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Welcome to Let's Chat with MBB. 
I'm Sarah Burby at BCBA National

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Board Certified Health and 
Wellness, Clutch Certified in 

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TV, even counselor, 7 figure 
business owner, speaker, mentor 

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and community trailblazer. 
I created this podcast as a 

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space for you to feel connected,
confident, and ready to tap into

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your passion. 
Because here is what I know to 

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be true. 
You can have it all if you allow

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yourself to be open to receiving
it. 

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On this show, we're diving deep 
into the intersection of mind, 

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body, and behavior. 
We'll explore what it takes to 

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build the life and business you 
love, breakthrough the barriers 

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holding you back, and step into 
the version of yourself you're 

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meant to be. 
My hope is that you leave each 

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episode feeling supported, 
motivated, and ready to tap into

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your highest self. 
I want you to crush every single

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self limiting belief that's been
keeping you small and step 

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boldly into everything you're 
capable of becoming. 

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So let's chat. 
Hello, hello, and welcome to 

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another episode of Let's Chat. 
I am on level 100 today because 

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number one, I'm recording this 
on a Sunday and it is 60° and 

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sunny and we've gotten a lot 
fresher so far today after I 

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feel like being cooped up 
forever and #2 because this week

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is our first ever in person 
event. 

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The retreat weekend is finally 
here and I cannot freaking wait 

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to see 25 people from all over 
the US come together for such a 

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special weekend, such a 
expansive weekend. 

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The things that I have planned, 
the surprises I have planned, if

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I do say so myself, are going to
be unreal. 

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And I am sitting in my bedroom 
right now recording this, 

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staring at the literal piles of 
things that I have for everybody

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that's coming. 
And I'm just thinking as I'm 

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talking, I don't know how the 
hell I'm even going to get all 

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this in my cart. 
But that is a problem for 1/3 

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day and that is not the purpose 
of the spot. 

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That's today. 
I'm going to talk a little bit 

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more about the business side of 
I guess business, talk about 

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more tips on and strategy on 
building a business. 

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And like I said last week, this 
is not going to turn into a 

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business podcast. 
But I do know that a lot of you 

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that are listening are 
potentially interested in the 

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business. 
Maybe it's just a side hustle, 

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maybe it's going full time. 
And a lot of you said that last 

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week was really helpful. 
So I am happy to chat more and 

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just give you the knowledge that
I have. 

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I know that there is a lot of 
information out there now and 

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honestly about 80% of it's 
really bad, 80% of it 

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overcomplicates things. 
People have really good 

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marketing on how to hire them to
tell you what to do in business,

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which I guess is like a business
coach or they'll tell you like 

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this secret strategy or do this 
formula. 

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It's really not that 
complicated, guys. 

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I'm telling you, I'm not saying 
it's not hard. 

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I'm not saying it's not 
challenging and a lot of time 

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and effort goes into building a 
business. 

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Trust me, it does. 
But the actual strategy piece of

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it is pretty simple. 
And once they get the strategy 

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down, they could then just rinse
and repeat it. 

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That's why a lot of people that 
have a successful business have 

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successful businesses because 
they have the strategy down. 

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They're just able to rinse and 
repeat. 

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So hopefully in this podcast you
can help you're getting some of 

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that strategy if that's 
something that you're interested

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in doing. 
So today I'm gonna talk about 

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how to talk about yourself. 
If you are wanting to share more

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about your business and what not
to do, what to do instead. 

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And this is something that guys,
this hurt my soul when I learned

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this and I didn't want to 
believe it, but it is so true. 

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What I'm about to say, and I say
this with all of the love in the

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world, literally nobody cares 
about your credentials. 

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Nobody cares that you're a BCBA,
nobody cares that you have two 

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masters degrees. 
Nobody cares that you have this 

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certification or that training, 
OK? 

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I'm saying that with love. 
And nobody cares about my 

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certifications either, OK? 
I am not exempt from this. 

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This was very hard for me and 
I'll tell you why later on in 

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this podcast. 
But your clients out there do 

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not care. 
I want to be clear, I'm not 

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saying that they are not 
important. 

