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All right, we'll get started. 
Welcome everyone to Buying 

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Local. 
I'm your host, Mike Nelson from 

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5 Towers Media, joined today by 
the founder of Green Springs 

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Companies, Brian Greene. 
Brian, welcome. 

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Thank you for having me, Mike. 
Glad to be here with you today. 

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Absolutely appreciate the time. 
And we're also joined by Matthew

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know the five towers, as some of
you know, if you listen to one 

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of our last episodes, Matt's 
going to be working in here to 

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do some more podcasting with us 
and eventually take over the 

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show completely. 
So welcome, Matthew. 

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Yes, thank you, Brian. 
And looking forward to our 

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conversation here absolutely so 
often and kind of give us a 

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little bit of a rundown about 
Green Spring. 

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Yeah. 
So I like to say that we are a 

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development company. 
So that's primarily what I focus

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on. 
But we're a real estate family 

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of companies, right. 
So we do real estate 

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development, investment 
services. 

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We also own a property 
management company. 

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We have offshoots that are in 
the commercial construction and 

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real estate financial advisory 
fields as well. 

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But our focus primarily and how 
we started was, you know, kind 

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of just a real estate investment
firm that was buying small, 

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medium sized properties in and 
around I guess the Saratoga 

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County area to start. 
Originally it was, you know, 

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just me, you know, But then over
time, the last eleven years or 

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so, we've kind of grown it out 
to a whole family of companies 

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with numerous employees and kind
of different functionalities. 

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But we are definitely local. 
We're have offices in downtown 

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Saratoga. 
We got a lot of different 

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projects going on and it's kind 
of hard to kind of keep my head 

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on straight and focus on one of 
the companies versus all of 

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them. 
But hopefully we'll kind of 

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it'll make more sense here as we
kind of go through the 

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conversation here a little bit. 
Yeah, yeah. 

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I, you know, one of the most 
fascinating things to me, Brian,

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about entrepreneurs and business
owners is it always starts here 

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and then grows into all these 
things, right? 

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And it's, it really is one of my
favorite things because it's, 

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you know, needs arrive and 
pivots happen and markets 

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change. 
I'd love to hear. 

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So you started with the real 
estate investment firm, you 

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said, and then it kind of grew 
and blossomed out from there. 

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What what was like the the the 
catalyst for that growing and 

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blossoming and creation of other
companies? 

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Yeah. 
I mean, Full disclosure, when we

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say it started as a real estate 
investment firm, that was 

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literally me just buying 
properties on my own for my own 

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investments, right. 
So that's, I guess you can call 

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that a firm. 
But eventually it was, you know,

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it turned into that. 
You know, I, I think the impetus

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at some point for it turning 
into something bigger was maybe 

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just out of necessity. 
And I got to the point where I 

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had my first, I think, 5 or 6 
buildings and I was managing, 

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you know, I don't know, 
somewhere around 25 apartments. 

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But I was literally doing 
everything myself, everything 

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from like, you know, analyzing 
the property from a financial 

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component to figuring out the 
financing to drawing out my own 

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lease agreements. 
I was doing the lawn work. 

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I was moving the snow in the 
winter. 

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I was painting the units during 
the turnover, you know, just 

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because that's like the 
traditional version of what you 

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consider to be a landlord. 
And I was just getting, I was 

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new to the business, right? 
So my previous career, I was in,

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you know, retail. 
I owned a chain of Verizon 

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stores for, you know, 11 or 12 
years. 

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So that was what I knew and I 
came into real estate after the 

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sale of that old company and I 
was kind of like just trying to 

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figure it out. 
And I also had a lot of time on 

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my hands because, you know, I 
had sold the old company and I 

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didn't have that day today 
anymore. 

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But at some point it became too 
much and it was obvious that 

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there were certain parts of the 
business that I did not care for

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and I wasn't very good at. 
And, you know, so I started 

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outsourcing that stuff 1st and 
then it just freed up my time to

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do more of the acquisitions work
and more of the, you know, high 

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level systems and operations 
type work. 

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And, you know, I'm kind of the, 
the guy that kind of likes to 

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keep evolving and keep 
progressing forward. 

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So as I keep coming up with new 
goals and new aspirations, it 

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turns into, oh, well, what if we
did this? 

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And what if we did that? 
And maybe we should buy this 

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building. 
And then like, all right, well, 

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what does that look like? 
Who do we need to run that? 

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And it just, it iterates itself 
and it kind of turns into this, 

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like you said, place where we 
are now. 

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But that's when I first started.
I just thought like, hey, we'll 

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buy five or ten of these and it 
will be great, and then we'll 

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just sit around and make cash 
flow and it turned into 

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something way different. 
As you're saying it like I can, 

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I can picture the idea, right? 
I sold my business. 

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I need to do something with my 
time. 

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Oh, just buy a couple of 
buildings, right? 

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It'll be fine. 
And then all of a sudden, you 

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know, 11 years later, you, you 
know, you've grown it into this 

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thing, right? 
Like it's, it's you do well, you

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know what they say, right, If 
you're either growing or dying. 

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So it's a, it kind of becomes a 
not even a choice at that point,

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right? 
You just got to keep moving. 

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Yeah. 
Plus if you have that 

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entrepreneurial drive in you and
like you see that like even on a

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small scale that a business 
model works, if then you're 

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like, OK, well what if it, what 
if I did this at a 10X higher 

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level? 
Like the model still works, it's

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just bigger numbers and it's way
higher returns for the same 

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amount of work. 
So why wouldn't I do that, 

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right? 
I'm always like, I'm very logic 

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driven and very like if test 
case it out and figure out the 

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model. 
But once it works, like throw 

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gas on that thing because it, it
definitely works, You know, as 

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long as you can manage like the 
kind of the quality of lifetime 

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constraint type stuff, which I 
think I'm pretty good at from, 

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you know, outsourcing and hiring
team members, you know, just, 

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it's impossible for me to see 
something work and then not go 

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with it. 
You know what I mean? 

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Like it's, it's like, you know, 
it's impossible to like just let

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that thing walk by when you see 
and you know how to do it once 

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you figure it out. 
It's, I'm curious, did you when 

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you first started out you were 
doing mainly like residential, 

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like maybe single family or 
multi units like 1 to 4 unit 

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kind of stuff? 
Yeah. 

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And because I heard you say 
that, you know, it, it kind of 

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started off here, but it's like,
well, I can do the same thing at

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a bigger level and 10X. 
So I I assume that means that in

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the beginning it was 1 to 4 
units, and now you've moved into

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larger properties as well. 
Yeah, only yes, I mean, 

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everyone, you know, at this 
point we've got team members and

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partners and they're always, you
know, reiterating to me, you 

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know, it's just as much work to 
do this 50 unit apartment 

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building and as if you go buy a 
duplex. 

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So like stop buying the duplex, 
you know, it's one of those 

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deals, right, Because you're 
just giving us more work to do 

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for less, you know, for the same
return. 

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So yeah, I mean, ideally it, 
it's scalable, right? 

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So like, but it's the same 
process over and over. 

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You're going to do the same 
process for getting something 

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under contract and underwriting 
is the same and the due 

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diligence process is the same. 
The financing is a little bit 

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different, but mostly the same. 
You know, managing A tenant 

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doesn't matter if there's 4 
units in that building or 40, 

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it's kind of the same thing. 
But the advantages to that 

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management expertise or that, 
you know, underwriting expertise

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are all magnified when it's a 
bigger number, right? 

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So like, you know, if you're 
going to make a 20% return, if 

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you're doing that on 100 grand 
versus 10 million, it's a whole 

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different ball game, right? 
But you're doing the same thing.

