1 00:00:00,080 --> 00:00:02,160 Today on the Winning with Shopify podcast. 2 00:00:02,520 --> 00:00:05,640 An experiment where you're figuring out what What do you 3 00:00:05,640 --> 00:00:08,000 need to offer in order to get the number of purchases you 4 00:00:08,000 --> 00:00:09,880 want? So my my brain is fried from 5 00:00:09,880 --> 00:00:11,880 trying to work out how to actually get on this recording. 6 00:00:11,880 --> 00:00:14,720 Me, I'm like, OK, that that's probably a good starting point. 7 00:00:14,840 --> 00:00:17,800 Put it on Google ads, get rid of it, break even like it's just 8 00:00:17,800 --> 00:00:19,120 sitting in the. Warehouse really motivates 9 00:00:19,120 --> 00:00:23,320 people to buy a little more. I almost don't care what GA 4 10 00:00:23,320 --> 00:00:25,240 tells me or what the ad platforms and tracking 11 00:00:25,240 --> 00:00:26,600 companies. Tell me they could actually be 12 00:00:26,680 --> 00:00:29,960 like getting a nice hefty bump in revenue by just setting up 13 00:00:30,040 --> 00:00:32,360 these simple discounts. The text there, you're just not 14 00:00:32,360 --> 00:00:35,240 utilizing it. Yet they have as like a mission 15 00:00:35,320 --> 00:00:37,680 to rein in how much they're discounting. 16 00:00:42,160 --> 00:00:44,400 Hello and welcome to another episode of Winning with Shopify 17 00:00:44,400 --> 00:00:45,920 podcast. I'm currently recording on my 18 00:00:45,920 --> 00:00:47,840 colleagues laptop. So if anything goes wrong or 19 00:00:47,840 --> 00:00:51,040 weird apologies. I've left my laptop at previous 20 00:00:51,040 --> 00:00:55,000 meeting which was over 2 hours away and I've had to obviously 21 00:00:55,000 --> 00:00:57,840 stop texting the client to work out how to get this laptop back 22 00:00:57,840 --> 00:01:00,400 to to my office. But I'm sitting in the podcast, 23 00:01:00,400 --> 00:01:02,760 you know for the next couple of hours recording a few episodes. 24 00:01:02,880 --> 00:01:05,760 So apologies if anything goes wrong, blame Rob in my team for 25 00:01:05,760 --> 00:01:07,160 being so kind to lend me his laptop. 26 00:01:07,160 --> 00:01:09,120 I don't know what Rob's going to do for the next two hours, but 27 00:01:09,120 --> 00:01:11,600 if you need Rob over that time or you have needed him and he's 28 00:01:11,600 --> 00:01:13,040 not replied, apologies, my fault. 29 00:01:13,400 --> 00:01:15,320 Anyway, I'm super excited for today's episode. 30 00:01:15,320 --> 00:01:18,400 We are talking about not just e-mail, but we're talking about 31 00:01:18,400 --> 00:01:20,560 something else to do with e-mail from one of our partners, which 32 00:01:20,560 --> 00:01:23,240 I'll come onto in a moment. If you haven't already, make 33 00:01:23,240 --> 00:01:28,160 sure you go to wwspodcast.com and sign up to our e-mail list. 34 00:01:28,160 --> 00:01:30,880 As we're talking about e-mail today, the guys at Saguna help 35 00:01:30,880 --> 00:01:32,920 us run e-mail and they keep kicking me. 36 00:01:32,920 --> 00:01:34,400 Brian especially. He's been on the show several 37 00:01:34,400 --> 00:01:35,800 times. Brian keeps kicking me to be 38 00:01:35,800 --> 00:01:37,360 like Nick. Tell people to go sign up. 39 00:01:37,640 --> 00:01:39,440 There's so many cool offers coming out. 40 00:01:39,440 --> 00:01:42,080 We're running some extra content that we don't put on the podcast 41 00:01:42,320 --> 00:01:44,800 past, and we've got something very exciting happening next 42 00:01:44,800 --> 00:01:47,040 summer, summer 2026. Put it in your diary. 43 00:01:47,040 --> 00:01:48,800 Obviously you're not going to miss the whole of summer. 44 00:01:48,800 --> 00:01:50,800 I don't know what the date is yet, but something exciting is 45 00:01:50,800 --> 00:01:52,600 coming. Byron and I are just trying to 46 00:01:52,600 --> 00:01:54,640 work out logistics of how we're going to make it all happen. 47 00:01:54,640 --> 00:01:56,160 But something very exciting is coming. 48 00:01:56,920 --> 00:01:58,920 But go and join our newsletter because we are sending out loads 49 00:01:58,920 --> 00:02:01,200 of cool content and it means you never miss an episode, whether 50 00:02:01,200 --> 00:02:04,520 it's a Tuesday tea break, talks with yours truly, or it is a 51 00:02:04,560 --> 00:02:07,200 Friday episode like today, where we're going to be talking to a 52 00:02:07,200 --> 00:02:09,680 very special guest. And without further ado, my very 53 00:02:09,680 --> 00:02:12,480 special guest is Cara from Saguino Sakara, Welcome to the 54 00:02:12,480 --> 00:02:13,200 show. How are you? 55 00:02:13,760 --> 00:02:15,040 Good. So excited to be here. 56 00:02:15,080 --> 00:02:17,560 Thanks for having me. Well, it's lovely to have you 57 00:02:17,560 --> 00:02:19,880 here. We still haven't met anyone from 58 00:02:19,880 --> 00:02:21,800 Saguno that is not full of energy. 59 00:02:21,800 --> 00:02:24,520 It's super knowledgeable and super fun to have on the show. 60 00:02:24,520 --> 00:02:27,440 So I'm so excited to have you and as I said to you on e-mail 61 00:02:27,440 --> 00:02:30,040 just before we started recording, so organised as well. 62 00:02:30,040 --> 00:02:32,560 I have so many notes to talk about, so many things to try and 63 00:02:32,560 --> 00:02:35,840 cover if someone's like Nick, you've mentioned Saguno five 64 00:02:35,840 --> 00:02:38,600 times, what on earth is that? I'm so lost here. 65 00:02:38,600 --> 00:02:40,720 You've mentioned e-mail and Saguno Cara. 66 00:02:40,840 --> 00:02:43,840 Tell us a bit about what Saguno is and also your role in the 67 00:02:43,840 --> 00:02:45,440 team there. Yeah, Yeah. 68 00:02:45,440 --> 00:02:48,280 So we're, we're a software company and our mission is to 69 00:02:48,280 --> 00:02:51,080 build better marketing tools for Shopify merchants. 70 00:02:51,400 --> 00:02:53,520 And so usually when you talk about Seguno, you're talking 71 00:02:53,520 --> 00:02:57,920 about Seguno e-mail, which is an e-mail marketing platform for 72 00:02:57,920 --> 00:02:59,920 Shopify brands built inside Shopify. 73 00:03:00,360 --> 00:03:04,080 And today we're going to be focusing on a different aspect 74 00:03:04,080 --> 00:03:06,240 of Seguno, which is also available with an e-mail 75 00:03:06,240 --> 00:03:11,040 actually, but it's discounts. And So what I work on is our app 76 00:03:11,040 --> 00:03:15,400 Bulk Discount Code Bot and it's an app for generating unique 77 00:03:15,400 --> 00:03:19,160 discount codes within Shopify for running your discounts. 78 00:03:20,200 --> 00:03:22,440 Amazing. And we're going to talk a lot 79 00:03:22,440 --> 00:03:24,000 about discounts as we go through. 80 00:03:24,000 --> 00:03:26,560 And as you say, we normally talk about what we're saying. 81 00:03:26,560 --> 00:03:28,400 We're talking to Saguna. We normally talk about e-mail 82 00:03:28,680 --> 00:03:31,480 and it's very often Brian or someone like Brian and the team 83 00:03:31,480 --> 00:03:35,720 talking about e-mail strategies. So with discounts, obviously 84 00:03:35,720 --> 00:03:38,040 Shopify, if they own their own discount area and you can just 85 00:03:38,040 --> 00:03:40,520 go and set up a discount and and run something. 86 00:03:41,000 --> 00:03:42,720 Tell us what why that doesn't work? 87 00:03:42,720 --> 00:03:44,440 Why you guys have set out to create something different? 88 00:03:45,360 --> 00:03:50,480 So for for bulk discount code bot specifically, what we focus 89 00:03:50,480 --> 00:03:54,280 on is unique discount codes. And often people get confused as 90 00:03:54,280 --> 00:03:56,800 to what that is. So it's not when you see like 91 00:03:56,800 --> 00:04:01,360 Spring 10 or Winter 15 and it's the same code that's like static 92 00:04:01,360 --> 00:04:03,960 for everybody. It's when actually each person 93 00:04:03,960 --> 00:04:08,520 gets their own random string, their own discount code. 94 00:04:08,880 --> 00:04:12,000 And so these are really great because they give you super 95 00:04:12,000 --> 00:04:16,079 accurate last touch attribution, they let you experiment with 96 00:04:16,079 --> 00:04:18,519 different offers without compromising your brand 97 00:04:18,519 --> 00:04:21,519 perception. And the personalization tends to 98 00:04:21,519 --> 00:04:25,680 also help with driving loyalty and in life cycle marketing. 99 00:04:25,680 --> 00:04:29,000 So I love unique discount codes. I'm excited to get into how 100 00:04:29,000 --> 00:04:32,640 people use them and how merchants who are listening to 101 00:04:32,640 --> 00:04:36,200 the show can try using them too. I think one of the biggest 102 00:04:36,200 --> 00:04:40,240 issues of not having a unique code especially is, I mean, 103 00:04:40,240 --> 00:04:41,920 first, there's a whole personalization side of it. 104 00:04:42,040 --> 00:04:44,960 So if it was Nick 123 from a brand, I would say this is 105 00:04:44,960 --> 00:04:46,920 really nice. That brand has given me a 106 00:04:46,920 --> 00:04:49,840 discount that I can use. And secondly, the first thing 107 00:04:49,840 --> 00:04:53,400 I've written down is how many times have we gone to the car on 108 00:04:53,400 --> 00:04:55,960 a website and then just Googled like discount code, voucher 109 00:04:55,960 --> 00:04:58,640 codes or anything sort of similar. 