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As you know, I've been thinking 
about how we approach mental 

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health at work, especially as a 
mom of twins, struggling, 

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podcasting, working life in 
general. 

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And recently I know I've shared 
this with you. 

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I hit a wall balancing all of it
and it's really helped me to 

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think about mental wealth. 
And this shift in mindset really

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got me to explore some new tools
to support my mental wealth and 

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magic mind. 
As you know, I've been working 

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with them and they reached out 
recently and asked me to drink 

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the mental performance shop for 
seven days straight to 

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experience the benefits. 
And that was easy to say yes to 

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because I drink it every day. 
But let me tell you that I think

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I've shared this before. 
It has totally changed my 

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morning routines. 
I mean, I literally reach for 

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the mental performance drop 
before I even get my first cup 

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of coffee made. 
It's not only something that 

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I've found has provided me with 
the ability to feel really alert

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and focused, but because it has 
a little bit of caffeine, less 

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caffeine than coffee fine. 
It really gives me like a boost 

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to start my day before I've kind
of started my day. 

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And what I love too about it is 
that it's 1000% safe and it's 

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vegan and so, and it's also 
kosher certified. 

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And so all of that means a lot 
to me, but plus it's not a quick

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fix. 
I really like this idea that 

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instead of relying on quick 
fixes, Magic Mind believes that 

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mental performance is tackled in
the long term. 

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And if you've listened to me for
the last four years, you know 

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that this is something that I 
think is really important. 

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And their caffeine that they do 
have is time release. 

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So rather than it, you know, 
kind of giving you that 

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immediate boost that some like 
energy drinks drinks might do 

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for you, it's not like that. 
It's not this charge up type of 

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drink or supplement. 
It's an enhancement for a 

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brilliant today, as they put it,
and an even better tomorrow, 

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which I love. 
So if you're like me and you 

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want to invest in your mental 
wealth, Magic Mind is offering a

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48% off discount on your first 
subscription or 20% off a one 

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00:02:06,760 --> 00:02:10,280
time purchase with Code HUMAN HR
20 at checkout. 

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00:02:10,520 --> 00:02:14,960
All you have to do is go to 
magicmind.com/humanHR and use 

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00:02:14,960 --> 00:02:18,880
Code Human HR 20. 
That's magicmind.com/human HR 

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00:02:18,880 --> 00:02:23,360
with Code Human HR 20 for 48% 
off your first subscription or 

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20% off your one time purchases.
Get to your mental wealth today,

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folks. 
I know I'm into it. 

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Welcome to the Bringing the 
Human back to Human Resources 

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podcast. 
I'm Tracy Chernoff, and I've 

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spent my entire professional 
career in HR. 

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Each week, we'll explore the 
delicate balance between people 

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and business with the aim to 
reconnect the two and create 

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meaningful outcomes. 
Listen in as I share my own 

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experiences, challenge the 
status quo, and chat with guests

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from various industries about 
our mission to bring the human 

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back to human resources. 
Hi everyone, welcome back to the

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podcast. 
Thank you so much for being here

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for another week. 
Don't forget to rate, review, 

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and subscribe because if you're 
not subscribed, what are you 

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doing? 
Thank you so much for being 

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here. 
As you know, if you've been a 

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listener of my podcast for a 
while, you will already know 

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that relationships are something
that I would say are really, 

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really important to me. 
And actually, they've been 

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extremely critical to the 
success of my own career and my 

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business as well. 
So I'm really excited to welcome

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Brad Engler to the podcast and 
let me tell you a little bit 

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about Brad before we let Brad do
all of the talking. 

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He is an author, advisor, and 
technologist with over 40 years 

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of experience in the private and
public sectors. 

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Accenture for 22 years, 
including ten years as a 

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partner, and then at the 
University of Texas at Austin 

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for eight years, including seven
years as the Chief Information 

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Officer. 
His recent book, Spheres of 

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Influence, How to Create and 
Nurture Authentic Business 

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Relationships, offers a 
practical guide to help emerging

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and established leaders develop 
and perfect the critical, hard 

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skill of building effective and 
lasting professional 

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relationships. 
Which is why I am so enthused 

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for our discussion today. 
Because it is. 

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This is literally the most 
critical, if you ask me, the 

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most critical part of what can 
make or break someone's 

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experience and success. 
So welcome, Brad. 

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Thank you. 
Thanks for inviting me. 

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Oh my gosh, of course. 
And the listeners won't know 

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this, but we have tried a few 
times already to record, but 

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between like basically an Arctic
blast in the South and various 

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challenges on my end, we are 
finally getting to record, which

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is really nice. 
Sometimes the long-awaited 

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recording makes it all the more 
fun. 

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But as I kind of mentioned at 
the top of our session here, 

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relationships that I find to be 
really important. 

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And so I'd love to hear from 
you. 

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Given that relationships are 
also really important to you, 

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what kind of inspiration or 
influence did you have that led 

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to you writing spheres of 
influence? 

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Well, I was very fortunate over 
many years to have really good 

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mentors. 
And at the firm, from day one, 

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they taught you that the people 
you're working with, your 

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clients, your peers, someday 
maybe your boss maybe hiring you

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to do something and, or maybe 
peers. 

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And the person who started with 
me 40 years ago became the chief

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information officer of a large 
state agency the same year I 

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became the chief information 
officer at the university. 

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And so it just came true. 
And as a executive in the firm 

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or at all levels, you not only 
had a mentor, but you had 

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mentees. 
And it was just built into the 

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culture that training and 
mentorship was a core value. 

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And, you know, when I got to the
university, I tried to help the 

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organization create those same 
skills. 

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Not hide in the ivory tower, but
get out and meet with customers,

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meet with their peers. 
And, you know, I mentored two or

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three people. 
I still do that. 

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But I didn't feel that would 
scale, and so I wanted to 

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capture all these stories and so
I could share it with a wider 

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audience. 
And that was really the genesis 

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for writing the book. 
That's amazing. 

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I think when I think about like 
my takeaways from spheres of 

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influence, what really stood out
to me was obviously the spheres 

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that there are these internal 
and external spheres. 

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Of course, I mean, there's a 
visual there for a reason, but 

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also some of those core 
principles, especially when we 

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think of like, I have some notes
here, goals and aspirations of 

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others, managing expectations, 
clearly caring about the success

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of others. 
Like these are things that maybe

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for some it's like, OK, yeah, 
fundamental, got it. 

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But actually it's really 
important to make note of it 

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because so much of these, so 
many of these things are not 

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happening day-to-day. 
And I'm curious, were these core

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principles that, you know, were 
certainly felt throughout the 

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book? 
Were they something that you 

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learned through your own 
experiences, or were they things

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that you felt you lacked from 
leaders or lacked from peers? 

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Or was it just kind of, you 
know, going through the motions 

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of your experiences and your 
takeaways? 

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Well, let's talk about the 
internal sphere. 