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It's the exact same work. 
As long as you can kind of 

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manage and you know, mitigate 
and become comfortable with the 

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the risk profile, I think it it 
just makes sense to go in that 

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direction. 
Do you, do you still own any of 

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the properties that you bought 
way back when with some of those

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first properties or are they all
all evolved since? 

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Then I've, I've sold some of 
them. 

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Many of them though I still own 
because, you know, we can kind 

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of get into it, but our model is
like a heavy value add type of 

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strategy where we're going in, 
we're doing, you know, major 

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renovations in construction. 
So if we buy something, you 

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know, very soon thereafter it's 
in very much like new condition.

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So once it's new, it kind of 
operates on its own. 

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It's got very low, you know, 
repair and maintenance type of 

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stuff. 
It it's kind of on autopilot and

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it just keeps appreciating. 
So at that point it makes a lot 

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of sense for us to keep it. 
I mean, when we buy something 

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we're always looking at like a 
10 plus year hold. 

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So I mean those buildings were 
all renovated in the new. 

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So it's hard for me to kind of 
give them up unless I have an 

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opportunity to sell them and 
roll it into something bigger, 

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which we may get to. 
I do have, you know, it's been 

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maybe 7 or 8 years for the, the 
many of the ones I still own, 

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the first couple, we have a 
couple of those in downtown 

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Saratoga that we're in the 
process of doing condo 

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conversions on only because 
we've kind of exhausted the 

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value of that property running 
it as an apartment building. 

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But it's worth, you know, maybe 
2 times more for if they're 

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condos. 
So just on a small scale, maybe 

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we'll, we'll exit those 
properties selling them off as 

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condos instead. 
And so, you know, we, we kind of

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get creative with it, but we're,
we're, we're a long term hold 

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type people. 
So, you know, it takes a lot for

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us to move off of it. 
Yeah. 

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I so, so many questions I have 
as you're as you're speaking, 

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You know what on one side I want
to ask about some of those 

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pivots in response to market 
changes like you just mentioned 

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of going from like a say a 
standard apartment to a condo. 

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I also want to talk about the 
overall model that you have. 

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But you also kind of mentioned, 
and I just want to touch on this

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real quick, the idea that, you 
know, whether you're doing a 

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four unit or a 40 unit, it's 
relatively the same steps, 

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right? 
The same work, just at a 

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different scale, we'll say. 
I'm curious to know if you are a

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big process guy, like when you 
did you have processes in place 

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for like the four units that you
were able to kind of adapt for 

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that larger model or for that 
larger unit? 

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Yeah, I mean, at first sort of, 
I mean, I was kind of trying to,

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I was just kind of figuring it 
out on the fly. 

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I do do a ton of reading and 
listening to podcasts and stuff.

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So, you know, at this point, 
I've definitely got my probably 

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2X my 10,000 hours I need into 
this thing just through those 

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type of mechanisms and on, on, 
you know, on the on the spot 

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kind of delivery when I'm doing 
the doing these properties. 

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But yeah, I mean, it it 
depending on what I'm doing, 

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there is checklist, there is 
things like that. 

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But I feel, I feel like I am I'm
OK doing that. 

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I don't like doing that. 
So like the other part of 

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scaling is if you're scaling it 
to that 40 unit building instead

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of that four and the profit 
margin still that 20%, well, you

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can do the process and now you 
can afford to bring on team 

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members that are better than you
at certain aspects of the deal. 

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Then then you are yourself and 
or you can outsource the stuff 

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that you don't like to do or 
you're not good at. 

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Whereas if you're doing the four
unit and you're still making 

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20%, that sounds great, but you 
don't have enough total revenue 

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there to have those team members
on board. 

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You got to do it all yourself. 
So that's the other advantage I 

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found to to scaling is then you 
can bring on partners and you 

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can bring on high level team 
members and you can kind of just

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niche into the stuff that is 
really good, you know, and and 

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your real value is kind of 
shown. 

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Interesting. 
Yeah. 

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And, and again, I, I, you know, 
I think you and I may have 

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talked about this and other 
conversations that we've had 

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00:11:03,680 --> 00:11:08,720
over the last few months, but I,
I, for six years, I had a 

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00:11:08,720 --> 00:11:11,480
property management company. 
And like, so when you were 

224
00:11:11,480 --> 00:11:14,040
talking about kind of your early
days, right, of you're doing 

225
00:11:14,040 --> 00:11:16,040
the, you know, doing the 
painting, doing the renting, 

226
00:11:16,040 --> 00:11:20,280
doing the lawn, I was in that 
for like 6 years and I remember 

227
00:11:20,280 --> 00:11:23,880
it very well. 
And you know, I unfortunately 

228
00:11:23,880 --> 00:11:26,760
was not able to, well, I ended 
up selling the business itself, 

229
00:11:26,760 --> 00:11:30,480
but and got out entirely, but I 
certainly was not able to 

230
00:11:30,480 --> 00:11:32,640
accomplish what you have been 
able to accomplish. 

231
00:11:32,640 --> 00:11:34,880
And so it, it just makes me 
really curious about the whole 

232
00:11:34,880 --> 00:11:36,160
model and everything that you're
doing. 

233
00:11:36,160 --> 00:11:40,760
You know, so and maybe that's a 
good Segway for us to talk about

234
00:11:40,760 --> 00:11:43,640
your model and to kind of tell 
us a little bit more about how 

235
00:11:43,640 --> 00:11:46,680
you operate and who you work 
with and kind of how all that 

236
00:11:46,880 --> 00:11:48,640
functions together. 
Yeah. 

237
00:11:48,640 --> 00:11:51,240
So now, you know, we've been 
doing this. 

238
00:11:51,240 --> 00:11:56,240
We're in year 11 or 12 here. 
So now we have 4 companies, 4 

239
00:11:56,240 --> 00:11:59,280
main entities. 
One is Green Springs Capital 

240
00:11:59,280 --> 00:12:02,560
Group, which focuses on real 
estate development and also 

241
00:12:03,200 --> 00:12:05,920
works with a lot of our, we, we 
bring on. 

242
00:12:06,520 --> 00:12:08,200
It's kind of a bigger 
conversation, but we bring on 

243
00:12:08,200 --> 00:12:11,400
now private investors for a lot 
of our projects, the bigger 

244
00:12:11,400 --> 00:12:14,560
stuff we're doing now. 
So Green Springs Capital is the 

245
00:12:14,560 --> 00:12:17,880
one that manages those that 
investment portfolio and works 

246
00:12:17,880 --> 00:12:20,640
with those individuals that are 
basically the money side of a 

247
00:12:20,640 --> 00:12:24,040
lot of our projects as well as 
going out and sourcing deals, 

248
00:12:24,400 --> 00:12:27,360
underwriting and kind of putting
the whole thing together through

249
00:12:27,360 --> 00:12:29,400
municipal approvals and 
financing and what have you. 

250
00:12:29,920 --> 00:12:33,320
So that's the kind of the the 
top company. 

251
00:12:33,320 --> 00:12:37,040
And then we have Greensprings 
Property Management, which is to

252
00:12:37,040 --> 00:12:39,000
be honest, probably the most 
important one because that's 

253
00:12:39,000 --> 00:12:40,840
managing the operations of the 
properties. 

254
00:12:41,640 --> 00:12:43,160
You know, I can have the 
greatest business plan from a 

255
00:12:43,160 --> 00:12:46,280
developer's perspective all day 
long, but if the actual property

256
00:12:46,280 --> 00:12:49,840
is not managed, you know, for 
optimization and according to 

257
00:12:49,840 --> 00:12:51,560
that business plan, the whole 
thing kind of falls on its face.

258
00:12:51,560 --> 00:12:56,520
So the management company, which
I still run today is also 

259
00:12:56,520 --> 00:12:59,600
extremely important and they 
primarily only manage for 

260
00:12:59,600 --> 00:13:01,720
ourselves. 
So they're managing only Green 

261
00:13:01,720 --> 00:13:03,680
Springs Capital properties for 
the most part. 

