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The bigger you grow. 
Nowadays, all the big companies 

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tend to promote execution. 
How to make sure that we execute

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a deliverable, a project, a 
task, whatever, Well and in time

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and we need to do execution, of 
course. 

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But what Toyota has been pushing
really, really strongly is how 

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each one in the company is also 
exploring better ways of 

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working, better understanding of
what the customer is doing with 

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our products. 
And this is how it leads to the 

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education system, because if you
want to have people think you 

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Start learning from your 
solutions or from the problem 

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solving. 
Hey everyone, my name is Henry 

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00:00:49,530 --> 00:00:53,690
Surya Virawan and you're 
listening to the Technique 

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00:00:53,690 --> 00:00:56,850
Journal Podcast, the show where 
I'll be bringing you the 

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00:00:56,850 --> 00:01:00,000
greatest technical leaders. 
Practitioners and thought 

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00:01:00,000 --> 00:01:03,400
leaders in the industry to 
discuss about their journey, 

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ideas and practices that we all 
can learn and apply to build a 

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highly performing technical team
and to make an impact in your 

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personal work. 
So let's dive into our journal. 

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00:01:19,880 --> 00:01:22,400
Hello again to all of you, my 
TLJ listeners. 

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00:01:22,520 --> 00:01:24,880
You are listening to the Tech 
Lead Journal Podcast, the 

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00:01:24,880 --> 00:01:27,200
podcast where you can learn 
about technical leadership and 

22
00:01:27,200 --> 00:01:30,480
excellence from my conversations
with great thought leaders in 

23
00:01:30,480 --> 00:01:33,600
the tech industry. 
If you haven't, please subscribe

24
00:01:33,640 --> 00:01:36,320
on your favorite podcast app to 
get notified for future 

25
00:01:36,320 --> 00:01:38,400
episodes. 
Also subscribe to Tech Lead 

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00:01:38,400 --> 00:01:42,000
Journal's various other contents
on LinkedIn, Twitter, Instagram,

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00:01:42,000 --> 00:01:45,080
YouTube, and Tiktok. 
And please consider supporting 

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00:01:45,080 --> 00:01:48,760
this podcast by either buying me
a coffee at Techlegional dot Dev

29
00:01:48,840 --> 00:01:53,400
Tip or becoming a patron at 
Techlegional dot Dev Patron. 

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00:01:54,240 --> 00:01:57,880
My guests for today's episode 
are Catherine Chalbiron and 

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Fabrice Bernhardt. 
Catherine is a lean expert and 

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the co-author of Learning to 
Scale at Theodu Group, while 

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Fabrice is the cofounder and CTO
of THEODU. 

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In this episode, Catherine and 
Fabrice shared their lessons 

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learned from implementing Lean 
at a fast growing scale up 

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company and that is Theodu. 
Catherine and Fabrice first 

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started by sharing the Big 
Company Disease challenge and 

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how Theodu started its lean 
journey. 

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We then discussed Lean 
essentials that include some of 

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its principles such as obsession
with customer value and lead 

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time. 
We also talk about lean 

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practices adopted from the 
Toyota Production System that 

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include Gamba Jiroka. 
Ron, Don, and Kaizen. 

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Along the way, Katherine and 
Fabrice also emphasized the 

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importance of always building 
quality right the first time. 

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I hope you enjoy listening to 
this episode and learn many 

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insights on Lean and how to 
implement it at a large scale 

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00:02:52,040 --> 00:02:55,200
and fast growing organization. 
If you enjoy listening to this 

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00:02:55,200 --> 00:02:58,120
episode, please share it with 
your colleagues, your friends 

50
00:02:58,120 --> 00:03:01,600
and your communities and leave a
5 star rating and review on 

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00:03:01,600 --> 00:03:05,360
Apple Podcasts and Spotify. 
Your small help will help me a 

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00:03:05,360 --> 00:03:08,600
lot in getting more people to 
discover and listen to this 

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00:03:08,600 --> 00:03:11,080
podcast, and I really, really 
appreciate it. 

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00:03:11,600 --> 00:03:14,240
So let's now go to my 
conversation with Catherine and 

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Fabrice. 
Hello everyone, Welcome back to 

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the new episode of the Techni 
Journal Podcast. 

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Today I have Catherine and 
Fabrice. 

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Today we're going to discuss 
about Lean, specifically how 

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Fabrice's company Theodu Group 
implemented Lean during their 

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fast growing scale. 
So yeah, really looking forward 

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for this conversation. 
Thank you so much for the time 

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here. 
Great. 

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Welcome. 
Thank you for having us. 

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Right. 
So I always love to ask my 

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guests first to share about 
themselves. 

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Maybe if you can highlight some 
of the major turning points in 

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your career or maybe just tell 
us more about yourself, that 

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would be great. 
To make it very simple. 

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I've been in the industry all my
life and particularly at the end

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of my career in the automotive 
industry and this is where I met

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lean because the automotive 
industry could not try and do 

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what Toyota is was doing because
they really showed us another 

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way of doing productivity in in 
manufacturing but also in 

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innovation. 
It's not just manufacturing, 

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it's also how they they address 
innovation as well. 

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So I was in the Automativity 
equipment. 

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I discovered Lean, actually 
discovered it also applied to 

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quite a number of other 
activities, and I've made my job

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of it to go and help other 
companies to try Lean as a 

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framework for their company. 
And my name is Fabrice 

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Bernhardt, so I'm the Co founder
in city of Theodore. 

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I start coding when I was about 
10. 

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And I'm very lucky to have grown
up in a little village called 

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Sissy, which is where Tim 
Benesley lived when he invented 

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the World Wide Web. 
So I got very early access to to

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the World Wide Web. 
Fast forward, I studied computer

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Science at university and met 
Benoit, my Co founder. 

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And we launched our first start 
up called anomatch.com which was

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the website to find all the 
pubs, cafes and restaurants 

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where you can watch sports. 
So that was our first start up, 

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a product like typical Internet 
product start up, it was a lot 

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of fun. 
We reached break Even so that 

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was that was really cool. 
But we also realised that the, 

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you know in terms of ambitions 
it was limited. 

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So we created a second company 
called Tsiulu which is a company

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we're talking about today, so a 
tech consultancy. 

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And now we've been doing this 
for 15 years, helping clients 

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design code and deploy tech 
solutions to their business 

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problems. 
And we are based in Paris, 

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London, York and Casablanca. 
This episode is brought to you 

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by Miro. 
As you will learn in this 

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episode later about Lean 
methodology. 

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One of the core principles of 
Lean is about visual workflow 

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management. 
You may have heard techniques 

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such as value stream mapping and
Kanban. 

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Although there are maybe plenty 
of tools available that support 

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these techniques. 
One tool I find that allows us 

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to do awesome visual workflow 
management and to do so in a fun

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and collaborative way is Miro. 
Miro At a first glance, it might

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seem just like a simple digital 
whiteboard, but Miro's 

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capabilities run far beyond 
that. 

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It's a visual collaboration tool
where the whole team can build 

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on each other's ideas and create
something innovative together 

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from anywhere. 
Brainstorming and strategic 

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planning becomes easier when 
it's visual and accessible, and 

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it all can happen across teams. 
In Miro, you can quickly start 

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collaborating within 90 seconds 
without having everyone 

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registered as a mirror user 
before. 

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There are also more than 300 
predefined templates you can use

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to kick start your collaboration
within seconds. 

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So the next time you're looking 
for a digital tool to support 

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your visual workflow management,
brainstorming, planning, and 

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00:06:51,000 --> 00:06:53,520
online collaboration, do give 
Mirror a try. 

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00:06:53,960 --> 00:06:58,800
You can Sign up today at 
mirror.com Podcast miro.com 

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00:06:59,200 --> 00:07:02,720
Podcast and your first three 
mirror boards are free forever 

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00:07:02,720 --> 00:07:05,680
when you signed up now. 
And now let's get back to our 

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episode. 
Thank you to both of you for 

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sharing your journey, right. 
I think 1. 

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Catherine is from the lean 
background, learning it maybe 

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from the first place where this 
all like Toyota Production 

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System became like the trend 
these days, right. 

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And also Fabrice, from the the 
Theodo Group perspective, right,

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like 15 years, that's a pretty 
long journey for a company. 

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And today we're gonna talk about
how Theodo actually implemented 

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lean, right. 
So 15 years is a long journey 

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I'm sure you have gone through. 
Many, many major stages in the 

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company's life, right. 
And one in particular is about 

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when you grow really, really 
fast. 

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Because I think there are many 
companies, even startups today 

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that went through the same 
growth stages, but they face 

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maybe the same challenge like 
what you had last time, which 

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is, you know, like how to scale 
this rapid growth in the more 

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effective way. 
So maybe in the 1st place I 

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would like to discuss about this
thing you mentioned in the book 

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called Big Company Disease. 
So maybe one of you can 

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elaborate what do you mean by 
that? 

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Maybe I can do that. 
It's not our invention, it's 

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something that flows around on 
the web, but it's usually 

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summarized with four IDs. 
The the number one ID is 

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eventually when you grew you 
grew complex so you will import 

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in your startup CTOSCOSCIOSCFOS 
and so on. 

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Each of them are needed for the 
expertise, but they will build 

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silos and eventually they will 
try to improve their own silo of

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expertise to the expense of 
teamwork. 

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The the first symptom will be 
that you will be defending silo 

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than teamwork. 
The 2nd is as the complexity 

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grows and families will be able 
to tell you about that, you 

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start developing processes 
because you want to align people

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on the rules on the ways of 
doing and things. 

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But eventually the process wins 
over the customer. 

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You know when you get a hotline 
and you give them a call, you've

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got a problem and you hear them 
answer, this is not me, you 

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should call this or that number 
and this is typically process 

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telling you you're not in the 
right channel and then you have 

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to do the effort yourself. 
So it's process over customer. 

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The third one is usually that we
will be more thankful for 

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compliance than initiative in. 
In other words, we will promote 

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people who are very compliant 
with our rules and processes and

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we'll say yes to the boss rather
than promote people who are 

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exploring other ways. 
And possibly the last one more 

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difficult to understand but 
maybe we can take an example is 

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legacy versus heritage. 
Maybe everybody remembers when 

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Coca-Cola wanted to change their
recipe because they thought it 

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was just a legacy they had and 
they could change the product as

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needed to just go along with the
new ways. 

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It turns out that people didn't 
want the new recipe, they just 

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fought against it and Coca-Cola 
had to step back. 

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And this is typically confusing 
legacy with heritage. 

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The recipe was actually the 
heritage, not a legacy that it 

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could dispend on. 
That's roughly the story about 

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the big company disease. 
Right. 

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So I think maybe from Fabrice 
point of view, right, I'm sure 

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you have gone through this stage
where you think they'll do is 

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having this big company disease,
right. 

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So tell us more at that point in
time, what was the challenge 

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that you actually encountered 
and what makes you think this is

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a problem that the company 
should try to solve and hence 

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you will try lean afterwards? 
Yeah, I think to understand. 

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My journey and the journey of 
Theodo like a big turning point 

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is about 2011, 2012. 
We started the company because 

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we didn't want to join a 
corporate. 

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So really like the whole premise
from Benoit and I was we don't 

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want to work in the bureaucratic
environment, you know, that 

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00:11:00,360 --> 00:11:03,600
stifles innovation. 
There is risk of us and you know

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where your creativity is not 
welcome. 

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So we start our own start-ups, 
Anna Manche and then Theodo, and

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we realised that actually very 
quickly. 

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When you start having quality 
issues, the, the standard way of

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00:11:14,880 --> 00:11:17,960
dealing with them is adding 
processes in Yara Key. 

200
00:11:17,960 --> 00:11:20,800
So we're like, wow, with a small
company and we're already back 

201
00:11:20,800 --> 00:11:22,240
to square ones. 
This is not OK. 

