is worth the money 488 00:22:11,640 --> 00:22:13,560 in my opinion. Every single one of our clients 489 00:22:13,560 --> 00:22:15,240 either got one or we've spoken about getting one, and there's 490 00:22:15,680 --> 00:22:18,000 somewhere in the revenue growth plan, say right now we can 491 00:22:18,000 --> 00:22:23,240 afford the reviews, let's get them #17 Adds item list element 492 00:22:23,240 --> 00:22:27,840 schema to collection pages. That helps the AI understand the 493 00:22:27,840 --> 00:22:30,920 product hierarchy. For example, you could go from 494 00:22:30,920 --> 00:22:33,560 all products into clothing, into men's, into hoodies. 495 00:22:34,000 --> 00:22:36,560 And so by using, it's called item list element. 496 00:22:36,560 --> 00:22:41,240 No spaces in schema. I mentioned, sorry at .17 for 497 00:22:41,240 --> 00:22:43,120 everyone who's still listening, you have a bit more value here. 498 00:22:43,400 --> 00:22:46,000 I said at the start there's two names for this and I then read 499 00:22:46,000 --> 00:22:47,440 Schema. I didn't tell you the other 500 00:22:47,440 --> 00:22:50,600 name. Google had taken a load of, 501 00:22:50,600 --> 00:22:53,000 well, not taking a bit. Adopted is the word. 502 00:22:53,000 --> 00:22:56,240 It's adopted loads of different bits of schema, but only some of 503 00:22:56,240 --> 00:22:58,280 them. And when we do SEO, it's the, 504 00:22:58,520 --> 00:23:01,000 it's the sum of them that we're really optimising After we might 505 00:23:01,000 --> 00:23:03,600 still use not ones that Google's not got on its list, but it's 506 00:23:03,720 --> 00:23:08,000 called Google structured Data. So you want Google structured 507 00:23:08,240 --> 00:23:13,080 data in there. Sorry, I'm, I'm sorry, just in 508 00:23:13,720 --> 00:23:15,800 the middle of the show. I'm just going to say I just got 509 00:23:15,800 --> 00:23:18,440 a message from another agency owner who is coming for some 510 00:23:18,440 --> 00:23:19,880 beers. I'm organising in a few weeks 511 00:23:19,880 --> 00:23:23,880 for agency owners. And someone just replied saying 512 00:23:23,880 --> 00:23:25,600 thanks for inviting me. I don't have many friends, 513 00:23:26,440 --> 00:23:28,040 sorry. I just thought it was brilliant. 514 00:23:28,040 --> 00:23:29,560 Sorry. Anyway, back on track. 515 00:23:29,760 --> 00:23:31,640 Yeah, so it's, it's called structured data. 516 00:23:31,640 --> 00:23:35,200 So it's .17 about the item list element that I don't know if 517 00:23:35,200 --> 00:23:38,400 actually listed in Google structured data, but this is 518 00:23:38,400 --> 00:23:41,120 where AI, some of the AI crawlers use bits of schema that 519 00:23:41,120 --> 00:23:43,840 Google doesn't. So now we need to go beyond just 520 00:23:43,840 --> 00:23:46,280 that list of Google. But if you, if you go on Google 521 00:23:46,280 --> 00:23:48,840 and search up or or or Bing, you can search up on If you go and 522 00:23:48,840 --> 00:23:52,120 search for Google structured data, there is a set of pages on 523 00:23:52,120 --> 00:23:54,160 their website with a little sub menu down the left and you can 524 00:23:54,160 --> 00:23:56,240 choose like, oh, let's have a look at what an article is. 525 00:23:56,320 --> 00:23:57,760 And it tells you with the article schema, gives you 526 00:23:57,760 --> 00:23:59,240 examples of what code you need in there. 527 00:23:59,560 --> 00:24:01,360 There is also a, it's called rich snippets. 528 00:24:01,360 --> 00:24:04,400 There's a rich snippet checker on Google, so you can put any 529 00:24:04,400 --> 00:24:07,360 page in it tells you what rich snippets it's found errors, both 530 00:24:07,360 --> 00:24:09,920 amber warnings and Reds. If there's a red one, I can't 531 00:24:09,920 --> 00:24:12,440 show this amber is I can still probably show it or I might be 532 00:24:12,440 --> 00:24:14,240 able to show it, but there's a few things you need to improve 533 00:24:14,240 --> 00:24:15,880 on there. Anyway, we carry on. 534 00:24:15,880 --> 00:24:20,240 We've got three more Create a robots dot TXT which should be 535 00:24:20,240 --> 00:24:24,720 on Shopify already, but make sure it allows access to the AI 536 00:24:24,720 --> 00:24:28,800 crawlers so robots TXT when Google comes in for SEO. 537 00:24:28,800 --> 00:24:31,200 Remember AI is like an extension of what Google is already doing. 