1 00:00:00,080 --> 00:00:02,840 Today on the Winning with Shopify podcast, I call it 2 00:00:02,840 --> 00:00:04,600 swings and roundabouts. Like it's good for one person, 3 00:00:04,600 --> 00:00:07,640 bad for another. You do have an option of setting 4 00:00:07,640 --> 00:00:10,400 up a TikTok shop. Almost like less professional, 5 00:00:10,400 --> 00:00:13,440 less well edited video. Seems to work better on tik. 6 00:00:13,440 --> 00:00:15,600 T.O.K because attention span is too low but. 7 00:00:15,600 --> 00:00:17,960 There's a thing about predicting what's coming up. 8 00:00:17,960 --> 00:00:20,320 And you just want to start right away with the product. 9 00:00:20,320 --> 00:00:23,480 And it's fascinating, just just as a side note, that you talk 10 00:00:23,480 --> 00:00:27,640 about single product on Tik. T.O.K that helps us to identify 11 00:00:27,720 --> 00:00:33,720 good performing ads. Hello and welcome to another 12 00:00:33,720 --> 00:00:34,920 episode, the Winning with Shopify podcast. 13 00:00:34,920 --> 00:00:36,280 If you've never tuned in before, my name is Nick. 14 00:00:36,280 --> 00:00:37,800 Absolutely pleasure to have you tuning into the show. 15 00:00:37,800 --> 00:00:39,280 And if you haven't tuned in before, welcome back. 16 00:00:39,280 --> 00:00:41,640 So delights to have you. Please leave us a review, hit 17 00:00:41,640 --> 00:00:43,560 the subscribe button and all the other stuff everybody always 18 00:00:43,560 --> 00:00:45,960 says give us a like if you're on YouTube or any other channels as 19 00:00:45,960 --> 00:00:48,280 well. If you're using Spotify, we are 20 00:00:48,280 --> 00:00:49,760 keeping an eye on the comments now and there's been a few 21 00:00:49,760 --> 00:00:53,840 discussions starting on previous weeks and YouTube has comments, 22 00:00:53,840 --> 00:00:55,720 other platforms have comments. And if you haven't already, 23 00:00:55,720 --> 00:00:58,240 we've got minorly viral on Instagram recently, which is 24 00:00:58,240 --> 00:00:59,640 amazing. We're getting half a million 25 00:00:59,640 --> 00:01:02,960 views per real, which is insane. So thank you everybody for 26 00:01:02,960 --> 00:01:04,640 tuning into that. We're getting literally 27 00:01:04,640 --> 00:01:06,520 thousands, 10s of thousands of people clicking through and 28 00:01:06,520 --> 00:01:07,800 engaging with us, which is amazing. 29 00:01:07,800 --> 00:01:09,920 So if you want to follow us on Instagram, you can winning Shop 30 00:01:10,000 --> 00:01:12,560 by, I think it's winning shop by podcast actually, if you want to 31 00:01:12,560 --> 00:01:14,720 check us out on TikTok or any of the channels, I've been told to 32 00:01:14,720 --> 00:01:17,520 plug those more. So jobs are good and I have 33 00:01:17,520 --> 00:01:19,440 plugged them more. Today we're going to be talking 34 00:01:19,440 --> 00:01:22,600 about two very hot topics merged and mashed into one. 35 00:01:22,600 --> 00:01:25,440 We're not just going to talk about each of these things 36 00:01:25,440 --> 00:01:27,200 within each other, but we're going to talk about two things. 37 00:01:27,200 --> 00:01:28,320 Drop shipping. We're going to talk about 38 00:01:28,320 --> 00:01:29,360 TikTok. We're going to talk about drop 39 00:01:29,360 --> 00:01:31,640 shipping on TikTok and a whole lot of the stuff through the 40 00:01:31,640 --> 00:01:34,160 TikTok platform. I'm no expert in TikTok. 41 00:01:34,160 --> 00:01:35,400 I don't claim to be an expert in anything. 42 00:01:35,400 --> 00:01:37,160 Actually, as my wife will tell everybody, and I know she 43 00:01:37,160 --> 00:01:38,720 listens to these say, hey, love you lots. 44 00:01:39,080 --> 00:01:42,240 And my very special guest today joining us is Heren, who is the 45 00:01:42,240 --> 00:01:44,720 founder of Anstrex. Heren, welcome to the show. 46 00:01:44,720 --> 00:01:46,640 How are you? I'm doing well. 47 00:01:46,640 --> 00:01:48,120 Thanks, Nick. Glad to be here. 48 00:01:49,000 --> 00:01:50,120 Well, it's a pleasure to have you with us. 49 00:01:50,120 --> 00:01:52,600 And as we do with all of our guests, why don't you start off 50 00:01:52,600 --> 00:01:54,760 and just give us a little overview both to your 51 00:01:54,760 --> 00:01:57,360 backgrounds and also a bit about NSTREX as well? 52 00:01:58,600 --> 00:02:01,160 Yeah. So I've been in online media 53 00:02:01,160 --> 00:02:05,000 buying business since last few years. 54 00:02:05,640 --> 00:02:11,080 In 2016, I founded NSTREX, which provides ad intelligence to 55 00:02:11,080 --> 00:02:14,320 other media buyers. We have multiple products in our 56 00:02:14,320 --> 00:02:19,400 product portfolio and I think today's conversation we are 57 00:02:19,400 --> 00:02:24,040 going to focus on our Tiktok ad intelligence tool, which I 58 00:02:24,040 --> 00:02:28,920 believe can be potentially very useful tool for folks involved 59 00:02:28,920 --> 00:02:33,200 in drop shipping as it identifies some of the hot 60 00:02:33,200 --> 00:02:38,360 selling products on Tiktok. And people who are just getting 61 00:02:38,360 --> 00:02:43,280 started on drop shipping will find our tool very useful to get 62 00:02:43,560 --> 00:02:48,880 started and start generating positive ROI very quickly. 63 00:02:49,680 --> 00:02:51,800 Amazing, amazing. And obviously we not on the 64 00:02:51,800 --> 00:02:53,280 podcast, but we've had a bit of a chat before. 65 00:02:53,280 --> 00:02:55,800 So there's a couple of features that I'm quite excited about to 66 00:02:55,800 --> 00:02:57,960 tell our audience about and certainly some of them, as you 67 00:02:57,960 --> 00:03:00,480 mentioned about some of the intelligence and we'll talk 68 00:03:00,480 --> 00:03:02,000 about it later. Let's not jump the gun too much. 69 00:03:02,000 --> 00:03:04,600 But there's a thing about predicting what's coming up, 70 00:03:04,640 --> 00:03:06,000 which I think is really exciting. 71 00:03:06,000 --> 00:03:08,800 So we'll definitely, definitely, definitely talk about that. 72 00:03:09,080 --> 00:03:11,760 But I mean, if somebody's running an e-commerce business 73 00:03:11,760 --> 00:03:13,480 and obviously we're going to talk a lot about drop shipping, 74 00:03:13,480 --> 00:03:14,960 but it's not exclusive to drop shipping. 75 00:03:14,960 --> 00:03:18,080 But if they are running drop shipping or just in a business 76 00:03:18,080 --> 00:03:20,720 where they can get hold of stock and expand their product range 77 00:03:20,720 --> 00:03:23,520 quite quickly. What are some of the patterns 78 00:03:23,520 --> 00:03:26,200 and insights you guys are seeing for when something starts to 79 00:03:26,200 --> 00:03:29,920 really take off and become a trend or I hate using the word 80 00:03:30,120 --> 00:03:32,120 viral because it's quite subjective to data. 81 00:03:32,360 --> 00:03:35,160 In my world, virals more than 10,000 views on anything in 82 00:03:35,160 --> 00:03:37,240 TikTok. Whereas to other people anything 83 00:03:37,240 --> 00:03:39,400 less than 10 million has been a complete failure. 84 00:03:39,920 --> 00:03:42,440 But what kind of patterns are people looking for to then start 85 00:03:42,440 --> 00:03:46,600 going OK this product or this type of issue is becoming quite 86 00:03:46,600 --> 00:03:48,120 popular that our products can help solve? 87 00:03:49,200 --> 00:03:52,440 Yeah, so I'm glad you asked that question because there's some 88 00:03:52,440 --> 00:03:55,480 basic rules that you need to follow when you launch your 89 00:03:55,480 --> 00:04:00,320 products on TikTok. The first one is I and then I'm, 90 00:04:00,360 --> 00:04:06,160 I'm saying this out knowing that many of your viewers or 91 00:04:06,160 --> 00:04:07,760 listeners probably know about it. 92 00:04:08,080 --> 00:04:12,080 But if you want to sell on TikTok, you know, you need a UTC 93 00:04:12,080 --> 00:04:14,240 style video showing your product. 