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You know how every home has that
one spot, the place you think 

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about all day where you're 
finally able to exhale the 

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second you walk through the 
door? 

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From me? 
That spot is 100% my bed. 

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I have completely become a bed 
monger as I like to call them. 

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My husband is all about like 
just like being in bed all the 

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time. 
I used to just be like a couch 

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sitter, but now it's like I 
dream about my bed. 

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And listen, let's be honest, who
in your house tries to sneak 

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into your bed the most? 
At my house, it is completely a 

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competition. 
My kids love to go into my bed. 

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Obviously, as I mentioned, my 
husband loves our bed so much. 

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And it's like everyone knows 
that Cozy Earth sheets are where

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the comfort lives and where you 
know you're going to find the 

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most comfort in the entire 
house. 

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And Cozy Earth has this amazing 
bamboo viscose bedding and it is

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truly next level. 
It naturally Wicks away heat and

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moisture, which means that you 
sleep several degrees cooler. 

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And when I say it's hard to get 
out of the port bed in the 

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morning, I mean it. 
These sheets plus the bubble 

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cuddle blanket, which by the 
way, my friend has. 

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And so this is on my next like, 
you know, wish list. 

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The next order that I placed 
from Cozy Earth, I'm getting the

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bubble cuddle blanket. 
It is mid weight ultra soft faux

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fur blanket with the dreamiest 
bubble texture. 

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And my friends have very cozy 
homes also. 

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And when I go to my friend's 
house and use her bubble cuddle 

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blanket, I'm like, yeah, I don't
plan to leave. 

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And so it's not just betting, 
it's a full on sensory retreat 

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on those days where you're 
feeling a little burnt out and 

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when life feels a little too 
much. 

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My cozy earth bed is the 1st 
place I want to be. 

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It's calm, cool, quiet and 
wrapped in the softest layers 

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imaginable. 
I personally never knew bedding 

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could actually feel this 
different, but once you try it, 

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you'll get it and you will never
go back. 

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And here's the best part. 
It is a risk free. 

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Purchase you get a. 100 night 
sleep trial and a 10 year 

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00:01:51,000 --> 00:01:53,640
warranty because Cozy Earth 
knows once you feel discomfort 

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00:01:53,640 --> 00:01:56,760
you are not letting go. 
So head to cozyearth.com and use

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my code human hour for 40% off. 
And hey, if you get a post 

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00:02:00,480 --> 00:02:02,240
purchase survey. 
Don't forget, be sure. 

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To let them know you heard about
Cozy Earth right here. 

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Because your bed should be more 
than just a place to sleep, it 

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should be your happy place. 
Cozy Earth makes that possible. 

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Welcome to the Bringing the 
Human Back to Human Resources 

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podcast. 
I'm Tracy Chernoff and I've sent

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my entire rofessional career in 
hour. 

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Each week we'll exlore the 
delicate balance between people 

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an business with the aim to 
reconnect the two and create 

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meaningful outcomes. 
Listen in as I share my own 

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experiences, challenge the 
status quo, and chat with guests

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from various industries about 
our mission to bring the human 

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back to human resources. 
Hi everyone, welcome back to the

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Bringing the Human Back to Human
Resources podcast. 

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Thank you so much for being here
for another week. 

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You know what to do. 
Don't forget to write, review 

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and subscribe if you haven't 
done so already. 

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And this week we're talking a 
lot about well-being in the 

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workplace, but from an angle 
that we have not talked about 

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yet. 
And as an avid remote person, 

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meaning like I'm pretty big on 
being remote, at least having 

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the flexibility to do so. 
I think this is a very 

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interesting conversation that 
we're going to have today and 

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this week because we're going to
talk about like returning to the

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office and how we can make that 
experience one that's a good 

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experience and one that 
hopefully is as engaging as 

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possible. 
So it'll be interesting for us 

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all to flex this muscle, 
especially for me because I have

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sworn up and down on my podcast 
that I never go back to the 

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office. 
However, I think if Sarah Davis,

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who is my my guest this week, 
were in charge of what that 

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return to office looked like, 
I'd probably be less resistant. 

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So with that, let me introduce 
you to Sarah. 

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She is the Workplace Strategy 
Lead of HED, one of the largest 

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integrated architecture and 
engineering firms in the US, 

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serving clients nationally in a 
broad range of market sectors 

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including healthcare, higher Ed,
mission critical housing and 

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mixed-use, pre K12 science, 
manufacturing and product 

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development, workplace, 
community and government. 

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Her sector specializes in 
designing workplaces that foster

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creativity, collaboration, and a
supportive team environment that

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promotes the brand, products and
services, and culture of the 

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client. 
Sarah is an analytical 

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strategist with 20 plus years of
experience working in business 

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Intelligence and data-driven 
design. 

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She has been part of several 
high profile, award-winning 

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projects, including the design 
of Rock Venture's Detroit 

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headquarters, which was featured
in Interior Design Magazine. 

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As the 2022 Best of Year winner 
for Medium Corporate Office, 

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Sarah has a depth of insight 
into design strategies and 

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styles that can impact company 
culture, productivity, and the 

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recruiting and retention of 
talent. 

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Sarah, thank you so much for 
joining the podcast and for 

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being here this week. 
Oh my gosh, thank you so much 

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for having me. 
What a nice introduction. 

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Oh yes, well, I, I always say it
to every guest that like when 

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someone reads a, reads your bio 
like it's, it's really a nice 

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reminder of every single thing 
that you've accomplished. 

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So kudos to you. 
And as your bio set on to to 

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introduce, we'll be effectively 
talking a lot about well-being 

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in the workplace and literally 
speaking like how well-being can

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be designed. 
So maybe we start off by talking

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about human centered design and 
what that looks like both in 

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office and with a virtual office
and, and where you're maybe even

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where your expertise comes from 
in this regard. 

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Oh, yeah, absolutely. 
So I'm haven't had a really 

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interesting kind of career up to
the point that I'm at right now.

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And it's always funny when you, 
you know, hindsight's 2020, when

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you look back on it and you see 
kind of the path that you've 

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charted, you're like, OK, this 
all makes a lot of sense. 

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I came from a very analytical 
background right from the get 

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go. 
So I thought I wanted to be a 

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lawyer. 
And my background is actually my

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degree is in political science, 
which some people say I don't 

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quite understand the bridge 
here. 

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But I really see a lot of 
synergy between the work that I 

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was doing, really understanding 
kind of complex and really kind 

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of elevated research studies and
really kind of getting into the 

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nitty gritty and really 
elevating that into something 

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that is a summation of that. 
You know, what are the signals 

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telling us? 
What is this data and 

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information really pointing us 
to? 

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And so that led me to a career 
in business intelligence where I

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spent 13 years helping to really
start to read those tea leaves 

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and those signals and 
information and data and 

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becoming an extension of 
different teams within an 

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organization to understand the 
context they needed to see 

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information in. 
What is their perspective? 

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What are they trying to drive 
to? 

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What is their vision and their 
objectives? 

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And then how can we use this 
information to bolster and help 

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them along that journey to get 
them there? 

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So the last couple of years 
since 2018, I've been focused on

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workplace design and 
specifically and really the 

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strategy behind it. 
And I think to some, it may seem

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like it's kind of over the top 
or we have to do this really big

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investment or renovation. 
But there's so many cues within 

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the workplace and so many 
opportunities that we have that 

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we can really better our 
environments in ways that are 

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really, really effective and 
functional for people to, as you

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were just mentioning, feel their
best. 

