1 00:00:04,040 --> 00:00:08,240 Hello everybody and welcome to another Tuesday tea break talks. 2 00:00:08,280 --> 00:00:12,280 And today I've been absolutely spoilt, which is good because I 3 00:00:12,280 --> 00:00:14,360 haven't done one of these last week and I missed a few weeks 4 00:00:14,360 --> 00:00:16,320 before that. I had every intention. 5 00:00:16,320 --> 00:00:18,640 I even went away and took my camera microphone, this 6 00:00:18,640 --> 00:00:21,640 microphone with me to record some fun things going on. 7 00:00:21,640 --> 00:00:24,000 But we've done a double week this week with a double things. 8 00:00:24,280 --> 00:00:27,440 But I've been absolutely spoilt in this cup here. 9 00:00:27,440 --> 00:00:29,960 And then we can see it doesn't even look like tea, but it's 10 00:00:30,040 --> 00:00:32,240 smells delicious. It looks, I actually think it 11 00:00:32,240 --> 00:00:35,320 looks like granola, but it smells wonderful. 12 00:00:35,480 --> 00:00:39,080 It is blue pomegranate tea. It's been brewing in there for 13 00:00:39,080 --> 00:00:41,680 about 5 or 10 minutes now. Boiled the kettle to 80, which 14 00:00:41,680 --> 00:00:44,160 apparently is the best thing. So grab a cup of tea and I'm 15 00:00:44,160 --> 00:00:46,480 going to tell you some health benefits of this and then we'll 16 00:00:46,480 --> 00:00:49,040 talk about e-commerce, shall we? Just to just to top things off, 17 00:00:49,040 --> 00:00:52,680 as this is a Winning with Shopify podcast, it's not this 18 00:00:52,680 --> 00:00:54,720 is amazing. Sorry, I'll show you for anyone 19 00:00:54,720 --> 00:00:57,320 watching if you're listening to this, you just have to use your 20 00:00:57,320 --> 00:00:59,200 imagination. But look at the colour of this 21 00:00:59,200 --> 00:01:00,880 tea. It doesn't even I don't know if 22 00:01:00,880 --> 00:01:03,200 I can't really angle the camera anymore that's spilling tea 23 00:01:03,200 --> 00:01:05,600 everywhere, but it's like a pinky colour, which is 24 00:01:05,600 --> 00:01:07,600 absolutely delicious. So we're going to enjoy a nice 25 00:01:07,600 --> 00:01:10,880 cup of blue pomegranate tea. It is rich in goodness, my 26 00:01:10,880 --> 00:01:14,680 notes, rich in antioxidants and has several potential health 27 00:01:14,680 --> 00:01:17,440 benefits, including supporting heart health, reducing 28 00:01:17,440 --> 00:01:19,800 inflammation and boosting the immune system. 29 00:01:20,120 --> 00:01:22,400 All the above I need right now because of the reasons I 30 00:01:22,400 --> 00:01:24,840 couldn't record last week is I wasn't very well and I was 31 00:01:24,840 --> 00:01:27,040 supposed to be on holiday and things were turned upside down. 32 00:01:27,040 --> 00:01:29,600 But we're back now and we are very happy. 33 00:01:29,840 --> 00:01:33,000 We being me, myself and I and my family, but we're all good. 34 00:01:33,840 --> 00:01:34,960 We're going to go through a few things today. 35 00:01:34,960 --> 00:01:37,200 We've got quote of the week. We've got some shop if we've got 36 00:01:37,200 --> 00:01:39,160 loads of Shopify news because we obviously missed last week. 37 00:01:39,400 --> 00:01:41,400 It was my birthday on the 29th of October. 38 00:01:41,400 --> 00:01:42,800 Thanks for the presents everyone sent. 39 00:01:43,520 --> 00:01:45,360 That's a joke. This is English sarcasm. 40 00:01:45,360 --> 00:01:47,040 I didn't get any presents. Well, I actually don't have to 41 00:01:47,040 --> 00:01:49,480 get 2 presents from work, one being this delicious tea from 42 00:01:49,480 --> 00:01:51,600 the bean shop. Lorna, I don't know if you 43 00:01:51,600 --> 00:01:53,640 intended this to be a birthday present, but I've taken it as 44 00:01:53,640 --> 00:01:55,520 one. See we've got loads of Shopify 45 00:01:55,520 --> 00:01:56,920 news to go through. We're not going to have any 46 00:01:56,920 --> 00:01:59,840 partner news this week so don't have to go on too long and we've 47 00:01:59,840 --> 00:02:02,440 got some agency learnings. We've got four things going on 48 00:02:02,440 --> 00:02:04,240 the agency we're going to share about BBC SEO. 49 00:02:04,440 --> 00:02:07,000 We've got an incredible Quivia. It's actually a myth. 50 00:02:07,040 --> 00:02:09,400 I'm busting A myth this week using some stats from the 51 00:02:09,400 --> 00:02:11,480 Telegraph. And then we'll all say a sweet, 52 00:02:11,480 --> 00:02:15,600 sweet sorrow and goodbye. Sorrow as in a sorrow filled 53 00:02:15,600 --> 00:02:17,120 goodbye. Maybe. 54 00:02:17,120 --> 00:02:19,640 Sorry, I've been away for a week and my inbox is carnage. 