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Welcome to the Bringing the 
Human Back to Human Resources 

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podcast. 
I'm Tracy Chernoff, and I've 

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spent my entire professional 
career in HR. 

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Each week, we'll explore the 
delicate balance between people 

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and business with the aim to 
reconnect the two and create 

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meaningful outcomes. 
Listen in as I share my own 

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experiences, challenge the 
status quo, and chat with guests

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from various industries about 
our mission to bring the human 

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back to human resources. 
Hi everyone, welcome back to the

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Bringing the human Back to Human
Resources podcast. 

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Thank you so much for being here
for another week. 

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Don't forget to rate, review, 
subscribe, share it with a 

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friend, do whatever you've got 
to do to amplify the podcast and

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my fabulous guest that I have on
most weeks because we appreciate

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it and thanks for being here. 
So this week we're talking about

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very riveting topic, which kind 
of all comes down to insurance 

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and benefits and, and things 
that really impact people very 

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deeply and companies very 
deeply. 

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And so to talk about this, I 
have Chris Hamilton ON who is a 

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partner at Hotchkiss Insurance 
in Texas, where he leads the 

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employee benefits consulting 
practice. 

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He specializes in managing 
healthcare and insurance costs 

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to improve benefits coverage, 
reduce expenses, and enhance 

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employee health outcomes. 
With over a decade decade of 

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experience in corporate finance,
Chris has advised clients across

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various industries, including 
private equity and oil and gas. 

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And in his free time, he enjoys 
traveling, working out, 

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attending live music events, and
of course, spending time with 

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family. 
Chris, thank you so much for 

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being here and for joining the 
podcast. 

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Yeah, Tracy, thanks for having 
me. 

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Pleasure to be here. 
Of course, of course. 

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Well, I had shared this with you
right before we started 

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recording that we are recording 
this episode effectively at the 

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end of my my companies like 
where I work full time open 

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enrollment period. 
And I had shared that this open 

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enrollment and this particular 
cycle, we were met with 

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significant increases in 
insurance costs for various 

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reasons. 
Of course we, you know, 

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companies generally see this, 
you know, the, the cost of 

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healthcare if someone, if people
on the team are really sick or 

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you know, require a lot of 
continuing continuous medical 

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attention, for example. 
So naturally that's a thing. 

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And I'm also aware that across 
the country healthcare premiums 

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and insurance premiums have 
risen quite significantly. 

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I think the website correct keep
me honest here. 

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I think it's like healthcare.gov
or something like along the. 

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Exchange. 
Right, exactly. 

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So we can see that this is not 
unique to my employer, but that 

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this is something that's 
generally happening or happened 

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for 2025. 
So I am most curious to 

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understand from you how 
employers kind of interact in 

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these moments because it puts so
much pressure on the employer to

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figure out like, what is their 
funding strategy? 

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How do they do the right thing? 
Do we need to switch to 

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different plans in order to give
employees the best benefits 

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possible while not, you know, 
breaking the bank, so to speak? 

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I mean, when we're talking 
about, I mean, I think most 

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people know that payroll and 
benefits are like the most 

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expensive part of running a 
business. 

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And if someone, if a company has
like AI don't know $5,000,000 

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cost on their healthcare 
premiums, like when you go up 

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50%, I mean you're talking about
millions of dollars. 

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So I'm curious about your 
perspective on that. 

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Yeah, I mean, there's a lot to 
unpack there. 

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I I will say for any employer 
that's listening to this, this 

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was a really painful year for 
most employers nationally. 

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A lot of the surveys that have 
come out have have given the 

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national average increase of 
about 9 1/2 to 10%. 

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And just to put that into 
perspective, this is a really 

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hard market, probably the 
hardest market we've had for 

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cost increase in the last 15 
years. 

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And there's a number of things 
that attribute that to. 

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But what I would just say from 
what the employers that we work 

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with and we have clients 
primarily in Texas, but we do 

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business across coast to coast. 
Most of the midsize employers 

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out there, and that's employers 
that have 100 to 2000 employees,

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they're not seeing 10% increases
on average, they're seeing 

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closer to 20. 
And it's this convergence of a 

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number of things. 
One, we're coming out of this 

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post COVID economy, if you will.
And if you look at the cost to 

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operate hospitals in particular,
on average, it's about an 

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average operating cost increase 
of about 10% a year. 

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And when you look at what 
Medicare, Medicaid and other 

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government programs are 
reimbursing hospitals, it's not 

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keeping pace with that operating
inflation and you can't 

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negotiate with the government. 
So where can these hospitals 

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negotiate with? 
Right. 

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It's commercial insurance. 
And it's the blue crosses, 

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United Health, Cigna's and 
Aetna's that all the employers 

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nationally are buying into. 
And so they're seeing increased 

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cost demands from hospitals. 
They're leveraging out higher 

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reimbursement rates. 
And what people need to 

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understand is the more we're 
paying for healthcare inside of 

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hospitals and prescriptions and 
doctor's offices, insurance 

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costs have to rise to cover that
and provide a profit to the 

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insurance companies. 
OK. 

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And so you're seeing this fight 
happen coast to coast, where in 

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big cities you'll have one of 
the major hospital systems that 

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threatens to drop out of network
with one of the insurance 

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carriers. 
Well, the insurance company at 

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the end of the day, whether it's
United Health or Cigna or Blue 

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Cross, they need that hospital 
system and network, otherwise 

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they risk losing employer 
groups. 

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So at the end of the day, 
they're going to come to some 

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sort of agreement where they're 
going to agree to pay the 

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hospital what they want because 
the hospital has leverage in 

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that situation. 
And what it ultimately results 

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in is higher costs to those that
are on that insurance plan. 

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And the reason why you're seeing
this now because COVID has been 

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somewhat in the past, you know, 
over the last couple of years, 

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but these contracts are multi 
year agreement. 

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So they're now coming up for 
renewal and hospitals are 

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demanding higher pricing. 
You're seeing that being passed 

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on along with just this overall 
confluence, if you will, of 

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large claims that are happening 
nationally that insurers have to

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help cover. 
So there's a number of things to

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address this. 
I mean, I would say the first 

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thing that most of the employers
that we see, they're looking at 

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alternate ways to structure 
their insurance benefits. 

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As you mentioned, it's a really 
important cost, not just for 

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operating a business, but for 
retaining and attracting the 

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talent. 
We're in a talent war right now.

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And so a couple of things to 
keep in mind is, you know, how 

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does an employer's benefit, not 
just the coverage, but the cost,

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how does that compare to their 
peers? 

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And I talked to a lot of 
employers that are mid size all 

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the way up to national publicly 
traded companies that don't 

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really look at what is it that 
we offer and how does it compare

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to where we're trying to pull 
and retain talent from. 

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And so that's kind of the first 
step. 

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The second step is how do we 
design our insurance? 

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And most companies are used to 
buying insurance through a 

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broker with one of the big 
traditional insurance companies.

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So name any of the ones that I 
just listed off. 

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And part of the issue that we 
see with that is that the big 

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insurance companies, it's the 
way they make money, it's the 

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incentive. 
And I think, you know, Charlie 

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Munger, Warren Buffett's right 
hand man, once said, show me a 

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man's incentive and I'm going to
show you the outcome. 

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And if you look at the 
incentives that insurance 

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companies have, they don't have 
the same incentive that you or I

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do or a business owner or HR 
leader listening to this. 

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They don't have the same 
incentive that we do, which is 

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to offer better coverage at 
lower cost. 

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They actually have the opposite 
incentive to see costs go up. 

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And in fact, they participate in
those cost increases. 

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And it's one of the problems 
that we see with insurance 

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today. 
So the the first piece of advice

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that I give to HR leaders and 
executives that are looking to 

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tackle this particular issue of 
what does it cost and how do we 

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provide better coverages? 
How does your insurance company 

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make money? 
Where are there misaligned 

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incentives and where are there 
inflated costs that you don't 

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see? 
We have to uncover those. 

