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Hello and welcome to the episode
of Winning Which Five podcast. 

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Have you watched it before? 
My name's Nick and this is 

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Tuesday and on Tuesday as we 
post to Nick's Tuesday tea break

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talks. 
And yes, I'm British. 

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Yes, I have a cup of tea and 
it's absolutely delicious. 

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Before we dive in, I'm drinking 
ginger tea today and I haven't 

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listed the health benefits like 
I did with some of the other 

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teas, but it's delicious and 
it's got loads of good that even

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helps weight loss. 
And I think almost all of us 

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want to lose weight. 
Some people need to gain weight.

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We were very different bodies, 
very different lives, and that 

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is absolutely fine. 
But we're trying to lose weight.

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This is good for, it's good for 
digestion and a whole range of 

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other things. 
But anyway, if you're not tuned 

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into one of these things before,
they're quite short and snappy. 

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I'm going to go through some of 
the Shopify news, something from

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our partners, some learnings 
from the agency, few updates 

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going on. 
And then, yeah, I've made my own

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word. 
It's called a Quivia. 

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We're gonna do a Quivia, which 
is a question about a piece of 

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trivia, which is quite exciting.
I have submitted A trademark 

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request on that as well. 
And they said, what evidence 

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have you got? 
So I sent them some links to the

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podcast. 
How exciting. 

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But before all that, quote of 
the week. 

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And yes, I'm holding my phone 
because all my notes are on my 

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phone. 
So, yeah, and if you want the 

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notes, send me a text or listen 
to this. 

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There'll probably be a 
transcript as well on most of 

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the platforms we post this on. 
We've got a quote this week from

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Spec, my agency. 
This is one of our mantras, 

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something that we like to 
follow. 

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And I can't remember who it came
from in the team, but we talk 

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about this thing called helping 
your future self make decisions 

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today to make tomorrow more 
fruitful. 

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And we love that. 
You know, when you've got a 

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deadline on Friday and you think
to yourself, I'm going to get 

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this done by Monday, Tuesday, 
next week, nice and early and 

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have it done long before Friday 
to help my future self. 

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Or actually, I'm doing a task 
right now. 

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I know it's not going to be the 
last time I do this kind of 

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task. 
I'm going to make a template out

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of this to again, help my future
self. 

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It's about being more efficient,
better processes, and so you're 

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not constantly going, oh, I need
to do that again and do that 

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again and do that. 
It's like, no, I've done it 

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once. 
I made a process, which is a 

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much smarter way to go. 
So help your future self and 

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think about that when you're 
doing stuff from now on, right? 

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Shopify news, I've got 5 bits of
other ecommerce news and I've 

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got 2 bits of Shopify news. 
There's quite a lot going on in 

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Shopify this last week. 
Lots of new features added, 

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things changing in Shopify. 
But actually, I thought, you 

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know what, there's only two that
I really, really want to flag. 

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And the first one is really big.
Shopify have launched a new 

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thing called Shopify Launch 
Check. 

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It's called Shopify launch 
check. 

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It now checks your website using
AI before you launch it. 

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It will look through your theme,
your products, your collections 

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and give you lots of insight. 
So if you've not launched yet, 

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definitely check that out. 
If you're about to launch a new 

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brand or building and designing 
something, definitely run it 

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through and see what it says. 
I've not used it myself. 

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I've only found out this Monday 
afternoon. 

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I'm recording this. 
I've only found out literally 

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this afternoon having looked at 
the change like it said, but I'm

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going to try it. 
So I'll share on on a future 

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episodes in the next couple of 
weeks as to how we're using it 

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and what what benefit it's got. 
What kind of stuff actually 

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starts to tell so you and also 
if you're like a lot of our 

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clients, you're actually multi 
store. 

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So either multi online store, 
multi point of sale or both 

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multi locations or you've got 
some several brands or you've 

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created different stores for 
different countries, which be 

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kind of silly doing that Shopify
this day and age. 

