Today on the Winning with Shopify podcast, I call it
swings and roundabouts. Like it's good for one person,
bad for another. You do have an option of setting
up a TikTok shop. Almost like less professional,
less well edited video. Seems to work better on tik.
T.O.K because attention span is too low but.
There's a thing about predicting what's coming up.
And you just want to start right away with the product.
And it's fascinating, just just as a side note, that you talk
about single product on Tik. T.O.K that helps us to identify
good performing ads. Hello and welcome to another
episode, the Winning with Shopify podcast.
If you've never tuned in before, my name is Nick.
Absolutely pleasure to have you tuning into the show.
And if you haven't tuned in before, welcome back.
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by, I think it's winning shop by podcast actually, if you want to
check us out on TikTok or any of the channels, I've been told to
plug those more. So jobs are good and I have
plugged them more. Today we're going to be talking
about two very hot topics merged and mashed into one.
We're not just going to talk about each of these things
within each other, but we're going to talk about two things.
Drop shipping. We're going to talk about
TikTok. We're going to talk about drop
shipping on TikTok and a whole lot of the stuff through the
TikTok platform. I'm no expert in TikTok.
I don't claim to be an expert in anything.
Actually, as my wife will tell everybody, and I know she
listens to these say, hey, love you lots.
And my very special guest today joining us is Heren, who is the
founder of Anstrex. Heren, welcome to the show.
How are you? I'm doing well.
Thanks, Nick. Glad to be here.
Well, it's a pleasure to have you with us.
And as we do with all of our guests, why don't you start off
and just give us a little overview both to your
backgrounds and also a bit about NSTREX as well?
Yeah. So I've been in online media
buying business since last few years.
In 2016, I founded NSTREX, which provides ad intelligence to
other media buyers. We have multiple products in our
product portfolio and I think today's conversation we are
going to focus on our Tiktok ad intelligence tool, which I
believe can be potentially very useful tool for folks involved
in drop shipping as it identifies some of the hot
selling products on Tiktok. And people who are just getting
started on drop shipping will find our tool very useful to get
started and start generating positive ROI very quickly.
Amazing, amazing. And obviously we not on the
podcast, but we've had a bit of a chat before.
So there's a couple of features that I'm quite excited about to
tell our audience about and certainly some of them, as you
mentioned about some of the intelligence and we'll talk
about it later. Let's not jump the gun too much.
But there's a thing about predicting what's coming up,
which I think is really exciting.
So we'll definitely, definitely, definitely talk about that.
But I mean, if somebody's running an e-commerce business
and obviously we're going to talk a lot about drop shipping,
but it's not exclusive to drop shipping.
But if they are running drop shipping or just in a business
where they can get hold of stock and expand their product range
quite quickly. What are some of the patterns
and insights you guys are seeing for when something starts to
really take off and become a trend or I hate using the word
viral because it's quite subjective to data.
In my world, virals more than 10,000 views on anything in
TikTok. Whereas to other people anything
less than 10 million has been a complete failure.
But what kind of patterns are people looking for to then start
going OK this product or this type of issue is becoming quite
popular that our products can help solve?
Yeah, so I'm glad you asked that question because there's some
basic rules that you need to follow when you launch your
products on TikTok. The first one is I and then I'm,
I'm saying this out knowing that many of your viewers or
listeners probably know about it.
But if you want to sell on TikTok, you know, you need a UTC
style video showing your product.
This is the primary reason for that is that the Tik Tok's user
base is heavily skewed towards Gen.
Z and younger millennials. They grew up with smartphones
and are completely comfortable with mobile shopping, and they
place significant amount of trust in creators and peers over
traditional brand advertising. So a UTC style video showing a
product in action feels like a recommendation from a friend and
not a corporate sales switch. So that's one of the first thing
you need to get straight and make sure that your content is,
you know, it looks like not, not like an ad, traditional ad, but
more of somebody actually using the product.
And just so just jump in just just on that though, see, are
you saying that? And I've certainly seen some of
these trends as well that actually almost like less
professional, less well edited video seems to work better on
TikTok. It's about that.
It's more about authenticity than it being like a really
polished show reel from a. Exactly.