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So first is your boss and I 
learned that you can't wait for 

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your boss to help guide you. 
Sometimes you just have to ask 

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what are their goals and 
aspirations and it's OK to ask. 

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In fact, when I was the boss, I 
welcomed a discussion with my 

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direct reports of what are your 
goals, how can I help you and 

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setting expectations. 
I was bad at that in the 

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beginning of my career. 
I got much better later and and 

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then third, genuinely caring. 
When I got to the university, I 

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met with this professor who I'd 
known 15 years prior, crusty 40 

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year professor. 
And I said, give me some advice.

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You guys get out of the office 
and tell people you give a damn.

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And that was the best advice 
because you're not going to 

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build relationships hiding 
behind a screen in your office 

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that's. 
So true. 

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And I remember when you and I 
first spoke that that last point

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you made in terms of the advice 
that you received as far as like

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just get out there, like get out
from behind the desk and like 

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talk to the people with whom you
need to talk to the. 

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It really made me reflect on my 
own experience, especially back 

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in my retail days, because when,
whenever I was in retail, you 

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know, there were always these 
roles like leader on duty, 

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manager on duty, right? 
And, and especially being in HR,

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you kind of have those roles in 
retail. 

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And then you also, if you're 
working in a store like I was 

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for many years, you also have to
be a manager on duty just like 

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any other sales or department 
manager. 

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And one of the things that I was
really passionate about was 

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being on the floor with the team
because that as an HR person, 

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like that's where you get you, 
that's where you build the 

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relationships, that's where you 
get all of your information. 

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It's where you have the most 
fun. 

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It's also where you find out 
things that you might need to 

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find out in order to solve some 
problems also. 

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So I think that advice is so 
well stated and it's kind of 

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Evergreen. 
Like it doesn't matter what 

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industry you're in, what job you
have, have it really just it's 

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agnostic to all of that. 
That's right. 

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You know, I learned long ago to 
go to people's offices to meet 

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with them so I would not have 
them come to me and, you know, 

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come to the ivory tower. 
So my all my direct reports at 

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the university, I would go to 
their office. 

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Well why would I do that? 
One, I get to rock, walk across 

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campus and get the energy of the
campus. 2 I bump into customers 

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and I bump into my peers. 3 
Their team sees me coming to 

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their boss every week at like 
clockwork trying to help their 

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boss be successful. 
So it's showing the flag, 

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showing the support. 
And you know, same thing with 

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your customers and your peers. 
One of my peers at the 

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university was in charge of 
public safety. 

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Well, it wasn't if someone would
go wrong, it's when it would go 

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wrong. 
And over my eight years, we had 

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a bomb scare, we had a shooting,
we had a murder, you know, so 

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we, we had 100,000 people in the
football stadium every Saturday 

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in the fall. 
But I would meet with my peer 

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every month and we would talk 
about what's going well, what's 

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coming up, what could we do 
better. 

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And then once a year, we get our
teams together and we practice. 

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What happens if there's an ice 
storm? 

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What happens if there's a 
hurricane? 

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What happens if the power goes 
out? 

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Lo and behold, a year later, the
power went out. 

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And we, we generate our own 
power and back up by the city. 

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00:11:24,680 --> 00:11:27,800
But they both went out and but 
we were prepared. 

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And the bomb scare, I was out on
the mall with my phone. 

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00:11:31,720 --> 00:11:35,360
Well, all my computer and 
everything in the office. 

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00:11:35,600 --> 00:11:37,560
But we had a standard operating 
procedure. 

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00:11:37,560 --> 00:11:42,200
We all got on a conference 
bridge and we that's connected 

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00:11:42,200 --> 00:11:45,400
to the executive leaders. 
And so we basically managed the 

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00:11:45,400 --> 00:11:48,680
whole issue out in the mall with
my phone. 

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00:11:50,200 --> 00:11:56,280
Oh my gosh, she it's like poem 
for 2025 almost it's like, you 

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00:11:56,280 --> 00:11:58,200
know, everything is done by the 
phone. 

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00:11:58,200 --> 00:12:02,200
Everything that we have the 
capability of doing is in our 

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00:12:02,200 --> 00:12:03,440
hands. 
I mean, it's amazing. 

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00:12:03,440 --> 00:12:06,880
I obviously we don't ever want 
to deal with things like that, 

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00:12:06,880 --> 00:12:13,200
but my take away from your story
is, is that preparation is not 

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00:12:13,200 --> 00:12:17,840
only key, but actually, to be 
frank, my first reaction was 

209
00:12:17,840 --> 00:12:20,120
like, man, Brad's probably an 
amazing peer. 

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00:12:20,360 --> 00:12:23,160
That was actually what was going
through my head when you were 

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00:12:23,160 --> 00:12:25,400
saying that. 
Because, you know, there, there 

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00:12:25,400 --> 00:12:28,480
are times where we work with 
folks who aren't so 

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00:12:28,480 --> 00:12:32,200
collaborative or aren't, you 
know, really focused on just 

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00:12:32,680 --> 00:12:36,000
working as a team and working 
together and getting, you know, 

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00:12:36,000 --> 00:12:39,400
moving the needle together. 
And it's the Co workers or the 

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00:12:39,400 --> 00:12:44,560
peers who do that and who care 
about that or care about the 

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00:12:44,560 --> 00:12:47,880
success of others who are like 
the best people to work with. 

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00:12:47,880 --> 00:12:50,640
I'm sure everyone is thinking 
about someone or just really 

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00:12:50,640 --> 00:12:52,560
wishing that they could work 
with you one of the other. 

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00:12:53,440 --> 00:12:57,760
Well, I asked my direct reports 
to also meet with their peers 

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00:12:57,760 --> 00:13:01,440
across campus. 
So you know, so 7 direct 

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00:13:01,440 --> 00:13:06,000
reports, we all had about 10 
peer relationships and every 

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00:13:06,000 --> 00:13:08,360
week we would get together and 
talk about what did, what did 

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00:13:08,360 --> 00:13:11,760
you hear how any rumours out 
there? 

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00:13:11,760 --> 00:13:15,320
And, and you don't hear rumours 
if you're in your office, you 

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00:13:15,320 --> 00:13:17,320
know, so I had a you don't know 
what the. 

227
00:13:17,760 --> 00:13:20,880
Streets are saying. 
So I had a rumour from my public

228
00:13:21,520 --> 00:13:24,960
safety guy who said I heard a 
rumor that you don't have enough

229
00:13:24,960 --> 00:13:27,320
diesel in the generators at the 
data center. 

230
00:13:27,640 --> 00:13:29,400
And I said, you know, that's a 
darn good rumor. 

