1 00:00:04,200 --> 00:00:08,200 Hello, this is the winning Wish Shopify podcast and by popular 2 00:00:08,200 --> 00:00:12,080 demand Janet has text us. I said text us. 3 00:00:12,080 --> 00:00:13,360 Sounds like a radio phoning show. 4 00:00:13,840 --> 00:00:16,239 We got a message from Janet saying, Janet, on your next tea 5 00:00:16,239 --> 00:00:17,880 break talks, can you start the show differently? 6 00:00:18,240 --> 00:00:21,120 So Janet, I thought if I read out your message, I've never 7 00:00:21,120 --> 00:00:22,320 done that before. So I started the show 8 00:00:22,320 --> 00:00:23,960 differently. Great to have you tuning in. 9 00:00:23,960 --> 00:00:26,160 Hope the business is going well. Please don't shout out my 10 00:00:26,160 --> 00:00:27,560 business. I'm slightly embarrassed by it, 11 00:00:27,560 --> 00:00:29,920 but I'm making headway listening to your podcast. 12 00:00:30,320 --> 00:00:33,320 So, yeah, good luck, Janet. All going very, very well. 13 00:00:33,600 --> 00:00:36,600 I've always been asked by Lorna at the bean shop to to do a 14 00:00:36,600 --> 00:00:38,360 coffee talks at some point, which I will. 15 00:00:38,360 --> 00:00:41,440 Lorna, today, just before I tell you what we're actually doing 16 00:00:41,440 --> 00:00:42,320 here, we're supposed to be tuned in. 17 00:00:42,320 --> 00:00:44,480 You're like, who is this random guy? 18 00:00:44,480 --> 00:00:46,960 This would all make sense if you listen to a few episodes, but 19 00:00:47,040 --> 00:00:50,400 yeah, all of him good fun today I've got a cup of tea and I need 20 00:00:50,400 --> 00:00:51,760 to read the label. Actually, I don't know what this 21 00:00:51,760 --> 00:00:54,320 is when my team just made it Lemongrass and ginger. 22 00:00:54,320 --> 00:00:56,440 It's organic bio, whatever that means. 23 00:00:56,520 --> 00:00:59,320 It's organic, which must be healthy and lemongrass and 24 00:00:59,320 --> 00:01:01,400 ginger. Delicious ginger, good for the 25 00:01:01,400 --> 00:01:04,680 throat within the E com Expo over the next every Tuesday when 26 00:01:04,680 --> 00:01:07,840 you listen to this should be Tuesday 23rd when you're 27 00:01:07,840 --> 00:01:11,920 watching this, listening to this onwards and Wednesday 23rd no 28 00:01:12,200 --> 00:01:14,200 24th Tuesday 23rd you listen to this. 29 00:01:14,760 --> 00:01:17,360 I've so such a tired brain. Wednesday and Thursday this week 30 00:01:17,360 --> 00:01:18,560 we're going to be at the e-commerce Expo. 31 00:01:18,640 --> 00:01:20,720 So I'm drinking lots of ginger tea so I don't lose my voice at 32 00:01:20,720 --> 00:01:22,120 the Expo. Going to spend all the everyday 33 00:01:22,120 --> 00:01:24,920 talking, which anyone listens to the show knows I'm very good at 34 00:01:24,920 --> 00:01:28,480 just talking, but I want to make sure my voice has substance and 35 00:01:28,480 --> 00:01:30,920 things I'm saying. Welcome to the show. 36 00:01:30,920 --> 00:01:33,240 If it's your first time tuning in, please do hit the subscribe 37 00:01:33,240 --> 00:01:35,640 button. If it's not, then welcome back. 38 00:01:35,760 --> 00:01:36,800 Great to have you. You know the deal. 39 00:01:36,960 --> 00:01:38,600 Hit the subscribe button anyway, if you haven't already. 40 00:01:38,880 --> 00:01:40,520 Today we're going to be talking about a few things, which we 41 00:01:40,520 --> 00:01:43,360 always do on a Tuesday. This is next Tuesday tea break 42 00:01:43,360 --> 00:01:44,440 talks. Because I'm British, I drink 43 00:01:44,440 --> 00:01:46,160 tea. It seems like a good stereotype 44 00:01:46,160 --> 00:01:47,960 to live up to globally and who doesn't have a good cup of tea? 45 00:01:48,160 --> 00:01:49,480 Hence why I told you what tea I've got. 46 00:01:49,640 --> 00:01:50,840 We're going to be talking a bit about. 47 00:01:51,000 --> 00:01:53,440 I've got my notes here except just drop them. 48 00:01:53,760 --> 00:01:56,920 We are going to be talking about the Shopify, latest Shopify news 49 00:01:56,920 --> 00:01:59,000 and things that are going on. Well, we have something from our 50 00:01:59,000 --> 00:02:01,680 partners and also a couple of bits going on in our agency. 51 00:02:02,200 --> 00:02:04,440 We do PPC and SEO in our agency. It's called Spec. 52 00:02:04,480 --> 00:02:06,440 I've been running it since 2011. It's all good fun. 53 00:02:06,440 --> 00:02:08,560 I'm going to share some things going on that can help you guys 54 00:02:08,600 --> 00:02:13,000 boost your PPC and SEO revenue. Without further ado, I have not 55 00:02:13,000 --> 00:02:14,960 one, but two quotes this week. One that was sent in by Drew I 56 00:02:14,960 --> 00:02:17,240 thought was really silly. So I've come up my own one for 57 00:02:17,240 --> 00:02:19,240 this week and I'm going to read Drew's out anyway. 