1 00:00:00,080 --> 00:00:02,200 Welcome everyone to buying local. 2 00:00:02,200 --> 00:00:05,680 I'm your host, Mike Nelson from 5 Towers Media, joined today by 3 00:00:05,680 --> 00:00:09,200 I, I, I guess I, we can say you're an old friend now, Todd. 4 00:00:09,200 --> 00:00:12,800 I mean, I've known you for, I don't know, 656 years. 5 00:00:13,080 --> 00:00:15,280 I'm not that old, Michael. Not that old. 6 00:00:15,280 --> 00:00:18,680 Well, no, not not old age, but just we've known each other for 7 00:00:18,680 --> 00:00:21,000 a while. Ladies and gentlemen, Todd 8 00:00:21,000 --> 00:00:22,240 Bailey. Well, hello. 9 00:00:24,760 --> 00:00:26,120 Yeah, of course. Absolutely. 10 00:00:26,120 --> 00:00:29,040 I'm, I'm glad to connect and we haven't seen each other in a 11 00:00:29,040 --> 00:00:30,840 while. So we got to catch up, man. 12 00:00:30,840 --> 00:00:32,119 We're going to see what's going on. 13 00:00:33,480 --> 00:00:36,920 But before we do that, Todd, why don't we give things a little 14 00:00:36,920 --> 00:00:38,840 context here? Why don't you tell the audience 15 00:00:38,840 --> 00:00:41,720 just a little bit about who you are and your business and and 16 00:00:41,720 --> 00:00:43,520 what you guys do? Thank you. 17 00:00:43,520 --> 00:00:47,200 So I'm a creative truly at the end of the day. 18 00:00:47,200 --> 00:00:50,760 And and I think the umbrella that sort of overarched 19 00:00:50,760 --> 00:00:52,480 everything is, is that statement. 20 00:00:52,480 --> 00:00:56,120 I'm a creative. I began my creative journey in 21 00:00:56,120 --> 00:01:00,280 music actually and very young age and I was a music 22 00:01:00,280 --> 00:01:03,720 performance major in college and really kind of doing that and 23 00:01:03,720 --> 00:01:08,720 then also some corporate stuff. Eventually I decided that 24 00:01:08,720 --> 00:01:11,880 playing music on weekends and trying to grow family wasn't 25 00:01:11,880 --> 00:01:15,800 always necessarily sustainable. So I traded hobbies and I picked 26 00:01:15,800 --> 00:01:20,600 up a camera back in around 2011, and I had some experience in 27 00:01:20,600 --> 00:01:23,760 marketing in the past as well. But I really just fell in love 28 00:01:23,760 --> 00:01:28,720 with the camera and that evolved and sort of meandered and 29 00:01:28,720 --> 00:01:31,440 started taking on a little bit of a life of its own to the 30 00:01:31,440 --> 00:01:35,120 point where it just didn't really make sense for me to have 31 00:01:35,120 --> 00:01:37,680 a job anymore. I was building a business and it 32 00:01:37,680 --> 00:01:40,960 just was happening organically through the passion of being 33 00:01:40,960 --> 00:01:45,560 creative. So in doing that, I reluctantly 34 00:01:45,880 --> 00:01:50,680 added video to that offering and see reluctantly because you know 35 00:01:50,680 --> 00:01:52,360 how it goes with all this equipment, right? 36 00:01:52,400 --> 00:01:55,440 You know, well, I got to have the tripod and the lights and 37 00:01:55,440 --> 00:01:59,320 the sound and the booms and the and, but, but I jumped into that 38 00:01:59,320 --> 00:02:02,720 head first. And a few years ago I said, you 39 00:02:02,720 --> 00:02:04,200 know what? I think it's time to put a bow 40 00:02:04,200 --> 00:02:06,680 on this. I'm just going to be Todd Bailey 41 00:02:06,680 --> 00:02:10,759 photo, video and marketing. So that's really been the 42 00:02:10,759 --> 00:02:14,640 evolution and what I found in this type of creative work and 43 00:02:14,640 --> 00:02:18,040 working with companies, you know, from large national brands 44 00:02:18,040 --> 00:02:23,760 like Bank of America down to a small local business, is there's 45 00:02:23,760 --> 00:02:28,160 a real value to bringing that sort of creativity in those 46 00:02:28,160 --> 00:02:31,720 areas and then combining that with the digital marketing 47 00:02:31,720 --> 00:02:34,040 world. You know, you and I have worked 48 00:02:34,040 --> 00:02:35,760 together on some projects as well. 49 00:02:36,080 --> 00:02:38,800 Interview is like an extension of my team also. 50 00:02:39,280 --> 00:02:42,840 But at the end of the day, it's it's like it's a bit of a 51 00:02:42,880 --> 00:02:46,880 superpower to have high quality really, you know, good sort of 52 00:02:47,280 --> 00:02:50,520 business minded content being made that's then being put to 53 00:02:50,520 --> 00:02:52,960 work in the marketing spaces and places. 54 00:02:53,200 --> 00:02:57,280 It creates a nice blow and lot, you know, removes a lot of the 55 00:02:57,280 --> 00:02:59,960 red tape. Instead of having maybe 6 56 00:02:59,960 --> 00:03:03,360 contractors and a marketing director, we can kind of get rid 57 00:03:03,360 --> 00:03:06,800 of all of those layers and just put it under one team That's 58 00:03:06,800 --> 00:03:08,280 yeah today. So. 59 00:03:09,000 --> 00:03:14,280 Yeah, it's, it's funny 'cause when I am talking to my clients 60 00:03:14,480 --> 00:03:17,080 and it and you know, just kind of for the audience's benefit, 61 00:03:17,080 --> 00:03:22,120 you know, there is some overlap with what Todd and I do, which 62 00:03:22,360 --> 00:03:25,720 is not a, a competitive thing. Like you said, like we work 63 00:03:25,720 --> 00:03:29,280 together on some projects. We, I think we both operate 64 00:03:29,280 --> 00:03:33,400 under the abundance mindset that a rising tide raises all ships 65 00:03:33,400 --> 00:03:35,040 and there's plenty of work for everybody, right. 