1 00:00:03,960 --> 00:00:07,080 Hello and welcome to another episode of Not an actual episode 2 00:00:07,120 --> 00:00:09,240 of the winning Shopify Podcast that makes any sense. 3 00:00:09,400 --> 00:00:11,560 It's Tuesday, and on Tuesday we don't do normal episodes. 4 00:00:11,560 --> 00:00:14,160 I do a little solo episode and it's Week 2 and we're already 5 00:00:14,160 --> 00:00:16,079 changing the name because someone called Jeff, sent us an 6 00:00:16,079 --> 00:00:17,840 e-mail and said, hey, I've got an idea for this. 7 00:00:17,840 --> 00:00:20,160 You're British, you must therefore drink tea. 8 00:00:20,160 --> 00:00:21,840 Yes, I do. I'm holding a cup of tea in my 9 00:00:21,840 --> 00:00:23,600 hand. So we're going to call this 10 00:00:23,600 --> 00:00:27,480 Tuesday's Tea Break Talks, which I think is quite a nice title. 11 00:00:27,480 --> 00:00:29,400 He didn't come up with that. He just, Jeff just said you 12 00:00:29,400 --> 00:00:32,240 should reference tea because tea works for Tuesday and talks. 13 00:00:32,240 --> 00:00:34,440 He says I see what you're doing. So everyone can tell you what 14 00:00:34,440 --> 00:00:37,040 kind of cup of tea I'm drinking. To start off, obviously it's the 15 00:00:37,040 --> 00:00:38,760 first time I've done one of these where we're drinking a cup 16 00:00:38,760 --> 00:00:40,960 of tea at the same time. I normally have a drink break 17 00:00:41,200 --> 00:00:44,360 before we record to make sure I'm nicely hydrated and ready to 18 00:00:44,360 --> 00:00:45,720 go, but I have an English breakfast tea. 19 00:00:45,720 --> 00:00:47,160 Not only that, one of our clients. 20 00:00:47,200 --> 00:00:49,400 And Paul, if you're watching, you'll love this Haven Knox 21 00:00:49,400 --> 00:00:51,120 Johnson. I made it in the first cup I 22 00:00:51,120 --> 00:00:52,800 grabbed. This is Buddy the Penguin. 23 00:00:53,160 --> 00:00:55,080 If you can't see, I'm holding up a cup with a big Penguin on it 24 00:00:55,080 --> 00:00:58,760 called Buddy in there and it's Haven Knox Johnston who do boat 25 00:00:58,760 --> 00:01:01,560 insurance here in the UK and across the EU and are one of our 26 00:01:01,560 --> 00:01:04,599 clients here at Spec my agency. And obviously I'm drinking 27 00:01:04,599 --> 00:01:07,680 English breakfast tea, quick debate builders tea. 28 00:01:07,880 --> 00:01:10,600 And if you're watching on Spotify or listening on Spotify, 29 00:01:11,400 --> 00:01:13,040 please leave a comment below. And if you're not, check out 30 00:01:13,040 --> 00:01:14,640 Spotify. Our Spotify audience is growing 31 00:01:14,640 --> 00:01:17,440 like absolute wildfire at the moment and we've got commenting 32 00:01:17,440 --> 00:01:19,200 on the episodes on there. So you guys can have a little 33 00:01:19,200 --> 00:01:20,920 chat while the episodes going on while you're listening in. 34 00:01:20,960 --> 00:01:24,720 So give us a little comment. Should a builders tea include 35 00:01:24,720 --> 00:01:27,320 milk, yes or no Sugar, yes or no? 36 00:01:27,720 --> 00:01:29,800 My vote, which is how I drink my tea. 37 00:01:29,920 --> 00:01:32,600 I think builders tea, which is a British thing, might have been 38 00:01:32,600 --> 00:01:34,280 other countries. But I suddenly in Britain, if 39 00:01:34,280 --> 00:01:36,880 you say I'll have a builders tea, it's always now followed up 40 00:01:36,880 --> 00:01:39,960 by a question of like, what? OK, sugar, not sugar, milk, not 41 00:01:39,960 --> 00:01:42,240 milk. I think it's milk, no sugar 42 00:01:42,240 --> 00:01:43,840 because that's the easiest, fastest thing. 43 00:01:43,840 --> 00:01:46,080 And you shouldn't really drink normal English breakfast tea 44 00:01:46,080 --> 00:01:47,560 without milk. Anyway, enough about tea. 45 00:01:47,720 --> 00:01:49,920 Welcome to today's not episode. I keep trying to call it 46 00:01:49,920 --> 00:01:52,640 episode. Today's Tuesday show, we are 47 00:01:52,880 --> 00:01:54,440 going through a few bits and pieces throughout here. 48 00:01:54,440 --> 00:01:56,200 I've got a whole load of notes on the screen in front of me 49 00:01:56,200 --> 00:01:57,800 again, which I'm going to be going through while we're 50 00:01:57,800 --> 00:01:59,440 talking. In fact, I'm going to talk 51 00:01:59,440 --> 00:02:01,080 through them. We've got Shopify news, there's 52 00:02:01,080 --> 00:02:03,120 some business loads of updates this week from Shopify. 53 00:02:03,120 --> 00:02:04,480 They've been busy, busy, busy and there's some good 54 00:02:04,480 --> 00:02:06,280 opportunities there. Something from one of our 55 00:02:06,280 --> 00:02:08,680 partners, something very exciting to do with tax. 56 00:02:08,680 --> 00:02:10,000 It's really boring and they do it for you. 57 00:02:10,080 --> 00:02:11,200 Excellent, who wouldn't want that? 58 00:02:11,480 --> 00:02:13,440 We've got some learnings, just 4 learnings this week from my 59 00:02:13,440 --> 00:02:16,240 agency, 2 from the SEO team because last week I did loads on 60 00:02:16,240 --> 00:02:19,480 PPC and then a whole episode on PBC on Friday because it's from 61 00:02:19,480 --> 00:02:20,880 Popular Demand. You guys wanting to know what 62 00:02:20,880 --> 00:02:22,960 the rest of the list look like? And then a few people we chance 63 00:02:22,960 --> 00:02:25,040 said, can we get some on SEO, like SEO the other side of 64 00:02:25,040 --> 00:02:27,480 Google and search engines. Yeah, we've got some stuff on 65 00:02:27,520 --> 00:02:29,000 SEO. And then I've got trivia. 