1 00:01:23,800 --> 00:01:26,120 Hey everybody, and welcome to today's episode. 2 00:01:26,120 --> 00:01:27,480 I hope you enjoyed today's content. 3 00:01:27,480 --> 00:01:28,440 I've been joined the show recently. 4 00:01:28,440 --> 00:01:29,960 Hit the subscribe button if you haven't already. 5 00:01:30,160 --> 00:01:32,680 And final quick announcement from me is if you want to come 6 00:01:32,680 --> 00:01:34,960 on as a guest, if you've got a story to tell, you might have 7 00:01:34,960 --> 00:01:36,680 seen me put this on our newsletter the other day as 8 00:01:36,680 --> 00:01:38,400 well. And we've been inundated by 9 00:01:38,400 --> 00:01:39,600 brands who want to come on the show. 10 00:01:39,600 --> 00:01:41,280 So if you want to come on the show and Share your story, then 11 00:01:41,280 --> 00:01:43,720 please do get in touch. We've got a few slots later on 12 00:01:43,720 --> 00:01:45,640 this year and we want to get some cool stories out there. 13 00:01:45,640 --> 00:01:47,960 So just drop us a note. Tell us what your story is, what 14 00:01:47,960 --> 00:01:49,880 your angle is, and why you want to come on and we'd love to get 15 00:01:49,880 --> 00:01:53,000 you on the show. Without further ado, Andrew from 16 00:01:53,000 --> 00:01:55,160 Bearkind is joining me today. So Andrew, welcome. 17 00:01:55,560 --> 00:01:58,240 Can I get a whoop whoop bring the energy next week. 18 00:01:59,400 --> 00:02:02,200 Thanks so much for having me. Really glad to I can come on. 19 00:02:02,400 --> 00:02:05,040 It's been a super easy process for those guests looking to kind 20 00:02:05,040 --> 00:02:07,520 of join, you know, I look forward to this pod. 21 00:02:07,600 --> 00:02:09,080 Let's do it. Nice, nice. 22 00:02:09,080 --> 00:02:11,760 And I didn't tell Andrew to say that, but I'll give you that £5 23 00:02:11,760 --> 00:02:14,000 note later. Well, no, really appreciate it. 24 00:02:14,000 --> 00:02:16,360 And yeah, we try to make it as smooth as possible for people 25 00:02:16,360 --> 00:02:18,120 like yourself. Andrew and you guys reached out 26 00:02:18,120 --> 00:02:19,640 to us obviously and said we want to come on. 27 00:02:19,800 --> 00:02:22,800 And the first thing that Byron, he's the editor in chief of the 28 00:02:22,800 --> 00:02:23,920 podcast. I like to call him. 29 00:02:24,200 --> 00:02:27,360 And Byron said immediately, well, we've had Lucy on before 30 00:02:27,520 --> 00:02:29,760 from, from, from your organization, which is amazing. 31 00:02:30,080 --> 00:02:32,280 For those who missed that episode, though, Andrew, I'm 32 00:02:32,280 --> 00:02:34,200 going to hand over to you now for, for the next couple of 33 00:02:34,200 --> 00:02:35,480 minutes. Tell us a bit about the 34 00:02:35,480 --> 00:02:38,440 business, what you guys do, how you started and and what your 35 00:02:38,440 --> 00:02:40,040 involvement isn't on a daily basis. 36 00:02:40,320 --> 00:02:42,360 Yep. So my organization, I don't know 37 00:02:42,360 --> 00:02:44,960 if you know this Nick, but Lucy is actually also my wife. 38 00:02:44,960 --> 00:02:48,280 So organization and. Family say that so yeah, yeah, 39 00:02:48,280 --> 00:02:49,320 yeah. But I did know that, yes. 40 00:02:49,720 --> 00:02:52,440 So we're, yeah, we're excited to kind of merge those, the family 41 00:02:52,440 --> 00:02:55,120 and organization together. Bear Kind is an animal saving 42 00:02:55,120 --> 00:02:58,320 bamboo stock business. We save the animal on the sock 43 00:02:58,320 --> 00:03:02,080 by donating to over 45 different charities all around the world. 44 00:03:02,280 --> 00:03:04,400 We've been doing it now for seven years. 45 00:03:04,680 --> 00:03:07,280 Our mission really is to encourage all businesses to 46 00:03:07,280 --> 00:03:10,320 donate a percentage of profits that make sense for their 47 00:03:10,320 --> 00:03:11,880 business. And that's why we're here today 48 00:03:11,880 --> 00:03:14,680 and wanted to come onto the pod. We're seeing tremendous value 49 00:03:14,920 --> 00:03:18,640 from really making that a super large part of our value 50 00:03:18,640 --> 00:03:21,840 proposition to customers. I can't tell you how often, you 51 00:03:21,840 --> 00:03:24,720 know, I know we're here on the SEO side, but on the paid media 52 00:03:24,720 --> 00:03:27,920 side with Facebook as well, customers just come to bat for 53 00:03:27,920 --> 00:03:30,200 us all the time and it's a sucker. 54 00:03:30,720 --> 00:03:34,600 It's so crazy when you see the haters come on and then you see, 55 00:03:34,600 --> 00:03:38,120 you know, the warrior heroes that are that are our customers 56 00:03:38,120 --> 00:03:40,800 come into bat and say actually, you know, you know, I think the 57 00:03:41,000 --> 00:03:44,160 fourth or fifth thing that comes up on Google at the moment is 58 00:03:44,160 --> 00:03:47,200 bear kind legit. And the answer is yes. 59 00:03:47,200 --> 00:03:50,720 And that's what our customers do, you know, come in to bat for 60 00:03:50,720 --> 00:03:52,120 us. And you know, we're really 61 00:03:52,120 --> 00:03:55,200 excited to be supporting over 100 different animals now across 62 00:03:55,200 --> 00:03:58,280 those 45 different charities. And we're just trying to become 63 00:03:58,280 --> 00:04:02,040 more and more of a fashion business as we try to expand our 64 00:04:02,040 --> 00:04:03,800 range. And really, I guess the 65 00:04:03,800 --> 00:04:08,320 applicability and interest from eco warriors, not just focusing 66 00:04:08,320 --> 00:04:10,960 on them, but focusing on more of the fashionistas as well. 67 00:04:10,960 --> 00:04:15,000 So hence why we're trying to get out there on on SEO and get in 68 00:04:15,000 --> 00:04:17,680 front of people, not just on animal socks where we've always 69 00:04:17,680 --> 00:04:20,160 been really strong, but for bamboo socks like I wanted to 70 00:04:20,160 --> 00:04:22,480 talk about today. Yeah, yeah, absolutely. 71 00:04:22,480 --> 00:04:24,520 And one thing I love about your product as well, you just 72 00:04:24,520 --> 00:04:27,720 reminded me that when I spoke to Lucy previously, if you buy some 73 00:04:27,720 --> 00:04:30,400 socks from you guys that have like a turtle pattern on the 74 00:04:30,600 --> 00:04:34,800 donation to charity goes to the to the good 'cause it looks like 75 00:04:34,920 --> 00:04:37,040 if you're if you're not watching on YouTube, Andrew's just walked 76 00:04:37,040 --> 00:04:38,480 off to go and get some of the socks. 77 00:04:38,960 --> 00:04:41,560 But I'm right in saying on Andrew that the money actually 78 00:04:41,560 --> 00:04:44,680 goes towards a turtle related cause, doesn't it? 79 00:04:44,760 --> 00:04:46,840 Yeah, absolutely. That's the main thing that we 80 00:04:46,840 --> 00:04:49,880 wanted to to do and kind of get behind for those just not 81 00:04:49,880 --> 00:04:52,840 watching them holding up the red squirrels and our bee socks. 82 00:04:53,520 --> 00:04:55,400 So we donate directly to charities. 83 00:04:55,400 --> 00:04:58,280 So for example, like with the red, the red squirrels, we 84 00:04:58,280 --> 00:05:00,920 donate to wildlife trusts around the UK trying to really 85 00:05:00,920 --> 00:05:02,840 encourage them. Obviously you see great Gray 86 00:05:02,840 --> 00:05:05,320 squirrels all around London, but no more red squirrels 87 00:05:05,320 --> 00:05:06,960 unfortunately. So it's just about helping the 88 00:05:06,960 --> 00:05:09,600 actual animal on the sock. That's kind of our unique thing. 89 00:05:09,680 --> 00:05:12,720 I tell you what I could do without managing 45 different 90 00:05:12,720 --> 00:05:15,760 charities and just do one. That would be a lot easier, but 91 00:05:15,760 --> 00:05:18,640 we try to make it as you know, clear cut that you know, you're 92 00:05:18,640 --> 00:05:21,680 donating actually to save the walrus or what have you. 93 00:05:22,280 --> 00:05:24,600 Yeah, yeah, absolutely amazing. And the designs are really cool 94 00:05:24,600 --> 00:05:26,200 as well. So you guys have obviously 95 00:05:26,200 --> 00:05:28,640 looked very carefully at the position of product to say we 96 00:05:28,640 --> 00:05:31,360 need a product people want to buy and then we one of the 97 00:05:31,360 --> 00:05:33,160 reasons they buy it then is the 'cause as well. 98 00:05:33,160 --> 00:05:36,480 So it becomes a win win as opposed to, let's be honest, 99 00:05:36,480 --> 00:05:39,200 some charities when you've like bought a free T-shirt out there, 100 00:05:39,600 --> 00:05:41,480 you know, fundraiser or something and you've gone, it's 101 00:05:41,480 --> 00:05:44,240 not the best quality, but I'm glad the cause was good. 102 00:05:44,560 --> 00:05:46,920 I mean, bamboo is an incredibly good material to make. 103 00:05:46,920 --> 00:05:49,000 I mean, I used to have my own bamboo sunglasses business. 104 00:05:49,000 --> 00:05:51,160 I know a lot about bamboo and the speed in which it grows and 105 00:05:51,160 --> 00:05:52,680 everything. So it's a really good 106 00:05:52,840 --> 00:05:55,960 comfortable material, isn't it? Yeah, it's tremendous. 107 00:05:55,960 --> 00:05:59,760 I think we're now the number one sock on Trustpilot in the UK, 108 00:06:00,320 --> 00:06:04,560 which is is a great sound bite that I love to hit on and we're 109 00:06:04,560 --> 00:06:08,200 folk really kind of setting the business up in the right way. 110 00:06:08,320 --> 00:06:11,680 Using bamboo was just such a great critical first decision. 111 00:06:12,040 --> 00:06:16,280 Bamboo is sweat wicking, thermoregulating, antimicrobial, 112 00:06:16,360 --> 00:06:18,920 you name it. It's got some type of descriptor 113 00:06:19,240 --> 00:06:22,920 that beats most other products and it is really fast growing 114 00:06:23,800 --> 00:06:26,600 and all throughout that supply chain, you know, and then I 115 00:06:26,600 --> 00:06:29,640 think most importantly for customers, you get a great 116 00:06:29,640 --> 00:06:32,200 feeling product at the end of the day that is going to last 117 00:06:32,760 --> 00:06:35,440 for a long period of time and much longer than you know, those 118 00:06:35,440 --> 00:06:38,600 kind of other, other fibers, I won't even mention them cotton. 