231
00:13:29,400 --> 00:13:32,200
I'll go check. 
It turned out the generators 

232
00:13:32,200 --> 00:13:36,080
from the natural gas. 
So it was, Oh my God, there's 

233
00:13:36,080 --> 00:13:38,560
great rumor though. 
But he was able to snuff it out 

234
00:13:38,680 --> 00:13:41,760
immediately, right? 
And, and we would help each 

235
00:13:41,760 --> 00:13:44,760
other that way. 
My direct reports would go meet 

236
00:13:44,760 --> 00:13:47,200
with their peers. 
And it was like a nervous 

237
00:13:47,200 --> 00:13:50,120
system, you know, you get 
feedback, two way communication.

238
00:13:50,720 --> 00:13:55,600
I had a woman who worked for me 
who reminded me when she read 

239
00:13:55,600 --> 00:13:59,120
the manuscript of the time I 
forced her to go meet with the 

240
00:13:59,120 --> 00:14:03,240
IT director in a department. 
And she said, I thought you were

241
00:14:03,240 --> 00:14:04,720
crazy. 
They hate us. 

242
00:14:05,320 --> 00:14:09,680
And I said, well, better to be 
in them in the tent than outside

243
00:14:09,680 --> 00:14:13,200
the tent throwing rocks at us. 
And I would meet with her, you 

244
00:14:13,200 --> 00:14:17,520
know, the department chair. 
So there were reasons they hated

245
00:14:17,520 --> 00:14:19,880
us. 
There's some bad behavior before

246
00:14:20,200 --> 00:14:24,200
I came in and they had a litany 
of things that went wrong. 

247
00:14:24,200 --> 00:14:29,360
So we just apologized, said 
we'll we'll not do that again. 

248
00:14:29,880 --> 00:14:35,320
And she over nine months, every 
month met with this other woman.

249
00:14:35,720 --> 00:14:39,680
And as we got better and more 
predictable, guess what? 

250
00:14:40,160 --> 00:14:42,320
That person became an advocate 
for us. 

251
00:14:42,760 --> 00:14:46,360
And when she became an advocate,
her boss became an advocate. 

252
00:14:46,840 --> 00:14:50,000
So it went from hating us to 
being an advocate. 

253
00:14:50,080 --> 00:14:54,080
But she thought I was crazy. 
No, You know, it actually makes 

254
00:14:54,080 --> 00:14:56,040
me think of some of my own 
experiences. 

255
00:14:56,040 --> 00:15:01,200
But sometimes I think leaders 
think that that process of 

256
00:15:01,480 --> 00:15:05,280
changing someone's perception 
can be a very long process. 

257
00:15:05,280 --> 00:15:07,600
But actually it doesn't have to 
be, because once you say you're 

258
00:15:07,600 --> 00:15:10,400
going to do something and then 
you actually do it and you do it

259
00:15:10,400 --> 00:15:13,240
again and you do it again and 
you do it again and you just 

260
00:15:13,520 --> 00:15:14,960
keep doing it. 
Yeah. 

261
00:15:14,960 --> 00:15:18,000
And you have the consistency of 
following through on what you've

262
00:15:18,000 --> 00:15:21,360
said you're set out to do. 
People then trust you. 

263
00:15:21,520 --> 00:15:26,280
And that that establishment of 
trust is obviously a core tenant

264
00:15:27,280 --> 00:15:29,760
in relationships. 
And you've you touch on that 

265
00:15:29,760 --> 00:15:33,440
throughout your book also. 
And kind of coming back to this 

266
00:15:33,440 --> 00:15:35,600
internal sphere of influence, 
You mentioned already 

267
00:15:35,600 --> 00:15:38,400
relationship with the boss, 
relationships with other, you 

268
00:15:38,400 --> 00:15:40,760
know, executive leaders, and 
then also with direct reports. 

269
00:15:41,080 --> 00:15:44,840
And a big part of that, 
especially the relationship with

270
00:15:44,840 --> 00:15:50,000
direct reports that I at least 
took away was this importance on

271
00:15:50,000 --> 00:15:52,000
fostering trust and 
transparency. 

272
00:15:52,360 --> 00:15:57,000
And so when I think about 
shifting perceptions, I was just

273
00:15:57,000 --> 00:16:01,720
speaking with someone about how 
leaders, whether they want to 

274
00:16:01,720 --> 00:16:05,280
acknowledge it or not, can, can 
and do make or break people's 

275
00:16:05,280 --> 00:16:09,360
experiences in their careers. 
If someone has an amazing leader

276
00:16:09,480 --> 00:16:13,720
when they first start out, 
that's something that sets them.

277
00:16:13,800 --> 00:16:17,240
I mean, they are so lucky. 
That sets them apart from a lot 

278
00:16:17,240 --> 00:16:20,560
of people from their first 
experiences and work and for the

279
00:16:20,560 --> 00:16:22,400
rest of their career they think 
about that person. 

280
00:16:23,240 --> 00:16:26,960
On contrary. 
If someone has as a leader that 

281
00:16:26,960 --> 00:16:29,160
maybe doesn't have their best 
interests in mind or any of 

282
00:16:29,160 --> 00:16:31,800
these core principles that we've
already kind of talked about 

283
00:16:32,520 --> 00:16:35,240
similarly that stays with 
people. 

284
00:16:35,240 --> 00:16:38,520
I've, I'm sure you've also 
spoken with people who are like,

285
00:16:38,520 --> 00:16:41,640
I had a terrible leader and it's
like 20 years ago, they told me 

286
00:16:41,920 --> 00:16:44,200
and they just don't, it's not 
that they don't get over it, 

287
00:16:44,200 --> 00:16:46,160
it's that it had such an impact 
on them. 

288
00:16:46,440 --> 00:16:49,360
And so when I think about again,
like, you know, trust and 

289
00:16:49,360 --> 00:16:53,720
transparency, leaders really 
need to think about the impact 

290
00:16:53,720 --> 00:16:55,120
and the influence that they 
have. 

291
00:16:55,120 --> 00:16:57,720
And they have to, they have to 
acknowledge that they are not 

292
00:16:57,720 --> 00:17:00,360
the same as everyone else. 
They have this role now where 

293
00:17:00,360 --> 00:17:02,640
they're leading people and they 
have to assume that 

294
00:17:02,640 --> 00:17:04,560
responsibility and treat it with
care, right? 

295
00:17:04,599 --> 00:17:06,079
Well, they need to walk the 
walk. 

296
00:17:06,079 --> 00:17:10,119
So, you know, in IT world you 
could work 24 hours a day. 

297
00:17:10,319 --> 00:17:16,040
I mean, there's no end to it, 
but we established norms and 

298
00:17:16,040 --> 00:17:19,880
values for the organization. 
And then I would not respond to 

299
00:17:19,880 --> 00:17:22,480
emails after business hours. 
I would not. 

300
00:17:23,000 --> 00:17:26,000
I would go on vacation. 
I would do training. 

301
00:17:26,000 --> 00:17:29,040
I would make sure they did 
training, make sure they did 

302
00:17:29,040 --> 00:17:31,720
their emails. 
If someone skipped orientation, 

303
00:17:31,720 --> 00:17:33,760
we'd find them and get them into
orientation. 