58 00:02:19,680 --> 00:02:23,480 But yeah, so the one I've got is quite a well known saying and I 59 00:02:23,480 --> 00:02:26,640 absolutely love this. I do think of this on a regular 60 00:02:26,640 --> 00:02:30,400 basis actually. A bad plan well executed was 61 00:02:30,400 --> 00:02:33,640 better than a brilliant plan executed late. 62 00:02:34,560 --> 00:02:38,360 So a bad plan executed well executed was better than a 63 00:02:38,360 --> 00:02:40,840 brilliant plan executed too late. 64 00:02:41,120 --> 00:02:43,400 So sometimes come all these great ideas, just try something. 65 00:02:43,400 --> 00:02:45,720 We have a rule actually in the agency, which is like try 10 66 00:02:45,720 --> 00:02:48,200 things and if one of them works, great, you found something that 67 00:02:48,200 --> 00:02:50,200 works. If none of the if you try one 68 00:02:50,200 --> 00:02:52,320 thing and it doesn't work or you try no things, guaranteed 69 00:02:52,320 --> 00:02:54,480 nothing's going to work. So increase your odds by trying 70 00:02:54,480 --> 00:02:56,680 more things all the time and keep a log of which things 71 00:02:56,680 --> 00:02:58,720 you've tried and which ones have worked well. 72 00:02:58,920 --> 00:03:01,600 Nice and simple. And thanks, Drew, for this. 73 00:03:01,600 --> 00:03:03,640 I'm not actually going to shout your business out because it is 74 00:03:03,640 --> 00:03:06,680 funny, but it's nothing to do with the show did make me laugh. 75 00:03:06,960 --> 00:03:10,240 He said I couldn't find my boomerang, but then it hit me. 76 00:03:10,440 --> 00:03:12,280 Thanks, Drew. I don't even know what business 77 00:03:12,280 --> 00:03:13,840 you're from. Drew, I wasn't going to shout 78 00:03:13,840 --> 00:03:16,880 you out, but your e-mail address is just Drew and I won't read 79 00:03:16,880 --> 00:03:19,160 the rest of our It's drewsomethingsomething@gmail.com. 80 00:03:19,480 --> 00:03:21,520 There we go. Anyway, welcome to today's show. 81 00:03:21,720 --> 00:03:23,720 Sorry if my camera's fading in and out. 82 00:03:23,720 --> 00:03:25,760 I don't know what's going on. I'll have to ask the editors, 83 00:03:25,760 --> 00:03:27,720 Josh, Sophie and Max, what's going on with that. 84 00:03:27,720 --> 00:03:30,080 I'll give them a quick note. Anyway, Shopify News. 85 00:03:30,080 --> 00:03:32,560 Then there's a few things going on. 2 are pretty cool, and the 86 00:03:32,560 --> 00:03:34,600 third one is absolutely massive. And if you're not doing 87 00:03:34,600 --> 00:03:36,680 something with the third one, you're an absolute numpty and 88 00:03:36,680 --> 00:03:38,360 you shouldn't be listening to this show because then you're 89 00:03:38,360 --> 00:03:40,000 ignoring our advice. And my advice is do something 90 00:03:40,000 --> 00:03:43,280 with the third one. The first one is you can now do 91 00:03:43,280 --> 00:03:46,440 a quick sale on the Shopify app for instant in purchase 92 00:03:46,440 --> 00:03:47,880 transactions, which is quite good. 93 00:03:47,880 --> 00:03:49,080 You have to use a point of sale system. 94 00:03:49,080 --> 00:03:51,680 You just on the app on your phone, let's go have a sale. 95 00:03:51,760 --> 00:03:53,760 Lovely. The second one is you can now 96 00:03:53,760 --> 00:03:57,120 find and install apps through Sidekick AI. 97 00:03:57,120 --> 00:03:59,880 If you haven't used Sidekick AI, it's pretty good. 98 00:03:59,880 --> 00:04:02,480 The age of AI is officially here, as you probably have 99 00:04:02,480 --> 00:04:04,760 noticed, but things like that are actually working quite well. 100 00:04:04,840 --> 00:04:06,720 So if you need it to do something, have a conversation 101 00:04:06,720 --> 00:04:09,880 with it and it can help not only find the app, but also install 102 00:04:09,880 --> 00:04:11,080 it, which saves you a bit of time. 103 00:04:11,360 --> 00:04:14,640 If we just use AI to speed things up and save time, 104 00:04:14,920 --> 00:04:16,360 fantastic. It can do so much more than 105 00:04:16,360 --> 00:04:17,839 that. But if we just used it for that 106 00:04:18,120 --> 00:04:20,920 and that is great. And final one, this is what you 107 00:04:20,920 --> 00:04:23,440 need to do something with. So you can now segment your 108 00:04:23,440 --> 00:04:27,880 customers based on product categories they've browsed or 109 00:04:27,880 --> 00:04:30,920 bought. So if Joe blogs is one of your 110 00:04:30,920 --> 00:04:33,800 customers, Joe is currently on your site and Joe is browsing 111 00:04:33,800 --> 00:04:37,640 your T-shirts, you can send her an e-mail or segment her into a 112 00:04:37,640 --> 00:04:40,360 segmentation going she's been browsing T-shirts and start 113 00:04:40,360 --> 00:04:43,480 emailing people. That is really such a simple 114 00:04:43,480 --> 00:04:45,160 thing, but that is really, really cool. 115 00:04:45,360 --> 00:04:48,800 The possibilities become endless about sending relevant content 116 00:04:48,800 --> 00:04:51,000 on your emails all the time to increase your revenue. 117 00:04:51,000 --> 00:04:53,160 So if somebody's been browsing shoes a lot and they've never 118 00:04:53,160 --> 00:04:55,880 bought a pair of shoes from you, send them your shoe buying guide 119 00:04:55,880 --> 00:04:58,120 on an e-mail with a 5% off discount code. 120 00:04:58,320 --> 00:05:00,800 And we will come back to discount codes a little bit 121 00:05:00,800 --> 00:05:03,360 later. Something very, very exciting is 122 00:05:03,400 --> 00:05:05,760 afoot anyway. And that'll be on what's called 123 00:05:05,760 --> 00:05:08,560 our Quivia at the end, trivia meets question. 