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Hello and welcome to another 
episode, the Winning with 

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Shopify Podcast and meet your 
host, Nick Truman, agency owner,

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veteran of podcasting. 
Now, I think I read the stat the

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other day that said the average 
podcast lasts about 18 months 

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before it's killed. 
I've been hosting this for 5 1/2

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years. 
In June 2026, it will be 6 

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years. 
And before that, my lovely 

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friend Caroline was running the 
show as well. 

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And Caroline, I know you're 
still TuneIn, so I'll give you a

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little shout out from time to 
time. 

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And yes, we're good to good to 
chat to you a lot recently as 

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well. 
Totally irrelevant to the 10s of

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thousands of people that'll be 
tuning into this. 

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But anyway, welcome to this 
week's show. 

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We've got some very exciting 
news. 

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As you probably saw in the 
title, we are announcing a very,

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very exciting Shopify Summit. 
I mentioned it on Friday's 

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episode. 
If you didn't get a chance to 

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catch that. 
I'm going to share a lot more 

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information today. 
I purely said it was coming and 

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said what it was because I've 
been teasing it for a while. 

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Today I'm going to share a bit 
more information about what it 

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is, how you guys can get 
involved both from a listening 

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and actually get involved in 
creating some of the content for

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it and what we're trying to 
achieve achieve with it. 

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In the process. 
I've got a few updates from one 

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of our partners here at Yost and
a little update from Shopify as 

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well. 
And then we'll crack on to talk 

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about the summit, why we're 
running it, what it is and how 

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it all fits together. 
And again, how you can get 

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involved, which is going to be 
awesome from Yost. 

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We've, we've got a few messages 
here from Alex. 

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So thank you. 
Alex, I know you listened to the

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show and it was nice to share a 
beer with you recently as well. 

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You're based on the other end of
the UK and it's a tiny island, 

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but our transport is terrible 
here. 

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So it took me hours to get to 
you. 

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But it was nice to share a beer 
with you just before Christmas. 

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But Yost, they've changed a few 
bits and pieces, which is the 

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site Kit by Google. 
Site Kit by Google integration 

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is now available to all Yost 
customers on WordPress only. 

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No, it's not the winning with 
WordPress podcast that doesn't 

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exist. 
Well, if it does, it's not mine.

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But this is the winning with 
Shopify podcast. 

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But I know a lot of you guys are
using WooCommerce, Magento, SAP,

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loads of other platforms, some 
custom builds as well. 

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So that's only available to 
WordPress customers. 

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But the site kit by Google 
integration is how you can use 

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things like GA 4, Google Search 
Console and loads of other 

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Google tools in there all in one
place. 

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Nice and easy. 
A new thing. 

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And I think this because it 
doesn't say WP only in Alex's 

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notes. 
So I think it's on Shopify and 

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WordPress. 
You can now track brand 

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visibility in Gemini with Yoast 
AI Brand Insights, which is 

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quite cool. 
We talk a lot in SEO. 

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What is the benefit of having a 
brand mention if there's no link

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in SEO? 
We always want links. 

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So there is some benefit and 
it's quite good to have that in 

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there. 
I've not played with it myself, 

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but it is going to be on my 
radar to have a little play with

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that. 
I know my team have mentioned 

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they've seen it, so we'll start 
using that very, very soon. 

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I think this is all literally 
new stuff from last week. 

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And finally, we'll link in the 
description to all three of 

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these things, but we will link 
in the description especially to

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this one. 
Third and final point from Alex.

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Alex has written A blog post or 
article in Search Engine 

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Journal, one of the big 
publications. 

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I've been following it for 
nearly 20 years now, or probably

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I think since it was pretty much
started. 

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I think it was very early days 
when I first found it. 

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He's written a post about 
agentic. 

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I had to Google had to say that 
I've never heard that word 

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before. 
I thought it was Agnetic, but 

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agentic about agentic commerce 
may be relevant as UCP was 

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launched on Sunday. 
I'm not going to talk about it 

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today. 
We might touch on that a little 

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bit more next week because 
there's quite a lot going on. 

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The AI space is changing thick 
and fast and it's changing very,

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very quickly as well. 
At the same time, it's not 

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really hitting company bottom 
lines apart from an expense so 

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far or process improvement. 
So when we talk about it in the 

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context of Yost and Yost is an 
SEO app for Shopify and for 

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WordPress, it's actually, if 
you've never heard of it, it's 

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the most used website plug in in
the world. 

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And that was thanks to it's 
WordPress success running a 

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WordPress for a very, very long 
time. 

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And they now have a Shopify 
integration. 

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You get a small discount through
us as well. 

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So go and check out the partner 
offers on our website. 

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Or it might be in the 
description as well, if Byron's,

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if Byron's had a chance to, to 
add that, but we'll make sure 

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there is a link to Alex's 
article in there. 