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00:11:22,640 --> 00:11:26,280
And so the turning point is we 
get so frustrated by this that 

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00:11:26,640 --> 00:11:28,960
we think, OK, maybe what we're 
not doing right is we're not 

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00:11:28,960 --> 00:11:31,920
doing Agile correctly. 
So we had been kind of playing 

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00:11:31,920 --> 00:11:35,200
around with Agile, but we were 
quite young and probably not 

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00:11:35,200 --> 00:11:37,680
mature enough at the beginning. 
And so there's this really 

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00:11:37,680 --> 00:11:39,520
turning point where it's OK, 
we're going to try Agile. 

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00:11:39,560 --> 00:11:42,640
Buy the book. 
You know, disciplined and either

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00:11:42,640 --> 00:11:45,320
it works or you know we're going
to reconsider what we're doing. 

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00:11:45,720 --> 00:11:49,000
And it was really like it and it
was a game changer like really 

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00:11:49,000 --> 00:11:51,840
doing Agile in the disciplined 
way. 

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00:11:51,840 --> 00:11:54,720
You know, really implementing 
Scrum and Extreme Programming 

213
00:11:54,720 --> 00:11:58,320
best practices got us into this 
stage where the clients were 

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00:11:58,320 --> 00:12:01,960
much happier, the teams were 
much happier, the profitability 

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00:12:01,960 --> 00:12:05,840
was much better and and we could
really scale all of a sudden 

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00:12:06,160 --> 00:12:08,360
horizontally because for every 
new project. 

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00:12:08,840 --> 00:12:12,880
We could have fully empowered 
agile team working directly with

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00:12:12,880 --> 00:12:15,400
the client embedded in the team 
and it just worked. 

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You know, I before that I used 
to be the chief firefighter as 

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00:12:18,120 --> 00:12:21,640
the CTO who is trying to solve 
problems and all of a sudden I 

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00:12:21,640 --> 00:12:24,560
was, you know, I almost had no 
job because the teams were doing

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00:12:24,560 --> 00:12:27,600
all the firefighting themselves.
That was really the first game 

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00:12:27,600 --> 00:12:31,160
changing moment and I think what
happened very quickly after that

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is we were like OK. 
If there are things, frameworks 

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00:12:34,880 --> 00:12:38,360
like agile that can change your 
life at a team level, what can 

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00:12:38,360 --> 00:12:40,400
we do? 
Scaling the company level. 

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And this was way before you know
Safe had been invented and stuff

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like that. 
And so we realised that you know

229
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if you just try to implement 
Scrum on very large projects or 

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even was at like the whole 
company scaling level, you 

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realise it was not designed for 
that. 

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So Agile methodologies like 
Scrum and Extreme Programming 

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have really been designed for 
empowering a small team of super

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talented engineers. 
But at the same time, we'd seen 

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that, you know, you can be 
working in a way that is like 

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the standard way and then 
discover a new way which is much

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better. 
So we thought, come on, it can't

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be possible that nowhere in the 
world, you know, no one has like

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found a solution to that. 
And to be fair, you know, you 

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can feel that companies like, 
you know, Google or Amazon or 

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00:13:22,200 --> 00:13:25,040
Apple work differently. 
So it was all about trying to 

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understand what they did 
differently. 

243
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And that's when we met our first
Lean coach. 

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Who said, you know actually that
he had a similar experience 

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because he said, you know, I 
tried to do Agile in a large 

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00:13:35,080 --> 00:13:39,080
company in large telco and you 
know it was just structurally 

247
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impossible to get the full 
benefits of Agile. 

248
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And I discovered Lean and that 
brought me like the answers to 

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the problems I I couldn't solve 
with Agile. 

250
00:13:47,800 --> 00:13:50,200
So we got very, very excited and
that was really the turning 

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point of adopting Lean. 
And you know to come back to 

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your question, the big company 
disease, even with Agile what 

253
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you realize is. 
You know you can't deal with 

254
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teamwork of multiple teams 
easily, and actually you have 

255
00:14:02,680 --> 00:14:04,880
very empowered teams, so 
everyone wants to do, you know, 

256
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their best. 
But at the team level, agile 

257
00:14:07,400 --> 00:14:10,400
doesn't really tell you how to 
structure the fast scaling of an

258
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organization, but in a smart 
way. 

259
00:14:13,000 --> 00:14:15,840
So you've got all these issues 
that you know that typically 

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00:14:15,840 --> 00:14:18,680
arrive as soon as you grow and 
that Agile alone is not enough 

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00:14:18,680 --> 00:14:21,240
to solve. 
It's very, very interesting what

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00:14:21,240 --> 00:14:23,520
you mentioned, right. 
So you have tried Agile fully 

263
00:14:23,520 --> 00:14:25,680
and it work really, really well 
at the team level. 

264
00:14:25,680 --> 00:14:28,560
But when you try to scale it at 
the company level, although 

265
00:14:28,600 --> 00:14:31,120
these days have many flavors of 
Agile out there, right? 

266
00:14:31,320 --> 00:14:33,880
But I think when you try to 
scale it to the company level, I

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00:14:33,880 --> 00:14:35,400
think it has some challenges, 
right? 

268
00:14:35,840 --> 00:14:38,400
I think for many companies now 
that are going through this 

269
00:14:38,400 --> 00:14:41,280
journey, they feel like they 
want to innovate faster, they 

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00:14:41,280 --> 00:14:43,720
want to maybe transform 
themselves and they're still 

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00:14:43,720 --> 00:14:46,520
looking for like agile as the 
solution. 

272
00:14:46,520 --> 00:14:50,200
What will be your advice maybe 
for companies to probably don't 

273
00:14:50,200 --> 00:14:52,520
try this? 
We have tried before and maybe 

274
00:14:52,520 --> 00:14:54,280
this is a better way of 
approaching the problem. 

275
00:14:54,280 --> 00:14:55,800
Maybe. 
Any kind of advice here? 

276
00:14:56,720 --> 00:14:59,920
Or maybe just to conclude on on 
that experience, I think Agile 

277
00:14:59,920 --> 00:15:01,520
is amazing. 
Let's be really clear. 

278
00:15:01,680 --> 00:15:04,920
Scrum and Extreme Programming. 
Which for me are like the two 

279
00:15:04,920 --> 00:15:08,080
mythologies we we worked with 
the most are really an amazing 

280
00:15:08,080 --> 00:15:10,280
framework and amazing guidelines
for teams. 

281
00:15:10,800 --> 00:15:13,520
And yes, I mean my experience 
having tried the different 

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00:15:13,520 --> 00:15:17,800
flavours of Agile at scale is 
that they're not the right path.

283
00:15:18,400 --> 00:15:20,800
I mean, some of them are better 
than others, don't get me wrong.

284
00:15:21,280 --> 00:15:24,960
But the the whole problem is you
want to scale the Agile 

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00:15:24,960 --> 00:15:27,120
manifesto. 
You know you want to scale this 

286
00:15:27,120 --> 00:15:31,840
essence of adaptability and you 
know customer first approach and

287
00:15:31,840 --> 00:15:33,680
delivering fast and high 
quality. 

288
00:15:34,000 --> 00:15:37,640
And the people who've thought 
about doing that at scale the 

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00:15:37,640 --> 00:15:40,640
best are Toyota. 
And that's why lean is so 

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00:15:40,640 --> 00:15:43,920
popular, because there's been 
for the last, you know, 70 years

291
00:15:43,920 --> 00:15:47,000
or let's say 50 years, people 
have been trying to understand 

292
00:15:47,280 --> 00:15:51,040
what Toyota has done so well and
trying then to to, you know, 

293
00:15:51,040 --> 00:15:53,200
adapted to their own companies. 
And that's lean. 

294
00:15:53,240 --> 00:15:56,760
I mean the definition of lean in
a way is the body of knowledge 

295
00:15:56,760 --> 00:16:00,440
of people trying to understand 
and adapt Toyota practices to to

296
00:16:00,440 --> 00:16:02,840
the industry and to give you a 
few examples. 

297
00:16:03,840 --> 00:16:05,880
And that's I think really key 
for your audience. 

298
00:16:06,360 --> 00:16:09,480
When you look at the history, 
for example, of Steve Jobs, you 

299
00:16:09,480 --> 00:16:12,880
realise that when he gets fired 
from Apple and creates his next 

300
00:16:12,880 --> 00:16:16,120
company called Actually Next, 
he's actually wondering how 

301
00:16:16,120 --> 00:16:18,160
could I, you know, scale 
quality. 

302
00:16:18,480 --> 00:16:20,880
Because he, you know, he's been 
replaced by John Scully at 

303
00:16:20,880 --> 00:16:22,720
Apple. 
And like they, they start having

304
00:16:22,720 --> 00:16:25,680
quality issues and he realises 
that, you know, the way he did 

305
00:16:25,680 --> 00:16:27,840
quality at Apple was like not 
very scalable. 

306
00:16:28,240 --> 00:16:30,320
And so he hires Duran to help 
him. 

307
00:16:30,800 --> 00:16:35,600
And Jurin is one of the founding
professors that influenced 

308
00:16:35,600 --> 00:16:39,000
Toyota in the 50s. 
So you realize that Steve Jobs 

309
00:16:39,000 --> 00:16:42,120
actually had first level source 
of lean and that really 

310
00:16:42,120 --> 00:16:43,880
influenced him. 
And he does a video of him like 

311
00:16:43,880 --> 00:16:46,560
sharing how much it's influenced
him and he can see a lot of 

312
00:16:46,560 --> 00:16:50,440
these principles then that, you 
know, got adopted at Apple once 

313
00:16:50,440 --> 00:16:53,200
he came back. 
Another amazing example is Jeff 

314
00:16:53,200 --> 00:16:54,920
Bezos. 
There's there's this amazing 

315
00:16:54,920 --> 00:16:57,280
book called Working Backwards 
and there's this clear anecdote 

316
00:16:57,280 --> 00:17:01,840
that in I think 99, two thousand
around this time, Jeff Bezos 

317
00:17:01,840 --> 00:17:04,839
starts getting very interested 
in the Toyota Production System 

318
00:17:05,160 --> 00:17:07,640
and starts implementing a lot of
the, you know, principles and 

319
00:17:07,640 --> 00:17:10,040
ideas on Amazon. 
And to the point where he 

320
00:17:10,040 --> 00:17:14,599
actually then hires Marco Leto 
to really deploy lean at scale 

321
00:17:14,599 --> 00:17:16,920
in their whole operations. 
So. 

322
00:17:17,599 --> 00:17:20,119
It's a very long answer to your 
question, which is if somebody 

323
00:17:20,119 --> 00:17:23,599
wants to do Agile at scale, 
well, Lean is probably the best 

324
00:17:23,599 --> 00:17:26,920
place to start. 
Maybe a little point that I can 

325
00:17:26,920 --> 00:17:29,960
add. 
Agile stems from Lean. 

326
00:17:30,360 --> 00:17:33,960
It picked up a number of the 
concepts of Lean for good 

327
00:17:34,000 --> 00:17:37,280
others. 
So going back to Lean is going 

328
00:17:37,280 --> 00:17:42,600
back to the original framework, 
which is just added experience 

329
00:17:42,600 --> 00:17:45,480
piled up by Toyota on 
innovation. 

330
00:17:45,480 --> 00:17:50,040
On the one hand on customer 
focus, on the other on lead time

331
00:17:50,040 --> 00:17:52,440
obsession, Customer lead time 
obsession. 

332
00:17:52,440 --> 00:17:55,560
It's not just pushing forward to
go faster, it's just to make 

333
00:17:55,560 --> 00:17:58,360
sure that the customer gets his 
product in time. 

334
00:17:58,800 --> 00:18:02,760
It's finding out also experience
about quality and how to unleash

335
00:18:02,760 --> 00:18:06,640
the creativity of everybody in 
the company, not just some 

336
00:18:06,640 --> 00:18:12,960
experts and how to build trust 
and respect and mutual trust to 

337
00:18:12,960 --> 00:18:16,080
keep the engagement everywhere 
because you don't serve 

338
00:18:16,080 --> 00:18:20,160
customers well unless you are 
treated well yourself. 