124 00:05:08,560 --> 00:05:10,800 I'm so proud of that. My wife said to me and he's sort 125 00:05:10,800 --> 00:05:12,680 of smiling and said, Quivia, we've heard it before. 126 00:05:12,680 --> 00:05:13,840 It's like not everyone's heard it. 127 00:05:13,840 --> 00:05:15,480 And it's one of the best things I've ever come up with because 128 00:05:15,480 --> 00:05:17,320 I'm not very creative in that sense. 129 00:05:18,200 --> 00:05:20,120 All right, other news, I've already read that out. 130 00:05:20,120 --> 00:05:22,160 We're going to be E com Expo tomorrow and Thursdays. 131 00:05:22,160 --> 00:05:24,600 If you're in London, come say hi, say Nick, love the show. 132 00:05:24,640 --> 00:05:26,480 And yeah, we've got chocolate. We'll give you free chocolate 133 00:05:26,480 --> 00:05:28,120 and we can have a look at your website if you want. 134 00:05:28,120 --> 00:05:30,280 We've got a little challenge going on, so come and see us if 135 00:05:30,280 --> 00:05:32,240 you want. There's a 2 minutes to find two 136 00:05:32,240 --> 00:05:34,520 major things that are holding back your PVC or SEO growth. 137 00:05:34,760 --> 00:05:37,080 My team are primed and ready. We've got a giant stress button, 138 00:05:37,080 --> 00:05:39,560 enter key so you can smash it with your hand. 139 00:05:39,560 --> 00:05:41,000 A 2 minute timer starts on the screen. 140 00:05:41,240 --> 00:05:43,240 Very exciting. And I used an AI bot. 141 00:05:43,240 --> 00:05:45,120 Come back to AI. I used an AI bot to write the 142 00:05:45,120 --> 00:05:46,400 code for that and put it all in our branding. 143 00:05:46,400 --> 00:05:48,440 And there's little fireworks that go off while the time going 144 00:05:48,440 --> 00:05:49,920 off. I think it's very, very cool and 145 00:05:49,920 --> 00:05:52,640 took me about 10 minutes to make without touching any code 146 00:05:52,640 --> 00:05:55,800 myself. Final point, Cyber weekend soon, 147 00:05:55,880 --> 00:05:57,760 get ready for it. It's quite, it's in December 148 00:05:57,760 --> 00:05:58,760 this year. I think it is a Google. 149 00:05:59,080 --> 00:06:01,560 It's quite late. So you've got even more time to 150 00:06:01,560 --> 00:06:03,880 get ready for it. But actually, normally people 151 00:06:03,880 --> 00:06:07,360 kick off their Christmas activity on Black Friday or over 152 00:06:07,360 --> 00:06:09,440 Cyber weekend and then kind of Christmas starts. 153 00:06:09,440 --> 00:06:11,720 But actually if it's happening in December this year, you 154 00:06:11,720 --> 00:06:13,640 probably want to start your Christmas activity a heck of a 155 00:06:13,640 --> 00:06:15,560 lot earlier than that. It seems to be getting later 156 00:06:15,560 --> 00:06:17,600 every year and I don't know if it's just where the week's fall. 157 00:06:18,160 --> 00:06:19,680 I, I don't, you know how they come up with a date for it. 158 00:06:19,680 --> 00:06:23,520 It might be because obviously Black Friday, it might be when 159 00:06:23,800 --> 00:06:27,320 the most retailers go from the Reds making a loss into the 160 00:06:27,320 --> 00:06:29,880 black when they start making a profit into peak, I believe is 161 00:06:29,880 --> 00:06:32,040 how it started. And that's what it's supposed to 162 00:06:32,040 --> 00:06:33,840 mean. So I don't know, maybe someone 163 00:06:33,840 --> 00:06:35,880 said that people are buying Christmas stuff later and later. 164 00:06:35,880 --> 00:06:37,400 So that's Black Friday now and it's later. 165 00:06:37,680 --> 00:06:39,480 I don't know, but it's late this year. 166 00:06:39,480 --> 00:06:41,960 Keep an eye on it every year. Put it in a massive calendar on 167 00:06:41,960 --> 00:06:45,080 the wall and get ready for it nice and early, right? 168 00:06:45,120 --> 00:06:47,080 Partner news, partner news or super. 169 00:06:47,600 --> 00:06:49,400 I fill out all this stuff's about us this week. 170 00:06:49,400 --> 00:06:50,840 So I don't, I don't write all these notes. 171 00:06:52,120 --> 00:06:55,440 Partner news, Saguno and my agency spec and I'm going to be 172 00:06:55,440 --> 00:06:58,200 hosting it have teamed up to do a webinar, which can be really 173 00:06:58,200 --> 00:06:59,880 exciting. And it's all about peak. 174 00:06:59,880 --> 00:07:03,320 It's all about holiday season this year, starting with Cyber 175 00:07:03,560 --> 00:07:05,240 Cyber Weekend, someone's called it. 176 00:07:05,280 --> 00:07:07,520 And yeah, starting with Black Friday through to Cyber Monday 177 00:07:07,520 --> 00:07:09,960 and then into Peak and we're going to be talking about 178 00:07:09,960 --> 00:07:12,240 mastering the e-commerce Peak as we call it. 179 00:07:12,640 --> 00:07:15,200 We haven't fully come up with every title yet, but you can go 180 00:07:15,200 --> 00:07:17,400 and sign up to it. It's going to be action-packed. 