Hello and welcome to another episode, the winning We Shopify
podcast. If you've not tuned in before,
my name is Nick. I've been hosting the show for
many, many years now and it's a pleasure having you tuning into
this. I run an agency.
I've been in the industry for now 20 years.
I pop up at conferences and most of the time you'll find me
working with my lovely team just the other side of this wall.
Hence why this wall is red and not pink.
It's because it's all part of our agency branding.
But we run the podcast and what an amazing podcast this is not
thanks to me, but thanks to the amazing team behind me and also
all of the amazing guests we have and the amazing people that
TuneIn as well. Why you doing such a weird
intro? Nick is different to normal, but
that's a very good question. The reason I'm doing a different
intro today is because I'm going to do a very different episode.
And today instead of going through the news headlines like
we normally do on a Tuesday tea break talks, There's not a lot
going on. And I have been getting a lot of
emails from people about a specific topic.
And we're going to talk about this today and it is all about
branding and this is going to feed into something we're
building at the moment on what we were calling the unofficial
Shopify Summit. We've now changed it's name
because we've improved the branding and realised how bad
the branding was initially and started building the platform
and other stuff. I'm going to come feed in
satellite, but I want to talk about Shopify store branding,
e-commerce branding, branding for merchants, like a lot of you
guys listening at the moment. So I've got some good advice for
you and well, I think it's good advice.
It's advice that I've started following and learnt over the
years having worked with so many brands, but I want to put out
three brands in particular first, which I've got here on
the iPad of Truth and the iPad of Knowledge.
It's just an iPad and it's a lovely blue colour.
But anyway, I want to talk about 3 brands and we've had one of
these on the show, we almost had another one on the show and the
other one have no affiliation with whatsoever.
These are just brands I like. I'm not affiliated with them.
We don't work with them directly.
The first one is All Birds, which you might have come
across. So I want to talk about their
branding, what they did, and then we're going to talk about
the other two brands and then we'll talk about some of the
advice then for helping you guys come up with the best branding,
the branding that is most effective and most effective.
You can underline 3 or 4 times and put it in big bold letters
if you're taking notes because effective is the key, not
preference. And we'll talk about that as we
go through. So All Birds are a trainer brand
and what a lot of people do, and we're going to talk about this
when we get into the advice and steps a little bit later on, a
bit further down in my notes is a lot of people start off by
going, wow, isn't this a cool logo?
This looks amazing. And that's the wrong way to do
this. You'll almost definitely be
wrong. What All Birds did is they
looked at the market 1st and said it's a very saturated
market in footwear, globally saturated.
And actually everyone's got very loud branding.
And with branding, there is no right or wrong answer.
There's no playbook, There's no here's how to do it right.
Actually, you need to come up with a creative idea.
And it's one of the reasons I don't like branding as a
exercise in trying to brand businesses is I'm a numbers guy.
It's just not my skill set. I'm more of a managing director
than a creative director. All brands made a decision, a
creative decision not to have very loud shouty branding and
rather and also everyone had very performance driven
messaging like these trainers help you go faster, perform
better than Nikes and Adidas or Nike and Adidas of this world or
Adidas somebody calls it. Those guys have very loud
performance kind of driven marketing.
And actually all birds decided we need to look a little bit
different to that or we're just going to be another another
brand fighting for the same market share.
So as a result of trying to be different, they went for a very
soft neutral colour palette. The logo was very a very simple
word mark, no icon, no embellishment and it reinforces
transparency and confidence. And again, very, very simple.
And it's just their their name in a very simple soft curly
text. Everyone else has got very
shouty, shouty names and it's all about performance when it
comes to trainers. But not these guys very soft.
The typography needs to be very clean, modern sans serif with
generous spacing, not too cramped, not too like all
brands. Tone of voice and branding as a
organization and as a as a brand concept is the opposite of me.
