1 00:00:00,080 --> 00:00:02,200 Today on the Winning with Shopify podcast. 2 00:00:02,520 --> 00:00:04,680 Our motto? Is SEO for everyone? 3 00:00:04,680 --> 00:00:06,240 Yeah. I mean, you could cut SEO in so 4 00:00:06,240 --> 00:00:09,280 many different ways. That's what differentiates EOS 5 00:00:09,440 --> 00:00:11,000 from other apps. I mean, that's one of the 6 00:00:11,000 --> 00:00:13,320 hardest parts of SEOI think. There are always room for 7 00:00:13,320 --> 00:00:14,440 improvement. You've got to survive. 8 00:00:14,480 --> 00:00:15,560 I mean that's that's the main part of the. 9 00:00:15,560 --> 00:00:17,200 Question. This is not something that's 10 00:00:17,520 --> 00:00:18,880 really got to happen. It might. 11 00:00:18,880 --> 00:00:21,520 Happen like that of other brands that have gone down. 12 00:00:21,520 --> 00:00:24,920 Almost like the wrong Rd. Especially now with the use of 13 00:00:25,000 --> 00:00:28,000 AI, this becomes even a bigger problem. 14 00:00:33,000 --> 00:00:35,240 Hello and welcome to another episode, the winning We Shall 5 15 00:00:35,240 --> 00:00:36,920 podcast to meet your host Nick Truman. 16 00:00:36,920 --> 00:00:39,160 It's a lovely sunny day here in the United Kingdom. 17 00:00:39,400 --> 00:00:41,080 And if you're living in a country that's not the United 18 00:00:41,080 --> 00:00:42,840 Kingdom, you're like, why on earth do you always comment on 19 00:00:42,840 --> 00:00:44,280 the weather? It's all we talk about in the 20 00:00:44,280 --> 00:00:45,600 UK. It's either raining or it's 21 00:00:45,600 --> 00:00:48,560 sunny or it's grim or both all at the same time. 22 00:00:49,040 --> 00:00:50,560 Yesterday we had Four Seasons at once. 23 00:00:50,560 --> 00:00:52,480 We had hail stones, lots of other good fun stuff. 24 00:00:53,000 --> 00:00:55,560 But I hope you are all well. I hope the year has kicked off 25 00:00:55,680 --> 00:00:58,200 nice and strong for you. We are heading towards the end 26 00:00:58,200 --> 00:01:00,280 of Q3. How terrifying. 27 00:01:00,280 --> 00:01:02,720 It's gone so quickly. There's loads of turbulent stuff 28 00:01:02,720 --> 00:01:05,120 going on country to country at the moment, but loads of brands 29 00:01:05,120 --> 00:01:07,520 are thriving in that there are opportunities all over the 30 00:01:07,520 --> 00:01:10,280 place, so make sure you stay plugged into shows like this. 31 00:01:10,280 --> 00:01:13,240 Listening some amazing guests. We have brand stories and a 32 00:01:13,240 --> 00:01:14,840 whole range of other things. If you haven't already, hit 33 00:01:14,840 --> 00:01:16,800 Subscribe. And apart from that, let's dive 34 00:01:16,800 --> 00:01:19,880 into today's session. I'm joined by somebody who's 35 00:01:19,880 --> 00:01:22,200 from a business which is very close to my heart, which is why 36 00:01:22,200 --> 00:01:24,160 they're one of our sponsors and they're called Yost. 37 00:01:24,840 --> 00:01:27,200 I was lucky enough a few years ago to meet Yost himself, who I 38 00:01:27,200 --> 00:01:28,960 understand we'll find out from our guest in a second. 39 00:01:28,960 --> 00:01:30,240 I think he's no longer in the business. 40 00:01:30,240 --> 00:01:32,240 I think he's exited and hopefully enjoying his 41 00:01:32,240 --> 00:01:33,960 retirement. But I got to meet Yost himself, 42 00:01:33,960 --> 00:01:36,360 which was an absolute dream of mine, having used the tool for 43 00:01:36,360 --> 00:01:38,360 nearly 20 years. It's an SEO tool. 44 00:01:38,360 --> 00:01:40,160 They have a Shopify plugin and we're going to talk a little bit 45 00:01:40,160 --> 00:01:42,040 more about that as we dive into today. 46 00:01:42,040 --> 00:01:44,320 But I'm delighted and have to read his job title. 47 00:01:44,320 --> 00:01:47,120 Normally I say founder or Co founder or director or something 48 00:01:47,120 --> 00:01:49,480 or CEO. I'm delighted to introduce Sid, 49 00:01:49,640 --> 00:01:52,480 who is the senior customer success manager and merchant 50 00:01:52,480 --> 00:01:55,560 insights advisor. Sid, welcome to the show. 51 00:01:55,560 --> 00:01:57,240 How are you? I'm, I'm doing good. 52 00:01:57,240 --> 00:01:59,760 Nick, thanks for inviting me to your podcast. 53 00:01:59,760 --> 00:02:02,640 It's it's an absolute pleasure. It's great to have you. 54 00:02:02,640 --> 00:02:04,760 Absolutely great. Say, let's talk about your job 55 00:02:04,760 --> 00:02:07,120 title quickly and then we'll get to know you a little bit better 56 00:02:07,160 --> 00:02:09,759 and then we'll talk about SEO. But tell us about your job 57 00:02:09,759 --> 00:02:10,960 title. What do you do all day? 58 00:02:10,960 --> 00:02:13,840 What's your, how did both sides of that title come about? 59 00:02:13,840 --> 00:02:16,400 I know. It's, it's a pretty long title, 60 00:02:16,480 --> 00:02:20,080 but you know, like the, the point is that I work directly 61 00:02:20,080 --> 00:02:23,920 with merchants, you know, like from small businesses to Shopify 62 00:02:23,960 --> 00:02:26,640 glass brands. I review their technical SEO 63 00:02:26,640 --> 00:02:30,760 setup, I identify issues, I guide them on best practices 64 00:02:30,760 --> 00:02:35,840 within the Shopify framework. So this is mostly what I am 65 00:02:35,840 --> 00:02:41,000 doing, but I'm also helping them with effectively using our app 66 00:02:42,000 --> 00:02:46,120 and improving their SU, metadata, content optimization, 67 00:02:47,200 --> 00:02:51,800 and of course on the other side, the merchants insight advisor. 68 00:02:51,920 --> 00:02:55,400 I'm identifying patterns from those interactions that I have 69 00:02:55,400 --> 00:02:59,080 with the merchants and the stores and translate those 70 00:02:59,080 --> 00:03:02,440 insights into internal recommendations that help us 71 00:03:02,880 --> 00:03:05,320 shape and all the product. Nice. 72 00:03:05,360 --> 00:03:08,520 And so I imagine your the work you're doing on one side of that 73 00:03:08,520 --> 00:03:11,800 is almost like a focus group to then take insights back to make 74 00:03:12,040 --> 00:03:15,280 Yost a better plugin for Shopify or sorry, not plugin, it's 75 00:03:15,280 --> 00:03:20,160 WordPress, but app Shopify. Yeah, yeah, nice, nice. 76 00:03:20,480 --> 00:03:22,280 Well, look, we're going to talk more about this as we go 77 00:03:22,320 --> 00:03:23,400 through. We're going to talk a bit about 78 00:03:23,400 --> 00:03:25,200 AI, which some of you might have heard of. 79 00:03:25,720 --> 00:03:27,840 We're going to talk more about SEO and a whole range of other 80 00:03:27,840 --> 00:03:30,520 things in this. But before that, I love this bit 81 00:03:30,520 --> 00:03:32,440 now and we've seen our engagements gone up. 82 00:03:32,440 --> 00:03:33,720 So you guys are clearly enjoying it. 83 00:03:33,720 --> 00:03:36,440 Who are watching? And Sid, what is your favorite 84 00:03:36,440 --> 00:03:42,960 chocolate bar at the moment? OK, since, you know, I am and I 85 00:03:42,960 --> 00:03:45,920 live in Greece, there's, you know, like local brands. 86 00:03:45,920 --> 00:03:52,720 So maybe not very known, it's called EON, but OK, from 87 00:03:52,800 --> 00:03:55,680 international brands, I would say Tony Chuck alone. 88 00:03:55,880 --> 00:03:58,960 So I I think you you know that. Yeah, yeah. 89 00:03:59,640 --> 00:04:00,600 Yeah, yeah, we do. We do. 90 00:04:00,600 --> 00:04:02,200 We know it very, very well here in the UK. 91 00:04:03,000 --> 00:04:04,960 Favorite song or playlist at the moment? 92 00:04:04,960 --> 00:04:09,280 What you're listening to? Oh, I'm planning to go to a 93 00:04:09,280 --> 00:04:11,640 Metallica concert later this year. 94 00:04:11,960 --> 00:04:12,880 Nice. Yes. 95 00:04:13,120 --> 00:04:14,200 Yes. A metalhead. 96 00:04:14,320 --> 00:04:15,600 Yes. I would say. 97 00:04:15,760 --> 00:04:17,720 Love it. Nice, nice. 98 00:04:17,720 --> 00:04:20,240 I, I don't like it now, but I'm a massive metalhead. 99 00:04:20,240 --> 00:04:21,800 I was listening to metal on the way in this morning. 100 00:04:21,800 --> 00:04:25,000 So yeah, enjoy it. I saw them live once, many, many 101 00:04:25,000 --> 00:04:27,320 years ago. And, and final fun question. 102 00:04:27,320 --> 00:04:29,560 We learned a bit about Yoast and you've got to live in Antar 103 00:04:29,720 --> 00:04:33,560 Arctica for a month. What 3 items are you taking to 104 00:04:33,560 --> 00:04:37,640 Antarctica with you? That's a tough one. 105 00:04:38,440 --> 00:04:41,320 I would definitely. Think how cold it's going to be. 106 00:04:41,800 --> 00:04:44,480 Yeah, yeah. I mean, you know, like I would 107 00:04:44,480 --> 00:04:47,600 take my favorite jacket, I guess. 108 00:04:47,600 --> 00:04:50,440 You know, like I know I will need special equipment 109 00:04:50,440 --> 00:04:52,640 definitely, but I would take, you know, like my favorite 110 00:04:52,640 --> 00:04:57,600 jacket for sure. I would take my cell phone 111 00:04:58,920 --> 00:05:01,560 obviously. OK, phone for. 112 00:05:01,560 --> 00:05:02,040 Help. Yeah. 113 00:05:02,040 --> 00:05:07,440 And definitely my glasses, I cannot rely on contact lenses. 114 00:05:07,440 --> 00:05:12,960 So I think those not super fun stuff, but practical. 115 00:05:13,280 --> 00:05:15,400 Mostly practical. You've got to survive. 116 00:05:15,400 --> 00:05:16,800 I mean, that's, that's the main part of the question. 