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And so I would describe it this 
way, if we're paying $1000 a 

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month for a medication and this 
is a life saving medication that

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the member actually needs, like 
that's really important. 

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We want to make sure that that's
covered. 

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But what if you could get that 
same exact medication, the name 

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brand and everything, and it was
only $300 a month? 

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That's a 70% cost reduction. 
And how many of those 

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occurrences are happening inside
of the plan that we have? 

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If you can ring that waste out, 
you can reduce the cost of 

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health insurance and keep the 
coverage the same. 

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And what many employers are 
figuring out is if we're able to

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do that exercise and it works 
effectively, wow, we could 

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actually increase the coverage 
that we have for the same cost 

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or even still reduce costs. 
There's there's that much waste 

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in the system. 
And so I'll, I'll kind of go 

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back to how insurance, 
traditionally insurance 

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companies are making money. 
There's a provision in the 

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Affordable Care Act that limits 
the amount of profit that an 

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insurance company is going to 
make at the insurance holding 

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company level, which makes 
sense. 

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We don't want insurance 
companies taking our premiums, 

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denying all of our claims and 
making a really fat profit by 

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doing it right. 
That, that makes a lot of sense.

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If they're going to take our 
money, they should be obligated 

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to pay a certain percentage of 
it for our healthcare. 

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Well, the unintended consequence
of that is these companies are 

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publicly traded. 
And if you're the CEO and CFO 

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sitting around the boardroom 
thinking, how are we going to 

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show a return to shareholders? 
We've got to figure out how do 

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we get the, the, the pie to grow
so that our 15% because every 

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year becomes a bigger number. 
So the immediate incentive is 

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how do we get premiums to spiral
upward so we can take 15% of a 

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growing number is 1. 
And the second thing that these 

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insurance companies have done, 
and this isn't new, but it's 

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really accelerated since the 
passage of the Affordable Care 

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Act is they've become 
vertically, vertically 

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integrated, which means if you 
look at any of the insurance 

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companies, they own their own 
PBM, the pharmacy benefit 

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manager, it's simply a middle 
man that's setting the 

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contracted price that insurance 
companies pay for drugs. 

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But that's a mechanism that they
use to shield profitability 

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that's accepted from that 15% 
profit margin they're allowed to

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make as an insurance company. 
So they've, they've done that. 

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They now own physician groups, 
facilities, clinics, pharmacies,

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specialty pharmacies. 
So they're, they're very 

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vertically integrated. 
And those entities that kind of 

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sit as subsidiaries 
systematically overbuild the 

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insurance company to show that 
they're spending money 

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overcharging our businesses and 
overcharging our employees and 

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members. 
And at the end of the day, they 

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come back to an employer and say
your loss ratio or your claims 

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utilization is high. 
Therefore, we need just this is 

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justification for us to increase
your premium. 

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But if you're to pull each of 
these companies filings, they're

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10 KS and 10 QS, you're looking 
at quarterly and annual data. 

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If you look at where their 
revenue and profitability is 

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derived, it's almost primarily 
from the subsidiaries, not the 

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insurance companies. 
So the insurance companies will 

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run lean. 
All of the money is being 

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captured in their verticals. 
And so the thought that these 

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insurance companies would have, 
and I'm rambling here, but this 

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is really important for people 
to understand, is vertical 

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integration is not necessarily a
bad thing. 

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Think about Amazon As for 
example, the value prop to them 

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is to be able to deliver 
something in your doorstep same 

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day or within two days. 
They used to rely on FedEx, USPS

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and UPS, all that money that was
being captured as profit to 

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those entities, they were able 
to ring that out by building 

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their own shipping fleet and the
value is now passed on to the 

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customer. 
Insurance is the opposite. 

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The value that's created by this
vertical integration is captured

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for shareholders. 
And you can see it in two ways. 

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One, their profitability and 
their stock price continues to 

229
00:11:38,080 --> 00:11:40,920
climb. 
And two, the end user, the 

230
00:11:40,920 --> 00:11:43,880
customer cost continues to climb
as well. 

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00:11:43,880 --> 00:11:46,960
So I would argue that that 
vertical integration is actually

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00:11:46,960 --> 00:11:49,720
for the benefit of shareholders,
not the membership. 

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00:11:50,360 --> 00:11:52,920
And the insurance companies 
fiduciary obligation is to 

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00:11:52,920 --> 00:11:58,160
shareholders, not the members. 
So once you understand how the 

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00:11:58,160 --> 00:12:00,440
insurance companies are designed
and how they make money, the 

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00:12:00,440 --> 00:12:04,000
question then becomes as an HR 
leader and an executive is, OK, 

237
00:12:04,760 --> 00:12:07,560
we understand that mousetrap. 
Now how do we get rid of those 

238
00:12:07,560 --> 00:12:09,640
conflicts of interest and 
misaligned incentives? 

239
00:12:09,640 --> 00:12:12,160
And how do we design a plan 
where everybody's actually 

240
00:12:12,160 --> 00:12:15,840
aligned with the goals that we 
have, which is top tier 

241
00:12:15,840 --> 00:12:18,440
benefits, the best coverage 
possible at the best possible 

242
00:12:18,440 --> 00:12:20,800
price. 
And that's usually where we 

243
00:12:20,800 --> 00:12:24,960
start that conversation. 
That's really, really helpful. 

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00:12:24,960 --> 00:12:29,520
I have so many questions coming 
out of what you shared and I'll 

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00:12:29,520 --> 00:12:32,680
try not to throw them all at you
at once. 

246
00:12:34,240 --> 00:12:38,280
The first question is kind of 
going kind of back to what you 

247
00:12:38,280 --> 00:12:41,480
were saying around like 
understanding the goal of an 

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00:12:41,480 --> 00:12:44,640
insurance company. 
And I've seen your Tik Toks, 

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00:12:44,640 --> 00:12:48,640
I've seen the one that you you 
kind of went viral with with the

250
00:12:48,640 --> 00:12:51,120
urgent care. 
And I saw a lot of the comments 

251
00:12:51,120 --> 00:12:53,040
where people are like, insurance
is a scam. 

252
00:12:53,040 --> 00:12:58,240
And of course, this is the 
widely held belief and one of 

253
00:12:58,240 --> 00:13:03,200
the questions that I have is 
kind of around what really helps

254
00:13:03,200 --> 00:13:05,360
Dr. profits for insurance 
companies. 

255
00:13:05,840 --> 00:13:10,400
Is it maybe let me back 
backtrack for a second. 

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00:13:10,600 --> 00:13:15,680
The, I think most people say, at
least this is what I read a lot 

257
00:13:15,800 --> 00:13:20,000
online and, and just, you know, 
kind of see in terms of people's

258
00:13:20,000 --> 00:13:22,240
skepticism over insurance 
companies, which I'm not saying 

259
00:13:22,440 --> 00:13:24,440
they shouldn't be skeptical. 
I'm just saying this is 

260
00:13:24,720 --> 00:13:29,680
generally the the vibe is that 
insurance companies want us to 

261
00:13:29,680 --> 00:13:34,560
be less healthy because then 
they make more money and that 

262
00:13:34,880 --> 00:13:39,000
the more we require coverage or 
the more coverage we require, 

263
00:13:39,000 --> 00:13:41,600
the more we need our insurance, 
the more money they make. 

264
00:13:42,960 --> 00:13:46,240
I have family and loved ones who
work in healthcare, doctors and 

265
00:13:46,240 --> 00:13:48,800
others. 
And they say, well, no. 

266
00:13:49,360 --> 00:13:52,200
And there there is a a second 
question that I have here. 

