1 00:00:03,960 --> 00:00:05,800 Hello and welcome to another episode, the Winning with 2 00:00:05,800 --> 00:00:07,640 Shopify podcast. If you've not seen him before, 3 00:00:07,640 --> 00:00:10,000 my name is Nick and it doesn't always look this lovely look 4 00:00:10,000 --> 00:00:11,800 where I am, I'm in a different room. 5 00:00:12,080 --> 00:00:14,680 I'm still in the spec headquarters here in Surrey in 6 00:00:14,680 --> 00:00:17,520 the United Kingdom, just near London, but I was normally in a 7 00:00:17,520 --> 00:00:20,880 cupboard and the cupboard has now become an actual cupboard. 8 00:00:20,880 --> 00:00:23,000 We're still meeting room, but I've moved into a new space, 9 00:00:23,200 --> 00:00:24,960 hence these beautiful chairs. You might have seen it in a 10 00:00:24,960 --> 00:00:27,000 recent episode as well. We're going to be doing more 11 00:00:27,000 --> 00:00:29,480 face to face episodes and I thought I'd just turn this whole 12 00:00:29,480 --> 00:00:32,720 space into a new studio because actually my team don't use this 13 00:00:32,720 --> 00:00:34,640 space that often. Maybe just for lunch. 14 00:00:34,960 --> 00:00:36,920 Anyway, enough about me. Hope you guys are all doing 15 00:00:36,920 --> 00:00:38,760 well. Black Friday has finished. 16 00:00:38,960 --> 00:00:41,080 It's gone. In fact, I'm recording this on 17 00:00:41,080 --> 00:00:44,200 Monday the 8th of December. This is on my calendar, so we'll 18 00:00:44,200 --> 00:00:46,840 go with that. Monday the 8th of December and 19 00:00:47,160 --> 00:00:48,560 Cyber Monday's just gone as well. 20 00:00:48,680 --> 00:00:50,520 We are still waiting for some of the stats to come out. 21 00:00:50,520 --> 00:00:52,000 Shopify. There's a few that have been 22 00:00:52,000 --> 00:00:53,520 released, but I'm going to be sharing some of those over the 23 00:00:53,520 --> 00:00:55,680 next couple of weeks. I've also got a very special 24 00:00:55,680 --> 00:00:58,280 outfit next week. This is me desperately trying to 25 00:00:58,280 --> 00:01:00,880 get people to watch this rather than just listen. 26 00:01:00,880 --> 00:01:04,040 So please come and check out my festive outfit. 27 00:01:04,840 --> 00:01:07,120 Anyway, let's talk about Tuesday tea break talks. 28 00:01:07,120 --> 00:01:08,720 Are we changing the format slightly as well? 29 00:01:08,720 --> 00:01:11,200 I am drinking a ginger tea that is not changed. 30 00:01:11,400 --> 00:01:14,120 I drink a lot of ginger tea, but ginger is really good for 31 00:01:14,120 --> 00:01:16,000 digestion of just a very large client lunch. 32 00:01:16,200 --> 00:01:18,880 So we're drinking a ginger tea stay, but we changed the format 33 00:01:18,880 --> 00:01:20,120 a little bit. We're going to focus in on 34 00:01:20,120 --> 00:01:21,920 something every week. We've done a little bit of that 35 00:01:21,920 --> 00:01:23,840 the last couple of weeks and the feedback from you guys has been 36 00:01:23,840 --> 00:01:25,880 it's been much more beneficial to tune and listen to. 37 00:01:25,880 --> 00:01:29,680 So I'm going to be commenting on stuff Dun Dun Dun have to see 38 00:01:29,680 --> 00:01:31,400 what happens. It could be quite exciting. 39 00:01:31,560 --> 00:01:33,960 So the new format is going to be quote or fact of the week. 40 00:01:33,960 --> 00:01:37,040 And I actually got about 15 quotes this week, but I'll 41 00:01:37,040 --> 00:01:39,920 explain why in a SEC. Their ideas for you guys, and I 42 00:01:39,920 --> 00:01:41,320 think I've explained it, their ideas for you guys. 43 00:01:41,320 --> 00:01:43,600 We're going to have a big topic we're going to talk about. 44 00:01:43,600 --> 00:01:46,000 And today you've probably seen in the title as well, today's 45 00:01:46,000 --> 00:01:47,880 big topic I'm going to be talking about is that shopping 46 00:01:47,880 --> 00:01:50,840 habits are changing, which creates opportunities to get 47 00:01:50,840 --> 00:01:52,200 ahead. So we're going to talk about 48 00:01:52,200 --> 00:01:54,920 what those opportunities are and how those shopping habits have 49 00:01:54,920 --> 00:01:58,560 changed and what we're expecting to change next year #spoiler 50 00:01:58,560 --> 00:02:01,280 Alert AI, right? And then we're going to talk 51 00:02:01,280 --> 00:02:03,520 about a few bits from the agency as well. 52 00:02:03,880 --> 00:02:05,840 And there's something's come up from a few leads we've had this 53 00:02:05,840 --> 00:02:06,880 week, so I'm going to talk about that. 54 00:02:06,880 --> 00:02:09,000 And then we're going to have the equivia at the end as well, 55 00:02:09,000 --> 00:02:10,960 which is a question about a beast of trivia. 56 00:02:11,280 --> 00:02:14,280 How exciting. So I mentioned Cyber Monday, 57 00:02:14,280 --> 00:02:17,160 Black Friday have all gone. They've finished for the year. 58 00:02:17,160 --> 00:02:18,840 Some of us are crying relief, some are crying. 59 00:02:18,840 --> 00:02:20,520 Bring them back. The sales were fantastic. 60 00:02:20,520 --> 00:02:23,240 I want more sales through my store, so they've gone. 61 00:02:23,920 --> 00:02:26,040 What's going to happen next? We're into holiday season, but 62 00:02:26,040 --> 00:02:27,640 it's too late to prepare for holiday season. 63 00:02:27,640 --> 00:02:30,080 It's the 9th of December. You'll be watching this at the 64 00:02:30,080 --> 00:02:31,800 absolute earliest. So holiday season is already 65 00:02:31,800 --> 00:02:33,040 upon us. So what's next? 66 00:02:33,040 --> 00:02:36,440 Well, January sales or a lot of brands call it winter sale. 67 00:02:36,640 --> 00:02:39,480 So I've used AI not to come up with this because it would put 68 00:02:39,480 --> 00:02:42,680 the word elevate in every other thing that it came back with, 69 00:02:42,680 --> 00:02:46,160 which would be really awkward. But we've used AI just to grab 70 00:02:46,160 --> 00:02:50,400 some winter tag lines, sale tag lines and campaign tag lines 71 00:02:50,400 --> 00:02:56,080 from a range of retailers across the across the world from 2020. 