1 00:00:00,040 --> 00:00:01,720 Hello and welcome to another episode, the winning We Shall 2 00:00:01,720 --> 00:00:03,800 Provide podcast with me, your host Nick Truman, and we are 3 00:00:03,800 --> 00:00:07,200 still here at Sub Summit. I'm very, very delighted to be 4 00:00:07,200 --> 00:00:08,760 joined by a very special guest today. 5 00:00:09,040 --> 00:00:10,480 I'm going to let you introduce yourself. 6 00:00:10,480 --> 00:00:12,800 I'd normally introduce guests, but we've got a very different 7 00:00:12,800 --> 00:00:15,000 sort of episode. So yeah, tell us your name, your 8 00:00:15,000 --> 00:00:16,480 business and we'll and then we'll jump in. 9 00:00:16,680 --> 00:00:19,040 Thank you for having me on. My name's Kit Stanwood. 10 00:00:19,040 --> 00:00:22,600 I'm the owner and founder of Golden Tallow, A Wagyu luxury 11 00:00:22,600 --> 00:00:26,280 skin care brand, and I've been in business for three years now. 12 00:00:26,760 --> 00:00:28,840 And it's super exciting. And the reason I said, guys, 13 00:00:28,840 --> 00:00:31,240 that it's a very different episode to what we normally do 14 00:00:31,440 --> 00:00:34,000 is normally we get people on who are like, hey, we're doing 2030 15 00:00:34,000 --> 00:00:37,040 million a year or 100 million. These are the things we did with 16 00:00:37,040 --> 00:00:38,240 you. We're going to look kind of what 17 00:00:38,240 --> 00:00:39,800 you're doing in the present and where you're going. 18 00:00:39,840 --> 00:00:42,000 And I think it's super exciting what you're doing as a business. 19 00:00:42,640 --> 00:00:46,080 But tell us, at the start of your journey, how do you start 20 00:00:46,080 --> 00:00:49,200 creating your first few products and get your first few customers 21 00:00:49,200 --> 00:00:50,760 in the door? Right. 22 00:00:50,760 --> 00:00:55,080 That's a great question. So I've had some background in 23 00:00:55,080 --> 00:00:57,720 social media and I leveraged that a lot. 24 00:00:57,960 --> 00:01:04,000 And I also have digital ad marketing from my jobs at 25 00:01:04,000 --> 00:01:06,480 Bitcoin magazine and Bitcoin Conference. 26 00:01:06,840 --> 00:01:09,960 So I've been able to go into all those platforms and see how 27 00:01:09,960 --> 00:01:13,200 that's set up. And I have background in 28 00:01:13,200 --> 00:01:16,000 blogging. So I've done a a self hosted 29 00:01:16,000 --> 00:01:19,800 WordPress blog before and I've used Woo commerce selling E 30 00:01:19,800 --> 00:01:23,920 products, E digital products. So I have a best background on 31 00:01:23,920 --> 00:01:26,440 all of this. Plus I went to college for 32 00:01:27,600 --> 00:01:30,720 computer information systems and then I also went for business 33 00:01:30,720 --> 00:01:33,720 management technology and innovation entrepreneurship. 34 00:01:33,720 --> 00:01:36,520 So I had a class that kind of helped us with a lot of that 35 00:01:36,520 --> 00:01:39,880 too. So a lot of things along my 36 00:01:39,880 --> 00:01:45,040 journey have left me there. And so a lot of my products are 37 00:01:45,600 --> 00:01:50,080 sourced overseas. So I I hired a fiber person, a 38 00:01:50,080 --> 00:01:51,800 designer. Yeah, yeah, we love fiber. 39 00:01:51,800 --> 00:01:55,680 Yeah, I actually designed my own logo in Canva, but I had the 40 00:01:55,680 --> 00:02:00,240 designer give me the actual like design files, and then I got 41 00:02:00,240 --> 00:02:03,080 someone off of there. It was pretty affordable, like 42 00:02:03,160 --> 00:02:08,560 $200 to make a box for the jar. They designed the jar and then 43 00:02:08,560 --> 00:02:14,040 the Mailer box, and then from there I just sent it over to the 44 00:02:14,040 --> 00:02:17,480 manufacturer and they sent me a sample 1st. 45 00:02:17,600 --> 00:02:20,320 And you want to go to a couple of different manufacturers to 46 00:02:20,320 --> 00:02:23,840 get samples just to make sure, because one of the jars was 47 00:02:23,840 --> 00:02:27,760 perfect, the other one was lopsided on the text, and it 48 00:02:27,760 --> 00:02:30,160 just wasn't good quality. So you think as well they want 49 00:02:30,160 --> 00:02:32,240 your business long term. It's like just do the basics. 50 00:02:32,240 --> 00:02:34,120 Yeah, right. Let's align things vertically 51 00:02:34,120 --> 00:02:35,520 and horizontally. OK, like. 52 00:02:35,640 --> 00:02:40,120 Right, exactly. And then so that's kind of that 53 00:02:40,120 --> 00:02:41,920 process. I got a sample of everything, 54 00:02:41,920 --> 00:02:45,320 the jars, the product box and the the Mailer and making sure 55 00:02:45,320 --> 00:02:48,280 it's good before you buy like 1000 quantity because there's 56 00:02:48,280 --> 00:02:49,840 minimum quantities for everything. 57 00:02:50,920 --> 00:02:52,640 Which is difficult when you're starting, isn't it? 58 00:02:52,640 --> 00:02:55,720 Because you're like, I need to find money to fund this, but 59 00:02:55,720 --> 00:02:57,480 I've got no guarantee. No one's even going to buy it. 60 00:02:57,480 --> 00:03:00,360 So it's like, how do you make those sort of decisions early 61 00:03:00,360 --> 00:03:01,040 on? Right. 62 00:03:01,040 --> 00:03:06,120 So I it was about like $6000 upfront cost for all of the 63 00:03:06,120 --> 00:03:09,920 products because I make, it's called Opulent Facial Elixir. 64 00:03:09,920 --> 00:03:13,360 It's whipped tallow face cream. So that's the product. 65 00:03:13,360 --> 00:03:15,560 That's my first one. I also have soaps that I'll get 66 00:03:15,560 --> 00:03:16,560 into next. Yeah, yeah. 67 00:03:16,800 --> 00:03:18,320 And the soap story's good. We'll come on. 68 00:03:18,320 --> 00:03:22,080 Yeah, that one's been a that's been interesting for sure, 69 00:03:22,200 --> 00:03:24,640 learning. But this one's more 70 00:03:24,640 --> 00:03:26,400 straightforward. It's three ingredients. 71 00:03:26,400 --> 00:03:29,480 It's the wagotallow, which I source from US farmers. 