117 00:05:16,800 --> 00:05:18,560 So we did desert island a few weeks ago, we've done 118 00:05:18,600 --> 00:05:20,840 Antarctica. So stay tuned everyone, for 119 00:05:20,840 --> 00:05:23,240 where we're going next. I've got a couple of ideas and 120 00:05:23,320 --> 00:05:26,840 Yost as a, as a business. How long has Yost been running 121 00:05:26,840 --> 00:05:28,040 for? When, when was it founded? 122 00:05:28,040 --> 00:05:30,040 And obviously it was WordPress plug in initially, was it? 123 00:05:30,040 --> 00:05:32,160 And now it's expanded. But when, when when did it 124 00:05:32,160 --> 00:05:37,440 start? It it started in 2010, so last 125 00:05:37,440 --> 00:05:41,640 year was 15 years. We celebrated 15 years at Yost 126 00:05:42,400 --> 00:05:44,960 and yeah, now it's the 16th year. 127 00:05:45,240 --> 00:05:47,440 And by the time this goes out, I would have just celebrated 15 128 00:05:47,440 --> 00:05:49,360 years at my agency as well since I founded it. 129 00:05:49,360 --> 00:05:51,360 So we're we're the same year. Check that out. 130 00:05:52,200 --> 00:05:54,200 You guys are doing much better than us, but that's great. 131 00:05:54,200 --> 00:05:55,800 That's fine. I, I want an easier life, I 132 00:05:55,800 --> 00:05:59,840 think than than Yost has had. He's obviously done very well. 133 00:06:00,480 --> 00:06:02,120 And final, final quick fire question. 134 00:06:02,120 --> 00:06:04,200 Then we'll get into some of the meat of today. 135 00:06:04,920 --> 00:06:06,440 What is the most popular country? 136 00:06:06,440 --> 00:06:08,840 Who uses Yost across all platforms the most? 137 00:06:10,040 --> 00:06:14,360 The USI mean like in in general, like how about customers from 138 00:06:14,360 --> 00:06:19,840 all over the world, but the most our our main audience is and 139 00:06:19,840 --> 00:06:22,120 customer base is from the United States. 140 00:06:22,400 --> 00:06:24,240 Yeah, yeah. And when we, if anyone else has 141 00:06:24,240 --> 00:06:26,560 not heard of Yost, I'm going to make you feel really, really 142 00:06:26,560 --> 00:06:29,200 embarrassed now. And Yost is the world's most 143 00:06:29,200 --> 00:06:32,320 used website plugin across any platform. 144 00:06:32,680 --> 00:06:33,920 It's not the most used Shopify app. 145 00:06:33,920 --> 00:06:36,360 I believe that's Judge me and I think they've held that that 146 00:06:36,400 --> 00:06:39,880 trophy for quite a while, but certainly the world's most used 147 00:06:40,120 --> 00:06:42,440 and you'll find Yost on more sites across the entire world 148 00:06:42,640 --> 00:06:46,120 than any other plug in, which is most insane when you think about 149 00:06:46,120 --> 00:06:48,080 like what tech is being used the most. 150 00:06:48,280 --> 00:06:51,000 Yost is there number one and again, all kind of leverage of 151 00:06:51,000 --> 00:06:53,280 the WordPress success and now available on other platforms. 152 00:06:53,840 --> 00:06:55,640 Let's get in some of the meat today then, Sid. 153 00:06:55,680 --> 00:06:58,400 I'm quite excited giving them an SEO person. 154 00:06:58,680 --> 00:07:01,200 I'm quite excited to get in some of the some of this stuff. 155 00:07:02,440 --> 00:07:06,000 How does Yoast then obviously you have a Shopify app now. 156 00:07:06,280 --> 00:07:08,160 How does Yoast work with Shopify? 157 00:07:08,160 --> 00:07:11,080 Like how plugged in are you guys like and how do you work with it 158 00:07:11,080 --> 00:07:12,480 as a platform? Yeah. 159 00:07:12,480 --> 00:07:17,520 Well, as you know, unlike WordPress, Shopify is a close 160 00:07:17,520 --> 00:07:20,400 platform. So we need to follow, you know, 161 00:07:20,400 --> 00:07:23,000 like a certain framework that they provide. 162 00:07:23,840 --> 00:07:27,840 But you know our motto is SEO for everyone. 163 00:07:27,960 --> 00:07:34,320 So we try to move as much as possible from that core and 164 00:07:34,560 --> 00:07:38,040 features from WordPress to Shopify and help also Shopify 165 00:07:38,040 --> 00:07:42,760 merchants. What we do is besides taking 166 00:07:42,760 --> 00:07:47,720 care of the technical aspects of SEO, applying best practices 167 00:07:48,040 --> 00:07:52,160 out-of-the-box for the merchants and help them, you know, with 168 00:07:52,160 --> 00:07:56,400 their SEO efforts, we provide also SEO and readability 169 00:07:56,400 --> 00:07:59,320 analysis. That's what differentiates EOS 170 00:07:59,480 --> 00:08:03,000 from other apps. We help people understand how 171 00:08:03,000 --> 00:08:07,040 they can optimize their content so it makes sense for their 172 00:08:07,040 --> 00:08:10,000 audience and the search engines in order to achieve, you know, 173 00:08:10,000 --> 00:08:13,520 like better ranking, better visibility, and overall better 174 00:08:13,520 --> 00:08:16,800 SEO results. Which I guess you could almost, 175 00:08:17,200 --> 00:08:19,720 I mean, you could cut SEO in so many different ways. 176 00:08:20,280 --> 00:08:22,560 One way you could split it though, is like there's there's 177 00:08:22,560 --> 00:08:25,040 some stuff that is very unique to the business, isn't there? 178 00:08:25,040 --> 00:08:27,960 There's the content, the keywords, the products, But also 179 00:08:27,960 --> 00:08:31,000 there are things that actually just when Google crawls and 180 00:08:31,000 --> 00:08:34,240 looks to index pages of a website, there are simple things 181 00:08:34,240 --> 00:08:36,840 like the site map, the XML site map, the robot TXT. 182 00:08:37,000 --> 00:08:40,159 There are basic things that YOS provides or optimizes or makes 183 00:08:40,679 --> 00:08:45,360 easier more available to to the crawlers that actually should 184 00:08:45,360 --> 00:08:47,200 just be like a box tick for every platform. 185 00:08:47,480 --> 00:08:50,800 But then we still get a lot of people who are on custom 186 00:08:50,800 --> 00:08:52,840 platforms. It's an absolute nightmare. 187 00:08:53,320 --> 00:08:56,760 And how how much do you find? You know, if you if you were to 188 00:08:56,760 --> 00:08:59,240 put a percentage or a score in it, how much would you say, yo 189 00:08:59,240 --> 00:09:03,560 sort of does the technical side of SEO for you versus you still 190 00:09:03,560 --> 00:09:07,560 need to do some of it yourself? Well, there are always room for 191 00:09:07,560 --> 00:09:09,920 improvement, you know, like if someone wants especially, you 192 00:09:09,920 --> 00:09:12,880 know, like on an open platform like WordPress, they can do a 193 00:09:12,880 --> 00:09:14,000 lot of things. Yeah, Yeah. 194 00:09:14,000 --> 00:09:20,480 But I would say in both cases, like 9095%, you know, like a 195 00:09:20,680 --> 00:09:24,520 technical SEO is, is taken care of, you know, like it depends, 196 00:09:24,600 --> 00:09:27,720 you know, like on the needs of a, of a website or a store. 197 00:09:27,880 --> 00:09:35,480 But a lot of of of that, you know, like core SEO technicals 198 00:09:35,520 --> 00:09:38,120 are taken care of by using the plug in. 199 00:09:39,040 --> 00:09:41,680 It depends, of course, you know, like on the situation, you know, 200 00:09:41,680 --> 00:09:46,080 like the app has certain features because it's only for 201 00:09:46,240 --> 00:09:49,440 Shopify merchants. The plug in in WordPress, 202 00:09:49,720 --> 00:09:51,960 there's a free version, there's a premium version. 203 00:09:51,960 --> 00:09:55,520 There are additional plugins that help with specific needs 204 00:09:55,520 --> 00:09:58,560 like local, you know, like video SEO and things like that. 205 00:09:58,760 --> 00:10:04,480 But like I said, in most cases I would say 9095% is taken care 206 00:10:04,480 --> 00:10:06,320 of. Which is good because I mean, 207 00:10:06,320 --> 00:10:08,400 it's one of the hardest parts of SEO I think is because you 208 00:10:08,400 --> 00:10:12,560 can't, you can't read technical, you can't feel it, you can't see 209 00:10:12,560 --> 00:10:14,560 it as a customer. You know, you just, it's just 210 00:10:14,560 --> 00:10:16,680 there in the background. Whereas Google knows because 211 00:10:16,680 --> 00:10:18,400 Google's the one actually called it the pages. 212 00:10:18,680 --> 00:10:21,840 One of the things I find I find absolutely fascinating with 213 00:10:21,840 --> 00:10:25,760 Shopify and I, you just reminded me of this when you were saying 214 00:10:25,760 --> 00:10:28,360 like how much of it is just kind of automated just by using the 215 00:10:28,360 --> 00:10:30,440 Yoast app within Shopify. It kind of does a lot of this 216 00:10:30,440 --> 00:10:32,760 stuff for you. One thing I was I'm always 217 00:10:32,760 --> 00:10:35,160 amused by and I have this phrase internally on my team. 218 00:10:35,560 --> 00:10:38,560 Shopify is as it's a closed platform and it's a very good 219 00:10:38,560 --> 00:10:41,360 platform to just launch a site. You've got to check out. 220 00:10:41,360 --> 00:10:44,280 You can upload products, you can start selling stuff pretty much 221 00:10:44,280 --> 00:10:47,480 immediately. Sometimes when people put a bad 222 00:10:47,480 --> 00:10:52,040 design or they break like the standard like home to collection 223 00:10:52,040 --> 00:10:53,560 to product to use a journey or something. 