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When people feel their best, 
they're going to perform their 

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best, right? 
They're going to be kind of in 

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an optimal state to be able to 
do those things that we want to 

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do, which is really be 
innovative for their company, 

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right? 
So there's so many times where 

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we kind of just sit back and 
we're kind of going through the 

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motions. 
But what's that next level of 

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really being able to be 
creative, to be inspired, and 

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then take that and be able to 
recognize that for the 

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organization to do better? 
Yeah, it's a first of all, thank

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you for sharing more about your 
background and how you've kind 

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of taken a more analytical 
approach to something that could

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kind of just be crossing things 
off of a list and taking again 

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that approach and applying a 
human centered focus to it. 

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I think even all of the times 
that I spent in office or on 

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site, however we want to phrase 
it, I've thought about as, since

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we've, we first spoke, I thought
about, well, was it abundantly 

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clear to me that someone came in
and really thought about the 

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experience that someone had or 
would have in this environment? 

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And there was only one instance 
where I could think of. 

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Oh, well, I know for a fact that
there was a real intentionality 

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behind designing and creating 
the office space. 

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And that was at one of the 
retailers that I used to work 

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for. 
And I was there for like 5 

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years. 
And I remember distinctly that a

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couple of my colleagues had kind
of been tasked with really 

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creating a space that was 
inviting and welcoming and 

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comfortable. 
And with that, they worked with 

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someone who, like, helped pick 
out the right chairs and 

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designed, like, where the 
cubicles were, where the offices

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were and what they looked like. 
And it didn't really have so 

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much of an effect in my mind at 
the time. 

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I wasn't like, oh, that's really
nice. 

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They're thinking through all 
these things. 

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But now since reflecting on what
you do, I'm like, oh, actually 

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there's a whole strategy behind 
this. 

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So I'm curious from your 
perspective, when we think about

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this human centered approach to 
design, what are some of the 

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things that are really important
to you that you really think 

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about when it comes to this 
return? 

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Especially thinking through the 
return to office transition 

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where you have potentially A 
cohort that is fairly resistant 

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and has maybe even a negative 
perspective on being in an 

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office compared to what they've 
been doing the last number of 

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years. 
Yes, could not have framed that 

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up better than what you just 
said. 

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I think before the pandemic, we 
were all just, it was just the 

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expectation, right? 
We were all on site. 

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We were there full time. 
And so there wasn't as much 

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thought given to the workplace 
and there wasn't, I think a lot 

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of opinion about it as much 
either, right, Because it was 

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just what you did. 
And now as we've been exposed to

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these different environments 
over the last couple of years 

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and the way that we're working 
has shifted, coming back into 

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the environments that may not 
have been even that great 

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00:10:01,040 --> 00:10:06,120
before, is that much more 
glaringly obvious in terms of it

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00:10:06,240 --> 00:10:09,600
having an impact, possibly a 
negative impact on our work. 

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So that's why I really like when
you're talking about human 

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00:10:12,520 --> 00:10:16,320
centered Design, HR is one of my
favorite audiences to speak to. 

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And I don't just say that 
because I'm on this podcast. 

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I think that the reason is that 
people are really at the heart 

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of work and the perspective that
HR professionals have in that 

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00:10:27,560 --> 00:10:30,800
conversation of thinking about 
attracting and retaining talent 

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00:10:31,080 --> 00:10:34,480
and thinking about that on site 
experience that you mentioned. 

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00:10:34,760 --> 00:10:38,000
And something really important 
is, you know, we have a culture.

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We talk about that a lot. 
We talk about what it means. 

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We have our values and our 
mission, our philosophies, you 

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00:10:45,320 --> 00:10:46,920
know, whatever we call them 
internally. 

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00:10:47,320 --> 00:10:50,280
But this opportunity to then 
say, well, what does that 

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00:10:50,280 --> 00:10:53,000
culture look like in our office,
right? 

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What does that manifest in 
space? 

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00:10:55,520 --> 00:10:58,480
And how do we make sure that 
there's not misalignment between

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the two of those things? 
So if we say that people are at 

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00:11:01,280 --> 00:11:04,440
the center of our organization, 
that they're our most important 

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00:11:04,440 --> 00:11:08,440
asset, but then we're walking 
into space, that is clearly not 

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00:11:08,440 --> 00:11:11,920
something that's very inspiring 
or thoughtful or, you know, it's

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00:11:11,920 --> 00:11:15,920
kind of your beige cubicles and,
you know, no natural light and 

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00:11:16,000 --> 00:11:17,440
fluorescent light and things 
like that. 

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00:11:17,920 --> 00:11:21,280
People may say, well, maybe 
people aren't necessarily at 

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00:11:21,280 --> 00:11:22,760
the, you know, center of your 
business. 

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So we really want to make sure 
that these things have alignment

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00:11:25,680 --> 00:11:28,520
and what you're talking about 
with your culture for especially

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00:11:28,520 --> 00:11:30,480
candidates, right? 
Candidates are coming in, 

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00:11:30,480 --> 00:11:34,520
they're seeing on site, on your 
website, you know things that 

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00:11:34,520 --> 00:11:36,400
you're talking about and they're
thinking this is a great 

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00:11:36,400 --> 00:11:38,240
organization. 
They have resource groups, they 

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have all of these celebrations 
and acknowledgements. 

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And then they come into your 
office. 

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And does the office really 
reflect and provide an 

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experience for your brand and 
your culture and space for that 

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candidate who's walking through 
the door or guest or visitor? 

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That's really helpful. 
It does make me think about how 

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you get that information. 
Like how do you, I mean, of 

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course, I'm sure that working 
with the client, you're 

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connecting on what the client's 
needs are and what they're 

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looking for, how many people 
they expect to have in the 

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office at one time, what their 
growth plan is and things like 

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that. 
I'm sure that that's all part of

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00:12:14,720 --> 00:12:16,920
it. 
But how do you gather the 

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sentiment from the, the like 
typical employee, let's say? 

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Is it what's reported on by the 
client or is it more than that? 

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That's part of it. 
Excuse me. 

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There's an opportunity, I think,
for decision makers and HR in 

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00:12:32,520 --> 00:12:35,640
particular to really think 
deeply about who they're 

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00:12:35,640 --> 00:12:38,680
gathering information about the 
office from. 

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00:12:39,200 --> 00:12:41,840
So as you just mentioned, 
surveys, getting some sentiment 

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from people who are actually in 
these spaces is really critical 

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00:12:44,720 --> 00:12:49,200
and involving them in that part 
that processes is a really great

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and critical element because 
they're the people who are 

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working and functioning in all 
these different niches of your 

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office space. 
You're the people that you may 

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be saying, you know, we want you
to come back on site at, you 

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00:12:59,880 --> 00:13:01,800
know, three days a week, four 
days full time. 

256
00:13:02,480 --> 00:13:05,320
So it's really important, I 
think to have diversity in terms

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00:13:05,320 --> 00:13:08,000
of who you're speaking with 
because as decision makers, if 

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you're saying we want everyone 
to come back in and you're only 

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00:13:10,960 --> 00:13:15,280
relying upon the insights and 
the feedback of people who have 

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00:13:15,280 --> 00:13:18,120
private offices, for example, 
the experience of someone who's 

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00:13:18,120 --> 00:13:20,280
in a workstation is going to be 
a lot different. 

262
00:13:20,280 --> 00:13:23,040
And it's really important to 
make sure that you're gathering 

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00:13:23,040 --> 00:13:25,320
information again from diverse 
perspectives. 