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He talks about all of it. 
I had a quick glance earlier and

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it's very, very interesting and 
I'd highly recommend it, 

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especially if you're getting 
into the nuts and bolts of AISEO

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and how things are changing in 
the SEO space. 

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One from Shopify and then we can
get onto the good stuff. 

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Look at this 4 minutes, 4 
minutes and we're getting into 

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the good stuff, which is very, 
very short. 

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There's loads of other news I'm 
not covering this week, but we 

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might talk about it next week. 
You can now get better insights 

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from your returns with category 
specific return reasons. 

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Shopify now suggests relevant 
reasons based on what what's 

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being returned so you can 
improve your products and 

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operations, which is quite 
exciting. 

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They published it on the 16th of
January. 

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So this is we're going out on 
the 20th of January. 

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So it'll be four days old. 
That would have been, was it 

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Friday 161718? 
Yeah, Friday it'll be Friday. 

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How exciting. 
So you can get better insights 

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basically on why people are 
returning things and category 

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specific returns. 
So what category of type of what

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reasons to why they've returned 
it based on the products, which 

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I think is really, really cool. 
There's lots of people that get 

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products returned into their 
business and you so often 

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customers and in most countries 
the rules are you just have to 

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accept the return and refund it 
and there's like a notice period

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of people who've just changed 
their minds. 

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The laws when it comes to 
returns in most places are very 

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favourable to the customer, not 
very favourable to the brand, 

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which is fine. 
As a brand you want to try and 

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improve your products, your 
processes, your communication as

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good as possible. 
So people don't want to return 

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stuff. 
That is the solution here and 

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that is what the governments are
trying to get you to do anyway. 

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How exciting. 
Our summit about two years ago. 

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I'm going to rewind the clock. 
About two years ago, I had this 

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idea of running a massive 
conference and it wasn't because

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I wanted to run a conference. 
It was actually because a lot of

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the conferences that I go to or 
engage with the online ones who 

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tend to be pretty rubbish, the 
content tends to be quite slow. 

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If it's the first time you're 
ever hearing my voice, you can 

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tell I speak quickly, 
annoyingly, I think even faster 

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than I'm speaking and I still 
speak before I think, which is a

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joke, but it does happen. 
I think one of the issues my 

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find is I I sit through an hour 
long talk and there's one or two

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good things at the end of it. 
I'm like, OK, that was kind of 

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interesting. 
I occasionally I find a speaker 

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or a talk I go to, which is 
absolutely incredible and I 

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can't get enough of it. 
But generally speaking, you want

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to get through content quickly 
when you're physically at a 

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conference. 
I just think conferences and 

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panels and things, you just want
the output. 

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What do these guys say? 
Well, the guys from this brand 

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said this or the guys from this 
company and this tech platform 

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said this. 
That's what you want to get to. 

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And that's the way the digital 
world has changed. 

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It's very, very quick and easy 
to get stuff. 

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If you find a long article 
online now, you Chuck into chat,

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TBT and say, summarise this 
article for me. 

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You go to a meeting for three 
hours and use AI note takers, 

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even as a voice note on your 
phone or something and use an AI

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note taker and at the end 
summarise these notes and it 

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summarises the notes for you. 
So what I've always wanted to do

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and specifically around Shopify,
given that we run this podcast, 

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I've always wanted to have some 
sort of conference, an E summit.

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And we're going to call it a 
summit. 

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It's going to be called the 
Shopify Summit, the unofficial 

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Shopify summit might add. 
We're calling it that because we

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want online content where people
can pick and choose what they 

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want to listen to. 
And again, you're online, so you

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can scroll through content, get 
to stuff really, really quickly 

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and just go, OK, that that 
message there is really, really 

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relevant to me. 
Or you, you can go through like 

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that talks. 
You start a talk and go, it's 

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not great. 
It's not relevant to me. 

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Go on to the next talk. 
This is a really cool talk. 

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It's not relevant for me. 
Get on to the next one, right? 

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This is where I'm at. 
This is the stuff I really, 

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really want to, I want to find 
out. 

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So that's the context of this. 
And for about two years I've 

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been sitting there thinking, 
this is a nightmare. 

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It's just too much work and I 
can't be bothered to get all 

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this stuff together. 
But in 2025, I found the energy 

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and I spoke to Byron and a 
couple of the guys in the team 

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and said, right, I think we're 
going to do this. 

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I think we're just going to give
this a go and see how many 

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people sign up. 
So that is what we aren't doing.

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There are loads of ways you guys
can get involved. 

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So the plan is we are going to 
try and create and there's a big

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statement and if we don't 
achieve this, fine. 

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You don't have a good target, 
you're definitely not going to 

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achieve something or feel 
satisfied. 

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We're going to try and create 
the world's biggest unofficial 

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Shopify summit. 
There haven't been many up until

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up until now, so that's not 
going to be a huge challenge. 