High value production agency. Right, exactly.
Yeah, Don't strive for perfection, but make sure at the
same time that the product is clearly visible and you are able
to demonstrate the usefulness of the product clearly in your
video. It doesn't have to look
professional in any way. Nice.
In terms, in terms of products that really do well, you can
classify them into several categories, broad categories and
these have been consistent over last few years.
I haven't seen many changes in this and this would be great for
somebody starting out because there's always this question
about, you know, when when a new drop shipper enters and and
wants to spend money on a paid ad campaign, it's pretty hard
for them to understand what type of products would do well
without wasting too much money on the ad campaign.
So home organization tools, things like storage solutions,
cleaning gadgets and things of that nature.
Then beauty products, cosmetics, LED masks, facial tools, skin
care stuff, things like that. Mobile phone accessories, you
know, magnetic chargers, cases, etcetera.
Then Wellness products like self-care products, supplements,
aroma therapy, things of that nature.
And then fashions, basically casual clothing, jewelry, things
of that nature, things that you should not try to sell on
TikTok, things that don't do well are high-priced items,
large and bulky items, products that are difficult to
demonstrate in your 32nd video that you're trying to create to
promote your product, B2B products, again, because the
user bases and customers and not businesses.
So these are basically general guidelines that you probably
want to follow. These are tried and tested
products. Of course, I am not saying that
other products cannot be successful, but if you want to
try out something that has already worked in the past,
these are the the product categories you should try.
Do you ever find that in your warehouse you have dead stock,
You can't sell it, no one wants to buy it, and you can't get a
refund on it. Or alternatively, you're missing
inventory in your warehouse that you need, you've got sales
coming in and you're low on stock and you haven't ordered
more stock in time. All these things hit profit.
And I've been there. I've run my own Shopify store
and had exactly that problem. But we've partnered up with
Inventory Planner who have the most incredible app to help you
manage that and forecast exactly what products, what skews even
down to what colour of products you need to order in advance to
make sure stock levels remain consistent throughout.
They're also running a seven day boot camp.
And if you want to go and silence that, it's 7 emails
every seven days and it takes the same amount of time as your
morning coffee. And in seven days, like me, you
can become an inventory management pro.
Both links are in the description.
Enjoy. So yeah, one of the interesting
things you just mentioned though, with that list, it
sounds so similar actually to Amazon.
And I think a lot of the stuff that Amazon are pushing, I tend
to find them getting very similar ads across Amazon and
also on Tiktok. And obviously the rise of Timo
as well. You're finding all the things
you describe like storage solutions.
I see them in Tiktok ads all the time.
I see them in Amazon being recommended to me all the time,
and I also see them on Timu all the time.
We're not going to talk about Timu on today's episode.
I've got some very, very black and white views about Timu, but
we'll that's for another episode.
It's interesting how it's almost like this kind of cut of the
market now, isn't there of people who they like these kind
of things? It's part of almost like retail
therapy and entertainment as much as it is.
I need a product. Yeah, I I fully agree with you.
One more thing I just wanted to add, which I forgot to add is
people tend to rely too much on getting their videos becoming
viral on TikTok. And that is basically happening
less and less nowadays because there are just so many creators
uploading the content so frequently.
So my suggestion to all the new marketers and drop shippers
would be to start with a paid campaign, paid advertising
campaign on TikTok because that brings consistent traffic and
not only consistent traffic, but it also brings traffic that will
convert for you because you're you're targeting using the
parameters that are available to you when you create your paid ad
campaign. I mean, that makes a lot of
sense, doesn't it? So the the viral aspect of going
viral means, OK, we've got all this free exposure, it's quite
organic, we're having to pay for it.
But at the same time, you've really got no control over who's
seeing this, which in marketing you kind of go, if it's free, I
don't mind if the wrong people see it.
But certainly with a paid ad campaign, you've got that
targeting functionality. It's about to say, OK, I just
want to target this audience, these people, this location,
this specific life event that's going on.
It's much more targeted, isn't it, to actually run.
So although on first kind of first hearing it, it's not as
bad going we need to do more paid compared to where we used
to try and go organically viral. But actually there, there are
wins that come with that as well, aren't there?
