Hello and welcome to another episode winning Shopify podcast.
If your first time tuning in, welcome.
My name's Nick. I've been hosting the show for a
few years now and if you're tuning in and it's not your
first time, you're like, let's nick again.
All righty. So this is tea break talks on a
Tuesday, very different to our Friday episodes, and we've only
launched these a few months ago. We're going to have a little
chat about some of the Shopify news and you've probably seen in
the title I'm going to lift the lid on how you can get your site
listed more in AI. You've probably heard of AI
everyone's talking about at the moment, but the point being is
you can get found by customers in AI when they're looking up
for different problems, different solutions, products,
etcetera. We're going to get into all of
that. So stay tuned for the end
because instead of a Quivia today I'm going to give you 20
things you should be doing on AI.
And we've got another tea. This one is, I forgot the name,
I didn't write it down this week.
It's a satcher. I think it is.
So thank you, Lorna. And I keep saying the bean shop
because they're called the Bean Shop, but Lorna, you correct my
e-mail. So thank you very much.
Called the tea shop, but sold on the Bean Shop.
So we're going to pour a nice little cup of tea.
It is loose leaf. If you're watching online, you
can see, well, you're all online.
Obviously, if you're watching rather than listening, you can
pour nice little cup of tea in there.
This one's called satcha, which smells delicious.
It's a bit more. It's a bit more Herbie.
Oh, it's very nice. Bit more.
It's still like a fruity element to it.
I don't actually know what's in half these teas.
I I trust Lorna enough and they all, they're all delicious.
So a drink, whatever turns up. But this, Yeah, it's nice.
And again, brewed to 70°, lifted to cool down for a few minutes.
Oh, it's good. Probably slightly on the hotter
end, but nearly there. Anyway, you don't need to know
about that at all. Let's get into today's content
then. Today I've got several tabs.
I somebody used my iPad on my phone today, which is probably
the worst day to be on my phone rather than the iPad.
I quite simply haven't charged it.
But the Today we're going to be looking at a few things.
The first one is instead of quota of the week, I'm going to
read out based on a you Gov poll, the top ten brands in the
UK. Some of them are international
brands as well. So you'll recognise these in the
US. So wherever else you guys are
listening, most of you guys are in the US.
And then the UK is the second biggest market, probably because
my posh little British accent. And then after that it's
complete mix across the rest of the world, mostly English
speaking countries obviously, because I speak English.
But yeah, there's a lot of guys in the US.
We're going to talk about this today.
So this is on a recent you Gov poll.
This is Q 3/20/25 and this is the popularity of brands and I'm
going to go from 10 down to 1 and I'll explain what some of
these brands are. I don't if you guys have them
all in your countries or not. And one of them features twice,
which is quite amazing. So in at #10, then it's B&M,
it's discount shop. You can buy cleaning stuff or
whatever, loads and loads of different products there,
cleaning stuff, bits of food, gardenware, it's all a bit, all
a bit different range of things. But basically a homeware store
that also sells kind of cleaning products, bits of food and other
stuff. So it's B&M in at #10 #9 is spec
savers. They sell glasses and contact
lenses and do eye tests and stuff, which is saying that I'm
squinting away with my glasses right in front of me.
So we'll put the glasses back on.
So 10s B and M9 is spec savers eight.
I was slightly surprised, but the similarities goes with that
big the range and it's, sorry, this isn't size, this is
popularity in at #8 and this has gone up in popularity recently
as well. People voted the range, which
again is like a it's very, very similar to B&M, maybe a tiny bit
more expensive but still down at the discount.
End of end of the market here #7 is Currys.
They sell everything from washing machines to computers.
Lots and lots of appliances and hardware sold at Currys.
Number six, love this. You'll all recognise this, the
Lego store. Who doesn't love Lego?
I can't wait till my little baby's old enough to play Lego,
but the Lego store is in at #6 #5 This one really, really threw
me. Domestos, they make bleach and
cleaning, a few cleaning products.
Apologies Domestos if I've got that wrong, but I only know you
for things like bleach. So they're in at #5 complete
game change from bleach #4 is Holland and Barrett.