94 00:04:15,400 --> 00:04:18,399 This is the primary reason for that is that the Tik Tok's user 95 00:04:18,399 --> 00:04:20,959 base is heavily skewed towards Gen. 96 00:04:20,959 --> 00:04:25,120 Z and younger millennials. They grew up with smartphones 97 00:04:25,200 --> 00:04:30,200 and are completely comfortable with mobile shopping, and they 98 00:04:30,200 --> 00:04:34,840 place significant amount of trust in creators and peers over 99 00:04:34,840 --> 00:04:38,560 traditional brand advertising. So a UTC style video showing a 100 00:04:38,560 --> 00:04:42,920 product in action feels like a recommendation from a friend and 101 00:04:42,920 --> 00:04:46,480 not a corporate sales switch. So that's one of the first thing 102 00:04:46,800 --> 00:04:52,480 you need to get straight and make sure that your content is, 103 00:04:53,800 --> 00:04:58,520 you know, it looks like not, not like an ad, traditional ad, but 104 00:04:58,760 --> 00:05:01,560 more of somebody actually using the product. 105 00:05:02,120 --> 00:05:05,280 And just so just jump in just just on that though, see, are 106 00:05:05,280 --> 00:05:07,280 you saying that? And I've certainly seen some of 107 00:05:07,320 --> 00:05:09,240 these trends as well that actually almost like less 108 00:05:09,240 --> 00:05:13,000 professional, less well edited video seems to work better on 109 00:05:13,000 --> 00:05:13,760 TikTok. It's about that. 110 00:05:14,000 --> 00:05:15,880 It's more about authenticity than it being like a really 111 00:05:15,880 --> 00:05:18,040 polished show reel from a. Exactly. 112 00:05:18,280 --> 00:05:21,280 High value production agency. Right, exactly. 113 00:05:21,280 --> 00:05:24,400 Yeah, Don't strive for perfection, but make sure at the 114 00:05:24,400 --> 00:05:29,360 same time that the product is clearly visible and you are able 115 00:05:29,360 --> 00:05:32,840 to demonstrate the usefulness of the product clearly in your 116 00:05:32,840 --> 00:05:34,440 video. It doesn't have to look 117 00:05:34,440 --> 00:05:36,280 professional in any way. Nice. 118 00:05:37,200 --> 00:05:41,880 In terms, in terms of products that really do well, you can 119 00:05:41,880 --> 00:05:47,760 classify them into several categories, broad categories and 120 00:05:47,760 --> 00:05:50,800 these have been consistent over last few years. 121 00:05:50,800 --> 00:05:57,240 I haven't seen many changes in this and this would be great for 122 00:05:57,240 --> 00:06:02,000 somebody starting out because there's always this question 123 00:06:02,040 --> 00:06:06,880 about, you know, when when a new drop shipper enters and and 124 00:06:06,880 --> 00:06:11,200 wants to spend money on a paid ad campaign, it's pretty hard 125 00:06:11,200 --> 00:06:14,880 for them to understand what type of products would do well 126 00:06:15,080 --> 00:06:18,160 without wasting too much money on the ad campaign. 127 00:06:18,160 --> 00:06:24,120 So home organization tools, things like storage solutions, 128 00:06:24,640 --> 00:06:27,800 cleaning gadgets and things of that nature. 129 00:06:28,200 --> 00:06:34,360 Then beauty products, cosmetics, LED masks, facial tools, skin 130 00:06:34,360 --> 00:06:40,320 care stuff, things like that. Mobile phone accessories, you 131 00:06:40,320 --> 00:06:42,800 know, magnetic chargers, cases, etcetera. 132 00:06:43,360 --> 00:06:47,480 Then Wellness products like self-care products, supplements, 133 00:06:47,840 --> 00:06:49,760 aroma therapy, things of that nature. 134 00:06:50,200 --> 00:06:55,840 And then fashions, basically casual clothing, jewelry, things 135 00:06:55,840 --> 00:07:01,560 of that nature, things that you should not try to sell on 136 00:07:01,560 --> 00:07:05,440 TikTok, things that don't do well are high-priced items, 137 00:07:06,040 --> 00:07:10,960 large and bulky items, products that are difficult to 138 00:07:10,960 --> 00:07:15,280 demonstrate in your 32nd video that you're trying to create to 139 00:07:15,280 --> 00:07:20,200 promote your product, B2B products, again, because the 140 00:07:20,200 --> 00:07:23,160 user bases and customers and not businesses. 141 00:07:23,800 --> 00:07:28,680 So these are basically general guidelines that you probably 142 00:07:28,680 --> 00:07:31,640 want to follow. These are tried and tested 143 00:07:32,000 --> 00:07:34,400 products. Of course, I am not saying that 144 00:07:34,400 --> 00:07:38,280 other products cannot be successful, but if you want to 145 00:07:39,160 --> 00:07:42,600 try out something that has already worked in the past, 146 00:07:42,840 --> 00:07:46,040 these are the the product categories you should try. 147 00:07:46,280 --> 00:07:49,000 Do you ever find that in your warehouse you have dead stock, 148 00:07:49,120 --> 00:07:51,000 You can't sell it, no one wants to buy it, and you can't get a 149 00:07:51,000 --> 00:07:53,800 refund on it. Or alternatively, you're missing 150 00:07:53,800 --> 00:07:55,720 inventory in your warehouse that you need, you've got sales 151 00:07:55,720 --> 00:07:58,480 coming in and you're low on stock and you haven't ordered 152 00:07:58,520 --> 00:08:01,160 more stock in time. All these things hit profit. 153 00:08:01,200 --> 00:08:02,920 And I've been there. I've run my own Shopify store 154 00:08:02,920 --> 00:08:05,480 and had exactly that problem. But we've partnered up with 155 00:08:05,480 --> 00:08:07,920 Inventory Planner who have the most incredible app to help you 156 00:08:07,920 --> 00:08:11,720 manage that and forecast exactly what products, what skews even 157 00:08:11,720 --> 00:08:15,080 down to what colour of products you need to order in advance to 158 00:08:15,080 --> 00:08:17,840 make sure stock levels remain consistent throughout. 159 00:08:18,160 --> 00:08:19,840 They're also running a seven day boot camp. 160 00:08:19,840 --> 00:08:21,680 And if you want to go and silence that, it's 7 emails 161 00:08:21,680 --> 00:08:24,280 every seven days and it takes the same amount of time as your 162 00:08:24,280 --> 00:08:26,760 morning coffee. And in seven days, like me, you 163 00:08:26,760 --> 00:08:28,560 can become an inventory management pro. 164 00:08:29,160 --> 00:08:30,640 Both links are in the description. 165 00:08:30,880 --> 00:08:33,320 Enjoy. So yeah, one of the interesting 166 00:08:33,320 --> 00:08:35,640 things you just mentioned though, with that list, it 167 00:08:35,640 --> 00:08:37,799 sounds so similar actually to Amazon. 168 00:08:37,799 --> 00:08:41,000 And I think a lot of the stuff that Amazon are pushing, I tend 169 00:08:41,000 --> 00:08:43,840 to find them getting very similar ads across Amazon and 170 00:08:43,840 --> 00:08:46,120 also on Tiktok. And obviously the rise of Timo 171 00:08:46,120 --> 00:08:47,920 as well. You're finding all the things 172 00:08:47,920 --> 00:08:49,720 you describe like storage solutions. 173 00:08:49,800 --> 00:08:52,840 I see them in Tiktok ads all the time. 174 00:08:52,840 --> 00:08:54,800 I see them in Amazon being recommended to me all the time, 175 00:08:54,800 --> 00:08:57,200 and I also see them on Timu all the time. 176 00:08:57,680 --> 00:08:59,520 We're not going to talk about Timu on today's episode. 177 00:08:59,520 --> 00:09:02,160 I've got some very, very black and white views about Timu, but 178 00:09:02,160 --> 00:09:03,640 we'll that's for another episode. 179 00:09:04,960 --> 00:09:07,280 It's interesting how it's almost like this kind of cut of the 180 00:09:07,280 --> 00:09:10,080 market now, isn't there of people who they like these kind 181 00:09:10,080 --> 00:09:11,720 of things? It's part of almost like retail 182 00:09:11,720 --> 00:09:13,800 therapy and entertainment as much as it is. 183 00:09:14,000 --> 00:09:18,120 I need a product. Yeah, I I fully agree with you. 184 00:09:18,400 --> 00:09:21,160 One more thing I just wanted to add, which I forgot to add is 185 00:09:21,680 --> 00:09:26,440 people tend to rely too much on getting their videos becoming 186 00:09:26,440 --> 00:09:31,200 viral on TikTok. And that is basically happening 187 00:09:31,200 --> 00:09:34,640 less and less nowadays because there are just so many creators 188 00:09:34,640 --> 00:09:37,360 uploading the content so frequently. 