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Welcome to the Bringing the 
Human Back to Human Resources 

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podcast. 
I'm Tracy Chernoff, and I've 

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spent my entire professional 
career in HR. 

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Each week, we'll explore the 
delicate balance between people 

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and business with the aim to 
reconnect the two and create 

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meaningful outcomes. 
Listen in as I share my own 

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experiences, challenge the 
status quo, and chat with guests

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from various industries about 
our mission to bring the human 

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back to human resources. 
Hi everyone, welcome back to the

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Bringing the Human Back to Human
Resources podcast. 

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Thank you so much for being here
for another week. 

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Don't forget to rate, review, 
and subscribe wherever you're 

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catching this episode. 
And this is actually, I think 

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the first episode of its kind. 
I don't think I've ever talked 

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about profit sharing with a 
guest or really at all ever on 

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my show in what is now basically
5 years. 

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So this is a long overdue 
conversation and I'm really 

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excited to have Rob Gallaher on 
the podcast because he is this 

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is this is his bread and butter.
This is what he's really going 

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to help us understand better and
hopefully implement in our own 

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businesses and organizations. 
So let me introduce you to Rob. 

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He is the CEO of Gallaher Co. 
In 2010, he started his own 

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construction company and has 
since grown to lead five 

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companies across multiple 
industries. 

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For over a decade he's been he 
has been building and leading 

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businesses. 
One of the most powerful lessons

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he's learned is the incredible 
impact of aligning employee 

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success with company success, 
which fueled his passion for 

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profit sharing. 
Through years of implementing 

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and refining these strategies 
and his own companies, Rob has 

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seen first hand how profit 
sharing can transform a 

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workplace in fostering 
collaboration, boosting 

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motivation, and ultimately 
driving significant growth. 

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He recently distilled this 
experience and insight into his 

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book Profit Sharing the Power of
Shared Success. 

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And in July, he launched an 
online course teaching others 

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how to set up profit sharing in 
their own organizations. 

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So Rob, thank you so much for 
bringing all of your wisdom and 

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insight to us. 
This no. 

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Thank you Tracy for having me 
on. 

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I'm passionate about the subject
and I appreciate the opportunity

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to talk about it. 
Of course. 

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Well, we're really glad to have 
you on. 

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And like I said, this has not 
ever been a subject talked about

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on the podcast, which means that
there is a real opportunity for 

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everyone listening to learn 
something new or maybe even be 

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challenged a little bit on their
own beliefs around profit 

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sharing, whether they've 
experienced or kind of 

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interacted with this type of 
business strategy or not before.

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So maybe what we have to do, 
considering this is a new topic 

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for the show, is first 
understand and talk about what 

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profit sharing really is. 
And so I'll pass to you since 

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you are, you know, this is 
really your domain. 

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Yeah, well, the best 
understanding of profit sharing 

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starts with the problem you're 
trying to solve. 

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And my my particular story was I
was three years self-employed. 

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I had about 30 team members, two
companies. 

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And my problem was I was 
struggling with the with this 

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idea that my employees didn't 
think care or work like I did. 

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And so I started this journey of
self education. 

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I was talking to other business 
owners about what they were 

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doing, about this problem. 
I started reading books and I 

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really want to solve it. 
You know, I was, I was 

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micromanaging. 
I was horrible at delegating 

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because I didn't trust anyone 
because they didn't think like I

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did. 
And I double checked all their 

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work because they didn't care 
like I did. 

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And then they didn't do it fast 
enough or good enough because it

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didn't work like I did. 
And these are the, this was the 

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major complaint that I had. 
It's also the major complaint 

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that I found from every business
owner that I was reaching out to

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and speaking with. 
And so in my journey to solve 

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this problem, this idea of 
profit sharing came across my 

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desk and it was a, it was a, it 
was a page and a half of the 

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book that I was reading where 
this author was talking about 

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it, that he did it in certain 
ways across a couple of his 

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departments in his company. 
And but there was not a lot of 

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information. 
So I really dug into this idea 

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what profit sharing was like. 
What it is is, you know, it's 

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pretty simple. 
It's, it's basically sharing the

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profit of an organization to the
people that are responsible for 

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making that profit. 
But the how to, to do it is the 

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challenging part. 
And that's the, that's the, the 

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problem that I couldn't find the
solution to. 

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So I could not find a how to 
guide, I couldn't find 

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spreadsheets, I couldn't find 
metrics on how to do it or to 

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base it off of gross profit or 
net profit or revenue, what 

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percentage to give away, who 
gets it in your organization? 

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You know, all these questions 
start to come up when you sit 

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down with a blank piece of paper
and your pen and you start to 

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write out your profit sharing 
program. 

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You would get stuck really, 
really fast. 

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So in my particular instance, I,
you know, discovered this idea 

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and I read everything I could 
about it, which wasn't a lot of 

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help because there wasn't there 
was no how to about it was it 

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was all theory about profit 
sharing. 

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I brought two of my leaders in 
and we I sat them down one day 

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and they said I want to do this 
idea of profit sharing. 

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I'm going to try this idea out. 
I think that would really bridge

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the gap between ownership and 
the team in aligning our goals 

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to accomplish what a business is
supposed to do every month is 

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profit. 
And then when you have profit, 

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you can invest in your team. 
You can invest in equipment, you

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can serve more customers. 
Nothing good happens without 

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profit first, right? 
You have to have profit, Yeah. 

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So if there's no money in the 
bank, you can't move any needles

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on any spectrum, human or 
corporate or financial or 

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anything. 
So we sat down that day and we 

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started going through all these 
questions and we had all our 

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PNL's printed out. 
We had our balance sheet there. 

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We had all these, these metrics,
you know, your, your traditional

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metrics of the business. 
And we came up with by basically

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throwing in some darts and a 
black room at a dart board. 

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We didn't know where it was our 
first profit sharing program. 

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And then that next quarter we 
cut our first profit sharing 

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checks and it was a total 
disaster. 

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The I spent thousands of dollars
and I as the owner, we didn't 

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see, feel or got anything 
different as far as an ROI on 

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this program, which we, you 
know, was a, an investment into 

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our future and investment into 
our team. 

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And so that started that we went
back to the drawing board. 

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We spoke to the team members 
that got the profit sharing. 

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You know, we got more people 
involved on figuring out what it

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was supposed to do, what the, 
what the owner wanted myself and

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what they were looking for and 
how we were going to tie those 

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two metrics together to create 
this one body of people that 

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were thinking, caring and 
working the same. 