339
00:18:20,600 --> 00:18:24,520
So first make sure that you 
build trust and you develop 

340
00:18:24,520 --> 00:18:28,360
trust and you develop engagement
and then you can take care of 

341
00:18:28,360 --> 00:18:30,680
your customers. 
So there is a whole framework 

342
00:18:30,680 --> 00:18:34,960
which we're trying to explain in
the book how Fyodor is using 

343
00:18:34,960 --> 00:18:39,440
this original lean framework. 
Maybe we'll go through some of 

344
00:18:39,440 --> 00:18:42,920
the items later. 
Very fascinating hearing what 

345
00:18:42,920 --> 00:18:45,600
both of you said, right. 
So I think it's a good segue to 

346
00:18:45,600 --> 00:18:48,320
go into the lean itself, right. 
First, I must admit. 

347
00:18:48,320 --> 00:18:51,080
So I also know very shallow in 
terms of lean, right. 

348
00:18:51,080 --> 00:18:53,640
Whenever we encounter lean 
resources, they always talk 

349
00:18:53,640 --> 00:18:57,400
about Kanban or maybe push 
versus pull and maybe all these 

350
00:18:57,400 --> 00:19:00,560
tools or maybe processes on how 
we can optimize stuff, right. 

351
00:19:00,800 --> 00:19:03,160
But I think the first few things
that I encounter by reading the 

352
00:19:03,160 --> 00:19:06,360
book is that the first thing you
said that lean is actually is 

353
00:19:06,360 --> 00:19:09,480
not to organize work, but it's 
actually to organize how we 

354
00:19:09,480 --> 00:19:12,440
think about problem. 
And the second thing is not a 

355
00:19:12,440 --> 00:19:15,280
production system, just like 
Toyota Production System, but 

356
00:19:15,280 --> 00:19:17,040
it's actually an education 
system. 

357
00:19:17,320 --> 00:19:20,240
I think these two things are key
for me when I read the book. 

358
00:19:20,520 --> 00:19:22,960
Maybe if you can elaborate a 
little bit more so that people 

359
00:19:22,960 --> 00:19:27,520
are enlightened what Lean is all
about, maybe I can try and 

360
00:19:27,520 --> 00:19:32,160
outline a few items. 
Why we say it's thinking people 

361
00:19:32,160 --> 00:19:33,960
system. 
And I'm pretty sure if I always 

362
00:19:33,960 --> 00:19:39,040
will elaborate on that is again 
the underlying assumption that 

363
00:19:39,040 --> 00:19:45,160
you will not be as efficient if 
only 10 experts think, whereas 

364
00:19:45,160 --> 00:19:49,160
you can have thousands of 
frontline people think with 

365
00:19:49,160 --> 00:19:53,360
their hands, their heads, their 
eyes and bring improvement 

366
00:19:53,360 --> 00:19:55,960
together. 
So how do you get people to 

367
00:19:55,960 --> 00:19:58,760
think? 
This means you have to open up 

368
00:19:58,840 --> 00:20:02,880
exploration, not just execution.
The bigger you grew. 

369
00:20:02,920 --> 00:20:07,160
Nowadays all the big companies 
tend to promote execution. 

370
00:20:07,560 --> 00:20:10,800
We want to make sure that we 
execute a deliverable, a 

371
00:20:10,800 --> 00:20:14,360
project, a task, whatever, well 
and in time. 

372
00:20:14,760 --> 00:20:16,920
And we need to do execution, of 
course. 

373
00:20:17,320 --> 00:20:22,400
But what Toyota has been pushing
really, really strongly is how 

374
00:20:23,080 --> 00:20:28,200
each one in the company is also 
exploring better ways of 

375
00:20:28,200 --> 00:20:32,000
working, better ways of doing a 
technical gesture, better ways 

376
00:20:32,000 --> 00:20:35,560
of understanding the material, 
the product, better 

377
00:20:35,560 --> 00:20:38,320
understanding of what the 
customer is doing with our 

378
00:20:38,320 --> 00:20:43,240
products. 
So this ever ongoing thinking 

379
00:20:43,240 --> 00:20:48,160
system is really the difference 
that Toyota has been promoting 

380
00:20:48,480 --> 00:20:51,120
and this is how it leads to the 
education system. 

381
00:20:51,120 --> 00:20:54,800
Because if you want to have 
people think, if you start 

382
00:20:54,800 --> 00:20:58,200
thinking and observing, you 
start doing problem solving, you

383
00:20:58,200 --> 00:21:02,560
Start learning from your 
solutions or from the problem 

384
00:21:02,560 --> 00:21:07,200
solving and therefore you start 
sharing the learnings and 

385
00:21:07,200 --> 00:21:11,360
educating the others. 
That's roughly the ID and it's a

386
00:21:11,360 --> 00:21:14,040
big, big difference versus what 
we see elsewhere. 

387
00:21:14,240 --> 00:21:16,400
Somebody's here, you may want to
elaborate on it. 

388
00:21:17,000 --> 00:21:19,280
No, it's it's interesting 
hearing your words kind of 

389
00:21:19,280 --> 00:21:21,800
reminded me and the word is not 
used very much. 

390
00:21:21,800 --> 00:21:26,320
But I think what you want in 
Agile is to really leverage the 

391
00:21:26,600 --> 00:21:30,160
talent of everyone in the team. 
And what you want to lean is to 

392
00:21:30,160 --> 00:21:33,400
leverage the talent of everyone 
in the organization, because the

393
00:21:33,400 --> 00:21:37,280
idea is better thinking by 
everyone will lead to better 

394
00:21:37,280 --> 00:21:40,760
products or customers. 
Let me give you maybe just one 

395
00:21:40,760 --> 00:21:43,720
illustration, because it's not 
so easy to understand what this 

396
00:21:43,720 --> 00:21:45,880
all means. 
Just to tell you, when I was 

397
00:21:45,880 --> 00:21:50,280
writing the book, I was visiting
Theodore and doing a number of 

398
00:21:50,320 --> 00:21:54,040
what we call gamba visits, 
visits on the field with some 

399
00:21:54,040 --> 00:21:56,960
key people. 
And there was one of the guys 

400
00:21:56,960 --> 00:22:00,360
told me of a story. 
He had a city of one of the 

401
00:22:00,360 --> 00:22:04,160
entities of them, and he said he
had encountered a guy who was 

402
00:22:04,160 --> 00:22:07,560
developing a mobile app. 
He was ready to test it. 

403
00:22:07,560 --> 00:22:11,160
He had to test it on a number of
smartphone devices. 

404
00:22:11,160 --> 00:22:14,920
So he had different models of 
smartphones, but he didn't know 

405
00:22:14,920 --> 00:22:17,480
where those devices were in the 
office. 

406
00:22:17,480 --> 00:22:21,320
He didn't know how to upload the
test app so well. 

407
00:22:21,640 --> 00:22:24,600
He was losing or wasting a lot 
of time doing so. 

408
00:22:24,960 --> 00:22:28,320
So the CEO could have come and 
told him, OK, there's this guy 

409
00:22:28,320 --> 00:22:30,760
here, or I can tell you how to 
do it. 

410
00:22:30,920 --> 00:22:34,400
And I have got a sheet of paper 
where it's all marked down and 

411
00:22:34,400 --> 00:22:38,640
you just follow the rules. 
What he did instead is tell him 

412
00:22:38,920 --> 00:22:42,120
why don't you think about it? 
Look, those are not normal 

413
00:22:42,120 --> 00:22:43,200
conditions. 
You agree? 

414
00:22:43,200 --> 00:22:47,240
You spend 17 minutes looking for
devices and how to upload the 

415
00:22:47,240 --> 00:22:49,920
app. 
Why don't you think about it and

416
00:22:49,960 --> 00:22:53,240
find another way? 
And the guy went found another 

417
00:22:53,240 --> 00:22:56,760
way, saved half the time in 
looking for devices and 

418
00:22:56,760 --> 00:23:01,200
uploading apps, and shared the 
findings with others, saving, I 

419
00:23:01,200 --> 00:23:04,760
don't know, minutes per day for 
everybody in the company. 

420
00:23:05,200 --> 00:23:08,000
So this is what we call learning
or education. 

421
00:23:08,040 --> 00:23:12,240
It's not telling people what to 
do is raising questions on 

422
00:23:12,240 --> 00:23:15,480
what's normal, not normal, and 
making them think about it. 

423
00:23:16,280 --> 00:23:19,200
Well, I think that's a very good
example as an illustration, 

424
00:23:19,200 --> 00:23:21,400
right. 
And you also mentioned this term

425
00:23:21,400 --> 00:23:24,080
called Gamba. 
So when I read your book that 

426
00:23:24,080 --> 00:23:26,520
the word is kind of like spread 
all over the chapters, right, 

427
00:23:26,520 --> 00:23:28,960
Because I think this is one of 
the key practice in lean. 

428
00:23:29,160 --> 00:23:31,760
So tell us more, what is this 
Gamba or Gamba walk? 

429
00:23:32,200 --> 00:23:35,440
So maybe that we can all learn 
about this important concept. 

430
00:23:36,240 --> 00:23:38,680
I'll just give the definition 
and then I'll let fabulous 

431
00:23:38,680 --> 00:23:42,720
answer this. 
So the Gamba in Japanese, we 

432
00:23:42,720 --> 00:23:46,840
keep using this term because it 
just means the place where the 

433
00:23:46,840 --> 00:23:50,560
things happen and more 
particularly the front line 

434
00:23:50,560 --> 00:23:55,080
things happen for the customers.
It can be a production area, it 

435
00:23:55,080 --> 00:23:58,560
can be a team doing a project 
and developing an app. 

436
00:23:58,560 --> 00:24:02,800
In the case of Theodore, it can 
be a place where we are handling

437
00:24:02,800 --> 00:24:07,440
your invoices, or dealing with 
customers, or answering customer

438
00:24:07,440 --> 00:24:11,920
calls and so on, say from line 
areas where things happen to 

439
00:24:11,920 --> 00:24:14,240
produce value for the customer 
family. 

440
00:24:14,240 --> 00:24:16,000
So I'm sure you want to 
elaborate. 

441
00:24:16,960 --> 00:24:19,800
Yeah, I think you know as you 
mentioned before, when people 

442
00:24:19,800 --> 00:24:23,120
speak about lean, they will come
up with like aspects of lean. 

443
00:24:23,120 --> 00:24:27,320
Lean is such a wide and rich 
body of knowledge that you know,

444
00:24:27,320 --> 00:24:29,560
it's a journey of learning. 
We've been on this journey for 

445
00:24:29,560 --> 00:24:32,520
now, you know, 1213 years and 
we're still learning stuff all 

446
00:24:32,520 --> 00:24:35,320
the time. 
But if there's one thing that 

447
00:24:35,320 --> 00:24:39,760
is, I think, so critical to lean
and to this mentality of 

448
00:24:39,760 --> 00:24:43,520
thinking of the workplace as a a
place to learn, is for 

449
00:24:43,840 --> 00:24:46,400
leadership. 
Leaders in the organization to 

450
00:24:46,400 --> 00:24:49,040
actually go and see how things 
are done. 

451
00:24:49,520 --> 00:24:53,080
And it's fascinating because you
realize that as simple as the 

452
00:24:53,080 --> 00:24:56,760
instruction is, it's like 
whenever you tell that to like a

453
00:24:56,760 --> 00:25:00,520
big bureaucratic corporation, 
the leaders look at you and say 

454
00:25:00,520 --> 00:25:03,320
weird things like, oh, it takes 
too much time and too much 

455
00:25:03,320 --> 00:25:05,000
money. 
You're like what does take too 

456
00:25:05,000 --> 00:25:07,400
much time and too much money and
just, you know, walking and and 

457
00:25:07,400 --> 00:25:09,520
going to see. 
But there is a lot of like, 

458
00:25:09,520 --> 00:25:11,840
issues and reasons probably not 
not to do it. 

459
00:25:11,840 --> 00:25:14,280
But anyway, the point is Gamba 
is. 

460
00:25:14,800 --> 00:25:16,440
If you're a tech leader, it's 
simple. 