189 00:09:37,920 --> 00:09:43,080 So my suggestion to all the new marketers and drop shippers 190 00:09:43,080 --> 00:09:47,400 would be to start with a paid campaign, paid advertising 191 00:09:47,400 --> 00:09:50,880 campaign on TikTok because that brings consistent traffic and 192 00:09:50,880 --> 00:09:57,320 not only consistent traffic, but it also brings traffic that will 193 00:09:57,320 --> 00:10:01,960 convert for you because you're you're targeting using the 194 00:10:02,440 --> 00:10:05,320 parameters that are available to you when you create your paid ad 195 00:10:05,320 --> 00:10:07,440 campaign. I mean, that makes a lot of 196 00:10:07,440 --> 00:10:11,200 sense, doesn't it? So the the viral aspect of going 197 00:10:11,200 --> 00:10:13,680 viral means, OK, we've got all this free exposure, it's quite 198 00:10:13,680 --> 00:10:14,920 organic, we're having to pay for it. 199 00:10:14,920 --> 00:10:18,120 But at the same time, you've really got no control over who's 200 00:10:18,120 --> 00:10:21,640 seeing this, which in marketing you kind of go, if it's free, I 201 00:10:21,640 --> 00:10:23,280 don't mind if the wrong people see it. 202 00:10:23,280 --> 00:10:25,400 But certainly with a paid ad campaign, you've got that 203 00:10:25,400 --> 00:10:27,800 targeting functionality. It's about to say, OK, I just 204 00:10:27,800 --> 00:10:31,120 want to target this audience, these people, this location, 205 00:10:31,320 --> 00:10:33,480 this specific life event that's going on. 206 00:10:34,080 --> 00:10:35,840 It's much more targeted, isn't it, to actually run. 207 00:10:35,840 --> 00:10:39,080 So although on first kind of first hearing it, it's not as 208 00:10:39,080 --> 00:10:42,480 bad going we need to do more paid compared to where we used 209 00:10:42,480 --> 00:10:44,920 to try and go organically viral. But actually there, there are 210 00:10:44,920 --> 00:10:46,360 wins that come with that as well, aren't there? 211 00:10:47,280 --> 00:10:48,960 Yeah, exactly. You, you. 212 00:10:49,720 --> 00:10:51,280 You're absolutely correct about it. 213 00:10:51,960 --> 00:10:53,600 Cool. I mean, I have I've worked in 214 00:10:53,600 --> 00:10:56,720 paid for nearly 18 years. So I've kind of learnt something 215 00:10:56,720 --> 00:10:58,960 about this. But tell us a bit more than 216 00:10:58,960 --> 00:11:01,120 about where you guys come, because you guys are not 217 00:11:01,120 --> 00:11:03,120 necessarily a TikTok paid agency, are you? 218 00:11:03,120 --> 00:11:06,200 You're, you guys provide tech for people to use to understand 219 00:11:06,200 --> 00:11:08,720 what's going on. So tell us some of the stuff 220 00:11:08,720 --> 00:11:11,800 that you've learnt or analysed within TikTok videos, some of 221 00:11:11,800 --> 00:11:14,440 the common traits you find about ads that perform exceptionally 222 00:11:14,440 --> 00:11:15,920 well compared to ones that don't. 223 00:11:15,920 --> 00:11:18,480 You mentioned the UGC, we've mentioned some of the different 224 00:11:18,480 --> 00:11:21,200 areas that do, but what are some of the traits of those videos 225 00:11:21,200 --> 00:11:24,000 that the actual content people are creating that seems to work 226 00:11:24,000 --> 00:11:25,960 best? Yeah. 227 00:11:25,960 --> 00:11:31,160 So basically a straight to product in your first frame. 228 00:11:31,160 --> 00:11:33,520 You know, I, I'll tell you one thing. 229 00:11:33,520 --> 00:11:36,920 When we look at that on our on our website or on our product 230 00:11:36,920 --> 00:11:41,280 page, when we look at some of the top performing ads, usually 231 00:11:41,760 --> 00:11:44,520 all the videos, they don't play automatically. 232 00:11:44,600 --> 00:11:46,440 You just see the 1st frame of the video. 233 00:11:46,920 --> 00:11:50,440 And it's funny because you can actually tell what product this 234 00:11:50,440 --> 00:11:53,880 particular ad is selling just by looking at the 1st frame because 235 00:11:53,880 --> 00:11:56,360 the product is visible right in the 1st frame. 236 00:11:56,880 --> 00:12:01,920 So you have basically very little time, people's attention 237 00:12:01,920 --> 00:12:05,360 span is too low and you just want to start right away with 238 00:12:05,360 --> 00:12:10,160 the product. The actual length of the video 239 00:12:10,480 --> 00:12:13,320 should be less than 30 seconds. In my opinion. 240 00:12:14,520 --> 00:12:18,320 Shorter the better. The faster you can demonstrate 241 00:12:18,880 --> 00:12:23,560 your product usefulness, more sales you are likely to get. 242 00:12:23,600 --> 00:12:30,040 Get again UGC style content. As I mentioned earlier, you 243 00:12:30,040 --> 00:12:32,360 should be able to clearly demonstrate the key product 244 00:12:32,360 --> 00:12:36,960 features again. And as we discussed earlier, the 245 00:12:36,960 --> 00:12:38,840 video doesn't have to look professional. 246 00:12:39,200 --> 00:12:44,160 The keys authenticity over a perfection and camera angles 247 00:12:44,320 --> 00:12:48,000 should show the product clearly and able to demonstrate the 248 00:12:48,000 --> 00:12:54,760 usefulness of the product. I mean the kind of reference 249 00:12:54,760 --> 00:12:59,680 point for these ads is those long infomercials that you have 250 00:13:00,360 --> 00:13:03,320 seen on as seen on TV type products. 251 00:13:03,320 --> 00:13:07,160 You know those 3030 minute long infomercial products that 252 00:13:07,800 --> 00:13:11,160 basically do very good job of demonstrating the usefulness of 253 00:13:11,400 --> 00:13:14,000 the product. You just need to condense that 254 00:13:14,000 --> 00:13:19,760 into 30 seconds from 30 minutes. You know, as you know, those are 255 00:13:19,760 --> 00:13:22,960 professionally produced videos. But you know, you, you don't 256 00:13:22,960 --> 00:13:26,920 have to be a professional, but if you can basically demonstrate 257 00:13:26,920 --> 00:13:29,760 the usefulness of the product, like the way they do it on those 258 00:13:29,760 --> 00:13:34,240 infomercials, I think you, your campaign will do quite well. 259 00:13:34,960 --> 00:13:39,320 And yeah, those are basic, you know, ideas about creating the 260 00:13:39,320 --> 00:13:44,760 content. And that's what we have seen for 261 00:13:44,760 --> 00:13:48,080 most successful ad campaigns that we have in our database. 262 00:13:48,800 --> 00:13:50,920 Yeah, yeah. And certainly my experience, you 263 00:13:50,920 --> 00:13:54,560 cannot, you cannot discount or ignore about being obvious about 264 00:13:54,560 --> 00:13:57,120 what it is. And I think sometimes we get 265 00:13:57,160 --> 00:14:00,480 with creative marketing managers over in sort of our world over 266 00:14:00,480 --> 00:14:03,920 here is we get so carried away with going like, do you know 267 00:14:03,920 --> 00:14:05,960 what we could really talk about the depth of how much this 268 00:14:05,960 --> 00:14:07,680 product changes people's lives and everything. 269 00:14:07,760 --> 00:14:11,240 And you go so far from what the item actually is, you know, I 270 00:14:11,240 --> 00:14:12,440 mean, how many adverts have you seen going? 