They sell health supplements and generally just healthy stuff.
You can buy oats from them, You can buy as a health supplements.
You can buy diet pills and all sorts of other stuff from
Holland and Barrett, which is called #3 this one's, this one's
again in keeping some of the other ones.
Home Bargains. You can tell what's happening
with the UK economy right now that we've got BNM, the Range,
Home Bargains in here and #2 I don't know if you have these
guys in America. Actually, it's Argos.
You probably don't. Argos literally sell everything
from toys to, again, all your white goods stuff.
They sell lots of decor. They're, they're part of a group
with a supermarket called Sainsbury's and lots of other
places here in the UK. And then this one, say Argos had
a 70% of people gave them a vote saying, yeah, I like Argos and
they're popular. And then it goes from 70% in
second position to 84% of people liked this one.
And we've already had them on the list as well, which is
bizarre. So we had the Lego store at six,
but Lego is in at #1 with 84% popularity, 70% number two for
Argos. So that list again is B&M Spec
Savers, 8 is the range, 7 is Currys, 6 is the Lego Store, 5
is Domestos, 4 is Holland and Barrett, 3 is Home bargains #2
is Argos and #1 is Lego. There we go.
Bit more fun than quote of the week, but interesting to see how
brands are increasing in popularity.
And also we've got what we're calling cost of living crisis
here in the UK. Basic taxes are really high,
inflation's really high, no one can afford anything.
And it's actually quite scary and and quite depressing when
you look at it. And actually I think you see
that top ten list has changed. I've never read it on the
podcast before, but having looked at one from two or three
years ago, you can see it has adjusted quite a bit actually,
in favour of more of those discount brands.
Shopify News, there's some big changes going on.
I've only pulled four of them off.
These are the four big ones. There are loads of other smaller
ones, but the four big ones this week.
Apple Pay is now available within Shop Pay.
So you don't have to use your credit card in Shop Pay or debit
card or whatever. You can use Apple Pay within
Shop Pay, which just sounds like we've got so many payment
gateways all trying to work together there, but that is now
available if you use Shopify's mobile app, the next two are for
you. If you don't, you just start
using it and these two are then for you.
Enhanced AI image generation and editing on Shopify's mobile app
now, which is quite cool. So that's both image generation
and you could put also the editing.
So if you take a picture of a product on your phone using the
app, for example, you can then enhance it using AI within the
app, which is quite cool. Sidekick voice now available in
Shopify's mobile app. It didn't actually say this in
the notes. I'm assuming side obviously not
what Sidekick is Shopify's AI assistant kind of actually built
into Shopify, but sidekick voice I, I assume you can have a
conversation with it rather than just having a text message kind
of chat with it, which is quite cool.
Amazing merchants and this is the last one merchants are now
responsible for for tax filing on Facebook and Instagram or see
through Meta. All Meta orders no longer act as
a mark Meta no longer acts as a market marketplace facilitator.
Very, very interesting. So yeah, all good stuff.
Anyway, partner knows news. So in the partner world, the
only one I'm going to flag this week, which I'll pick this up on
your website guys at Yoast there is a last minute Black Friday
SEOSEO prepping for e-commerce stores guide.
There'll be a link in the description below.
I should have said we're also going to link to that top ten UK
brands based on you Gov you gov's a government run basically
voting poll system. They've loads different topics.
You just go and vote on staff and you get paid a tiny bit of
money for voting as well. Thank you for your time and but
we'll put a link to the You Gov poll in there for the top
brands. We'll just put a link to this
description in the description for the Yoast last minute Black
Friday SEO prepping for e-commerce stores guide.
If you're still scratching your head a bit going like, Oh my
gosh, I've done anything for Black Friday, go check that out.
Black Friday when this goes out, it'll be about a week and 1/2
until go live. How exciting news from the
agency and I'm going to get on to our 20 things.
How to get more visible in AI chat results or AI agents.
I don't know how to call them yet, but what comments are.
So there's a few in the PPC team.
We've got one about AI as well. So PPC we on one of our clients,
we've updated some images in some of the asset groups.
They haven't changed a long time.