Yeah, exactly. You, you.
You're absolutely correct about it.
Cool. I mean, I have I've worked in
paid for nearly 18 years. So I've kind of learnt something
about this. But tell us a bit more than
about where you guys come, because you guys are not
necessarily a TikTok paid agency, are you?
You're, you guys provide tech for people to use to understand
what's going on. So tell us some of the stuff
that you've learnt or analysed within TikTok videos, some of
the common traits you find about ads that perform exceptionally
well compared to ones that don't.
You mentioned the UGC, we've mentioned some of the different
areas that do, but what are some of the traits of those videos
that the actual content people are creating that seems to work
best? Yeah.
So basically a straight to product in your first frame.
You know, I, I'll tell you one thing.
When we look at that on our on our website or on our product
page, when we look at some of the top performing ads, usually
all the videos, they don't play automatically.
You just see the 1st frame of the video.
And it's funny because you can actually tell what product this
particular ad is selling just by looking at the 1st frame because
the product is visible right in the 1st frame.
So you have basically very little time, people's attention
span is too low and you just want to start right away with
the product. The actual length of the video
should be less than 30 seconds. In my opinion.
Shorter the better. The faster you can demonstrate
your product usefulness, more sales you are likely to get.
Get again UGC style content. As I mentioned earlier, you
should be able to clearly demonstrate the key product
features again. And as we discussed earlier, the
video doesn't have to look professional.
The keys authenticity over a perfection and camera angles
should show the product clearly and able to demonstrate the
usefulness of the product. I mean the kind of reference
point for these ads is those long infomercials that you have
seen on as seen on TV type products.
You know those 3030 minute long infomercial products that
basically do very good job of demonstrating the usefulness of
the product. You just need to condense that
into 30 seconds from 30 minutes. You know, as you know, those are
professionally produced videos. But you know, you, you don't
have to be a professional, but if you can basically demonstrate
the usefulness of the product, like the way they do it on those
infomercials, I think you, your campaign will do quite well.
And yeah, those are basic, you know, ideas about creating the
content. And that's what we have seen for
most successful ad campaigns that we have in our database.
Yeah, yeah. And certainly my experience, you
cannot, you cannot discount or ignore about being obvious about
what it is. And I think sometimes we get
with creative marketing managers over in sort of our world over
here is we get so carried away with going like, do you know
what we could really talk about the depth of how much this
product changes people's lives and everything.
And you go so far from what the item actually is, you know, I
mean, how many adverts have you seen going?
This is a really nice advert, you know, family on the beach,
It's a lovely hot day, the winds blowing, shows a couple of shots
of the sea and everything else. It gets to the end.
It goes like, you know, life insurance, you're like, what a
boring end to that I saw. It's like, you know where is.
This, yeah. Lovely part of the United
Kingdom. Are you on holiday there or is
it you know there, you know, some sort of beautiful keys part
like near Miami and the United States all these and suddenly
it's like life insurance and you're like what a downer like
but all the way through it could say like, you know life's full
of unpredictable things so it's better that these things are
taken care of and that's why we're here to provide insurance.
You still have the lovely beach and the emotional side, but I
think you always think this is dial isn't there.
And sometimes you go too much like we are an insurance company
and we're really, really boring. And other times you go too far
the other way of going. Like it's actually a shock when
it comes up saying we're a bank And it tends to be the kind of
drop. What traditionally are the drier
topics. But you can still have so much
fun with that while still talking about the fact that we
are a financial institute or you know, that we sell, we sell
pens, Everybody sells pens, but we're not going to try and
pretend that this pen is going to change your life and fix your
marriage and all these other things.
You can start kind of listing out on it.
We used to have this game internally as well.
And if anyone wants to send me their site, I will film myself
and a few of the team playing this game.
And the game is what do they do? And we used to do it with
agencies and now we do it with TV ads, product ads.
And as soon as someone sees something that we think is too
too far fetched, too far from the point, we then play the
game. And it's like people have to
kind of write down the time stamp and when they thought they
knew what it was. And then after we've played it,
it's like, no, no, that was AT shirt clothing business.