271 00:14:12,640 --> 00:14:15,040 This is a really nice advert, you know, family on the beach, 272 00:14:15,040 --> 00:14:18,240 It's a lovely hot day, the winds blowing, shows a couple of shots 273 00:14:18,240 --> 00:14:19,800 of the sea and everything else. It gets to the end. 274 00:14:19,800 --> 00:14:22,840 It goes like, you know, life insurance, you're like, what a 275 00:14:22,840 --> 00:14:26,400 boring end to that I saw. It's like, you know where is. 276 00:14:26,720 --> 00:14:28,600 This, yeah. Lovely part of the United 277 00:14:28,600 --> 00:14:30,120 Kingdom. Are you on holiday there or is 278 00:14:30,120 --> 00:14:33,760 it you know there, you know, some sort of beautiful keys part 279 00:14:33,760 --> 00:14:36,840 like near Miami and the United States all these and suddenly 280 00:14:36,840 --> 00:14:39,680 it's like life insurance and you're like what a downer like 281 00:14:40,800 --> 00:14:42,960 but all the way through it could say like, you know life's full 282 00:14:42,960 --> 00:14:45,840 of unpredictable things so it's better that these things are 283 00:14:45,840 --> 00:14:48,280 taken care of and that's why we're here to provide insurance. 284 00:14:48,520 --> 00:14:50,640 You still have the lovely beach and the emotional side, but I 285 00:14:50,640 --> 00:14:53,520 think you always think this is dial isn't there. 286 00:14:53,520 --> 00:14:56,520 And sometimes you go too much like we are an insurance company 287 00:14:56,520 --> 00:14:58,360 and we're really, really boring. And other times you go too far 288 00:14:58,360 --> 00:15:00,440 the other way of going. Like it's actually a shock when 289 00:15:00,440 --> 00:15:03,160 it comes up saying we're a bank And it tends to be the kind of 290 00:15:03,160 --> 00:15:04,800 drop. What traditionally are the drier 291 00:15:04,800 --> 00:15:06,760 topics. But you can still have so much 292 00:15:06,760 --> 00:15:09,120 fun with that while still talking about the fact that we 293 00:15:09,120 --> 00:15:12,280 are a financial institute or you know, that we sell, we sell 294 00:15:12,280 --> 00:15:14,640 pens, Everybody sells pens, but we're not going to try and 295 00:15:14,640 --> 00:15:16,880 pretend that this pen is going to change your life and fix your 296 00:15:16,880 --> 00:15:18,280 marriage and all these other things. 297 00:15:18,280 --> 00:15:20,240 You can start kind of listing out on it. 298 00:15:20,560 --> 00:15:22,360 We used to have this game internally as well. 299 00:15:22,360 --> 00:15:25,800 And if anyone wants to send me their site, I will film myself 300 00:15:25,800 --> 00:15:27,600 and a few of the team playing this game. 301 00:15:27,800 --> 00:15:30,520 And the game is what do they do? And we used to do it with 302 00:15:30,520 --> 00:15:33,080 agencies and now we do it with TV ads, product ads. 303 00:15:33,080 --> 00:15:35,120 And as soon as someone sees something that we think is too 304 00:15:35,480 --> 00:15:38,960 too far fetched, too far from the point, we then play the 305 00:15:38,960 --> 00:15:40,480 game. And it's like people have to 306 00:15:40,480 --> 00:15:43,880 kind of write down the time stamp and when they thought they 307 00:15:43,880 --> 00:15:46,400 knew what it was. And then after we've played it, 308 00:15:46,400 --> 00:15:49,080 it's like, no, no, that was AT shirt clothing business. 309 00:15:49,400 --> 00:15:51,000 It's like, oh, I thought it was a holiday retreat. 310 00:15:51,120 --> 00:15:53,920 Like, you know, I thought this was a travel company, like an 311 00:15:53,920 --> 00:15:55,680 airline or something. It's like, no, no, they sell 312 00:15:55,680 --> 00:15:56,800 T-shirts. And it's like, you get too far 313 00:15:56,800 --> 00:15:59,000 from the product. So the point you're making, I 314 00:15:59,000 --> 00:16:01,120 really, really agree with and really resonate with. 315 00:16:01,160 --> 00:16:03,200 And I'm glad TikTok has gone that way. 316 00:16:03,560 --> 00:16:06,680 But it kind of makes sense with the way TikTok content and 317 00:16:07,000 --> 00:16:08,520 usability, the system works, isn't it? 318 00:16:08,760 --> 00:16:10,880 It's fast, it's short, it's snappy. 319 00:16:11,040 --> 00:16:13,120 It's only so long until you swipe and have the next reel 320 00:16:13,120 --> 00:16:15,440 come up. So actually, if you are too wish 321 00:16:15,440 --> 00:16:17,720 washy and try and draw people in, you've already lost them 322 00:16:17,720 --> 00:16:19,920 before you've had a chance to talk about what the item was. 323 00:16:19,920 --> 00:16:21,920 And obviously you're paying for a lot of that now on TikTok, 324 00:16:22,240 --> 00:16:25,600 same as every platform gets to. Is there a is there a happy 325 00:16:25,600 --> 00:16:28,000 medium between how that percentage of how much to 326 00:16:28,000 --> 00:16:29,520 feature the product? You obviously mentioned 1st 327 00:16:29,520 --> 00:16:32,880 frame and that first bit, but is there a happy medium of trying 328 00:16:32,880 --> 00:16:37,120 to stay quite far away from the more kind of experiential stuff 329 00:16:37,120 --> 00:16:39,480 and focus on just product features and functions itself? 330 00:16:39,480 --> 00:16:41,520 Or actually is it good to include some of that later? 331 00:16:41,520 --> 00:16:43,760 Do you find in that kind of sub 32nd clip? 332 00:16:46,360 --> 00:16:52,400 In my opinion, I, we from what we have seen so far, I think you 333 00:16:52,400 --> 00:16:56,960 just want to focus on the product and product features and 334 00:16:56,960 --> 00:16:59,360 demonstrate them as quickly as you can. 335 00:16:59,800 --> 00:17:05,680 And I have seen videos that are, you know, 15 seconds or shorter 336 00:17:05,680 --> 00:17:11,839 than those and they have received over, you know, twenty, 337 00:17:11,839 --> 00:17:16,800 30 million views, some of them probably through viral organic, 338 00:17:17,800 --> 00:17:23,680 you know, channels, but but they have been using the same content 339 00:17:23,680 --> 00:17:25,480 for their paid advertising campaign. 340 00:17:25,800 --> 00:17:32,640 And so I, I, I still think that short, you know, no BS type 341 00:17:33,680 --> 00:17:37,240 videos with product features probably will do really well. 342 00:17:37,240 --> 00:17:43,120 And I mean, of course people are, you know, they can try 343 00:17:43,120 --> 00:17:48,760 different other methods and other, you know, content. 344 00:17:48,760 --> 00:17:54,080 But from what we have seen, I think this content, I mean 345 00:17:54,480 --> 00:17:58,880 having your product demonstrated in a short time frame is 346 00:17:58,880 --> 00:18:01,320 probably the best strategy. OK, cool. 347 00:18:01,320 --> 00:18:03,680 And I like that because again, it gives it gives a lot of you 348 00:18:03,680 --> 00:18:05,680 guys listening at home like a real focus to go. 349 00:18:06,000 --> 00:18:07,480 This is what we want to try and get. 350 00:18:07,480 --> 00:18:09,000 So we've got 30 seconds. How can we talk about all the 351 00:18:09,000 --> 00:18:11,040 products features to try and make a sale? 352 00:18:11,040 --> 00:18:13,080 And then the beauty is with all these platforms where you can AB 353 00:18:13,160 --> 00:18:15,520 test so you can create 4 versions of the video, run them 354 00:18:15,520 --> 00:18:17,480 all at the same time and see which one starts to work best 355 00:18:17,720 --> 00:18:19,280 more budget behind the one that works best. 356 00:18:19,680 --> 00:18:23,240 But starting out, I mean, TikTok, it sounds, it sounds 357 00:18:23,240 --> 00:18:25,160 like it could be expensive. And certainly when you see some 358 00:18:25,160 --> 00:18:27,320 of the viral numbers of people getting 100 million views and 359 00:18:27,320 --> 00:18:30,040 something thinking, you know, the kind of fear of paying for 360 00:18:30,040 --> 00:18:32,480 that can be quite worrying. And whether you're a drop 361 00:18:32,480 --> 00:18:35,640 shipper who's only got the margin of product to spend or 362 00:18:35,640 --> 00:18:37,720 you're a retailer. But saying we just, I just 363 00:18:37,720 --> 00:18:40,160 haven't been given the budget by head office or my boss or 364 00:18:40,160 --> 00:18:42,600 whatever to spend on TikTok. What are some cost effective 365 00:18:42,600 --> 00:18:45,640 ways for people to get started on TikTok without spending too 366 00:18:45,640 --> 00:18:48,400 much money but still testing it out and trying to get some data 367 00:18:48,400 --> 00:18:54,520 to to refine? Yeah, so TikTok offers way quite 368 00:18:54,520 --> 00:18:59,200 a few targeting options. So my suggestion to to all the 369 00:19:00,120 --> 00:19:04,240 marketers on tight budget would be to create a very targeted 370 00:19:04,240 --> 00:19:06,760 campaign. You know, in terms of 371 00:19:06,760 --> 00:19:09,560 demographic, interest based targeting, behavior based 372 00:19:09,560 --> 00:19:13,440 targeting, all those options are listed, you know, when you 373 00:19:13,440 --> 00:19:18,240 create a new campaign. So create you know know your 374 00:19:18,240 --> 00:19:22,720 audience or know your buyers before you before you start 375 00:19:22,720 --> 00:19:25,000 creating content or create your ad campaign. 