224 00:10:53,800 --> 00:10:55,920 When they do that, I joke with people, especially with the 225 00:10:55,920 --> 00:10:57,520 designers. So like you've broken Shopify, 226 00:10:57,520 --> 00:11:01,040 like default off the shelf theme looks better than this, like you 227 00:11:01,040 --> 00:11:04,400 have broken Shopify, which which is quite a, quite, quite a hard 228 00:11:04,400 --> 00:11:07,880 thing to do, I think overall. But let, I mean, let's let's 229 00:11:07,880 --> 00:11:10,680 move on to our next bit then. So I'm really excited to see 230 00:11:10,680 --> 00:11:13,120 what your thoughts are on this, which why we put this question 231 00:11:13,120 --> 00:11:16,520 in what are the biggest SEO and discoverability challenges that 232 00:11:16,520 --> 00:11:20,320 Shopify fortunes, Mace, sorry, Shopify merchants face today? 233 00:11:20,720 --> 00:11:23,480 So discoverability challenges and some of the biggest SEO 234 00:11:23,480 --> 00:11:27,040 challenges. Well, you know, through the 235 00:11:27,040 --> 00:11:31,240 interactions that I have, you know, with with the merchants I 236 00:11:31,240 --> 00:11:35,720 see often as the most concerning thing is misalignment. 237 00:11:36,560 --> 00:11:41,800 A lot of people are trying to use key phrases or focus key 238 00:11:41,800 --> 00:11:46,800 phrases, at least in our app in a way that doesn't always 239 00:11:46,800 --> 00:11:51,320 satisfy what the potential customer is looking for. 240 00:11:51,600 --> 00:11:55,720 So when that happens, performance suffers. 241 00:11:55,720 --> 00:11:59,960 You know, like you have to align the focus key phrase and the 242 00:11:59,960 --> 00:12:03,120 optimization that you do with customer intent. 243 00:12:04,120 --> 00:12:08,720 As you know, like if even if you do everything perfectly, if you 244 00:12:08,720 --> 00:12:13,400 do not satisfy that intent, most likely you will not convert. 245 00:12:13,400 --> 00:12:16,360 And as you know, merchants is all about, you know, 246 00:12:16,400 --> 00:12:18,440 conversions. This episode of Winning Shopify 247 00:12:18,440 --> 00:12:21,400 is brought to you by Tax Cloud. It's the busiest time of year 248 00:12:21,400 --> 00:12:23,560 for e-commerce. Your stores buzzing, orders 249 00:12:23,560 --> 00:12:25,120 flying in, and growth is at an all time high. 250 00:12:25,120 --> 00:12:28,280 But with all that momentum can come new sales tax exposure that 251 00:12:28,280 --> 00:12:31,280 you might not even see coming. That's why now is the perfect 252 00:12:31,280 --> 00:12:33,520 time to take a closer look at how you're handling sales tax 253 00:12:33,720 --> 00:12:35,640 and make sure your business is set up for the growth that 254 00:12:35,640 --> 00:12:37,520 you've earned. Tax Cloud is our trusted partner 255 00:12:37,520 --> 00:12:40,320 for sales tax compliance. Built for growing Shopify 256 00:12:40,320 --> 00:12:42,000 brands. They handle regulations, 257 00:12:42,000 --> 00:12:45,120 filings, and ongoing compliance, working directly with the states 258 00:12:45,160 --> 00:12:48,600 on your behalf across the US so you can stay focused on running 259 00:12:48,600 --> 00:12:50,200 your store. They've got a five star rating 260 00:12:50,200 --> 00:12:52,720 in the Shopify App Store and listeners winning Shopify get 261 00:12:52,720 --> 00:12:55,240 free at migration and boarding when you make the switch. 262 00:12:55,320 --> 00:12:56,960 To apply for that and learn more, you can go to 263 00:12:56,960 --> 00:13:02,120 taxcloud.com/winning. That's taxcloud.com/winning. 264 00:13:03,120 --> 00:13:06,040 I think it's a really good point that sometimes we have clients 265 00:13:06,040 --> 00:13:08,960 that are like, you know, as the agency, they say to us like, I 266 00:13:08,960 --> 00:13:11,600 want to be #1 for this. And we're like, but you're not 267 00:13:11,600 --> 00:13:13,280 the best at that. You're definitely not the best 268 00:13:13,280 --> 00:13:14,200 at that. And you don't have the best 269 00:13:14,200 --> 00:13:16,120 solution to that. And actually, if someone's 270 00:13:16,120 --> 00:13:19,200 looking for that, some companies do that, you do something very, 271 00:13:19,200 --> 00:13:22,920 very similar, but you don't do that thing that they're looking 272 00:13:22,920 --> 00:13:26,240 for quite like everybody else. And I think it's exactly what 273 00:13:26,240 --> 00:13:28,280 you say, isn't it, about that misalignment between almost 274 00:13:28,280 --> 00:13:30,600 between keyword and then the actual content and solution that 275 00:13:30,600 --> 00:13:32,760 the business provides? Yeah, exactly. 276 00:13:33,080 --> 00:13:39,120 And especially now with the use of AI, this becomes even a 277 00:13:39,120 --> 00:13:43,800 bigger problem because yes, AI can help a lot with, you know, 278 00:13:43,800 --> 00:13:46,800 like creating content and providing, you know, like the 279 00:13:46,800 --> 00:13:48,880 information that someone might be looking for. 280 00:13:48,880 --> 00:13:52,720 Because let's face it, you know, like it's, it's not the the most 281 00:13:52,720 --> 00:13:56,440 fun thing to create content for products, especially if you have 282 00:13:56,440 --> 00:14:00,880 like thousands of products. But at the same time, treating 283 00:14:00,920 --> 00:14:05,880 SEO this way, it's something that will not differentiate you 284 00:14:06,000 --> 00:14:08,760 from your competition. And if you just keep on 285 00:14:08,760 --> 00:14:12,800 producing content that doesn't differentiate you from the store 286 00:14:12,800 --> 00:14:16,320 that sells the exact same product, for example, there's no 287 00:14:16,320 --> 00:14:20,880 reason for you to appear like hiring the results or like have 288 00:14:20,880 --> 00:14:24,200 more visibility in LL apps. Yeah, yeah. 289 00:14:24,600 --> 00:14:27,200 And I, I, I, we someone's get it again as an agency where it's 290 00:14:27,200 --> 00:14:30,120 like somebody says, like, can you optimize this and get some 291 00:14:30,120 --> 00:14:33,360 more sales and some like, no, no one likes this product. 292 00:14:33,840 --> 00:14:36,880 We just, you know, there's only so much we can do in the SEO 293 00:14:36,880 --> 00:14:38,280 world, isn't there? Like you can have all perfect 294 00:14:38,280 --> 00:14:42,040 technical, incredible content, the best offsite backlinking 295 00:14:42,040 --> 00:14:44,960 strategy that's ever happened, and then you've got bad reviews 296 00:14:44,960 --> 00:14:46,840 for the product. And it's like Google's just, 297 00:14:46,840 --> 00:14:48,440 they might still rank you because you've done everything 298 00:14:48,440 --> 00:14:50,840 else really well. But yeah, the whole business is 299 00:14:50,840 --> 00:14:52,280 going to fall apart. There's no point selling 300 00:14:52,280 --> 00:14:53,960 products if you're going to get loads of returns. 301 00:14:54,360 --> 00:14:57,200 And so I think you've, you've, you've got to look at this whole 302 00:14:57,200 --> 00:14:59,800 picture together, haven't you? Like, I know it's just the 303 00:14:59,800 --> 00:15:03,120 technical SEO bit or just a bit of content that's all got to be 304 00:15:03,120 --> 00:15:05,760 done in tandem with the, the, the tone of voice, the mission 305 00:15:05,760 --> 00:15:08,280 of the business, the product range, who's the customer. 306 00:15:08,520 --> 00:15:10,360 We've got to get all of this tied up, don't we? 307 00:15:10,360 --> 00:15:12,040 Yeah. There, there, there are so many 308 00:15:12,040 --> 00:15:16,400 parameters, you know, like that affect SEO in an indirect way. 309 00:15:16,480 --> 00:15:21,880 So you have to to make sure that you approach your whole 310 00:15:21,880 --> 00:15:24,160 business, you know, like holistically regarding your, 311 00:15:24,560 --> 00:15:28,680 your SU efforts. It's not just about, you know, 312 00:15:28,680 --> 00:15:33,440 like optimizing your content, it's also about user experience. 313 00:15:33,480 --> 00:15:38,360 If you don't use, you know, like the right theme or you create, 314 00:15:38,360 --> 00:15:43,160 you know, like content that does not make sense so much for your 315 00:15:43,160 --> 00:15:47,160 audience, if and if it's technically perfect, it will not 316 00:15:47,160 --> 00:15:50,800 provide the same experience. People will just leave the page 317 00:15:50,800 --> 00:15:54,440 or not buy the product. And as you know, this will 318 00:15:54,480 --> 00:15:58,480 affect your SEO results. You will not rank so well. 319 00:15:58,480 --> 00:16:00,560 You will not be visible in the LLF. 320 00:16:00,560 --> 00:16:03,520 So yeah, definitely I agree with what she said. 321 00:16:04,120 --> 00:16:06,360 Yeah, and go make something we mentioned a minute ago with the 322 00:16:06,600 --> 00:16:09,280 the way Shopify is actually built, obviously there's themes, 323 00:16:09,280 --> 00:16:11,840 there's collections, there's products, apps. 324 00:16:12,280 --> 00:16:14,360 The other one here is about storefront APIs. 325 00:16:14,600 --> 00:16:16,320 Some people have made Shopify headless. 326 00:16:16,320 --> 00:16:18,560 Let's not get into headless today, do a whole episode on 327 00:16:18,560 --> 00:16:20,440 headless. But there's all these different 328 00:16:20,440 --> 00:16:22,440 things. How in your experience are they 329 00:16:22,440 --> 00:16:25,880 affecting positively or negatively affecting both SEO 330 00:16:25,880 --> 00:16:28,000 and just overall business performance? 331 00:16:28,000 --> 00:16:30,920 Like if someone's not on Shopify or they are in Shopify and feel 332 00:16:30,920 --> 00:16:33,280 limited and restricted, how do you see it? 333 00:16:33,280 --> 00:16:35,120 Do you see it as a good thing? You see it's a bad thing? 334 00:16:35,120 --> 00:16:36,520 Are there ways around these things? 