262
00:13:04,280 --> 00:13:08,080
We are kind of tipping our toes 
in the water a little bit to do 

263
00:13:08,240 --> 00:13:12,480
some outside property management
for 3rd party companies, mostly 

264
00:13:12,480 --> 00:13:14,680
focused on like the maintenance 
side of things versus the 

265
00:13:14,680 --> 00:13:18,000
leasing, but that's kind of a, a
new thing for us. 

266
00:13:18,000 --> 00:13:19,760
So primarily though they're 
managing in house. 

267
00:13:19,880 --> 00:13:21,800
And then we also have a 
commercial construction company.

268
00:13:22,440 --> 00:13:26,400
So forever we did construction 
internally and my partners, one 

269
00:13:26,400 --> 00:13:29,720
of my partners is my brother and
he was running that construction

270
00:13:29,720 --> 00:13:33,120
team internally with some other 
team members within Green 

271
00:13:33,120 --> 00:13:36,200
Springs Capital Group before. 
And then two years ago we spun 

272
00:13:36,200 --> 00:13:38,960
it off into it's called CG 
Construction Group. 

273
00:13:39,680 --> 00:13:42,040
We brought on another partner 
which had some, you know, 

274
00:13:42,280 --> 00:13:44,120
tremendous experience in 
construction. 

275
00:13:44,120 --> 00:13:47,360
His name is Matt Crudo. 
So now the two of them lead the 

276
00:13:47,360 --> 00:13:49,480
commercial construction company 
and they're doing all of Green 

277
00:13:49,480 --> 00:13:53,160
Springs construction projects 
like on new developments as 

278
00:13:53,160 --> 00:13:55,600
they're and they're also doing 
third party construction. 

279
00:13:55,600 --> 00:13:57,920
So you know, right now they're 
doing the big project is they're

280
00:13:57,920 --> 00:13:59,920
building the extension on Glens 
Falls hospital. 

281
00:14:00,840 --> 00:14:02,920
You know, they built the new, 
they built new the new Ted's 

282
00:14:02,920 --> 00:14:04,800
fish fry on Route 50. 
So they're doing a bunch of 

283
00:14:04,800 --> 00:14:07,760
other stuff other than Green 
Springs capital, but their 

284
00:14:07,760 --> 00:14:11,800
capacity is unlimited, right. 
So now it kind of gives us at 

285
00:14:11,800 --> 00:14:15,320
Green Springs when I'm looking 
at projects, no longer do I have

286
00:14:15,320 --> 00:14:17,760
to say like, oh, this probably 
makes some financial sense, but 

287
00:14:17,760 --> 00:14:19,160
I don't know if we can execute, 
right? 

288
00:14:19,160 --> 00:14:20,920
So now I know that from a 
construction perspective, 

289
00:14:20,920 --> 00:14:23,440
there's no limitation. 
And then the 4th company we have

290
00:14:23,440 --> 00:14:26,920
is a real estate financial 
advisory firm specific to real 

291
00:14:26,920 --> 00:14:31,440
estate developers and investors.
And they also serve as like a 

292
00:14:31,440 --> 00:14:33,720
commercial mortgage brokerage 
for those people. 

293
00:14:33,720 --> 00:14:36,040
But mostly what they're doing is
they're giving like asset 

294
00:14:36,040 --> 00:14:38,200
management advice. 
So they're reviewing their 

295
00:14:38,200 --> 00:14:40,080
portfolio. 
They're kind of looking for ways

296
00:14:40,080 --> 00:14:43,080
to optimize it, looking for 
strategic ways to change around 

297
00:14:43,080 --> 00:14:45,520
the financing to increase their 
cash flow, if that's what 

298
00:14:45,520 --> 00:14:48,240
they're looking for. 
They do some consulting work, a 

299
00:14:48,240 --> 00:14:50,560
lot of it actually on the 
construction consulting. 

300
00:14:50,560 --> 00:14:55,000
So like helping people that know
how to build also put together 

301
00:14:55,000 --> 00:14:56,920
the financial performer behind 
that construction. 

302
00:14:56,920 --> 00:14:58,920
So it still makes sense from a 
project perspective. 

303
00:14:58,920 --> 00:15:00,760
There's a lot of builders that 
know how to build, but they 

304
00:15:00,760 --> 00:15:02,560
don't know how to do, they don't
know how to math it. 

305
00:15:03,160 --> 00:15:05,480
So like, you know what I mean? 
So like we're doing the math for

306
00:15:05,480 --> 00:15:07,960
them to make sure that like this
is a solid project, this doesn't

307
00:15:07,960 --> 00:15:09,280
make sense, go ahead and build 
it. 

308
00:15:09,280 --> 00:15:13,000
And this is the financing path. 
So it's kind of a unique 

309
00:15:13,080 --> 00:15:16,760
business in the market. 
It's kind of a niche, but it's, 

310
00:15:17,400 --> 00:15:19,640
it's, it's extremely valuable 
company. 

311
00:15:19,640 --> 00:15:21,640
It's actually probably our most 
profitable at this point. 

312
00:15:22,840 --> 00:15:24,640
So we have those four companies 
and they're all kind of 

313
00:15:24,640 --> 00:15:28,480
servicing our projects and they 
all have their own leaders and 

314
00:15:28,480 --> 00:15:31,680
their own skill sets. 
And that partnership kind of 

315
00:15:31,680 --> 00:15:34,160
overlaps between a lot of those 
companies with shared ownership.

316
00:15:34,520 --> 00:15:37,600
So we kind of created like our 
own vertically integrated 

317
00:15:37,680 --> 00:15:41,280
ecosystem, just with different 
entities instead of having 

318
00:15:41,280 --> 00:15:44,200
everything under one umbrella. 
Interesting. 

319
00:15:46,600 --> 00:15:48,560
So I'm curious. 
Well, again, I have a bunch of 

320
00:15:48,560 --> 00:15:52,000
questions and and Matt, if you 
got it, you'll Matt, you'll find

321
00:15:52,000 --> 00:15:55,880
out and Derek Foster, that's my 
Co host on blue collar startup 

322
00:15:56,160 --> 00:15:58,640
could tell you too. 
Like I always have 1000 

323
00:15:58,640 --> 00:16:00,240
questions. 
So if you got something you 

324
00:16:00,240 --> 00:16:02,160
could just got to jump in. 
You got to be you got to like 

325
00:16:02,400 --> 00:16:04,720
don't even raise your hand. 
Just be like Mike, stop talking.

326
00:16:04,720 --> 00:16:09,400
I have a question, but my other 
question or one of the other 

327
00:16:09,400 --> 00:16:13,360
questions anyway is you're 
talking about like with the 

328
00:16:13,360 --> 00:16:17,280
construction company and with 
the property management company.

329
00:16:17,280 --> 00:16:21,320
And initially you're only 
handling internal stuff, which 

330
00:16:21,640 --> 00:16:24,120
obviously makes sense, right? 
Because if it's your company, 

331
00:16:24,120 --> 00:16:26,760
you're going to be able to, it's
going to be less of a liability 

332
00:16:26,760 --> 00:16:29,400
for you than if you were going 
out to a third party. 

333
00:16:31,080 --> 00:16:33,440
However, it still is a liability
though, right. 

334
00:16:33,440 --> 00:16:36,720
So you talked about kind of 
expanding and going out and and 

335
00:16:36,720 --> 00:16:39,480
taking on other clients for 
those two businesses. 

336
00:16:39,480 --> 00:16:44,120
Is that part of a plan to turn 
that liability into an asset, so

337
00:16:44,120 --> 00:16:46,480
to speak, or is is there other 
things behind? 