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But we do want the biggest, We 
want to create the biggest 

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depository of content 
specifically about Shopify to 

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ever be released on a single 
day. 

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The content's going to be live 
for a year. 

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And we will also include 
probably some follow up bits 

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based on feedback, based on 
comments, based on engagements. 

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If lots of people engage with a 
specific brand or topic or 

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theme, or I'll talk through the 
different stages in a minute as 

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well. 
There's going to be multiple 

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stages with different themes on 
each stage and you can pick and 

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choose which stage you go to, 
what content you watch on that 

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stage, etcetera. 
It's not going to be a summit 

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where it's going to last six 
days and you have to sit there 

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and watch all the content to 
find the bits that you want to 

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watch. 
Everything's going to be 

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published in one go and you can 
go and choose what you want to 

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listen to. 
So we're going to try and break 

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a record of having the most 
Shopify content ever released on

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a single day in a single 
platform ever on any, any 

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website, any publication, some 
of the stages. 

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And again, this is just a list 
at the moment. 

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And we've got speakers signing 
up, we've got sponsors signing 

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up, and we've also got brands 
signing up as well to come and 

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come and have a chat or reaching
out to us about this. 

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So one of the stages is going to
be all about brand stories, 

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which is going to be similar to 
what we do on the podcast, but 

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we're going to have these short,
sharp, snappy, hey, I run this 

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brand. 
This is when we got started. 

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These are the three biggest 
challenges we've gone through. 

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And this is where we are today. 
This is where we're trying to go

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and try and keep things short 
and snappy and stick to the good

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stuff like I try and do on a on 
a Friday episode. 

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But we're going to have loads of
them. 

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And again, they're going to be 
available for a year in one 

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single place. 
We're going to have a marketing 

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and sales stage. 
So we're going to have some 

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brands featured on that, some 
tech tools, some pieces of 

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software, some Shopify apps 
sharing how you can increase 

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your sales, how you can do 
marketing better, more 

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streamlined, how you can invest 
more, how you can make more 

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profit out of marketing and 
sales. 

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Where my heart very much lies in
that, that stage right there. 

231
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And the brand stories. 
I run a podcast. 

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I've heard so many great brand 
stories. 

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We've had so many great brands 
on the show. 

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I can't even remember a bad 
brand. 

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I think we've only ever had, 
even when I sort of think like, 

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oh, this is going to be a bit of
an average show, you get talking

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to people and you find out so 
much interesting stuff. 

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Plus I love connecting with 
people as well. 

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So the brand stage and the 
marketing stage, marketing and 

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sales stage, those are the 2 
that are going to be really 

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exciting. 
I think for me. 

242
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The other stages though, do 
fascinate me. 

243
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The next one is about customer 
retention and lifetime value. 

244
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So naturally, we're going to be 
talking about loyalty. 

245
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We're probably going to have, I 
know our guys, sponsors at 

246
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Saguna are going to be involved 
in that, that stage as well and 

247
00:10:05,400 --> 00:10:07,400
sharing some tips about how you 
can build the right automation 

248
00:10:07,400 --> 00:10:09,280
flows and other bits and pieces.
We're still agreeing some of the

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content with them at the moment.
The fourth stage is going to be 

250
00:10:12,320 --> 00:10:16,000
about finance and back office, 
all the boring stuff, but the 

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stuff that if you don't get it 
right, your business is going to

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00:10:18,200 --> 00:10:19,600
fall apart. 
So we're certainly going to have

253
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tax cloud involved in that. 
Again, one of our one of our 

254
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partners here. 
And the other thing we want to I

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00:10:24,840 --> 00:10:27,440
want to really bring to life in 
that is how to make finance and 

256
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things really, really easy. 
How you guys can actually keep 

257
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up to date and in touch with how
your business is actually 

258
00:10:33,120 --> 00:10:34,840
ticking? 
What's it's really driving 

259
00:10:34,840 --> 00:10:36,600
revenue right now? 
Going back to that thing I just 

260
00:10:36,600 --> 00:10:38,840
said about Shopify, if I just 
scroll back up. 

261
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So we're talking about the 
return rates. 

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If you can use data in your 
finances on a real time 

263
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dashboard to understand your 
return rates, what's being 

264
00:10:46,040 --> 00:10:48,760
returned and why, you can start 
making changes very, very 

265
00:10:48,760 --> 00:10:52,560
quickly to things before you get
more returns so you can stop the

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problem before it grows any 
more. 

267
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So actually that back office, 
back office and finance I'm 

268
00:10:57,600 --> 00:10:59,280
calling at the moment will come 
by the better name for the stage

269
00:10:59,280 --> 00:11:01,080
itself. 
But I think that's imperatively 

270
00:11:01,080 --> 00:11:02,960
important. 
And so many businesses get a 

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great product, customers love it
and they're happy to pay for it,

272
00:11:05,880 --> 00:11:07,880
and they start growing this 
business and the whole thing 

273
00:11:07,880 --> 00:11:10,200
falls apart because they've not 
got their finances in order 

274
00:11:10,200 --> 00:11:11,920
correctly or don't know where 
their profits coming from. 

