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I'm not in my usual place. 
That's because this week I'm in 

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Toronto in Canada and I am at 
BBC that's building Business 

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Capability conference, which is 
in Toronto for the first time 

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ever. 
It's you know, it's been a a 

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while since this conference has 
been around and it has never 

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been in Toronto. 
So I am here. 

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I've got lots of colleagues in 
the area. 

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I've got lots of members, 
friends, community that are all 

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here this week. 
And so we are coming to you live

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live from from Toronto. 
So thanks for joining us today. 

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We are going to talk about the 
power of finding your people, 

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because isn't that what 
conferences are all about? 

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And so today's podcast is going 
to look a little bit different. 

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So I'm going to show you some 
scenes from what we're doing 

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here. 
And also you're going to get to 

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meet two different people. 
Today. 

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I've got 2 guests on who we're 
going to talk about what it 

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means to find your people when 
you're at places like this, but 

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bigger picture, what it means 
for business analysis 

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professionals when you are 
thinking about connecting with 

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others. 
So let's first start with what's

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happening at BBC. 
This year we're at the Marriott 

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Eaton Center in downtown 
Toronto. 

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We've got our booth there. 
Our theme this year is Enabling 

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Confidence. 
Now on day one. 

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We had tutorials in the morning 
and in the afternoon, and then 

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we headed over to the George 
Brown University beautiful 

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downtown waterfront venue for 
our member reception and we met 

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lots of new and familiar faces. 
We had them all in one place, 

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enjoying the evening. 
If. 

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You haven't heard? 
We liked a Boogie and we had a 

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pop up professional headshot 
booth. 

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BBC here it. 
Is another year in Canada and 

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I'm so proud since I'm Canadian 
OK I've been with BBC since the 

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very beginning so every year I 
look forward to this and BBC is 

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not just a conference it's 
really an opportunity to meet 

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people and that's I I think the 
gem in there is seeing people 

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the program is so rich that we 
have hands on stuff and we have 

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you know a lot of learning 
opportunity in this and so the 

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immersive sessions there's so 
many of them this year I'm just 

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looking forward to just rolling 
up my. 

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Day 2 then started with an 
inspiring welcome and a keynote 

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speech, and then we had 
sessions. 

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So I am on the Expo. 
Floor here at. 

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BBC you can tell we've got lots 
of people we've got. 

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Lots of vendors. 
Too, So we've got training 

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providers, we've got books 
coming from different schools 

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and technology shops. 
And right now, we're at a break.

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And so lots of people are 
connecting, and that's the 

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really important part of this 
conference is moments like this 

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when you get to talk to each 
other and also find out that's 

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new and interesting. 
Happening in our community. 

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I want to introduce you to 
somebody that has been in our 

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community for quite a while and 
actually you've seen her here on

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Business Analysis Live. 
She's speaking this week. 

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I want to welcome Pam Patterson.
Pam, welcome to BBC, welcome to 

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Business Analysis Live. 
You've been on the podcast 

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before, but in case people have 
not. 

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Met, you tell. 
Us a little bit about yourself. 

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Oh, thank you, Susan. 
It's nice to be here. 

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So I'm a business systems 
analyst. 

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I work in IT and tech and I also
am a project manager and a 

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systems engineer. 
And I am a long time speaker and

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fan of IIBA and all of the great
work that IIBA and you do. 

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Yeah. 
We were talking about you spend 

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a lot of time talking in 
communities all over the world 

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about business analysis topics. 
We're talking about the power of

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finding your people today. 
And so you travel in the world 

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and finding your people is right
up our alley. 

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Tell us a little bit about 
finding your people, why it's 

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important to get out of your old
behaviors and patterns and, you 

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know, start connecting in with 
the community. 

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Like what does that do for you 
as a business analysis 

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professional? 
When I think about finding your 

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own people, I, I really think 
about visibility. 

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So we're not going to find our 
own people when we are working 

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really hard in the closet 
somewhere. 

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We, we need to get out, we need 
to connect, we need to network. 

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And the importance of doing so 
was brought to me maybe a few 

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years ago when I was working for
an organization and very closely

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working with the CE OS and the 
VPS. 

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And so I was physically located 
close to them. 

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And there was another individual
who was by the way, way smarter 

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than I was, way more experienced
than I was, spent more time in 

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the organization, worked on more
senior projects, just a really 

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much, much better person in that
respect than than I was. 

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And, and his name was Clint. 
And, and Clint was located 

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somewhere the other part of the 
organization where you couldn't 

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see him, the CE OS couldn't see 
him. 

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And so when I was having a 
conversation with the senior 

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vice president one day and I 
said, you know, Clint is working

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on that. 
And I saw his face kind of 

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crinkle up. 
And then I, I say you, you know,

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Clint, don't you? 
And he said, oh, I, I think so. 

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And the only thing that I could 
think of is that I had 

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visibility. 
I had physical proximity to him 

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and I had visibility. 
And now we're in a remote 

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environment and most of us are 
working online and but there's 

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ways to get that visibility 
online as well. 

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And then in that kind of remote 
culture, I mean, are we on the 

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conference calls? 
Are we texting? 

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Are we messaging? 
Are we? 

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Are we showing up in our job? 
And the people know we are 

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showing up. 
Yeah, yeah, we do have a camera 

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on us a lot and it feels like we
are probably being seen. 

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But you're right, there's 
actually a difference in what it

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means to be seen within the 
community. 

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So it it doesn't just mean 
getting your job done, but it 

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actually means making yourself 
visible. 

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So doing things like 
participating in events and 

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going to conferences or just 
speaking up, that that's 

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actually really important. 
That's an important part of 

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finding your people is seeing 
you. 