338
00:16:46,480 --> 00:16:51,880
It some of it is, well, there's 
a couple different angles to 

339
00:16:51,880 --> 00:16:55,360
that. 
One of it is in order for me to 

340
00:16:55,360 --> 00:16:59,160
get the high level partners that
I want, they have to be owners 

341
00:17:00,240 --> 00:17:06,200
and they so bringing on or 
creating those companies right 

342
00:17:07,640 --> 00:17:13,800
and putting them in an ownership
position is one of the ways to 

343
00:17:13,800 --> 00:17:16,200
do that because otherwise these 
people would not be somebody 

344
00:17:16,200 --> 00:17:18,160
that's just going to come work 
for you, right? 

345
00:17:18,319 --> 00:17:20,240
Like, you know, so they need an 
ownership stake. 

346
00:17:20,240 --> 00:17:24,800
One way to do that is to create 
an its own entity where we're Co

347
00:17:24,800 --> 00:17:26,319
owners. 
But like, so you're getting in 

348
00:17:26,319 --> 00:17:29,720
the upside as well as, you know,
kind of the the cash flow and 

349
00:17:29,720 --> 00:17:32,560
the kind of the ongoing rewards 
for this business, right? 

350
00:17:32,560 --> 00:17:35,160
So everyone's an owner versus 
you have, you know, that's a 

351
00:17:35,160 --> 00:17:37,440
different situation than if you 
have an owner and employee, 

352
00:17:37,600 --> 00:17:38,720
right? 
Just it just is. 

353
00:17:39,520 --> 00:17:43,880
So that's one reason for it. 
The other reason is if any of 

354
00:17:43,880 --> 00:17:47,120
your listeners know anything 
about real estate, it's not a 

355
00:17:47,120 --> 00:17:52,120
cash rich business, it's a asset
rich business. 

356
00:17:52,160 --> 00:17:53,800
Like, you know, so like your 
balance sheet will keep 

357
00:17:53,800 --> 00:17:57,760
increasing, but you are 
perpetually cash poor. 

358
00:17:58,800 --> 00:18:02,400
So one way that my brother and 
I, who who were the first two 

359
00:18:02,400 --> 00:18:07,920
partners tried to kind of 
leverage that was we basically 

360
00:18:07,920 --> 00:18:11,560
traded asset value for cash 
businesses, right. 

361
00:18:11,560 --> 00:18:14,040
So like in those partnership 
agreements, we basically came 

362
00:18:14,040 --> 00:18:17,120
into it and said, all right, 
well, you know what, we'll be 

363
00:18:17,120 --> 00:18:20,120
willing to give up, you know, a 
share of our portfolio right now

364
00:18:20,120 --> 00:18:22,080
and into the future. 
And then in exchange, you know, 

365
00:18:22,080 --> 00:18:24,920
we'll, we'll help you set up 
these new companies and you 

366
00:18:24,920 --> 00:18:27,320
know, your companies will be 
service businesses that generate

367
00:18:27,320 --> 00:18:31,120
a lot of cash and our company 
will, you know, generate, you 

368
00:18:31,120 --> 00:18:33,640
know, equity and appreciation in
these assets, right? 

369
00:18:34,000 --> 00:18:36,320
So all of our balance sheets go 
up and all of our, you know, 

370
00:18:36,320 --> 00:18:38,520
cash positions are going up 
simultaneously. 

371
00:18:38,880 --> 00:18:41,520
But it was a basically without 
those service businesses, it's a

372
00:18:41,520 --> 00:18:45,920
very difficult business to keep 
doing because you're really not 

373
00:18:45,960 --> 00:18:48,080
making much day-to-day cash 
flow. 

374
00:18:48,600 --> 00:18:51,000
So that was kind of a strategic 
move on our part. 

375
00:18:52,360 --> 00:18:54,320
So it, it worked in all three 
respects, right? 

376
00:18:54,760 --> 00:18:57,400
Cash flow increased, got high 
level partners that came on 

377
00:18:57,400 --> 00:19:00,840
board and now we also have the 
internal skill set and capacity 

378
00:19:00,840 --> 00:19:04,840
with these high level people 
that you know they can execute 

379
00:19:04,840 --> 00:19:08,160
on any financing we need, any 
financial analysis we need, any 

380
00:19:08,160 --> 00:19:09,680
construction project we need. 
So like it. 

381
00:19:09,760 --> 00:19:15,520
It worked for everyone involved.
Yeah, it's it, it, it sounds 

382
00:19:15,520 --> 00:19:19,040
like an amazing strategy to be, 
to be fair, like, you know, not 

383
00:19:19,040 --> 00:19:22,640
to blow smoke or anything, but 
it's like it really, to your 

384
00:19:22,640 --> 00:19:25,200
point, you got to keep feeding 
that machine on the real estate 

385
00:19:25,200 --> 00:19:27,240
side, right? 
And you need a way to do that 

386
00:19:27,240 --> 00:19:30,040
because it's, it's like, I don't
know, it makes me think of like 

387
00:19:30,400 --> 00:19:33,600
dividend mutual funds, right? 
Like you buy a bunch of mutual 

388
00:19:33,600 --> 00:19:36,040
funds and the, the, yeah, the 
value keeps going up. 

389
00:19:36,040 --> 00:19:38,320
And so on paper, you look like 
you're, you know, you're doing 

390
00:19:38,480 --> 00:19:42,280
really well, but that little 
dividend that comes back each, 

391
00:19:42,320 --> 00:19:45,000
you know, month or quarter or 
whatever really isn't enough to,

392
00:19:45,240 --> 00:19:48,000
you know, eat off of unless 
you've got a big portfolio. 

393
00:19:48,000 --> 00:19:51,600
So it's, it's an interesting way
to, to solve that problem. 

394
00:19:53,640 --> 00:19:58,320
And you know, and this kind of 
goes back to responding to 

395
00:19:58,320 --> 00:20:00,800
market conditions. 
It sounds like you guys are very

396
00:20:00,800 --> 00:20:06,240
good at responding to market 
conditions and figuring out 

397
00:20:06,520 --> 00:20:10,440
either the service edition you 
need or the pivot you need to 

398
00:20:10,440 --> 00:20:15,440
make in response to that. 
I'm, I'm curious of how you, do 

399
00:20:16,160 --> 00:20:18,240
you have a crystal ball? 
Do you got a? 

400
00:20:19,840 --> 00:20:23,880
Using ChatGPT. 
Some of it is just born of 

401
00:20:23,880 --> 00:20:27,040
necessity, right? 
I mean, so when we're planning 

402
00:20:27,040 --> 00:20:29,880
out the trajectory of the 
business over the next three to 

403
00:20:29,880 --> 00:20:33,360
five years and we have, you 
know, these fairly aggressive 

404
00:20:33,360 --> 00:20:37,600
goals, you know, if we get into 
a situation where the market is 

405
00:20:37,640 --> 00:20:40,120
difficult, right, or it's hard, 
I'll give you an example. 

406
00:20:40,120 --> 00:20:45,880
So like 2022-2023 prices were 
extremely high coming out of 

407
00:20:46,000 --> 00:20:52,760
COVID on commercial real estate,
but owners, but valuations, real

408
00:20:52,760 --> 00:20:56,280
valuations probably were 10 to 
20% less than what everyone 

409
00:20:56,280 --> 00:20:57,840
thought their properties were 
worth, right? 

410
00:20:58,120 --> 00:21:01,480
So you had this disconnect 
between owners and buyers like 

411
00:21:01,480 --> 00:21:03,440
in the marketplace. 
So nothing was moving, right? 

412
00:21:03,800 --> 00:21:05,040
They didn't want to lower their 
price. 