66 00:03:35,040 --> 00:03:39,240 So it, but it's, it's funny, Todd, because when I'm talking 67 00:03:39,240 --> 00:03:42,960 to our marketing clients about photo video, whether it's for 68 00:03:42,960 --> 00:03:47,040 website, other marketing products, they always say, you 69 00:03:47,040 --> 00:03:49,360 know, they'll, they'll start asking about photo and video. 70 00:03:49,360 --> 00:03:52,120 And I'd be like, OK, so here's here's my spiel. 71 00:03:53,160 --> 00:04:00,200 We can do that if you like mediocre photo and video, but if 72 00:04:00,200 --> 00:04:04,880 you want great photo video, then we got a guy, right? 73 00:04:04,880 --> 00:04:08,880 Like, and I always do it with the trying to lean them towards 74 00:04:08,880 --> 00:04:12,960 calling you 'cause I'm like, yeah, anybody at this point can 75 00:04:12,960 --> 00:04:14,960 take a picture with their phone, right? 76 00:04:15,040 --> 00:04:17,839 A few of us have cameras that are like pro rigs. 77 00:04:18,240 --> 00:04:21,279 But just 'cause you got the gear doesn't mean you have the 78 00:04:21,279 --> 00:04:25,600 skills, right? And I, I, I would put the photo 79 00:04:25,600 --> 00:04:28,440 work that you do up against anybody. 80 00:04:29,080 --> 00:04:31,120 Right. And I was just published in 81 00:04:31,120 --> 00:04:33,560 Forbes magazine too. So that was really, yeah, a 82 00:04:33,560 --> 00:04:34,840 pretty big accomplishment, I think. 83 00:04:34,880 --> 00:04:36,240 Yeah. That's pretty awesome. 84 00:04:36,240 --> 00:04:38,520 What was what was it that you got in Forbes? 85 00:04:39,240 --> 00:04:43,440 So I, again, I work with some national clients, Bank of 86 00:04:43,440 --> 00:04:48,640 America Merrill Lynch and here locally in Clifton Park, they 87 00:04:48,640 --> 00:04:54,720 recognized one of the financial teams for Merrill as number six 88 00:04:54,720 --> 00:04:57,560 in the country and #1 in New York State, right here in 89 00:04:57,560 --> 00:05:01,040 Clifton Park. Yeah, so the Sarika Mack team 90 00:05:01,040 --> 00:05:03,480 over there and they're they're great friends as well. 91 00:05:03,480 --> 00:05:09,240 So it was really an exciting chance to curate something 92 00:05:09,240 --> 00:05:12,680 knowing it was really going to get legs and go places. 93 00:05:12,680 --> 00:05:15,960 And it's a big stage to to have a photo on. 94 00:05:15,960 --> 00:05:20,800 You know, yeah, absolutely. Always nice to see your work out 95 00:05:20,800 --> 00:05:24,080 in the wild too, especially with in such a a big name 96 00:05:24,080 --> 00:05:27,680 organization like Forbes. That's pretty wild. 97 00:05:27,760 --> 00:05:30,200 Are you still Tom? I'm curious, are you still doing 98 00:05:30,200 --> 00:05:33,160 the the composite photography stuff that you do for some 99 00:05:33,160 --> 00:05:34,560 teams? Yeah. 100 00:05:34,560 --> 00:05:39,640 And I think to just clarify what that means and why we do that, 101 00:05:39,680 --> 00:05:43,720 it was something that I, I started doing quite my God about 102 00:05:43,720 --> 00:05:49,000 a decade ago now. What I realized was, you know, 103 00:05:49,120 --> 00:05:51,880 this is going to be maybe a little nerdy and stuff, but when 104 00:05:51,880 --> 00:05:56,240 you're photographing a group of people and you want to make sure 105 00:05:56,240 --> 00:06:01,000 that everyone's lit well and looks their best, that can get 106 00:06:01,000 --> 00:06:05,080 pretty technical if you have a large group like I did with the 107 00:06:05,080 --> 00:06:08,600 Cerika Mac team. But one work around for that is 108 00:06:08,600 --> 00:06:10,960 you photograph each individual and you cut them out 109 00:06:10,960 --> 00:06:13,920 individually and then you can position them in Photoshop and 110 00:06:13,920 --> 00:06:17,920 in sort of any arrangement. And what this is sort of just 111 00:06:18,000 --> 00:06:22,040 accidentally turned into is instead of just being a 112 00:06:22,040 --> 00:06:24,600 photographer now, I'm like building system. 113 00:06:24,600 --> 00:06:28,040 So, you know, three years down the road, our team will call me 114 00:06:28,040 --> 00:06:29,720 and say, hey, we just hired a guy. 115 00:06:30,000 --> 00:06:32,560 We'll send them to your studio, him or her. 116 00:06:32,560 --> 00:06:36,240 And then instead of getting 15 people back together and trying 117 00:06:36,240 --> 00:06:38,360 to coordinate that many schedules, it's just one person 118 00:06:38,360 --> 00:06:40,800 and we add them to the photo and we're off to the races. 119 00:06:40,800 --> 00:06:44,760 So I'm actually I just got an order to do about another 10 of 120 00:06:44,760 --> 00:06:46,760 these. Oh, no kidding. 121 00:06:48,000 --> 00:06:49,800 Yeah, I think it's a great product. 122 00:06:50,640 --> 00:06:54,080 And in today's day and age with growing and shrinking and 123 00:06:54,080 --> 00:06:58,480 changing teams, like, you know, trying to get everybody together 124 00:06:58,480 --> 00:07:00,640 every time you got to redo the team shot. 125 00:07:00,640 --> 00:07:04,440 And yet it it just, it really is just such a, a, a great way to 126 00:07:04,440 --> 00:07:07,920 do it, such a great approach. And I always talk to my clients 127 00:07:07,920 --> 00:07:11,240 about the, the tools that are at their disposal, like simple 128 00:07:11,240 --> 00:07:14,680 things like Canva, right? Especially say you're a realtor 129 00:07:14,680 --> 00:07:16,360 or something like that. They've got some great 130 00:07:16,360 --> 00:07:18,720 templates. You can take the headshot that I 131 00:07:18,720 --> 00:07:21,600 give and drop it in there and just hit a button and it'll cut 132 00:07:21,600 --> 00:07:23,440 you out and you can do all kinds of fun stuff, so. 133 00:07:25,760 --> 00:07:28,080 Very cool. And Todd, what do you, you know, 134 00:07:28,080 --> 00:07:31,800 so you, you do obviously do. Photo you do video. 