304
00:17:33,760 --> 00:17:35,520
You know, it's like no 
exception. 

305
00:17:35,920 --> 00:17:38,560
But one of our values was family
first. 

306
00:17:38,920 --> 00:17:40,000
Well, why? 
Why? 

307
00:17:40,280 --> 00:17:44,280
Why did we do that? 
Well, I live in Austin, TX, lot 

308
00:17:44,280 --> 00:17:47,200
of high tech here. 
All the big tech firms are here.

309
00:17:47,560 --> 00:17:51,640
I cannot compete on salary, but 
what I can compete on isn't, you

310
00:17:51,640 --> 00:17:55,360
know, you work an 8 hour day and
then go home, see the family. 

311
00:17:55,680 --> 00:18:01,000
So I had this network engineer 
and he was got a big offer from 

312
00:18:01,000 --> 00:18:04,640
a startup and a lot of money, 
equity, blah blah blah. 

313
00:18:04,680 --> 00:18:06,960
They would feed him, do his dry 
cleaning. 

314
00:18:07,240 --> 00:18:09,920
And I said, look, I don't say 
this for everybody, but if you 

315
00:18:09,920 --> 00:18:12,080
don't like it, you can come 
back. 

316
00:18:13,480 --> 00:18:18,840
And literally 2 weeks later he 
calls and he goes, this place is

317
00:18:18,840 --> 00:18:21,760
a zoo. 
They feed me and do my dry 

318
00:18:21,760 --> 00:18:23,440
cleaning because I never go 
home. 

319
00:18:23,920 --> 00:18:27,200
I took the job to help my 
family, but I don't see my 

320
00:18:27,200 --> 00:18:29,960
family anymore. 
Can I come back? 

321
00:18:30,920 --> 00:18:34,560
It's like, of course you can. 
And he's still there 15 years 

322
00:18:34,560 --> 00:18:37,800
later. 
Wow, you know, it's when you 

323
00:18:37,800 --> 00:18:41,200
started to say that they were 
promising food and dry cleaning.

324
00:18:41,200 --> 00:18:43,480
I already knew where you're 
going with that because you 

325
00:18:43,480 --> 00:18:47,600
know, there's companies always 
hopefully offer really great 

326
00:18:47,600 --> 00:18:50,480
benefits, but companies that are
offering benefits like that are 

327
00:18:50,480 --> 00:18:55,360
probably really trying to ensure
that people feel like working 

328
00:18:55,360 --> 00:18:57,520
there is worth it. 
Like they had, you know, 

329
00:18:57,520 --> 00:18:59,080
company. 
And, and it's not to say that 

330
00:18:59,080 --> 00:19:04,320
it's bad, like working in a, a 
zoo, literal or figuratively is 

331
00:19:04,320 --> 00:19:07,200
not necessarily a bad thing. 
It's just like where it kind of 

332
00:19:07,200 --> 00:19:09,520
depends on where someone is in 
their lives. 

333
00:19:09,520 --> 00:19:12,120
Like if someone has a family, 
that's probably not going to 

334
00:19:12,120 --> 00:19:16,120
really be a match for them. 
Whereas if someone is like, you 

335
00:19:16,120 --> 00:19:18,520
know, just trying to get as much
experience under their belt, 

336
00:19:18,520 --> 00:19:20,840
maybe they're single, maybe 
they're not, maybe they really 

337
00:19:20,840 --> 00:19:23,680
don't mind not being home a lot.
I mean, it kind of depends, but 

338
00:19:23,680 --> 00:19:26,280
those things I think play a big 
role. 

339
00:19:26,280 --> 00:19:30,960
And it's interesting because I 
think that as we grow in our 

340
00:19:30,960 --> 00:19:36,520
careers and we gain additional 
experience and wisdom, if you 

341
00:19:36,520 --> 00:19:41,360
will, these are things that we 
become aware of as we grow and 

342
00:19:41,360 --> 00:19:45,000
as our lives do change or we go 
through different milestones or 

343
00:19:45,000 --> 00:19:49,240
life changes. 
So, but I think it's a testament

344
00:19:49,320 --> 00:19:52,240
to your leadership actually that
he wanted to, that he did come 

345
00:19:52,240 --> 00:19:55,000
back, not not just that he 
wanted to come back, but that he

346
00:19:55,000 --> 00:19:59,080
actually did. 
Very difficult safe asking, you 

347
00:19:59,080 --> 00:20:02,400
know, he, he was comfortable 
asking on the setting 

348
00:20:02,400 --> 00:20:05,760
expectations. 
I had a situation with a 

349
00:20:05,760 --> 00:20:12,960
customer where large university,
they had a big program that they

350
00:20:12,960 --> 00:20:16,320
wanted me to lead and it was in 
October and I said to the 

351
00:20:16,320 --> 00:20:18,880
Provost and CFO, I'd love to 
help you guys. 

352
00:20:19,800 --> 00:20:23,920
However, in the summer, I have a
long-awaited vacation to 

353
00:20:23,920 --> 00:20:27,240
Australia. 
And I was supposed to go last 

354
00:20:27,240 --> 00:20:31,280
year, but work cancelled. 
So we have the passports for the

355
00:20:31,280 --> 00:20:35,680
family, we have the tickets. 
So I need to go for three weeks 

356
00:20:35,680 --> 00:20:37,280
in June. 
And they're like, OK, no 

357
00:20:37,280 --> 00:20:40,640
problem. 
And we got to April, made a big 

358
00:20:40,640 --> 00:20:44,800
milestone achievement. 
So yay, things were going 

359
00:20:44,800 --> 00:20:47,840
clickety clack. 
And then in May we're meeting 

360
00:20:47,840 --> 00:20:50,440
with the president, which we 
meet every month. 

361
00:20:50,840 --> 00:20:54,800
And the President, I said, I 
just wanted to remind you as I 

362
00:20:54,800 --> 00:20:58,000
have the last three months and 
in June, I'll be going to 

363
00:20:58,000 --> 00:21:02,720
Australia and his hand started 
shaking and I'm in slow motion 

364
00:21:02,720 --> 00:21:08,520
canceling the vacation. 
And the CFO and Provost, Brad, 

365
00:21:08,520 --> 00:21:11,720
wait a minute, hold on, Mr. 
President. 

366
00:21:11,720 --> 00:21:18,000
When Brad joined us in October, 
we agreed that we would let him 

367
00:21:18,000 --> 00:21:21,160
go on this vacation. 
Diane's in charge. 

368
00:21:21,160 --> 00:21:23,920
When he's gone, he says this is 
a good time to go. 

369
00:21:24,240 --> 00:21:30,000
We ship a polar commitment 
customer supporting my vacation.