110 00:04:59,240 --> 00:05:02,320 And you just find, as you say, like the summer 2025 or the 111 00:05:02,320 --> 00:05:05,440 welcome 10 to get 10% off your, your first order, which kind of 112 00:05:05,440 --> 00:05:07,920 makes it feel like, right. I'm just part of a big set of 113 00:05:07,920 --> 00:05:09,760 fish swimming in the river at the moment. 114 00:05:09,760 --> 00:05:12,720 This isn't anything unique any, anything personalized, but 115 00:05:12,720 --> 00:05:15,160 obviously unique gives you way more control, doesn't it? 116 00:05:15,160 --> 00:05:18,520 Say, tell us some of the advantages as to using some more 117 00:05:18,520 --> 00:05:20,640 of the advantages beyond the obvious as to using those unique 118 00:05:20,640 --> 00:05:23,280 codes or some of the scenarios where people actually use these. 119 00:05:23,880 --> 00:05:25,400 Yeah. So something that's been really 120 00:05:25,400 --> 00:05:29,040 cool to see is when people are using unique discount codes, 121 00:05:29,040 --> 00:05:31,720 they're typically not just thinking about like, oh, I'm 122 00:05:31,720 --> 00:05:35,600 going to run this discount or whatever the just like these are 123 00:05:35,600 --> 00:05:38,200 the standard discounts. Instead, they're thinking about 124 00:05:38,200 --> 00:05:41,240 like, what are these experiments I can run offering different 125 00:05:41,240 --> 00:05:45,040 targeted discounts to different segments such that I can drive 126 00:05:45,040 --> 00:05:47,400 more revenue. And well, I'm sure we'll get 127 00:05:47,400 --> 00:05:50,040 into it. We recently have been working on 128 00:05:50,040 --> 00:05:54,840 this discount report that analyzed 162,000 discounts from 129 00:05:54,840 --> 00:05:59,000 12,000 brands. And something that we see is 130 00:05:59,280 --> 00:06:03,440 larger brands in particular are really strategic about how 131 00:06:03,440 --> 00:06:04,880 they're doing their discount codes. 132 00:06:04,880 --> 00:06:08,040 And so we're excited to bring that to everybody because there 133 00:06:08,040 --> 00:06:12,240 are some low hanging fruit that we think everybody should be 134 00:06:12,240 --> 00:06:15,400 doing. And how much does it vary across 135 00:06:15,400 --> 00:06:17,960 different customer groups for like obviously when we talk 136 00:06:17,960 --> 00:06:19,280 about e-mail a lot with you guys, we talk about 137 00:06:19,280 --> 00:06:21,520 segmentation. So how much does it vary between 138 00:06:21,520 --> 00:06:24,520 somebody that buys 10 * a year? Do you try not to discount too 139 00:06:24,520 --> 00:06:27,160 much because actually they value the product and are buying it 140 00:06:27,160 --> 00:06:29,400 anyway, so why discounts it? Or do you try and give them a 141 00:06:29,400 --> 00:06:30,880 discount to try and encourage them to do more? 142 00:06:31,160 --> 00:06:33,480 Is that segmentation really important actually for 143 00:06:33,480 --> 00:06:35,800 discounting as much as it is for more traditional things like 144 00:06:35,800 --> 00:06:37,880 e-mail? Absolutely, Absolutely. 145 00:06:37,880 --> 00:06:39,120 Yeah. And I think, and there are all 146 00:06:39,120 --> 00:06:40,560 sorts of different kinds of discounts. 147 00:06:40,560 --> 00:06:43,800 So there's a discount for someone who's new and coming in, 148 00:06:43,800 --> 00:06:46,080 they're new to your brand. It's very common to be like a 149 00:06:46,080 --> 00:06:48,880 welcome offer. And when that's on a unique code 150 00:06:48,880 --> 00:06:51,120 instead of a static 1, you really make sure that you're 151 00:06:51,120 --> 00:06:54,040 going to capture their e-mail or their phone number, ideally 152 00:06:54,040 --> 00:06:57,240 both, right. And then there's a whole bunch 153 00:06:57,240 --> 00:06:59,560 of other discounts like as part of marketing life cycle. 154 00:06:59,560 --> 00:07:01,640 So right after you make a purchase, you're likely to want 155 00:07:01,640 --> 00:07:04,640 to come back and purchase more. So what kind of discount should 156 00:07:04,640 --> 00:07:09,160 you be offering there? So yeah, they're not I I feel 157 00:07:09,160 --> 00:07:12,600 like I calling it a discount makes it sound a little bit 158 00:07:12,600 --> 00:07:14,120 lame. It's really just this powerful 159 00:07:14,120 --> 00:07:17,040 tool for driving growth. And when people, something I 160 00:07:17,080 --> 00:07:21,080 love talking to our customers is you see that they are like just 161 00:07:21,080 --> 00:07:25,120 so thoughtful and, and like there's so much analysis going 162 00:07:25,120 --> 00:07:27,880 into what they're offering and then analysis after the fact of 163 00:07:27,880 --> 00:07:30,480 what works, what didn't and tweaking things. 164 00:07:30,480 --> 00:07:32,960 And it's it's really fun and it has a big impact. 165 00:07:32,960 --> 00:07:34,320 I. Just want to give a quick shout 166 00:07:34,320 --> 00:07:36,880 out to our sponsors Yost. 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That's WWS 1550% off for better 174 00:08:01,720 --> 00:08:03,760 visibility, more clicks and a healthy website. 175 00:08:03,920 --> 00:08:07,000 Let Yoast handle the SEO so you can focus on what you do best. 176 00:08:07,320 --> 00:08:09,480 I think as well, when you've just got a blanket code, it's 177 00:08:09,520 --> 00:08:11,600 like I mentioned about people sharing it, It's so easy for 178 00:08:11,600 --> 00:08:14,880 them just to share that summer 10 and go 10% off summer and 179 00:08:14,880 --> 00:08:16,560 everyone's like, great, let's jump on that. 180 00:08:16,880 --> 00:08:19,440 But actually, if you use unique codes, you could say, right, 181 00:08:19,440 --> 00:08:22,120 just a, a random third of my audience, I'm going to 10%, a 182 00:08:22,120 --> 00:08:25,680 random 3rd, I'm going to 15% and a random 3rd I'm going to 17 1/2 183 00:08:25,680 --> 00:08:28,360 percent, 20s too much. Go 17 1/2 and see actually the 184 00:08:28,360 --> 00:08:32,039 17 1/2, the average order value was so much higher. 185 00:08:32,039 --> 00:08:34,559 People buying 4 products instead of two and two on the other two 186 00:08:34,559 --> 00:08:36,919 segments, that is an incredible learning. 187 00:08:36,919 --> 00:08:40,120 Which as we say, even if you run, for example, if you run 188 00:08:40,159 --> 00:08:44,320 just three codes, so you had like 10% off, 15% off, 17% off. 189 00:08:44,600 --> 00:08:47,760 If you run those, you just need the 17 1/2% to be shared once 190 00:08:47,760 --> 00:08:49,680 and the whole whole test is ruined. 191 00:08:49,680 --> 00:08:53,280 And the 10 and 15%, anyone that finds the 17 1/2 would go, I've 192 00:08:53,280 --> 00:08:55,760 been ripped off here. Whereas actually if someone did 193 00:08:55,760 --> 00:08:59,040 see the 10% and we're getting 17 1/2, which was a unique code, 194 00:08:59,040 --> 00:09:00,840 they'd say I'm a valued customer. 195 00:09:00,840 --> 00:09:03,160 But also it's a one time use, so I'm not going to share it. 196 00:09:03,360 --> 00:09:06,240 And it must be, I imagine again, I'm kind of looking at it from a 197 00:09:06,360 --> 00:09:08,480 customer acquisition point of view and and as an outsider 198 00:09:08,480 --> 00:09:09,560 compared to you who's in the detail. 199 00:09:09,560 --> 00:09:12,080 But it must be. It must be so important to put 200 00:09:12,080 --> 00:09:15,400 that unique one time use as well alongside the code. 201 00:09:16,120 --> 00:09:20,040 Yes, yeah, exactly. And I have two things on that. 202 00:09:20,040 --> 00:09:23,520 I love how you described it. It's very much an experiment 203 00:09:23,520 --> 00:09:26,920 where you're figuring out what do you need to offer in order to 204 00:09:26,920 --> 00:09:30,040 get the number of purchases you want and what can you save as 205 00:09:30,040 --> 00:09:33,440 revenue for your brand, right. And one thing that's really cool 206 00:09:33,440 --> 00:09:36,640 with unique codes is like, if you imagine that it's part of 207 00:09:37,280 --> 00:09:41,600 like an e-mail or SMS marketing life cycle, e-mail you don't 208 00:09:41,600 --> 00:09:45,920 need to have, you basically can have your code expire whenever 209 00:09:45,920 --> 00:09:47,880 you want it to expire for that person. 210 00:09:47,880 --> 00:09:51,040 So you can set the expiry to be one week later. 211 00:09:51,240 --> 00:09:54,040 And that drives urgency. So instead of that static code 212 00:09:54,040 --> 00:09:56,200 that may be sitting there forever, right? 213 00:09:56,200 --> 00:09:58,680 You're like, this really is going to expire in seven days. 214 00:09:59,240 --> 00:10:01,880 And just to touch on just for fun, because of that idea of 215 00:10:01,880 --> 00:10:07,000 like 1517.520, whatever, something we found is the most 216 00:10:07,080 --> 00:10:08,280 popular. What do you think the most 217 00:10:08,280 --> 00:10:11,520 popular percentage off is that we see? 218 00:10:12,560 --> 00:10:17,320 I imagine it's probably 1010%. It's a good guess. 