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Today on the Winning with 
Shopify podcast. 

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Take that burden off of you so 
you can have some Peace of Mind 

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and sleep better at night. 
Hey, we've made a fantastic 

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profit. 
And then some smart guy turns 

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around and says, like, ah, 
you've made a big loss, actually

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didn't pay your taxes yet. 
Shopify tax is really strong at 

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checkout. 
I would say I don't mind paying 

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a bit more if it makes things 
easy and simple. 

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They end up paying sales tax to 
their supplier, they end up 

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maybe not charging it to their 
customer, and you can end up in 

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a lot of just a mess there. 
I think I've paid nearly $10.00 

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for a coffee and when I told an 
American friend of mine out 

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there they said $10. 
Where did you get that from? 

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That sounds really really cheap.
I was like, are you crazy? 

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Hello and welcome to another 
episode of the winning Shopify 

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Podcast. 
If it's your first time tuning 

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in, welcome to the show. 
Hit the subscribe button, leave 

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us a review, and please be 
honest, but also be nice. 

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I think it's always something I 
should say back to that. 

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If you've been tuning in for a 
while, welcome back. 

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Today we have a very, very 
exciting topic. 

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We are going to be talking about
tax and the financials, which in

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my experience is one of the 
biggest reasons businesses start

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to struggle is they haven't done
their sums. 

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So we're going to be talking 
today about a piece of software 

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called Tax Cloud. 
And I have an amazing guest with

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me, his name is Ryan from Tax 
Cloud. 

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So Ryan, without further ado, 
welcome to the show. 

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How are you? 
Hey, Nick. 

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Yeah, great to be here. 
Really excited to talk about the

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exciting topic of sales tax. 
Well, I, I was joking with Ryan 

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before we hit record as well. 
And you, you joke about it being

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the exciting topic. 
This is one of the, to add a bit

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of fear factor as to why you 
guys should stay tuned to this. 

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This is one of the biggest 
reasons businesses go under. 

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They don't do their sums 
properly. 

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You get to the end of the year 
and you think, hey, we've made a

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fantastic profit. 
And then some smart guy turns 

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around and says, like, ah, 
you've made a big loss actually,

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because you don't pay your 
taxes. 

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Yeah, I had that nearly 20 years
ago in business and I got my 

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first VAT, my first sales tax, 
as you guys in the US call it. 

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But for people who are like, 
right, Tax Cloud, are you a 

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bunch of accountants? 
And is this going to be the 

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worst episode ever? 
No, you're not. 

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But Ryan, tell us a little bit 
about what Tax Cloud is and why 

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you guys have decided to sponsor
and partner with us here at 

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Winning the Shopify. 
Yeah, yeah. 

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So, so tax cloud, we're sales 
tax automation platform. 

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We work with like to say with 
growing e-commerce brands, a 

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large part of our customer base 
is on Shopify, although we do 

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support across all e-commerce 
platforms and we're really here 

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to make sales tax easy for for 
business owners and founders who

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really don't want to be dealing 
with sales tax. 

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We take that burden off of you 
so you can have some Peace of 

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Mind and sleep better at night. 
My background, I've been working

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in e-commerce for a while. 
Prior Prior to joining Tax 

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Collider, I was at a company 
called Privy, which I helped run

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for about 5 years. 
And so I'm very well attuned to 

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the challenges and all that goes
into running a Shopify business.

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And yeah, excited to talk about 
my my new discovered passion 

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here on sales tax. 
Amazing. 

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And for anyone who's like Privy,
what's that? 

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We had you guys on the show 
before as well. 

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So I don't think it's self was 
on Ryan. 

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I think it was somebody else 
from Privy, but apologies if 

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I've got that wrong. 
But we had Privy on the show 

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before, which is what obviously 
has led to your new appointment 

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and a couple of other people in 
the team as well at Text Clouds.

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And I should say as well, guys, 
that Tax Cloud do have an offer 

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for you guys as one of our 
sponsors. 

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And if you head over Tax 
cloud.com/winning, if you like 

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what Ryan's got to share today 
and you think, you know what, 

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this is a nightmare and it can 
make it so much easier for me. 

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Just as Ryan said, yeah, head 
over to taxcloud.com on forward 

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slash winning. 
You get a free on boarding 

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session and probably a bit of 
VIP treatment as well as one of 

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our listeners. 
But obviously, I mean sales tax 

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as APC guy, I've spent so much 
time dealing with it. 

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Google Merchant Centre needs to 
know all the different taxes 

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trying to get it right. 
And then Google goes, no, when I

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had this product to cart and I 
get into check out it's, you 

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know, like it's different and 
the tax isn't the same as what 

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you've told me. 
So I'm going to disapprove all 

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your ads. 
It's something that's always 

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affected the the work that we 
do, especially again, so it does

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relate some of the fun stuff. 
What's the first thing Shopify 

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store owners should really be 
thinking about cleaning up in 

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their Shopify stores when it 
comes to sales tax, especially 

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across certainly across the US? 
Yeah, Yeah. 

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I think the the biggest thing I 
always tell people to start out 

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is just first understanding 
where you actually have what's 

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called in the US Nexus. 
So, so tax Cloud, we primarily 

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service businesses that are 
based in the US, So I'll give 

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that perspective. 
But I think this is applicable 

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to wherever you're selling 
today. 

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And in the US in particular, we 
actually have the challenge 

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where every state across the 
country has their own tax laws, 

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their own tax rules, and 
different requirements that tell

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you whether or not you actually 
have tax obligation in that 

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state. 
And so this whole idea of 

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understanding where you actually
have met the threshold in that 

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state is your first starting 
point. 

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There's an important 
consideration when it comes to 

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Nexus. 
There's this idea of physical 

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Nexus, and there's an idea of 
economic Nexus. 

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When you're talking about 
physical, as you may expect, 

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it's based on where you're 
actually physically located, but

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it's not always that simple. 
If you happen to have employees 

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in different states or different
areas, that can also trigger 

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physical Nexus in that state. 
Or if you have a warehouse where

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you're storing product, 
depending on the state that 

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could also trigger physical 
Nexus as well. 

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So that's there's a lot to think
about there. 

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And so you start with physical 
understanding that. 

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And typically if you're a small 
and you're just starting out, 

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you'll know the taxes in your 
state. 

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That's where you have physical 
Nexus. 

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So get registered and start 
collecting there. 

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The other is the economic. 
Typically it's based on number 

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of transactions or total 
revenue. 

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And that will give you a sense 
of where you're at today, not to

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pitch tax cloud too early in the
conversation here. 

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So whether you use Tax Cloud or 
any any other tool, generally 

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any sales tax solution is going 
to offer a free plan where you 

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can connect your Shopify store 
and get a very quick view of 

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your economic Nexus. 
So we always recommend starting 

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there. 
Again, tax law is great for it, 

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but there's other tools you can 
use as well. 

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Connector store, get your orders
in there and we'll tell you 

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where you have Nexus today. 
I can also speak to the one 

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other thing I could talk to is 
the fact that some orders you 

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deal with some exemptions. 
The if, if you're selling 

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different products, a lot of 
people don't know that certain 

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products are taxable and certain
aren't. 

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This is where it starts to get 
really tricky as well. 

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So that's another thing to think
about as well. 

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But where you have Nexus also 
depending on the sort of 

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products you sell, do you 
actually have to collect taxes 

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on those products? 
And there's a lot of interesting

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rules that you'll have to think 
about when it comes to certain 

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product lines. 
Yeah, yeah. 

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Now you've just bought back a 
tiny bit of PTSD in my head of 

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when I was in San Francisco and 
I went into a cafe and compared 

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to the coffee price in the US, 
compared to the UKI went in and 

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thought that's quite an 
expensive coffee price. 

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And they had a coffee called the
Gibraltar Coffee. 

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I thought, oh great, this little
English town in Spain, which is 

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English, UK British, sorry, in 
the UK from the UK. 

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So I went in and ordered that 
and I had a minor heart attack 

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going, oh, it's only like half a
dollar or a dollar more 

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expensive than the UK. 
It's a bit pricey. 

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And then they added the state 
tax, the federal tax. 

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And then this little lady at the
till was looking at me with a 

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big smile. 
And I looked down at the screen 

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on the till and it said like 
what tip would you like to give 

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and look? 
And it just a minor heart attack

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of thinking I've paid nearly 
$10.00 for a coffee. 

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And when I told an American 
friend of mine out there, they 

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said $10. 
Where'd you get that from? 

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That sounds really, really 
cheap. 

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I was like, are you crazy? 
Like, like even with the pound 

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to dollar ratio as it was back 
then. 