413
00:21:05,080 --> 00:21:07,640
I knew it wasn't worth what they
thought it used to be worth, 

414
00:21:07,640 --> 00:21:09,400
right? 
So like they were slow to like 

415
00:21:09,400 --> 00:21:12,000
take the haircut that they, the 
market was demanding, right? 

416
00:21:12,000 --> 00:21:15,560
So nothing was trading. 
So like if that happens and 

417
00:21:15,760 --> 00:21:18,760
nothing's for for sale or you 
can't buy anything at the right 

418
00:21:18,760 --> 00:21:21,760
price, what do you do Right, 
'cause like you still have these

419
00:21:21,760 --> 00:21:23,720
growth targets, you just sit on 
your hands for two years and do 

420
00:21:23,720 --> 00:21:26,600
nothing. 
So like our solution to that was

421
00:21:26,600 --> 00:21:29,040
like, all right, well, something
must make sense right now. 

422
00:21:29,040 --> 00:21:30,560
What makes sense right now and 
what do we do? 

423
00:21:30,640 --> 00:21:33,840
So like the, for us, the thing 
that made sense was pivoting 

424
00:21:33,840 --> 00:21:36,680
into historic properties, right,
'cause historic properties have 

425
00:21:36,680 --> 00:21:39,840
government incentives, they have
historic tax credits, they have 

426
00:21:39,840 --> 00:21:42,800
all these other financial 
instruments that make them more 

427
00:21:42,800 --> 00:21:47,400
attractive, even if the pricing 
might not be perfect, right? 

428
00:21:47,400 --> 00:21:50,280
So I think the last five 
projects we did were all 

429
00:21:50,280 --> 00:21:53,880
historic renovations to varying 
degrees, whether it was a 10 

430
00:21:53,880 --> 00:21:56,120
unit building here or there's, 
you know, we just started doing 

431
00:21:56,120 --> 00:21:57,800
a new one up in Glens Falls, 
that's 20 unit. 

432
00:21:58,240 --> 00:21:59,480
Both of those are historic 
though. 

433
00:21:59,480 --> 00:22:03,040
And you know, the tax credit 
element and figuring out that 

434
00:22:03,120 --> 00:22:06,360
how that works and how we can 
return those to ourselves and to

435
00:22:06,360 --> 00:22:10,080
investors to make it pay off was
just kind of the pivot we 

436
00:22:10,080 --> 00:22:11,400
needed. 
And it allowed us to keep 

437
00:22:11,400 --> 00:22:14,560
expanding even though nothing 
was really transacting. 

438
00:22:15,080 --> 00:22:18,360
Yeah, Yeah. 
How does one go about learning 

439
00:22:18,360 --> 00:22:20,760
all this stuff? 
I mean, this sounds very 

440
00:22:20,760 --> 00:22:24,960
sophisticated and you know, you,
you're like you'd said your 

441
00:22:24,960 --> 00:22:28,960
background of, I mean, does any 
of running those Verizon stores 

442
00:22:28,960 --> 00:22:32,200
translate to what you do now? 
Or is this something that you 

443
00:22:32,200 --> 00:22:35,320
just kind of figured out along 
the way over the last 11 years? 

444
00:22:35,840 --> 00:22:38,600
I think it's just that it's not 
like an expertise, it's just 

445
00:22:38,600 --> 00:22:40,520
like having the capacity to 
figure stuff out. 

446
00:22:40,800 --> 00:22:44,160
Like I know this makes sense. 
There's got to be somebody else 

447
00:22:44,160 --> 00:22:45,920
that's doing this. 
How do I get a hold of them? 

448
00:22:45,920 --> 00:22:48,160
How do I, you know, how do I 
have coffee with them? 

449
00:22:48,160 --> 00:22:50,880
How do I pay a consultant to 
help me with this? 

450
00:22:51,320 --> 00:22:53,480
How do I, you know, who knows 
how to do this right? 

451
00:22:53,480 --> 00:22:56,000
And you just kind of say, keep 
asking a bunch of questions, 

452
00:22:56,000 --> 00:22:57,520
kind of figuring out, talk to 
the right people. 

453
00:22:57,520 --> 00:22:59,360
And then you can kind of put it 
all together and say, like, all 

454
00:22:59,360 --> 00:23:01,600
right, this makes sense, let's 
do it. 

455
00:23:03,120 --> 00:23:04,920
I think it's just kind of that 
like that it's an entrepreneur 

456
00:23:04,920 --> 00:23:05,960
thing. 
It's like you got to have the 

457
00:23:05,960 --> 00:23:09,200
persistence. 
You got to like never stop when 

458
00:23:09,200 --> 00:23:11,520
you hit like a, you know, the 
blockade or somebody tells you, 

459
00:23:11,520 --> 00:23:13,960
no, you kind of have to, there's
always a way to figure it out, 

460
00:23:14,040 --> 00:23:17,320
like just keep pushing forward, 
be persistent, figure the thing 

461
00:23:17,320 --> 00:23:20,520
out. 
And then in the end, you know, 

462
00:23:20,520 --> 00:23:23,480
you got to have the the 
confidence, I guess, of your own

463
00:23:23,480 --> 00:23:26,040
convictions to say, like, all 
right, I know enough now to do 

464
00:23:26,040 --> 00:23:27,600
it. 
I don't know everything, but 

465
00:23:27,600 --> 00:23:29,640
like, I know enough and I have 
the right people on my team. 

466
00:23:29,640 --> 00:23:33,120
So let's go, let's go do this. 
And I think that's just, you 

467
00:23:33,120 --> 00:23:35,120
know, any successful 
entrepreneur has to have that 

468
00:23:35,120 --> 00:23:37,760
trait. 
You know, it's interesting that 

469
00:23:37,760 --> 00:23:40,360
you say that 'cause I was just 
in a conversation this morning 

470
00:23:40,600 --> 00:23:43,400
with Bill Tansy from the Op X 
shop and we were having that 

471
00:23:43,400 --> 00:23:48,920
conversation of the difference 
between an entrepreneur whose 

472
00:23:48,920 --> 00:23:52,680
job basically becomes problem 
solving all the time, right? 

473
00:23:52,800 --> 00:23:55,280
Like that's what your job is. 
Doesn't matter what the industry

474
00:23:55,280 --> 00:23:57,960
is. 
It's you can be and and then 

475
00:23:57,960 --> 00:24:00,280
there's the people that don't 
want to have anything to do with

476
00:24:00,280 --> 00:24:01,760
that and they just want to do 
the stuff. 

477
00:24:02,000 --> 00:24:03,840
They just want to do the thing 
right. 

478
00:24:04,240 --> 00:24:08,200
And what a part of that 
conversation was that you really

479
00:24:08,200 --> 00:24:13,560
have to enjoy overcoming the 
obstacle when it's put in front 

480
00:24:13,560 --> 00:24:15,160
of you. 
What would you say that's fair? 

481
00:24:17,240 --> 00:24:18,840
Generically, yeah. 
I mean, there's certain things 

482
00:24:19,040 --> 00:24:20,840
that I'd rather not, I'd rather 
not tackle. 

483
00:24:20,840 --> 00:24:24,840
But the yeah, I think that you 
have to, I think taking it a 

484
00:24:24,840 --> 00:24:27,600
step higher than that, you have 
to, you have to enjoy being the 

485
00:24:27,600 --> 00:24:30,120
person responsible for solving 
the problem, right. 