55 00:02:19,640 --> 00:02:22,440 So I'm just I've literally gone and locked myself in the what 56 00:02:22,440 --> 00:02:24,880 used to be a cupboard. It is now the the podcasting 57 00:02:24,880 --> 00:02:26,680 room. But anyway, I've got 3 quotes. 58 00:02:26,680 --> 00:02:28,520 We've got some quotes sent in. Thank you very much guys. 59 00:02:29,400 --> 00:02:32,120 John has sent in. The best discount is a great 60 00:02:32,120 --> 00:02:34,480 experience. The best discount is a great 61 00:02:34,480 --> 00:02:36,240 experience. So rather than just discounting, 62 00:02:36,240 --> 00:02:38,760 come at the best discount. There's no name on this one. 63 00:02:39,040 --> 00:02:41,440 Everyone's offering deals, so have a think about what will 64 00:02:41,440 --> 00:02:45,000 make yours stand out. Sorry, what will make yours 65 00:02:45,000 --> 00:02:46,520 stand out? Very different grammar. 66 00:02:46,680 --> 00:02:50,000 What will make your stand out is how you deliver that deal. 67 00:02:50,240 --> 00:02:52,520 So you think about the positioning of things and 68 00:02:52,520 --> 00:02:54,440 sometimes you'll even what I love about this quote is 69 00:02:54,720 --> 00:02:56,920 sometimes I think about things and go, do you know what? 70 00:02:56,920 --> 00:02:59,440 I really enjoyed that buying experience from that company or 71 00:02:59,440 --> 00:03:01,360 that shop or whatever it might be. 72 00:03:01,360 --> 00:03:03,240 And then when I thought I was like, they didn't actually even 73 00:03:03,240 --> 00:03:06,160 offer me anything extra. It was like the person at the 74 00:03:06,160 --> 00:03:09,640 till just smiled a lot. Or actually they said, you know, 75 00:03:09,640 --> 00:03:12,400 if you buy 1000 products, you get one for free and the free 76 00:03:12,400 --> 00:03:14,560 one just I wasn't expecting it. Didn't even know I was getting 77 00:03:14,560 --> 00:03:16,080 it. Just a random act of kindness as 78 00:03:16,080 --> 00:03:18,720 far as I was concerned. Then you think like one in 1000 79 00:03:18,720 --> 00:03:21,280 or one in 10 orders or whatever. It's not actually a great deal. 80 00:03:21,280 --> 00:03:24,320 But again, it's is how you deliver the deal is really, 81 00:03:24,320 --> 00:03:26,200 really key. So get good at that in your, in 82 00:03:26,200 --> 00:03:28,760 your businesses. And then final one is action and 83 00:03:28,760 --> 00:03:31,600 audit your post purchase flow this week. 84 00:03:31,960 --> 00:03:34,000 We've been doing loads of testing on this recently where 85 00:03:34,360 --> 00:03:37,040 once you've bought something from a website, actually say, 86 00:03:37,040 --> 00:03:39,080 well, do you want to add something else to the order? 87 00:03:39,080 --> 00:03:41,520 You've got one hour to do so and there'll be no additional 88 00:03:41,520 --> 00:03:43,880 delivery charge. Some companies here in the UK 89 00:03:43,880 --> 00:03:45,880 like delivery do it. I don't know if you have 90 00:03:45,880 --> 00:03:48,880 delivery in the US, in Australia where are lots of our others 91 00:03:49,120 --> 00:03:51,280 listeners are based, but you basically go on delivery and you 92 00:03:51,280 --> 00:03:55,120 can just scroll through tons of different takeaways shops and 93 00:03:55,120 --> 00:03:56,680 order all sorts. You have pizza delivered and all 94 00:03:56,680 --> 00:03:58,920 that kind of stuff through delivery, but delivery did it 95 00:03:58,920 --> 00:03:59,960 really well. Once you've ordered something, 96 00:03:59,960 --> 00:04:03,720 it says for no extra cost, you got 10 minutes to add something 97 00:04:03,720 --> 00:04:05,960 from a local supermarket and there'll be no additional fee or 98 00:04:05,960 --> 00:04:07,920 cost to add something from the supermarket. 99 00:04:07,920 --> 00:04:09,920 Try and encourage more people to use that supermarket journey. 100 00:04:11,080 --> 00:04:12,640 So look at your post purchase flows. 101 00:04:13,080 --> 00:04:15,480 Add a thank you e-mail if you haven't got a decent one 102 00:04:15,480 --> 00:04:16,640 already. Optimize it. 103 00:04:17,320 --> 00:04:19,640 Add a how to guide so the product they've just bought now. 104 00:04:19,640 --> 00:04:21,040 Tell them how to use it before it arrives. 