219 00:10:17,320 --> 00:10:21,440 It's actually 20% is it? And then 10 is number 2 and 15 220 00:10:21,440 --> 00:10:24,000 is number 3. So to me, I get it. 221 00:10:24,000 --> 00:10:26,200 To me, it's definitely going to like vary by brand. 222 00:10:26,200 --> 00:10:28,520 But when you look at the one that's the most popular to 223 00:10:28,520 --> 00:10:32,280 offer, you know that brand, like other brands are also putting 224 00:10:32,280 --> 00:10:34,200 thought into those offers and looking at how they're 225 00:10:34,200 --> 00:10:36,920 performing. So to me, I'm like, OK, that 226 00:10:36,920 --> 00:10:38,360 that's probably a good starting point. 227 00:10:39,320 --> 00:10:41,800 OK, I've got about 20 things Cara to go out on this. 228 00:10:42,200 --> 00:10:43,640 I I've said the last few weeks as well. 229 00:10:43,640 --> 00:10:46,040 This is my favorite part of every episode where it's like, 230 00:10:46,280 --> 00:10:49,200 OK, my notepad is getting full and it's like we can go down so 231 00:10:49,200 --> 00:10:51,440 many roads. I want to just, I want to start 232 00:10:51,440 --> 00:10:52,840 with two that I think are much quicker. 233 00:10:52,840 --> 00:10:54,800 And then let's dive into something you've just mentioned. 234 00:10:54,800 --> 00:10:57,640 I think I think it's really key actually, one of the quick ones 235 00:10:57,640 --> 00:10:59,640 then is this report. Do people have access to it? 236 00:10:59,640 --> 00:11:00,840 I don't actually know the answer to this. 237 00:11:00,840 --> 00:11:01,680 I know we went close to you guys. 238 00:11:01,880 --> 00:11:03,760 Is this somewhere people can go and access it and download the 239 00:11:03,760 --> 00:11:05,440 report? Yes, definitely. 240 00:11:05,440 --> 00:11:10,000 So we'll, we'll put the link in the description and yeah, it's, 241 00:11:10,000 --> 00:11:11,600 it's available to download for everybody. 242 00:11:12,240 --> 00:11:15,800 Sorry, I did know that before we hit record, that's the link we'd 243 00:11:15,800 --> 00:11:17,960 sorry my brain is fried from trying to work out how to 244 00:11:17,960 --> 00:11:21,160 actually get on this recording with my laptop issues, but yeah, 245 00:11:21,160 --> 00:11:22,560 sorry. So yeah, the link will be in the 246 00:11:22,560 --> 00:11:24,400 description guys. That's the link that we had a 247 00:11:24,400 --> 00:11:25,280 conversation. About. 248 00:11:25,880 --> 00:11:27,720 Sorry, my bad. So the report is available, 249 00:11:27,720 --> 00:11:30,800 which thinks really, really powerful with so to ask. 250 00:11:31,280 --> 00:11:34,000 Sorry, I said there were two easy ones and 1 not so easy. 251 00:11:34,000 --> 00:11:36,880 That's answered both my easy ones and actually there's 2 not 252 00:11:36,880 --> 00:11:38,160 so easy. And let's go into some of the 253 00:11:38,160 --> 00:11:42,360 deeper things in this. So with unique codes, if you had 254 00:11:42,400 --> 00:11:46,960 say 50,000 customers or or half a million customers or 2 million 255 00:11:46,960 --> 00:11:49,840 customers, whatever the amount, there's a lot of data there and 256 00:11:49,840 --> 00:11:53,040 there's a lot of people to try and get unique codes too. 257 00:11:53,680 --> 00:11:56,680 So even if somebody used an app that could create unique codes 258 00:11:56,680 --> 00:12:00,320 in Shopify's discount code area, for example, and populate them, 259 00:12:00,560 --> 00:12:03,960 there's still an enormous headache forthcoming, which is 260 00:12:04,200 --> 00:12:06,320 how are we going to send out emails to each of those 261 00:12:06,320 --> 00:12:08,920 customers with those codes? And I take it given that you 262 00:12:08,920 --> 00:12:13,120 guys are Ciguno and you your main services e-mail and then 263 00:12:13,120 --> 00:12:15,240 you've got Canvon and these discount codes and other bits 264 00:12:15,240 --> 00:12:18,040 and pieces that kind of fit around, take it, it's all 265 00:12:18,040 --> 00:12:20,280 integrated in Saguna, isn't it? So you can go right, I'm going 266 00:12:20,280 --> 00:12:22,960 to run a campaign and insert their unique code here, 267 00:12:23,160 --> 00:12:25,880 segmentation of only people that we've given codes to, etcetera, 268 00:12:25,880 --> 00:12:26,920 etcetera. Yep. 269 00:12:27,040 --> 00:12:29,640 So that, so the base functionality of just generating 270 00:12:29,640 --> 00:12:33,480 codes, it actually is built directly into Saguna e-mail like 271 00:12:33,480 --> 00:12:36,080 you said. So you can just say you want 272 00:12:36,080 --> 00:12:38,200 unique codes and it's going to automatically put those into 273 00:12:38,200 --> 00:12:41,520 your emails. There's yeah, some additional 274 00:12:41,520 --> 00:12:45,320 things like reporting and we're working on on deepening that 275 00:12:45,320 --> 00:12:46,960 further. And so that's, that's only in 276 00:12:46,960 --> 00:12:50,960 both discount code bot for now. But you do touch on something 277 00:12:51,160 --> 00:12:54,640 really interesting, which is how do you get, OK, you just 278 00:12:54,640 --> 00:12:58,000 generated 1,000,000 codes now how do you get them where you 279 00:12:58,000 --> 00:13:00,000 want them to go? And so the way of doing that 280 00:13:00,000 --> 00:13:03,360 from our app is you just export them to CSV and then pretty much 281 00:13:03,360 --> 00:13:07,080 all whether you're doing SMS, direct mail, another e-mail 282 00:13:07,080 --> 00:13:10,320 provider, you can just upload them that way. 283 00:13:10,560 --> 00:13:13,200 So try to make that easy but. Amazing. 284 00:13:13,280 --> 00:13:16,360 Otherwise poor little bobs going to have a very, very long day 285 00:13:16,800 --> 00:13:19,520 clicking send on a million emails to get those codes out. 286 00:13:20,200 --> 00:13:23,000 But the I guess the other part of this as well that you touched 287 00:13:23,000 --> 00:13:25,560 on, and this probably flows a bit more into what we normally 288 00:13:25,560 --> 00:13:28,080 talk about, but not specifically around discount codes, but we 289 00:13:28,080 --> 00:13:30,560 talk a lot about automation with you guys and actually setting up 290 00:13:30,560 --> 00:13:32,680 some of the flows. So if this, then that, if this, 291 00:13:32,680 --> 00:13:34,880 then that and you kind of end up with the sequence. 292 00:13:35,240 --> 00:13:37,640 Like for example, I love the I mentioned this so many times in 293 00:13:37,640 --> 00:13:39,120 the show and loads of our clients. 294 00:13:39,680 --> 00:13:42,160 In fact, every single client that's using Saguna uses this 295 00:13:42,160 --> 00:13:45,280 now is when you send an e-mail, you can click a box box to say, 296 00:13:45,360 --> 00:13:48,360 if they don't open the e-mail, send it again with a different 297 00:13:48,360 --> 00:13:50,640 subject line. That's one very, very quick and 298 00:13:50,640 --> 00:13:53,320 simple example, but with the discount codes, you can set so 299 00:13:53,320 --> 00:13:55,720 many different automations, which one of the biggest 300 00:13:55,720 --> 00:13:59,120 headaches we found when we've done surveys across lots of you 301 00:13:59,120 --> 00:14:02,320 guys, lots of Shopify merchants and e-commerce brands, one of 302 00:14:02,320 --> 00:14:04,120 the biggest headaches you guys have is coming up with social 303 00:14:04,120 --> 00:14:06,560 content and most importantly, coming up with e-mail content. 304 00:14:06,880 --> 00:14:09,120 So actually, if you're like, I'm going to block out three weeks 305 00:14:09,120 --> 00:14:12,000 of this month to go week one, I'm going to send out a discount 306 00:14:12,000 --> 00:14:14,680 code to everybody and I'm going to spend the rest of the weeks 307 00:14:14,680 --> 00:14:17,160 going, hey, you didn't open your e-mail or you did open your 308 00:14:17,160 --> 00:14:18,240 e-mail, but you haven't used it yet. 309 00:14:18,360 --> 00:14:20,840 Or you did open it, you've put it in the cart, but you haven't 310 00:14:20,840 --> 00:14:22,520 checked out yet. There's all these different 311 00:14:22,520 --> 00:14:26,160 stories that are very specific that although it's automated and 312 00:14:26,160 --> 00:14:28,400 no one's physically writing the e-mail, click and send. 313 00:14:28,720 --> 00:14:31,080 The power of that. I mean, making that a 314 00:14:31,080 --> 00:14:32,960 conversation. We're trying to give you a nice 315 00:14:32,960 --> 00:14:34,920 thing customer come back and buy. 316 00:14:35,320 --> 00:14:37,600 That saves part of that headache of what am I going to e-mail, 317 00:14:37,600 --> 00:14:39,520 doesn't it? Oh yeah, definitely. 318 00:14:39,520 --> 00:14:43,080 And having, if you're, because today is a lot about discounts. 319 00:14:43,080 --> 00:14:45,400 If you have a discount code in your e-mail, then you want to 320 00:14:45,640 --> 00:14:49,080 resend that discount code in future emails using the same 321 00:14:49,120 --> 00:14:54,040 unique discount code. And that yeah, that definitely 322 00:14:54,040 --> 00:14:57,240 helps you figure out what content should be going in 323 00:14:57,240 --> 00:14:58,560 there. How do you keep adding value to 324 00:14:58,560 --> 00:15:03,120 your customers as you're like re emailing them and and sharing 325 00:15:03,120 --> 00:15:05,240 information? Yeah, amazing, amazing. 