66 00:02:29,000 --> 00:02:31,480 Fun fact at the end, which I'm going to ask you guys a 67 00:02:31,480 --> 00:02:32,640 question, you can see if you can get it right. 68 00:02:32,960 --> 00:02:35,800 But before all of that, I want to read out a quote from one of 69 00:02:35,800 --> 00:02:39,080 my absolute legends. One of the reasons that I 70 00:02:39,600 --> 00:02:43,640 previously quit the agency world quite a while ago and they got 71 00:02:43,640 --> 00:02:45,400 back involved in this. And while I'm doing so much in E 72 00:02:45,400 --> 00:02:47,680 comments, the moment is a guy called Alan Weiss. 73 00:02:47,720 --> 00:02:49,400 I used to call him Weiss, but I realized his name was spelt 74 00:02:49,400 --> 00:02:53,080 Weiss Alan and then it's Weiss. He's an absolute legend. 75 00:02:53,120 --> 00:02:56,760 He is one of the most successful consultants in all history and I 76 00:02:56,760 --> 00:02:59,080 read one of his books, consultancy Bible and decided 77 00:02:59,080 --> 00:03:00,720 this is for me. That's how I'm going to do 78 00:03:00,720 --> 00:03:03,040 things now, really help businesses change, and really 79 00:03:03,040 --> 00:03:05,040 get under the skin of a business to understand what the real 80 00:03:05,040 --> 00:03:07,320 problems are and how we can fix those. 81 00:03:07,960 --> 00:03:10,920 I've got a great quote from his blog here which I subscribe to. 82 00:03:11,520 --> 00:03:15,720 The goal isn't to work harder, but to work smarter by creating 83 00:03:15,720 --> 00:03:19,480 systems that scale your impact. Absolutely love that. 84 00:03:19,480 --> 00:03:21,520 And we're going to certainly apply that to marketing a lot of 85 00:03:21,520 --> 00:03:24,640 the back end office stuff that we do as well, right? 86 00:03:24,640 --> 00:03:29,320 I'm going to reel off 123456789 and I got a blank one at the end 87 00:03:29,320 --> 00:03:32,080 because obviously it enter and shouldn't have in my notes. 9 88 00:03:32,080 --> 00:03:34,600 points from Shopify this week that Shopify themselves have 89 00:03:34,600 --> 00:03:35,920 announced. These are all from Shopify. 90 00:03:35,920 --> 00:03:37,800 A few last week by the sources. I thought we'll keep it to 91 00:03:37,800 --> 00:03:40,480 Shopify just this week. You no longer need to get 92 00:03:40,480 --> 00:03:42,480 payment app extensions approved manually. 93 00:03:42,480 --> 00:03:46,160 If you want to change payment things in your cart in your 94 00:03:46,240 --> 00:03:48,800 check out on Shopify, Shopify. The second one is Shopify 95 00:03:48,800 --> 00:03:50,960 Sidekick, which is Shopify's AI assistant. 96 00:03:51,000 --> 00:03:55,160 It now makes images and saves them to your files for you, 97 00:03:55,200 --> 00:03:57,000 which is quite cool. So definitely check that. 98 00:03:57,160 --> 00:03:58,720 I had to play with those actually just before we hit 99 00:03:58,720 --> 00:04:00,080 record and they're they're quite good. 100 00:04:00,320 --> 00:04:02,280 I asked it to modify a product and it kept the product image 101 00:04:02,280 --> 00:04:04,120 exactly the same. Cut the background out and put 102 00:04:04,120 --> 00:04:07,280 it in a new location. So really, really useful tool by 103 00:04:07,280 --> 00:04:08,640 the looks of it. And obviously the quality of 104 00:04:08,640 --> 00:04:11,000 them will be the deciding factor and the conversion rate when you 105 00:04:11,000 --> 00:04:13,480 use those. Third one, Shopify Tax now 106 00:04:13,480 --> 00:04:16,399 handles VAT compliance in the EU and UK. 107 00:04:16,680 --> 00:04:19,519 For all other tax issues in the US, obviously called Tax Cloud 108 00:04:19,519 --> 00:04:20,640 or sponsor. I'm going to talk about them a 109 00:04:20,640 --> 00:04:22,000 bit later. They are the partner this week. 110 00:04:22,240 --> 00:04:24,280 I mentioned tax and that is a shameless plug about them. 111 00:04:24,960 --> 00:04:28,880 The next one is you can now issue refunds to store credits 112 00:04:28,880 --> 00:04:32,160 when processing returns. So someone sends something back. 113 00:04:32,160 --> 00:04:34,560 You can still keep the sale, but just send them another product. 