72 00:03:29,680 --> 00:03:33,560 So I've leveraged AI to help me research into finding some of 73 00:03:33,560 --> 00:03:36,360 these or just like doing a Google search on my own. 74 00:03:37,120 --> 00:03:40,800 So I got lucky, found a Wagyu farmer in Wyoming and she 75 00:03:40,800 --> 00:03:46,320 rendered it down for me. And the the problem I wanted to 76 00:03:46,320 --> 00:03:51,640 solve is the smell of it. When I first got tallow from a 77 00:03:51,640 --> 00:03:55,320 brand, it had that beefy scent and everything else about it was 78 00:03:55,320 --> 00:03:57,720 amazing. I love how it feels and how it 79 00:03:57,720 --> 00:04:01,760 absorbs into my skin. I have eczema, so it helps get 80 00:04:01,760 --> 00:04:04,960 rid of that around my my lips or like my arms. 81 00:04:05,320 --> 00:04:07,000 So it helps that soothe that. Yeah, yeah. 82 00:04:07,280 --> 00:04:09,200 And I thought that that was awesome 'cause they use 83 00:04:09,200 --> 00:04:12,040 prescription usually, but. It's almost like you're you're 84 00:04:12,040 --> 00:04:13,680 your first customer review, aren't you? 85 00:04:13,680 --> 00:04:16,040 It's like this works well guys you should buy this. 86 00:04:16,079 --> 00:04:20,839 Like yes, and I've tried over 300 brands wow of skin care. 87 00:04:21,079 --> 00:04:23,440 When I had my blog, I worked with big companies like 88 00:04:23,440 --> 00:04:26,480 Neutrogena and partnerships. They would send me free products 89 00:04:26,480 --> 00:04:29,320 or like I had brand deals with them where I got paid to review 90 00:04:29,320 --> 00:04:30,120 their stuff. Nice. 91 00:04:30,520 --> 00:04:32,640 So I've I've tried a lot of different things. 92 00:04:32,800 --> 00:04:36,480 I love Korean skin care, of course, but a lot of a lot of 93 00:04:36,480 --> 00:04:38,600 the other products I tried have a lot of water. 94 00:04:38,600 --> 00:04:41,520 That's like the first ingredient that you'll see on a lot of 95 00:04:41,520 --> 00:04:45,320 these skin care products. And tallow doesn't have water. 96 00:04:45,640 --> 00:04:49,200 My product just has Wagyu tallow, cold pressed extra 97 00:04:49,200 --> 00:04:52,720 virgin olive oil and essential oils and I deep dived into each 98 00:04:52,720 --> 00:04:55,120 of those as well too. So I wanted everything to be 99 00:04:55,120 --> 00:04:57,360 very high quality. I get my essential oils right 100 00:04:57,360 --> 00:05:01,720 now from plant therapy, so that's very high quality in that 101 00:05:01,720 --> 00:05:04,320 and the the olive oil as well too. 102 00:05:04,440 --> 00:05:07,480 You have to be careful with what quality you buy there. 103 00:05:07,480 --> 00:05:09,880 Sure, sure. I I once went on an olive oil 104 00:05:09,880 --> 00:05:12,760 tasting session in Greece and they bought all the like cheap 105 00:05:12,760 --> 00:05:14,240 supermarket ones out and the normal ones. 106 00:05:14,240 --> 00:05:16,400 I couldn't believe how spicy they are when they're like fresh 107 00:05:16,400 --> 00:05:17,560 and they've been properly bottled. 108 00:05:17,920 --> 00:05:19,960 And I think they said they were like 48 hours old, this olive 109 00:05:19,960 --> 00:05:21,880 oil and it was like drinking chili oil or something. 110 00:05:21,880 --> 00:05:25,080 It's it's so different. So you've made your product. 111 00:05:25,320 --> 00:05:27,440 Yes, I make it. How do you, I'm sorry, I was 112 00:05:27,440 --> 00:05:29,800 going to say, so how do you take it to market then like how do 113 00:05:29,800 --> 00:05:32,520 you go from I've created a product and then to manufacture 114 00:05:32,520 --> 00:05:34,320 it, get on Shopify and actually sell this? 115 00:05:34,320 --> 00:05:35,560 Thing, yeah. So once you actually have the 116 00:05:35,560 --> 00:05:38,280 product, that's exciting because then you can take pictures of 117 00:05:38,280 --> 00:05:40,400 it. Yep, nice good start. 118 00:05:40,400 --> 00:05:42,800 Yeah. And then you take that, you 119 00:05:43,280 --> 00:05:46,840 build a website. I start off with MailChimp for 120 00:05:46,920 --> 00:05:53,160 e-mail, got that all embedded. Now I use Clavio and I really 121 00:05:53,160 --> 00:05:58,800 leveraged Instagram, Twitter, word of mouth as well too, 122 00:05:59,480 --> 00:06:04,120 leveraging my personal sites. I'm kind of big on for on 123 00:06:04,120 --> 00:06:06,480 Twitter. I am in the Bitcoin influencer 124 00:06:06,480 --> 00:06:08,200 space. Since I worked at Bitcoin 125 00:06:08,200 --> 00:06:11,000 Magazine in the conference. A lot of my sales, like I 126 00:06:11,000 --> 00:06:13,800 mentioned to you, 10% of my sales is in Bitcoin. 127 00:06:14,000 --> 00:06:15,560 So good, yeah. Yeah. 128 00:06:15,560 --> 00:06:18,320 And so that's also a way I'm going to be leveraging in the 129 00:06:18,320 --> 00:06:21,800 future to loan against that. And as I grow and build my 130 00:06:21,800 --> 00:06:24,880 subscriptions, I'll be able to pay off the loan and keep my 131 00:06:24,880 --> 00:06:28,880 asset as that grows up in value. Which I, I think it's again like 132 00:06:28,880 --> 00:06:30,000 right back to my very first question. 133 00:06:30,000 --> 00:06:33,440 It's so exciting, I think to see how you're looking ahead. 134 00:06:33,720 --> 00:06:35,880 So many brands are like, oh, that's happened now let's do 135 00:06:35,880 --> 00:06:37,760 something and you're you're kind of not at that stage yet, which 136 00:06:37,760 --> 00:06:40,640 makes it so exciting. And what are some of the things 137 00:06:40,640 --> 00:06:42,600 you've been dealing with this year? 138 00:06:42,600 --> 00:06:45,200 For example, like we're recording this in May 2026. 139 00:06:45,520 --> 00:06:47,640 What are some of the things you're dealing with right now 140 00:06:47,640 --> 00:06:49,800 that you're trying to achieve or you've just achieved or you've 141 00:06:49,800 --> 00:06:52,360 just had like let downs by stuff you've been trying to do? 142 00:06:52,800 --> 00:06:55,240 Right. So everything that every sale 143 00:06:55,240 --> 00:06:57,960 that comes into my business right now gets reinvested into 144 00:06:57,960 --> 00:07:00,040 it. So I got to a point where I was 145 00:07:00,040 --> 00:07:03,720 like pretty ready for another product to add on to cause the 146 00:07:03,840 --> 00:07:06,640 face creams are selling out pretty good and I'm getting 147 00:07:06,640 --> 00:07:08,680 subscriptions. So I'm like OK, now that I have 148 00:07:08,680 --> 00:07:12,600 that cash flow to cover some operating expenses and I do 149 00:07:12,600 --> 00:07:16,920 everything on my own. So like I do my QuickBooks and 150 00:07:16,960 --> 00:07:20,120 everything else like nice legal documents are a lot of Chachi 151 00:07:20,120 --> 00:07:21,920 BT. So it's just me and Chachi, BT 152 00:07:22,000 --> 00:07:24,240 and Claude and Gemini. Great Co founder, isn't it? 153 00:07:24,240 --> 00:07:25,920 Yeah. Exactly, Yeah. 154 00:07:26,200 --> 00:07:28,520 This episode of Winning Shop Fight is brought to you by Tax 155 00:07:28,520 --> 00:07:30,240 Cloud. It's the busiest time of year 156 00:07:30,240 --> 00:07:32,440 for e-commerce. Your stores buzzing, orders 157 00:07:32,440 --> 00:07:34,000 flying in, and growth is at an all time high. 158 00:07:34,000 --> 00:07:37,160 But with all that momentum can come new sales tax exposure that 159 00:07:37,160 --> 00:07:40,160 you might not even see coming. That's why now is the perfect 160 00:07:40,160 --> 00:07:42,400 time to take a closer look at how you're handling sales tax 161 00:07:42,600 --> 00:07:44,520 and make sure your business is set up for the growth that 162 00:07:44,520 --> 00:07:46,560 you've earned. Tax is our trusted partner for 163 00:07:46,560 --> 00:07:49,240 sales tax compliance. Built for growing Shopify 164 00:07:49,240 --> 00:07:51,320 brands. They handle regulations, filings 165 00:07:51,320 --> 00:07:54,480 and ongoing compliance working directly with the states on your 166 00:07:54,480 --> 00:07:57,720 behalf across the US so you can stay focused on running your 167 00:07:57,720 --> 00:07:59,080 store. They've got a five star rating 168 00:07:59,080 --> 00:08:01,440 in the Shopify App Store and listeners winning the Shopify 169 00:08:01,440 --> 00:08:04,160 get free migration on boarding when you make the switch. 