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They're very important. 
Having the skill set that we 

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have to coach our clients or 
whatever business it is that 

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you're trying to build and the 
masters that we have, the 

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education that we have, it is 
very, very important. 

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You guys know I am super 
passionate about being confident

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in the area that you're working.
So what is important? 

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But that's when we actually get 
the clients. 

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And if we don't have good 
marketing, if we don't know how 

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to get the clients into our 
ecosystem, our training and our 

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expertise isn't going to matter 
because we're not going to have 

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the clients in the 1st place. 
I'm not saying it's doesn't 

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matter when you actually work 
with clients, but when you go to

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market yourself, talking about 
your credentials is not it. 

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OK, Nobody cares. 
And if you've ever tried to put 

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yourself out there, I want you 
to look at your website, your 

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Instagram, how you talk to 
people, what's on your feed? 

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Is it all about your 
credentials? 

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Because if it is, that could be 
one of the reasons that you 

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might be having a hard time 
getting clients through a video.

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So by the end of this, I want 
you to be able to think about or

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talk about, I should say, what 
makes you people want to work 

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with you? 
What is your secret sauce? 

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How can you share the offer or 
offers that you have without 

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sounding like a walking LinkedIn
bio that is boring people to 

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sleep? 
So #1 credentials. 

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Tell people what you have, but 
they do not tell people what 

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they're going to get when they 
work with you. 

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And people want to know what 
they're going to get. 

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If they want to hire you, 
they're going to want to know 

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exactly what it is that you 
offer them. 

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And here is what happens when 
you lead with your credentials, 

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when someone says, So what do 
you do when you say I have a 

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master's degree in this, I'm 
certified in this, I've been 

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doing, I'm an expert in behavior
change for the last 10 years. 

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They're going to nod and they're
going to look at you and they're

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going to be like, I don't know 
what the heck she's talking 

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about. 
I don't care. 

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How is she going to help me? 
OK, Most people are not getting 

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in the translation. 
They don't understand how having

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a BC base certification, being a
board certified health coach, 

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they don't understand how that's
going to help them solve their 

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specific problem. 
Because here's the thing, 

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they're not going to hire you 
based on your resume. 

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They're hiring you to solve a 
specific problem that they have.

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They're tired, they're 
exhausted, they're stuck, 

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they're frustrated, and they 
keep trying to fix something on 

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their own and it's not working. 
So they just want someone to 

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help them figure it out and 
that's the conversation that 

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they want to have. 
They want to basically at the 

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end of this conversation know, 
OK, how are you going to help me

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get from point A to point B? 
And credentials are not the way 

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to sell them to get them to come
into your ecosystem. 

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It might actually turn people 
off, if I'm being honest. 

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Nobody wakes up and thinks I 
just want that person with that 

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master's degree. 
They wake up thinking I need, I 

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need to stop driving Monday 
mornings. 

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I need to stop having the Sunday
scary's when I wake up first 

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thing Sunday morning. 
I need to stop eating like this 

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every time I'm stressed out, or 
I need to stop saying yes to 

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everything when I actually mean 
no. 

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I can't take on one more single 
thing. 

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And that is the real ask. 
That is what they want from you.

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And when you lead with your 
credentials and you start the 

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conversation with your 
credentials, you're answering a 

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question that they weren't 
actually asking you, right? 

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It's like we just can't wait to 
word on it all of our 

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accomplishments, but that's not 
going to be the flux that we 

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think it is. 
So when someone asks you what 

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you do, I want you to answer it 
from their side of the table. 

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Answer it from their 
perspective, not from yours. 

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What it sounds like when it's 
not working would be something 

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like I'm a licensed professional
and a licensed BCBAI, have 15 

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plus years in behavior change 
and my specialty is in 

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nutrition. 
They're going to look at you and

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say OK, but what actually 
happens to me if I say yes to 

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you? 
What actually happens if I hire 

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you? 
The sentence that you just told 

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them has zero information about 
what their life looks like after

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working with you. 
So instead, try wording it like,

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I work with people who are 
exhausted and still somehow feel

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like they're not doing enough, 
who can't shake the guilt that 

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they're not doing enough. 
And together we figure out how 

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to break that pattern for good. 
So you can enjoy your life, so 

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you can XY or Z. 
Kind of what we're talking about

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in last week's podcast. 
OK, now you're talking about 

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their life. 
They're in it, they're painting 

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the picture, they clearly see 
the outcomes, and now they're 

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listening because they can 
actually see how you can take 

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them from point A to point B. 
They haven't zoned out five 

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seconds into the conversation. 
So think about how you are 

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currently introducing yourself, 
currently marketing yourself, 

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currently talking about 
yourself. 