275
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They don't know where to double 
down it. 

276
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It can be a real problem stage 
#5 warehouse and logistics. 

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00:11:18,120 --> 00:11:19,320
I should shout all our partners 
out. 

278
00:11:19,360 --> 00:11:21,240
So Inventory Planner, we're 
going to shout you out as well. 

279
00:11:21,400 --> 00:11:22,920
The guys Inventory Planner are 
amazing. 

280
00:11:22,920 --> 00:11:25,600
The software is incredible, and 
it can predict when you're going

281
00:11:25,600 --> 00:11:28,240
to need to top up stock based on
how long it takes to get it in 

282
00:11:28,240 --> 00:11:29,480
stock. 
When you're thinking about 

283
00:11:29,480 --> 00:11:32,120
things like Black Friday, if 
you've been using something like

284
00:11:32,120 --> 00:11:36,000
Inventory Planner for, I don't 
know, 5 or 8 years now, then 

285
00:11:36,000 --> 00:11:38,200
when you get to Black Friday, it
tells you exactly what needs to 

286
00:11:38,200 --> 00:11:40,480
stock, and it also tells 
marketing what to push, what to 

287
00:11:40,480 --> 00:11:42,480
pull, etcetera. 
We're going to have those guys 

288
00:11:42,480 --> 00:11:45,120
obviously heavily involved in 
your inventory management, a 

289
00:11:45,120 --> 00:11:47,080
piece of software. 
We're also going to have some 

290
00:11:47,080 --> 00:11:49,560
companies that provide 
warehousing, provide fulfilment,

291
00:11:49,760 --> 00:11:52,000
provide logistical solutions in 
there as well. 

292
00:11:52,440 --> 00:11:56,760
We are going to have a stage 
#123I have a number of these #6 

293
00:11:56,960 --> 00:12:00,440
is going to be about HR and 
legal, because if your business 

294
00:12:00,440 --> 00:12:03,400
starts growing, you're going to 
have to start to hire people, 

295
00:12:03,400 --> 00:12:05,440
and you're also going to have to
work about work around the 

296
00:12:05,440 --> 00:12:07,240
legalities of things. 
So we're going to have some 

297
00:12:07,240 --> 00:12:10,840
expert advice on that. 
I think it's such a sidestep 

298
00:12:10,840 --> 00:12:12,240
from my world. 
It's probably the place I'm 

299
00:12:12,240 --> 00:12:14,680
going to struggle the most to 
get good speakers to, to come 

300
00:12:14,680 --> 00:12:16,280
to. 
But when you've as soon as 

301
00:12:16,280 --> 00:12:17,760
you've got a plan, you can 
prevail. 

302
00:12:17,760 --> 00:12:19,720
So I'm going to move heaven and 
earth to get some good people to

303
00:12:19,720 --> 00:12:22,960
come and share on that stage. 
And finally, last but not least,

304
00:12:22,960 --> 00:12:26,840
we're going to have the Shopify 
app stage SO1 video from each 

305
00:12:26,880 --> 00:12:30,520
app that wants to feature on 
that stage quickly showcasing 

306
00:12:30,520 --> 00:12:31,920
their app, Why it's the best 
app. 

307
00:12:32,120 --> 00:12:34,640
So if you're looking for apps to
install on your store, which I 

308
00:12:34,640 --> 00:12:38,240
know you all are, some of our 
most popular episodes cover this

309
00:12:38,240 --> 00:12:39,800
as well. 
When I've done what are my top 

310
00:12:39,800 --> 00:12:41,360
10 apps, I haven't done one for 
a couple of years. 

311
00:12:41,640 --> 00:12:43,200
Some of the most popular 
episodes are like, what are my 

312
00:12:43,200 --> 00:12:45,280
top 10 apps that I'm using at 
the moment recommending to 

313
00:12:45,280 --> 00:12:47,760
clients and why? 
The problem we've got is because

314
00:12:47,760 --> 00:12:49,560
we have sponsors. 
We want to push our sponsors 

315
00:12:49,560 --> 00:12:51,640
because we've chosen our 
sponsors for specific reasons. 

316
00:12:52,160 --> 00:12:54,520
And sometimes I do endorse apps 
just because I love them, not 

317
00:12:54,520 --> 00:12:56,880
because they sponsor us or pay 
us any money, but we're going to

318
00:12:56,880 --> 00:12:58,800
have that app stage as well. 
So if you're looking for new 

319
00:12:58,800 --> 00:13:00,880
apps for your business or you're
like, I just want to like, if 

320
00:13:00,880 --> 00:13:03,040
you're anything like me, I just 
want to call tech. 