135 00:07:32,200 --> 00:07:35,560 You do marketing, some website design stuff, you know you've 136 00:07:35,560 --> 00:07:39,000 got a pretty good mix of the different services that provide 137 00:07:39,240 --> 00:07:41,200 that you provide. What is it? 138 00:07:41,200 --> 00:07:44,320 Are you heavily in one area and then a little less on the 139 00:07:44,320 --> 00:07:45,960 others? How does that mix work for you? 140 00:07:46,600 --> 00:07:51,320 Yeah, I get this question a lot. I wish I had a, a more 141 00:07:51,320 --> 00:07:54,600 interesting answer that went over, but it's honestly it's 142 00:07:54,600 --> 00:07:59,560 just it's like equal parts of the pie all the way around. 143 00:08:00,120 --> 00:08:05,480 And, and where I really enjoy most to work is instead of just 144 00:08:05,480 --> 00:08:08,920 separating those out by slices, is I really like merging them. 145 00:08:08,920 --> 00:08:12,000 And that's where, you know, that sort of like fractional CMO 146 00:08:12,000 --> 00:08:16,000 relationship really blossoms because it, it lets me kind of 147 00:08:16,000 --> 00:08:20,000 have a hand in each of those respective slices, whether 148 00:08:20,000 --> 00:08:22,760 that's, you know, having you guys build a website for me and 149 00:08:23,560 --> 00:08:28,120 all together. So that's my ideal if I could, I 150 00:08:28,120 --> 00:08:31,240 really enjoy doing that. And and it look, this kind of 151 00:08:31,240 --> 00:08:35,760 work is best when it's a long term commitment relationship 152 00:08:35,760 --> 00:08:38,880 versus, you know, I'm always happy to do 1 offs for people. 153 00:08:39,159 --> 00:08:42,080 But like I was saying with that building composites and that 154 00:08:42,080 --> 00:08:45,800 infrastructure, I'm warehousing that footage. 155 00:08:45,880 --> 00:08:48,200 You know, I mean, that's there's stuff that people call me and 156 00:08:48,200 --> 00:08:50,920 say five years down the road, they're like, do you have that? 157 00:08:50,920 --> 00:08:52,920 I lost that or it's like, it's all there. 158 00:08:53,160 --> 00:08:57,720 So we build, we build, we build. And what happens to, you know, 159 00:08:58,120 --> 00:09:02,280 think of any business and, and it's like you can't necessarily 160 00:09:02,280 --> 00:09:06,640 predict what sort of priorities will come up down the road. 161 00:09:06,640 --> 00:09:09,280 Out of the blue, there's a trade show and Oh my gosh, we need a 162 00:09:09,280 --> 00:09:12,200 banner, right? So something like that and 163 00:09:13,040 --> 00:09:17,280 having a like a team or a content creator like me with a 164 00:09:17,680 --> 00:09:20,800 bank or warehouse of content, we can pull from that anytime. 165 00:09:21,200 --> 00:09:24,640 So the all we sort of feed that, the more we can be nimble down 166 00:09:24,640 --> 00:09:26,000 the road. Yeah. 167 00:09:27,320 --> 00:09:31,320 It's you know, you mentioned the the the Canva tools that are out 168 00:09:31,320 --> 00:09:32,800 there with some of the templates. 169 00:09:32,800 --> 00:09:37,280 I gotta it pretty much this is so on my mind recently. 170 00:09:38,920 --> 00:09:42,120 AI, of course, I know and I people are probably kind of sick 171 00:09:42,120 --> 00:09:44,120 of talking about AI at this point, like they're sick of 172 00:09:44,120 --> 00:09:49,080 talking about COVID, but it's I'm just really curious and it 173 00:09:49,080 --> 00:09:51,400 it I've got a few interviews coming up where I'm gonna be 174 00:09:51,400 --> 00:09:54,480 asking questions. I'm just curious how everyone is 175 00:09:54,480 --> 00:09:58,880 responding to AI, how they're integrating with I or if they're 176 00:09:58,880 --> 00:10:03,920 just completely against it and it's the devil, you know, 177 00:10:03,920 --> 00:10:07,000 obviously in the, in the content creation space. 178 00:10:07,040 --> 00:10:10,520 You know, as I look at it from a, an agency media company 179 00:10:10,520 --> 00:10:13,800 standpoint, I mean, first of all, we're very integrated with 180 00:10:13,800 --> 00:10:15,840 the AI. It's involved in every single 181 00:10:15,840 --> 00:10:18,320 piece of work we do. There's not a single thing that 182 00:10:18,320 --> 00:10:23,200 we are creating or building or writing that doesn't touch AI in 183 00:10:23,200 --> 00:10:28,160 some capacity. I'm curious about how you're 184 00:10:28,160 --> 00:10:30,400 seeing it from your point of view, from your perspective 185 00:10:30,400 --> 00:10:33,320 that. It's very non emotional for me. 186 00:10:33,320 --> 00:10:36,680 It's just another tool, right? That's the way I, I know for 187 00:10:36,680 --> 00:10:40,800 some people it can be a little bit of a hot button, but I'm 188 00:10:40,800 --> 00:10:44,160 using it same every single day. In fact, you know, a great 189 00:10:44,160 --> 00:10:49,080 example, I just did a shoot at a, a center that supports people 190 00:10:49,080 --> 00:10:53,320 who are severely disabled. So we went around and did photos 191 00:10:53,320 --> 00:10:55,280 there of them doing different activities. 192 00:10:55,680 --> 00:10:58,000 But this location was under construction. 193 00:10:58,000 --> 00:11:01,680 So, you know, maybe not the prettiest walls and floors at 194 00:11:01,680 --> 00:11:04,720 the moment kind of stuff, but they really needed some powerful 195 00:11:04,720 --> 00:11:08,200 images. And, you know, it was very, 196 00:11:08,200 --> 00:11:10,640 yeah, I said there's nothing that can hold us back today. 