181 00:07:17,400 --> 00:07:19,560 It's going to help you try and make as much money as possible 182 00:07:19,560 --> 00:07:22,760 through Peak. It is on where are we, 8th of 183 00:07:22,760 --> 00:07:26,520 October 2025, obviously, because this is a 2025 episode I'm 184 00:07:26,520 --> 00:07:28,200 putting out right now, say 8th of October. 185 00:07:28,200 --> 00:07:30,760 It's going to be, and it's going to be 3:00 UK time, which is 186 00:07:30,760 --> 00:07:33,200 9:00 AM New York time. And if you're in LA, opportunity 187 00:07:33,560 --> 00:07:35,680 for an early start, go out for a run, tune into the webinar. 188 00:07:35,840 --> 00:07:38,000 It will be available to listen to afterwards I believe. 189 00:07:38,000 --> 00:07:39,840 But if you come along, you can ask us questions. 190 00:07:39,840 --> 00:07:42,240 There's going to be some Q&A sections in there as well. 191 00:07:42,280 --> 00:07:43,560 There'll be no more than two hours. 192 00:07:43,560 --> 00:07:44,760 I think we put it for 90 minutes. 193 00:07:44,760 --> 00:07:47,320 It's going to be very, very exciting and it's part of a 194 00:07:47,320 --> 00:07:50,240 two-part series. So the second one is going to be 195 00:07:50,600 --> 00:07:52,400 in January. We haven't a date aside for it 196 00:07:52,400 --> 00:07:54,400 yet, but we will before the first one happens because that's 197 00:07:54,400 --> 00:07:56,120 good e-mail marketing. So when people come to the first 198 00:07:56,120 --> 00:07:57,440 one, we've already got the second one announced. 199 00:07:57,440 --> 00:07:59,360 Start getting people to sign up and everybody comes to the first 200 00:07:59,360 --> 00:08:00,680 one or books. Is the first one all time to 201 00:08:00,680 --> 00:08:02,720 come to the second one as well? The second one's going to be in 202 00:08:02,720 --> 00:08:05,520 January and it's going to be Inventory Planner and Saguno 203 00:08:05,600 --> 00:08:08,360 hosted by yours truly, and I'm going to be getting those guys 204 00:08:08,360 --> 00:08:10,000 to chat about what they should be doing now. 205 00:08:10,000 --> 00:08:12,240 It's post peak, we're in January, January Blues is 206 00:08:12,240 --> 00:08:13,960 starting to hit. The most depressing day of the 207 00:08:13,960 --> 00:08:16,160 year is around the corner. What can we do for our customers 208 00:08:16,160 --> 00:08:18,320 to cheer them all up and make some more money selling products 209 00:08:18,320 --> 00:08:20,080 and getting more customers into our website? 210 00:08:20,360 --> 00:08:23,360 And the strategy for 2020, what you should be doing from an 211 00:08:23,360 --> 00:08:26,240 e-mail, customer service, customer interaction, whatever 212 00:08:26,240 --> 00:08:28,040 you want to call it, that internal communication to 213 00:08:28,040 --> 00:08:30,640 existing customers perspective, but then also what you should be 214 00:08:30,640 --> 00:08:33,039 doing with your stock and everything else on that side as 215 00:08:33,039 --> 00:08:35,760 well. Some learnings from the agency. 216 00:08:36,400 --> 00:08:38,320 I've kept it simple this week. We've got three, but the first 217 00:08:38,320 --> 00:08:41,760 one's broken into a few bits. So the first one is it's about 218 00:08:41,799 --> 00:08:44,280 SEO. We are doing a lot of SEO where 219 00:08:44,280 --> 00:08:47,360 we're trying to target full funnel, which means when 220 00:08:47,360 --> 00:08:49,920 somebody's sitting there thinking, not thinking about 221 00:08:49,920 --> 00:08:52,680 buying your product, how do we convince them to come and buy 222 00:08:52,680 --> 00:08:55,000 your products as top of funnel? It's the awareness to tell 223 00:08:55,000 --> 00:08:58,680 people, hey, this product exists or we exist or this concept 224 00:08:58,680 --> 00:09:00,200 exists. You should think about buying a 225 00:09:00,200 --> 00:09:02,760 product to solve this problem in your life or improve this part 226 00:09:02,760 --> 00:09:04,240 of your life, whatever it might be. 227 00:09:04,920 --> 00:09:07,440 The second bit then is a middle of funnel, which is more like, 228 00:09:07,720 --> 00:09:10,280 OK, I'm aware of this thing now I might start engaging in it. 229 00:09:10,280 --> 00:09:12,520 Do I need it? Do I know what different types 230 00:09:12,520 --> 00:09:14,320 are there? And you start doing a bit of 231 00:09:14,320 --> 00:09:16,760 research. Both those stages happened to me 232 00:09:16,760 --> 00:09:19,880 in a car garage recently where I paid a deposit before leaving. 233 00:09:19,880 --> 00:09:22,520 When I just got in to go. I'm thinking about buying that 234 00:09:22,520 --> 00:09:24,240 car. I went to glance at it and by 235 00:09:24,240 --> 00:09:26,760 the time I'd left, I'd left the deposit and then had to explain 236 00:09:26,760 --> 00:09:28,720 to my wife I'd bought a new car that day. 237 00:09:28,720 --> 00:09:30,520 You left me alone for a day to do what I wanted. 