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And is it about you or about 
what changes for them? 

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If you have a website already, 
where is your bio on the 

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website? 
Because if it's the first thing 

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that people see on the website, 
they're going to say X Nope, on 

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to somebody else. 
Our attention spans are so short

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nowadays. 
How is it going to help them? 

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That should be the first thing 
that they see. 

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And if it's like that now, it's 
OK. 

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You're listening to this 
podcast, you have some action 

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steps. 
You're going to rewrite your 

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intro sentence, your elevator 
pitch, and start with I work 

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with people who what? 
And end it with the actual 

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change that your ideal client 
will have without mentioning 

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your credentials. 
OK, number two, people are not 

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going to trust you because of 
your credentials. 

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They're going to trust you 
because you are describing the 

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life that they're currently 
living. 

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Think about the last time that 
you trusted someone really, 

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really quickly. 
Anybody, a doctor, a coach, 

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someone you found online, 
somebody that you Googled and 

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try to remember what actually 
made you trust them? 

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Really think about this. 
Why did you trust that person? 

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9 times out of ten, it wasn't 
about their credentials. 

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It was a moment they said 
something so specific that you 

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thought, how the hell did they 
do that? 

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How the hell did they know that?
Like they've been living in your

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head, like they already know 
what you were going to say 

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before you said it, before you 
read it. 

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You just keep reading and 
reading. 

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You're like, Oh my gosh, this is
me, this is me. 

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How did they know that? 
That is what recognition does, 

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and it's faster and so much 
stronger than any certification.

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When someone reads your words 
and they feel seen and heard and

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understood, they do not need to 
check your credentials because 

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something in them, in their 
heart and their soul already 

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said yes, already made that 
decision. 

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The credentials then become that
confirmation, but it's not the 

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reason. 
And a lot of people get this 

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switch. 
They get it backwards. 

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They think that the proof first 
comes from your expertise and 

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then from that connection. 
But it almost never happens that

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way. 
Almost always connection first. 

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They feel seen and heard, and 
then the credentials might seal 

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the deal. 
And that's why two people with 

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the exact same training can have
completely different results as 

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business owners, because one of 
them learned how to describe 

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their Friends Life so clearly 
that the right people feel seen 

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and understood before they ever 
had even had a conversation with

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that person. 
And the other one sounds like 

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everybody else in that field, 
same exact skills, same 

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education, same experience, but 
they're going to have completely

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different impact because one of 
them figured out that the goal 

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isn't to sound too credible. 
It's to make someone feel seen 

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and known. 
And actually, you might know 

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people right now that are really
successful that are getting all 

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these clients that need to even 
have a less training, less 

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certification that you do it and
you're like, Oh my gosh, this is

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so annoying. 
Like I'm an expert in XY or Z. 

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Why is so and so able to get all
those clients? 

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What am I doing that they're 
not? 

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What are they doing then? 
I'm not? 

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If you look at, they could step 
back and look at it objectively,

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they probably have their 
marketing messages down really 

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down pat. 
They're probably not talking 

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about themselves. 
They're probably talking about 

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all the things that their 
clients struggle with and like 

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we talked about last week, the 
more specific that you could. 

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I know this is hard. 
I know this does not make any 

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sense in our brains, but the 
more specific you get, the more 

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people that you're going to talk
directly to. 

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When you're vague and when you 
try to help everyone and you try

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to solve everyone's problems, 
you're going to reach nobody. 

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And we don't want that for you, 
OK? 

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I don't want you to have 
crickets. 

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I want you to get super clear on
that one person that you're 

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talking to so they feel seen and
understood. 

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That copy feels like it's 
written for one specific person 

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because it is. 
You know them so well. 