486
00:24:30,120 --> 00:24:32,520
You might not like the problem 
and a lot of times they're 

487
00:24:32,520 --> 00:24:36,200
annoying or it's kind of a 
distraction, but you have to 

488
00:24:36,320 --> 00:24:42,840
enjoy having the responsibility 
and expertise in some level and 

489
00:24:42,840 --> 00:24:48,360
the risk taking kind of, it's 
not like it's when I, when you 

490
00:24:48,360 --> 00:24:50,640
say risk people like always, you
know, it's like gambling and all

491
00:24:50,640 --> 00:24:51,840
this stuff. 
It's not that it's like 

492
00:24:51,840 --> 00:24:54,400
calculated risk, right? 
You got to be comfortable in 

493
00:24:54,400 --> 00:24:58,720
that position. 
And most people aren't, which is

494
00:24:58,720 --> 00:25:00,880
why most people don't open their
own businesses or become 

495
00:25:00,880 --> 00:25:02,880
successful in doing that, which 
is fine. 

496
00:25:02,880 --> 00:25:05,440
It takes a certain personality 
profile, I think to do that. 

497
00:25:05,840 --> 00:25:10,440
But yeah, it's, you know, when, 
when everyone else can't figure 

498
00:25:10,440 --> 00:25:11,480
out the problem, guess where it 
goes? 

499
00:25:11,480 --> 00:25:13,560
It goes right up to you and then
you have to solve it. 

500
00:25:14,240 --> 00:25:16,960
And like you don't solve it. 
Like you know what people don't 

501
00:25:16,960 --> 00:25:19,560
get paid or you don't get, You 
don't make any money or you know

502
00:25:19,560 --> 00:25:21,160
the whole thing. 
You don't pay customers 

503
00:25:21,520 --> 00:25:23,160
invoices. 
Like you have no choice but to 

504
00:25:23,160 --> 00:25:25,880
figure it out, and like you have
to be able to to embrace that at

505
00:25:25,880 --> 00:25:30,280
some level. 
Yeah, and I'm sure in a little 

506
00:25:30,280 --> 00:25:32,120
bit of enjoyment, maybe 
literally. 

507
00:25:32,600 --> 00:25:35,920
In the payoff when you saw it. 
In the payoff, yeah, that's, and

508
00:25:35,920 --> 00:25:39,240
that's the thing, right, Is it's
not sometimes like like you 

509
00:25:39,240 --> 00:25:42,480
said, sometimes the problems are
annoying or just, you know, like

510
00:25:42,480 --> 00:25:45,480
awful and stressful. 
But when you get to overcome 

511
00:25:45,480 --> 00:25:47,440
them, it's like that hard fought
one, right? 

512
00:25:47,440 --> 00:25:52,480
Like when the win is over a 
really good opponent, it's very,

513
00:25:52,640 --> 00:25:55,680
very sweet, right? 
And when it's an easy win, it's 

514
00:25:55,680 --> 00:25:57,400
kind of like, yeah, whatever, 
big deal, but. 

515
00:25:58,160 --> 00:26:01,720
And it's, you know, in a former 
life, I played football in 

516
00:26:01,720 --> 00:26:03,320
college and that that's a 
different opponent. 

517
00:26:03,320 --> 00:26:06,600
This opponent now is mostly 
like, you know, zoning boards 

518
00:26:06,600 --> 00:26:10,440
and bankers. 
Yeah. 

519
00:26:10,960 --> 00:26:12,560
Yeah. 
So it's a it's a different, it's

520
00:26:12,560 --> 00:26:16,760
a different playing field. 
But I guess it's where my 

521
00:26:16,760 --> 00:26:19,480
competitive kind of inclinations
have lied. 

522
00:26:20,120 --> 00:26:24,960
Yeah, I'm curious about, but 
earlier in the conversation you 

523
00:26:24,960 --> 00:26:29,760
talked about turning the 
apartments into condos and that 

524
00:26:29,760 --> 00:26:34,080
in response to market conditions
and and what is going to be a 

525
00:26:34,080 --> 00:26:40,040
better decision for you now? 
The obviously the real estate 

526
00:26:40,040 --> 00:26:44,440
market is just such a weird 
thing always and the last five 

527
00:26:44,440 --> 00:26:47,880
or six years have been, you 
know, very interesting to see 

528
00:26:47,880 --> 00:26:51,200
and be in. 
What do you see happening right 

529
00:26:51,200 --> 00:26:53,960
now or what's going on right now
with the real estate market that

530
00:26:54,200 --> 00:26:57,800
is of note? 
Well, there's not enough supply.

531
00:26:58,920 --> 00:27:01,400
So that's the problem. 
We're not building enough 

532
00:27:01,400 --> 00:27:04,440
houses. 
A lot of that has to do with 

533
00:27:04,600 --> 00:27:07,240
high financing costs over the 
last several years. 

534
00:27:07,560 --> 00:27:14,520
A lot of it has to do to what 
should we say over complicated 

535
00:27:14,520 --> 00:27:18,920
zoning at the municipal level 
and approval processes, which is

536
00:27:18,920 --> 00:27:21,920
the main culprit which everyone 
seems to ignore. 

537
00:27:22,480 --> 00:27:25,600
But no matter what the the 
reason is or what you want to 

538
00:27:25,600 --> 00:27:27,640
blame the reason on, there's not
enough supply, right? 

539
00:27:27,640 --> 00:27:30,360
So prices keep going up. 
It's not affordable for people 

540
00:27:30,360 --> 00:27:33,760
to buy entry level homes at this
point anymore, if there is even 

541
00:27:33,760 --> 00:27:35,000
a such thing as an entry level 
home. 

542
00:27:35,000 --> 00:27:37,760
I think I saw that the average 
age now for the first time home 

543
00:27:37,760 --> 00:27:41,920
buyers, 38 years old, which is 
in the early 90s, it was like 

544
00:27:41,920 --> 00:27:44,600
26. 
So like in the last 25 years, 

545
00:27:44,600 --> 00:27:47,040
we've managed to mess this thing
up severely. 

546
00:27:48,560 --> 00:27:52,400
So for me as a person that owns 
housing, right, and is in the 

547
00:27:52,400 --> 00:27:57,240
housing business, you know, if 
I'm looking at an apartment 

548
00:27:57,240 --> 00:28:00,280
building, I can only charge so 
much in rent for those units, 

549
00:28:00,320 --> 00:28:01,800
right? 
And if whatever I charge on 

550
00:28:01,800 --> 00:28:03,960
those, there's a direct 
correlation between what then 

551
00:28:03,960 --> 00:28:07,360
the value of the building is. 
So knowing though that 

552
00:28:07,360 --> 00:28:11,040
condominiums, right, might suit 
an entry level homebuyer if 

553
00:28:11,040 --> 00:28:13,320
they're priced correctly. 
You know, if you have a three or

554
00:28:13,320 --> 00:28:17,080
four unit building and it might 
be worth 8 or $900,000 as an 

555
00:28:17,080 --> 00:28:20,040
apartment building. 
If you turn them into condos, 

556
00:28:20,040 --> 00:28:23,960
you can sell each one for 404 
hundred 5500 thousand, which is 

557
00:28:23,960 --> 00:28:26,040
still below the median here in 
Saratoga. 

558
00:28:27,400 --> 00:28:31,200
Then your property might be 
worth 1.31 point 4 million just 

559
00:28:31,200 --> 00:28:33,840
by converting them and selling 
them off, you know, to 

560
00:28:33,840 --> 00:28:35,280
homebuyers instead of to 
renters. 