114 00:04:34,560 --> 00:04:36,600 You lose a bit of delivery cost, but you don't lose the whole 115 00:04:36,600 --> 00:04:38,000 transactions. That's quite cool. 116 00:04:38,480 --> 00:04:41,880 Track inventory changes with new adjusted adjustment history 117 00:04:41,880 --> 00:04:43,840 reports which is quite good. I don't get too involved in 118 00:04:43,840 --> 00:04:46,520 inventory itself, but sounds like a good good feature to 119 00:04:46,520 --> 00:04:48,800 track inventory better. Can't argue that you can now. 120 00:04:48,800 --> 00:04:50,000 This is definitely for us in SEO. 121 00:04:50,000 --> 00:04:53,080 You can now translate image alt text which is quite good. 122 00:04:53,080 --> 00:04:55,720 So previously if you had an image on the site in your 123 00:04:55,720 --> 00:04:57,920 multiple language, you could only have one ALT tag for that 124 00:04:57,920 --> 00:04:59,440 image. Whereas if you've got say 125 00:04:59,440 --> 00:05:02,640 German, French, English, and I was going to say Australian who 126 00:05:02,640 --> 00:05:04,280 speaks the same language in Australia and Japanese, it's 127 00:05:04,280 --> 00:05:06,080 going to be Japanese. You could then put a different 128 00:05:06,080 --> 00:05:07,720 ALT tag for each of the images, which is quite cool. 129 00:05:07,720 --> 00:05:09,800 My team been working quite hard on that the last week. 130 00:05:09,800 --> 00:05:12,920 Since that's been released, discount codes from shareable 131 00:05:12,920 --> 00:05:17,120 links can now combine with existing codes in the cart. 132 00:05:17,560 --> 00:05:20,240 So if you have a shareable link like refer a friend and 133 00:05:20,240 --> 00:05:24,280 everybody gets 10% off or £50 off your first £500 order or 134 00:05:24,280 --> 00:05:26,040 something like that, You can also combine that with like a 135 00:05:26,040 --> 00:05:27,960 10% off code if they're using that in the cart. 136 00:05:28,480 --> 00:05:31,320 Last couple then manual payment checks now work with multi 137 00:05:31,320 --> 00:05:35,560 currency. So when you do, sorry, all 138 00:05:35,560 --> 00:05:37,040 manual payments. So if someone's going to pay an 139 00:05:37,040 --> 00:05:39,640 invoice check, it's only if you work in the B2B space or any of 140 00:05:39,640 --> 00:05:41,760 you guys do wholesale, which I know lots and lots of you do and 141 00:05:41,760 --> 00:05:43,320 lots of guests who've had on do wholesale. 142 00:05:43,720 --> 00:05:45,320 You can do multi currency in there as well. 143 00:05:45,560 --> 00:05:48,120 And last one before I have a quick sip of my delicious tea. 144 00:05:48,520 --> 00:05:51,560 Shopify e-mail now automatically filters out bot generated 145 00:05:51,560 --> 00:05:54,680 subscribers from an e-mail list. We had an issue out on the spec 146 00:05:54,680 --> 00:05:56,920 site recently where we had so much spam coming in. 147 00:05:56,920 --> 00:06:00,440 I thought wow over 1000 enquiries and it was like no 995 148 00:06:00,440 --> 00:06:02,760 of them spam from the same e-mail address. 149 00:06:02,760 --> 00:06:05,680 The quite easy to delete, but having that then filter out from 150 00:06:05,680 --> 00:06:08,440 your automatically filtering out through shop by e-mail is 151 00:06:08,440 --> 00:06:13,720 obviously it's super useful quick sip AD delicious if you're 152 00:06:13,720 --> 00:06:15,200 not watching. I had a lovely sip of tea. 153 00:06:15,200 --> 00:06:18,440 As you probably said from what I said, if you haven't got a tea, 154 00:06:18,440 --> 00:06:20,560 I should start go and make a tea hit pause. 155 00:06:20,560 --> 00:06:22,680 Start this episode again. Listen to it with a cup of tea. 156 00:06:22,680 --> 00:06:23,960 Let's all enjoy a cup of tea together. 157 00:06:23,960 --> 00:06:26,320 Tea is so relaxing and it's only got roughly. 158 00:06:26,320 --> 00:06:28,400 This is a great fact about tea. I found out recently from one of 159 00:06:28,400 --> 00:06:30,800 our clients that sells tea. They were telling me that tea 160 00:06:30,800 --> 00:06:33,400 has a third of the caffeine that you get in coffee. 161 00:06:33,960 --> 00:06:35,520 And I was like, oh, so coffee's better. 162 00:06:35,520 --> 00:06:38,120 And they were like, no, that means you can drink three times 163 00:06:38,120 --> 00:06:39,400 as much tea as you can drink coffee. 164 00:06:39,600 --> 00:06:41,480 And I love both. So it's a bit of a bit of a 165 00:06:41,480 --> 00:06:43,040 battle there. But anyway, back to our list. 166 00:06:43,040 --> 00:06:45,480 So partner news, I want to talk about tax cloud. 167 00:06:45,520 --> 00:06:47,600 We've mentioned on the Friday episode, there would be one of 168 00:06:47,600 --> 00:06:49,720 the pre roll ads in there about something they're doing at the 169 00:06:49,720 --> 00:06:51,240 moment, which I'm going to tell you about in a moment. 170 00:06:51,680 --> 00:06:55,200 If you haven't already used it. It's only for if you're in the 171 00:06:55,200 --> 00:06:57,880 US, it sorts out all of your sales tax for you and does all 172 00:06:57,880 --> 00:07:01,080 the reporting, which is the most frustrating bit, reporting back 173 00:07:01,080 --> 00:07:03,920 to every single state over certain conditions and and 174 00:07:03,920 --> 00:07:06,120 criteria when you've reached a certain point. 175 00:07:06,120 --> 00:07:08,760 And it's so such a faff. I would say to sort all of that 176 00:07:08,760 --> 00:07:10,800 out, especially you've only had a handful of orders or you're 177 00:07:10,800 --> 00:07:12,720 just above the threshold in one particular state. 178 00:07:12,720 --> 00:07:14,880 Like so you're just above the threshold in North Carolina. 