72 00:02:56,440 --> 00:02:57,880 Five. I was going to say 2024 since 73 00:02:57,880 --> 00:02:59,640 last year. It's this year, but it was 74 00:02:59,640 --> 00:03:01,920 January this year, so it's nearly a year ago. 75 00:03:02,360 --> 00:03:04,840 Yeah, I'm very tired. I'm a new parent and it's middle 76 00:03:04,840 --> 00:03:07,040 winter and I've had a horrible cold, so sorry if I don't sound 77 00:03:07,040 --> 00:03:09,520 my normal bubbly self. So I'm drinking the ginger tea. 78 00:03:09,920 --> 00:03:14,000 Anyway, So winter sale tagline ideas and thanks to AI too. 79 00:03:14,000 --> 00:03:18,280 I use Grok, which is a bit like ChatGPT, but for X, which is 80 00:03:18,320 --> 00:03:19,920 Elon Musk's little thing. I don't know how to be chatting 81 00:03:19,920 --> 00:03:21,560 about the podcast. Anyway, I use Grok. 82 00:03:21,560 --> 00:03:23,000 I find it much better than most of the other ones. 83 00:03:23,240 --> 00:03:26,400 These are some cool tag lines that you guys might find some 84 00:03:26,400 --> 00:03:28,040 inspiration from a might want to do something with. 85 00:03:28,320 --> 00:03:31,800 I always find that when you just say sail now on it's so boring 86 00:03:31,800 --> 00:03:34,160 and good marketing is entertaining so make it insane 87 00:03:34,160 --> 00:03:35,240 and come out saying a bit more fun. 88 00:03:35,480 --> 00:03:38,600 These are some good ideas. Chill out with cool savings. 89 00:03:39,320 --> 00:03:42,040 Cold weather outside, hot deals inside. 90 00:03:42,480 --> 00:03:44,720 Slay the savings spell like sleigh bells. 91 00:03:44,720 --> 00:03:47,280 So SLEIGH. Unless you guys in the US have 92 00:03:47,280 --> 00:03:49,600 different spelling I don't think you do on that one. 93 00:03:49,600 --> 00:03:54,040 Slay the savings this winter it's our flipping festive sale. 94 00:03:54,320 --> 00:03:56,680 That's quite cool as well because that relates to pancake 95 00:03:56,680 --> 00:03:59,400 making kits. So it's flipping festive, so 96 00:04:00,080 --> 00:04:03,560 cool. And ski into big savings. 97 00:04:04,080 --> 00:04:06,680 Sorry, say again ski into big savings savings. 98 00:04:06,680 --> 00:04:09,080 The reason for the season. This is a bit longer. 99 00:04:09,080 --> 00:04:12,000 The new year stands before us like a chapter in a book waiting 100 00:04:12,000 --> 00:04:15,160 to be written, which is good for new purchases or especially got 101 00:04:15,160 --> 00:04:16,680 a product. It's a bit of a new year new me 102 00:04:16,839 --> 00:04:18,120 that can be that can be quite good. 103 00:04:18,680 --> 00:04:22,760 Winter sale now on got the lowest rating but the most used. 104 00:04:22,880 --> 00:04:25,840 How ironic, Not easy to stand out these days. 105 00:04:25,840 --> 00:04:28,800 Just don't go for that winter sale. 1 big winter clearance 106 00:04:28,800 --> 00:04:30,720 sale again, quite boring. Bundle up and save. 107 00:04:30,720 --> 00:04:33,360 Big, quite boring, cosy up to these great deals. 108 00:04:33,360 --> 00:04:35,560 Cosying's quite good, especially you've got a warm product. 109 00:04:35,760 --> 00:04:38,040 It's cold in the winter in the northern hemisphere if you're in 110 00:04:38,040 --> 00:04:39,760 Australia. I find it so weird you guys out 111 00:04:39,760 --> 00:04:43,440 in ounces wearing Christmas hats and Santa hats out on the beach. 112 00:04:43,840 --> 00:04:46,240 So bizarre. Literally like swimwear and 113 00:04:46,240 --> 00:04:48,200 Christmas hat. It's just like this is very, 114 00:04:48,200 --> 00:04:50,720 very odd. And finally, 1 Winter is coming, 115 00:04:50,840 --> 00:04:53,480 so is our winter sale, which is a reference to a very good TV 116 00:04:53,480 --> 00:04:56,040 show anyway. So those are some good ideas for 117 00:04:56,040 --> 00:04:57,200 you guys. Instead of quoting facts of the 118 00:04:57,200 --> 00:04:59,400 week, I thought I'd get lots of quotes and quoting people's tag 119 00:04:59,400 --> 00:05:02,200 lines they're going for. So keep it creative, make it fun 120 00:05:02,320 --> 00:05:04,200 and do something a bit more than just we're on sale. 121 00:05:04,200 --> 00:05:05,520 And it also doesn't have to be sale. 122 00:05:05,520 --> 00:05:08,560 This could be like your winter survival essentials and it could 123 00:05:08,560 --> 00:05:12,200 be like hand warmers for, you know, gloves that you charge up, 124 00:05:12,200 --> 00:05:14,200 something like that. So we're going to talk a little 125 00:05:14,200 --> 00:05:17,080 bit about shopping habits that are changing and that creates a 126 00:05:17,080 --> 00:05:18,840 bit of an opportunity for you guys to get ahead. 127 00:05:19,320 --> 00:05:20,680 I'm going to split this into a few chunks. 128 00:05:20,680 --> 00:05:22,560 AI is obviously going to be in there. 129 00:05:22,720 --> 00:05:25,920 We're going to talk about video, which is quite interesting in 130 00:05:25,920 --> 00:05:27,520 more than more than one way. We're going to talk about 131 00:05:27,520 --> 00:05:29,080 authenticity. And we're also going to talk 132 00:05:29,080 --> 00:05:32,080 about something that was very popular a few years ago amongst 133 00:05:32,080 --> 00:05:34,120 retailers. And then it died a very quick 134 00:05:34,120 --> 00:05:36,320 and very painful death for a lot of people. 135 00:05:36,320 --> 00:05:37,840 Not everyone, but a lot of people. 136 00:05:38,200 --> 00:05:40,840 And it's made a comeback is back baby is what I wrote in my 137 00:05:40,840 --> 00:05:42,440 notes. Anyway, quick tip of tea, 138 00:05:42,480 --> 00:05:46,320 because it's drinkable, it's always a bit scary when you say 139 00:05:46,320 --> 00:05:48,320 that whilst you're being recorded because then if it's 140 00:05:48,320 --> 00:05:51,760 not drinkable, you burn yourself live on camera. 