335 00:16:36,520 --> 00:16:38,800 Is it choose a different platform if it doesn't work? 336 00:16:38,800 --> 00:16:42,640 Like what are your thoughts? Well, I mean, Shopify is a 337 00:16:42,640 --> 00:16:45,000 closed platform. It operates in a in a defined 338 00:16:45,000 --> 00:16:49,800 framework. So themes and apps needs to work 339 00:16:49,800 --> 00:16:52,760 within that structure. This isn't necessarily a 340 00:16:52,760 --> 00:16:56,880 limitation, but you know, like it does mean that the solutions 341 00:16:56,880 --> 00:17:01,880 that you will select for your business sometimes overlap or 342 00:17:01,880 --> 00:17:04,720 create conflicts. And when that happens, it will 343 00:17:04,720 --> 00:17:08,839 definitely affect performance and and SEO. 344 00:17:08,839 --> 00:17:16,400 So what people need to do for their businesses is to take into 345 00:17:16,400 --> 00:17:20,079 account those possibilities, those things that might happen 346 00:17:20,440 --> 00:17:24,520 and do not, you know, like, for example, stuff that are stores 347 00:17:24,520 --> 00:17:28,840 with apps that have similar functions or testing things or 348 00:17:28,840 --> 00:17:33,040 themes that provide, you know, like some functionality that 349 00:17:33,520 --> 00:17:37,440 might affect SEO in order to produce, you know, like the 350 00:17:37,440 --> 00:17:42,560 right results. So, yeah, because of that, you 351 00:17:42,560 --> 00:17:46,560 know, like structure, it's good and easy for a lot of merchants 352 00:17:46,560 --> 00:17:50,680 to get started. But as as time passes and you 353 00:17:50,680 --> 00:17:53,960 use like more apps or develop further your store, especially 354 00:17:53,960 --> 00:17:58,640 if you're a bigger one, these things can can create issues, 355 00:17:58,640 --> 00:18:01,880 you know like to the overall user experience and the the SEO 356 00:18:01,880 --> 00:18:03,560 results. Yeah, absolutely. 357 00:18:03,560 --> 00:18:05,640 And we, we certainly have some it's, it's normally like if 358 00:18:05,680 --> 00:18:08,480 someone's come from a Magento developer background, they're 359 00:18:08,480 --> 00:18:10,360 the ones that are like, I can't do this and can't do this and 360 00:18:10,360 --> 00:18:12,480 can't do this. It's like good go and realize 361 00:18:12,480 --> 00:18:15,080 from my point, go and write some content, find some better 362 00:18:15,080 --> 00:18:18,240 products, work on expanding your margins, learn how to do 363 00:18:18,240 --> 00:18:20,080 marketing. Like you don't have to spend 364 00:18:20,080 --> 00:18:22,240 days on end coding stuff in Magento anymore. 365 00:18:22,240 --> 00:18:24,160 Like you just click, it's already done. 366 00:18:24,160 --> 00:18:25,000 You don't have to worry about it. 367 00:18:25,000 --> 00:18:27,080 And if it's not perfect, fine, it's not the most important 368 00:18:27,080 --> 00:18:29,240 thing. Like, you know, having perfect 369 00:18:29,240 --> 00:18:32,160 code is not, it's not the BL and end all. 370 00:18:32,160 --> 00:18:34,320 But to a lot of developers it is because they're very prideful at 371 00:18:34,320 --> 00:18:36,280 the way they've coded it. But I mean, these days there's 372 00:18:36,280 --> 00:18:38,760 so much AI that can support that anyway. 373 00:18:38,760 --> 00:18:41,240 Like I, I literally have been, I've been deleting our 374 00:18:41,320 --> 00:18:44,200 subscriptions on so many tech systems recently, just building 375 00:18:44,200 --> 00:18:45,960 our own apps. Like I've built one that does 376 00:18:45,960 --> 00:18:47,800 our annual leave system. I've built one that does our 377 00:18:48,280 --> 00:18:50,360 applications. If candidates want to come and 378 00:18:50,640 --> 00:18:52,960 apply for a job and work here, I'm building another one at the 379 00:18:52,960 --> 00:18:54,200 moment. It's going to be a new task 380 00:18:54,200 --> 00:18:57,280 management system for our entire company across all our services 381 00:18:57,280 --> 00:19:00,680 and all our clients. And so like we're living in this 382 00:19:00,680 --> 00:19:02,640 age, I think where actually a plug and play platform is the 383 00:19:02,640 --> 00:19:05,360 thing that you need. I I've also been fascinated 384 00:19:05,360 --> 00:19:07,240 that, and this isn't one of the questions on the list. 385 00:19:07,720 --> 00:19:09,960 And I don't know if you, I don't know how close you were to 386 00:19:09,960 --> 00:19:15,480 Shopify at the time, but Google updated when Shopify started to 387 00:19:15,480 --> 00:19:18,120 really boom. Google used to want these long 388 00:19:18,560 --> 00:19:22,360 URL strings with like, you know, forward slash women's forward 389 00:19:22,360 --> 00:19:26,520 slash clothing, forward slash jumpers, forward slash wool, 390 00:19:26,680 --> 00:19:29,640 forward slash blue forward slash size 9. 391 00:19:30,080 --> 00:19:32,240 Sorry, it's not a size size 10/8 and 10. 392 00:19:32,240 --> 00:19:34,160 They go up in twos and they're like size 10. 393 00:19:34,480 --> 00:19:35,840 And then it's like, here's the page. 394 00:19:35,880 --> 00:19:38,640 And then Shopify was like, no, it's forward slash products, 395 00:19:38,640 --> 00:19:41,560 forward slash name of product or it's forward slash collections, 396 00:19:41,560 --> 00:19:43,240 forward slash name of collection. 397 00:19:43,520 --> 00:19:47,280 And it, Shopify changed that and Google reacted and Google said, 398 00:19:47,280 --> 00:19:50,000 do you know what that is actually better for users? 399 00:19:50,000 --> 00:19:53,160 So we're going to upgrade the algorithm on SEO so we can 400 00:19:53,160 --> 00:19:55,080 change. And again, I think looking at 401 00:19:55,080 --> 00:19:58,200 the way things are going, it's Google and Shopify alike are 402 00:19:58,200 --> 00:20:01,600 trying to make things better for customer and use the business 403 00:20:01,600 --> 00:20:05,400 need to then focus on your USPS, your tone of voice, your goals. 404 00:20:06,000 --> 00:20:07,120 It's been fascinating, hasn't it? 405 00:20:07,120 --> 00:20:10,160 Some of these changes where one big tech platform does 406 00:20:10,160 --> 00:20:13,040 something, you go that's nice, but it's going to ruin SEO. 407 00:20:13,040 --> 00:20:15,920 But then Google reacts and Bing reacts and it's like, uh, it's 408 00:20:15,920 --> 00:20:17,400 not been so bad for SEO after all. 409 00:20:17,400 --> 00:20:20,320 It's actually the new norm, but there's been quite a few things 410 00:20:20,320 --> 00:20:21,560 like that. And I guess being part of a 411 00:20:21,640 --> 00:20:24,920 closed platform like Shopify, in a way, it kind of protects you. 412 00:20:24,920 --> 00:20:27,760 Like you're part of a big community of people here that 413 00:20:27,760 --> 00:20:30,640 Google's like, we couldn't we, I mean, from Google's point of 414 00:20:30,640 --> 00:20:33,680 view, they couldn't just stop indexing Shopify stores one day, 415 00:20:33,960 --> 00:20:36,480 but actually they would for the odd custom build shop here and 416 00:20:36,480 --> 00:20:38,040 there. So Shopify's actually a good 417 00:20:38,040 --> 00:20:41,120 solution in that closed platform where you can't change too much, 418 00:20:41,120 --> 00:20:43,920 isn't it? Yeah, yeah, it's it, it, it's 419 00:20:43,920 --> 00:20:46,880 definitely, you know, like good to have like that structure. 420 00:20:46,920 --> 00:20:50,640 You know, like because as you said, when you come from a 421 00:20:50,640 --> 00:20:54,480 different platform, you might see certain limitations and say 422 00:20:54,480 --> 00:20:59,320 why I cannot do this, why I cannot do that, but get out of 423 00:20:59,320 --> 00:21:04,080 what you used to do. So it's a good thing that's 424 00:21:05,120 --> 00:21:08,880 Shopify provides this kind of structure and you can follow how 425 00:21:08,880 --> 00:21:14,160 things can be built one upon, you know, like the other in 426 00:21:14,160 --> 00:21:18,120 order to make sure that your website is scrolled, is indexed. 427 00:21:18,120 --> 00:21:22,080 You will not find yourself in in in a weird situation where you 428 00:21:22,080 --> 00:21:24,360 suddenly see things. Not exactly. 429 00:21:24,760 --> 00:21:27,120 Those are my worst phone calls. When someone calls up and says 430 00:21:27,120 --> 00:21:29,360 we've been put in Google sandbox, Yeah, no. 431 00:21:29,360 --> 00:21:31,440 To. Reject the call, reject it. 432 00:21:31,440 --> 00:21:33,800 We're not getting involved. And no, we can't help businesses 433 00:21:33,800 --> 00:21:35,480 that have had that. And I mean, one of the first 434 00:21:35,480 --> 00:21:37,480 things we do is we just disavow the bad links. 435 00:21:37,880 --> 00:21:39,960 And sometimes you just see revenue goes Ding and it just 436 00:21:39,960 --> 00:21:42,160 goes, it just goes up and it's like, what did you do? 437 00:21:42,160 --> 00:21:45,280 And it's like undid everything that your black, your your Black 438 00:21:45,280 --> 00:21:49,280 Hat bad SEO agency have done. But let's let's talk about AI 439 00:21:49,520 --> 00:21:52,040 like AI, I mean, it's definitely here to stay. 440 00:21:52,040 --> 00:21:53,360 It's changing a lot at the moment. 441 00:21:54,200 --> 00:21:56,400 How is it changing? The the three things we 442 00:21:56,400 --> 00:21:58,400 specifically got here, which I think are really good points. 443 00:21:58,720 --> 00:22:01,240 The first ones around how merchants create content. 