179 00:07:14,880 --> 00:07:17,560 You gotta do we tax for North Carolina shouting them out. 180 00:07:17,800 --> 00:07:19,720 Saguna have been a partner of us for a while based in North 181 00:07:19,720 --> 00:07:21,720 Carolina since the first place in the US keeps coming to my 182 00:07:21,720 --> 00:07:24,320 mind when I think about partners, the tax cloud. 183 00:07:24,560 --> 00:07:26,520 These guys can do that and especially if you're working on 184 00:07:26,520 --> 00:07:28,200 something like we like we do. And I've been working on Google 185 00:07:28,200 --> 00:07:31,240 Shopping since pretty much Google Shopping existed on 186 00:07:31,240 --> 00:07:33,560 Google Shopping, we have to declare what our taxes and our 187 00:07:33,560 --> 00:07:35,560 delivery costs and things to Google on top of the product. 188 00:07:35,880 --> 00:07:38,400 So using tax cloud, you can have all of that sorted for you, 189 00:07:38,400 --> 00:07:40,840 which is which is brilliant. But most important filing those 190 00:07:40,840 --> 00:07:44,160 returns for you. They, it's free to use tax cloud 191 00:07:44,160 --> 00:07:46,400 as well. By the way, it's $199 a year, 192 00:07:46,560 --> 00:07:48,840 which is pretty cheap. So if you break that down by the 193 00:07:49,000 --> 00:07:51,240 by a month, it's less than $20.00 a month to use the next 194 00:07:51,240 --> 00:07:52,720 plan out the paid one. But you can start from the free 195 00:07:52,720 --> 00:07:54,600 one and see how good it is. But they are doing the most 196 00:07:54,600 --> 00:07:56,320 awesome thing, which again, I would have mentioned on Friday 197 00:07:56,320 --> 00:07:58,520 in one of the pre rolls. And check out their summer 198 00:07:58,520 --> 00:08:00,480 school. It's a free video series built 199 00:08:00,480 --> 00:08:02,480 to help you go deeper on the parts of your business that 200 00:08:02,480 --> 00:08:05,800 enable you to scale efficiently. We've been using the word 201 00:08:05,800 --> 00:08:07,880 profitably as well recently, but obviously it's slightly 202 00:08:07,880 --> 00:08:09,120 different. You were looking at back office 203 00:08:09,120 --> 00:08:11,560 so efficiently. One session every weekday from 204 00:08:11,560 --> 00:08:13,480 the 28th of July until the 8th of August. 205 00:08:13,480 --> 00:08:16,200 Just go to taxcloud.com. All one word Tax 206 00:08:16,200 --> 00:08:19,400 cloud.com/summer. If you talk to Tax Cloud though, 207 00:08:19,400 --> 00:08:22,160 mention us, you can go to taxcloud.com/winning and if you 208 00:08:22,160 --> 00:08:24,480 are going to use them, you get a free migration onboarding when 209 00:08:24,480 --> 00:08:26,320 you switch if you came through us as well. 210 00:08:26,320 --> 00:08:28,520 So definitely going to check out Tax Cloud. 211 00:08:28,520 --> 00:08:31,960 I, I hate it, genuinely hate it when businesses are bottlenecked 212 00:08:31,960 --> 00:08:34,000 and throttled by some of the back end things when you should 213 00:08:34,000 --> 00:08:36,080 be spending your time on marketing, customer service, 214 00:08:36,080 --> 00:08:38,240 learning what products sell, what products don't sell and 215 00:08:38,240 --> 00:08:39,320 actually moving the business forwards. 216 00:08:39,520 --> 00:08:42,280 And I, I certainly all of the tasks I do, I literally colour 217 00:08:42,280 --> 00:08:44,720 code them going. Is this helping grow and further 218 00:08:44,720 --> 00:08:47,040 my business like working my staff, working my clients, 219 00:08:47,040 --> 00:08:49,440 finding new clients, etcetera? Or is it's just the formalities 220 00:08:49,440 --> 00:08:51,520 is wasting my time? The formalities that waste my 221 00:08:51,520 --> 00:08:53,080 time, I get rid of them as quick as possible. 222 00:08:53,080 --> 00:08:55,200 Think can somebody else do this for me or should I hand this 223 00:08:55,200 --> 00:08:57,840 over to my to my PA or bookkeeper or something like 224 00:08:57,880 --> 00:09:00,240 that? 4 updates from the agency. 225 00:09:00,240 --> 00:09:02,160 I would like to say updates. 4 learnings from the agency. 226 00:09:02,160 --> 00:09:03,680 I thought would be useful to share with you guys things you 227 00:09:03,680 --> 00:09:05,600 can go and check yourself and see what's going on in your 228 00:09:05,840 --> 00:09:08,960 PPCSEO. So SEO Core web vitals if you've 229 00:09:08,960 --> 00:09:12,240 not heard of Core Web vitals in Search Console and also which is 230 00:09:12,240 --> 00:09:13,960 a free tool from Google. If you haven't got that set up 231 00:09:14,040 --> 00:09:16,840 Numpty go set up. You need it and it's free, and 232 00:09:16,840 --> 00:09:19,040 with the day you set it up it will give you up to 16 months. 