141 00:05:51,760 --> 00:05:54,160 It is drinkable. It's at the very hot end of 142 00:05:54,160 --> 00:05:56,240 drinkable, but it is very, very nice. 143 00:05:56,440 --> 00:05:57,880 So thank you Bean Shop for the tea. 144 00:05:57,880 --> 00:06:00,560 Oh, sorry, this isn't a Bean Shop one, this is another one, 145 00:06:00,560 --> 00:06:02,000 but Bean Shop have sent me lots of lovely tea. 146 00:06:02,000 --> 00:06:03,720 So thank you Lorna. I'll be drinking those again 147 00:06:03,720 --> 00:06:06,440 next week in my festive outfit. So there we go. 148 00:06:06,760 --> 00:06:09,480 So let's talk about AI first. There's lots of ways AI plays a 149 00:06:09,480 --> 00:06:13,480 part in e-commerce. And I think when we say AI to 150 00:06:13,480 --> 00:06:15,320 people, I, I keep saying to clients at the moment, like AI, 151 00:06:15,320 --> 00:06:16,560 what's the first thing comes to your head? 152 00:06:16,800 --> 00:06:19,240 And they say ChatGPT and I'm asking ChatGPT where to buy 153 00:06:19,240 --> 00:06:21,040 products. Other people say, oh, it's doing 154 00:06:21,040 --> 00:06:22,880 stuff in the back end. And that is exactly my point is 155 00:06:22,880 --> 00:06:26,240 there are lots of different ways that AI is playing a part within 156 00:06:26,240 --> 00:06:28,520 the retail experience. The first one I want to talk 157 00:06:28,520 --> 00:06:30,680 about, which is specifically for marketing is hyper 158 00:06:30,680 --> 00:06:33,440 personalisation. That has become a, a, quite a 159 00:06:33,440 --> 00:06:36,360 well known phrase recently. So hyper personalisation and I 160 00:06:36,360 --> 00:06:39,720 put slash dynamic content, say it personalises the buying 161 00:06:39,720 --> 00:06:42,480 experience and the content that is actually on a web page based 162 00:06:42,480 --> 00:06:45,160 on someone's previous buying history or or similar. 163 00:06:45,840 --> 00:06:47,920 Second thing is finding products and trends quickly. 164 00:06:47,920 --> 00:06:51,880 So AI search on site can be used quite a lot and people expect so 165 00:06:51,880 --> 00:06:53,960 much more from a site search. If you're using Shopify's 166 00:06:53,960 --> 00:06:56,280 default one or the default one on the site or you go and search 167 00:06:56,280 --> 00:06:58,000 something on the site right now. And actually if the experience 168 00:06:58,000 --> 00:07:00,840 isn't very good, you're probably already losing people. 169 00:07:01,080 --> 00:07:03,720 You can set up a report in GA 4 if it's not automatically coming 170 00:07:03,720 --> 00:07:06,200 through where you tell it what the URL string is. 171 00:07:06,200 --> 00:07:08,000 So you can see how many people are actually using site search 172 00:07:08,000 --> 00:07:11,800 to decide how much of an issue is the site search, the people 173 00:07:11,800 --> 00:07:14,040 finding products or finding trends quickly, recommended 174 00:07:14,040 --> 00:07:15,080 products. That kind of thing is really, 175 00:07:15,080 --> 00:07:17,400 really important. And the final part I want to 176 00:07:17,400 --> 00:07:19,480 flag about shopping habits changing as well as people 177 00:07:19,480 --> 00:07:23,280 expect to see much more information in a shorter space 178 00:07:23,320 --> 00:07:26,120 of time about a product. I'll say that again, say 179 00:07:26,640 --> 00:07:28,960 customers from all the data I see, customers expect to see 180 00:07:28,960 --> 00:07:32,000 more information and learn more about a product in a shorter 181 00:07:32,000 --> 00:07:33,680 space of time. And it's probably going to 182 00:07:33,680 --> 00:07:35,560 continue next year as one of my predictions. 183 00:07:36,080 --> 00:07:38,400 So content creation is a really important part of that. 184 00:07:38,680 --> 00:07:41,320 I've seen so many pictures, especially like I saw one at the 185 00:07:41,320 --> 00:07:45,200 weekend of somebody's grandma and, and granddad and there's a 186 00:07:45,200 --> 00:07:48,280 picture of them completely static and AI kind of made the 187 00:07:48,280 --> 00:07:50,200 picture move a little bit. And he gave her a little kiss on 188 00:07:50,200 --> 00:07:51,400 the cheeks. They were having quite a cheeky 189 00:07:51,400 --> 00:07:53,680 smile in the picture. It was lovely actually, just 190 00:07:53,680 --> 00:07:57,000 seeing something come to life. And they the, the, the person's 191 00:07:57,000 --> 00:07:58,720 response to seeing this AI video. 192 00:07:58,720 --> 00:08:00,320 That was amazing. But you can use that in 193 00:08:00,320 --> 00:08:02,360 marketing. So if you've got a picture of a 194 00:08:02,360 --> 00:08:05,400 product, you can animate the picture of the product using AI, 195 00:08:05,400 --> 00:08:07,680 which is quite, you can change the background, you can have 196 00:08:07,680 --> 00:08:10,160 product movements. So actually, if you've got like 197 00:08:10,160 --> 00:08:13,400 pictures of, for example, I, I gave some AI recently, some stop 198 00:08:13,400 --> 00:08:15,600 motion pictures. So to give an example, it was 199 00:08:15,600 --> 00:08:18,160 like the picture of a box and then one flap opened, then 200 00:08:18,160 --> 00:08:20,400 another flap opened, another flap opened, another flap opened 201 00:08:20,560 --> 00:08:22,760 and the box kind of rotated around slightly as each flap 202 00:08:22,760 --> 00:08:25,080 opened. Then the product kind of then 203 00:08:25,120 --> 00:08:27,680 appeared at the side of the box, The box disappeared and then the 204 00:08:27,680 --> 00:08:30,000 product very gradually, bit by bit was being set up. 205 00:08:30,320 --> 00:08:32,679 I gave that to AI and it made this really smooth video of 206 00:08:32,679 --> 00:08:35,039 someone's hand picking the product up and setting up for 207 00:08:35,039 --> 00:08:38,200 you and it wasn't completely accurate, but I only gave it one 208 00:08:38,200 --> 00:08:41,039 prompt, which is turn the stop motion pictures into a video and 209 00:08:41,039 --> 00:08:42,720 it did and it did it really, really quickly. 210 00:08:42,880 --> 00:08:44,480 It was a paid tool I was using as well. 211 00:08:44,480 --> 00:08:45,800 It wasn't just like ChatGPT free. 212 00:08:45,800 --> 00:08:47,560 You're probably going to get a good result on some of the free 213 00:08:47,560 --> 00:08:49,320 ones. You need that server capacity to 214 00:08:49,320 --> 00:08:52,160 properly render a decent video, but using that for product 215 00:08:52,160 --> 00:08:55,040 movements or even taking static images and just yourself or 216 00:08:55,040 --> 00:08:57,960 using AI to smoothen them a bit, Turn it into a GIF so people can 217 00:08:57,960 --> 00:09:00,040 actually see this product in 360 rotation. 218 00:09:00,320 --> 00:09:01,960 Things like that. People want to really see and 219 00:09:01,960 --> 00:09:04,840 get to know the product as much as possible online before then 220 00:09:04,840 --> 00:09:08,880 making a purchase. Little quick note, a footnote on 221 00:09:08,960 --> 00:09:11,400 AI quickly. I've had I think 3, maybe 4 222 00:09:11,400 --> 00:09:14,000 conversations with clients last week about AI and they're all 223 00:09:14,000 --> 00:09:16,320 like, what's our AI strategy? What are we doing? 