561
00:28:35,840 --> 00:28:40,920
So you know that it's a good 
it's a better exit plan at this 

562
00:28:40,920 --> 00:28:42,520
time in the market. 
There's other times where 

563
00:28:42,520 --> 00:28:45,000
there's plenty of housing, 
right, and hasn't been recently,

564
00:28:45,000 --> 00:28:46,960
but there there might be other 
times where there's plenty of 

565
00:28:46,960 --> 00:28:50,400
housing and the demand for 
condos might be really weak or 

566
00:28:50,400 --> 00:28:53,440
that model might not work in a 
different admissive ality like 

567
00:28:53,480 --> 00:28:55,840
you couldn't. 
You probably can't go to Glens 

568
00:28:55,840 --> 00:28:58,840
Falls 20 minutes off the road 
and try that same thing because 

569
00:28:58,840 --> 00:29:02,360
condos don't have the same 
demand and the houses are less 

570
00:29:02,360 --> 00:29:04,720
are more affordable, right? 
So like you can't do the same 

571
00:29:04,720 --> 00:29:06,400
thing there. 
But if you're in downtown 

572
00:29:06,400 --> 00:29:09,640
Saratoga where there is no 
housing and it's very expensive,

573
00:29:09,680 --> 00:29:12,880
then that strategy might work. 
So it's very real estate is very

574
00:29:12,880 --> 00:29:16,120
local, like zip code to zip code
differences, right? 

575
00:29:16,120 --> 00:29:19,320
So that's kind of why we came up
with that strategy on those 

576
00:29:19,320 --> 00:29:21,160
couple small buildings. 
Yeah. 

577
00:29:22,480 --> 00:29:23,760
It's so fascinating. 
Yeah. 

578
00:29:24,600 --> 00:29:26,560
And that strategy could change, 
right, depending on what the 

579
00:29:26,560 --> 00:29:27,880
market is? 
Yeah. 

580
00:29:27,880 --> 00:29:30,320
And of course, like I said about
zoning, right, it takes a year 

581
00:29:30,320 --> 00:29:32,600
for New York State to approve a 
condo conversion, right? 

582
00:29:32,800 --> 00:29:34,560
So I start the process this 
fall. 

583
00:29:35,000 --> 00:29:37,280
By time we get to next fall and 
they decide that they're going 

584
00:29:37,280 --> 00:29:39,840
to approve this, the whole 
market could be completely 

585
00:29:39,840 --> 00:29:40,920
different. 
And who knows what it looks 

586
00:29:40,920 --> 00:29:42,280
like. 
I'll probably still be fine 

587
00:29:42,280 --> 00:29:43,880
because the worst case, I can 
keep renting them out as 

588
00:29:43,880 --> 00:29:46,600
apartments. 
But you have to kind of make a 

589
00:29:46,600 --> 00:29:49,520
calculated estimate on where 
things are going to be at some 

590
00:29:49,520 --> 00:29:52,400
point in the future. 
Yeah, yeah, yeah. 

591
00:29:52,680 --> 00:29:56,640
So, so crazy, man. 
But and then and that's where 

592
00:29:56,640 --> 00:30:00,880
that right, that risk is, 
although how do you describe it 

593
00:30:00,880 --> 00:30:02,800
as as like a calculated risk, 
right? 

594
00:30:02,800 --> 00:30:05,280
Like you, you're I'm sure you're
taking those things into 

595
00:30:05,280 --> 00:30:08,800
consideration as you make plans 
and look at future markets and 

596
00:30:08,800 --> 00:30:12,760
changes. 
What a what a fun game. 

597
00:30:13,480 --> 00:30:15,280
Yeah. 
You know, I mean call it a game,

598
00:30:15,320 --> 00:30:17,800
but. 
It it is it business is a game, 

599
00:30:17,800 --> 00:30:19,400
right? 
It's it's a game with 

600
00:30:19,400 --> 00:30:22,160
consequences, but and but 
rewards, but it's a game you got

601
00:30:22,160 --> 00:30:24,560
to figure out how to move the 
pieces on the board and and make

602
00:30:24,560 --> 00:30:25,640
the right decisions at the right
time. 

603
00:30:26,400 --> 00:30:29,680
Yeah. 
So obviously a lot of growth 

604
00:30:30,600 --> 00:30:34,200
over the last 11 years and 
constantly expanding and 

605
00:30:34,200 --> 00:30:36,080
growing. 
And you know, even like on the 

606
00:30:36,160 --> 00:30:38,520
commercial construction side, I 
mean you guys are not doing 

607
00:30:38,520 --> 00:30:40,440
small projects. 
From the sounds of things, those

608
00:30:40,440 --> 00:30:43,960
are some pretty large 
construction projects. 

609
00:30:44,280 --> 00:30:47,760
What what is what is the future 
look like for Green Spring Green

610
00:30:47,760 --> 00:30:49,400
Spring companies? 
Yeah. 

611
00:30:49,400 --> 00:30:54,280
Each of the entities has their 
own kind of financial and like, 

612
00:30:54,280 --> 00:30:58,840
I guess, performative goals. 
But speaking to Green Springs 

613
00:30:58,920 --> 00:31:01,840
Capital, which is the one that 
I'm most focused on, the goal is

614
00:31:01,840 --> 00:31:05,240
to get to 200 million in assets 
under management by 2030. 

615
00:31:06,520 --> 00:31:09,200
As of the end of this year, I 
think we're just slightly shy of

616
00:31:09,200 --> 00:31:11,600
50 a million assets under 
management. 

617
00:31:11,640 --> 00:31:15,280
And keep in mind assets are all 
we own and manage all of our own

618
00:31:15,280 --> 00:31:17,040
stuff, right. 
So like this isn't like we went 

619
00:31:17,040 --> 00:31:20,720
out and you know, I got an 
agreement to manage some 200 

620
00:31:20,720 --> 00:31:22,080
unit complex that somebody else 
owns. 

621
00:31:22,080 --> 00:31:24,000
Like so we're owning and 
managing pretty much everything.

622
00:31:24,400 --> 00:31:27,200
So we want to get to 200 million
by 2030. 

623
00:31:28,880 --> 00:31:30,920
And the reason we came up with 
that number is not just because 

624
00:31:30,920 --> 00:31:34,400
it's a big fun looking number, 
although it maybe it is, but we 

625
00:31:34,440 --> 00:31:36,920
kind of, I kind of went with 
like, hey, we have the vision of

626
00:31:36,920 --> 00:31:40,880
like, I want a leadership team, 
whether that's my partners or 

627
00:31:40,880 --> 00:31:43,840
other people meeting these 
companies that could probably 

628
00:31:44,000 --> 00:31:46,280
somewhere in the range of eight 
to 10 individuals. 

629
00:31:46,320 --> 00:31:49,800
And we want to be able to pay 
them, you know, representative, 

630
00:31:49,840 --> 00:31:52,560
you know, salaries, right? 
So like how big do we need to 

631
00:31:52,560 --> 00:31:54,680
get in order to get to a level 
where we can pay all of these 

632
00:31:54,680 --> 00:31:56,880
people? 
Two, $300,000 a year. 

633
00:31:57,320 --> 00:32:00,280
They all are participating in 
some sort of bonus program with 

634
00:32:00,440 --> 00:32:03,320
equity in our properties, you 
know, of $1,000,000 plus, you 

635
00:32:03,320 --> 00:32:06,480
know, in cumulative total over 
the time of their working career

636
00:32:06,480 --> 00:32:08,440
for us. 
And what does that mean for all 

637
00:32:08,440 --> 00:32:10,400
their families and everyone else
that kind of works down the 

638
00:32:10,400 --> 00:32:13,440
chains, right? 
So, you know, that's the way I 

639
00:32:13,440 --> 00:32:15,920
kind of plan it out. 
Like where do we need to get to 

640
00:32:15,960 --> 00:32:18,680
from a scale perspective to make
sure that everyone, we affect 

641
00:32:18,680 --> 00:32:21,560
this many people, I guess within
our company structures, right? 

642
00:32:22,800 --> 00:32:25,440
So it's not necessarily it is 
the money thing, but like for US

643
00:32:25,440 --> 00:32:29,600
money is like equating to 
freedom time, like flexibility, 

644
00:32:29,600 --> 00:32:31,240
like all those things you're, 
you're pointing to. 