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But anyway, I'm going to answer 
that now, but you can now use 

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Shopify analytics for multi 
store. 

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So if you're group brands 
director who like a lot of our 

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clients are that we're 
reporting. 

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So when we talk to those guys 
before we've had to pull in 

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analytics from lots of different
stores. 

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Now we can pull it from one 
place and bang, there is your 

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dashboard. 
If you just one store at the 

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moment, aspirations, not only if
you grow, you're probably making

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a lot more money. 
You can also use Shopify 

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analytics multi store. 
How exciting. 

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Anyway, if you've not heard of 
British sarcasm before, there's 

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plenty on this show. 
So apologies, that is me to a 

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nutshell. 
Other news then outside of the 

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Shopify world, we are at 
e-commerce Expo next week in 

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London. 
So that will be there. 

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Where's my diary? 
Hang on, let's check the date. 

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So next week, it's going to be 
the 24th, 25th, we're going to 

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be in town up in London. 
We've got a big stand there at 

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my agency spec. 
So come say hi. 

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We've got a 2 minute challenge, 
2 minutes and we've got a big 

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timer and a massive button. 
You can, it's like a giant 

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stress ball. 
So you can punch the button 

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starts a 2 minute time on a big 
screen that we've got. 

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And we'll spend 2 minutes 
finding PPC or SEO things. 

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And we're going to try, in those
two minutes, find 2 big things 

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that we think will be holding 
back your growth or things that 

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are creating untapped growth 
that you guys can tap into with 

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or without our help, which is 
quite exciting. 

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The second point is there's a 
been a huge move where Chinese 

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e-commerce firms are increasing 
warehousing space in Europe, 

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such as Timiu, Xian and JD at 
the moment, which is very, very 

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interesting. 
There's been a lot of talk, 

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especially about Timi recently. 
Xian has been around for quite a

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while. 
So there's some real 

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competitiveness starting around 
pricing, product quality and 

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lots of other things as well. 
So just if you're thinking of 

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expanding somewhere right now, 
maybe look at where they're 

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expanding and certain markets 
they're in on products that are 

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selling well on them and either 
avoid them or just know 

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sometimes it's better the devil 
you know than the devil you 

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don't stand competition against 
them. 18,000 orders per minute 

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happened on Amazon during their 
Prime Day on average to 18,000 

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orders a minute on average. 
And I've put in my notes in 

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capital letters with two 
exclamation marks. 

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Whoa, 18,000 orders a minute? 
I mean, just imagine your 

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warehouse, whichever business 
you work for, imagine your 

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warehouse right now and 18,000 
orders going Ding, Ding, Ding, 

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Ding, Ding, Ding, Ding per 
minute. 

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I didn't work out how many that 
was per second, but someone with

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a calculate come without. 
That is insane. 

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Yeah, per second it must be, it 
must be hundreds Target in the 

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United States, the target, the 
brand is reporting a 25% growth 

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since launching same day 
delivery. 25% growth for an 

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organization the size of target 
is insane. 

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Well done guys. 
Whoever's been involved in that,

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that is amazing. 
Amazon have also started this 

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final one. 
Amazon have started prioritising

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warehouse space for essential US
goods such as medical supplies 

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and household goods, which is 
very interesting. 

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I wonder, I won't read into too 
much. 

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It's not a political podcast. 
Let's talk about e-commerce and 

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making more money and marketing 
and fun things. 

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Read into that how you will 
partner news. 

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We've got a very exciting, 
there's not actually news this 

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week. 
It's just a heads up in the next

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couple of weeks going to be a 
very, very exciting episode 

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coming out with Shopify 
themselves who came on the show.

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I'm super excited. 
It's about choosing the best 

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apps. 
It's about how their App Store 

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works and some things that are 
changing in the Shopify App 

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Store at the moment. 
So definitely check that out. 

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We don't get Shopify on that 
often. 