119 00:06:38,680 --> 00:06:42,480 Yeah, good goods. I'm actually wearing 100% cotton 120 00:06:42,480 --> 00:06:44,920 hoodie at the moment, but yeah, bamboo is incredible material. 121 00:06:45,520 --> 00:06:47,600 And I think the other just before we dive into the SEO bit 122 00:06:47,600 --> 00:06:49,760 that everyone's probably expecting and waiting for given 123 00:06:49,760 --> 00:06:53,360 the title of this with with the charities as well and, and, and 124 00:06:53,360 --> 00:06:55,560 doing some been good. There must be so many good 125 00:06:55,560 --> 00:06:57,000 opportunities for you guys around. 126 00:06:57,000 --> 00:06:59,200 Like it's a good corporate gifting gifts. 127 00:06:59,200 --> 00:07:03,520 That's a big order through charities organizations, and I'm 128 00:07:03,520 --> 00:07:07,000 the trustee of a charity local to us as well that helps young 129 00:07:07,000 --> 00:07:11,000 guys not smoke weed and get into gangs and other stuff instead. 130 00:07:11,520 --> 00:07:13,720 And that just saying that alone might have got us blacklisted on 131 00:07:13,720 --> 00:07:15,720 YouTube for this episode. So I might have to scrub that. 132 00:07:15,720 --> 00:07:17,000 We'll see what happens. If you're hearing this. 133 00:07:17,320 --> 00:07:19,520 Always good. But we're doing that and we're 134 00:07:19,520 --> 00:07:20,520 trying to get them into football. 135 00:07:20,520 --> 00:07:24,200 And so young 1516 year old lad actually played for the first 136 00:07:24,200 --> 00:07:26,160 team in a championship club the other day and the charity had 137 00:07:26,160 --> 00:07:28,560 been running a year. But my point really is like, 138 00:07:28,560 --> 00:07:31,280 through that organization, I've actually met a couple of what 139 00:07:31,280 --> 00:07:34,240 are now our clients. And it's just such a good way to 140 00:07:34,240 --> 00:07:35,720 network. And it's all for like a really 141 00:07:35,720 --> 00:07:38,520 good strong cause. So the moment I meet another 142 00:07:38,520 --> 00:07:40,680 business through that or a potential prospect or 143 00:07:40,680 --> 00:07:43,320 opportunity, and we're both there with a shared 144 00:07:43,320 --> 00:07:45,040 understanding. And the first thing is, how do 145 00:07:45,040 --> 00:07:46,800 you know Yash? And Yash is the guy who runs the 146 00:07:46,800 --> 00:07:47,800 charity? Like how do you know him? 147 00:07:47,800 --> 00:07:50,360 And it's like there's that common kind of connection, which 148 00:07:50,360 --> 00:07:52,040 is so different to when if you're, I don't know, cold 149 00:07:52,040 --> 00:07:55,280 calling, cold emailing, trying to find a new, new retailer, 150 00:07:55,280 --> 00:07:56,320 wholesaler or something like that. 151 00:07:56,480 --> 00:07:58,560 But yeah, you must have had some good opportunities, you know, 152 00:07:58,600 --> 00:08:00,560 throughout the years on on that side of things just through the 153 00:08:00,560 --> 00:08:03,720 pure networking of IT as well. I mean, and kind of bringing it 154 00:08:03,720 --> 00:08:06,760 back to the SEO point, I think the big one for us is we're 155 00:08:06,760 --> 00:08:09,640 winning terms that you really shouldn't be winning as a 156 00:08:09,640 --> 00:08:12,640 product business like ours. So, you know, the other day I 157 00:08:12,640 --> 00:08:16,040 was looking at we're #3 for tree frogs, just flat tree frogs, 158 00:08:16,720 --> 00:08:20,320 which I was, I would have expected tree frog socks, tree 159 00:08:20,320 --> 00:08:23,960 frog bamboo socks, maybe, but not to have just tree frogs. 160 00:08:24,160 --> 00:08:28,320 And we're really ranking for those higher volume keywords 161 00:08:28,320 --> 00:08:29,880 where we really don't have a place to. 162 00:08:29,880 --> 00:08:32,080 And that's just because we've got so much great content off 163 00:08:32,080 --> 00:08:33,720 the back of it. And sure, we sell a product at 164 00:08:33,720 --> 00:08:35,960 the end of the blog, which doesn't hurt us. 165 00:08:35,960 --> 00:08:39,159 But you know, you've got that kind of like really tangible 166 00:08:39,159 --> 00:08:41,159 aspect, which I think, you know, your audience is probably 167 00:08:41,159 --> 00:08:43,120 looking for as well. And it makes it really easy to 168 00:08:43,120 --> 00:08:46,200 write content. You know, we're talking about 169 00:08:46,200 --> 00:08:49,360 our trip out to Slovakia to save the wolves and track wolves. 170 00:08:49,560 --> 00:08:51,560 Sounds amazing. Great content. 171 00:08:51,560 --> 00:08:53,880 You can talk a lot about, you know, the fact that we wore our 172 00:08:53,920 --> 00:08:56,560 great socks, which doesn't hurt. So yeah. 173 00:08:57,880 --> 00:08:59,920 It's amazing. And I mean, I mean, let's let's 174 00:08:59,920 --> 00:09:01,520 dive into SEO. You're already mentioning some 175 00:09:01,520 --> 00:09:05,280 of the things that and as an SEO person, and I'll say up upfront 176 00:09:05,280 --> 00:09:09,440 of foremost, well, we're not bear kinds SEO agency, but the 177 00:09:09,440 --> 00:09:11,920 agency have done some incredible work obviously in tandem with 178 00:09:11,920 --> 00:09:14,240 you guys internally as well. So just a quick disclaimer that 179 00:09:14,240 --> 00:09:16,560 I haven't invited Andrew and to make me look good, I've actually 180 00:09:16,560 --> 00:09:18,120 bought a monks. I want to learn how they've done 181 00:09:18,120 --> 00:09:19,480 this. I think there's loads you guys 182 00:09:19,480 --> 00:09:22,520 could learn as well. But Andrew, you are #2 for 183 00:09:22,520 --> 00:09:24,280 bamboo socks at the moment in the UK. 184 00:09:24,400 --> 00:09:26,600 How have you done that? Yeah, it's been huge. 185 00:09:26,600 --> 00:09:29,760 So we work with Blink SEO and they do some great work like the 186 00:09:29,760 --> 00:09:31,800 guys and girls at Spec do with with Nick. 187 00:09:31,800 --> 00:09:36,120 And we've been really lucky to kind of, I think hit at least in 188 00:09:36,120 --> 00:09:38,840 the sock space, a couple of things early that you guys will 189 00:09:38,840 --> 00:09:42,960 probably already know after the Yandex hack it came out, the 190 00:09:43,040 --> 00:09:45,880 collection pages are really strong and that's what we've 191 00:09:45,880 --> 00:09:49,360 been focusing on. So wherever we can make our mega 192 00:09:49,360 --> 00:09:52,800 menu just absolutely expanded, increase that as much as you 193 00:09:52,800 --> 00:09:56,560 possibly can, add in as you know, links around color 194 00:09:56,560 --> 00:09:59,240 animals, which we were kind of dominating already, but now 195 00:09:59,240 --> 00:10:01,800 we're absolutely dominating. And then the whole business is 196 00:10:01,800 --> 00:10:04,600 focused around bamboo socks. So it was just about kind of 197 00:10:04,600 --> 00:10:08,120 getting that T taxonomy right in the 1st place and then going 198 00:10:08,120 --> 00:10:11,200 through and filling out the above the fold copy talking 199 00:10:11,200 --> 00:10:14,480 about those areas. And that's really the, the, the 200 00:10:14,480 --> 00:10:17,480 most of what we've done. We used a tool, which I know is 201 00:10:17,480 --> 00:10:20,800 similar to the work that you guys do called Macaroni, which 202 00:10:20,800 --> 00:10:22,840 is like AI enabled. I just click, click, click, 203 00:10:22,840 --> 00:10:25,800 click, click, accept, accept, accept do all of my internal 204 00:10:25,800 --> 00:10:28,640 linkings. We did about 1012 hours, which 205 00:10:28,640 --> 00:10:31,560 is crazy to think. Thankfully I didn't sit down for 206 00:10:31,560 --> 00:10:33,680 12 hours in a row. My hands would have been 207 00:10:33,680 --> 00:10:37,080 bleeding, but our team did that over the course of a couple 208 00:10:37,080 --> 00:10:39,360 days. And I think that was one of the 209 00:10:39,480 --> 00:10:42,720 the big things for us is making SEO tangible. 210 00:10:42,720 --> 00:10:45,400 And, and you know, Nick, you've been in the game for a much 211 00:10:45,400 --> 00:10:49,240 longer period of time than me. We've just started on it for the 212 00:10:49,240 --> 00:10:53,880 probably the past about six months, and it's just making AI 213 00:10:53,880 --> 00:10:56,880 is making it much easier right now to win. 214 00:10:57,600 --> 00:11:01,080 And so, yeah, product collection pages, big menus, absolutely 215 00:11:01,080 --> 00:11:03,280 recommend that to everyone who hasn't done that. 216 00:11:03,280 --> 00:11:05,840 And obviously some businesses won't be able to do that if 217 00:11:05,840 --> 00:11:07,160 you're kind of a head hero product. 218 00:11:07,160 --> 00:11:10,000 But if you've got a relatively large catalogue, that's what you 219 00:11:10,000 --> 00:11:13,120 can do. And yeah, our website's seen 220 00:11:13,120 --> 00:11:15,640 tremendous gains from it. Yeah, absolutely. 221 00:11:15,800 --> 00:11:18,480 And I, I, I mean, I've started frantically writing notes in my 222 00:11:18,480 --> 00:11:20,800 notepad. I mean, we, we normally do an 223 00:11:20,800 --> 00:11:22,840 hour episode. We might do 20 or 30 hours 224 00:11:22,840 --> 00:11:25,080 today. And but then the 12 hours you 225 00:11:25,080 --> 00:11:26,880 mentioned, I call it the glass of wine project. 226 00:11:26,960 --> 00:11:29,120 And as an, as an agency, there's so many things there. 227 00:11:29,480 --> 00:11:31,320 And you, you sitting on the other side of the, the screen 228 00:11:31,320 --> 00:11:33,760 from me, like you'll know some of the things your agency come 229 00:11:33,760 --> 00:11:36,320 back to you and go like, OK, this dot here needs to be on 230 00:11:36,320 --> 00:11:37,920 every page and there's no way to automate it. 231 00:11:37,920 --> 00:11:40,120 You just got to go and find it, change it, switch it, whatever. 