264
00:13:25,320 --> 00:13:26,920
And there's, you know, different
ways to do that. 

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00:13:26,920 --> 00:13:30,040
You can do surveys, you can do 
focus groups where you're 

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00:13:30,040 --> 00:13:33,520
starting to bring in people from
that are representatives of 

267
00:13:33,520 --> 00:13:35,120
different voices from different 
groups. 

268
00:13:35,120 --> 00:13:37,800
If you have a really big 
organization, that can be also 

269
00:13:37,840 --> 00:13:41,800
really powerful and effective. 
So there's ways to be able to 

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00:13:41,800 --> 00:13:43,960
gather that information and 
start to understand, you know, 

271
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what are some of the challenges,
what are people saying about our

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00:13:46,800 --> 00:13:49,600
environments and what are those 
sticking points that may be non 

273
00:13:49,600 --> 00:13:52,280
negotiables for people in terms 
of their expectations. 

274
00:13:52,640 --> 00:13:55,600
Whether it's around, you know, 
Wellness and some of the 

275
00:13:55,600 --> 00:13:57,480
well-being elements of the 
office. 

276
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Or if it's about just the fact 
that they can't get work done 

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00:14:00,680 --> 00:14:04,120
because the office is too 
distracting or noisy and they 

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00:14:04,120 --> 00:14:06,080
don't have that ability to 
focus, because then they're 

279
00:14:06,080 --> 00:14:09,600
going to want to default back to
being in their home environment,

280
00:14:09,600 --> 00:14:13,000
for instance, to be remote. 
That's really interesting. 

281
00:14:13,080 --> 00:14:15,520
I, I guess it, it does make me 
think. 

282
00:14:15,520 --> 00:14:20,080
I mean, I, I LED off the, the 
introduction with how much of an

283
00:14:20,080 --> 00:14:24,040
avid remote worker I am and 
that, you know, my listeners 

284
00:14:24,040 --> 00:14:27,680
have heard me say probably over 
five times at this point in the 

285
00:14:27,680 --> 00:14:32,480
last, I don't know, few years 
that it would be very hard for 

286
00:14:32,480 --> 00:14:36,680
me to go back to an office. 
And that being remote is just 

287
00:14:36,680 --> 00:14:41,120
something that I really highly 
value above a lot. 

288
00:14:42,480 --> 00:14:46,080
And I know I'm not the only 
person that feels that way. 

289
00:14:46,640 --> 00:14:48,960
And I also know that 
realistically, there might be a 

290
00:14:48,960 --> 00:14:52,440
time where I am back in the 
office, but I might be back 

291
00:14:52,440 --> 00:14:54,920
begrudgingly. 
And they're, I'm certainly not 

292
00:14:54,920 --> 00:14:58,880
the only person in that with 
that headspace either. 

293
00:14:59,080 --> 00:15:00,760
And I'm a pretty optimistic 
person. 

294
00:15:00,760 --> 00:15:03,600
And there are people who are not
optimistic who are begrudging 

295
00:15:03,760 --> 00:15:07,240
about these changes, right? 
So I, I share that because I, 

296
00:15:07,240 --> 00:15:12,520
I'm curious how there is like an
approach to saying, hey, you 

297
00:15:12,520 --> 00:15:15,240
know, for clients of yours who 
say, like, you know, we're going

298
00:15:15,240 --> 00:15:18,320
back to the office. 
If there is a part of the 

299
00:15:18,320 --> 00:15:24,720
strategy that you influence that
relates to a flexible approach 

300
00:15:24,720 --> 00:15:27,720
and if that's something that you
work with your clients on or if 

301
00:15:27,720 --> 00:15:30,840
that's kind of just like a 
business decision that they 

302
00:15:31,240 --> 00:15:35,520
decide on and you know, you 
effectively built like kind of 

303
00:15:35,520 --> 00:15:37,960
helped to design the 
environments around that 

304
00:15:37,960 --> 00:15:40,240
decision. 
Like where I guess the question 

305
00:15:40,240 --> 00:15:43,600
is where, where do some of those
strategies sit? 

306
00:15:43,600 --> 00:15:47,600
Is it predetermined by the 
business or is it or by the 

307
00:15:47,600 --> 00:15:53,160
client or is it also influenced 
by the data that you get as you 

308
00:15:53,160 --> 00:15:54,800
are collecting all those 
insights? 

309
00:15:55,280 --> 00:15:58,080
Yeah, great question. 
So I think it's a little bit of 

310
00:15:58,080 --> 00:16:00,280
both. 
And the reason is that the 

311
00:16:00,360 --> 00:16:03,160
clients that we're servicing are
coming from a myriad of 

312
00:16:03,160 --> 00:16:05,160
different industries. 
So they're serving different 

313
00:16:05,160 --> 00:16:07,000
functions. 
And I think depending on the 

314
00:16:07,000 --> 00:16:10,360
type of function that you're 
serving, it may, it may make 

315
00:16:10,360 --> 00:16:13,000
more sense for you to be in the 
office more full time versus 

316
00:16:13,000 --> 00:16:15,280
another role that can be 
facilitated a little bit more 

317
00:16:15,320 --> 00:16:18,240
easily remote. 
But I also think our clients are

318
00:16:18,240 --> 00:16:20,880
looking to us for that guidance 
and understanding because it's 

319
00:16:20,880 --> 00:16:24,000
their portal of information to 
say, well, what are you seeing? 

320
00:16:24,760 --> 00:16:26,880
You know, what are your 
recommendations about our space?

321
00:16:26,880 --> 00:16:29,720
And that's where really having 
this opportunity to go deep and 

322
00:16:29,720 --> 00:16:33,360
having that human center lens of
coming in and saying, you know, 

323
00:16:33,360 --> 00:16:36,440
here's some discovery that we're
doing about your particular 

324
00:16:36,440 --> 00:16:38,840
workplace, your culture. 
This is how we're seeing it from

325
00:16:38,840 --> 00:16:40,960
the inside out. 
This is what we're seeing when 

326
00:16:40,960 --> 00:16:43,280
we come into your offices. 
Because sometimes when you're in

327
00:16:43,280 --> 00:16:45,800
your office day in and day out, 
you kind of look past it, right?

328
00:16:45,800 --> 00:16:48,280
You don't see some of the things
that may be obvious to someone 

329
00:16:48,280 --> 00:16:49,440
else who's coming through the 
door. 

330
00:16:50,160 --> 00:16:52,200
So, you know, we're, we're 
saying and we're talking about 

331
00:16:52,200 --> 00:16:55,360
our culture this way and here's 
ways that we see your physical 

332
00:16:55,360 --> 00:16:58,120
environment lining up with that.
And here's some ways that we may

333
00:16:58,120 --> 00:16:59,920
not see it as much lining up 
with that. 

334
00:17:00,200 --> 00:17:02,720
So sometimes that outside 
perspective is really important,

335
00:17:02,720 --> 00:17:05,800
but I think at the end of the 
day, it's really important for 

336
00:17:06,000 --> 00:17:09,079
organizations to understand the 
power of social connection that 

337
00:17:09,079 --> 00:17:11,800
we've started to lose, I think 
throughout the pandemic in the 

338
00:17:11,800 --> 00:17:15,240
last couple of years and this 
opportunity that the workplace 

339
00:17:15,240 --> 00:17:16,960
really affords to bring people 
together. 