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We try to be a bit independent, 
but also it's great to have them

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on sharing a couple of, not 
necessarily exclusives, but it's

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new stuff. 
Not a lot of people are talking 

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about this stuff yet, but 
certainly helping you guys make 

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better decisions with apps 
you're choosing and 

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understanding where Shopify will
prioritize an app and where they

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won't and what some of the 
criterias and things in there 

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mean. 
It also features Saguno, so 

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Saguna and somebody from Shopify
that we had on there. 

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Chris from Saguno is absolutely 
legend. 

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Who's the founder or one of the 
Co founders? 

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We also will have we are we 
actually have a meeting about 

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it. 
When you're watching this. 

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I'll be about an hour or two 
probably from a meeting. 

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If you watch this, the minute it
comes out about a webinar that's

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going to be coming out about 
Black Friday and Cyber Monday. 

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Couple of our partners are going
to be running it and we're going

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to be a bit involved as well. 
So that'll be coming out very 

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soon. 
So if you want to be the first 

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to hear about that either 
subscribe now if you're not 

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already to the podcast, also 
join our newsletter and we can 

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let you know when that's coming 
out. 

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It's going to be a webinar. 
It's going to be live. 

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It's going to be quite 
interactive. 

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You can ask questions and we're 
going to be talking about how to

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make the most out of peak this 
year. 

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I know it's quite close to peak,
but it's always hard when we, 

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you know, planning content 
because if you talk about Peak 

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in the middle of summer or early
summer or earlier in the year, 

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people are like, well, I'm not 
really thinking about that yet 

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or people have already done it 
if they're in advance. 

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So we're doing a bit of a last 
minute 1. 

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So if you're quite a big brand 
and going, oh, we've already got

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Black Friday, Cyber Monday, all 
stuff sorted at the moment and 

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Peak's all kind of signed off 
and approved. 

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Still worth coming along and 
listening for next year. 

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Some updates from the agency. 
I've kept it to two, but two 

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kind of chunky ones this week. 
Some weeks we have like 7 or 8 

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before that, a quick sip of 
delicious ginger tea. 

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And if you haven't, if you've 
got a drink, let's all of a sip 

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together raise a glass to the 
beautiful world of ecom. 

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Anyway, some updates from our 
agency SEO. 

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I've got a job for all of you 
guys on an SEO or when you go to

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Google Search Console, if you've
not set it up, go and well, not 

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say set up, go and verify it. 
It's already running and 

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Google's recording information 
about your website and your 

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business. 
Go and verify Google Search 

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Console and I'll tell you lots 
of stuff that Google knows about

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your site like things you appear
for, things you don't appear 

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for, and she won't show you 
anything you don't appear for. 

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They just felt right in the 
sentence. 

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It will show you what you are 
appearing for. 

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It will show you how much 
Google's indexing your site, any

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issues, it's finding page load 
formats, being wrong, all that 

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sort of stuff. 
It's essential for any SEO that 

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we're doing. 
So definitely go and verify 

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that. 
But the job is I'm going to need

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to check on your Shopify store 
how many pages you have in this 

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report. 
Click pages on the left and then

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go to what's called alternative 
page with proper canonical tag. 

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And this is it flagging this 
might Google, Google saying this

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might not be an issue. 
But this looks like you're 

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giving me the runaround because 
you're telling me to go and look

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at lots of pages. 
And then I see this thing in the

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code of each of those pages 
called a canonical tag that 

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says, actually don't rank me, 
rank a different page for the 

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same keyword, same content. 
So you can have a look at me, 

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but don't rank me rank a 
different page. 

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There's a reason why it does 
that. 

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We've it's quite complicated 
depending on your store setup 

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and how your theme files and 
things work. 

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But we fixed this for a brand 
recently. 