376 00:19:25,440 --> 00:19:29,920 But in general from from that knowledge, you want to create a 377 00:19:29,920 --> 00:19:31,800 campaign that is highly targeted. 378 00:19:32,560 --> 00:19:35,480 It may happen that you may end up with a campaign that just 379 00:19:35,480 --> 00:19:39,320 doesn't generate too many impressions, then that's fine 380 00:19:39,320 --> 00:19:41,920 because you can then start loosening up some of the 381 00:19:42,440 --> 00:19:46,040 parameters to get more traffic, but at least you won't be 382 00:19:46,040 --> 00:19:50,480 spending a lot of money upfront and wasting a lot of money. 383 00:19:51,280 --> 00:19:56,200 Also, you have an option to set a daily budget and that I think 384 00:19:56,200 --> 00:20:00,080 everybody should utilize because otherwise it will just end up 385 00:20:00,080 --> 00:20:03,080 spending so much money just in one day, so. 386 00:20:04,000 --> 00:20:08,880 Set as a very small daily budget and see how many how your ad is 387 00:20:08,920 --> 00:20:13,560 or content is received, how many you know users are engaging with 388 00:20:13,560 --> 00:20:15,760 your content. And then you may you have a 389 00:20:15,760 --> 00:20:20,040 chance to modify the content again. 390 00:20:20,040 --> 00:20:24,640 And then focus on ad creatives, meaning the content or the video 391 00:20:24,640 --> 00:20:27,240 ads that you're creating, not on products. 392 00:20:27,400 --> 00:20:30,840 So what I mean is basically don't try to test multiple 393 00:20:30,840 --> 00:20:33,720 products. First choose one product, create 394 00:20:33,720 --> 00:20:39,040 multiple ads and then see which type of content does well and 395 00:20:39,040 --> 00:20:41,400 then you can introduce more products in the future. 396 00:20:42,760 --> 00:20:45,960 Also, they have something called as a campaign budget 397 00:20:45,960 --> 00:20:50,360 optimization that is built into the ad platform. 398 00:20:50,360 --> 00:20:55,080 Basically it lets Tik Tok's algorithm automatically allocate 399 00:20:55,080 --> 00:20:57,240 your budget to the best performing creative. 400 00:20:57,560 --> 00:21:04,520 So use that and in terms of creating your store, you do have 401 00:21:04,520 --> 00:21:10,560 an option of setting up a TikTok shop because that's something 402 00:21:10,560 --> 00:21:13,720 that works really well with TikTok because it's kind of 403 00:21:13,720 --> 00:21:18,360 built into the actual app and there is very less friction for 404 00:21:18,360 --> 00:21:21,200 the end user when they want to make a purchase. 405 00:21:22,720 --> 00:21:26,200 The downside of using TikTok Shop is that you have to pay a 406 00:21:26,200 --> 00:21:28,120 Commission for every item you sell. 407 00:21:28,400 --> 00:21:32,080 So then again, your margins are getting thinner, but I think 408 00:21:32,080 --> 00:21:36,320 initially when you're starting out, it's better to use the 409 00:21:36,320 --> 00:21:39,240 TikTok shop because you don't have any upfront fees. 410 00:21:39,800 --> 00:21:41,960 You may be losing some of the margin to them. 411 00:21:42,120 --> 00:21:46,960 But once you have enough sales and you can then switch over to 412 00:21:46,960 --> 00:21:50,840 Shopify or other other e-commerce platforms that don't 413 00:21:50,840 --> 00:21:53,960 charge you for every item you are trying to sell. 414 00:21:55,160 --> 00:21:57,560 And we've got quite a few clients using that TikTok Shop 415 00:21:57,560 --> 00:22:00,280 integration with Shopify. So when someone buys from TikTok 416 00:22:00,280 --> 00:22:02,360 Shop, the order still comes into Shopify, which is good. 417 00:22:03,080 --> 00:22:04,600 I want to touch on something really interesting you said 418 00:22:04,600 --> 00:22:08,200 about single product. So we work a lot with Google and 419 00:22:08,200 --> 00:22:10,200 Google shopping. That seems to be the main, main 420 00:22:10,200 --> 00:22:11,840 place we spend money for e-commerce businesses. 421 00:22:11,840 --> 00:22:14,320 It's Google shopping and it's fascinating. 422 00:22:14,320 --> 00:22:17,280 Just just as a side note that you talk about a single product 423 00:22:17,280 --> 00:22:20,280 on TikTok and building some UGC around that and focusing on one 424 00:22:20,280 --> 00:22:22,520 product and then move on to the next one, the next one, the next 425 00:22:22,680 --> 00:22:25,600 one with that smaller budget. So maybe get that first one 426 00:22:25,600 --> 00:22:28,000 profitable and then start the second one, get that profitable 427 00:22:28,000 --> 00:22:29,960 third one, get that profitable and they'll be learning all the 428 00:22:29,960 --> 00:22:31,920 way along the way. But Google shopping, it's like 429 00:22:31,920 --> 00:22:33,840 the completely opposite. It's like, let's throw as much 430 00:22:33,840 --> 00:22:36,920 mud against the wall and see what sticks, which is because 431 00:22:36,920 --> 00:22:39,920 when, when brands have too small a product range, that's when 432 00:22:39,920 --> 00:22:41,480 Google Shopping doesn't seem to work so well. 433 00:22:41,480 --> 00:22:44,600 Because you'll find 5 or 10% of all your products in Google 434 00:22:44,600 --> 00:22:47,480 Shopping do really well and the rest just sort of take up some 435 00:22:47,480 --> 00:22:49,760 money and don't quite sell. And that's fine. 436 00:22:49,760 --> 00:22:51,840 There are other channels. Whereas TikTok, it's really 437 00:22:51,840 --> 00:22:53,800 interesting. You mentioned single product and 438 00:22:54,280 --> 00:22:56,480 somebody I mentioned earlier, we're not, I'm not an expert at 439 00:22:56,480 --> 00:22:59,240 TikTok, few of my team are, but certainly, yeah, we're seeing 440 00:22:59,240 --> 00:23:00,280 the same sort of thing happen there. 441 00:23:00,280 --> 00:23:02,720 Whereas when you launch the shop, TikTok shop, you can just 442 00:23:02,720 --> 00:23:06,160 kind of launch everything. I mean, don't worry if you don't 443 00:23:06,160 --> 00:23:07,880 know the answers. But offhand, is there a like a 444 00:23:07,880 --> 00:23:11,320 flat rate of Commission that you have to pay to TikTok or does it 445 00:23:11,320 --> 00:23:13,960 vary on price, margins or how does it? 446 00:23:13,960 --> 00:23:17,520 Work, yeah, I think it varies. It varies quite a bit from what 447 00:23:17,520 --> 00:23:23,640 type of product you are trying to sell and, and I think also 448 00:23:23,640 --> 00:23:27,720 how many sales per month you are getting and things like that. 449 00:23:27,720 --> 00:23:30,720 So there are multiple factors that play into what the 450 00:23:30,720 --> 00:23:34,640 percentage is, but it can be as high as 8% from what I have 451 00:23:34,640 --> 00:23:38,000 seen. So, so yeah, it's significant 452 00:23:38,000 --> 00:23:42,680 amount I mean because again drop shippers margins are pretty 453 00:23:43,160 --> 00:23:47,080 small to begin with. So 8% can be devastating for 454 00:23:47,080 --> 00:23:49,520 some of the drop shipping businesses. 