I'm quite loud and I talk very very quickly and I'm aware of
that. Some people have actually
messaged me and said I listen to you on like nought .7 nought .6
times speed so I can keep up. Apologies, I'm full of energy
and I don't lose that energy, but I do know it's one of my
flaws as a human. And then the imagery as well.
Lots of natural light, minimal styling and real textures, wool,
eucalyptus and sugar cane, as well as being some of their
actual materials and textures that they show in that imagery.
And as a result, they created a very premium credibility, vastly
scaled. They're on Shopify, and they've
got a very kind of sustainable message at the core of
everything that they do. It's very mainstream.
It's aesthetic rather than being in a niche.
But again, their calm branding has gone against the grain of
other footwear brands they would otherwise be competing against.
How do you be faster and better than everybody else?
Just do it completely differently.
If you want to win a race, build a new racing track and you'll
win every time. And in business you can do that.
Sometimes called having a monopoly or creating creating
your own your own vacuum. I used the analogy I used to use
with company events because I used to say, why would I pay
thousands, 10s of thousands of pounds to go to events, speak at
events, sponsor events, when actually I could just own the
chess board myself rather than playing chess.
And obviously we have the podcasts.
I get to project whatever message I want through the
podcast. There's the way we've done it
ourselves, amongst other things. The second one, this would not
be a good podcast without mentioning the big bad boys of,
of Shopify and Shopify Plus is gym Shark.
So Gym shark Gym shark wasn't just selling gym clothes.
It needed to represent and this is what their this is where
their branding again got creative and there's something a
bit different. It needed to represent a
movement for a new generation of fitness fans.
Gym shark part of this is right place, right time.
I, I met the guy Martin Dawes, I think is his name, who runs a
company used to be called Coffee Nation and it then got bought by
Costa and now it's essentially it's those little coffee
machines you have in petrol stations.
I'm pretty sure you, I've seen them in the US as well.
We have them all over the country.
Here in the UK it's called Costa Express.
You see Costa Express on a petrol station or if you guys in
the USA gas station. That's a terrible impression of
your accent. I'm very sorry, but a gas
station in the US when you see Costa Express, I, I don't know
if you guys have it something else, but it's still Coffee
Nation. But Costa was the biggest coffee
chain here in the UK. So he's sold Coffee Nation to
Costa and it's those little coffee machines, part of the
coffee boom. Same time Gym Shark, right
place, right time. But gyms have existed for a long
time. So if it was actually at a
different time, Gym Shark could have done a different branding
approach. But what they did is capture
that actually there's we're going to we want to be at the
forefront of this movement. There's a different type of
fitness fanatic, so very different, although they're also
selling a very sport LED product like All Birds, who I think are
two, two good examples. They did the opposite.
And when it's black, it's white. Bold accent colours for impact
and contrast. Because Gym Shark's very, very
shouty. But it's also there's a level of
understatement in Gym Shark as well.
The logo needs to be strong and angular.
Shark icon. This is aggressive sharks.
They just attack things is what people think about when they
think about sharks, Although it's not technically true about
lots of sharks. I watch a lot of David
Attenborough in my spare time. They're also recognisable
without any text. So unlike all birds.
The one of this very friendly, kind of almost handwritten logo
Jim shark was like, you just want to see this little shark
and go, oh, it's Jim shark. I know exactly who that is.
Typography, no surprises, heavy assertive fonts to convey
strength and confidence. And again, having a strong brand
for something at the gym is exactly what gyms generally are
about this movement that lots of other brands, some of the brands
we work with have really jumped on over the last few years.
It's about massive, massive gains.
It's about lifting heavier weights than ever.
It's, it's striking, it's loud. Even the words I'm using, the
way I'm pronouncing those words in the English language, a lot
of them around performance, you know, they've got lots of very,
very strong vowels and consonants in those words
themselves. You can read into this far too
much though. And then I don't need to talk
about the imagery too much. But it's quite clear, isn't the
visual language they use is high energy photography real
athletes? But then this is really
interesting when it comes to marketing by getting this brand
right and that creative decision as to what angle to go down, it
then becomes social first framing.