197 00:11:10,800 --> 00:11:13,960 And that's bottom line. I said we can just change the 198 00:11:13,960 --> 00:11:16,480 floors. We can just add stuff to the 199 00:11:16,480 --> 00:11:21,880 logs, you know, And so I find it to be, it's just removed the cap 200 00:11:21,880 --> 00:11:25,480 for creativity in my world. It's everything is on the table 201 00:11:25,480 --> 00:11:27,760 now. And so I I say that with a 202 00:11:27,760 --> 00:11:31,840 caveat. The greatest thing that we have 203 00:11:31,840 --> 00:11:34,960 in in the world today is that we can do anything creatively. 204 00:11:35,520 --> 00:11:38,560 Yeah, hardest thing in the world today is that we can do anything 205 00:11:38,560 --> 00:11:40,600 creative. Yeah, without a doubt. 206 00:11:40,800 --> 00:11:44,280 So I think like my mission is really always to kind of help 207 00:11:44,280 --> 00:11:48,200 people refine their the scope of what they really need and get 208 00:11:48,200 --> 00:11:52,000 down to figuring out a way to move forward because you can 209 00:11:52,000 --> 00:11:56,880 almost be paralyzed by these endless options now, including 210 00:11:57,680 --> 00:12:00,600 some of the video tools also, I mean, they're just. 211 00:12:01,320 --> 00:12:04,240 From. Making your voice sound like it 212 00:12:04,240 --> 00:12:08,080 was recorded in a studio, even though it was on your phone or, 213 00:12:08,120 --> 00:12:10,600 you know, you're reading a script, so your eyes are looking 214 00:12:10,600 --> 00:12:14,040 over here and then you click a button and it's just corrected 215 00:12:14,040 --> 00:12:15,680 and now you're looking right into the camera. 216 00:12:15,760 --> 00:12:18,240 Meanwhile, you were in fact, looking off to the side. 217 00:12:19,040 --> 00:12:22,040 You know, it's just wild. And I can see where some of that 218 00:12:22,040 --> 00:12:25,000 maybe gets a little scary 'cause it's like, what's real, what's 219 00:12:25,000 --> 00:12:28,400 not? But I guess that's sort of 220 00:12:28,400 --> 00:12:33,720 incumbent upon us as a client in the creator, you know, package 221 00:12:33,720 --> 00:12:37,200 together, working together to figure out how to keep things 222 00:12:37,200 --> 00:12:43,160 authentic and not to foe. But I'm, I'm totally on board 223 00:12:43,160 --> 00:12:44,360 with it. It's not going away. 224 00:12:44,360 --> 00:12:47,440 It's one of those things like you, you couldn't find yourself 225 00:12:47,440 --> 00:12:51,200 being lost pretty quickly if you're not staying up on it. 226 00:12:51,200 --> 00:12:55,880 So yeah, I definitely try to stay as much into that as I can 227 00:12:55,880 --> 00:12:59,440 and worry about what's doing. Yeah, it's funny, there's a a 228 00:12:59,440 --> 00:13:04,480 couple people that know or were at the panel that I was on a 229 00:13:04,480 --> 00:13:08,000 couple of years ago where I think there was six of us on the 230 00:13:08,000 --> 00:13:11,720 panel and I was the only person on the panel that was like, hey, 231 00:13:11,840 --> 00:13:13,120 is bad. We got it. 232 00:13:13,120 --> 00:13:16,920 We can't, you know, and we need to be responsible. 233 00:13:17,000 --> 00:13:22,040 But however, you know, two years later, it's like, I really did 234 00:13:22,040 --> 00:13:25,800 have to come to terms with the fact I, I, it is a scary thing, 235 00:13:25,800 --> 00:13:28,400 but like, like you said, it's not going anywhere. 236 00:13:28,400 --> 00:13:32,480 And literally like we had to choose to either integrate with 237 00:13:32,480 --> 00:13:35,960 it or be completely left behind by our competitors that are 238 00:13:35,960 --> 00:13:37,640 being, that are integrating with it, right? 239 00:13:37,640 --> 00:13:41,840 It's pretty wild thing. But I think we need to do APSA 240 00:13:41,880 --> 00:13:50,760 Todd, and that PSA is don't use the headshot AI generator tools 241 00:13:50,760 --> 00:13:53,520 that are out there that you can put on your cell phone. 242 00:13:54,400 --> 00:13:57,920 I keep seeing people that I know and I I just want to reach out 243 00:13:57,920 --> 00:14:00,680 to them like, OK, that doesn't even look like you. 244 00:14:01,000 --> 00:14:05,000 I'm not sure that is you or unless did you like somehow 245 00:14:05,240 --> 00:14:07,560 reduce your biological age by 25 year? 246 00:14:07,560 --> 00:14:10,280 Like I keep, you know what I'm talking about, right? 247 00:14:10,280 --> 00:14:17,360 Like it's so bad, it's so bad. Yeah, actually I had a client 248 00:14:17,960 --> 00:14:22,840 that did that and just kind of couldn't live with it, you know, 249 00:14:22,880 --> 00:14:26,320 that he just sat, you know, it's it's something because I had 250 00:14:26,320 --> 00:14:29,200 nothing but Todd, can you do something different? 251 00:14:29,200 --> 00:14:34,240 And so in that case, though, you know, he, his partner who was 252 00:14:34,320 --> 00:14:37,920 out of the state and unable to shoot with me, was going to use 253 00:14:37,920 --> 00:14:40,280 their AI photo. So he said, can we kind of keep 254 00:14:40,280 --> 00:14:42,880 the background but swap me out? So it's really me. 255 00:14:43,440 --> 00:14:45,840 Absolutely. You know, in that case, we're 256 00:14:45,840 --> 00:14:49,160 kind of blending the tool with the real production. 