232 00:11:40,120 --> 00:11:42,640 Like we can do it for you. You can I call them the glass of 233 00:11:42,640 --> 00:11:44,240 wine projects. Like, you know, kids are going 234 00:11:44,240 --> 00:11:47,640 to bed, shut the curtains, get maybe a bottle and a glass of 235 00:11:47,640 --> 00:11:50,640 wine and just get drinking, get clicking and see what we can do. 236 00:11:50,640 --> 00:11:54,120 The the where AI, I think is really excelled, as you say, is 237 00:11:54,120 --> 00:11:56,360 like spotting those internal linking opportunities and that 238 00:11:56,360 --> 00:11:58,520 kind of thing. The flip side of that as well, I 239 00:11:58,520 --> 00:12:01,240 don't know if you've used, and we've no endorsement with these 240 00:12:01,240 --> 00:12:04,320 guys either. Matrixify in Shopify, it's 241 00:12:04,320 --> 00:12:07,160 probably the most important app is, as you say, if you've not 242 00:12:07,160 --> 00:12:10,200 got a hero product, if you've got a bigger website, Matrixify 243 00:12:10,200 --> 00:12:12,120 is just fundamental. It basically means you can turn 244 00:12:12,120 --> 00:12:14,560 all your products or all your collections into a spreadsheet 245 00:12:14,560 --> 00:12:17,640 and just go gung ho with some. And I'd call myself the formula 246 00:12:17,640 --> 00:12:20,000 king internally. My, my title is under threat at 247 00:12:20,000 --> 00:12:23,480 the moment by a couple of my team, but we go absolutely gung 248 00:12:23,480 --> 00:12:25,480 ho on formulas. But also we use a thing called 249 00:12:25,480 --> 00:12:26,880 cheat GBT. There's, there's several 250 00:12:26,880 --> 00:12:29,840 versions of it, but using that to drill down and go like, OK, 251 00:12:29,840 --> 00:12:32,680 the top two rows on this are my best performing collections on 252 00:12:32,680 --> 00:12:34,640 Shopify. What are they doing that the 253 00:12:34,640 --> 00:12:37,640 rest of my the rest of the collections in the sheet are not 254 00:12:37,640 --> 00:12:40,200 doing what stands out about those that the rest don't have? 255 00:12:40,520 --> 00:12:43,080 So we do stuff like that. And the thing with AI, some of 256 00:12:43,080 --> 00:12:45,440 my team sometimes like I've spent two hours trying to get 257 00:12:45,440 --> 00:12:47,560 this ChatGPT thing to work and like just stop. 258 00:12:48,000 --> 00:12:51,400 AI is not always productive. Like it, it, it, it works in 259 00:12:51,400 --> 00:12:54,560 some situations if you know how to use it, but it's almost like 260 00:12:54,560 --> 00:12:57,400 a you've, it's not going to replace the human, but it's a 261 00:12:57,400 --> 00:12:59,720 much sharper but more complicated tool. 262 00:13:00,400 --> 00:13:02,480 I heard it on a podcast recently where somebody described it like 263 00:13:02,480 --> 00:13:05,160 a Typhoon fighter jet. If the computers all, there's 264 00:13:05,160 --> 00:13:07,800 several computers on it because if one crashed and it was doing 265 00:13:07,800 --> 00:13:10,240 everything, the plane would, the plane would fall out the sky 266 00:13:10,280 --> 00:13:13,160 like it's, I think that they said it's aerodynamically 267 00:13:13,160 --> 00:13:16,720 unstable as an aircraft because there's so many little fins, 268 00:13:16,720 --> 00:13:19,080 wings and other stuff going on across the jet that the 269 00:13:19,080 --> 00:13:21,080 computers have to keep all of that because humans don't have 270 00:13:21,080 --> 00:13:24,000 enough limbs or cannot compute their brains fast enough to keep 271 00:13:24,000 --> 00:13:26,120 all of them in the right thing just to keep the thing flying 272 00:13:26,120 --> 00:13:27,960 flat. Like, and that's why they're so 273 00:13:28,000 --> 00:13:30,760 nimble and crazy is you can do one thing and it moves so quick. 274 00:13:30,760 --> 00:13:32,960 And I think AI is very similar. So you've got to use it for 275 00:13:32,960 --> 00:13:34,920 that. When we talk about collections, 276 00:13:34,920 --> 00:13:37,120 I want to drill down on this because we have this 277 00:13:37,120 --> 00:13:39,600 conversation with clients quite a lot and we use AB testing 278 00:13:39,600 --> 00:13:41,600 tools to see what conversion rate does before we deploy it 279 00:13:41,600 --> 00:13:44,920 and some other funky stuff as well on collections. 280 00:13:45,000 --> 00:13:48,960 What have you guys found is your winning formula for things 281 00:13:48,960 --> 00:13:51,680 outside of the obvious? There's some products listed 282 00:13:51,680 --> 00:13:53,640 here like what are the things you've added to your collections 283 00:13:53,880 --> 00:13:55,880 that other people could try on their sites that have 284 00:13:55,880 --> 00:13:57,200 specifically worked for you guys? 285 00:13:57,760 --> 00:14:00,400 I think it's about hitting the USPS because obviously you're 286 00:14:00,400 --> 00:14:03,800 going to be getting that kind of that, I mean, you'll know the 287 00:14:03,800 --> 00:14:06,160 terms better than me, but you've got your basically your big 288 00:14:06,160 --> 00:14:08,280 header and then you've got a little bit of copy underneath 289 00:14:08,280 --> 00:14:10,720 it. And that's partially what's 290 00:14:10,720 --> 00:14:13,680 going to show on Google and just making sure that you're hitting 291 00:14:13,680 --> 00:14:16,160 relevant areas for those businesses. 292 00:14:16,160 --> 00:14:18,480 So if you're talking about businesses, I should say, you 293 00:14:18,480 --> 00:14:21,080 know, collection. So say like our dog socks, 294 00:14:21,080 --> 00:14:24,120 right? Let's be talking about dog 295 00:14:24,120 --> 00:14:25,840 related things. You're taking the dog for a 296 00:14:25,840 --> 00:14:29,680 walk, the perfect sock for them. Just kind of like key proof 297 00:14:29,680 --> 00:14:33,560 points and USPS for your brand and also for that product. 298 00:14:33,560 --> 00:14:37,760 That's what we tried to hit. And then I think constantly with 299 00:14:37,760 --> 00:14:41,520 an e-commerce business is one of those parts around objection 300 00:14:41,520 --> 00:14:44,840 handling, you know, free fast delivery, that type of thing. 301 00:14:45,280 --> 00:14:47,120 You know, where can I get some discounts that make it a bit 302 00:14:47,120 --> 00:14:49,520 more juicy for me of as an average order value as a 303 00:14:49,520 --> 00:14:52,480 business and also more interesting for the person 304 00:14:52,480 --> 00:14:53,800 feeling like they get a great deal. 305 00:14:53,800 --> 00:14:57,480 So they're kind of like the big three that we use internally and 306 00:14:57,480 --> 00:14:59,840 that's driven great success for us. 307 00:15:00,720 --> 00:15:05,080 And then I think to your kind of AB test position, we did some 308 00:15:05,080 --> 00:15:08,440 really interesting work there, which I think was a lot of fun 309 00:15:08,560 --> 00:15:11,880 just trying to work out, OK, what pages had we optimized and 310 00:15:11,880 --> 00:15:15,920 not optimized. And just looking at that over 311 00:15:15,920 --> 00:15:18,880 time, over the course of three months, as you kind of start to 312 00:15:18,880 --> 00:15:23,280 drop in those optimizations, how does that traffic increase look? 313 00:15:24,000 --> 00:15:27,400 And we're actually down on traffic from an SEO perspective 314 00:15:28,040 --> 00:15:32,080 on Google Organic, but we're up in the key areas. 315 00:15:32,080 --> 00:15:35,200 So the key areas being those trans like transactional 316 00:15:35,200 --> 00:15:37,960 collection pages where we want to be driving customers. 317 00:15:38,160 --> 00:15:41,920 We're doing a lot less work on blogs, for example, and we're 318 00:15:41,920 --> 00:15:44,800 seeing the benefits to the bottom line, which is ultimately 319 00:15:44,800 --> 00:15:47,800 why we do it. Yeah, Yeah, you've reminded me 320 00:15:47,800 --> 00:15:50,480 of the probably one of the most interesting SEO projects I ever 321 00:15:50,480 --> 00:15:55,200 did for all the wrong reasons. And we turned up and it was AI 322 00:15:55,200 --> 00:15:58,200 won't say who, but there's a really big retailer we work 323 00:15:58,200 --> 00:15:59,240 with. They're, I think they're $8 324 00:15:59,240 --> 00:16:01,480 billion global business per year. 325 00:16:01,960 --> 00:16:04,240 And we work with their their whole European team. 326 00:16:04,520 --> 00:16:07,000 And they basically came to us and said, look, when we stock 327 00:16:07,000 --> 00:16:10,120 other brands on our website, we are allowed to pay for all 328 00:16:10,120 --> 00:16:12,560 keywords that don't include any of their names. 329 00:16:13,160 --> 00:16:15,960 So the first project we had done was like, let's get a brand A-Z, 330 00:16:15,960 --> 00:16:18,960 you know, drop down on the menu. And then you go straight into 331 00:16:18,960 --> 00:16:21,640 like, I'm going to buy Nike and you go into Nike and there's all 332 00:16:21,640 --> 00:16:23,560 the Nike products. And they were like, get those 333 00:16:23,560 --> 00:16:26,040 off Google. And we're like, OK, fine, So we 334 00:16:26,040 --> 00:16:27,640 did. And then of course, the VP of 335 00:16:27,640 --> 00:16:30,600 ecom pulls us into a meeting, goes, I hired you four months 336 00:16:30,600 --> 00:16:31,960 ago. And she shows us the graph and 337 00:16:31,960 --> 00:16:34,920 she's like, is this real? And yes, yes, it is. 338 00:16:35,720 --> 00:16:37,880 But I was like, if we break it down, all the right rankings 339 00:16:37,880 --> 00:16:39,440 have gone up. And if you're someone searching 340 00:16:39,440 --> 00:16:43,720 for a brand, they've gone down. And she sort of went, oh, right, 341 00:16:44,160 --> 00:16:45,720 we're all not going to get fired after all. 342 00:16:45,720 --> 00:16:47,520 Excellent news. And that, that was like the end 343 00:16:47,520 --> 00:16:50,080 of the meeting, but it was, it was funny. 