267
00:13:52,200 --> 00:13:54,000
So I'm glad that I saw that you 
were writing something down 

268
00:13:54,000 --> 00:13:56,240
because I'm going to probably 
throw a couple of these at you 

269
00:13:56,240 --> 00:13:58,480
at once. 
But they sometimes say, well, 

270
00:13:58,680 --> 00:14:00,840
yeah. 
However, insurance companies 

271
00:14:00,840 --> 00:14:03,880
make more money when people are 
paying high premiums and not 

272
00:14:03,880 --> 00:14:06,520
getting sick. 
So when people are healthy or 

273
00:14:06,520 --> 00:14:10,320
healthier, insurance companies 
are making more because they're 

274
00:14:10,320 --> 00:14:14,080
not, they don't have like these 
crazy costs of coverage. 

275
00:14:14,840 --> 00:14:18,560
And that's why you see, you 
know, benefits like gym 

276
00:14:18,560 --> 00:14:20,800
reimbursement and things like 
that in insurance, which 

277
00:14:21,120 --> 00:14:23,760
arguably $200 a year is not a 
lot. 

278
00:14:23,760 --> 00:14:27,240
But when you add it or multiply 
it by hundreds of thousands of 

279
00:14:27,240 --> 00:14:30,840
people, that obviously adds up. 
So that's the first question is 

280
00:14:30,840 --> 00:14:33,880
like, what actually makes 
insurance companies money? 

281
00:14:34,240 --> 00:14:37,080
And the second question that I 
have here for you is actually 

282
00:14:37,080 --> 00:14:39,920
around the healthcare side and 
the healthcare provider side, 

283
00:14:40,520 --> 00:14:44,200
because I, I have, you know, 
loved ones in healthcare, they 

284
00:14:44,200 --> 00:14:48,240
often say that they're in the 
last like five years or so, 

285
00:14:48,280 --> 00:14:51,720
maybe even in the last three or 
a little bit more. 

286
00:14:53,120 --> 00:14:58,800
There has been a huge reduction 
in reimbursements to healthcare 

287
00:14:58,800 --> 00:15:01,560
providers from insurance 
companies and it's forced 

288
00:15:02,080 --> 00:15:05,760
healthcare providers to join 
hospital networks rather than, 

289
00:15:06,200 --> 00:15:09,240
you know, retaining or remaining
in their private practices. 

290
00:15:09,800 --> 00:15:12,720
And so one of the thoughts that 
I had as you were sharing all of

291
00:15:12,720 --> 00:15:16,280
this is, is there, and maybe you
don't know the answer to this, 

292
00:15:16,280 --> 00:15:20,920
but maybe you have a belief, is 
there a correlation between 

293
00:15:20,920 --> 00:15:27,880
insurance revenue and being like
really focused on hospital 

294
00:15:27,880 --> 00:15:29,840
networks? 
Because they have, you know, all

295
00:15:29,840 --> 00:15:33,720
of these, they, they, the X-ray 
machine is there, the CT scanner

296
00:15:33,720 --> 00:15:37,040
is there like everything is 
there versus private practice 

297
00:15:37,040 --> 00:15:39,920
where maybe costs are a little 
bit lower for some people, you 

298
00:15:39,920 --> 00:15:41,600
know, it, it, I could see it 
varying. 

299
00:15:41,920 --> 00:15:46,720
And so insurance companies 
potentially have this like 

300
00:15:47,040 --> 00:15:52,880
underlying motivation to see 
everything exists in hospitals 

301
00:15:53,440 --> 00:15:56,440
rather than seeing, you know, 
greater reimbursements for 

302
00:15:56,440 --> 00:15:59,840
private practicing physicians or
healthcare providers because 

303
00:15:59,840 --> 00:16:02,560
maybe they're able to keep costs
slower and that impacts the 

304
00:16:02,560 --> 00:16:05,840
insurance company's bottom line.
So this is, these are, these are

305
00:16:05,840 --> 00:16:08,240
two questions. 
I know they're big questions so 

306
00:16:08,240 --> 00:16:11,400
feel free to break it down, but 
I couldn't help but ask that I. 

307
00:16:11,440 --> 00:16:14,320
Have like a bazillion thoughts 
on all of this because you're 

308
00:16:14,320 --> 00:16:16,880
asking the right question in 
questions. 

309
00:16:16,880 --> 00:16:20,400
These are the questions that HR 
leaders and executives should be

310
00:16:20,400 --> 00:16:23,680
asking. 
And because what you have to 

311
00:16:23,680 --> 00:16:25,000
really understand two different 
things. 

312
00:16:25,000 --> 00:16:28,080
There's an insurance, health 
insurance, and then there's 

313
00:16:28,080 --> 00:16:31,280
healthcare. 
We often confuse them as one 

314
00:16:31,280 --> 00:16:34,120
because health insurance pays 
for healthcare, but Healthcare 

315
00:16:34,120 --> 00:16:36,840
is a completely separate 
business than health insurance. 

316
00:16:36,840 --> 00:16:39,400
So let's talk about the 
healthcare side first because 

317
00:16:39,400 --> 00:16:41,680
this is what drives the cost of 
health insurance. 

318
00:16:42,400 --> 00:16:44,520
So your question about 
independent practices versus 

319
00:16:44,520 --> 00:16:48,880
hospital systems, hospital 
systems have in, in this is 

320
00:16:48,880 --> 00:16:51,560
happening everywhere in the 
country right now and it has 

321
00:16:51,560 --> 00:16:53,280
been since the passage of the 
ACA. 

322
00:16:53,800 --> 00:16:57,160
What you're seeing is hospitals 
have purchased other hospitals. 

323
00:16:57,880 --> 00:17:01,080
So they've consolidated, they've
done something similar to the 

324
00:17:01,080 --> 00:17:03,600
insurance companies where they 
have vertically integrated. 

325
00:17:03,840 --> 00:17:07,040
Because if you're a hospital, 
you, you're, this is the brick 

326
00:17:07,040 --> 00:17:09,280
and mortar building that people 
walk into. 

327
00:17:09,640 --> 00:17:12,920
How do we get the patients in 
the door of the hospital? 

328
00:17:12,920 --> 00:17:17,599
You've got to have steerage. 
So the, the pitch was, you know,

329
00:17:17,599 --> 00:17:20,000
the Affordable Care Act and 
electronic medical records and 

330
00:17:20,000 --> 00:17:22,720
compliance is going to be really
difficult and expensive for you 

331
00:17:22,720 --> 00:17:24,800
as an independent provider to do
this. 

332
00:17:25,240 --> 00:17:27,640
Join our hospital system. 
We'll take care of that for you.

333
00:17:27,640 --> 00:17:29,760
We can give you referrals. 
You give us referrals. 

334
00:17:29,760 --> 00:17:32,560
And So what you've seen is 
hospitals have purchased other 

335
00:17:32,560 --> 00:17:36,440
hospitals, they've consolidated,
they've purchased primary care 

336
00:17:36,440 --> 00:17:41,120
physicians, specialists. 
So the OBGN, the oncologist, the

337
00:17:41,120 --> 00:17:43,680
dermatologist, they're 
purchasing all of these 

338
00:17:44,400 --> 00:17:48,440
providers, they're building 
physical therapy clinics, 

339
00:17:48,480 --> 00:17:52,520
outpatient surgical imaging 
facilities, all to create a 

340
00:17:52,520 --> 00:17:56,080
single ecosystem so that no 
matter where somebody goes in to

341
00:17:56,080 --> 00:17:58,880
the healthcare ecosystem, 
they've got a solution for it, 

342
00:17:58,880 --> 00:18:01,520
which it makes a lot of sense. 
There's continuity of care, 

343
00:18:01,520 --> 00:18:04,160
there's simplicity of medical 
records and those sorts of 

344
00:18:04,160 --> 00:18:08,240
things. 
But what you see happening is a 

345
00:18:08,240 --> 00:18:10,000
member may not go to a primary 
care doctor. 

346
00:18:10,000 --> 00:18:12,840
They may just go straight to an 
orthopedist with a knee injury. 

347
00:18:14,120 --> 00:18:17,920
Since that orthopedist is owned 
by a hospital system, they're 

348
00:18:17,920 --> 00:18:21,360
directed on where they're 
dictated to essentially where 

349
00:18:21,360 --> 00:18:24,240
they can send patients. 
You work for us. 