455 00:23:49,520 --> 00:23:53,960 But even I, I would say, even if you have to run your campaign at 456 00:23:53,960 --> 00:23:57,960 a little bit of loss initially, but you'll have at least have an 457 00:23:57,960 --> 00:24:02,360 understanding of how the, how the, you know, ad campaigning 458 00:24:02,360 --> 00:24:05,600 works on TikTok. And then you can switch around, 459 00:24:06,040 --> 00:24:10,000 you know, either find a better supplier or use a different 460 00:24:10,000 --> 00:24:12,920 platform to sell your product. Yeah, absolutely. 461 00:24:12,920 --> 00:24:14,680 I completely agree. And sometimes when I talk to 462 00:24:14,680 --> 00:24:17,920 brands and they say like, yeah, our product only, only costs us 463 00:24:17,920 --> 00:24:20,520 10% of the price we sell it at. So we got 90% margin. 464 00:24:20,840 --> 00:24:23,040 He talked to a drop ship, drop ship and they're like, yeah, 465 00:24:23,040 --> 00:24:26,640 I've negotiated a 15% margin. You're like, yeah, it's 90. 466 00:24:26,640 --> 00:24:29,360 The other client I was just got a lot more to work with over 467 00:24:29,360 --> 00:24:31,200 there. But it's it's all relative. 468 00:24:31,200 --> 00:24:33,760 They've also got all their costs of warehousing, production and 469 00:24:33,760 --> 00:24:35,560 probably a bigger team to, to manage things. 470 00:24:36,000 --> 00:24:38,240 So it's, I call it swings and roundabouts, like it's good for 471 00:24:38,240 --> 00:24:40,520 one person, bad for another, and it all balances out at the end. 472 00:24:40,760 --> 00:24:44,480 But people that are not familiar with Anstrex. 473 00:24:44,480 --> 00:24:46,240 So tell us a bit more about what you guys do. 474 00:24:46,240 --> 00:24:48,440 Like I mentioned about the predictability as well. 475 00:24:48,440 --> 00:24:50,320 I think it'd be a really good thing to to mention in this as 476 00:24:50,320 --> 00:24:51,200 well. But tell us a bit more about 477 00:24:51,200 --> 00:24:54,600 your platform and how you come into play with TikTok and that 478 00:24:54,600 --> 00:24:58,280 sort of thing. Yeah, so we basically start with 479 00:24:58,520 --> 00:25:02,200 scraping the AD content from the user feed. 480 00:25:02,200 --> 00:25:07,400 So we have a bunch of scrapers basically that are going through 481 00:25:07,840 --> 00:25:13,960 the feed and our, our, our feed is customized so that we see 482 00:25:13,960 --> 00:25:17,880 only most like, I mean, most of the ads that come into our feed 483 00:25:17,880 --> 00:25:21,360 are e-commerce ads or mobile app ads. 484 00:25:21,680 --> 00:25:24,760 And that's what we are focusing on for this product right now. 485 00:25:25,000 --> 00:25:27,520 And though because those two verticals seem to do very well 486 00:25:27,520 --> 00:25:34,280 on TikTok paid ads. So once we we see an ad, we come 487 00:25:34,400 --> 00:25:39,440 constantly are monitoring this ad, sometimes multiple times in 488 00:25:39,440 --> 00:25:41,720 a day, but at least once in a day. 489 00:25:42,120 --> 00:25:47,280 And as the view count or the impression count increases, we 490 00:25:47,280 --> 00:25:51,200 are also looking at the social signals like likes, bookmarks, 491 00:25:51,480 --> 00:25:57,600 comments and things like that. So we are constantly measuring 492 00:25:57,600 --> 00:26:02,800 the ratio of all these social signals to the number of views 493 00:26:03,240 --> 00:26:05,040 or the impression that ad is getting. 494 00:26:05,360 --> 00:26:11,600 And that helps us to identify, you know, good performing ads 495 00:26:11,800 --> 00:26:16,000 that actually potentially can become very big in the future. 496 00:26:16,240 --> 00:26:20,800 And we are able to identify that early on, even before it starts 497 00:26:20,880 --> 00:26:26,120 getting traction. So that's what you know is one 498 00:26:26,120 --> 00:26:29,520 of the biggest advantage with our platform that you can 499 00:26:29,520 --> 00:26:34,120 identify viral TikTok products before they become viral, so to 500 00:26:34,120 --> 00:26:39,160 speak. And and then the other advantage 501 00:26:39,160 --> 00:26:43,760 is that we have data from over 56 different countries. 502 00:26:44,320 --> 00:26:47,640 And sometimes what happens is that one product has already is 503 00:26:47,640 --> 00:26:53,560 already doing quite well in one market or one Jio and you are 504 00:26:53,600 --> 00:26:57,800 able to use that data and promote the same product in 505 00:26:57,800 --> 00:27:03,040 different Jio or a different country and you can end up with 506 00:27:03,040 --> 00:27:06,760 a very successful ad campaign. And obviously for a drop shipper 507 00:27:06,760 --> 00:27:08,600 ahead, and so I was talking so much about drop shipping today, 508 00:27:09,000 --> 00:27:11,760 that's incredible because I mean for a company that manufacture 509 00:27:11,760 --> 00:27:13,520 their own products, it's a long turn around. 510 00:27:13,560 --> 00:27:16,520 It tends to be between, OK, this product's popular, let's get 511 00:27:16,520 --> 00:27:19,880 some designs together, let's get some samples, some prototypes, 512 00:27:20,160 --> 00:27:22,480 let's fly to another part of the world to go and meet our 513 00:27:22,480 --> 00:27:25,320 factories and suppliers and people that actually produce the 514 00:27:25,320 --> 00:27:27,400 product. It's a long time frame, and by 515 00:27:27,400 --> 00:27:28,920 the time you've launched it, it's gone. 516 00:27:29,000 --> 00:27:31,440 That product's no longer popular, or there's still a few 517 00:27:31,440 --> 00:27:33,440 sales around, but 50 stores are selling it. 518 00:27:33,440 --> 00:27:35,640 When you first saw it, there was only two or three and you could 519 00:27:35,640 --> 00:27:38,160 have been the 4th or 5th. And so I think there's a big 520 00:27:38,160 --> 00:27:41,000 opportunity certainly for drop shippers to be using a tool like 521 00:27:41,000 --> 00:27:43,760 yours to say there's already millions of products available 522 00:27:43,800 --> 00:27:45,800 and I can provide within reason any of them. 523 00:27:46,080 --> 00:27:48,080 But I need to get the ones that are on trends, the ones that 524 00:27:48,080 --> 00:27:50,840 going to gain traction quickly. And I need to get them and start 525 00:27:50,840 --> 00:27:53,120 getting the likes and the views and everything on my content 526 00:27:53,120 --> 00:27:55,560 before everybody else starts to catch up. 527 00:27:55,560 --> 00:27:59,080 And so certainly a very powerful tool, but also there's got to be 528 00:27:59,080 --> 00:28:01,680 some good use cases for companies that are not just drop 529 00:28:01,680 --> 00:28:03,480 shipping people that are manufacturing their own 530 00:28:03,480 --> 00:28:06,000 products, certainly if they got a larger catalog, isn't there. 531 00:28:06,000 --> 00:28:08,960 So if somebody's got loads of products and it's like you 532 00:28:08,960 --> 00:28:11,120 mentioned single product initially, which one do we put 533 00:28:11,120 --> 00:28:14,000 loads of time behind and push your tool could help you. 534 00:28:14,080 --> 00:28:15,520 I'm sure you could filter your tool, can't you? 535 00:28:15,520 --> 00:28:18,320 To say, well, we only sell products in this space and it 536 00:28:18,320 --> 00:28:22,120 suddenly says this type of phone case or T-shirt or trainers or 537 00:28:22,120 --> 00:28:24,880 car accessory, This is really taking off at the moment and it 538 00:28:24,880 --> 00:28:26,240 might actually be a product they've got sitting in the 539 00:28:26,240 --> 00:28:27,960 warehouse they've been struggling to sell and suddenly 540 00:28:27,960 --> 00:28:29,480 it's getting really picking up traction on TikTok. 541 00:28:29,480 --> 00:28:31,680 Well, there's an opportunity, there's a real opportunity to 542 00:28:31,680 --> 00:28:34,640 start selling that Black Friday and cyber money are coming in 543 00:28:34,640 --> 00:28:35,920 fast. Is your store ready? 