370
00:21:30,160 --> 00:21:35,080
Awesome. 
And 10 years later, I'm having 

371
00:21:35,080 --> 00:21:39,800
dinner with his wife and and my 
wife and we talked about that 

372
00:21:39,800 --> 00:21:41,360
story and he goes while you were
gone. 

373
00:21:41,360 --> 00:21:46,880
We were scared to death, but 
they upheld their commitment. 

374
00:21:48,120 --> 00:21:51,400
Yeah, I love that. 
I mean, commitment is a big 

375
00:21:51,720 --> 00:21:55,280
deal. 
And this is the same kind of 

376
00:21:55,280 --> 00:21:59,720
thing that underpins how you 
change perception and how you 

377
00:21:59,720 --> 00:22:03,720
actually change cultures is 
through mutual commitment, 

378
00:22:03,720 --> 00:22:06,040
mutual ownership. 
And I love that. 

379
00:22:06,040 --> 00:22:09,960
I I love that you were like, oh 
crap, I'm not going to 

380
00:22:09,960 --> 00:22:11,960
Australia. 
My wife is going to hate me. 

381
00:22:12,400 --> 00:22:15,520
What am I, I'm going to do now 
because like, because I know 

382
00:22:15,600 --> 00:22:18,760
that I have, I've been there. 
I know other listeners have been

383
00:22:18,760 --> 00:22:21,320
there where you're like, I, I 
talked about it already. 

384
00:22:21,760 --> 00:22:24,560
They said I could go. 
Their reaction is concerning. 

385
00:22:24,720 --> 00:22:26,920
I'm going to have to cancel. 
I'm really annoyed. 

386
00:22:27,080 --> 00:22:28,520
My partner's going to be 
annoyed. 

387
00:22:28,520 --> 00:22:31,920
And for you to be able to just, 
you know, woosa and be able to 

388
00:22:31,920 --> 00:22:35,720
get the, the relief that, you 
know, they made this commitment 

389
00:22:35,720 --> 00:22:38,720
to you. 
They trust that you've managed 

390
00:22:38,720 --> 00:22:42,200
your, you know, quote, UN quote 
business well enough to be able 

391
00:22:42,200 --> 00:22:47,600
to rely on your team and others 
who continue to, you know, keep 

392
00:22:47,600 --> 00:22:49,720
the ball rolling. 
And for what it's worth, I think

393
00:22:49,720 --> 00:22:53,560
also leaders who maybe because 
there are certainly leaders who 

394
00:22:53,600 --> 00:22:58,080
break those commitments or you 
know, are so deeply afraid when 

395
00:22:58,080 --> 00:23:02,080
someone does go on vacation that
even if it comes from a good 

396
00:23:02,080 --> 00:23:05,360
place, because they value that 
person's effort so much. 

397
00:23:05,800 --> 00:23:08,760
It really does a disservice to 
the person who is going on 

398
00:23:08,760 --> 00:23:11,600
vacation or needs to go on a 
leave or whatever it is. 

399
00:23:12,040 --> 00:23:14,760
And. 
Well, I got, I got better. 

400
00:23:14,840 --> 00:23:18,440
I got better at it later in my 
career, yeah. 

401
00:23:19,040 --> 00:23:22,240
Exactly, exactly. 
It's like we have to we have to 

402
00:23:22,240 --> 00:23:27,320
set a standard that people need 
to prioritize their time as 

403
00:23:27,320 --> 00:23:30,840
well. 
And at the end of the day, like,

404
00:23:31,000 --> 00:23:34,120
has a company ever stopped or an
organization ever stopped 

405
00:23:34,120 --> 00:23:35,400
running when someone goes on 
vacation? 

406
00:23:35,400 --> 00:23:36,840
It's not, of course not. 
Right. 

407
00:23:37,040 --> 00:23:38,880
Like never. 
Yeah, literally never. 

408
00:23:39,000 --> 00:23:42,640
Well, I had, I had two phrases I
used through the book, which is 

409
00:23:42,760 --> 00:23:47,120
1 is use your words. 
So if you want something, you 

410
00:23:47,120 --> 00:23:51,080
need to tell people that. 
And the other was people are not

411
00:23:51,080 --> 00:23:54,160
mind readers. 
So as if you're a boss, you 

412
00:23:54,160 --> 00:23:56,880
can't read people's mind if they
don't tell you, you don't know. 

413
00:23:56,880 --> 00:24:02,000
So you need to. 
So just the sending and managing

414
00:24:02,000 --> 00:24:06,040
expectation very simple. 
But if you if you don't do it, 

415
00:24:06,480 --> 00:24:10,800
then you'll be wrapped around 
the axle the whole time. 

416
00:24:11,040 --> 00:24:13,480
I had a boss who is a type A 
boss. 

417
00:24:13,520 --> 00:24:18,160
Everything was urgent, urgent 
and I was trying to leave one 

418
00:24:18,160 --> 00:24:20,080
evening to have dinner with my 
wife and I. 

419
00:24:20,480 --> 00:24:23,520
The phone call phone rings 
literally at 5:00. 

420
00:24:24,160 --> 00:24:27,400
Pick it up. 
It's the boss, the partner, and 

421
00:24:27,400 --> 00:24:30,280
she's a type A personality. 
I need a white paper, a white 

422
00:24:30,280 --> 00:24:35,000
paper and it I literally said 
whoa. 

423
00:24:35,440 --> 00:24:38,800
I didn't say no because no would
set her off like a rocket. 

424
00:24:39,240 --> 00:24:43,920
I just said whoa. 
And I said, well, when do you 

425
00:24:43,920 --> 00:24:47,280
need this white paper? 
Let me check my calendar. 

426
00:24:47,880 --> 00:24:51,440
I need it in two weeks. 
Sounded like overnight, you 

427
00:24:51,440 --> 00:24:52,440
know? 
Yeah, right. 

428
00:24:52,520 --> 00:24:56,840
How many pages do you, should 
this white paper be 03 pages? 

429
00:24:56,840 --> 00:24:59,760
I was thinking 10. 
Do you have an example of a 

430
00:24:59,760 --> 00:25:01,600
white paper that I could use? 
Yeah. 

431
00:25:01,640 --> 00:25:05,120
Yeah, I asked David. 
I did it on XYZ Corporation 10 

432
00:25:05,120 --> 00:25:07,040
years ago. 
Well, guess what? 

433
00:25:07,160 --> 00:25:12,960
I went home now. 
Before I before I learned to say

434
00:25:12,960 --> 00:25:14,960
whoa, I would have stayed up all
night. 

435
00:25:15,320 --> 00:25:20,320
OOP cancelled dinner, stayed up 
all night, delivered A10 page 

436
00:25:20,320 --> 00:25:25,840
paper and she yelled at me. 
But instead I got some mental 

437
00:25:25,840 --> 00:25:30,960
space and time just to really 
clearly understand. 

438
00:25:30,960 --> 00:25:33,800
So the next day I gave it to one
of my staff persons. 

