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If I could get a dollar, you 
know, for every time somebody 

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thought change management or 
change leadership, post 

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communications and training, Oh 
my gosh, I'll be retired by now.

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Welcome to Business Analysis 
Live. 

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I'm your host, Susan Moore, 
community engagement manager 

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with the International Institute
of Business Analysis. 

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I explore topics with industry 
guests about the work of 

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business analysis professionals 
and how their work helps 

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organizations achieve better 
outcomes. 

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And Yep, we take your questions 
too. 

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Thanks for listening. 
Let's get started. 

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We like to talk about business 
analysis, but we also like to 

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talk about some other kinds of 
capabilities that are around us 

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because as business analysis 
professionals, we aren't just a 

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1 trick pony. 
Like there's a lot of stuff that

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ends up coming our way. 
One of the things that may end 

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up in your court sometimes might
deal with change, not just the 

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change that you're making to a 
system, but big picture change. 

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And so I, I want to ask you to 
think about change in your role 

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in it. 
And maybe you think about your 

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role as change management, but 
have you heard of change 

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leadership? 
It's a little bit different and 

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today we have a guest from the 
Change Leadership, the chief 

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strategy person for that 
organization, who's going to 

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talk to us a little bit about 
what Change Leadership is. 

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So I want to introduce you all 
to the stage Yvonne Ruke aka 

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Vetta. 
Hello, Yvonne. 

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Hi. 
There. 

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Hello. 
Well, it's so nice to have you 

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join us today. 
We're talking about what is 

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change leadership, something 
that you know something about. 

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You're part of the organization.
You guys also have a conference.

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Before we get into that topic, 
why don't you introduce 

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yourself? 
Tell us a little bit about you. 

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Every time I'm asked introduce 
yourself, you're like, what do I

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start with? 
Seems like a simple question but

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yet so hard. 
Simple question. 

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OK, well I'll start with this. 
You know, it seems full circle. 

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It's always full circle to be 
speaking to a business analysis 

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audience because that is exactly
how I started my career. 

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I started my career as a 
business analysis over 20 years 

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ago, let's call it 25, really 
aging myself here, but let's 

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call it, you know, over 25 years
ago, I started my career as a 

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business analyst and I moved 
into being a project manager, 

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moved into change management, 
moved into management 

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consultancy. 
So for the last 25 years I have 

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been in the field of leading, 
driving and managing change. 

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So whether as a business 
analyst, whether as a project 

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manager, whether as a change 
manager, and now I find myself 

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where my focus is really about 
how do I help organizations and 

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professionals to lead and drive 
change? 

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How do I and power professionals
as a whole to say, you know what

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leading change is no longer for 
a select few. 

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Leading change is no longer 
about rule or title. 

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Leading change is the core skill
that we find ourselves needing 

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to have. 
And I like the word you used 

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earlier, capability. 
It's about building that 

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capability for us to be able to 
drive in today's new world of 

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work. 
When we look at the top ten 

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skills that are required for the
new world of work 20-30 it comes

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down to leadership. 
It comes down to influence, and 

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that's where change leadership 
comes in. 

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But one of the things that I 
like to call myself, and I've 

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given myself that title is 
change Leadership advocate. 

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And I'm a big believer in change
leadership advocacy. 

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My belief is that when all boats
rise, we all rise together. 

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A rising tide lifts all boats. 
All you have to do is look into 

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communities and look into where 
change hasn't been done right in

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an organization and that 
organization has failed and you 

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see the impact not only on 
employees mental well-being, but

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the community at large. 
So when change is done right, 

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it's not only about benefiting 
that organization, it's about 

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the community as a whole. 
So that's the big driver that we

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have behind the change 
leadership and why we do what it

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is that we do because we believe
strongly that the rising tide 

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light lifts all boats. 
And when we do change rights, we

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all benefit as a community and a
society as a whole. 

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So that's the big driver for me.
Yeah, I like thinking about 

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change. 
Leadership is almost is kind of 

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an approach to Wellness for the 
community, right? 

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We are including everyone. 
We are making sure that that 

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people's needs are met because 
so much of what we do as change 

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very often kind of rocks us to 
the core, right? 

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I mean, we're not talking about 
life changing stuff, but when 

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you're at work and you are used 
to a way that you perform 

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processes or use tools, I mean 
change to that can be really 

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jarring if it is not done with 
care for the people. 

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Yeah. 
Yes, it is. 

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It is, you know, one of the 
mistakes that we easily make as 

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change leaders and anybody 
leading and driving change, 

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because whether you're a 
business analyst, whether you're

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a project manager, whether 
you're a change manager, once 

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you're in that project, we 
usually have a lot of 

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information upfront. 
We have, that's almost, when you

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say hindsight, you know, we get 
this change and we like, we, we 

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take the time to take it in, 
understand why this change is 

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happening, but we never often 
give other people that 

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opportunity to take it in and 
come slowly on board. 

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So we've had maybe a few months,
maybe even a year to think, 

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well, this change is coming. 
We're going to implement it and 

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then we implement it and we 
almost think that people should 

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adapt. 
Oh, it's so simple. 

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You know, it took us like 6 
months, three months, you know, 

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you know, to get our heads 
around that we need to do this 

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change, why we need to do this 
change and it's our role to 

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drive it. 
But we never have often the 

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times that empathy for other 
people. 

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And then we also always try to 
look at change from our 

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perspective or this should be 
fantastic. 

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This should be easy peasy. 
People should love it and they 

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should want it. 
So hey, let's just go and do it.

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And then when people push back, 
you suddenly think why they're 

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pushing back because we're 
constantly looking at change 

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from our perspective. 
And that's where the role of 

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empathy comes in. 
When we talk about cognitive 

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empathy when it comes to leading
change, very, very key. 

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You know, it helps us connect 
better with our audience and our

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stakeholders. 
It's interesting you say that. 

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That change can feel very 
jarring. 

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I recently learned that when 
electricity was first 

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introduced, people pushed back. 
They didn't want electricity. 

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Can you imagine us not having 
that? 

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Right. 
Yeah. 

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But people push back. 
People did not want it, 

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organizations didn't want to 
adopt it. 

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So it may be very good and we 
can see how. 

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We can see how you know it's 
going to be good for everybody, 

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but no, not everybody sees it 
that way. 

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You know, okay, so this is just 
a fun fact. 

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I love really old movies. 
I love silent movies in 

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particular. 
And when they finally developed 

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the sound technology and started
producing movies with talking, 

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the entire industry was like, 
oh, that's just a fad that won't

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we're not going to invest any 
money in that again. 

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So in the same way that you're 
saying like there was a time 

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when people pushed back on on 
electricity, they pushed back on

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movies with talking in it that 
you could hear yes. 

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So so I think both of those 
examples underscores right. 

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The change can be really 
positive. 

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It can have, it can really 
revolutionize things, but in the

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moment it can feel huge and and 
not something that people want 

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to do. 
No, not at all. 

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Yeah, yeah. 
So I think, you know, I think 

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you've described a little bit 
about change leadership. 

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I know that when I was coming 
up, even doing some project 

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management work, we would always
talk about change management. 

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How do you see change management
as as different or the same as 

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change leadership? 
Does it have qualities of do 

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they share qualities? 
Oh yes, they do impact change 

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management and change leadership
are often used interchangeably, 

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and that's where there's a lot 
of confusion and that's where 

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you can really get it wrong when
you don't understand the 

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difference between the two 
roles. 

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So first of all, every change 
manager, change management 

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person must have change 
leadership skills, but not every

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professional needs to have 
change management skills. 

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So you can be a change leader 
without having change management

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skills. 
Those are two different things. 

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So I want you to think about 
change leadership as a compass 

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and think about change 
management as a map. 

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So change management is often 
very role based, very 

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structured, it's very tactical. 
It's about providing processes 

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and time like this. 
Often within a project that has 

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a start and an end. 
We change management. 

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You're bringing all tools and 
frameworks and methodologies 

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into play. 
You're thinking about, oh, how 

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do I do my stakeholder impact 
assessment? 

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I'm doing my change management 
plan, I'm doing my execution. 

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Very, very tactical. 
You have a project you need to 

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implement, you need to drive 
adoption and see it through any 

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as a defined end date. 
Change leadership is more like a

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compass. 
It's ongoing, it's directional. 

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You need to use that as part of 
you being a change manager and 

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in your daily skills as a 
business analyst, as a business 

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analysis professional, as a 
project manager, regardless of 

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what your role is, you often 
will, especially, you often will

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need that change leadership 
skills, especially in today's 

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new world of work. 
So it's often associated more 

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with inspiring others to act and
navigating uncertainty. 

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It can be project bound and it 
can also be out of the project, 

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you know, like in your 
day-to-day role. 

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Because right now, regardless of
our role, regardless of our 

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title, regardless of what we're 
doing, we're constantly needing 

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to lead and drive change. 
There is nothing we do that is 

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not driving change these days 
when we think about it. 

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So as a change leader, you're 
constantly having to, whether 

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lead people, direct people, or 
direct the work that you do, 

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implement a certain type of 
change, drive a certain type of 

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change, and it's often very 
skills based. 

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This is where you're thinking 
about things like your empathy 

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skills, you're thinking about 
adaptive leadership, you're 

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thinking about agility, you're 
thinking about emotional 

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intelligence. 
All of those skills come into 

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play, very skills based and 
change management. 

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Yes, skills base was very 
tactical in terms of getting us 

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to that end of project and the 
adoption of that change that's 

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happening. 
OK. 

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That's I like, I like the way 
that you differentiate them 

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because there are overlaps, 
right? 

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The common denominator is we are
helping people through change 

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one, we might take a more 
structured route, which make 

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sure that we get, you know, we 
do all of the things to bring 

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people along with us and that we
cover our bases. 

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But leadership, I like that you 
called it a compass, right. 

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So it is a thing where we 
continue to kind of assess where

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are we and and we just shift a 
little bit as we, you know, as 

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we are whatever encountering 
resistance or feeling like we, 

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you know, aren't aren't getting 
where we are. 

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So you talk about leadership as 
being more skills based and I'm,

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I'm wondering for business 
analysis professionals that are 

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listening to us who are thinking
am IA change leader, could I be 

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a change leader? 
You've identified some of the 

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skills. 
Are there other kinds of 

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qualities that make a good 
change leader? 

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So first of all, you know, to 
your first question, every 

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business analyst, every business
analysis professional needs to 

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be an is a change leader. 
I think back to myself as a 

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business analyst, right? 
It was all about driving change.

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We were constantly driving 
change. 

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We were constantly being asked 
to come into a project where 

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something didn't exist, a 
technology didn't exist, a 

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process didn't exist and 
introduce that change. 

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Whether it's capturing those 
requirements, you know, engaging

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with stakeholders and the thing 
around change leadership or 

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change management, when you 
think about it is very people 

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focused. 
And often the times in that 

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business analysis role, it is 
often about being very people 

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focused, being engaging with 
people, engaging with your 

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stakeholders. 
So as a business analyst 

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professional, you need to be 
thinking, how am I engaging with

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my stakeholders to bring them 
around, right, Right. 

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Yeah. 
You know, because you're, I 

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don't know about how it works 
these days, but you know, you 

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have to get them in the room. 
You have to negotiate the 

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requirements with them. 
You have to, you know, influence

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them. 
And leadership is influenced. 

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That's right. 
You know so. 

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It's like, how are you 
influencing people? 

239
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How are you bringing them on 
board? 