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And then that person was going 
to tell everyone else who has 

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that same experience to come 
work with you. 

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So when it's not working or when
you're not doing this, it might 

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sound like I help high achieving
people unlock their potential 

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and create lasting change. 
Boring. 

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OK, That could be literally 
anybody. 

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There's nothing for them to 
grasp to. 

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There's nothing for them to hold
on to. 

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A person reading it can't really
see themselves because they're 

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not specific enough to 
recognize. 

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But if you say I work with 
people who do everything right, 

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they have all the degrees, they 
have all the training, they've 

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done XY or Z, and you want to 
get really specific about that. 

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And they still feel like they're
behind the ones who are the most

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00:14:23,160 --> 00:14:29,120
successful on paper but can't 
stop striving to get that 

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00:14:29,200 --> 00:14:33,520
external validation, who can't 
stop working until 10:00 PM at 

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00:14:33,520 --> 00:14:36,200
night, who blah, blah, blah, 
blah, blah, right? 

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00:14:36,560 --> 00:14:38,720
As specific as you can get it 
there. 

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Someone is either going to be 
like, Nope, that's not me. 

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That's not what I shove the 
wood, which is a good thing, and

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00:14:44,040 --> 00:14:46,640
they're going to move on, or 
they're going to think, Oh my 

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God, yes, that person gets it. 
And that's the right outcome, 

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whether they come to you or they
don't. 

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Remember, we're only trying to 
get our ideal clients here. 

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We want to try to be the magnet,
but brings our ideal client. 

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So when someone says no to you, 
that's actually a good thing. 

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And you have more space and 
capacity for your ideal client. 

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We don't want to try to talk to 
everybody. 

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So think about your best 
clients. 

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If you haven't a client yet, 
that's OK. 

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Just try to visualize what your 
best client would be, your ideal

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00:15:14,440 --> 00:15:18,080
client, people that you loved 
working with, the ones who got 

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00:15:18,080 --> 00:15:22,520
the real results, What was 
happening in their life before 

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00:15:22,520 --> 00:15:25,720
they found you. 
And if you don't know this or 

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00:15:25,720 --> 00:15:28,320
you haven't figured this out 
yet, it's OK if they're still 

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beginning. 
But it's a good thing to do to 

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00:15:29,920 --> 00:15:33,760
get this information is you can 
do surveys, you could do a free 

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00:15:34,440 --> 00:15:36,240
Google survey, you can do an 
e-mail. 

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00:15:36,560 --> 00:15:39,400
The easier the better, the less 
response effort. 

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00:15:39,400 --> 00:15:41,920
But what was it like before you 
started working with me? 

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00:15:42,040 --> 00:15:43,840
What were you thinking? 
What were you doing? 

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00:15:44,160 --> 00:15:47,200
What is it like now? 
We could do this in an intake. 

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00:15:47,200 --> 00:15:48,640
I'm curious, what are you 
currently thinking? 

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00:15:48,640 --> 00:15:50,680
What are you currently doing? 
What are your biggest struggles?

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00:15:50,880 --> 00:15:55,720
So you have that market research
for future clients. 

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00:15:55,720 --> 00:15:58,640
It's a good way that you can get
that information and then start 

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00:15:58,640 --> 00:16:02,680
to collect that data and think 
about specific things that your 

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00:16:02,920 --> 00:16:06,360
ideal clients or your favorite 
people were thinking and feeling

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00:16:06,360 --> 00:16:07,680
and doing before they worked 
with you. 

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00:16:08,200 --> 00:16:10,560
And then go look at your 
website, at your Instagram, by 

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00:16:10,560 --> 00:16:13,720
your social media feed. 
Does any of that information 

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00:16:13,720 --> 00:16:16,640
show up on there? 
Any of those things that your 

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00:16:16,880 --> 00:16:19,440
idyllic client was thinking and 
feeling and doing before they 

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00:16:19,440 --> 00:16:23,560
worked with you? 
Is that anywhere on your website

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00:16:23,560 --> 00:16:26,320
or your bio? 
If it's not, it's time to 

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00:16:26,320 --> 00:16:28,880
rewrite that. 
Is all your information 