340
00:17:16,960 --> 00:17:23,280
And so I, you know, do workplace
strategy obviously for, you 

341
00:17:23,280 --> 00:17:26,839
know, my living, but I also see 
value and I work from home 

342
00:17:26,839 --> 00:17:28,760
sometimes as well. 
So I think that there's an 

343
00:17:28,760 --> 00:17:32,720
opportunity to think about what 
is the purpose of the office, 

344
00:17:32,720 --> 00:17:34,960
which is going to be a little 
bit of a different answer for 

345
00:17:34,960 --> 00:17:37,480
every organization. 
What do you need the office to 

346
00:17:37,480 --> 00:17:39,880
do here? 
What do we want people doing 

347
00:17:39,880 --> 00:17:42,440
when they're on site? 
And how can we really use this 

348
00:17:42,440 --> 00:17:45,640
as a tool to optimize our 
business, right, in a really 

349
00:17:45,920 --> 00:17:48,960
effective way? 
And so the opportunity to bring 

350
00:17:48,960 --> 00:17:52,400
people together socially to 
connect them helps them to be 

351
00:17:52,400 --> 00:17:55,280
even stronger when they are then
working remotely because we've 

352
00:17:55,280 --> 00:17:58,360
created rapport, we've created a
sense of belonging. 

353
00:17:58,400 --> 00:18:00,960
I mean, especially for people 
who are new to an organization 

354
00:18:00,960 --> 00:18:03,840
or younger, just starting out, 
that ability to connect with 

355
00:18:03,840 --> 00:18:06,720
people, have a bit of that 
mentorship can be really 

356
00:18:06,720 --> 00:18:09,040
effective in person, right? 
It can bring them into the 

357
00:18:09,040 --> 00:18:12,360
organization, create that sense 
of identity in that sense that, 

358
00:18:12,600 --> 00:18:15,560
you know, I'm valued here as 
opposed to being remote all the 

359
00:18:15,560 --> 00:18:18,280
time and maybe not having that 
personal touch that you have 

360
00:18:18,280 --> 00:18:21,240
with your team otherwise. 
So I think that there can be a 

361
00:18:21,240 --> 00:18:24,760
lot of power in being on site, 
especially if it's done 

362
00:18:24,760 --> 00:18:27,560
effectively. 
Yeah, that, that definitely 

363
00:18:27,560 --> 00:18:29,720
makes sense to me. 
I appreciate what you've shared.

364
00:18:29,720 --> 00:18:32,640
And one of the things I was 
thinking about as you were 

365
00:18:32,640 --> 00:18:37,000
speaking is that there is a, a 
generational element to this 

366
00:18:37,000 --> 00:18:39,640
too. 
Like, I just can imagine that if

367
00:18:39,640 --> 00:18:42,520
someone's just graduated college
and they're really looking to 

368
00:18:42,800 --> 00:18:46,360
make friends and meet people 
that working remotely is, is 

369
00:18:46,360 --> 00:18:51,080
undesirable, even if it provides
them flexibility to do things. 

370
00:18:51,120 --> 00:18:53,120
And then on the other side of 
things, like there might be 

371
00:18:53,120 --> 00:18:56,320
people in the same generation 
who really prioritize travel 

372
00:18:56,320 --> 00:18:58,640
over everything. 
And they're like, actually all I

373
00:18:58,640 --> 00:19:02,040
want is remote work. 
And so you can certainly get 

374
00:19:02,120 --> 00:19:07,280
both from probably every 
generation or a mix of those 

375
00:19:07,280 --> 00:19:11,400
things from every generation. 
But I, I, I could definitely see

376
00:19:11,400 --> 00:19:16,960
and, and at least reflect on my 
own career where if I, you know,

377
00:19:16,960 --> 00:19:19,640
if I like, wasn't married with 
kids today, like would I want to

378
00:19:19,640 --> 00:19:22,760
be in an office? 
Maybe, you know, if I, if I 

379
00:19:22,760 --> 00:19:26,680
really was looking for that 
social aspect to things. 

380
00:19:26,680 --> 00:19:31,160
Because something that I have 
really learned since being fully

381
00:19:31,160 --> 00:19:35,880
remote is that it is, and 
predictably, it is very 

382
00:19:35,880 --> 00:19:38,600
difficult to build culture 
remotely. 

383
00:19:39,360 --> 00:19:42,320
Like you can do it, it just 
takes a lot longer. 

384
00:19:43,280 --> 00:19:49,160
Whereas when you're in person, 
having a, having a great culture

385
00:19:49,160 --> 00:19:52,400
is one of those things that 
hopefully is inevitable for 

386
00:19:52,400 --> 00:19:55,680
companies that prioritize having
a good culture. 

387
00:19:56,800 --> 00:20:00,360
And so I, I think you know, for 
for our purposes or for the 

388
00:20:00,360 --> 00:20:04,520
purposes of someone in my type 
of role in HR or really any 

389
00:20:04,520 --> 00:20:07,640
other leader who wants to create
something special. 

390
00:20:08,040 --> 00:20:11,960
For someone, a great experience 
for someone, it's one of those 

391
00:20:11,960 --> 00:20:14,640
things where to your going back 
to your point, what is the 

392
00:20:14,640 --> 00:20:18,320
office for? 
And there are companies out 

393
00:20:18,320 --> 00:20:22,760
there who have gone back to 
being in person very recently, 

394
00:20:23,160 --> 00:20:28,040
who to me, it seems that for 
them, when they answer that 

395
00:20:28,040 --> 00:20:31,280
question, it's about 
productivity, that there is a 

396
00:20:31,360 --> 00:20:34,880
sense that their team is not as 
productive as they once were. 

397
00:20:35,200 --> 00:20:40,520
And being in office is a, is an 
is basically an effort to drive 

398
00:20:40,520 --> 00:20:43,800
better productivity. 
If you ask me, I think 

399
00:20:43,800 --> 00:20:47,640
productivity comes when you 
focus on experience, because the

400
00:20:47,640 --> 00:20:50,560
better someone's experience is, 
the happier they are at work, 

401
00:20:50,560 --> 00:20:53,960
the happier they are at work, 
the more willing they are to do 

402
00:20:53,960 --> 00:20:56,640
a great job. 
Even though of course, people 

403
00:20:56,640 --> 00:20:59,640
can be in bad environments and 
still have a deep responsibility

404
00:20:59,640 --> 00:21:02,200
to their work. 
And not everything is mutually 

405
00:21:02,200 --> 00:21:05,720
exclusive. 
But I think this is probably to 

406
00:21:05,720 --> 00:21:10,480
me also a call to action for 
companies who want to go back to

407
00:21:10,560 --> 00:21:13,320
the office or eventually bring 
people back to the office that 

408
00:21:13,320 --> 00:21:16,880
they really need to think about 
what the right purpose is, that 

409
00:21:16,880 --> 00:21:19,920
sure, productivity might be your
end goal, but it doesn't have to

410
00:21:19,920 --> 00:21:22,280
be the why. 
Agreed. 

411
00:21:22,320 --> 00:21:24,000
You know, Yeah. 
Yeah. 

412
00:21:24,000 --> 00:21:27,400
I mean, I feel like what you 
just touched on is, is so true. 