240
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How are you helping them 
understand the changes that you 

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want to bring into place? 
So first and foremost, as a 

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business analyst, you're a 
change leader, you're leading 

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change, you're driving change, 
and having change leadership 

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skills is important. 
When we teach our Change 

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Leadership Accelerator course, 
we usually focus on 10 core 

246
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skills that every change leader 
needs to have. 

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They could be 20, but we focus 
on 10 core skills change leaders

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need to have. 
And if I had to just even just 

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talk about a few of them right 
now, it will be. 

250
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Let's start with adaptive 
leadership, OK? 

251
00:14:51,040 --> 00:14:54,840
So that is being able to adapt 
your style when it comes to your

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stakeholders and not be or you 
know, one-size-fits-all. 

253
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This is how I'm going to do it. 
It's about understanding your 

254
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different stakeholders and 
adapting your style in terms of 

255
00:15:06,400 --> 00:15:09,560
how you engage with your 
stakeholders to lead them to 

256
00:15:09,560 --> 00:15:12,680
where is they need to go. 
And usually we even talk about 

257
00:15:12,880 --> 00:15:15,280
when I talk, when we talk about 
adaptive leadership, we talk 

258
00:15:15,280 --> 00:15:18,360
about the head hat and hand 
model where it's really 

259
00:15:18,640 --> 00:15:23,240
understanding your stakeholders 
and seeing how best relates to 

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your stakeholders. 
Another one we spoke about and 

261
00:15:26,520 --> 00:15:28,400
I'll go in a little bit is 
empathy. 

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00:15:29,760 --> 00:15:32,760
You need to have empathy. 
And when I say empathy, I don't,

263
00:15:32,840 --> 00:15:35,000
let's not talk about 
compassionate empathy. 

264
00:15:35,360 --> 00:15:38,560
Let's talk about cognitive 
empathy because often the times 

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00:15:38,560 --> 00:15:41,000
you'll say, oh, you have to feel
what other people are feeling. 

266
00:15:41,000 --> 00:15:47,640
No, it's about understanding. 
I remember this SVP one saying 

267
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to me at all that if somebody is
not naturally empathetic, can 

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00:15:51,800 --> 00:15:54,280
they be a change leader? 
Can they be a change manager? 

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00:15:54,560 --> 00:15:57,160
I said the best people are the 
people who are not naturally 

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00:15:57,160 --> 00:15:59,800
empathetic. 
Interesting. 

271
00:16:00,400 --> 00:16:03,200
OK. 
Because when you apply cognitive

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00:16:03,200 --> 00:16:06,120
empathy, you're being 
intentional about it. 

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00:16:06,800 --> 00:16:09,640
It's not like say or understand 
what this person is feeling. 

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00:16:10,120 --> 00:16:12,240
So I understand what they're 
feeling because I'm a mum as 

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00:16:12,240 --> 00:16:14,200
well. 
I understand what they're 

276
00:16:14,200 --> 00:16:16,560
feeling because I'm a 
grandparent. 

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00:16:16,640 --> 00:16:18,800
I understand what they're 
feeling because I live in that 

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00:16:18,800 --> 00:16:22,080
same area as well because we we 
have the same cultural 

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00:16:22,080 --> 00:16:25,360
background. 
So that tends to be very biased 

280
00:16:27,320 --> 00:16:29,080
because you can relate to that 
person. 

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00:16:29,400 --> 00:16:32,720
But when you apply cognitive 
empathy, you're like, I am 

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choosing to understand how this 
person may be feeling and 

283
00:16:38,520 --> 00:16:42,680
experiencing the situation. 
Two different things. 

284
00:16:43,120 --> 00:16:46,240
Yeah, and compassionate empathy 
on the job will always need to 

285
00:16:46,240 --> 00:16:49,360
burn out. 
You know, I was going to say 

286
00:16:49,360 --> 00:16:54,680
there is a cost to be paid for 
that compassionate empathy 

287
00:16:55,920 --> 00:16:59,800
because we can suddenly get 
wrapped up in all of the other 

288
00:16:59,800 --> 00:17:04,000
things that go into that 
person's feelings and that can 

289
00:17:04,000 --> 00:17:09,079
really be a drain for us. 
So I, I, I don't know that I've 

290
00:17:09,079 --> 00:17:12,440
thought about there being two 
kinds of empathy, but I, I like,

291
00:17:12,720 --> 00:17:15,040
I, I like that description. 
Yeah, yeah. 

292
00:17:15,520 --> 00:17:19,960
I mean, communication is very 
everybody has communication. 

293
00:17:20,240 --> 00:17:23,040
But let's be clear, 
communication is not sending out

294
00:17:23,040 --> 00:17:26,040
the e-mail. 
Correct. 

295
00:17:26,680 --> 00:17:29,560
Let's be clear, communications, 
who is not change leadership, 

296
00:17:31,120 --> 00:17:34,640
neither is it change management 
because the amount of times if I

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00:17:34,920 --> 00:17:38,320
get a dollar, you know, for 
every time somebody thought 

298
00:17:38,320 --> 00:17:41,000
change management or change 
leadership post communications 

299
00:17:41,000 --> 00:17:43,520
and training, Oh my gosh, I'll 
be retired by now. 

300
00:17:44,640 --> 00:17:47,280
But it is not, you know, so I'm 
communication. 

301
00:17:47,400 --> 00:17:53,040
You always have to remember it's
a two way St. and it's really 

302
00:17:53,040 --> 00:17:56,560
about listening as well because 
many of times we want to push 

303
00:17:56,560 --> 00:17:59,520
our agenda forward. 
So it's about also listening as 

304
00:17:59,520 --> 00:18:03,920
well. 
But the secrets to successful 

305
00:18:03,920 --> 00:18:09,120
communication is the ability for
you to take responsibility for 

306
00:18:09,120 --> 00:18:11,600
that communication as the change
leader. 

307
00:18:11,920 --> 00:18:14,680
So when I say take 
responsibility for because often

308
00:18:14,680 --> 00:18:16,920
the time, oh, I sent out this 
communication, they should know.

309
00:18:17,160 --> 00:18:19,000
Oh, I did this. 
Oh, we had a town hall. 

310
00:18:19,000 --> 00:18:22,160
They should know, has the change
leader who wants to be 

311
00:18:22,160 --> 00:18:24,280
successful. 
You need to take on that 

312
00:18:24,280 --> 00:18:28,080
responsibility to say, am I 
communicating that message in a 

313
00:18:28,080 --> 00:18:32,040
way that it is being understood 
and received as intended? 

314
00:18:33,080 --> 00:18:35,960
Yes, and so. 
That is where you have to think 

315
00:18:35,960 --> 00:18:39,480
about when you're communicating,
how early you need to be 

316
00:18:39,480 --> 00:18:42,160
communicating, how you need to 
be communicating, thinking 

317
00:18:42,160 --> 00:18:46,520
about, you know, multiple 
channels, 7 to 10 channels of 

318
00:18:46,520 --> 00:18:48,480
communicating even the same 
message. 

319
00:18:49,600 --> 00:18:52,800
And you just need to not be 
fearful about communication 

320
00:18:52,800 --> 00:18:56,320
because oftentimes in projects 
you will see us work with 

321
00:18:56,320 --> 00:18:59,000
leaders that say, oh, let's not 
tell them about this now so that

322
00:18:59,000 --> 00:19:01,000
we don't get pushed back. 
And guess what? 

323
00:19:01,240 --> 00:19:02,360
At the end, they still get 
pushed back. 

324
00:19:03,720 --> 00:19:05,360
That's right. 
And by the way, that's a red 

325
00:19:05,360 --> 00:19:08,240
flag when you hear leaders 
saying, oh, well, they don't 

326
00:19:08,240 --> 00:19:12,000
need to know this, OK, well, 
we're serving somebody's agenda.

327
00:19:12,000 --> 00:19:16,080
If we are not right, here's the 
difference between confidential 

328
00:19:16,160 --> 00:19:19,960
information and we're not going 
to tell them two different. 

329
00:19:19,960 --> 00:19:23,040
Things, yeah, two different 
things, but at most times you 

330
00:19:23,040 --> 00:19:26,840
find it is fear of people 
pushing back. 

331
00:19:26,840 --> 00:19:30,400
So you think that by leaving it 
too much later, you know, you'll

332
00:19:30,400 --> 00:19:31,800
be able to say, OK, now we need 
to do it. 

333
00:19:31,800 --> 00:19:34,160
And you know, people get on 
board because people don't want 

334
00:19:34,160 --> 00:19:37,120
that push back or what if they 
don't like it or they make a 

335
00:19:37,120 --> 00:19:43,280
game, that assumption that it's 
easy peasy, lemony, squeezy, 

336
00:19:43,280 --> 00:19:46,920
people should come on board with
wanting to use it and we're not 

337
00:19:46,920 --> 00:19:49,880
going to get any push back. 
And then all of a sudden you 

338
00:19:49,880 --> 00:19:52,440
implement it and you get all 
this push back and then 

339
00:19:52,600 --> 00:19:57,360
surprise, surprise, you didn't 
see change is emotional. 

340
00:19:57,920 --> 00:20:00,280
You don't know how people are 
going to respond to the change. 

341
00:20:00,560 --> 00:20:05,400
And it's very important that you
take people along with you on 

342
00:20:05,400 --> 00:20:09,520
that journey with empathy, 
understanding how they may be 

343
00:20:09,520 --> 00:20:12,480
responding. 
Another one is emotional 

344
00:20:12,480 --> 00:20:17,640
intelligence. 
There's a lot of talk about 

345
00:20:17,640 --> 00:20:22,240
that, about more intelligence 
and you know you, I'm sure that 

346
00:20:22,240 --> 00:20:27,920
you've heard we use that term a 
lot and I feel like people don't

347
00:20:27,920 --> 00:20:30,640
really understand. 
So what does that look like in a

348
00:20:30,640 --> 00:20:34,960
change leadership perspective? 
Let me. 

349
00:20:35,480 --> 00:20:39,880
Let me tell you this experience 
I had, you know, as change the 

350
00:20:39,880 --> 00:20:42,120
emotional intelligence in the 
project environment. 

351
00:20:42,440 --> 00:20:45,440
I'm brought into this project 
change manager. 

352
00:20:46,000 --> 00:20:48,360
Hey, come help us implement 
this. 

353
00:20:48,400 --> 00:20:50,560
We're having issues and you 
ought to bring you in a little 

354
00:20:50,560 --> 00:20:53,560
bit in the middle of it, you 
know, right when they think, OK,

355
00:20:53,560 --> 00:20:56,560
now we have an issue. 
So we're going to now bring you 

356
00:20:56,560 --> 00:21:00,680
on board to help us with this. 
And I get on board with it. 

357
00:21:00,680 --> 00:21:03,880
They say the first thing that 
says, oh, this person is not 

358
00:21:03,880 --> 00:21:08,040
sending attendees, they're not 
sending representatives to the 

359
00:21:08,040 --> 00:21:10,600
team meetings. 
They're not sending their SMEs 

360
00:21:10,600 --> 00:21:13,840
to the team meetings for us to 
be able to capture requirements 

361
00:21:13,840 --> 00:21:15,600
or to understand their 
requirements. 

362
00:21:16,040 --> 00:21:18,560
They're not turning up at 
meetings, they're pushing back. 

363
00:21:18,560 --> 00:21:20,400
They don't want this project and
all of that. 

364
00:21:21,440 --> 00:21:24,040
So I said, oh. 
OK, You know, you know you're 

365
00:21:24,040 --> 00:21:26,120
excited to do your work and your
job. 