544 00:28:36,080 --> 00:28:38,200 You need your marketing dialed in before the big rush. 545 00:28:38,240 --> 00:28:40,400 And our sponsor Saguno is everything you need in one 546 00:28:40,400 --> 00:28:42,840 place, from emails and pop ups to reviews and more. 547 00:28:42,840 --> 00:28:45,880 Saguno's suite of tools is built exclusively for Shopify, so 548 00:28:45,880 --> 00:28:48,000 everything works seamlessly in your store. 549 00:28:48,040 --> 00:28:52,040 And right now with code WWS 20, you get 20% off your first three 550 00:28:52,120 --> 00:28:53,760 months. So don't wait until the chaos 551 00:28:53,760 --> 00:28:55,360 starts. Get your Black Friday and Cyber 552 00:28:55,360 --> 00:28:59,240 Monday marketing ready today at saguno.com/winning with 553 00:28:59,280 --> 00:29:02,400 shopifythatssaguno.com/winning with Shopify. 554 00:29:03,280 --> 00:29:04,520 So I don't know if you want to comment. 555 00:29:05,600 --> 00:29:10,880 On that, but OK, yeah, I mean we have basically seen you know 556 00:29:11,520 --> 00:29:17,240 product ads more. I mean I would say probably a 557 00:29:17,240 --> 00:29:21,120 lot of our a lot of the big advertisers on on in our 558 00:29:21,120 --> 00:29:27,160 database are not drop shippers. They are probably have their 559 00:29:27,200 --> 00:29:31,720 own, you know, basically their own inventory and they have 560 00:29:31,720 --> 00:29:34,560 their own branding from what I can tell. 561 00:29:35,480 --> 00:29:39,640 And I think many of these advertisers started out as drop 562 00:29:39,640 --> 00:29:43,280 shippers. But then I think you have a real 563 00:29:43,280 --> 00:29:47,480 opportunity to evolve yourself into creating your own brand 564 00:29:48,040 --> 00:29:55,000 once you are successful and have enough funds available to invest 565 00:29:55,000 --> 00:29:57,640 in your own company and create your own brands. 566 00:29:58,440 --> 00:29:59,640 That's amazing. Yeah, yeah. 567 00:30:00,400 --> 00:30:02,480 Nice. And obviously I love the example 568 00:30:02,480 --> 00:30:04,960 you gave of because you're collecting data from so many 569 00:30:04,960 --> 00:30:08,360 countries, there must be some obvious markets people can pull 570 00:30:08,360 --> 00:30:11,520 up, as you say, just to say like you know, the UKUS Australia 571 00:30:11,520 --> 00:30:14,360 very similar markets or it could be actually some of the 572 00:30:14,360 --> 00:30:17,360 countries that in Asia, very similar markets. 573 00:30:17,600 --> 00:30:19,640 And if something tends to do well in one, you can use your 574 00:30:19,640 --> 00:30:21,680 intelligence data to see if it's doing well in other ones. 575 00:30:22,160 --> 00:30:25,360 I think it's such a smart idea, especially if you only ship to 576 00:30:25,360 --> 00:30:28,600 one or two countries right now, monitor all the similar ones and 577 00:30:28,600 --> 00:30:30,360 say, right, this is taking off everywhere. 578 00:30:30,920 --> 00:30:33,040 People could even I was thinking when you were saying this, 579 00:30:33,320 --> 00:30:36,600 people could even use that in their ad copy itself. 580 00:30:36,600 --> 00:30:39,880 So in the video to say, this is the product that everyone in the 581 00:30:39,960 --> 00:30:42,320 US is talking about right now and advertise that in other 582 00:30:42,320 --> 00:30:45,520 similar countries to the US or this is the number one product 583 00:30:45,520 --> 00:30:48,720 selling on TikTok in Singapore. Find out why it's so popular. 584 00:30:49,080 --> 00:30:51,040 And again, those are all really good things to use in other 585 00:30:51,040 --> 00:30:53,280 countries. Like I, I love the example that 586 00:30:53,280 --> 00:30:55,880 Rory Sutherland always gives of you what you never want to be in 587 00:30:55,880 --> 00:30:57,120 the middle. You want to be on one end of the 588 00:30:57,120 --> 00:30:58,240 scale. They're both really good. 589 00:30:58,520 --> 00:31:00,640 Either it's the product that nobody's got and it's super 590 00:31:00,640 --> 00:31:03,400 exclusive, or you want the product that everyone's got this 591 00:31:03,400 --> 00:31:05,360 and you haven't, you know, you never want to be in the middle. 592 00:31:05,360 --> 00:31:06,960 That's like some people have it, some people don't. 593 00:31:06,960 --> 00:31:08,040 It's not for you. It is for you. 594 00:31:08,320 --> 00:31:09,680 You want to be on either end of that scale. 595 00:31:09,680 --> 00:31:12,400 And I think it's a really good way of, of actually making that 596 00:31:12,400 --> 00:31:16,560 happen. But with with market saturation, 597 00:31:16,880 --> 00:31:19,560 how does your tool help overcome that? 598 00:31:19,840 --> 00:31:23,480 Given the as things get popular, tall or no tall, people are 599 00:31:23,480 --> 00:31:26,200 going to start seeing it. How can you use your tool to 600 00:31:26,200 --> 00:31:29,680 overcome market saturation, especially when people become 601 00:31:29,680 --> 00:31:33,360 like 1 of 30 brands selling a product rather than one of two 602 00:31:33,360 --> 00:31:37,480 or three initially? I mean, I, I guess there is no 603 00:31:37,680 --> 00:31:39,800 way around it. I mean, you are going to, once 604 00:31:39,800 --> 00:31:43,640 the market starts saturating, you are going to, you're going 605 00:31:43,640 --> 00:31:46,960 to start declining sales. There is no way around it in my 606 00:31:46,960 --> 00:31:51,520 opinion, but the the drop shippers have huge advantage 607 00:31:51,520 --> 00:31:53,800 here because they don't carry any inventory. 608 00:31:53,800 --> 00:31:56,800 They can switch to a different product very quickly. 609 00:31:57,640 --> 00:32:01,680 And again, our tool continuously gives you recommendation on new 610 00:32:01,680 --> 00:32:05,640 products. So you are able to, you know, 611 00:32:05,680 --> 00:32:09,320 identify new products and use them to your advantage. 612 00:32:09,920 --> 00:32:13,880 One thing that I forgot to mention earlier was that TikTok 613 00:32:13,880 --> 00:32:20,720 shops actually give us the actual sales of each product 614 00:32:20,800 --> 00:32:26,280 that is in each shop. And it it we have been able to 615 00:32:26,280 --> 00:32:34,200 create use that data to show the the sales as a function of a 616 00:32:34,200 --> 00:32:38,320 number of units sold as a function of time in our product 617 00:32:38,320 --> 00:32:42,000 database. So you can actually see how fast 618 00:32:42,000 --> 00:32:46,320 the, the product, you know, the, the traction is in terms of 619 00:32:46,320 --> 00:32:49,880 sales and how steep the curve is. 620 00:32:50,640 --> 00:32:53,920 And that is something that no other product has in my as far 621 00:32:53,920 --> 00:32:57,640 as I know. And so you not only get an 622 00:32:57,640 --> 00:33:02,680 actual sales data from, from, from us actual sales and revenue 623 00:33:02,680 --> 00:33:06,040 data, but you can actually see how well it's doing over a 624 00:33:06,040 --> 00:33:12,680 period of last one month or last few months and be able to see, 625 00:33:12,960 --> 00:33:17,800 you know, the, the saturation point at some point also. 626 00:33:17,800 --> 00:33:23,640 And also how good the uptake is in terms of customers, you know, 627 00:33:24,240 --> 00:33:25,920 getting interested in your product. 628 00:33:26,520 --> 00:33:29,200 I mean, that's amazing. We, we look at so much our 629 00:33:29,200 --> 00:33:32,480 competitors not to copy them, but to do better than them is 630 00:33:32,480 --> 00:33:33,960 the point I would like to make with that. 631 00:33:34,360 --> 00:33:37,120 But we look so much at our competitors with everything from 632 00:33:37,120 --> 00:33:40,120 how they're doing on SEO to the products they sell to where 633 00:33:40,120 --> 00:33:42,400 their rankings are right now, what ad copy. 634 00:33:42,400 --> 00:33:45,720 We can kind of see being able to see data like that that you've 635 00:33:45,720 --> 00:33:47,720 just described actually how many sales they're getting on each 636 00:33:47,720 --> 00:33:51,120 product, whether whether you guys listening to this, whether 637 00:33:51,120 --> 00:33:55,040 you're using TikTok or not, you want to know how much your 638 00:33:55,040 --> 00:33:57,320 competitor is selling across their range on Tiktok. 