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And that's the journey that I 
went on. 

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And that's where I'm at today. 
I've, I've, I perfected this 

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system. 
I've put it into play and I've 

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seen the results. 
It's proven and the growth in 

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the numbers speak for 
themselves. 

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My retention speaks for itself 
and I want other business owners

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to know this. 
I The value that is provided to 

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my life is immense. 
The value it's provided to my 

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team members lives is immense, 
and I haven't seen anything more

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powerful in business than a 
unified team that goes out every

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day and wins. 
I love that last line that you 

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just shared. 
And I totally agree. 

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There's something really 
powerful about about that 

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feeling. 
And we've all, hopefully we all 

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have been a part of a team where
we're like, oh, yeah, we're 

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doing this together. 
And I have in the past made the 

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mistake of leaving a team like 
that. 

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And then you realize not every 
team is like that. 

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And you're like, what the heck 
Did I just, you know. 

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But at the same time, I think 
there is something motivational 

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about that for all of us that we
can create that in our own 

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organizations. 
And you know, when you and I had

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first, first of all, thank you 
for going over what profit 

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sharing is in essence. 
And when you and I had first 

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spoken a week or so ago before 
recording, it made me think like

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what other organizations that 
are like household names, so to 

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speak, engage in this profit 
sharing type of practice. 

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And I learned a lot. 
I had no idea that companies 

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like Procter and Gamble, 
Southwest Airlines and other 

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handful of other companies 
engage in profit sharing. 

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And again, household names here 
and they do things totally 

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differently. 
Procter and Gamble, they look 

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at, you know, the total annual 
profits and then they divide 

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them based on role and tenure. 
And then Southwest Airlines, 

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this is based on an article at 
least from last year. 

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So if hopefully it's still 
accurate, but forgive me if it's

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not. 
Southwest Airlines, they make 

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the percentage that is paid out 
as part of the profit sharing 

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plan a part of the annualized 
salary. 

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So it's kind of, you know, to me
that is almost similar to a 

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Commission in that it's baked 
into your total compensation. 

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But it does the same thing in 
the sense that you are motivated

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by the over by the company's 
overall achievement and that you

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are effectively like a joint 
owner. 

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You, you see your role at those 
companies and your own companies

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as being within the same level 
of ownership, even if the 

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percentages are different, as 
someone else, as the owner, as 

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the CEO. 
And I think that there's 

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something really powerful about 
that. 

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And I would imagine, because 
this was a question that I had 

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that I had to do some research 
on. 

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I would imagine that there are 
some listeners who maybe work 

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for companies who are Esop's 
like employee stock ownership 

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plan based companies or or 
companies that do provide stock 

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incentives to their employees 
that maybe there's a question 

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like what's the difference? 
Like you know, the stock 

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ownership plan is similar to 
profit sharing. 

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And actually, while that might 
be true, I did some research and

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I found that really the most 
significant differences are that

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the profit sharing setup and 
components really rely on the 

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profits. 
And so you're getting these 

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realized profits in the moment 
because it's whether it's after 

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the annual profits or it's 
quarterly. 

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You know, to your point, every 
company kind of does things 

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differently and there wasn't a 
playbook when you were trying to

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create this for yourself and 
your own business. 

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But that's a pretty significant 
difference compared to the an 

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employee stock ownership plan 
because that is based on the 

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valuation of the company and not
necessarily the profit. 

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Of course, the greater the 
profits, the greater the 

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valuation, but it is that to me,
that's actually a pretty 

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significant difference while 
both work to motivate and create

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ownership amongst the team. 
And so I'm curious, you know, in

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your own experience with profit 
sharing, that intrinsic value in

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terms of the motivation, the 
ownership, how has that 

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transformed collaboration and 
the way that your team works 

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together? 
Do you see fewer friction 

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points? 
Do you see more of the 

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camaraderie and the 
collaboration? 

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So I see a lot of things and 
then over the years I've seen a 

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lot of things that I didn't 
expect. 

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And you know, I can, we could 
talk about probably 10 different

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things. 
But one thing that I think, you 

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know, in a, in a, as ahr human 
resource background that you 

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have and, and you probably have 
a lot of human resource managers

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listening. 
But so in that point, like you 

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have a team, let's say you have 
6 people on and let's say you're

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a plumbing company, right? 
So you have the owner, you got a

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dispatcher, you have some 
estimators, project manager, 

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maybe an office manager. 
At GM, we have this group of 

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leaders that are all in charge 
of, you know, getting 

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information from the customer, 
estimating the job and 

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dispatching the plumbers and 
then the invoicing, right? 

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So the whole operation of what a
company would do. 

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And you can use this example for
a flower shop or bakery or, or 

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any kind of company. 
But what I've seen is that this 

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group of six people, you know, 
as the company grows, you have a

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profit sharing program in there 
and you'll see growth happen 

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because everybody starts to 
become united. 

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They start to understand what 
the goal is everyday and how to 

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sustain that goal, right? 
People get treated better 

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because now it's about, OK, so 
we made a mistake today. 

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We can learn from that mistake. 
Let's make sure everybody knows 

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about this, learns the same 
lesson so it doesn't repeat 

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itself in the future. 
I've seen a team root out the 

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donkeys from the from the 
stallion stable, right. 

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Stallions don't want to run with
donkeys. 

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You know, eagles don't want to 
fly with Turkey. 

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So when you have a bad apple 
somewhere in there and the whole

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team's on profit sharing in this
one person's dragging the team 

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down and hurting profit, which 
hurts their profit sharing 

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00:13:28,960 --> 00:13:31,840
check. 
They will help the owner or the 

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00:13:31,840 --> 00:13:35,520
human resource manager get that 
person out of the building. 

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And you know, these are things 
that I didn't think about going 

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00:13:39,440 --> 00:13:42,640
on. 
I've seen people think outside 

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00:13:42,640 --> 00:13:46,080
the box and bring ideas that 
have been fantastic, right? 

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They're not just clocking and 
clocking out anymore. 

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They're actually thinking about 
how can I make a difference? 

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00:13:51,160 --> 00:13:54,600
How can we make more profit? 
You know, so someone gets a 

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profit sharing check for $1000. 
The first thought is how do we 

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do this next month and the month
after that? 

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How do we make them bigger and 
more consistent? 