444 00:22:01,240 --> 00:22:03,760 The second one's about how they manage SEO, and the third one is 445 00:22:03,760 --> 00:22:04,960 about how they compete in search. 446 00:22:04,960 --> 00:22:11,200 So let's talk about content creation like SEO hat on how how 447 00:22:11,200 --> 00:22:14,480 should and shouldn't people? I'm going to ask, sorry this is 448 00:22:14,480 --> 00:22:15,760 a horrible question but. No. 449 00:22:16,320 --> 00:22:20,280 Commenting myself, how should people use and not use AI to 450 00:22:20,280 --> 00:22:22,480 create content for better SEO Gone. 451 00:22:22,640 --> 00:22:26,640 Give us your thoughts. Yeah, I mean, it's definitely a 452 00:22:27,120 --> 00:22:29,360 good thing. You know, like a good tool. 453 00:22:29,360 --> 00:22:32,320 This is how you succeed AI as a tool. 454 00:22:32,600 --> 00:22:36,280 It's not something that will replace you or your Sul 455 00:22:36,480 --> 00:22:40,080 specialist or your agency. It's something that can help you 456 00:22:40,080 --> 00:22:44,760 with creating, you know, like doing your research fast, draft 457 00:22:44,760 --> 00:22:49,080 content fast, optimized fast. And in general, it lowers 458 00:22:49,080 --> 00:22:55,840 barriers mostly for smaller businesses, but that also, as 459 00:22:55,840 --> 00:23:01,040 aforementioned, it creates a lot of content and that content is 460 00:23:01,040 --> 00:23:05,280 saturated, which makes very, very important the human input 461 00:23:05,280 --> 00:23:11,040 to that AI content. You have to make sure that what 462 00:23:11,160 --> 00:23:14,360 is produced is actually sensible. 463 00:23:14,360 --> 00:23:17,760 It can it, it, it makes sense for your audience, for your 464 00:23:17,760 --> 00:23:21,520 customer base, so it can actually attract them and help 465 00:23:21,520 --> 00:23:26,240 them, you know, like decide if the product is for them or not. 466 00:23:26,240 --> 00:23:32,080 So overall, AI is, is a great tool, but it needs to be used 467 00:23:32,520 --> 00:23:34,400 wisely. You know, like there should be 468 00:23:34,400 --> 00:23:39,360 people that will review that content and provide input and 469 00:23:39,360 --> 00:23:44,760 adjusted before it's just, you know, like publish happens that 470 00:23:44,760 --> 00:23:48,800 that content on a page. Otherwise, you should not expect 471 00:23:48,840 --> 00:23:54,480 any tangible, you know, like, or even positive results for your 472 00:23:54,560 --> 00:23:57,440 SU when you use just AI without any human input. 473 00:23:57,720 --> 00:23:59,880 Yeah, no, I completely agree. I I love the way you phrase that 474 00:23:59,880 --> 00:24:03,080 of like AI as a tool. The second part to that I'd add, 475 00:24:03,080 --> 00:24:06,800 which my old FD would always say to me is the tools are great, 476 00:24:06,800 --> 00:24:08,680 but they're only as good as the person holding them. 477 00:24:09,280 --> 00:24:13,640 Like if you gave me a a furnace and a hammer and some iron, I 478 00:24:13,640 --> 00:24:16,360 couldn't make you a product, but I couldn't do that. 479 00:24:16,480 --> 00:24:19,720 They're fantastic tools. I couldn't use them, but I'm not 480 00:24:19,720 --> 00:24:21,240 trained in that. I'm not skilled in that. 481 00:24:21,240 --> 00:24:25,400 And I think one of the, one of the things that really struck me 482 00:24:25,400 --> 00:24:28,240 recently is one of one of the brands we took on were like, 483 00:24:28,400 --> 00:24:31,160 we've been producing all this AI content and publishing it on all 484 00:24:31,160 --> 00:24:34,080 our product pages, our blog, and we're just not getting any SEO 485 00:24:34,080 --> 00:24:36,160 traction. So we went and had a read of 486 00:24:36,160 --> 00:24:38,280 some of this content and we, we said, we, we challenged them a 487 00:24:38,280 --> 00:24:41,320 bit and said on your product pages, all this AI content 488 00:24:41,320 --> 00:24:44,680 you've added, do you think that is increasing your conversion 489 00:24:44,680 --> 00:24:46,760 rate or is it decreasing your conversion rate? 490 00:24:46,760 --> 00:24:47,840 And then like, it must be increasing. 491 00:24:47,840 --> 00:24:49,720 It's, there's more of it, it must be better. 492 00:24:50,200 --> 00:24:53,160 We took all of it off and just made it very simple, like 3 493 00:24:53,160 --> 00:24:56,040 little box, you know, 3 little ticks, 3 features of this 494 00:24:56,040 --> 00:25:00,040 product price add to car conversion rate went up tenfold 495 00:25:00,600 --> 00:25:03,320 and it was like actually you were adding loads and loads of 496 00:25:03,320 --> 00:25:05,880 descriptive content for a quite a simple product. 497 00:25:05,880 --> 00:25:08,040 Actually, the image is all you needed. 498 00:25:08,160 --> 00:25:10,280 The image would describe what that product is. 499 00:25:10,480 --> 00:25:12,440 And now we just need those a few, you know, based on the 500 00:25:12,440 --> 00:25:14,040 keyword for it. We see a few of those things. 501 00:25:14,440 --> 00:25:17,960 I always say with with content, if if you wouldn't read this, 502 00:25:18,200 --> 00:25:20,120 then your customers definitely wouldn't read this. 503 00:25:20,120 --> 00:25:23,800 And it's like you should use AI as you say, if you ask AI. 504 00:25:24,080 --> 00:25:28,440 Find me 20 really cool facts about merino wool because I mean 505 00:25:28,440 --> 00:25:30,520 this jump is made of merino wool like it's corporate. 506 00:25:30,720 --> 00:25:33,720 Give me 20 facts about merino wall and it's like great 20 507 00:25:33,720 --> 00:25:35,000 facts. Loads of companies do that. 508 00:25:35,240 --> 00:25:39,760 Give me 20 facts that were only found in the last three months. 509 00:25:40,280 --> 00:25:42,520 Now we're getting something like, now it's becoming unique. 510 00:25:42,880 --> 00:25:45,920 And then it's like, what? What would be a better fact than 511 00:25:45,920 --> 00:25:48,480 this if I could find the answer or prove it myself? 512 00:25:48,680 --> 00:25:50,360 Great team. We're going to do an experiment, 513 00:25:50,360 --> 00:25:52,680 one of our products or some of our material, and we're going to 514 00:25:52,680 --> 00:25:54,120 answer that. And we'll be the only people on 515 00:25:54,120 --> 00:25:56,120 the entire Internet that have done that experiment. 516 00:25:56,200 --> 00:25:57,800 And now we've got a unique blog post. 517 00:25:57,800 --> 00:26:00,880 And I know it's a lot more work, but so often people say like, 518 00:26:00,880 --> 00:26:02,920 yeah, I've been blogging loads and I'm still getting no traffic 519 00:26:02,920 --> 00:26:05,800 or, or worse still. And we met a golf brand a few 520 00:26:05,800 --> 00:26:07,480 weeks ago. And James and Andy, I know you 521 00:26:07,480 --> 00:26:08,520 listen to the podcast, so hi, guys. 522 00:26:08,840 --> 00:26:12,920 And but we met these guys and they were enormous, enormous 523 00:26:13,000 --> 00:26:14,640 amount of traffic coming into a blog post. 524 00:26:15,000 --> 00:26:16,720 And we sort of said, who who wrote that? 525 00:26:16,720 --> 00:26:19,320 And it was Andy. But James runs the blog and he 526 00:26:19,320 --> 00:26:21,000 was like, yeah, I just did one on an afternoon. 527 00:26:21,000 --> 00:26:22,680 He's like, how do we convert that traffic? 528 00:26:22,680 --> 00:26:25,040 And it we sort of said, well, we'll do what we can, you know, 529 00:26:25,040 --> 00:26:28,160 as many product placements, but but people are not, people are 530 00:26:28,160 --> 00:26:30,360 coming in with a question. They're not coming in with AI 531 00:26:30,360 --> 00:26:32,640 want to shop. So it's just the wrong, it's 532 00:26:32,640 --> 00:26:34,720 good for brand awareness, but it's the wrong sort of traffic 533 00:26:34,720 --> 00:26:37,400 if you want revenue. And actually we, we, we also 534 00:26:37,400 --> 00:26:39,520 said to them like this content belongs in an Evergreen 535 00:26:39,520 --> 00:26:42,320 depository of like how to improve my golf swing or 536 00:26:42,320 --> 00:26:44,000 something. Like that's the area to put it 537 00:26:44,000 --> 00:26:46,920 not in a here's just a random blog post that loads of people 538 00:26:46,920 --> 00:26:48,680 now read, get their answer and leave the site. 539 00:26:48,680 --> 00:26:51,040 That's not good commercially. And so, yeah, I mean, you must 540 00:26:51,040 --> 00:26:53,520 have these conversations all the time with Shopify brands about 541 00:26:54,040 --> 00:26:55,920 what kind of content to create, where to put it. 542 00:26:55,920 --> 00:26:58,760 You know, I mean, do you have any examples of like that of 543 00:26:58,760 --> 00:27:01,800 other brands that have gone down almost like the wrong roads in a 544 00:27:01,800 --> 00:27:04,240 sense and gone, we've got all this traffic, but we're just not 545 00:27:04,240 --> 00:27:07,160 getting the revenue? Yeah, I mean like when when I'm 546 00:27:07,160 --> 00:27:12,880 talking to to merchants, in many cases I see the exact same 547 00:27:12,880 --> 00:27:14,640 things that that you just mentioned. 548 00:27:14,640 --> 00:27:17,680 You know, like we create content, we we populate the 549 00:27:17,680 --> 00:27:19,600 page, you know, like with content, we provide the 550 00:27:19,600 --> 00:27:23,680 information, we have a list, we have the ingredients or the 551 00:27:23,680 --> 00:27:26,360 materials or whatever, you know, like depending on the product. 