413
00:21:27,400 --> 00:21:30,040
I mean, people can be productive
in a multitude of different 

414
00:21:30,040 --> 00:21:31,880
environments. 
And the, you know, pandemic 

415
00:21:31,880 --> 00:21:34,200
showed us that. 
I think what you touched on with

416
00:21:34,240 --> 00:21:36,880
culture and really the 
opportunity to spread culture 

417
00:21:36,880 --> 00:21:39,640
is, is important. 
I would also say that the 

418
00:21:39,840 --> 00:21:43,720
importance of people being 
creative together and innovating

419
00:21:43,720 --> 00:21:46,600
together and kind of taking work
to that next level, seeing 

420
00:21:46,600 --> 00:21:49,000
bigger pictures. 
There's a fascinating study that

421
00:21:49,000 --> 00:21:51,280
was talking about people 
collaborating now that we've had

422
00:21:51,280 --> 00:21:54,840
the last couple of years, more 
remote people collaborating 

423
00:21:55,040 --> 00:21:57,840
together virtually versus people
collaborating together in 

424
00:21:57,840 --> 00:22:00,440
person. 
And how many more ideas are 

425
00:22:00,440 --> 00:22:02,760
generated when people are 
actually in person? 

426
00:22:03,440 --> 00:22:07,480
And it had to do with their very
cognitive focus on little boxes 

427
00:22:07,480 --> 00:22:09,520
on a screen. 
It narrows your focus and it's 

428
00:22:09,520 --> 00:22:12,960
not, it's encouraging your brain
to think big picture, right? 

429
00:22:12,960 --> 00:22:18,120
So that may be another element 
or routine or ritual that we're 

430
00:22:18,120 --> 00:22:20,120
going through where we say, you 
know, if we're really trying to 

431
00:22:20,120 --> 00:22:23,200
do this off site where we're 
generating ideas, right, we've 

432
00:22:23,200 --> 00:22:25,720
got to think big. 
We're going to take the company,

433
00:22:25,920 --> 00:22:27,720
you know, over the next year, 
where are we going? 

434
00:22:28,160 --> 00:22:30,200
That might be better facilitated
in person, right? 

435
00:22:30,200 --> 00:22:33,040
And that might be something that
we bring people together in 

436
00:22:33,040 --> 00:22:36,520
person to do versus something 
that is more mundane kind of 

437
00:22:36,520 --> 00:22:38,680
day-to-day and we can do that 
virtually. 

438
00:22:38,960 --> 00:22:45,240
Yeah, that's a a great point. 
And I you know, I still, I still

439
00:22:45,240 --> 00:22:51,000
do think that again, everything 
can happen or can be built 

440
00:22:51,320 --> 00:22:55,120
remotely, but there are 
definitely things that are done 

441
00:22:55,120 --> 00:22:58,760
better when in person. 
I think for me, I, I wish that 

442
00:22:58,760 --> 00:23:02,040
companies we're even a little 
bit more innovative with their 

443
00:23:02,040 --> 00:23:05,840
approach to being in office. 
I, I'm curious if you even have 

444
00:23:05,840 --> 00:23:09,040
any anecdotes on this. 
But you know, when I think about

445
00:23:09,880 --> 00:23:12,520
where companies spend their 
money, of course there are some 

446
00:23:12,760 --> 00:23:15,400
tax advantages to having offices
and things like that. 

447
00:23:15,400 --> 00:23:20,280
So I get it. 
But I just, I, I guess I could 

448
00:23:20,280 --> 00:23:24,800
imagine like a better experience
for people if there were, you 

449
00:23:24,800 --> 00:23:29,600
know, smaller offices in various
places where there is a, you 

450
00:23:29,600 --> 00:23:33,880
know, maybe a critical mass or a
larger group of, of people or 

451
00:23:33,880 --> 00:23:36,360
employees around the world. 
Even then we don't even have to 

452
00:23:36,360 --> 00:23:39,640
think about just in the, in the 
United States, but obviously we 

453
00:23:39,640 --> 00:23:43,800
know that companies have kind of
expanded their reach since going

454
00:23:43,800 --> 00:23:46,360
remote and it allowed them to 
hire more globally. 

455
00:23:46,360 --> 00:23:48,720
It allowed them to hire in 
places around the world that 

456
00:23:48,720 --> 00:23:51,120
they otherwise wouldn't have 
been able to. 

457
00:23:51,360 --> 00:23:54,840
So I guess my thought is like, 
well, rather than having these 

458
00:23:54,840 --> 00:23:59,400
gigantic HQS in different 
cities, of course, depending on 

459
00:23:59,440 --> 00:24:03,080
the size of the company or in 
your case, the client, if they 

460
00:24:03,080 --> 00:24:06,560
had almost like these flexible 
format type of offices. 

461
00:24:06,560 --> 00:24:08,960
Not to say that it's like a 
Wework or something like that 

462
00:24:08,960 --> 00:24:11,360
because of course for your 
purposes, you don't really have 

463
00:24:11,360 --> 00:24:15,520
a lot of ability to create what 
the culture or the experience is

464
00:24:15,520 --> 00:24:19,720
like in those types of offices. 
But all for all intents and 

465
00:24:19,720 --> 00:24:22,760
purposes, like if they're 
smaller offices that allow 

466
00:24:23,160 --> 00:24:27,320
people in those areas to come 
and go and to use the office 

467
00:24:27,320 --> 00:24:32,360
when they really feel they need 
it, while really keeping the 

468
00:24:32,360 --> 00:24:34,920
priority and the focus on 
flexibility. 

469
00:24:35,440 --> 00:24:37,840
To me, it's kind of like getting
the best of both worlds. 

470
00:24:37,840 --> 00:24:41,840
Because then teams that work in 
in those places could come 

471
00:24:41,840 --> 00:24:44,320
together and be in person and 
have all of those wonderful 

472
00:24:44,320 --> 00:24:47,760
things that you, you've talked 
about without a company saying, 

473
00:24:47,760 --> 00:24:51,200
oh, you have to be in on this 
day or five days a week and from

474
00:24:51,200 --> 00:24:53,920
9:00 to 5:00. 
So I'm curious if you have 

475
00:24:53,920 --> 00:24:56,960
clients that you've worked with 
who have taken a bit of like a 

476
00:24:56,960 --> 00:25:00,480
hyper flexible approach in that 
way with their office spaces? 

477
00:25:01,280 --> 00:25:02,760
Yeah. 
You know, it's interesting. 

478
00:25:03,520 --> 00:25:06,000
HED is actually the first 
company I've worked for that has

479
00:25:06,000 --> 00:25:09,320
a distributed model, So I'm kind
of part in living it right now. 

480
00:25:09,920 --> 00:25:13,120
So this has been the first time 
on my career where we don't just

481
00:25:13,120 --> 00:25:17,040
have a central HQ in some city 
that we're all working out of 

482
00:25:17,040 --> 00:25:21,000
that same location. 
HED actually has over 9 offices 

483
00:25:21,000 --> 00:25:23,760
across the United States. 
So we're from coast to coast, 

484
00:25:23,760 --> 00:25:25,120
right? 
So Boston all the way to 

485
00:25:25,120 --> 00:25:26,520
California and everything in 
between. 

486
00:25:26,520 --> 00:25:28,480
I'm actually in the Detroit 
office, as you can see behind me

487
00:25:28,480 --> 00:25:32,160
here. 
So I'm in Detroit and we have a 

488
00:25:32,160 --> 00:25:36,240
large office here as well. 
So this opportunity to, like you

489
00:25:36,240 --> 00:25:38,080
said, be a little bit more 
regional. 

490
00:25:38,680 --> 00:25:41,760
So you're pulling really great 
talent from these different 

491
00:25:41,760 --> 00:25:45,760
markets instead of just being in
one particular city or location.