And actually there is A and the point being here is there's a
thing called creative fatigue. So we changed the images within
an asset group on performance Max and the Ctr.
Ctr. overnight has increased. What you'll find depending on
the more niche you get, the more often the same people are going
to see your ads. So the more niche you are with a
small market or even if you're getting 100% kind of impression
share in the market you're trying to penetrate with your
performance Max campaign, IE you can't spend any more or you're
close to the the top spend you can do, people are going to see
your ads really, really frequently.
So there's the thing called creative fatigue.
We talk about a bit more in social than we do in paid ads or
paid media. So paid ads and such, but paid
media through search engines. But certainly, yeah, that that
fatigue is there. And the Ctr. has gone up quite
significantly on that particular client.
Second one is, and it's probably too late to do this now.
I mean, maybe not, but it might be too late for you guys.
But certainly for next year, running an advent calendar of
your products, even your products cost $50, a $100 per
product. Why not do the 12 days of
Christmas or if you can, all 25 days of December Advent
calendar, little gift every day when somebody opens the door.
We did one of those for one of our clients and they sold out by
the 3rd of November. Nice and quick.
And finally on AI, ChatGPT ads is coming soon.
It's predicted. I couldn't find an official
statement from ChatGPT or Open AI or anyone, but it's predicted
2026, which kind of makes sense, but apparently it's going to be
quite early in 2026. We obviously it's inevitable
they're going to put ads on it. Otherwise it's the free version
is just free all the time. We're going to get on this as
fast as possible. So watch this space.
We're also the guys in the agency team here.
As soon as the ads are launched, we got a few clients lined up
that already want to spend money on it.
So we're going to spend money on it very, very quickly and see
what impact it starts to have. Without further ado, let's get
into this then. So 20 things you need to do.
I'm not going to list these below just because I think if we
just list them in writing, people are going to get confused
about them. I'd rather explain them while
we're going through. So #1 There is a thing that
there's two names for this, like everything.
The the official name for it is schemaschema.org.
So that's schema.org schema markup.
It's called. So on schema on the schema
website, you can mark things up saying in the code like this is
the beginning of a question as part of an FAQ and this is the
end of the question. So the question is now finished
and you put the text, the question in there.
Here's the answer. There's loads different types of
schema. A few specific ones we've been
focusing on for AI in particular.
Product schema, offer schema, review schema, organizational
schema, breadcrumb list schema, FAQ page schema.
If I was to highlight one of those, it'd probably be the FAQ
schema if you're going to do 1 and one only.
But of course I'd recommend to all of them.
FAQ is really important because people ask the AI bots, they ask
chatty between Gemini, hey, what do I do with this?
How does this work? It's mostly question LED which
is quite exciting #2 enable the automatic item ID in product
schema. You can do this in Shopify
automatically. So you need to enable the
automatic item ID in product schema and use the item ID you
need to, you'll see it in the code squiggly brackets and it's
product dot ID. Or use the GTG tin or the SKU
for the product ID so that AI crawlers can uniquely identify
products across the web. So they can see if you've got a
unique product here. It's the same product as
everybody else. And there's benefits in either
of those two things #3 add AI friendly product FAQs.
I mentioned the schema, so Schema's marking up the FAQ.
So when a crawler comes to your site, it clearly says here's the
question, here's the answer. But this is about making them AI
friendly. Use real customer FA Q&A, sorry,
per product page. So if you're allowed to as well,
even mention the customer saying like, here's the question.
And when it comes to the answer, say this question was asked by
Janet Watkins or whatever, and then here's the rest of the
answer underneath. And then again, using FAQ schema
and use put the answers in as much natural language as
possible #4 write long form original product descriptions.
I, I've been a lot of this stuff, I should have said this
at the start. A lot of these things, and this
one really applies to this, is if you're doing normal marketing
really, really well and you're doing SEO really, really well,
the AI bit should be very, very quick and easy.