461
00:25:16,480 --> 00:25:19,080
It could be like, you know, you 
pair program with your team on a

462
00:25:19,080 --> 00:25:20,520
regular basis at least once a 
week. 

463
00:25:20,920 --> 00:25:23,680
If you're the CTO, well, you 
could pair program with one 

464
00:25:23,680 --> 00:25:25,880
person every week for example, 
or every day. 

465
00:25:26,280 --> 00:25:29,160
Or you could just, you know, 
observe someone coding or. 

466
00:25:29,520 --> 00:25:31,800
But basically, it's always the 
same idea as having this very 

467
00:25:31,800 --> 00:25:35,880
regular discipline of saying, 
OK, I might have, you know, more

468
00:25:35,880 --> 00:25:39,600
responsibilities now. 
But I have to regularly look at 

469
00:25:39,640 --> 00:25:41,960
how things are done back on the 
ground. 

470
00:25:41,960 --> 00:25:45,080
You know, what does a junior 
engineer in my organization do? 

471
00:25:45,880 --> 00:25:47,640
Yeah. 
So if I understand correctly, 

472
00:25:47,640 --> 00:25:50,840
right, so Gamba is like the 
practice, the discipline where 

473
00:25:50,880 --> 00:25:53,960
the leaders, like maybe the 
executives or the leaders always

474
00:25:53,960 --> 00:25:55,960
go to the place where the real 
things happen. 

475
00:25:55,960 --> 00:25:57,400
You mentioned about frontline, 
right? 

476
00:25:57,400 --> 00:26:00,360
So not always in the ivory 
tower, maybe some people call it

477
00:26:00,360 --> 00:26:03,360
right, but you actually go down 
and, you know, work together and

478
00:26:03,360 --> 00:26:05,320
collaborate with the frontline 
people, right? 

479
00:26:05,320 --> 00:26:07,360
The one who actually does the 
actual work? 

480
00:26:07,760 --> 00:26:10,480
And I think in the book you also
mentioned that the performance 

481
00:26:10,480 --> 00:26:13,520
of the whole company is kind of 
like limited by the way we 

482
00:26:13,520 --> 00:26:16,040
think, right, Just like the 
example mentioned by Katherine, 

483
00:26:16,040 --> 00:26:18,120
right. 
So instead of giving solutions, 

484
00:26:18,200 --> 00:26:21,040
you actually ask questions, you 
actually try to challenge what 

485
00:26:21,040 --> 00:26:23,800
is normal and what is not 
normal, so that people can think

486
00:26:23,800 --> 00:26:26,320
differently, so that they can 
solve the problems better. 

487
00:26:26,680 --> 00:26:29,160
I think that's also another key 
trick of this game bar, right. 

488
00:26:29,160 --> 00:26:32,560
You don't just go and give 
people orders, but they actually

489
00:26:32,560 --> 00:26:34,640
give them the orientation and 
support. 

490
00:26:34,640 --> 00:26:36,680
So which is another thing that 
you mentioned, right? 

491
00:26:37,240 --> 00:26:39,680
So about these normal 
conditions, you know what is 

492
00:26:39,680 --> 00:26:42,040
normal, what is not normal, 
maybe if you can elaborate a 

493
00:26:42,040 --> 00:26:44,920
little bit more, right. 
So how can people understand 

494
00:26:44,920 --> 00:26:47,880
much, much better what is normal
and what is not normal so that 

495
00:26:47,880 --> 00:26:50,400
they can actually raise the 
question or the escalation to 

496
00:26:50,400 --> 00:26:53,800
the leaders, right? 
You, you, you're pointing at a 

497
00:26:53,880 --> 00:26:57,800
really key issue in our complex 
world. 

498
00:26:57,800 --> 00:27:02,200
Because if we don't know what's 
normal versus not normal in 

499
00:27:02,200 --> 00:27:05,960
terms of value for the customer,
in terms of time spent on the 

500
00:27:05,960 --> 00:27:10,400
task, in terms of quality of 
what we're producing, Of course 

501
00:27:10,400 --> 00:27:14,440
there's no reason why we should 
alert and get help because we 

502
00:27:14,440 --> 00:27:19,080
don't figure we are in a normal 
condition and we continue our 

503
00:27:19,080 --> 00:27:20,880
work. 
And this is where the customer 

504
00:27:20,880 --> 00:27:24,880
starts waging or this is where 
the customer starts getting bad 

505
00:27:24,880 --> 00:27:28,680
quality because we have no clue 
what's good quality or versus 

506
00:27:28,680 --> 00:27:32,760
bad quality is. 
And the whole lean journey is to

507
00:27:33,000 --> 00:27:37,360
try and define at each step, 
everywhere, every time in each 

508
00:27:37,360 --> 00:27:40,960
team what normal versus abnormal
conditions are. 

509
00:27:41,280 --> 00:27:46,560
And you mentioned GIMBA. 
GIMBA is really not giving 

510
00:27:46,560 --> 00:27:49,800
solutions, it's asking questions
about the conditions. 

511
00:27:50,120 --> 00:27:54,400
Do you understand whether those 
are normal or normal conditions?

512
00:27:54,720 --> 00:27:56,800
Is there another way of doing 
it? 

513
00:27:56,960 --> 00:28:01,240
As you thought about it, it's 
really questioning all the time,

514
00:28:01,240 --> 00:28:05,880
not giving answers but pointing 
out two things that are not 

515
00:28:05,880 --> 00:28:09,360
clear in terms of normal 
conditions in manufacturing. 

516
00:28:09,360 --> 00:28:12,920
You will find for example 
pictures or what is a good 

517
00:28:13,080 --> 00:28:16,000
palette, dresses and bad parts 
encourage. 

518
00:28:16,000 --> 00:28:18,760
You could have the same. 
So how do you make it very 

519
00:28:18,760 --> 00:28:23,160
intuitive and very clear what is
normal from the normal, which 

520
00:28:23,160 --> 00:28:28,000
means investigating in detail 
every single task and gesture. 

521
00:28:28,280 --> 00:28:32,440
So it's a big challenge, but it 
pays off fantastically because 

522
00:28:32,640 --> 00:28:37,280
when people start seeing the 
abnormal, they stop pushing bad 

523
00:28:37,280 --> 00:28:40,040
quality to the next step and 
they repair. 

524
00:28:40,720 --> 00:28:42,360
Yeah, no. 
But on a very practical level, 

525
00:28:42,360 --> 00:28:44,720
what is interesting is. 
What is good and what is not 

526
00:28:44,720 --> 00:28:46,280
good comes from different 
sources. 

527
00:28:46,280 --> 00:28:49,280
You've got one which is top 
leadership saying, OK, this is 

528
00:28:49,280 --> 00:28:51,720
what we need to achieve as an 
organization, and so to be on 

529
00:28:51,720 --> 00:28:53,400
track, this is where we need to 
be. 

530
00:28:53,720 --> 00:28:56,880
Then there's the part which is, 
you know what the team decides. 

531
00:28:56,960 --> 00:29:00,200
So typically you know when 
you're in tech it can be like 

532
00:29:00,200 --> 00:29:02,600
coding standards, that the team 
agrees together. 

533
00:29:02,880 --> 00:29:06,200
And then there's the notion of 
quantity, which can be partly 

534
00:29:06,400 --> 00:29:09,600
defined by top leadership, but 
it's also very much usually 

535
00:29:09,600 --> 00:29:12,720
carried by the tech lead. 
And I love the example on that 

536
00:29:12,720 --> 00:29:17,440
of Linux where you know, what is
the definition of OK code. 

537
00:29:17,720 --> 00:29:20,600
They call it good taste. 
And basically the Linux 

538
00:29:20,600 --> 00:29:24,120
organization is about promoting 
to the maintain a role. 

539
00:29:24,120 --> 00:29:27,920
People really understand what 
good taste is whenever that is. 

540
00:29:28,360 --> 00:29:31,520
And it's really key, like, you 
know, defining what OK and not 

541
00:29:31,520 --> 00:29:34,920
OK is, can be sometimes easy, 
can be sometimes hard, but it's 

542
00:29:34,920 --> 00:29:36,480
necessary. 
Or you get like weird 

543
00:29:36,480 --> 00:29:39,320
organization where people don't 
actually know how they 

544
00:29:39,320 --> 00:29:41,680
contribute. 
I think it all makes sense what 

545
00:29:41,680 --> 00:29:44,200
you just explained, right? 
But I think the key challenge 

546
00:29:44,200 --> 00:29:47,720
still to what Fabrice mentioned 
earlier, right leaders may not 

547
00:29:47,720 --> 00:29:50,720
have time to spend for doing all
this game bar. 

548
00:29:50,960 --> 00:29:53,560
So maybe from your first hand 
experience doing this game bar 

549
00:29:53,560 --> 00:29:56,920
now for multiple years, what 
will be your invitation to 

550
00:29:56,920 --> 00:29:58,640
leaders who hear this episode 
right? 

551
00:29:59,080 --> 00:30:02,760
Why they should do more game bar
walks like release schedule time

552
00:30:02,760 --> 00:30:05,760
or maybe dedicate effort to 
actually do this game bar work. 

553
00:30:06,680 --> 00:30:09,400
Yeah, I think, I mean, there's 
no way you can argue that you 

554
00:30:09,400 --> 00:30:12,000
don't have one hour a week in 
your calendar. 

555
00:30:12,400 --> 00:30:17,080
That's one answer. 
And the other answer is I was in

556
00:30:17,080 --> 00:30:20,880
Japan on a lean study trip 
visiting a factory. 

557
00:30:21,360 --> 00:30:24,360
So I was talking to the CEO of 
the factory and said, oh, so how

558
00:30:24,360 --> 00:30:27,720
many game bars a week do you do?
And you had this, really this 

559
00:30:27,720 --> 00:30:30,680
kind of face of that, you know, 
Japanese people can have when 

560
00:30:30,680 --> 00:30:33,440
they don't want to humiliate 
you, but they feel a bit bad. 

561
00:30:34,080 --> 00:30:36,920
And he's like, I do 10 minutes 
every hour. 

562
00:30:38,520 --> 00:30:42,280
And so I'm telling the audience,
you can do once a week. 

563
00:30:42,640 --> 00:30:45,800
This CEO of factory was telling 
me you can do once an hour. 

564
00:30:46,240 --> 00:30:48,880
So I I am like, what I can't do 
every hour. 

565
00:30:49,360 --> 00:30:50,720
But this is what good looks 
like. 

566
00:30:50,720 --> 00:30:52,480
And you know companies are 
really dirty. 

567
00:30:52,480 --> 00:30:56,560
And seriously, So yeah, I that's
probably my I'm sharing the 

568
00:30:56,560 --> 00:30:58,600
experience of. 
I've not succeeded at doing it 

569
00:30:58,600 --> 00:31:01,400
every hour, but we can all 
probably succeed at doing it at 

570
00:31:01,400 --> 00:31:05,680
least like once or twice a week.
I was reading some remarkable 

571
00:31:05,680 --> 00:31:09,000
one of the founders of Toyota, 
Kiichiro Toyota, and he used to 

572
00:31:09,000 --> 00:31:11,720
say you should. 
He was talking manufacturing, 

573
00:31:11,720 --> 00:31:15,080
obviously, but he's he was the 
engineer designing the cars, but

574
00:31:15,080 --> 00:31:18,200
he was very much into the 
manufacturing plants. 

575
00:31:18,520 --> 00:31:21,480
And he said, if you don't wash 
your hands at least three times 

576
00:31:21,480 --> 00:31:24,560
a day, once before breakfast, 
once before lunch, once before 

577
00:31:24,560 --> 00:31:28,000
dinner, it means you haven't 
been in the plants long enough 

578
00:31:28,560 --> 00:31:30,600
for Toyota. 
And this is what they're 

579
00:31:30,600 --> 00:31:33,120
teaching us. 
It's a real, really important 

580
00:31:33,120 --> 00:31:36,800
culture for sales people to come
and see how the product is 

581
00:31:36,800 --> 00:31:40,680
designed for designers of the 
product, how it is manufacturers

582
00:31:40,680 --> 00:31:43,640
and the difficulties that they 
have created for manufacturing 

583
00:31:44,080 --> 00:31:47,520
for manufacturers to check on 
the delivery and the customer 

584
00:31:47,520 --> 00:31:50,800
services. 
And so it's a really, really 

585
00:31:50,800 --> 00:31:55,240
important value for Toyota and 
and actually it solves the 

586
00:31:55,240 --> 00:32:00,240
problem of the the everlasting 
meetings where you you don't, 

587
00:32:00,440 --> 00:32:02,560
you leave meetings in the comedy
obviously. 