170 00:08:04,240 --> 00:08:05,840 To apply for that and learn more, you can go to 171 00:08:05,840 --> 00:08:11,000 taxcloud.com/winning. That's taxcloud.com/winning. 172 00:08:11,200 --> 00:08:12,760 OK. Your guidance is soaps on 173 00:08:12,760 --> 00:08:16,160 December. I asked my Twitter audience 174 00:08:16,160 --> 00:08:17,560 like, what do you want to see next? 175 00:08:17,640 --> 00:08:20,840 Because I want this business to really provide a service for 176 00:08:20,840 --> 00:08:22,320 them. It's not just what I want. 177 00:08:22,320 --> 00:08:26,160 Like I love having unlimited face cream, of course, and that 178 00:08:26,160 --> 00:08:29,280 I can try everything out. But it's I'm really here as a 179 00:08:29,280 --> 00:08:33,679 business to serve my customers and do the best products and 180 00:08:33,679 --> 00:08:36,520 what they want. And I think a lot of people 181 00:08:36,679 --> 00:08:38,039 don't think about that in business. 182 00:08:38,240 --> 00:08:40,159 They just kind of think and do what they think it's going to be 183 00:08:40,159 --> 00:08:42,360 cool and they don't do the research of like what actually 184 00:08:42,360 --> 00:08:46,640 is going to, like sell out. So I did a Twitter poll and 185 00:08:46,640 --> 00:08:49,600 everyone wanted soaps. And I've never made soaps. 186 00:08:49,800 --> 00:08:52,080 And I've heard about the process before. 187 00:08:52,120 --> 00:08:56,200 I think two years ago I asked someone about it and they kind 188 00:08:56,200 --> 00:08:58,120 of made it sound scary. So I didn't do it. 189 00:08:58,120 --> 00:09:00,000 They they were like, oh, it's a chemical process. 190 00:09:00,000 --> 00:09:02,040 You need to wear gloves. You have to like have like 191 00:09:02,440 --> 00:09:05,520 goggles on. And I was like, OK, maybe I 192 00:09:05,520 --> 00:09:09,360 won't do that right now. But then it popped up again from 193 00:09:09,360 --> 00:09:10,720 this Twitter poll. And I was like, OK, you know, 194 00:09:10,720 --> 00:09:12,920 I'm just gonna figure it out. I've figured out so much other 195 00:09:12,920 --> 00:09:16,360 stuff. So I leveraged AI to help me 196 00:09:16,920 --> 00:09:21,120 walk out the process of it and I ordered all the supplies. 197 00:09:21,720 --> 00:09:25,720 I got high quality Castor oil. Yep, Coconut oil. 198 00:09:26,400 --> 00:09:30,200 Lye is the chemical that you mix with distilled water. 199 00:09:30,280 --> 00:09:33,440 So you always pour the Lye into the distilled water? 200 00:09:33,520 --> 00:09:35,640 Yep. And you have to have goggles in 201 00:09:35,640 --> 00:09:39,000 on this process because it fumes up and you probably shouldn't be 202 00:09:39,000 --> 00:09:41,000 breathing in in either. So I try to always mix it 203 00:09:41,000 --> 00:09:42,280 outside. Yep. 204 00:09:42,600 --> 00:09:46,560 And that heats up to 165°. And then you have your other 205 00:09:46,560 --> 00:09:51,520 mixture of Wagutalu, the coconut oil, Castor oil, any essential 206 00:09:51,520 --> 00:09:54,640 oil. I put some oatmeal for your skin 207 00:09:54,640 --> 00:09:58,480 as well and that. And then you heat that up to 208 00:09:58,480 --> 00:10:02,960 about like 135 or so, 140. And then you cool them all down 209 00:10:03,560 --> 00:10:06,360 and you take a laser gun and you do temperature reading on both 210 00:10:06,360 --> 00:10:08,680 of them. And so that's where I was 211 00:10:08,840 --> 00:10:11,320 running into these issues, creating the products. 212 00:10:12,160 --> 00:10:15,240 I watched a lot of YouTube videos on it, like a couple, 213 00:10:15,240 --> 00:10:16,600 like a couple hours for a couple. 214 00:10:16,640 --> 00:10:18,480 Weeks every DIY person. I've ever done. 215 00:10:18,520 --> 00:10:20,400 Is like I saw this guy, you know, he's had to like fix the 216 00:10:20,400 --> 00:10:22,640 car like I I've broken it more now, but. 217 00:10:23,000 --> 00:10:25,320 YouTube University, right? So. 218 00:10:26,160 --> 00:10:29,440 I, I guess I could have speed it up by getting a mentorship or a 219 00:10:29,440 --> 00:10:31,400 course or, you know, something like that. 220 00:10:31,400 --> 00:10:33,640 But I was just like, you know, I'm going to leverage AI and 221 00:10:33,640 --> 00:10:35,080 like YouTube and just kind of figure it out. 222 00:10:35,600 --> 00:10:43,000 And so the first few batches I, I did, it came out decent, but I 223 00:10:43,080 --> 00:10:45,920 mixed it at too high of a temperature at 1:20. 224 00:10:45,920 --> 00:10:50,320 So that chemical process like went too fast and it hardened it 225 00:10:50,320 --> 00:10:52,400 quicker. So I was trying to put it into 226 00:10:52,400 --> 00:10:54,520 these molds that have my logo in it. 227 00:10:54,520 --> 00:10:58,800 That's that's raised. So when you're thinking about 228 00:10:58,800 --> 00:11:01,480 it, I want it to be more of a liquid so that it pours into the 229 00:11:01,480 --> 00:11:05,200 crevices of the mold. So it was difficult on these 230 00:11:05,200 --> 00:11:08,920 first 3 batches. I guess I had to melt it down 231 00:11:08,920 --> 00:11:12,120 again and then spoon it into it. So it like made it perfect on 232 00:11:12,120 --> 00:11:17,240 the logos and you know, re molding or like, you know, 233 00:11:18,360 --> 00:11:20,800 melting it down again and then putting it in like doesn't hurt 234 00:11:20,800 --> 00:11:23,720 the soap or anything like that, but it can just you know, the 235 00:11:24,000 --> 00:11:26,000 it's such a slow. Process in your own initially as 236 00:11:26,000 --> 00:11:28,360 well, isn't it it's like I haven't got a factory I don't 237 00:11:28,360 --> 00:11:31,080 have manufacturing I can't tend to be the expert and be like can 238 00:11:31,080 --> 00:11:34,240 we make a new scent of soap now and I accidentally call them 239 00:11:34,240 --> 00:11:35,920 flavours. Quite a lot of my wife reminds 240 00:11:35,920 --> 00:11:37,440 me like you're not going to be consuming these things. 