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We fixed it for lots of brands, 
but one that we did it for just 

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a few weeks ago, we've had an 
80% revenue increase in the last

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two weeks, 80% revenue increase 
since we did it, and it took 

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Google two or three days 
obviously to catch up and see 

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what we've done. 
So definitely go and recommend 

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it. 
The biggest issue here is Google

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spending time crawling lots of 
pages that you're telling it not

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to look at. 
And if you can filter Google's 

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time down to just look at my 
products and collections and 

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homepage and buying guides and 
blog posts, none of these other 

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random pages or duplications of 
an existing page, Google's 

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probably going to increase your 
rankings because now it's 

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spending its time actually 
reading the content that is most

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important. 
Second thing then, and this is 

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APPC 1 to keep it nice and 
balanced through my two teams. 

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Previous weeks we've been 
talking about this and we've had

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lots of different results 
playing about with the product 

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titles in feeds. 
Now this relates to the Quivir, 

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I'm going to ask in a minute as 
well on a different topic, but 

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the same kind of thing. 
We have realized that almost 

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every single PPC contract we've 
pitched 4 O one in the last 

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three years, the last three is 
almost all of them. 

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Previous agencies or internal 
teams have not done enough work 

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on the shopping feeds for Google
Shopping. 

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Now why is that a problem? 
Well, it's a problem because 

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you've got a lot of different 
space and you can put more 

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things into your shopping feed. 
Between Shopify itself and 

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between Google's, you're missing
an opportunity to rank for more 

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things or show for more things 
and give performance Max, which 

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is the main shopping, leave it 
out, standard shopping, giving 

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that much bigger, wider mandate 
of things it can show you for. 

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So the product feeds, it 
determines what you appear for 

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and it determines what your 
shopping ads look like. 

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And when you kind of peel back 
all the different layers of 

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Google Shopping, there isn't 
really anything else to it. 

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It's someone searches something 
and I appear and then when I 

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appear, what do I put in that 
appearance? 

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And the feed drives both. 
Both of those things we did get 

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asked by a lead a few weeks ago,
which we've now signed them. 

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Now a client, we got asked by 
them, go on, hit me with the 

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stat. 
If you had to add up, just based

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on the Google ads change history
and the state of the feed, how 

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many hours a month do you think 
I'm getting in terms of service 

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here? 
Excluding calls and stuff, just 

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how many hours a month am I 
getting of them actually 

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clicking buttons? 
And we came back about 1 1/2 to 

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two hours and showed them the 
things and the evidence as to 

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why we thought that. 
To which they cried saying, 

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well, I'm paying four and a 
half, £1000 a month to my 

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agency. 
They're not paying us that our 

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fees are much more reasonable, 
but they will be paying that as 

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we start to grow things over the
over the next few months. 

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So that shopping feeds is super 
important. 

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So if you've got an agency and 
they're not managing the feeds, 

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they're not really you managing 
your Google Shopping, and you'll

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probably find they're spending a
majority of their budget on 

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performance Max. 
That's very, very normal. 

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So if they're doing that, 
showing lots of shopping ads and

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they're not actually doing any 
work, I hate to say that there 

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are lots of Cowboys in our 
industry. 

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So that's the PPC. 
Learning from this week is we're

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still quite shocked as to how 
many agencies are actually doing

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very little work. 
And then when we see like a 

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positive ROI result, we're quite
concerned about it. 

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But that leads me on to Quivia 
to finish today's episode. 

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This is the shortest one I've 
ever done. 

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This is quick probably because 
I've had so much coffee this 

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morning, but the Quivia 
question. 

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So it's a piece of trivia, but 
I'm going to ask a question 

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about and give you guys a quick 
moment to think about it while I

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have another sip of delicious 
ginger tea. 

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What percentage of brands that 
we talk to and or pitch to have 

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inaccurate data and tracking or 
just generally have some level 

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of tracking problems that we fix
when we start. 

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So what percentage of brands, 
and we talk to probably hundreds

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of brands every year probably 
work it out, what percentage of 

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those brands, and we've added 
this up, what percentage of 

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those brands have a tracking, it
doesn't have to be a major one, 

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but they have some sort of 
tracking issue that means the 

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00:12:14,200 --> 00:12:17,400
decisions they're making are 
probably wrong. 