326 00:15:05,560 --> 00:15:08,960 And what are some of the other use cases that people would use 327 00:15:08,960 --> 00:15:11,080 the automation with discount codes for that you see, I mean 328 00:15:11,400 --> 00:15:14,320 having, I mean you poor thing, having looked at 12,000 brands 329 00:15:14,320 --> 00:15:16,880 and there's 162, I've got written down 100 from your 330 00:15:16,880 --> 00:15:21,800 e-mail, 162,000 discount sets. What are some of the other use 331 00:15:21,800 --> 00:15:24,160 cases specifically? If we specifically ran to 332 00:15:24,200 --> 00:15:26,920 automation for a second, what are some of the other use cases 333 00:15:26,920 --> 00:15:28,960 brands using this kind of setup for? 334 00:15:29,480 --> 00:15:31,560 Yeah. So the the most popular ones 335 00:15:31,560 --> 00:15:36,000 with marketing life cycle are new subscriber welcome. 336 00:15:36,000 --> 00:15:40,280 So that could be e-mail, SMS, an app wherever you're welcoming 337 00:15:40,280 --> 00:15:41,920 them. So offering a unique discount 338 00:15:41,920 --> 00:15:45,440 code for that. The second most popular one is 339 00:15:45,440 --> 00:15:49,440 win back. So a customer has churned and 340 00:15:49,440 --> 00:15:51,680 you're offering them a discount code to get them back. 341 00:15:52,400 --> 00:15:54,560 And those are the 2 ones that come up the most. 342 00:15:54,920 --> 00:15:57,320 After that, we see post purchase, which I had mentioned 343 00:15:57,320 --> 00:15:59,560 earlier, I think that's an underused 1. 344 00:15:59,840 --> 00:16:02,720 And we also see browse and card abandonment, which I think you 345 00:16:02,720 --> 00:16:06,960 touched on in the automations. But yeah, the two most popular 346 00:16:06,960 --> 00:16:08,920 ones are those welcome ones and the win back. 347 00:16:09,920 --> 00:16:12,320 I think one of the biggest things that I'm, I'm as a 348 00:16:12,320 --> 00:16:15,640 consumer, I'm seeing brands do more of and as an agency, I'm 349 00:16:15,640 --> 00:16:18,120 seeing brands set up in their back end is, is that post 350 00:16:18,120 --> 00:16:20,720 purchase? And one of the metrics, one of 351 00:16:20,720 --> 00:16:23,840 the KPIs or benchmarks that a lot of brands that we work with 352 00:16:23,840 --> 00:16:26,720 that we actually set is to say that, you know, what's your 353 00:16:26,720 --> 00:16:28,960 average order value? And then how, what's your 354 00:16:28,960 --> 00:16:31,920 average cost to acquire a customer through Google ads, 355 00:16:31,920 --> 00:16:34,760 Meta ads or through all marketing for all new customers 356 00:16:34,760 --> 00:16:36,520 every month? What's that figure to say? 357 00:16:36,520 --> 00:16:40,720 The average order value is $100 and it costs US $25 to acquire a 358 00:16:40,760 --> 00:16:42,960 a new customer in which is going up. 359 00:16:42,960 --> 00:16:45,720 Unfortunately everybody with inflation and click costs and 360 00:16:45,720 --> 00:16:49,080 everything else going going up. But let's assume it was $25.00, 361 00:16:49,080 --> 00:16:51,560 but $100, the average order value, well, you've got up to a 362 00:16:51,560 --> 00:16:55,080 25% discount you could give and that would then be benchmarked 363 00:16:55,080 --> 00:16:59,120 the same cut for somebody 2nd order and that would be the same 364 00:16:59,120 --> 00:17:01,680 cost as you acquiring them from Google. 365 00:17:02,120 --> 00:17:05,119 So actually, if you gave away anything less than that profit 366 00:17:05,359 --> 00:17:07,640 and it's profit compared to customer decision. 367 00:17:07,640 --> 00:17:10,680 I guess the hardest thing brands need to really think about and 368 00:17:10,680 --> 00:17:13,680 certainly have to balance with all of this it when it comes to 369 00:17:13,680 --> 00:17:16,160 the financials as you've got to balance what is, what is the 370 00:17:16,160 --> 00:17:18,160 customer actually? What are they going to do 371 00:17:18,160 --> 00:17:19,599 without us giving them a discount? 372 00:17:19,599 --> 00:17:22,319 Because we don't want to just give discounts away and find 373 00:17:22,319 --> 00:17:26,319 actually our repeat order rate goes up 5%, but we've discounted 374 00:17:26,319 --> 00:17:27,920 all our orders. And we're, or maybe we're losing 375 00:17:27,920 --> 00:17:31,360 10% revenue, but we've gained 5 from this and we've lost 10% 376 00:17:31,360 --> 00:17:33,560 because everybody's now getting discounts, which I think is 377 00:17:33,560 --> 00:17:35,600 where the unique codes are even more powerful, aren't they? 378 00:17:36,480 --> 00:17:38,560 Yeah, yeah, definitely. Because you, you only give 379 00:17:38,560 --> 00:17:41,800 discounts to the folks you want to give discounts to, right, 380 00:17:41,800 --> 00:17:45,400 Very specifically, you also don't have an issue that I hear 381 00:17:45,400 --> 00:17:48,040 all the time from brands who are now moving towards more unique 382 00:17:48,040 --> 00:17:52,200 codes is that they've had these just like splash discounts on 383 00:17:52,200 --> 00:17:54,880 their landing page for a while. And now people don't want to buy 384 00:17:54,880 --> 00:17:57,440 unless if they see one of those on their landing page. 385 00:17:58,040 --> 00:18:00,160 So it's really devaluing the brand. 386 00:18:01,360 --> 00:18:03,200 Yeah, although this is a little bit winding. 387 00:18:03,200 --> 00:18:06,080 I wanted to. I love how you were getting into 388 00:18:06,080 --> 00:18:09,120 average order value and just like how are you driving that 389 00:18:09,120 --> 00:18:11,600 up? And one of the things that was 390 00:18:11,600 --> 00:18:16,440 one of my favorite findings in this report and something we've 391 00:18:16,440 --> 00:18:19,440 heard from our customers is that there are ways to use discounts 392 00:18:19,440 --> 00:18:23,560 to drive average order value up. And so the most common ways are 393 00:18:23,560 --> 00:18:28,560 with buy X, get Y discount with large brands actually use six 394 00:18:28,560 --> 00:18:30,360 times more often than small brands. 395 00:18:30,360 --> 00:18:32,320 So let's let's use them everybody. 396 00:18:32,480 --> 00:18:35,760 That's fascinating. Sorry, large corporate brand. 397 00:18:35,760 --> 00:18:37,600 Well, not corporate necessarily, just large brands. 398 00:18:37,600 --> 00:18:41,280 They're six times more likely to use if you buy this then you get 399 00:18:41,280 --> 00:18:43,360 this discount than small brands. Yep. 400 00:18:43,440 --> 00:18:46,880 And it, it just is driving your average order value up, right 401 00:18:46,880 --> 00:18:48,640 because you're setting requirements for what you need 402 00:18:48,640 --> 00:18:50,240 to buy in order to get something. 403 00:18:51,000 --> 00:18:53,480 And a very similar one is gift with purchase. 404 00:18:53,680 --> 00:18:56,880 And something we hear from especially larger brands who 405 00:18:56,880 --> 00:18:59,240 have experimented with all different kinds of discounts is 406 00:18:59,240 --> 00:19:01,560 that gift with purchase or buy X, get Y. 407 00:19:02,080 --> 00:19:04,760 The secret is you actually just have some excess inventory 408 00:19:04,760 --> 00:19:08,680 that's not moving. And what you do is you say, hey, 409 00:19:08,680 --> 00:19:12,320 if you spend a bit more than you would have otherwise, I'm going 410 00:19:12,320 --> 00:19:15,080 to give you this excess inventory. 411 00:19:15,320 --> 00:19:19,360 And that really motivates people to buy a little more. 412 00:19:20,000 --> 00:19:22,960 And at the same time, it's just a win win because you're getting 413 00:19:22,960 --> 00:19:25,840 rid of your excess inventory, you're not devaluing your brand, 414 00:19:26,480 --> 00:19:29,080 and people are excited to get that inventory for free. 415 00:19:29,920 --> 00:19:32,800 Sales tax is overwhelming. Never mind the stress that comes 416 00:19:32,800 --> 00:19:35,080 with a provider that's overpriced, unreliable, or 417 00:19:35,080 --> 00:19:36,800 leaves you waiting days to get a reply. 418 00:19:36,880 --> 00:19:38,720 Tax Cloud is here to tell you there's a better way. 419 00:19:38,720 --> 00:19:41,160 They're not just at all. 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So we had a brand that had some 431 00:20:13,520 --> 00:20:17,640 excess stock and we, they, they said to us, can you just put it 432 00:20:17,640 --> 00:20:20,320 on Google ads, get rid of it, break even like it's just 433 00:20:20,320 --> 00:20:23,000 sitting in the warehouse. And I sort of phoned, how much 434 00:20:23,000 --> 00:20:25,040 of this stuff have you got? And they said, oh, it's about 435 00:20:25,040 --> 00:20:27,440 20% of our entire stock right now. 436 00:20:27,440 --> 00:20:30,440 Is this wasted stuff over here? And it's only got 6 month shelf 437 00:20:30,440 --> 00:20:32,200 life left until it's out of date and has to go in the bin. 438 00:20:32,200 --> 00:20:35,640 And I sort of said, all right, I've got an idea Rather than 439 00:20:35,640 --> 00:20:38,880 saying this was, you know, this is cheap and it's on our outlet, 440 00:20:38,880 --> 00:20:41,560 take it off for the first week just because we've got a few 441 00:20:41,560 --> 00:20:42,840 months. We've got six months to, well, 442 00:20:42,840 --> 00:20:45,040 we've got probably two or three months to sell it for a week. 443 00:20:45,040 --> 00:20:46,160 Just take it off the site all together. 