588
00:32:02,840 --> 00:32:05,800
But Gamba will will eliminate 
the need for some of them 

589
00:32:06,000 --> 00:32:09,600
because you will be there on the
game by preventing big issues, 

590
00:32:10,000 --> 00:32:12,480
because you're there because 
we're discussing abnormal 

591
00:32:12,480 --> 00:32:14,640
conditions, because we're 
discussing quality. 

592
00:32:15,000 --> 00:32:18,560
And then therefore the 
firefighting will decrease or 

593
00:32:18,560 --> 00:32:22,520
will be as if I was said 
segmented brought inside the 

594
00:32:22,520 --> 00:32:24,760
teams. 
The teams will take care of the 

595
00:32:24,760 --> 00:32:27,920
problem solving and the fire 
fighting, so no need for big 

596
00:32:27,920 --> 00:32:31,800
meetings to discuss the 
consequences of a big issue. 

597
00:32:32,560 --> 00:32:34,520
Right. 
So I think we hear both of you 

598
00:32:34,520 --> 00:32:36,600
loud and clear, right. 
Do more gamble works. 

599
00:32:36,800 --> 00:32:39,600
Maybe we cannot do just like the
CEO of the Toyota, right? 

600
00:32:39,600 --> 00:32:41,680
Like once an hour, like 10 
minutes every hour. 

601
00:32:41,680 --> 00:32:43,400
He will spend the time with the 
front liners. 

602
00:32:43,400 --> 00:32:46,440
But I think do schedule a time 
to actually work with your team.

603
00:32:46,880 --> 00:32:49,720
So again, the idea here is not 
to give the solutions, right, to

604
00:32:49,720 --> 00:32:52,360
understand every details and 
give the solutions, but actually

605
00:32:52,360 --> 00:32:55,320
to maybe ask questions and 
clarify their thinking, right, 

606
00:32:55,320 --> 00:32:58,080
if there's something that we can
rectify from their thinking 

607
00:32:58,080 --> 00:33:00,640
process. 
So maybe let's go to some of the

608
00:33:00,640 --> 00:33:03,240
lean principles, right. 
We have heard multiple times 

609
00:33:03,240 --> 00:33:05,560
about obsession with customer 
value. 

610
00:33:05,760 --> 00:33:07,840
So I think that must be the 
first thing that we have to 

611
00:33:07,840 --> 00:33:09,600
cover. 
So anything that you want to 

612
00:33:09,600 --> 00:33:12,760
mention about this obsession to 
customer value going through 

613
00:33:13,000 --> 00:33:16,040
lean principles? 
I can maybe give you know the 

614
00:33:16,160 --> 00:33:18,240
transition from Agile. 
I think in Agile what's very 

615
00:33:18,240 --> 00:33:21,520
interesting, you've got the 
value of customer collaboration 

616
00:33:21,520 --> 00:33:24,920
over contract negotiation. 
And I think what doesn't scale 

617
00:33:24,920 --> 00:33:28,520
is that once you become a larger
organization, it's very hard to 

618
00:33:28,520 --> 00:33:30,800
get everyone direct access to 
the customer. 

619
00:33:31,120 --> 00:33:33,640
And you know in Agile Extreme 
Programming says yes, put the 

620
00:33:33,640 --> 00:33:36,440
customer in the team, but you 
know how do you do that scale. 

621
00:33:36,720 --> 00:33:40,040
And also sometimes a customer is
not one leader but multiple 

622
00:33:40,040 --> 00:33:41,280
leaders. 
So then you actually need to 

623
00:33:41,280 --> 00:33:43,080
understand what the different 
stakeholders. 

624
00:33:43,480 --> 00:33:47,200
Ones and what is best for them. 
And I guess in lean you're 

625
00:33:47,200 --> 00:33:49,760
saying no, it's not just 
customer collaboration, it's 

626
00:33:49,760 --> 00:33:52,200
really obsession for value for 
the customer. 

627
00:33:52,480 --> 00:33:56,280
And that has two aspects like 
again the gambal, so you can see

628
00:33:56,280 --> 00:33:59,200
the small problems and you can 
problem solve them and you know 

629
00:33:59,200 --> 00:34:01,520
you can encourage the team to to
problem solve the little 

630
00:34:01,520 --> 00:34:04,040
problems on the ground. 
And because you're always, like 

631
00:34:04,040 --> 00:34:06,560
you know, on the ground, you 
start having a really good 

632
00:34:06,560 --> 00:34:09,000
mental model of what you can 
achieve and what you cannot 

633
00:34:09,000 --> 00:34:11,600
achieve. 
And this is what can actually 

634
00:34:11,600 --> 00:34:14,440
inspire breakthroughs in terms 
of value. 

635
00:34:14,440 --> 00:34:17,440
It can be like, oh, now that I 
see what the teams want and now 

636
00:34:17,440 --> 00:34:20,280
because I also like talk to the 
customers a lot, I started 

637
00:34:20,280 --> 00:34:22,480
understanding how I could really
improve my product. 

638
00:34:23,040 --> 00:34:26,679
And a great example of this I 
think is Elon Musk, who's 

639
00:34:26,679 --> 00:34:30,120
really, really good And both 
always being on the Gambo, 

640
00:34:30,560 --> 00:34:33,880
seeing you know what all the 
engineering limits, challenging 

641
00:34:33,880 --> 00:34:37,239
the engineering limits very hard
all the time and then really 

642
00:34:37,239 --> 00:34:39,360
being clear on what the outcome 
is. 

643
00:34:39,880 --> 00:34:41,280
And therefore coming with the 
breakthroughs. 

644
00:34:41,920 --> 00:34:45,120
So this answer was pretty 
comprehensive, but we can add 

645
00:34:45,120 --> 00:34:49,560
the fact that most customers 
will express themselves with a 

646
00:34:49,560 --> 00:34:51,560
need. 
It's very often the need for a 

647
00:34:51,560 --> 00:34:54,400
solution. 
They have heard that such and 

648
00:34:54,400 --> 00:34:59,720
such company or such and such 
department has done this or used

649
00:34:59,720 --> 00:35:04,280
that or bought this software or 
purchased this app and so on. 

650
00:35:04,320 --> 00:35:06,920
And they want the same. 
So they will express themselves 

651
00:35:06,920 --> 00:35:11,400
in terms of solutions. 
And the big challenge is really 

652
00:35:11,400 --> 00:35:15,520
to go back to what the customer 
actually needs, what is the 

653
00:35:15,640 --> 00:35:18,760
actual need that the customer 
wants to cover. 

654
00:35:19,160 --> 00:35:23,240
And this is really a challenging
experience because you have to 

655
00:35:23,240 --> 00:35:27,040
ask questions. 
You have to try and observe the 

656
00:35:27,040 --> 00:35:31,720
customer using this product or 
similar product and find out 

657
00:35:31,720 --> 00:35:34,840
what are the limits when using 
those. 

658
00:35:35,320 --> 00:35:39,680
So it's really an investigation 
before the sale, which not 

659
00:35:39,680 --> 00:35:44,000
everybody is willing to do, but 
it's so much more effective than

660
00:35:44,000 --> 00:35:46,800
when you come and say oh you 
want these solutions. 

661
00:35:46,800 --> 00:35:49,760
We know those solutions, we've 
done that for so and so and this

662
00:35:49,760 --> 00:35:52,120
brand and so on. 
You know the, the story about 

663
00:35:52,120 --> 00:35:55,600
pushing solutions with all the 
brands that have already adopted

664
00:35:55,600 --> 00:35:57,840
it. 
So everybody can do that. 

665
00:35:58,120 --> 00:36:01,640
But if you start having a real 
rich conversation with the 

666
00:36:01,640 --> 00:36:05,400
customer on the usage and the 
actual need, wow, that's great. 

667
00:36:05,400 --> 00:36:10,080
And this is what lean teaches us
is how to go and check the value

668
00:36:10,160 --> 00:36:13,600
and understand the value and 
keep the value all the time. 

669
00:36:13,920 --> 00:36:17,720
The reason why we have Kanban, 
just to mention this word, 

670
00:36:17,720 --> 00:36:19,800
everybody is worried about 
Kanban. 

671
00:36:19,800 --> 00:36:23,560
But the Kanban is not so much to
try and speed up the process 

672
00:36:23,560 --> 00:36:27,520
throughout our our funnel of 
different features and people. 

673
00:36:27,920 --> 00:36:32,200
It's really to keep the customer
inside the company, in the team.

674
00:36:32,520 --> 00:36:36,200
That's what we said. 
The Kanban is a specific 

675
00:36:36,240 --> 00:36:38,240
customer need that we need to 
address. 

676
00:36:38,680 --> 00:36:43,920
So it tells us, hey guys, I've 
been sitting there 65 days and 

677
00:36:43,920 --> 00:36:47,400
you've done nothing for me. 
This is what the Kanban is all 

678
00:36:47,400 --> 00:36:49,320
about. 
Customer obsession. 

679
00:36:50,320 --> 00:36:52,240
I think that's a very 
interesting insight. 

680
00:36:52,240 --> 00:36:55,240
So I think for many people who 
know about Kanban, right, I 

681
00:36:55,240 --> 00:36:58,600
think they just treated just a 
way of, you know, organizing the

682
00:36:58,600 --> 00:37:01,280
work, right. 
You have to do in progress. 

683
00:37:01,520 --> 00:37:03,160
Done right. 
That's the simplest Kanban, 

684
00:37:03,160 --> 00:37:04,920
probably. 
So maybe that's also a good 

685
00:37:04,920 --> 00:37:07,680
segue for us to understand about
this second principle, right. 

686
00:37:07,680 --> 00:37:10,760
So earlier you also mentioned 
about obsession to lead time. 

687
00:37:11,200 --> 00:37:13,600
And I think Kanban, apart from 
what you just mentioned, right, 

688
00:37:13,640 --> 00:37:16,320
like understanding the customer 
need that we have to deliver, 

689
00:37:16,640 --> 00:37:19,600
but it's also to help us 
visualize the lead time, right. 

690
00:37:19,600 --> 00:37:22,680
So tell us a little bit more 
about this Kanban concept, how 

691
00:37:22,680 --> 00:37:25,280
we can use it to be more 
obsessed with the lead time. 

692
00:37:25,920 --> 00:37:28,640
And the story we tell in the 
book is very explicit. 

693
00:37:28,640 --> 00:37:31,800
They switched from Accountban 
exactly as you discussed on the 

694
00:37:31,800 --> 00:37:35,800
To Do List and the work or work 
in progress and done and they 

695
00:37:35,800 --> 00:37:39,640
switched from that orientation 
which was very much output 

696
00:37:39,680 --> 00:37:42,040
oriented. 
You know how fast can we produce

697
00:37:42,600 --> 00:37:48,040
to another one, which was I have
a real customer on my account 

698
00:37:48,040 --> 00:37:51,720
ban. 
I have the dates of his first 

699
00:37:51,720 --> 00:37:57,280
contact to our group and I have 
those kin bands affected to 

700
00:37:57,280 --> 00:38:01,120
people in the production cell, 
in this case in field, a group 

701
00:38:01,320 --> 00:38:04,960
A-Team doing code or doing 
feature and so whatever. 

702
00:38:05,240 --> 00:38:11,720
And I can look at it and say 
one, this person in the cell is 

703
00:38:11,720 --> 00:38:14,960
overloaded, they have too many 
kin bands, they can't make it. 

704
00:38:15,400 --> 00:38:19,640
Second, this customer has been 
waiting far too long without the

705
00:38:19,640 --> 00:38:22,040
solutions or an answer or 
feedback. 