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So I think my, my point being, 
which I think is a really good 

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reason that you should, you guys
should definitely investigate 

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something like tax cloud rather 
than which is the next note on 

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my list Doing it manually is I 
think you've just described 

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really well, Ryan, and done it 
in a really very actually quite 

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simple kind of broken down way 
of like it's really flipping 

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complicated. 
Our partners at Saguna have 

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released a brand new app for 
Shopify and it's called Shopify 

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Connect 4 Canva. 
You can essentially look at all 

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of your product images from 
Shopify directly in Canva and 

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export them straight back. 
This can save you a lot of time.

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If you want to find out a bit 
more about this or go and find 

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the app yourself, you can go to 
saguna.com/canva. 

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Enjoy and I think I, I joked 
earlier about my first VAT 

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return in my business. 
It, it really scared me because 

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it was like, I don't, I haven't 
even looked at VAT. 

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I've, I've been focused on how 
do I get enough revenue through 

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the door that I can survive at 
night and buy food and, you 

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know, have a roof over my head 
and this kind of thing which we 

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all go through and we set up a 
business. 

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So actually getting the tax 
wrong is like just seems like 

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one of the most awful byproducts
that you could end up going, 

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right. 
We've just broken even, but 

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actually we've made a loss, like
I say, because of the tax. 

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So it's so it's so important, 
isn't it, to get a system that 

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will make it easy and actually 
look into some of those things 

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that you've just explained to us
about the Nexus Plus also like 

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some things are exempt, which if
something is exempt and you're 

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selling it, guys, that's every 
reason you should know about 

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that thing for sure. 
Totally, totally, yeah. 

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And that's a big one like it, 
it, it's not always really 

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simple for for businesses 
either. 

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Like we know a lot of Shopify 
stores might fall into the broad

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category of selling clothing, 
right? 

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A clothing and apparel, well, 
well within that. 

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In some states, if it's athletic
clothing or shoe, athletic shoes

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where kids might be using it, 
those could be exempt because 

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certain states have those or in 
other states they may not be, 

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right. 
Food is another great example. 

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You mentioned coffee, but 
there's some states where I 

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think in California there's a 
that you have to pay taxes on 

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candy, whereas in Texas you may 
not, you know, So it's, it's all

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this very intricate stuff that 
you can think about. 

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You can kind of manually track 
that yourself. 

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But then there are tools like 
tax code where we use taxability

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codes that we kind of have broad
taxability codes that we kind of

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help map products to. 
And typically, you know, we can 

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help handle a lot of that for 
you. 

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So basically we're just trying 
to make sure any of this sort of

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stuff that you don't have to 
think about it, we can just help

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on that as well. 
But as you're starting out, 

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definitely something to be 
thinking about. 

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Do I have exempt products? 
In addition to understanding 

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your Nexus for sure. 
Well, I think I mean, it's such 

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a valuable tip actually is that 
certainly as we both say like is

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that is that exempt products and
in somebody's Shopify store 

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journey though, if we go right 
from the start, what's the 

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point? 
Do you think people really need 

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to start factoring like an 
automation system in as opposed 

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to doing it like you know, 
there's no alternative to paying

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the tax and registering the tax,
but rather than doing it 

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manually, at what point do you 
think is a good point to start 

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getting an automated system in 
involved? 

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Yeah, yeah. 
This isn't an interesting 

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evolution we've been seeing 
right now that I actually think 

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regardless of where you are in 
your journey, if you're on 

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Shopify, which I know most of 
your audience is, you should use

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Shopify tax for calculation if 
you're trying to do calculation 

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for in some kind of manual way. 
And by calculation, I mean at 

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checkout, how do you calculate 
the actual tax rate today if 

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you're a business on Shopify? 
I actually think whether you're 

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brand new or growing, you can 
use Shopify tax today. 

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And Shopify tax is really strong
at checkout. 

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And a lot of businesses, 
particularly businesses that are

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growing who maybe are used to in
the Shopify ecosystem where, you

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know, the native tools typically
can only get you so far on some 

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functionality and then you'll 
move to a bigger one. 

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00:11:29,760 --> 00:11:31,640
You know, that's a very common 
use case for brands. 

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Actually Shopify tax on the 
calculation side in particular 

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is actually really strong and we
actually encourage businesses to

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do that in the not so distant 
future. 

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Shopify tax hadn't hadn't really
wasn't as developed and so 

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brands had to use kind of one of
the legacies solutions that are 

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out there. 
You know, I won't necessarily 

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mention competitors by name, but
you'd have to go and install 

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like a pretty pricey app that 
you would have to do calculation

250
00:11:58,960 --> 00:12:00,760
and everything else. 
And that just added an 

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additional cost and really eats 
into your ROI. 

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So use Shopify Tax at checkout 
regardless of where you are in 

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your journey when it comes to 
where you need to think about 

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automation beyond Shopify tax is
really when it starts coming to 

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getting registered and filing 
your tax in these different 

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states or regions. 
And I imagine it would be 

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applicable outside the US as 
well where you in the US if 

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you're have Nexus in maybe one 
or two states, you can probably 

259
00:12:30,600 --> 00:12:33,400
handle that pretty manually. 
But when you start to scale 

260
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beyond these different states, 
that's where you really want to 

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00:12:35,800 --> 00:12:38,800
have a partner to help automate 
the filing side. 

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00:12:38,800 --> 00:12:42,920
And So what we see today is the 
evolution is it used to be you'd

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00:12:42,920 --> 00:12:46,560
use these legacy, you pay for a 
legacy app to do all of your 

264
00:12:46,560 --> 00:12:48,560
sales tax needs. 
Today, it's actually much 

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simpler. 
You can use Shopify tax for your

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00:12:50,520 --> 00:12:53,840
calculation and then partner 
with a tool like Tax Cloud or 

267
00:12:53,840 --> 00:12:58,000
one of the more modern sales tax
partner tools that will automate

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the really nitty gritty work of 
working with the state to handle

269
00:13:02,240 --> 00:13:05,080
your filings and be a partner on
that sort of thing. 

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00:13:05,080 --> 00:13:07,840
And there's a lot we do in the 
middle to help you track Nexus 

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and deal with the exemptions and
all that as well. 

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00:13:10,520 --> 00:13:13,480
But so that's kind of the 
evolution we see every business 

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00:13:13,480 --> 00:13:15,040
going. 
So in Shopify in particular, 

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00:13:15,320 --> 00:13:19,000
like skip the whole manual 
calculation step, use Shopify 

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tax. 
And then as you start to scale, 

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I think beyond your first one or
two states, that's where you 

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should really look at a tool to 
help automate on the filing 

278
00:13:27,560 --> 00:13:29,520
side. 
It's pretty affordable and you 

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00:13:29,520 --> 00:13:32,000
can help automate really quickly
and give yourself back a lot of 

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00:13:32,000 --> 00:13:34,760
time. 
I think it's really good advice 

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00:13:34,760 --> 00:13:37,160
and I think the kind of, yeah, 
doing it first state or to 

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yourself manually. 
I, I always like the process, 

283
00:13:39,760 --> 00:13:42,160
whatever the tool is, if you've 
done it manually yourself, you 

284
00:13:42,160 --> 00:13:44,240
know what the tool's doing for 
you, which that means if 

285
00:13:44,240 --> 00:13:46,600
something's not going right or 
you've put the wrong setting in 

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00:13:46,600 --> 00:13:48,600
which, you know, tax cloud's 
great, but I'm sure it's 

287
00:13:48,600 --> 00:13:50,760
breakable. 
Like, like most things, if you 

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00:13:50,760 --> 00:13:53,560
give it the wrong information or
put the wrong thing in the, the 

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00:13:53,560 --> 00:13:55,920
other part of this, I would say,
which massively comes back to, 

290
00:13:55,920 --> 00:13:58,320
to, to my world as well, is the,
as you say, it's that 

291
00:13:58,320 --> 00:14:01,040
calculation. 
So using Shopify taxes to do the

292
00:14:01,040 --> 00:14:03,600
calculations for you, it means 
that what you're actually 

293
00:14:03,600 --> 00:14:06,240
feeding into Google Merchant 
Centre for Google Ads and, and 

294
00:14:06,240 --> 00:14:07,520
which is the Google Shopping 
channel. 

295
00:14:07,760 --> 00:14:10,240
If you guys, if anyone's not 
used that before on Google 

296
00:14:10,240 --> 00:14:13,480
Shopping, you have to report 
back the tax that's going to be 

297
00:14:13,680 --> 00:14:15,920
added. 
So using Shopify taxes automates

298
00:14:15,920 --> 00:14:18,160
that process. 
Again, it's totally breakable. 