So actually they're a lot of them.
Marketing is done through the athletes they work with, not
influencers, not social media people, not celebrities,
athletes. I think they called them, I
don't know what they call them now, but they were called
athletes at one point. And before that they were called
ambassadors. These are our ambassadors, the
Gym Shark ambassadors, and they would specifically have
hundreds, if not thousands of them.
So the first moment you see Gym Shark, you're like, everyone's
talking about this brand. But they engineered that there
was a day when nobody was talking about it and they made
everybody talk about it. So Gym Shark's branding, it felt
native to Instagram and YouTube, the big platforms of the time,
works really well on TikTok, which obviously come out
subsequently after gym Shark has has had its big one of its big
growth growth pushes. It didn't look like a
traditional sports brand as well.
It looked like a the community itself.
And that's what they wanted is when people engaged with Gym
Shark. It was almost like you're
signing up to a club. Another brand.
This is not the third one, but just quickly on this, another
brand, this is really, really well I found and again, I'm
pretty sure you guys have this in US is Hollister.
Hollister is all about California.
It's California clothing and you can experience it all over the
world. The the shops in the UK, most
shops, you walk around a shopping centre, it's just glass
at the front, few mannequins you walk in, the clothes are there.
It's quite a simple exercise. Hollister, what a branding
experience. You walk by and they are pumping
out loads of this Hollister perfume you, if you know the
smell, you're smelling it right now, even though it's not
physically in the room with you. What a fantastic way to
advertise clothing in a shopping centre or a shop on the High
Street is to have that smell and it looks like a surf Hut in
California. You go in and there are videos
in the shop on the walls, videos playing of just waves,
surfboards. They've absolutely captured that
and I think they've changed it now, but their loyalty program
used to be called Cali Club, California Club.
Come join the club. Absolutely brilliant.
And I think Gym Shark have captured a lot of what what
Hollister did in the kind of 2000s into 20 tens.
Gym Shark have really captured that themselves and built that
community. Now I try not to swear too much
on here, but I can't. Not saying the name of this
company. Case study #3 is who gives a
crap? So they sell toilet roll Again,
don't know if you have them. I assume you do have them in
America because of where I grabbed these stats from.
Some of them in I'm not going to read some of the stats acts that
they're irrelevant to the branding bit.
We just need to know it's super successful.
But the challenge? They sell toilet paper.
What does toilet paper normally look like?
It's in a packet. It's at the supermarket.
And the adverts just go on about like Andrex just has a puppy
who's running along and then kind of like slow motion goes
all funny and you just want to snuggle the puppy and there's
some toilet roll there because it's so soft.
It's not bad. Who gives a crap?
Come along. Selling toilet paper online
means fighting sameness. Every toilet paper company.
There's Andrex, which is soft, there's Cushty, which is soft.
Do I know any other toilet paper brands?
I think a lot of them are just the individual supermarkets here
or grocery, grocery stores, you guys call them in the US as
well. But so they, yeah, again, most
brands look identical. And the fact I can't even, I
work in branding and I spot brands a lot and I work, we're
not branding, we work in marketing.
The fact I can't name any I think proves the point that all
the brands look identical. Who gives a crap?
I remember seeing them because of their striking branding.
When you go to a friend's house and they've got some of their
roles and they're all individually wrapped
differently. Fantastic.
So the colour palette, bright, bright pinks, yellows, bold
contrasts intentionally untoilet paper like so again, I haven't
used the word yet in in since start hit record here.
But it's disruptive. They're disrupting the status
quo. They're disrupting the narrative
that toilet paper brands, they're boring.
It's just toilet paper. It's it's even in a locked room,
right? It's locked in the toilet.
No one really wants to talk about the toilet.
Suddenly who gives a crap comes along and it's like, that's the
topic you bring up at the pub and go, yeah, we've started
ordering this. Who gives a crap?
