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Welcome to Business Analysis 
Live. 

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I'm your host, Susan Moore, 
community engagement manager 

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with the International Institute
of Business Analysis. 

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I explore topics with industry 
guests about the work of 

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business analysis professionals 
and how their work helps 

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organizations achieve better 
outcomes. 

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And Yep, we take your questions 
too. 

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Thanks for listening. 
Let's get started. 

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We are going to take a look back
at some of our top 2025 

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episodes. 
You know, we've been doing this 

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podcast now for four years and 
what started out as a two person

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regular conversation about 
business analysis topics and 

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techniques has expanded into 
incredible conversations about 

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all kinds of topics with people 
from all over our business 

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analysis community. 
And during that time, I have had

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the pleasure of speaking to some
of our listeners out there who 

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have really appreciated the 
authenticity and the honesty of 

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these conversations. 
It is clear that this podcast is

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a way for you to be able to 
learn and to connect with others

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that do what you do. 
So first, I want to thank you 

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all for sharing your thoughts 
and most importantly, your 

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questions. 
That's what makes this business 

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analysis live over the years. 
And I hope that you will like 

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subscribe and follow so that you
can see more new episodes coming

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to you soon. 
This year was an extra special 

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one because we reached a major 
milestone, 100 episodes. 

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And Laura Patton, speaker, 
author, and LinkedIn learning 

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instructor, join me for that 
episode on working with project 

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managers. 
We said some of the things that 

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you're probably thinking about 
working with project managers, 

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but we focused on how to 
collaborate with them better. 

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As we wrap up Season 4 today, 
reflect how far we've come. 

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It's the perfect time to look 
back at the conversations that 

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made the biggest impacts with 
you. 

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These episodes resonated with so
many of you in the business 

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Analysis community. 
So let's dive into the top five 

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episodes of 2025, and I'll share
with you what I think made them 

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stand out. 
Number five of our top five was 

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the episode What Business 
Analysis Professionals Should 

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Know About Agile. 
Kent McDonald was our guest for 

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this conversation, and what I 
always appreciate about Kent is 

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that we have no nonsense 
discussions that challenge 

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traditional thinking about 
business analysis. 

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This episode definitely lived up
to that. 

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As business analysis 
professionals, we often let our 

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organizations define our work 
based on their interpretation of

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agile, rather than stepping up 
to advocate for our work in 

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those environments. 
Kent had some great insights on 

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what that looks like, especially
when it comes to understanding 

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how we can talk about value in 
an environment where speed is 

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likely the driving force behind 
what gets worked. 

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My view on business values, it's
sort of like obscenity. 

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It's kind of one of those you'll
know it when you see it, but 

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it's very fuzzy. 
So it's not very helpful for 

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people that are trying to figure
out, well, how do I use that to 

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know whether to make decisions 
or not. 

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And what I have found again is 
it's going back to that idea of 

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understanding how your 
organization makes money and 

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spends money and how you're 
contributing to that and 

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effectively that when you're 
making decisions about what 

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should we do on this thing 
related to our understanding of 

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that and understanding related 
to understanding how our 

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organization tries to help our 
customers solve problems. 

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Tie that tie in is kind of where
business value is really meant 

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to be, but I found that if you 
continue to use the word 

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business value, it still keeps 
that loosey goosey thing. 

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So adopting another idea from 
product management space, Matt 

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Lemay recently came out with a 
book called Impact First Product

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Teams, which also he, he and 
they're basically said is that 

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if you're working on a team and 
you can't associate what you're 

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doing directly to again, how the
organization's making or 

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spending money, you could be in 
problem. 

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So don't worry about are you 
doing things the right way? 

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Worry about are we doing things 
that help us drive impact? 

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Kent reminded us that our focus 
should be on impact, connecting 

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what we do to how the 
organization makes or spends its

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money. 
It's a powerful shift in 

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thinking for business analysis 
professionals working in agile 

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environments #4 on our list is 
how a framework transforms your 

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business analysis. 
Laura Brandenburg was my guest 

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for this episode. 
And if you think that just 

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showing up and writing 
requirements is your job, you 

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might be missing out on 
opportunities to take an active 

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role in the work you do. 
More importantly, using a 

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framework can completely change 
how you show up for your 

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stakeholders. 
Why should I have an approach if

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I've got a project manager and a
agile like? 

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Isn't that all I need? 
I mean, we need to understand 

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where we fit into those 
approaches for sure. 

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Also part of what I see though 
with BA is who bring an approach

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which could be the stages they 
need to go through the set of 

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deliverables that they need to 
create. 

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It enhances their credibility. 
So you're coming as opposed to 

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what do you need me to do? 
The the alternative is here are 

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some practices that I think 
would be really supportive of 

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this project. 
How is this going to fit in with

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what everyone else is doing, 
right? 