241 00:11:37,440 --> 00:11:40,600 It's scent, not flavour, but but I think that the whole process 242 00:11:40,600 --> 00:11:45,040 of doing it manually as things grow, there must be a, there 243 00:11:45,040 --> 00:11:47,400 must be an appetite with you to start doing manufacturing. 244 00:11:47,400 --> 00:11:49,240 But at least then when you get someone else to do it, you're 245 00:11:49,240 --> 00:11:52,760 like, this is the exact process. Like this is how you do it 246 00:11:52,760 --> 00:11:54,240 because I've done it myself. Right. 247 00:11:54,240 --> 00:11:58,440 I'm documenting everything that I do, Sops, recipes. 248 00:11:59,280 --> 00:12:02,840 I measure everything in grams so it's very precise. 249 00:12:03,520 --> 00:12:06,720 And grams are better than pounds and they make sense. 250 00:12:07,760 --> 00:12:10,240 But I, I think that whole process, a lot of founders I've 251 00:12:10,240 --> 00:12:12,720 spoken to, one of the biggest regrets when they've got bigger 252 00:12:12,720 --> 00:12:15,280 is they had to go back and retrospectively document the 253 00:12:15,280 --> 00:12:17,600 things that didn't work. And I think the things that 254 00:12:17,600 --> 00:12:19,760 didn't work are really interesting because they like, 255 00:12:19,760 --> 00:12:22,600 for example, we, we had the lady from bites on, I mentioned to 256 00:12:22,680 --> 00:12:25,760 her to you last night, and she said she lost her complete sense 257 00:12:25,760 --> 00:12:28,240 of taste trying one of the products because I think it was 258 00:12:28,240 --> 00:12:29,520 lemon. She put way too much lemon 259 00:12:29,520 --> 00:12:33,160 concentrate on something And for four weeks she had no taste from 260 00:12:33,160 --> 00:12:35,240 this, which I meant 4 weeks, she couldn't do any production 261 00:12:35,240 --> 00:12:37,520 because she was like, I can't actually taste the toothpastes. 262 00:12:38,200 --> 00:12:40,280 So she could produce things she knew, but not create new 263 00:12:40,280 --> 00:12:42,080 products. And she was in that same phase. 264 00:12:42,520 --> 00:12:45,000 One of the biggest challenges then is when she outsource, she, 265 00:12:45,040 --> 00:12:48,680 she said to us that the problem was they started doing things 266 00:12:48,680 --> 00:12:50,480 that she was like, no, no, no, that won't work great. 267 00:12:50,560 --> 00:12:51,640 And they were like, well, how do we know? 268 00:12:51,880 --> 00:12:53,200 How do we know that that bit doesn't work? 269 00:12:53,200 --> 00:12:54,320 Like it's not written down anywhere. 270 00:12:54,320 --> 00:12:56,680 So I love the fact you're documenting it as well. 271 00:12:57,000 --> 00:12:58,800 It must be useful for you, almost like a journal to look 272 00:12:58,800 --> 00:13:00,520 back and go, right, I've done that, I've done that, I've done 273 00:13:00,520 --> 00:13:04,040 that, that, that didn't and now you're refining into, OK, we can 274 00:13:04,040 --> 00:13:05,120 make soap now. Right. 275 00:13:05,120 --> 00:13:08,000 And when I hire someone, it helps them. 276 00:13:08,000 --> 00:13:11,280 And I am definitely thinking about like scaling this and how, 277 00:13:11,280 --> 00:13:14,360 how, what are the next things that I can offload for me to be 278 00:13:14,360 --> 00:13:19,000 able to like really look high picture, get more products or 279 00:13:19,040 --> 00:13:21,920 you know, start more e-commerce businesses later on in like 5 280 00:13:21,920 --> 00:13:25,720 years or so, you know? And I love the statistic you 281 00:13:25,720 --> 00:13:28,040 told me yesterday because it's the opposite of the other guys 282 00:13:28,040 --> 00:13:30,120 we had on here, which was good Ranches and Battle Box. 283 00:13:30,120 --> 00:13:32,040 You were like, yeah, we've got 10s of thousands of subscribers. 284 00:13:32,560 --> 00:13:34,960 We're obviously at Sub Summit, you started subscriptions. 285 00:13:34,960 --> 00:13:37,680 How many subscribers do you have like and how much do you engage 286 00:13:37,680 --> 00:13:41,680 with those guys at the moment? Right, so I have two subscribers 287 00:13:41,680 --> 00:13:46,360 right now and shout out to them. I had a third one. 288 00:13:46,360 --> 00:13:50,480 I think they, they may have just wanted like a discount and then 289 00:13:50,480 --> 00:13:54,400 they got off kind of thing. But I'm all the software 290 00:13:54,400 --> 00:13:57,360 companies here are a lot of AI leverage here. 291 00:13:57,360 --> 00:14:00,680 I'm going to be implementing into my site where they can 292 00:14:00,680 --> 00:14:04,160 follow up with people and try to convert them into subscribers. 293 00:14:04,200 --> 00:14:08,040 And so my goal is really probably like 100 over the next 294 00:14:08,040 --> 00:14:10,880 year and a half or so to get that milestone or maybe quicker. 295 00:14:11,320 --> 00:14:14,520 I might be starting to run meta ads and. 296 00:14:15,080 --> 00:14:17,840 Going nice. And I just, yeah, as soon as you 297 00:14:17,840 --> 00:14:19,960 even say Meta ads, my whole brains like, yeah, I've been 298 00:14:19,960 --> 00:14:22,800 working on Meta ads for like 10, maybe 12 years now and it's 299 00:14:22,800 --> 00:14:25,240 like, Oh my gosh, you've got so much fun ahead of you. 300 00:14:25,240 --> 00:14:27,480 Unfortunately, the glory days of meta ads disappeared when there 301 00:14:27,480 --> 00:14:30,280 was the iOS updates. Apple did I think it was 3 or 4 302 00:14:30,280 --> 00:14:33,120 years ago, but I think it's just so exciting with that. 303 00:14:33,120 --> 00:14:36,000 And I mean your website, you've built it yourself. 304 00:14:36,000 --> 00:14:38,480 You've decided what apps to use, the tech stack, the whole 305 00:14:38,480 --> 00:14:40,800 design. With that in mind, I'm going to 306 00:14:40,800 --> 00:14:42,200 go back to something you mentioned earlier. 307 00:14:42,560 --> 00:14:46,840 How do you as the founder remain focused on customers, not what 308 00:14:46,840 --> 00:14:49,880 you think looks good or what you want to engage with? 309 00:14:50,160 --> 00:14:54,000 How do you find time to look at the data and engage with what 310 00:14:54,160 --> 00:14:56,880 customers are actually doing versus what you just kind of 311 00:14:56,880 --> 00:14:57,960 like? Right. 312 00:14:57,960 --> 00:15:01,720 So I direct message a lot of my customers to follow up with 313 00:15:01,720 --> 00:15:03,600 them. I'm also asking them to write 314 00:15:03,600 --> 00:15:06,600 reviews on my website. Nice, because that's all really 315 00:15:06,600 --> 00:15:09,680 important for conversions later with when I do run ads. 316 00:15:10,200 --> 00:15:13,400 And yeah, I write like thank you notes with everyone. 