257 00:14:49,160 --> 00:14:54,560 But yeah, no, it's, I think what's not to beat this up now, 258 00:14:54,560 --> 00:15:00,920 but I think when you see those and and maybe people try to make 259 00:15:00,920 --> 00:15:04,560 that seem as if that is a real photo or you see all the the 260 00:15:04,840 --> 00:15:08,280 compliments and those sorts of things and it's like, I know, 261 00:15:08,280 --> 00:15:12,280 you know, right. Some people know clearly not all 262 00:15:12,280 --> 00:15:14,400 because they're raving about the photo. 263 00:15:14,400 --> 00:15:18,480 But yeah, no, it's interesting. I think there's maybe almost 264 00:15:18,480 --> 00:15:22,760 like an AI etiquette. It's like, yeah, it needs. 265 00:15:22,960 --> 00:15:28,680 Yeah, it needs to happen, right? Oh God, that is wild. 266 00:15:29,040 --> 00:15:32,240 And I what about are you still doing? 267 00:15:34,080 --> 00:15:38,480 I know that you were pretty involved with, I don't want to 268 00:15:38,480 --> 00:15:41,760 say the automobile industry, but I know like I believe you had a 269 00:15:41,760 --> 00:15:45,560 relationship with the, the automobile auto, the auto museum 270 00:15:45,560 --> 00:15:47,360 locally. Like I for some reason I 271 00:15:47,360 --> 00:15:49,200 couldn't get automobile out of my mouth there. 272 00:15:50,720 --> 00:15:52,520 And you guys do like a car show every year. 273 00:15:52,520 --> 00:15:53,960 Like can you? Are you still doing all that 274 00:15:53,960 --> 00:15:56,160 stuff? Yeah, I'm on the board of the 275 00:15:56,160 --> 00:15:58,040 charity motor club. Which Steri? 276 00:15:58,040 --> 00:15:59,520 Motor club, that's what it was. I'm sorry. 277 00:15:59,760 --> 00:16:01,920 No, no, I mean, and I am involved with the Steratoga 278 00:16:02,040 --> 00:16:04,080 Museum. They're great friends and I 279 00:16:04,080 --> 00:16:08,240 enjoy working with them. In 2020, look at my poster. 280 00:16:08,280 --> 00:16:13,360 2022, I put on a a show there called Don Yanko's Muscle Cars 281 00:16:13,360 --> 00:16:17,280 at the Museum. Don Yanko was essentially like 282 00:16:17,280 --> 00:16:19,920 the Carol Shelby, but of Chevrolet. 283 00:16:20,440 --> 00:16:24,840 OK, So he was a car dealer in Canonsburg, PA. 284 00:16:25,400 --> 00:16:30,320 And, you know, sort of just found some hacks and was really 285 00:16:30,320 --> 00:16:34,280 tricking out those Camaros, one of which was featured on like, 286 00:16:34,280 --> 00:16:39,320 the Fast and Furious stuff. And the reason for that was I'm 287 00:16:39,320 --> 00:16:44,080 involved with the team that are are putting together essentially 288 00:16:44,080 --> 00:16:48,880 like a series, likely maybe like a Netflix or something like that 289 00:16:49,280 --> 00:16:51,560 about his life, which was really quite interesting. 290 00:16:51,560 --> 00:16:54,040 He was a classic artist and all this cool stuff. 291 00:16:54,040 --> 00:16:57,680 But his daughter, who survives him, is also on the team with 292 00:16:57,720 --> 00:16:59,720 me. So we put that show on just to 293 00:16:59,720 --> 00:17:02,960 kind of elevate the voice in the car communities. 294 00:17:02,960 --> 00:17:05,200 And, and really he's in the muscle car world. 295 00:17:05,200 --> 00:17:09,319 His name is very well known. In fact, one of his cars just 296 00:17:09,319 --> 00:17:11,960 sold at auction for $1.8 million. 297 00:17:12,480 --> 00:17:17,400 So, yeah, so but some really exciting traction on that front. 298 00:17:17,960 --> 00:17:20,560 In fact, I have a call with our writer on Friday. 299 00:17:21,359 --> 00:17:25,599 This involves includes also a potential museum being built 300 00:17:26,160 --> 00:17:29,800 near where his original location was with a replica of his office 301 00:17:29,800 --> 00:17:32,360 and things like that. So there's some there's some 302 00:17:32,360 --> 00:17:34,560 real die hard Yanko fans out there. 303 00:17:34,560 --> 00:17:38,680 And with the sale of that car at 1.8 million, it made a lot of 304 00:17:38,680 --> 00:17:40,840 noise. Car World for short. 305 00:17:41,600 --> 00:17:44,760 Yeah. But and then you guys, when is 306 00:17:44,760 --> 00:17:46,600 when is your annual event that you usually have? 307 00:17:47,320 --> 00:17:51,200 So I I'm not necessarily involved any longer, however, 308 00:17:51,200 --> 00:17:55,040 that muscle cars at the museum is kind of continued now and 309 00:17:55,040 --> 00:17:55,800 isn't. Oh, nice. 310 00:17:56,080 --> 00:17:59,840 So that's kind of a pool thing to see and it's typically around 311 00:18:00,040 --> 00:18:04,560 like May. But yeah, it's one of the, you 312 00:18:04,560 --> 00:18:08,440 know, many sort of niches in the car spaces. 313 00:18:08,440 --> 00:18:11,400 You got your guys who like the, you know, the Lambos and 314 00:18:11,400 --> 00:18:15,120 Ferraris and then you got this whole sub sector of people who 315 00:18:15,120 --> 00:18:17,040 are really, really into the muscle cars. 316 00:18:19,320 --> 00:18:23,440 And it's, I mean, to think that a car like that could go for 1.8 317 00:18:23,440 --> 00:18:26,840 million. It really is like, I don't know 318 00:18:26,840 --> 00:18:31,200 what exactly that says about muscle cars, but I think it's 319 00:18:31,400 --> 00:18:34,240 really picking a resurgence, if you will, you know? 320 00:18:34,240 --> 00:18:36,840 Yeah. What are your thoughts on the 321 00:18:36,840 --> 00:18:41,880 Cyber Truck, Todd? I think someone should convert 322 00:18:41,880 --> 00:18:44,640 it into a muscle cyber truck. Oh, OK. 323 00:18:45,720 --> 00:18:47,840 Throw like a big block in there or something like that. 324 00:18:48,320 --> 00:18:52,720 Yeah, yeah, that's funny. There's such a polarized 325 00:18:52,720 --> 00:18:54,640 vehicle. My kids like every time they see 326 00:18:54,640 --> 00:18:58,080 one, they like start making throw up noises in the back seat 327 00:18:58,080 --> 00:18:59,760 or whatever. I don't know why they don't like 328 00:18:59,760 --> 00:19:02,440 them, but they don't they they think they're they're not good 329 00:19:02,440 --> 00:19:03,680 looking vehicles. I guess it's. 330 00:19:04,000 --> 00:19:07,800 Definitely a polarizing, I wouldn't say like a brand too. 331 00:19:07,800 --> 00:19:10,040 I mean, I know with my kids, it's like they just, they're 332 00:19:10,040 --> 00:19:11,840 like Tesla, you know? Tesla, yeah. 333 00:19:12,360 --> 00:19:14,520 Right. I don't my kids are the same way 334 00:19:14,520 --> 00:19:16,840 and they're like, ow, that's that Elon stuff. 