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So you're bringing those to the 
practice versus asking for, you 

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know, guidance. 
It means that you are being 

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proactive and strategic and kind
of guiding the BA piece, which 

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the B piece is often the very 
first piece. 

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In some cases, it really should 
even be before the project 

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manager starts working through 
things, right? 

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It's the value, it's the why are
we doing this? 

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And so being strategic and 
proactive versus reactive and 

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scrambling is another big reason
why. 

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And then another thing that I 
see is that, you know, often we 

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are put on projects and 
deadlines are set for us, right?

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Like, OK, or just we're asked 
for when can the requirements be

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done or they need to be done in 
two weeks or three months or 

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whatever that timeline might be.
And that is not like coming up 

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with a plan and a practice and a
way to guide the approach also 

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allows you to say, here's what 
needs to be done, here's who I 

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need involved, Here's what I 
think it will take from a time 

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and resource perspective and 
really help negotiate some of 

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those deadline deadlines. 
And a value focused, structured 

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way as opposed to that doesn't 
seem like enough time, right? 

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Which is never a great way to 
react to a deadline like that. 

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Laura's point really drives home
the idea that frameworks aren't 

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just about structure, they're 
about confidence and influence. 

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When you lead with an approach, 
you become a strategic partner 

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who can guide the work. 
Coming in at #3 is AI and the 

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future of business analysis 
roles. 

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For this episode, I was joined 
by Deirdre Karen, who is a 

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business architect and an 
entrepreneur. 

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You may know her from Agra 
Insights, who is an early 

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adopter of AI and explored how 
it could shape the work of 

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business analysis. 
In fact, she uses AI in business

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analysis to transform her own 
business. 

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This was one of the most 
detailed conversations I've had 

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on the subject of AI to date, 
and we really dug into how AI is

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changing our profession. 
Deirdre shared a perspective 

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that really stood out. 
It's not AI that we should fear 

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will take our jobs. 
It's our own limitations that 

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put us at risk. 
Here's a clip where she explains

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what she means. 
The importance of this is 

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understanding that your role is 
at risk. 

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If you don't understand how to 
learn and how to adapt to the 

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environment that's coming. 
And but on the other hand, if 

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you're a really good analyst, 
you are essentially going to be 

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able to speak both to humans and
to AI. 

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Deirdre reminds us that we need 
to keep evolving our skills to 

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stay relevant. 
I always say that business 

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analysts are professional 
learners, and that applies to 

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our own development too. 
Staying curious, embracing new 

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technologies and understanding 
how they impact our work is what

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will keep us ahead of the curve.
One of the things that I enjoy 

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is when I have colleagues that 
agree to join me in front of the

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camera. 
And this year, you got to meet 

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three of my IIBA colleagues. 
Coquetzo Chaba, our former 

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partner manager in South Africa 
and proud new dad was one of 

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them. 
Coquetzo joined me as a guest 

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for our episode on navigating a 
strategy Change. 

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If you've ever met him, you know
he brings energy and charm to 

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every conversation. 
We will miss him. 

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Fabricio Laguna, the Brazilian 
BA but so much more, joined me 

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just a few months ago for our 
episode on the Outcome Driven 

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Mindset. 
He just recently published this 

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book with IIBA Publishing called
Please Hold the Power of the 

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Outcome Driven Mindset, where we
talked about putting outcomes 

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ahead of outputs in his very 
charming but educational way of 

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making that point. 
And then the other colleague 

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that you met is Tyler Kenny. 
He's one of our product 

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managers. 
Tyler was involved in updates to

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the most recent version of the 
Business Analysis Standard, 

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which is available as a free 
download, as well as updates to 

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the ECBA exam, which just 
launched in July of this year. 

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His episode was our second most 
popular episode of 2025 on the 

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new standard in Business 
Analysis. 

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In this episode, we talked about
the latest edition of the 

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standard that rolled out in 
early 2025. 

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The standard has been around for
several years now, but with this

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edition, its purpose and focus 
has begun to change. 

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Tyler describes how this version
is no longer just a summary of 

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the Bablock guide, it's actually
becoming something more 

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practical and strategic, and it 
is designed for specific 

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audiences. 
It's not a replacement for the 

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Bablock Guide. 
It's a natural evolution, like I

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said earlier, like it's the 
Bablock Guide is a lot of 

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people's first entry into 
business analysis and it's 500 

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pages. 
It's pretty hefty to kind of 

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have that be the welcome person 
at the door. 