538 00:24:31,760 --> 00:24:34,320 When Google comes in to a site, the first thing it looks at is 539 00:24:34,320 --> 00:24:36,880 it goes to thatsite.com/robots dot TXT. 540 00:24:37,000 --> 00:24:39,960 Has to be exactly that URL. If you go and look at your site 541 00:24:39,960 --> 00:24:41,760 right now and go forward, especially with Shopify store 542 00:24:41,760 --> 00:24:45,920 forward slash your site.com/robots dot so plural 543 00:24:45,920 --> 00:24:49,160 robots dot TXT and have a look at that file. 544 00:24:49,160 --> 00:24:51,480 You'll see there's a list of things that that are allowed and 545 00:24:51,480 --> 00:24:53,360 a list of things that are not. And these are folders. 546 00:24:53,760 --> 00:24:56,120 The old days of making websites was folders, but they're still 547 00:24:56,120 --> 00:24:57,640 called folders now. So where it's got a forward 548 00:24:57,640 --> 00:24:59,720 slash, it says to Google anything that's my 549 00:24:59,720 --> 00:25:03,840 website.com/collections/go and look at anything that starts 550 00:25:03,840 --> 00:25:06,440 with that URL thread. You can also block Google from 551 00:25:06,440 --> 00:25:09,040 looking at stuff. You can block SEO tools, you can 552 00:25:09,040 --> 00:25:11,520 block other crawlers. Some people block search engines 553 00:25:11,520 --> 00:25:14,720 from other countries from seeing their sites, but there's a bit 554 00:25:14,720 --> 00:25:18,400 that you need to include. Sorry, you don't have to, but if 555 00:25:18,400 --> 00:25:21,360 you do, you're basically welcoming the GBT bot in. 556 00:25:21,600 --> 00:25:24,000 And it is you want user agent with A-IN the middle. 557 00:25:24,000 --> 00:25:28,040 So user hyphen agent, colon, GBT bot, and underneath you want 558 00:25:28,040 --> 00:25:30,280 allow colon and just a single forward slash. 559 00:25:30,480 --> 00:25:33,000 If you put allow and a single forward slash and a robot sticks 560 00:25:33,000 --> 00:25:36,200 here, it says to Google, which sorry, to whatever bot you've 561 00:25:36,200 --> 00:25:38,120 listed there, go and have a look at everything. 562 00:25:38,120 --> 00:25:41,760 So there's GBT bot, and there's also Google hyphen extended. 563 00:25:41,960 --> 00:25:44,880 And underneath each of those it's user A, user hyphen agent 564 00:25:44,880 --> 00:25:48,080 colon GBT bot. And then underneath colon 565 00:25:48,080 --> 00:25:50,160 forward slash you want exactly the same. 566 00:25:50,280 --> 00:25:53,520 So you want user hyphen, agent colon and then Google hyphen, 567 00:25:53,520 --> 00:25:57,240 extended, GBT and B for bots are all in caps. 568 00:25:57,240 --> 00:26:00,000 And then the G and the E for Google and extended are also in 569 00:26:00,000 --> 00:26:02,240 caps. You want another allow colon 570 00:26:02,240 --> 00:26:04,560 forward slash with a capital A underneath as well. 571 00:26:04,640 --> 00:26:06,680 There are loads of examples of this online, so just go and grab 572 00:26:06,680 --> 00:26:10,080 1 and make sure it's working. If you look in the back end of 573 00:26:10,080 --> 00:26:12,080 Shopify, I should know this. I don't actually know. 574 00:26:12,840 --> 00:26:14,760 I think you can go and edit it in the back of Shopify. 575 00:26:14,760 --> 00:26:17,600 There's definitely ways you can allow the ability to go and edit 576 00:26:17,600 --> 00:26:18,920 it. I think if you use our partner 577 00:26:18,920 --> 00:26:22,040 Yost, if you use their app on Shopify, pretty sure you can go 578 00:26:22,040 --> 00:26:24,360 modify in there. Yost will probably modify it for 579 00:26:24,360 --> 00:26:27,160 you at the moment you install it to basically say to Google and 580 00:26:27,160 --> 00:26:29,320 and any other crawlers, don't look at all this stuff, just 581 00:26:29,320 --> 00:26:31,960 focus here. Crawlers will get bored single 582 00:26:31,960 --> 00:26:33,600 crawl budget. Once it's exhausted, crawl 583 00:26:33,600 --> 00:26:35,360 leaves your site. If it leaves your site before 584 00:26:35,360 --> 00:26:37,200 touching your products, for example, because it's found so 585 00:26:37,200 --> 00:26:40,160 many stupid pages and canonicals are running it around, you're 586 00:26:40,160 --> 00:26:41,520 going to lose those loads of traffic. 