366
00:21:26,120 --> 00:21:28,280
They don't tell you that they're
throwing you into the lion's 

367
00:21:28,280 --> 00:21:30,200
den. 
I go into this meeting and this 

368
00:21:30,200 --> 00:21:33,000
stakeholder immediately starts 
screaming at me. 

369
00:21:33,000 --> 00:21:34,920
You should have been here ages 
ago. 

370
00:21:35,120 --> 00:21:36,320
I don't know what you're doing 
here. 

371
00:21:36,360 --> 00:21:40,160
All kinds of things. 
That is when you have to now 

372
00:21:40,200 --> 00:21:43,680
think about practicing emotional
intelligence and not responding 

373
00:21:43,680 --> 00:21:45,680
to that situation. 
Remember, somebody is screaming 

374
00:21:45,680 --> 00:21:48,560
at you in a meeting in what is 
supposed to be a professional 

375
00:21:48,560 --> 00:21:51,720
environment. 
So emotional intelligence looks 

376
00:21:51,720 --> 00:21:56,400
like controlling your own 
emotions to not respond to that 

377
00:21:56,400 --> 00:22:00,040
situation. 
It looks like applying empathy 

378
00:22:00,040 --> 00:22:02,800
to that situation to say, you 
know what, this person is 

379
00:22:02,800 --> 00:22:06,040
probably frustrated. 
They're probably upset about the

380
00:22:06,040 --> 00:22:09,440
situation. 
So you control how you even 

381
00:22:09,440 --> 00:22:12,960
receive the information. 
One of the things I do very well

382
00:22:12,960 --> 00:22:18,600
at not all the time, but I'll 
say 8 times out of 10, because 

383
00:22:18,600 --> 00:22:24,800
we're humans, is that I do not 
take the situation personally. 

384
00:22:25,120 --> 00:22:28,720
I don't, I don't intend to 
internalize that situation to 

385
00:22:28,800 --> 00:22:31,360
think it's about me. 
I just say, you know, a 

386
00:22:31,360 --> 00:22:33,720
situation is happening for this 
person right now. 

387
00:22:33,720 --> 00:22:36,760
At the moment. 
My role here is to be supportive

388
00:22:36,760 --> 00:22:40,160
in that situation. 
So it's really about how 

389
00:22:40,280 --> 00:22:45,520
regulating our emotions in terms
of how we respond to what's 

390
00:22:45,520 --> 00:22:47,920
going on. 
And it's more important now than

391
00:22:47,920 --> 00:22:51,280
ever because there's so much 
uncertainty going on right now. 

392
00:22:52,040 --> 00:22:53,640
Yes. 
And there's a lot of big 

393
00:22:53,760 --> 00:22:57,120
emotions, yes. 
So we don't certainty comes a 

394
00:22:57,120 --> 00:23:00,640
lot of emotions. 
So remember you come and if 

395
00:23:00,640 --> 00:23:03,360
you're implementing anything 
right now, everybody is scared 

396
00:23:03,360 --> 00:23:06,080
when they see a project to 
change, especially if you're 

397
00:23:06,080 --> 00:23:08,440
implementing a project that is 
supposed to bring in 

398
00:23:08,880 --> 00:23:11,400
efficiencies. 
And then you're now coming to 

399
00:23:11,400 --> 00:23:13,600
talk to the stakeholder who 
thinks they might be losing 

400
00:23:13,600 --> 00:23:15,600
their job, right? 
And they're going to be like 

401
00:23:15,600 --> 00:23:19,240
thinking you want me to help you
get rid of me, you know, type of

402
00:23:19,240 --> 00:23:21,280
thing. 
So you don't know those emotions

403
00:23:21,280 --> 00:23:25,080
that you're dealing with. 
So you the ability to regulate 

404
00:23:25,080 --> 00:23:29,960
your own emotions and also be 
able to receive those emotions, 

405
00:23:29,960 --> 00:23:34,080
you know, as you go along and to
read the room and read the 

406
00:23:34,080 --> 00:23:39,120
situation is very important. 
So you're emotionally 

407
00:23:39,200 --> 00:23:42,160
understanding what is going on 
in the room as well. 

408
00:23:42,160 --> 00:23:44,840
Read it right. 
You know, that person who may be

409
00:23:44,840 --> 00:23:46,760
nodding along is not really 
nothing along. 

410
00:23:49,280 --> 00:23:52,760
That, I think is the best way of
describing emotional 

411
00:23:52,760 --> 00:23:57,240
intelligence I've probably ever 
heard, by the way, because I we,

412
00:23:57,480 --> 00:24:01,000
I hear people use the term and I
don't think they mean what you 

413
00:24:01,000 --> 00:24:06,880
just said. 
Yeah, like let's simplify it. 

414
00:24:06,880 --> 00:24:09,640
And that's one of the things 
that we're very big on at the 

415
00:24:09,640 --> 00:24:12,880
change leadership is practical 
change leadership. 

416
00:24:13,200 --> 00:24:15,040
We know about making complicated
things. 

417
00:24:15,040 --> 00:24:18,800
We know about theories and 
models and methodologies and you

418
00:24:18,800 --> 00:24:21,160
know you to go pull this 
methodology out. 

419
00:24:21,160 --> 00:24:24,680
No, let's be practical. 
And so when we're training our 

420
00:24:24,840 --> 00:24:28,120
clients, when we're training our
students, because we have online

421
00:24:28,120 --> 00:24:32,520
courses and we at organizations 
bring us in to do corporate 

422
00:24:32,520 --> 00:24:36,120
change leadership training, be 
like, it's practical. 

423
00:24:36,440 --> 00:24:40,040
If yeah, because they're all 
they've they've they've seen the

424
00:24:40,040 --> 00:24:42,400
models and they met. 
At times we see people, they 

425
00:24:42,400 --> 00:24:45,960
say, oh, I got trained on XYZ 
and I still don't know what to 

426
00:24:45,960 --> 00:24:48,880
do. 
I'm like, OK, XYZ was great, 

427
00:24:49,440 --> 00:24:52,080
good, great. 
I'm not taking that away from 

428
00:24:52,080 --> 00:24:55,640
you, but what are the practical 
skills that you need to lead and

429
00:24:55,640 --> 00:24:57,320
drive change? 
And so when we talk about 

430
00:24:57,320 --> 00:25:01,120
emotional intelligence or 
empathy or adaptive leadership, 

431
00:25:01,120 --> 00:25:03,720
which we've mentioned is how do 
you make it really practical? 

432
00:25:03,720 --> 00:25:08,720
Another one that is key, key for
any business analysis 

433
00:25:08,840 --> 00:25:10,640
collaboration. 
Oh. 

434
00:25:10,800 --> 00:25:14,120
Yeah. 
You are working with your 

435
00:25:14,120 --> 00:25:17,800
stakeholders as partners. 
You are collaborating with them.

436
00:25:18,480 --> 00:25:21,160
When you look at them as 
partners, when you do 

437
00:25:21,160 --> 00:25:26,640
collaboration with them, they 
want you to succeed because they

438
00:25:26,640 --> 00:25:28,640
see such they own the success 
with you. 

439
00:25:30,240 --> 00:25:33,880
Right. 
You know, don't treat them like,

440
00:25:34,320 --> 00:25:36,280
oh, I just want something, just 
give me my requirements, I'm 

441
00:25:36,280 --> 00:25:38,280
done. 
Or just contest this thing and 

442
00:25:38,280 --> 00:25:39,800
I'm done. 
Or just give me that decision, 

443
00:25:39,800 --> 00:25:42,200
I'm done. 
How are you collaborating with 

444
00:25:42,200 --> 00:25:43,920
them? 
Because that even leads into 

445
00:25:43,920 --> 00:25:46,440
another skill which you talk 
about empowering others. 

446
00:25:47,160 --> 00:25:49,840
The amount of times I've got 
people to do things for me, 

447
00:25:50,120 --> 00:25:53,800
which we call influence is 
because they've taken ownership 

448
00:25:53,800 --> 00:25:57,600
for it. 
So whether you're empowering 

449
00:25:57,600 --> 00:26:01,240
people, it's about empowering 
them to want to seek success in 

450
00:26:01,240 --> 00:26:04,720
this as well. 
How can we make this successful?

451
00:26:05,640 --> 00:26:09,800
How can we lead and drive this? 
And they now become partners and

452
00:26:09,800 --> 00:26:13,320
need to want to see it succeed 
as opposed to speaking it's 

453
00:26:13,320 --> 00:26:18,720
yours or it's your project, it's
your requirement, it's your 

454
00:26:18,720 --> 00:26:20,680
this. 
No, it's ours. 

455
00:26:22,040 --> 00:26:26,240
When, when we show up as 
business analysis professionals 

456
00:26:27,800 --> 00:26:31,640
with with our hands out saying I
just need for you to give me, 

457
00:26:32,040 --> 00:26:36,640
give me right we, we close the 
door to collaboration, to a 

458
00:26:36,640 --> 00:26:41,480
sense of shared understanding. 
Shared you know, commitment to 

459
00:26:41,480 --> 00:26:44,640
this project. 
We also, I think, close the door

460
00:26:44,640 --> 00:26:49,960
to trust because collaboration 
is one of the ways that we begin

461
00:26:49,960 --> 00:26:52,640
to build trust. 
And when you can do that 

462
00:26:52,640 --> 00:26:55,880
effectively, when you can build 
that trust and say I'm in this 

463
00:26:55,880 --> 00:26:58,520
with you. 
I'm not just here to get your 

464
00:26:58,520 --> 00:27:01,120
requirements, but I'm actually 
in this because I want you to be

465
00:27:01,120 --> 00:27:05,600
successful. 
Then influence doesn't feel so 

466
00:27:05,600 --> 00:27:10,280
much like manipulation, which I 
think sometimes is what is what 

467
00:27:10,360 --> 00:27:15,080
is kind of the shoehorn that we 
use when change management goes 

468
00:27:15,080 --> 00:27:18,680
bad is if I can't influence 
them, well, I guess I'm going to

469
00:27:18,680 --> 00:27:21,720
have to do something that looks 
more like manipulation because I

470
00:27:21,720 --> 00:27:24,120
didn't do all of these other 
things correctly. 

471
00:27:24,320 --> 00:27:25,800
I like. 
That you bring that up. 

472
00:27:26,080 --> 00:27:32,560
The best thing you can get from 
folks in court is resistance, 

473
00:27:34,360 --> 00:27:37,080
but usually at times you want to
influence them to take this 

474
00:27:37,080 --> 00:27:38,640
change on. 
No matter what we're 

475
00:27:38,640 --> 00:27:40,520
implementing this, we have to do
this. 

476
00:27:41,680 --> 00:27:45,960
When you see resistance, love it
and see it as feedback. 

477
00:27:46,560 --> 00:27:50,520
Yes, because. 
Often times you want to get to 

478
00:27:50,520 --> 00:27:54,880
the root of why it is they're 
pushing back on it because it 

479
00:27:54,880 --> 00:27:58,400
might just be going in the wrong
direction that you shouldn't 

480
00:27:58,400 --> 00:28:01,640
have gone. 
I've been on a project whereby 

481
00:28:02,000 --> 00:28:05,080
they had already designed and 
implemented what they wanted. 

482
00:28:05,080 --> 00:28:06,360
We're sure we're going to do 
this. 

483
00:28:06,360 --> 00:28:09,600
They haven't engaged with the 
different stakeholder groups to 

484
00:28:09,600 --> 00:28:11,840
say this is what we're doing, 
this is how we're doing. 

485
00:28:11,840 --> 00:28:15,760
So I come on board as a change 
manager and let me backtrack. 