350
00:18:24,280 --> 00:18:27,200
When you order an MRI, you're 
sending it to a hospital owned 

351
00:18:27,200 --> 00:18:30,520
facility that we own. 
And when that surgery needs to 

352
00:18:30,520 --> 00:18:33,640
be conducted, performed, you're 
going to do it inside of our 

353
00:18:33,640 --> 00:18:36,280
hospital. 
And all of that results in a 

354
00:18:36,280 --> 00:18:39,560
higher cost because what's 
happening with the hospital to 

355
00:18:39,560 --> 00:18:42,600
the insurance company, they're 
now, I'll call it just the too 

356
00:18:42,600 --> 00:18:44,960
big to fail theory. 
This is back from the financial 

357
00:18:44,960 --> 00:18:47,000
crisis where the banks were too 
big to let fail. 

358
00:18:47,520 --> 00:18:49,160
I'll call this on the insurance 
spectrum. 

359
00:18:49,160 --> 00:18:53,880
It's a too big to not allow. 
And that is we are the big 

360
00:18:53,880 --> 00:18:56,480
hospital system. 
We're the £800 gorilla in New 

361
00:18:56,480 --> 00:19:00,640
York City or Houston, TX or LA, 
California. 

362
00:19:01,320 --> 00:19:03,080
You can't afford to not have us 
in network. 

363
00:19:03,080 --> 00:19:07,240
Therefore, you're going to pay 
us what we need and we're going 

364
00:19:07,240 --> 00:19:10,920
to do everything inside the 
walls of our ecosystem. 

365
00:19:11,520 --> 00:19:15,760
And ultimately what you see and 
we call this side of care, you 

366
00:19:15,760 --> 00:19:19,280
see this everyday a doctor since
we'll stay on the orthopedic 

367
00:19:19,440 --> 00:19:21,880
condition side. 
So somebody has a knee injury 

368
00:19:21,880 --> 00:19:24,200
that orthopedic needs to order 
an MRI. 

369
00:19:24,680 --> 00:19:28,360
Sending that to the hospital for
that MRI is about in my market 

370
00:19:28,360 --> 00:19:31,400
it's about 2500 dollars, 15125 
depending on if it's got 

371
00:19:31,400 --> 00:19:33,960
contrast or not. 
So let's just say $2500. 

372
00:19:34,920 --> 00:19:37,640
But if they were willing to go 
to a free standing imaging 

373
00:19:37,640 --> 00:19:41,000
center, same MRI machine, 
they're all made. 

374
00:19:41,000 --> 00:19:43,040
There's only a few makers of 
those machines. 

375
00:19:43,920 --> 00:19:47,040
It's all digitally transmitted. 
That image can be shot, sent to 

376
00:19:47,040 --> 00:19:49,480
the orthopedic doctor. 
You can get that same image for 

377
00:19:49,480 --> 00:19:54,080
four or $500.00. 
So if you are a provider of 

378
00:19:54,080 --> 00:19:58,520
benefit and HR leader and you 
understand that the cost of 

379
00:19:58,520 --> 00:20:00,840
Healthcare is going to drive the
cost of your insurance, do you 

380
00:20:00,840 --> 00:20:03,560
want to? 
Help your member get the $500 

381
00:20:03,560 --> 00:20:07,360
image that's the exact same 
quality because you can provide 

382
00:20:07,680 --> 00:20:09,880
five of those images for the 
price of 1. 

383
00:20:11,600 --> 00:20:14,200
So side of care becomes an 
important issue and there's ways

384
00:20:14,200 --> 00:20:17,440
that you can design a plan to 
incentivize people to have a 

385
00:20:17,440 --> 00:20:20,240
choice. 
But that's really what's 

386
00:20:20,240 --> 00:20:22,560
happening on the the healthcare 
side. 

387
00:20:22,560 --> 00:20:24,160
Just to give people kind of a 
little flavor. 

388
00:20:24,160 --> 00:20:25,760
What's happening on the 
insurance side? 

389
00:20:25,760 --> 00:20:27,800
To answer your question about 
how insurance companies are 

390
00:20:27,800 --> 00:20:32,200
making money, it makes total 
sense for any business leader. 

391
00:20:33,480 --> 00:20:36,200
Revenue minus cost is profit, 
right? 

392
00:20:36,520 --> 00:20:38,920
But insurance math doesn't work 
that way. 

393
00:20:39,560 --> 00:20:44,800
So for an insurance company, 
their profit margin is capped 

394
00:20:44,880 --> 00:20:46,400
for this. 
When we're talking about large 

395
00:20:46,400 --> 00:20:49,760
employers and by law large 
employer is identified as 

396
00:20:49,760 --> 00:20:52,440
somebody that has more than 50 
full time equivalent employees. 

397
00:20:52,440 --> 00:20:53,880
So that's what we're talking 
about. 

398
00:20:54,560 --> 00:20:57,000
South, an insurance company that
has a block of business 

399
00:20:57,000 --> 00:21:00,840
nationally with large employers 
has more than 50 employees. 

400
00:21:00,840 --> 00:21:03,120
They can only make 15% profit 
margin. 

401
00:21:03,800 --> 00:21:07,040
So that's revenue of premium, 
all the premiums everybody's 

402
00:21:07,040 --> 00:21:09,000
paid in minus all of the 
healthcare costs. 

403
00:21:09,000 --> 00:21:13,520
If they make 16%, seventeen 
percent, 18%, which this 

404
00:21:13,520 --> 00:21:16,080
happened during COVID because 
people weren't using insurance 

405
00:21:16,080 --> 00:21:21,200
because facilities were closed, 
they have to return that premium

406
00:21:21,200 --> 00:21:25,120
back to the policyholders, 
anything above 15%. 

407
00:21:25,120 --> 00:21:29,240
So if they're making a 20% 
margin, they're giving 5% of 

408
00:21:29,240 --> 00:21:31,480
that back to all of the 
companies that paid in. 

409
00:21:31,960 --> 00:21:34,040
So their margins cap. 
This is where the vertical 

410
00:21:34,040 --> 00:21:37,520
integration piece comes in. 
And So what insurance companies 

411
00:21:37,520 --> 00:21:40,080
really want, I'm just putting my
insurance executive hat on here.

412
00:21:41,560 --> 00:21:45,480
I need people paying premium in 
and I really need people to use 

413
00:21:45,480 --> 00:21:48,240
the insurance and I need them to
use certain things. 

414
00:21:48,240 --> 00:21:49,840
I need them to use prescription 
drugs. 

415
00:21:50,640 --> 00:21:53,000
I need them to use the the 
doctors and the facilities that 

416
00:21:53,000 --> 00:21:55,000
we own. 
Primarily, if you're one of the 

417
00:21:55,000 --> 00:21:57,360
big insurance companies, people 
think of Aetna as an insurance 

418
00:21:57,360 --> 00:21:59,360
company. 
It's actually owned by CVS. 

419
00:22:00,240 --> 00:22:05,320
And what else does CVS own? 
Massive pharmacy chain. 

420
00:22:06,200 --> 00:22:09,640
They own an insurance company, 
Aetna, and they own one of the 

421
00:22:09,640 --> 00:22:11,920
largest pharmacy benefit 
managers that's setting the 

422
00:22:11,920 --> 00:22:15,440
price that insurance pays and 
what the pharmacy they own pays.

423
00:22:15,920 --> 00:22:18,120
What could possibly go wrong? 
You talk about fox guarding the 

424
00:22:18,120 --> 00:22:19,200
hen house. 
Is there anything wrong? 

425
00:22:19,200 --> 00:22:21,920
It's like asking the fox is 
anything wrong. 

426
00:22:21,920 --> 00:22:25,040
And he coughs up a bunch of 
feathers and says, no, no, 

427
00:22:25,320 --> 00:22:27,960
definitely not a problem, right?
That's exactly what's happening.