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Well, 100% I, I was actually 
just having lunch and I said the

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job interview question that you 
are never asked is how do you 

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show up on Google? 
And you can be sure that they 

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are Googling your name and how 
are you showing up? 

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And it's never going to be an 
interview question, but it is. 

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And so having that visibility, 
that presence, that online 

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presence, and you get that from 
networking and coming 

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conferences like this and 
volunteering for your 

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organization. 
And you know, pretty soon people

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are going to get to know your 
name and in a very favorable way

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because of your volunteering and
volunteering. 

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It shows character and capacity 
to me. 

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And because it shows character 
that you have a good heart, you 

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want to help others, you want to
see other people succeed and, 

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and capacity, you have personal 
capacity to do it. 

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And not everybody does at 
different times of their life 

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have capacity, and that's OK. 
But volunteering and working 

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with IIBA is a really great way 
to get visibility. 

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Yeah, I, I sometimes think that 
that people think volunteering, 

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I just, I don't have time for 
that. 

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And I, I realized that that is a
component of volunteering is 

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giving up your time. 
But I also think that you get a 

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lot back. 
So clearly you get a lot back 

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in, in being visible, but you 
also get a lot back by the kinds

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of skills that you get to build 
and also practice. 

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Maybe we don't think of it as 
that. 

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I I know when I started 
volunteering a long time ago for

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my university's alumni chapter, 
I was just doing it because I 

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wanted to make some connections.
But what I realized is it was an

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opportunity for me to practice a
lot of the skills I was using at

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work, and I could do it without 
fear of getting in trouble or 

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doing it wrong or missing a 
deadline. 

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So I think that's important. 
Oh, 100%. 

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It's a psychologically Safeway 
to practice your skills. 

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Yeah, I mean, there's a lot of 
pressure at work at a new job 

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and wouldn't you like to test 
drive all your skills before you

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get. 
There, Yeah, yeah. 

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Know that they're worth 
something in the marketplace. 

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Yeah. 
So let me ask you because you 

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brought up interviewing and I 
think a lot of people often 

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think of networking as a way to 
find jobs. 

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Is that true? 
Is there other reasons why I 

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want might want to network 
beyond just finding a job? 

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You know, networking, we, we are
people, people and networking is

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definitely a great way to find a
job. 

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I I think it outperforms every 
other way, including any kind of

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expertise you could have in 
beating the bots. 

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I think networking outperforms 
that as well, and especially 

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with the hidden job market. 
But networking is also good just

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I think. 
We really felt it. 

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And you know, the C word COVID, 
I think we really felt it during

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that time when we were 
disengaged from people and we 

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were cut off from people. 
And I'm an introverts introvert,

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but when I came back onto the 
scene on the speaking scene, I 

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was able to interact with people
again. 

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I mean, it just got my blood 
flowing and it, it became the 

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juice of what I was, you know, 
my essence, my, my joie de 

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vivre, you know, like it was 
just really, really fundamental 

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to who I was to connect with 
people. 

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And I think maybe we only 
realized that when it's kind of 

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taken away or we don't have that
opportunity to do that. 

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It's funny that you say that 
because that is when I kind of 

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found my voice in, in 
networking. 

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I didn't do it before and then I
think COVID, it felt like I had 

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permission to just, you know, 
ring somebody up on Zoom and 

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have conversations. 
And honestly, those 

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conversations that was just 
about getting to know people, 

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develop skills, develop a small 
network of people and it, it's 

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been a nice, a nice thing to 
have. 

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I mean, that's, you know, kind 
of how I've, I've connected with

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you through all of this as well.
So this connection has let me 

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here. 
I, you know, when I think of 

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finding your people, I also 
think about the mindset of 

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business analysis professionals.
We are interesting. 

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We have some ways of thinking 
about things that are a little 

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bit different in the in the 
interactions that you've had 

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here. 
How do you think our mindset 

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plays into the, you know, 
finding your people kind of 

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question? 
I, I think we're really lucky. 

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I think that we're really lucky 
to have a background in 

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interacting with stakeholders 
and getting to know stakeholders

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that we've never met before and 
that we need to form 

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relationships and connections in
order to get our work done 

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because I think it gives us 
some, some connection skills, 

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right? 
And I think that's so important.

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And so when you go to events, 
you just pull out that part of 

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your toolkit and start 
connecting, you know, like who 

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are you? 
What do you do? 

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These kinds of questions that we
always have in our back pocket 

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for our stakeholders, we can 
bring them into an event like 

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this. 
Yeah. 

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And if you're thinking I don't 
have their skills, I don't do 

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that. 
When I was when I started remote

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work, one of the things that I 
would always do at the beginning

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of my meeting, I called it Take 
5 to socialize. 

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Now, maybe they were really 
annoyed with me. 

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I have no idea. 
But it was a couple of minutes 

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at the top of the meeting where 
I would just get to know the 

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people in the room. 
We wouldn't talk about anything.

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And what I learned over time is 
I was building little 

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relationships with people. 
They were getting to see, oh, 

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you know, Susan's not just here 
to ask me questions and get down

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to business. 
She actually is interested in 

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what we do. 
We had a couple of laughs, which

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I think can be important. 
So that's I think something that

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business analysis professionals 
can add to their repertoire. 

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Like don't just reserve that for
being in an event. 

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Bring it into your work. 
Oh, I think so as well. 

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And in fact, last week, I was 
under the mistaken impression 

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from one of my stakeholders that
they were really, really busy 

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and I better get to the, you 
know, just cut with all this 

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personal talk and chit chat and 
all that. 

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And I just better start the 
meeting with the work. 

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And so I did that thinking that 
I was doing this stakeholder a 

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favor and that's what they 
wanted. 

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But about halfway through the 
meeting, she said, you know 

230
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what? 
Like, who are you? 