486
00:28:15,760 --> 00:28:19,200
This is a funny story, right? 
So I have this friend, we're now

487
00:28:19,200 --> 00:28:20,880
good friends, but we met at 
work. 

488
00:28:21,400 --> 00:28:25,520
She was a business analysis. 
I was the change manager. 

489
00:28:26,400 --> 00:28:29,680
We get on. 
On this project and she, she 

490
00:28:29,720 --> 00:28:32,480
turned to me one time, she said,
she said she literally turned to

491
00:28:32,480 --> 00:28:34,520
somebody because she didn't know
me then, right? 

492
00:28:34,520 --> 00:28:36,480
She said, who is this person 
here? 

493
00:28:36,480 --> 00:28:39,160
Why are they asking all the 
questions I would usually ask as

494
00:28:39,440 --> 00:28:42,240
a business? 
So we go into the meeting and 

495
00:28:42,240 --> 00:28:45,480
she's usually used to being the 
queen bee at the meeting, asking

496
00:28:45,480 --> 00:28:47,240
all the questions we need to do 
this. 

497
00:28:47,480 --> 00:28:51,800
And then here comes in, you 
know, Yvonne, and is asking 

498
00:28:51,800 --> 00:28:53,480
stakeholders all these 
questions. 

499
00:28:53,480 --> 00:28:56,080
So like, who is this? 
We're best friends now, right? 

500
00:28:56,600 --> 00:28:58,120
All right. 
Well, you know. 

501
00:28:58,360 --> 00:29:02,920
But the for me as a change 
leader, as a change manager and 

502
00:29:02,920 --> 00:29:06,280
for any business analyst is that
you're asking a lot of questions

503
00:29:06,360 --> 00:29:09,400
up front to understand the 
impact of the change to your 

504
00:29:09,400 --> 00:29:13,280
stakeholders. 
Because now you on this, that's 

505
00:29:13,280 --> 00:29:15,760
where you get their buying so 
that you don't get to places or 

506
00:29:15,760 --> 00:29:17,760
they're pushing back. 
They don't want this, they're 

507
00:29:17,760 --> 00:29:20,200
saying it doesn't work, but you 
haven't engaged them at the 

508
00:29:20,200 --> 00:29:23,200
beginning to understand why. 
So for this very project that I 

509
00:29:23,240 --> 00:29:25,640
was going to talk about, you 
know, everything had been 

510
00:29:25,640 --> 00:29:28,080
designed. 
They've grabbed the requirements

511
00:29:28,080 --> 00:29:32,920
from in quote, internal 
stakeholders of the technology 

512
00:29:32,920 --> 00:29:37,520
team who wanted to build this 
lovely apple like hassle within 

513
00:29:37,520 --> 00:29:41,320
the, you know, let me call it 
OK, Apple like app and they 

514
00:29:41,320 --> 00:29:43,760
wanted to do it and hadn't 
really engaged with the 

515
00:29:43,760 --> 00:29:48,600
stakeholders. 
So I come in and I say, OK, 

516
00:29:48,600 --> 00:29:50,800
we're about to roll this out. 
First thing I do as a change 

517
00:29:50,800 --> 00:29:55,280
manager is I go to engage with 
my stakeholders and you do that 

518
00:29:55,280 --> 00:29:57,520
as a change leader as well. 
You want to understand your 

519
00:29:57,520 --> 00:30:00,760
stakeholders. 
And I start to say, oh, this is 

520
00:30:00,760 --> 00:30:03,960
something we're thinking about 
doing, you know, would like to 

521
00:30:03,960 --> 00:30:05,400
roll it out. 
How would you implement it? 

522
00:30:05,400 --> 00:30:08,880
And we got some areas saying you
want to roll that out. 

523
00:30:09,360 --> 00:30:11,800
It's not going to work in that 
area because it's against 

524
00:30:11,800 --> 00:30:16,040
regulations. 
Oh, OK, so this. 

525
00:30:16,040 --> 00:30:19,440
Wasn't just even push back, it 
was really a push. 

526
00:30:19,520 --> 00:30:22,640
You could frame it as 
resistance, but that was them 

527
00:30:22,640 --> 00:30:28,160
pushing back because regulations
say XYZ and if you implement 

528
00:30:28,160 --> 00:30:32,520
this situation or solution, it 
goes against what it is that 

529
00:30:32,520 --> 00:30:34,760
we're doing. 
So that's the value of 

530
00:30:34,760 --> 00:30:37,840
understanding your stakeholders,
engaging with your stakeholders 

531
00:30:37,840 --> 00:30:40,840
as a whole, collaborating with 
the people who are going to use 

532
00:30:40,840 --> 00:30:45,520
that solution to build out that 
solution as opposed to build it 

533
00:30:45,920 --> 00:30:52,400
and they will come. 
So resistance is a gift and I, 

534
00:30:52,480 --> 00:30:57,000
and I think you know what what 
you've described there is 

535
00:30:58,200 --> 00:31:02,560
listening to the resistance and 
then helping to classify it a 

536
00:31:02,560 --> 00:31:06,720
little bit. 
So, you know, I know many in our

537
00:31:06,720 --> 00:31:09,440
audience today will know the 
resistance. 

538
00:31:09,440 --> 00:31:11,880
That sounds like we can't do 
this. 

539
00:31:11,880 --> 00:31:14,760
We've been doing it this way for
25 years, right? 

540
00:31:15,160 --> 00:31:16,760
That's a different form of 
resistance. 

541
00:31:16,760 --> 00:31:21,240
Also, it's a gift. 
It doesn't feel like it, but 

542
00:31:21,320 --> 00:31:24,920
instead of just saying, well, 
you need to get over it and do 

543
00:31:24,920 --> 00:31:27,280
it, I think it's important to 
dig in. 

544
00:31:27,400 --> 00:31:30,880
So in just the same way, and I 
think that's a form of emotional

545
00:31:30,880 --> 00:31:35,520
intelligence, right? 
I know that that people feel a 

546
00:31:35,520 --> 00:31:39,680
certain way about having done 
this thing for so long and that 

547
00:31:39,680 --> 00:31:42,760
it is scary to think about a 
future where they might not do 

548
00:31:42,760 --> 00:31:45,120
it. 
So rather than say get over it, 

549
00:31:45,720 --> 00:31:47,400
I might say, well, tell me about
that. 

550
00:31:47,400 --> 00:31:49,880
Tell me about what it is that 
you're doing today. 

551
00:31:50,360 --> 00:31:54,680
It doesn't cost you anything. 
It does, and it can build a 

552
00:31:54,680 --> 00:31:59,120
little bit of trust, yes. 
It does because remember the 

553
00:31:59,120 --> 00:32:01,080
stakeholder? 
I told you that I went into the 

554
00:32:01,080 --> 00:32:02,800
room and they were screaming at 
me. 

555
00:32:03,680 --> 00:32:07,280
We ended up being like this. 
Right. 

556
00:32:07,760 --> 00:32:10,240
Every meeting they would go 
into, they would be like, 

557
00:32:10,240 --> 00:32:13,440
where's Yvonne? 
Because we. 

558
00:32:13,440 --> 00:32:17,520
Had built that trust and rapport
because I first of all, I didn't

559
00:32:17,520 --> 00:32:20,480
go start screaming back. 
I just listened patiently to 

560
00:32:20,480 --> 00:32:24,120
what it is that they had to say.
Why they were saying that, OK, 

561
00:32:24,120 --> 00:32:27,840
this is what you mean, you know,
take that as feedback, right? 

562
00:32:28,400 --> 00:32:33,440
And help address those issues. 
So now they saw me as a 

563
00:32:33,440 --> 00:32:37,080
collaborator. 
They saw me as a on their team. 

564
00:32:37,440 --> 00:32:41,800
I had gained their trust and 
building trust starts with 

565
00:32:41,800 --> 00:32:44,720
little wings. 
You don't build trust in a day. 

566
00:32:44,720 --> 00:32:48,560
So I'm very big on short winged,
short term wings, low hanging 

567
00:32:48,560 --> 00:32:50,600
fruit. 
Build and gradually build their 

568
00:32:50,600 --> 00:32:51,480
trust. 
And guess what? 

569
00:32:51,880 --> 00:32:54,280
You now stop being invited to 
the table. 

570
00:32:54,600 --> 00:32:56,480
You know, there's this saying 
that since say, if you're not 

571
00:32:56,480 --> 00:32:58,480
invited to the table, go build 
your own table. 

572
00:32:58,480 --> 00:33:02,400
No, no, no, no, no. 
Then you are leading and driving

573
00:33:02,440 --> 00:33:04,320
a project within an 
organization. 

574
00:33:04,320 --> 00:33:07,080
You want to be at the table 
within that organization. 

575
00:33:07,320 --> 00:33:10,200
You want them to invite you. 
That's how you drive with 

576
00:33:10,240 --> 00:33:12,520
influence, right? 
If you're not in the room when 

577
00:33:12,520 --> 00:33:15,960
they're talking about certain 
situations that impact that 

578
00:33:15,960 --> 00:33:18,920
project, it leaves you in a 
vacuum and there's a gap. 

579
00:33:19,080 --> 00:33:21,200
But once you build that 
relationship, you build that 

580
00:33:21,200 --> 00:33:24,720
collaboration, you build that 
trust and you empower other 

581
00:33:24,720 --> 00:33:27,320
people. 
So the value of being a change 

582
00:33:27,320 --> 00:33:30,480
lead, and I touched on this as a
skill whereby you empower 

583
00:33:30,480 --> 00:33:34,560
others, is that you are not 
going to be in the room all the 

584
00:33:34,560 --> 00:33:37,120
time. 
But when you empower other 

585
00:33:37,120 --> 00:33:41,520
people to act on your behalf and
you're collaborating together 

586
00:33:41,520 --> 00:33:45,320
and they trust you, they will 
come back to you with 

587
00:33:45,320 --> 00:33:48,960
information or they will invite 
you into the room, or they will 

588
00:33:48,960 --> 00:33:52,600
say, hey, Susan, you need to be 
in this meeting. 

589
00:33:53,120 --> 00:33:56,800
Well, they would say, hey, Paul,
we need to invite Susan into 

590
00:33:56,800 --> 00:33:59,720
this meeting. 
We need Diana in here. 

591
00:33:59,760 --> 00:34:01,400
You know, we need Manshuk in 
here. 

592
00:34:01,400 --> 00:34:04,520
You know, we need all of these 
people in the room with us. 

593
00:34:04,880 --> 00:34:08,960
Yeah, that's the value. 
That, yeah, that's, and I, I, 

594
00:34:09,040 --> 00:34:14,120
you know, I sometimes on this 
podcast, we, we talk about, you 

595
00:34:14,120 --> 00:34:18,960
know, when you are really good 
at this kind of work, you know, 

596
00:34:18,960 --> 00:34:22,840
your value when people ask for 
you to be there. 

597
00:34:22,920 --> 00:34:25,040
And here's the good news and the
bad news. 

598
00:34:25,719 --> 00:34:29,040
The bad news, you know, the good
news is the problems get harder.

599
00:34:29,040 --> 00:34:31,239
And the bad news is the problems
get harder. 

600
00:34:31,239 --> 00:34:36,199
So as you, as you build that 
kind of trust and, and are known

601
00:34:36,199 --> 00:34:40,360
for being someone who can do 
change leadership really well, 

602
00:34:41,159 --> 00:34:44,239
the problems get harder. 
And if you love that kind of 

603
00:34:44,239 --> 00:34:46,159
thing, then you're in your 
element. 

604
00:34:47,400 --> 00:34:50,159
But you know what? 
Let's let's talk about this 

605
00:34:50,159 --> 00:34:53,400
because change leadership may 
not be for everybody. 