250
00:14:05,080 --> 00:14:08,680
And so they'll start having 
their own internal dialogue 

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about repeating this success 
over and over and over again. 

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And as a business owner, one of 
the stresses we deal with every 

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day is payroll every week or 
every two weeks, however you're 

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00:14:19,640 --> 00:14:21,640
set up. 
And then how you going to 

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00:14:21,640 --> 00:14:25,040
sustain this, excuse me, long 
term, right. 

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00:14:25,320 --> 00:14:29,720
We all have these flashes in the
pan of profit and success, but 

257
00:14:30,080 --> 00:14:32,560
maybe that was a certain 
customer that came in with a big

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00:14:32,560 --> 00:14:35,720
order and then now we need to go
find the next customer. 

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00:14:35,720 --> 00:14:39,200
And how do you going to continue
this machine that you have to 

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00:14:39,200 --> 00:14:42,480
feed that you built? 
So profit sharing has solved 

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00:14:42,480 --> 00:14:46,960
tons of of those issues that 
business owners deal with. 

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00:14:47,480 --> 00:14:50,720
And it's created this sense for 
myself. 

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00:14:50,720 --> 00:14:53,160
One of the huge things for 
myself that I did not see coming

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was I don't feel alone like I 
did before. 

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00:14:57,640 --> 00:15:01,840
I don't feel like it's me at the
top cracking the web pulling 

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00:15:01,840 --> 00:15:05,600
people up or at the bottom 
trying to push people up all the

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00:15:05,600 --> 00:15:08,560
time. 
I have team members that are 

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00:15:08,600 --> 00:15:13,640
pulling with me and pushing with
me, other team members to be in 

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00:15:13,640 --> 00:15:17,840
the same direction and getting 
them on board without me having 

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00:15:17,840 --> 00:15:20,520
to do it or out me having to 
lead the charge. 

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00:15:21,200 --> 00:15:23,720
So there's a, there's a ton of 
things that you know, you can 

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00:15:23,720 --> 00:15:27,240
imagine, you know, the biggest 
complaint business owners have 

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00:15:27,240 --> 00:15:29,560
is the whole thinking, caring 
and working like a business 

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00:15:29,560 --> 00:15:31,480
owner. 
Well, the reason why your 

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00:15:31,480 --> 00:15:34,440
employees don't do that is 
because they don't get paid like

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00:15:34,440 --> 00:15:37,640
a business owner does, right? 
They don't have the same skin in

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00:15:37,640 --> 00:15:40,200
the game. 
That business is a job to them. 

278
00:15:40,200 --> 00:15:42,880
It's not their identity like a 
business owner has. 

279
00:15:43,440 --> 00:15:49,280
So when you can bridge that gap 
and, and create this kind of 

280
00:15:49,280 --> 00:15:53,640
self-employed mentality among 
the team and then paint the 

281
00:15:53,640 --> 00:15:57,520
picture that the team wins 
together or dies together, 

282
00:15:57,560 --> 00:15:59,800
right? 
Tom Brady, you know that we all 

283
00:15:59,800 --> 00:16:03,600
know Tom Brady is did not win 
those football games by himself 

284
00:16:04,440 --> 00:16:05,840
and he's a great football 
player. 

285
00:16:05,840 --> 00:16:09,480
But if there was 11 Tom Brady's 
on that field playing this game,

286
00:16:09,480 --> 00:16:11,360
they would have lost every 
single game, right? 

287
00:16:11,360 --> 00:16:13,320
So you have to have people's 
different strengths and 

288
00:16:13,320 --> 00:16:16,680
weaknesses in the right position
and the right timing and the 

289
00:16:16,680 --> 00:16:21,120
right training as a team. 
They won all those games and all

290
00:16:21,120 --> 00:16:23,040
those Super Bowls. 
And that's what you're trying to

291
00:16:23,320 --> 00:16:27,320
create in your business as the 
owner, is that teamwork, putting

292
00:16:27,320 --> 00:16:30,560
people on the right seat on the 
bus to drive it forward every 

293
00:16:30,560 --> 00:16:32,960
single day. 
Absolutely. 

294
00:16:32,960 --> 00:16:35,840
And there's so much value in 
what you've just shared around 

295
00:16:36,320 --> 00:16:40,600
this sense of such deeply felt 
mutual ownership. 

296
00:16:40,920 --> 00:16:45,600
And it's something that I, in 
various episodes across my show,

297
00:16:45,960 --> 00:16:49,000
I've talked about that, that 
when you drive ownership, it's 

298
00:16:49,000 --> 00:16:51,280
not just accountability, but 
actual ownership. 

299
00:16:51,600 --> 00:16:54,600
That's when you see people 
working differently and working 

300
00:16:54,600 --> 00:16:57,880
differently together. 
And when I think about some of 

301
00:16:57,880 --> 00:17:01,440
the HR problems that naturally 
come to mind for someone like me

302
00:17:01,440 --> 00:17:04,319
and probably many of the 
listeners too, around how do you

303
00:17:04,359 --> 00:17:06,720
navigate poor performance? 
What do you do? 

304
00:17:06,960 --> 00:17:11,920
I mean, to me into intuitively, 
it makes me think, well, the 

305
00:17:11,920 --> 00:17:15,800
poor performers are so obvious 
because you have all of these 

306
00:17:15,800 --> 00:17:20,480
other people who are so with it 
and in the game and focused on, 

307
00:17:20,480 --> 00:17:23,520
on winning together, that then 
the person to your point, who 

308
00:17:23,520 --> 00:17:29,720
isn't pulling their weight is 
potentially kind of an outcast 

309
00:17:29,720 --> 00:17:32,400
because they're not, they're not
doing what they need to do. 

310
00:17:32,400 --> 00:17:35,320
And then it's like, well, 
they're going to take a, a cut 

311
00:17:35,320 --> 00:17:37,600
of the profits that we're 
working toward. 

312
00:17:38,000 --> 00:17:42,400
And so I imagine it's, it's like
any other underperformers 

313
00:17:42,400 --> 00:17:46,440
circumstance where, you know, 
the the team and the managers 

314
00:17:46,440 --> 00:17:50,240
work to, you know, either get 
them to be where they need to be

315
00:17:50,240 --> 00:17:52,240
or to resolve the issue 
entirely. 