299
00:14:18,800 --> 00:14:20,560
I've actually got a list of 
names, some of these. 

300
00:14:20,920 --> 00:14:23,000
Well, all of these are my 
clients and you guys know who 

301
00:14:23,000 --> 00:14:26,000
you are. 
Matthew, Susan and Janice, you 

302
00:14:26,000 --> 00:14:28,360
guys have all broken the tax in 
Shopify and you know who you 

303
00:14:28,360 --> 00:14:29,320
are. 
And I thought I finally got an 

304
00:14:29,320 --> 00:14:32,360
episode to to shout out your 
name about this, but that's why 

305
00:14:32,360 --> 00:14:35,680
we we ended up doing it manually
because there was something 

306
00:14:35,680 --> 00:14:37,240
breaking within the automation 
of it. 

307
00:14:37,240 --> 00:14:39,600
So I think have doing it 
yourself for the first state or 

308
00:14:39,600 --> 00:14:42,400
two and then getting a tool to 
do it for you again. 

309
00:14:42,400 --> 00:14:46,600
I totally second that advice. 
What happens though, I'm going 

310
00:14:46,640 --> 00:14:50,040
to throw a few curveballs in. 
And just FYI, Ryan knew these 

311
00:14:50,040 --> 00:14:52,200
were coming beforehand guys, 
because actually we want to make

312
00:14:52,200 --> 00:14:54,600
sure the information's right 
because we can't, we should have

313
00:14:54,600 --> 00:14:56,560
said this, that we can't give 
financial information, but we we

314
00:14:56,560 --> 00:14:58,400
can't provide the tech to help 
you do filing and stuff. 

315
00:14:58,720 --> 00:15:01,520
Some of the curveballs though. 
Digital products drop shipping 

316
00:15:01,520 --> 00:15:05,080
goods, and if you offer free 
shipping, all these things 

317
00:15:05,080 --> 00:15:06,360
suddenly complicated tax, don't 
they? 

318
00:15:07,080 --> 00:15:09,200
Yeah, for sure, for sure. 
And yeah, and again, you 

319
00:15:09,200 --> 00:15:10,680
mentioned, you know, a tax 
cloud. 

320
00:15:10,680 --> 00:15:14,240
We're always careful to say, you
know, we'll give you our advice 

321
00:15:14,240 --> 00:15:17,160
and learnings from our 
experience of working with over 

322
00:15:17,160 --> 00:15:20,400
2000 e-commerce brands. 
But for your particular 

323
00:15:20,400 --> 00:15:23,440
situation, if you're really in 
a, you know, have to make a hard

324
00:15:23,440 --> 00:15:26,280
decision about your tax for your
business, we certainly always 

325
00:15:26,280 --> 00:15:29,520
recommend working with a tax 
professional, a tax lawyer and 

326
00:15:29,520 --> 00:15:32,560
those sort of things just to get
that general disclaimer out of 

327
00:15:32,560 --> 00:15:35,840
the way. 
But the, but on some of the 

328
00:15:35,840 --> 00:15:39,560
situations you're you're talking
about, I think drop shipping is 

329
00:15:39,560 --> 00:15:43,200
a really common one that that 
comes up and that's like one of 

330
00:15:43,200 --> 00:15:47,120
the bigger questions we get. 
Whereas you know, who's actually

331
00:15:47,120 --> 00:15:51,000
responsible for the tax that you
need to be, you know, you're, 

332
00:15:51,320 --> 00:15:54,160
you're kind of just handling the
front end, but you're shipping, 

333
00:15:54,440 --> 00:15:57,840
you're working with a supplier 
in those situations. 

334
00:15:57,840 --> 00:16:01,240
Again, it's another, in most 
cases, it actually ends up being

335
00:16:01,240 --> 00:16:03,760
pretty simple for you, which is 
if you're selling the product, 

336
00:16:03,760 --> 00:16:06,640
you need to handle the sales tax
and you're going to have that 

337
00:16:06,640 --> 00:16:09,360
obligation. 
The, the thing that you need to 

338
00:16:09,360 --> 00:16:12,640
think about is making sure 
you're not dealing with sales 

339
00:16:12,640 --> 00:16:15,800
tax twice. 
And So what you need to get is 

340
00:16:15,880 --> 00:16:18,760
the exemption to say working 
with your supplier and get 

341
00:16:18,760 --> 00:16:21,800
registered and say, I'm a, a 
certified seller. 

342
00:16:21,920 --> 00:16:25,560
I'm exempt from tax when I'm 
buying it from from my supplier,

343
00:16:26,360 --> 00:16:29,360
knowing that you're going to 
take care of the sales tax when 

344
00:16:29,360 --> 00:16:31,320
you're actually selling it to 
the end customer. 

345
00:16:31,480 --> 00:16:34,680
So that's like A1 where people 
get really mixed up. 

346
00:16:34,680 --> 00:16:38,280
They end up paying sales tax to 
their supplier, they end up then

347
00:16:38,320 --> 00:16:41,080
maybe not charging it to their 
customer and you can end up in a

348
00:16:41,080 --> 00:16:45,880
lot of just a mess there. 
So that's one to really watch 

349
00:16:45,880 --> 00:16:49,640
out for if you're kind of doing 
shop drop shipping today. 

350
00:16:51,160 --> 00:16:55,680
Digital goods is another one 
that can be pretty, I think 

351
00:16:55,680 --> 00:16:58,400
there's a lot of confusion 
around where it's like, well, 

352
00:16:58,400 --> 00:17:02,920
I'm not actually shipping a 
physical product, so am I 

353
00:17:02,920 --> 00:17:05,880
actually obligated to charge 
sales tax? 

354
00:17:06,240 --> 00:17:08,079
I can speak from the US 
perspective. 

355
00:17:08,079 --> 00:17:11,680
This is another great example of
the answer is going to be it 

356
00:17:11,680 --> 00:17:14,480
depends based on the states that
you're working in. 

357
00:17:15,359 --> 00:17:19,319
You know, I know certain states 
like California will have more 

358
00:17:19,319 --> 00:17:22,359
generous laws that will say 
you're actually be exempt in in 

359
00:17:22,520 --> 00:17:27,359
for a lot of a lot of these 
virtual or digital goods, 

360
00:17:27,560 --> 00:17:29,880
whereas there's other states 
where they're treated just the 

361
00:17:29,880 --> 00:17:32,600
same as any other, you know, 
retail transaction. 

362
00:17:32,600 --> 00:17:34,400
So that's just another yeah, go 
ahead. 

363
00:17:34,560 --> 00:17:35,880
Yeah. 
Just to jump in, what was an 

364
00:17:35,880 --> 00:17:39,440
example of a digital product? 
If someone's like, we have PDFs 

365
00:17:39,440 --> 00:17:41,360
on our website that cost a 
dollar, is that a digital 

366
00:17:41,360 --> 00:17:43,640
product like what's classified 
in that category? 

367
00:17:44,080 --> 00:17:46,040
Yeah. 
I mean that that that would be a

368
00:17:46,040 --> 00:17:49,120
digital product. 
If you're selling ebooks, other 

369
00:17:49,120 --> 00:17:52,480
things like online courses are 
great example of that. 

370
00:17:52,480 --> 00:17:55,400
That's become a growing thing, 
people who are, you know, 

371
00:17:55,440 --> 00:17:59,200
running courses and trainings 
and and and paid subscriptions 

372
00:17:59,200 --> 00:18:03,200
that way if you're selling, one 
thing to think about we haven't 

373
00:18:03,200 --> 00:18:05,760
talked yet about is this whole 
idea of marketplaces. 

374
00:18:06,280 --> 00:18:10,840
So if you're selling digital 
products on a marketplace, a 

375
00:18:10,840 --> 00:18:15,560
marketplace is, think about it 
as you know, the Amazons or 

376
00:18:15,560 --> 00:18:19,200
Etsy's of the world, they're 
actually kind of handling the 

377
00:18:19,200 --> 00:18:21,920
front end and you're just kind 
of selling your product through 

378
00:18:21,920 --> 00:18:23,800
those. 
It's not like you're owning the 

379
00:18:23,800 --> 00:18:26,000
transaction in the way that you 
are with Shopify. 

380
00:18:26,240 --> 00:18:30,440
Actually, even the Shop app. 
If you're on Shopify and selling

381
00:18:30,440 --> 00:18:33,120
through the Shop app and people 
are discovering you there, 

382
00:18:33,240 --> 00:18:35,280
that's also considered a 
marketplace. 

383
00:18:36,000 --> 00:18:38,120
And I bring up marketplaces 
because if you're selling 

384
00:18:38,120 --> 00:18:41,640
through there, generally the 
marketplace is actually handling

385
00:18:42,040 --> 00:18:46,200
the sales tax calculation and 
filing on your behalf. 