317 00:15:13,480 --> 00:15:17,120 I'll e-mail people as well too, depending on the situation 318 00:15:17,440 --> 00:15:21,680 someone with the subscribers had, I followed up with them 319 00:15:21,680 --> 00:15:24,800 because maybe their payment hadn't gone through and it was a 320 00:15:24,960 --> 00:15:28,200 Shopify setting that I needed to add on where it like actually 321 00:15:28,200 --> 00:15:30,200 did go and read try to charge them again. 322 00:15:30,520 --> 00:15:33,440 So I sent them like a free soap to say thank you for like 323 00:15:33,440 --> 00:15:36,280 letting me know that I need to just update that setting and. 324 00:15:36,840 --> 00:15:39,560 I think when you're small as well, I, I think it was keep 325 00:15:39,560 --> 00:15:42,840 candles we had on the show 2-3 years ago and they, the CEO said 326 00:15:42,840 --> 00:15:46,480 that even though he's got 1520 staff now, he spends at half a 327 00:15:46,480 --> 00:15:49,360 day a week and he's a bit of a template for it, uses AI to 328 00:15:49,360 --> 00:15:52,080 customize it now. We had them on again recently, 329 00:15:52,080 --> 00:15:54,720 but emailing every customer, even though they're processing 330 00:15:54,720 --> 00:15:57,560 thousands of orders a month now, 10s of thousands, but they're 331 00:15:57,560 --> 00:15:59,680 still emailing every single customer and saying thank you 332 00:15:59,680 --> 00:16:01,800 for buying for us. This is the mission. 333 00:16:01,800 --> 00:16:03,760 I see you've bought this like it's one of my favorite 334 00:16:03,760 --> 00:16:06,160 products, like one of our team came up with a cent for it. 335 00:16:06,560 --> 00:16:08,720 And the customer must feel so good like you. 336 00:16:08,760 --> 00:16:12,320 Your retention must be amazing having that that that connection 337 00:16:12,320 --> 00:16:13,880 between the the founder and the and the. 338 00:16:13,880 --> 00:16:17,320 Customer, yeah, my retention rate is 34% for like returning 339 00:16:17,320 --> 00:16:19,920 customers, which is I guess like a little bit above average. 340 00:16:20,000 --> 00:16:24,360 I use chats to look at my stuff. Yeah, yeah. 341 00:16:24,360 --> 00:16:25,920 And people are buying from my personal brand. 342 00:16:25,920 --> 00:16:28,920 Like I mentioned, I leverage my personal Twitter. 343 00:16:28,960 --> 00:16:33,240 So I have quite a few viral posts and I'll like advertise 344 00:16:33,240 --> 00:16:36,560 underneath of those viral posts often or like repost from my 345 00:16:36,560 --> 00:16:41,000 business account to my personal. Which is so smart, so smart. 346 00:16:41,000 --> 00:16:44,400 And I think the people, I think even with the podcast, like I've 347 00:16:44,400 --> 00:16:47,280 not, I didn't lean in enough in the early days to like me. 348 00:16:47,280 --> 00:16:49,160 I was very probably too British about it. 349 00:16:49,320 --> 00:16:51,880 And I was like, this is about Shopify and the guests. 350 00:16:52,280 --> 00:16:54,720 Whereas now like leaning into the fact like people do tune 351 00:16:54,720 --> 00:16:56,360 into me. So like I need to thank them, I 352 00:16:56,360 --> 00:16:58,360 need to talk to them. And and if you haven't hit 353 00:16:58,360 --> 00:16:59,840 subscribe, guys, hit the subscribe button. 354 00:16:59,840 --> 00:17:02,720 We were joking about this last night and we were saying, I 355 00:17:02,720 --> 00:17:05,560 think it was 83% Byron was saying of like you guys who 356 00:17:05,560 --> 00:17:10,040 listen regularly on YouTube, 83% of you are not subscribed, which 357 00:17:10,040 --> 00:17:11,520 is fine. You keep tuning in, but if you 358 00:17:11,520 --> 00:17:13,400 subscribe, more people find it and it grows. 359 00:17:13,400 --> 00:17:17,000 And I think with you especially like with your business, every 360 00:17:17,000 --> 00:17:19,720 customer must be like an amazing like referral point as well. 361 00:17:20,240 --> 00:17:22,319 Build that. Connection say can I send a free 362 00:17:22,319 --> 00:17:24,520 product to a customer or like how do you how do you approach 363 00:17:24,520 --> 00:17:26,240 the referral side of things through customers? 364 00:17:26,760 --> 00:17:31,240 So I've got an affiliate program right now that I need to work on 365 00:17:31,240 --> 00:17:34,120 a little bit more, but there is like different rewards programs 366 00:17:34,120 --> 00:17:38,080 that I use too, smile dot IO. And then I also have a really 367 00:17:38,080 --> 00:17:41,480 cool one called Oshi. I know the founder and it gives 368 00:17:41,480 --> 00:17:45,760 Bitcoin sats back to people. And like I mentioned, 10% of my 369 00:17:45,760 --> 00:17:48,080 sales are in Bitcoin. So everyone gets so excited that 370 00:17:48,080 --> 00:17:50,640 they randomly get this e-mail where they're like claiming sats 371 00:17:50,640 --> 00:17:52,400 back. Do you ever find that in your 372 00:17:52,400 --> 00:17:54,480 warehouse? You have dead stock, You can't 373 00:17:54,480 --> 00:17:56,560 sell it, no one wants to buy it, and you can't get a refund on 374 00:17:56,600 --> 00:17:58,760 it. Or alternatively, you're missing 375 00:17:58,880 --> 00:18:00,800 inventory in your warehouse that you need, you've got sales 376 00:18:00,800 --> 00:18:03,560 coming in and you're low on stock and you haven't ordered 377 00:18:03,600 --> 00:18:06,240 more stock in time. All these things hit profit. 378 00:18:06,240 --> 00:18:08,000 And I've been there. I've run my own Shopify store 379 00:18:08,000 --> 00:18:10,520 and had exactly that problem. But we've partnered up with 380 00:18:10,520 --> 00:18:12,960 Inventory Planner who have the most incredible app to help you 381 00:18:12,960 --> 00:18:16,800 manage that and forecast exactly what products, what skews even 382 00:18:16,800 --> 00:18:20,120 down to what colour of products you need to order in advance to 383 00:18:20,120 --> 00:18:22,880 make sure stock levels remain consistent throughout. 384 00:18:23,240 --> 00:18:26,040 They're also running a seven day boot camp and if you want to go 385 00:18:26,040 --> 00:18:28,320 and sign up to that, it's 7 emails every seven days and it 386 00:18:28,320 --> 00:18:30,880 takes the same amount of time as your morning coffee and in seven 387 00:18:30,880 --> 00:18:33,640 days, like me, you can become an inventory management pro. 388 00:18:34,080 --> 00:18:37,440 Both links are in the description enjoy I I'm not in 389 00:18:37,440 --> 00:18:41,200 crypto, but SAT's I I have some and I like I think it's from 390 00:18:41,200 --> 00:18:43,800 playing a game on my phone and I was looking into this whole 391 00:18:43,800 --> 00:18:45,880 world of things. Do you out of interest? 