444 00:20:46,400 --> 00:20:48,880 We're going to launch it as the new luxury range because it was 445 00:20:48,880 --> 00:20:51,360 actually better and it it'd cost them more and they'd written it 446 00:20:51,360 --> 00:20:53,640 off because they said, so new luxury range. 447 00:20:53,920 --> 00:20:58,280 We put a, we put a free sample of it in everybody's order and 448 00:20:58,280 --> 00:21:01,560 said, this is the new luxury version of what you've ordered. 449 00:21:01,800 --> 00:21:05,080 And because it was, it was to do with health supplements, we and, 450 00:21:05,120 --> 00:21:06,280 and protein shakes and stuff like that. 451 00:21:06,280 --> 00:21:08,760 So we said that this this new supplement and actually had a 452 00:21:08,760 --> 00:21:13,040 higher protein and a creatine content, I think it was than all 453 00:21:13,040 --> 00:21:15,760 their other normal products. And but they they couldn't sell 454 00:21:15,760 --> 00:21:16,600 it. They were just discounting, 455 00:21:16,600 --> 00:21:18,480 discounting, discounting to the point where they were giving 456 00:21:18,480 --> 00:21:21,400 people basically money with it. When you looked at how much the 457 00:21:21,400 --> 00:21:23,080 what the price was compared to what they paid for it. 458 00:21:23,080 --> 00:21:25,160 We put it in the new luxury range bestseller. 459 00:21:25,560 --> 00:21:27,640 It was a bestseller and they couldn't get any more of it 460 00:21:27,640 --> 00:21:29,640 because they had screwed up the relationship with the supplier 461 00:21:29,640 --> 00:21:31,480 because they'd gone, nobody's buying this stuff. 462 00:21:31,880 --> 00:21:34,200 I just showed the positioning was so important. 463 00:21:34,520 --> 00:21:37,240 And actually we put the price of it up at the same time. 464 00:21:37,360 --> 00:21:41,400 So we gave it away for free, but we used a similar discount thing 465 00:21:41,400 --> 00:21:45,080 of saying, if you spend £100 on the website, you get one of our 466 00:21:45,080 --> 00:21:47,680 new premium. Like this is our highest 467 00:21:47,680 --> 00:21:50,840 protein, highest creatine supplement that you can put in 468 00:21:50,840 --> 00:21:53,440 your protein shakes. And people were like, wow, let's 469 00:21:53,440 --> 00:21:55,120 try that. And just the psychology of it, 470 00:21:55,120 --> 00:21:57,360 knowing it's, I've just had this thing that's really expensive 471 00:21:57,360 --> 00:22:00,560 and it's free. And about 3040% of all customers 472 00:22:00,560 --> 00:22:02,800 started then buying that. And suddenly the finance 473 00:22:02,800 --> 00:22:04,440 director was like, what have you done? 474 00:22:04,440 --> 00:22:06,320 You've like hacked the system. It's like, no, no, it's 475 00:22:06,320 --> 00:22:09,480 psychological marketing. We're using the human psychology 476 00:22:09,520 --> 00:22:12,160 to, to go, how do we make this a premium product because you're 477 00:22:12,160 --> 00:22:13,960 offering it too cheap. So sorry, just, I know I'm a bit 478 00:22:13,960 --> 00:22:17,040 of a tangible, I love that, I love that association. 479 00:22:17,360 --> 00:22:20,240 But going back to, I'm so surprised that big brands use 480 00:22:20,240 --> 00:22:23,240 that more than small brands. I'm so I'm surprised and the 481 00:22:23,240 --> 00:22:25,600 reason I'm surprised is for a big brand to get approval on 482 00:22:25,600 --> 00:22:27,480 something like that, it's gone through several chains of 483 00:22:27,480 --> 00:22:29,880 commands and it's it's a bigger risk if it goes wrong. 484 00:22:29,880 --> 00:22:32,160 For small brands, you could run it for two days and this is the 485 00:22:32,160 --> 00:22:33,960 way you turn it off. It's so much more nimble. 486 00:22:33,960 --> 00:22:36,320 So I think what other learnings are in this report? 487 00:22:36,320 --> 00:22:39,360 That's amazing. Yeah, Yeah, I think that's so 488 00:22:39,360 --> 00:22:41,800 cool. By the way, I just the reframing 489 00:22:41,800 --> 00:22:44,760 giving the sample now it's premium and all that 490 00:22:44,760 --> 00:22:47,120 experimentation. We see folks doing things like 491 00:22:47,120 --> 00:22:49,880 that all the time and it makes all the difference and not not 492 00:22:49,880 --> 00:22:54,720 writing things off, right. But yeah, so buy X, get Y, get 493 00:22:54,720 --> 00:22:57,920 with purchase. That kind of ties into just a 494 00:22:57,920 --> 00:22:59,520 larger trend. It's a great point that it is 495 00:22:59,520 --> 00:23:01,960 more effort for larger brands to do these offers. 496 00:23:02,200 --> 00:23:04,680 But at the same time, they recognize that strategic 497 00:23:04,680 --> 00:23:08,160 discounts Dr. revenue. And so they have like allocated 498 00:23:08,160 --> 00:23:10,720 resources to think through what are the discounts we should be 499 00:23:10,720 --> 00:23:12,840 offering and track how they're performing. 500 00:23:13,120 --> 00:23:18,880 And sometimes with smaller brands, they just kind of like 501 00:23:19,000 --> 00:23:21,640 have so much going on, so much on their plate. 502 00:23:21,640 --> 00:23:25,000 And so they kind of like overlooked that they could 503 00:23:25,000 --> 00:23:28,760 actually be like getting a nice hefty bump in revenue by just 504 00:23:28,760 --> 00:23:30,080 setting up these simple discounts. 505 00:23:30,080 --> 00:23:34,640 So I really love that. 1-2 other use cases that were pretty 506 00:23:34,640 --> 00:23:38,800 interesting. One is affiliate programs that 507 00:23:38,800 --> 00:23:44,840 accounted for 15% of 1/5/15 of all of the discounts that we 508 00:23:44,840 --> 00:23:47,320 were looking at. And that was that was really 509 00:23:47,320 --> 00:23:49,800 cool. And another one that's 510 00:23:49,800 --> 00:23:52,960 especially popular in Europe is student and friends discounts, 511 00:23:53,480 --> 00:23:57,440 which was just behind it at 11%. So yeah, happy to get into some 512 00:23:57,440 --> 00:23:58,280 more there. Yeah. 513 00:23:59,600 --> 00:24:01,880 Definitely, I mean we talk about affiliates quite a bit. 514 00:24:01,880 --> 00:24:03,520 So let's let's cover that if we've got time in a minute. 515 00:24:03,520 --> 00:24:06,120 But I think the I mean, you've got obviously got uni day and 516 00:24:06,120 --> 00:24:09,720 student beans here as well. I love to call it student beans. 517 00:24:09,720 --> 00:24:12,600 It's so funny. But yeah, student and friends, 518 00:24:12,840 --> 00:24:16,320 those discount codes, I guess with the unique element to it as 519 00:24:16,320 --> 00:24:18,880 well, having some verification of like you have to 520 00:24:18,880 --> 00:24:21,680 useyour.ac.uk e-mail address if you're in the UK 521 00:24:21,680 --> 00:24:24,800 orsoyouknow.edu, I think it is. That's used a lot in the US. 522 00:24:25,240 --> 00:24:28,320 It's what Apple used to do with the student discount on Apple. 523 00:24:28,960 --> 00:24:31,640 And tell us more about how that can work and how you can make 524 00:24:31,640 --> 00:24:34,720 that customer feel special. Like special and unique enough 525 00:24:34,720 --> 00:24:36,880 that it's more effective than just using one of those blanket 526 00:24:36,880 --> 00:24:38,080 codes we spoke about at the start. 527 00:24:38,760 --> 00:24:40,760 Yeah. So I that's a great question. 528 00:24:42,640 --> 00:24:45,560 So I think the yeah, I don't have a great answer to that 529 00:24:45,560 --> 00:24:48,000 honestly. I think that that's a great 530 00:24:48,000 --> 00:24:50,480 question. I think that to me, what's 531 00:24:50,560 --> 00:24:55,680 what's so exciting about student discounts and why at first I was 532 00:24:55,680 --> 00:24:57,720 kind of surprised to see those so high up. 533 00:24:57,720 --> 00:24:59,840 And then I was thinking about it more and I was like, oh, it's 534 00:24:59,880 --> 00:25:01,880 really interesting. And, and I have seen folks talk 535 00:25:01,880 --> 00:25:05,720 about it is that often people say, oh, students, right. 536 00:25:05,720 --> 00:25:08,320 We're going to offer, let's say, a 15 percent, 20% discount, 537 00:25:08,320 --> 00:25:10,320 something like that. And that's going to dig into our 538 00:25:10,320 --> 00:25:12,520 margins and we're not going to focus on it. 539 00:25:12,800 --> 00:25:14,880 But when you look at these sites like unit days and student 540 00:25:14,880 --> 00:25:17,720 beans, you're actually distributing like that's, that's 541 00:25:17,720 --> 00:25:23,200 a top of funnel way to get, get in front of more people. 