386
00:18:46,480 --> 00:18:50,240
So those orders you actually 
don't have to worry about filing

387
00:18:50,240 --> 00:18:53,560
for or collecting. 
So that's where it starts to get

388
00:18:53,560 --> 00:18:55,600
a a little tricky as well. 
So if you're selling directly 

389
00:18:55,600 --> 00:18:58,760
through your store for those 
sort of things, generally you 

390
00:18:58,760 --> 00:19:01,240
will have to collect sales tax. 
If you're working through a 

391
00:19:01,240 --> 00:19:03,800
marketplace, generally they're 
going to handle that for you. 

392
00:19:04,520 --> 00:19:06,760
So it's all that kind of 
intricate stuff that you got to 

393
00:19:06,760 --> 00:19:08,680
be thinking about when it comes 
to those as well. 

394
00:19:48,560 --> 00:19:53,160
Now back to the show feedback. 
We get a lot from a lot of the 

395
00:19:53,160 --> 00:19:55,840
big Etsy and Amazon type 
marketplaces. 

396
00:19:56,160 --> 00:19:58,320
People often say like it's hard 
enough trying to make a profit 

397
00:19:58,320 --> 00:20:01,240
on my product I can't afford. 
To like sell it on there at the 

398
00:20:01,240 --> 00:20:03,880
price they want me to 
competitively it's but actually 

399
00:20:03,880 --> 00:20:06,800
when you start to factor in that
they're handling the tax for 

400
00:20:06,800 --> 00:20:09,360
you, you know, not, not always. 
Again, speak to financial 

401
00:20:09,360 --> 00:20:11,280
professionals, find out exactly 
what's happening under the hood.

402
00:20:11,280 --> 00:20:14,600
But if the if in that scenario 
they are looking after the tax 

403
00:20:14,600 --> 00:20:17,120
for you, well, you can factor 
that in and say, all right, 

404
00:20:17,120 --> 00:20:19,160
well, when I'm having to pay a 
sales tax over here, I'm not 

405
00:20:19,160 --> 00:20:20,800
having to pay on Amazon, for 
example. 

406
00:20:21,160 --> 00:20:24,000
Well, actually that means that 
Amazon's, whatever their fee is,

407
00:20:24,000 --> 00:20:27,000
I can discount that because I 
have to pay it to the government

408
00:20:27,000 --> 00:20:29,680
or state whatever, either way, 
whether I'm doing it directly or

409
00:20:29,680 --> 00:20:31,560
they're doing it on my behalf, 
which actually means the 

410
00:20:31,560 --> 00:20:33,680
economics of it start to look a 
little bit more attractive. 

411
00:20:33,680 --> 00:20:36,280
So definitely something to 
consider with the financials. 

412
00:20:36,840 --> 00:20:39,160
Yeah, Yeah, that's a great, 
that's a great way of looking at

413
00:20:39,160 --> 00:20:40,200
it. 
You know, I think there's all 

414
00:20:40,200 --> 00:20:42,800
the pros and cons of certain 
marketplaces. 

415
00:20:42,800 --> 00:20:46,240
We see, we see brands that are 
selling on like large 

416
00:20:46,240 --> 00:20:48,800
marketplaces like the Amazons of
the world. 

417
00:20:49,040 --> 00:20:51,360
We also see ones that are, are 
selling through more like 

418
00:20:51,360 --> 00:20:55,960
vertical eyes, niche 
marketplaces where generally the

419
00:20:55,960 --> 00:20:58,520
terms might be a little bit 
more, you know, beneficial to 

420
00:20:58,520 --> 00:21:00,960
them as well. 
But yeah, that's just a, it's a,

421
00:21:01,120 --> 00:21:03,680
it's a big consideration. 
And the big thing about 

422
00:21:03,680 --> 00:21:08,200
marketplaces to know is you all 
the sales tax will be handled 

423
00:21:08,200 --> 00:21:10,520
through those. 
But generally there are still 

424
00:21:10,520 --> 00:21:13,400
some states if you're selling in
the US where you at least want 

425
00:21:13,400 --> 00:21:16,080
to still have visibility of 
those marketplace orders because

426
00:21:16,080 --> 00:21:20,040
those still can count towards 
that Nexus I was talking about 

427
00:21:20,040 --> 00:21:23,040
before. 
And so another example of if 

428
00:21:23,040 --> 00:21:26,720
you're just using, you know, 
through like a Shopify tax, for 

429
00:21:26,720 --> 00:21:30,680
example, well, Shopify is going 
to help you track all of your 

430
00:21:30,680 --> 00:21:33,600
Shopify orders, but how do you 
make sure you're also tracking 

431
00:21:33,600 --> 00:21:35,320
your orders through all your 
marketplaces? 

432
00:21:35,320 --> 00:21:38,640
This is another example where 
using a third party tool can be 

433
00:21:38,640 --> 00:21:41,880
beneficial to help you 
consolidate your orders, whether

434
00:21:41,880 --> 00:21:45,560
it's through marketplaces and 
Shopify or if you're selling on,

435
00:21:46,040 --> 00:21:48,840
if you're doing invoicing 
through a quick quote, books or 

436
00:21:48,840 --> 00:21:51,480
something like that. 
All of these can have tax 

437
00:21:51,520 --> 00:21:53,840
obligations and being able to 
centralized that through a tool 

438
00:21:53,840 --> 00:21:56,000
can be really important as well.
Yeah. 

439
00:21:56,000 --> 00:21:58,680
I'm saying again, it's a really 
good point where having run a 

440
00:21:58,680 --> 00:22:01,240
Shopify business before and 
tried to like start selling 

441
00:22:01,240 --> 00:22:04,800
throughout Europe and and across
into the US, suddenly then we 

442
00:22:05,000 --> 00:22:07,360
mentioned this earlier already 
like having those cross-border 

443
00:22:07,360 --> 00:22:09,040
things and we're we're going to 
talk about it a little bit more 

444
00:22:09,040 --> 00:22:11,240
in a moment. 
But even the cross borders like 

445
00:22:11,240 --> 00:22:14,480
it gets so complicated that's 
you just to go, this product is 

446
00:22:14,480 --> 00:22:18,920
£100 or €100 or $100. 
That's what I'm selling it at. 

447
00:22:19,000 --> 00:22:21,200
And then you have something that
just says, and here's the 

448
00:22:21,200 --> 00:22:23,320
economics of how that works 
from. 

449
00:22:23,560 --> 00:22:27,400
So then you go, OK, off the 100 
lbs dollars EUR that I'm going 

450
00:22:27,400 --> 00:22:29,520
to receive from the customer for
this product. 

451
00:22:30,280 --> 00:22:33,280
Do I factor shipping in or not? 
What margin have I actually got 

452
00:22:33,280 --> 00:22:34,920
on this thing? 
I, I think it's, it's, it's 

453
00:22:34,920 --> 00:22:37,040
amazing. 
Just, I mean, even the, the 

454
00:22:37,040 --> 00:22:39,800
business we ran, which was 
bamboo sunglasses, looking at 

455
00:22:39,800 --> 00:22:41,880
the bamboo sunglass saying, 
right, it's what, between 1:00 

456
00:22:41,880 --> 00:22:44,480
and $2.00 to buy a pair of 
sunglasses. 

457
00:22:44,840 --> 00:22:47,720
By the time I'd paid the import 
duty, the shipping cost put them

458
00:22:47,720 --> 00:22:49,840
in a warehouse like we used our 
office. 

459
00:22:49,840 --> 00:22:52,360
But it's, it's still physical 
space that's the business is 

460
00:22:52,360 --> 00:22:55,040
paying for at some point. 
All of those things going all 

461
00:22:55,040 --> 00:22:59,160
right, if I sell them at $20.00 
or £20 per pair, the economics 

462
00:22:59,160 --> 00:23:03,400
are going from 2:00 to 20 means 
I should have a 90% margin. 

463
00:23:03,400 --> 00:23:05,640
But actually, when I start to 
factor everything in and we 

464
00:23:05,640 --> 00:23:08,160
often wanted to offer free 
shipping, I had actually like 2 

465
00:23:08,160 --> 00:23:09,840
or 3 lbs of dollars left at the 
end. 

466
00:23:09,840 --> 00:23:12,080
And it was like, the economics 
don't work here. 

467
00:23:12,080 --> 00:23:15,800
I need to rethink this and see, 
I, I think having something that

468
00:23:16,000 --> 00:23:18,840
like tax cut that just gives you
that report to say, these are 

469
00:23:18,840 --> 00:23:20,760
the economics from a tax 
perspective. 