231
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Are you a consultant? 
Are you working here full time? 

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What is your role? 
And so she was doing that for 

233
00:13:34,040 --> 00:13:36,880
me. 
And I thought that was very kind

234
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of her because it really broke 
the ice. 

235
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It really got us a chance to 
kind of talk together more at a 

236
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deeper level. 
And it ended the call really, 

237
00:13:46,600 --> 00:13:49,440
really well with her saying, you
know, I would be happy to do 

238
00:13:49,440 --> 00:13:51,720
this for you. 
And people are happy to do 

239
00:13:51,720 --> 00:13:54,080
things for people they know, 
right? 

240
00:13:54,240 --> 00:13:57,600
It's easier to do something for 
people that you like and people 

241
00:13:57,600 --> 00:14:00,120
that you know. 
That's an important part of 

242
00:14:00,120 --> 00:14:01,920
trust. 
So I think maybe sometimes 

243
00:14:01,920 --> 00:14:06,040
people people forget that those 
little relationship things that 

244
00:14:06,040 --> 00:14:08,760
you do, even if you aren't 
thinking about it, help you to 

245
00:14:08,760 --> 00:14:11,800
build that trust. 
You know, this is also making me

246
00:14:11,800 --> 00:14:16,480
think you were on gosh, last 
year we talked about AI and 

247
00:14:16,480 --> 00:14:23,920
human skills and human skills as
a differentiator in the work 

248
00:14:23,920 --> 00:14:26,520
that we do as business analysis 
professionals and how that's 

249
00:14:26,520 --> 00:14:32,080
really going to be essential. 
I guess I should ask what about 

250
00:14:32,120 --> 00:14:35,880
AI and finding your people? 
Is there, is there something 

251
00:14:35,880 --> 00:14:37,800
that we should be thinking about
there? 

252
00:14:38,320 --> 00:14:43,520
I don't know. 
You know, AI I've found is great

253
00:14:43,520 --> 00:14:46,760
for having somebody to bounce 
things off of and listen to me. 

254
00:14:46,760 --> 00:14:49,960
I said somebody, you know, like 
it's a real thing, real person. 

255
00:14:50,440 --> 00:14:54,720
And, and I think because it's 
psychologically safe place and 

256
00:14:54,720 --> 00:14:59,120
you can ask AI questions about 
what you should do or strategies

257
00:14:59,120 --> 00:15:03,920
or that kind of thing, but it 
has its limitations. 

258
00:15:03,960 --> 00:15:07,120
Of course, we all know that. 
And, and I think that it just 

259
00:15:07,120 --> 00:15:10,800
comes back to finding, if you 
don't have all of your people, 

260
00:15:10,800 --> 00:15:14,920
just find one, find one, make 
those relationships, make those 

261
00:15:14,920 --> 00:15:17,640
connections. 
I was at an event last night 

262
00:15:17,640 --> 00:15:21,800
with IIBA and I was talking to 
somebody and they said, Hey, do 

263
00:15:21,800 --> 00:15:25,720
you, do you know Amy and, and 
drag me over to see Amy. 

264
00:15:25,720 --> 00:15:28,640
And I had never met Amy before. 
And she starts her own 

265
00:15:28,640 --> 00:15:32,640
conferences and all that. 
And that's hard to do online. 

266
00:15:32,680 --> 00:15:35,680
That's hard to do in AI. 
Yes, yeah. 

267
00:15:35,920 --> 00:15:39,280
You know what's so funny is that
this morning I put in a defect 

268
00:15:39,280 --> 00:15:42,080
ticket for for one of our 
systems. 

269
00:15:42,640 --> 00:15:48,680
And at lunch, just before lunch,
I saw our IT person out here and

270
00:15:48,680 --> 00:15:51,920
it was like, oh, hey, let's, 
hey, let's just, I got 5 

271
00:15:51,920 --> 00:15:53,720
minutes. 
Let's talk about that defect. 

272
00:15:54,520 --> 00:15:56,640
What other questions do you have
for me? 

273
00:15:57,560 --> 00:16:00,360
We that we should savor those 
moments, right? 

274
00:16:01,040 --> 00:16:04,960
Because we they really feel so 
few and far between in this 

275
00:16:04,960 --> 00:16:10,240
virtual world. 
So you're right because I we 

276
00:16:10,240 --> 00:16:14,840
have kind of laughed about us 
both being introverts, but we do

277
00:16:14,840 --> 00:16:17,680
get a little bit jazzed about 
those human connections in a 

278
00:16:17,680 --> 00:16:20,480
weird way, Right? 
Yeah. 

279
00:16:20,720 --> 00:16:24,440
So. 
Well, let's see what else on 

280
00:16:24,480 --> 00:16:30,120
finding your people. 
How about values you know about?

281
00:16:30,800 --> 00:16:32,480
That. 
Because we don't want to, we 

282
00:16:32,480 --> 00:16:36,320
don't want to find our people 
who are the wrong people and, 

283
00:16:36,640 --> 00:16:39,240
and the wrong people. 
I mean, it could be people just 

284
00:16:39,240 --> 00:16:42,040
a values mismatch. 
Because sometimes I think that 

285
00:16:42,040 --> 00:16:45,280
people are focused on finding, 
you know, this the celebrity BAS

286
00:16:45,280 --> 00:16:49,320
and making that connection with 
prominent influencers and that 

287
00:16:49,320 --> 00:16:51,600
kind of thing and that, and 
that's important. 