233 00:09:19,040 --> 00:09:21,480 If your domains existed that long, it'll give you 16 months 234 00:09:21,480 --> 00:09:22,840 worth of data the moment you set it up. 235 00:09:23,000 --> 00:09:24,680 There's a thing in there called Core Web Vitals, which is 236 00:09:24,680 --> 00:09:28,560 essentially how the page loads. So if things move, if an item 237 00:09:28,560 --> 00:09:31,880 itself is too big, if the time to 1st bite is in the first byte 238 00:09:31,880 --> 00:09:35,040 of information that comes from the server across is too long, 239 00:09:35,160 --> 00:09:38,160 then Google will mark you down. This one specifically is about 240 00:09:38,160 --> 00:09:41,680 CLS Cumulative Layout shift, which is where during a slow 241 00:09:41,680 --> 00:09:45,320 loading page pages not loading quickly enough if things move, 242 00:09:45,320 --> 00:09:47,000 especially when you try and click on them and it suddenly 243 00:09:47,000 --> 00:09:48,400 moves and you click on the wrong thing. 244 00:09:48,800 --> 00:09:51,080 Google hates that. It fails all sorts, all sorts of 245 00:09:51,080 --> 00:09:53,520 usability checks and it's the kind of thing as a business 246 00:09:53,520 --> 00:09:55,720 owner you'd normally be looking at your own website on desktop 247 00:09:55,720 --> 00:09:58,680 anyway, not mobile, which is where this tends to be way more 248 00:09:58,680 --> 00:10:01,040 important. One of our new clients, we have 249 00:10:01,040 --> 00:10:03,800 just started on a few weeks ago and their product descriptions 250 00:10:03,800 --> 00:10:06,600 would be open as the page loads and just as the page loads 251 00:10:06,600 --> 00:10:08,440 finished, they would suddenly disappear behind a read more 252 00:10:08,440 --> 00:10:10,720 button. We've changed that and their 253 00:10:10,720 --> 00:10:14,360 rankings have been just slowly sliding, like losing like one 254 00:10:14,360 --> 00:10:17,080 position on average every sort of 5-6 months, just slowly 255 00:10:17,080 --> 00:10:19,200 sliding down over the last couple of years, which is why 256 00:10:19,200 --> 00:10:21,320 they come board with us. And what we've seen is since 257 00:10:21,320 --> 00:10:24,160 we've changed that, the top rankings will still seem to be 258 00:10:24,160 --> 00:10:26,280 absolutely fine and consistent, which is good stuff in the top 259 00:10:26,280 --> 00:10:27,920 three. All the stuff from like page 260 00:10:27,920 --> 00:10:30,480 three, page 4 onwards, the stuff that we're not really ranking 261 00:10:30,480 --> 00:10:31,840 about. Wouldn't cry if we lost it, but 262 00:10:31,840 --> 00:10:33,800 it's the stuff, the opportunity opportunities that stuff can get 263 00:10:33,800 --> 00:10:35,440 on the first page. Those have been fluctuating like 264 00:10:35,440 --> 00:10:38,480 mad the last week and 1/2. So Rob in our SEA team tells me 265 00:10:38,520 --> 00:10:40,600 he's going to update me on this as well in the next couple of 266 00:10:40,600 --> 00:10:41,600 weeks. So I'll come back to this as 267 00:10:41,600 --> 00:10:44,120 soon as we've got an update. One of my later ones in a few 268 00:10:44,120 --> 00:10:45,200 bits. I'm coming back to one I 269 00:10:45,200 --> 00:10:46,680 mentioned last week to say what's happening there. 270 00:10:47,360 --> 00:10:50,080 Second one on SEO is backlinks. You probably heard about people 271 00:10:50,080 --> 00:10:52,120 building links, link farms, that kind of thing. 272 00:10:52,360 --> 00:10:53,680 Don't build links for the sake of it. 273 00:10:53,680 --> 00:10:57,120 And links need to drive traffic. That's Google's criteria. 2 274 00:10:57,120 --> 00:10:58,320 things I want to share on this point. 275 00:10:58,320 --> 00:11:03,240 It's one point with an A and AB. So 2A is that where are we did a 276 00:11:03,240 --> 00:11:04,880 little alert. So I'm just I completely lost. 277 00:11:04,880 --> 00:11:07,640 I was my notes. It suddenly scrolled broken 278 00:11:07,640 --> 00:11:08,200 links. That's it. 279 00:11:08,200 --> 00:11:11,360 So if you've got links from another site endorsing your site 280 00:11:11,360 --> 00:11:13,000 link back to saying, hey, these guys are fantastic. 281 00:11:13,280 --> 00:11:16,000 But when a user clicks the link, it lands on a 404 or it lands in 282 00:11:16,000 --> 00:11:18,120 a series of redirects and doesn't actually land on the 283 00:11:18,120 --> 00:11:20,960 page that they were trying to get to in the 1st place or it 284 00:11:20,960 --> 00:11:23,160 doesn't exist or say it was a product got featured in the blog 285 00:11:23,160 --> 00:11:24,520 post and that product's not there anymore. 286 00:11:24,720 --> 00:11:29,320 You won't be getting, I don't say no, but next to 0 value for 287 00:11:29,320 --> 00:11:31,320 that link. And it's super quick to fix 288 00:11:31,320 --> 00:11:33,280 that. Where you send it, how you 289 00:11:33,280 --> 00:11:35,960 change it, what you change it to, who monitors it is where you 290 00:11:35,960 --> 00:11:37,920 might need a consultant or someone like us to come and help 291 00:11:37,920 --> 00:11:39,960 with that. But those broken links, massive 292 00:11:39,960 --> 00:11:41,720 opportunity. And we see that in almost every 293 00:11:41,720 --> 00:11:44,120 site that we pitch to where we check the broken links and we're 294 00:11:44,120 --> 00:11:45,480 like, you've got thousands of broken links. 