316
00:17:52,560 --> 00:17:56,040
And then it also makes me think 
about how people are rewarded 

317
00:17:56,040 --> 00:17:58,720
when they are are going above 
and beyond and they are, you 

318
00:17:58,720 --> 00:18:04,600
know, clearly driven by being, 
you know, having the sense of 

319
00:18:04,600 --> 00:18:07,840
ownership in a company. 
Those people, even in 

320
00:18:07,840 --> 00:18:11,640
organizations where profit 
sharing is not established, are 

321
00:18:11,640 --> 00:18:14,440
generally hopefully well 
rewarded. 

322
00:18:14,600 --> 00:18:18,880
But I would imagine in a profit 
sharing based organization that 

323
00:18:18,880 --> 00:18:23,400
they're able to be rewarded even
more fruitfully because of the 

324
00:18:23,400 --> 00:18:25,720
impact that they have or the 
promotions that they get. 

325
00:18:26,520 --> 00:18:29,840
And you did also mention kind of
at the top of the recording that

326
00:18:31,280 --> 00:18:35,160
your retention is, is 
fundamental, like you've been 

327
00:18:35,160 --> 00:18:39,360
able to retain your team in such
a way that is generally quite 

328
00:18:39,360 --> 00:18:42,760
difficult to do for companies 
because you know what, what's in

329
00:18:42,760 --> 00:18:45,560
it for them. 
And so I'm sure there's a, 

330
00:18:45,600 --> 00:18:48,320
there's a really important story
there too. 

331
00:18:48,760 --> 00:18:50,560
Yeah. 
So a couple things for your 

332
00:18:50,560 --> 00:18:53,400
listeners. 
We still pay a competitive wage 

333
00:18:53,480 --> 00:18:57,680
in our marketplace. 
So this is not a low base salary

334
00:18:57,680 --> 00:19:01,800
plus Commission type role. 
So where the retention comes in 

335
00:19:01,800 --> 00:19:05,080
is that, you know, you have a, 
you know, construction 

336
00:19:05,080 --> 00:19:08,680
Superintendent and his wages, 
let's say in the area, let's say

337
00:19:08,680 --> 00:19:12,360
they're $80,000 a year salary. 
OK, so he can get a job 

338
00:19:12,440 --> 00:19:16,760
somewhere else making $80,000 a 
year, but can he get a job 

339
00:19:16,760 --> 00:19:20,520
making $80,000 a year? 
That's offering a, you know, a 

340
00:19:20,560 --> 00:19:25,520
minimal $1000 threshold profit 
sharing program where, you know,

341
00:19:25,520 --> 00:19:28,360
we hit, you know, 910 times out 
of the year. 

342
00:19:28,360 --> 00:19:31,960
So there's an extra $10,000 of 
income that he gets at our 

343
00:19:31,960 --> 00:19:34,640
company. 
So he's actually making more 

344
00:19:34,640 --> 00:19:37,680
money than the competitive 
weight for the competitive wages

345
00:19:37,680 --> 00:19:40,800
for his his role. 
And then he's also works in an 

346
00:19:40,800 --> 00:19:43,280
environment that works together,
right? 

347
00:19:43,360 --> 00:19:45,440
The culture is good. 
Like you said, you left a team 

348
00:19:45,440 --> 00:19:48,600
that was really good and then 
realized when you were gone what

349
00:19:48,600 --> 00:19:50,880
you had. 
And so, you know, we talked 

350
00:19:50,880 --> 00:19:53,680
about those things, we teach 
those things and and they see 

351
00:19:53,680 --> 00:19:57,680
that and live that every day. 
The the other thing I wanted to 

352
00:19:57,680 --> 00:20:00,040
mention, you brought up about 
the employee owned stock. 

353
00:20:00,680 --> 00:20:03,920
You brought up the, you know, 
like a quarterly type profit 

354
00:20:03,920 --> 00:20:06,560
sharing bonuses or they work it 
into their salary. 

355
00:20:06,560 --> 00:20:09,560
So the. 
One of the big differences with 

356
00:20:09,560 --> 00:20:13,800
my program is let's talk about 
the employee owned stock. 

357
00:20:13,800 --> 00:20:17,000
That's the biggest example. 
I'm in the Bay Area, so I see 

358
00:20:17,160 --> 00:20:20,760
startups, these tech startups, 
these AI companies, these tech 

359
00:20:20,760 --> 00:20:24,600
companies all over the time. 
And their biggest hook is the 

360
00:20:24,840 --> 00:20:28,440
stock that they give people, you
know, early days when they're, 

361
00:20:28,920 --> 00:20:32,120
they're not worth anything. 
So you, you're an engineer, you 

362
00:20:32,120 --> 00:20:34,840
join in, they're going to give 
you 10,000 stock or whatever 

363
00:20:34,840 --> 00:20:38,000
that's worth nothing. 
But and then that's their hook 

364
00:20:38,000 --> 00:20:41,480
into you who perform and help 
this team, this company grow and

365
00:20:41,480 --> 00:20:44,200
get this huge evaluation where 
that stock becomes money. 

366
00:20:45,320 --> 00:20:48,040
We only hear about the success 
stories, right? 

367
00:20:48,280 --> 00:20:52,600
One of my early jobs I did was 
for an IBM employee, number 27, 

368
00:20:53,120 --> 00:20:57,520
and he was a forklift driver and
he worked there his whole career

369
00:20:57,520 --> 00:21:00,800
and became the warehouse manager
logistics, you know, as IBM 

370
00:21:00,800 --> 00:21:04,760
grew, he, he grew with the 
company and he retired a very 

371
00:21:04,760 --> 00:21:08,080
wealthy man because of these 
stock options that he had. 

372
00:21:08,440 --> 00:21:12,040
So we all hear those stories. 
I can tell you this, they're 

373
00:21:12,040 --> 00:21:14,400
rare. 
There's way more stories of 

374
00:21:14,400 --> 00:21:17,720
these startups firing up, 
getting these stock options and 

375
00:21:17,720 --> 00:21:20,880
then the company not making it 
or never, you know, going out of

376
00:21:20,880 --> 00:21:26,320
business, losing their funding. 
You know, my, my, my EA was 

377
00:21:26,320 --> 00:21:27,560
sitting in the room with me 
right now. 