It's like, oh, I thought it was a holiday retreat.
Like, you know, I thought this was a travel company, like an
airline or something. It's like, no, no, they sell
T-shirts. And it's like, you get too far
from the product. So the point you're making, I
really, really agree with and really resonate with.
And I'm glad TikTok has gone that way.
But it kind of makes sense with the way TikTok content and
usability, the system works, isn't it?
It's fast, it's short, it's snappy.
It's only so long until you swipe and have the next reel
come up. So actually, if you are too wish
washy and try and draw people in, you've already lost them
before you've had a chance to talk about what the item was.
And obviously you're paying for a lot of that now on TikTok,
same as every platform gets to. Is there a is there a happy
medium between how that percentage of how much to
feature the product? You obviously mentioned 1st
frame and that first bit, but is there a happy medium of trying
to stay quite far away from the more kind of experiential stuff
and focus on just product features and functions itself?
Or actually is it good to include some of that later?
Do you find in that kind of sub 32nd clip?
In my opinion, I, we from what we have seen so far, I think you
just want to focus on the product and product features and
demonstrate them as quickly as you can.
And I have seen videos that are, you know, 15 seconds or shorter
than those and they have received over, you know, twenty,
30 million views, some of them probably through viral organic,
you know, channels, but but they have been using the same content
for their paid advertising campaign.
And so I, I, I still think that short, you know, no BS type
videos with product features probably will do really well.
And I mean, of course people are, you know, they can try
different other methods and other, you know, content.
But from what we have seen, I think this content, I mean
having your product demonstrated in a short time frame is
probably the best strategy. OK, cool.
And I like that because again, it gives it gives a lot of you
guys listening at home like a real focus to go.
This is what we want to try and get.
So we've got 30 seconds. How can we talk about all the
products features to try and make a sale?
And then the beauty is with all these platforms where you can AB
test so you can create 4 versions of the video, run them
all at the same time and see which one starts to work best
more budget behind the one that works best.
But starting out, I mean, TikTok, it sounds, it sounds
like it could be expensive. And certainly when you see some
of the viral numbers of people getting 100 million views and
something thinking, you know, the kind of fear of paying for
that can be quite worrying. And whether you're a drop
shipper who's only got the margin of product to spend or
you're a retailer. But saying we just, I just
haven't been given the budget by head office or my boss or
whatever to spend on TikTok. What are some cost effective
ways for people to get started on TikTok without spending too
much money but still testing it out and trying to get some data
to to refine? Yeah, so TikTok offers way quite
a few targeting options. So my suggestion to to all the
marketers on tight budget would be to create a very targeted
campaign. You know, in terms of
demographic, interest based targeting, behavior based
targeting, all those options are listed, you know, when you
create a new campaign. So create you know know your
audience or know your buyers before you before you start
creating content or create your ad campaign.
But in general from from that knowledge, you want to create a
campaign that is highly targeted.
It may happen that you may end up with a campaign that just
doesn't generate too many impressions, then that's fine
because you can then start loosening up some of the
parameters to get more traffic, but at least you won't be
spending a lot of money upfront and wasting a lot of money.
Also, you have an option to set a daily budget and that I think
everybody should utilize because otherwise it will just end up
spending so much money just in one day, so.
Set as a very small daily budget and see how many how your ad is
or content is received, how many you know users are engaging with
your content. And then you may you have a
chance to modify the content again.
And then focus on ad creatives, meaning the content or the video
ads that you're creating, not on products.
So what I mean is basically don't try to test multiple
products. First choose one product, create
multiple ads and then see which type of content does well and
then you can introduce more products in the future.
Also, they have something called as a campaign budget
optimization that is built into the ad platform.
Basically it lets Tik Tok's algorithm automatically allocate
your budget to the best performing creative.
So use that and in terms of creating your store, you do have
an option of setting up a TikTok shop because that's something
that works really well with TikTok because it's kind of
built into the actual app and there is very less friction for
the end user when they want to make a purchase.
The downside of using TikTok Shop is that you have to pay a
Commission for every item you sell.
So then again, your margins are getting thinner, but I think
initially when you're starting out, it's better to use the
TikTok shop because you don't have any upfront fees.