238 00:09:30,800 --> 00:09:32,320 I bought a car. I just popped into the tableau, 239 00:09:32,640 --> 00:09:35,040 bought a car, and then the bottom of the final stage is 240 00:09:35,040 --> 00:09:37,720 where people aren't ready to buy, which means some of them 241 00:09:37,720 --> 00:09:39,520 might not have decided a few things about it, but they're 242 00:09:39,520 --> 00:09:41,000 going, I'm going to buy one of these things. 243 00:09:41,200 --> 00:09:43,720 Now which one shall I get? So an example of the top would 244 00:09:43,720 --> 00:09:47,120 be, I wonder, you know, I wonder what things are going on in the 245 00:09:47,120 --> 00:09:49,680 Internet or I'm reading the news and oh look, a new sofa. 246 00:09:50,320 --> 00:09:51,920 There's a, there's a really nice sofa over there. 247 00:09:51,920 --> 00:09:53,680 And that's the awareness. Now I'm aware of the fact that 248 00:09:53,880 --> 00:09:55,880 some nice sofas out there, which you might be aware of already, 249 00:09:55,880 --> 00:09:58,480 but it starts the process. Then the middle of funnel. 250 00:09:58,600 --> 00:10:01,720 OK, I think I might, might, might want to buy a sofa. 251 00:10:01,760 --> 00:10:03,800 What would a sofa do to my life? What kind of colours could I 252 00:10:03,800 --> 00:10:05,480 look at? What would it, you know, there 253 00:10:05,480 --> 00:10:07,600 are any types or I've got, there's a bit of content there. 254 00:10:07,600 --> 00:10:10,200 I've got a bit of a bad back and this sofa apparently will help 255 00:10:10,200 --> 00:10:13,080 my posture or help my back or help me feel more comfortable 256 00:10:13,080 --> 00:10:15,480 after a long day sitting at my desk. 257 00:10:16,080 --> 00:10:18,360 That's why I've got sandy desks and then the bottom of funnel, 258 00:10:18,360 --> 00:10:20,080 which is I'm going to buy a sofa, which sofa I'm going to 259 00:10:20,080 --> 00:10:22,320 buy. So the challenge then and this 260 00:10:22,320 --> 00:10:24,920 way SEO can be really powerful and very cost effective is how 261 00:10:24,920 --> 00:10:26,920 do you, this is this is my challenge to you is not just 262 00:10:26,920 --> 00:10:29,920 doing all three of those things. The challenge is you do not want 263 00:10:29,920 --> 00:10:33,320 to do this stuff and get lots of customers interested in buying a 264 00:10:33,320 --> 00:10:35,600 sofa. And then when they get to that 265 00:10:35,600 --> 00:10:37,240 bottom of funnel stage and they go, right, I'm going to go and 266 00:10:37,240 --> 00:10:38,360 buy a sofa. They go to Google and you're the 267 00:10:38,360 --> 00:10:41,160 least competitive. Or they start seeing ads for 268 00:10:41,680 --> 00:10:44,000 people selling sofas because they've shown a bit of an 269 00:10:44,000 --> 00:10:47,040 interest in Google or Meta and Bing and all the other big, big 270 00:10:47,040 --> 00:10:49,320 advertising platforms. They've noticed that this person 271 00:10:49,320 --> 00:10:51,560 is interested in buying a sofa now and they start advertising 272 00:10:51,600 --> 00:10:53,840 all the sofa brands to them, even though you were the one 273 00:10:53,840 --> 00:10:55,840 that did the awareness. So the challenge then is how do 274 00:10:55,840 --> 00:10:57,800 you keep someone engaged throughout the funnel? 275 00:10:58,520 --> 00:11:01,440 So what we've done is we've at the top of fun of the awareness 276 00:11:01,440 --> 00:11:03,040 stage. We've, we've set a challenge. 277 00:11:03,240 --> 00:11:05,880 So you can go and enter a challenge, a competition to get 278 00:11:05,880 --> 00:11:07,040 people to give us their e-mail addresses. 279 00:11:07,040 --> 00:11:10,360 And we could do the second and third phases of that, that, that 280 00:11:10,360 --> 00:11:12,320 that tactical approach to get them to buy products. 281 00:11:12,520 --> 00:11:15,000 We can do that over e-mail, which is a lot cheaper than 282 00:11:15,200 --> 00:11:17,120 doing it any other way. But plus we've got them locked 283 00:11:17,120 --> 00:11:20,440 into our ecosystem now. So they're receiving our emails. 284 00:11:20,560 --> 00:11:22,360 Everyone else still has to pay you to get in front of that 285 00:11:22,360 --> 00:11:24,440 customer. We can just e-mail them, which 286 00:11:24,440 --> 00:11:27,200 is quite smart. So you want to convince, you 287 00:11:27,200 --> 00:11:29,640 don't want to convince someone to buy the sofa and then they go 288 00:11:29,640 --> 00:11:32,920 to a competitor. So our advice really is start at 289 00:11:32,920 --> 00:11:36,080 the bottom, Nick other people's customers, say let other people 290 00:11:36,080 --> 00:11:38,800 do the hard work and you then take the customer and they're on 291 00:11:38,800 --> 00:11:42,080 Google going I want to buy a three person grey sofa. 292 00:11:42,560 --> 00:11:44,240 Show your ads. Then get in front of them and 293 00:11:44,240 --> 00:11:45,640 get as many of those guys as possible. 294 00:11:45,920 --> 00:11:49,640 Wait until you don't think you can get statistically you're 295 00:11:49,640 --> 00:11:51,360 aware of that. You can't get any more customers 296 00:11:51,360 --> 00:11:53,520 at the bottom of the funnel. Now you need to go to the middle 297 00:11:53,520 --> 00:11:55,720 of the funnel and go right. These are people that think they 298 00:11:55,720 --> 00:11:58,240 might want to buy a sofa now. So let's start interjecting in 299 00:11:58,240 --> 00:12:00,160 front of them and getting to come and buy our sofas again, 300 00:12:00,400 --> 00:12:02,120 e-mail sign ups really, really important. 