295 00:11:45,480 --> 00:11:47,600 Someone's worked really hard to generate all these links, all 296 00:11:47,600 --> 00:11:50,400 these endorsements of your site to show that you're a good 297 00:11:50,400 --> 00:11:52,320 authentic site. We trust you and they're not 298 00:11:52,320 --> 00:11:54,320 working. We saw in someone's Trustpilot 299 00:11:54,320 --> 00:11:57,000 recently that the page there were people were landing on 300 00:11:57,000 --> 00:11:58,840 within the description. There were loads of little links 301 00:11:58,840 --> 00:12:00,600 within the description, Trustpilot and some of those 302 00:12:00,600 --> 00:12:02,440 pages were landing on 4-O fours. And we're like Trustpilot. 303 00:12:02,440 --> 00:12:04,280 It's one of the most trusted domains in the world and they're 304 00:12:04,280 --> 00:12:06,760 landing on a four O 4 quick change and bang rankings went up 305 00:12:07,040 --> 00:12:09,640 once we once we fixed that. And the second part of this SEO 306 00:12:09,640 --> 00:12:14,480 backlinks 2B is disavow reports, which won't mean a lot to a lot 307 00:12:14,480 --> 00:12:15,800 of you guys who are not in the SEO world. 308 00:12:16,120 --> 00:12:18,800 A disavow report is where you upload basically a small tech 309 00:12:19,080 --> 00:12:21,600 TXT file, small text file with a list of domains. 310 00:12:21,600 --> 00:12:24,960 And you say to Google, we've tried to remove these links from 311 00:12:24,960 --> 00:12:27,520 their site to ours, but we can't, we've reached out, we 312 00:12:27,520 --> 00:12:29,960 can't control their website, we can't change the link, but we're 313 00:12:29,960 --> 00:12:31,800 getting all these bad spammy links coming in. 314 00:12:32,240 --> 00:12:35,160 We had a client a few months ago that we changed that on and we 315 00:12:35,160 --> 00:12:36,960 were checking the other day. Well, I mean team checking all 316 00:12:36,960 --> 00:12:39,080 the time, but I had a quick look with them say how's that going? 317 00:12:39,480 --> 00:12:43,040 Well, they went from 18 out of 100 is the score that we get on, 318 00:12:43,040 --> 00:12:45,240 on a couple of the different tools we use to monitor this. 319 00:12:45,880 --> 00:12:49,440 They had 18 out of 100 score and they now got a 31 out of 100 320 00:12:49,440 --> 00:12:51,320 score. And it was literally three or 321 00:12:51,320 --> 00:12:52,680 four days after the disavour report. 322 00:12:52,680 --> 00:12:55,960 It was like running flat about 1718 and then it suddenly jumped 323 00:12:55,960 --> 00:12:57,640 to 31. It's stayed there since and it's 324 00:12:57,640 --> 00:12:58,680 been there for a couple of months now. 325 00:12:58,880 --> 00:13:01,840 And that took us probably an hour to sort out that file and 326 00:13:01,840 --> 00:13:04,720 upload that file. There's a Google themselves say 327 00:13:04,720 --> 00:13:06,520 they don't care too much about disavour reports. 328 00:13:06,520 --> 00:13:08,640 But then we do stuff like that and we're like, I'll go with the 329 00:13:08,640 --> 00:13:11,480 data, not with what I'm told. And the data tells us that that 330 00:13:11,480 --> 00:13:12,520 is a really, really good thing to do. 331 00:13:13,320 --> 00:13:16,200 So couple on PPC, then on Google advertising certificate on both 332 00:13:16,200 --> 00:13:18,080 of these. One is last week I mentioned 333 00:13:18,080 --> 00:13:19,880 about a client and we had a couple of emails about this as 334 00:13:19,880 --> 00:13:21,320 well. One of our clients was using 335 00:13:21,320 --> 00:13:24,160 Performance Max, but Performance Max wasn't just showing on 336 00:13:24,160 --> 00:13:27,040 Google Shopping using performances, Performance Max's 337 00:13:27,240 --> 00:13:29,720 AI machine learning engine. It was showing on all the other 338 00:13:29,720 --> 00:13:31,520 channels. ROI was therefore really low. 339 00:13:31,720 --> 00:13:34,040 Google Shopping is always going to have a higher or almost 340 00:13:34,040 --> 00:13:36,320 always, there's always caveat, it's almost always going to have 341 00:13:36,320 --> 00:13:38,040 the highest ROI of all the Google channels. 342 00:13:38,240 --> 00:13:39,400 And it wasn't showing much on this. 343 00:13:39,400 --> 00:13:41,440 We moved it to what's called standard shopping to say to 344 00:13:41,440 --> 00:13:43,240 Google, we're not going to use your AI engine and stuff we use. 345 00:13:43,320 --> 00:13:46,520 So we could use a target row as and say, hey, get me this much 346 00:13:46,520 --> 00:13:49,640 revenue, this much for every pound or dollar I spend, I want 347 00:13:49,640 --> 00:13:51,920 this many dollars back. But we moved to standard 348 00:13:51,920 --> 00:13:53,320 shopping. So I just wanted to update you 349 00:13:53,320 --> 00:13:54,760 guys. The first week, it's been 350 00:13:54,760 --> 00:13:57,000 running for two weeks. The first week RO the revenue 351 00:13:57,000 --> 00:13:59,880 tripled with three times as much revenue as when it used to be on 352 00:13:59,880 --> 00:14:01,360 P Max. Excuse me? 353 00:14:01,560 --> 00:14:04,040 It's one thing about tea is if you talk too much, I won't go 354 00:14:04,040 --> 00:14:05,400 into detail in case someone's eating right now. 