You may be losing some of the margin to them.
But once you have enough sales and you can then switch over to
Shopify or other other e-commerce platforms that don't
charge you for every item you are trying to sell.
And we've got quite a few clients using that TikTok Shop
integration with Shopify. So when someone buys from TikTok
Shop, the order still comes into Shopify, which is good.
I want to touch on something really interesting you said
about single product. So we work a lot with Google and
Google shopping. That seems to be the main, main
place we spend money for e-commerce businesses.
It's Google shopping and it's fascinating.
Just just as a side note that you talk about a single product
on TikTok and building some UGC around that and focusing on one
product and then move on to the next one, the next one, the next
one with that smaller budget. So maybe get that first one
profitable and then start the second one, get that profitable
third one, get that profitable and they'll be learning all the
way along the way. But Google shopping, it's like
the completely opposite. It's like, let's throw as much
mud against the wall and see what sticks, which is because
when, when brands have too small a product range, that's when
Google Shopping doesn't seem to work so well.
Because you'll find 5 or 10% of all your products in Google
Shopping do really well and the rest just sort of take up some
money and don't quite sell. And that's fine.
There are other channels. Whereas TikTok, it's really
interesting. You mentioned single product and
somebody I mentioned earlier, we're not, I'm not an expert at
TikTok, few of my team are, but certainly, yeah, we're seeing
the same sort of thing happen there.
Whereas when you launch the shop, TikTok shop, you can just
kind of launch everything. I mean, don't worry if you don't
know the answers. But offhand, is there a like a
flat rate of Commission that you have to pay to TikTok or does it
vary on price, margins or how does it?
Work, yeah, I think it varies. It varies quite a bit from what
type of product you are trying to sell and, and I think also
how many sales per month you are getting and things like that.
So there are multiple factors that play into what the
percentage is, but it can be as high as 8% from what I have
seen. So, so yeah, it's significant
amount I mean because again drop shippers margins are pretty
small to begin with. So 8% can be devastating for
some of the drop shipping businesses.
But even I, I would say, even if you have to run your campaign at
a little bit of loss initially, but you'll have at least have an
understanding of how the, how the, you know, ad campaigning
works on TikTok. And then you can switch around,
you know, either find a better supplier or use a different
platform to sell your product. Yeah, absolutely.
I completely agree. And sometimes when I talk to
brands and they say like, yeah, our product only, only costs us
10% of the price we sell it at. So we got 90% margin.
He talked to a drop ship, drop ship and they're like, yeah,
I've negotiated a 15% margin. You're like, yeah, it's 90.
The other client I was just got a lot more to work with over
there. But it's it's all relative.
They've also got all their costs of warehousing, production and
probably a bigger team to, to manage things.
So it's, I call it swings and roundabouts, like it's good for
one person, bad for another, and it all balances out at the end.
But people that are not familiar with Anstrex.
So tell us a bit more about what you guys do.
Like I mentioned about the predictability as well.
I think it'd be a really good thing to to mention in this as
well. But tell us a bit more about
your platform and how you come into play with TikTok and that
sort of thing. Yeah, so we basically start with
scraping the AD content from the user feed.
So we have a bunch of scrapers basically that are going through
the feed and our, our, our feed is customized so that we see
only most like, I mean, most of the ads that come into our feed
are e-commerce ads or mobile app ads.
And that's what we are focusing on for this product right now.
And though because those two verticals seem to do very well
on TikTok paid ads. So once we we see an ad, we come
constantly are monitoring this ad, sometimes multiple times in
a day, but at least once in a day.
And as the view count or the impression count increases, we
are also looking at the social signals like likes, bookmarks,
comments and things like that. So we are constantly measuring
the ratio of all these social signals to the number of views
or the impression that ad is getting.
And that helps us to identify, you know, good performing ads
that actually potentially can become very big in the future.
And we are able to identify that early on, even before it starts
getting traction. So that's what you know is one
of the biggest advantage with our platform that you can
identify viral TikTok products before they become viral, so to
speak. And and then the other advantage
is that we have data from over 56 different countries.