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00:16:29,200 --> 00:16:33,640
primarily about you or is it 
about all the way Wait is that 

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00:16:33,640 --> 00:16:36,160
you help other people? 
And the last thing I want to 

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00:16:36,160 --> 00:16:39,280
talk about is what happens when 
you leave with your credential 

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00:16:39,440 --> 00:16:44,400
is your calming yourself down in
that moment, but you're not 

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00:16:44,400 --> 00:16:47,040
really helping other people. 
And this is what I realized I 

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00:16:47,040 --> 00:16:48,880
was doing. 
So I said, I'll talk about this 

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00:16:49,160 --> 00:16:50,880
later on. 
I wanted to leave the best for 

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00:16:50,880 --> 00:16:53,960
last because honestly, when I 
had this realization, I was 

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00:16:53,960 --> 00:16:56,880
like, Oh my gosh, like, this is 
some deep stuff here. 

314
00:16:57,560 --> 00:17:00,960
When I was listing everything I 
was trained in, all my 

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00:17:00,960 --> 00:17:04,760
credentials, all my experiences 
before I even asked about 

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00:17:04,760 --> 00:17:07,599
someone else's needs. 
It felt very professional. 

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00:17:07,599 --> 00:17:10,119
I felt very proud of myself. 
It felt like the right thing to 

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00:17:10,119 --> 00:17:12,480
do. 
It was actually like a self 

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00:17:12,480 --> 00:17:16,240
soothing thing for me. 
It was keeping me safe. 

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00:17:16,240 --> 00:17:20,560
It was a way of managing my own 
anxiety about being judged by 

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00:17:20,560 --> 00:17:24,200
somebody else, about not being 
taken seriously, about someone 

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00:17:24,200 --> 00:17:26,319
questioning whether I was good 
enough or not. 

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00:17:27,000 --> 00:17:30,400
And I was almost like 
preemptively defending myself 

324
00:17:30,400 --> 00:17:34,120
before anyone had a chance to 
ask me another question. 

325
00:17:34,120 --> 00:17:36,480
So I have a feeling that might 
resonate with you. 

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00:17:36,520 --> 00:17:40,240
Your have a tendency to talk 
about all these credentials as a

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00:17:40,680 --> 00:17:43,840
self-defense mechanism, almost 
as a way to self-serve 

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00:17:43,840 --> 00:17:45,200
ourselves. 
That's why we also have this 

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00:17:45,200 --> 00:17:48,400
tendency to want to get more and
more and more credentials when 

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00:17:48,400 --> 00:17:50,880
it's OK. 
When is it that we actually have

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00:17:50,880 --> 00:17:53,960
the experience in the training 
we need and we're just using 

332
00:17:53,960 --> 00:17:58,200
this as potential armor if 
someone were to question us? 

333
00:17:58,440 --> 00:18:01,000
Or do we actually need the 
skills? 

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00:18:01,000 --> 00:18:02,640
It's a new skill that we need to
acquire. 

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00:18:03,400 --> 00:18:06,640
The person that you're talking 
to, the potential client can 

336
00:18:06,640 --> 00:18:12,400
feel that when you start to list
off all your credentials and go 

337
00:18:12,400 --> 00:18:16,000
through this whole elevator 
pitch of things that are not 

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00:18:16,000 --> 00:18:19,760
relevant to the actual client. 
And when you're talking about 

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00:18:19,760 --> 00:18:23,160
your credentials, it feels like 
if you're the client, it feels 

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00:18:23,160 --> 00:18:24,880
like you're saying like, please 
don't ask me any questions. 

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00:18:24,880 --> 00:18:27,600
I'm giving you all the 
information that you need before

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00:18:27,600 --> 00:18:29,320
you have a chance to question 
me. 

343
00:18:29,640 --> 00:18:32,160
And that energy is, it's like a 
weird energy. 

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00:18:32,160 --> 00:18:34,560
It's a weird vibration, right? 
People are going to be a little 

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00:18:34,560 --> 00:18:37,480
bit put off by that. 
And to have real authority, I 

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00:18:37,480 --> 00:18:39,520
don't even know if authority is 
the right word. 