So this one about writing long form original product
descriptions. If you're doing your SEO very
thoroughly and you've got the budgets to it across the whole
site and do it in lots of detail, then you should already
have those long form, organic, unique, sorry, original, unique
product descriptions. 300 to 800 words seems to be a sweet spot,
but it depends on the product. It's quite a complicated
product. You could want a lot more than
that. It's quite a simple product to
understand. You don't necessarily have to
stretch to 300 for the sake of it, but there should be things
the customer wants to know like warranties and questions and
answers and specifications, dimensions, delivery times.
Like there's loads you can put into either product description
or just content on that page. Images, make sure you use alt
text in your images and make sure it's keyword rich and
descriptive. We're doing this for probably, I
mean, I've been working this industry for 18 years.
I've been doing it for nearly eighteen years on images anyway,
but make sure you've got that this ones new though number six
create a forward slash blogs slash AI to create a blog in
your site called AI. So slash blogs slash AI is the
URL you need publish 1500 plus word guys optimize for AI
queries. So you want to find out things
like here's an example best eco friendly yoga mats for hot yoga
in 2025 and people on AI use much longer queries than they
use on Google on Google. They might just search yoga mats
and want to see a big list and start filtering them.
Whereas on AI they would actually start to say we what's
the best eco friendly yoga mat. They might put the material in
delivery to UKI certainly find that.
As someone who's living in the UK, when I ask AI bots
questions, they tend to come back with American results first
unless I specify when auk store UK location.
And sometimes the really annoying ones like we have a
Boston here in the UK and there's a Boston in the US.
You you have New York, we have just York.
So little things like that. It might suddenly defer to the
wrong one, but you want to use conversational titles.
That's the key. This one's really cool and
speakable schema for voice AI markup key sections of blog
posts with speakable CSS selectors, so Google Assistant,
Gemini, etcetera can read answers aloud.
So it's called speakable schema. Again, it's a bit of code.
It's part of schema, but you want speakable schema.
And that's for when people are using the AI bots verbally,
which is quite important. Quick sip of T #8 first thing we
do on a site if it doesn't have this already.
If I find one of my clients doesn't have this, I shout at my
team. No, I don't.
We just make sure we fix it as fast this this is on every
single client. Make sure you submit your site
map.xml. It's a file automatically
created on Shopify. Submit your site map XML file to
Google search console and big web Bing Webmaster tools.
That's for the Google AI and Bing and ChatGPT are very
closely interlinked. So we'll come on to that in a
bit later. Also, sorry, just on ensure that
you're using the Shopify auto generated an updated one as
well. Include image colon, image and
video colon video tags in this XML site map a lot of this
stuff. You probably have questions
about Google it or send me an e-mail.
Hello at winning with shopify.com number 10.
Add data no snippet strategically.
So that's data hyphen, no snippet, all one word and use it
strategically. Prevent AI from pulling pricing
and discounts out of context. So there might be certain things
you actually tag on a page to say to the AI.
This that offer down here relates to a different set of
products like this is the recommended products now.
So don't take this into account with this product.
So actually don't take any of these snippets, but do go and
look at the main part of the product.
Use canonical tags religiously. Prevent duplicate content
issues. So canonical tag basically says
to Google that space A URL in the code and on a page that you
want Google to rank, it will point to itself.
So it might be forward slash products, forward slash T hyphen
shirt, and then the canonical will read exactly the same,
which seems to be what I'm the most important one to take into
account here. When you get to page 2 of a
search list of search results for page three, page 4 onwards,
when you change the colour of a product, if the colour is the
only thing that changed the title, the rest of the page is
exactly the same. You might actually want to
canonicalise it back to the first one.
There's so many ifs and buts about this.
It depends on your site. But if you're not using
canonical tags already, they're not already in your Shopify
theme. You're not had your developer
even look at them. You absolutely need them.
And you'll probably find if you fix canonical tagging so that
Google only has one version of each page and one version only
two index and the rest will point back to it.
The way Shopify works, you will have multiple versions of each
each each page, whether it's a product collection, blog post,
whatever. If you fix that, you'll probably
see an uplift in rankings on SEO anyway, let alone the fact that
the AI crawlers will go oh this site's nice and organised.
If I'm looking for information on this product, that's the page
I go to. It's always that URL again.