355 00:14:06,480 --> 00:14:09,480 My wife would tell me off and but we've managed to triple the 356 00:14:09,480 --> 00:14:12,960 ROI in that first week. The second week ROI is is just 357 00:14:12,960 --> 00:14:14,520 slightly below before we start it. 358 00:14:14,520 --> 00:14:16,720 So collectively across the two weeks really, really good. 359 00:14:17,160 --> 00:14:19,640 And this is always there what I call the holding your nerve as 360 00:14:19,640 --> 00:14:21,720 APPC manager, you want to hold your nerve right now and see 361 00:14:21,720 --> 00:14:24,360 what happens in week 3. I checked the stats it's Monday 362 00:14:24,360 --> 00:14:26,520 morning or Monday afternoon. Sorry, this I'm recording this. 363 00:14:26,720 --> 00:14:28,560 Just check the stats from Saturday, Sunday as well. 364 00:14:28,560 --> 00:14:29,840 It looks like it started coming back up. 365 00:14:30,040 --> 00:14:31,840 So we always get these fluctuations when you do a big 366 00:14:31,840 --> 00:14:34,280 change in an account that tripling in the first week's a 367 00:14:34,280 --> 00:14:36,040 really good sign. Second week not surprised it 368 00:14:36,040 --> 00:14:38,200 dropped we just need to get a bit more data and my team are 369 00:14:38,200 --> 00:14:41,160 modifying that campaign as well, adding negative search terms 370 00:14:41,360 --> 00:14:44,160 modifying which products are actually showing in there and 371 00:14:44,160 --> 00:14:46,640 also starting to break down some of those campaigns into into 372 00:14:47,040 --> 00:14:48,760 potentially into smaller campaigns shortly, but we don't 373 00:14:48,760 --> 00:14:51,600 want to upset it too much. I think sometimes we've held our 374 00:14:51,600 --> 00:14:53,040 nerve and gone, I'm not going to make a change yet. 375 00:14:53,040 --> 00:14:54,160 And the next week's a really good week. 376 00:14:54,160 --> 00:14:55,840 And it's like, good, I didn't make any changes yet. 377 00:14:56,120 --> 00:14:58,320 Let's get some more data in and decide what we do next. 378 00:14:58,480 --> 00:15:00,440 And excuse me, my hay fever is terrible. 379 00:15:00,760 --> 00:15:01,960 If I suddenly need to sneeze in a minute. 380 00:15:02,200 --> 00:15:05,280 And the final one on PPC then before fun trivia fact of the 381 00:15:05,280 --> 00:15:07,800 week, we yeah, we should actually call it that. 382 00:15:07,800 --> 00:15:09,480 If you've got any name ideas for any of these bits, by the way, 383 00:15:09,480 --> 00:15:11,600 guys, send the names in like Jeff, thank you so much. 384 00:15:11,600 --> 00:15:12,960 Absolutely legend. I don't know what business 385 00:15:12,960 --> 00:15:14,240 you're from, Jeff. It was just a Gmail account. 386 00:15:14,240 --> 00:15:16,760 Thank you. But anyway, the final one, PPC, 387 00:15:16,800 --> 00:15:20,000 multiple brands we've audited are not using performance Maxis. 388 00:15:20,000 --> 00:15:24,120 Get this new search term report and you can add negatives. 389 00:15:24,920 --> 00:15:27,000 So we looked one last week and I don't know if you listen to the 390 00:15:27,000 --> 00:15:29,800 show or not, Ben, but if you do, you know this is about you, Ben. 391 00:15:29,800 --> 00:15:32,640 We spoke to you on Friday and you had a big huff at this 392 00:15:32,640 --> 00:15:33,960 moment. I thought we'll include that in 393 00:15:33,960 --> 00:15:35,560 the show. That was quite a big point and 394 00:15:35,560 --> 00:15:38,000 what we showed Ben on this proposal that we've written Ben 395 00:15:38,000 --> 00:15:40,160 and audit and Ben is going to become a client shortly, I'm 396 00:15:40,160 --> 00:15:43,240 sure of it. Hint, if you're listening, the 397 00:15:43,240 --> 00:15:46,120 search terms and negatives, we had a look and they were showing 398 00:15:46,120 --> 00:15:49,680 for healthy lunch ideas and a whole range of other keywords on 399 00:15:49,680 --> 00:15:51,000 Google. And they were the main search 400 00:15:51,000 --> 00:15:54,400 term spending a pretty chunky percentage of his budget. 401 00:15:54,680 --> 00:15:56,000 And his business provides services. 402 00:15:56,000 --> 00:15:57,440 So it wasn't even e-commerce with products. 403 00:15:57,760 --> 00:15:59,680 But if you're not looking at things like that or you've got 404 00:15:59,680 --> 00:16:01,760 an agency and you want to go and have a little prior and see what 405 00:16:01,760 --> 00:16:03,720 the agency's up to, definitely go and look at the search term 406 00:16:03,720 --> 00:16:05,640 report because you'll probably find some stuff in there that's 407 00:16:05,640 --> 00:16:07,240 really unrelated. And if they're not dealing with 408 00:16:07,240 --> 00:16:09,200 that, they're being lazy and they're not checking things well 409 00:16:09,200 --> 00:16:11,200 enough and they're just wasting your money on the wrong stuff, 410 00:16:11,280 --> 00:16:14,560 stuff which Google more than happy to get some money from you 411 00:16:14,560 --> 00:16:17,440 guys showing you for search terms like healthy lunch ideas, 412 00:16:17,440 --> 00:16:19,920 which most people were not going to want to bid on healthy lunch 413 00:16:19,920 --> 00:16:21,880 ideas. So good to good to get rid of 414 00:16:21,880 --> 00:16:23,800 that. Look at this 16 minutes in, it's 415 00:16:23,800 --> 00:16:25,840 probably slightly shorter. One's invited to this as well. 416 00:16:25,840 --> 00:16:27,480 I'm doing great. 