428
00:22:28,680 --> 00:22:31,920
And So what insurance companies 
want is people to, I don't want 

429
00:22:31,960 --> 00:22:33,920
to say they want people to be 
sick, but we need people to use 

430
00:22:33,920 --> 00:22:35,880
the insurance, but not too 
catastrophically. 

431
00:22:36,840 --> 00:22:39,120
They want people to need 
coverage of some kind. 

432
00:22:39,560 --> 00:22:42,720
They do, and at the end of the 
day, people think that insurance

433
00:22:42,720 --> 00:22:45,600
companies are the ones that are 
taking all the risk, and they're

434
00:22:45,600 --> 00:22:47,240
not. 
It's not their money. 

435
00:22:47,800 --> 00:22:49,760
The way to think about an 
insurance company is there a 

436
00:22:49,760 --> 00:22:54,000
middle man between the 
healthcare that's provided and 

437
00:22:54,000 --> 00:22:56,840
the people that actually pay for
healthcare, which is employers. 

438
00:22:56,840 --> 00:22:59,000
About half of Americans are 
getting insurance through an 

439
00:22:59,000 --> 00:23:02,680
employer. 
So the, the, the, the real power

440
00:23:02,680 --> 00:23:04,680
is an employer's hands to solve 
this problem. 

441
00:23:04,680 --> 00:23:07,200
They're the ones paying for half
of healthcare in the United 

442
00:23:07,200 --> 00:23:10,640
States. 
And what most employers don't 

443
00:23:10,640 --> 00:23:13,640
realize is that if your claims 
are high in a given year, you 

444
00:23:13,640 --> 00:23:15,760
just experienced this with your 
own company, you got an 

445
00:23:15,760 --> 00:23:19,520
increase, right? 
The costs are going to be 

446
00:23:19,520 --> 00:23:21,960
shifted back to employers no 
matter what. 

447
00:23:22,080 --> 00:23:25,840
So the onus we think, well, I'm 
locked in for a year with this 

448
00:23:25,840 --> 00:23:27,600
insurance company no matter what
happens. 

449
00:23:27,600 --> 00:23:30,960
I mean, my price is guaranteed, 
but no, is it really, it may be 

450
00:23:30,960 --> 00:23:35,200
guaranteed for a 12 month cycle,
but in month 13 you might get a 

451
00:23:35,200 --> 00:23:38,640
really big increase. 
So it's really incumbent upon 

452
00:23:38,640 --> 00:23:41,840
all of us as leaders to figure 
out what's really driving cost 

453
00:23:41,840 --> 00:23:43,360
and what can we really do about 
it. 

454
00:23:44,360 --> 00:23:46,400
And so I don't know if that 
really answers your question, 

455
00:23:46,400 --> 00:23:51,480
but I go, I go back to the the 
the way insurance companies make

456
00:23:51,480 --> 00:23:52,720
money. 
If you look at their financial 

457
00:23:52,720 --> 00:23:55,600
statements, it's through the 
usage of the healthcare system 

458
00:23:55,760 --> 00:23:58,360
and it's particularly things 
that they have ownership in. 

459
00:23:58,360 --> 00:24:00,800
And I think it's one of the 
biggest problems that the 

460
00:24:00,800 --> 00:24:02,880
current administration is going 
to have to address. 

461
00:24:02,880 --> 00:24:06,400
You see little bits and pieces 
of them trying to address it, 

462
00:24:07,040 --> 00:24:14,120
but institutional ownership of 
the healthcare ecosystem by 

463
00:24:14,120 --> 00:24:16,440
publicly traded and private 
equity backed companies is a 

464
00:24:16,440 --> 00:24:19,200
real problem. 
Yeah, I totally agree. 

465
00:24:19,200 --> 00:24:22,560
I I also think, you know, we 
often on this podcast we talk 

466
00:24:22,560 --> 00:24:28,200
about kind of that intersection 
between regulation and, and lack

467
00:24:28,200 --> 00:24:31,800
of regulation or where, you 
know, companies can do their own

468
00:24:31,800 --> 00:24:34,520
thing and where government 
sometimes needs to step in, 

469
00:24:34,520 --> 00:24:36,360
whether it's local, state or 
federal. 

470
00:24:36,800 --> 00:24:40,800
And I have been reflecting on 
this recently that, you know, 

471
00:24:41,040 --> 00:24:44,800
it's kind of feels like things 
have come to a point where 

472
00:24:45,560 --> 00:24:48,880
employers are doing a lot. 
Maybe there are some who need to

473
00:24:48,880 --> 00:24:52,800
do more. 
And now there's obviously, I 

474
00:24:52,800 --> 00:24:55,760
think obviously a need for the 
government to kind of step in 

475
00:24:55,760 --> 00:25:00,360
and say, hold on, like, is this 
really what can happen here? 

476
00:25:00,560 --> 00:25:05,400
Because at some level, I think 
the government does care about 

477
00:25:05,680 --> 00:25:08,920
employers staying in business in
order to employ people. 

478
00:25:09,240 --> 00:25:15,120
And when costs just year over 
year rise so significantly on 

479
00:25:15,120 --> 00:25:18,200
top of all these other costs 
that rise significantly, whether

480
00:25:18,200 --> 00:25:23,400
it's groceries or gas or you 
know, electricity, whatever it 

481
00:25:23,400 --> 00:25:26,520
is, right? 
Those things they all like play 

482
00:25:26,520 --> 00:25:31,480
a a very significant role in how
employers can actually conduct 

483
00:25:31,480 --> 00:25:34,640
their business. 
And when I think about just the 

484
00:25:34,640 --> 00:25:37,840
rising cost of healthcare 
coupled with how insurance 

485
00:25:37,840 --> 00:25:41,160
companies make money, I think 
this is where sometimes 

486
00:25:41,160 --> 00:25:46,200
regulation steps in to say, OK, 
hold on, sure, you're a business

487
00:25:46,200 --> 00:25:48,960
too, you're publicly traded, you
have stakeholders and all of the

488
00:25:48,960 --> 00:25:52,640
shareholders and all that. 
However, we're also talking 

489
00:25:52,640 --> 00:25:58,120
about people who you are kind of
requiring to have insurance 

490
00:25:58,120 --> 00:26:01,560
because also when you when even 
though certainly people can get 

491
00:26:02,120 --> 00:26:05,520
care and coverage without 
insurance, you know, there is 

492
00:26:05,520 --> 00:26:07,400
obviously a financial burden 
there. 

493
00:26:07,960 --> 00:26:11,360
Some people are starting to make
the argument, not many, but some

494
00:26:11,640 --> 00:26:15,840
in a niche, in a niche way that 
not having insurance is less 

495
00:26:15,840 --> 00:26:19,960
expensive sometimes like it kind
of depends on what their 

496
00:26:19,960 --> 00:26:23,120
circumstances are. 
And so I could see for sure the 

497
00:26:23,120 --> 00:26:25,720
need to have more regulation or 
at least like government 

498
00:26:25,720 --> 00:26:28,000
interference in some of these 
things. 