439
00:25:33,800 --> 00:25:38,040
So they said you have 10 days to
work on this and we delivered it

440
00:25:38,040 --> 00:25:40,160
early. 
That's amazing. 

441
00:25:40,160 --> 00:25:43,960
It's a great story. 
And when I think about that, 

442
00:25:43,960 --> 00:25:49,120
it's like you, I can only 
imagine, actually, I can't 

443
00:25:49,120 --> 00:25:53,240
imagine the, the emotional 
impact if you were to do all of 

444
00:25:53,240 --> 00:25:56,000
that work without really 
understanding the clear 

445
00:25:56,000 --> 00:25:58,160
expectations. 
Because in this, in this 

446
00:25:58,160 --> 00:26:00,880
situation, you're also managing 
up, which is a very important 

447
00:26:00,880 --> 00:26:04,200
skill for those listening. 
The better you can manage up, 

448
00:26:04,200 --> 00:26:07,640
the, the much happier you'll be,
I think in your careers. 

449
00:26:07,640 --> 00:26:11,440
But it's a hard skill, of 
course, but not only are you 

450
00:26:11,440 --> 00:26:15,000
managing up, but the, the 
emotional impact that was the 

451
00:26:15,000 --> 00:26:18,200
potential emotional impact. 
I should say in the event that 

452
00:26:18,200 --> 00:26:21,240
you did deliver A10 page paper 
overnight and you cancelled 

453
00:26:21,240 --> 00:26:24,800
dinner, right? 
Just for it to then not be what 

454
00:26:24,800 --> 00:26:28,800
that person wants or needs. 
At that point, you're so 

455
00:26:28,800 --> 00:26:31,240
dissatisfied because you're 
like, I spent all of my time. 

456
00:26:31,240 --> 00:26:36,720
I, I cancelled all these things 
and while that type of 

457
00:26:36,720 --> 00:26:40,560
commitment also is great and 
work to really have a drive to 

458
00:26:40,560 --> 00:26:45,240
achieve and deliver on on 
standards and expectations. 

459
00:26:45,800 --> 00:26:49,440
What I love that you shared is 
that you took a moment, you 

460
00:26:49,440 --> 00:26:53,480
didn't say no, you said well, 
and you took a moment to really 

461
00:26:53,920 --> 00:26:56,800
ask questions. 
And this is the same, you know, 

462
00:26:56,880 --> 00:27:00,200
it goes both ways because this 
is the same thing that I try to,

463
00:27:00,200 --> 00:27:03,160
as a call to action to leaders, 
try to ask them all the time, 

464
00:27:03,160 --> 00:27:06,680
like rather than jumping to 
assumptions or conclusions to 

465
00:27:06,680 --> 00:27:10,680
understand how do we ask 
questions before coming to 

466
00:27:10,680 --> 00:27:13,120
conclusions on things. 
And so with projects, when 

467
00:27:13,120 --> 00:27:15,680
you're the recipient of 
something of something to work 

468
00:27:15,680 --> 00:27:19,560
on, it's kind of the same thing 
where asking clarifying 

469
00:27:19,560 --> 00:27:21,800
questions can save you a lot of 
time. 

470
00:27:22,120 --> 00:27:26,920
So I, I had a direct report who 
reminded me that I would often 

471
00:27:27,160 --> 00:27:30,240
slow her down. 
She was zipping to the 

472
00:27:30,240 --> 00:27:35,120
conclusion before she actually 
understood what the problem was.

473
00:27:35,480 --> 00:27:39,040
And I would, and it cursed, 
prove her a little crazy. 

474
00:27:39,040 --> 00:27:42,240
And I was like, let's, there's 
no rush. 

475
00:27:42,240 --> 00:27:44,040
Took us 40 years to get this 
way. 

476
00:27:44,240 --> 00:27:49,160
Another day doesn't matter. 
And you know, by just slowing 

477
00:27:49,160 --> 00:27:53,320
down and really understanding 
what the issues are, sometimes 

478
00:27:53,440 --> 00:27:57,840
you don't have to do anything. 
It works itself out, but she 

479
00:27:57,840 --> 00:28:01,600
said she appreciated that I 
pulled her back from just 

480
00:28:01,720 --> 00:28:04,520
running straight into the the 
fire. 

481
00:28:05,240 --> 00:28:07,880
Right, I was going to say that 
sounds like me. 

482
00:28:07,880 --> 00:28:10,280
Was I your direct report that 
you're talking to? 

483
00:28:10,280 --> 00:28:15,040
Because my, my boss recently, 
you know, we talked about how 

484
00:28:15,120 --> 00:28:18,600
fast I move. 
And so this is something like 

485
00:28:18,600 --> 00:28:22,640
even when I was reading, you 
know, spheres of influence, I 

486
00:28:22,640 --> 00:28:25,480
was really learning a lot about 
myself. 

487
00:28:25,480 --> 00:28:28,960
And even as I've just talked 
about before that, you know, 

488
00:28:28,960 --> 00:28:32,920
asking questions before jumping 
to conclusions, even with the 

489
00:28:32,920 --> 00:28:37,160
best intentions, like someone 
like me who is type A and very 

490
00:28:37,480 --> 00:28:40,840
fast in momentum and movement 
and getting things done. 

491
00:28:41,280 --> 00:28:43,400
It's like when you ask 
questions, you actually you 

492
00:28:43,400 --> 00:28:45,920
just, you can still move fast, 
but you can move fast in a much 

493
00:28:45,920 --> 00:28:48,240
more effective and much more 
accurate. 

494
00:28:48,240 --> 00:28:50,200
Way you don't want to be an 
unguided missile. 

495
00:28:50,760 --> 00:28:54,000
No, that's that's. 
Definitely true. 

496
00:28:54,000 --> 00:28:58,840
So I had AI had a guy who a guy,
you know, he shared a story with

497
00:28:58,840 --> 00:29:00,880
me. 
He goes, I was working for this 

498
00:29:00,880 --> 00:29:05,640
company and all of a sudden my 
boss started kind of boxing me 

499
00:29:05,640 --> 00:29:08,440
out of meetings and not 
listening to me. 

500
00:29:08,440 --> 00:29:13,200
And you know, after about 3 
weeks I got some time on the 

501
00:29:13,200 --> 00:29:16,240
calendar and I said, did I do 
something wrong? 

502
00:29:16,800 --> 00:29:21,280
And the boss just looked up and 
said, oh, I have trouble at 

503
00:29:21,280 --> 00:29:23,360
home. 
I didn't realize it was 

504
00:29:23,360 --> 00:29:28,440
affecting me. 
And he said, did I do the right 

505
00:29:28,440 --> 00:29:30,560
thing? 
I said, yes, you had the courage

506
00:29:30,880 --> 00:29:33,440
to ask. 
You didn't quit. 