224 00:09:16,840 --> 00:09:19,040 And I sort of said, well, we're already indexing really well in 225 00:09:19,040 --> 00:09:20,960 AI. We've had, there's one client we 226 00:09:20,960 --> 00:09:22,800 saw face to face for a meeting last week. 227 00:09:22,800 --> 00:09:24,080 Another one we've been emailing quite a bit. 228 00:09:24,080 --> 00:09:27,200 There was another client who sent us an e-mail and then we 229 00:09:27,200 --> 00:09:29,440 jumped on the call and had a chat and they all asked exactly 230 00:09:29,440 --> 00:09:31,000 this, like what is the AI strategy? 231 00:09:31,200 --> 00:09:33,760 We looked at how much traffic is being sent by ChatGPT, 232 00:09:33,760 --> 00:09:36,040 Perplexity, Gemini, Grok, all the other bots. 233 00:09:36,320 --> 00:09:39,120 It's so minimal. I haven't seen a site yet. 234 00:09:40,160 --> 00:09:42,280 Well, I have seen a few, but I haven't necessarily seen a 235 00:09:42,280 --> 00:09:46,960 retail site that has specifically just sent loads and 236 00:09:46,960 --> 00:09:48,920 loads of traffic or a significant percentage of 237 00:09:49,160 --> 00:09:51,200 traffic or revenue to a retail brands. 238 00:09:51,400 --> 00:09:54,480 It's not how people are. People are not using AI and 239 00:09:54,480 --> 00:09:57,480 ChatGPT and things. They're not using it as a search 240 00:09:57,480 --> 00:09:59,280 engine. And so you need to think of it 241 00:09:59,280 --> 00:10:01,840 as top and middle of funnel, not bottom of funnel necessarily 242 00:10:01,840 --> 00:10:03,720 yet. I do think that's going to 243 00:10:03,720 --> 00:10:05,240 change. So we'll see what happens with 244 00:10:05,240 --> 00:10:06,760 that. But just just just everyone's 245 00:10:06,760 --> 00:10:08,640 clear. If you spend loads of time and 246 00:10:08,640 --> 00:10:10,720 money and you've got a whole AI strategy from one of your 247 00:10:10,720 --> 00:10:13,640 marketing agencies, there's not a lot to gain from it. 248 00:10:13,960 --> 00:10:16,200 So you're not going to get a good ROI on that time of money 249 00:10:16,200 --> 00:10:19,200 at this stage and write lots of good information about AI and 250 00:10:19,200 --> 00:10:21,200 you'll probably get some get some traffic again. 251 00:10:21,600 --> 00:10:22,800 The second one we'll talk about is video. 252 00:10:23,480 --> 00:10:25,800 Now there's two ways you guys can use video. 253 00:10:25,920 --> 00:10:27,920 And this is where shopping habits are changing a lot, 254 00:10:27,920 --> 00:10:31,080 certainly in 2025. Number one is shoppable video. 255 00:10:31,320 --> 00:10:34,000 People want to watch, especially with clothing people or sofa. 256 00:10:34,000 --> 00:10:37,040 People want to watch a video of somebody actually sitting on 257 00:10:37,040 --> 00:10:39,600 that sofa wearing that item of clothing to see how the clothing 258 00:10:39,600 --> 00:10:42,560 drops on the on the model. And actually, you can, you can 259 00:10:42,560 --> 00:10:46,640 use this to make what's called shoppable video quick sympathy. 260 00:10:47,360 --> 00:10:49,200 You make shopable video. And so shopable video is 261 00:10:49,200 --> 00:10:52,120 somebody wearing different products or someone like, say 262 00:10:52,120 --> 00:10:54,760 it's a product for a truck. The shopable video could be 263 00:10:54,920 --> 00:10:57,240 these are 10 different trucks with 10 different products on 264 00:10:57,240 --> 00:10:59,200 the trucks. And actually, you can go, this 265 00:10:59,200 --> 00:11:00,840 truck's got this one and there's a link to buy that. 266 00:11:00,840 --> 00:11:02,320 This truck's got this one, There's a link to buy that. 267 00:11:02,320 --> 00:11:03,840 And this truck's got this one. There's a link to buy that. 268 00:11:04,000 --> 00:11:05,720 And it's having a video with someone instead of shopping 269 00:11:05,720 --> 00:11:08,280 through a site, it's like, you know, why not shop through 270 00:11:08,280 --> 00:11:10,160 video? And you like just click, click 271 00:11:10,160 --> 00:11:13,120 go on the video guy starts explaining and you can just skim 272 00:11:13,120 --> 00:11:14,280 for and go, oh, the blue one looks nice. 273 00:11:14,280 --> 00:11:15,520 Let's get the blue one from for my truck. 274 00:11:15,800 --> 00:11:17,880 The second way you can use video and again, shopping habits 275 00:11:17,880 --> 00:11:19,920 you're using a lot of this now is augmented reality. 276 00:11:19,920 --> 00:11:22,520 We actually like get your phone and you have the product on your 277 00:11:22,520 --> 00:11:24,600 phone. Your phone then recognises using 278 00:11:24,600 --> 00:11:26,800 it because that's why they have multiple cameras is to see the 279 00:11:26,800 --> 00:11:29,160 depth of fields of the product in your room. 280 00:11:29,160 --> 00:11:31,360 So it knows how far away your room is and can get a rough 281 00:11:31,360 --> 00:11:33,920 measurement just by your natural movements of, of the phone. 282 00:11:33,920 --> 00:11:36,200 And then you can actually put the products like in your lounge 283 00:11:36,200 --> 00:11:38,600 or these chairs behind me and actually see what these chairs 284 00:11:38,600 --> 00:11:41,720 are going to look like in, in the, in the room itself. 285 00:11:41,720 --> 00:11:43,560 I'm going to go and sit on that chair at the end when I say 286 00:11:43,560 --> 00:11:46,080 goodbye by just to show you guys it's a real chair. 287 00:11:46,280 --> 00:11:48,440 So many people have asked me today while I've been using this 288 00:11:48,440 --> 00:11:51,040 new setup on client calls like Nick, that's an amazing virtual 289 00:11:51,040 --> 00:11:52,240 background. Can you send me a copy? 290 00:11:52,240 --> 00:11:54,360 And I'm like, no, touch these trees. 291 00:11:54,600 --> 00:11:56,600 But anyway, if I did use augmented reality, we could use 292 00:11:56,960 --> 00:11:58,680 augmented reality to make this background. 293 00:11:58,680 --> 00:12:02,000 But no, it's a real background. And all this can be incredible 294 00:12:02,120 --> 00:12:04,720 after effects of me sitting in a chair without actually sitting 295 00:12:04,720 --> 00:12:06,320 in a chair. It's not it's a real background. 296 00:12:07,560 --> 00:12:10,760 Authenticity is the key is my Third Point here. 297 00:12:11,080 --> 00:12:14,800 So things that have we, we've seen from running AB test things 298 00:12:14,800 --> 00:12:18,200 that have driven more conversion in 2025 have been things. 