587 00:26:41,840 --> 00:26:44,720 Cool, this is getting more technical as we get on so track 588 00:26:44,720 --> 00:26:50,120 with me or e-mail me afterwards #19 Use descriptive internal 589 00:26:50,120 --> 00:26:55,320 linking with anchor text. So what a lot of sites will have 590 00:26:55,320 --> 00:26:58,200 is when they have like a little block or a bit of text, the 591 00:26:58,200 --> 00:27:00,680 button will just say like read more. 592 00:27:00,920 --> 00:27:03,080 The button physically has text on it and that's what's known as 593 00:27:03,160 --> 00:27:04,720 anchor text. Or if you've just got a 594 00:27:04,720 --> 00:27:07,320 paragraph of text in the middle, there's a couple of words or 595 00:27:07,320 --> 00:27:08,880 phrases are actually hyperlinking. 596 00:27:08,920 --> 00:27:11,160 It's just called linking now says how old I am. 597 00:27:11,400 --> 00:27:15,400 The linking off to other pages. If those links just say like to 598 00:27:15,400 --> 00:27:17,960 view more colon, click here and you may click here. 599 00:27:17,960 --> 00:27:21,840 The link that's not as valuable or as useful for an AI bot or 600 00:27:21,840 --> 00:27:23,920 Google. Then if you said like, you know, 601 00:27:23,960 --> 00:27:28,200 click kids of you are full clothing range or men's men's 602 00:27:28,200 --> 00:27:31,480 ties, if it's like, you know, ties men are going to wear. 603 00:27:31,480 --> 00:27:34,080 So got men's ties and you click on it and it goes into the men's 604 00:27:34,080 --> 00:27:36,200 ties page. So I have to pick products 605 00:27:36,200 --> 00:27:39,640 random when I'm doing the show. Yeah, the men's ties page that 606 00:27:40,000 --> 00:27:43,120 that that will be fantastic. And then it tells the the AI 607 00:27:43,120 --> 00:27:45,320 bot, if you click through to here, that's what it's going to 608 00:27:45,320 --> 00:27:46,680 show you. If you just use read more all 609 00:27:46,680 --> 00:27:48,480 the time, it might go, oh, it's read more. 610 00:27:48,480 --> 00:27:49,880 It's all over the place. And they all go to different 611 00:27:49,880 --> 00:27:51,360 links, like I'm just not going to touch those. 612 00:27:51,880 --> 00:27:54,480 It might mean that AI bot just doesn't index half your site or 613 00:27:54,480 --> 00:27:55,760 more. Like it's, it's very, very 614 00:27:55,760 --> 00:27:58,400 common that happens. We've got a few tools we're 615 00:27:58,400 --> 00:28:00,120 using here and we're testing at the moment, they're all quite 616 00:28:00,120 --> 00:28:01,520 new. See how many pages have been 617 00:28:01,520 --> 00:28:04,720 indexed by different AI bots. And at the moment most sites are 618 00:28:04,720 --> 00:28:07,360 doing 10s of them, Certainly not that hundreds of thousands or 619 00:28:07,360 --> 00:28:09,920 millions, like we are generally on Google for some of our, our 620 00:28:09,920 --> 00:28:12,080 bigger brands. But as an example of anchor 621 00:28:12,080 --> 00:28:16,240 text, see the best wireless earbuds under $100, that as a 622 00:28:16,240 --> 00:28:18,360 link. That is what people are going to 623 00:28:18,360 --> 00:28:21,640 type into an AI agent when they're having a conversation. 624 00:28:21,640 --> 00:28:24,040 Going again, I've got $100 budget and I want the best 625 00:28:24,040 --> 00:28:26,400 wireless ear earbuds. And we're saying ours are the 626 00:28:26,400 --> 00:28:28,560 best wireless earbuds. And then, then we'll prove it to 627 00:28:28,560 --> 00:28:29,640 you. When you click on that link. 628 00:28:30,040 --> 00:28:33,800 That means it knows what's there rather than a read more, click 629 00:28:33,800 --> 00:28:35,840 here, view this, you know, view now. 630 00:28:35,840 --> 00:28:38,040 Whatever. So, so much better or learn 631 00:28:38,040 --> 00:28:40,360 more. So boring, so vanilla, so dry 632 00:28:40,640 --> 00:28:44,160 #20 we've made it to the end, ladies and gentlemen #20 is 633 00:28:44,400 --> 00:28:48,000 monitor the AI specific traffic in GA 4. 