335 00:19:16,840 --> 00:19:19,640 I'm like, all right, whatever, I don't care either way. 336 00:19:19,640 --> 00:19:23,880 But they're they're pretty passionate about it, I guess. 337 00:19:26,320 --> 00:19:28,480 So what else are you working on right now that's got you 338 00:19:28,480 --> 00:19:31,080 excited, Top? And doing a lot of music again. 339 00:19:31,080 --> 00:19:33,160 So this, this all kind of comes full circle. 340 00:19:33,520 --> 00:19:39,840 You know, my kids are now 12:11 and 8:00, so they're a little 341 00:19:39,840 --> 00:19:41,680 more independent. You know, I don't end up not 342 00:19:41,680 --> 00:19:46,000 changing diapers these days. So I kind of decided to venture 343 00:19:46,000 --> 00:19:48,840 back into music A few years back. 344 00:19:49,200 --> 00:19:54,160 I was given an opportunity to perform at a retirement home and 345 00:19:54,440 --> 00:19:58,480 hadn't really performed in quite some time, but it forced me to. 346 00:19:58,760 --> 00:20:01,800 And it forced me to learn some older music, country, you know, 347 00:20:01,800 --> 00:20:06,320 stuff I may not have known. Yeah, but I'm a regular there 348 00:20:06,320 --> 00:20:08,040 now. I play every month and it really 349 00:20:08,040 --> 00:20:10,080 kind of got those wheels turning again. 350 00:20:10,160 --> 00:20:14,840 And since I now I go buy APA system and the lights. 351 00:20:15,720 --> 00:20:18,760 Gonna have the gear. So now I'm doing bars and I'm 352 00:20:18,760 --> 00:20:22,240 doing like solo shows. I just had a pretty really fun 353 00:20:22,240 --> 00:20:24,560 one last weekend. A bit Ponderosa Pines on the 354 00:20:24,560 --> 00:20:27,400 second Huggle Lake. But as it's, it's fun 'cause I 355 00:20:27,400 --> 00:20:29,920 can pivot to karaoke too during my show. 356 00:20:29,920 --> 00:20:33,920 So I play the backing tracks, play guitar and sing. 357 00:20:33,920 --> 00:20:40,760 So it's kind of like a front man show, but with, you know, I 358 00:20:40,960 --> 00:20:43,600 literally used to sing like operas on the week, weekdays in 359 00:20:43,600 --> 00:20:47,160 Metallica at night. So I can pivot to any genre. 360 00:20:47,160 --> 00:20:49,840 And I think that makes the show a lot of fun. 361 00:20:51,440 --> 00:20:53,600 That's quite some. That's range right there, Todd. 362 00:20:53,720 --> 00:20:55,280 Metallica the Opera. I mean. 363 00:20:55,600 --> 00:20:59,160 Yeah, it's been. I grew up doing a lot of musical 364 00:20:59,160 --> 00:21:02,560 theater things and then wound up being a rock band to be a rock 365 00:21:02,560 --> 00:21:04,760 star. And but then I went to college 366 00:21:04,760 --> 00:21:07,280 for it and, you know, so you got to do like the chamber choir 367 00:21:07,280 --> 00:21:08,720 stuff and all that stuff. So. 368 00:21:10,200 --> 00:21:12,040 But I guess kind of like my work experience. 369 00:21:12,040 --> 00:21:16,760 I I love kind of the, you know, what do they say different? 370 00:21:18,400 --> 00:21:21,640 I forget saying now, but yeah. I love to just explore all the 371 00:21:21,640 --> 00:21:22,840 things. I really, yeah. 372 00:21:24,600 --> 00:21:30,760 That's fun and I, I forgot to ask or, or maybe I didn't forget 373 00:21:30,760 --> 00:21:35,480 to ask, but I haven't asked it yet is, you know, from a photo 374 00:21:35,480 --> 00:21:38,960 video marketing standpoint, you know, I know you mentioned a 375 00:21:38,960 --> 00:21:42,040 couple financial firms like who, who are the people that you're 376 00:21:42,040 --> 00:21:44,160 typically working with from a client standpoint. 377 00:21:46,160 --> 00:21:52,920 Well, some of my larger clients include American Cancer Society, 378 00:21:53,120 --> 00:21:55,440 as I said, Bank of America Merrill Lynch, Northwestern 379 00:21:55,440 --> 00:22:01,880 Mutual, large financial firms, but I really, really love to 380 00:22:01,880 --> 00:22:04,840 work with sort of the small to medium business owner. 381 00:22:05,560 --> 00:22:09,280 I grew up with two entrepreneurial parents and so 382 00:22:09,480 --> 00:22:13,640 it's kind of in my DNA and I love that, you know, we can get 383 00:22:13,640 --> 00:22:16,120 creative. We can kind of, we're not 384 00:22:16,120 --> 00:22:20,360 really, really restricted with small to medium sized 385 00:22:20,360 --> 00:22:24,520 businesses, you know, really joy because it's like we can really 386 00:22:24,520 --> 00:22:29,520 just take the lid off and experiment a little bit and 387 00:22:29,520 --> 00:22:34,040 really try to refine. Typically they don't have the 388 00:22:34,040 --> 00:22:37,480 budgets to build a real brand like a Nike would or something 389 00:22:37,480 --> 00:22:40,080 like that. So a lot of the times they're 390 00:22:40,480 --> 00:22:45,720 slightly under defined with their brand and through doing, 391 00:22:46,680 --> 00:22:48,320 you know, really high quality content. 