288
00:16:52,280 --> 00:16:56,080
But do they match your values? 
And I think that's a really 

289
00:16:56,080 --> 00:17:00,080
critical piece because I think 
that in some other, like I spent

290
00:17:00,080 --> 00:17:03,560
a lot of time in PR and 
communications and so everything

291
00:17:03,560 --> 00:17:08,319
is, is schmooze and connection, 
whether you had a values match 

292
00:17:08,319 --> 00:17:10,319
at all or you know. 
But I think in business 

293
00:17:10,319 --> 00:17:14,119
analysis, because we talked 
about values so much in the 

294
00:17:14,119 --> 00:17:17,960
profession that I think it's so 
important to connect with people

295
00:17:17,960 --> 00:17:20,040
based on our values. 
And it's not that somebody 

296
00:17:20,040 --> 00:17:24,079
else's values are are wrong or 
better, but it's just about a 

297
00:17:24,079 --> 00:17:26,480
match. 
And I think from that, that 

298
00:17:26,480 --> 00:17:29,960
having that synergy, that flow, 
I think that other things come 

299
00:17:29,960 --> 00:17:31,480
much faster. 
Yeah. 

300
00:17:32,160 --> 00:17:36,280
I also hear you kind of saying 
authenticity matters as well as 

301
00:17:36,280 --> 00:17:40,360
we're thinking about finding our
people because I think we have 

302
00:17:40,360 --> 00:17:46,000
that we, we sometimes get into 
I've got to play a role which it

303
00:17:46,000 --> 00:17:48,040
can feel a little bit like that 
when I sit in front of the 

304
00:17:48,040 --> 00:17:51,400
camera all day. 
But really what resonates when 

305
00:17:51,400 --> 00:17:53,440
you're finding your people? 
They want to feel like you're 

306
00:17:53,440 --> 00:17:55,680
really you. 
You're really Pam, Yes. 

307
00:17:56,000 --> 00:17:58,440
Yeah. 
And that's exhausting, right? 

308
00:17:58,440 --> 00:18:01,760
If you're not authentic, it's 
actually exhausting doing the 

309
00:18:01,760 --> 00:18:03,440
acting all the time. 
Yeah. 

310
00:18:03,720 --> 00:18:07,640
Right. 
Yeah, well Pam, I am glad that 

311
00:18:07,640 --> 00:18:10,760
we had a little bit of time to 
chat here at BBC. 

312
00:18:10,760 --> 00:18:15,160
You did a talk earlier. 
What was your talk on earlier 

313
00:18:15,160 --> 00:18:17,880
today? 
Well, my talk was about a lot of

314
00:18:17,880 --> 00:18:21,120
these same things that we talked
about now, as a matter of fact, 

315
00:18:21,520 --> 00:18:24,880
and it went very well. 
We talked about stakeholders. 

316
00:18:24,880 --> 00:18:28,200
And I mean, of course, as ABA, 
we have our questions that we 

317
00:18:28,200 --> 00:18:31,560
asked, but what about the 
wrapper around the questions, 

318
00:18:31,720 --> 00:18:34,440
the context, the framing, the 
order? 

319
00:18:35,520 --> 00:18:37,400
Who are you going to ask of the 
questions? 

320
00:18:37,440 --> 00:18:39,560
Who gets a slice of the pie of 
the questions? 

321
00:18:39,840 --> 00:18:43,520
And we talked about all of that 
and not questions. 

322
00:18:43,520 --> 00:18:44,920
So it's interesting. 
Yeah. 

323
00:18:45,600 --> 00:18:48,680
Listen, I think there is nobody 
better to talk about 

324
00:18:48,680 --> 00:18:51,120
interviewing and stakeholder 
management than you. 

325
00:18:51,280 --> 00:18:54,240
So, yeah. 
So people are looking for 

326
00:18:54,240 --> 00:18:55,760
someone to come in and talk 
about that. 

327
00:18:55,840 --> 00:18:59,160
And Anderson, it's you. 
All right, Thank you. 

328
00:18:59,240 --> 00:19:07,040
Thanks for joining me. 
I have a question for you. 

329
00:19:07,560 --> 00:19:12,360
What builds confidence? 
That is a thing we have in our 

330
00:19:12,360 --> 00:19:14,880
booth today. 
So what builds confidence the 

331
00:19:14,880 --> 00:19:16,760
most? 
Here's the answer. 

332
00:19:17,520 --> 00:19:19,840
Is it experience? 
Is it knowledge? 

333
00:19:20,000 --> 00:19:22,760
Is it certification? 
Is it being part of the 

334
00:19:22,760 --> 00:19:24,680
community? 
Is it volunteering? 

335
00:19:25,280 --> 00:19:27,920
We would love to know. 
We've been asking the folks here

336
00:19:27,920 --> 00:19:31,320
at the conference, so I am going
to grab a couple of these. 

337
00:19:31,880 --> 00:19:35,000
I'm torn. 
I think it's part volunteering, 

338
00:19:35,000 --> 00:19:36,840
but I think it's part 
experience. 

339
00:19:36,840 --> 00:19:38,640
We want to hear from you. 
What do you think builds 

340
00:19:38,640 --> 00:19:39,280
confidence? 
Great. 

341
00:19:45,420 --> 00:19:49,940
For me, what has impacted me 
most and giving confidence to me

342
00:19:49,940 --> 00:19:54,760
as APA, one of them would be 
making interconnections between 

343
00:19:55,040 --> 00:19:59,440
different knowledge and subject 
domains because when I'm working

344
00:19:59,440 --> 00:20:01,680
on one project, I'm able to. 
Pull. 

345
00:20:01,680 --> 00:20:04,320
Information concepts from a 
different project that I've 

346
00:20:04,320 --> 00:20:05,680
worked on for a different 
domain. 

347
00:20:06,200 --> 00:20:11,440
And the second one is talking to
different people, talking to 

348
00:20:11,440 --> 00:20:15,760
different people from different 
cultures, people that are junior

349
00:20:15,760 --> 00:20:17,600
to me, people that are more 
senior to me. 