634 00:28:48,400 --> 00:28:51,720 So you want to monitor how much traffic's coming in from your AI 635 00:28:51,720 --> 00:28:53,120 bots. You can see it as a referral 636 00:28:53,120 --> 00:28:57,040 source. It will say like GBT dot, forget 637 00:28:57,040 --> 00:28:59,280 what they're called now, ChatGPT, or it might be 638 00:28:59,280 --> 00:29:01,080 grok.com. I use Grok quite a lot, which I 639 00:29:01,080 --> 00:29:04,240 don't use X and Twitter, but I do use their chat bot and their 640 00:29:04,360 --> 00:29:08,440 AI bot, which is, which is Grok. So yeah, open, open AI. 641 00:29:08,440 --> 00:29:11,480 So I think it's like, isn't it GBT or chat.openai.com or 642 00:29:11,480 --> 00:29:12,200 something? I don't know. 643 00:29:12,240 --> 00:29:15,000 I have it on a bookmark. But you'll see that as a traffic 644 00:29:15,000 --> 00:29:16,920 source in GA four. And then you can obviously see 645 00:29:16,920 --> 00:29:19,480 the full journey bouncing is how much revenues from that. 646 00:29:19,480 --> 00:29:21,960 And actually, for some of our bigger brands we work with, 647 00:29:21,960 --> 00:29:25,000 where we've been doing a lot of this FAQ, content generation, 648 00:29:25,000 --> 00:29:28,000 blog posts, robots, texts, in line site maps, all doing what 649 00:29:28,000 --> 00:29:29,520 it should be doing. And we're building with good 650 00:29:29,520 --> 00:29:32,080 authority loads of customer reviews when we've been ticking 651 00:29:32,080 --> 00:29:34,240 all of these boxes for lots of our clients in the past. 652 00:29:34,560 --> 00:29:36,920 And we've done that for years. Actually, they're already doing 653 00:29:36,920 --> 00:29:39,400 really, really well on AI, which again, goes back to something I 654 00:29:39,400 --> 00:29:41,440 said earlier. If you do an SEO really, really 655 00:29:41,440 --> 00:29:44,040 well, you'll probably rank number one on AI anyway. 656 00:29:44,320 --> 00:29:46,160 Anyway, it's enough from me. Not going to bore you with any 657 00:29:46,160 --> 00:29:48,240 more boring information or at the times from me. 658 00:29:48,240 --> 00:29:51,080 If you haven't already, please hit subscribe on whatever 659 00:29:51,080 --> 00:29:52,680 channel you're on right now. Leave us a review wherever 660 00:29:52,680 --> 00:29:54,840 you're listening to this. And please also go onto our 661 00:29:54,840 --> 00:29:58,040 website, wwspodcast.com and sign up to our newsletter. 662 00:29:58,200 --> 00:30:00,400 We send out emails twice a week with our new episodes coming out 663 00:30:00,400 --> 00:30:02,240 as a few bonus bits to go on those as well. 664 00:30:02,400 --> 00:30:04,040 And we're about to launch something massive and you want 665 00:30:04,040 --> 00:30:06,800 to get involved soon There's going to be a sign up landing 666 00:30:06,800 --> 00:30:09,240 page. We are, and I didn't say the 667 00:30:09,240 --> 00:30:10,400 last few weeks, been holding off on this. 668 00:30:10,760 --> 00:30:13,280 I'm waiting for Guinness World Records to reply to me. 669 00:30:13,280 --> 00:30:14,960 So hopefully, if someone from Guinness World Records 670 00:30:14,960 --> 00:30:17,840 listening, please e-mail me hello@winningshop.com. 671 00:30:18,360 --> 00:30:20,160 We're going to try and break a world record, but I'm not going 672 00:30:20,160 --> 00:30:22,000 to say what. Yeah, but I want to be a world 673 00:30:22,000 --> 00:30:23,400 record holder. It's on my bucket list. 674 00:30:23,400 --> 00:30:25,000 We're going to try and do that. So it's going to sound to our 675 00:30:25,000 --> 00:30:27,080 newsletter on the website. And you'll be first to hear 676 00:30:27,080 --> 00:30:28,720 about all of that sort of stuff before I talk about it on the 677 00:30:28,720 --> 00:30:30,040 show. Thanks for tuning in. 678 00:30:30,040 --> 00:30:32,000 TuneIn on Friday again to have me talking to an amazing 679 00:30:32,000 --> 00:30:34,960 e-commerce store we're going to be speaking to and hope you join 680 00:30:34,960 --> 00:30:35,840 us then. Any questions? 681 00:30:35,880 --> 00:30:37,120 Hello at Winning with your fight.com. 682 00:30:37,160 --> 00:30:38,080 Thanks for tuning in. Bye. 683 00:30:38,080 --> 00:30:38,160 Bye.