392 00:18:45,880 --> 00:18:48,720 I mean, do you accept Bitcoin and on the site as a? 393 00:18:48,720 --> 00:18:52,280 Currency yes I do amazing. So on the Shopify check out it's 394 00:18:52,560 --> 00:18:56,400 you have to Scroll down it kind of far down and and I can't edit 395 00:18:56,400 --> 00:18:59,040 that to move it up at all. But it is there. 396 00:18:59,040 --> 00:19:01,080 It's at the bottom. Once you reach scale, I think 397 00:19:01,080 --> 00:19:03,440 you can on shop 5 plus, you can customize the whole checkout a 398 00:19:03,440 --> 00:19:05,560 lot more and you can use your own checkout, I think, or your 399 00:19:05,560 --> 00:19:07,240 own payment gateways at that point. 400 00:19:07,240 --> 00:19:10,440 But yeah, I think, I mean, most people move to shop by plus just 401 00:19:10,440 --> 00:19:11,720 to save money on the transaction fees. 402 00:19:11,720 --> 00:19:13,280 It's like when you reach a certain point, you're like, it's 403 00:19:13,280 --> 00:19:15,800 cheaper to get a lower transaction fee for We get so 404 00:19:15,800 --> 00:19:18,080 many of you guys reaching out to us all the time saying like 405 00:19:18,400 --> 00:19:20,600 we're on plus, like I'm struggling to understand what 406 00:19:20,600 --> 00:19:23,000 the benefit of plus is. You know, I'm like, we're saving 407 00:19:23,000 --> 00:19:23,800 money. What else would you? 408 00:19:24,000 --> 00:19:26,200 And I think it's that they're expecting this whole new suite 409 00:19:26,200 --> 00:19:28,280 of tools. But in a way, it's why it's it's 410 00:19:28,280 --> 00:19:30,520 good to move up to that. And what are some of the 411 00:19:30,520 --> 00:19:34,120 challenges you're facing today as a small solo founder 412 00:19:34,120 --> 00:19:36,080 entrepreneur running the business? 413 00:19:36,360 --> 00:19:40,160 I think one of the biggest challenges is just mental like 414 00:19:40,160 --> 00:19:42,840 you're online scrolling and you see all these people that seem 415 00:19:42,840 --> 00:19:46,680 to got rich overnight or like this and that and and I know 416 00:19:46,680 --> 00:19:50,920 that it's a 10 year plan and really you just have to go slow 417 00:19:50,960 --> 00:19:52,440 at it. You don't want to go bankrupt. 418 00:19:52,560 --> 00:19:57,720 I've was trying to get into this entrepreneur program and when 419 00:19:57,720 --> 00:20:00,760 the sales guys, he actually randomly had a Talo business and 420 00:20:00,760 --> 00:20:03,040 was telling me about it and he said he shut it down. 421 00:20:03,320 --> 00:20:06,640 But he had worked with an agency and he was running ads and it 422 00:20:06,640 --> 00:20:08,320 was just kind of like a black hole for him. 423 00:20:08,720 --> 00:20:11,600 And I don't think he had set up a lot of the foundation like I'm 424 00:20:11,640 --> 00:20:15,920 here trying to set up foundation of like chat box or like 425 00:20:16,480 --> 00:20:20,600 subscriptions back end some of the like e-mail like. 426 00:20:21,200 --> 00:20:23,880 Just funnels that you need in order to run ads and do 427 00:20:23,880 --> 00:20:25,800 different things where you're capturing the most out of 428 00:20:25,800 --> 00:20:28,560 everything. Like having all your e-mail 429 00:20:28,560 --> 00:20:30,800 flows. You have text message flows 430 00:20:30,800 --> 00:20:34,040 already set up before. I think for me, I was running 431 00:20:34,040 --> 00:20:35,840 ads when I had like only one product. 432 00:20:35,880 --> 00:20:38,520 It's better now that I have multiple products because you're 433 00:20:38,760 --> 00:20:41,720 that person might land and buy a cream and then you. 434 00:20:41,920 --> 00:20:43,120 So. But here's some others you might 435 00:20:43,120 --> 00:20:44,720 like even more, right? Yeah. 436 00:20:45,360 --> 00:20:48,280 I think it's really exciting that you're thinking that way. 437 00:20:48,840 --> 00:20:52,080 I, I've worked with thousands of brands over like nearly 20 years 438 00:20:52,360 --> 00:20:54,320 and the amount of brands that are like, Oh my gosh, that 439 00:20:54,320 --> 00:20:56,840 system's not working anymore because we've, we've grown like 440 00:20:56,840 --> 00:20:58,520 it's a good problem, but it's still a problem. 441 00:20:58,880 --> 00:21:00,720 Whereas you seem to be almost like stress testing everything 442 00:21:00,720 --> 00:21:03,520 going if I had a million orders a year, like I know, making 443 00:21:03,600 --> 00:21:05,560 silly numbers up, but if I had a million orders a year, would 444 00:21:05,560 --> 00:21:07,760 this system still work? And would it just kind of go 445 00:21:07,760 --> 00:21:09,840 like that? And I think there's there's a 446 00:21:09,840 --> 00:21:13,200 lot of businesses where they just don't have the flexibility 447 00:21:13,200 --> 00:21:15,520 you do right now to go, do you know what, I'm just going to 448 00:21:15,520 --> 00:21:17,960 change the e-mail provider. I'll just turn that off, hit the 449 00:21:17,960 --> 00:21:20,320 export button. I've got a CSV file and import 450 00:21:20,320 --> 00:21:21,880 this one. And you can do that. 451 00:21:22,320 --> 00:21:25,160 Imagine Walmart doing that. It'd be so. 452 00:21:25,200 --> 00:21:28,160 The guys would be like, I quit. The whole IT team would just. 453 00:21:28,160 --> 00:21:30,560 Leave. I'm in such an like such a good 454 00:21:30,560 --> 00:21:33,360 timeline right? Being a solopreneur with AI as 455 00:21:33,360 --> 00:21:37,240 my Co worker it's insane. Yeah, and asking ChatGPT, like 456 00:21:37,240 --> 00:21:39,480 what are the options for e-mail platforms and Shopify? 457 00:21:39,480 --> 00:21:41,920 Here's my actual I mean, you probably put your own agents as 458 00:21:41,920 --> 00:21:43,880 well, so they know who you are, they know what kind of questions 459 00:21:43,880 --> 00:21:45,720 you are asking and that sort of thing. 460 00:21:45,720 --> 00:21:48,040 Say yeah, you must have some of the agentic agents. 461 00:21:48,040 --> 00:21:51,080 Now you're like, I don't know if you use it for this, but we've 462 00:21:51,080 --> 00:21:53,360 been using the agentic agents a lot with our clients and 463 00:21:53,360 --> 00:21:56,400 teaching them like these are the customer 3 or 4 personas or 464 00:21:56,400 --> 00:21:58,720 demographics or whatever. And then saying use demographic 465 00:21:58,720 --> 00:22:03,400 2GO on the site and try and find this product and buy it and come 466 00:22:03,400 --> 00:22:06,200 back and tell me what were all the issues And actually using it 467 00:22:06,200 --> 00:22:08,040 for like when you're small and you don't have the numbers or 468 00:22:08,040 --> 00:22:10,520 you don't want to do a big long quality of feedback survey of 469 00:22:10,520 --> 00:22:13,160 customers, just getting like instant AI response going. 