301 00:12:02,320 --> 00:12:05,320 Get them to trade their e-mail to read your bulletproof guide 302 00:12:05,320 --> 00:12:08,480 or get them to sign up to have a free one to one video personal 303 00:12:08,480 --> 00:12:11,400 shop about buying that sofa again, make it relevant to your 304 00:12:11,400 --> 00:12:13,080 business. And then top of again, 305 00:12:13,280 --> 00:12:14,920 competition or something where it's we're not even really 306 00:12:14,920 --> 00:12:16,120 talking about sofas at this stage. 307 00:12:16,280 --> 00:12:18,080 We're just doing it as what I call a land grab. 308 00:12:18,080 --> 00:12:20,440 You want to grab as much data as possible, as many e-mail 309 00:12:20,440 --> 00:12:22,760 addresses as possible. So we're doing that on SEO. 310 00:12:22,760 --> 00:12:25,080 Why would you do that more on SEO than on paid channels? 311 00:12:25,320 --> 00:12:27,440 Well, because you'd have to pay for the SEO traffic. 312 00:12:27,840 --> 00:12:30,000 If you ranked number one for something and you started 313 00:12:30,000 --> 00:12:31,400 getting a million clicks a month on that. 314 00:12:31,400 --> 00:12:33,880 Even if it's not, I want to buy a sofa right now, it might be 315 00:12:34,080 --> 00:12:36,640 what is, what are the sofa trends for 2026? 316 00:12:37,040 --> 00:12:38,760 Getting people to go and read that guy with little prompts 317 00:12:38,760 --> 00:12:41,560 going, you know, sign up for more content like this or sign 318 00:12:41,560 --> 00:12:44,880 up for 5% of your first order or sign up to get exclusive access 319 00:12:44,880 --> 00:12:47,480 to our next sale. That might get people signing 320 00:12:47,480 --> 00:12:48,400 up. And again, now you've got the 321 00:12:48,400 --> 00:12:50,760 e-mail and you can nurture them. But the point is, if you pay for 322 00:12:50,760 --> 00:12:54,120 that traffic on, on PPC, the total conversion rate of all of 323 00:12:54,120 --> 00:12:56,960 those people compared to who actually purchases at the end is 324 00:12:56,960 --> 00:12:59,560 going to be really, really low. And the advertising side of it's 325 00:12:59,560 --> 00:13:00,960 probably not going to be cost effective. 326 00:13:00,960 --> 00:13:03,360 So SEO is a fantastic way of doing that. 327 00:13:03,600 --> 00:13:05,120 If you end up with people in your e-mail list that get in 328 00:13:05,120 --> 00:13:07,760 your emails, click on your emails not purchasing, you can 329 00:13:07,760 --> 00:13:09,360 do something with that. If people click on your ads are 330 00:13:09,360 --> 00:13:11,920 not purchasing, it's costing you a lot of money and it's probably 331 00:13:11,920 --> 00:13:13,320 making the business a massive loss as well. 332 00:13:13,320 --> 00:13:15,880 So it's a real concern when that happens. 333 00:13:16,160 --> 00:13:18,080 That's the longest of the three things for this week. 334 00:13:18,080 --> 00:13:21,640 The second one, this one's quite simple, but it's one of the 335 00:13:21,640 --> 00:13:23,520 biggest, most overlooked parts of SEO. 336 00:13:23,520 --> 00:13:26,200 And we were doing this for a client recently and they said 337 00:13:26,200 --> 00:13:28,200 like, yeah, yeah, we've had an agency do all of this before, 338 00:13:28,200 --> 00:13:29,760 but no one's actually looked at it since. 339 00:13:30,160 --> 00:13:32,680 And what it is, is so many people choose a keywords and 340 00:13:32,680 --> 00:13:35,000 then they go and optimize their title tag, a message 341 00:13:35,000 --> 00:13:37,320 description. That's what makes your SEO 342 00:13:37,320 --> 00:13:40,520 listing on Google. So you optimize that and now 343 00:13:40,520 --> 00:13:42,120 you've got a new listing. Fantastic. 344 00:13:42,320 --> 00:13:45,960 What if that's not the best? And guarantee on the first go of 345 00:13:45,960 --> 00:13:49,120 this, it will not be your best work because you've not tried 346 00:13:49,120 --> 00:13:50,720 anything yet. So what you want to do is you 347 00:13:50,720 --> 00:13:52,640 want to go and change all of them, all your types, tags, mess 348 00:13:52,640 --> 00:13:54,400 descriptions to see what happens to my ranking. 349 00:13:54,400 --> 00:13:56,320 Because you might find actually Google doesn't take any interest 350 00:13:56,320 --> 00:13:58,720 the first time you change it. And also whether it takes 351 00:13:58,720 --> 00:14:00,120 interest or not. The other metric you want to 352 00:14:00,120 --> 00:14:01,320 look at is your click through rate. 353 00:14:01,560 --> 00:14:04,200 So how many people now see me or how many people are seeing me? 354 00:14:04,320 --> 00:14:07,200 And we now getting a higher percentage of people through one 355 00:14:07,200 --> 00:14:09,840 of the biggest things we find with SEO, which is where SEO I 356 00:14:09,840 --> 00:14:14,280 think can learn from PPC, where PPC can benefit from SEO doing 357 00:14:14,280 --> 00:14:17,040 top of funnel. What SEO can learn from PPC is 358 00:14:17,040 --> 00:14:20,480 those listings, that type of description that is your advert 359 00:14:20,480 --> 00:14:23,280 on SEO, that is your advert is going to hook people in and a 360 00:14:23,280 --> 00:14:25,240 lot of SEO agencies, a lot of SEO people and a lot of 361 00:14:25,240 --> 00:14:27,240 e-commerce managers. I think we get quite guilty. 