470
00:23:20,960 --> 00:23:23,360
And you say, right, how you 
know, then you can start to just

471
00:23:23,360 --> 00:23:24,920
play with the sums on a 
spreadsheet, can't you? 

472
00:23:24,920 --> 00:23:27,360
Or even within Shopify and say, 
if I sell it at this price, 

473
00:23:27,800 --> 00:23:30,560
those are my economics, but then
now we can do the marketing bit.

474
00:23:30,600 --> 00:23:32,680
How does that compare to the 
next person who sells a similar 

475
00:23:32,680 --> 00:23:34,920
product, what differentiates 
ours, etcetera, etcetera. 

476
00:23:34,920 --> 00:23:37,800
But so many businesses when they
get these economics wrong, it's 

477
00:23:37,800 --> 00:23:40,040
a problem. 
And obviously, we're not going 

478
00:23:40,040 --> 00:23:42,400
to ask you to name names, but I 
know you've got a few examples 

479
00:23:42,400 --> 00:23:45,080
of actually where this has gone 
wrong, where brands have made 

480
00:23:45,080 --> 00:23:47,040
mistakes for this. 
Give us a few. 

481
00:23:47,160 --> 00:23:49,480
Give us a few examples of 
actually where, again, it's like

482
00:23:49,480 --> 00:23:51,320
warning signs and nice learnings
for the rest of us. 

483
00:23:51,320 --> 00:23:54,800
So no one follows in this wake. 
Yeah, yeah. 

484
00:23:54,840 --> 00:23:59,280
I mean, the most common 
situation we see for brands who 

485
00:23:59,280 --> 00:24:03,760
have grown really fast, you 
know, maybe we've had situations

486
00:24:03,760 --> 00:24:07,320
where businesses, you know, 
maybe they got featured on, they

487
00:24:07,320 --> 00:24:10,200
got some media coverage that 
they weren't expecting that 

488
00:24:10,200 --> 00:24:13,160
really helped blow things up. 
Or maybe they went into the 

489
00:24:13,160 --> 00:24:17,120
holidays, Black Friday, Cyber 
Monday last year and, and they 

490
00:24:17,120 --> 00:24:20,720
get big spike in sales or 
they're just a successful brand 

491
00:24:20,720 --> 00:24:23,280
that's really grown real really 
fast just because they're doing 

492
00:24:23,280 --> 00:24:27,080
well and they're they get some 
virality on their products and 

493
00:24:27,160 --> 00:24:31,960
they just don't think about the 
dealing with sales tax at all. 

494
00:24:32,000 --> 00:24:34,640
You know, that's a that's 
something that happens where it 

495
00:24:34,640 --> 00:24:36,800
becomes maybe an afterthought 
for them. 

496
00:24:37,320 --> 00:24:39,440
Or they're like, hey, we'll take
care of the states where we have

497
00:24:39,440 --> 00:24:42,560
physical Nexus, but we'll worry 
about everything else later. 

498
00:24:42,800 --> 00:24:47,520
And if you haven't that at some 
point you're gonna have to deal 

499
00:24:47,520 --> 00:24:50,040
with it. 
And so the biggest thing we say 

500
00:24:50,040 --> 00:24:53,200
is like deal with it now. 
Don't wait. 

501
00:24:53,800 --> 00:24:56,200
Even though it's not something 
any of us really want to have to

502
00:24:56,200 --> 00:25:00,120
deal with in that situation, 
there's different paths you'll 

503
00:25:00,120 --> 00:25:02,560
be able to go. 
That's definitely a situation 

504
00:25:02,560 --> 00:25:05,720
where if you're in that, if you 
know you've reached next, if you

505
00:25:05,720 --> 00:25:08,120
start come out of this episode 
and start searching and say, 

506
00:25:08,400 --> 00:25:12,200
wow, I, I have an obligation in 
a lot of states or different 

507
00:25:12,200 --> 00:25:14,120
regions and I haven't taken care
of that. 

508
00:25:14,320 --> 00:25:17,520
Like that's definitely a 
situation you should work with a

509
00:25:17,600 --> 00:25:19,800
professional. 
I would certainly recommend that

510
00:25:19,800 --> 00:25:22,960
because they can help guide you.
There's a lot that you'll want 

511
00:25:23,000 --> 00:25:25,920
to know there, but typically 
based on when you hit these 

512
00:25:25,920 --> 00:25:28,480
different thresholds, there is a
path to getting compliant. 

513
00:25:28,480 --> 00:25:31,440
It doesn't mean that you'll, you
know, be audited and your 

514
00:25:31,600 --> 00:25:33,560
business will completely fail or
anything like that. 

515
00:25:33,560 --> 00:25:35,800
You just want to go through the 
proper steps to make sure you 

516
00:25:35,800 --> 00:25:39,320
get into a good spot. 
And generally the different 

517
00:25:39,320 --> 00:25:42,280
states you work with here in the
US, they'll, they're happy to 

518
00:25:42,280 --> 00:25:45,280
work with you if you come to 
them in good faith and, and, and

519
00:25:45,280 --> 00:25:47,880
handle that part of it. 
But that's certainly another 

520
00:25:47,880 --> 00:25:50,720
example of where having a tool 
that can help you get all the 

521
00:25:50,720 --> 00:25:53,240
reports you need, get all the 
view of your historicals and all

522
00:25:53,240 --> 00:25:54,520
that is going to be really 
important. 

523
00:25:54,520 --> 00:25:59,240
So that, that's certainly the, 
the, the most common and we see 

524
00:25:59,240 --> 00:26:02,840
that from some large brands that
you'd be surprised, you know, 

525
00:26:02,840 --> 00:26:04,920
you might be surprised that 
they're in that situation. 

526
00:26:05,440 --> 00:26:07,200
If you are in the situation, 
make sure that you're also 

527
00:26:07,200 --> 00:26:11,360
accounting, have some funds to 
take care of that at some point.

528
00:26:11,360 --> 00:26:14,480
If you're like, we're not going 
to deal with it, OK, I, I 

529
00:26:14,480 --> 00:26:16,280
certainly wouldn't recommend 
that, but make sure you have 

530
00:26:16,280 --> 00:26:19,280
funds because that that bill 
will come to you eventually. 

531
00:26:19,280 --> 00:26:22,280
So that would be 1 big one. 
I can do stop there. 

532
00:26:22,280 --> 00:26:24,640
I don't know if you if you've 
run into that at all or seen 

533
00:26:24,640 --> 00:26:26,920
that, but. 
We have, yeah, I, it's one of my

534
00:26:26,920 --> 00:26:28,760
catch phrases. 
I'm, I am writing a book, by the

535
00:26:28,760 --> 00:26:31,200
way, guys, and I'm not plugging 
it because it's not going to be 

536
00:26:31,200 --> 00:26:34,320
ready for at least 10 years. 
But I'm writing memoirs and one 

537
00:26:34,320 --> 00:26:37,600
of the funniest memoirs I've got
is we, there's a small shortlist

538
00:26:37,600 --> 00:26:39,520
of brands. 
So I'm not going to name by name

539
00:26:39,520 --> 00:26:42,000
in the book, but I am going to 
talk in my book, which is hence 

540
00:26:42,000 --> 00:26:44,320
why it reminded me this about 
my, my catch phrase scaling a 

541
00:26:44,320 --> 00:26:46,640
problem. 
And it's I think it's so 

542
00:26:46,640 --> 00:26:48,840
fundamental that so many 
businesses are like, wow, this 

543
00:26:48,840 --> 00:26:50,600
has really taken off. 
Customers are buying. 

544
00:26:51,080 --> 00:26:53,320
But actually, I think I've come 
to learn that over the years 

545
00:26:53,320 --> 00:26:56,240
that although in the early days,
the customers buying is the 

546
00:26:56,240 --> 00:26:59,040
hardest problem to solve. 
Without that you do have 

547
00:26:59,040 --> 00:27:00,800
nothing. 
You know, that's money comes in 

548
00:27:00,800 --> 00:27:02,760
and then it starts trickling out
into all these different streams

549
00:27:02,760 --> 00:27:05,680
from staff to offices, to 
products, to tax to everything 

550
00:27:05,680 --> 00:27:07,200
else. 
If if you're not getting the 

551
00:27:07,600 --> 00:27:10,120
customers in, then you have an 
issue once you are getting them 

552
00:27:10,120 --> 00:27:12,080
in, if you've not done your, I 
call them the, you know, kind of

553
00:27:12,080 --> 00:27:14,320
product economics. 
If you've not done those product

554
00:27:14,480 --> 00:27:17,800
economic sums and work it all 
out, when you do scale when as 

555
00:27:17,800 --> 00:27:20,480
you say, like it's interesting 
you mentioned the press because 

556
00:27:20,480 --> 00:27:23,600
normally when someone blows up 
in the press, that article 

557
00:27:23,600 --> 00:27:26,160
they've got in the press hasn't 
actually cost them anything. 