542 00:25:23,440 --> 00:25:27,480 And people often find that the discount that they offer to 543 00:25:27,480 --> 00:25:32,040 students isn't digging into margins sufficiently to be an 544 00:25:32,040 --> 00:25:34,160 issue for them. And it's still definitely a win 545 00:25:34,160 --> 00:25:35,480 win. So I just thought it was 546 00:25:35,480 --> 00:25:39,560 interesting that student discounts are so important to 547 00:25:39,560 --> 00:25:41,760 especially larger brands, especially in Europe. 548 00:25:42,400 --> 00:25:45,080 And we did actually in our analysis group it with friends 549 00:25:45,080 --> 00:25:47,480 and family discounts and employee discounts. 550 00:25:47,480 --> 00:25:49,720 So kind of all of these together, we're calling insider 551 00:25:49,720 --> 00:25:53,920 discounts and people are doing them way more than I thought. 552 00:25:54,360 --> 00:25:56,280 So really interesting. Yeah. 553 00:25:56,560 --> 00:25:58,640 I do. Whenever we show any data to 554 00:25:58,640 --> 00:26:01,160 clients, I love sort of saying to them initially like everyone 555 00:26:01,160 --> 00:26:03,840 write down what you think these next 20 stats are. 556 00:26:03,840 --> 00:26:06,200 Just write them down quickly. Like I just want to get an idea 557 00:26:06,200 --> 00:26:08,040 as to what we all think and I'll do the same. 558 00:26:08,080 --> 00:26:10,240 Like, well, I can tell you what I thought 1st and then here's 559 00:26:10,240 --> 00:26:12,200 the data to tell you what's actually going on. 560 00:26:12,840 --> 00:26:16,200 One thing I was just thinking though, which I think is it's 561 00:26:16,200 --> 00:26:19,000 both an issue, but there's a amazing solution using unique 562 00:26:19,000 --> 00:26:21,720 discount codes for and we've, we've only done this once, I 563 00:26:21,720 --> 00:26:23,320 think, and now I'm thinking about we should do this more. 564 00:26:23,680 --> 00:26:25,520 One of the issues we're having at the moment is to do with 565 00:26:25,520 --> 00:26:29,640 cookie banners, GA 4 tracking all the kind of nonsense going 566 00:26:29,640 --> 00:26:32,600 on in governments and politics in certainly around Europe at 567 00:26:32,600 --> 00:26:34,000 the moment. You guys seem completely immune 568 00:26:34,000 --> 00:26:36,040 in the US, you lucky, lucky people. 569 00:26:36,280 --> 00:26:39,120 And but we've got a couple of new laws changing in the UK to 570 00:26:39,120 --> 00:26:41,520 basically kill cookie banners and stuff and get rid of them, 571 00:26:41,520 --> 00:26:43,560 which I'm going to talk about a lot, One on the show over the 572 00:26:43,560 --> 00:26:46,000 next few months, guys, January 26th is when it actually comes 573 00:26:46,000 --> 00:26:48,680 into effect. And the EU are furious, which 574 00:26:48,680 --> 00:26:51,960 makes me very happy say there the, the thing that's happening 575 00:26:51,960 --> 00:26:54,240 is we've got all this traffic coming in from Google ads, from 576 00:26:54,240 --> 00:26:58,400 Meta, from e-mail, from SEO, But because of cookie issues, 577 00:26:58,400 --> 00:27:00,920 privacy, people accepting, rejecting banners, we're just, 578 00:27:00,920 --> 00:27:03,400 we're just losing data. And it's, it's, I would almost 579 00:27:03,400 --> 00:27:05,880 say this year is a bit of an epidemic of data loss for 580 00:27:05,880 --> 00:27:08,480 companies, which in 2025 sounds so mad. 581 00:27:08,480 --> 00:27:12,400 We've got AI, we've got more digitalisation than ever and we 582 00:27:12,400 --> 00:27:14,800 can't track stuff. We got clients that have 583 00:27:14,800 --> 00:27:17,400 launched apps recently and we can't track very well people 584 00:27:17,400 --> 00:27:20,080 that have gone from website into the app stores or Google Play 585 00:27:20,080 --> 00:27:21,040 store and then downloaded the app. 586 00:27:21,400 --> 00:27:26,520 So actually using a unique code, you could run a campaign for 587 00:27:26,520 --> 00:27:28,520 students only. So you can run it on Google met 588 00:27:28,520 --> 00:27:31,200 to say, if you're, if we know you're a student, see these ads, 589 00:27:31,200 --> 00:27:33,920 I'm going to target these ads saying, Hey, come buy a product 590 00:27:33,920 --> 00:27:36,520 using a unique codes. We could also connect those 591 00:27:36,520 --> 00:27:39,240 unique codes to say, there's no way you could have found the 592 00:27:39,240 --> 00:27:41,640 landing page and therefore got hold of a unique code unless you 593 00:27:41,640 --> 00:27:44,520 came through this campaign. So I, I, I've been doing a lot, 594 00:27:44,520 --> 00:27:47,080 sending some of our B to B clients, almost saying, let's 595 00:27:47,080 --> 00:27:48,640 just build a second version of the site. 596 00:27:48,640 --> 00:27:50,400 You can only access if you clicked on an advert. 597 00:27:50,400 --> 00:27:51,960 And if you clicked on the ad, you're in that version of the 598 00:27:51,960 --> 00:27:52,920 site. And if you've not clicked on an 599 00:27:52,920 --> 00:27:54,160 ad, you're on the normal public site. 600 00:27:54,440 --> 00:27:57,520 And then I almost don't care what GA 4 tells me or what the 601 00:27:57,520 --> 00:27:59,040 ad platforms and tracking problems tell me. 602 00:27:59,040 --> 00:28:01,160 I'm going to look at the CRM system and say, all of these 603 00:28:01,160 --> 00:28:05,240 guys filled out a PPC or an advertising tagged form. 604 00:28:05,240 --> 00:28:07,560 They're all from ads, any questions and that's kind of it 605 00:28:07,560 --> 00:28:09,720 kind of splits everything to say like this is all of our 606 00:28:09,720 --> 00:28:11,240 activities. So using unique codes and 607 00:28:11,240 --> 00:28:12,880 Shopify do exactly the same thing. 608 00:28:13,640 --> 00:28:15,240 Exactly. Yeah, that's really that's, 609 00:28:15,360 --> 00:28:19,200 that's a smart approach. And and it's to me we're just 610 00:28:19,200 --> 00:28:22,280 losing the ability to attribute where sales are coming from. 611 00:28:22,280 --> 00:28:25,880 And so with unique discount codes, you're able to know 612 00:28:25,880 --> 00:28:30,560 exactly what that last touch was and do it in a way cuz yeah, the 613 00:28:30,560 --> 00:28:33,040 privacy laws, they have a reason for being right. 614 00:28:33,200 --> 00:28:35,600 It's really, yeah, they do privacy, they do, they do. 615 00:28:36,000 --> 00:28:40,120 And so the unique discount codes are giving you that attribution 616 00:28:40,120 --> 00:28:42,240 in a way that is really privacy friendly too. 617 00:28:42,280 --> 00:28:45,720 So that's a benefit there. Absolutely. 618 00:28:45,720 --> 00:28:47,720 And I mean, I'm just just looking at the time. 619 00:28:47,720 --> 00:28:49,320 Let's talk about affiliates for a second then. 620 00:28:49,320 --> 00:28:52,280 So that could be anything from an influencer to a blog to a 621 00:28:53,360 --> 00:28:55,200 discount site. It could be sites where you can 622 00:28:55,200 --> 00:28:56,600 apply for a discount code, that kind of thing. 623 00:28:56,960 --> 00:28:59,760 Tell us what you found in the report about that, because 15%, 624 00:28:59,840 --> 00:29:02,640 I mean that again is quite a high statistic compared to what 625 00:29:02,640 --> 00:29:04,360 I see in GA 4. Yeah. 626 00:29:04,360 --> 00:29:08,080 And so, so when we look at the affiliate programs, the biggest 627 00:29:08,080 --> 00:29:11,040 thing again is attribution. So especially if you think about 628 00:29:11,040 --> 00:29:13,880 I'm working with this influencer, that influencer, 629 00:29:14,120 --> 00:29:17,400 this retail store, what what is actually working right. 630 00:29:17,400 --> 00:29:21,320 And so one of the most frustrating things as a merchant 631 00:29:21,320 --> 00:29:24,840 is to be like offering discounts and then you don't know what 632 00:29:25,280 --> 00:29:27,360 what worked and you don't know what next steps to take. 633 00:29:27,360 --> 00:29:31,400 And so we really see, of course, affiliate use cases are rising 634 00:29:31,400 --> 00:29:35,200 and the use of unique codes to track attribution is really 635 00:29:35,200 --> 00:29:38,200 important. And one of the things I thought 636 00:29:38,200 --> 00:29:40,760 was especially interesting looking at the affiliate use 637 00:29:40,760 --> 00:29:43,120 case is it's not just those ones that you mentioned. 638 00:29:43,320 --> 00:29:47,120 It's also some like especially in talking to larger brands, 639 00:29:48,040 --> 00:29:50,560 it's some additional ways that people are using affiliate 640 00:29:50,560 --> 00:29:52,440 programs that you may not expect. 641 00:29:52,440 --> 00:29:55,440 So one example is one of our larger brands that sells 642 00:29:55,440 --> 00:30:01,000 hardware is selling it through retail hardware stores and 643 00:30:01,000 --> 00:30:04,720 they'll give an affiliate code to all employees because they 644 00:30:04,720 --> 00:30:09,080 find that for each purchase made by an employee, they get about 7 645 00:30:09,080 --> 00:30:11,760 more than they would have otherwise in the store. 646 00:30:12,080 --> 00:30:13,480 And so that's. Fascinating. 