105 00:04:21,040 --> 00:04:23,160 Keep them engaged while they're waiting for the postman to 106 00:04:23,160 --> 00:04:24,480 deliver it. Especially if you're in a 107 00:04:24,480 --> 00:04:27,080 country like America where it takes quite a while often for 108 00:04:27,080 --> 00:04:29,760 delivery to happen. We are so spoiled in the UK. 109 00:04:29,760 --> 00:04:31,360 We get next day delivery almost all the time. 110 00:04:31,360 --> 00:04:33,880 If it's not next day, I actually will reconsider whether I'm 111 00:04:33,880 --> 00:04:35,080 buying it. That's how much our buying 112 00:04:35,080 --> 00:04:37,240 habits have changed and what else? 113 00:04:37,240 --> 00:04:40,000 We got a personalized note and just remember, especially 114 00:04:40,000 --> 00:04:42,680 through Black Friday, Cyber Monday, that actually this isn't 115 00:04:42,680 --> 00:04:44,600 just about getting the transactions and the revenue 116 00:04:44,600 --> 00:04:46,760 over that period. You really need to be thinking 117 00:04:46,760 --> 00:04:48,720 in advance what we're going to do over Black Friday, Cyber 118 00:04:48,720 --> 00:04:51,880 Monday to get people engaged and get them buying from us multiple 119 00:04:51,880 --> 00:04:53,960 times into next year. It's really, really important. 120 00:04:54,200 --> 00:04:57,680 Otherwise you might find your RO is up, but your margins are also 121 00:04:57,680 --> 00:04:59,400 tighter because you put a discount on the products. 122 00:04:59,680 --> 00:05:01,440 So you can end up spending a lot more money and actually not 123 00:05:01,440 --> 00:05:04,120 making much more anyway. So some really good quotes 124 00:05:04,120 --> 00:05:04,840 there. Keep those coming. 125 00:05:05,040 --> 00:05:06,560 I think the tea is drinkable. We're going to try it. 126 00:05:06,560 --> 00:05:08,840 So I love pomegranate, and this is blue pomegranate. 127 00:05:11,360 --> 00:05:13,760 I feel like, not saying it's delicious just because that's 128 00:05:13,760 --> 00:05:16,120 what you're probably expecting me to say, but it is really, 129 00:05:16,160 --> 00:05:19,720 really nice. It's very fruity and the best 130 00:05:19,720 --> 00:05:23,120 thing about loose leaf tea in a thing you can actually, you can 131 00:05:23,120 --> 00:05:25,240 put water back in it two or three times and it still tastes 132 00:05:25,240 --> 00:05:27,320 delicious. So you get several cups of tea 133 00:05:27,320 --> 00:05:29,240 out of 1 little pot, which is lovely. 134 00:05:29,920 --> 00:05:31,840 Anyway, I love free stuff. You want to send me some free 135 00:05:31,840 --> 00:05:33,920 stuff, ping it over as long as it's of good quality. 136 00:05:33,920 --> 00:05:37,320 Some of the things we've been sent I, I not not consumed. 137 00:05:37,880 --> 00:05:40,920 But anyway, let's go through some of the Shopify updates and 138 00:05:40,920 --> 00:05:42,560 some of the stuff that Shopify have been doing the last few 139 00:05:42,560 --> 00:05:45,080 weeks. So first one is reporting will 140 00:05:45,080 --> 00:05:48,440 now give you insights in cross-border sale profitability. 141 00:05:48,680 --> 00:05:52,280 I spoke about some cross-border stuff a few weeks ago. 142 00:05:53,200 --> 00:05:54,440 I'm just checking back on my notes. 143 00:05:54,440 --> 00:05:55,720 No, we definitely haven't covered this. 144 00:05:55,720 --> 00:05:57,680 All the notes will be all the updates will be older than that. 145 00:05:58,640 --> 00:06:00,920 Yeah, you can now get the probability reports across 146 00:06:00,920 --> 00:06:02,920 border, which is really, really key, especially if you sell in 147 00:06:02,920 --> 00:06:06,040 multiple countries or they're often called markets now because 148 00:06:06,040 --> 00:06:08,320 it's not always a country. Like sometimes it's like we're 149 00:06:08,320 --> 00:06:10,480 selling there, but that's not actually a separate country, but 150 00:06:10,480 --> 00:06:13,120 it's a separate place and has separate rules and shipping and 151 00:06:13,320 --> 00:06:15,080 import, export tax. But it's not into a country. 152 00:06:15,080 --> 00:06:18,600 So they couldn't markets to be nice and nice and politically 153 00:06:18,600 --> 00:06:21,520 correct, I guess. We've introduced 2 new reports 154 00:06:21,520 --> 00:06:24,640 in Shopify that will help you understand your original order 155 00:06:24,640 --> 00:06:27,240 profitability across the various markets as well. 156 00:06:27,240 --> 00:06:29,840 So again, quite a bit reporting stuff released in 20 seconds. 157 00:06:30,280 --> 00:06:33,920 There's a another one on here, unlisted product status. 158 00:06:34,280 --> 00:06:37,080 This one's new use the new unlisted product status to make 159 00:06:37,080 --> 00:06:41,880 products only accessible via a direct URLI guess the unlisted 160 00:06:41,880 --> 00:06:44,440 it's the same as ways YouTube videos work, if anyone has ever 161 00:06:44,440 --> 00:06:46,240 used that. So you can send people to a 162 00:06:46,240 --> 00:06:48,320 product, but they'll only get there if they have the link to 163 00:06:48,320 --> 00:06:49,400 it. They won't find it in your 164 00:06:49,400 --> 00:06:51,160 collections, won't be indexed on Google. 