362 00:14:27,480 --> 00:14:29,960 A lot of us are guilty of actually just writing what is 363 00:14:29,960 --> 00:14:31,800 functional because we're trying to write it around the keyword 364 00:14:31,800 --> 00:14:34,360 rather than thinking what do I need to put in here to get 365 00:14:34,360 --> 00:14:36,240 someone to come and visit my site so don't have to pay for 366 00:14:36,240 --> 00:14:38,000 the traffic. Traffic on SEO is free. 367 00:14:38,200 --> 00:14:40,080 What do I need to write in here to get someone to want to come 368 00:14:40,080 --> 00:14:42,800 and visit my website so we get as much traffic in as possible 369 00:14:43,240 --> 00:14:45,240 and then we can work on the conversion bit once they arrive 370 00:14:45,280 --> 00:14:47,440 on site. So that gets quite overlooked. 371 00:14:47,440 --> 00:14:50,440 So we do that every few months for every single one of our 372 00:14:50,440 --> 00:14:52,320 clients. It's a massive deep dive into 373 00:14:52,320 --> 00:14:55,120 the data to see what's what trends are there around wordings 374 00:14:55,120 --> 00:14:57,520 that work, sentences that work, title tags that seem to work 375 00:14:57,760 --> 00:14:59,960 versus ones that don't. What's above and below our 376 00:14:59,960 --> 00:15:02,720 average Ctr. right now? By changing them, you can see 377 00:15:02,720 --> 00:15:05,120 traffic go up quite significantly, let alone if you 378 00:15:05,120 --> 00:15:07,880 do it 3 or 4 * a year like we do some of our bigger clients 379 00:15:08,080 --> 00:15:10,320 constantly changing that to see which one is going to be the 380 00:15:10,320 --> 00:15:12,440 best fit. And then obviously looking back 381 00:15:12,440 --> 00:15:15,120 as well to go right. Google's updated itself on all 382 00:15:15,120 --> 00:15:16,720 of them now. So they're all reading the new 383 00:15:16,720 --> 00:15:19,120 ones that I've written. How many of them is Google 384 00:15:19,120 --> 00:15:20,600 actually ignoring and not using it at all? 385 00:15:20,600 --> 00:15:21,960 How many are getting a better click through rate? 386 00:15:21,960 --> 00:15:23,360 How many are actually getting a worse click through rate? 387 00:15:23,760 --> 00:15:26,080 Again, if you just do it once and then hit and hope, it's a 388 00:15:26,080 --> 00:15:27,840 complete gamble as to whether it's going to work and there's a 389 00:15:27,840 --> 00:15:29,800 smarter way of doing stuff. And it's one of the easiest 390 00:15:29,800 --> 00:15:31,880 things to do on SEO. It's not expensive. 391 00:15:31,880 --> 00:15:34,640 It can be done quite quickly, so and that's a massive win. 392 00:15:34,920 --> 00:15:39,320 And creative directors block your ears #3 We have simplified 393 00:15:39,320 --> 00:15:42,200 APDP page for one of our clients that started an AB test. 394 00:15:42,480 --> 00:15:44,360 I'm going to keep you guys posting this because it was only 395 00:15:44,360 --> 00:15:45,800 Ruby and our team started this last week. 396 00:15:45,800 --> 00:15:48,560 I'm going to keep you posted on it because I'm very excited to 397 00:15:48,560 --> 00:15:50,680 see what happens. We've basically taken out a lot 398 00:15:50,680 --> 00:15:53,880 of the USPS and reasons to buy, which is the opposite of what 399 00:15:53,880 --> 00:15:57,320 I'm always preaching about. Start by simplifying the page. 400 00:15:57,320 --> 00:15:59,040 It keeps the customers attention. 401 00:15:59,040 --> 00:16:00,480 We believe that's what we're trying to prove. 402 00:16:00,760 --> 00:16:02,960 Keeps the customers attention on the products and going. 403 00:16:03,160 --> 00:16:05,600 I clicked on the ad knowing the product, knowing the price, 404 00:16:05,600 --> 00:16:08,000 knowing what it looked like and knowing what it was. 405 00:16:08,240 --> 00:16:10,560 So now I just need to buy it. So we make that as easy as 406 00:16:10,560 --> 00:16:12,120 possible. Do we get more sales or less 407 00:16:12,120 --> 00:16:13,320 sales? And it will vary from brand to 408 00:16:13,320 --> 00:16:15,040 brand. We're doing that to brand at the 409 00:16:15,040 --> 00:16:16,880 moment. Amazing. 410 00:16:16,880 --> 00:16:17,960 Well, thank you so much for listening guys. 411 00:16:18,200 --> 00:16:20,640 We're going to finish on one of the funniest bits of the show, 412 00:16:20,880 --> 00:16:24,320 the Quivia. So conclusion you need to test 413 00:16:24,360 --> 00:16:28,840 unique discount codes. Oh, don't I've just read out the 414 00:16:28,840 --> 00:16:34,960 answer. Oh dear Max scrub that start 415 00:16:34,960 --> 00:16:37,840 this bit again right. The most exciting part of the 416 00:16:37,840 --> 00:16:39,440 show, one of the most exciting bits Quivia. 