20 minutes is my limit. 417 00:16:27,520 --> 00:16:29,600 Anyway, fun fact, I'm going to give you a second to try and 418 00:16:29,600 --> 00:16:32,040 think of this or how a guesstimate love the word 419 00:16:32,040 --> 00:16:34,120 guesstimate. And it's like an estimate meets 420 00:16:34,120 --> 00:16:40,800 a guest. OK, so in 2022 Shopify had 5.13, 421 00:16:40,800 --> 00:16:46,320 so $5.13 trillion go through Shopify in customer sales and 422 00:16:46,320 --> 00:16:47,320 and all the other things it does. 423 00:16:47,640 --> 00:16:52,160 So 5.13 trillion in 2022. What do you think the revenue 424 00:16:52,160 --> 00:16:53,240 was? This is from Shopify's own site. 425 00:16:53,240 --> 00:16:55,920 What do you think the revenue was in 2024? 426 00:16:55,920 --> 00:16:58,120 So 2 years later last year. Just give me a second thing 427 00:16:58,120 --> 00:17:02,600 about say 5.13 trillion in 2022. How much revenue went Shopify in 428 00:17:02,600 --> 00:17:04,560 2024? Annual consevity? 429 00:17:04,560 --> 00:17:12,280 Why you think about OK, so the answer is 6.09 trillion. 430 00:17:12,640 --> 00:17:18,119 So it's grown by just shy of 20% in two years. 431 00:17:18,160 --> 00:17:20,240 And As for a platform the size of Shopify, it's absolutely 432 00:17:20,240 --> 00:17:22,040 insane. I also had a look, there's some 433 00:17:22,040 --> 00:17:25,200 conflicting stats on this. Some Shopify themselves didn't 434 00:17:25,200 --> 00:17:26,440 release a stand on this I could find. 435 00:17:26,599 --> 00:17:30,480 Some places are saying that Shopify now accounts for 30% of 436 00:17:30,520 --> 00:17:34,240 all USE commerce stores. Other sources were saying 10% of 437 00:17:34,240 --> 00:17:38,040 all e-commerce stores in the US. So I'm guessing it's somewhere 438 00:17:38,040 --> 00:17:40,640 between those two. But either way it's growing. 439 00:17:40,640 --> 00:17:42,840 If you're sitting here listening to this going, I'm crying, Nick, 440 00:17:42,840 --> 00:17:46,040 I want to use Shopify. We're stuck on another platform, 441 00:17:46,080 --> 00:17:48,360 insert other platform here or we built our own, which is even 442 00:17:48,360 --> 00:17:50,200 worse because then everything you do, you have to pay a 443 00:17:50,200 --> 00:17:51,800 developer to change. You can't do much yourself. 444 00:17:51,800 --> 00:17:53,000 And depends how they built it obviously. 445 00:17:53,000 --> 00:17:55,280 But yeah, if you want to move to Shopify and you're unsure about 446 00:17:55,280 --> 00:17:56,360 it, feel free to send us an e-mail. 447 00:17:56,360 --> 00:17:59,360 You can send me an e-mail directly nick@winningshopify.com 448 00:17:59,360 --> 00:18:01,720 or hello at winning shopify.com, my team to pick it up. 449 00:18:02,080 --> 00:18:04,400 And yeah, send us an e-mail and just say, look, I'm on this 450 00:18:04,400 --> 00:18:05,760 platform. These are the reasons people 451 00:18:05,760 --> 00:18:07,520 don't want to move to Shopify. There might be a reason we can 452 00:18:07,520 --> 00:18:08,920 help you move or I might actually come back and just 453 00:18:08,920 --> 00:18:11,160 justify stop crying. You need to stay on that 454 00:18:11,160 --> 00:18:12,760 platform for those reasons that you've mentioned there. 455 00:18:12,920 --> 00:18:14,200 Happy to give a bit of advice on that. 456 00:18:14,200 --> 00:18:16,080 I hope you found today useful. I remember next week, if you 457 00:18:16,080 --> 00:18:17,600 haven't already, get a cup of tea. 458 00:18:17,800 --> 00:18:19,720 It's such an enjoyable show if you're having a cup of tea as 459 00:18:19,720 --> 00:18:22,120 well and you can be sipping along and taking notes of all 460 00:18:22,120 --> 00:18:23,440 the great things that we're sharing on here. 461 00:18:23,440 --> 00:18:25,120 But thank, thanks so much to my team for giving some of these 462 00:18:25,120 --> 00:18:26,520 notes over some of the learnings from the agency. 463 00:18:26,720 --> 00:18:28,400 And thank you for Jeff for renaming this. 464 00:18:28,640 --> 00:18:30,400 And yeah, we'll see again next week on Tuesday. 465 00:18:30,400 --> 00:18:32,360 And if you haven't already, this first time you've ever found us, 466 00:18:32,520 --> 00:18:34,920 Fridays, we post our main episode with guests. 467 00:18:35,040 --> 00:18:36,920 It was just me last week, so it was a bit of a cheat week. 468 00:18:36,920 --> 00:18:38,880 But this week we've got a guest coming in as well. 469 00:18:38,880 --> 00:18:40,520 So make sure you tune in on Friday for that. 470 00:18:40,520 --> 00:18:42,280 And if you want to get any more information, check out our 471 00:18:42,280 --> 00:18:45,320 website, wwwwspodcast.com. Thanks. 472 00:18:45,320 --> 00:18:46,720 Tuning in. See you again next Tuesday for 473 00:18:46,720 --> 00:18:47,840 more tea and talks.