321
00:13:03,040 --> 00:13:05,520
I'm always looking for new apps 
to put on my phone, my Apple 

322
00:13:05,520 --> 00:13:08,440
Watch, even in my car. 
I've got a BMW and I'm so often 

323
00:13:08,440 --> 00:13:11,160
going, what new app could I put 
in the BMW that could help me? 

324
00:13:11,360 --> 00:13:13,680
I got an app the other day. 
It's a plug in hybrid, so I can 

325
00:13:13,680 --> 00:13:14,640
charge it when I'm out and 
about. 

326
00:13:14,960 --> 00:13:16,760
I got a new app the other day 
that's much better than one I 

327
00:13:16,760 --> 00:13:19,960
was using to find charges out 
and about and it tells you where

328
00:13:20,160 --> 00:13:22,760
car charges are without you 
having to log in into each car 

329
00:13:22,760 --> 00:13:24,360
charger app to see if they've 
got one nearby. 

330
00:13:24,560 --> 00:13:25,960
It gives you all the charges in 
one place. 

331
00:13:25,960 --> 00:13:27,400
It's way better than one I was 
using before. 

332
00:13:27,400 --> 00:13:29,120
So I'm always on the lookout for
new tech. 

333
00:13:29,120 --> 00:13:31,240
And if you run a Shopify store, 
you're doing the same. 

334
00:13:31,320 --> 00:13:34,560
It's like there's an app that 
can change your product title 

335
00:13:34,560 --> 00:13:37,240
based on personalisation to make
it more dynamic to the person 

336
00:13:37,240 --> 00:13:38,880
that's on the site to try and 
get them to buy the product. 

337
00:13:39,400 --> 00:13:40,600
Oh, that's cool. 
Could that increase my 

338
00:13:40,600 --> 00:13:41,640
conversion rates? 
Maybe. 

339
00:13:41,640 --> 00:13:43,000
Will it affect my page speed? 
Maybe. 

340
00:13:43,280 --> 00:13:46,440
And so actually go watching app 
videos about how these apps run 

341
00:13:46,680 --> 00:13:49,560
on the app stage could be 
absolutely imperative. 

342
00:13:50,240 --> 00:13:53,360
So naturally, we're going to 
have this content live for a 

343
00:13:53,360 --> 00:13:55,400
full year. 
And if things go well on the 

344
00:13:55,400 --> 00:13:58,800
SHOP Unofficial Shopify Summit 
2026, we're going to do guess 

345
00:13:58,800 --> 00:14:01,120
what, a 2027 summit as well. 
We're going to make it even 

346
00:14:01,120 --> 00:14:03,040
bigger and better once we've 
done 1. 

347
00:14:03,200 --> 00:14:06,000
And it might be a bit ropy at 
first, so please bear with us, 

348
00:14:06,520 --> 00:14:08,200
but it might be a bit ropy in 
the first year. 

349
00:14:08,200 --> 00:14:10,040
We might find a couple of 
technical issues, we might have 

350
00:14:10,040 --> 00:14:12,760
issues getting enough speakers 
for the actual event, all that 

351
00:14:12,760 --> 00:14:15,120
sort of stuff, which doesn't 
seem to be a problem so far 

352
00:14:15,120 --> 00:14:17,720
since we started putting the net
out to existing partners, 

353
00:14:17,720 --> 00:14:20,960
previous sponsors, previous 
podcast guests seems to be 

354
00:14:20,960 --> 00:14:22,960
absolutely fine. 
But please bear with us Year 2. 

355
00:14:22,960 --> 00:14:25,280
If we do a if, if you support us
enough in year 1 and bear with 

356
00:14:25,280 --> 00:14:28,400
us a little bit and help make 
this amazing, I can guarantee 

357
00:14:28,400 --> 00:14:30,280
year 2's going to be much, much 
better because we would have 

358
00:14:30,280 --> 00:14:31,880
some learnings and we can keep 
going with it. 

359
00:14:31,880 --> 00:14:34,200
And like all of you guys, you 
all jumped off a Cliff at some 

360
00:14:34,200 --> 00:14:35,560
point and started a Shopify 
business. 

361
00:14:35,800 --> 00:14:37,800
We're jumping off a Cliff and 
starting a summit to bring 

362
00:14:37,800 --> 00:14:39,480
better content to all of you 
guys. 

363
00:14:39,960 --> 00:14:42,760
So it's gonna be live for a full
year, but we're probably going 

364
00:14:42,760 --> 00:14:45,560
to put some exclusive interviews
and things live on there after 

365
00:14:45,560 --> 00:14:46,920
launch as well. 
So it'll be a bit of extra 

366
00:14:46,920 --> 00:14:50,000
content to to look out for. 
We've also got a few big names 

367
00:14:50,000 --> 00:14:51,600
and headline speakers and 
brands. 