344 00:16:50,080 --> 00:16:52,600 That was like, yeah, in all of our contracts when we buy in a 345 00:16:52,600 --> 00:16:54,800 brand, we're not allowed to talk about the brand at all until 346 00:16:54,800 --> 00:16:57,480 someone hits our website. We can focus on, you're trying 347 00:16:57,480 --> 00:17:00,200 to buy a men's T-shirt, but we can't focus on you on a Nike 348 00:17:00,200 --> 00:17:02,080 T-shirt. So it's interesting, as you say, 349 00:17:02,080 --> 00:17:04,720 like the, the total traffic volume's actually gone down. 350 00:17:05,000 --> 00:17:08,520 We, we, we tend to look at that a lot with SEO on both the total 351 00:17:08,520 --> 00:17:11,119 volumes. So actually, if if the total 352 00:17:11,119 --> 00:17:14,160 clicks are like flying up our transactions and sometimes no, 353 00:17:14,160 --> 00:17:16,319 it's like we've nailed it for blog content and we're giving 354 00:17:16,319 --> 00:17:18,240 those a free advice out, but no one's buying the products. 355 00:17:18,440 --> 00:17:20,200 So we've got two options now. Are people going to start buying 356 00:17:20,200 --> 00:17:23,079 the products or are we going to just not maybe not kill this 357 00:17:23,079 --> 00:17:25,200 because it's all, it's all good, You know, all news is good news 358 00:17:25,200 --> 00:17:28,200 on that front, but we we need to just stop working on the blog 359 00:17:28,200 --> 00:17:29,600 and the news and the FAQs and stuff. 360 00:17:29,600 --> 00:17:31,880 We just focus on this, the collections generally where 361 00:17:31,880 --> 00:17:33,560 you're going to where you're going to get all the, all of the 362 00:17:33,560 --> 00:17:35,760 traction. And the second thing as well is 363 00:17:36,640 --> 00:17:39,560 it really bugs me when brands talk exclusively about 364 00:17:39,560 --> 00:17:41,880 conversion rates. We do get clients going. 365 00:17:42,120 --> 00:17:43,920 Is this right? I'm looking in my Shopify Plus 366 00:17:43,920 --> 00:17:45,400 dashboard and conversion rates come down. 367 00:17:45,400 --> 00:17:48,240 It's like, yeah, next question. Like have you looked at the one 368 00:17:48,240 --> 00:17:49,240 next to it? It says revenue. 369 00:17:49,240 --> 00:17:52,360 And it's like we the the wider the volume and the more top of 370 00:17:52,360 --> 00:17:55,720 funnel you start to go. If people are, if you were only 371 00:17:55,720 --> 00:17:57,600 attracting people that are going to visit your site once or twice 372 00:17:57,600 --> 00:17:59,960 and purchase, but now you're attracting people that are going 373 00:17:59,960 --> 00:18:02,480 to visit your site 5 or 10 times and then purchase. 374 00:18:02,880 --> 00:18:05,680 The five or ten time people are on top of the one one to two 375 00:18:05,680 --> 00:18:07,480 time people. So you've got a bigger audience, 376 00:18:07,480 --> 00:18:10,640 more transaction, more revenue. But your conversion rate means 377 00:18:10,640 --> 00:18:13,360 that if I come to your site 10 times, I'm a 10% conversion rate 378 00:18:13,360 --> 00:18:17,440 for one single user. So if it's 1% of people buy from 379 00:18:17,440 --> 00:18:20,120 you, it's going to look like nought .1% if they all do what I 380 00:18:20,120 --> 00:18:21,920 do. But your volumes are higher and 381 00:18:21,920 --> 00:18:23,080 say, I mean you're nodding a lot. 382 00:18:23,080 --> 00:18:25,040 Andrew, I'm taking you guys. You guys must take a perspective 383 00:18:25,040 --> 00:18:27,680 looking at all of these stats. If you're really content that 384 00:18:27,680 --> 00:18:30,080 your total traffic's down, but revenue is is going up and it's 385 00:18:30,080 --> 00:18:31,720 going up in the right areas. Yeah. 386 00:18:31,720 --> 00:18:35,400 I mean I should say it's down slightly just on Google Organic, 387 00:18:35,400 --> 00:18:36,360 right? Yeah. 388 00:18:36,480 --> 00:18:40,760 But those transactional pages way up maybe double. 389 00:18:41,120 --> 00:18:44,600 And I think that's you also need to consider what I'm about to 390 00:18:44,600 --> 00:18:49,320 say next, which is we have stopped all paid spent on Google 391 00:18:49,440 --> 00:18:54,320 and on Facebook as well. We are a heavily quarter one 392 00:18:54,320 --> 00:18:57,640 through heavily a quarter four business and quarter one through 393 00:18:57,640 --> 00:19:01,400 3 is just dead. I have tried four years now to 394 00:19:01,400 --> 00:19:04,280 try and make something out of nothing and people don't want to 395 00:19:04,280 --> 00:19:06,400 buy socks. Quarter one through 3, sure, a 396 00:19:06,400 --> 00:19:08,360 little bit. Our wholesale business is 397 00:19:08,360 --> 00:19:09,760 different. You've got traffic kind of 398 00:19:09,760 --> 00:19:11,720 coming there naturally. You know, maybe you're a 399 00:19:11,720 --> 00:19:14,480 Wildlife Trust or what have you. People are going for walks, no 400 00:19:14,480 --> 00:19:16,080 problems. That continues to do well. 401 00:19:16,440 --> 00:19:21,160 But people want to buy our socks in particular for gifts. 402 00:19:21,360 --> 00:19:23,480 Everyone gets a packet of socks at Christmas, right? 403 00:19:23,760 --> 00:19:27,880 The the old adage is 100% true. And so these past four or five 404 00:19:27,880 --> 00:19:31,960 years, we've just been flogging what seems just like a missed 405 00:19:31,960 --> 00:19:33,680 opportunity. How come we're not getting any 406 00:19:33,680 --> 00:19:35,760 sales? Some other businesses do have 407 00:19:35,760 --> 00:19:37,920 little pops if they're in the stock business, but maybe 408 00:19:37,920 --> 00:19:41,720 they're more predominantly a Father's Day type, a male driven 409 00:19:42,280 --> 00:19:44,760 audience, and they'll get a small spy for Father's Day, but 410 00:19:44,760 --> 00:19:46,720 that's it. And so actually at the start of 411 00:19:46,720 --> 00:19:49,200 this year, we thought, you know what, let's just give it a try. 412 00:19:49,560 --> 00:19:54,440 Let's cut all paid spend. Let's just focus on SEO, see 413 00:19:54,440 --> 00:19:59,720 what that does year on year, I'm down 1% in revenue, but my 414 00:19:59,720 --> 00:20:01,800 profitability must be up three or four times. 415 00:20:01,800 --> 00:20:05,080 I need to get that exact number just because of how powerful, 416 00:20:05,120 --> 00:20:08,040 you know, the SEO has been. So I think it's, you know, like 417 00:20:08,040 --> 00:20:10,400 you say, looking at the whole picture, I love that when 418 00:20:10,400 --> 00:20:12,400 someone's like, Oh yeah, conversion's right down. 419 00:20:12,400 --> 00:20:13,400 So I'm just not going to do that. 420 00:20:13,440 --> 00:20:16,440 OK, well, that's no problems because that's a win for me. 421 00:20:16,480 --> 00:20:19,000 And I'll, I'll review the profitability of the business. 422 00:20:19,720 --> 00:20:22,520 Yeah, yeah, I I love that you started this by saying like, can 423 00:20:22,520 --> 00:20:25,000 I get a whoop? I did that at the beginning of a 424 00:20:25,000 --> 00:20:28,000 talk about SEOI think it was a year or 18 months ago now. 425 00:20:28,000 --> 00:20:30,320 And I said like, hey guys, check out this graph of like 426 00:20:30,320 --> 00:20:33,120 conversion rate, average ranking and just a few. 427 00:20:33,200 --> 00:20:36,200 Well, I I described as like vanity metrics and said look at 428 00:20:36,200 --> 00:20:37,520 all of this. Aren't IA genius? 429 00:20:37,520 --> 00:20:40,000 Can I get a whoop? And no one said anything apart 430 00:20:40,000 --> 00:20:41,960 from one guy from a competing SEO agency. 431 00:20:42,640 --> 00:20:45,400 It was like, what clients that I want to sell to them was like, I 432 00:20:45,400 --> 00:20:47,720 was like, well, let's I said this business are crushing it, 433 00:20:47,720 --> 00:20:49,080 aren't they? They're making way more money. 434 00:20:49,280 --> 00:20:50,320 And then showed them the next slide. 435 00:20:50,320 --> 00:20:52,600 And it was like, you know, average order value, conversion 436 00:20:52,600 --> 00:20:55,400 rate and and a few other metrics would be like, not conversion 437 00:20:55,440 --> 00:20:57,640 rates, but yeah, average order value, total revenue. 438 00:20:58,240 --> 00:21:01,880 Yeah, revenue per user had gone up from paid channels where you 439 00:21:01,880 --> 00:21:03,760 pay per click. So it was all these kind of 440 00:21:03,760 --> 00:21:06,800 really important metrics that that had actually synchronized 441 00:21:06,800 --> 00:21:29,400 up. I want to jump back to content. 442 00:21:29,400 --> 00:21:31,800 I've just gone to my notes quickly and there's a couple of 443 00:21:31,800 --> 00:21:33,680 things that I think we should talk about on content. 444 00:21:34,440 --> 00:21:36,720 When you talk about content, we've mentioned the collections. 445 00:21:37,360 --> 00:21:40,720 Do you guys hone in just on collection optimization then, or 446 00:21:40,720 --> 00:21:43,200 actually do blog posts play a significant part to you? 447 00:21:43,200 --> 00:21:44,960 Do you optimize product pages as well? 448 00:21:45,600 --> 00:21:47,480 You mentioned earlier about internal links, so there must be 449 00:21:47,480 --> 00:21:50,200 more going on than just the collections themselves. 450 00:21:50,640 --> 00:21:53,240 So to another brand who's listening to this and going, OK, 451 00:21:53,240 --> 00:21:55,880 I'd love to cut all my paid spends, I'd love to focus more 452 00:21:55,880 --> 00:21:58,280 on this. What other pages do you guys 453 00:21:58,280 --> 00:21:59,960 optimize? Like where is the area of focus 454 00:21:59,960 --> 00:22:02,440 or actually have you got, have you just really nailed down the 455 00:22:02,760 --> 00:22:05,280 collections are the thing that work for our business? 