706
00:38:22,520 --> 00:38:27,120
It can help me launch rich 
conversations with people. 

707
00:38:27,400 --> 00:38:29,960
What's going on? 
Why are we stuck? 

708
00:38:30,240 --> 00:38:32,200
Have we explored all the 
solutions? 

709
00:38:32,520 --> 00:38:34,520
Don't we have a solution for 
that customer? 

710
00:38:34,840 --> 00:38:37,800
What should we say? 
Did we ship back to him that 

711
00:38:37,800 --> 00:38:41,960
we're working on this problem 
but not being able to deliver as

712
00:38:41,960 --> 00:38:45,120
fast as we thought? 
The feedback is very important. 

713
00:38:45,440 --> 00:38:48,240
Customers will tell you they 
admit very well that their 

714
00:38:48,240 --> 00:38:52,960
problem can be complex, but they
hate not receiving any feedback 

715
00:38:52,960 --> 00:38:56,200
about why it takes so long. 
This is really what this is all 

716
00:38:56,200 --> 00:39:00,400
about, a discussion in a 
production cell about what's 

717
00:39:00,680 --> 00:39:03,800
normal, abnormal. 
Again, is it flowing or is it 

718
00:39:03,800 --> 00:39:05,520
not flowing? 
Are we stunned? 

719
00:39:05,920 --> 00:39:08,960
Why? 
How can I help that country? 

720
00:39:09,360 --> 00:39:13,080
And it's when we say obsession 
with lead time, it's really 

721
00:39:13,080 --> 00:39:15,600
obsession with the customer lead
time. 

722
00:39:15,600 --> 00:39:19,400
And this is the challenge part 
for the people. 

723
00:39:20,040 --> 00:39:25,280
How do we manage a decent lead 
time for the customer while 

724
00:39:25,320 --> 00:39:28,520
producing good quality? 
And this is really what Lean is 

725
00:39:28,520 --> 00:39:32,360
all about, creating the 
challenge with the lead time and

726
00:39:32,360 --> 00:39:35,160
working on the quality with what
we call Jedoka. 

727
00:39:35,160 --> 00:39:37,280
We'll be speaking about those 
later, I'm sure. 

728
00:39:38,080 --> 00:39:39,880
Right. 
So I think that's the first 

729
00:39:39,880 --> 00:39:42,680
insight as well that I gathered 
from your explanation just now, 

730
00:39:42,680 --> 00:39:44,920
right. 
So the idea is not to organize 

731
00:39:44,920 --> 00:39:48,280
work like knowing how many cards
you pick up and you can finish, 

732
00:39:48,280 --> 00:39:50,480
right? 
But it's actually to figure out 

733
00:39:50,480 --> 00:39:53,240
from the customer lead time 
point of view, right, where are 

734
00:39:53,240 --> 00:39:54,640
the areas where we are stuck, 
right? 

735
00:39:54,640 --> 00:39:56,840
Where are the areas where the 
flow is not going? 

736
00:39:57,200 --> 00:40:00,080
And also make it visible by 
using the Kanban to make it more

737
00:40:00,080 --> 00:40:03,240
visible so that the leaders and 
the team can also understand 

738
00:40:03,360 --> 00:40:06,400
there's something where we 
should probably look about and 

739
00:40:06,400 --> 00:40:08,560
resolve the issue so that the 
flow is not stuck. 

740
00:40:08,960 --> 00:40:12,080
So I think Kanban, if you are 
using it still for just 

741
00:40:12,080 --> 00:40:14,680
organizing work, maybe you 
should dive deeper, right? 

742
00:40:15,000 --> 00:40:18,160
Like how we can actually make 
problems more visible. 

743
00:40:18,600 --> 00:40:21,120
And actually also the customer 
lead time, don't forget about 

744
00:40:21,120 --> 00:40:22,640
that, right. 
It's not about finishing the 

745
00:40:22,640 --> 00:40:24,760
task, but also delivering the 
customer value. 

746
00:40:25,160 --> 00:40:28,640
So you mentioned about Jidoka. 
I think some people also are 

747
00:40:28,880 --> 00:40:30,440
very interested about this 
concept. 

748
00:40:30,440 --> 00:40:33,120
Some people might have heard 
about Andon, right, the concept 

749
00:40:33,120 --> 00:40:36,040
of Andon. 
So tell us more about this and 

750
00:40:36,040 --> 00:40:38,760
how should we use it in our 
day-to-day life? 

751
00:40:39,600 --> 00:40:41,480
I'll just give a short 
introduction. 

752
00:40:41,480 --> 00:40:44,840
The word andon is extremely used
in theodo. 

753
00:40:45,240 --> 00:40:47,320
They've actually turned it into 
a verb. 

754
00:40:47,840 --> 00:40:51,360
They say, hey, he handled me or 
did you handle me? 

755
00:40:52,120 --> 00:40:55,320
The concept of handle initially 
on the manufacturing line is 

756
00:40:55,320 --> 00:40:58,800
just putting a cord to tell 
somebody that there's something 

757
00:40:58,800 --> 00:41:02,240
wrong and the concept was ready 
to stop the line. 

758
00:41:02,440 --> 00:41:07,040
Imagine a continuous line in a 
shop in a car making factory. 

759
00:41:07,400 --> 00:41:11,840
This is a very new concept 
because before Toyota, when we 

760
00:41:11,840 --> 00:41:15,440
had the equality issue, the the.
From line operator, we just 

761
00:41:15,440 --> 00:41:18,680
write down on a piece of paper, 
hey, there's a program here we 

762
00:41:18,680 --> 00:41:21,600
we didn't install the windscreen
correctly. 

763
00:41:21,600 --> 00:41:27,160
So technically at a later stage,
the Toyota way is we stop the 

764
00:41:27,160 --> 00:41:30,680
line now and then to understand 
why we called Syllab the 

765
00:41:30,680 --> 00:41:33,840
windscreen. 
And in the end they have very 

766
00:41:33,840 --> 00:41:36,560
limited repairs of the end of 
the line because they have 

767
00:41:36,800 --> 00:41:39,400
addressed the problem all the 
time. 

768
00:41:39,920 --> 00:41:43,040
So in the digital or tech world,
what does it mean? 

769
00:41:43,040 --> 00:41:47,280
It means that if I can detect my
abnormal conditions that we were

770
00:41:47,280 --> 00:41:52,800
discussing before bad quality, 
long lead time don't understand 

771
00:41:52,800 --> 00:41:55,160
the feature. 
I don't understand the the value

772
00:41:55,160 --> 00:41:56,800
we have to bring to the 
customer. 

773
00:41:56,800 --> 00:42:00,240
I don't understand what we're 
trying to do here too late could

774
00:42:00,240 --> 00:42:03,760
make it don't understand the 
technical gesture I have to 

775
00:42:03,760 --> 00:42:06,680
make. 
I am done in in tech world it's 

776
00:42:06,680 --> 00:42:09,520
just. 
Calling somebody on the phone, 

777
00:42:09,560 --> 00:42:14,120
all the messaging app, whatever,
but calling for help now and 

778
00:42:14,120 --> 00:42:17,360
then so that we can see the 
problem immediately. 

779
00:42:17,560 --> 00:42:19,440
Family. 
So I'm sure you have plenty more

780
00:42:19,440 --> 00:42:21,720
to add. 
I think in the in the tech 

781
00:42:21,720 --> 00:42:24,880
environment Jidoka which means 
the right first time and which 

782
00:42:24,880 --> 00:42:28,360
includes the concept of random. 
You could summarise it by saying

783
00:42:28,360 --> 00:42:31,840
OK, I want to detect defects as 
early as possible. 

784
00:42:32,400 --> 00:42:34,800
And so that's one big idea we've
implemented at Theodore is to 

785
00:42:34,800 --> 00:42:38,440
say, OK, we're going to 
categorise defects by stage of 

786
00:42:38,440 --> 00:42:41,400
detection. 
So the last stage is when the 

787
00:42:41,400 --> 00:42:45,240
customer is complaining, that's 
stage E When you found it in 

788
00:42:45,240 --> 00:42:48,760
production before the customer 
complaints, that's stage D when 

789
00:42:48,760 --> 00:42:51,920
you found it during, you know, 
Q&A or the product owner. 

790
00:42:52,160 --> 00:42:55,960
So let's say the Intel customer,
Stage C when you know somebody 

791
00:42:55,960 --> 00:43:00,640
else in the team found it. 
So, like, you know, CICD code 

792
00:43:00,640 --> 00:43:01,840
reviews. 
That's Stage V. 

793
00:43:02,280 --> 00:43:05,960
And we've even introduced stage 
A is when you as a dev you coded

794
00:43:05,960 --> 00:43:08,520
something and it didn't work out
as expected. 

795
00:43:08,920 --> 00:43:12,080
To make it like very clear, what
we say is you're allowed one 

796
00:43:12,080 --> 00:43:15,680
refresh in the browser or in the
phone simulator and if it 

797
00:43:15,680 --> 00:43:17,760
doesn't work the first time, so 
you're allowed TDD, you're 

798
00:43:17,760 --> 00:43:19,440
allowed to do test driven 
development. 

799
00:43:19,840 --> 00:43:22,520
But what you're saying is if it 
doesn't work at the first time I

800
00:43:22,520 --> 00:43:25,280
I try it in the browser then 
it's a a defect. 

801
00:43:25,760 --> 00:43:29,000
So that's the idea like. 
Learning to detect defects as 

802
00:43:29,080 --> 00:43:32,000
early as possible so that you 
can actually track the number of

803
00:43:32,000 --> 00:43:35,440
defects. 
And your goal is not to hide 

804
00:43:35,600 --> 00:43:38,520
defects, but really to try to 
increase the number you detect 

805
00:43:38,520 --> 00:43:42,240
very early. 
So detection in Jidoka so to do 

806
00:43:42,240 --> 00:43:45,640
right first time and the 2nd is 
indeed when you have a defect, 

807
00:43:45,640 --> 00:43:48,280
I'm done. 
So asking for help, if you need 

808
00:43:48,280 --> 00:43:51,880
help, I'm really not hesitating 
to ask, you know your tech lead 

809
00:43:52,280 --> 00:43:55,640
or, you know, escalating even 
more when there's issues you 

810
00:43:55,640 --> 00:43:58,880
don't know how to address. 
Wow, it's a really fascinating 

811
00:43:58,880 --> 00:44:01,480
concept when I read this ABCDE 
stages, right. 

812
00:44:01,480 --> 00:44:04,200
So I think the way you classify 
and categorize, where do you 

813
00:44:04,200 --> 00:44:07,360
actually find the box or the 
defect and try to actually 

814
00:44:07,360 --> 00:44:10,800
minimize the D&E stages and try 
to push it. 

815
00:44:10,880 --> 00:44:13,600
Maybe like people call it, shift
left, right where you can detect

816
00:44:13,600 --> 00:44:16,560
the issues and problems early as
much as possible. 

817
00:44:17,000 --> 00:44:20,240
So I think this goes back to 
understanding what is quality, 

818
00:44:20,240 --> 00:44:22,360
right? 
Like, I'm sure we have a big 

819
00:44:22,360 --> 00:44:24,480
team. 
Not everyone has the same idea 

820
00:44:24,480 --> 00:44:27,000
of quality, right? 
And in lean, I think you 

821
00:44:27,000 --> 00:44:29,920
mentioned the right first time 
or maybe built in quality, 

822
00:44:29,920 --> 00:44:32,320
right. 
How can we actually spread the 

823
00:44:32,320 --> 00:44:35,760
same understanding of quality 
amongst the team and what does 

824
00:44:35,760 --> 00:44:39,080
it mean by built in quality and 
right for the first time? 

825
00:44:40,120 --> 00:44:42,840
Well, it's it's interesting, but
I think the biggest resistance 

826
00:44:42,840 --> 00:44:45,680
when you define quality, or 
rather when you define a defect 

827
00:44:45,800 --> 00:44:49,680
is, you know, usual human 
behaviour, so defensiveness. 