Classic part of SEO. For number 12 here.
Optimize page speed. 2 seconds load time is the target.
I get so many clients emails from people saying Shopify slow
we can't use it or and we've just given into the fact it's
not going to run quickly. We have stores running well into
the 90s out of 100 on mobile for Shopify page speed.
The problem is people don't know how to develop apps and people
don't know how to develop the theme well with the app.
It's not easy and sometimes it's not cheap to achieve that, but
there are ways you can improve it.
So 2 seconds is the target, probably 99.9%.
Shopify stores are slower than that.
So if you can get yours faster, massive opportunity to get
picked up by AI here #13 href Lang tags.
So this is a bit like I'm trying to explain this very quickly
because these are supposed to be short episodes.
It's a bit like the canonical tag.
There'll be a version pointing at itself in what's called a
href Lang tag. There'll be a URL in the code
that points at itself, but it will have a language and
location code. So in the UK it will say EN-GB
and then a link to the British or UK English speaking version
of that page. You can mix and match.
So you could have DE-GB which is German language.
In Great Britain. You could have, there's one for
the US which is US, but it'll be ENUS.
So it'll be English in the US, but you also in the US.
We very commonly do ES US so we have Espana so Spanish in the
US, second most popular language thanks to the lovely people from
Mexico and lots of other people that migrated to the US.
So yeah, those H for flag tags are super important.
So the the AI bots know I've got to use it and this is where
people are not doing this on their site.
And I mentioned earlier I get lots of US things coming back to
me because AI seems to be indexing in the USA lot more
than the UK at the moment because that's where the AI bots
kind of initially started learning was in the US ChatGPT.
I don't think it was even available in the UK until months
after it was available in the US #14 create a page under pages.
So the URL should go forward slash pages and then the name of
your page, which should be AI hyphen answers, space hub.
Sorry, not space, just forward slash AI hyphen answers.
So the URL again, I'll read that out again.
So it's slash pages, slash AI hyphen answers and create 50
plus common customer questions with short direct answers.
Things like do you ship to Australia and just put yes via
DHL in five to seven days is the example I've written here as
well. So you want this AI answers page
to answer things really, really quickly.
This is where you need an integrated business.
You need your customer service team and whoever's answering the
live chat on the site and dealing with customer queries.
You need them to feed every single question that ever gets
asked, asked of customers back to the marketing team so they
can put that information on the site.
That's how you're going to get listed in the AI bots because if
they can't find people, can't find it on your site, they will
go and ask AI now and say, does this come company do returns to
Canada? I'm going to ask that as a
question #15 quick zip a tea. That's not the action.
If you're listening to this, not watching it, I'm just drinking
tea. So #15 Use open graph and
Twitter cards with rich media. These things have been around
for like a decade now, maybe, probably longer.
And you basically when you share something on Facebook or you
share something on LinkedIn, you get the little preview.
It's got a title, normally an image, and it's got a little
description and then the URL, the open Graph and Twitter
cards. And obviously for Twitter X,
formerly known, as they always say X, formerly known as
Twitter. I just keep calling it Twitter
now. The name's longer when you're
trying to be short on it. It's not right.
But anyway, we'll do a certain episode about X at some point
because yeah. It's my ex I don't use anymore.
So Open Graph and Twitter cards. There's a lot of apps you can
use to plug these things in, but again, they'll probably ruin
your page beat. So you probably want to code it
manually. But there's one for the image,
one for the title, one for the description, and you have a few
lines of code normally along your metadata, alongside your
metadata and that kind of thing #16 enable user generated
content. So many sites I see have
literally just written in black and white text on the page.
Joe says we're a fantastic brand and I'd buy again.
Five stars. It's not verified.
Google does not like take any of that as credibility or credible.
So what you need to do is you need to have a third party.
Someone like Trustpilot, Yacht PO, Judge Me and Saguna do
product reviews. There's a whole range of
different review platforms. Get a review platform, they
range in price, but get one because then people are leaving
your review on an independent platform and website that then
links back into your website and you can feature it within the
website. It then carries credibility.
You also get this other beautiful site.