It's quite fun. The logo friendly Friendly's an
interesting 1 when it comes to toilet paper because you always
just get on the road of soft but friendly irrelevant typography
rather than a traditional corporate mark.
So again, it's trying to be irrelevant is the word that
designers used. The tone and visuals are playful
illustrations, humour, LED design, bold packaging.
They're helping the planet, but they literally, if you're
watching this as well, I'm just going to put this on the screen.
But like you can see this where the, you know, where's the loo?
And it's like a literally where's Wally style.
Like where is the loo in this picture?
And you have to try and find it makes it fun.
I used to subscribe to another brand called Dollar Shave Club
and they're the same thing as they would send you little
comics every time you got more razors, more blades for your
razor, they would sell you a they'll give you a comic as
well. And that would arrive and it
said, keep us in the bathroom and read it.
And they were quite funny, which actually meant I wasn't playing
on my phone anymore in the toilet.
I was like, you know, reading a funny comic and people come
round and go like, that's quite funny in your in your loo.
And then for consistency, the website, packaging and messaging
all feel unmistakably the same brand.
Even though they use such a spectrum of colours, it's making
it fun for toilet paper. So strong brand recognition,
repeat, high purchase rate. They do a lot with
subscriptions. And I'm going to announce soon
if any of you guys are in the US, I'm going to a conference
about subscriptions and I'll, I'll tell you more, it's in May.
I'll tell you more as, as we get close to it, if anybody is
interested in coming. And we're going to get somebody
from the, the show itself actually on the show to come and
tell you guys about it. So what all these guys have in
common then Clear brand positioning, They are
disruptors. The colour palettes are chosen
for meaning, not trends. Logos are designed for
scalability and recognition. So they've invested.
Once it got to a point of like minimum viable product, we can
scale now. Now it's like this, really hone
in on what the brand is, how it works, the logo, make it
recognisable. And now when we scale, it's
already good. If you try and scale a brand
with a business with bad branding, bad brand position,
it's not what I like to call sticky.
Doesn't stick in your mind, you don't remember it.
It really, really clearly. It's going to be a struggle.
You have to spend more. It's actually going to be less
profitable. And this is the qualitative
stuff that I don't talk about often because it's, you can't
quantify it. It's just the brand's good.
So people like it. And then you start to see things
like average order value is high, lifetime value and repeat
purchase is high, initial conversion rate is high because
the brand's sticky. And people want to talk about
these three brands at dinner parties, at the pub with their
friends. They want to share social posts
from them. They want to follow them on
social because the brand personality is hilarious.
It's engaged, it's challenging, it's striking, and those are all
reasons you need to copy brands like this.
So what does that mean for all of us then?
I sit in so many meetings when we're doing, certainly when
we're doing CRO stuff. And there's nothing wrong with
this. A lot of brands are made around
the founder and the founder is fine.
And any of my clients listening like we love you, we love you,
like founders. Without you, we wouldn't have
any business. One of the challenges then is
doubling down as to what is it about the founder.
Why is it when the founder says I like this image, not that one,
does that image work better? And how can you build more of a
brand that as you scale the founder can't be involved in
every marketing decision, every visual, every page on the
website, every product that's purchased.
So if you want to scale the business, we need to find out
what is it about the founder people like and make it about
that thing and less necessarily long term about the founder,
unless the founder's going to become ACEO.
But then again, we've got to write all this stuff down and
really hone in. What's our tone of voice?
What's our branding? How should we talk about
ourselves? So rather than starting, as I
mentioned earlier, rather than starting with the visuals and
going chachi peti, make me a logo.
And this is your classic, classic what people do.
Make me a logo for my T-shirt brand.
Start off with what I like to call the positioning.
So who's the brand for what age demographic?
Where do they live? What their interests?
Where do they use the product? What problem does your product
solve? This is really, really key.
We had a lady on just before Christmas talking about
Indigenous communities in the US and that's who her brand stands
for. We spoke about, we spoke to
Floof Candy last year. What does your brand stand for?