499
00:26:28,320 --> 00:26:34,000
And I'm curious also because at 
least in my experience as an HR 

500
00:26:34,000 --> 00:26:37,800
leader, through all of the open 
enrollments that I've kind of 

501
00:26:37,800 --> 00:26:42,240
been a part of or conducted, it 
seems most of the time, the 

502
00:26:42,240 --> 00:26:48,680
larger the team, the lower the 
costs on employers can be in 

503
00:26:48,680 --> 00:26:53,200
terms of plan premiums and how 
effective their funding strategy

504
00:26:53,200 --> 00:26:56,320
can be. 
But I'm curious if there's 

505
00:26:56,480 --> 00:26:59,760
statistical significance there. 
Like if it's just that, well, 

506
00:26:59,760 --> 00:27:01,920
you can have more employees and 
you can have a greater 

507
00:27:01,920 --> 00:27:04,720
percentage of them who are 
actually requiring more 

508
00:27:04,720 --> 00:27:06,800
significant healthcare. 
And so it kind of comes out in 

509
00:27:06,800 --> 00:27:09,440
the wash and doesn't really 
matter or, you know, cuz also 

510
00:27:09,440 --> 00:27:12,840
like this idea of a large 
employee, large employers, large

511
00:27:12,840 --> 00:27:16,800
businesses being 50 plus, most 
people would probably think a 

512
00:27:16,800 --> 00:27:18,880
large employer is way bigger 
than that, but it's because 

513
00:27:18,880 --> 00:27:23,760
small businesses are under 50. 
So I'm curious if there is kind 

514
00:27:23,760 --> 00:27:28,280
of a correlation between 
business size and cost of 

515
00:27:28,600 --> 00:27:33,240
healthcare in terms of, I should
say, cost of insurance premiums 

516
00:27:33,240 --> 00:27:36,320
on the employer. 
And then obviously sometimes 

517
00:27:36,320 --> 00:27:38,560
that does translate to the 
employee too, if the employer 

518
00:27:38,560 --> 00:27:43,440
can't cover or refuses to cover 
in their funding strategy, more 

519
00:27:43,440 --> 00:27:46,840
of the the cost of coverage. 
Yeah, I think those are great 

520
00:27:46,840 --> 00:27:48,760
questions. 
In my experience, what you'll 

521
00:27:48,760 --> 00:27:52,640
find is there's small and 
smaller employers. 

522
00:27:52,640 --> 00:27:56,400
And let's just even use this 
definition of 50 or more 

523
00:27:56,720 --> 00:27:59,880
employees inside of an employer.
Let's just use a round #100 

524
00:27:59,880 --> 00:28:03,880
employees. 
That company might spend 1.2 to 

525
00:28:03,880 --> 00:28:06,880
$1.5 million a year in health 
insurance premiums. 

526
00:28:08,680 --> 00:28:11,400
Is that statistically 
significant risk dispersion? 

527
00:28:11,400 --> 00:28:14,840
And I would say, no, that's not 
for health insurance reasons. 

528
00:28:14,840 --> 00:28:17,560
And I would tell you we used to 
measure the size of a large 

529
00:28:17,560 --> 00:28:20,080
claim. 
If the claim was over $100,000 

530
00:28:20,160 --> 00:28:22,760
fifteen years ago, that was a 
notable claim and then it was 

531
00:28:22,760 --> 00:28:25,640
250, then it was half a million.
A few years ago. 

532
00:28:25,640 --> 00:28:28,280
We started measuring claims at 
the $1,000,000 mark and more 

533
00:28:28,280 --> 00:28:31,720
because it used to be very rare 
to see that, but we see it quite

534
00:28:31,720 --> 00:28:34,160
frequently now. 
And now the catastrophic claim 

535
00:28:34,160 --> 00:28:37,520
threshold that we monitor is 
this $2,000,000 limit. 

536
00:28:37,520 --> 00:28:40,560
So somebody gets a really, I 
mean, we have the, the, the 

537
00:28:40,560 --> 00:28:42,480
blessing here is that we have 
the technology and the 

538
00:28:42,480 --> 00:28:47,240
capabilities to treat people 
with a multitude of illnesses 

539
00:28:47,240 --> 00:28:49,960
and, and, and conditions that we
used to not be able to treat. 

540
00:28:50,080 --> 00:28:52,080
So that's the blessing in 
disguise here is like, we can 

541
00:28:52,080 --> 00:28:54,520
now treat things, but there's a 
price tag associated with it. 

542
00:28:54,520 --> 00:28:58,680
So you might have an employer 
with 100 employees that's paying

543
00:28:58,680 --> 00:29:02,880
a million to in premium and they
end up with a $1.5 million 

544
00:29:02,880 --> 00:29:08,840
claimant premature baby that's 
in a NICU neonatal intensive 

545
00:29:08,840 --> 00:29:12,160
care unit for three months. 
And that could be a million and 

546
00:29:12,160 --> 00:29:13,920
a half dollars or $1,000,000 or 
more. 

547
00:29:14,560 --> 00:29:17,680
So just in one person, the 
insurance company has paid out 

548
00:29:17,680 --> 00:29:20,160
more than the group has paid in 
a premium. 

549
00:29:20,160 --> 00:29:22,360
So what do you think is going to
happen to that group at renewal?

550
00:29:22,360 --> 00:29:23,800
Right. 
They're going to probably expect

551
00:29:23,800 --> 00:29:28,360
a sizable increase, but there is
a law of diminishing return. 

552
00:29:28,440 --> 00:29:31,040
I mean that that holds true. 
You do need a significant size 

553
00:29:31,040 --> 00:29:34,560
of of employees to disperse the 
risk. 

554
00:29:34,560 --> 00:29:37,320
It's similar philosophy to 
investing in our four O 1K. 

555
00:29:37,680 --> 00:29:40,200
We're not taking our four O 1K 
money and putting it in a single

556
00:29:40,200 --> 00:29:40,880
stock. 
Why? 

557
00:29:40,880 --> 00:29:43,840
Because that would be crazy. 
It's not, it's not diversified. 

558
00:29:44,320 --> 00:29:46,400
So what do we do? 
We buy a mutual fund that might 

559
00:29:46,400 --> 00:29:49,200
invest in two or three hundred 
other companies and we'll buy 

560
00:29:49,200 --> 00:29:51,560
three mutual funds. 
So in aggregate, we've got a 

561
00:29:51,560 --> 00:29:55,800
little bit across 2 or 3000 
companies were diversified. 

562
00:29:55,800 --> 00:29:57,960
Hopefully we've picked different
industries and different size 

563
00:29:57,960 --> 00:30:01,400
companies and and whatnot. 
And so we're what we see 

564
00:30:01,400 --> 00:30:05,600
employers doing today is that 
similar strategy to manage their

565
00:30:05,600 --> 00:30:08,360
insurance. 
And so we see employers were 

566
00:30:08,360 --> 00:30:11,320
grouping them together around 
the country where you might pull

567
00:30:11,320 --> 00:30:16,080
together 1000 employers in a 
common pool and there might be 

568
00:30:16,080 --> 00:30:21,040
10 or 15,000 employee lives in 
that risk pool, if you will. 

569
00:30:21,040 --> 00:30:25,480
And allows a smaller employer 
that maybe has 102 hundred 500 

570
00:30:25,480 --> 00:30:29,920
employees to now buy insurance 
at scale because they've been 

571
00:30:29,920 --> 00:30:33,280
able to diversify their risk. 
That's just one component. 

572
00:30:34,120 --> 00:30:37,320
If we're all doing our insurance
through one of the big four 

573
00:30:37,320 --> 00:30:40,480
insurance companies and we allow
them to monetize our claims 

574
00:30:40,920 --> 00:30:43,840
through their vertical, that's 
going to result in higher cost. 

575
00:30:44,240 --> 00:30:46,840
So the ultimate best outcome 
where you have the best of both 

576
00:30:46,840 --> 00:30:49,840
worlds is you're pooling 
together employers that have a 

577
00:30:49,840 --> 00:30:54,040
similar mindset to say we're 
going to align our plans in the 

578
00:30:54,040 --> 00:30:56,360
right way, where we're buying 
pharmaceuticals the right way, 

579
00:30:56,360 --> 00:30:58,120
we structure the plans the right
way. 

580
00:30:58,720 --> 00:31:01,240
We create incentives where 
employees can win and get low 

581
00:31:01,240 --> 00:31:04,280
cost, no cost healthcare because
we're buying it the right way. 

582
00:31:05,600 --> 00:31:09,200
As those types of employers come
together, you're able to offer 

583
00:31:09,640 --> 00:31:13,080
more diversified risk, you're 
able to lower the cost of 

584
00:31:13,080 --> 00:31:15,720
insurance and you're able to 
lower the cost of healthcare. 