507
00:29:33,840 --> 00:29:38,640
You didn't suffer. 
You know, you had the courage to

508
00:29:38,640 --> 00:29:42,120
actually ask. 
And he said it improved 

509
00:29:42,120 --> 00:29:45,560
dramatically right after that. 
I'm sure, I'm sure. 

510
00:29:45,560 --> 00:29:49,160
And you know, for that, that 
manager too, it like creates a 

511
00:29:49,160 --> 00:29:52,720
bit of a safe space for them. 
And there's like mutual 

512
00:29:52,720 --> 00:29:57,360
vulnerability because the the 
person who's like this is 

513
00:29:57,360 --> 00:30:01,280
happening and I don't really 
love it is obviously managing up

514
00:30:01,280 --> 00:30:03,880
there, but is also being 
vulnerable to your point and 

515
00:30:03,880 --> 00:30:07,360
courageous in addressing 
something that they weren't 

516
00:30:07,360 --> 00:30:11,400
really happy about. 
And this does, I think, play a 

517
00:30:11,400 --> 00:30:14,200
pretty significant role in the 
external spheres of influence, 

518
00:30:14,200 --> 00:30:16,080
which we haven't talked about 
much just yet. 

519
00:30:16,080 --> 00:30:18,800
We a little bit, but you know, 
that's customer relationships 

520
00:30:18,800 --> 00:30:20,520
and peer and vendor 
relationships. 

521
00:30:20,880 --> 00:30:24,760
And that I think sometimes, at 
least from what I've seen, I'm 

522
00:30:24,760 --> 00:30:27,920
curious to hear your thoughts. 
Sometimes I think that those 

523
00:30:27,920 --> 00:30:32,920
relationships are harder in some
ways because you don't 

524
00:30:32,920 --> 00:30:36,000
necessarily feel that you can 
createspace it. 

525
00:30:36,000 --> 00:30:38,680
Maybe it's a little bit harder 
to be courageous because you're 

526
00:30:38,680 --> 00:30:41,160
afraid of the professional 
pressure. 

527
00:30:41,160 --> 00:30:45,000
Maybe if especially in a maybe a
sales environment where a 

528
00:30:45,000 --> 00:30:49,400
customer satisfaction actually 
has a huge financial influence 

529
00:30:49,400 --> 00:30:52,280
and that is the case in probably
any industry. 

530
00:30:52,280 --> 00:30:57,600
But what are your thoughts on on
that and how people can 

531
00:30:57,760 --> 00:31:01,000
prioritize their customers needs
and deliver on those 

532
00:31:01,000 --> 00:31:06,480
expectations while also 
maintaining their their values 

533
00:31:06,480 --> 00:31:09,320
and their, you know, 
courageousness in their own 

534
00:31:09,320 --> 00:31:12,240
right? 
So the keyword you used was 

535
00:31:12,240 --> 00:31:16,400
prioritized. 
Not all customers are equal and 

536
00:31:16,400 --> 00:31:19,400
you need to step back 
periodically and say who are my 

537
00:31:19,400 --> 00:31:23,640
best customers and how can I 
help them be more successful? 

538
00:31:24,080 --> 00:31:29,160
Accenture 80 to 90% of the 
customers are repeat customers. 

539
00:31:29,280 --> 00:31:32,240
Well, why is that? 
Because they it, they were 

540
00:31:32,240 --> 00:31:35,040
successful in the past and they 
want to be successful. 

541
00:31:35,440 --> 00:31:39,680
But I had some customers who 
didn't really want a partnership

542
00:31:40,240 --> 00:31:44,760
and they had kind of let's 
extract stuff from the vendor. 

543
00:31:45,160 --> 00:31:48,000
In fact, it's like a Kabuki 
theater. 

544
00:31:48,000 --> 00:31:52,120
Every week she would ask me for 
free stuff and I said, stop 

545
00:31:52,120 --> 00:31:55,080
asking me for free stuff. 
I don't do free stuff. 

546
00:31:56,520 --> 00:31:58,120
I'd be happy to do a change 
order. 

547
00:31:59,600 --> 00:32:03,760
And at the end, because her 
management wanted her to do 

548
00:32:03,760 --> 00:32:05,640
that. 
I mean, she didn't really want 

549
00:32:05,640 --> 00:32:08,360
to do it, but management said go
get free stuff out of our 

550
00:32:08,360 --> 00:32:11,640
vendors. 
And at the end of the project I 

551
00:32:11,640 --> 00:32:13,240
said I'm never working for you 
again. 

552
00:32:13,240 --> 00:32:17,200
And she goes, I don't blame. 
You she's like. 

553
00:32:17,280 --> 00:32:21,320
I wouldn't either. 
And we had a good laugh over 

554
00:32:21,320 --> 00:32:23,920
that. 
And then I had a on the vendor 

555
00:32:23,920 --> 00:32:26,120
side. 
Not all your vendors are equal. 

556
00:32:26,720 --> 00:32:29,880
We spent 10s of millions of 
dollars at the university. 

557
00:32:29,880 --> 00:32:32,040
Well, who are your most 
important vendors? 

558
00:32:32,360 --> 00:32:35,960
Just look at where you're 
spending and then build those 

559
00:32:35,960 --> 00:32:40,440
relationships. 
So network computer learning 

560
00:32:40,440 --> 00:32:44,240
management system. 
So in a university rely on the 

561
00:32:44,240 --> 00:32:48,800
learning management system. 
We had an old buggy learning 

562
00:32:48,800 --> 00:32:52,760
management system that the 
vendor only showed up once a 

563
00:32:52,760 --> 00:32:56,320
year to get the check, the 
maintenance check, which was 10%

564
00:32:56,320 --> 00:32:58,600
more than the prior year. 
They just didn't care. 

565
00:32:58,600 --> 00:33:01,640
Of course they didn't. 
They took it, took it for 

566
00:33:02,160 --> 00:33:05,480
granted because they thought the
switching costs would be too 

567
00:33:05,480 --> 00:33:09,440
much. 
Yeah, 54,000 students, 4000 

568
00:33:09,440 --> 00:33:12,920
faculty, 21 thousand staff. 
Yeah, it is hard to switch. 

569
00:33:13,360 --> 00:33:17,760
But the students hated the 
vendor, the product. 

570
00:33:17,840 --> 00:33:20,800
It was clunky and slow. 
Faculty didn't like it. 

571
00:33:20,800 --> 00:33:23,400
So we went out to the market, 
looked at all the learning 

572
00:33:23,400 --> 00:33:27,360
management systems, picked a 
modern, new, more secure 

573
00:33:27,440 --> 00:33:31,560
learning management system 
unanimously endorsed by the 

574
00:33:31,560 --> 00:33:36,440
faculty and staff committee. 
And it took us two years, but we

575
00:33:36,440 --> 00:33:39,480
transitioned to that new 
platform which has been in place

576
00:33:39,480 --> 00:33:43,680
now for 10 years. 
And I was so happy to say 

577
00:33:43,720 --> 00:33:48,120
sayonara to that vendor who just
didn't care. 