And I might get some of these slightly wrong.
That's what I took from the conversation.
What I remember Floof is bright pink.
She herself was wearing like nice pale pink colours.
She's on brand and it's cake but made with candy floss and it's
all sugar and it's all fun. And it's very easy to, you know,
very easy to create the product, which is quite fun.
What other brands have we spoken to?
We've had a T-shirt brand called Rapa Nui here from the UK.
And it was all about wearing these super soft T-shirts
anywhere from workplace stuff. But it's bringing like
Hollister, bringing surfing into whatever your in your daily life
is where you can't just go and surf because you've got a job.
You've got to go into your job and got a house to look after.
And what your brand, this is I think the most important part
coming back to that disruptor, what your brand stands against.
If you're not watching this, I'm just having a quick sip of tea.
So if you're just listening, that's why I get a funny noise.
What do your brand stand against?
I think it's a really, really key point to think about my
agency, for example, spec, we stand against the status quo of
agencies. There are so many things
agencies do that we don't like. And I'm not bringing this up to
a sales pitch, but actually over the last going up until probably
third week of September 2025 is when we launched the new brand.
I was working on that for nine months.
Who are we, who do we work for and what is our tagline?
And we've changed it to profitable revenue growth.
I'm very much a show me the numbers, show me the money and
I'll believe it. If you can't show me those
things, I don't believe it. And that's what we sell to
clients. We find so many agencies get
bogged down in, you know, your SEO rankings are going up.
It's great. We've got better visibility than
we've ever had. We've got better brand
awareness. That's great.
But show me the money, you know, is it actually creating
conversions? And can you prove it?
If not, and actually, if things aren't going up, but we those
metrics are, they're the wrong metrics or we're targeting the
wrong thing. We're getting more impressions
and visibility to the wrong people.
So what does your brand stand against?
If it's against the status quo, if it's the, you're the only
people in your industry who manufacture things ethically and
sustainably well, lead with that.
You know, that's a really good thing.
The caveat to this is what what do you stand against that
customers are interested in and do care about?
And one of my guests, James Carns says he's coming, coming
on the show again soon. He spoke about green washing and
trying not to green wash. And just like it's all about
sustainability and plastic out the ocean and everything else.
And James is absolutely right with that.
A lot of people actually don't necessarily care in their first
interaction. It's the later thing going by
the way that products that you have already bought, you know,
like it was super soft and we focused on you as the customer
when you bought it. Do you know, it's actually done
this, this and this for the world or for a community or for
someone else. So again, having that, that kind
of approach for people is, is really, really important.
And simplicity scales better than cleverness.
Sometimes with clients. If you put the brand like on a
mobile screen on your website and say to somebody who's never
heard of the brand, what does that look like?
What does it mean? They'll be like, oh, I don't
know, I have to get my glasses. It doesn't work.
The, the brand visually is not working.
There's something specifically wrong with this.
So these are four options you can go for with the colour
scheme. And I'm, I'm talking about just
the font size, but the whole kind of punch of it.
You can either go for more neutral kind of colours if you
want to build trust, keep it calm.
Talk about longevity, sustainability, high contrast,
which is the first one. Sorry, the neutrals is the all
birds, the gym shark, high contrast, energy, confidence,
urgency, performance, a muted palette.
So let's call it premium considered design LED.
And actually, I think brands are so quick to undervalue the, the
value in design of something. You probably notice when I'm on
the show, I don't have a case on my iPad or my iPhone.
I love the design of it and if I put it in a case, I feel like
I'm, I'm locking this beautiful design in a box, even though you
can buy nice cases. Well, I'll buy an older I, I'll
buy a really, you know, high model pro plus, whatever it's
called of an older model of iPhone then, but I've got a
newer 1 and I like I like that I chose the colour blue.
I like the colour blue, so I won't put it in a case.
So that muted palette is premium considered and designed LED and
then the 4th one bright palettes.