165 00:06:51,360 --> 00:06:53,720 I assume again, I'm I'm learning all this news today because that 166 00:06:54,040 --> 00:06:56,760 that one especially happens after I after I went away. 167 00:06:56,760 --> 00:06:59,200 So that that's quite powerful. I think especially if you're 168 00:06:59,200 --> 00:07:01,280 running like a specific campaign just to your e-mail customers. 169 00:07:01,280 --> 00:07:04,800 You can only access that product via a link, which means you have 170 00:07:04,800 --> 00:07:06,920 50 versions of the same product for 50 different campaigns 171 00:07:06,920 --> 00:07:09,040 you're running and actually the public one available. 172 00:07:09,040 --> 00:07:10,520 Just be the full price or whatever. 173 00:07:10,560 --> 00:07:15,080 You have some more tea. That is really nice, really 174 00:07:15,080 --> 00:07:15,760 nice. Thank you, Lorna. 175 00:07:16,680 --> 00:07:19,480 You can control search engine indexing for your Shop app 176 00:07:19,480 --> 00:07:22,480 storefront. OK, so Shop app pages are now 177 00:07:22,480 --> 00:07:24,760 indexed by search engines by default, helping customers 178 00:07:24,760 --> 00:07:26,120 discover your store through organic search. 179 00:07:26,480 --> 00:07:28,440 We have had some issues with this where some of our clients 180 00:07:28,440 --> 00:07:30,800 have got loads of indexing through the shop app, but it's 181 00:07:30,800 --> 00:07:33,520 almost duplicated content of the actual same content they've got 182 00:07:33,520 --> 00:07:36,200 in the Shopify store as well. So be able to control the two to 183 00:07:36,200 --> 00:07:37,840 say I don't mind you coming through the shop app or actually 184 00:07:37,840 --> 00:07:39,320 I don't want you coming through the shop app, I just want you 185 00:07:39,320 --> 00:07:40,560 coming straight to my main store. 186 00:07:40,560 --> 00:07:43,240 Please, if you don't know what the shop app is or how it works, 187 00:07:43,280 --> 00:07:44,760 Oh my gosh, do some Googling. Pause. 188 00:07:44,760 --> 00:07:48,640 Now do some Googling. You are missing out another one 189 00:07:48,640 --> 00:07:50,360 on 29th of October which is my birthday. 190 00:07:50,360 --> 00:07:52,760 Thank you very much. I probably read my date of birth 191 00:07:52,760 --> 00:07:54,880 in the podcast. I'm sure it's fine, but Shopify 192 00:07:54,880 --> 00:08:00,000 duties and import taxes US section 232 tariff customization 193 00:08:00,360 --> 00:08:03,360 is now available. I don't know what that means at 194 00:08:03,360 --> 00:08:04,920 all. There's nothing to do with my 195 00:08:04,920 --> 00:08:08,280 world, but but yeah, US Section 232, I'm assuming it's been in 196 00:08:08,280 --> 00:08:10,280 the news a lot. Not something I've heard about. 197 00:08:10,680 --> 00:08:13,360 Duties and import taxes now support customizing the 198 00:08:13,360 --> 00:08:17,080 percentage of the value of your products that Section 232 steal 199 00:08:17,080 --> 00:08:19,800 an aluminium tariffs are prior to as well. 200 00:08:20,120 --> 00:08:22,280 So there's been a lot going on with tariffs and it seems to 201 00:08:22,280 --> 00:08:24,160 have calmed down at the moment, but we'll see. 202 00:08:24,520 --> 00:08:26,320 Never know what he's going to say next, do we? 203 00:08:26,840 --> 00:08:28,840 It's kind of exciting but also terrifying at the same time. 204 00:08:29,520 --> 00:08:33,559 Legacy custom apps will be can't be created after the 1st of 205 00:08:33,559 --> 00:08:36,679 January 2026. You won't be able to create 206 00:08:36,679 --> 00:08:39,320 custom apps in admin. Users can instead use the dev 207 00:08:39,320 --> 00:08:41,760 dashboards to create apps. So slightly different way if 208 00:08:41,760 --> 00:08:44,880 you've got customized apps, customized apps, sorry on your 209 00:08:44,880 --> 00:08:47,080 store and we don't. We were hoping to have a really 210 00:08:47,080 --> 00:08:49,880 big announcements of partner news this week and we don't and 211 00:08:49,880 --> 00:08:51,600 there's plenty of Shopify stuff and we're already heading 212 00:08:51,600 --> 00:08:53,400 towards 10 minutes and we try and keep this a bit short and 213 00:08:53,400 --> 00:08:54,800 snappy. The only thing I say on partner 214 00:08:54,800 --> 00:08:56,920 news quickly that's just come to mind as well is and again, I was 215 00:08:56,920 --> 00:08:59,000 away last week, but if you missed our episode on Friday, we 216 00:08:59,000 --> 00:09:01,640 had Shopify themselves on talking about built for Shopify. 