368
00:14:51,840 --> 00:14:54,600
I'm going to do our marketing 
really, really well by not 

369
00:14:54,600 --> 00:14:56,800
telling you today who they are. 
We're going to start drip 

370
00:14:56,800 --> 00:14:58,200
feeding that through our 
newsletter. 

371
00:14:58,520 --> 00:15:01,000
So it's going to be very 
different from the podcast. 

372
00:15:01,040 --> 00:15:03,040
I'm not going to be featuring 
everything, which should be joy 

373
00:15:03,040 --> 00:15:05,320
to all of you because anyone 
who's been tuning into the show 

374
00:15:05,320 --> 00:15:07,160
for a while will be very, very 
bored of my voice. 

375
00:15:07,360 --> 00:15:09,440
I said that the other day and I 
got two people emailing going. 

376
00:15:09,440 --> 00:15:10,800
I love your voice, your 
recommendations. 

377
00:15:11,080 --> 00:15:12,240
Great. 
Thank you so much. 

378
00:15:12,640 --> 00:15:15,360
And I've got in quite a long 
e-mail chain with with Sue about

379
00:15:15,360 --> 00:15:16,720
this. 
Sue, thanks so much for reaching

380
00:15:16,720 --> 00:15:17,920
out. 
I said to give you a little 

381
00:15:17,920 --> 00:15:20,760
shout out, but you've asked some
amazing questions and I've been 

382
00:15:20,760 --> 00:15:23,920
answering Sue on dictation in my
car on the drive home. 

383
00:15:23,920 --> 00:15:27,400
So love your emails, Sue, but 
yeah, been been talking to 

384
00:15:27,400 --> 00:15:28,880
people. 
So yeah, there'll be lots of 

385
00:15:28,880 --> 00:15:31,280
content on there, lots of the 
content we added by the 

386
00:15:31,280 --> 00:15:34,160
companies, the brands themselves
without too much influence from 

387
00:15:34,160 --> 00:15:35,280
me. 
There will be a few interviews 

388
00:15:35,280 --> 00:15:37,280
I'm going to do as well. 
But yeah, I just, I want to get 

389
00:15:37,280 --> 00:15:40,120
great content out to people and 
I want to do it in mass and let 

390
00:15:40,120 --> 00:15:42,440
you guys start to look at which 
stages, which bits of content 

391
00:15:42,440 --> 00:15:44,760
you want to look at. 
The other thing we're going to 

392
00:15:44,760 --> 00:15:48,480
do with some of that information
is the more popular topics, the 

393
00:15:48,480 --> 00:15:51,440
more popular content, the more 
popular stages or talks or 

394
00:15:51,440 --> 00:15:53,880
particular videos people are 
really, really engaging with, 

395
00:15:54,200 --> 00:15:56,360
We're going to do more content 
like that on the podcast as 

396
00:15:56,360 --> 00:15:57,920
well. 
So it'll help us give you guys 

397
00:15:57,920 --> 00:16:00,040
better content. 
Of course, the podcast is free 

398
00:16:00,040 --> 00:16:01,880
to tune in and you're probably 
sitting again. 

399
00:16:01,880 --> 00:16:03,160
How much is the summit going to 
cost? 

400
00:16:03,160 --> 00:16:05,280
Nick and I have some really bad 
news. 

401
00:16:05,280 --> 00:16:07,200
I'm afraid. 
It's going to cost nothing. 

402
00:16:07,200 --> 00:16:09,000
It's going to be free. 
It's bad news for me, great news

403
00:16:09,000 --> 00:16:10,640
for all of you guys. 
But we're going to launch the 

404
00:16:10,640 --> 00:16:13,120
whole thing for free, and we're 
probably going to keep it free 

405
00:16:13,120 --> 00:16:15,040
forever. 
There's no premium content, 

406
00:16:15,040 --> 00:16:17,160
there's no upsell. 
We're going to be charging some 

407
00:16:17,160 --> 00:16:19,080
of the sponsors, some of the 
speakers to come on, and it's as

408
00:16:19,080 --> 00:16:20,960
simple as that. 
But like the podcast, we're not 

409
00:16:20,960 --> 00:16:22,840
just going to let anybody on. 
We're going to vet everybody 

410
00:16:22,840 --> 00:16:25,560
that wants to come. 
So the final two things from me 

411
00:16:25,560 --> 00:16:27,160
are how you guys can get 
involved. 

412
00:16:27,800 --> 00:16:31,800
If you're a brand with a really 
cool story, please reach out to 

413
00:16:31,840 --> 00:16:34,360
us for two reasons. 
Number one is I'd love to have 

414
00:16:34,360 --> 00:16:36,720
you on the show. 
Most of the brands you hear on 

415
00:16:36,720 --> 00:16:39,720
the show either we've reached 
out and said, hey, we love what 

416
00:16:39,720 --> 00:16:41,200
you're doing. 
Please could you come on the 

417
00:16:41,200 --> 00:16:44,440
podcast like we'd love to 
interview you or they've reached

418
00:16:44,440 --> 00:16:46,760
out to us and said, hey, you 
mentioned this the other day. 