585
00:31:15,720 --> 00:31:19,200
That really is the trifecta that
we see the employers that are 

586
00:31:19,200 --> 00:31:21,560
winning in today's market, 
that's the direction that 

587
00:31:21,560 --> 00:31:24,440
they're going. 
They've realized doing it the 

588
00:31:24,440 --> 00:31:27,840
way we always have doesn't work.
And you mentioned inflation. 

589
00:31:27,840 --> 00:31:31,440
We talk about wage inflation, 
electricity, groceries, 

590
00:31:31,440 --> 00:31:33,360
gasoline. 
What's interesting, if you're to

591
00:31:33,360 --> 00:31:35,440
look at gas, I don't, I don't 
know what the gas prices are in 

592
00:31:35,440 --> 00:31:38,520
New York, but I'm in Texas. $3. 
Yeah, we're paying about two, 

593
00:31:38,680 --> 00:31:41,840
255 to 265 in Texas, depending 
on which market you're in. 

594
00:31:42,080 --> 00:31:47,920
What's funny is back in 2006, 
2005, I was paying close to 

595
00:31:47,920 --> 00:31:50,160
$4.00 a gallon. 
I'm actually paying less today. 

596
00:31:50,920 --> 00:31:52,840
And if you ask people what's 
something that's really 

597
00:31:52,840 --> 00:31:54,520
inflationary, they'll say 
gasoline. 

598
00:31:55,280 --> 00:31:58,000
Well, it might spike, but it 
comes down and it goes back up 

599
00:31:58,000 --> 00:31:59,200
and it kind of fluctuates, 
right? 

600
00:31:59,840 --> 00:32:01,880
But if you look at healthcare, 
and in fact, the Department of 

601
00:32:01,880 --> 00:32:04,800
Labor has statistics on this, 
it's the most inflationary thing

602
00:32:04,800 --> 00:32:07,560
in our economy. 
Insurance particularly, it is a 

603
00:32:07,560 --> 00:32:11,760
hockey stick up and to the right
above everything else. 

604
00:32:12,560 --> 00:32:15,640
But if you look at other 
industries like consumer goods, 

605
00:32:15,640 --> 00:32:20,520
televisions, technology, I don't
know how old you are, but do 

606
00:32:20,520 --> 00:32:24,200
you? 
I remember when OK, so VCRS you 

607
00:32:24,200 --> 00:32:25,680
don't know what that? 
Technology is I know of. 

608
00:32:25,960 --> 00:32:28,240
Oh, OK. 
I remember as a kid, we walked 

609
00:32:28,280 --> 00:32:30,680
in. 
Yeah, I remember as a kid, we 

610
00:32:30,680 --> 00:32:34,560
walked into a con's electronics 
store and I was a little kid and

611
00:32:34,560 --> 00:32:38,120
we bought a VCR. 
We paid $750 for a VCR. 

612
00:32:39,400 --> 00:32:42,080
You can't even find that 
technology now, but before it 

613
00:32:42,080 --> 00:32:46,200
was old technology, you could 
buy them for, I don't know, 

614
00:32:46,200 --> 00:32:49,960
$25.00, right? 
The first flat screen plasma 

615
00:32:49,960 --> 00:32:52,600
television was $10,000. 
I can go buy something that's a 

616
00:32:52,600 --> 00:32:56,400
much better technology for a few
$100. 

617
00:32:57,040 --> 00:32:59,520
And what you see is this. 
There's consumerism. 

618
00:32:59,520 --> 00:33:02,320
People have multiple places to 
buy them, multiple places to pay

619
00:33:02,320 --> 00:33:03,840
for them. 
They can read reviews, They have

620
00:33:03,840 --> 00:33:08,400
that entire information set in 
their hands and they can shop 

621
00:33:08,400 --> 00:33:10,040
and they understand how it 
works. 

622
00:33:10,400 --> 00:33:11,760
Healthcare doesn't work that 
way. 

623
00:33:12,080 --> 00:33:16,640
There's very few suppliers, 
there's very few payers. 

624
00:33:16,760 --> 00:33:18,760
If you're buying it through an 
insurance company and there's a 

625
00:33:18,760 --> 00:33:21,000
lot of power in very few hands 
and there's no information. 

626
00:33:21,000 --> 00:33:23,040
Nobody knows what is a baby 
birth cost? 

627
00:33:23,040 --> 00:33:26,520
Is it 5 grand or is it 50 grand 
or the price of their 

628
00:33:26,520 --> 00:33:28,080
medications? 
Most people don't understand 

629
00:33:28,080 --> 00:33:30,800
what that is. 
So you can actually design that 

630
00:33:30,800 --> 00:33:33,520
into your plan to where members 
at the touch of a fingertip with

631
00:33:33,520 --> 00:33:37,480
a smartphone know if I go here, 
it's more expensive. 

632
00:33:37,480 --> 00:33:39,600
If I go here, I can get it for 
free. 

633
00:33:42,120 --> 00:33:43,720
So there's just a lot that can 
be done with this. 

634
00:33:43,720 --> 00:33:45,440
And I know I just kind of 
rambled, rambled there, but 

635
00:33:45,440 --> 00:33:48,080
there's so much, there's so much
here that for an employer to 

636
00:33:48,080 --> 00:33:49,880
actually grab a hold of. 
And the last point I would make 

637
00:33:49,880 --> 00:33:53,040
to this, because you kind of 
alluded to this, the, the role 

638
00:33:53,040 --> 00:33:55,560
of an HR leader and the 
executive team in managing 

639
00:33:55,560 --> 00:33:57,920
benefits. 
You're seeing a lot more of this

640
00:33:57,920 --> 00:34:03,520
come to light now that the 
employer is a fiduciary of their

641
00:34:03,520 --> 00:34:06,120
employee benefit plan on the on 
behalf of their members. 

642
00:34:06,120 --> 00:34:08,679
And you've seen some lawsuits, 
the big notable ones are going 

643
00:34:08,679 --> 00:34:12,960
to be Wells Fargo and Johnson 
and Johnson, where the HR team, 

644
00:34:13,000 --> 00:34:17,719
the HR leader and the CFO 
specifically were named in these

645
00:34:17,719 --> 00:34:21,280
lawsuits for breach of fiduciary
duty. 

646
00:34:22,239 --> 00:34:25,960
And that what that really 
underscores to me is the role 

647
00:34:25,960 --> 00:34:29,360
that we all play, making sure 
that we have the right advisor 

648
00:34:29,800 --> 00:34:32,719
that's helping us understand and
properly vet the market. 

649
00:34:33,239 --> 00:34:36,760
Because you can, you can tell a 
broker or an advisor go get us 

650
00:34:36,760 --> 00:34:39,960
some options, but are they the 
right options? 

651
00:34:39,960 --> 00:34:43,000
And did you look at all of the 
options that truly were 

652
00:34:43,000 --> 00:34:46,320
available to you to provide the 
best benefit and to get rid of 

653
00:34:46,320 --> 00:34:47,560
this waste? 
And the thing that people are 

654
00:34:47,560 --> 00:34:54,120
looking at, the regulators are 
really looking at is are there 

655
00:34:54,120 --> 00:34:57,600
conflicts of interest in your 
plan that you should be aware 

656
00:34:57,600 --> 00:34:59,720
of? 
And you've allowed these 

657
00:34:59,720 --> 00:35:05,000
companies to essentially RIP you
off and RIP off because in one 

658
00:35:05,000 --> 00:35:07,600
of the lawsuits, the J&J 
lawsuit, they specifically cited

659
00:35:07,600 --> 00:35:12,080
a medication that was over $1000
a month that could be purchased 

660
00:35:12,080 --> 00:35:14,560
for $38. 
Unbelievable. 

661
00:35:14,560 --> 00:35:17,960
And, and the member was forced 
to go through that Channel and 

662
00:35:17,960 --> 00:35:20,200
pay egregiously for something 
they didn't have to. 

663
00:35:21,040 --> 00:35:23,720
But there's that pricing 
discrepancy inside of these 

664
00:35:23,720 --> 00:35:26,000
insurance plans across the 
board. 