639 00:33:57,760 --> 00:33:59,560 I guess there's two parts to this, aren't there? 640 00:33:59,560 --> 00:34:02,680 One is to go my competitors doing this and there's loads I 641 00:34:02,680 --> 00:34:05,080 can do because I I'm doing really well over here and I can 642 00:34:05,080 --> 00:34:08,360 see some gaps or I know now that our biggest top seller is the 643 00:34:08,360 --> 00:34:10,840 same as theirs, like we're fighting them head on. 644 00:34:10,840 --> 00:34:12,239 So I need to make mine more competitive. 645 00:34:12,560 --> 00:34:15,280 But the second side of this as well is saying they're selling 646 00:34:15,280 --> 00:34:19,840 products on Tiktok that I'm not stocking, not going after, or I 647 00:34:19,840 --> 00:34:23,000 do have, but don't push. And then you can go, obviously 648 00:34:23,000 --> 00:34:25,199 using your tool, go and look at their ads and start to see like 649 00:34:25,199 --> 00:34:27,960 this is how they're selling it. And in a way, copy them all. 650 00:34:27,960 --> 00:34:30,639 Like I say, do it better. I mean that that is so powerful. 651 00:34:30,639 --> 00:34:33,520 You must find every brand is using that that uses your tool. 652 00:34:33,800 --> 00:34:38,639 Right, yeah. So, yeah, I mean, you just, 653 00:34:39,000 --> 00:34:40,719 you're just absolutely correct about it. 654 00:34:40,719 --> 00:34:44,920 So and, and, and the transparency that TikTok shop 655 00:34:44,920 --> 00:34:49,760 provides us is very, very useful other other e-commerce platforms 656 00:34:49,760 --> 00:34:55,000 like shop if I don't give us any data on the sales and you know, 657 00:34:56,760 --> 00:34:59,320 other stats that on the products. 658 00:34:59,600 --> 00:35:07,960 So and considering the most of the products that we see on paid 659 00:35:07,960 --> 00:35:13,120 ad campaigns are being sold through TikTok shop, you know, 660 00:35:13,120 --> 00:35:18,320 gives us a lot more data and allows our users to identify 661 00:35:18,800 --> 00:35:21,920 best performing products. Amazing, amazing. 662 00:35:22,120 --> 00:35:24,320 Well, look, I really appreciate your time and it's been so good 663 00:35:24,320 --> 00:35:26,920 having you on the show. And I've wanted to do an episode 664 00:35:26,920 --> 00:35:29,000 about TikTok in so much detail for so long. 665 00:35:29,000 --> 00:35:32,160 And I think your tool is exactly the right conversation to have 666 00:35:32,160 --> 00:35:33,920 about it. So if anyone's listening to this 667 00:35:33,920 --> 00:35:38,080 and being like hearing say no more, I need to give this a go. 668 00:35:38,080 --> 00:35:39,680 How can I get in touch? We'll obviously get a link in 669 00:35:39,680 --> 00:35:42,000 the description guys, but tell us hearing for people that are 670 00:35:42,000 --> 00:35:44,840 listening to this rather than watching it, how can they get in 671 00:35:44,840 --> 00:35:45,760 touch? Where's the website? 672 00:35:45,760 --> 00:35:47,440 How can they sign up? How can they start using your 673 00:35:47,440 --> 00:35:48,560 tool? Yeah. 674 00:35:48,560 --> 00:35:56,960 So the best way to reach the product page is through the URL 675 00:35:56,960 --> 00:36:03,880 and strex.com ANS trex dot COM slash TikTok that will take us 676 00:36:03,880 --> 00:36:06,200 take you to the product page directly. 677 00:36:06,480 --> 00:36:11,800 And I think we will put a discount code which will give 678 00:36:12,280 --> 00:36:16,080 all your listeners 20% discount on our published price. 679 00:36:17,160 --> 00:36:21,240 I I think I will have that displayed on the screen or added 680 00:36:21,240 --> 00:36:22,160 later on. Yeah, yeah. 681 00:36:22,800 --> 00:36:25,360 Yeah. Yeah, so we'll. 682 00:36:25,360 --> 00:36:28,560 Do that amazing, amazing with there you go guys 20% off I I 683 00:36:28,560 --> 00:36:31,800 didn't have that in my notes, but yeah, it's great to great 684 00:36:31,800 --> 00:36:33,440 great to give back and certainly a tool there. 685 00:36:33,440 --> 00:36:35,640 I I know we're going to have a conversation about it after this 686 00:36:35,640 --> 00:36:38,200 hearing because I always wait to meet people on the show before I 687 00:36:38,200 --> 00:36:40,680 start asking too many questions, but certainly something we need 688 00:36:40,680 --> 00:36:43,040 to start using in our agency and we're always looking for tools 689 00:36:43,040 --> 00:36:44,320 like this. So I recommend to all of you 690 00:36:44,320 --> 00:36:46,600 guys go go and check it out at least and see if it'd be a good 691 00:36:46,600 --> 00:36:48,480 fit for your business and obviously they can reach out to 692 00:36:48,480 --> 00:36:50,400 your support, have a chat with you guys if you've got any any 693 00:36:50,400 --> 00:36:52,400 questions about any of the features or anything else so. 694 00:36:52,640 --> 00:36:54,040 Absolutely. Yeah. 695 00:36:54,040 --> 00:36:55,440 Thank you so much for joining us today. 696 00:36:55,440 --> 00:36:58,240 I really appreciate your time. Well, I'm, I'm, I'm, I'm glad 697 00:36:58,240 --> 00:37:02,560 that you invited me and I'm, I'm happy that I'm able to reach out 698 00:37:02,560 --> 00:37:05,800 to all your listeners and all the viewers on YouTube. 699 00:37:06,600 --> 00:37:08,320 Amazing, amazing. And for everyone listening at 700 00:37:08,320 --> 00:37:10,840 home as always, we'll be back again on Tuesday for Tuesday Tea 701 00:37:10,840 --> 00:37:12,280 Break Talks. I've been doing loads of those 702 00:37:12,280 --> 00:37:14,440 recently and we're getting more feedback about those in some of 703 00:37:14,440 --> 00:37:17,000 the Friday episodes. But yeah, Tuesday tea break pre 704 00:37:17,240 --> 00:37:19,640 Tuesday Tea Break talks, which is a tongue twister will be 705 00:37:19,640 --> 00:37:21,880 happening on Tuesday and then we're back again next Friday 706 00:37:21,880 --> 00:37:24,440 with another amazing guest. There is a solo episode of mine 707 00:37:24,440 --> 00:37:26,760 in the work somewhere. So if it's not with a guest, 708 00:37:26,760 --> 00:37:28,680 sorry, it's not fake news. I'm just confused. 709 00:37:28,920 --> 00:37:30,280 But we hope you can join us again next time. 710 00:37:30,280 --> 00:37:31,720 Hit subscribe if you haven't already and go to 711 00:37:31,720 --> 00:37:34,400 wwspodcast.com. Check out the newsletter and 712 00:37:34,400 --> 00:37:36,920 sign up to that to never miss an episode again. 713 00:37:36,920 --> 00:37:38,640 Thanks for tuning in. We'll see you again on Tuesday. 714 00:37:38,640 --> 00:37:41,360 I just want to give a quick shout out to our sponsors Yost. 715 00:37:41,400 --> 00:37:43,560 They are the go to tool for getting your content SEO ready 716 00:37:43,560 --> 00:37:45,920 and Google loved. From keywords to readability and 717 00:37:45,920 --> 00:37:48,240 those all important meta tags, which I know a lot about. 718 00:37:48,440 --> 00:37:51,000 Yost makes it easy. Right now our listeners can get 719 00:37:51,000 --> 00:37:54,840 15% off all WordPress purchases if you use the Yost plugin and 720 00:37:54,840 --> 00:37:58,560 WordPress and also on monthly Shopify plans for your first six 721 00:37:58,560 --> 00:38:02,520 months. Just use the code WWS 15 S WWS 722 00:38:02,520 --> 00:38:07,040 15 at checkout@yost.com. That's WWS 1550 percent of for 723 00:38:07,040 --> 00:38:09,280 better visibility, more clicks, and a healthier website. 724 00:38:09,440 --> 00:38:12,520 Let Yost handle the SEO so you can focus on what you do best.