That is, one job is to validate credible good and bad news about
businesses, IE the customer reviews and link back to you.
trustpilot.com is one of the most trusted domains in the
entire world, so having that linking back to you is obviously
massive for SEO. This is one of the most trusted
AI models scrape review content, both the sentiment and the
images. So even if you'd pay a bit more
to have the ability for customer upload images, those things are
super, super important. You need that set up if you're
going to be successful. Otherwise you can have all the
best content in the world. You've got no credibility.
So the AI crawlers go, this all looks great, but I can't trust
them because I have no reason to trust them.
So I'm going to recommend somebody else even if they've
only got 10 reviews and you claim to have 50,000 but you've
not connected it, I'll probably put it in the code and using a
third party validated service like that, it is worth the money
in my opinion. Every single one of our clients
either got one or we've spoken about getting one, and there's
somewhere in the revenue growth plan, say right now we can
afford the reviews, let's get them #17 Adds item list element
schema to collection pages. That helps the AI understand the
product hierarchy. For example, you could go from
all products into clothing, into men's, into hoodies.
And so by using, it's called item list element.
No spaces in schema. I mentioned, sorry at .17 for
everyone who's still listening, you have a bit more value here.
I said at the start there's two names for this and I then read
Schema. I didn't tell you the other
name. Google had taken a load of,
well, not taking a bit. Adopted is the word.
It's adopted loads of different bits of schema, but only some of
them. And when we do SEO, it's the,
it's the sum of them that we're really optimising After we might
still use not ones that Google's not got on its list, but it's
called Google structured Data. So you want Google structured
data in there. Sorry, I'm, I'm sorry, just in
the middle of the show. I'm just going to say I just got
a message from another agency owner who is coming for some
beers. I'm organising in a few weeks
for agency owners. And someone just replied saying
thanks for inviting me. I don't have many friends,
sorry. I just thought it was brilliant.
Sorry. Anyway, back on track.
Yeah, so it's, it's called structured data.
So it's .17 about the item list element that I don't know if
actually listed in Google structured data, but this is
where AI, some of the AI crawlers use bits of schema that
Google doesn't. So now we need to go beyond just
that list of Google. But if you, if you go on Google
and search up or or or Bing, you can search up on If you go and
search for Google structured data, there is a set of pages on
their website with a little sub menu down the left and you can
choose like, oh, let's have a look at what an article is.
And it tells you with the article schema, gives you
examples of what code you need in there.
There is also a, it's called rich snippets.
There's a rich snippet checker on Google, so you can put any
page in it tells you what rich snippets it's found errors, both
amber warnings and Reds. If there's a red one, I can't
show this amber is I can still probably show it or I might be
able to show it, but there's a few things you need to improve
on there. Anyway, we carry on.
We've got three more Create a robots dot TXT which should be
on Shopify already, but make sure it allows access to the AI
crawlers so robots TXT when Google comes in for SEO.
Remember AI is like an extension of what Google is already doing.
When Google comes in to a site, the first thing it looks at is
it goes to thatsite.com/robots dot TXT.
Has to be exactly that URL. If you go and look at your site
right now and go forward, especially with Shopify store
forward slash your site.com/robots dot so plural
robots dot TXT and have a look at that file.
You'll see there's a list of things that that are allowed and
a list of things that are not. And these are folders.
The old days of making websites was folders, but they're still
called folders now. So where it's got a forward
slash, it says to Google anything that's my
website.com/collections/go and look at anything that starts
with that URL thread. You can also block Google from
looking at stuff. You can block SEO tools, you can
block other crawlers. Some people block search engines
from other countries from seeing their sites, but there's a bit
that you need to include. Sorry, you don't have to, but if
you do, you're basically welcoming the GBT bot in.
And it is you want user agent with A-IN the middle.
So user hyphen agent, colon, GBT bot, and underneath you want
allow colon and just a single forward slash.
If you put allow and a single forward slash and a robot sticks
here, it says to Google, which sorry, to whatever bot you've
listed there, go and have a look at everything.
So there's GBT bot, and there's also Google hyphen extended.