And sometimes what happens is that one product has already is
already doing quite well in one market or one Jio and you are
able to use that data and promote the same product in
different Jio or a different country and you can end up with
a very successful ad campaign. And obviously for a drop shipper
ahead, and so I was talking so much about drop shipping today,
that's incredible because I mean for a company that manufacture
their own products, it's a long turn around.
It tends to be between, OK, this product's popular, let's get
some designs together, let's get some samples, some prototypes,
let's fly to another part of the world to go and meet our
factories and suppliers and people that actually produce the
product. It's a long time frame, and by
the time you've launched it, it's gone.
That product's no longer popular, or there's still a few
sales around, but 50 stores are selling it.
When you first saw it, there was only two or three and you could
have been the 4th or 5th. And so I think there's a big
opportunity certainly for drop shippers to be using a tool like
yours to say there's already millions of products available
and I can provide within reason any of them.
But I need to get the ones that are on trends, the ones that
going to gain traction quickly. And I need to get them and start
getting the likes and the views and everything on my content
before everybody else starts to catch up.
And so certainly a very powerful tool, but also there's got to be
some good use cases for companies that are not just drop
shipping people that are manufacturing their own
products, certainly if they got a larger catalog, isn't there.
So if somebody's got loads of products and it's like you
mentioned single product initially, which one do we put
loads of time behind and push your tool could help you.
I'm sure you could filter your tool, can't you?
To say, well, we only sell products in this space and it
suddenly says this type of phone case or T-shirt or trainers or
car accessory, This is really taking off at the moment and it
might actually be a product they've got sitting in the
warehouse they've been struggling to sell and suddenly
it's getting really picking up traction on TikTok.
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So I don't know if you want to comment.
On that, but OK, yeah, I mean we have basically seen you know
product ads more. I mean I would say probably a
lot of our a lot of the big advertisers on on in our
database are not drop shippers. They are probably have their
own, you know, basically their own inventory and they have
their own branding from what I can tell.
And I think many of these advertisers started out as drop
shippers. But then I think you have a real
opportunity to evolve yourself into creating your own brand
once you are successful and have enough funds available to invest
in your own company and create your own brands.
That's amazing. Yeah, yeah.
Nice. And obviously I love the example
you gave of because you're collecting data from so many
countries, there must be some obvious markets people can pull
up, as you say, just to say like you know, the UKUS Australia
very similar markets or it could be actually some of the
countries that in Asia, very similar markets.
And if something tends to do well in one, you can use your
intelligence data to see if it's doing well in other ones.
I think it's such a smart idea, especially if you only ship to
one or two countries right now, monitor all the similar ones and
say, right, this is taking off everywhere.
People could even I was thinking when you were saying this,
people could even use that in their ad copy itself.
So in the video to say, this is the product that everyone in the
US is talking about right now and advertise that in other
similar countries to the US or this is the number one product
selling on TikTok in Singapore. Find out why it's so popular.
And again, those are all really good things to use in other
countries. Like I, I love the example that
Rory Sutherland always gives of you what you never want to be in
the middle. You want to be on one end of the
scale. They're both really good.
Either it's the product that nobody's got and it's super
exclusive, or you want the product that everyone's got this
and you haven't, you know, you never want to be in the middle.
That's like some people have it, some people don't.
It's not for you. It is for you.
You want to be on either end of that scale.
And I think it's a really good way of, of actually making that
happen. But with with market saturation,
how does your tool help overcome that?
Given the as things get popular, tall or no tall, people are
going to start seeing it. How can you use your tool to
overcome market saturation, especially when people become
like 1 of 30 brands selling a product rather than one of two
or three initially? I mean, I, I guess there is no
way around it. I mean, you are going to, once
the market starts saturating, you are going to, you're going
to start declining sales. There is no way around it in my
opinion, but the the drop shippers have huge advantage
here because they don't carry any inventory.
They can switch to a different product very quickly.
And again, our tool continuously gives you recommendation on new
products. So you are able to, you know,
identify new products and use them to your advantage.
One thing that I forgot to mention earlier was that TikTok
shops actually give us the actual sales of each product
that is in each shop. And it it we have been able to
create use that data to show the the sales as a function of a
number of units sold as a function of time in our product
database. So you can actually see how fast
the, the product, you know, the, the traction is in terms of
sales and how steep the curve is.