350
00:20:18,880 --> 00:20:22,880
Being able to fully speak to 
them, talk to them at their 

351
00:20:22,960 --> 00:20:29,120
level of comfort, really helps 
in building your confidence with

352
00:20:29,120 --> 00:20:30,640
the material that you're going 
to deliver. 

353
00:20:36,360 --> 00:20:39,960
So a way to have confidence is 
to know that your experiences 

354
00:20:39,960 --> 00:20:42,080
are different from everyone 
else's experience. 

355
00:20:42,320 --> 00:20:46,120
So you doing something right now
for two years, you're going to 

356
00:20:46,120 --> 00:20:49,240
have different experiences and, 
and learn different things than 

357
00:20:49,240 --> 00:20:51,880
someone that's been doing it for
10 years, for 15 years. 

358
00:20:52,200 --> 00:20:54,600
And so realize that you don't 
have to be the smartest person 

359
00:20:54,600 --> 00:20:56,720
in the room. 
You just have to know what you 

360
00:20:56,720 --> 00:21:00,200
know, be confident with what you
know and know that someone else 

361
00:21:00,200 --> 00:21:02,080
will have different experiences,
have learned something 

362
00:21:02,080 --> 00:21:03,960
different. 
And you can't compliment each 

363
00:21:03,960 --> 00:21:05,960
other. 
You're not trying to outdo each 

364
00:21:05,960 --> 00:21:07,640
other. 
They're not trying to be the end

365
00:21:07,640 --> 00:21:09,800
all. 
Be all confident what you know 

366
00:21:09,800 --> 00:21:13,000
and that you have more to learn.
Understand that there's always 

367
00:21:13,000 --> 00:21:15,200
something else to learn, but 
then you can learn off of 

368
00:21:15,200 --> 00:21:18,440
someone else and help each other
and complement each other, and 

369
00:21:18,440 --> 00:21:19,760
that's important. 
And confidence. 

370
00:21:26,240 --> 00:21:30,520
I think evidence is ABA is a lot
about asking the questions that 

371
00:21:30,520 --> 00:21:34,600
are going through our minds that
we might not want to ask, but 

372
00:21:34,600 --> 00:21:36,240
finding really appropriate ways 
to ask them. 

373
00:21:36,640 --> 00:21:40,200
It's asking questions that Dr. 
Clarity and the questions that 

374
00:21:40,480 --> 00:21:44,160
maybe everyone else is thinking 
but no one's willing to voice. 

375
00:21:44,880 --> 00:21:47,720
And of course we get better at 
this through preparation and 

376
00:21:47,720 --> 00:21:50,840
training and experience. 
But think about what's that 

377
00:21:50,840 --> 00:21:54,800
nagging question in your mind 
that gives you more clarity? 

378
00:21:55,160 --> 00:21:57,640
It'll for sure give other people
clarity, and you'll see 

379
00:21:57,640 --> 00:22:00,920
everyone's reactions changed. 
And when those reactions change,

380
00:22:00,920 --> 00:22:05,120
because clarity happens, you'll 
get confidence in response to 

381
00:22:05,120 --> 00:22:09,560
guarantee it. 
Now I want to introduce you to 

382
00:22:09,600 --> 00:22:13,960
one of my IIBA colleagues. 
Actually, Toronto is in her 

383
00:22:13,960 --> 00:22:18,520
region, so we couldn't have a 
better representative from IIBA 

384
00:22:18,800 --> 00:22:22,160
than the one who takes care of 
program partners right here on 

385
00:22:22,160 --> 00:22:25,760
the East Coast of North America.
We don't get to talk a lot about

386
00:22:25,760 --> 00:22:28,760
our program partners, but I 
think if we're thinking about 

387
00:22:28,760 --> 00:22:32,360
finding your people, I think 
it's interesting to find out how

388
00:22:32,360 --> 00:22:35,040
does finding your people impact 
programs? 

389
00:22:35,560 --> 00:22:39,120
So for this part of the 
interview, I am joined today by 

390
00:22:39,120 --> 00:22:42,440
my colleague Leah Spoeltori. 
She's a partner manager. 

391
00:22:43,080 --> 00:22:44,720
Leah, tell us a little bit about
yourself. 

392
00:22:45,560 --> 00:22:48,080
Thank you for having me here. 
First off, I'm just loving the 

393
00:22:48,080 --> 00:22:51,400
vibe of the BBC conference that 
we've got going on. 

394
00:22:52,320 --> 00:22:56,560
So about me, so basically I'm 
based out of Ottawa, Canada and 

395
00:22:56,560 --> 00:23:00,480
the areas that I am responsible 
for as partner manager for the 

396
00:23:00,960 --> 00:23:06,000
programs is Eastern Canada, so 
all along the eastern coast as 

397
00:23:06,000 --> 00:23:11,760
well as Northeastern US, OK. 
And that's basically that's me. 

398
00:23:11,960 --> 00:23:14,200
Well, so that's why you're here 
in Toronto. 

399
00:23:14,240 --> 00:23:18,880
You just made the train trip to 
come see, you know, potential 

400
00:23:18,880 --> 00:23:23,320
customers, existing customers. 
And just reconnecting with, 

401
00:23:23,480 --> 00:23:25,120
yeah. 
Connecting in with the 

402
00:23:25,120 --> 00:23:28,120
community, I mean, maybe not a 
lot of people know, but you, you

403
00:23:28,120 --> 00:23:31,320
spend time with business 
analysis professionals and 

404
00:23:31,320 --> 00:23:33,200
leaders in part of your job, 
right? 