378
00:21:27,560 --> 00:21:30,760
Worked at a company like that 
where they lost funding for this

379
00:21:30,760 --> 00:21:35,000
project and then overnight the 
company was gone and what that 

380
00:21:35,000 --> 00:21:39,000
stock option, that hook, that 
supposedly profit sharing was 

381
00:21:39,000 --> 00:21:42,800
worth nothing. 
So this program is way more nuts

382
00:21:42,800 --> 00:21:46,760
and bolts. 
We paid out monthly, not 

383
00:21:46,760 --> 00:21:49,840
quarterly, not, you know, at 
Christmas time. 

384
00:21:49,840 --> 00:21:53,040
And the reason why we do that 
because that ties in somebody's 

385
00:21:53,040 --> 00:21:57,000
daily behavior because you're 
affecting their monthly bills. 

386
00:21:57,200 --> 00:22:01,040
Everybody's bills are monthly. 
No one thinks about their 

387
00:22:01,040 --> 00:22:03,640
grocery budget. 
What did it is quarterly, right?

388
00:22:03,640 --> 00:22:05,120
We don't think about it. 
Right. 

389
00:22:05,720 --> 00:22:08,760
We don't think that far ahead. 
Everything financially that we 

390
00:22:08,760 --> 00:22:12,040
finance, that we budget for is 
done on a monthly basis. 

391
00:22:12,640 --> 00:22:18,600
So why are we not making that 
cow fatter that monthly? 

392
00:22:18,600 --> 00:22:20,640
I think of it like a gas tank, 
right? 

393
00:22:21,120 --> 00:22:24,080
So every month we fill up the 
tank of gas and then we got to 

394
00:22:24,080 --> 00:22:26,360
make it to the end of the month 
before we hit E. 

395
00:22:26,760 --> 00:22:28,800
And hopefully, you know, some of
us are better about it than 

396
00:22:28,800 --> 00:22:31,000
others, but hope there's, you 
know, there's some because some 

397
00:22:31,000 --> 00:22:33,040
going that's going to be left at
the bottom of that tank. 

398
00:22:33,640 --> 00:22:37,600
When you profit share monthly, 
you're affecting that needle 

399
00:22:37,760 --> 00:22:39,360
that everybody thinks about 
every day. 

400
00:22:39,680 --> 00:22:41,360
Everybody thinks about their 
bills every day. 

401
00:22:41,760 --> 00:22:44,120
And then when they're thinking 
about that and how they can fill

402
00:22:44,120 --> 00:22:47,480
up that gas tank more, that's 
where you would tie in the daily

403
00:22:47,480 --> 00:22:51,120
actions and thoughts of your 
team members towards that 

404
00:22:51,120 --> 00:22:53,960
monthly goal. 
That's awesome. 

405
00:22:53,960 --> 00:22:59,800
I love that you talk about the 
behaviors tied to this strategy 

406
00:22:59,800 --> 00:23:03,680
in paying, paying out the profit
sharing percentages monthly. 

407
00:23:04,040 --> 00:23:07,600
That to me is actually the 
biggest issue that I have with 

408
00:23:07,600 --> 00:23:12,760
like a standard bonus scheme or,
or structure within a business 

409
00:23:12,760 --> 00:23:18,320
that doesn't have profit sharing
because the 1/4 or 1/2 or one 

410
00:23:18,560 --> 00:23:22,800
bonus per year is just simply 
not enough to actually transform

411
00:23:23,120 --> 00:23:26,840
or adjust or alter behaviors and
behavior changes that you need 

412
00:23:26,840 --> 00:23:30,840
to be consistent. 
And I think your your example of

413
00:23:30,840 --> 00:23:33,720
the grocery bill or the gas 
tank, that's a, it's a perfect 

414
00:23:33,720 --> 00:23:37,280
example. 
Like we, we move on from things 

415
00:23:37,280 --> 00:23:40,400
very quickly. 
Like if someone as humans, if 

416
00:23:40,400 --> 00:23:43,280
someone gets feedback that they 
need to do something differently

417
00:23:43,480 --> 00:23:47,400
and they get it once in an 
entire quarter that the next 

418
00:23:47,400 --> 00:23:49,280
quarter it's probably not even 
going to be brought up because 

419
00:23:49,280 --> 00:23:51,520
the manager forgot about it. 
Or they're, you know, they're 

420
00:23:51,520 --> 00:23:54,160
not really that much of an 
underperformer and the person 

421
00:23:54,520 --> 00:23:56,400
wasn't followed up on. 
So it doesn't actually really 

422
00:23:56,400 --> 00:23:59,080
matter. 
But when someone is impacted or,

423
00:23:59,200 --> 00:24:03,640
or spoken to monthly, or in this
case, their bottom line is 

424
00:24:03,640 --> 00:24:07,680
impacted because the profit 
isn't there for at the company 

425
00:24:07,680 --> 00:24:09,400
level. 
So they're not making that 

426
00:24:09,600 --> 00:24:12,520
additional X amount of dollars 
per month. 

427
00:24:13,240 --> 00:24:16,040
They're listening, they're, 
they're aware of what behaviors 

428
00:24:16,040 --> 00:24:18,080
they need to either continue or 
change. 

429
00:24:18,440 --> 00:24:23,920
And behaviors to me are the 
that's like the catalyst for how

430
00:24:23,920 --> 00:24:27,240
companies can can change and 
grow. 

431
00:24:27,240 --> 00:24:29,720
And especially, you know, we 
talk about culture a lot on my 

432
00:24:29,720 --> 00:24:34,280
podcast and culture generally 
comes down to the behaviors that

433
00:24:34,280 --> 00:24:38,680
are celebrated and rewarded or 
the, the behaviors that are not 

434
00:24:38,680 --> 00:24:42,400
celebrated and rewarded. 
And either they're hopefully 

435
00:24:42,400 --> 00:24:44,760
they're the right behaviors that
are being celebrated and 

436
00:24:44,760 --> 00:24:47,000
rewarded. 
But sometimes in companies that 

437
00:24:47,000 --> 00:24:50,720
have, you know, more challenging
cultures, the wrong behaviors 

438
00:24:50,720 --> 00:24:52,240
are the ones that are celebrated
and rewarded. 

439
00:24:52,240 --> 00:24:56,520
And so behavior I think is, is 
really fundamental to business 

440
00:24:56,520 --> 00:24:59,280
strategy and and to 
collaboration and mutual 

441
00:24:59,280 --> 00:25:01,200
ownership and all of those 
things that we've talked about. 