558
00:27:26,560 --> 00:27:29,640
So from the very, very first 
point, you have the cheapest 

559
00:27:29,800 --> 00:27:32,840
like basically free point of 
marketing where the CEO got 

560
00:27:32,840 --> 00:27:35,480
invited on the news and suddenly
sales have spiked. 

561
00:27:35,480 --> 00:27:38,040
And if you are making a loss and
you haven't done the economics 

562
00:27:38,040 --> 00:27:40,560
properly, the loss is going to 
go from, you know, if it's, if 

563
00:27:40,560 --> 00:27:43,960
you're making a 5% loss and 
that's currently $5 and you 

564
00:27:43,960 --> 00:27:46,760
tenfold up, you've now made a 
$50 loss and there might be as 

565
00:27:46,760 --> 00:27:49,280
many other zeros on both of 
those two sums as you like. 

566
00:27:49,600 --> 00:27:51,840
So I think the scaling a problem
is such an issue. 

567
00:27:51,840 --> 00:27:54,320
And we've had brands before go, 
it's all going really well. 

568
00:27:54,320 --> 00:27:57,160
ROI is great, like we're making 
really good orders and stuff, 

569
00:27:57,160 --> 00:28:00,040
but we basically we're on the 
verge of shutting down the whole

570
00:28:00,040 --> 00:28:01,640
company like just stop 
everything. 

571
00:28:01,640 --> 00:28:02,840
We need to kind of take a step 
back. 

572
00:28:03,400 --> 00:28:05,840
I think when the free orders 
through, I say free is in 

573
00:28:05,840 --> 00:28:09,920
marketing, free through SEO, 
through e-mail, through PR, when

574
00:28:09,920 --> 00:28:12,800
they're not making your money, 
it's like, okay, seriously guys,

575
00:28:12,800 --> 00:28:15,200
we need to get a financial 
advisor in and obviously some 

576
00:28:15,200 --> 00:28:17,160
like tax clouds going to help. 
What are some of the other 

577
00:28:17,160 --> 00:28:19,240
problems on your list that that 
you guys have seen? 

578
00:28:19,960 --> 00:28:25,240
Yeah, I mean the other, so one 
that's like less high stakes, I 

579
00:28:25,240 --> 00:28:28,000
would say that happens a lot is 
some people when they get 

580
00:28:28,000 --> 00:28:31,400
started, they actually are just 
like, oh, I have a store, they 

581
00:28:31,400 --> 00:28:34,440
go into their Shopify settings, 
they see tax and they just like 

582
00:28:34,720 --> 00:28:37,040
turn tax collection on. 
Boring where? 

583
00:28:37,160 --> 00:28:38,040
Yeah, we'll turn it off. 
Yeah. 

584
00:28:38,480 --> 00:28:40,600
Yeah, yeah, yeah. 
Either either way, like turn it 

585
00:28:40,600 --> 00:28:43,360
off or if you just turn it on, 
just start collecting. 

586
00:28:44,000 --> 00:28:47,760
And if you're particularly for 
new like you, you don't need to 

587
00:28:47,760 --> 00:28:49,880
start collecting. 
And in fact, you shouldn't start

588
00:28:49,880 --> 00:28:53,840
collecting until you are at a 
point where you really need to 

589
00:28:53,840 --> 00:28:56,560
register with the state. 
And so that's one thing I would,

590
00:28:56,560 --> 00:28:58,840
I would think about as well. 
I think that's certainly the 

591
00:28:58,840 --> 00:29:03,080
case in the US that don't start 
just collecting now because 

592
00:29:03,080 --> 00:29:06,160
ultimately you're collecting tax
that you don't actually have to 

593
00:29:06,160 --> 00:29:08,720
file with the state. 
And so wait till you have Nexus 

594
00:29:08,720 --> 00:29:12,320
or are approaching Nexus before 
you actually go and get 

595
00:29:12,320 --> 00:29:14,840
registered with the states. 
And that's something we see 

596
00:29:14,840 --> 00:29:16,680
businesses doing where they're 
like, I just want to get this 

597
00:29:16,680 --> 00:29:18,080
over with now and start doing 
it. 

598
00:29:18,080 --> 00:29:21,240
And that can put you in a weird 
situation where you're actually 

599
00:29:21,240 --> 00:29:23,200
collecting tax that you don't 
really need to be. 

600
00:29:23,200 --> 00:29:25,200
And then. 
It's just another thing, isn't 

601
00:29:25,200 --> 00:29:26,760
it? 
And it puts your prices up and 

602
00:29:26,880 --> 00:29:28,080
yeah. 
Yeah, yeah. 

603
00:29:28,080 --> 00:29:29,840
And in some situations like 
you're collecting money from 

604
00:29:29,840 --> 00:29:33,400
your customers that actually you
really shouldn't be. 

605
00:29:33,800 --> 00:29:36,520
And so it kind of put can put 
put you in a bit of a weird 

606
00:29:36,920 --> 00:29:41,200
position as well. 
Other really common one just to 

607
00:29:41,200 --> 00:29:46,120
speak to is, you know, this one 
is a little bit more general, 

608
00:29:46,320 --> 00:29:51,000
but you know, at Tax Cloud we're
dealing with a lot of businesses

609
00:29:51,000 --> 00:29:53,280
who are switching from other 
providers. 

610
00:29:53,280 --> 00:29:56,360
And again, like, I really don't 
present this one as a way of 

611
00:29:56,360 --> 00:29:58,920
just like bashing other 
providers, but I think it is 

612
00:29:58,920 --> 00:30:03,640
good context to learn from where
there's, it's a, it's a, a world

613
00:30:03,640 --> 00:30:06,360
where if you've been you paying 
attention to sales tax for a 

614
00:30:06,360 --> 00:30:09,920
while, there's like one or two 
providers maybe five years ago 

615
00:30:09,920 --> 00:30:11,440
that like everyone's like, I'll 
just use them. 

616
00:30:11,640 --> 00:30:15,960
And and you get locked into 
these tools and you actually 

617
00:30:15,960 --> 00:30:19,000
don't realize that there's 
cheaper alternatives out there, 

618
00:30:19,000 --> 00:30:21,440
that there's alternatives like 
tax cloud where we really put a 

619
00:30:21,440 --> 00:30:24,960
priority on people and customer 
support and making sure we're 

620
00:30:24,960 --> 00:30:29,320
really responsive. 
And that's another big one that 

621
00:30:29,320 --> 00:30:32,320
like make sure if you have a 
tool in place today that you're 

622
00:30:32,320 --> 00:30:35,080
doing your work of looking all 
their alternatives that are out 

623
00:30:35,080 --> 00:30:38,520
there. 
That's a big one and tied to 

624
00:30:38,520 --> 00:30:41,400
that, if you're selling in the 
US today and you're using 

625
00:30:41,400 --> 00:30:43,960
provider, maybe just like a 
little inside tip I'd give 

626
00:30:43,960 --> 00:30:48,200
people is to work with a 
provider who's part of the 

627
00:30:48,200 --> 00:30:52,640
streamlined sales tax. 
It's called SST program. 

628
00:30:52,880 --> 00:30:58,480
This is actually a program where
there's certified providers that

629
00:30:59,120 --> 00:31:00,800
automatically will file on your 
behalf. 

630
00:31:00,800 --> 00:31:03,400
I think it's on 26 states, maybe
20. 

631
00:31:03,640 --> 00:31:06,960
The numbers has changed a little
bit, but you don't get charged 

632
00:31:06,960 --> 00:31:09,320
when you work with a provider 
for those states. 

633
00:31:09,320 --> 00:31:12,120
So we actually pass that savings
on to you. 

634
00:31:12,360 --> 00:31:15,520
There's only, I think 6 or 7 
providers in the US. 

635
00:31:15,520 --> 00:31:20,320
So it's kind of free of free 
filing to, to, to deal with. 

636
00:31:21,040 --> 00:31:23,640
And so if you're working with 
someone today, ask about that 

637
00:31:23,640 --> 00:31:26,720
program, that's another mistake 
we see is people just maybe use 

638
00:31:26,720 --> 00:31:28,760
a provider who they could be 
getting that program or they 

639
00:31:28,760 --> 00:31:30,200
don't use a provider. 
That's part of it. 

640
00:31:30,400 --> 00:31:33,280
And that's just money you're 
leaving on the table that's 

641
00:31:33,280 --> 00:31:34,960
gonna that you could be taking 
advantage of. 