606
00:34:55,360 --> 00:34:58,520
So two things. 
One, I'll go back to the things 

607
00:34:58,800 --> 00:35:01,000
when you do change leadership, 
it gets easier. 

608
00:35:02,600 --> 00:35:05,480
Yeah, I'll tell. 
You because like I said, if you 

609
00:35:05,480 --> 00:35:08,600
are empowering others to act, 
you're no longer carrying the 

610
00:35:08,600 --> 00:35:11,000
weight all by yourself. 
You know what? 

611
00:35:11,280 --> 00:35:14,840
So one of the things I see off 
the off the top is that you 

612
00:35:14,840 --> 00:35:17,880
aren't as a change leader, you 
are not the hero in the story. 

613
00:35:19,520 --> 00:35:22,120
So many times as a change 
leader, you want to go with that

614
00:35:22,120 --> 00:35:28,480
Superman T-shirt, you know, and 
help Superwoman or Super Bassy 

615
00:35:29,880 --> 00:35:33,000
that T-shirt and say I'm here to
solve all the world's problems. 

616
00:35:33,000 --> 00:35:37,440
No, your role as a change leader
is the ability to empower other 

617
00:35:37,440 --> 00:35:41,800
people to act as well. 
So now leading that change 

618
00:35:41,800 --> 00:35:46,880
becomes a shared responsibility.
It's not. 

619
00:35:47,120 --> 00:35:50,240
It's a shared responsibility 
because now people are acting on

620
00:35:50,240 --> 00:35:51,880
your behalf. 
Other people. 

621
00:35:51,880 --> 00:35:53,600
Remember we talked about 
collaboration. 

622
00:35:53,600 --> 00:35:55,400
People take ownership of the 
result. 

623
00:35:55,640 --> 00:35:57,760
They want to see it become a 
success. 

624
00:35:58,000 --> 00:36:00,520
So now it it makes your life 
easier. 

625
00:36:01,200 --> 00:36:02,800
Yeah. 
So that's one. 

626
00:36:03,200 --> 00:36:05,560
And then change. 
Leadership is not an option in 

627
00:36:05,560 --> 00:36:09,880
today's new world of work. 
Also true, it is no longer. 

628
00:36:09,880 --> 00:36:13,080
An option and change. 
Leadership is not a role, it is 

629
00:36:13,080 --> 00:36:15,720
a skill. 
Yeah, it's a. 

630
00:36:15,720 --> 00:36:20,200
Capability, so nobody goes and I
mean even though it says change 

631
00:36:20,200 --> 00:36:23,880
leader as a role we put it in, 
but change leadership is a skill

632
00:36:23,880 --> 00:36:27,200
and capability within your 
existing role. 

633
00:36:27,440 --> 00:36:30,400
It's no longer reserved for a 
select few, is no longer 

634
00:36:30,400 --> 00:36:33,480
reserved for any title, is no 
longer reserved for the people 

635
00:36:33,480 --> 00:36:38,160
at the top in your everyday. 
As a business analysis 

636
00:36:38,160 --> 00:36:41,600
professional, as a project 
manager, as a change manager, as

637
00:36:41,600 --> 00:36:45,360
a HR person, as a senior 
manager, as a director, you're 

638
00:36:45,360 --> 00:36:47,360
constantly being asked to lead 
change. 

639
00:36:47,680 --> 00:36:51,160
And any business analyst that 
thinks they're not a change 

640
00:36:51,160 --> 00:36:53,640
leader or should be a change 
leader or have a change 

641
00:36:53,640 --> 00:36:57,480
leadership skill, I'm here to 
tell you, you need to go rethink

642
00:36:57,480 --> 00:36:58,800
that. 
I was going to use another word,

643
00:36:59,200 --> 00:37:06,680
as you say, just take a step 
back and rethink that because 

644
00:37:06,680 --> 00:37:10,800
you are leading and driving 
change as a business analyst. 

645
00:37:11,000 --> 00:37:14,640
So you need to have change 
leadership skills to be able to 

646
00:37:14,640 --> 00:37:17,280
influence and drive the change 
in the right direction. 

647
00:37:17,280 --> 00:37:20,360
I'm not saying you need to have 
change management skills, right?

648
00:37:20,880 --> 00:37:23,600
I'm saying you. 
Need to have change leadership 

649
00:37:23,720 --> 00:37:26,400
skills. 
Two different things, and. 

650
00:37:26,680 --> 00:37:30,800
It is very often that one that 
you will not be asked to perform

651
00:37:30,800 --> 00:37:35,000
that role or to perform that. 
I. 

652
00:37:35,000 --> 00:37:37,400
Call it a role, but you're 
saying it's not a role. 

653
00:37:37,400 --> 00:37:40,960
And I appreciate that, but you 
may not be asked to do that. 

654
00:37:40,960 --> 00:37:44,440
You may not be a change. 
Manager, right? 

655
00:37:44,920 --> 00:37:50,200
But as far as being using change
leadership, hands down, you 

656
00:37:50,200 --> 00:37:53,880
should do that and don't give it
another thought because to me 

657
00:37:53,880 --> 00:37:57,880
that is the difference between 
so so business analysis and 

658
00:37:57,880 --> 00:38:00,080
really good business analysis. 
It's it's. 

659
00:38:00,080 --> 00:38:02,720
The difference between being 
invited into the room, it's the 

660
00:38:02,840 --> 00:38:06,040
difference between somebody 
saying we want Susan in the room

661
00:38:06,040 --> 00:38:08,240
because she's driving this 
forward. 

662
00:38:08,240 --> 00:38:12,040
She's helping make it happen. 
You know, it's not about saying 

663
00:38:12,160 --> 00:38:15,400
or I'm just here to be do my, 
you know, it's not, it's not 

664
00:38:15,400 --> 00:38:17,320
about being a task based 
responsibility. 

665
00:38:17,440 --> 00:38:18,480
I'm here. 
I'm just here to grab the 

666
00:38:18,480 --> 00:38:20,520
requirement. 
I'm just here to implement the 

667
00:38:20,520 --> 00:38:21,880
solution. 
I'm just here to this. 

668
00:38:22,160 --> 00:38:26,920
It's it's been more in a 
solution driven mindset to be 

669
00:38:26,920 --> 00:38:28,840
able to say, I'm coming to 
support you. 

670
00:38:28,840 --> 00:38:31,360
That's what leadership is about 
to say. 

671
00:38:31,360 --> 00:38:36,040
I want to take us forward into 
implementing and they're driving

672
00:38:36,040 --> 00:38:38,160
this change and seeing it become
successful. 

673
00:38:38,440 --> 00:38:41,200
That's who people want in the 
room, right? 

674
00:38:41,440 --> 00:38:44,960
They want to be able to say 
Susan is a leader. 

675
00:38:45,320 --> 00:38:48,080
If I'm absent from this, Susan 
has got this. 

676
00:38:48,760 --> 00:38:52,800
They want to be able to say, if 
I send Susan to go interact with

677
00:38:52,800 --> 00:38:57,160
that SVP who is a stakeholder, I
don't have to be in the room 

678
00:38:57,160 --> 00:39:02,600
with Susan because Susan has 
leadership skills and influence 

679
00:39:02,600 --> 00:39:05,480
and she's going to be able to 
interact with that SVP or senior

680
00:39:05,480 --> 00:39:07,480
leader. 
I don't have to be in the room. 

681
00:39:07,720 --> 00:39:10,320
I can send. 
And you're not waiting 

682
00:39:10,320 --> 00:39:13,720
constantly, you know, because 
people see you as this or she 

683
00:39:13,720 --> 00:39:14,960
just wants to grab her 
requirement. 

684
00:39:14,960 --> 00:39:16,280
He just wants to grab his 
requirement. 

685
00:39:16,280 --> 00:39:19,280
They just want to do the job. 
They see you as saying you're 

686
00:39:19,280 --> 00:39:22,280
leading and driving this change.
You have the vision, you're 

687
00:39:22,280 --> 00:39:25,840
inspiring others to act. 
You're that, you're that 

688
00:39:25,840 --> 00:39:27,880
compass. 
You're driving the sheep. 

689
00:39:27,880 --> 00:39:29,360
You're staring the sheep 
forward. 

690
00:39:29,520 --> 00:39:33,800
You're staring the chain. 
As opposed to, oh, I'm just that

691
00:39:33,800 --> 00:39:38,400
person on the side waiting for 
to do my own tasks, to do my own

692
00:39:38,440 --> 00:39:40,600
role, to be told what it is that
I need to do. 

693
00:39:40,800 --> 00:39:43,840
That's the difference between 
who they want in the room and 

694
00:39:43,840 --> 00:39:45,840
they want to trust to drive that
change. 

695
00:39:46,280 --> 00:39:48,160
Yeah. 
Complete differentiator. 

696
00:39:48,600 --> 00:39:51,920
Well, I tell you what, how about
we take a couple of questions 

697
00:39:51,920 --> 00:39:56,240
this has been and listen, we we 
have been getting some really 

698
00:39:56,240 --> 00:39:59,080
nice comments by folks that are 
listening in. 

699
00:39:59,280 --> 00:40:04,440
So Mathura says very insightful.
There's another one, Mari says. 

700
00:40:04,520 --> 00:40:07,200
Again, insightful and practical.
Good, good, good. 

701
00:40:07,200 --> 00:40:09,200
We're happy to hear that you 
guys are. 

702
00:40:10,040 --> 00:40:14,280
Are getting some some value and 
maybe seeing yourself, seeing 

703
00:40:14,280 --> 00:40:16,800
what you think change leadership
is all right. 

704
00:40:17,280 --> 00:40:19,880
Yeah, I see. 
I see a few questions, yeah. 

705
00:40:19,960 --> 00:40:24,880
Let's see, here's one Leaders 
either over or under, 

706
00:40:24,880 --> 00:40:26,720
communicate What's the right 
balance? 

707
00:40:28,440 --> 00:40:33,640
Yes, that is a good balance in 
terms of how do you, that's 

708
00:40:33,640 --> 00:40:37,120
where understanding your 
stakeholders is very important. 

709
00:40:37,120 --> 00:40:40,560
So that's where stakeholder 
assessments or knowing who 

710
00:40:40,560 --> 00:40:42,760
you're dealing with or, and 
that's why. 

711
00:40:43,200 --> 00:40:46,800
So let me give you a very simple
model that you can use anywhere.

712
00:40:47,400 --> 00:40:50,160
We, we have this in our change 
leadership accelerator course. 

713
00:40:50,160 --> 00:40:52,200
It's called the head, hands and 
hats model. 

714
00:40:53,000 --> 00:40:55,320
So first of all, it's 
understanding yourself as a 

715
00:40:55,320 --> 00:40:57,280
person. 
You know, sometimes you're very 

716
00:40:57,280 --> 00:40:59,920
analytical, so you think about a
lot of information. 

717
00:41:00,240 --> 00:41:01,560
You know, I, I need to provide 
this. 

718
00:41:01,560 --> 00:41:02,880
They need to know all this 
detail. 

719
00:41:03,240 --> 00:41:04,960
But somebody may be a hats 
person. 

720
00:41:04,960 --> 00:41:07,080
They're all thinking about why 
is this going to impact 

721
00:41:07,080 --> 00:41:09,560
somebody? 
What does this mean for people? 

722
00:41:09,760 --> 00:41:12,480
They're very, and then some of 
the person might be a very heads

723
00:41:12,520 --> 00:41:14,840
driven person. 
When I say heads, they're very 

724
00:41:14,840 --> 00:41:17,960
like very logical 1 + 1 is equal
to 2. 