405
00:23:33,200 --> 00:23:36,600
You're not just out there trying
to, you know, get organizations 

406
00:23:36,600 --> 00:23:38,960
to get a membership. 
Like you really want to know 

407
00:23:39,120 --> 00:23:40,680
what we're doing in this 
community. 

408
00:23:40,680 --> 00:23:43,080
So thanks for coming in. 
It's my pleasure. 

409
00:23:43,160 --> 00:23:46,040
So we're talking about finding 
your people. 

410
00:23:46,040 --> 00:23:49,080
And what does that mean from a 
program's perspective? 

411
00:23:49,800 --> 00:23:56,760
So for me, when I'm thinking 
about programs, I think future 

412
00:23:57,720 --> 00:23:59,960
and not so much about what we've
done in the past. 

413
00:23:59,960 --> 00:24:03,200
And it might sound a little bit 
generational, but the thing that

414
00:24:03,200 --> 00:24:07,160
happens I find is that with the 
times, with the emerging 

415
00:24:07,160 --> 00:24:11,240
technologies and things that are
changing so rapidly now, so much

416
00:24:11,240 --> 00:24:15,600
more aware of that we have young
business analysts coming into 

417
00:24:15,600 --> 00:24:17,680
their. 
Power as. 

418
00:24:17,720 --> 00:24:21,160
Young professionals and seasoned
professionals as well. 

419
00:24:21,400 --> 00:24:23,960
And there's organizations that 
are trying to navigate the 

420
00:24:23,960 --> 00:24:28,720
change between how can we foster
the growth of our teams, which 

421
00:24:28,720 --> 00:24:31,720
is basically the types of 
programs that we're offering and

422
00:24:31,720 --> 00:24:35,080
at the same time look future, 
future forward. 

423
00:24:35,560 --> 00:24:37,880
I like to say that, yeah. 
Yeah. 

424
00:24:37,880 --> 00:24:43,880
So it sounds like what the 
programs, clients, customers, 

425
00:24:43,880 --> 00:24:49,040
what they're trying to do is 
help to build this capability at

426
00:24:49,040 --> 00:24:52,160
scale. 
So because there's something 

427
00:24:52,160 --> 00:24:55,320
there for the next generation, 
but there's also a lot there for

428
00:24:55,320 --> 00:24:59,400
their existing business analysis
practitioners in in those 

429
00:24:59,400 --> 00:25:00,560
memberships. 
Right. 

430
00:25:00,560 --> 00:25:04,000
So and the programs that we 
offer go way beyond just here's 

431
00:25:04,000 --> 00:25:07,440
a website, you have tools that 
you can access, resources that 

432
00:25:07,440 --> 00:25:10,200
you have available to you. 
It goes beyond that because it 

433
00:25:10,320 --> 00:25:14,280
really has a lot of focus, like 
there's community involved, 

434
00:25:14,440 --> 00:25:16,880
right? 
And sometimes when we're looking

435
00:25:16,880 --> 00:25:19,960
at emerging technologies or 
trying to scale upwards. 

436
00:25:20,000 --> 00:25:24,120
We forget about. 
The fact that communities grow, 

437
00:25:24,480 --> 00:25:27,960
what these new emerging 
technologies are all about. 

438
00:25:28,680 --> 00:25:32,920
So it's really bridging that gap
between where you are as a 

439
00:25:32,920 --> 00:25:35,320
professional organization. 
How can I help you? 

440
00:25:36,040 --> 00:25:40,000
And at the same time, we learn 
from them because we're talking 

441
00:25:40,000 --> 00:25:42,560
to the communities, we're 
talking to our partner programs,

442
00:25:42,560 --> 00:25:46,920
our academic programs. 
I, I think right now it is a 

443
00:25:46,920 --> 00:25:50,360
tough place for young 
professionals trying to get in 

444
00:25:50,400 --> 00:25:54,120
to this profession. 
AII think is making 

445
00:25:54,120 --> 00:25:59,760
organizations rapidly change. 
And I think you know that next 

446
00:25:59,760 --> 00:26:03,960
generation of young 
professionals, they've not had 

447
00:26:03,960 --> 00:26:06,760
the opportunities to get out. 
They had the pandemic and now 

448
00:26:06,760 --> 00:26:09,840
we've moved into kind of a 
virtual way of working. 

449
00:26:09,840 --> 00:26:14,160
So this, especially 
opportunities like conferences 

450
00:26:14,360 --> 00:26:18,840
or chapter events, gives those 
professionals, new and old the 

451
00:26:18,840 --> 00:26:22,760
opportunity to build those 
connections, but also practice 

452
00:26:23,000 --> 00:26:27,200
what it means to be a business 
analysis professional. 100% and 

453
00:26:27,200 --> 00:26:32,160
I mean it's you have seasoned 
professionals, but they might 

454
00:26:32,160 --> 00:26:35,600
not have had the path set 
forward for them. 

455
00:26:35,680 --> 00:26:37,720
They learned on the fly. 
There's Caesar. 

456
00:26:38,360 --> 00:26:42,360
And at the same time, these 
young business analysts, they 

457
00:26:42,360 --> 00:26:44,320
have their own perspective. 
It's very unique. 

458
00:26:44,320 --> 00:26:45,920
Like you're mentioning about 
COVID and stuff. 

459
00:26:46,240 --> 00:26:49,840
Yeah, we went through that too. 
And look how it made us have to 

460
00:26:49,840 --> 00:26:53,520
adapt so rapidly to change that 
we just had no choice. 

461
00:26:54,120 --> 00:26:58,360
And what the futures saying to 
us is this wasn't just a fluke 

462
00:26:58,360 --> 00:27:00,480
during a pandemic. 
This is something that's going 

463
00:27:00,480 --> 00:27:02,720
to be a trend for life. 
Yeah, right. 