217 00:09:02,080 --> 00:09:04,160 There was quite a lot. I sort of thought, come on, the 218 00:09:04,160 --> 00:09:06,080 badge is quite obvious. But we'll, the more we got into 219 00:09:06,080 --> 00:09:08,480 the conversation with them and also Chris, who's the CEO at 220 00:09:08,480 --> 00:09:11,080 Saguno, the more we got into the conversation with, with, with 221 00:09:11,080 --> 00:09:13,120 them both, the more we started to realise actually, there's 222 00:09:13,120 --> 00:09:15,240 loads in this. And you guys just click in 223 00:09:15,240 --> 00:09:17,640 install, install, install, install on apps on your Shopify 224 00:09:17,640 --> 00:09:20,800 store and ruining SEO page speed and making life for me and my 225 00:09:20,800 --> 00:09:23,520 team hell. And there was quite a lot in 226 00:09:23,520 --> 00:09:25,280 that episode that was quite useful, I think. 227 00:09:25,280 --> 00:09:28,040 So if you're running a Shopify store, you will be using apps. 228 00:09:28,040 --> 00:09:30,720 I highly recommend going to listen to that and stay tuned. 229 00:09:30,720 --> 00:09:32,200 I think we might get them back at some point as well. 230 00:09:32,200 --> 00:09:35,720 But watch this space, some updates from the agency, then 231 00:09:35,720 --> 00:09:38,040 this is quite cool. And then I thought some of these 232 00:09:38,040 --> 00:09:39,200 were getting a bit too technical. 233 00:09:39,320 --> 00:09:41,000 And some of you guys have reached out and said, can we get 234 00:09:41,000 --> 00:09:42,000 more on this? This is great. 235 00:09:42,280 --> 00:09:45,160 Someone said, sent us a note. Just, well, more than one person 236 00:09:45,160 --> 00:09:47,240 have asked us. Can you tell me more standard 237 00:09:47,240 --> 00:09:51,480 shopping versus P Max campaign tests you're running? 238 00:09:51,480 --> 00:09:53,960 So here's one for you guys, testing standard shopping 239 00:09:53,960 --> 00:09:58,480 campaigns and setting a target row as to see if this 240 00:09:58,560 --> 00:10:02,200 outperforms performance Max using target row as within 241 00:10:02,360 --> 00:10:05,040 standard shopping. And it has in a few instances, 242 00:10:05,240 --> 00:10:07,000 it's quite hard to clear cut that. 243 00:10:07,000 --> 00:10:09,640 You can't run what's called an experiment and just say every 244 00:10:09,640 --> 00:10:14,120 other person that triggers one of my ads give like person A the 245 00:10:14,120 --> 00:10:16,280 standard shopping campaign, person B performance Max and 246 00:10:16,280 --> 00:10:18,360 just keep alternating. You can't quite do that. 247 00:10:18,600 --> 00:10:20,520 So you have to sort of take a range out and go, right? 248 00:10:20,520 --> 00:10:22,720 That's the benchmark for that range over the last year, two 249 00:10:22,720 --> 00:10:25,240 years or a few months, whatever data set you've got available, 250 00:10:25,600 --> 00:10:27,680 make a change and then see how the new one does versus what you 251 00:10:27,680 --> 00:10:29,960 had previously. But in quite a few instances, it 252 00:10:29,960 --> 00:10:32,480 has worked better, but not all of them, which means more 253 00:10:32,480 --> 00:10:35,280 complicated campaign set up, but better performance, which is 254 00:10:35,280 --> 00:10:37,360 good. This one, one of my team, I 255 00:10:37,360 --> 00:10:38,320 don't know who's written this one. 256 00:10:38,320 --> 00:10:40,760 I've just been given the notes, which is liberating. 257 00:10:40,800 --> 00:10:43,520 But also, yeah, so whoever this was, I love the fact they've 258 00:10:43,520 --> 00:10:46,440 started saying this one. Might sound silly, but hear me 259 00:10:46,440 --> 00:10:49,600 out. If you have a gift set or a gift 260 00:10:49,600 --> 00:10:53,280 bag with the product, mention it in the product title. 261 00:10:53,280 --> 00:10:55,880 And Google Shopping. We've had an increase in ROI on 262 00:10:55,880 --> 00:10:59,880 almost every single product that has gift wrapping or is part of 263 00:10:59,880 --> 00:11:03,280 a gift set. We've had ROI increase in almost 264 00:11:03,280 --> 00:11:06,200 all of them where we've where we've actually included that at 265 00:11:06,200 --> 00:11:08,080 the beginning of the title. So there you go. 266 00:11:08,160 --> 00:11:10,080 There's a quick win. It's a bit of our secret sauce 267 00:11:10,080 --> 00:11:12,760 that we, we do do little things like that quite a lot, but we 268 00:11:12,760 --> 00:11:14,440 don't always talk about them until we're until we start 269 00:11:14,440 --> 00:11:15,520 working with people. But there we are. 270 00:11:15,840 --> 00:11:18,880 There's one of our bits of secret sauce SEO. 271 00:11:19,080 --> 00:11:22,520 The sooner you add content on a new product, ideally before, 272 00:11:22,640 --> 00:11:26,400 this is the key here, before the product launches, the more 273 