725
00:41:17,960 --> 00:41:19,680
This is what we need to do. 
They're thinking about the 

726
00:41:19,840 --> 00:41:23,320
vision, let's implement this so 
they're different. 

727
00:41:23,320 --> 00:41:25,400
So first of all, understanding 
your stakeholders. 

728
00:41:25,400 --> 00:41:27,600
If you're talking to your 
accountants or you're talking to

729
00:41:27,600 --> 00:41:30,640
people in the finance team, they
need a certain level of 

730
00:41:30,640 --> 00:41:33,040
information to understand. 
Very analytical. 

731
00:41:33,040 --> 00:41:35,200
What does this mean? 
How is it, you know, what does 

732
00:41:35,200 --> 00:41:36,520
it mean for the bottom line, 
right? 

733
00:41:36,920 --> 00:41:39,760
You go and talk to the HR people
and they want to figure out how 

734
00:41:39,760 --> 00:41:41,040
is this going to be impact 
people? 

735
00:41:41,200 --> 00:41:44,680
You go and talk to the senior 
leadership and they're like, OK,

736
00:41:45,320 --> 00:41:46,960
what does this mean for return 
on investment? 

737
00:41:47,560 --> 00:41:51,320
You know, so that's it. 
So first of all, understanding 

738
00:41:51,320 --> 00:41:53,840
your stakeholders, then 
listening to the kind of 

739
00:41:53,840 --> 00:41:55,840
questions it is that they're 
asking. 

740
00:41:57,040 --> 00:41:59,760
It's very important. 
One of the things that you do, 

741
00:41:59,760 --> 00:42:04,960
it's even like your stakeholder,
your, your journey map, where 

742
00:42:04,960 --> 00:42:07,960
are they in each of the phases 
and what do they what, what kind

743
00:42:07,960 --> 00:42:10,040
of questions are they asking at 
the right time? 

744
00:42:10,440 --> 00:42:13,000
So you're not going to tell them
at the beginning. 

745
00:42:13,000 --> 00:42:15,480
You're thinking about they're, 
they're trying to figure this 

746
00:42:15,480 --> 00:42:17,360
out to understand what it means 
for them. 

747
00:42:18,360 --> 00:42:23,120
All of that good thing, you know
this, how does it impact my job?

748
00:42:23,120 --> 00:42:26,880
So understanding your 
stakeholder journey, you know, 

749
00:42:26,880 --> 00:42:30,000
or doing a stakeholder journey 
map, you know, it's often a good

750
00:42:30,000 --> 00:42:34,000
way, a very good tactical way to
understand where are they in 

751
00:42:34,000 --> 00:42:36,640
that journey and what's the 
right information to share with 

752
00:42:36,640 --> 00:42:40,200
them at a certain time. 
At the beginning, they just have

753
00:42:40,200 --> 00:42:41,720
so many questions. 
What does this mean for me? 

754
00:42:41,720 --> 00:42:43,880
How does it mean, you know, 
you're implementing some 

755
00:42:43,880 --> 00:42:45,120
regulation? 
They don't want to read the 

756
00:42:45,120 --> 00:42:47,280
regulations yet They're just 
like, what does this mean for 

757
00:42:47,280 --> 00:42:49,080
me? 
They don't need the detail of, 

758
00:42:49,280 --> 00:42:55,000
you know, the XYZ of when you 
need to file that you documents 

759
00:42:55,000 --> 00:42:56,080
or not. 
That's not what they need to 

760
00:42:56,080 --> 00:42:59,720
know off from what they need to 
know off front is what is in it 

761
00:42:59,720 --> 00:43:05,440
for me. 
So classic communication WIIITM,

762
00:43:05,440 --> 00:43:08,440
what is in it for me? 
Yes. 

763
00:43:09,080 --> 00:43:13,160
And it, and if I'm using your 
definition of emotional 

764
00:43:13,160 --> 00:43:17,360
intelligence here, communication
is likely. 

765
00:43:17,360 --> 00:43:21,280
I am targeting different kinds 
of communication based on the 

766
00:43:21,280 --> 00:43:22,880
audience, based on where they 
are. 

767
00:43:22,880 --> 00:43:25,440
If I've done a journey map, 
which is I, I think a great 

768
00:43:25,480 --> 00:43:28,280
technique that you can use. 
So if you like your techniques, 

769
00:43:28,560 --> 00:43:30,160
you can still use techniques 
here. 

770
00:43:30,560 --> 00:43:33,640
And so it could be that some 
audiences need more 

771
00:43:33,640 --> 00:43:37,080
communication, some need less, 
some need details, some don't. 

772
00:43:37,880 --> 00:43:41,160
So there is a balance and it is 
heavily dependent upon who 

773
00:43:41,160 --> 00:43:43,840
you're talking to, Yes. 
And leveraging different 

774
00:43:43,840 --> 00:43:46,200
channels because we see it every
day. 

775
00:43:46,200 --> 00:43:49,080
How many times our inbox is 
bombarded to you just think 

776
00:43:49,080 --> 00:43:51,120
we've sent an e-mail so they 
should see it, right? 

777
00:43:52,200 --> 00:43:55,000
Just even think. 
About So I'm planning this 

778
00:43:55,000 --> 00:43:56,400
party. 
Let's just bring it basic. 

779
00:43:56,400 --> 00:43:59,920
I'm planning this party and in 
the party I've sent out the IV 

780
00:44:00,520 --> 00:44:04,520
notification card, I've sent 
text messages, I've set the 

781
00:44:04,520 --> 00:44:07,280
dates, the timing, I've created 
a website. 

782
00:44:07,280 --> 00:44:08,680
You can go and get this 
information. 

783
00:44:08,840 --> 00:44:11,040
It has all the information card,
everything. 

784
00:44:11,040 --> 00:44:15,080
Then somebody still access me. 
Oh, So what time is this event? 

785
00:44:15,200 --> 00:44:17,240
And there are three different 
places I've shared that 

786
00:44:17,240 --> 00:44:20,440
information. 
And I'm like, so I just send 

787
00:44:20,440 --> 00:44:22,880
them the link. 
I send them the invite. 

788
00:44:25,640 --> 00:44:27,920
There are people each, but you 
are. 

789
00:44:28,120 --> 00:44:31,920
So you see, in that situation, 
you are assuming people are 

790
00:44:32,160 --> 00:44:34,720
reading all of what it is that 
you're sending. 

791
00:44:35,520 --> 00:44:37,920
You're assuming people are 
reading all of those details. 

792
00:44:38,040 --> 00:44:41,320
So I remember a friend, you 
know, where she said, oh, you 

793
00:44:41,320 --> 00:44:43,400
sent all of this out. 
You don't need to say it again. 

794
00:44:43,640 --> 00:44:45,520
I said to the person, you know 
what? 

795
00:44:45,520 --> 00:44:46,880
I just really want to be very 
sure. 

796
00:44:47,000 --> 00:44:49,000
And then she comes back to me 
and says, I can't believe that 

797
00:44:49,000 --> 00:44:50,560
person asked that question. 
Haven't they seen this? 

798
00:44:50,560 --> 00:44:51,440
Haven't they seen this? 
Haven't. 

799
00:44:51,800 --> 00:44:55,440
They seen that, that is. 
What communication is at work as

800
00:44:55,440 --> 00:44:57,760
well as well? 
Yes, you're. 

801
00:44:57,760 --> 00:45:01,120
Assuming that you've sent this 
out, you've sent that out, you, 

802
00:45:01,440 --> 00:45:03,800
you know, you've put that 
information there, so people 

803
00:45:03,800 --> 00:45:05,480
should see it. 
No, that's where you're 

804
00:45:05,480 --> 00:45:08,320
understanding your stakeholders.
You're leveraging different 

805
00:45:08,320 --> 00:45:11,480
channels of communication, 
you're engaging with them and 

806
00:45:11,480 --> 00:45:13,440
you're listening. 
And once you hear that one 

807
00:45:13,440 --> 00:45:17,840
person ask that question, don't 
see it as one off to say, oh, 

808
00:45:17,840 --> 00:45:20,680
this person is that oddball. 
They just listen. 

809
00:45:20,680 --> 00:45:23,600
Everybody else says listen, no, 
take it as feedback again and 

810
00:45:23,600 --> 00:45:27,640
say if this person is asking for
this information, chances that 

811
00:45:27,640 --> 00:45:30,440
there's another person too who 
is still asking for that 

812
00:45:30,440 --> 00:45:33,600
information. 
So this is an opportunity for us

813
00:45:33,600 --> 00:45:37,160
to communicate this out, yes. 
It's a gift. 

814
00:45:37,400 --> 00:45:39,600
It really is a gift. 
It is a gift. 

815
00:45:40,960 --> 00:45:43,520
It's. 
Absolutely a gift because. 

816
00:45:43,520 --> 00:45:46,600
Sometimes it won't feel that 
way, but you just, you got to 

817
00:45:46,600 --> 00:45:48,440
check yourself. 
It's not about you. 

818
00:45:48,440 --> 00:45:50,720
It's not. 
Going to feel that way. 

819
00:45:52,480 --> 00:45:54,200
All right. 
So we've got, I think we've just

820
00:45:54,280 --> 00:45:57,200
got this one last question. 
Let's see. 

821
00:45:57,200 --> 00:46:00,800
So this question if resistance 
during change is often a signal 

822
00:46:00,800 --> 00:46:03,440
rather than an obstacle, how do 
we train ourselves to listen 

823
00:46:03,440 --> 00:46:07,360
deeply enough to understand what
sits beneath the resistance 

824
00:46:07,520 --> 00:46:11,640
instead of just listening to 
formulate a response? 

825
00:46:12,320 --> 00:46:16,920
Yes. 
And I think you know Qin Weim 

826
00:46:17,040 --> 00:46:19,720
way. 
Sorry, I didn't get that right. 

827
00:46:22,840 --> 00:46:24,640
I feel I should get that right, 
but I didn't get that 

828
00:46:24,640 --> 00:46:27,360
pronunciation right. 
You've answered the question 

829
00:46:27,360 --> 00:46:31,720
already, right? 
Because it's listening. 

830
00:46:32,360 --> 00:46:34,840
So it's, you say it's in your 
question already. 

831
00:46:34,840 --> 00:46:39,000
It's not listening to respond, 
it's listening to receive, 

832
00:46:39,760 --> 00:46:41,280
right? 
That's the difference. 

833
00:46:41,800 --> 00:46:47,680
And it's also been open minded 
that your way might not be the 

834
00:46:47,680 --> 00:46:51,880
right way. 
So that's another skill we talk 

835
00:46:51,880 --> 00:46:57,880
about open mindedness. 
Are you open minded to receive, 

836
00:46:57,880 --> 00:47:00,440
to say that you know what, what 
you're actually trying to 

837
00:47:00,440 --> 00:47:07,640
implement may be wrong, but we 
usually go in when we get 

838
00:47:08,000 --> 00:47:10,000
resistance. 
So we get feedback to saying 

839
00:47:10,000 --> 00:47:12,280
they're wrong, they don't 
understand it, they're pushing 

840
00:47:12,280 --> 00:47:14,480
back. 
I am the right, I'm with the 

841
00:47:14,480 --> 00:47:17,560
right answer. 
So it's taking a step back to 

842
00:47:17,560 --> 00:47:20,920
say I might be in the wrong. 
So not saying you might be in 

843
00:47:20,920 --> 00:47:24,880
the wrong, but just be open 
minded to receive once you're 

844
00:47:24,920 --> 00:47:28,800
able to receive and then you're 
processing it because once you 

845
00:47:28,800 --> 00:47:31,520
go in to say, oh, how do I 
formulate a comeback on this 

846
00:47:31,520 --> 00:47:33,320
one? 
You're not hearing it, You're 

847
00:47:33,320 --> 00:47:36,120
not really listening anymore. 
You're just like, come in here, 

848
00:47:36,400 --> 00:47:39,360
go out that year. 
So remember that project I told 

849
00:47:39,360 --> 00:47:43,480
you about how they were building
this apple like app tower? 