647 00:30:13,480 --> 00:30:15,840 It makes sense, but that is really interesting, yeah. 648 00:30:16,480 --> 00:30:18,680 And they'll even, they'll offer a pretty steep discount to the 649 00:30:18,680 --> 00:30:22,560 employee such that hopefully their margin is still there, but 650 00:30:22,760 --> 00:30:25,840 they're taking into account those seven more purchases. 651 00:30:25,840 --> 00:30:29,240 So really cool. I mean, it makes a lot of sense. 652 00:30:29,240 --> 00:30:32,440 I mean, I bought a new car recently and I said to the guy 653 00:30:32,440 --> 00:30:34,720 when I was buying it, have you ever driven one of these cars 654 00:30:34,720 --> 00:30:36,200 I'm looking to buy? And he said, yeah, it was my 655 00:30:36,200 --> 00:30:39,480 demo car for about 6 weeks. So I know how the engine works 656 00:30:39,480 --> 00:30:42,280 system and how comfortable it is and all this kind of stuff. 657 00:30:42,280 --> 00:30:44,160 And he said, and he sort of said these two things you don't 658 00:30:44,160 --> 00:30:46,560 really need and actually had a much more having asked him that 659 00:30:46,560 --> 00:30:48,760 question had a much more honest experience. 660 00:30:48,760 --> 00:30:51,840 But equally, if I, if his answer had been no, I've never used it, 661 00:30:51,840 --> 00:30:54,480 which is that I would say a majority of you guys doing 662 00:30:54,480 --> 00:30:57,600 wholesale that are listening at home, like probably, probably, 663 00:30:57,840 --> 00:31:00,120 probably not, not not even thinking about this kind of 664 00:31:00,120 --> 00:31:02,160 thing. But I, I guess the other way 665 00:31:02,160 --> 00:31:04,880 they could almost do it is if you were using a retailer, 666 00:31:05,200 --> 00:31:06,800 rather than just using the discount code, you could even 667 00:31:06,800 --> 00:31:09,320 just say to them, look, you've ordered a hundred of these. 668 00:31:09,320 --> 00:31:11,760 We're sending you 103. Three are for you and your 669 00:31:11,760 --> 00:31:14,000 staff. So enjoy, you know, and get to 670 00:31:14,000 --> 00:31:16,040 use them and start and people do all the time. 671 00:31:16,040 --> 00:31:18,640 I haven't got any hearing. I have got one and I've spoken 672 00:31:18,640 --> 00:31:22,280 about them so much. The bean shop, Lorna, I know you 673 00:31:22,280 --> 00:31:23,800 listen to the podcast a lot and you love it. 674 00:31:24,080 --> 00:31:26,120 And I've got one of their T-shirts up just literally over 675 00:31:26,120 --> 00:31:27,560 there at the moment and we drink their coffee. 676 00:31:27,960 --> 00:31:30,720 And although it probably hasn't cost you much at all, owner, I'm 677 00:31:30,720 --> 00:31:32,840 hoping you're getting more sales because I'm talking about it on 678 00:31:32,840 --> 00:31:36,120 the show so much. But I think that again, it's 679 00:31:36,120 --> 00:31:39,080 just that that use case I think of using what actually came from 680 00:31:39,080 --> 00:31:42,160 a unique discount code has suddenly led to so many things. 681 00:31:42,600 --> 00:31:46,120 How, how many brands do you find have access to the unique 682 00:31:46,120 --> 00:31:49,520 discount code system and just aren't utilising it well enough 683 00:31:49,520 --> 00:31:51,440 yet? How many people do you have, 684 00:31:51,440 --> 00:31:54,520 many situations do you guys find where it's like the text there, 685 00:31:54,520 --> 00:31:55,920 you're just not utilising it yet? 686 00:31:57,280 --> 00:32:01,400 So one thing we see I guess that the data that we looked at are 687 00:32:01,480 --> 00:32:04,800 all people who have access to unique discount codes. 688 00:32:04,800 --> 00:32:07,120 So we are looking specifically at both discount code bot, but 689 00:32:07,120 --> 00:32:09,600 anyone in in secret new e-mail would also have the access. 690 00:32:10,400 --> 00:32:13,040 And the main thing we're so everyone there by definition has 691 00:32:13,040 --> 00:32:16,160 like done something. But what we see is that the 692 00:32:16,160 --> 00:32:18,160 larger brands are doing a lot more. 693 00:32:18,440 --> 00:32:22,280 And so where smaller brands may focus more on just like the 694 00:32:22,280 --> 00:32:25,560 typical seasonal promotions, you have the larger brands 695 00:32:25,560 --> 00:32:28,920 dedicating more resources, some small brands need to, but larger 696 00:32:28,920 --> 00:32:31,720 brands are dedicating more resources to these marketing 697 00:32:31,720 --> 00:32:34,600 life cycle campaigns, the affiliate programs, the student 698 00:32:34,600 --> 00:32:36,760 discounts. And they're really not that much 699 00:32:36,760 --> 00:32:39,720 effort to set up relatively once you kind of have on your radar 700 00:32:39,720 --> 00:32:42,480 like, oh, that that could drive some serious revenue for me. 701 00:32:43,280 --> 00:32:46,400 So yeah, hopefully, hopefully folks who listen to this and and 702 00:32:46,400 --> 00:32:49,240 don't have any discount codes and strategic discount offerings 703 00:32:49,240 --> 00:32:51,680 yet will have a couple things they could go apply and make 704 00:32:51,680 --> 00:32:53,680 some more money. Absolutely. 705 00:32:53,680 --> 00:32:56,440 And one of the last, one of the only, sorry, I say last, there's 706 00:32:56,440 --> 00:32:58,160 probably going to be more. One of the only notes I've got 707 00:32:58,160 --> 00:33:00,200 on my pad in front of me that we haven't spoken about. 708 00:33:00,200 --> 00:33:01,560 And I wrote it down right at the start as well. 709 00:33:01,880 --> 00:33:04,760 It's just about the ability to use the unique discount code to 710 00:33:04,760 --> 00:33:07,640 avoid devaluing the brand. And we, I kind of mentioned it 711 00:33:07,640 --> 00:33:09,440 and I know you've mentioned it a couple of times as well. 712 00:33:09,440 --> 00:33:14,440 So mention it a little bit about how when someone basically when 713 00:33:14,440 --> 00:33:16,720 you get a blanket discount code, it's like, right, these guys are 714 00:33:16,720 --> 00:33:18,120 10% off. Or you mentioned the homepage 715 00:33:18,120 --> 00:33:20,480 banner. If I forget a welcome 10 716 00:33:20,480 --> 00:33:22,360 discount, I'm expecting 10% off every time. 717 00:33:22,360 --> 00:33:24,320 Or we've all got more than one e-mail address. 718 00:33:24,560 --> 00:33:25,760 I'm just gonna use one e-mail address. 719 00:33:25,760 --> 00:33:28,080 And then you've got, you think you've got a million customers, 720 00:33:28,080 --> 00:33:30,920 you've actually only got 400,000 because loads have used multiple 721 00:33:30,920 --> 00:33:34,320 emails over the years. But that ability to not devalue 722 00:33:34,320 --> 00:33:36,080 the brand is so powerful, isn't it? 723 00:33:36,080 --> 00:33:40,080 To say, because for example, if you did a, and you mentioned 724 00:33:40,120 --> 00:33:44,440 this earlier, if we did a abandoned basket automation, so 725 00:33:44,440 --> 00:33:47,160 you've got an abandoned basket, but the basket value was above a 726 00:33:47,160 --> 00:33:50,240 certain amount. You could say, hey, here's a 10% 727 00:33:50,240 --> 00:33:51,720 of code that expires at midnight. 728 00:33:51,720 --> 00:33:54,800 And suddenly it's like, hey, let me run home, honey, we need to 729 00:33:54,800 --> 00:33:56,480 talk like I've been offered this 10% off. 730 00:33:56,480 --> 00:33:58,640 It's quite a big order, especially for a hardware store. 731 00:33:58,640 --> 00:34:00,280 Like there's loads of stuff I need to buy. 732 00:34:00,960 --> 00:34:04,560 Or if it's say it's somebody buying screws and shelves and 733 00:34:04,560 --> 00:34:06,520 wood and stuff because they're a tradie and they need to do a 734 00:34:06,520 --> 00:34:09,360 job, they might be phoning the customer going, hey, the guys 735 00:34:09,360 --> 00:34:11,760 have offered me 10% off on your order, but we've got to, we've 736 00:34:11,760 --> 00:34:14,320 got to do it tonight. And it creates a bit of urgency 737 00:34:14,320 --> 00:34:16,159 then. And again, you can then see that 738 00:34:16,159 --> 00:34:17,840 that's starting to roll out. But what you're not doing, 739 00:34:18,080 --> 00:34:20,120 you're not actually applying a homepage banner, you're not 740 00:34:20,120 --> 00:34:23,719 applying a discount to products. Therefore, the mindset is it's 741 00:34:23,719 --> 00:34:26,159 full price, but they've offered me a little discount here, but 742 00:34:26,159 --> 00:34:27,920 you've only offered it to that one person because they've got a 743 00:34:27,920 --> 00:34:29,320 high average order value, etcetera, etcetera. 744 00:34:29,440 --> 00:34:31,719 So I think it's a good way of keeping it locked, isn't it? 745 00:34:32,000 --> 00:34:35,440 Exactly, exactly. And one thing, yeah, that I find 746 00:34:35,440 --> 00:34:38,199 really interesting is a lot of larger brands who have done a 747 00:34:38,199 --> 00:34:42,679 lot of just banners on their site, they have as like a a 748 00:34:42,679 --> 00:34:46,120 mission to rein in how much they're discounting because 749 00:34:46,120 --> 00:34:49,960 they're worried about how much, how much that's impacting what 750 00:34:49,960 --> 00:34:51,320 they can charge for their products. 