347
00:18:39,520 --> 00:18:43,360
But when you have confidence in 
yourself, you don't need to 

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00:18:43,880 --> 00:18:46,400
announce all these credentials 
as a way to build up your 

349
00:18:46,400 --> 00:18:48,640
confidence. 
You just exude that confidence 

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00:18:48,640 --> 00:18:50,160
as you're talking about your 
service. 

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00:18:50,160 --> 00:18:53,840
And it just is going to show up 
in how you talk and what you 

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00:18:53,840 --> 00:18:58,600
notice in the questions that you
ask, in the pauses, whether the 

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00:18:58,600 --> 00:19:02,360
person in front of you feels 
like you already understand them

354
00:19:02,360 --> 00:19:04,720
or not before you even finish 
your sentences. 

355
00:19:04,800 --> 00:19:08,200
And that's what actually feel, 
builds trust with people when 

356
00:19:08,200 --> 00:19:12,320
they feel seen and heard, not 
when they have someone, just the

357
00:19:12,320 --> 00:19:15,520
word involvement, a list of 
certifications, that feeling 

358
00:19:15,520 --> 00:19:18,760
like you've been here before, 
you know exactly what to ask. 

359
00:19:18,760 --> 00:19:21,680
You understand me. 
And so the next time that you 

360
00:19:21,680 --> 00:19:24,520
feel this urge to leave with all
your training and your 

361
00:19:24,520 --> 00:19:28,000
credential and your methods and 
your framework, I just want you 

362
00:19:28,000 --> 00:19:30,960
to pause and ask for yourself. 
Like, is this for them? 

363
00:19:31,680 --> 00:19:34,440
Or am I saying this because I'm 
feeling really nervous? 

364
00:19:34,960 --> 00:19:41,080
Because if it's the second one, 
just practice noticing it and 

365
00:19:41,080 --> 00:19:46,320
pausing and asking what else do 
I need to say to the client? 

366
00:19:46,320 --> 00:19:49,720
Or what else do I need to say 
that the client needs to hear? 

367
00:19:49,720 --> 00:19:52,920
How can I make this client feel 
seen and understood? 

368
00:19:53,720 --> 00:19:56,920
If you have a tendency to lead 
with your credentials, you 

369
00:19:56,920 --> 00:20:00,280
probably spend the 1st 5 minutes
of a call walking them through 

370
00:20:00,280 --> 00:20:03,960
your training and your 
methodology before you even ask 

371
00:20:03,960 --> 00:20:06,920
a single question about what's 
going on for them. 

372
00:20:07,280 --> 00:20:11,960
And that gives off this 
impression that your framework 

373
00:20:11,960 --> 00:20:14,080
is come going to come first, 
your methodologies are going to 

374
00:20:14,080 --> 00:20:17,040
come first before their problem.
And we don't want that. 

375
00:20:17,440 --> 00:20:18,760
That's not going to help people 
feel seen. 

376
00:20:18,760 --> 00:20:22,680
What you want to do is. 
Ask them something like, what 

377
00:20:22,680 --> 00:20:25,880
have you already tried? 
What does the current day-to-day

378
00:20:25,880 --> 00:20:28,560
look like for you? 
Why do you think this hasn't 

379
00:20:28,560 --> 00:20:30,320
stuck? 
What are things that worked in 

380
00:20:30,320 --> 00:20:31,880
the past? 
What are some of your strengths?

381
00:20:32,200 --> 00:20:35,520
And those questions are going to
do so much more than listening 

382
00:20:35,520 --> 00:20:39,320
off your credentials ever could.
It's going to tell them that 

383
00:20:39,360 --> 00:20:41,160
you've been in this conversation
before. 

384
00:20:41,160 --> 00:20:44,600
It's not your first rodeo, that 
you're not going to give them 

385
00:20:44,600 --> 00:20:48,360
some generic plan. 
So I mean this, all the love in 

386
00:20:48,360 --> 00:20:53,080
the world, when was the last 
time when you shared about your 

387
00:20:53,080 --> 00:20:54,880
training or expertise? 
When was the last time you 

388
00:20:54,880 --> 00:21:00,040
shared that information for the 
client or to make you feel 

389
00:21:00,040 --> 00:21:04,880
better because you were nervous 
or unsure of yourself and you 

390
00:21:04,880 --> 00:21:08,280
felt like that was kind of a 
buffer to start the 

391
00:21:08,280 --> 00:21:10,840
conversation. 
So a little recap here. 