464
00:27:02,720 --> 00:27:06,240
Yeah, it is. 
It has dramatically reshaped how

465
00:27:06,240 --> 00:27:07,320
we work. 
Yes. 

466
00:27:08,280 --> 00:27:11,520
And I think that those next 
generation professionals bring a

467
00:27:11,520 --> 00:27:15,640
lot of those skills, but it's 
hard. 

468
00:27:15,640 --> 00:27:20,200
I mean, when you think about the
the critical skill for business 

469
00:27:20,200 --> 00:27:23,920
analysis professionals is being 
able to communicate, yes, being 

470
00:27:23,920 --> 00:27:27,440
able to be in front of 
stakeholders, navigating 

471
00:27:27,440 --> 00:27:32,840
complexity and ambiguity. 
So tell me a little bit about, 

472
00:27:32,840 --> 00:27:36,720
as you are talking with 
organizations, academic 

473
00:27:36,720 --> 00:27:41,640
institutions, you know how how 
are you talking to them about 

474
00:27:41,640 --> 00:27:45,480
the importance of connection as 
part of their IIBA relationship?

475
00:27:46,040 --> 00:27:48,720
That's a great question because 
I said much. 

476
00:27:48,720 --> 00:27:51,640
It's just a little bit earlier. 
It goes beyond the technology 

477
00:27:51,640 --> 00:27:54,200
that you can be offered and the 
tools and resources. 

478
00:27:54,760 --> 00:27:58,800
It's having that community, 
building communities within 

479
00:27:58,800 --> 00:28:01,520
communities that you can talk 
to, right? 

480
00:28:01,520 --> 00:28:05,720
Hence the chapters, the actual 
programs, teams and things like 

481
00:28:05,720 --> 00:28:10,360
this we have in the partner 
program, just to to mention not 

482
00:28:11,960 --> 00:28:15,600
we have experts in the field 
that are contributing to 

483
00:28:15,800 --> 00:28:19,760
everything that we're doing. 
And they're looking at the 

484
00:28:19,760 --> 00:28:22,680
future and saying we have to get
there. 

485
00:28:23,360 --> 00:28:26,080
We're going to partner with IIBA
and we're going to do that 

486
00:28:26,080 --> 00:28:27,040
together. 
Yeah. 

487
00:28:27,240 --> 00:28:33,120
So I mean, in a nutshell, the 
the community aspect and just 

488
00:28:33,880 --> 00:28:37,560
lending our knowledge, 
supporting our knowledge, 

489
00:28:37,560 --> 00:28:41,280
supporting your knowledge and 
giving you more because we all 

490
00:28:41,280 --> 00:28:43,120
grow together. 
And I think that an important 

491
00:28:43,120 --> 00:28:46,880
lesson in anything that we're 
going to be doing is you can 

492
00:28:46,880 --> 00:28:50,160
have oodles of experience, 
decades of experience, but 

493
00:28:50,160 --> 00:28:52,360
you'll always learn. 
And something about the 

494
00:28:52,360 --> 00:28:57,360
community that I love is the 
fact that we are always, always 

495
00:28:57,400 --> 00:28:59,680
learning. 
And it's just a passion for 

496
00:28:59,680 --> 00:29:00,480
everyone. 
Yeah. 

497
00:29:01,360 --> 00:29:04,880
I, I often say that our 
community, we are professional 

498
00:29:04,880 --> 00:29:07,200
learners. 
I mean, like that's, that is the

499
00:29:07,200 --> 00:29:10,200
skill that we have to bring into
our workplaces because some of 

500
00:29:10,200 --> 00:29:13,520
what we do is not, you know, 
it's, it's not static. 

501
00:29:14,640 --> 00:29:17,240
Now you, you didn't come from a 
business analysis background, 

502
00:29:17,240 --> 00:29:19,680
but actually you spend a lot of 
time talking with business 

503
00:29:19,680 --> 00:29:23,160
analysis professionals and more 
importantly with leaders who are

504
00:29:23,160 --> 00:29:25,040
leading business analysis 
efforts. 

505
00:29:25,360 --> 00:29:28,520
So you actually bring a lot of 
that back to us. 

506
00:29:28,640 --> 00:29:30,840
You know, the things that you're
hearing, what are some of the 

507
00:29:30,840 --> 00:29:34,320
things that you're hearing from 
leaders in those organizations 

508
00:29:34,320 --> 00:29:38,400
about the importance of business
analysis in this new this new 

509
00:29:38,400 --> 00:29:44,360
direction that that we're going?
So some leaders are not business

510
00:29:44,360 --> 00:29:47,080
analysts per SE, right? 
So they're wanting to 

511
00:29:47,200 --> 00:29:52,400
incorporate what they need as an
organization and having that 

512
00:29:52,400 --> 00:29:54,680
understanding of business 
analysis through the 

513
00:29:54,680 --> 00:29:58,040
professionals that they engage. 
A lot of them are changing from 

514
00:29:58,680 --> 00:30:04,680
a different title, whatever that
would be, into ABA title role, 

515
00:30:04,680 --> 00:30:06,360
right? 
So what does that mean? 

516
00:30:06,360 --> 00:30:09,480
What are all the key points here
that you have to take into 

517
00:30:09,480 --> 00:30:11,920
consideration? 
So these are the types of things

518
00:30:11,920 --> 00:30:16,760
that we talk about. 
And at the same time, the goals 

519
00:30:16,840 --> 00:30:20,400
of the organization, whatever 
domain that you're working in, 

520
00:30:20,600 --> 00:30:22,240
you're going to have a different
experience. 