456 00:22:05,840 --> 00:22:10,720 It's really interesting because we, I mean, the biggest bugbear 457 00:22:10,720 --> 00:22:14,960 I have as a business owner trying to quote UN quote do SEO 458 00:22:14,960 --> 00:22:21,480 right is a struggle on tangibility and speed to 459 00:22:21,480 --> 00:22:24,240 results. And I feel like that's probably 460 00:22:24,240 --> 00:22:27,720 the number one thing holding everyone back on SEO 461 00:22:28,160 --> 00:22:31,040 tangibilities about increased profit, speed of results is 462 00:22:31,040 --> 00:22:33,560 about how quickly can I go up the rankings and then actually 463 00:22:33,560 --> 00:22:36,200 see a difference. You'll know this way better than 464 00:22:36,200 --> 00:22:38,480 me, Nick. So apologies if I butcher the 465 00:22:38,480 --> 00:22:40,280 numbers, but you know, I completely agree. 466 00:22:40,480 --> 00:22:41,840 Yeah. And if you're, you know, if 467 00:22:41,840 --> 00:22:45,400 you're at number six on Google, you're at 1% of clicks that are 468 00:22:45,400 --> 00:22:47,440 going to that term. But if you're number one, you're 469 00:22:47,440 --> 00:22:50,960 at 30% of clicks. So the delta between 1:00 and 470 00:22:51,520 --> 00:22:54,280 one and six is 30 times. It's unbelievable, right? 471 00:22:55,200 --> 00:22:57,160 And so there's like, how can I get to that? 472 00:22:57,160 --> 00:23:00,480 30 times as soon as possible is really important. 473 00:23:01,280 --> 00:23:04,640 And so we've kind of like we, I guess we kind of took a step 474 00:23:04,640 --> 00:23:07,520 back and said, OK, we can make this work, let's get to speed. 475 00:23:07,800 --> 00:23:10,760 And then how can we? I think the third part is like, 476 00:23:10,840 --> 00:23:15,080 how is it explainable and easy? And that was the biggest problem 477 00:23:15,080 --> 00:23:17,160 we had as well. So those kind of three areas and 478 00:23:17,760 --> 00:23:19,680 then now that we've got explainability when I'm speaking 479 00:23:19,680 --> 00:23:22,960 to business owners that you know, aren't, they aren't yet 480 00:23:22,960 --> 00:23:27,160 there at having their own agency who has the specialization of it 481 00:23:27,320 --> 00:23:30,080 and knows exactly what to do and you're benefiting from those. 482 00:23:30,080 --> 00:23:34,480 That skill set is, I recommend one just using a mega menu and 483 00:23:34,480 --> 00:23:38,040 going really hard on making sure you've got lots of categories 484 00:23:38,040 --> 00:23:39,800 that you can go after that Google can search. 485 00:23:40,480 --> 00:23:43,360 And then two is collections and in that order. 486 00:23:43,520 --> 00:23:46,640 I think it's really helpful to kind of like optimize and you'll 487 00:23:46,640 --> 00:23:50,880 see results straight away 3456, which is what we're working on 488 00:23:50,880 --> 00:23:54,320 now we're starting to put in people also search for types of 489 00:23:55,160 --> 00:23:58,560 query, query strings that make it easier for us to people to 490 00:23:58,560 --> 00:24:00,200 find. And then in answer to your 491 00:24:00,200 --> 00:24:03,440 question around product pages, for example, we haven't done 492 00:24:03,440 --> 00:24:06,600 much there, if I'm frank. And why is that? 493 00:24:06,600 --> 00:24:09,440 We want to send all of our traffic to our collection pages. 494 00:24:09,960 --> 00:24:13,400 Every single thing I've ever tested on wherever I send my 495 00:24:13,400 --> 00:24:16,720 customers, other than if someone searched for puffin sock, 496 00:24:16,880 --> 00:24:19,600 hedgehog sock or whatever that looks like specifically to the 497 00:24:19,600 --> 00:24:22,480 animal, we send it all to our collections, all page, 498 00:24:22,800 --> 00:24:24,640 everything. Nothing beats it. 499 00:24:24,640 --> 00:24:28,320 We've done, we must have done hundreds of custom landing 500 00:24:28,320 --> 00:24:31,240 pages, hundreds of, you know, time trying to send them to a 501 00:24:31,240 --> 00:24:33,120 particular sock. So we go everything to 502 00:24:33,120 --> 00:24:35,640 collections. And I think that might be, and 503 00:24:35,760 --> 00:24:38,720 it'd be interesting to get your sense Nick, because we're such a 504 00:24:38,720 --> 00:24:43,320 low average order value, £30 and the average order value, average 505 00:24:43,320 --> 00:24:46,280 price per product is £10. So, you know, if you're only 506 00:24:46,280 --> 00:24:49,080 adding one sock and going directly to the product, we're 507 00:24:49,080 --> 00:24:51,920 not going to make money. But if you're adding and you 508 00:24:51,920 --> 00:24:54,440 have the ability to kind of quickly add a couple socks to 509 00:24:54,440 --> 00:24:58,080 the basket, the collection page is the most valuable one for us. 510 00:24:58,080 --> 00:25:00,560 But that's not going to be the most valuable for One for 511 00:25:00,560 --> 00:25:03,480 everyone. I, I love that you, you've 512 00:25:03,480 --> 00:25:06,120 actually described probably about 10 to 15% of what we do as 513 00:25:06,120 --> 00:25:08,080 an agency. And we're normally the first 514 00:25:08,160 --> 00:25:11,440 people to say to a new client like, Hey, we're doing this 515 00:25:11,720 --> 00:25:15,520 with, with the mega menu. We call it the shop by exercise. 516 00:25:15,520 --> 00:25:17,280 And I, I love what you've described. 517 00:25:17,280 --> 00:25:19,800 And the only reason I want to, I, I don't want to just repeat 518 00:25:19,800 --> 00:25:21,800 what you said because that, that's a waste of everybody's 519 00:25:21,800 --> 00:25:22,440 time. He's listening. 520 00:25:22,640 --> 00:25:25,960 What I want to add to it though, to try and try and maybe spot 521 00:25:26,040 --> 00:25:28,480 some ideas to all of you guys listening, I would say is if I 522 00:25:28,480 --> 00:25:31,880 call it shop buy, think of all the different variants and you 523 00:25:31,880 --> 00:25:35,000 can see this in keyword data to decide to do exactly what you've 524 00:25:35,000 --> 00:25:37,360 just described, Andrew, is what to put in that mega menu. 525 00:25:37,800 --> 00:25:40,320 Some of our clients, like I've used this example loads of 526 00:25:40,320 --> 00:25:41,880 times. We worked with a massive dress 527 00:25:41,880 --> 00:25:43,880 company years ago. They weren't very well known, 528 00:25:43,920 --> 00:25:45,880 but they were massive in terms of, I think they had nearly 529 00:25:45,880 --> 00:25:48,840 1,000,000 different items plus sizes. 530 00:25:49,080 --> 00:25:51,040 Yeah, their Google Shopping fee was insane. 531 00:25:51,040 --> 00:25:54,960 We had to get a, we had to get a script to use on Google Sheets 532 00:25:54,960 --> 00:25:57,920 just to look at the fees because there were over a million items 533 00:25:57,920 --> 00:25:59,120 and they all came in about 6 sizes. 534 00:25:59,120 --> 00:26:01,080 So it was a lot. And then they, they were like, 535 00:26:01,080 --> 00:26:02,520 we're going into three more countries. 536 00:26:02,520 --> 00:26:04,720 It was like, OK, mine just. Oh gosh. 537 00:26:05,000 --> 00:26:06,200 Plus translation. Wow. 538 00:26:06,440 --> 00:26:07,480 Exactly. Yeah, yeah. 539 00:26:07,480 --> 00:26:09,680 And that was before ChatGPT existed. 540 00:26:10,120 --> 00:26:12,400 And but with those guys, if you, if I just like left to right 541 00:26:12,400 --> 00:26:14,640 across there now, if there were no drop downs, there was no mega 542 00:26:14,640 --> 00:26:17,800 menu and the left to right, they weren't even in what I would say 543 00:26:17,800 --> 00:26:20,680 the same kind of variant. It wasn't like they were all the 544 00:26:20,680 --> 00:26:22,560 different colours. They weren't the different types 545 00:26:22,560 --> 00:26:24,680 of dress. It was like they'd be like prom 546 00:26:24,680 --> 00:26:26,600 dress. That's an occasion, red carpet 547 00:26:26,600 --> 00:26:29,320 dress, also an occasion. And then it was like our sequin 548 00:26:29,320 --> 00:26:31,400 dress range. Well, that's a material slash 549 00:26:31,400 --> 00:26:33,560 design. Then it was like our summer maxi 550 00:26:33,560 --> 00:26:35,800 dress range, like, well, that's a style of dress. 551 00:26:36,000 --> 00:26:38,240 And then the next one was just like, I think it was a colour 552 00:26:38,240 --> 00:26:40,840 like black dresses, which was referenced to their name. 553 00:26:41,440 --> 00:26:43,720 And it was like, guys, you need all these and they're on Magento 554 00:26:43,720 --> 00:26:45,440 one back then. To give you an idea of how long 555 00:26:45,440 --> 00:26:48,880 ago this was, we hate Magento and we don't if you're on 556 00:26:48,880 --> 00:26:50,640 Magento and you need help, please do still call us. 557 00:26:50,640 --> 00:26:53,240 But yeah, on Shopify, it's much easier to change. 558 00:26:53,400 --> 00:26:55,960 But we looked at that and we basically huge bit of research 559 00:26:55,960 --> 00:26:58,520 and that those million products, we actually use the Google 560 00:26:58,520 --> 00:27:01,480 Shopping feed to then go back to SEO and go, right, these are all 561 00:27:01,480 --> 00:27:03,640 the brands of dress that you sell and they weren't actually 562 00:27:03,640 --> 00:27:04,880 loads. So we were like, we're going to 563 00:27:04,880 --> 00:27:06,360 ignore brands. It's less than 10% of your 564 00:27:06,360 --> 00:27:08,200 thing. 90% of products are your own brand. 565 00:27:08,480 --> 00:27:10,640 These are all the different occasions, the materials, the 566 00:27:10,640 --> 00:27:13,400 sizes, colours and the top, whole top. 567 00:27:13,400 --> 00:27:15,360 Then on the left part of the menu, the only bit that wasn't 568 00:27:15,360 --> 00:27:18,760 clickable said shop buy and colon and then we had size and a 569 00:27:18,760 --> 00:27:22,520 drop down of all their sizes. They also quite interestingly, 570 00:27:22,520 --> 00:27:26,720 where most women's sizes go like 681012 and go up in twos in the 571 00:27:26,720 --> 00:27:31,120 UK they had middle sizes. So we had all the size ranges 572 00:27:31,320 --> 00:27:34,560 and we had them by odds or evens and that was quite and we found 573 00:27:34,560 --> 00:27:36,240 out doing the odds and evens worked really, really well. 574 00:27:36,360 --> 00:27:39,080 Then we had shop by occasion and under that was all the different 575 00:27:39,080 --> 00:27:42,120 occasions. Shop by dress style. 