00:11:26,400 --> 00:11:29,080 traffic you will receive when the product is live. 274 00:11:29,480 --> 00:11:31,400 With SEO, there is a what we call a lag. 275 00:11:31,480 --> 00:11:34,280 We use the word lag across PC and SEO, but on SEO you launch 276 00:11:34,280 --> 00:11:35,800 something. It takes a while for Google to 277 00:11:35,800 --> 00:11:37,800 see what you've done for you to build some credibility and that 278 00:11:37,800 --> 00:11:39,480 kind of thing. It's a lot smarter to say, 279 00:11:39,480 --> 00:11:40,800 right? We're launching a product on the 280 00:11:40,800 --> 00:11:42,960 1st of June. So actually January, February, 281 00:11:42,960 --> 00:11:45,480 we're going to do a teaser on e-mail and socials and other 282 00:11:45,480 --> 00:11:47,360 stuff. We're going to create a waiting 283 00:11:47,360 --> 00:11:50,000 list so people can so we say like there's a new product 284 00:11:50,000 --> 00:11:53,320 coming or this is our main. Let's say there's teapot. 285 00:11:53,440 --> 00:11:55,120 There's loose leaf teapot. Delicious. 286 00:11:55,120 --> 00:11:58,360 Think about it's on Amazon or eBay a few years ago, this 287 00:11:58,360 --> 00:12:00,920 little teapot say we're launching a new version which 288 00:12:00,920 --> 00:12:02,600 doesn't spill as much when you pour it. 289 00:12:02,600 --> 00:12:06,520 It is better instiated, keeps the tea warmer, which I think I 290 00:12:06,520 --> 00:12:09,160 think people miss sell stuff. I was thinking about this, this 291 00:12:09,160 --> 00:12:12,360 whole thermal flasks thing the other day because I put a load 292 00:12:12,360 --> 00:12:14,840 of green tea in a thermal flask and I went out quite a long walk 293 00:12:14,840 --> 00:12:16,040 on a very cold day with my mates. 294 00:12:16,280 --> 00:12:18,880 And 2-3 hours later I thought, Oh my gosh, I didn't drink the 295 00:12:18,880 --> 00:12:20,960 tea, open it and it was still scorching and I burnt my mouth. 296 00:12:21,400 --> 00:12:25,240 So actually saying it's like super insulated for me was not a 297 00:12:25,240 --> 00:12:27,320 good thing. I'm like, I almost wanted to be 298 00:12:27,320 --> 00:12:29,960 like just insulated to a point where it holds the right 299 00:12:29,960 --> 00:12:32,160 temperature for a while. I even saw you can get a 300 00:12:32,160 --> 00:12:34,400 portable espresso makers recently. 301 00:12:34,640 --> 00:12:35,600 So I might be buying one of them. 302 00:12:35,760 --> 00:12:38,000 But the point being is say we were launching a new version of 303 00:12:38,000 --> 00:12:40,320 this teapot. So we've got this is the this is 304 00:12:40,320 --> 00:12:44,080 the version 1 and we're launching the version 2 of this 305 00:12:44,080 --> 00:12:45,880 teapot. What we do is you tease like a 306 00:12:45,880 --> 00:12:48,440 small picture with one little bit, maybe just like the spouts 307 00:12:48,520 --> 00:12:51,640 of the teapot and say, actually this bit here, we've changed the 308 00:12:51,640 --> 00:12:53,840 design of it and it's going to be amazing. 309 00:12:53,840 --> 00:12:56,280 You know, a very dark room with one little bit lit on the front, 310 00:12:56,360 --> 00:12:57,760 almost like a new car being shake. 311 00:12:58,040 --> 00:12:59,800 Do that and like, you know, be the first to hear about this new 312 00:12:59,800 --> 00:13:01,880 product that gets launched to all the people that bought 313 00:13:01,880 --> 00:13:04,400 version one of the product. You start to build this 314 00:13:04,400 --> 00:13:07,200 awareness and get this waiting list and Google watches all this 315 00:13:07,200 --> 00:13:09,680 activity start to happen and start to unfold, especially on 316 00:13:09,680 --> 00:13:11,960 your socials and goes, this is really popular. 317 00:13:11,960 --> 00:13:14,200 And then when the product is available, people are swarming 318 00:13:14,200 --> 00:13:15,760 to that product because you've, I've already told them it 319 00:13:15,760 --> 00:13:17,040 exists. We do it a lot when we're 320 00:13:17,040 --> 00:13:19,480 launching a new business, when it's the first time that 321 00:13:19,480 --> 00:13:22,040 business has ever been available, been heard of, it's 322 00:13:22,040 --> 00:13:23,160 like, let's build a waiting list. 323 00:13:23,160 --> 00:13:26,600 So especially if we've got a quite a pioneering and quite a, 324 00:13:26,640 --> 00:13:29,080 if you're pioneering or quite disruptive products in that, in 325 00:13:29,080 --> 00:13:30,760 that market, it's going to make quite a big change. 