665
00:35:26,680 --> 00:35:30,000
And as you solve that particular
problem, that is how you bring 

666
00:35:30,000 --> 00:35:32,800
down the cost of insurance and 
improve the benefit coverage to 

667
00:35:32,800 --> 00:35:36,400
the employee and the membership.
That's really helpful. 

668
00:35:36,400 --> 00:35:39,440
And actually I think it's a 
perfect segue for one of my last

669
00:35:39,440 --> 00:35:43,840
questions for you, which is what
is some if someone's listening 

670
00:35:43,840 --> 00:35:47,400
today and they're like, Oh yeah,
the open enrollment process in 

671
00:35:47,400 --> 00:35:49,800
2025 was brutal. 
I never want to go through that 

672
00:35:49,800 --> 00:35:52,040
again. 
You know, this episode is coming

673
00:35:52,040 --> 00:35:53,760
out of the pretty much at the 
top of the year. 

674
00:35:53,760 --> 00:35:58,240
So we have effectively like 9 
months to figure it out and 

675
00:35:58,240 --> 00:36:03,440
figure out how we as HR leaders 
can do better for not only 

676
00:36:03,440 --> 00:36:05,800
ourselves but our employees and 
our companies. 

677
00:36:06,120 --> 00:36:10,080
What is something that they can 
do today that can improve their 

678
00:36:10,080 --> 00:36:14,240
outcomes and frankly, the 
experience for their employees 

679
00:36:14,240 --> 00:36:17,400
and the company? 
Yeah, wonderful question. 

680
00:36:17,600 --> 00:36:21,720
I always the advice I give to 
leaders is start early. 

681
00:36:22,240 --> 00:36:25,680
Most of the time when we when we
speak with groups, they're 

682
00:36:25,680 --> 00:36:28,680
telling us we don't really 
address benefits until until 

683
00:36:28,680 --> 00:36:32,080
towards the end of the year. 
And really benefits management 

684
00:36:32,080 --> 00:36:35,160
should be a year round cycle. 
There's there, there should be 

685
00:36:35,160 --> 00:36:38,440
at least monthly or quarterly at
least touch points where you're 

686
00:36:38,440 --> 00:36:40,920
reviewing plan performance and 
options. 

687
00:36:40,920 --> 00:36:43,520
And so when you get to the 
renewal, there's no surprises. 

688
00:36:44,320 --> 00:36:48,560
And if a if a company is looking
at alternatives, they should be 

689
00:36:48,560 --> 00:36:51,040
talking to multiple advisors. 
Because if you talk to three 

690
00:36:51,040 --> 00:36:53,680
advisors, you might get 3 
different opinions about what 

691
00:36:53,680 --> 00:36:58,520
your options truly are. 
And a good advisor is going to 

692
00:36:58,520 --> 00:37:01,240
ask a lot of questions. 
They're going to ask for some 

693
00:37:01,240 --> 00:37:04,200
information and they're going to
do an assessment of your plan 

694
00:37:04,200 --> 00:37:07,400
and provide you a strategic 
review that says here's what you

695
00:37:07,400 --> 00:37:10,840
have today versus what your 
stated goals and plans are. 

696
00:37:11,200 --> 00:37:14,040
Here's the gaps and how you 
address those gaps. 

697
00:37:14,080 --> 00:37:16,600
And that really should happen 
before the midway point. 

698
00:37:16,600 --> 00:37:19,880
So if somebody's listening to 
this in January and they, their 

699
00:37:19,880 --> 00:37:24,200
plan renews in, you know, 
January every year, you really 

700
00:37:24,200 --> 00:37:27,120
should be talking to advisors in
probably April or May, 

701
00:37:27,880 --> 00:37:32,760
preferably March, sitting down 
early in the summer, late 

702
00:37:32,760 --> 00:37:35,760
spring, early summer to set 
those plans of what your renewal

703
00:37:35,760 --> 00:37:38,040
is going to look like for 
January. 

704
00:37:38,040 --> 00:37:41,920
You're making decisions in July 
based on what the strategic 

705
00:37:41,920 --> 00:37:45,880
review showed you in May or June
so that you have a long enough 

706
00:37:45,880 --> 00:37:48,600
runway to properly address the 
issues. 

707
00:37:48,920 --> 00:37:52,840
Because what we see a lot of 
companies doing is they'll wait 

708
00:37:52,840 --> 00:37:56,000
until, you know, August, 
September, when the renewal is 

709
00:37:56,000 --> 00:37:58,520
about to be issued. 
And there's just not enough time

710
00:37:58,520 --> 00:38:01,840
to do a proper evaluation in a 
vetting process. 

711
00:38:02,560 --> 00:38:05,880
Because sometimes you're 
tweaking a plan that an employer

712
00:38:05,880 --> 00:38:07,400
has. 
Sometimes you're rebuilding it. 

713
00:38:09,320 --> 00:38:11,760
Sure, sure, that makes total 
sense. 

714
00:38:11,760 --> 00:38:15,120
I have a lot to think about 
here, you know, thinking about 

715
00:38:15,120 --> 00:38:18,400
the next 12 months or so because
based on when we're recording. 

716
00:38:19,360 --> 00:38:22,400
Thank you so much, Chris. 
This has been more than a 

717
00:38:22,400 --> 00:38:25,880
riveting conversation for me and
certainly I hope for the 

718
00:38:25,880 --> 00:38:29,720
listeners also. 
Where can they learn more about 

719
00:38:29,720 --> 00:38:32,760
you and what you do and and 
maybe even connect and follow 

720
00:38:32,800 --> 00:38:34,560
your content? 
Yeah, I appreciate that. 

721
00:38:34,880 --> 00:38:38,440
I'm on LinkedIn, TikTok, excuse 
me, TikTok and YouTube. 

722
00:38:38,440 --> 00:38:41,400
I post long form podcast content
where I really break down some 

723
00:38:41,400 --> 00:38:44,360
of these contents on YouTube. 
The central where people can 

724
00:38:44,360 --> 00:38:47,240
find me and get access to all of
the the the materials, case 

725
00:38:47,240 --> 00:38:49,240
studies and content I create is 
a website 

726
00:38:49,240 --> 00:38:53,840
calleditschrishamilton.com. 
So it's me. 

727
00:38:53,840 --> 00:38:56,600
It's Chris hamilton.com. 
Amazing. 

728
00:38:56,840 --> 00:38:59,160
And we will make sure that 
everything is linked also. 

729
00:38:59,160 --> 00:39:03,680
And I really appreciate you 
helping us to better understand 

730
00:39:03,920 --> 00:39:07,520
some of the really a lot of the 
complexity behind this subject. 

731
00:39:07,520 --> 00:39:11,400
So thank you so much and come 
back, you know, on the podcast, 

732
00:39:11,400 --> 00:39:15,200
if if something changes in the 
in the insurance world, 

733
00:39:15,200 --> 00:39:17,520
especially if the government 
ends up getting involved, I 

734
00:39:17,520 --> 00:39:19,960
think that could be very 
interesting to break down. 

735
00:39:19,960 --> 00:39:22,320
So we'll see. 
But in any case, thank you so 

736
00:39:22,320 --> 00:39:23,640
much, Chris. 
Really appreciate it. 

737
00:39:23,840 --> 00:39:24,960
Thanks for having me, appreciate
it. 

738
00:39:25,800 --> 00:39:28,720
Hey, just before you go, don't 
forget to subscribe to this. 

739
00:39:28,720 --> 00:39:31,960
Show so that you are the. 1st to
hear when an episode drops each 

740
00:39:31,960 --> 00:39:35,400
week and maybe leave a five star
review and a comment about how 

741
00:39:35,400 --> 00:39:38,520
much you loved this episode. 
Plus if you have someone in mind

742
00:39:38,520 --> 00:39:40,680
who would really enjoy this 
episode, make sure you share it 

743
00:39:40,680 --> 00:39:42,680
with them. 
Thank you so much for tuning in 

744
00:39:42,680 --> 00:39:44,040
and I'll see you next week.