492
00:25:47,080 --> 00:25:50,480
And so it is really interesting.
You know, my leader is actually 

493
00:25:50,480 --> 00:25:52,440
in Chicago. 
I'm working with people all 

494
00:25:52,440 --> 00:25:54,800
across the United States. 
So it's fun. 

495
00:25:54,800 --> 00:25:57,560
And I think there's a 
flexibility just in that in the 

496
00:25:57,560 --> 00:25:59,680
sense that people are in 
different time zones and you're 

497
00:25:59,680 --> 00:26:02,000
negotiating that right away from
the get go, right? 

498
00:26:02,000 --> 00:26:05,240
It's like, you know, some people
aren't coming online until later

499
00:26:05,240 --> 00:26:08,400
or getting off earlier. 
So I think that there is an 

500
00:26:08,400 --> 00:26:10,640
opportunity to do that and you 
can do that successfully. 

501
00:26:10,640 --> 00:26:13,920
I think again, it just comes 
back down to your culture and 

502
00:26:13,920 --> 00:26:16,440
your organization. 
And if that model works for you,

503
00:26:16,520 --> 00:26:20,080
then I think that that can 
definitely be an opportunity to 

504
00:26:20,080 --> 00:26:22,360
explore something like that. 
If that's in the cards. 

505
00:26:23,200 --> 00:26:26,320
It may not work for every 
organization, but I think it's 

506
00:26:26,320 --> 00:26:29,840
something that you know, can 
work really successfully if 

507
00:26:29,840 --> 00:26:31,640
deployed correctly. 
But I think it's really 

508
00:26:31,640 --> 00:26:36,040
important that again, that 
connection and that ability to 

509
00:26:36,040 --> 00:26:39,040
spread that culture and have 
those meaningful interactions. 

510
00:26:39,040 --> 00:26:42,480
I know our leadership, you know,
is frequently kind of coming 

511
00:26:42,480 --> 00:26:44,520
around and traveling to the 
different offices. 

512
00:26:44,520 --> 00:26:47,560
So you're having that FaceTime, 
which is really important as 

513
00:26:47,560 --> 00:26:50,200
well. 
So our offices and we're going 

514
00:26:50,200 --> 00:26:52,680
through and we've been 
renovating our offices are 

515
00:26:52,920 --> 00:26:57,040
really great places to work. 
They're very low on the private 

516
00:26:57,040 --> 00:27:01,320
offices, higher on kind of a 
free address Hotelling kind of 

517
00:27:01,320 --> 00:27:04,360
situation. 
People are kind of coming in and

518
00:27:04,360 --> 00:27:05,880
going at different points of 
time. 

519
00:27:06,200 --> 00:27:09,880
In our office, we tend to 
encourage everyone to be on site

520
00:27:09,880 --> 00:27:13,040
on a particular day. 
This office is Wednesdays every 

521
00:27:13,040 --> 00:27:15,080
other week. 
We have lunch that's brought in.

522
00:27:15,080 --> 00:27:18,320
So, you know, team members come 
together and have an opportunity

523
00:27:18,320 --> 00:27:22,400
to meet and talk and, and, you 
know, collaborate and, and catch

524
00:27:22,400 --> 00:27:24,080
up with with life and 
everything. 

525
00:27:24,080 --> 00:27:26,600
So I think that's really 
important to still have that 

526
00:27:27,000 --> 00:27:30,560
that anchor right into their 
physical space. 

527
00:27:31,120 --> 00:27:33,000
Definitely. 
I like the term anchor. 

528
00:27:33,000 --> 00:27:36,200
That's a great analogy, 
actually, or a way to describe 

529
00:27:36,200 --> 00:27:38,000
it. 
I know. 

530
00:27:38,400 --> 00:27:41,720
First of all, you've spoken a 
lot about kind of the sentiment 

531
00:27:41,720 --> 00:27:44,480
and the feeling. 
And I know one of the things 

532
00:27:44,480 --> 00:27:47,560
that we had talked about 
originally before we started 

533
00:27:47,560 --> 00:27:51,320
recording was this concept of 
how decisions can be really 

534
00:27:51,320 --> 00:27:54,640
easily made on paper. 
Like, yeah, leaders can say, oh,

535
00:27:54,640 --> 00:27:57,320
yeah, yeah, yeah. 
Like our, our teams need this 

536
00:27:57,320 --> 00:28:00,440
and like, they're going to want 
like a bevy machine and like all

537
00:28:00,440 --> 00:28:02,600
this and like maybe a couch and 
like it'll be fine. 

538
00:28:03,520 --> 00:28:07,120
And then sometimes there's a 
difference between those 

539
00:28:07,120 --> 00:28:11,680
decisions that are made and the 
feeling or the sentiment that is

540
00:28:12,440 --> 00:28:15,200
present or prevalent after the 
fact. 

541
00:28:15,200 --> 00:28:18,440
So can you walk us through a 
little bit of how you reconcile 

542
00:28:18,440 --> 00:28:20,160
those two things and make sure 
there's alignment? 

543
00:28:20,840 --> 00:28:22,800
Yeah, I love this. 
I love the conversation that we 

544
00:28:22,800 --> 00:28:25,240
had around this. 
And it was actually inspired by 

545
00:28:25,240 --> 00:28:28,080
one of your earlier podcasts and
it was talking about the power 

546
00:28:28,080 --> 00:28:30,200
of words. 
And, you know, earlier in this 

547
00:28:30,200 --> 00:28:32,680
conversation today, you 
mentioned this idea of, you 

548
00:28:32,680 --> 00:28:35,640
know, head count and growth 
projections and some of these 

549
00:28:35,840 --> 00:28:38,480
elements that all of us, you 
know, it's, it's a necessary 

550
00:28:38,480 --> 00:28:39,920
part of our conversations, 
right? 

551
00:28:39,920 --> 00:28:42,920
We need to talk about how many 
people our offices need to 

552
00:28:42,920 --> 00:28:46,920
accommodate things like that. 
But sometimes, and what your 

553
00:28:46,920 --> 00:28:49,760
podcast was getting at is that 
sometimes these words can kind 

554
00:28:49,760 --> 00:28:53,840
of take us into the paper and 
and remove us from the fact that

555
00:28:53,840 --> 00:28:57,200
these are people and, you know, 
they have different needs and 

556
00:28:57,360 --> 00:29:00,760
the decisions that we're making 
are really impactful to that 

557
00:29:00,760 --> 00:29:04,920
individual and their overall 
experience with our company and 

558
00:29:05,040 --> 00:29:08,160
this particular job. 
And, you know, we always want to

559
00:29:08,160 --> 00:29:10,440
make sure that people have a 
great experience because they're

560
00:29:10,440 --> 00:29:12,800
going to be the ambassadors for 
your company, right? 

561
00:29:12,800 --> 00:29:15,520
And, you know, continuing to 
encourage and go out and speak 

562
00:29:15,520 --> 00:29:18,280
positively about that. 
So I think that it's really 

563
00:29:18,280 --> 00:29:22,320
important for us to think about 
going off of the paper where, 

564
00:29:22,360 --> 00:29:25,400
you know, I think we're talking 
as an example, you know, you put

565
00:29:25,400 --> 00:29:28,240
somebody down on a on a 
workstation that's on a main 

566
00:29:28,240 --> 00:29:30,560
corridor with a high circulation
path. 

567
00:29:30,560 --> 00:29:32,440
There's people walking by them 
all day long. 