642
00:31:34,960 --> 00:31:36,320
So we certainly recommend that 
as well. 

643
00:31:37,080 --> 00:31:38,440
I mean, that's a really, really 
good tip. 

644
00:31:39,360 --> 00:31:41,400
I, I, I think it is, as you say,
money on the table. 

645
00:31:41,400 --> 00:31:43,200
Why on earth would you want to 
overpay for this stuff? 

646
00:31:43,440 --> 00:31:44,880
I don't mind. 
I, I would say I don't mind 

647
00:31:44,880 --> 00:31:47,920
paying a bit more if it makes 
things easy and simple, but that

648
00:31:47,920 --> 00:31:49,560
it feels like a bit of a box 
tick just to say to your 

649
00:31:49,560 --> 00:31:51,040
provider, are you doing this? 
No. 

650
00:31:51,040 --> 00:31:52,520
Well, could you start doing it 
for me? 

651
00:31:53,320 --> 00:31:56,160
I, I, I think in the UK as well,
like just just something to flag

652
00:31:56,160 --> 00:31:58,840
about my VAT return because this
relates to selling products 

653
00:31:58,840 --> 00:32:00,480
here. 
And I know it's similar in the 

654
00:32:00,480 --> 00:32:02,720
US and it's similar across lots 
of other States and countries. 

655
00:32:02,720 --> 00:32:06,880
Is when I, when, when I first 
registered for VAT, the thing I 

656
00:32:06,880 --> 00:32:09,840
hadn't even realised because 
again, I was so focused on just 

657
00:32:09,840 --> 00:32:13,400
getting leads and, and clients 
in, back in, I'm trying to look 

658
00:32:13,400 --> 00:32:14,800
at the dates. 
It would have been 2000 and 

659
00:32:14,800 --> 00:32:16,920
eight 2009. 
I sort of started out in this, 

660
00:32:17,440 --> 00:32:19,320
but, but I remember back then I 
was so busy trying to get 

661
00:32:19,320 --> 00:32:22,840
clients in, I didn't realise 
that I could offset tax as well.

662
00:32:22,840 --> 00:32:25,760
And again, we're not going to 
give financial advice, but I 

663
00:32:25,760 --> 00:32:29,160
would look into that where by 
collecting tax from my clients 

664
00:32:29,160 --> 00:32:32,160
or in your case everybody, your 
customers, you can offset some 

665
00:32:32,160 --> 00:32:34,360
of that tax where you're also 
spending money in some 

666
00:32:34,360 --> 00:32:36,920
situations. 
And certainly here in the UK, 

667
00:32:36,920 --> 00:32:40,400
every tax return, every business
puts in for VAT, value added 

668
00:32:40,400 --> 00:32:42,480
tax. 
It's our version of sales tax. 

669
00:32:42,560 --> 00:32:45,920
We have an extra word in ours. 
No one knows why but the but, 

670
00:32:45,920 --> 00:32:47,880
but by doing that we can offset 
some of it. 

671
00:32:47,880 --> 00:32:50,520
So again, I think even I don't 
know, I don't know if you can 

672
00:32:50,520 --> 00:32:53,520
comment on whether that sort of 
situation in the US and tax 

673
00:32:53,520 --> 00:32:56,760
cloud having that perspective. 
Actually going back to one of my

674
00:32:56,760 --> 00:32:59,600
earlier questions, doing that 
calculation of when should I go 

675
00:32:59,600 --> 00:33:03,240
from DIY and manual to a more 
automated filing system. 

676
00:33:03,520 --> 00:33:05,760
Actually that that was a real 
factor for me of saying, well, 

677
00:33:05,760 --> 00:33:08,840
I'm already spending this much 
per month on tools I'm using 

678
00:33:08,840 --> 00:33:11,680
services I'm buying products, 
I'm buying computers. 

679
00:33:11,880 --> 00:33:14,640
There's 20% VAT on all the 
computers I buy here in the UK. 

680
00:33:14,880 --> 00:33:18,640
And actually, if I'm buying a 
MacBook for 1000 lbs, 200 lbs is

681
00:33:18,760 --> 00:33:21,960
on top is Vati could offset the 
200 lbs versus VAT. 

682
00:33:21,960 --> 00:33:23,760
It's coming. 
So I've just saved £200. 

683
00:33:24,120 --> 00:33:27,840
I think it's, there's a real way
to be tax savvy, I would say. 

684
00:33:27,880 --> 00:33:30,400
And, and it's important to have 
the right data and the right 

685
00:33:30,400 --> 00:33:33,280
tool like Tax Cloud to actually 
have that information to be able

686
00:33:33,280 --> 00:33:36,240
to make some of those decisions.
Yeah, Yeah, for sure. 

687
00:33:36,240 --> 00:33:39,000
I mean, I think in the in the US
there's a little bit more of 

688
00:33:39,000 --> 00:33:42,520
kind of offsetting like your 
other business taxes outside of 

689
00:33:42,720 --> 00:33:47,080
kind of like general sales tax. 
I mean, for, for us, what we 

690
00:33:47,080 --> 00:33:50,600
really find on the sales tax 
side in terms of thinking about 

691
00:33:50,600 --> 00:33:55,000
kind of cost savings and, and 
those sort of things are a few 

692
00:33:55,000 --> 00:33:56,680
of the things we've talked 
about, right? 

693
00:33:56,800 --> 00:33:59,680
Understanding your exemption in 
those products. 

694
00:33:59,680 --> 00:34:01,240
That's certainly a big part of 
it. 

695
00:34:01,480 --> 00:34:04,840
And having a tool that can 
actually track that stuff, you 

696
00:34:04,840 --> 00:34:09,320
know, using a provider that is, 
you know, you, there's, we've 

697
00:34:09,320 --> 00:34:12,400
talked a lot about the 
additional cost of tax, but then

698
00:34:12,400 --> 00:34:16,159
there's an additional cost of 
using a provider. 

699
00:34:16,280 --> 00:34:18,239
Now paying for a tool obviously 
is going to make your life 

700
00:34:18,239 --> 00:34:21,840
easier, but you know, definitely
do some price comparison out 

701
00:34:21,840 --> 00:34:25,320
there of these tools and make 
sure you're not overpaying for 

702
00:34:25,320 --> 00:34:26,719
the solutions you're using as 
well. 

703
00:34:26,719 --> 00:34:31,159
That's why we recommend Shopify 
tax because to a certain 

704
00:34:31,159 --> 00:34:34,120
threshold if you're a new 
business, you actually won't 

705
00:34:34,120 --> 00:34:36,960
have to pay anything. 
And then I don't know if top my 

706
00:34:36,960 --> 00:34:38,600
head, but there is some 
threshold where you will start 

707
00:34:38,600 --> 00:34:42,520
to have to pay Shopify, but then
they cap that expense, right. 

708
00:34:42,520 --> 00:34:45,840
And then so thinking about, you 
know, the provider and the and 

709
00:34:45,840 --> 00:34:49,400
the cost related to that. 
And then obviously the last part

710
00:34:49,400 --> 00:34:52,520
of it is just making sure you 
stay compliant so that you're 

711
00:34:52,520 --> 00:34:56,480
not dealing with other penalties
after the fact and getting into 

712
00:34:56,480 --> 00:34:59,200
a bad situation. 
Those are all kind of the cost 

713
00:34:59,200 --> 00:35:01,960
related items that generally 
we're thinking about on the 

714
00:35:01,960 --> 00:35:05,040
sales tax side, tax cloud and 
having a tool that can help 

715
00:35:05,040 --> 00:35:06,680
automate all of that for you. 
It's just going to make your 

716
00:35:06,680 --> 00:35:09,960
life a lot easier for sure. 
Yeah, yeah, absolutely amazing. 

717
00:35:09,960 --> 00:35:12,720
And one of the best bits of 
advice I ever had was, and this 

718
00:35:12,840 --> 00:35:15,040
is going to sound so simple to 
you, especially if you've been 

719
00:35:15,040 --> 00:35:17,680
the CEO, you would have looked 
at loads of these is AP and L 

720
00:35:17,680 --> 00:35:20,720
report, profit and loss. 
You would not believe how 

721
00:35:20,720 --> 00:35:22,920
important they are. 
Guys, whether you're running a 

722
00:35:22,920 --> 00:35:25,840
Shopify business, an agency 
business, a hair salon, whatever

723
00:35:25,840 --> 00:35:28,440
it is, you need AP and L report 
and you need it regularly. 

