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Welcome to the new Manager 
podcast. 

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I'm your host, Kim Nickel. 
Hello and welcome. 

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I'm glad you're here and I hope 
you're doing well. 

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This is episode 200 of the New 
Manager podcast. 

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It's also the last episode of 
the year 2024. 

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We we only have a couple of days
left and then we're moving into 

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a new year. 
And so for today's episode, I 

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wanted to talk about the 
Eisenhower Matrix. 

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This is a tool that's been 
around for a long time. 

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It's named after Dwight 
Eisenhower. 

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And he used to be president of 
the United States long, long 

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ago. 
And he also was a general during

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World War 2. 
So he's a guy who was making a 

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lot of decisions, who had a lot 
of problems to solve. 

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And there is a quote that is 
attributed to him. 

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And he said, apparently I have 
two kinds of problems, the 

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urgent and the important. 
The urgent are not important and

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the important are never urgent. 
And so from this quote, we have 

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now this tool that has four 
quadrants and they are 

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combinations of urgency and 
importance. 

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And it gives us a lens through 
which we can consider all of the

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things that are on your To Do 
List, all of the things that are

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asking for your attention. 
And it can help you decide just 

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by organizing tasks, it can help
you decide what to give your 

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attention to. 
So on one quadrant, we have 

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things that are urgent and 
important. 

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These tend to be a bit rare 
because truly important things 

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tend to not be like what's in 
our in our field of view. 

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The urgency, though, we 
sometimes conflate with 

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importance. 
If something seems urgent, it 

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can be assumed or people might 
think, oh this is urgent, 

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therefore I must address it 
right now. 

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But just because it's urgent 
doesn't mean that it's also 

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important. 
So in this box of things that 

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are urgent and important, it's 
going to be something that needs

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immediate attention and it has 
an impact or an effect on longer

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term goals, something that will 
matter down the road in the 

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quadrant that is not urgent. 
But yes, very important. 

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Those are going to be tasks that
are relevant to those longer 

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term goals and needs, but they 
don't need immediate attention. 

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There's no urgency. 
And the danger when anything is 

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not urgent is that it's simply 
going to fall out of mind, fall 

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off the radar. 
Because, I mean, I think we're 

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just in such a flood of urgency.
There's always something that 

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you could be doing now. 
And it can be difficult to 

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discern when everything seems 
urgent. 

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We want to really discern 
between what's the level of 

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importance and who decides if 
something is important. 

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Other people might think 
something is very important and 

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put a lot of urgency on it. 
Maybe in your estimation, that 

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doesn't line up. 
So you want to be thinking like,

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who decides if something is 
important? 

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We have another quadrant, which 
is things that are urgent but 

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not important, and those are 
tasks that need immediate 

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attention, but they're not that 
important for the long term. 

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And then we have the quadrant, 
which are things that are not 

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urgent and not important, and 
those are often described as 

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tasks that can waste time and 
should be eliminated. 

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And so the idea is that once you
have those four quadrants, you 

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can then make decisions about 
how you are going to use your 

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time and attention and resources
to address them. 

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Now, one of the nuances to using
this tool comes into play when 

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we think about like, what do we 
know about neurodiversity and 

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the way that different people 
and different brains process 

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things differently. 
So for example, when something 

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is not urgent or it's not 
important, according to this 

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tool, you shouldn't even do it. 
It's not urgent, it's not 

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important, why do it? 
But if we think through the lens

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of neurodiversity and we think 
about, well, what is it that 

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brains need, then it could be 
that the thing that is not 

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urgent and not important is 
actually a thing that you 

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already know how to do. 
And so it feels satisfying to do

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it, which gives you a feeling of
reward and a sense of kind of 

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regulating yourself in a chaotic
environment. 

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Like if you're feeling 
overwhelmed with new things that

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you don't know how to solve, you
know your brain wants to do what

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it knows how to do. 
It will feel successful when 

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it's doing something familiar. 
And so you might find yourself 

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doing things that are not urgent
and not important, and they 

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should be crossed off the list, 
and yet you find yourself there.

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Instead of beating up on 
yourself, just consider what 

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other need is being met. 
That I am spending time here. 

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Am I avoiding a difficult 
conversation? 

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Am I feeling satisfied by a 
feeling of accomplishment? 

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Is it giving me something that 
feels productive? 

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Like it's not urgent and it's 
not important, but I get a 

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feeling of satisfaction or 
completion in completing this 

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thing. 
Get curious about, like, what is

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it that's going on that's 
keeping you there? 

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And the other reason why it's 
helpful to think in these terms 

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is the more you understand about
yourself, the more you can apply

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tools like the Eisenhower Matrix
in a way that will best serve 

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you. 
So the Eisenhower Matrix, you 

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know, people will say if it's 
something is urgent but not 

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important, then that's the 
thing. 

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You should delegate. 
OK, so then you need to ask what

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do I need in order to delegate 
things? 

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Do I have the right people in 
place? 

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Do I need to communicate things 
or train people? 

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Like what is it that I need to 
be willing to let go of? 

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And maybe it's the willingness 
to let someone else be bad at 

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something that you are very good
at that can be so painful when 

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you think it would just be 
faster and easier if I did it 

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myself because I can do it 
faster. 

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But if it's urgent, not 
important, it might be time to 

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delegate it to someone else. 
You're going to want to 

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understand what is it that 
you're feeling about that that 

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has you questioning whether 
you're ready to delegate 

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something or not. 
And then we have this quadrant 

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where things are not that 
urgent, but they are important. 