552 00:27:26,840 --> 00:27:32,120 But those pages are not convert. Do those information align with 553 00:27:32,160 --> 00:27:35,360 what the customer is actually looking for? 554 00:27:35,800 --> 00:27:38,760 Do you provide, you know, like an example, a use case, 555 00:27:38,760 --> 00:27:43,320 something that answers, you know, like what they're really 556 00:27:43,320 --> 00:27:47,480 trying to find in order to be convinced to buy the product? 557 00:27:47,680 --> 00:27:54,880 So that's why mostly lately with the use of AI, a lot of FAQs are 558 00:27:55,040 --> 00:28:00,000 embedded into actual product description, well included in 559 00:28:00,000 --> 00:28:04,320 product content and description. So people besides the 560 00:28:04,320 --> 00:28:07,600 information about the product can also find answers to their 561 00:28:07,600 --> 00:28:10,680 questions. And that can lead yeah, to 562 00:28:10,680 --> 00:28:16,920 conversion because OK, if an answer is provided right there, 563 00:28:17,400 --> 00:28:20,080 I am convinced and I will buy that product. 564 00:28:21,200 --> 00:28:24,880 So, yeah, definitely it's not just about blog post, you know, 565 00:28:24,880 --> 00:28:29,000 like you can definitely create blog post to provide enough 566 00:28:29,120 --> 00:28:33,680 unique information that make you differentiate yourself, you 567 00:28:33,680 --> 00:28:40,600 know, like from other businesses and also give that unique value, 568 00:28:40,760 --> 00:28:44,600 you know, like to to the to your potential customer. 569 00:28:45,520 --> 00:28:50,800 It's answering the questions that the merchant has where the 570 00:28:51,200 --> 00:28:55,200 where exactly the product is. So providing those information 571 00:28:55,200 --> 00:28:58,440 at the end of the product page can help you convert. 572 00:28:58,720 --> 00:29:01,440 Do you ever find that in your warehouse you have dead stock, 573 00:29:01,600 --> 00:29:03,400 you can't sell it, no one wants to buy it and you can't get a 574 00:29:03,400 --> 00:29:06,200 refund on it. Or alternatively, you're missing 575 00:29:06,200 --> 00:29:08,120 inventory in your warehouse that you need, you've got sales 576 00:29:08,120 --> 00:29:10,880 coming in and you're low on stock and you haven't ordered 577 00:29:10,960 --> 00:29:13,520 more stock in time, All these things hit profit. 578 00:29:13,560 --> 00:29:15,320 And I've been there. I've run my own Shopify store 579 00:29:15,320 --> 00:29:17,840 and had exactly that problem. But we've partnered up with 580 00:29:17,840 --> 00:29:20,280 Inventory Planner who have the most incredible app to help you 581 00:29:20,280 --> 00:29:24,120 manage that and forecast exactly what products, what skews even 582 00:29:24,120 --> 00:29:27,440 down to what colour of products you need to order in advance to 583 00:29:27,440 --> 00:29:30,240 make sure stock levels remain consistent throughout. 584 00:29:30,680 --> 00:29:32,200 They're also running a seven day boot camp. 585 00:29:32,200 --> 00:29:34,240 And if you want to go and sign up to that, it's 7 emails every 586 00:29:34,240 --> 00:29:37,080 seven days and it takes the same amount of time as your morning 587 00:29:37,120 --> 00:29:39,160 coffee. And in seven days, like me, you 588 00:29:39,160 --> 00:29:40,640 can become an inventory management. 589 00:29:40,720 --> 00:29:42,400 Pro. Both links are in the. 590 00:29:42,400 --> 00:29:44,640 Description, Enjoy. Yeah, yeah. 591 00:29:44,640 --> 00:29:47,360 And I love that example you've given about the conversion point 592 00:29:47,360 --> 00:29:49,800 because it's, if you take another, another way of looking 593 00:29:49,800 --> 00:29:53,680 at content, specifically SEO content, it's slotting it in, in 594 00:29:53,680 --> 00:29:57,280 the right part of the journey of the customer journey. 595 00:29:57,320 --> 00:30:00,080 And therefore deciding, is this a blog post? 596 00:30:00,080 --> 00:30:02,040 Is this a collection? Is it a product? 597 00:30:02,040 --> 00:30:04,960 Like when someone searches that, what are they trying to find? 598 00:30:05,560 --> 00:30:07,760 And generally for, you know, sort of small up and coming 599 00:30:07,760 --> 00:30:10,120 business, you want to focus as much as possible almost on like 600 00:30:10,120 --> 00:30:13,240 product and collection journeys because they're the people who 601 00:30:13,240 --> 00:30:15,560 are ready to buy products. They're asking a question or 602 00:30:15,560 --> 00:30:17,120 something. It's like when we when we're 603 00:30:17,120 --> 00:30:20,560 going for kind of like market share and market dominance, then 604 00:30:20,560 --> 00:30:22,000 we need more of this blog content. 605 00:30:22,000 --> 00:30:24,480 But for now, someone's got a problem. 606 00:30:24,480 --> 00:30:25,880 The solution is buying a product. 607 00:30:25,920 --> 00:30:28,040 We need to have either have a collection of product page that 608 00:30:28,040 --> 00:30:31,120 answers that problem with a solution and the solution is buy 609 00:30:31,120 --> 00:30:32,960 this. Or actually we've got 50 you 610 00:30:32,960 --> 00:30:34,560 could choose from. It's a collection. 611 00:30:34,800 --> 00:30:36,720 But then when they land on the collection, what's the next part 612 00:30:36,720 --> 00:30:38,120 of the story? Where does, where does SEO 613 00:30:38,120 --> 00:30:40,360 content play a part? Is it having a description? 614 00:30:40,360 --> 00:30:43,160 Welcome to this collection. We've got a short video to help 615 00:30:43,160 --> 00:30:45,280 you decide what product to buy because it's quite a complicated 616 00:30:45,280 --> 00:30:46,800 purchase or you know what you want. 617 00:30:46,800 --> 00:30:50,040 You're buying on colour and size here, so filter by size. 618 00:30:50,320 --> 00:30:52,240 You do the colours like you're looking at it. 619 00:30:52,240 --> 00:30:55,320 So simply to build a journey and you do that on every collection, 620 00:30:55,320 --> 00:30:57,680 every products, you're going to be ranking well, exactly as you 621 00:30:57,680 --> 00:31:00,240 said right at the start, it's about that user experience, that 622 00:31:00,240 --> 00:31:04,800 journey that people are going to go through to ask you a really 623 00:31:04,800 --> 00:31:06,880 difficult question. And it was on the list and you 624 00:31:06,880 --> 00:31:08,480 said you got notes. I'm excited to see what you say 625 00:31:08,480 --> 00:31:12,120 on this, but all of this is great and this is all today, but 626 00:31:12,120 --> 00:31:14,080 what's coming tomorrow? Like what do you, where do you 627 00:31:14,080 --> 00:31:16,320 guys think Shopify are heading as a platform? 628 00:31:16,320 --> 00:31:18,680 Where do you think things might be very, very different in the 629 00:31:18,680 --> 00:31:20,280 future? And how does that affect SEO? 630 00:31:20,520 --> 00:31:29,040 Well, I, I know that Shopify will definitely become more and 631 00:31:29,040 --> 00:31:33,400 more AI native. It will provide more solutions 632 00:31:33,400 --> 00:31:39,080 embedded in the actual everyday merchant workflows and focus on 633 00:31:39,080 --> 00:31:42,920 practical outcomes. So it's not just about the high, 634 00:31:43,160 --> 00:31:47,560 it's actually using this tool, like I said, AI in a way, in a 635 00:31:47,560 --> 00:31:52,520 practical manner, in a way that makes sense and that helps with 636 00:31:52,560 --> 00:31:57,280 the everyday tasks and and work a merchant has to do in order to 637 00:31:57,320 --> 00:32:00,080 to succeed with their business, regardless if it's a small 638 00:32:00,080 --> 00:32:04,960 business or, you know, like a big plus brand. 639 00:32:04,960 --> 00:32:09,800 At the same time, I think the product platform will continue 640 00:32:09,800 --> 00:32:13,240 expanding and becoming more flexible. 641 00:32:13,240 --> 00:32:16,440 Yeah, yeah. And provide more options for 642 00:32:16,440 --> 00:32:19,280 those plus merchants because like you said, you know, like 643 00:32:20,800 --> 00:32:24,960 people want more customization options, they want to, to 644 00:32:24,960 --> 00:32:28,920 expand, they want to find solutions that will be even more 645 00:32:28,920 --> 00:32:33,480 tailored to, to what they actually want to, to do and 646 00:32:33,480 --> 00:32:38,120 achieve. So yes, I, I, I do see that 647 00:32:38,160 --> 00:32:42,760 there will be automation optimization in, in, in a way 648 00:32:42,760 --> 00:32:48,280 that will be embedded in, in the Shopify platform in, in a 649 00:32:48,280 --> 00:32:51,240 seamless, let let me put it this better, you know, like in a 650 00:32:51,240 --> 00:32:56,080 seamless way, but at the same time provide enough 651 00:32:56,320 --> 00:33:01,640 customization and and options to plus merchants for their 652 00:33:01,640 --> 00:33:05,560 specific needs for, for their stores and businesses. 653 00:33:05,720 --> 00:33:09,400 Yeah, yeah, I, I, I think it's been fascinating and I think 654 00:33:09,400 --> 00:33:10,760 you're right. I think shopping is going to 655 00:33:10,760 --> 00:33:14,200 become way more seamless and more of a, let's face it, 656 00:33:14,200 --> 00:33:16,280 eventually everyone's going to have a personal stylist that's a 657 00:33:16,280 --> 00:33:18,320 piece of AI. And it's like, go and find me 658 00:33:18,320 --> 00:33:20,600 some stores that have this. Then you land on the store and 659 00:33:20,600 --> 00:33:22,160 it's like, hey, I brought you to the store. 