326 00:13:30,760 --> 00:13:32,920 It's like, let's talk about some of the stuff and be the first to 327 00:13:32,920 --> 00:13:35,120 hear about it. We did it years ago with a 328 00:13:35,120 --> 00:13:37,960 electric bike of the electric cars coming out. 329 00:13:38,080 --> 00:13:40,640 Problem with electric bikes is batteries are quite heavy and 330 00:13:40,640 --> 00:13:43,560 you're only on two wheels and you've got a sly, not sly, 331 00:13:43,560 --> 00:13:45,120 sorry. You're slanting left and right 332 00:13:45,120 --> 00:13:47,440 as you go around corners. I'm not a biker, but we did this 333 00:13:47,440 --> 00:13:50,440 whole marketing campaign around launching this thing across 334 00:13:50,440 --> 00:13:53,480 certain states in the, in the US and so many people going 335 00:13:53,520 --> 00:13:57,000 absolutely crazy for this thing. And before launch, we even 336 00:13:57,000 --> 00:14:01,080 managed to start a big debate on Facebook groups, Reddit, Quora, 337 00:14:01,080 --> 00:14:03,040 some of the big forums. And we started this big debate 338 00:14:03,040 --> 00:14:05,280 going on that we, we kind of leveraged and told some of the 339 00:14:05,280 --> 00:14:08,000 staff like go and drop a thing. And they're saying like, would 340 00:14:08,000 --> 00:14:10,800 an electric bike be as good as a Harley-Davidson or something 341 00:14:10,800 --> 00:14:13,200 with a big engine or a big loud engine as bikes normally 342 00:14:13,600 --> 00:14:16,040 normally renowned for? And actually we find the whole 343 00:14:16,040 --> 00:14:18,760 market of people that love bikes and actually they feel slightly 344 00:14:18,760 --> 00:14:20,960 self-conscious and embarrassed when the bike is too loud, 345 00:14:21,120 --> 00:14:23,400 especially late at night. And so actually the electric 346 00:14:23,400 --> 00:14:26,840 bike was perfect. Plus it got nought to 70 miles 347 00:14:26,840 --> 00:14:29,680 an hour in next to no time because it's got no way and you 348 00:14:29,680 --> 00:14:31,400 don't have to wait for the engine to Rev up and stuff. 349 00:14:31,400 --> 00:14:32,680 So it's actually incredibly fast. 350 00:14:33,160 --> 00:14:36,680 So again, look do some stuff around product launches before 351 00:14:36,680 --> 00:14:39,320 they launch, build that awareness and your SEO rankings 352 00:14:39,320 --> 00:14:41,840 are going to be higher as a result of dinner this activity. 353 00:14:42,480 --> 00:14:44,760 And then last one on the SEO team as well, product 354 00:14:44,760 --> 00:14:47,320 recommendations in the basket need to be accurate. 355 00:14:47,520 --> 00:14:50,400 We've done some tests where we've deliberately put sort of 356 00:14:50,400 --> 00:14:53,840 what seem seemingly disconnected products and some of them have 357 00:14:53,840 --> 00:14:56,000 done well. So it's always accurate to the 358 00:14:56,000 --> 00:14:58,240 user. They need to be related somehow 359 00:14:58,240 --> 00:15:01,040 to that person that's shopping. So if you're if you're manually 360 00:15:01,040 --> 00:15:03,840 controlling what is available in the car and you're upsells in 361 00:15:03,840 --> 00:15:06,160 the basket, etcetera, you're probably trying to shift old 362 00:15:06,160 --> 00:15:08,720 stock and that's not the not the best approach for these things. 363 00:15:09,360 --> 00:15:13,240 Anyway, time for our weekly Quivia. 364 00:15:13,520 --> 00:15:15,240 This one. I did a big digging for this 365 00:15:15,240 --> 00:15:16,240 one. I'm quite proud of this. 366 00:15:17,440 --> 00:15:23,760 The Telegraph shared some stats during the start up boom of 2019 367 00:15:23,760 --> 00:15:26,640 to pre COVID. So they shared some statistics 368 00:15:26,760 --> 00:15:32,200 on how many businesses fail in year 1 and year 3. 369 00:15:32,960 --> 00:15:35,320 So I want you to have a quick think, how many, what percentage 370 00:15:35,320 --> 00:15:36,640 of businesses do you think fail in year 1? 371 00:15:36,640 --> 00:15:39,360 And what percentage? Same, same data set. 372 00:15:39,680 --> 00:15:43,680 So you're expecting to say, say you think 90% of businesses fail 373 00:15:43,680 --> 00:15:46,160 in year 1, then you can't be higher than 10% in the second 374 00:15:46,160 --> 00:15:47,760 one. And spoiler alert, not every 375 00:15:47,760 --> 00:15:48,600 business fails. So can't. 376 00:15:48,600 --> 00:15:50,960 Also, if it adds up to 100, you're definitely not going to 377 00:15:50,960 --> 00:15:51,960 win. But yeah, what percentage of 378 00:15:51,960 --> 00:15:53,960 businesses fail in year 1 and what percentage of businesses 379 00:15:53,960 --> 00:15:56,360 fail in year 3? Just going to sympathy. 380 00:15:59,400 --> 00:16:03,080 Well, counter to myths I I found, I found over one and a 381 00:16:03,080 --> 00:16:07,320 half million quotes and instances across the Internet 382 00:16:07,320 --> 00:16:11,840 that quoted 90% or higher businesses fail in year 1. 