417 00:16:40,160 --> 00:16:43,640 So you may have heard on a recent show, Saguno have done a 418 00:16:43,720 --> 00:16:46,400 discount code report, which is quite exciting. 419 00:16:46,920 --> 00:16:50,320 And on this discount code report, they have looked at the 420 00:16:50,400 --> 00:16:55,040 average order value year on year for I didn't write it down, 421 00:16:55,040 --> 00:16:56,640 sorry. It's, it's thousands of brands, 422 00:16:56,640 --> 00:16:59,120 possibly 10s of thousands of brands they've audited to do 423 00:16:59,120 --> 00:17:01,000 this. There's a huge amount of data 424 00:17:01,000 --> 00:17:03,920 they've looked at and I'm going to give you some stats. 425 00:17:04,200 --> 00:17:10,319 So in 2025, the so far the average order value, see man the 426 00:17:10,319 --> 00:17:14,079 average customer places per order across all those brands, 427 00:17:14,079 --> 00:17:19,960 the average is $90.00 when they without a discount code on the 428 00:17:19,960 --> 00:17:22,359 e-mail to give you an idea that's that's their control 429 00:17:22,359 --> 00:17:25,400 group, that's the benchmark. So $90.00 was the average order 430 00:17:25,400 --> 00:17:28,440 value when there was not a discount code on the newsletter 431 00:17:28,440 --> 00:17:32,560 that was sent to the customers when they added a generic 432 00:17:32,560 --> 00:17:35,120 discount. And this is not the Quivia. 433 00:17:35,120 --> 00:17:36,800 You can have a quick think, does it go up or down? 434 00:17:37,160 --> 00:17:41,080 It went down by $4.00, which kind of makes sense because 435 00:17:41,080 --> 00:17:42,720 you're offering a discount now. It did. 436 00:17:42,720 --> 00:17:44,200 This doesn't factor in the conversion rate. 437 00:17:44,200 --> 00:17:45,920 I didn't look at any of that. Just looking at the average 438 00:17:45,920 --> 00:17:47,960 order values here. But with a with a generic 439 00:17:47,960 --> 00:17:51,680 discount code, it went from $90.00 to no discount code to 440 00:17:51,680 --> 00:17:54,680 $86 with a generic discount code. 441 00:17:54,680 --> 00:17:56,200 It's the same code every anyone could use. 442 00:17:56,200 --> 00:17:59,520 It's just, you know, welcome 10 or something 10% off for 443 00:17:59,520 --> 00:18:02,080 everybody. And then the question I'm going 444 00:18:02,080 --> 00:18:04,840 to ask you guys today is, and you might have heard me joke 445 00:18:04,840 --> 00:18:06,440 about a second ago. Yeah, you might have heard me 446 00:18:06,440 --> 00:18:06,960 joke about it. Yeah. 447 00:18:06,960 --> 00:18:09,680 The answer is it does go up. But how much does it go up is 448 00:18:09,680 --> 00:18:12,280 going to be this week's trivia. It's so when they added, when 449 00:18:12,280 --> 00:18:14,680 brands were using a unique discount code. 450 00:18:14,680 --> 00:18:17,960 So it's unique to each customer. So I would receive a different 451 00:18:17,960 --> 00:18:19,680 one to you who'd receive a different one to the next 452 00:18:19,680 --> 00:18:21,040 person, Different one to the next one. 453 00:18:21,040 --> 00:18:25,360 Everybody got a unique code. How much higher or lower was the 454 00:18:25,360 --> 00:18:27,160 average order value with unique codes? 455 00:18:27,160 --> 00:18:29,040 And I'm going to, for the first time on today's show, have a 456 00:18:29,040 --> 00:18:30,560 quick zip a tea. What do you think about that? 457 00:18:30,560 --> 00:18:32,080 How much did the average value go up or down? 458 00:18:34,920 --> 00:18:37,120 All righty. So it's $90.00 without a 459 00:18:37,120 --> 00:18:40,240 discount code, 86 dollars with a generic discount code. 460 00:18:40,440 --> 00:18:47,320 It was $120.00 with a unique discount code. 461 00:18:47,880 --> 00:18:50,440 So compared to, I mean the other two were both, I mean average 462 00:18:50,440 --> 00:18:55,360 between the two is $88.00. So it has gone up about 50% by 463 00:18:55,360 --> 00:18:59,160 adding unique discount codes to the newsletter. 464 00:18:59,760 --> 00:19:02,320 How exciting I've been. Nick, you guys have been great. 465 00:19:02,320 --> 00:19:04,840 Thanks for tuning in back again. In fact, I don't know if we are 466 00:19:04,840 --> 00:19:06,440 here on Friday. Sorry, I haven't checked the 467 00:19:06,440 --> 00:19:08,120 schedule, but I think we might be missing a week. 468 00:19:08,400 --> 00:19:11,200 If we are, you can listen to this three more times on Friday 469 00:19:11,200 --> 00:19:12,720 because then you'll get your your fill of winning with 470 00:19:12,720 --> 00:19:14,800 Shopify. If not, go read, read, go and 471 00:19:14,840 --> 00:19:16,320 listen to an old episode. Thanks for tuning in though. 472 00:19:16,320 --> 00:19:17,960 If you haven't already, please subscribe button, leave us a 473 00:19:17,960 --> 00:19:19,680 review on whatever platform we're listening to and back 474 00:19:19,680 --> 00:19:21,760 again next week for another Tuesday tea break talks. 475 00:19:21,840 --> 00:19:23,440 Take care everybody and thanks for tuning in.