That's when you want to add a bit more personality,
approachable, memorable, and a bit more fun.
Do not pick colours because competitors use them and do not
overload the palette. Most strong brands have one,
possibly 2 core strong colours. So it's spec.
We have the red, it's on the wall here and we have green.
Why did we choose red and green? Red, because we're a consultancy
and we wanted to be loud and and be that person in the room, the
devil's advocate. That's my personality.
We wanted to be the devil's advocate in the room.
We went for a soft red because we also didn't want to be in
people's faces. We're helping you run your
business. So soft Reds, there's a reason
why we chose that. Why green?
Things are either good or bad in in in e-commerce and and in
Legion and other other businesses we work with.
There's a break even line. You're above it or you're below
it. If you're above it, it's green,
if you're below it, it's red. So they work as a traffic light.
We have lots of sub colours but those are our main 2 colours
that we use. So logo should be recognisable
not descriptive. If your logo isn't sticky, if
people don't remember it, call a customer that bought from you
two years ago and say to them, hey I'm calling from such such
company. Don't worry if you don't
remember us, you bought from us years ago.
I just want to say can you remember what our logo looks
like? Can you remember our colour
scheme? And if they're if they're like
hold on say it's absolutely fine.
We're doing some work on our branding.
I just wanted to ask thanks for your time and see what they say.
See if it is sticky a few other points then consistently beats
originality. So the same logo rules
everywhere. I'm kicking my team all the time
going. Why is that in white?
We don't have a white in our palette.
It's just off white. Why?
Because we want it to look like old paper white old paper
because it's more trustworthy than just any kind of pure white
paper. It's trustworthy because we've
been doing this longer than our competitors, although we don't
put all these things down our you know, our clients throats
and sort of jump into pictures explaining all of this.
You do enough of these subtleties.
The whole brand goes. I just like the capacity goes.
I just like it. It's just really well thought
out and it just works, which is good.
And then design for longevity, not trends.
I've mentioned that ready for the for the long term,
typography is as important as the logo.
If you're using thick block caps, it's loud, it's shouty.
If you're using soft curly, almost like italics, it's more
conversational. It might be more trustworthy,
like what's what's trustworthy? Someone's been doing something
for a very long time. They've got the experience.
Write it in a fountain pen format or even a quill.
We don't use quills or fountain pens.
We use fountain pens a bit. We don't use quills anymore
really. We use ballpoint pens, which are
very boring. So don't, don't use that unless
you're wanting to be like, we're the most stable and trustworthy
and we just get on with the boring thing that you don't want
to do. That might be good branding for
that space. And finally, I've got a few more
notes, but I'm just going to pick out one.
The brand trust directly impacts conversion.
So you need to build a brand that people trust, want to buy
from. And you will see this in things
like your review scores, your review content, the repeat
orders from existing customers, and a whole range of other bits
and pieces as well. There we go.
I've spoken loads about brands. I haven't rented too much and I
haven't called loads of people under the bus as I might have
done when I first wrote my notes thinking, you know what's been
annoying me the last few months? Brands.
Like people just don't understand brands.
They do it for themselves. And I'm just going to leave you
with a few things I hear in meetings, like I said earlier,
and these are going to be the slight moans, but the kind of,
if you feel yourself saying this or you hear someone say this,
challenge it. When someone says I don't like
this, I like this. It's like it's not about you.
What does the data say? All our customers told us that
our clothing is really, really robust or our clothing washes
really, really well. And they didn't realise that
when they bought it, but it's fantastic.
Well, we need to test that as one of our USPS.
What does that mean for our logo, our branding and with
branding as well. You've got to be really, really
careful about changing it. We have some clients that every
time they write something, every time they release a new product,
the brand changes. We are sitting in a meeting with
a clothing client a couple of years back, and I was quite
struck by the fact that I said to them, like, hang on that logo
on the wall, That's different to the one on your website, isn't
it? They're like, oh, yeah, we
change it every year. What?