299 00:12:18,360 --> 00:12:19,880 And it's it's happened more and more as the year's gone on. 300 00:12:20,000 --> 00:12:23,840 Things like reviews, things like images on reviews and videos, 301 00:12:23,840 --> 00:12:26,520 especially, I don't know about you guys, but I tend to buy 302 00:12:26,520 --> 00:12:29,440 products now that have 10,000 plus reviews on that product. 303 00:12:29,600 --> 00:12:31,480 So I can see lots of videos of people actually using the 304 00:12:31,480 --> 00:12:34,280 product I bought. I mean totally trivia random 305 00:12:34,280 --> 00:12:36,520 product. I bought some lights for my 306 00:12:36,520 --> 00:12:39,440 garage that were USBC chargeable. 307 00:12:39,600 --> 00:12:41,800 You literally just take two things off and you stick these 308 00:12:41,800 --> 00:12:45,080 two metal pads and then the light magnetically sticks to the 309 00:12:45,080 --> 00:12:46,840 pads. It has a motion sensor so when 310 00:12:46,840 --> 00:12:48,440 you walk by you don't have to worry about light switches 311 00:12:48,440 --> 00:12:49,840 anymore. Why do I need that? 312 00:12:49,840 --> 00:12:52,840 Or when I'm driving into I open the garage door remotely on a on 313 00:12:53,000 --> 00:12:54,840 on a thing. I drive my car into the garage 314 00:12:54,840 --> 00:12:56,880 and as I drive the car into the garage, each light comes on as 315 00:12:56,880 --> 00:12:58,280 the car goes further into the garage. 316 00:12:58,480 --> 00:13:01,000 And they cost like 20 lbs each. But the reason I bought them is 317 00:13:01,000 --> 00:13:03,520 I watched videos and looked at pictures of how big these lights 318 00:13:03,520 --> 00:13:06,080 were, video of how easy it was to install, and also pictures 319 00:13:06,080 --> 00:13:08,360 and videos of how much light was being let out by these things. 320 00:13:08,360 --> 00:13:11,240 And I thought, do you know what? I've got a decent sized garage. 321 00:13:11,240 --> 00:13:12,400 I'm going to need three of these. 322 00:13:12,560 --> 00:13:15,880 So again, that review content is getting so important across 323 00:13:15,880 --> 00:13:18,480 across all of them. Unboxing videos are amazing. 324 00:13:18,760 --> 00:13:21,240 One thing I, I read a study recently, I can't remember where 325 00:13:21,240 --> 00:13:24,640 I read this, but they had tested with handheld products. 326 00:13:24,760 --> 00:13:27,120 So take my glasses, which I take off because they reflect the 327 00:13:27,120 --> 00:13:29,920 lights in the studio and these glasses, if you could have 328 00:13:29,920 --> 00:13:33,520 someone's hand holding these glasses, a hand everybody's got, 329 00:13:33,520 --> 00:13:36,560 well, nearly everybody's got hands tries to be inclusive here 330 00:13:36,560 --> 00:13:38,280 on the podcast, nearly everyone's got hand. 331 00:13:38,280 --> 00:13:39,400 So you know how big your hand is. 332 00:13:39,400 --> 00:13:42,360 So you can say, right, the product in my hand is this size. 333 00:13:42,960 --> 00:13:46,160 I've even seen it where like for example, we, we work with a bed 334 00:13:46,160 --> 00:13:47,400 company. We've also worked separately 335 00:13:47,520 --> 00:13:49,800 with a sofa company last year. I said last year, it's still 336 00:13:49,800 --> 00:13:53,520 2025 this year and working with them and one of the biggest 337 00:13:53,520 --> 00:13:55,800 things we flagged when we first pitched was you have no people 338 00:13:55,800 --> 00:13:57,040 sitting on any of these products. 339 00:13:57,040 --> 00:13:59,520 So it's all very well going. It's 120 centimeters high and 340 00:13:59,520 --> 00:14:01,240 you get a tape measure at 120 centimeters. 341 00:14:01,240 --> 00:14:03,560 But if you see someone sitting on it, you just go, that's a 342 00:14:03,560 --> 00:14:05,960 great sized sofa. Like it's for my, I bought 2 new 343 00:14:05,960 --> 00:14:09,240 sofas for the office next door in the main room and it was like 344 00:14:09,240 --> 00:14:11,720 great, I've got a couple of sofas here that I can see people 345 00:14:11,720 --> 00:14:13,160 sitting on them. You can't fit three people on 346 00:14:13,160 --> 00:14:15,440 them, but I just want 2 sofas for two people each and a coffee 347 00:14:15,440 --> 00:14:17,360 table in the middle. And that's exactly what I got. 348 00:14:17,360 --> 00:14:19,960 So again, that photography isn't just in reviews, but the 349 00:14:19,960 --> 00:14:22,560 authenticity of someone holding the product, using the product, 350 00:14:22,560 --> 00:14:26,280 especially motion motion capture video or GIF or something. 351 00:14:26,680 --> 00:14:29,160 It's fantastic. Now the last point on my list 352 00:14:29,160 --> 00:14:32,120 and I've got a couple of small bits of news that going on to do 353 00:14:32,120 --> 00:14:35,200 with Shopify. Well, one's not news 1's that 354 00:14:35,200 --> 00:14:38,240 there's no news subscriptions. This is the thing that 355 00:14:38,240 --> 00:14:40,560 disappeared and died and not for everybody, but for most people. 356 00:14:40,720 --> 00:14:43,640 But I'm making a comeback. The thing I've found more 357 00:14:43,640 --> 00:14:46,840 interesting with subscriptions in more recent months is I've 358 00:14:46,840 --> 00:14:49,160 seen quite a few brands where when I've bought the product, I 359 00:14:49,160 --> 00:14:51,360 was not offered a subscription. It was like just buy this 360 00:14:51,360 --> 00:14:53,560 product. And it almost, I wonder if 361 00:14:53,560 --> 00:14:56,800 they've done an AB test to say if we don't offer subscription, 362 00:14:56,800 --> 00:14:59,320 more people just buy. So actually, if more people just 363 00:14:59,320 --> 00:15:01,240 buy, we're just going to sell more of them. 364 00:15:01,560 --> 00:15:03,440 And you know what, we'll talk about subscriptions later. 365 00:15:03,440 --> 00:15:05,080 We'll say if you want to subscribe, your next one's half 366 00:15:05,080 --> 00:15:07,080 price. So if you've got 2 to one ROI on 367 00:15:07,080 --> 00:15:10,160 Google Ads, you're basically saying we can do that to make 368 00:15:10,160 --> 00:15:12,600 profit on the 1st order or break even we do on the 2nd order. 