576 00:27:42,120 --> 00:27:43,960 So it's maxi skirts, cocktail dresses. 577 00:27:44,280 --> 00:27:46,480 I've learnt loads about lots of random topics and dresses is one 578 00:27:46,480 --> 00:27:48,640 of them over the years and so we. 579 00:27:48,880 --> 00:27:50,240 Had all the different. Yeah. 580 00:27:50,240 --> 00:27:52,720 And we would actually shuffle the NAV as well based on like 581 00:27:53,000 --> 00:27:55,560 prom dresses. Search volume for prom dresses 582 00:27:55,560 --> 00:27:58,240 is high from January up until prom season in sort of June, 583 00:27:58,240 --> 00:27:59,960 July. But we learned from more than 584 00:27:59,960 --> 00:28:01,760 one retailer we worked, we've worked with over the years that 585 00:28:01,760 --> 00:28:05,080 prom dresses, they sell more of them in January. 586 00:28:05,080 --> 00:28:09,040 If you are a discount bargain, get it now type brands and they 587 00:28:09,040 --> 00:28:13,280 sell way less of them until probably about May time ahead of 588 00:28:13,280 --> 00:28:15,880 June, July prom season. So it was really interesting 589 00:28:15,880 --> 00:28:18,200 actually then going, what does that do for our paid activity? 590 00:28:18,200 --> 00:28:20,640 So if we've got good deals, do it in January, February, so 591 00:28:20,640 --> 00:28:22,720 people get a good deal as soon as we're out of Christmas. 592 00:28:23,160 --> 00:28:25,320 And if you don't have good deals and it's more expensive and 593 00:28:25,320 --> 00:28:28,720 stuff, it's a wish list. Join our newsletter join to get 594 00:28:28,720 --> 00:28:31,400 10% off, but you've got three months to use it, etcetera, 595 00:28:31,400 --> 00:28:32,920 etcetera. Like all really, really record 596 00:28:32,920 --> 00:28:35,360 messaging. But that shot by is that that's 597 00:28:35,360 --> 00:28:38,000 how we try to sort of phrase it in our minds of exactly what 598 00:28:38,000 --> 00:28:40,040 you're talking about. But it also means in the mega 599 00:28:40,040 --> 00:28:41,960 menus. And I'd be keen to hear your 600 00:28:41,960 --> 00:28:44,880 thoughts on this. We don't just put Shopify 601 00:28:45,080 --> 00:28:47,040 collections in them or magenta categories in them. 602 00:28:47,280 --> 00:28:49,280 We also put little other links there might be. 603 00:28:49,280 --> 00:28:51,560 So it's like 4 columns in the mega menu on mobile. 604 00:28:51,560 --> 00:28:53,480 There's 4 little bits you can Click to expand. 605 00:28:54,480 --> 00:28:57,000 Within those, there might be a fifth one that is actually like, 606 00:28:57,000 --> 00:29:00,360 here's our, you know, here's our helpful advice and down the 607 00:29:00,360 --> 00:29:03,320 helpful advices like buying guides, FAQs, you know, like for 608 00:29:03,320 --> 00:29:05,800 you guys, like what charities do we support under these different 609 00:29:05,800 --> 00:29:07,440 things? Or how do you know, you know, 610 00:29:07,440 --> 00:29:09,160 how much of the money goes to wherever? 611 00:29:09,400 --> 00:29:10,680 It's almost like reassuring material. 612 00:29:10,680 --> 00:29:12,800 So I don't know if you guys have tried the reassuring bit as 613 00:29:12,800 --> 00:29:15,000 well, but we, we tried to integrate more than just 614 00:29:15,160 --> 00:29:17,360 collections. And there's always this trade 615 00:29:17,360 --> 00:29:19,720 off when we do that, we lose conversion a little bit, but we 616 00:29:19,720 --> 00:29:21,680 gain lots of SEO. So you have to be really careful 617 00:29:21,680 --> 00:29:24,480 like we're gaining enough SEO to knock that bit of conversion 618 00:29:24,480 --> 00:29:26,520 that total revenue goes up. It's not simple. 619 00:29:26,520 --> 00:29:28,440 But yeah, I don't, I don't know how much you guys have played 620 00:29:28,440 --> 00:29:31,360 then on collection pages within mega menus, like add in other 621 00:29:31,360 --> 00:29:33,960 things as like reassurance. You mentioned USPS earlier, so I 622 00:29:33,960 --> 00:29:36,200 assume you've done some of this. A little bit. 623 00:29:36,200 --> 00:29:38,560 I wouldn't say it's like been the key priority. 624 00:29:38,800 --> 00:29:43,240 I think the main part for Roz as a brand is convincing people 625 00:29:43,240 --> 00:29:46,280 that the work that we do is legitimate and, you know, 626 00:29:47,000 --> 00:29:49,400 impactful. And so we've run our, you know, 627 00:29:49,600 --> 00:29:53,440 impact report for the past five years and we're really proud of 628 00:29:53,440 --> 00:29:55,000 that. It's, you know, so much work 629 00:29:55,000 --> 00:29:56,440 goes into it. Nice. 630 00:29:56,480 --> 00:29:57,800 Yeah, Yeah, that's very cool. Yeah. 631 00:29:57,800 --> 00:30:00,360 And we're just trying to like kind of push that type of angle. 632 00:30:00,360 --> 00:30:02,480 So that kind of thing came naturally to us. 633 00:30:02,480 --> 00:30:06,240 So we I think we were over indexed at that kind of space 634 00:30:06,240 --> 00:30:09,720 and not ECOM enough. So we've kind of taken a step 635 00:30:09,720 --> 00:30:14,280 back from that for us, but I think you're right like for 636 00:30:14,280 --> 00:30:18,240 other brands that would work. The other big one for us is B to 637 00:30:18,240 --> 00:30:21,760 B ecommerce and driving that through fair. 638 00:30:21,800 --> 00:30:25,840 So where smashed that we started a little YouTube channel on it 639 00:30:25,840 --> 00:30:28,400 called Candid Founders. So check that out. 640 00:30:28,400 --> 00:30:31,160 But we're just trying to like really share what works on the 641 00:30:31,160 --> 00:30:33,920 B2B e-commerce space. And that's actually 50% of our 642 00:30:33,920 --> 00:30:36,880 business outside of quarters one through 3. 643 00:30:37,160 --> 00:30:39,880 So I feel like we, you know, we're always sat there focused 644 00:30:39,880 --> 00:30:43,440 on what is like the every man and girl or every man and woman, 645 00:30:43,440 --> 00:30:47,640 I should say, searching for on Google from AB to C perspective, 646 00:30:47,640 --> 00:30:49,320 but what are we doing for B to B? 647 00:30:49,600 --> 00:30:52,240 And we've actually done a decent amount of work in that space. 648 00:30:52,240 --> 00:30:54,520 So that's probably one that I think it's worked well for us 649 00:30:54,520 --> 00:30:56,360 recently. There's a lot of marketplaces 650 00:30:56,360 --> 00:30:58,000 out there. We really we want to be the 651 00:30:58,000 --> 00:31:01,920 number one place for socks. Generally I go bamboo socks on 652 00:31:01,920 --> 00:31:05,080 the direct to consumer, but I go socks on the B2B. 653 00:31:05,080 --> 00:31:08,440 We're actually the number one sock brand on fair, the B2B 654 00:31:08,440 --> 00:31:12,520 ecommerce platform and that's been huge for us really just 655 00:31:12,520 --> 00:31:14,600 after one of my mates just said, Hey, why don't you check this, 656 00:31:14,680 --> 00:31:16,720 you know, place out and you never know what works. 657 00:31:16,720 --> 00:31:19,560 And that's worked brilliantly well for us. 658 00:31:19,560 --> 00:31:22,760 So that's probably another area that I think is, you know under 659 00:31:22,760 --> 00:31:27,520 appreciated is that B2B side and B2B agencies can help a lot with 660 00:31:27,520 --> 00:31:29,640 that as well. Yeah, yeah, absolutely. 661 00:31:29,640 --> 00:31:31,800 And so many of our clients as well, we always say like do you 662 00:31:31,800 --> 00:31:33,480 do corporate gifting? Do you get orders for like 663 00:31:33,480 --> 00:31:36,440 suddenly like 200 lines instead of, as you said earlier, kind of 664 00:31:36,440 --> 00:31:38,520 10 lbs each three per order on average. 665 00:31:38,520 --> 00:31:41,760 Like which is which is cool, but I can see why Google Ads and 666 00:31:41,760 --> 00:31:44,080 Meta ads is tough. You know, trying to make a, 667 00:31:44,080 --> 00:31:46,080 trying to make a margin whilst also paying for the product and 668 00:31:46,080 --> 00:31:48,200 running a business within that margin is tough. 669 00:31:48,200 --> 00:31:51,280 But with the B2B side, yeah, we've done quite a few things 670 00:31:51,280 --> 00:31:54,120 where we've actually added something onto product pages as 671 00:31:54,120 --> 00:31:56,440 a call to action, say like, you know, are you AB to B customer 672 00:31:56,440 --> 00:32:00,280 get a custom quote or come to, you know, come to us or I think 673 00:32:00,280 --> 00:32:02,000 one of them. We've even put like a 10 minute 674 00:32:02,000 --> 00:32:04,920 consultation and we will build your corporate gifting campaign 675 00:32:04,920 --> 00:32:07,040 for you. All they're doing is just going, 676 00:32:07,040 --> 00:32:09,960 you've got 100 employees, it's 100 items. 677 00:32:09,960 --> 00:32:11,560 How many are men? How many are women? 678 00:32:11,720 --> 00:32:13,360 Or should we do something completely unisex? 679 00:32:13,360 --> 00:32:15,040 What floats with your business? Bang. 680 00:32:15,280 --> 00:32:17,840 But by calling it, we're going to do your B to B corporate 681 00:32:17,840 --> 00:32:21,760 gifting campaign for you is really, really powerful. 11 682 00:32:21,760 --> 00:32:23,360 client in particular. We've actually put something on 683 00:32:23,360 --> 00:32:25,880 that now as well that says, again, trying to like let you do 684 00:32:25,880 --> 00:32:27,840 with customers what are their pain points? 685 00:32:27,840 --> 00:32:30,120 What do we need to do an offer to make someone go, I have to 686 00:32:30,120 --> 00:32:32,560 buy this or I have to buy it from these guys specifically. 