419
00:16:47,000 --> 00:16:49,440
We had that problem, but we did 
this about it and it's like, 

420
00:16:49,440 --> 00:16:51,200
yeah, get on the show. 
We'd love to have you on. 

421
00:16:51,200 --> 00:16:53,760
And we don't charge brands to 
get involved or merchants as 

422
00:16:53,760 --> 00:16:56,680
Shopify calls you guys, which I 
don't like because that sounds 

423
00:16:56,680 --> 00:16:58,800
like Shopify just there to 
merchandise some money out of 

424
00:16:58,800 --> 00:17:01,040
you. 
But we, we don't charge brands 

425
00:17:01,040 --> 00:17:02,640
to come on the show. 
So if you want to come on the 

426
00:17:02,640 --> 00:17:05,640
show and you want to get 
involved in the in the summit as

427
00:17:05,640 --> 00:17:07,640
well, we might give you a 
specific topic and say, can you 

428
00:17:07,640 --> 00:17:10,359
record a 20 minute video about 
this, this specific part of your

429
00:17:10,359 --> 00:17:11,800
business? 
And we'll feature that on the 

430
00:17:11,800 --> 00:17:14,480
brands stage. 
Obviously, if you're an agency, 

431
00:17:14,480 --> 00:17:17,560
an app, a tech platform, there 
are so many opportunities to get

432
00:17:17,560 --> 00:17:19,920
involved. 
We being totally transparent 

433
00:17:19,920 --> 00:17:21,200
with everybody listening to the 
show. 

434
00:17:21,800 --> 00:17:25,000
We've had times in the past, but
not for a very long time, not 

435
00:17:25,000 --> 00:17:27,040
for years now. 
But we had times in the past 

436
00:17:27,040 --> 00:17:29,520
where we didn't have a sponsor. 
And if we don't have sponsors, 

437
00:17:29,520 --> 00:17:31,520
we don't have any income. 
And it's quite hard to pay the 

438
00:17:31,520 --> 00:17:33,440
team behind the scenes here and 
make the show happen. 

439
00:17:34,760 --> 00:17:37,160
I run my agency and lots of you 
guys reach out and want help 

440
00:17:37,160 --> 00:17:38,640
from the agency. 
So it works for me. 

441
00:17:38,960 --> 00:17:41,920
But actually trying to fund the 
PNL of the podcast can has been 

442
00:17:41,920 --> 00:17:43,880
a challenge in the past. 
The last couple of years we've 

443
00:17:43,880 --> 00:17:45,720
done very, very well. 
We're very happy with that. 

444
00:17:45,720 --> 00:17:47,560
And we do have a waiting list of
sponsors. 

445
00:17:47,800 --> 00:17:49,400
So naturally we've offered them 
some slots. 

446
00:17:49,640 --> 00:17:51,880
So if you want to sponsor the 
show, get your brand out there 

447
00:17:51,880 --> 00:17:53,840
and use our podcasts and our 
platform and everything to do 

448
00:17:53,840 --> 00:17:55,240
that. 
You can't use the podcast 

449
00:17:55,240 --> 00:17:58,080
anymore because we don't have 
any space for sponsors until at 

450
00:17:58,080 --> 00:18:00,360
least I think it's July. 
August time is when the first 

451
00:18:00,360 --> 00:18:03,440
one comes up, so there's loads 
and loads of opportunities to 

452
00:18:03,440 --> 00:18:06,000
get involved in the in the 
summit as well, which one of the

453
00:18:06,000 --> 00:18:07,880
reasons we're running it is 
there's so much cool tech out 

454
00:18:07,880 --> 00:18:09,520
that we want to feature. 
Some people can't afford to 

455
00:18:09,680 --> 00:18:11,880
sponsor the podcast. 
Here's a way we can get them 

456
00:18:11,880 --> 00:18:14,080
involved, get them in front of 
all you guys as brands so you 

457
00:18:14,080 --> 00:18:16,560
can see what's going on. 
Anyway, I'm going to leave that 

458
00:18:16,560 --> 00:18:18,280
with you guys today. 
If you want to sign up, head 

459
00:18:18,280 --> 00:18:22,880
over to wwspodcast.com, click on
Shopify Summit 2026 and just go 

460
00:18:22,880 --> 00:18:25,160
and join. 
Go and join the newsletter there

461
00:18:25,160 --> 00:18:27,120
or join the e-mail list and 
you'll be the first to hear 

462
00:18:27,120 --> 00:18:29,840
about things that are coming up 
over the next few months heading

463
00:18:29,840 --> 00:18:31,560
in September. 
We're going to launch the whole 

464
00:18:31,560 --> 00:18:34,440
thing on the 1st September. 
I'm going to be honest as well, 

465
00:18:34,440 --> 00:18:37,080
it's great that we get brands on
the show. 