369 00:15:12,600 --> 00:15:15,680 But now they're on subscription. So order 3 onwards, we're making 370 00:15:15,680 --> 00:15:17,160 money. It's really important to run 371 00:15:17,160 --> 00:15:20,840 your numbers on this and other news then things that are going 372 00:15:20,840 --> 00:15:22,880 on. I'm sorry, I've got 2 examples 373 00:15:22,880 --> 00:15:24,000 in this as well. So I can't see that. 374 00:15:24,000 --> 00:15:26,400 My glasses you see and two examples, one is adding 375 00:15:26,400 --> 00:15:28,800 insurance to your product that's could be on a monthly 376 00:15:28,800 --> 00:15:31,840 subscription and the second one is extended warranty. 377 00:15:32,000 --> 00:15:33,480 A third one which is jumped to mind as well. 378 00:15:33,480 --> 00:15:35,760 Similarly, insurance would be as if somebody pays them finance, 379 00:15:35,920 --> 00:15:37,440 well then you've got opportunities to message them 380 00:15:37,440 --> 00:15:40,000 about their finance every month. So your balance is currently 381 00:15:40,000 --> 00:15:40,880 there. So what you're really doing is 382 00:15:40,880 --> 00:15:43,600 going remember us, you bought a watch strap from us. 383 00:15:43,600 --> 00:15:45,960 Do you want some glasses case or a phone case? 384 00:15:45,960 --> 00:15:48,520 All the other things that we do as well as the watch strap that 385 00:15:48,520 --> 00:15:50,600 you bought. Again, any reason to engage with 386 00:15:50,600 --> 00:15:51,640 people is really, really important. 387 00:15:51,800 --> 00:15:54,240 We say that a lot on the show. Finally, other news. 388 00:15:54,240 --> 00:15:56,880 So Shopify's in code freeze, which is why there's been no 389 00:15:56,880 --> 00:15:58,240 more updates. I put in brackets. 390 00:15:58,240 --> 00:16:01,920 Boo is actually a really, really good thing from an IT technical 391 00:16:01,920 --> 00:16:03,240 perspective. You do not want to be rolling. 392 00:16:03,240 --> 00:16:05,600 It's called code freezing. We're not going to change any of 393 00:16:05,600 --> 00:16:07,520 the features during Black Friday Peak. 394 00:16:07,800 --> 00:16:10,520 A lot of brands do this. It's actually a good time as 395 00:16:10,520 --> 00:16:12,760 well, I think for IT teams to start looking at like in 396 00:16:12,760 --> 00:16:14,600 processes and other stuff internally. 397 00:16:14,760 --> 00:16:15,720 I don't know if Shopify didn't know. 398 00:16:15,720 --> 00:16:17,920 I'm not close enough to them, but they're in code freeze, 399 00:16:17,920 --> 00:16:19,760 which is why there's not really been that many updates. 400 00:16:19,960 --> 00:16:22,520 I think mid November, I think it was like the 18th, 19th of 401 00:16:22,520 --> 00:16:24,240 November was the last big update they did. 402 00:16:24,560 --> 00:16:26,920 However, they did a blog post the other day. 403 00:16:26,920 --> 00:16:28,560 I'll be keeping an eye on their blog, which is quite 404 00:16:28,560 --> 00:16:30,600 interesting. And one of the things they put 405 00:16:30,600 --> 00:16:34,640 on the blog is that the biggest day of the year for revenue is 406 00:16:34,640 --> 00:16:36,440 this is not the Quivia. But have a quick thing about 407 00:16:36,440 --> 00:16:37,400 that. We'll have another sip of my 408 00:16:37,400 --> 00:16:41,440 delicious ginger tea. I'm sorry Lauren, I'll be 409 00:16:41,440 --> 00:16:42,480 drinking your tea again next week. 410 00:16:42,680 --> 00:16:45,840 It is delicious. So the biggest day of the year. 411 00:16:46,040 --> 00:16:48,000 It's not Black Friday, it's not Cyber Monday, it's not going to 412 00:16:48,000 --> 00:16:50,160 do any of that. It's not even 2 days before 413 00:16:50,160 --> 00:16:52,960 Christmas Eve when most are going to be really sexist as a 414 00:16:52,960 --> 00:16:58,040 man and say most men go and buy presents for wife I I once very 415 00:16:58,040 --> 00:17:00,640 embarrassingly on Christmas Day. I'll tell you the answer in a 416 00:17:00,640 --> 00:17:02,800 SEC. The funny story, Christmas Day, 417 00:17:03,000 --> 00:17:06,880 my mother-in-law opened a product on Christmas Day and I 418 00:17:06,880 --> 00:17:09,839 looked over and thought, Oh no. And then I looked at my 419 00:17:09,839 --> 00:17:13,280 father-in-law and just muttered to him Amazon gifts for her 420 00:17:13,280 --> 00:17:15,240 under 20 lbs. And he kind of nodded looking 421 00:17:15,240 --> 00:17:17,400 very worried. And I like looked down at the 422 00:17:17,400 --> 00:17:19,839 floor where there was another very similar shaped present for 423 00:17:19,839 --> 00:17:21,520 my wife. I was like, there we go. 424 00:17:21,920 --> 00:17:24,319 And fortunately they're all very polite and said like how funny 425 00:17:24,319 --> 00:17:27,480 you both got the same present, but we both know exactly what 426 00:17:27,480 --> 00:17:30,400 happened. Anyway, the busiest day of the 427 00:17:30,400 --> 00:17:33,320 year, not for everyone, but for a lot of retailers, the busiest 428 00:17:33,320 --> 00:17:37,520 day of the year by miles and it's by quite some way is Boxing 429 00:17:37,520 --> 00:17:39,960 Day. So although Boxing Day, no one's 430 00:17:39,960 --> 00:17:42,840 in the office, warehouses aren't distributing products, such an 431 00:17:42,840 --> 00:17:45,800 opportunity to be making sales. We have a lot of clients where 432 00:17:45,800 --> 00:17:47,720 we play, in fact probably almost all of our retail clients. 433 00:17:48,360 --> 00:17:51,800 We plan Boxing Day in advance and we as an agency, we get up 434 00:17:51,800 --> 00:17:53,480 early on boxing. Well, not early, but sorry, but 435 00:17:53,480 --> 00:17:55,760 Boxing Day by 9:00 AM, we switched all the ads over. 436 00:17:55,760 --> 00:17:57,320 We have them automatically switching and we've checked them 437 00:17:57,320 --> 00:18:00,720 all to make sure on Boxing Day with all of our sales live. 438 00:18:00,920 --> 00:18:03,040 One of the clients we used to work with was a clothing brand 439 00:18:03,040 --> 00:18:07,120 and Boxing Day equated to over 35% of their annual sales. 440 00:18:07,440 --> 00:18:11,520 What an anxiety for the entire marketing team getting to 441 00:18:11,520 --> 00:18:15,000 Christmas Day and going if we don't make 35% or more of our 442 00:18:15,000 --> 00:18:17,240 revenue tomorrow, we've not had a successful year. 443 00:18:17,440 --> 00:18:19,800 It literally was that important. It was very, very scary. 