442
00:25:01,560 --> 00:25:05,160
And certainly as you've pointed 
out, really fundamental to 

443
00:25:05,160 --> 00:25:08,920
profit sharing because you 
everyone benefits when the right

444
00:25:08,920 --> 00:25:11,560
behaviors are displayed and 
rewarded. 

445
00:25:11,560 --> 00:25:13,160
Correct. 
Yeah. 

446
00:25:13,200 --> 00:25:16,760
Yeah, like one thing I preach 
against is Christmas bonuses. 

447
00:25:17,440 --> 00:25:20,600
Nobody thinks about getting 
their Christmas bonus in 

448
00:25:20,600 --> 00:25:24,760
February. 
No one's working harder in March

449
00:25:24,800 --> 00:25:26,800
thinking about that Christmas 
bonus now. 

450
00:25:26,800 --> 00:25:29,480
Christmas bonuses are fun, 
right? 

451
00:25:29,480 --> 00:25:32,840
That's a great Christmas party. 
People do look forward to them. 

452
00:25:32,840 --> 00:25:35,400
They actually wait till after 
Christmas to quit to make sure 

453
00:25:35,400 --> 00:25:37,040
that they get it. 
Yes right. 

454
00:25:37,160 --> 00:25:41,080
So we see a lot of, we see a lot
of two week notices in January. 

455
00:25:41,080 --> 00:25:42,280
In January. 
Yeah. 

456
00:25:42,760 --> 00:25:47,880
But when you do it monthly, so 
that so and then I got to be a 

457
00:25:47,880 --> 00:25:50,360
better example like the 
quarterly bonuses are when we 

458
00:25:50,360 --> 00:25:52,680
started our profit sharing 
program, we had like I said, it 

459
00:25:52,680 --> 00:25:54,360
was total disaster. 
We didn't know what we were 

460
00:25:54,360 --> 00:25:56,720
doing. 
So we started quarterly because 

461
00:25:56,720 --> 00:25:59,960
that's what you hear about the 
corporate quarter bonus, you 

462
00:25:59,960 --> 00:26:04,200
know, in, in America here. 
And so we started that way. 

463
00:26:04,320 --> 00:26:08,240
Nobody thought about their bonus
they were going to get in April 

464
00:26:08,240 --> 00:26:10,400
for the first quarter. 
They didn't think about it in 

465
00:26:10,400 --> 00:26:14,560
January or February. 
And I, I saw this sense of rush 

466
00:26:15,280 --> 00:26:18,520
in the middle of March. 
So here we are. 

467
00:26:18,520 --> 00:26:23,120
We have 12 weeks to get this 
quota or to, you know, to make 

468
00:26:23,120 --> 00:26:26,080
this as big as we can. 
And now we're thinking about it 

469
00:26:26,080 --> 00:26:29,320
two weeks before we didn't, we 
didn't do anything extra in 

470
00:26:29,320 --> 00:26:32,120
January or February. 
So that's what made his 

471
00:26:32,120 --> 00:26:35,000
transition to the monthly. 
And that's where I really want 

472
00:26:35,000 --> 00:26:37,480
your listeners to hear that. 
That's how so important it is. 

473
00:26:37,480 --> 00:26:40,800
Because when you're when you're 
bonusing out quarterly or 

474
00:26:40,800 --> 00:26:44,400
yearly, you're not changing that
needle, you're not feeling that 

475
00:26:44,400 --> 00:26:46,000
gas tank that they're worried 
about. 

476
00:26:46,560 --> 00:26:50,120
So you're not in their daily 
thoughts and actions and 

477
00:26:50,120 --> 00:26:53,640
therefore that dollar those, 
that money that company's paying

478
00:26:53,680 --> 00:26:59,400
is a complete waste and it's 
super inefficient when you tie 

479
00:26:59,400 --> 00:27:03,200
in their monthly financial 
needle to the the income, extra 

480
00:27:03,200 --> 00:27:04,720
profit sharing that they can 
make. 

481
00:27:05,440 --> 00:27:09,600
That's where you're going to see
your, your estimator driving to 

482
00:27:09,600 --> 00:27:12,160
a job site 20 minutes. 
A lay is not going to listen to 

483
00:27:12,160 --> 00:27:14,560
the radio and zone out. 
He's going to listen to a 

484
00:27:14,560 --> 00:27:18,440
podcast about being a better 
estimator or about communication

485
00:27:18,800 --> 00:27:22,240
or about being a better leader. 
They'll start doing things and 

486
00:27:22,240 --> 00:27:27,760
they're they'll start reading 
self help books at home or learn

487
00:27:27,760 --> 00:27:32,560
more about their their trade to 
help affect that needle more 

488
00:27:32,560 --> 00:27:37,160
everyday for their own lives. 
Absolutely, absolutely. 

489
00:27:37,160 --> 00:27:40,720
I think you know, again, 
everything that you're saying 

490
00:27:40,720 --> 00:27:46,120
makes it's, it's so intuitive, 
like it makes total sense. 

491
00:27:46,480 --> 00:27:48,400
Not everyone. 
Is used everywhere then. 

492
00:27:48,920 --> 00:27:51,480
That well, that's the thing and 
that's actually exactly where 

493
00:27:51,480 --> 00:27:54,160
I'm going because one of the 
things that I was thinking about

494
00:27:54,160 --> 00:27:57,040
is that not everyone is meant to
own their own business. 

495
00:27:57,040 --> 00:27:58,840
Not everyone is going to own 
their own business. 

496
00:27:59,240 --> 00:28:01,200
And so this is like the next 
best thing. 

497
00:28:01,200 --> 00:28:05,560
They get to influence, they get 
to impact and they get to take 

498
00:28:05,760 --> 00:28:10,520
the same level of pride in what 
they do for someone else's 

499
00:28:10,520 --> 00:28:12,640
business and, and have that 
mutual ownership. 

500
00:28:12,960 --> 00:28:17,520
And so my final question for you
is why aren't more businesses 

501
00:28:17,520 --> 00:28:20,440
doing this? 
Like it seems like such an A 

502
00:28:20,440 --> 00:28:24,880
simple, not simple, but you know
on the surface such an intuitive

503
00:28:24,880 --> 00:28:28,880
and simple way to drive better 
collaboration, better teamwork 

504
00:28:28,880 --> 00:28:31,840
and more ownership. 
Yeah, that's a great question. 