470 00:22:13,520 --> 00:22:16,320 We, you know, as an AI, I've read all these case studies and 471 00:22:16,320 --> 00:22:18,120 I've been on your site and I think I think actually this is 472 00:22:18,120 --> 00:22:20,280 probably the highest friction point as you're not explaining 473 00:22:20,280 --> 00:22:21,560 this at this point of the journey. 474 00:22:21,920 --> 00:22:23,560 Are you using AI for stuff like that as well? 475 00:22:23,560 --> 00:22:25,760 Just to kind of kick start that feedback loop. 476 00:22:26,400 --> 00:22:29,560 Yeah, I'm using AI for pretty much everything at this point, 477 00:22:29,600 --> 00:22:33,280 like from legal documents, QuickBooks, I'm doing my own 478 00:22:33,280 --> 00:22:36,160 accounting, I'm the website. I've done some vibe coding with 479 00:22:36,160 --> 00:22:40,200 Claude I made on www.goldentelo.com. 480 00:22:40,360 --> 00:22:43,040 When you Scroll down you'll see a a comparison chart of golden 481 00:22:43,040 --> 00:22:45,560 tallow with like Sarah V and like some of the other creams. 482 00:22:45,880 --> 00:22:48,280 And Chaji Petit just kind of makes that quickly going like, 483 00:22:48,280 --> 00:22:50,440 compare me to everyone else. Yeah. 484 00:22:50,760 --> 00:22:53,400 And then all of a lot of the coffee, because that takes a 485 00:22:53,400 --> 00:22:58,080 long time to write things for that it's it's making images for 486 00:22:58,080 --> 00:23:01,080 holiday images that otherwise would take a long time. 487 00:23:01,480 --> 00:23:04,920 I saw and I I've now made this part of my workflow. 488 00:23:04,920 --> 00:23:08,880 I saw an Instagram reel about a year ago that said here are 5 489 00:23:08,880 --> 00:23:11,480 things you should do to like optimize the way you're using AI 490 00:23:11,880 --> 00:23:13,960 and one of the ones that it was a game changer for me. 491 00:23:13,960 --> 00:23:16,520 You mentioned vibe coding. Like I've built so many systems 492 00:23:16,520 --> 00:23:19,040 internally now and every now and then I'm like, guys, I'll just 493 00:23:19,040 --> 00:23:22,000 build an app and everyone's like, Oh no, but then like, you 494 00:23:22,000 --> 00:23:23,360 know, everyone hates change, right? 495 00:23:23,360 --> 00:23:25,800 Three months later, they're like this apps amazing, like it's so 496 00:23:25,880 --> 00:23:27,640 good, Nick, can you make it do this? 497 00:23:27,800 --> 00:23:29,400 And now we like have meetings internally going. 498 00:23:29,400 --> 00:23:31,400 Do we want it to do that? Like is that a good thing or 499 00:23:31,400 --> 00:23:32,960 not? But what the bit of advice it 500 00:23:32,960 --> 00:23:35,240 gave me that it's been a complete game changer for vibe 501 00:23:35,240 --> 00:23:39,400 coding is it said instead of typing in so that you give it 502 00:23:39,400 --> 00:23:42,400 everything like you give it the longer the brief, the better. 503 00:23:42,400 --> 00:23:45,840 The thing that AI will change. They said always dictate into it 504 00:23:45,840 --> 00:23:49,200 still puts it into text, but just just do a whole spiel of 505 00:23:49,200 --> 00:23:51,520 like, I'm using the app and I don't really like the way it 506 00:23:51,520 --> 00:23:53,600 does this at the moment. And I think it needs to do this 507 00:23:53,720 --> 00:23:56,440 and just try and think of all the things like because of this 508 00:23:56,440 --> 00:23:57,920 and because it's designed to do this. 509 00:23:57,920 --> 00:24:01,000 So this is the output I want and always put it on discussion mode 510 00:24:01,000 --> 00:24:02,920 first. I do that a lot. 511 00:24:02,920 --> 00:24:05,480 Let it come back like, let it come back by the plan, yeah. 512 00:24:05,480 --> 00:24:07,040 Exactly. I just kind of go on rants. 513 00:24:07,040 --> 00:24:10,440 I walk around like I'm talking to an actual person and like I 514 00:24:10,440 --> 00:24:12,800 get a lot of consulting information from them that way. 515 00:24:13,000 --> 00:24:14,920 I've got, I mean I've got chat TBT in my car. 516 00:24:15,480 --> 00:24:17,720 I drive an Audi and it's like integrated into the Audi. 517 00:24:17,720 --> 00:24:19,960 It's, it's pretty annoying. So you're like, what's the 518 00:24:19,960 --> 00:24:21,320 weather today? And he goes, here's what I found 519 00:24:21,320 --> 00:24:24,200 on Chat Jupiter. And it's like the British accent 520 00:24:24,200 --> 00:24:25,920 they give you and the Audi's there in the UK. 521 00:24:26,440 --> 00:24:29,240 But one of the things I find fascinating with them, which 522 00:24:29,240 --> 00:24:30,840 actually it is if you get it open on your phone, you can 523 00:24:30,840 --> 00:24:32,960 literally just hit like conversation mode and you're 524 00:24:32,960 --> 00:24:34,480 driving and I'm thinking of doing this today. 525 00:24:34,480 --> 00:24:35,960 What do you reckon? It's like, well, I've just had a 526 00:24:35,960 --> 00:24:37,920 quick look online and actually lots of founders wouldn't do 527 00:24:37,920 --> 00:24:39,640 that For these reasons. I'm like, oh, that's 528 00:24:39,640 --> 00:24:41,240 interesting. What founders have done it? 529 00:24:41,240 --> 00:24:42,240 And it's like, let me go find out. 530 00:24:42,240 --> 00:24:44,400 It's like, oh, here you go. It's kind of it's reading stuff 531 00:24:44,400 --> 00:24:46,760 and creating stuff. It's found, but I'm like driving 532 00:24:46,760 --> 00:24:49,480 along right now being super productive on my way to the 533 00:24:49,480 --> 00:24:52,920 office and then by the time I get there, I'm like right copy 534 00:24:52,920 --> 00:24:54,800 and paste into like the vibe coding tool. 535 00:24:54,800 --> 00:24:57,040 We use base 44 at the moment. It just seemed like the easiest 536 00:24:57,040 --> 00:24:59,680 one without knowing any code, but it's base 44 and it's like, 537 00:24:59,680 --> 00:25:03,280 I've built you an app and I'm like sweet 5 past 9, like it's 538 00:25:03,280 --> 00:25:05,040 time for a coffee, Like I've built an app today. 539 00:25:05,600 --> 00:25:07,200 But I think it's it's so empowering. 540 00:25:07,200 --> 00:25:09,560 But again, lots of big corporations, which way you've 541 00:25:09,560 --> 00:25:12,000 got a massive edge against them. They're going to be such slow 542 00:25:12,000 --> 00:25:13,920 turning ships. Like the, the amount of people 543 00:25:13,920 --> 00:25:16,840 on LinkedIn now with like AI consultant in their job time, 544 00:25:16,840 --> 00:25:19,760 like with how much experience, like 3 years ago, we weren't 545 00:25:19,760 --> 00:25:21,560 really using it. Like 3 years ago it was like 546 00:25:21,560 --> 00:25:23,240 this thing's coming and people don't know what is it. 547 00:25:23,400 --> 00:25:25,200 And people are moving away from AI at the moment. 