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So the standard is intended to 
kind of be like the appetizer 

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while you wait for the main 
course, and some people may not 

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need the main course. 
The Babak Guide is a 500 page 

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document that is a deep dive 
research into how business 

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analysis is conducted at a very 
not granular but a detailed 

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level of applying these 
practices in certain contexts 

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and situations. 
Whereas what we're focused on, 

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like you said, the 
organizational leaders, the 

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managers, people who are trying 
to talk about business analysis 

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and socialize it, maybe you're 
just getting started. 

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You might not necessarily need 
the 500 pages. 

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So what originally started as 
kind of a summary of the 

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critical information that was in
the Bible guide is now kind of 

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taking on a life of its own 
where instead of being the 

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purpose of just summarization of
500 down to 60, it then becomes,

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OK, well, what do we do with 
this critical information and 

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how do we talk about it and how 
do we position it and how do we 

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leverage to actually create the 
outcomes? 

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Tyler's explanation shows how 
the standard has become more 

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than just a resource for anyone 
who is helping shape outcomes 

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for their organizations. 
I'm hoping to have Tyler back 

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for future episodes, if for no 
other reason to see what new 

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look he rolls out. 
And our number one episode of 

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2025, Well, it was our episode 
on how to ask good questions and

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Jamie Champagne, trainer, author
and LinkedIn learning instructor

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join me for that episode. 
And we had a really fun 

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conversation about asking 
questions. 

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That's the basis for a lot of 
the work that we do, which means

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we might feel a little bit of 
pressure about getting a the 

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perfect question. 
But Jamie thinks we might be 

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focused on the wrong thing. 
Maybe we should define what we 

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mean by a good question because 
maybe it's not what folks think.

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It is. 
What? 

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How do you define a good 
question? 

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Sure, Susan. 
And So what I want to do is 

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actually kind of step back for 
that answer is the pressure we 

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put upon ourselves to get the 
good answer, to get the answer 

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you're seeking. 
So I want to flip it backwards 

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instead of worrying about a good
answer like is that right? 

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Is that what we should do? 
It's those good questions that 

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see, I instantly went to. 
So good question is about does 

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it help you validate what the 
team or the group is trying to 

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achieve? 
Does a good question get 

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clarity? 
Does it get confirmation? 

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Does it get agreement? 
You know those pieces. 

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It's kind of not so much what 
the answer is, but does your 

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good question drive the action 
needed? 

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How about that for a definition,
Susan? 

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A good question drives the 
forward momentum. 

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Jamie reminds us in this episode
that good questions invite 

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exploration and conversation. 
When we focus on getting people 

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to talk, the right questions 
just naturally follow. 

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And that's a wrap on our Best of
Business Analysis Live for 2025 

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episode. 
From frameworks to agile, from 

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AI to business analysis standard
and the art of asking great 

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00:14:18,600 --> 00:14:22,520
questions, these conversations 
remind us why business analysis 

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00:14:22,520 --> 00:14:28,280
is such a dynamic profession. 
Season 4 has been full of these 

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kinds of interesting 
conversations, and I want to 

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00:14:31,200 --> 00:14:34,440
thank you for being part of this
journey. 

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00:14:34,440 --> 00:14:38,440
Your engagement and feedback are
what make this community really 

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00:14:38,440 --> 00:14:43,000
special. 
So do you have ideas for topics 

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00:14:43,000 --> 00:14:46,720
you'd like to see? 
Well, e-mail us at Live at 

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00:14:46,720 --> 00:14:49,760
iiba.org. 
We'd love to hear what you want 

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00:14:49,760 --> 00:14:53,640
to know more about. 
That's it. 

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00:14:54,000 --> 00:14:58,640
As we look to 2026, we'll 
continue exploring topics that 

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matter the most to you and 
bringing in voices that 

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00:15:01,280 --> 00:15:05,160
challenge and inspire. 
Thanks for joining me today, and

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00:15:05,160 --> 00:15:09,080
I'll see you in the new year for
Season 5 of Business Analysis 

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00:15:09,080 --> 00:15:10,320
Live. 
Bye bye. 

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00:15:26,800 --> 00:15:29,080
Do you have any questions, 
comments or thoughts about 

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00:15:29,080 --> 00:15:30,960
today's topic? 
We'd love to hear them. 

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00:15:30,960 --> 00:15:33,400
Drop us a review or leave a note
in the comments. 

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00:15:33,400 --> 00:15:36,600
Then like, subscribe or share 
this podcast if you like what 

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00:15:36,600 --> 00:15:38,480
you heard. 
And hey, you can help us shape 

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00:15:38,480 --> 00:15:40,800
future episodes. 
What do you want to know more 

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00:15:40,800 --> 00:15:42,960
about? 
Send us an e-mail at Live at 

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00:15:42,960 --> 00:15:46,800
iiba.org with your ideas. 
See you again on our next 

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00:15:46,800 --> 00:15:47,360
episode.