828
00:44:50,040 --> 00:44:51,400
So I'll give you an example I 
love. 

829
00:44:51,840 --> 00:44:55,120
A customer complaints because 
there's a button and the button 

830
00:44:55,120 --> 00:44:57,480
says login. 
And that customer doesn't speak 

831
00:44:57,480 --> 00:44:58,920
English. 
So he's like, what does that 

832
00:44:58,920 --> 00:45:01,280
mean? 
And so you go to the deaf team 

833
00:45:01,280 --> 00:45:03,800
and you say there's a bug 
because, you know, we left the 

834
00:45:03,800 --> 00:45:07,000
login word for the login button 
and it should be, you know, 

835
00:45:07,000 --> 00:45:08,920
translated. 
And the deaf team was like, 

836
00:45:08,920 --> 00:45:11,080
that's not a bug. 
Our responsibility is not 

837
00:45:11,080 --> 00:45:14,080
checking that every word gets 
perfectly translated, etcetera, 

838
00:45:14,080 --> 00:45:15,920
etcetera. 
So that's defensiveness. 

839
00:45:16,120 --> 00:45:19,400
So the answer is it's not a bug,
because it's not us. 

840
00:45:20,040 --> 00:45:23,520
And one thing I've learned is to
really say it is a bug because 

841
00:45:23,600 --> 00:45:27,400
it is an unmet expectation for 
the customer and for the user. 

842
00:45:27,960 --> 00:45:32,320
But let's be clear that it's not
a dev bug, it's a content bug 

843
00:45:32,440 --> 00:45:34,920
for example. 
And then you can agree once you 

844
00:45:34,920 --> 00:45:36,760
say OK, there's different like 
sources of bugs. 

845
00:45:36,760 --> 00:45:39,320
You know you can have an issue 
on the content, you can have an 

846
00:45:39,320 --> 00:45:42,640
issue on the production servers,
you can have an issue on the dev

847
00:45:42,640 --> 00:45:46,560
side, but as soon as the 
customer has like. 

848
00:45:46,920 --> 00:45:51,040
A quite clear unmet expectation 
then let's call it a bug. 

849
00:45:51,040 --> 00:45:53,840
And that's how we manage to 
agree on on this definition. 

850
00:45:54,720 --> 00:45:57,160
Yeah, I think it's a very 
simplified way of defining 

851
00:45:57,160 --> 00:45:59,920
quality, right, As long as you 
don't meet customers 

852
00:45:59,920 --> 00:46:01,800
expectation. 
So coming back to the customer 

853
00:46:01,800 --> 00:46:03,520
value, right, you don't meet 
their value. 

854
00:46:03,840 --> 00:46:05,760
I think you can call it a bug 
regardless. 

855
00:46:05,760 --> 00:46:07,600
You know, like how do you 
classify the bugs, right. 

856
00:46:08,040 --> 00:46:09,560
I think that is very, very 
important. 

857
00:46:09,920 --> 00:46:12,640
And I think another important 
stuff that I picked from the 

858
00:46:12,640 --> 00:46:15,040
book when I read that part about
quality, right. 

859
00:46:15,040 --> 00:46:18,080
So I just read it here. 
The team should not accept bad 

860
00:46:18,080 --> 00:46:21,000
quality from upstream, they 
should not create defects in 

861
00:46:21,000 --> 00:46:24,840
their own work and they should 
not pass low quality items along

862
00:46:24,840 --> 00:46:27,280
downstream. 
So this is like an extreme way 

863
00:46:27,280 --> 00:46:29,480
of really defining quality. 
You don't accept from the 

864
00:46:29,480 --> 00:46:32,360
source, you also don't introduce
low quality and you don't pass 

865
00:46:32,360 --> 00:46:35,160
it to the downstream as well. 
So I think if everyone aspires 

866
00:46:35,160 --> 00:46:37,800
to do this, I'm sure the kind of
quality that you produce will be

867
00:46:37,800 --> 00:46:40,640
really, really high. 
So another important aspect of 

868
00:46:40,640 --> 00:46:42,720
lean is actually about people, 
right? 

869
00:46:42,720 --> 00:46:46,600
So I think trust is 1 big thing.
The second thing is about people

870
00:46:46,600 --> 00:46:49,720
growing and learning every day. 
So there's this thing called 

871
00:46:49,720 --> 00:46:52,440
Kaizen, which I'm sure some 
people would also have heard 

872
00:46:52,440 --> 00:46:55,080
about this concept. 
So tell us more about what is 

873
00:46:55,080 --> 00:46:57,400
this Kaizen all about? 
How do you actually implement 

874
00:46:57,400 --> 00:47:01,440
that in Theodore so that maybe 
people are more engaged and much

875
00:47:01,440 --> 00:47:04,720
more thriving in their behaviors
and they wanna improve both 

876
00:47:04,800 --> 00:47:06,760
personally and also for the 
company? 

877
00:47:07,680 --> 00:47:11,640
Maybe a bit of explanation from 
the lean point of view, the 

878
00:47:11,640 --> 00:47:14,640
Kaizen is hearts of the fun at 
work. 

879
00:47:14,960 --> 00:47:18,720
If you are simply in execution 
all the time and you never 

880
00:47:18,960 --> 00:47:22,840
change anything and you never 
think about what you do, your 

881
00:47:22,840 --> 00:47:27,120
job is pretty spiritless and and
not not very interesting. 

882
00:47:27,960 --> 00:47:31,000
Before Kaizen is. 
Just first make sure that all 

883
00:47:31,000 --> 00:47:34,360
the systems work and people have
the tools to work and so on. 

884
00:47:34,960 --> 00:47:37,280
Once we've got that, we've got 
the basics. 

885
00:47:37,280 --> 00:47:38,920
So people have the tools to 
work. 

886
00:47:38,960 --> 00:47:41,320
They have understood the 
customer value that we 

887
00:47:41,320 --> 00:47:44,160
discussed. 
They are put under tension 

888
00:47:44,520 --> 00:47:48,800
through the lead time and they 
are given the right ways of 

889
00:47:48,800 --> 00:47:51,000
understanding what's normal from
abnormal. 

890
00:47:51,320 --> 00:47:57,680
Then they can react to abnormal 
and not only and on their boss 

891
00:47:57,720 --> 00:48:02,040
or the team leader, but be part 
of the solution, be part of the 

892
00:48:02,040 --> 00:48:05,360
problem solving. 
Therefore, learn from the 

893
00:48:05,520 --> 00:48:07,560
problem solving and the 
exploration. 

894
00:48:07,960 --> 00:48:09,800
And this is what the Kaizen is 
all about. 

895
00:48:09,800 --> 00:48:13,120
Kaizen is ready try to improve 
all the time. 

896
00:48:13,120 --> 00:48:17,680
It's a mindset first, try to 
improve all the time on any 

897
00:48:17,680 --> 00:48:21,080
little things. 
And I remember discussion with 

898
00:48:21,080 --> 00:48:24,040
families and Bruno, the other Co
founder of Theodo. 

899
00:48:24,400 --> 00:48:28,520
They wanted Kaizen to be 
something to help to add value 

900
00:48:28,520 --> 00:48:30,680
to the customer. 
They were looking at customer 

901
00:48:30,680 --> 00:48:33,920
problems initially. 
And it turned out that the first

902
00:48:33,920 --> 00:48:38,280
Kaizen that the team did is 
improve situations for 

903
00:48:38,280 --> 00:48:41,600
themselves. 
They created Kaizen first on the

904
00:48:41,600 --> 00:48:44,920
tools and the conditions in 
which they were working. 

905
00:48:44,920 --> 00:48:49,760
And then they were able to focus
on the customer and do Kaizen 

906
00:48:49,760 --> 00:48:52,920
for the customer value. 
But it's key for the fun. 

907
00:48:53,600 --> 00:48:55,360
Yeah, I love Katherine's point 
about fun. 

908
00:48:55,880 --> 00:48:58,640
One definition I was given about
Kaizen, which I think works 

909
00:48:58,640 --> 00:49:01,200
really well for software 
engineers is. 

910
00:49:01,680 --> 00:49:05,480
What you want is to be in the 
state of flu, and Kaizen is all 

911
00:49:05,480 --> 00:49:09,280
the efforts to address the 
issues when you're not in flu. 

912
00:49:09,560 --> 00:49:11,840
So you want to be as a 
developer, you want to be in the

913
00:49:11,840 --> 00:49:13,320
state of flu. 
And every time you're not in the

914
00:49:13,320 --> 00:49:16,520
state of flu, you're like there 
was like something that blocked 

915
00:49:16,520 --> 00:49:19,320
me or stopped me, Let's do 
Kaizen to improve that 

916
00:49:19,320 --> 00:49:22,280
situation. 
And very concretely speaking, at

917
00:49:22,280 --> 00:49:24,320
Theodore, you could do Kaizen 
whenever you want. 

918
00:49:24,800 --> 00:49:27,720
But to make sure that teams 
really take a step back, we 

919
00:49:27,720 --> 00:49:31,040
organise one day workshops with 
somebody who's got a lot of 

920
00:49:31,040 --> 00:49:34,840
experience acting as a 
facilitator and going through a 

921
00:49:34,840 --> 00:49:38,920
framework called a six step 
Kaizen framework, where we look 

922
00:49:38,920 --> 00:49:41,040
at the problem. 
So it can be like a tooling 

923
00:49:41,040 --> 00:49:44,080
thing, like for example, CI is 
too long, you know, I don't know

924
00:49:44,080 --> 00:49:46,080
why continuous integration takes
20 minutes. 

925
00:49:46,480 --> 00:49:49,880
Could we get it to like 10 or 5 
minutes and then you know, using

926
00:49:49,880 --> 00:49:52,640
the six steps, analyse all the 
potential issues? 

927
00:49:53,040 --> 00:49:55,200
And really think about new 
ideas. 

928
00:49:55,440 --> 00:49:57,760
But what is very important in 
the guys end, the goal is not 

929
00:49:57,760 --> 00:50:00,640
the the improvement but it's 
also like the learning. 

930
00:50:00,680 --> 00:50:04,400
Usually when a team does that, 
it's not because there's a easy 

931
00:50:04,400 --> 00:50:07,520
quick win, it's because some 
very complicated things are 

932
00:50:07,520 --> 00:50:09,560
happening under the hood. 
And you know, they take that 

933
00:50:09,560 --> 00:50:12,320
time to really understand and 
better understand the frameworks

934
00:50:12,800 --> 00:50:15,120
and you know the project 
complexity etcetera. 

935
00:50:15,920 --> 00:50:18,280
I really like the way you 
mentioned that Kaizen is all the

936
00:50:18,280 --> 00:50:20,800
things that you do to actually 
improve the flow, right. 

937
00:50:20,800 --> 00:50:23,960
So I think based on the recent 
paper as well, right, developer 

938
00:50:23,960 --> 00:50:26,600
experience, developer 
productivity flow is definitely 

939
00:50:26,600 --> 00:50:29,160
one of the key attribute where 
we should optimize. 

940
00:50:29,440 --> 00:50:32,640
So I think doing Kaizen, like 
embodying Kaizen mindset means 

941
00:50:32,640 --> 00:50:35,320
like you do everything that you 
could to actually improve the 

942
00:50:35,320 --> 00:50:38,000
flow for the team and also for 
the individual, right? 

943
00:50:38,600 --> 00:50:41,400
And I think another thing is 
when you have created this fun 

944
00:50:41,400 --> 00:50:43,920
environment, right, you actually
make the work interesting 

945
00:50:43,920 --> 00:50:45,400
itself. 
So just like what Catherine 

946
00:50:45,400 --> 00:50:48,600
mentioned, you don't just 
execute just for the sake of 

947
00:50:48,600 --> 00:50:51,880
finishing the task on achieving 
the company's target, right? 

948
00:50:52,120 --> 00:50:53,880
But actually you also make it 
fun, right? 

949
00:50:53,880 --> 00:50:56,800
You learn through the process 
and you actually figure out 

950
00:50:56,800 --> 00:50:58,880
something that you could improve
all the time. 