And underneath each of those it's user A, user hyphen agent
colon GBT bot. And then underneath colon
forward slash you want exactly the same.
So you want user hyphen, agent colon and then Google hyphen,
extended, GBT and B for bots are all in caps.
And then the G and the E for Google and extended are also in
caps. You want another allow colon
forward slash with a capital A underneath as well.
There are loads of examples of this online, so just go and grab
1 and make sure it's working. If you look in the back end of
Shopify, I should know this. I don't actually know.
I think you can go and edit it in the back of Shopify.
There's definitely ways you can allow the ability to go and edit
it. I think if you use our partner
Yost, if you use their app on Shopify, pretty sure you can go
modify in there. Yost will probably modify it for
you at the moment you install it to basically say to Google and
and any other crawlers, don't look at all this stuff, just
focus here. Crawlers will get bored single
crawl budget. Once it's exhausted, crawl
leaves your site. If it leaves your site before
touching your products, for example, because it's found so
many stupid pages and canonicals are running it around, you're
going to lose those loads of traffic.
Cool, this is getting more technical as we get on so track
with me or e-mail me afterwards #19 Use descriptive internal
linking with anchor text. So what a lot of sites will have
is when they have like a little block or a bit of text, the
button will just say like read more.
The button physically has text on it and that's what's known as
anchor text. Or if you've just got a
paragraph of text in the middle, there's a couple of words or
phrases are actually hyperlinking.
It's just called linking now says how old I am.
The linking off to other pages. If those links just say like to
view more colon, click here and you may click here.
The link that's not as valuable or as useful for an AI bot or
Google. Then if you said like, you know,
click kids of you are full clothing range or men's men's
ties, if it's like, you know, ties men are going to wear.
So got men's ties and you click on it and it goes into the men's
ties page. So I have to pick products
random when I'm doing the show. Yeah, the men's ties page that
that that will be fantastic. And then it tells the the AI
bot, if you click through to here, that's what it's going to
show you. If you just use read more all
the time, it might go, oh, it's read more.
It's all over the place. And they all go to different
links, like I'm just not going to touch those.
It might mean that AI bot just doesn't index half your site or
more. Like it's, it's very, very
common that happens. We've got a few tools we're
using here and we're testing at the moment, they're all quite
new. See how many pages have been
indexed by different AI bots. And at the moment most sites are
doing 10s of them, Certainly not that hundreds of thousands or
millions, like we are generally on Google for some of our, our
bigger brands. But as an example of anchor
text, see the best wireless earbuds under $100, that as a
link. That is what people are going to
type into an AI agent when they're having a conversation.
Going again, I've got $100 budget and I want the best
wireless ear earbuds. And we're saying ours are the
best wireless earbuds. And then, then we'll prove it to
you. When you click on that link.
That means it knows what's there rather than a read more, click
here, view this, you know, view now.
Whatever. So, so much better or learn
more. So boring, so vanilla, so dry
#20 we've made it to the end, ladies and gentlemen #20 is
monitor the AI specific traffic in GA 4.
So you want to monitor how much traffic's coming in from your AI
bots. You can see it as a referral
source. It will say like GBT dot, forget
what they're called now, ChatGPT, or it might be
grok.com. I use Grok quite a lot, which I
don't use X and Twitter, but I do use their chat bot and their
AI bot, which is, which is Grok. So yeah, open, open AI.
So I think it's like, isn't it GBT or chat.openai.com or
something? I don't know.
I have it on a bookmark. But you'll see that as a traffic
source in GA four. And then you can obviously see
the full journey bouncing is how much revenues from that.
And actually, for some of our bigger brands we work with,
where we've been doing a lot of this FAQ, content generation,
blog posts, robots, texts, in line site maps, all doing what
it should be doing. And we're building with good
authority loads of customer reviews when we've been ticking
all of these boxes for lots of our clients in the past.
And we've done that for years. Actually, they're already doing
really, really well on AI, which again, goes back to something I
said earlier. If you do an SEO really, really
well, you'll probably rank number one on AI anyway.
Anyway, it's enough from me. Not going to bore you with any
more boring information or at the times from me.
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