383 00:16:11,840 --> 00:16:15,800 And according to this data from the Telegraph, it is not true, 384 00:16:15,800 --> 00:16:19,960 not even close. In year 1, only 20% of companies 385 00:16:19,960 --> 00:16:25,080 registered globally fail. Only 20% fail in year 1. 386 00:16:25,320 --> 00:16:27,120 So this whole most businesses fail. 387 00:16:27,960 --> 00:16:29,720 Let's go onto the second standard set, but they do not 388 00:16:29,720 --> 00:16:33,680 fail in year 120% year three. Would you guys put for that? 389 00:16:34,080 --> 00:16:35,520 I don't know, I'm asking. I'm sitting in a cupboard on my 390 00:16:35,560 --> 00:16:40,760 own with a camera. Year 360% of businesses fell by 391 00:16:40,760 --> 00:16:43,440 year 3. So it is it's high, but it's not 392 00:16:43,440 --> 00:16:46,760 90% fail in the first year. And the more I thought about 393 00:16:46,760 --> 00:16:49,200 this over the last few hours, the more I thought, actually, do 394 00:16:49,200 --> 00:16:51,760 you know what? That kind of makes sense to me 395 00:16:52,080 --> 00:16:55,080 because at the end of year one, you've not even submitted any 396 00:16:55,080 --> 00:16:57,560 accounts yet. A lot of businesses don't even, 397 00:16:57,560 --> 00:16:59,840 they get registered, but then they don't even really get going 398 00:16:59,840 --> 00:17:02,440 for, you know, you register the company and then start building 399 00:17:02,440 --> 00:17:04,640 the site, the product or service or whatever. 400 00:17:04,920 --> 00:17:07,040 There's very few businesses that start kind of like I did, which 401 00:17:07,040 --> 00:17:10,560 was literally I already had work as a self-employed person and 402 00:17:10,560 --> 00:17:12,560 then registered a company. Most businesses are like you 403 00:17:12,560 --> 00:17:13,880 guys, you've got to order products and stuff. 404 00:17:13,880 --> 00:17:16,760 So the quicker you register that company shell, the quicker you 405 00:17:16,760 --> 00:17:19,280 can offset some of your tax and other stuff, which I'm not an 406 00:17:19,280 --> 00:17:20,680 accountant so I'm not going to get into today. 407 00:17:20,800 --> 00:17:22,720 But quick, you start to offset some of those numbers and it's a 408 00:17:22,720 --> 00:17:26,359 lot safer to do it under a, we call them limited companies in 409 00:17:26,359 --> 00:17:27,839 the UK. So it's limited liability for 410 00:17:27,839 --> 00:17:29,320 the directors. So if it all goes wrong, it's 411 00:17:29,320 --> 00:17:31,000 like the company's its own entity. 412 00:17:31,000 --> 00:17:34,600 And I think LLCLLP some of that in the US and same same kind of 413 00:17:34,600 --> 00:17:36,160 thing, same thing. But anyway, I was quite a stake 414 00:17:36,160 --> 00:17:38,360 about 20% in year 1 and 60% in year 3. 415 00:17:38,640 --> 00:17:39,800 Anyway, thank you so much for listening, guys. 416 00:17:39,800 --> 00:17:40,920 I hope you can join us again on Friday. 417 00:17:41,080 --> 00:17:42,960 I've got an amazing episode coming out this Friday as well. 418 00:17:42,960 --> 00:17:44,840 A very tasty episode's gonna be very, very hungry. 419 00:17:45,080 --> 00:17:46,600 And yeah, stay tuned. We've got loads of other 420 00:17:46,600 --> 00:17:47,920 episodes being recorded at the moment. 421 00:17:47,920 --> 00:17:49,880 Got some amazing guests. My inbox is stacked for the 422 00:17:49,880 --> 00:17:50,840 people that want to come on the show. 423 00:17:51,000 --> 00:17:53,120 If you want to sponsor the show, get in touch with my colleague 424 00:17:53,120 --> 00:17:54,720 Byron about some of the sponship opportunities. 425 00:17:54,960 --> 00:17:57,280 And I cannot wait. I think it's going to be January 426 00:17:57,280 --> 00:17:58,200 now. We're going to announce the 427 00:17:58,200 --> 00:18:00,000 biggest thing we've ever done. And it's absolutely huge. 428 00:18:00,240 --> 00:18:02,920 And I've been guilty of exaggerating over the years, but 429 00:18:02,920 --> 00:18:04,880 it's statistically the biggest thing we've ever done as we're 430 00:18:04,880 --> 00:18:06,760 way bigger than what we've done on the podcast as well. 431 00:18:06,760 --> 00:18:08,320 So super excited for that. You'll be the first to hear 432 00:18:08,320 --> 00:18:08,760 about it. Guys. 433 00:18:08,880 --> 00:18:10,920 Haven't already checked out on social Santa on newsletter. 434 00:18:10,920 --> 00:18:14,120 And I hope to have you listening in on Friday and many, many 435 00:18:14,120 --> 00:18:16,320 weeks after that as well. Thanks for joining in and enjoy 436 00:18:16,320 --> 00:18:17,040 your loose leaf tea.