724
00:35:28,440 --> 00:35:30,160
And you're not going to have 
accurate data if you don't use 

725
00:35:30,160 --> 00:35:32,720
the right tools for it. 
The profit and loss, literally, 

726
00:35:33,120 --> 00:35:34,880
I assume they're the same format
all around the world. 

727
00:35:34,880 --> 00:35:37,840
I use 0 here. 
The top bit just says all of my 

728
00:35:37,880 --> 00:35:39,760
income and that falls in a few 
buckets. 

729
00:35:40,160 --> 00:35:42,000
Then there's a big long list, 
which is really depressing 

730
00:35:42,000 --> 00:35:43,840
because it's bigger than the 
income list and that's the 

731
00:35:43,880 --> 00:35:46,680
outgoings list tend to be they 
have to be smaller numbers or 

732
00:35:46,680 --> 00:35:49,480
you're not making a profit, but 
just having access to that like 

733
00:35:49,760 --> 00:35:53,440
like almost in real time guys. 
The, the difference on my side 

734
00:35:53,440 --> 00:35:55,640
is that we have a lot of 
expenses that are like physical 

735
00:35:55,640 --> 00:35:57,520
receipts and they all need to be
logged by a bookkeeper. 

736
00:35:57,960 --> 00:36:00,680
But actually within Shopify, a 
lot of your receipts can be done

737
00:36:00,880 --> 00:36:03,280
almost in real time through a 
system like tax cloud. 

738
00:36:03,280 --> 00:36:06,160
To actually say this is your, I 
don't know if it's the same 

739
00:36:06,160 --> 00:36:08,720
phrase in the US, but in the UK,
we use the term run rate a lot 

740
00:36:08,720 --> 00:36:11,600
when we talk about financials. 
So your run rate right now is 

741
00:36:11,600 --> 00:36:14,080
how much cash are you making and
how much are you burning? 

742
00:36:14,320 --> 00:36:16,840
And it's like, have you got 
enough coal to keep that fire 

743
00:36:16,840 --> 00:36:18,160
going without running out of 
coal? 

744
00:36:18,440 --> 00:36:19,800
And that's the, the profit and 
loss bit. 

745
00:36:19,800 --> 00:36:23,560
And so I think having access to 
that quickly, real time tax is 

746
00:36:23,560 --> 00:36:27,600
such a big part of it. 
I, I won't, I won't moan too 

747
00:36:27,600 --> 00:36:29,360
much about the tax rates in the 
UK. 

748
00:36:29,600 --> 00:36:31,680
But if I was running this 
business 20 years ago, I'd be 

749
00:36:31,680 --> 00:36:33,960
far more wealthy and probably 
have a lot more staff and a 

750
00:36:33,960 --> 00:36:36,480
bigger office than I have now 
and the same income. 

751
00:36:36,880 --> 00:36:39,680
So it's even more important, I 
think, in the current global 

752
00:36:39,680 --> 00:36:42,640
climate to yeah, to keep a 
really close eye on this and 

753
00:36:42,920 --> 00:36:45,360
yeah, yeah, yeah. 
But but Ryan, it's been so good 

754
00:36:45,360 --> 00:36:46,720
to have you on the show. 
I really appreciate your time. 

755
00:36:46,720 --> 00:36:48,960
And if anyone wants to reach out
to Ryan and the team, go to 

756
00:36:48,960 --> 00:36:50,800
taxcloud.com. 
Again, if you put a forward 

757
00:36:50,800 --> 00:36:54,360
slash winning on the end free on
boarding session for when you 

758
00:36:54,520 --> 00:36:57,360
when you guys decide to make 
this make the switch and but but

759
00:36:57,360 --> 00:36:59,640
Ryan people can reach out to you
guys have a conversation, ask 

760
00:36:59,640 --> 00:37:01,600
questions in advance, can't they
if they if they want to know 

761
00:37:01,600 --> 00:37:03,080
what's going on and check out 
the free trial. 

762
00:37:03,600 --> 00:37:05,960
Yeah, that's right. 
We offer a free trial, the tool 

763
00:37:05,960 --> 00:37:08,640
30 day free trial. 
We also, as I mentioned before, 

764
00:37:08,640 --> 00:37:10,920
we put a real value on being 
people first. 

765
00:37:10,920 --> 00:37:13,640
You can talk to a real person 
here in the US. 

766
00:37:13,840 --> 00:37:17,320
As I said today, we service US 
based businesses and businesses 

767
00:37:17,720 --> 00:37:19,720
that are selling into North 
America. 

768
00:37:19,720 --> 00:37:23,120
We'll hopefully go global 
eventually, but we're here to 

769
00:37:23,120 --> 00:37:24,720
talk. 
If you're a business, whether 

770
00:37:24,720 --> 00:37:27,880
you're in a different country or
here and just have questions and

771
00:37:27,880 --> 00:37:30,760
want to evaluate the tool or 
just kind of understand a little

772
00:37:30,760 --> 00:37:33,360
bit, learn a little bit more. 
We got a great team here that's 

773
00:37:33,360 --> 00:37:37,720
happy to, to talk anytime, go to
tasklab.com as, as, as Nick 

774
00:37:37,720 --> 00:37:39,800
mentioned there and we'll be 
happy to connect. 

775
00:37:39,800 --> 00:37:42,440
So yeah, really hope this was 
valuable. 

776
00:37:42,440 --> 00:37:44,160
Hope we didn't scare people too 
much. 

777
00:37:44,160 --> 00:37:47,280
And yeah, you know, we're, we're
here. 

778
00:37:47,280 --> 00:37:49,920
We're here to be a real partner 
to help with your sales tax when

779
00:37:49,920 --> 00:37:52,560
you're when you're ready for it.
I think sometimes a bit of 

780
00:37:52,560 --> 00:37:55,240
stress is a good thing. 
Stress equals action in in all 

781
00:37:55,240 --> 00:37:57,440
good situations, as long as it's
imbalance. 

782
00:37:57,440 --> 00:37:59,960
But now massive thank you, Ryan.
I think there's so many things 

783
00:37:59,960 --> 00:38:01,080
as well that you brought up 
there. 

784
00:38:01,280 --> 00:38:03,160
We, we've never, we never really
talked about on the show. 

785
00:38:03,160 --> 00:38:06,400
We're so focused on the, the 
kind of really fun stuff, which 

786
00:38:06,400 --> 00:38:09,240
seems fun, but actually it's all
pointless doing the meta ads and

787
00:38:09,240 --> 00:38:11,600
the Google ads and the e-mail 
marketing and the, you know, 

788
00:38:11,920 --> 00:38:14,000
launching a Netflix series 
alongside your brand, like we 

789
00:38:14,000 --> 00:38:15,440
had somebody on recently as 
well. 

790
00:38:15,800 --> 00:38:17,600
And that's all fun. 
But actually if you don't get 

791
00:38:17,600 --> 00:38:19,600
the economics right, you're just
heading towards bankruptcy. 

792
00:38:19,600 --> 00:38:21,520
So now massive thank you, really
appreciate time. 

793
00:38:21,520 --> 00:38:23,480
Thanks for joining us. 
Hey, thanks a lot, Nick. 

794
00:38:23,480 --> 00:38:25,760
Thanks everyone. 
Cool and for everyone listening 

795
00:38:25,760 --> 00:38:28,320
at home, we are back again next 
week and tax cloud are going to 

796
00:38:28,320 --> 00:38:29,440
be on our website going to check
them out. 

797
00:38:29,440 --> 00:38:31,680
There'll be links in the 
descriptions and if you have any

798
00:38:31,680 --> 00:38:34,040
questions for them at all or 
actually if this has sparked a 

799
00:38:34,040 --> 00:38:37,680
topic of saying do you know what
this drives me mad, Send us an 

800
00:38:37,680 --> 00:38:39,800
e-mail hello at winning with 
shopify.com or check out 

801
00:38:39,800 --> 00:38:42,960
wwspodcast.com. 
I always at this point say we 

802
00:38:42,960 --> 00:38:45,160
couldn't keep winning with 
shopify.com because our 

803
00:38:45,160 --> 00:38:47,400
website's on Shopify right now 
and our Shopify policies. 

804
00:38:47,400 --> 00:38:49,840
You can't have the word Shopify 
in your domain, which is really 

805
00:38:49,840 --> 00:38:52,280
annoying, but there we go. 
We are in the pendants like a 

806
00:38:52,280 --> 00:38:53,400
mode about Shopify as much 
alike. 

807
00:38:53,640 --> 00:38:55,720
Thanks for tuning in today guys.
If you haven't already, please 

808
00:38:55,720 --> 00:38:57,760
leave us a review, hit subscribe
button and we will see you again

809
00:38:57,760 --> 00:38:58,760
next week. 
Take care.