392 00:22:48,400 --> 00:22:51,480 I think we we sort of naturally get into a space where we're 393 00:22:51,480 --> 00:22:55,600 helping refine that and that forces us to do that. 394 00:22:56,200 --> 00:22:57,760 I find that to be a lot of fun. Very rude. 395 00:22:59,760 --> 00:23:03,240 I bet my bet, I mean, I always loved, you know, the small 396 00:23:03,240 --> 00:23:06,480 business always try to be the champion for folks you know, and 397 00:23:06,480 --> 00:23:09,240 help help them rise, grow their businesses. 398 00:23:09,240 --> 00:23:16,280 I think it's always a fun time and then does you know, I we 399 00:23:16,280 --> 00:23:20,160 probably spent more time on on the photo and not as much time 400 00:23:20,160 --> 00:23:21,680 on the video. I what? 401 00:23:21,680 --> 00:23:24,000 What kind of video projects are you doing these days? 402 00:23:25,440 --> 00:23:31,120 Well, to actually think about that, I probably got four or 403 00:23:31,120 --> 00:23:34,360 five projects that are still in post production right now. 404 00:23:36,840 --> 00:23:41,200 But it really runs the gamut, as you might guess, from being in 405 00:23:41,200 --> 00:23:44,800 front of the camera and making a car video like we did with the 406 00:23:44,800 --> 00:23:48,880 Saratoga Auto Museum, which was probably one of the most fun 407 00:23:48,880 --> 00:23:52,400 shoots I've done. We had a pickup truck, and one 408 00:23:52,400 --> 00:23:55,840 of my shooters was harnessed into the back, hanging off the 409 00:23:55,840 --> 00:23:59,000 back of the truck, you know, with the camera dangling. 410 00:23:59,600 --> 00:24:01,960 And I was given the Porsche for the day. 411 00:24:01,960 --> 00:24:07,000 So we were riding up and down Route 9 in Saratoga there and, 412 00:24:07,000 --> 00:24:10,400 you know, doing lane changes and kind of blowing past the camera 413 00:24:10,400 --> 00:24:14,000 and then you back off again and kind of doing stuff like this. 414 00:24:14,000 --> 00:24:19,880 So yeah, that was a lot of fun, but it truly runs the the gamut 415 00:24:19,880 --> 00:24:24,320 from live events to film mix, people who are presenting or 416 00:24:24,320 --> 00:24:31,280 speaking to sit down interviews. One of my other clients is one 417 00:24:31,280 --> 00:24:34,400 of the largest Verizon Wireless retailers in the nation. 418 00:24:34,480 --> 00:24:41,040 They're called cellular sales. And I've been basically doing an 419 00:24:41,160 --> 00:24:42,720 this is, it's actually really interesting. 420 00:24:43,160 --> 00:24:47,840 I do an internal YouTube channel, so there are retail 421 00:24:47,840 --> 00:24:50,600 sales companies. So they got 3 or 400 sales 422 00:24:50,600 --> 00:24:54,600 people around the state, right? And in a sales organization, 423 00:24:55,760 --> 00:24:59,080 what's the main mode of communicating e-mail and 424 00:24:59,080 --> 00:25:04,240 meetings, right? So I had this idea to expand on 425 00:25:04,240 --> 00:25:07,880 that instead of the, you know, 7:00 meeting once a month where 426 00:25:07,880 --> 00:25:11,240 everybody's falling asleep or the 400,000 emails that are 427 00:25:11,560 --> 00:25:15,040 crossing everybody's desk but maybe don't get read, I said, 428 00:25:15,040 --> 00:25:20,800 let's translate those things into a fun, entertaining in the 429 00:25:20,800 --> 00:25:22,880 language of YouTube kind of thing. 430 00:25:23,240 --> 00:25:28,640 And so that's gone quite well. In fact, one year I did a full 431 00:25:28,640 --> 00:25:30,800 on wrote a script and filmed the whole thing. 432 00:25:30,840 --> 00:25:35,000 We did a full on office episode with the intro and everything 433 00:25:35,360 --> 00:25:37,560 and we did it with their back office. 434 00:25:38,000 --> 00:25:41,240 Nice. And so that was, that's another 435 00:25:41,240 --> 00:25:44,200 example of just take the lid off and just go ham with it. 436 00:25:44,200 --> 00:25:46,960 It's fun. Yeah, yeah, you create oven 437 00:25:47,040 --> 00:25:50,240 created problem solving. Yeah, yeah, exactly right. 438 00:25:51,480 --> 00:25:55,080 And then I don't want to keep you on here all day, but I was 439 00:25:55,080 --> 00:25:58,440 curious, so you also have like the CMO side of what you do too, 440 00:25:58,440 --> 00:26:00,160 right? The Chief marketing Officer, 441 00:26:00,200 --> 00:26:03,680 fractional services, what, what is that? 442 00:26:03,680 --> 00:26:06,040 So for people that are listening and maybe they're considering 443 00:26:06,040 --> 00:26:09,000 looking for something along those lines, what does that CMO 444 00:26:09,640 --> 00:26:15,200 activity look like for you? So I explain it like this, you 445 00:26:15,200 --> 00:26:19,440 know, let's just look at who my competition is as ACMO. 446 00:26:20,200 --> 00:26:23,760 Well, it would be an in house marketing person. 447 00:26:24,480 --> 00:26:26,920 What does a salary look like for someone like that? 448 00:26:27,400 --> 00:26:30,600 What is the skill set look like for a person like that? 449 00:26:31,560 --> 00:26:34,560 There's a high likelihood that the cost would be greater than 450 00:26:34,600 --> 00:26:37,680 working with someone like me because it's not a full time 451 00:26:37,680 --> 00:26:40,760 situation. Yeah, and there's a very high 452 00:26:40,760 --> 00:26:45,520 likelihood that the amount of services that can be provided at 453 00:26:45,520 --> 00:26:48,840 a high level are not able to be achieved. 454 00:26:48,840 --> 00:26:53,080 So higher cost, lower services. I'm the opposite. 