444 00:18:20,040 --> 00:18:23,880 So that's Boxing Day. Got a few other little bits. 445 00:18:23,880 --> 00:18:26,640 Just another thing that came up last week. 446 00:18:26,680 --> 00:18:29,200 This was a bit random because I hadn't had this for a while. 447 00:18:29,200 --> 00:18:31,920 I'd have one or two over the last few months, but we had not 448 00:18:31,920 --> 00:18:34,840 one, not 2, but three brands. And you guys know who you are 449 00:18:34,840 --> 00:18:36,880 because two of you said you listened to the podcast and one 450 00:18:36,880 --> 00:18:38,040 of you guys I'm seeing on Friday. 451 00:18:38,040 --> 00:18:39,760 So I'll see you guys then. I'm very, very much looking 452 00:18:39,760 --> 00:18:41,840 forward to this. But three brands, three brands 453 00:18:41,840 --> 00:18:44,640 reach out to us and say we've been growing, growing, growing. 454 00:18:44,640 --> 00:18:47,000 We've hit a shelf. We just can't grow anymore. 455 00:18:47,120 --> 00:18:49,840 One's got to 1,000,000 turnover per year and can't grow anymore. 456 00:18:49,840 --> 00:18:52,560 One's got to 10 and one's got to about 1819. 457 00:18:52,760 --> 00:18:55,160 They did 19 two years ago and they did 18 last year. 458 00:18:55,160 --> 00:18:58,120 They're on for 18 this year, £1,000,000 or, or one's 459 00:18:58,120 --> 00:19:00,120 American, which is why we're not why we're not meeting those 460 00:19:00,120 --> 00:19:03,440 guys, but they the American guys especially obviously even 461 00:19:03,440 --> 00:19:05,040 dollars, but they've hit a shelf. 462 00:19:05,040 --> 00:19:07,560 So I'm just going to list out a few of the things that we attack 463 00:19:07,560 --> 00:19:10,120 as a PPCSEO agency. We attack for that kind of 464 00:19:10,120 --> 00:19:12,720 situation because it's, it's a beautiful problem for some of 465 00:19:12,720 --> 00:19:14,160 you, but you are going to hit it at some point. 466 00:19:14,160 --> 00:19:16,520 And this actually might unlock you getting to that problem in 467 00:19:16,520 --> 00:19:18,520 the 1st place. So some of the things we look at 468 00:19:18,520 --> 00:19:21,160 #1 is new markets. And that's not just geographic 469 00:19:21,160 --> 00:19:23,560 markets like Shopify, Shopify Markets, incredible ballet. 470 00:19:23,680 --> 00:19:25,520 You want to launch internationally, you must go on 471 00:19:25,520 --> 00:19:27,680 Google and type in Shopify Markets search and click on the 472 00:19:27,680 --> 00:19:29,680 1st result. Shopify Markets, obviously not 473 00:19:29,680 --> 00:19:31,680 the ads. Shopify Markets is fantastic. 474 00:19:31,680 --> 00:19:33,440 You want to use that for creating your international 475 00:19:33,440 --> 00:19:34,880 store. It's very, if you set up 476 00:19:34,880 --> 00:19:37,000 correctly, it's very, very good for SEO and lots of other things 477 00:19:37,040 --> 00:19:38,280 as well. I might change your mind in it 478 00:19:38,280 --> 00:19:39,800 if you're watching this in a year's time, might change your 479 00:19:39,800 --> 00:19:42,000 mind. But when we say new markets, it 480 00:19:42,000 --> 00:19:44,680 could be that, which is actually my Third Point in here as well. 481 00:19:44,880 --> 00:19:47,080 It's alternative use for the same product or a different way 482 00:19:47,080 --> 00:19:50,200 that people shop that product. And so a new market might be 483 00:19:50,200 --> 00:19:52,600 that like, OK, we, we make equipment for trucks. 484 00:19:53,280 --> 00:19:54,680 Isn't that same example from earlier? 485 00:19:54,760 --> 00:19:56,840 Actually we're going to try and get into truck fleets now. 486 00:19:57,120 --> 00:19:58,720 So we're going to contact companies that have lots of 487 00:19:58,720 --> 00:20:01,200 Rangers, for example, that go out in their trucks in the woods 488 00:20:01,840 --> 00:20:03,920 and we're going to contact those guys with our products for all 489 00:20:03,920 --> 00:20:06,080 of their trucks. And that might be a new market 490 00:20:06,080 --> 00:20:08,920 that we will venture into. I've got my 4th point. 491 00:20:08,920 --> 00:20:11,080 Come back to my second point and say and so my Third Point was 492 00:20:11,080 --> 00:20:14,240 alternative product positioning. Which is then, as I say, looking 493 00:20:14,240 --> 00:20:17,480 at things like looking at, OK, this product, where else is this 494 00:20:17,480 --> 00:20:19,880 product used? So actually, I, I'm trying to 495 00:20:19,920 --> 00:20:24,320 think of a good example of this. I bought a very, very smart 496 00:20:24,320 --> 00:20:27,840 watch strap years ago and it was made of metal, steel. 497 00:20:27,840 --> 00:20:29,960 It's very smart. And you'd think you'd wear this 498 00:20:30,000 --> 00:20:32,680 at like fancy dinners wearing at work if you're a senior exec or 499 00:20:32,680 --> 00:20:34,560 whatever. It actually was the comfiest 500 00:20:34,560 --> 00:20:36,920 watch strap to wear at the gym. And three of the top reviews 501 00:20:36,920 --> 00:20:40,000 said that. So I bought it to use at the 502 00:20:40,000 --> 00:20:42,960 gym, but the irony was it wasn't designed for that and none of 503 00:20:42,960 --> 00:20:44,640 the pitchers had that. So again, they just got their 504 00:20:44,640 --> 00:20:45,920 positioning wrong for that product. 505 00:20:46,160 --> 00:20:49,120 Alternatively, you could, sorry, alternative, alternative product 506 00:20:49,120 --> 00:20:51,640 position. You could also look at the way 507 00:20:51,640 --> 00:20:55,600 different people shop different products, so someone might shop 508 00:20:55,600 --> 00:20:56,960 a product. If I take this, this is what 509 00:20:56,960 --> 00:20:57,880 I've been playing with the whole time. 510 00:20:57,880 --> 00:20:59,800 If you're wondering what is Nick playing with on desk, this is 511 00:20:59,800 --> 00:21:02,880 the lens cap for the camera. So you squeeze those 2 little 512 00:21:02,880 --> 00:21:05,400 bits there and you put that on the camera and then no one can 513 00:21:05,400 --> 00:21:07,880 see me anymore. Beautiful. 514 00:21:07,920 --> 00:21:09,320 Do it now Nick, I can hear you or screaming. 515 00:21:09,960 --> 00:21:11,920 Sorry if you don't like my humour by the way, I'm very dry 516 00:21:11,920 --> 00:21:14,680 and very British. I find it quite funny. 