505
00:28:31,880 --> 00:28:34,080
And it's a question that I want 
to answer for everybody and 

506
00:28:34,080 --> 00:28:37,320
solve because I just think back 
to when I was running my 

507
00:28:37,320 --> 00:28:40,600
business without it and I come 
across this idea. 

508
00:28:40,600 --> 00:28:42,520
So for one, I didn't know about 
it. 

509
00:28:42,680 --> 00:28:45,360
You don't hear about this like a
ton or a lot. 

510
00:28:45,360 --> 00:28:47,080
It's not preached from the 
mountaintops. 

511
00:28:47,880 --> 00:28:50,960
But and then once I got the idea
and I was like, you know, I kind

512
00:28:50,960 --> 00:28:53,320
of want to pursue this. 
I think this would solve a lot 

513
00:28:53,320 --> 00:28:56,240
of my, my problems. 
You know, I felt this ceiling in

514
00:28:56,240 --> 00:29:00,880
my organization of how do I take
these 30 people and get them on 

515
00:29:00,880 --> 00:29:03,720
the same page And it, that's it.
That's a daunting task. 

516
00:29:03,720 --> 00:29:07,160
You know, I was, I was 28 years 
old and I had a lot of 

517
00:29:07,160 --> 00:29:09,800
leadership experience. 
Like I was ahead of my game as 

518
00:29:09,800 --> 00:29:12,600
far as that. 
So I felt like if I was going to

519
00:29:12,600 --> 00:29:15,680
struggle with this, you know, 
that's why I started going to 

520
00:29:15,680 --> 00:29:18,600
these 60 year old business 
owners that been doing it for 30

521
00:29:18,600 --> 00:29:20,560
years and I wasn't getting good 
answers. 

522
00:29:21,240 --> 00:29:25,120
And then when I started looking 
into it, there was no how to. 

523
00:29:25,120 --> 00:29:28,960
And then I remember that moment 
sitting at my desk with a blank 

524
00:29:28,960 --> 00:29:32,720
piece of paper and a pen and 
just immediately getting stuck 

525
00:29:33,320 --> 00:29:34,600
because there's so many 
questions. 

526
00:29:34,600 --> 00:29:37,680
As a business owner, there's so 
many metrics financially that 

527
00:29:37,680 --> 00:29:40,960
you have to keep an eye on. 
And those business owners, 

528
00:29:40,960 --> 00:29:44,040
business ownership is hard. 
You're worried about, you know, 

529
00:29:44,040 --> 00:29:47,680
sustaining what's going on. 
You're worried about the 

530
00:29:47,680 --> 00:29:52,160
problems you're having today. 
You're worried about making your

531
00:29:52,160 --> 00:29:55,200
commitments tomorrow, whether 
that's financial or jobs or 

532
00:29:55,200 --> 00:29:57,840
promises or suppliers or 
whatever it is, right? 

533
00:29:58,240 --> 00:30:01,800
And so to actually, first of 
all, just to have time to work 

534
00:30:01,800 --> 00:30:04,400
and think on your business is a 
challenge. 

535
00:30:05,000 --> 00:30:07,560
And we get so caught up being 
fireman. 

536
00:30:07,560 --> 00:30:10,280
We get really good at being a 
fireman, putting out fires all 

537
00:30:10,280 --> 00:30:12,600
day long, that that's what takes
our attention. 

538
00:30:13,200 --> 00:30:16,680
And then you get down to it. 
There was no guidance, there was

539
00:30:16,680 --> 00:30:20,000
no help. 
And my book is the first book 

540
00:30:20,000 --> 00:30:23,360
that I've been able to find that
actually tells you how to do it 

541
00:30:24,160 --> 00:30:27,640
and gives And then my probe, my 
class, my course gives you the 

542
00:30:27,640 --> 00:30:29,480
spreadsheets that I still use 
today. 

543
00:30:30,200 --> 00:30:34,280
And it gives you all the things 
that you need to have in order 

544
00:30:34,280 --> 00:30:37,480
before you profit share, right? 
Because like when I started, I 

545
00:30:37,480 --> 00:30:41,160
was like, can I even do this? 
Is this even sustainable? 

546
00:30:41,400 --> 00:30:44,240
Is it smart? 
You know, all these questions I 

547
00:30:44,240 --> 00:30:48,120
had and I just jumped off the 
Cliff and it took about three 

548
00:30:48,120 --> 00:30:49,960
years before I landed on my 
feet. 

549
00:30:50,480 --> 00:30:54,720
And it was a huge success. 
But that's why people don't do 

550
00:30:54,720 --> 00:30:56,200
it. 
And then as business owners, 

551
00:30:56,200 --> 00:30:58,680
you're constantly being 
bombarded with, you need more 

552
00:30:58,680 --> 00:31:01,040
marketing. 
You need more this, these 

553
00:31:01,040 --> 00:31:04,520
communication classes, these 
trainings, this you got to fly 

554
00:31:04,520 --> 00:31:06,800
your people to this conference. 
You know, there's all these 

555
00:31:06,800 --> 00:31:10,200
things that are constantly 
coming at you that cost money 

556
00:31:10,880 --> 00:31:13,240
that do help. 
I think, I think I'm a huge fan 

557
00:31:13,240 --> 00:31:15,360
of education and investing in 
your team. 

558
00:31:15,840 --> 00:31:17,480
But it's like, how much do you 
do? 

559
00:31:18,080 --> 00:31:19,720
When do you do it? 
Who do you do it with? 

560
00:31:19,720 --> 00:31:22,120
What do you do it about? 
Like there it's a lot for a 

561
00:31:22,120 --> 00:31:26,520
business owner. 
And as you grow, and I think 

562
00:31:26,520 --> 00:31:29,680
this really like this kind of 
really kicks in as a problem 

563
00:31:29,680 --> 00:31:33,000
when you get to about employee 
five through 10, you know, when 

564
00:31:33,000 --> 00:31:35,960
you're as mom and pop and you're
in your garage, like I started 

565
00:31:35,960 --> 00:31:40,320
in my garage and I had five 
guys, they saw me every day. 

566
00:31:40,640 --> 00:31:43,600
It was easy to know what 
everybody was doing and going 

567
00:31:43,600 --> 00:31:45,760
on. 
And this problem didn't really, 

568
00:31:46,000 --> 00:31:49,200
it started smacking me in the 
face till probably employee 

569
00:31:49,200 --> 00:31:52,920
number 10. 
But it really punched me at #30 

570
00:31:53,440 --> 00:31:55,920
And then I'm like, Dang, I feel 
the ceiling. 