455 00:26:53,080 --> 00:26:56,520 We invert that the lower cost. But I'm going to bring in teams. 456 00:26:56,520 --> 00:26:59,080 I'm going to be calling EGG to help with this website. 457 00:26:59,080 --> 00:27:01,200 I'm going to, you know, but at the end of the day, I'm the tip 458 00:27:01,200 --> 00:27:03,800 of the spear. And that's the point is you 459 00:27:03,800 --> 00:27:06,280 don't have to manage teams. You don't have to manage, you 460 00:27:06,280 --> 00:27:10,040 know, trying to find a expert at SEO or somebody who can do your 461 00:27:10,040 --> 00:27:13,400 social media. Maybe I do that outsourcing or 462 00:27:13,400 --> 00:27:15,680 maybe I have someone internally that's doing it. 463 00:27:15,920 --> 00:27:18,800 But at the end of the day, it starts with that sort of single 464 00:27:19,080 --> 00:27:23,200 point of contact so that I'm with that client crafting all 465 00:27:23,200 --> 00:27:28,560 those sorts of movie parts. And as you know, it's gone from 466 00:27:29,080 --> 00:27:31,640 a nicety to a necessity today, right? 467 00:27:31,960 --> 00:27:34,400 You know, many people are like, I don't post enough. 468 00:27:34,400 --> 00:27:36,760 I don't know how to post, where to post, I don't know how to. 469 00:27:37,240 --> 00:27:41,440 And so just having at least someone that's right there with 470 00:27:41,440 --> 00:27:44,120 you that can kind of hold your hand and take you from 471 00:27:44,120 --> 00:27:45,880 beginning, middle and end with that stuff. 472 00:27:46,000 --> 00:27:49,240 That's really, that's really what I try to do is, is that 473 00:27:49,240 --> 00:27:52,240 CMO? Love it, love love it. 474 00:27:52,240 --> 00:27:56,240 Super needed too man. Like to your point, it is 475 00:27:56,240 --> 00:27:58,320 expensive. I mean, you know, CMO in this 476 00:27:58,320 --> 00:28:02,640 area, you're going to spend 100 grand, you know, plus sick time, 477 00:28:02,640 --> 00:28:05,800 plus PTO, you know, vacations, all the things. 478 00:28:06,280 --> 00:28:08,880 And you know, with a fractional you never have to worry about 479 00:28:08,880 --> 00:28:09,640 any of that stuff. That's. 480 00:28:11,360 --> 00:28:13,160 Yeah. And then on top of that, you see 481 00:28:13,160 --> 00:28:16,920 you hired that CMO and now they are going to go find 482 00:28:16,920 --> 00:28:21,040 contractors, right. So it's like CMO plus 483 00:28:21,040 --> 00:28:25,720 contractors or all of that for a fraction of the cost. 484 00:28:25,960 --> 00:28:29,840 A fractional CMO, right. But who happens to also be an 485 00:28:29,840 --> 00:28:31,760 expert photographer, videographer. 486 00:28:31,960 --> 00:28:34,680 I do graphic design, you know, where I have people that do that 487 00:28:34,680 --> 00:28:36,560 and you don't have to manage any of those moving parts. 488 00:28:36,560 --> 00:28:39,400 So I look at that as being really well positioned in the 489 00:28:39,400 --> 00:28:42,120 marketplace as a real value. Yeah. 490 00:28:42,440 --> 00:28:45,120 And and that's an area I'd like to continue to grow in my 491 00:28:45,120 --> 00:28:48,080 business. So that's how that works. 492 00:28:48,680 --> 00:28:51,040 Nice. I've got, I'll get you offline 493 00:28:51,040 --> 00:28:52,800 about that. Actually I've got, I've got a 494 00:28:52,800 --> 00:28:55,080 couple of thoughts for you on that, on the CMO stuff. 495 00:28:55,160 --> 00:28:57,000 If you're looking to grow that I've I've got a couple of 496 00:28:57,000 --> 00:29:01,120 thoughts for you. So Todd, if people are 497 00:29:02,000 --> 00:29:03,800 interested in getting a hold of you, maybe they want you for 498 00:29:03,800 --> 00:29:06,880 photo, they want for video, they want some CMO stuff like where 499 00:29:06,880 --> 00:29:09,440 do they find Todd Bailey? So my websites, 500 00:29:09,440 --> 00:29:17,480 www.tvphotopixpix.com, tbphotopics.com. 501 00:29:17,480 --> 00:29:19,520 I'm also on all the social platforms. 502 00:29:20,000 --> 00:29:22,760 So yeah, I'd love to be next. Love it. 503 00:29:23,160 --> 00:29:23,520 Awesome. Thanks. 504 00:29:24,440 --> 00:29:26,080 For spending some time with you brother, it's good to see your 505 00:29:26,080 --> 00:29:27,080 face. It's been a while. 506 00:29:27,320 --> 00:29:30,840 Mike Nelson, appreciate it. You know, like one of you, 507 00:29:30,840 --> 00:29:33,080 hopefully I'll be able to get in, you know, actually like 508 00:29:33,200 --> 00:29:35,400 physically face to face at some point here. 509 00:29:36,480 --> 00:29:39,200 I feel like I'm I'm spending my whole life on Zoom meetings 510 00:29:39,200 --> 00:29:42,480 these days, but it's the time we're living in I guess. 511 00:29:43,120 --> 00:29:45,160 And well, thank you. Appreciate the time again. 512 00:29:45,680 --> 00:29:48,040 Yeah, you know it brother. And of course, thanks everybody 513 00:29:48,040 --> 00:29:50,440 for listening. You can find this episode and 514 00:29:50,440 --> 00:29:53,440 other episodes that we record on buying local dot US. 515 00:29:53,760 --> 00:29:57,520 And of course, podcasts are hosted on Spotify, Apple Rumble 516 00:29:57,520 --> 00:30:00,520 and YouTube. There is a video version on 517 00:30:00,520 --> 00:30:03,280 YouTube and Rumble and and maybe even Spotify actually, now that 518 00:30:03,280 --> 00:30:06,600 I say that out loud, but I never listened to my own episode. 519 00:30:06,600 --> 00:30:10,160 So I have I I really don't know so, but check us out on those 520 00:30:10,320 --> 00:30:12,240 channels, everybody, and thanks for listening. 521 00:30:12,240 --> 00:30:14,160 Thanks for watching and you'll hear from us next week.