687 00:32:32,880 --> 00:32:35,960 One of the things we found is that we corporate gifting the HR 688 00:32:35,960 --> 00:32:39,400 teams or the PA to the CEO, Whoever's been put in charge of 689 00:32:39,400 --> 00:32:41,640 this thing. They hate the fact that they 690 00:32:41,640 --> 00:32:44,200 have to then just have this giant pile of socks or whatever 691 00:32:44,200 --> 00:32:46,240 in their office and try and get them out to everyone and wrap 692 00:32:46,240 --> 00:32:48,080 them and stuff. Like we'll do free gift wrapping 693 00:32:48,080 --> 00:32:50,320 for you to buy so many and we'll ship them direct to peoples 694 00:32:50,320 --> 00:32:52,640 houses. You know, upload a CSV into this 695 00:32:52,640 --> 00:32:54,640 system and we'll just send the lot out and it just goes 696 00:32:54,640 --> 00:32:55,960 straight. And Shopify, if it was tons of 697 00:32:55,960 --> 00:32:58,720 orders, it's nice and they're all prepaid, nice and simple. 698 00:32:58,720 --> 00:33:01,160 And they just pay on an invoice over bank transfers, like just 699 00:33:01,160 --> 00:33:03,440 making that process as smooth as possible. 700 00:33:04,040 --> 00:33:06,920 And I as a business, I've ordered so much stuff. 701 00:33:06,920 --> 00:33:08,680 I mean, you, you were commenting on like the plants behind me, 702 00:33:08,680 --> 00:33:10,320 whatever. I actually bought these from a 703 00:33:10,320 --> 00:33:14,040 company in the UK online. And I remember chasing for about 704 00:33:14,040 --> 00:33:16,400 a month and a half just to get a VAT invoice from them. 705 00:33:16,960 --> 00:33:19,280 And I'm like, this is a big major retailer in the UK. 706 00:33:19,280 --> 00:33:21,440 I'm like, how many businesses must buy stuff for their 707 00:33:21,440 --> 00:33:22,880 offices? And I bought this from your like 708 00:33:22,880 --> 00:33:26,920 office range on the website and you can't even get me AVAT 709 00:33:26,920 --> 00:33:28,880 invoice. It's like just that's a clear 710 00:33:28,880 --> 00:33:32,360 pain point for yeah, for any, any, any business to buy from. 711 00:33:32,560 --> 00:33:35,680 So now I, quite frankly, I go on Reddit just to see if someone's 712 00:33:35,680 --> 00:33:38,640 mentioned VAT invoice and the brand before I buy stuff now. 713 00:33:39,440 --> 00:33:41,640 And some companies are much better, like Wayfair send you a 714 00:33:41,640 --> 00:33:44,520 tax e-mail, an e-mail with taxpayer listed on it 715 00:33:44,520 --> 00:33:45,560 immediately, which is much better. 716 00:33:45,560 --> 00:33:47,680 But I think all these pain points are really, really 717 00:33:47,680 --> 00:33:50,280 important And and as you say, they they very much flow into 718 00:33:50,280 --> 00:33:53,160 content. And what are you guys planning 719 00:33:53,160 --> 00:33:55,560 to do next? Then is, is, are products next 720 00:33:55,560 --> 00:33:57,120 on the list? Have you still got a ton of work 721 00:33:57,120 --> 00:33:59,360 to do in collections? Are you, do you have another big 722 00:33:59,360 --> 00:34:01,280 launch coming up? Are you changing products based 723 00:34:01,280 --> 00:34:03,240 on SEO rankings? You've got like, what are some 724 00:34:03,240 --> 00:34:05,680 of the strategies you're looking to to deploy for the rest of 725 00:34:05,680 --> 00:34:09,000 rest of this year? The next one, I'm kind of like. 726 00:34:09,159 --> 00:34:13,600 I'm very much just like focus on the here and now and rapidly 727 00:34:13,600 --> 00:34:15,120 iterate with what we've got next. 728 00:34:15,600 --> 00:34:18,760 And what we've got next is people also search for all 729 00:34:18,760 --> 00:34:21,760 related searches, I think is what the nomenclature is like. 730 00:34:21,760 --> 00:34:23,880 So just we're going after related searches next. 731 00:34:24,080 --> 00:34:30,199 We've got 100 products, a couple 100 collections, so I just feel 732 00:34:30,280 --> 00:34:35,040 so sorry for our SCO team internally to kind of give it a 733 00:34:35,040 --> 00:34:37,080 crack. But that will be the next big 734 00:34:37,080 --> 00:34:38,600 one. The related searches for us. 735 00:34:38,960 --> 00:34:41,480 I'm really excited to that. We've already got to Bamboo 736 00:34:41,480 --> 00:34:45,520 socks #2 which is tremendous. The other company is, you know, 737 00:34:46,000 --> 00:34:49,440 He Who shall not be named. In my kind of view of a very 738 00:34:49,719 --> 00:34:53,000 different view on competitors. I'm just 100% like just focus on 739 00:34:53,000 --> 00:34:56,159 my lane and make sure I kind of just smash that out. 740 00:34:56,159 --> 00:34:58,280 Own it. Yeah, just own it. 741 00:34:58,280 --> 00:35:01,160 And those headers have been around for, you know, 40 plus 742 00:35:01,160 --> 00:35:03,640 years. They're the biggest name in UK 743 00:35:03,640 --> 00:35:05,640 socks. And we're #2 to. 744 00:35:05,720 --> 00:35:07,880 So to be able to punch up against them is, you know, 745 00:35:07,880 --> 00:35:10,080 fantastic. And we're just coming, you know, 746 00:35:10,120 --> 00:35:13,760 like we've just started in comparison, you know, domain 747 00:35:13,760 --> 00:35:16,040 rankings, all that sort of stuff that they've got, you know, in 748 00:35:16,040 --> 00:35:18,160 spades. And we're still, you know, 2nd 749 00:35:18,160 --> 00:35:21,400 and chomping at the bit on some keywords for number 1. 750 00:35:21,400 --> 00:35:25,600 So yeah, it'll be related searches, but that's the I think 751 00:35:25,600 --> 00:35:28,040 that'll be a decent amount of work. 752 00:35:28,800 --> 00:35:30,720 Amazing. I always like to think of I 753 00:35:30,720 --> 00:35:32,840 someone to say it to clients, like I like to think that your 754 00:35:32,840 --> 00:35:35,520 competitors right now are having a war room meeting about our 755 00:35:35,520 --> 00:35:37,160 SEO. That's, you know, certainly when 756 00:35:37,160 --> 00:35:39,240 you're, when you're so much smaller and chomping at the bit. 757 00:35:39,440 --> 00:35:41,760 I mean, I've seen it both sides. And I've been in those big 758 00:35:41,760 --> 00:35:44,800 retail boardrooms where they're saying, like, how are all these 759 00:35:44,800 --> 00:35:47,680 little guys like, and we had it with massive cosmetic, like 760 00:35:47,680 --> 00:35:48,960 global cosmetic brand a few years ago. 761 00:35:48,960 --> 00:35:50,960 They were like, how are all these little guys just popping 762 00:35:50,960 --> 00:35:52,600 up Shopify stores and catching up with us? 763 00:35:52,600 --> 00:35:55,760 And we said, well, in the UK alone, the Shopify, the number 764 00:35:55,760 --> 00:35:58,200 of Shopify stores doubled in the first three months of lockdown 765 00:35:58,200 --> 00:36:01,760 during COVID in 2020, doubled. And Tim Sumner from Shopify came 766 00:36:01,760 --> 00:36:03,840 on the show and, and shared those stats later in the year 767 00:36:03,840 --> 00:36:05,360 once they'd sort of worked out what happened. 768 00:36:05,760 --> 00:36:08,280 And, but literally every competitor you had, you now have 769 00:36:08,280 --> 00:36:10,240 two. It's, it's ridiculous. 770 00:36:10,240 --> 00:36:11,840 Or where you had six, you now have 12. 771 00:36:12,520 --> 00:36:15,200 And see, there's certainly a lot going on. 772 00:36:15,560 --> 00:36:18,000 And I guess to ask one more question on this then we 773 00:36:18,000 --> 00:36:20,280 mentioned, you mentioned Macaroni, which is Blink's 774 00:36:20,600 --> 00:36:24,400 amazing AI tool. How much do you think AI is 775 00:36:24,400 --> 00:36:26,040 going to continue? I mean, obviously a lot. 776 00:36:26,200 --> 00:36:28,120 How are you going to use AI is probably a smarter question 777 00:36:28,120 --> 00:36:29,000 then. Do you think it's going to be 778 00:36:29,000 --> 00:36:30,320 worthwhile? Because the answer is yes, it's 779 00:36:30,320 --> 00:36:33,080 here to stay. How, how much do you guys, how 780 00:36:33,080 --> 00:36:37,040 much you guys are going to be using it to replace manual jobs, 781 00:36:37,040 --> 00:36:39,960 Use it to tell you what to do? Like are there any particular 782 00:36:39,960 --> 00:36:42,880 other AI tools that you're using heavily or do you find it's 783 00:36:42,880 --> 00:36:45,480 actually the way you use the tool The the smartness and the 784 00:36:45,480 --> 00:36:46,680 user that's clicking the buttons on it? 785 00:36:46,960 --> 00:36:49,520 Yeah. I mean that obviously AI is 786 00:36:49,520 --> 00:36:51,160 obviously going to continue to to grow. 787 00:36:51,160 --> 00:36:54,480 I think the big one for us is just just being of an execution 788 00:36:54,480 --> 00:36:57,640 mindset. I'm an amazing lady on my team, 789 00:36:57,640 --> 00:37:01,200 Grace, who just absolutely crushed it when it came to 790 00:37:01,200 --> 00:37:03,080 utilizing. And I think she was the number 791 00:37:03,080 --> 00:37:07,880 one user of that tool, Macaroni for a consistent period of time. 792 00:37:07,880 --> 00:37:11,240 She must have been because she was putting so many hours behind 793 00:37:11,240 --> 00:37:15,080 it, especially as a brand. And I think it's just about 794 00:37:15,280 --> 00:37:18,000 making sure that sometimes you do get a little bit of 795 00:37:18,000 --> 00:37:19,640 hallucination. So you just need to read it. 796 00:37:19,640 --> 00:37:24,240 But I think these tools are just making it so easy to, I think 797 00:37:24,800 --> 00:37:27,520 make the products discoverable in the right way. 798 00:37:27,520 --> 00:37:30,640 And so you've got, you know, we've always been number one for 799 00:37:30,640 --> 00:37:34,080 animal socks, but we're just now proving it to Google and then 800 00:37:34,080 --> 00:37:35,760 getting the results back from it. 801 00:37:35,760 --> 00:37:39,560 So, you know, being able to accept the Highland cow link 802 00:37:39,560 --> 00:37:41,880 rather than going to my cow socks. 803 00:37:41,880 --> 00:37:44,320 Just some small things like that, that you're never going to 804 00:37:44,320 --> 00:37:46,360 be out of code. That's not true. 805 00:37:46,760 --> 00:37:50,360 That is harder to code around, but just being able to accept 806 00:37:50,360 --> 00:37:52,560 and having a little bit of a human in the lobe. 807 00:37:52,920 --> 00:37:55,120 My view actually is a bit different. 