571
00:31:55,920 --> 00:32:00,720
And there's got to be, there's 
got to be a better way and a 

572
00:32:00,720 --> 00:32:03,720
different way to do this that 
that's not going to send me to 

573
00:32:03,720 --> 00:32:05,960
an early grave. 
That's not going to take me away

574
00:32:05,960 --> 00:32:08,840
from my children and my 
marriage, that I can have a 

575
00:32:08,840 --> 00:32:12,720
balance with all that, whatever 
balance means, but they can have

576
00:32:12,720 --> 00:32:16,280
this this success without me 
doing everything myself. 

577
00:32:17,440 --> 00:32:20,440
Totally. 
I really appreciate all of the, 

578
00:32:21,840 --> 00:32:24,040
all of the ways that you've 
thought about your own business 

579
00:32:24,040 --> 00:32:28,640
and, and others and, and how you
kind of took this problem that 

580
00:32:28,640 --> 00:32:31,280
you found where you you couldn't
find the answers. 

581
00:32:31,280 --> 00:32:33,560
You knew you needed an answer 
and you couldn't find them. 

582
00:32:33,560 --> 00:32:36,400
And so you created a solution 
for that. 

583
00:32:36,400 --> 00:32:37,640
So I think that's really 
awesome. 

584
00:32:37,640 --> 00:32:41,640
And and really again, like very 
inspiring, very motivating to 

585
00:32:41,640 --> 00:32:44,720
think, you know, we all could 
for those of us who aspire to 

586
00:32:45,360 --> 00:32:48,280
have our own businesses or who 
do own our own businesses, that 

587
00:32:48,280 --> 00:32:51,640
we could also one day kind of 
engage in the same type of 

588
00:32:51,640 --> 00:32:54,600
structure. 
Should we be so lucky to, you 

589
00:32:54,600 --> 00:32:57,680
know, grow our businesses to be 
able to do that. 

590
00:32:57,680 --> 00:33:01,080
So thank you, Rob so much for 
coming on the podcast, being our

591
00:33:01,080 --> 00:33:05,800
first official profit sharing 
guru and sharing your wisdom. 

592
00:33:05,960 --> 00:33:08,880
And in a sense, you've profit 
shared with us because you've 

593
00:33:09,160 --> 00:33:12,120
you've helped us to understand 
what we can do for our own 

594
00:33:12,120 --> 00:33:16,000
organizations or our own 
businesses that we might own and

595
00:33:16,000 --> 00:33:20,560
hopefully have a better and more
deeply felt impact on the people

596
00:33:20,560 --> 00:33:23,280
around us and the organizations 
that we're within. 

597
00:33:23,280 --> 00:33:26,360
So thank you and we'll have 
everything linked. 

598
00:33:26,360 --> 00:33:29,400
But just as a point, where can 
everyone find your book and 

599
00:33:29,600 --> 00:33:32,160
register for a class and get to 
know you a bit better? 

600
00:33:32,240 --> 00:33:34,480
Get connected. 
Yeah, so the book is on Amazon. 

601
00:33:34,680 --> 00:33:36,800
It's like 10 bucks. 
We're not making any money on 

602
00:33:36,800 --> 00:33:37,880
it. 
We just want to get the word 

603
00:33:37,880 --> 00:33:39,920
out. 
In that book, you'll find the 

604
00:33:40,000 --> 00:33:42,840
three things that you need 
before you consider profit 

605
00:33:42,840 --> 00:33:45,480
sharing. 
You'll find the 10 rules on 

606
00:33:45,480 --> 00:33:47,680
profit sharing that I've learned
all the hard way. 

607
00:33:48,040 --> 00:33:52,040
It was not an instant success. 
This is all from the ground up 

608
00:33:52,760 --> 00:33:56,960
and you'll also find we talked 
about the VMS, the decision 

609
00:33:56,960 --> 00:33:59,520
makers of who gets it and how do
you determine that? 

610
00:33:59,520 --> 00:34:02,400
So there's a lot of things and 
there's a great jump start and 

611
00:34:02,400 --> 00:34:06,240
then profit x.co is our website 
where you can buy the course. 

612
00:34:06,760 --> 00:34:10,920
You can also buy time with me 
and I can personally walk you 

613
00:34:10,920 --> 00:34:14,120
through and help you and guide 
you in setting up your profit 

614
00:34:14,120 --> 00:34:18,159
sharing program for success. 
Find me on Facebook and 

615
00:34:18,159 --> 00:34:20,120
Instagram. 
Rob Gallaher. 

616
00:34:20,480 --> 00:34:23,000
You know, it's not all work and 
business on there. 

617
00:34:23,159 --> 00:34:27,000
I got hobbies and my kids and 
funny stuff we do in the gym and

618
00:34:27,159 --> 00:34:29,440
what's going on in my life. 
So I'd love to connect with 

619
00:34:29,960 --> 00:34:33,199
business owners and leaders in 
the industry that that really 

620
00:34:33,199 --> 00:34:36,840
looking for the, you know, the, 
the cherry on top of being a 

621
00:34:36,840 --> 00:34:40,280
leader and having an 
organization that kicks butt. 

622
00:34:41,639 --> 00:34:43,159
Awesome. 
Thank you so much, Rob. 

623
00:34:43,159 --> 00:34:46,080
Again, really appreciate it and 
hopefully we'll have you back on

624
00:34:46,080 --> 00:34:47,760
the podcast one day. 
Thank you, Tracy. 

625
00:34:47,760 --> 00:34:50,199
That was fun. 
Hey, just before you go, don't 

626
00:34:50,199 --> 00:34:53,000
forget to subscribe to the show 
so that you are the first to 

627
00:34:53,000 --> 00:34:56,760
hear when an episode drops each 
week and maybe leave a five star

628
00:34:56,760 --> 00:34:59,360
review and a comment about how 
much you loved this episode. 

629
00:34:59,480 --> 00:35:02,120
Plus, if you have someone in 
mind who would really enjoy this

630
00:35:02,120 --> 00:35:03,760
episode, make sure you share it 
with them. 

631
00:35:03,840 --> 00:35:06,360
Thank you so much for. 
Tuning in and I'll see you next 

632
00:35:06,360 --> 00:35:06,720
week.