850
00:47:43,840 --> 00:47:49,440
The projects had to they put a 
stop to it because when we 

851
00:47:49,440 --> 00:47:53,200
started to get all this feedback
that were $1,000,000 fines. 

852
00:47:54,040 --> 00:47:57,440
Oh, OK, so this was this. 
Regulation. 

853
00:47:57,440 --> 00:48:00,960
It could have been $1,000,000 
fines taking away licenses, 

854
00:48:01,120 --> 00:48:02,000
yeah. 
Yeah. 

855
00:48:04,120 --> 00:48:06,800
The project had to come to a 
stop, yes. 

856
00:48:07,200 --> 00:48:12,240
So I remember the leader saying 
to me, well, I'm so sorry we 

857
00:48:12,240 --> 00:48:14,840
didn't get to implement this. 
I said no, I did my job. 

858
00:48:16,480 --> 00:48:18,680
Right. 
I did my job. 

859
00:48:18,680 --> 00:48:21,560
My job was listening to 
stakeholders, getting that 

860
00:48:21,560 --> 00:48:25,360
feedback, processing that 
feedback, and then we make a 

861
00:48:25,360 --> 00:48:29,160
decision on that feedback and 
not just capturing it. 

862
00:48:29,440 --> 00:48:31,560
Yes, there's actually capture 
that information. 

863
00:48:31,560 --> 00:48:33,040
I mean, I've done this as a 
business analyst. 

864
00:48:33,040 --> 00:48:35,160
Like let's gather the 
requirements just so that we've 

865
00:48:35,160 --> 00:48:37,120
seen that we're listening. 
We're going to put this in phase

866
00:48:37,120 --> 00:48:38,200
three. 
That never happened. 

867
00:48:39,080 --> 00:48:41,320
Right. 
Right but here. 

868
00:48:41,320 --> 00:48:46,720
You, you, you heard the feedback
and then we're, we're aware 

869
00:48:46,720 --> 00:48:51,080
enough to say, oh, this 
actually, this could be actually

870
00:48:51,080 --> 00:48:54,720
put us in legal jeopardy. 
Like there is, there is an 

871
00:48:54,720 --> 00:48:58,320
implication to this that is 
beyond just, we don't want to do

872
00:48:58,320 --> 00:49:00,520
it. 
There are boundaries that 

873
00:49:00,520 --> 00:49:04,000
organizations play within. 
And one of those is we need to 

874
00:49:04,000 --> 00:49:08,200
be able to do our our work 
within the law. 

875
00:49:09,080 --> 00:49:10,360
Yeah. 
And you know, one of the things 

876
00:49:10,360 --> 00:49:14,080
that I used as a as a strategy, 
and I'll share that as a tip and

877
00:49:14,080 --> 00:49:16,800
I don't know if he matters to 
anybody, was when I used to 

878
00:49:16,800 --> 00:49:20,040
gather requirements as a 
business analyst, I would 

879
00:49:20,040 --> 00:49:22,360
capture everything that we're 
saying. 

880
00:49:23,920 --> 00:49:27,320
I would document what is we're 
doing and I would still document

881
00:49:27,320 --> 00:49:31,640
what we weren't going to do. 
So even if we put that in the 

882
00:49:31,640 --> 00:49:36,640
appendices or we put that in a 
risk issues and log register. 

883
00:49:36,840 --> 00:49:40,200
But there was something that it 
captured it so that when we went

884
00:49:40,200 --> 00:49:44,960
back to the client to review 
those requirements, they could 

885
00:49:44,960 --> 00:49:48,680
still see what they had shared 
with us as a requirement. 

886
00:49:48,720 --> 00:49:51,360
And it showed we're list, you're
listening to us. 

887
00:49:53,480 --> 00:49:55,080
Yes, so. 
It's easy for you to say, oh, 

888
00:49:55,080 --> 00:49:58,280
that's not part of the scope. 
We're so good on saying this is 

889
00:49:58,280 --> 00:50:01,800
not part of the scope and it's 
out of scope. 

890
00:50:01,800 --> 00:50:04,360
We don't document it. 
Just having that out of scope 

891
00:50:04,360 --> 00:50:08,480
document or section in your 
document that says we listen to 

892
00:50:08,480 --> 00:50:10,800
you, we capture this 
information. 

893
00:50:10,960 --> 00:50:15,040
Here is you have that is a 
short. 

894
00:50:16,920 --> 00:50:18,520
Term. 
Easy win, a quick win. 

895
00:50:18,520 --> 00:50:21,480
That's a very quick win. 
No hanging fruit, Yes. 

896
00:50:22,520 --> 00:50:26,000
Because you heard them right and
you are documenting. 

897
00:50:26,000 --> 00:50:30,520
We heard what you said. 
And also that is a very good way

898
00:50:30,920 --> 00:50:33,680
because inevitably somebody will
come back and say, well, I told 

899
00:50:33,680 --> 00:50:35,680
them they should do this and 
they didn't listen to me. 

900
00:50:35,680 --> 00:50:40,000
But if you've captured we it, we
saw it, we heard you say it. 

901
00:50:40,000 --> 00:50:44,280
And then whatever the decision 
was, the rationale behind why it

902
00:50:44,280 --> 00:50:48,000
wasn't possible, you've you've 
saved yourself, but you have 

903
00:50:48,000 --> 00:50:51,760
also done that quick win, which 
is to let people know that we 

904
00:50:51,760 --> 00:50:54,440
heard you and we sought an 
answer for you. 

905
00:50:55,520 --> 00:50:57,960
So yeah, that's, that's really 
important. 

906
00:50:57,960 --> 00:51:01,880
So that that deep listening, I 
think also requires some 

907
00:51:01,880 --> 00:51:05,120
self-awareness. 
I've got to know, oh, I'm 

908
00:51:05,120 --> 00:51:08,160
defaulting to that behavior 
where I'm just trying to come up

909
00:51:08,160 --> 00:51:10,000
with an answer. 
I'm not listening. 

910
00:51:10,520 --> 00:51:13,360
So that's, that's I think 
another really important part of

911
00:51:13,360 --> 00:51:20,880
that of that question that Chim 
Chim Wimwe maybe well, he says. 

912
00:51:21,760 --> 00:51:23,160
Thanks for answering his 
question. 

913
00:51:24,520 --> 00:51:26,800
Yeah. 
There's a question before that 

914
00:51:26,800 --> 00:51:28,200
one, right? 
There's Yeah, here's. 

915
00:51:28,320 --> 00:51:29,280
Yeah. 
Here's one more. 

916
00:51:29,440 --> 00:51:33,120
This is from Manchu. 
What, what, what would a change 

917
00:51:33,120 --> 00:51:36,120
manager do if there's not a 
business analyst on the project?

918
00:51:36,240 --> 00:51:40,080
So we're using that term change 
manager here, yes. 

919
00:51:40,160 --> 00:51:42,440
We're using that very different 
roles. 

920
00:51:42,960 --> 00:51:46,200
Yep. 
It's not for the change manager 

921
00:51:46,200 --> 00:51:49,520
to make a decision on this one. 
It's really for the project to 

922
00:51:49,520 --> 00:51:51,840
make a decision on what needs to
be done. 

923
00:51:51,840 --> 00:51:54,920
So there might not be a bit. 
Why would first of all, why 

924
00:51:54,920 --> 00:51:56,680
isn't there a business analyst 
on the project? 

925
00:51:57,000 --> 00:51:59,400
I find it it's interesting 
before there's even a change 

926
00:51:59,400 --> 00:52:01,560
manager on the project, it's 
usually a business analyst. 

927
00:52:02,040 --> 00:52:03,600
It usually is. 
That's right. 

928
00:52:04,120 --> 00:52:09,120
It's nobody is right I've. 
Had a situation where we lost 

929
00:52:09,120 --> 00:52:13,000
our project manager and I was 
asked to come in as the change. 

930
00:52:13,040 --> 00:52:16,240
I was giving management 
responsibility as well as change

931
00:52:16,240 --> 00:52:20,520
management responsibility. 
So for me, I believe it's a 

932
00:52:20,520 --> 00:52:23,800
skill set. 
So for, for instance, me, 

933
00:52:24,320 --> 00:52:27,120
because I have a business 
analysis background, because I 

934
00:52:27,120 --> 00:52:29,120
have a project management 
background. 

935
00:52:31,360 --> 00:52:33,800
Let's call the spade a spade. 
I'm a blessing on a project. 

936
00:52:36,080 --> 00:52:38,640
You know what? 
That's true, yeah. 

937
00:52:38,840 --> 00:52:41,680
You know. 
Like I'm, I'm a great resource 

938
00:52:41,680 --> 00:52:44,040
to have because I can just wear 
many hats, right. 

939
00:52:44,560 --> 00:52:48,800
But if there's no if, if you 
have a change manager who 

940
00:52:48,800 --> 00:52:51,720
doesn't have a business analyst 
analysis background, you can't 

941
00:52:51,720 --> 00:52:55,480
expect the change manager to do 
the work of that because they're

942
00:52:55,480 --> 00:52:59,440
two different roles. 
Yes, the project manager role is

943
00:52:59,440 --> 00:53:01,600
different from the change 
management role is different 

944
00:53:01,600 --> 00:53:03,440
from the business and analyst 
role. 

945
00:53:03,680 --> 00:53:05,880
And you need to understand the 
differences. 

946
00:53:05,880 --> 00:53:10,960
And that's where also there's 
often issues in projects because

947
00:53:10,960 --> 00:53:14,600
there's so much overlap. 
And I've had it where the 

948
00:53:14,600 --> 00:53:17,000
project manager is thinking, why
is this change manager doing 

949
00:53:17,000 --> 00:53:18,360
that? 
That's my responsibility. 

950
00:53:18,360 --> 00:53:20,480
The business analyst is saying, 
why is the change manager doing 

951
00:53:20,480 --> 00:53:22,200
that responsibility that you 
know? 

952
00:53:22,520 --> 00:53:26,000
So there isn't that clearly 
defined role. 

953
00:53:26,000 --> 00:53:30,160
So it's usually very important 
that once you get into your 

954
00:53:30,160 --> 00:53:32,960
project environment, you're 
doing that roles and 

955
00:53:32,960 --> 00:53:37,080
responsibility documents. 
Understand who is playing in 

956
00:53:37,080 --> 00:53:40,800
this sandbox and what's your own
responsibility if not. 

957
00:53:40,800 --> 00:53:44,800
So it can end up causing issues 
I've had where a project manager

958
00:53:44,800 --> 00:53:48,920
not understanding what a change 
manager does has said to me why 

959
00:53:48,920 --> 00:53:50,200
you're engaging with 
stakeholders. 

960
00:53:50,200 --> 00:53:52,040
You shouldn't be talking to any 
stakeholders. 

961
00:53:52,200 --> 00:53:54,560
How can you as a change manager 
not talk to stakeholders? 