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Those are the things that you 
want to schedule because if they

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don't get scheduled, they won't 
get done. 

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And one of the things I think 
about as we come into the end of

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the year and start thinking 
about the new year, what are the

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things that you are going to 
schedule? 

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Another way of thinking about 
it, what are the things that you

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will create and protect time 
for? 

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Because let's face it, there are
lots of things to do to do lists

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are very full and they kind of 
have this infinite scroll 

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effect. 
Like there's plenty of stuff 

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that you could put on that list 
to do, but you're having to make

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decisions about what you use 
your time for, how you use your 

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energy, your attention. 
And so if you don't make the 

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time for those things that are 
not so urgent but they are 

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important, then they won't 
happen. 

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I feel like the end of the year 
always brings us collectively to

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a place of reflection and also 
intention setting. 

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What happened this year and what
is the intention that you are 

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going to bring into the year 
ahead? 

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What will be different in the 
year ahead? 

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How will you direct your energy,
your time, and your attention? 

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How are you going to grow and 
how is your organization going 

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to grow? 
How is your organization going 

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to be better because you are 
growing? 

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I don't know, but I think those 
are all good questions to pause 

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and reflect on. 
And it can be hard to do in the 

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daily demand of everyday life. 
So a big part about being a 

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manager and being a leader is 
stepping into the willingness to

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step back and take that bigger 
picture, to take time to 

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reflect. 
Because if you don't choose to 

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do it, it probably won't happen.
It might feel weird. 

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If that's something you haven't 
done before, then that's OK. 

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You know, just see that as a 
sign of growth, that you're now 

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coming into the stage of the 
discomfort of strategic 

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perspective, the discomfort of 
choosing to say no to things 

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that you're good at because 
that's not the best use of your 

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time or your energy. 
Maybe now it's time for you to 

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be solving problems that other 
people are not going to be able 

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to solve. 
Maybe it's a problem that hasn't

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happened before for you or for 
your organization. 

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And if that's true, then you're 
really going to need your 

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creativity, your 
resourcefulness, and the 

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internal sense of like 
commitment to trusting yourself 

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in your decisions so that you 
can move forward, learn from 

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what's happening, and stay in 
the moment. 

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They can be so easy to freeze 
and try to whiteboard every 

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potential outcome and then just 
feel scared and overwhelmed by 

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not knowing which decision to 
make or which path to take. 

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As you go into the year, just be
mindful of this. 

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If it helps to use the 
Eisenhower Matrix, then do so. 

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Draw that grid and look at those
4 quadrants, look at each of 

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those different categories and 
bring the lens of your own 

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self-awareness to it, how you 
understand yourself. 

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And don't use it as a way to 
kind of beat up on yourself, 

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right? 
But just use it as a a useful 

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tool that might help you gain 
some perspective and make some 

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decisions about how you're going
to use your time. 

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One of the other reasons I 
wanted to talk about this with 

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you today as we're coming into 
the end of the year is I have 

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also realized that I have been 
so in the flow with this podcast

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that I'm now 200 episodes in. 
And what I really want is to 

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take a step back, to give myself
a break so that I can think 

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about what's next. 
You know, it is so easy to get 

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in a flow and just continue on 
and on and on. 

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And what I am choosing now is I 
want to take a pause, take a 

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step back and really think about
how can I make this podcast 

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useful for you? 
What's next? 

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What do I want to do differently
with this show? 

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And so I am going to give myself
some time to do some reflection,

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some thinking, maybe some 
experiments, try and create some

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things that might be a little 
bit different, and then bring 

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that back here. 
I don't know exactly how long 

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I'll be away, but the good news 
is you've got 200 episodes. 

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You've got an entire audio 
library to go through when you 

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need or want a little boost, a 
little bit of support. 

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And if you want to learn with me
real time, then you're going to 

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want to join my course. 
My course starts on January 7th.

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There's still room if you'd like
to join and if this is not the 

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right timing for you, no 
problem. 

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Just get on the wait list and 
you'll be notified the next time

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I offer it. 
And I also have some other 

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classes that I'm planning for 
Q1. 

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They haven't been scheduled yet,
but to find out more about those

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you want to get on the wait 
list. 

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So that is what I wanted to 
share with you today. 

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You know, it's kind of wild. 
I feel like coming into 

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December, it always feels like a
surprise, like we're here in 

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December already. 
Where did the time go? 

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Indeed, Where did the time go? 
The time goes where it always 

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goes. 
It goes away. 

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But what we can do is we can 
practice placing our attention 

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in the moment so that when 
you're here, you're really here.

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And we can practice making 
decisions and committing to them

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and moving forward and then 
letting things go so we can 

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arrive in the new moment without
carrying the baggage of self 

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doubt or hesitation with us. 
And that's something that takes 

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some practice. 
The good news is that you're 

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really good at learning. 
You could not have lived to 

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adulthood if that were not true.
So I know you've already got 

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that in you. 
That is what I wanted to share 

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with you today. 
Thank you so much for listening.

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I will be back. 
I just don't know when. 

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But follow me on LinkedIn, 
connect with me, stay in touch, 

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and I will be back when I will 
be back. 

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Have a beautiful, peaceful and 
joyful New year and I'll talk to

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you again next time. 
When you're more effective at 

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work, you're happier in your 
life. 

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And when you're happier in your 
life, you're more effective at 

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work. 
I can help. 

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Go to my website, kimnickel.com 
and sign up for a coaching 

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consult. 
It can get better.