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00:12:17,400 --> 00:12:19,480
Give you a little moment to 
think about that. 

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00:12:19,480 --> 00:12:22,240
What percentage? 
And I'll give you a 5% leeway if

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you're right. 
I love ginger tea. 

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00:12:25,960 --> 00:12:28,640
So good, so refreshing. 
It was a good before bed. 

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00:12:28,960 --> 00:12:30,560
Ginger tea helps the digestive 
system. 

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00:12:31,000 --> 00:12:32,560
Anyway, I'm not medically 
trained or anything. 

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00:12:32,560 --> 00:12:37,560
I just read Google a lot. 
So the answer is 97 percent. 97%

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00:12:37,560 --> 00:12:39,960
of brands that we've spoken to 
or pitched to or looked at their

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00:12:39,960 --> 00:12:44,000
data in, you know, GA 4, Google 
Ads, Shopify, even Shopify 

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00:12:44,000 --> 00:12:48,360
analytics data or the CRM data 
if it's lead Gen. client, 97% of

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00:12:48,360 --> 00:12:50,800
them had some sort of issue 
where we've gone until we fix 

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00:12:50,800 --> 00:12:52,520
that. 
We can make lots of little 

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00:12:52,520 --> 00:12:54,600
tweaks and try and improve 
things, but we're kind of 

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00:12:54,600 --> 00:12:55,960
running blind. 
We don't actually know for 

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00:12:55,960 --> 00:12:58,680
increasing profitable revenue 
growth, which is the most 

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00:12:58,680 --> 00:13:00,520
important thing. 
Hope you enjoyed today's 

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00:13:00,520 --> 00:13:01,960
episode. 
We're going to have a 4% out on 

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00:13:01,960 --> 00:13:04,320
Friday if you want to tune in 
for that as well, where I will 

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00:13:04,400 --> 00:13:06,520
almost always have a guest. 
I think I kept saying that last 

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00:13:06,520 --> 00:13:09,320
week and then last week it was a
solo episode I did on SEO, which

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00:13:09,320 --> 00:13:12,600
I do two of those a year. 
But yeah, we should have a guest

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00:13:12,600 --> 00:13:13,960
this week. 
Please tune in on Friday if you 

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00:13:13,960 --> 00:13:15,160
can. 
If you haven't already, go to 

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00:13:15,160 --> 00:13:18,320
our website wwspodcast.com. 
Our friends at the lovely agency

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00:13:18,320 --> 00:13:20,640
Glaze are currently rebuilding 
that site for us and doing a new

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00:13:20,640 --> 00:13:22,000
design on it. 
And that's going to be available

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00:13:22,000 --> 00:13:23,680
very, very shortly. 
But go and sign up to our 

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00:13:23,680 --> 00:13:24,920
newsletter. 
We're gonna be sending out some 

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00:13:24,920 --> 00:13:26,800
really cool content scene. 
And we have something incredibly

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00:13:26,800 --> 00:13:28,240
big. 
The biggest thing we've done 

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00:13:28,240 --> 00:13:31,320
since the podcast itself, 
biggest thing we've done since 

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00:13:31,320 --> 00:13:33,840
that is going to be launching 
probably September next year. 

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00:13:33,840 --> 00:13:35,080
And I'm going to start talking 
about soon. 

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00:13:35,160 --> 00:13:37,320
So join that newsletter. 
I'll be the first to hear about 

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00:13:37,320 --> 00:13:38,160
it. 
Thanks for tuning in today. 

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00:13:38,280 --> 00:13:39,280
I've been Nick, you've been 
great. 

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00:13:39,280 --> 00:13:40,920
Enjoy your cup of tea. 
And I'll see you guys again for 

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00:13:40,920 --> 00:13:42,600
another one of these next week. 
But see you on Friday for a 

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00:13:42,600 --> 00:13:43,840
guest episode. 
Thanks a lot.