751 00:34:51,679 --> 00:34:54,960 But even when they rein it in, they're able to use unique 752 00:34:54,960 --> 00:34:58,240 discount codes basically in place of those site wide banners 753 00:34:58,240 --> 00:35:04,240 to keep and rebuild positive premium brand associations while 754 00:35:04,240 --> 00:35:06,760 driving that urgency. And the reason you're 755 00:35:06,760 --> 00:35:08,840 discounting is to drive more revenue, right? 756 00:35:08,840 --> 00:35:11,600 It, it works to drive more revenue as long as people aren't 757 00:35:11,600 --> 00:35:13,520 like, oh, where's that 60%? No. 758 00:35:13,680 --> 00:35:21,000 So, so really reclaiming that as a tool that you can use without 759 00:35:21,000 --> 00:35:23,640 having the fear that there are going to be consequences down 760 00:35:23,640 --> 00:35:27,120 the road of how you're you're devaluing your brand perception. 761 00:35:27,560 --> 00:35:29,080 Absolutely. And and just to jump back to 762 00:35:29,080 --> 00:35:32,160 that, that excess stock one as well-being able to e-mail 763 00:35:32,160 --> 00:35:34,480 someone and say, you know, you've especially win. 764 00:35:34,560 --> 00:35:36,440 I, I let you guys, you guys call them win back campaigns. 765 00:35:36,440 --> 00:35:39,520 And I love that as a phrase because it explains so clearly 766 00:35:39,520 --> 00:35:42,360 what it is and having that win back campaign to basically say 767 00:35:42,360 --> 00:35:44,960 something you've not bought from us for six months, got on this 768 00:35:44,960 --> 00:35:47,480 excess stock. So next time you spend $50 on 769 00:35:47,480 --> 00:35:49,760 our website, we're going to give you a, we owe you a free gift. 770 00:35:49,760 --> 00:35:52,280 Like, you know, it's this, there's something on us to go 771 00:35:52,280 --> 00:35:53,800 and spend $50 and find out what it is. 772 00:35:54,240 --> 00:35:55,400 You just get rid of excess stock. 773 00:35:55,400 --> 00:35:58,200 Or like in my client situation, trying to make a very cheap 774 00:35:58,200 --> 00:36:00,600 product, more premium because it was very expensive to bring it 775 00:36:00,600 --> 00:36:03,880 in the first place, But amazing. Is there anything else on your 776 00:36:03,880 --> 00:36:05,040 list? We've got a couple of minutes 777 00:36:05,040 --> 00:36:06,920 still, but anything else on your list from the report that you 778 00:36:06,920 --> 00:36:09,720 think is particularly awesome that we should point out before 779 00:36:09,720 --> 00:36:11,560 people go and download it and read it for themselves? 780 00:36:12,960 --> 00:36:15,880 I think that was the the main highlights I wanted to share. 781 00:36:16,960 --> 00:36:19,840 Yeah, something some, when you take a look at the report, 782 00:36:19,840 --> 00:36:22,800 you'll see we're not going to get into it here, but there's, 783 00:36:22,800 --> 00:36:27,080 there's nitty gritty broken down by industry and also by region. 784 00:36:27,120 --> 00:36:30,240 And so while the trends that I talked about generally apply 785 00:36:30,240 --> 00:36:32,560 across regions and across industries, you'll see that 786 00:36:32,560 --> 00:36:36,800 there are some exceptions. And so I definitely, yeah, take 787 00:36:36,800 --> 00:36:38,400 a look at those breakdowns there. 788 00:36:38,880 --> 00:36:43,040 But yeah, my, my hope is that a take away is that brands now 789 00:36:43,040 --> 00:36:47,520 have on top of mind a little more that like discounts are 790 00:36:47,520 --> 00:36:49,560 this really powerful tool for driving revenue. 791 00:36:49,560 --> 00:36:53,200 And if you use unique discount codes in the way that especially 792 00:36:53,200 --> 00:36:55,920 these large brands are doing it, you're going to make more money 793 00:36:55,920 --> 00:36:59,760 and do so in a way that that's not devaluing your brand. 794 00:36:59,920 --> 00:37:03,040 So amazing. Yeah, Hope, hope, hope to see 795 00:37:03,040 --> 00:37:05,600 see more folks using it and growing their businesses that 796 00:37:05,600 --> 00:37:06,880 way. Amazing. 797 00:37:06,880 --> 00:37:09,200 And I love that as a as a closing statement as well, 798 00:37:09,200 --> 00:37:10,760 because I think the, the challenge people always have 799 00:37:10,760 --> 00:37:12,840 with discounting is it's going to start devaluing stuff. 800 00:37:12,840 --> 00:37:15,680 But as we, as we've said today, guys, it doesn't have to devalue 801 00:37:15,680 --> 00:37:18,200 what you're doing can make things way more targeted and 802 00:37:18,200 --> 00:37:20,920 also give you a bit more control over when, when and who and how 803 00:37:20,920 --> 00:37:22,760 you discount as well, which is really, really powerful. 804 00:37:22,960 --> 00:37:26,160 So Cara, the link's going to be in the description below if 805 00:37:26,160 --> 00:37:28,680 anyone wants to reach out and ask you guys any questions or 806 00:37:28,680 --> 00:37:30,680 they're like, all right, I've heard enough about Saguna. 807 00:37:30,760 --> 00:37:32,200 I'm going to use it. Let's use it. 808 00:37:32,400 --> 00:37:34,560 And how can people find Saguna apps? 809 00:37:34,560 --> 00:37:35,720 How can they get in touch with you guys? 810 00:37:35,720 --> 00:37:38,480 How can they ask questions and how can they book that free 811 00:37:38,880 --> 00:37:41,280 session with you guys as well if they are interested in getting 812 00:37:41,280 --> 00:37:44,200 in touch? So you can go to our website, 813 00:37:44,200 --> 00:37:47,320 saguno.com and we'll put a bunch of links in there too. 814 00:37:47,760 --> 00:37:50,760 I'm happy to include my e-mail and other two mates emails as 815 00:37:50,760 --> 00:37:52,960 well if you think that's good. Yeah, of course. 816 00:37:53,360 --> 00:37:58,240 But definitely, yeah, you can. My e-mail is cara@sagunocara.com 817 00:37:58,320 --> 00:38:00,880 and I'd love to hear from you, especially if you have any 818 00:38:00,880 --> 00:38:05,160 feedback from the conversation. And yeah, yeah, this was really 819 00:38:05,160 --> 00:38:06,800 fun. Amazing. 820 00:38:06,800 --> 00:38:08,960 And if any of you guys are already on our e-mail list as 821 00:38:08,960 --> 00:38:11,360 well and you want to talk to Cara or Brian or any of the team 822 00:38:11,680 --> 00:38:14,840 about using Saguno. I think in the last two months, 823 00:38:14,840 --> 00:38:16,880 I think it's about 7:00 or eight people that have emailed us 824 00:38:16,880 --> 00:38:19,520 saying some of our clients, some, some people come through 825 00:38:19,520 --> 00:38:21,440 BS 7 or 8 brands and are using Saguno. 826 00:38:21,440 --> 00:38:23,920 And honestly, looking back going, why do not do this before 827 00:38:23,920 --> 00:38:25,760 I have an actual human to work with. 828 00:38:26,040 --> 00:38:28,200 Brian is very busy at the moment, but he can always be 829 00:38:28,200 --> 00:38:29,960 busier and he's doing an amazing job. 830 00:38:29,960 --> 00:38:31,600 So thank you, Brian, if you're listening to this as well, 831 00:38:31,880 --> 00:38:35,120 massive thank you for joining in today's show, Cara, and also 832 00:38:35,120 --> 00:38:38,040 thank you for the report. I, I cannot wait to have a bit 833 00:38:38,040 --> 00:38:40,600 of a deeper read as well. It wasn't quite out at the time 834 00:38:40,600 --> 00:38:42,160 we've recorded now. So I'm going on all the things 835 00:38:42,160 --> 00:38:44,560 Cara has pulled out in an e-mail to me, but I'm looking forward 836 00:38:44,560 --> 00:38:46,200 to having a, having a deep dive into it and might actually 837 00:38:46,200 --> 00:38:48,280 feature in some other episodes as well coming forward in the 838 00:38:48,280 --> 00:38:51,120 next few weeks as well, guys. So Cara, massive thank you to 839 00:38:51,120 --> 00:38:51,960 you. Thank you so much for joining 840 00:38:51,960 --> 00:38:53,440 us. Thanks. 841 00:38:54,320 --> 00:38:55,480 Amazing. And for everyone listening at 842 00:38:55,480 --> 00:38:57,600 home, leave us a review on whatever platform you're 843 00:38:57,600 --> 00:38:58,960 listening on. Hit subscribe button if you 844 00:38:58,960 --> 00:39:01,320 haven't already. This is a Friday and it's the 845 00:39:01,320 --> 00:39:03,120 end of the week. Congratulations, you've made it 846 00:39:03,120 --> 00:39:05,320 on Tuesday. I will be doing a Tuesday tea 847 00:39:05,320 --> 00:39:07,760 break talks as well, which is just me to watch Shopify news 848 00:39:07,760 --> 00:39:10,680 and bits and pieces going on and any news from Saguna as well and 849 00:39:10,680 --> 00:39:12,600 other partners and sponsors will be featuring on that. 850 00:39:12,800 --> 00:39:14,480 Otherwise, we're back again next Friday with another guest. 851 00:39:14,480 --> 00:39:16,600 Thanks for tuning in and we hope to have you again with us in the 852 00:39:16,600 --> 00:39:18,480 future. Hey guys, I just want to take a 853 00:39:18,480 --> 00:39:20,720 moment aside from today's episode to introduce one of our 854 00:39:20,720 --> 00:39:23,160 amazing sponsors, Covella. 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