Why do you change it? And they were like, oh, to keep
it fresh. Yeah.
But then someone from 10 years ago is like, what the heck's
this compared to? I was like, just invest once and
only change it once and then scale.
They were already at the point where they had volume and they
had a volume of customers in, in the UK.
So it was like actually, I think changing it now is a massive
mistake. And they, they showed me one
item of clothing that had a different label on the back to
the label on the packet that it went out with because it was
last year's model of, of top or whatever.
And it was going out in this year's branding and it had
changed. They'd actually changed the font
to be lowercase instead of uppercase.
Like guys, you need to stop doing this.
That brand consistency is really, really important.
And finally, whatever brand you have, write it all down, Teach
all of your employees and staff what the brand is, what it
stands for, and everything from this font always needs to be
this size, this thing here always needs to be in.
We've got 2 fonts at spec, one for titles, one for everything
else. And my team sometimes use the
title font in just random headings or bolder random words
somewhere. We only use it in headings and I
think numbers, I say I think it depends where the number is.
So make sure your team understand this, make sure all
of your agencies understand this.
The amount of times you've written stuff and clients say,
Oh, that's not on brand or I wouldn't say that or I don't
like that. And we're like, why not?
And they're like, Oh, I just don't really like that word.
It's like we need, we need a, we need a source of truth.
You need a Bible, a brand Bible to go whatever the Bible says is
what we're going to go with. So if the Bible says that, it's
always this font in this situation, this colour here.
And we only ever do things like a lawyer, I know he says that
they specifically only put stuff landscape documents.
They never do it portrait. It's part of their branding.
They want to be disruptive. So they only do it landscape and
everything is small summaries than the long print.
And the small summary means you don't need to read the long
print. The summary summarizes what's in
the long print. And they're trying to help their
customers out because no one understands legal jargon.
See how they've disrupted the legal world with their branding?
And that goes down to the point of everything always has to be
landscape. I hope you've enjoyed today.
I hope it's been useful. I've been pulling lots, lots of
different ideas together. So yeah, I hope it's useful.
Drop us some feedback. Hello, winning with shopify.com.
And finally, the Summit is not called the Summit anymore.
It's going to be called. I haven't updated the site yet,
so give me a few days to do that as well.
We're just finalising the branding and then we'll roll out
the whole thing. We started building the
platform. It's going to be called Growth
the the Shopify growth Vault or growth Vault.
The reason we're calling it a vault, like a vault as a safe or
a vault in a bank is because all the content's going to get
released at once. When we first got it Summit, we
hadn't really thought through the branding.
My bad. And when I was getting ready for
today as well, I was like, yeah, we need to sort this out.
So Byron and I and Mark who's building the platform as well,
three of us were locking horns and not locking horns, but
getting our heads together. And we did lock horns once or
twice going like, is it, this is it, this is it?
Like it's a vault. All content's going to go live
in the 1st September. There will be something's coming
out and we started getting the platform together as well.
So we're going to put some screenshots of that once it's
ready on the website. Go and sign up if you haven't
already. And if you want to sponsor or
speak, if you're a brand and you want to share your brand story
or talk about specific part of your brand, we'd love you to do
that. Please reach out
washello@winningshopify.com. I'll go onto the website,
wwspodcast.com and click on 2026 Summit.
It's going to be called 2026 Growth Vault soon, so once
that's changed as well, click on that.
We'll click on it. Now go and sign up to the
newsletter. I've got a bit of a cold and I
haven't slept much over the weekend, so apologies if I'm a
bit scary today, but thanks so much for tuning in.
It's been great. We're going to do a few more of
these as well where we just kind of dive into one topic and if
you have anything you want us to talk about or you have anything
to share, any cool quotes, any cool stats, something you've
done has been an absolute disaster.
Like send it in. I'd love to shout some of you
guys out as well, so thanks so much.
Tuning in back again next week and we're back in on Friday with
another brand.