521
00:30:22,560 --> 00:30:25,840
So it's just really talk to me 
about your teams, tell me about 

522
00:30:25,840 --> 00:30:31,520
your challenges. 
Let me map, but you know what I 

523
00:30:31,520 --> 00:30:36,840
mean kind of map, right? 
We can best support you in that 

524
00:30:36,840 --> 00:30:40,040
knowledge transfer and at the 
same time, we all grow together 

525
00:30:40,040 --> 00:30:43,400
and just build that community, 
yes. 

526
00:30:43,800 --> 00:30:46,560
So last night we had another, we
had another one of those 

527
00:30:46,560 --> 00:30:49,000
opportunities where we could 
make connections a little more 

528
00:30:49,000 --> 00:30:51,280
informally. 
We had a member reception last 

529
00:30:51,280 --> 00:30:54,080
night. 
You know, what did you, what did

530
00:30:54,080 --> 00:30:56,360
you think about that? 
Did you meet some new folks? 

531
00:30:57,640 --> 00:31:00,120
I mean, it's kind of your 
opportunity to connect with 

532
00:31:00,120 --> 00:31:02,160
professionals in a more informal
way. 

533
00:31:02,360 --> 00:31:04,080
I did. 
Any any insights? 

534
00:31:04,600 --> 00:31:07,720
Well, you know what I found. 
It was. 

535
00:31:07,920 --> 00:31:09,960
Really, really great to engage 
with people. 

536
00:31:09,960 --> 00:31:13,520
But I just kind of felt like we 
all had our name tags and it was

537
00:31:13,520 --> 00:31:16,280
just so unique and almost it's, 
it's endearing. 

538
00:31:16,280 --> 00:31:19,640
It brings you together even more
because everybody's got their 

539
00:31:19,640 --> 00:31:22,840
own personality. 
I can move my hands around all I

540
00:31:22,840 --> 00:31:24,480
want. 
It is my personality. 

541
00:31:24,680 --> 00:31:27,880
However, you know, when you're 
in that type of situation, you 

542
00:31:27,880 --> 00:31:31,200
want to connect and the desire 
to connect is stronger than just

543
00:31:31,200 --> 00:31:33,960
sitting in a corner. 
So what I found was we were all 

544
00:31:33,960 --> 00:31:37,480
just young learning together. 
That's it. 

545
00:31:37,840 --> 00:31:41,000
You know, I am, I am always 
amazed because we think of 

546
00:31:41,000 --> 00:31:44,400
ourselves as introverts in this 
field, but I'm always amazed by 

547
00:31:44,400 --> 00:31:49,480
how much easy communication 
conversations that we have at 

548
00:31:49,480 --> 00:31:52,160
those events. 
Because really I think business 

549
00:31:52,160 --> 00:31:56,720
analysis professionals, we we 
are good at just kind of being 

550
00:31:56,720 --> 00:31:58,200
real. 
Yeah, in a sense. 

551
00:31:58,200 --> 00:32:00,960
And so I think you get a feel 
for that at events like that. 

552
00:32:00,960 --> 00:32:04,760
So if people are thinking, I'm 
not sure that I want to be part 

553
00:32:04,760 --> 00:32:08,760
of this network like dig in, 
that's that's the important part

554
00:32:08,760 --> 00:32:11,280
of being part of this business 
analysis community is 

555
00:32:11,280 --> 00:32:12,440
connecting. 
Yes. 

556
00:32:12,600 --> 00:32:16,240
And there's, there's this thing 
that I had heard and this is a 

557
00:32:16,240 --> 00:32:19,520
big point and it relates to what
we're talking about today. 

558
00:32:21,000 --> 00:32:26,280
I might not get it 100% of what 
it is, but it is find what 

559
00:32:26,280 --> 00:32:29,240
inspires you. 
Find that person, find that 

560
00:32:29,240 --> 00:32:33,840
thing. 
Lean into that community, right?

561
00:32:34,120 --> 00:32:37,760
And that's what I'm finding is 
happening so much now is not 

562
00:32:37,760 --> 00:32:42,160
just the status quo desire to 
just be successful, but at the 

563
00:32:42,200 --> 00:32:44,360
end of the day, you're loving 
what you're doing and you're 

564
00:32:44,360 --> 00:32:48,120
contributing to a future that is
unclear for everyone. 

565
00:32:48,320 --> 00:32:49,480
Isn't real. 
That's right. 

566
00:32:50,080 --> 00:32:50,960
That's right. 
All right. 

567
00:32:51,240 --> 00:32:54,040
Well, Leah, it's good to have. 
Have you here, Have you in 

568
00:32:54,040 --> 00:32:54,920
person? 
Yeah. 

569
00:32:55,120 --> 00:32:57,600
Don't get to see you very often.
I know once every couple of 

570
00:32:57,600 --> 00:32:58,480
years. 
I know, right? 

571
00:32:59,240 --> 00:33:02,880
So thanks. 
That's what's happening here at 

572
00:33:02,880 --> 00:33:05,840
BBC this week. 
I hope that you've enjoyed a 

573
00:33:05,840 --> 00:33:11,840
little taste of what it's like 
to participate in ABBC and hang 

574
00:33:11,840 --> 00:33:13,960
out with other business analysis
professionals. 

575
00:33:13,960 --> 00:33:17,640
Also, I hope that you're 
thinking about what it means to 

576
00:33:17,640 --> 00:33:21,800
find your people and hope 
hopefully getting out, 

577
00:33:21,800 --> 00:33:26,960
connecting, being, you know, in 
real life with other business 

578
00:33:26,960 --> 00:33:30,560
analysis professionals is what 
that might mean for you and 

579
00:33:30,560 --> 00:33:32,360
where you want to go with your 
career. 

580
00:33:32,600 --> 00:33:35,400
So we will see you in two weeks 
from today. 

581
00:33:35,680 --> 00:33:36,840
Take care. 
Bye.