And that is something that no other product has in my as far
as I know. And so you not only get an
actual sales data from, from, from us actual sales and revenue
data, but you can actually see how well it's doing over a
period of last one month or last few months and be able to see,
you know, the, the saturation point at some point also.
And also how good the uptake is in terms of customers, you know,
getting interested in your product.
I mean, that's amazing. We, we look at so much our
competitors not to copy them, but to do better than them is
the point I would like to make with that.
But we look so much at our competitors with everything from
how they're doing on SEO to the products they sell to where
their rankings are right now, what ad copy.
We can kind of see being able to see data like that that you've
just described actually how many sales they're getting on each
product, whether whether you guys listening to this, whether
you're using TikTok or not, you want to know how much your
competitor is selling across their range on Tiktok.
I guess there's two parts to this, aren't there?
One is to go my competitors doing this and there's loads I
can do because I I'm doing really well over here and I can
see some gaps or I know now that our biggest top seller is the
same as theirs, like we're fighting them head on.
So I need to make mine more competitive.
But the second side of this as well is saying they're selling
products on Tiktok that I'm not stocking, not going after, or I
do have, but don't push. And then you can go, obviously
using your tool, go and look at their ads and start to see like
this is how they're selling it. And in a way, copy them all.
Like I say, do it better. I mean that that is so powerful.
You must find every brand is using that that uses your tool.
Right, yeah. So, yeah, I mean, you just,
you're just absolutely correct about it.
So and, and, and the transparency that TikTok shop
provides us is very, very useful other other e-commerce platforms
like shop if I don't give us any data on the sales and you know,
other stats that on the products.
So and considering the most of the products that we see on paid
ad campaigns are being sold through TikTok shop, you know,
gives us a lot more data and allows our users to identify
best performing products. Amazing, amazing.
Well, look, I really appreciate your time and it's been so good
having you on the show. And I've wanted to do an episode
about TikTok in so much detail for so long.
And I think your tool is exactly the right conversation to have
about it. So if anyone's listening to this
and being like hearing say no more, I need to give this a go.
How can I get in touch? We'll obviously get a link in
the description guys, but tell us hearing for people that are
listening to this rather than watching it, how can they get in
touch? Where's the website?
How can they sign up? How can they start using your
tool? Yeah.
So the best way to reach the product page is through the URL
and strex.com ANS trex dot COM slash TikTok that will take us
take you to the product page directly.
And I think we will put a discount code which will give
all your listeners 20% discount on our published price.
I I think I will have that displayed on the screen or added
later on. Yeah, yeah.
Yeah. Yeah, so we'll.
Do that amazing, amazing with there you go guys 20% off I I
didn't have that in my notes, but yeah, it's great to great
great to give back and certainly a tool there.
I I know we're going to have a conversation about it after this
hearing because I always wait to meet people on the show before I
start asking too many questions, but certainly something we need
to start using in our agency and we're always looking for tools
like this. So I recommend to all of you
guys go go and check it out at least and see if it'd be a good
fit for your business and obviously they can reach out to
your support, have a chat with you guys if you've got any any
questions about any of the features or anything else so.
Absolutely. Yeah.
Thank you so much for joining us today.
I really appreciate your time. Well, I'm, I'm, I'm, I'm glad
that you invited me and I'm, I'm happy that I'm able to reach out
to all your listeners and all the viewers on YouTube.
Amazing, amazing. And for everyone listening at
home as always, we'll be back again on Tuesday for Tuesday Tea
Break Talks. I've been doing loads of those
recently and we're getting more feedback about those in some of
the Friday episodes. But yeah, Tuesday tea break pre
Tuesday Tea Break talks, which is a tongue twister will be
happening on Tuesday and then we're back again next Friday
with another amazing guest. There is a solo episode of mine
in the work somewhere. So if it's not with a guest,
sorry, it's not fake news. I'm just confused.
But we hope you can join us again next time.
Hit subscribe if you haven't already and go to
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Thanks for tuning in. We'll see you again on Tuesday.
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