808 00:37:55,120 --> 00:37:58,800 And I said this to the to the guys at Macaroni that I think it 809 00:37:58,800 --> 00:38:02,040 actually should be opt out. So rather than just clicking 810 00:38:02,040 --> 00:38:05,800 accept, I think you should just read and go through and you 811 00:38:05,800 --> 00:38:08,920 decline what you don't want rather than accept what you do 812 00:38:08,920 --> 00:38:11,040 want, because I think that would change the quantum. 813 00:38:11,040 --> 00:38:15,280 We did a few thousand changes, but imagine if it did our entire 814 00:38:15,280 --> 00:38:18,520 website for everything that's ever done and then you just go 815 00:38:18,520 --> 00:38:21,640 through and it declines and then the model around works out 816 00:38:21,640 --> 00:38:23,320 actually. Okay, well, I'm stuffing it up 817 00:38:23,320 --> 00:38:25,640 for Highland Cow Socks, but I've got it right for that one. 818 00:38:25,920 --> 00:38:28,640 Therefore, I'm going to delete that one and not show that to 819 00:38:28,640 --> 00:38:30,360 Andy. And I think that's the place 820 00:38:30,360 --> 00:38:32,440 that we're moving to it. And then what does that look 821 00:38:32,440 --> 00:38:33,960 like from a competitor standpoint? 822 00:38:34,840 --> 00:38:37,760 I still can't believe people aren't on Shopify and we have 823 00:38:37,760 --> 00:38:39,840 been on that since the get go, right? 824 00:38:39,840 --> 00:38:43,000 Like I feel people are saying like, you know, cloud 825 00:38:43,000 --> 00:38:46,560 deployments are still at all time highs and people are like, 826 00:38:46,560 --> 00:38:48,800 oh, you know, the future's here. SEO is dead. 827 00:38:49,040 --> 00:38:51,400 I just don't buy that in. You know, there's so many 828 00:38:51,400 --> 00:38:54,480 options where you know, there's so many other businesses that 829 00:38:54,480 --> 00:38:58,800 just haven't got it nailed down. And SEO will continue to evolve. 830 00:38:59,040 --> 00:39:01,400 Everything from a technology's perspective will continue to 831 00:39:01,400 --> 00:39:02,640 evolve. And I think you gain a lot by 832 00:39:02,640 --> 00:39:06,480 being the number one in the space first and then just 833 00:39:06,480 --> 00:39:08,920 continue to iterate. I really feel so sorry for my 834 00:39:08,920 --> 00:39:11,920 competitors because we've still got so much more that we've got 835 00:39:11,920 --> 00:39:14,680 to do. They're just kind of and they're 836 00:39:14,720 --> 00:39:16,640 still behind us. So we'll just keep adding and 837 00:39:16,640 --> 00:39:20,080 adding on top of that. Yeah, it's amazing you say that. 838 00:39:20,080 --> 00:39:23,520 Actually, I'll be honest and say most of our clients either on or 839 00:39:23,520 --> 00:39:26,880 moving to Shopify certainly kind of got 2 client bases here, one 840 00:39:26,880 --> 00:39:29,400 that's lead Gen. B to B or some B to C lead Gen. 841 00:39:29,400 --> 00:39:31,320 but mostly lead Gen. on B to B side. 842 00:39:31,320 --> 00:39:32,440 And we've got the e-commerce side. 843 00:39:32,640 --> 00:39:36,680 Most are on Shopify. We are moving a an enormous set 844 00:39:36,680 --> 00:39:40,040 of websites, like it's two sites in each country and like like 845 00:39:40,040 --> 00:39:42,440 lots of countries, nearly 100 countries, we're moving them to 846 00:39:42,440 --> 00:39:44,360 woo commerce at the moment, which will make you feel sick. 847 00:39:44,640 --> 00:39:48,320 And we've also got a few Magento stores and other similar brands 848 00:39:48,320 --> 00:39:50,400 who are not moving to Shopify. They've looked at it and gone, 849 00:39:50,400 --> 00:39:53,560 no, the reason has actually come down to things like transaction 850 00:39:53,560 --> 00:39:55,920 fees where they can control that so much more. 851 00:39:56,200 --> 00:39:59,240 One in particular is a big B2B commerce site and just, yeah, 852 00:39:59,240 --> 00:40:01,720 the transaction fees, even using something like Molly, who's one 853 00:40:01,720 --> 00:40:04,520 of our partners, the payment gateway and even using something 854 00:40:04,520 --> 00:40:06,640 like that, they couldn't get anywhere near the savings. 855 00:40:06,720 --> 00:40:10,520 It's going to cost them 50 to £100,000 a year in additional 856 00:40:10,520 --> 00:40:13,160 fees paying Shopify's cart. And they were like, we just 857 00:40:13,160 --> 00:40:15,440 can't do that. Like it's we, we'd have to have 858 00:40:15,440 --> 00:40:17,240 that much uplift. And to get that much uplift, we 859 00:40:17,240 --> 00:40:19,760 need this percent of improvement and we're not going to get that 860 00:40:19,760 --> 00:40:21,960 on Shopify out the door. We're going to have to do a ton 861 00:40:21,960 --> 00:40:23,280 of work, which is going to cost even more money. 862 00:40:23,480 --> 00:40:25,720 So from a cost analysis, it just wasn't worth it. 863 00:40:25,720 --> 00:40:30,480 So yeah, we're trying to take M2 headless the stage instead. 864 00:40:31,320 --> 00:40:33,240 But yeah, I keep making the point again, you're still going 865 00:40:33,240 --> 00:40:35,560 to need some amazing but slightly nerdy developers 866 00:40:35,560 --> 00:40:38,280 working on Magento. But it's yeah, it's not my 867 00:40:38,280 --> 00:40:39,480 problem. I get to work front end. 868 00:40:39,480 --> 00:40:43,040 So we just make this happen for me and make it work and it never 869 00:40:43,080 --> 00:40:45,360 does work for us. Yeah, that's always the biggest 870 00:40:45,360 --> 00:40:48,200 challenge on Magento. I think with Shopify as well, we 871 00:40:48,280 --> 00:40:52,000 both mentioned a detesting and adding descriptions to 872 00:40:52,000 --> 00:40:54,640 collections or adding a block of content about something to a 873 00:40:54,640 --> 00:40:57,280 product or collection page. It's so easy on Shopify. 874 00:40:57,280 --> 00:40:59,840 You just go in the customizer, you drop it in and if you don't 875 00:40:59,840 --> 00:41:02,800 like it, there's, I can't be the name of it, but there's several 876 00:41:02,800 --> 00:41:06,640 of them now where you can get an app that has sections and you 877 00:41:06,640 --> 00:41:09,400 just click a button and it just puts sections in using your CSS. 878 00:41:09,400 --> 00:41:11,680 And you can override the CSS slightly if you need to, but it 879 00:41:11,680 --> 00:41:14,560 just puts sections in your theme and it's only compatible with 880 00:41:14,560 --> 00:41:16,240 certain themes. And it's like, great. 881 00:41:16,240 --> 00:41:18,080 I'll just, I've been using on the winning with Shopify site a 882 00:41:18,080 --> 00:41:19,040 lot. I can't remember what it's 883 00:41:19,040 --> 00:41:20,400 called, but there's a few apps out there now. 884 00:41:20,400 --> 00:41:23,640 It's like I need a section that's got like a full image and 885 00:41:23,640 --> 00:41:26,040 just an image that's perfect width and perfect height and I 886 00:41:26,040 --> 00:41:28,000 can set it or you can get a section. 887 00:41:28,000 --> 00:41:31,480 It's like 2 to $5 per time you buy a section and that's for 888 00:41:31,480 --> 00:41:32,880 life. But once you've got it, it's 889 00:41:32,880 --> 00:41:35,200 actually, it puts it in your code for you, in your code base 890 00:41:35,200 --> 00:41:36,800 of your theme. So you're not even relying on 891 00:41:36,920 --> 00:41:39,000 any subscription or anything. It's absolutely amazing. 892 00:41:39,000 --> 00:41:41,400 So yeah, I think stuff like that game changer. 893 00:41:41,400 --> 00:41:44,160 And if your client, if your competitors aren't using, aren't 894 00:41:44,160 --> 00:41:47,040 using Shopify, their loss where you can move so quickly. 895 00:41:47,040 --> 00:41:50,560 So yeah, amazing. Well, Andrew, I, I'm sorry, it's 896 00:41:50,560 --> 00:41:51,640 such a blessing to have your time. 897 00:41:51,640 --> 00:41:52,960 Thank you so much for joining us. 898 00:41:53,600 --> 00:41:55,920 If people are hearing this and going business sounds amazing. 899 00:41:55,920 --> 00:41:57,320 I want to see it. I want to follow you guys 900 00:41:57,320 --> 00:41:59,200 socially. What are your social handles? 901 00:41:59,200 --> 00:42:00,920 What's the website URL? How can people get in touch? 902 00:42:01,160 --> 00:42:03,600 Yeah, check it out at bearkind.com. 903 00:42:03,840 --> 00:42:07,640 That's BAR ekind.com, that's for the stock business. 904 00:42:07,640 --> 00:42:09,760 And then if you're interested in following more about our 905 00:42:09,760 --> 00:42:11,840 journey, it's Candid Founders on YouTube. 906 00:42:12,080 --> 00:42:14,760 So check us out there where we talk about all the things that 907 00:42:14,760 --> 00:42:17,840 we are just trying to help other businesses grow exactly like 908 00:42:17,840 --> 00:42:20,280 what you're doing, Nick, but you know, kind of more focused on a 909 00:42:20,280 --> 00:42:21,920 business side rather than the SCO side. 910 00:42:21,920 --> 00:42:24,400 So yeah, check us out there Candid Founders on YouTube. 911 00:42:25,000 --> 00:42:26,040 Amazing. Well, thank you so much for your 912 00:42:26,040 --> 00:42:27,080 time, Andrew. I really appreciate. 913 00:42:27,080 --> 00:42:28,920 It's been great to have you. Thanks Nick, See you soon. 914 00:42:29,600 --> 00:42:31,640 Cool and for everybody listening at home, back again next Friday. 915 00:42:31,640 --> 00:42:33,600 Thanks for tuning in and as I said at the start, if you want 916 00:42:33,600 --> 00:42:35,240 to be a guest, I want to come and Share your story like Andrew 917 00:42:35,240 --> 00:42:36,520 has today. We'd love to have you on. 918 00:42:36,520 --> 00:42:38,880 We'd love to talk to talk to you and find out what's been going 919 00:42:38,880 --> 00:42:40,080 on. So do get in touch with us. 920 00:42:40,080 --> 00:42:41,880 Hello at winning with shopify.com or check out the 921 00:42:41,880 --> 00:42:45,800 website wwspodcast.com. We have to put a different 922 00:42:45,800 --> 00:42:47,680 domain on the website so you Shopify and you don't have to 923 00:42:47,680 --> 00:42:48,920 use the word Shopify in a domain. 924 00:42:48,920 --> 00:42:50,480 Thanks for tuning in today. Talk to you guys later.