962
00:53:54,880 --> 00:53:58,520
Your responsibility is to help 
talk to stakeholders to help 

963
00:53:58,520 --> 00:54:00,840
drive this change. 
But that was a lack of 

964
00:54:00,840 --> 00:54:03,080
understanding of what the change
manager does. 

965
00:54:03,280 --> 00:54:06,720
So I know we're talking about 
change leadership, but as a 

966
00:54:06,720 --> 00:54:10,560
change manager, when I go into a
project, I usually help people 

967
00:54:10,560 --> 00:54:14,040
understand my role and my 
responsibility and what I'm 

968
00:54:14,040 --> 00:54:16,240
coming to do there. 
I'm going to work with you as a 

969
00:54:16,240 --> 00:54:18,120
business analyst. 
I'm going to work with you as a 

970
00:54:18,120 --> 00:54:21,080
project manager and my 2 best 
friends on projects. 

971
00:54:21,560 --> 00:54:25,120
You know, project now, project 
rules really are the business 

972
00:54:25,160 --> 00:54:28,560
analysis business analysts as 
well as the project manager, 

973
00:54:28,560 --> 00:54:31,400
because the business analyst has
captured all of this great 

974
00:54:31,400 --> 00:54:34,440
information in talking to the 
stakeholder that sometimes I 

975
00:54:34,440 --> 00:54:36,640
don't need to even revisit some 
of those things. 

976
00:54:36,840 --> 00:54:39,480
And I can leverage that 
information and understand it 

977
00:54:39,480 --> 00:54:42,040
before I even go and start 
talking to the stakeholders 

978
00:54:42,320 --> 00:54:44,200
because I need to understand the
solutions. 

979
00:54:44,200 --> 00:54:47,000
I need to understand the changes
that are coming in because 

980
00:54:47,000 --> 00:54:48,480
they're capturing the changes, 
right? 

981
00:54:48,680 --> 00:54:50,960
So once I understand the 
changes, I capture all of those 

982
00:54:50,960 --> 00:54:52,960
changes. 
I go to my stakeholders to 

983
00:54:53,080 --> 00:54:54,840
understand this change is 
happening. 

984
00:54:54,840 --> 00:54:56,720
How does that impact you that 
change is happening? 

985
00:54:56,720 --> 00:54:59,000
How does that impact you? 
Two different roles. 

986
00:55:00,240 --> 00:55:03,800
They can both play in the same 
box if people have that skill 

987
00:55:03,800 --> 00:55:07,840
set for different roles, yeah. 
And I think, you know, talking 

988
00:55:07,840 --> 00:55:10,800
about applying change 
leadership, we can also apply 

989
00:55:10,800 --> 00:55:15,880
that change leadership lens to 
getting ourselves organized as a

990
00:55:15,880 --> 00:55:19,560
team to perform this change or 
whatever this issue is. 

991
00:55:19,560 --> 00:55:21,480
I mean, that's really kind of 
what I hear you say. 

992
00:55:21,720 --> 00:55:25,080
And the other thing that I like 
because we do often get a little

993
00:55:25,080 --> 00:55:28,400
territorial about our rule or 
about our responsibilities. 

994
00:55:28,960 --> 00:55:31,960
But if, if we have done a really
good job with change leadership 

995
00:55:31,960 --> 00:55:35,760
about how we want to work 
together, we can leverage the 

996
00:55:35,760 --> 00:55:38,320
work that's already been done 
because that's probably what 

997
00:55:38,320 --> 00:55:42,320
people are are responding to is 
wait a minute, you don't talk to

998
00:55:42,320 --> 00:55:44,040
stakeholders, I talk to 
stakeholders. 

999
00:55:44,280 --> 00:55:48,200
Well, no, we, we both do that 
and we may already have some 

1000
00:55:48,320 --> 00:55:51,000
work that we've done. 
Let's share it, let's leverage 

1001
00:55:51,000 --> 00:55:53,040
it. 
I don't have to redo it. 

1002
00:55:53,440 --> 00:55:56,000
Yes, we can share it and work 
together. 

1003
00:55:56,160 --> 00:55:59,160
Exactly. 
And so first of all, project 

1004
00:55:59,160 --> 00:56:02,640
terminology everybody's familiar
with or should be familiar with 

1005
00:56:02,640 --> 00:56:04,960
if you're in project based 
environment is racy. 

1006
00:56:05,360 --> 00:56:07,080
So race is always a good 
document. 

1007
00:56:07,560 --> 00:56:12,880
When I also do my change 
management strategy or plan, 

1008
00:56:12,880 --> 00:56:15,280
depending on the type of 
project, not for all project, 

1009
00:56:15,280 --> 00:56:18,840
because again, not all 
one-size-fits-all is that I do a

1010
00:56:18,840 --> 00:56:25,440
stakeholder relationship 
management section in it, right?

1011
00:56:25,440 --> 00:56:27,480
Who owns the relationship with 
the stakeholder? 

1012
00:56:27,480 --> 00:56:30,640
Because remember, sometimes your
stakeholders don't want multiple

1013
00:56:30,640 --> 00:56:33,160
touch points. 
So they don't want Yvonne coming

1014
00:56:33,160 --> 00:56:36,960
to ask him the same question 
Susan just asked me and the same

1015
00:56:36,960 --> 00:56:39,320
question Marie just asked me. 
No. 

1016
00:56:39,560 --> 00:56:42,720
So it's good to sometimes have 
stakeholder owners. 

1017
00:56:44,080 --> 00:56:46,440
OK. 
So, you know, before I go and 

1018
00:56:46,440 --> 00:56:48,840
touch base with this person, I'm
interacting with this person to 

1019
00:56:48,840 --> 00:56:50,640
say, you know, I want to connect
with this person. 

1020
00:56:50,640 --> 00:56:53,960
This is what's happening. 
And you have that torch point 

1021
00:56:53,960 --> 00:56:56,480
with them. 
But roles and responsibility is 

1022
00:56:56,480 --> 00:56:59,240
very key. 
And it's one of the issues that 

1023
00:56:59,640 --> 00:57:02,400
it it can be a very big issue on
a project where it goes array 

1024
00:57:02,400 --> 00:57:04,680
because let's call a spade a 
spade. 

1025
00:57:05,000 --> 00:57:09,000
People are trying to, people are
human, they're trying to build 

1026
00:57:09,000 --> 00:57:12,680
their castles, they're trying to
build visibility, they're trying

1027
00:57:12,680 --> 00:57:15,200
to build importance. 
And when you're thinking about 

1028
00:57:15,200 --> 00:57:17,600
all of those things in the 
project environment where they 

1029
00:57:17,600 --> 00:57:21,040
want to be seen as in I'm this 
person, I'm the one doing this. 

1030
00:57:21,360 --> 00:57:25,440
So I'm and then it can seem as 
if somebody comes to do their 

1031
00:57:25,440 --> 00:57:28,280
role and they are, you hear 
you're overstepping the 

1032
00:57:28,280 --> 00:57:30,680
boundaries, right? 
Or you're stepping on someone's,

1033
00:57:30,760 --> 00:57:34,720
you know, foot here. 
So roles and responsibilities 

1034
00:57:34,720 --> 00:57:39,800
very critical to be shared, yes.
So an important part of also 

1035
00:57:39,840 --> 00:57:42,960
change leadership, helping 
people to understand what it is 

1036
00:57:43,400 --> 00:57:44,880
you should be doing. 
All right. 

1037
00:57:44,880 --> 00:57:49,960
Well, my goodness, we have had 
a, a, a lengthy conversation. 

1038
00:57:49,960 --> 00:57:53,080
We went a little bit longer than
we usually do, but boy, we've 

1039
00:57:53,080 --> 00:57:56,440
had some people that have just 
really appreciated this 

1040
00:57:56,440 --> 00:57:59,640
conversation today. 
So that is fantastic. 

1041
00:57:59,640 --> 00:58:01,320
I knew we'd have a good 
conversation. 

1042
00:58:01,320 --> 00:58:06,520
We always, you and I, we get 
really, I know about this. 

1043
00:58:06,800 --> 00:58:10,000
The time rises and we geek out 
all the time, yes? 

1044
00:58:10,080 --> 00:58:13,400
And before we got started today,
we already picked our topic for 

1045
00:58:13,400 --> 00:58:15,160
the next time we're going to get
together. 

1046
00:58:15,160 --> 00:58:17,760
So they're they're really gonna.
Yeah. 

1047
00:58:17,760 --> 00:58:21,760
So if you liked this duo today, 
wait till the next topic that's 

1048
00:58:21,760 --> 00:58:23,160
going to come soon. 
Yeah. 

1049
00:58:23,760 --> 00:58:26,160
Listen, Yvonne, this has been so
great. 

1050
00:58:26,160 --> 00:58:29,720
I mean, as usual, like I got a 
page full of I'm a note taker. 

1051
00:58:29,920 --> 00:58:32,960
Yeah, I'm a note taker. 
So I have got real this. 

1052
00:58:33,120 --> 00:58:36,720
We've got some good stuff to 
think about here And and I'm 

1053
00:58:36,800 --> 00:58:39,200
really happy that you were able 
to join us today. 

1054
00:58:39,200 --> 00:58:41,000
So thanks. 
My pleasure. 

1055
00:58:41,000 --> 00:58:42,920
My pleasure. 
Thanks for having me. 

1056
00:58:43,320 --> 00:58:46,720
Yeah. 
All right, well, we are wrapping

1057
00:58:46,720 --> 00:58:47,840
up today. 
Woo. 

1058
00:58:48,240 --> 00:58:51,320
That was a lot about change 
leadership. 

1059
00:58:51,320 --> 00:58:54,840
So if you have been thinking am 
IA change leader, the answer is 

1060
00:58:54,840 --> 00:58:58,800
yes. 
And how can you be doing more in

1061
00:58:58,840 --> 00:59:01,360
that area as a business analysis
professional? 

1062
00:59:01,360 --> 00:59:04,120
I think Yvonne has left you with
a lot of thoughts. 

1063
00:59:04,440 --> 00:59:08,480
Now when I see you again in two 
weeks, we're going to be talking

1064
00:59:08,480 --> 00:59:12,240
about AI governance, but we're 
not going to talk about like the

1065
00:59:12,240 --> 00:59:15,440
data and the machine learning. 
We're going to go a little 

1066
00:59:15,440 --> 00:59:19,600
deeper into the psychology of 
AI. 

1067
00:59:19,640 --> 00:59:22,720
Yes, that's the thing. 
So you won't want to miss it 

1068
00:59:22,960 --> 00:59:25,600
because this is going to be 
another fantastic conversation. 

1069
00:59:26,040 --> 00:59:28,400
I want to thank you guys for 
joining us today. 

1070
00:59:29,200 --> 00:59:32,040
If you're hearing this, you made
it to the end of the episode. 

1071
00:59:32,120 --> 00:59:34,400
Thanks for listening. 
Do you have any questions, 

1072
00:59:34,400 --> 00:59:36,320
comments or thoughts about 
today's topic? 

1073
00:59:36,320 --> 00:59:39,200
We'd love to hear them. 
Drop us a review or leave a note

1074
00:59:39,200 --> 00:59:41,680
in the comments. 
Then like, subscribe or share 

1075
00:59:41,680 --> 00:59:43,480
this podcast if you like what 
you heard. 

1076
00:59:43,480 --> 00:59:46,000
And hey, you can help us shape 
future episodes. 

1077
00:59:46,000 --> 00:59:47,640
What do you want to know more 
about? 

1078
00:59:47,640 --> 00:59:51,960
Send us an e-mail at Live at 
iiba.org with your ideas. 

1079
00:59:51,960 --> 00:59:53,840
See you again on our next 
episode.