568
00:29:32,440 --> 00:29:35,960
And then you say, OK, let's have
you sit in this particular chair

569
00:29:35,960 --> 00:29:39,120
and, you know, be innovative and
focus on your work and get 

570
00:29:39,120 --> 00:29:42,640
things done and be productive. 
And you know, it's fine on paper

571
00:29:42,640 --> 00:29:45,880
when you're looking at this 2D 
floor plan to assign people to a

572
00:29:45,880 --> 00:29:48,960
particular area. 
But in reality, can that person 

573
00:29:48,960 --> 00:29:50,320
really function well in their 
job? 

574
00:29:50,320 --> 00:29:53,560
Or they're able, You know, they 
say that once you lose your flow

575
00:29:53,560 --> 00:29:56,640
state, it takes 23 minutes to 
get back into a state of focus, 

576
00:29:56,640 --> 00:29:58,920
right? 
So if this person is constantly 

577
00:29:58,920 --> 00:30:01,960
being interrupted or there's 
constant visual and acoustic 

578
00:30:01,960 --> 00:30:04,360
distractions in their 
environment and they have to do 

579
00:30:04,360 --> 00:30:07,840
a really detailed type job, you 
know, are they really being set 

580
00:30:07,840 --> 00:30:10,120
up for success in that that 
particular environment? 

581
00:30:10,680 --> 00:30:12,760
So I think that's really what 
we're talking about is taking a 

582
00:30:12,760 --> 00:30:16,800
step back from there, looking at
the space really thoughtfully 

583
00:30:16,800 --> 00:30:19,680
and saying, you know, are there 
zones that we want to set up 

584
00:30:19,720 --> 00:30:23,080
where people can do different 
types of behaviors, right? 

585
00:30:23,080 --> 00:30:25,920
There's more of a quiet zone for
focus or productivity, right? 

586
00:30:25,920 --> 00:30:28,320
There's more of that 
collaborative area where people 

587
00:30:28,320 --> 00:30:31,040
are getting up and ideating, 
moving around. 

588
00:30:31,040 --> 00:30:33,800
Because as we move around, we're
kind of more in that, you know, 

589
00:30:33,920 --> 00:30:37,480
state of idea generation as well
and this opportunity to really 

590
00:30:37,480 --> 00:30:41,720
connect well on the work. 
And so are we thinking about, 

591
00:30:41,720 --> 00:30:45,680
like you mentioned at the top of
this call, this opportunity to 

592
00:30:45,720 --> 00:30:48,000
think intentionally about the 
spaces, right? 

593
00:30:48,000 --> 00:30:51,040
And we're thinking not just on 
paper and not just kind of a 

594
00:30:51,040 --> 00:30:54,000
saying, OK, Yep, we, you know, 
we're able to assign 100 people 

595
00:30:54,000 --> 00:30:56,840
to a desk on this floor plate. 
But what is that experience of 

596
00:30:56,840 --> 00:30:58,720
the people within those spaces 
spaces? 

597
00:30:58,720 --> 00:31:01,840
And are they really set up to be
effective spaces for people to 

598
00:31:01,840 --> 00:31:03,240
do the roles that they need to 
do? 

599
00:31:04,400 --> 00:31:08,000
Yeah, Oh man, that's that. 
I feel like that's the that's 

600
00:31:08,000 --> 00:31:11,880
the winner, that's the gold. 
Because everything comes down to

601
00:31:12,240 --> 00:31:16,240
how people feel. 
And I mean, again, this is all 

602
00:31:16,240 --> 00:31:19,480
about the human centered design 
approach that you and HDC take. 

603
00:31:20,600 --> 00:31:24,320
And I just think about all the 
opportunities that companies 

604
00:31:24,320 --> 00:31:27,880
have like fine, you're making 
people are making a decision to 

605
00:31:27,880 --> 00:31:30,080
bring people back to the office 
or maybe they never left the 

606
00:31:30,080 --> 00:31:33,760
office and that's great if it 
works for them and that's the 

607
00:31:33,760 --> 00:31:36,760
company direction, totally fine.
There are plenty of people who 

608
00:31:36,760 --> 00:31:39,720
really, really are looking for 
those in office experiences 

609
00:31:39,720 --> 00:31:44,920
hybrid or full time. 
And I just think about how there

610
00:31:44,920 --> 00:31:49,000
are certain things like anything
that we do that are kind of 

611
00:31:49,000 --> 00:31:53,520
attributed to low hanging fruit.
And to me, like creating or 

612
00:31:53,800 --> 00:31:57,200
expecting people to be in an 
office and then creating a space

613
00:31:57,200 --> 00:32:01,040
that's really inspiring, 
encouraging, inviting, 

614
00:32:01,040 --> 00:32:06,040
collaborative that makes sense 
in terms of the flow and the 

615
00:32:06,040 --> 00:32:09,280
floor plan. 
It's one of those things that 

616
00:32:09,280 --> 00:32:13,760
again is low hanging fruit, like
once you once you win that and 

617
00:32:13,760 --> 00:32:17,560
there's a positive sentiment and
there's a feeling that generally

618
00:32:17,560 --> 00:32:21,800
people want to be there, then 
everything else kind of just 

619
00:32:21,800 --> 00:32:24,360
resolves itself. 
So I think that is kind of, 

620
00:32:24,440 --> 00:32:26,360
again, that's the winner, that's
the gold. 

621
00:32:26,360 --> 00:32:27,800
That's what everyone should be 
going for. 

622
00:32:28,320 --> 00:32:30,000
Right. 
And I think it goes beyond the 

623
00:32:30,000 --> 00:32:32,560
aesthetic, right? 
It's it's something where you're

624
00:32:32,560 --> 00:32:35,720
really kind of putting pen to 
paper and you're using a lot of 

625
00:32:35,720 --> 00:32:37,680
this. 
There's a ton of academic 

626
00:32:37,680 --> 00:32:40,480
research out on the built 
environment and how it impacts 

627
00:32:40,480 --> 00:32:42,680
us, which I find incredibly 
fascinating. 

628
00:32:43,280 --> 00:32:46,680
But the environments that we're 
in right now, they're impacting 

629
00:32:46,680 --> 00:32:50,360
how we feel, how we think. 
And you had mentioned at the 

630
00:32:50,360 --> 00:32:52,640
beginning talking about this 
idea that you don't really think

631
00:32:52,640 --> 00:32:54,760
about design very much. 
And I think when you have good 

632
00:32:54,760 --> 00:32:57,480
design, you don't think about it
very much because you're just in

633
00:32:57,480 --> 00:32:59,800
an environment in the space 
where you're like, I just feel 

634
00:32:59,800 --> 00:33:02,400
good being here. 
And there are people that we 

635
00:33:02,600 --> 00:33:06,080
interview during our discovery 
sessions in the work that we're 

636
00:33:06,080 --> 00:33:08,720
doing with clients and they'll 
be talking about different 

637
00:33:08,720 --> 00:33:10,880
offices they've been in. 
They're like, I just love being 

638
00:33:10,880 --> 00:33:12,600
there. 
Like I just walk in and I feel 

639
00:33:12,600 --> 00:33:15,040
good, right? 
And So what is that that 

640
00:33:15,040 --> 00:33:16,760
element? 
What are those, those conditions

641
00:33:16,760 --> 00:33:19,480
that are going in that make that
person feel that way, right? 

642
00:33:19,480 --> 00:33:22,040
Versus someone else who says, I 
just, I don't want to be there. 