392
00:21:10,840 --> 00:21:14,160
We went through three changes 
that you can make if you are 

393
00:21:14,160 --> 00:21:17,360
wanting to start a business. 
Your side hustle full time is 

394
00:21:17,360 --> 00:21:21,640
start to lead with what changes 
are in it for the client. 

395
00:21:22,000 --> 00:21:24,520
Not the credentials that you 
have, not the certifications 

396
00:21:24,520 --> 00:21:26,800
that you have. 
You're going to describe your 

397
00:21:26,800 --> 00:21:29,320
life. 
So their life, I shouldn't say 

398
00:21:29,320 --> 00:21:33,320
so specifically. 
So they feel seen and understood

399
00:21:33,600 --> 00:21:37,240
and heard and you're going to 
check yourself before you start 

400
00:21:37,320 --> 00:21:42,640
to rattle off your resume and 
ask whose comfort is this 

401
00:21:42,640 --> 00:21:45,600
actually for? 
All right guys, let me know if 

402
00:21:45,600 --> 00:21:47,240
you did this. 
Let me know which steps you 

403
00:21:47,240 --> 00:21:50,560
implement and when, and I will 
catch you next week. 

404
00:21:51,080 --> 00:21:54,400
Chat soon, Bye. 
One more thing before you go, if

405
00:21:54,400 --> 00:21:57,800
you are a BCVA or a board center
by health coach who's really 

406
00:21:57,800 --> 00:22:00,560
good at what they do and really 
tired of doing it. 

407
00:22:00,960 --> 00:22:04,080
Someone who's built your whole 
identity around your credentials

408
00:22:04,120 --> 00:22:06,920
and your clients. 
But somewhere along the way, 

409
00:22:06,960 --> 00:22:10,600
stop showing up for yourself. 
If you're feeling burnout, like 

410
00:22:10,600 --> 00:22:13,520
your boundaries are pretty much 
nonexistent and you secretly 

411
00:22:13,520 --> 00:22:19,080
want more money, more freedom, 
more impact, more purpose, and 

412
00:22:19,320 --> 00:22:22,960
more fun, but somehow feel 
selfish for wanting it, then 

413
00:22:23,040 --> 00:22:25,120
permission for more is your 
community. 

414
00:22:25,560 --> 00:22:28,960
It's a space where we work on 
mindset and actually give you 

415
00:22:28,960 --> 00:22:32,520
practical tools to stop 
shrinking yourself, whether that

416
00:22:32,520 --> 00:22:34,840
means building your business or 
your side hustle. 

417
00:22:35,200 --> 00:22:38,440
Find the setting boundaries at 
work, asking for that raise, or 

418
00:22:38,560 --> 00:22:41,520
just posting that selfie on 
social media, we'd love to have 

419
00:22:41,520 --> 00:22:43,040
you. 
You can check out the link in 

420
00:22:43,040 --> 00:22:45,080
the show notes for all the 
information. 

421
00:22:45,480 --> 00:22:48,680
On another note, if you missed 
the spring cohort, the wait list

422
00:22:48,680 --> 00:22:54,520
is now open for the fall cohorts
of our 32 CEU National Board 

423
00:22:54,520 --> 00:22:57,200
approved health and Wellness 
coaching program. 

424
00:22:57,440 --> 00:23:01,600
This is an MB HWC board approved
program and you could be dually 

425
00:23:01,600 --> 00:23:05,360
certified as a BCBA and board 
certified health coach in just 

426
00:23:05,400 --> 00:23:07,800
six months with Mind Body 
behavior. 

427
00:23:07,960 --> 00:23:10,920
The cohort starts in September 
and runs through February and we

428
00:23:10,920 --> 00:23:13,160
are opening up the wait list 
very soon. 

429
00:23:13,200 --> 00:23:16,320
So make sure that you join so 
you not only get priority 

430
00:23:16,320 --> 00:23:18,680
registration but also the best 
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