645
00:32:31,240 --> 00:32:33,800
And it's different for everyone,
but we kind of want to build 

646
00:32:33,800 --> 00:32:39,640
that ecosystem that allows us to
impact all of their individual 

647
00:32:41,080 --> 00:32:42,360
families. 
And they're like, you know, 

648
00:32:42,440 --> 00:32:44,160
they're extended families and 
whatever that means all the way 

649
00:32:44,160 --> 00:32:46,000
down the chain from our company.
But that's kind of where we 

650
00:32:46,000 --> 00:32:49,240
ended up getting it to. 
And then of course, if we meet 

651
00:32:49,240 --> 00:32:52,040
that goal, then we'll probably 
just push the push the line 

652
00:32:52,040 --> 00:32:55,680
further and see where that goes.
You're either growing or dying, 

653
00:32:55,720 --> 00:32:56,160
right? 
Like. 

654
00:32:56,160 --> 00:33:00,760
I mean, it depends on how, how 
much or how long we want to 

655
00:33:00,760 --> 00:33:05,200
keep, you know, throwing gas on 
the fire here and seeing where 

656
00:33:05,200 --> 00:33:07,200
things go. 
But we're all fairly young. 

657
00:33:07,200 --> 00:33:09,400
So we got a, we got a long 
runway ahead of us. 

658
00:33:09,680 --> 00:33:10,600
Yeah. 
Yeah. 

659
00:33:11,600 --> 00:33:13,080
All right. 
Last question I have for you 

660
00:33:13,080 --> 00:33:17,440
here, Brian. 
Is there one question that you 

661
00:33:17,440 --> 00:33:32,320
hoped I'd ask that I didn't ask?
Maybe why we pivoted from wholly

662
00:33:32,320 --> 00:33:34,800
owning everything and kind of 
self funding it to working with 

663
00:33:34,920 --> 00:33:37,240
individual investors because 
that's a whole different 

664
00:33:38,320 --> 00:33:42,720
business model. 
Maybe that that's one pivot that

665
00:33:42,720 --> 00:33:49,440
I think most real estate 
developers don't get to. 

666
00:33:49,440 --> 00:33:51,520
I think like 'cause you have to 
get to a certain scale for that 

667
00:33:51,520 --> 00:33:56,240
to make any sense. 
But had you asked it to me, I 

668
00:33:56,240 --> 00:34:01,560
would have to answer it by 
saying really was it kind of 

669
00:34:01,560 --> 00:34:02,760
extends out to what I just said,
right? 

670
00:34:02,760 --> 00:34:05,320
When I say like we want to 
create financial freedom for the

671
00:34:05,320 --> 00:34:08,000
people in our team and our 
partners, that extends out to 

672
00:34:08,000 --> 00:34:09,960
friends and family, right? 
And most of our investors are 

673
00:34:09,960 --> 00:34:12,639
friends, family of mine of ours,
like our partners. 

674
00:34:13,080 --> 00:34:16,000
And we want to kind of give them
a platform that allows them to 

675
00:34:16,000 --> 00:34:19,000
participate in what we know to 
be the best investment vehicle 

676
00:34:19,040 --> 00:34:21,159
that we have found, which is 
real estate. 

677
00:34:22,000 --> 00:34:23,760
Because normally they wouldn't 
have access to it, right? 

678
00:34:23,760 --> 00:34:25,760
Or they don't have the time or 
they have full time jobs like 

679
00:34:25,760 --> 00:34:28,080
they don't want, they don't go 
out and be a landlord, right? 

680
00:34:28,080 --> 00:34:30,840
So if they partner with us, we 
basically do all the work and 

681
00:34:30,840 --> 00:34:32,320
they, they get the benefits, 
right? 

682
00:34:33,679 --> 00:34:35,920
You know, and then also from our
perspective, it allowed us to do

683
00:34:35,920 --> 00:34:38,880
bigger and bigger projects 
because at some point our 

684
00:34:38,880 --> 00:34:41,000
personal balance sheets weren't 
big enough to kind of 

685
00:34:41,159 --> 00:34:42,639
accommodate some of these 
projects, right? 

686
00:34:42,639 --> 00:34:45,440
So we have to, how do we make 
this work for everyone where we 

687
00:34:45,440 --> 00:34:48,199
can kind of keep doing bigger 
and bigger deals and now we can 

688
00:34:48,199 --> 00:34:50,760
benefit, give this opportunity 
to our friends and family to 

689
00:34:50,760 --> 00:34:52,120
kind of come along and ride with
us. 

690
00:34:53,199 --> 00:34:57,440
So that's why we we made that 
pivot and on certain projects we

691
00:34:57,440 --> 00:35:01,880
bring on kind of limited 
partners in our deals, although 

692
00:35:01,880 --> 00:35:04,880
not not on all of them. 
It's kind of a project dependent

693
00:35:04,880 --> 00:35:06,760
thing. 
But there's the answer to your 

694
00:35:06,760 --> 00:35:07,600
question that you can. 
Ask. 

695
00:35:07,600 --> 00:35:12,160
All right, yes, I'm glad I asked
that question. 

696
00:35:12,160 --> 00:35:14,800
Well, Brian, if people want to 
learn more about you, more about

697
00:35:14,800 --> 00:35:17,320
Green Springs and all the things
you guys have going on or maybe 

698
00:35:17,320 --> 00:35:19,800
how they can get involved, where
do they find you guys? 

699
00:35:20,640 --> 00:35:23,800
Yeah, I find this our website, 
which needs a little bit of an 

700
00:35:23,800 --> 00:35:26,760
update that Mike's working on or
he's going to work on Green 

701
00:35:26,760 --> 00:35:31,080
Springs capitalgroup.com. 
You can also, you know, you can 

702
00:35:31,080 --> 00:35:34,040
simply just send me an e-mail. 
It's brian@greenspringsco.com. 

703
00:35:34,640 --> 00:35:37,640
Happy to have a conversation. 
If you're looking to get into 

704
00:35:37,640 --> 00:35:39,960
real estate or you know you just
have questions on being an 

705
00:35:39,960 --> 00:35:43,560
entrepreneur or business, what 
have you always available like 

706
00:35:43,560 --> 00:35:45,480
to have those conversations? 
Amazing. 

707
00:35:45,840 --> 00:35:47,760
Love it. 
Thank you so much for coming on,

708
00:35:47,760 --> 00:35:48,800
Brian. 
I really appreciate it. 

709
00:35:48,800 --> 00:35:51,840
Appreciate taking the time out 
of all those things that you got

710
00:35:51,880 --> 00:35:55,360
going. 
It's you know, I, I mean, we, we

711
00:35:55,360 --> 00:35:57,520
know each other and we've had 
conversations, but I guess I 

712
00:35:57,520 --> 00:36:00,280
didn't understand the full scale
of all the things that you've 

713
00:36:00,280 --> 00:36:02,640
got going on. 
So it sounds sounds pretty 

714
00:36:02,640 --> 00:36:03,760
great. 
Well, thank you, Mike. 

715
00:36:03,760 --> 00:36:06,440
Appreciate the platform. 
And Matt, next time we're going 

716
00:36:06,440 --> 00:36:11,920
to get you, get you a question. 
And of course, thanks everybody 

717
00:36:11,920 --> 00:36:14,520
for listening. 
You can find these episodes and 

718
00:36:14,520 --> 00:36:17,120
all the rest of our episodes of 
Buying Local dot US. 

719
00:36:17,160 --> 00:36:20,480
And of course, we publish our 
podcast on Spotify, Apple Rumble

720
00:36:20,480 --> 00:36:22,960
and YouTube. 
Appreciate everybody listening 

721
00:36:22,960 --> 00:36:24,560
and you'll hear from us next 
week.