643
00:33:22,040 --> 00:33:26,200
I, I don't feel my best. 
I get a migraine working at the 

644
00:33:26,280 --> 00:33:28,920
the, you know, the lights. 
All are all the lights. 

645
00:33:30,520 --> 00:33:31,760
It's loud. 
It's crazy. 

646
00:33:31,760 --> 00:33:34,440
The the desk isn't, you know, 
set up for me. 

647
00:33:34,760 --> 00:33:37,520
All these things that are now 
the things that they're thinking

648
00:33:37,520 --> 00:33:39,480
about in their day. 
And when they're thinking about 

649
00:33:39,480 --> 00:33:41,960
those things, they're not 
thinking about their work that's

650
00:33:41,960 --> 00:33:43,480
at hand, right? 
And being at their best and 

651
00:33:43,640 --> 00:33:46,640
being able to, you know, pour 
into their teams and pour into 

652
00:33:46,640 --> 00:33:49,120
their ideas because they're 
fiddling with their chair, 

653
00:33:49,520 --> 00:33:51,600
right? 
So how can we think about, you 

654
00:33:51,600 --> 00:33:54,280
know, elevating the environment 
to a point where it's really 

655
00:33:54,280 --> 00:33:56,720
supportive and it's 
facilitating, it's not 

656
00:33:56,720 --> 00:33:59,280
hindering, but it's really 
facilitating and enhancing 

657
00:33:59,280 --> 00:34:00,920
collaboration in some ways, 
right? 

658
00:34:01,640 --> 00:34:04,240
Like I was just touching that, 
you know, spaces where we're 

659
00:34:04,480 --> 00:34:07,280
trying to think big, these 
ideation rooms like huddle 

660
00:34:07,280 --> 00:34:10,159
spaces, you know, the 
opportunity to have a variety of

661
00:34:10,159 --> 00:34:15,320
different seats choices, high 
tops and low, low seats, the 

662
00:34:15,320 --> 00:34:18,440
ability to get up and, you know,
be tactile and draw on a board 

663
00:34:18,440 --> 00:34:21,440
versus doing things digitally. 
Both are very important. 

664
00:34:21,440 --> 00:34:25,760
But this opportunity of autonomy
and choice, right in a space 

665
00:34:25,800 --> 00:34:29,760
allows us to just move freely 
around this, this environment. 

666
00:34:29,800 --> 00:34:32,840
And it's we're at our best, We 
actually start to get into a 

667
00:34:32,840 --> 00:34:35,520
rhythm with people, right? 
We're starting to to find 

668
00:34:35,520 --> 00:34:38,679
synergy and, and start to riff 
off one another and really start

669
00:34:38,679 --> 00:34:40,560
to build something great with 
that momentum. 

670
00:34:40,560 --> 00:34:43,560
So, you know, how can that 
environment, again be able to 

671
00:34:43,760 --> 00:34:46,679
really help an organization to 
achieve what they're trying to 

672
00:34:46,719 --> 00:34:48,760
achieve and to kind of take them
to that next level? 

673
00:34:49,239 --> 00:34:51,840
That's so awesome. 
I mean, I think that anyone 

674
00:34:51,840 --> 00:34:56,560
that's worked with you then has 
hopefully had an amazing, you 

675
00:34:56,560 --> 00:34:58,520
know, improvement on their 
culture too. 

676
00:34:58,520 --> 00:35:02,280
I mean, it's this is it's just a
great example of how every 

677
00:35:02,280 --> 00:35:06,920
single thing that affects a 
person at work affects the 

678
00:35:06,920 --> 00:35:11,280
culture of a company. 
And it's almost like you throw 

679
00:35:11,360 --> 00:35:13,560
everything and the kitchen sink 
at culture. 

680
00:35:13,560 --> 00:35:17,240
You want to do everything 
possible to not only improve the

681
00:35:17,240 --> 00:35:19,480
culture, but sustain a positive 
culture. 

682
00:35:19,480 --> 00:35:22,680
So this has been a really 
interesting conversation for me 

683
00:35:22,680 --> 00:35:25,920
and I'm sure for the listeners 
also because it's just again, 

684
00:35:25,920 --> 00:35:29,200
another lens, another 
perspective, another place to 

685
00:35:29,200 --> 00:35:33,000
think about the impact of 
culture or the influence of 

686
00:35:33,320 --> 00:35:37,320
someone's work environment on 
their experience at work. 

687
00:35:37,880 --> 00:35:41,360
So Sarah, thank you so much for 
taking us through this and what 

688
00:35:41,360 --> 00:35:45,520
you do and and how you impact 
cultures everyday with all of 

689
00:35:45,520 --> 00:35:47,080
your clients. 
So thank you again. 

690
00:35:47,080 --> 00:35:50,000
And and I'd love to give you an 
opportunity to share with the 

691
00:35:50,000 --> 00:35:52,800
listeners where they can find 
you and connect and learn more 

692
00:35:52,800 --> 00:35:55,200
about HED. 
And by the way, everything will 

693
00:35:55,200 --> 00:35:57,560
be LinkedIn the show notes, but 
it's sometimes because it's 

694
00:35:57,560 --> 00:35:59,680
helpful to hear it too. 
Yeah, absolutely. 

695
00:35:59,680 --> 00:36:04,000
So you can find us@heb.co, our 
website. 

696
00:36:04,240 --> 00:36:06,840
We have a lot of different 
thought leadership pieces on the

697
00:36:06,840 --> 00:36:08,880
website. 
You can learn about different 

698
00:36:08,880 --> 00:36:12,120
sectors of work that we're doing
and some of the project work 

699
00:36:12,200 --> 00:36:14,840
that we've already completed, 
which is a really great place. 

700
00:36:15,120 --> 00:36:18,600
We also put a lot of our content
out on LinkedIn, so you can find

701
00:36:18,600 --> 00:36:23,280
myself or HEB on LinkedIn and 
follow us there, which would be 

702
00:36:23,280 --> 00:36:25,520
really great because we 
typically are putting out 

703
00:36:25,520 --> 00:36:28,640
different thought leadership 
pieces as well to really kind of

704
00:36:28,640 --> 00:36:30,680
contribute to the conversation 
across workplace. 

705
00:36:31,240 --> 00:36:33,640
Amazing. 
Sarah, thank you so much again 

706
00:36:33,640 --> 00:36:37,320
for your time and your insights.
And if anything comes up where 

707
00:36:37,600 --> 00:36:40,600
you know, I don't know the 
landscape of return to office or

708
00:36:40,600 --> 00:36:43,320
human centered design changes, 
let me know and we'll bring you 

709
00:36:43,320 --> 00:36:46,520
back on. 
We'd love to talk further, but 

710
00:36:46,520 --> 00:36:47,640
thank you so much again. 
No. 

711
00:36:48,000 --> 00:36:49,720
Problem. 
Thank you for having me, hey. 

712
00:36:49,800 --> 00:36:52,800
Just before you go, don't forget
to subscribe to the show so 

713
00:36:52,800 --> 00:36:54,520
that. 
You are the. 1st to hear when an

714
00:36:54,520 --> 00:36:58,120
episode drops each week and 
maybe leave a five star review 

715
00:36:58,120 --> 00:37:00,280
and a comment about how much you
love this episode. 

716
00:37:00,480 --> 00:37:03,080
Plus if you have someone in mind
who would really enjoy this 

717
00:37:03,080 --> 00:37:04,720
episode, make sure you share it 
with them. 

718
00:37:04,800 --> 00:37:07,640
Thank you so much for tuning in 
and I'll see you next week.