660 00:33:22,160 --> 00:33:24,840 Same AI, you know, like what, what sort of thing you're 661 00:33:24,840 --> 00:33:27,080 looking for. Like, you know, have your 662 00:33:27,080 --> 00:33:29,120 measurements changed since you shopped 3 weeks ago? 663 00:33:29,120 --> 00:33:31,280 And this other shop, you literally have this personal 664 00:33:31,280 --> 00:33:33,800 stylist that will follow you around, I think, and talk about 665 00:33:33,800 --> 00:33:36,320 these things. Or rather than, and I've started 666 00:33:36,320 --> 00:33:38,760 doing it now, rather than saying like I need a new phone case, 667 00:33:39,080 --> 00:33:42,520 you go and ChatGPT and say, this is my lifestyle, this is what I 668 00:33:42,520 --> 00:33:45,520 do, I want to be smart or I need something really secure and 669 00:33:45,520 --> 00:33:47,360 rugged. Like what kind of phone case 670 00:33:47,360 --> 00:33:48,920 should I be looking at? And it doesn't. 671 00:33:48,960 --> 00:33:50,640 And if you put it on the right mode, it doesn't come back and 672 00:33:50,640 --> 00:33:53,520 say, here are some phone cases. It actually comes back and says, 673 00:33:54,000 --> 00:33:56,120 what's your budget? You know what, what exact phone 674 00:33:56,120 --> 00:33:57,720 model have you got? What is your budget? 675 00:33:57,720 --> 00:34:00,120 And when you say you're working in a rugged environment, you 676 00:34:00,120 --> 00:34:02,400 want a building site or are you travelling a lot? 677 00:34:02,400 --> 00:34:05,960 Like how rugged are we talking? And is is it rugged and good 678 00:34:05,960 --> 00:34:08,480 design or just I just need to make sure it doesn't smash when 679 00:34:08,480 --> 00:34:10,280 I drop it. That's the conversation people 680 00:34:10,280 --> 00:34:12,840 are having and I think there there's that on the front end, 681 00:34:12,840 --> 00:34:14,760 isn't there? And then Shopify sidekick, I 682 00:34:14,760 --> 00:34:16,760 don't know how much you play with Sid and, and all of you 683 00:34:16,760 --> 00:34:19,000 guys listening. Sidekick's incredible. 684 00:34:19,000 --> 00:34:21,280 The amount of meetings I sit in now and people are like, this is 685 00:34:21,280 --> 00:34:23,000 our best selling product and I go, is it? 686 00:34:23,000 --> 00:34:25,840 And us, I go, no, it's not it's 4th like that's your best 687 00:34:25,840 --> 00:34:27,840 selling product and it's a gift card. 688 00:34:27,840 --> 00:34:29,719 Like we just learned something really important about our 689 00:34:29,719 --> 00:34:31,920 customers and what we should actually be pushing on the site 690 00:34:31,920 --> 00:34:34,719 is don't know what you want to buy as a gift, like buy a gift 691 00:34:34,719 --> 00:34:36,280 card. Like we should have that as a 692 00:34:36,280 --> 00:34:38,080 call to action because we're going to get the sale later. 693 00:34:38,920 --> 00:34:40,800 But if we've got a higher chance of selling a gift card than a 694 00:34:40,800 --> 00:34:43,719 product right now, then great. Look, our, our range is 695 00:34:43,719 --> 00:34:46,199 beautiful. Buy a gift card and set the gift 696 00:34:46,199 --> 00:34:48,800 card pricing at you can afford a pair of trousers if you buy this 697 00:34:48,800 --> 00:34:51,400 gift card AT shirt, this one jumper, this one. 698 00:34:51,840 --> 00:34:53,920 So whoever you gift it to. And again, this is like the user 699 00:34:53,920 --> 00:34:55,560 experience. Is it whoever you gift it to do 700 00:34:55,560 --> 00:34:57,160 this. But I mean, how, how do you 701 00:34:57,160 --> 00:34:59,920 find, how much are you finding? Given that you talk to merchants 702 00:34:59,920 --> 00:35:02,720 a lot, how much are you finding? They're using sidekick or some 703 00:35:02,720 --> 00:35:04,960 of them are like, Oh yeah, we haven't played with it yet. 704 00:35:04,960 --> 00:35:07,600 Or some are religiously like we use it constantly. 705 00:35:07,600 --> 00:35:08,640 Like this is this thing's amazing. 706 00:35:09,000 --> 00:35:17,800 Well, I would say it depends on the size of the business, but I 707 00:35:17,800 --> 00:35:20,320 do see it being used more and more. 708 00:35:20,640 --> 00:35:24,280 And it does make sense because this is, like you said, a 709 00:35:24,280 --> 00:35:27,960 really, really useful tool. It can do a lot of things. 710 00:35:28,760 --> 00:35:34,800 I remember when I first saw how the psychic works in the Shopify 711 00:35:34,800 --> 00:35:36,560 edition. Step back in. 712 00:35:36,760 --> 00:35:39,360 Yeah, yeah, in May. I remember. 713 00:35:39,360 --> 00:35:41,960 Yeah, it was, it was amazing. It was amazing. 714 00:35:42,320 --> 00:35:45,520 And I think as the time passes, you know, like, and people 715 00:35:45,520 --> 00:35:49,560 become more and more familiar with the, the, the, the 716 00:35:49,560 --> 00:35:52,960 capabilities of, of the tool, they will use it more and more 717 00:35:53,000 --> 00:35:58,480 and it will develop more. So I do see it, you know, being 718 00:35:58,480 --> 00:36:03,440 used, but not that much like at this point, at least with the 719 00:36:03,440 --> 00:36:05,840 people and the merchants that I'm interacting right now. 720 00:36:05,880 --> 00:36:11,280 But I definitely see this becoming more and more frequent 721 00:36:12,280 --> 00:36:16,000 as a tool on those for those businesses. 722 00:36:16,520 --> 00:36:19,040 I think it's like, like you said earlier about tools, and I 723 00:36:19,040 --> 00:36:21,480 commented as well, it's like the more people know what Sidekick 724 00:36:21,480 --> 00:36:24,200 can do and trust it, the more they will use it. 725 00:36:24,200 --> 00:36:25,960 So I think it's a matter of when, not if. 726 00:36:26,120 --> 00:36:28,280 Yeah, yeah. And final question then. 727 00:36:28,280 --> 00:36:30,400 We love asking this especially to people like yourself who's 728 00:36:30,400 --> 00:36:33,480 not in one specific like merchant store. 729 00:36:33,480 --> 00:36:35,480 You work with lots of merchants, so you obviously see lots and 730 00:36:35,480 --> 00:36:38,400 lots of different things. If you were starting a store 731 00:36:38,400 --> 00:36:42,960 today or, or, or if somebody is starting one, what's your advice 732 00:36:42,960 --> 00:36:44,400 to them? Or what would you do if you were 733 00:36:44,400 --> 00:36:47,080 starting a store like specifically from an SEO point 734 00:36:47,080 --> 00:36:48,240 of view as well? Like what were some of the 735 00:36:48,240 --> 00:36:51,880 things you would do from day one and just bake into the business? 736 00:36:51,880 --> 00:36:55,080 Yeah, it's a great question. You know, like and something 737 00:36:55,080 --> 00:36:58,960 that's I've been asked, you know, like again and again I 738 00:36:58,960 --> 00:37:03,680 would say in in many cases. So if I was starting a business, 739 00:37:03,680 --> 00:37:08,920 I would say who is the store for and how it can realistically 740 00:37:08,920 --> 00:37:12,320 compete with with other stores, you know, like that might be 741 00:37:12,320 --> 00:37:18,240 similar. Then I would try to validate the 742 00:37:18,240 --> 00:37:23,120 demand through keyword research and interpret those keywords 743 00:37:23,120 --> 00:37:26,200 through buyer intent. Like I said, this is very 744 00:37:26,200 --> 00:37:28,760 important. You know, like the, the, the SEO 745 00:37:29,200 --> 00:37:34,320 fundamentals haven't changed and they're still applied today, but 746 00:37:34,960 --> 00:37:39,840 people, businesses and merchants need to focus on what their 747 00:37:39,840 --> 00:37:43,680 audience, what their potential customers are looking for. 748 00:37:43,920 --> 00:37:47,560 So I would definitely optimize through that lens through 749 00:37:47,560 --> 00:37:52,280 intention. And I would prioritize my top 750 00:37:52,360 --> 00:37:57,840 products, top collections, making sure the SEO metadata are 751 00:37:57,880 --> 00:38:00,680 properly optimized, my content is optimized. 752 00:38:00,920 --> 00:38:04,400 And then I would support that those products and those 753 00:38:04,400 --> 00:38:10,800 collections with additional content, blog posts, FAQs, 754 00:38:11,360 --> 00:38:15,840 things that could help customers make those decisions. 755 00:38:16,200 --> 00:38:21,040 And of course I would. I keep on working on my SEO and 756 00:38:21,040 --> 00:38:24,200 I iterate and refine continuously because as you 757 00:38:24,200 --> 00:38:28,600 know, SEO works best when it's disciplined and and ongoing. 758 00:38:28,800 --> 00:38:32,160 Not the one that think, you know, like that you set and 759 00:38:32,160 --> 00:38:34,120 forget. This is not how I say it works. 760 00:38:34,640 --> 00:38:36,120 Yeah, yeah, absolutely. You know, I love that. 761 00:38:36,120 --> 00:38:37,480 Thank you so much for that answer. 762 00:38:37,480 --> 00:38:40,520 We, we ask a lot of businesses that, especially merchants on 763 00:38:40,520 --> 00:38:42,760 the show, and it's fascinating hearing the difference between 764 00:38:43,760 --> 00:38:46,400 merchant often I find, which is, which is totally understandable. 765 00:38:46,520 --> 00:38:48,880 They look back on their mistakes and say, well, I wouldn't do 766 00:38:48,880 --> 00:38:49,720 that. I wouldn't do that and I 767 00:38:49,720 --> 00:38:51,400 wouldn't do that. And we'd scale faster. 