951
00:50:59,000 --> 00:51:01,080
I think that's also another key 
that I learn. 

952
00:51:02,120 --> 00:51:05,760
So as we go to the end of our 
conversation, is there anything 

953
00:51:05,760 --> 00:51:08,840
that you want to highlight from,
you know, Theodore journey about

954
00:51:08,840 --> 00:51:11,320
implementing Lean? 
So if there's something I don't 

955
00:51:11,320 --> 00:51:14,480
know, like fun fact or trivia or
anecdotes that you want to share

956
00:51:14,480 --> 00:51:17,120
with us. 
There's one thing I can say 

957
00:51:17,120 --> 00:51:20,200
about Cajun and making the job 
people easier. 

958
00:51:20,240 --> 00:51:22,760
Fabulous mentioned earlier the 
login feature. 

959
00:51:23,040 --> 00:51:27,400
When you develop apps, the login
feature is the recurrent the 

960
00:51:27,400 --> 00:51:30,680
most recurrent feature. 
Everybody starts with the login.

961
00:51:31,080 --> 00:51:34,720
And one of the things they've 
done to help people work in the 

962
00:51:34,720 --> 00:51:39,000
flow is to actually find a a 
standard approach to log in 

963
00:51:39,240 --> 00:51:44,000
before everybody was reinvented 
the wheel on the log in part and

964
00:51:44,000 --> 00:51:47,400
they have now designed standard 
approach, they call that 

965
00:51:47,560 --> 00:51:51,520
enablers in the things that 
facilitate the life of of the 

966
00:51:51,520 --> 00:51:54,520
people. 
So they do have technical 

967
00:51:54,520 --> 00:51:57,320
standards. 
That they develop because they 

968
00:51:57,320 --> 00:52:02,200
know it's a recurring feature 
and it will save people time to 

969
00:52:02,200 --> 00:52:05,640
have something to start with 
rather than a blank page. 

970
00:52:06,000 --> 00:52:08,320
A blank page effect is 
terrifying. 

971
00:52:08,520 --> 00:52:12,200
Sometimes you have anything. 
No, but you you were asking 

972
00:52:12,200 --> 00:52:15,640
about the highlights. 
I think clearly going on the 

973
00:52:15,640 --> 00:52:18,600
Game Bar is is the one highlight
I will insist on. 

974
00:52:19,440 --> 00:52:21,680
Right. 
So yeah, let's go to the next 

975
00:52:21,680 --> 00:52:25,240
section whereby I will ask you 
this question that I have to ask

976
00:52:25,240 --> 00:52:27,760
for all my guests which is to 
share what I call the three 

977
00:52:27,760 --> 00:52:30,840
technical leadership wisdom. 
So you can think of it just like

978
00:52:30,840 --> 00:52:34,600
you know advice that you want to
impart to the listeners here so 

979
00:52:34,600 --> 00:52:37,120
that we all can learn from you. 
So maybe, I don't know how do 

980
00:52:37,120 --> 00:52:39,000
you want to structure this? 
I'll leave it up to you. 

981
00:52:39,000 --> 00:52:41,520
Maybe you can share your version
of three technical leadership 

982
00:52:41,520 --> 00:52:45,120
wisdom. 
Maybe I can start with one is in

983
00:52:45,120 --> 00:52:49,040
the book we tried #1. 
Not to discuss lean, but to 

984
00:52:49,040 --> 00:52:54,680
discuss business situations like
how do you get new customers and

985
00:52:54,680 --> 00:52:58,760
how you retain them? 
How do you get new employees and

986
00:52:58,760 --> 00:53:03,880
you retain them, How you try and
use the customer lethal 

987
00:53:03,880 --> 00:53:08,960
obsession to create tension and 
customer visibility inside your 

988
00:53:08,960 --> 00:53:11,200
teams. 
How do you remain on the 

989
00:53:11,200 --> 00:53:14,760
technical edge? 
So all those questions that are 

990
00:53:14,800 --> 00:53:18,440
key in any tech business are 
addressed by Lean. 

991
00:53:18,440 --> 00:53:21,600
And Lean is a framework to 
understand what the next step 

992
00:53:21,600 --> 00:53:23,880
is. 
And in addition to that, the 

993
00:53:23,880 --> 00:53:28,920
customer focus on the value all 
the time will bring you more 

994
00:53:28,920 --> 00:53:32,800
turnover. 
The focus on the end on that we 

995
00:53:32,800 --> 00:53:36,320
discussed not passing bad 
quality, not receiving bad 

996
00:53:36,320 --> 00:53:39,120
quality and so on. 
This is the best way to reduce 

997
00:53:39,120 --> 00:53:41,720
your costs. 
Because most of your costs are 

998
00:53:41,720 --> 00:53:47,160
coming from bad quality reworks,
penalties for delivering a bad 

999
00:53:47,160 --> 00:53:50,680
product, and so on. 
And adjusting time is the best 

1000
00:53:50,680 --> 00:53:53,680
way to actually make the best of
your assets. 

1001
00:53:53,880 --> 00:53:57,120
So it's true in manufacturing, 
how do you make your machines 

1002
00:53:57,120 --> 00:53:59,960
flexible? 
But in the tech world where your

1003
00:53:59,960 --> 00:54:05,320
assets are people, how do you 
make the most of your people as 

1004
00:54:05,320 --> 00:54:09,480
assets to deliver 1st and to 
deliver right the first time? 

1005
00:54:10,080 --> 00:54:14,400
So all those are ways to make 
more money in a sustainable way 

1006
00:54:14,480 --> 00:54:18,200
and to grow efficiently. 
And this is really important. 

1007
00:54:18,200 --> 00:54:22,080
This is not a book about tools, 
it's a book about building a 

1008
00:54:22,080 --> 00:54:25,960
sustainable future for your 
company and how Lean helps you 

1009
00:54:25,960 --> 00:54:28,960
doing that. 
We discussed undone and abnormal

1010
00:54:28,960 --> 00:54:34,560
conditions for the CEOCTO, for 
Fabrica and Renoir and all the 

1011
00:54:34,600 --> 00:54:37,360
team leaders. 
It's a perfect way to understand

1012
00:54:37,360 --> 00:54:42,320
where the organization is stuck.
All those and on pools will tell

1013
00:54:42,320 --> 00:54:46,240
you exactly what the company 
doesn't know how to do, you know

1014
00:54:46,240 --> 00:54:49,560
where where we're stuck in terms
of feasibility, technicity, 

1015
00:54:49,880 --> 00:54:53,280
capability and so on. 
So it's a very interesting 

1016
00:54:53,280 --> 00:54:57,680
mapping of your problems and 
This is why Boris Bernal and 

1017
00:54:57,680 --> 00:55:00,920
Farris are very much on to the 
end on thing and the problem 

1018
00:55:00,920 --> 00:55:04,440
solving, because they this is 
where they're stuck and this is 

1019
00:55:04,440 --> 00:55:08,000
what they need to address. 
And I think you know the tech 

1020
00:55:08,000 --> 00:55:11,120
leadership wisdom, I think your 
objective and when you're in 

1021
00:55:11,120 --> 00:55:14,960
tech leadership is to grow your 
teams to make better products. 

1022
00:55:15,440 --> 00:55:19,880
And I think the lean tool to do 
that, I hope I've insisted 

1023
00:55:19,880 --> 00:55:25,880
enough, is really gamba, gamba 
booths on your teams to like see

1024
00:55:25,880 --> 00:55:28,520
their working conditions. 
And you mentioned it not not to 

1025
00:55:28,520 --> 00:55:31,080
micromanage them, but really to 
ask questions, to observe the 

1026
00:55:31,080 --> 00:55:34,680
conditions and therefore you 
know, be there to help them when

1027
00:55:34,680 --> 00:55:37,320
they need it. 
But also came back at the users 

1028
00:55:37,320 --> 00:55:39,800
and customers to really 
understand how the product is 

1029
00:55:39,800 --> 00:55:44,800
built and then connecting both 
to, you know, grow your teams on

1030
00:55:44,800 --> 00:55:49,080
one side, but grow them on the 
challenges, encourage them to 

1031
00:55:49,120 --> 00:55:51,680
think harder about the 
challenges that the users and 

1032
00:55:51,840 --> 00:55:55,240
customers are having, right. 
Thank you so much for this joint

1033
00:55:55,240 --> 00:55:57,800
effort, for the wisdom. 
So I really love all of that. 

1034
00:55:57,800 --> 00:56:00,960
So if people want to connect 
with you or learn more about 

1035
00:56:00,960 --> 00:56:04,000
Lean and maybe Theodore Journey,
is there a place where they can 

1036
00:56:04,000 --> 00:56:07,240
reach out online? 
They can reach both of us on 

1037
00:56:07,240 --> 00:56:08,880
LinkedIn. 
I think this is the most 

1038
00:56:08,960 --> 00:56:12,440
efficient way and and of course 
they can read the book because 

1039
00:56:12,440 --> 00:56:16,280
they'll understand much more 
what we've tried to explain 

1040
00:56:16,280 --> 00:56:19,680
today with the book. 
LinkedIn and Twitter. 

1041
00:56:19,720 --> 00:56:23,760
I'm Fabris B on Twitter, right? 
So I think I find the book 

1042
00:56:23,760 --> 00:56:25,440
really, really interesting and 
insightful. 

1043
00:56:25,440 --> 00:56:28,880
So for people who are interested
to learn more about Lean, I 

1044
00:56:28,880 --> 00:56:32,040
think it's it's a good resource 
where you can actually learn 

1045
00:56:32,040 --> 00:56:33,840
from a real practical use case, 
right? 

1046
00:56:33,840 --> 00:56:37,480
Not just theory, but also 
practical use case how this gets

1047
00:56:37,480 --> 00:56:40,000
implemented in a software 
consulting company, right. 

1048
00:56:40,000 --> 00:56:42,120
So I think that's very 
interesting as well. 

1049
00:56:42,400 --> 00:56:44,960
So thank you so much, Fabrice 
and Katrine for your time. 

1050
00:56:44,960 --> 00:56:47,920
Really enjoy this conversation 
and learn a lot about LEAN 

1051
00:56:47,920 --> 00:56:49,480
today. 
So thank you again for that. 

1052
00:56:49,960 --> 00:56:52,320
Thank you for having us. 
Yes, thank you. 

1053
00:56:52,320 --> 00:56:54,200
That was fun. 
That was interesting. 

1054
00:56:56,680 --> 00:56:59,960
Thank you for listening to this 
episode and for staying right 

1055
00:56:59,960 --> 00:57:02,280
until the end if you highly 
enjoyed it. 

1056
00:57:02,640 --> 00:57:04,880
I would appreciate if you share 
it with your friends and 

1057
00:57:04,880 --> 00:57:07,880
colleagues who you think would 
also benefit from listening to 

1058
00:57:07,880 --> 00:57:09,960
this episode. 
And if you're new to the 

1059
00:57:09,960 --> 00:57:12,960
podcast, make sure to subscribe 
and leave me your valuable 

1060
00:57:12,960 --> 00:57:15,960
review and feedback. 
It helps me a lot in order to 

1061
00:57:15,960 --> 00:57:19,240
grow this podcast better. 
You can also find the full show 

1062
00:57:19,240 --> 00:57:22,480
notes of this conversation on 
the episode page at Technically 

1063
00:57:22,480 --> 00:57:25,560
journal dot dev website, 
including the full transcript, 

1064
00:57:25,840 --> 00:57:29,440
interesting quotes and links to 
the resources mentioned from the

1065
00:57:29,440 --> 00:57:31,280
conversation. 
And lastly. 

1066
00:57:31,720 --> 00:57:34,160
Make sure to subscribe to the 
shows mailing list on 

1067
00:57:34,160 --> 00:57:37,440
technojunnel dot dev to get 
notified for any future 

1068
00:57:37,440 --> 00:57:39,720
episodes. 
Stay tuned for the next 

1069
00:57:39,720 --> 00:57:42,960
Technojunnel episode, and until 
then, goodbye.