548 00:25:25,200 --> 00:25:26,680 There's a massive distrust with it. 549 00:25:27,040 --> 00:25:29,080 I love the fact you're just leveraging it to move so 550 00:25:29,080 --> 00:25:31,240 quickly. And what's on the horizon for 551 00:25:31,240 --> 00:25:32,240 you? What are you going to, you know, 552 00:25:32,240 --> 00:25:34,440 again, we're recording May 26. What's on the horizon? 553 00:25:34,440 --> 00:25:36,240 What are you going to try and achieve the rest of this year? 554 00:25:36,360 --> 00:25:38,880 Right, so I'm meeting with one of my best friends that I've 555 00:25:38,880 --> 00:25:42,640 known for nine years. We used to do blog work when I 556 00:25:42,640 --> 00:25:47,640 had the lifestyle blog. He's a photographer, so I'm 557 00:25:47,640 --> 00:25:52,040 meeting him on Sunday and we are potentially launching a CBD 558 00:25:52,040 --> 00:25:54,080 cream. There's a lot of regulations 559 00:25:54,080 --> 00:25:56,440 around that and we have to get it tested. 560 00:25:56,480 --> 00:25:58,000 And so we're still formulating it. 561 00:25:58,080 --> 00:26:01,240 We're doing like two different like test batches right now. 562 00:26:02,120 --> 00:26:05,200 So we're going to be launching that hopefully by like the end 563 00:26:05,200 --> 00:26:07,480 of the year, before Christmas or like next year. 564 00:26:07,920 --> 00:26:10,840 And I'm pretty excited. There was like some CBD here. 565 00:26:10,840 --> 00:26:12,520 I don't know too much about it personally. 566 00:26:12,520 --> 00:26:15,040 So I've been like writing a lot of blog posts about it to learn 567 00:26:15,040 --> 00:26:18,720 about it and just he's. He's I love that you're creating 568 00:26:18,720 --> 00:26:21,360 content so that you learn. Normally it's like you go to 569 00:26:21,360 --> 00:26:23,680 university or college and you deal with the learning and then 570 00:26:23,680 --> 00:26:25,880 then you kind of execute. I love the fact you're just 571 00:26:25,880 --> 00:26:27,280 sharing what you're learning in the process. 572 00:26:27,400 --> 00:26:28,920 That's that's a really smart way of doing it. 573 00:26:29,240 --> 00:26:30,000 Yeah. Thank you. 574 00:26:30,520 --> 00:26:31,880 It makes it so much more productive. 575 00:26:31,880 --> 00:26:35,400 But and do you think, I mean, I guess it kind of goes without 576 00:26:35,400 --> 00:26:37,000 saying. If you have a product that has 577 00:26:37,000 --> 00:26:40,000 to be certified tested and you go through some regulation 578 00:26:40,000 --> 00:26:43,280 process, it probably restricts the amount of other people that 579 00:26:43,280 --> 00:26:46,360 can launch a product in a way that I obviously hope it doesn't 580 00:26:46,400 --> 00:26:48,440 get rejected. But even if if it did and then 581 00:26:48,440 --> 00:26:51,120 you eventually later got accepted, the more rigorous that 582 00:26:51,120 --> 00:26:53,120 process is, the more it probably gives you a bit more of a niche 583 00:26:53,120 --> 00:26:55,480 when you're again when you're small and you're trying to break 584 00:26:55,480 --> 00:26:56,880 into a market. Right. 585 00:26:56,880 --> 00:27:01,440 Anything hard is like, I like the challenge because it's gonna 586 00:27:01,440 --> 00:27:04,160 have a barrier of entry and it's gonna make a little bit more 587 00:27:04,160 --> 00:27:06,480 difficult. But there are like a lot of CBD 588 00:27:06,480 --> 00:27:08,600 brands out there. However, found it interesting 589 00:27:08,600 --> 00:27:11,880 walking around this conference today or over the last few days 590 00:27:11,880 --> 00:27:15,960 that they're saying that payment processors sometimes pause those 591 00:27:15,960 --> 00:27:18,120 or like some fulfillment centers don't wanna hold it. 592 00:27:18,560 --> 00:27:22,080 And on Shopify, you don't don't want to run the risk of them 593 00:27:22,080 --> 00:27:24,880 shutting down your site. So it's great to come to places 594 00:27:24,880 --> 00:27:27,240 like this and learn those didn't know that. 595 00:27:27,240 --> 00:27:29,600 Was a risk, yeah, right now. I do now absolutely probably 596 00:27:29,600 --> 00:27:33,000 going to set up another website or a landing page and maybe even 597 00:27:33,000 --> 00:27:36,320 different payment like separate it out and then once it is 598 00:27:36,320 --> 00:27:39,040 running for a while maybe integrate it back into like the 599 00:27:39,320 --> 00:27:41,680 the website I mean. Again, it's a smart way to do 600 00:27:41,680 --> 00:27:44,320 it, but I mean, I love coming to shows like this and just hearing 601 00:27:44,320 --> 00:27:46,160 other people, meeting people like yourself and hearing your 602 00:27:46,160 --> 00:27:48,480 journey. And last question from me, if 603 00:27:48,480 --> 00:27:50,400 people are listening again, this is it's so cool. 604 00:27:50,400 --> 00:27:52,120 Like I want to check out the site, I want to see the 605 00:27:52,120 --> 00:27:53,880 products. Like I want to follow your blog. 606 00:27:54,280 --> 00:27:57,480 Your his X now, isn't it X account rather than twist? 607 00:27:58,160 --> 00:27:59,080 Yeah. How can people follow you? 608 00:27:59,080 --> 00:28:00,080 Like what are your social handles? 609 00:28:00,080 --> 00:28:01,960 What's the website address? Yeah, all the social media 610 00:28:01,960 --> 00:28:05,720 handles, Instagram, TikTok, Facebook, YouTube. 611 00:28:05,840 --> 00:28:07,720 I'm trying to grow my YouTube a lot this year. 612 00:28:07,720 --> 00:28:09,640 It's all. Yeah, it's. 613 00:28:10,160 --> 00:28:11,560 Good. Follow follow this channel, 614 00:28:11,560 --> 00:28:14,080 subscribe. Thank you. 615 00:28:14,640 --> 00:28:19,000 So it's all at Golden Tallow, and then it's goldentallow.com. 616 00:28:19,560 --> 00:28:21,520 Well, thank you so much. And it literally was last night. 617 00:28:21,520 --> 00:28:24,440 We were watching Bob at a concert here as part of the 618 00:28:24,440 --> 00:28:25,280 show. And I was like, come on the show 619 00:28:25,280 --> 00:28:26,520 in the morning. So I appreciate you jumping in 620 00:28:26,520 --> 00:28:27,440 so quick. And yeah, thank you so much. 621 00:28:27,440 --> 00:28:28,800 For your time, thank you so much for having me. 622 00:28:29,000 --> 00:28:30,480 Amazing. And for everybody listening at 623 00:28:30,480 --> 00:28:32,360 home, hit the subscribe button if you haven't. 624 00:28:32,360 --> 00:28:33,560 I think it's the fourth time we've said it. 625 00:28:33,720 --> 00:28:34,680 And thanks so much for tuning in. 626 00:28:34,680 --> 00:28:36,480 We'll be back again with another episode within the next few 627 00:28:36,480 --> 00:28:37,560 days. Thanks for tuning in. 628 00:28:37,560 --> 00:28:40,240 See you next time. 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