768 00:38:51,400 --> 00:38:53,560 But I also say that's part of the journey, isn't it? 769 00:38:53,560 --> 00:38:55,880 Whereas talking to someone like yourself, who's on my side of 770 00:38:55,880 --> 00:38:57,760 the fence, where we work with lots of merchants, we talk to 771 00:38:57,760 --> 00:39:00,480 lots of people all the time. It's like actually having seen 772 00:39:00,480 --> 00:39:03,360 some of the mistakes they've made over the years or, or 773 00:39:03,360 --> 00:39:05,320 actually some of the bits where we've seen like exponential 774 00:39:05,320 --> 00:39:08,400 growth or really quick growth. I, I find it mad though, how 775 00:39:08,400 --> 00:39:10,280 many? I just want to touch on one 776 00:39:10,280 --> 00:39:11,800 thing you said because I find it mad. 777 00:39:12,120 --> 00:39:17,800 How many businesses and brands don't look at actual demand? 778 00:39:18,160 --> 00:39:21,200 They just come up with the idea of a product and go, oh, 779 00:39:21,240 --> 00:39:23,240 everybody needs. I mean, this is I fiddle with 780 00:39:23,240 --> 00:39:25,320 this while I'm on shows because I can't sit still. 781 00:39:25,480 --> 00:39:27,000 It's the lens cap for the camera, right? 782 00:39:27,600 --> 00:39:29,640 And they might go like this lens cap's rubbish. 783 00:39:29,640 --> 00:39:31,920 And there's loads of faults with the way this works, like the way 784 00:39:31,920 --> 00:39:33,600 you put it on. It's also plastic. 785 00:39:33,600 --> 00:39:36,000 If they put something fluffy on it, it would clean the lens when 786 00:39:36,000 --> 00:39:37,480 I put it on. Like there's lots of little ways 787 00:39:37,480 --> 00:39:40,040 you can innovate it. But if you look on SEO, how many 788 00:39:40,040 --> 00:39:42,480 people are looking for, like if they're looking for a lens cap 789 00:39:42,480 --> 00:39:45,440 replacement, it's normally, you know, there's a Sony camera. 790 00:39:45,440 --> 00:39:49,560 I just need a Sony lens cap replacement for my Sony camera 791 00:39:49,560 --> 00:39:52,000 and I want the right one. People would probably, you know, 792 00:39:52,000 --> 00:39:54,040 they might be wrong, but if they don't look for them, it's like, 793 00:39:54,320 --> 00:39:56,480 why are you starting a whole business and investing all your 794 00:39:56,480 --> 00:39:58,800 money in this thing? So no, I completely hear you. 795 00:39:58,840 --> 00:40:01,800 And if there's demand on search, those people looking for it, 796 00:40:01,800 --> 00:40:03,680 they're already looking for it. They already want it. 797 00:40:03,680 --> 00:40:06,920 And rather than trying to find a market where nobody wants this 798 00:40:06,920 --> 00:40:08,720 thing yet because they don't know it exists, that's always a 799 00:40:08,720 --> 00:40:11,080 lot harder because you have to do the brand and education 800 00:40:11,080 --> 00:40:13,200 piece. But it's Sid. 801 00:40:13,320 --> 00:40:15,760 Thank you so much for your time. Thanks for the prep you've done. 802 00:40:15,760 --> 00:40:18,680 Thanks for some of the insights you've given us the answers 803 00:40:18,680 --> 00:40:20,400 you've given. It's been great fun talking to 804 00:40:20,400 --> 00:40:22,400 you. If people want to check out Yost 805 00:40:22,400 --> 00:40:25,040 and use it on their Shopify store, how's it spelled? 806 00:40:25,040 --> 00:40:26,520 How can they find it in the App Store? 807 00:40:27,160 --> 00:40:29,120 And I I forget the discount code, I'll put it in the 808 00:40:29,120 --> 00:40:31,120 description, but how can people find the app if they want to 809 00:40:31,120 --> 00:40:34,120 want to go and use it? Simply type Yost SEO and the 810 00:40:34,120 --> 00:40:36,920 Shopify App Store and you will find our app. 811 00:40:37,880 --> 00:40:42,440 It's, it's available on two different plants monthly and 812 00:40:42,440 --> 00:40:44,920 annually. But we definitely suggest, you 813 00:40:44,920 --> 00:40:47,960 know, like the annual option because it's already discounted. 814 00:40:48,400 --> 00:40:54,240 And of course you can see actual results, you know, like when you 815 00:40:54,240 --> 00:40:58,520 are really engaged and invested in SEO, you know, like I want to 816 00:40:58,520 --> 00:41:02,320 be 100% clear with this. If people try to do SEO, you 817 00:41:02,320 --> 00:41:05,480 know, like starting a business and expecting results in one or 818 00:41:05,480 --> 00:41:09,120 two weeks, this is not something that's really gonna happen. 819 00:41:09,120 --> 00:41:13,440 It might happen, but it definitely it's not something 820 00:41:13,440 --> 00:41:16,520 common. So it has to be a continuous and 821 00:41:16,520 --> 00:41:21,200 a disciplined effort in order to get to those results. 822 00:41:21,320 --> 00:41:25,560 Like I said, you have to try and to differentiate yourself from 823 00:41:25,560 --> 00:41:27,360 other businesses. Yeah, yeah. 824 00:41:27,360 --> 00:41:30,280 And the traffic itself is free. So yeah, it's it's good. 825 00:41:30,280 --> 00:41:31,240 It's good when you get the traffic. 826 00:41:31,240 --> 00:41:32,960 It is worth the wait. But as you say, it won't happen 827 00:41:32,960 --> 00:41:34,720 overnight. Definitely, like you said, you 828 00:41:34,720 --> 00:41:37,800 know, like you gave also some examples before, but something 829 00:41:37,800 --> 00:41:40,080 that I also share in my discussions with merchants. 830 00:41:40,200 --> 00:41:43,880 It's like a treadmill. If you, you can buy the best 831 00:41:43,880 --> 00:41:47,760 treadmill in the world, but it depends on how frequent you use 832 00:41:47,760 --> 00:41:50,920 it and the way that you use it in order to get those results. 833 00:41:51,400 --> 00:41:56,040 If you don't use it properly or frequently enough, you will not 834 00:41:56,040 --> 00:41:58,880 get the the results you want. So it's really important to be 835 00:41:58,880 --> 00:42:01,920 consistent. You know like gradually you will 836 00:42:01,920 --> 00:42:03,840 get there, but you have to be consistent. 837 00:42:04,360 --> 00:42:06,400 Yeah, yeah, absolutely. Well, thank you so much, Sid. 838 00:42:06,400 --> 00:42:07,680 Appreciate that. And if anyone's got any 839 00:42:07,680 --> 00:42:10,760 questions as well, send them over hello at winning Wish 840 00:42:10,760 --> 00:42:13,360 shopify.com, send any SEO questions or anything else ever. 841 00:42:13,520 --> 00:42:15,600 And we'll we'll forward any of them across to Sid as well and 842 00:42:15,600 --> 00:42:17,440 get his thoughts or connect you guys up on e-mail and you guys 843 00:42:17,440 --> 00:42:19,640 can have a quick chat and and get some support with that as 844 00:42:19,640 --> 00:42:21,040 well. Thanks for joining us today. 845 00:42:21,120 --> 00:42:23,400 Check out Yost. I think it's WWS 15. 846 00:42:23,440 --> 00:42:26,400 I think it's the code, but it'll be confirmed in the description. 847 00:42:26,720 --> 00:42:28,720 But if you can't find it, then drop us a note. 848 00:42:28,720 --> 00:42:31,120 We can we can sort that out. Yeah, you get I think it's 15% 849 00:42:31,120 --> 00:42:33,600 off through through us, which is awesome. 850 00:42:33,600 --> 00:42:35,640 So thanks for joining us. Thanks for tuning in, everybody. 851 00:42:35,640 --> 00:42:37,680 We'll be back again next week. And if you want to check out my 852 00:42:37,680 --> 00:42:39,760 little episodes where I have a little rant about things going 853 00:42:39,760 --> 00:42:42,480 on in the marketing industry, check out Tuesday T Rate Talks 854 00:42:42,480 --> 00:42:44,320 as well. It's on the same podcast, just 855 00:42:44,320 --> 00:42:45,560 hit subscribe. They all come out in the same 856 00:42:45,560 --> 00:42:47,440 place. And but that's every Tuesday 857 00:42:47,440 --> 00:42:48,800 because it's Tuesday T rate talks. 858 00:42:48,960 --> 00:42:51,040 And then we've got loads of these interviews recorded or 859 00:42:51,040 --> 00:42:52,600 queued up to record at the moment as well. 860 00:42:52,600 --> 00:42:54,920 So we've got loads of Friday episodes coming out with amazing 861 00:42:54,920 --> 00:42:56,600 people like Sid. And some of the merchants we've 862 00:42:56,600 --> 00:42:57,960 had on as well. So thanks tuning in, hit 863 00:42:57,960 --> 00:42:59,760 subscribe if you haven't. And we hope you can join us 864 00:42:59,760 --> 00:43:02,160 again next time. I just want to interrupt today's 865 00:43:02,160 --> 00:43:04,680 episodes tell you about some big news for Shopify merchants. 866 00:43:04,720 --> 00:43:07,960 Yapo, which you might be using is sunsetting is e-mail and SMS 867 00:43:07,960 --> 00:43:09,600 products. You may have got an e-mail from 868 00:43:09,600 --> 00:43:10,840 them. And if you haven't, this might 869 00:43:10,840 --> 00:43:11,920 be the first time you're hearing about this. 870 00:43:11,920 --> 00:43:14,320 So if you have been using them, then you might be wondering 871 00:43:14,320 --> 00:43:16,760 what's next? Well, our sponsor Saguno has you 872 00:43:16,760 --> 00:43:18,760 covered. Saguno is the most deeply 873 00:43:18,760 --> 00:43:21,160 integrated e-mail marketing platform for Shopify and makes 874 00:43:21,160 --> 00:43:23,880 switching really, really simple with hands on onboarding, 875 00:43:23,880 --> 00:43:26,440 migration help and deliverability expertise. 876 00:43:26,520 --> 00:43:29,920 Right now with code WWS 20, you get 20% of your first three 877 00:43:29,920 --> 00:43:32,040 months with Saguno. So don't let your marketing skip 878 00:43:32,040 --> 00:43:34,320 a beat. Switch to Saguno today at 879 00:43:34,320 --> 00:43:36,920 saguno.com/winning with Shopify.