517 00:21:14,920 --> 00:21:17,000 Other people don't but say it was this lens cap. 518 00:21:17,000 --> 00:21:19,400 You could search this by saying OK it's a Sony camera, so it's a 519 00:21:19,400 --> 00:21:21,560 Sony lens cap. You could say I'm looking for a 520 00:21:21,560 --> 00:21:23,280 black 1. You might search the actual size 521 00:21:23,280 --> 00:21:25,680 of lens for one. You might search the fact that 522 00:21:25,680 --> 00:21:27,960 it's a squeezable 1. I don't know what alternatives 523 00:21:27,960 --> 00:21:29,920 there would be, but I'm not really in cameras, but there's a 524 00:21:29,920 --> 00:21:31,480 squeezable 1. I talked to that camera a lot 525 00:21:32,440 --> 00:21:34,320 and, and the other thing you might search for is like it says 526 00:21:34,320 --> 00:21:40,240 in the back here, it is a 40.5 M camera lens cap, sorry. 527 00:21:40,400 --> 00:21:42,440 So you might be searching by the specific size, you might search 528 00:21:42,440 --> 00:21:44,040 by the material, you might search for one that's got a 529 00:21:44,040 --> 00:21:45,400 padded thing on it. You might search for one that's 530 00:21:45,400 --> 00:21:47,880 actually got a microfiber back or whatever it is to keep the 531 00:21:47,880 --> 00:21:50,160 lens clean. Every time you close it, it will 532 00:21:50,160 --> 00:21:52,360 clean the lens like in transit and stuff for you to give you a 533 00:21:52,360 --> 00:21:54,000 little wipe. And so there's loads of ways you 534 00:21:54,000 --> 00:21:55,960 would do that. So again, on a site you might 535 00:21:55,960 --> 00:21:58,840 have like a shop by colour, shop by size, shop by functionality, 536 00:21:58,840 --> 00:22:02,160 shop by brand, that one's Sony. So there's loads of ways to do 537 00:22:02,160 --> 00:22:03,640 that. I'm going to jump around a 538 00:22:03,680 --> 00:22:05,560 little bit. So my .4 is looking at like a 539 00:22:06,000 --> 00:22:08,560 bit like with the trucks going to like fleets of trucks rather 540 00:22:08,560 --> 00:22:11,640 than trying to sell individually to personal truck owners. 541 00:22:11,880 --> 00:22:14,120 B to B and wholesale is a fantastic way to go. 542 00:22:14,120 --> 00:22:16,120 If you're hitting a bit of a shelf and going, we've got all 543 00:22:16,120 --> 00:22:18,040 these brands in stock and we've got all these products under our 544 00:22:18,040 --> 00:22:20,160 own brand. We could sell them to wholesale 545 00:22:20,600 --> 00:22:23,360 and Shopify actually released a blog post as well about B to B 546 00:22:23,360 --> 00:22:25,040 and wholesale and I won't read them out. 547 00:22:25,040 --> 00:22:27,080 I was going to read these out, but I actually thought this is 548 00:22:27,400 --> 00:22:29,840 the sort of the shopping habits and this is pretty better and 549 00:22:29,920 --> 00:22:32,560 bigger for you guys today knowing a lot of the listeners. 550 00:22:32,720 --> 00:22:34,720 But actually there is a big blog post in the Shopify blog about 551 00:22:34,720 --> 00:22:38,640 B2B in wholesale and the top ten places to find retailers to 552 00:22:38,640 --> 00:22:40,320 wholesale too. So definitely go and check that 553 00:22:40,320 --> 00:22:42,000 out if you're trying to get more into the wholesale space. 554 00:22:42,240 --> 00:22:44,680 And and then jump back to #2I shouldn't have even told you the 555 00:22:44,680 --> 00:22:45,800 order. I should just print them in 556 00:22:45,800 --> 00:22:47,120 order. She can't see my notes and but 557 00:22:47,120 --> 00:22:49,000 new keywords. So there might be new keywords 558 00:22:49,000 --> 00:22:51,640 you can target for a specific item, which is similar to the 559 00:22:51,880 --> 00:22:54,040 shopping by different functionalities of this lens 560 00:22:54,040 --> 00:22:55,480 cap. You might find that actually 561 00:22:55,480 --> 00:22:58,240 some people have moved to the US and they don't call it a lens 562 00:22:58,240 --> 00:22:59,440 cap at all. They call it something else, 563 00:22:59,440 --> 00:23:02,280 which is a direct translation from German to English to 564 00:23:02,280 --> 00:23:03,960 American English and then across from there. 565 00:23:04,600 --> 00:23:05,960 All good fun. I hope today's been useful, 566 00:23:05,960 --> 00:23:06,880 guys. We're going to do Quivia and 567 00:23:06,880 --> 00:23:08,800 then we're going to say goodbye and I'm going to sit in that 568 00:23:08,800 --> 00:23:10,160 chair to show you it's a real chair. 569 00:23:10,560 --> 00:23:15,640 According to the retail retailer Insider, what percentage of 570 00:23:15,640 --> 00:23:22,960 holiday gift shoppers planned to shop Boxing Day sales in 2024? 571 00:23:22,960 --> 00:23:25,720 So they did a survey what percentage of people that were 572 00:23:25,720 --> 00:23:30,120 buying holiday gifts pre Christmas plan to shop Boxing 573 00:23:30,120 --> 00:23:34,960 Day sales in 2024 percentage. Now quick slip of tea, if you're 574 00:23:34,960 --> 00:23:37,520 on the train or a plane or something right now, just scream 575 00:23:37,520 --> 00:23:44,160 a number out loud. You'll guess it is 36%. 576 00:23:44,480 --> 00:23:47,600 Which if you again go back to my point earlier about I said 35% 577 00:23:47,600 --> 00:23:51,440 for this one particular retail client of ours, 36% of people 578 00:23:51,440 --> 00:23:55,800 that buy pre Christmas and gifts in the holiday and stuff. 36% of 579 00:23:55,800 --> 00:24:00,280 those guys plan to buy again on Boxing Dale, Boxing Dale Boxing 580 00:24:00,280 --> 00:24:01,760 Day. Thanks so much for tuning in 581 00:24:01,760 --> 00:24:02,920 guys. We're back in next week. 582 00:24:02,920 --> 00:24:05,560 I'm going to go since comfort chair and I think next week 583 00:24:05,560 --> 00:24:06,400 we're going to be back on Friday. 584 00:24:06,400 --> 00:24:07,320 Sorry. So we have another episode 585 00:24:07,320 --> 00:24:09,160 coming out on Friday this week. I don't know who it's with 586 00:24:09,160 --> 00:24:10,720 because I haven't checked the schedule and I've been away for 587 00:24:10,720 --> 00:24:12,320 the last couple of weeks, but I'm going to sit in the chair. 588 00:24:12,440 --> 00:24:14,440 Have a lovely time, guys. Have an amazing Christmas. 589 00:24:14,440 --> 00:24:17,760 If we don't talk before then and if we if you do TuneIn, 590 00:24:17,880 --> 00:24:21,520 definitely TuneIn next Tuesday to my my Christmas Christmas 591 00:24:21,520 --> 00:24:23,240 themed Tuesday talks. I'll be wearing a special 592 00:24:23,240 --> 00:24:24,600 outfit. Thanks a lot guys.