466
00:18:37,360 --> 00:18:40,040
Brands often share their story 
of saying I was so scared 

467
00:18:40,040 --> 00:18:41,560
launching this but it was all a 
big success. 

468
00:18:41,560 --> 00:18:43,800
We worked really hard, we got it
wrong a few times and then it 

469
00:18:43,800 --> 00:18:45,640
was a success. 
I'm going to be totally open and

470
00:18:45,640 --> 00:18:47,400
say I'm terrified of doing this 
right now. 

471
00:18:47,440 --> 00:18:49,800
The easy thing was not to do a 
summit and keep it really, 

472
00:18:49,800 --> 00:18:52,840
really, really, really simple. 
But if you don't try stuff, 

473
00:18:52,840 --> 00:18:54,880
you're not going to succeed. 
We've tried so many things 

474
00:18:54,880 --> 00:18:56,600
through the podcast before that 
have completely failed. 

475
00:18:56,840 --> 00:18:59,760
We've also tried 3 or 4 things, 
one being this Tuesday Tea Break

476
00:18:59,760 --> 00:19:01,880
talks. 
We get more emails at the moment

477
00:19:01,880 --> 00:19:03,840
about Tuesday Tea Break Talks 
than we do about our guests on 

478
00:19:03,840 --> 00:19:06,560
Friday, which either means I'm 
not answering enough questions 

479
00:19:06,560 --> 00:19:07,560
or it's because people are 
engaged. 

480
00:19:07,600 --> 00:19:10,320
But either way, it's, it's great
to have you guys tuning in with 

481
00:19:10,320 --> 00:19:11,600
us. 
So the summit is a way of us 

482
00:19:11,600 --> 00:19:13,520
giving you more of the things 
that we're good at and the 

483
00:19:13,680 --> 00:19:15,320
things that are giving back. 
But I am terrified. 

484
00:19:15,320 --> 00:19:17,280
So the sooner you guys go and 
sign up to that, and the sooner 

485
00:19:17,280 --> 00:19:20,000
anyone who's interested in 
speaking, sponsoring, sharing 

486
00:19:20,000 --> 00:19:23,320
their story, talking about their
app on, you know, on, on the 

487
00:19:23,320 --> 00:19:26,160
summit stages, the sooner you 
guys sign up, the quicker my 

488
00:19:26,160 --> 00:19:29,200
anxiety is going to go down. 
So please go and join that list.

489
00:19:29,560 --> 00:19:30,920
You can also join the newsletter
as well. 

490
00:19:31,000 --> 00:19:32,840
And you can hear about all the 
episodes that are coming out 

491
00:19:32,840 --> 00:19:35,120
twice a week and some of the 
exclusive offers and things on 

492
00:19:35,120 --> 00:19:37,720
there as well. 
I think that's it from me today.

493
00:19:37,760 --> 00:19:38,920
Thank you so much for tuning in,
everybody. 

494
00:19:39,240 --> 00:19:40,920
I hope you go and sign up to 
that summit. 

495
00:19:40,920 --> 00:19:43,600
Otherwise it's going to be a 
very, very awkward occasion on 

496
00:19:43,600 --> 00:19:47,560
the 1st of September where it's 
just me and Byron and nobody 

497
00:19:47,560 --> 00:19:49,800
listening and nobody presenting.
It's going to be a complete 

498
00:19:49,800 --> 00:19:51,040
disaster. 
So we're trying to add more, 

499
00:19:51,240 --> 00:19:53,280
more value to all of you guys. 
So please don't get involved. 

500
00:19:53,800 --> 00:19:54,680
Hope you enjoyed today's 
episode. 

501
00:19:54,680 --> 00:19:57,160
We're back again on Friday with 
another interview with I think 

502
00:19:57,160 --> 00:19:58,760
we've got a brand on this week. 
I can't remember. 

503
00:19:59,000 --> 00:20:00,880
I it's Monday morning when I'm 
recording this. 

504
00:20:00,880 --> 00:20:01,880
I completely forget the 
schedule. 

505
00:20:01,880 --> 00:20:03,040
But yeah, we have another brand 
on. 

506
00:20:03,040 --> 00:20:04,760
If you haven't already, please 
hit subscribe on whatever 

507
00:20:04,760 --> 00:20:05,680
channel you're listening to 
this. 

508
00:20:05,880 --> 00:20:07,880
And please give us an honest 
review of how much you love or 

509
00:20:07,880 --> 00:20:09,320
dislike the podcast. 
And if you think we could do 

510
00:20:09,320 --> 00:20:12,200
anything better, send us an 
e-mail hello@winningshopify.com.

511
00:20:12,200 --> 00:20:13,840
Thanks so much for tuning in. 
See you all next time.