578
00:33:49,200 --> 00:33:54,000
Yeah, that's like, that's 
probably what's the word I'm 

579
00:33:54,000 --> 00:33:56,600
thinking of, like extremely 
gratifying. 

580
00:33:57,520 --> 00:33:59,440
Took two years. 
Cathartic, maybe. 

581
00:33:59,640 --> 00:34:04,720
Well, and the Vice President for
Sales of the company would reach

582
00:34:04,720 --> 00:34:07,240
out to me periodically and ask 
me how it's going. 

583
00:34:07,760 --> 00:34:13,440
I mean that's customer care and 
and some things we're so big 

584
00:34:13,440 --> 00:34:17,480
that they had to change the 
product to work in our size 

585
00:34:17,480 --> 00:34:19,320
institution. 
Well, they went on, they made 

586
00:34:19,320 --> 00:34:22,159
those changes and went on to 
sell it to a lot of other 

587
00:34:22,280 --> 00:34:25,960
research one universities. 
So it was mutually beneficial. 

588
00:34:26,400 --> 00:34:27,639
Right. 
Amazing. 

589
00:34:27,639 --> 00:34:29,520
I love that. 
And I love the term customer 

590
00:34:29,520 --> 00:34:32,520
care rather than customer 
service because service is so 

591
00:34:32,520 --> 00:34:35,760
transactional. 
Customer care is more about the 

592
00:34:35,760 --> 00:34:37,360
relationship. 
I I love that. 

593
00:34:37,360 --> 00:34:41,400
And and you're right about the 
prioritizing and when I think 

594
00:34:41,400 --> 00:34:46,280
about like HR leaders, you know,
we often at least I am familiar 

595
00:34:46,280 --> 00:34:49,280
with this phrasing, we talk 
about internal and external 

596
00:34:49,280 --> 00:34:52,040
customer. 
So the internal customer are all

597
00:34:52,040 --> 00:34:55,440
of the employees and the 
external customer are the people

598
00:34:55,440 --> 00:35:00,120
or customers who our internal 
customers are affecting or 

599
00:35:00,120 --> 00:35:04,440
impacting or working with. 
And when I think about our role 

600
00:35:05,200 --> 00:35:08,840
as HR leaders or really any 
business leader for that matter,

601
00:35:09,240 --> 00:35:12,640
I do think that there is a 
customer care initiative there. 

602
00:35:12,640 --> 00:35:17,240
Like if we are not answering 
someone's questions in a timely 

603
00:35:17,240 --> 00:35:20,440
manner, we're not approachable, 
we're not really solving 

604
00:35:20,440 --> 00:35:23,680
problems or interested in 
solving problems or, you know, 

605
00:35:23,680 --> 00:35:26,840
just all those stigmas that we 
hear about HR leaders. 

606
00:35:26,840 --> 00:35:30,200
If we're doing any of that 
stuff, we're not really 

607
00:35:30,200 --> 00:35:32,560
fulfilling the needs of our 
internal customer. 

608
00:35:32,920 --> 00:35:36,840
So I love something that I 
really love about your books, 

609
00:35:36,840 --> 00:35:41,600
Spheres of Influence is that the
these concepts can really be 

610
00:35:41,600 --> 00:35:44,160
applied regardless of where 
someone works within an 

611
00:35:44,240 --> 00:35:47,040
organization and also regardless
of what industry they're. 

612
00:35:47,040 --> 00:35:50,920
In and internal as well as 
external customers, you know 

613
00:35:51,120 --> 00:35:54,760
it's you know, understanding 
goals and aspirations, setting 

614
00:35:54,760 --> 00:35:59,320
and managing expectations and 
genuinely caring applies to all 

615
00:35:59,320 --> 00:36:01,960
those relationships. 
Absolutely. 

616
00:36:02,280 --> 00:36:05,840
And with that, I mean, I have 
taken up a significant amount of

617
00:36:05,840 --> 00:36:10,320
your time and I, I think that 
you and I both could probably 

618
00:36:10,320 --> 00:36:15,000
talk about relationships and the
importance of these really 

619
00:36:15,000 --> 00:36:19,640
strong, trusting and mutually 
supportive relationships 

620
00:36:19,640 --> 00:36:23,880
probably for another 40 minutes.
But in the interest of time, I 

621
00:36:23,880 --> 00:36:26,360
would love for you to maybe 
share with the listeners where 

622
00:36:26,360 --> 00:36:28,360
they can connect with you, where
they can read spheres of 

623
00:36:28,360 --> 00:36:32,120
influence and where they can, 
you know, maybe learn more about

624
00:36:32,120 --> 00:36:34,960
how they can influence their own
environments and their own 

625
00:36:34,960 --> 00:36:37,280
experiences. 
I'm going to send you a 

626
00:36:37,280 --> 00:36:41,600
customized link that will, when 
they click on it, will take them

627
00:36:41,600 --> 00:36:46,160
to a free sample of the book. 
It will also have a second tab 

628
00:36:46,200 --> 00:36:50,080
to find how to buy the book. 
There's ebook, audiobook, and 

629
00:36:50,080 --> 00:36:53,040
then third how to schedule time 
on my calendar. 

630
00:36:53,360 --> 00:36:55,480
So I will send that right after 
this. 

631
00:36:56,280 --> 00:36:58,560
Amazing. 
And we'll make sure that those 

632
00:36:58,560 --> 00:37:01,440
are that that link, excuse me, 
is in the show notes so that 

633
00:37:01,440 --> 00:37:04,560
everyone can very easily just 
click and not have to worry 

634
00:37:04,560 --> 00:37:06,640
about a thing. 
Make it nice and simple over 

635
00:37:06,640 --> 00:37:09,200
here. 
But Brad, thank you so much and 

636
00:37:09,200 --> 00:37:12,080
thank you for writing a book 
that I think really does a very 

637
00:37:12,080 --> 00:37:16,600
good job talking about the 
impact and and the necessity of 

638
00:37:16,600 --> 00:37:19,160
having these types of 
relationships and the focus on 

639
00:37:19,160 --> 00:37:21,040
these types of relationships. 
So thank you so much. 

640
00:37:21,040 --> 00:37:23,720
Oh, you're welcome. 
Hey, just before you go, don't 

641
00:37:23,720 --> 00:37:26,560
forget to subscribe to the show 
so that you are the 1st 1st to 

642
00:37:26,560 --> 00:37:30,280
hear when an episode drops each 
week and maybe leave a five star

643
00:37:30,280 --> 00:37:32,880
review and a comment about how 
much you loved this episode. 

644
00:37:33,040 --> 00:37:35,640
Plus, if you have someone in 
mind who would really enjoy this

645
00:37:35,640 --> 00:37:37,280
episode, make sure you share it 
with them. 

646
00:37:37,360 --> 00:37:40,200
Thank you so much for tuning in 
and I'll see you next week.

